Less and less Poles are spending their vacations in Poland. How to encourage them to visit and discover the country’s most interesting places?
Series of content marketing articles, presented in the form of riddles. They were published on popular Polish travelling portal, podroze.onet.pl, and promoted the most interesting places in Poland in a unique way – by challenging the users.
Stage two was a web game testing users knowledge about Polish tourist attractions. They had to do it under the time pressure. Game was located on a dedicated minisite, with attraction tickets as prizes available.
We have been promoting both riddles and the game using native advertising on top Polish portals, such as onet.pl, podroze.onet.pl, newsweek.pl and through a display campaign run on podroze.gazeta.pl, kobieta.wp.pl, wyborcza.pl and others.