Advanced online betting platform dedicated to Bitcoin users.
Tapping the growing internet community of Bitcoin users and giving them an interesting option to use their currency.
Feature-rich online betting site dedicated exclusively to Bitcoin users. Based on peer-to-peer betting principle it allows user put their Bitcoins on the outcomes of various sport encounters (including electronic sports) as well as popular or political events (e.g. election results).
Complex analysis of target group and competition activity to find novel and effective communication methods. Development of all aspects of the resulting large-scale digital campaign - from the concept to in-depth analytics. Channels used included a variety of performance campaign models, highly-personalised display ads and landing minisites, paid and non-paid social media activities as well as word-of-mouth / viral communication.
Thanks to an original platform concept and precisely targeted campaign delivering customised messages across all channels we have managed to make OneHash one of the world’s most popular peer-to-peer betting sites.