Launch of Atlantic’s new key product – digital campaign & communication.
Multichannel activities focused around the launch of the new limited-edition watch, Driver 777, and the brand’s ambassador, co-designer of the watch – Krzysztof Hołowczyc. Activities included a high-octane promoting video and a press event in the most luxurious garage in Warsaw, Super Cars Club in Hilton Hotel.
As a follow up, we created a unique online text-based role playing game in Facebook Messenger using chatbot. Players who took part in it, could become a rally co-driver of Hołowczyc. All of the activities featured brand ambassador, Hołek, as the main star.
We were responsible for long term social media communication and PR activities during the launch of the new watch, Driver 777. Communication was closely connected to the product and brand’s spirit and based on the person of Krzysztof Hołowczyc.
Accelerating the watch sales and – more importantly – strengthening Atlantic’s image as a long-time partner of Krzysztof Hołowczyc and a brand built on loyalty, tradition and performance.