Product launch and marketing campaign of Usecrypt — very serious cryptography method implemented into two apps — Safe (for desktop) and Messenger (mobile). First, we had to launch in Poland. Second, on the global market.
Usecrypt is a ecosystem of encrypting tools, including desktop and mobile app. To invite it to the market, we developed a new strategy for the brand, based on the concept of privacy. Nowadays people often leave many data online, but not many of them think about online privacy. By launching Usecrypt, we wanted to show people, that they can feel safe in case of online communication and storing & sharing data. Campaign was referred both to companies and individual users.
We have been promoting both riddles and the game using native advertising on top Polish portals, such as onet.pl, podroze.onet.pl, newsweek.pl and through a display campaign run on podroze.gazeta.pl, kobieta.wp.pl, wyborcza.pl and others.