Performante

Onehash

Advanced online betting platform dedicated to Bitcoin users.

Task:

Tapping the growing internet community of Bitcoin users and giving them an interesting option to use their currency.

Solution:

Feature-rich online betting site dedicated exclusively to Bitcoin users. Based on peer-to-peer betting principle it allows user put their Bitcoins on the outcomes of various sport encounters (including electronic sports) as well as popular or political events (e.g. election results).

Communication:

Complex analysis of target group and competition activity to find novel and effective communication methods. Development of all aspects of the resulting large-scale digital campaign - from the concept to in-depth analytics. Channels used included a variety of performance campaign models, highly-personalised display ads and landing minisites, paid and non-paid social media activities as well as word-of-mouth / viral communication.

Results:

Thanks to an original platform concept and precisely targeted campaign delivering customised messages across all channels we have managed to make OneHash one of the world’s most popular peer-to-peer betting sites.

Task:

Solution:

Communication:

Results:

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