Work

Reckitt Benkieser

A British multinational consumer goods company, a well-known manufacturer of health, hygiene and nutritional products.

Scope

Task

We were asked to announce the merger of Latin American countries into one Andean cluster. The main goal of the series of activities was to structure the communication so that everyone was properly informed and aligned with the company business goals and plans for the future.

Our approach

A simple yet uplifting and inspirational concept that shows the Reckitt people united for the same purpose. Reckitt is committed to challenges and dedication. Their main mission is to protect, heal and care. Given the current global situation, this mission resonates stronger than ever.

People who work for Reckitt come from different backgrounds, carry different experiences, but they all believe in this mission. Everyone is looking for their reasons "why" and reaching for greatness. And this shared goal of striving for excellence makes them stronger together.

Deliverables

Big Idea: claim and Key Visual

Internal communication: plan and execution

Content creation (including video assets)

Social media: plan and execution

Company online integration event: plan and execution

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