Aliexpress is a major player in consumer online shopping. Based in Asia, but operates sales globally.
We were asked to encourage users to download and use Aliexpress App (Android and iOS) across various regions. 50+ countries, timing: 2 months.
- +31K downloads delivered in first 2 months
- best performing GEOs: US, LATAM and ID
- iOS and Android installs (20/80)
- Multiple pixels implementation to optimize performance on various conversions stages.