AliExpress

AliExpress is a major player in consumer online shopping. It's based in Asia, but operates sales globally.

Work

Scope

  • Strategy
  • Performance Campaign

Our approach

Task

​We were asked to encourage users to download and use the Aliexpress App (Android and iOS) across various regions. 50+ countries, timing: two months.

communication
Results
  • Best performing GEOs: US, LATAM and ID.
  • iOS and Android installs (20/80).
  • Multiple pixel implementation to optimise performance at various conversions stages.

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