In majority of Polish houses there is no equal split of the chores between partners. On average, women spend twice as much time on household chores as men do (source: CBOS).
Creating a mobile app, based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50.
Creating landing page, PR activities, promoting the app by acquiring support and attention of journalists and celebrities. Premiere took place during the gala event at the Swedish Embassy. youtu.be/1TBiBiP5MxA
MICASA was mentioned in most influential Polish media. TVN24, Gazeta Wyborcza, Super Express, Wysokie Obcasy, Radio Zet, TOK FM, Polskie Radio, Mediarun and many more.