Product launch and marketing campaign of Usecrypt — very serious cryptography method implemented into two apps — Safe (for desktop) and Messenger (mobile). First, we had to launch in Poland. Second, on the global market.
Usecrypt is a ecosystem of encrypting tools, including desktop and mobile app. To invite it to the market, we developed a new strategy for the brand, based on the concept of privacy. Nowadays people often leave many data online, but not many of them think about online privacy. By launching Usecrypt, we wanted to show people, that they can feel safe in case of online communication and storing & sharing data. Campaign was referred both to companies and individual users.
We were responsible for creating new brand’s look, marketing content, redesign of the messenger app and PR activities. We also designed and developed two websites, one concerned about the topic of privacy (“Bringing privacy back”) and the second one, introducing Usecrypt products. PR activities were mainly focused on professional tech media and cooperation with influencers.