Getnord is a manufacturer of advanced rugged phones, highly popular in their home country, Lithuania. They partnered with us to expand their brand and products to several new markets including Poland, Germany, France, Spain, Italy and Benelux.
A complex communication strategy based on detailed multi-market research. It included a new brand message and the re-positioning, communication big idea, multi-channel marketing and media strategy. The building stone was a global microsite for Getnord’s flagship smartphone – Onyx.
We planned and executed brand’s communication in all marketing channels: display campaigns, SEM, social media, PR, word-of-mouth and more. Activities have been run on all markets Getnord was active on, with communication in 8 languages.
Launching the product in the Polish market.