# performante.com > AI-friendly documentation for performante.com *Complete documentation content below* # WE’REPERFORMANTE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. READY TO REV UP YOUR DIGITAL MARKETING? [LET’S TALK](/contact/#contact-form) [WHAT’SAPP](https://wa.me/573154169229) Wherever your brand's destination lies in the digital world, we’re the team to get you there—with expertise, speed, and precision. [CONTACT US](/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- THE DIGITAL\ WORLD AT YOUR\ CONVENIENCE ----------- We combine data-driven insights, creative strategies and flawless execution to get you to the finish line. - Personalized Solutions: Tailored strategies to fit your unique goals. - Advanced Technology: Cutting-edge tools and platforms for superior results. - Expert Team: A digital pit crew ready to adapt to your pace and challenges. [EXPLORE OUR SERVICES](/services/) WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + 10 + years of experience 0 + 50 + countries 0 + 120 + satisfied clients 0 + 1 000 + projects completed BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) [Full case study](/clients/astrazeneca/) [Internal communication](/clients/astrazeneca/) [AstraZeneca](/clients/astrazeneca/) [Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it.](/clients/astrazeneca/) [Full case study](/clients/reckitt-benckiser/) [Internal communication, Social Media, Content](/clients/reckitt-benckiser/) [Reckitt Benckiser](/clients/reckitt-benckiser/) [To convert several people from various cultures working from multiple locations into a single team pursuing a common goal. That was the challenge Reckit Benckiser set us for the Andean region. We achieved it through a powerful idea executed through various channels and formats.](/clients/reckitt-benckiser/) [Full case study](/clients/dominos/) [A/B tests, Campaign, Optimization](/clients/dominos/) [Domino's Pizza](/clients/dominos/) [Increasing the share of online sales through mobile applications was a challenge that Domino's Pizza faced when starting cooperation with our team. What tactics did we use to achieve this specific goal?](/clients/dominos/) [Full case study](/clients/autoagents/) [Research, A/B tests, Campaign, Optimization](/clients/autoagents/) [AutoAgents](/clients/autoagents/) [Developing and orchestrating a high-performance marketing campaign for AutoAgents, spanning 9 months across 3 platforms. Achieving over 1.000 leads in two distinct regions in Canada, while maintaining a Cost Per Lead (CPL) lower than the desired target.](/clients/autoagents/) RACING\ AHEAD\ TOGETHER -------- Adriana Jeske Biedronka, JMP S.A. Performante's team stands out with their creativity, which results in an interesting visual side of the project and carefully selected copywriting, as well as attention to detail. In addition, Performante's strengths include sales service, proper understanding of business needs, daily contact, and speed of response - high commitment of the entire team, in a pleasant working atmosphere. Katarzyna Gzyl Codibly Performante stands out from competitors with flexibility in operation, access to a wide range of specialists (with them we can do anything), attentiveness to changing market requirements, treating our topics seriously and the ability to translate customer needs into specific actions. Performante's strengths include ongoing communication, knowledge of the team, and good relationships. Samanta Kurkowiak Fabres What sets Performante apart from its competitors is their professionalism and customer service. During the first contact, I felt that you listened and offered a solution that was truly tailored to our needs. Constant contact, very good preparation for meetings, asking many questions that I feel should be answered. What does cooperation with Performante give us? An effect of the synergy. Luisa Fernanda Rodríguez Z. Organización Carvajal Performante is an agency that from the beginning interpreted and understood us very accurately. They are dynamic, purposeful, generous, flexible and effective. Their commitment is evident at every station on the road we have traveled. Even when we've changed our route, they've been open to adapt quickly with great input. Performante is a great ally. Katarzyna Pyszczak Nationale-Nederlanden Cooperation with Performante is professional and engaging. Thanks to the involvement in the projects, we have the opportunity to carry out important image activities from strategy to optimization, graphic design, communication to implementation. I would recommend working with Performante for Employer Branding and Social Media and Analytics activities. ​ Auto Agents It's always exciting to chat with Performante. The relationship with Performante is like a friendship. I can trust them blindly. They are always one step ahead, making sure everything is correct, everything is taken care of without needing any reminder. It's always good to surround yourself with creative people, and this is Performante. EXPERTS OF THE\ TRACK ----- [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) YOUR DIGITAL\ JOURNEY\ STARTS HERE ----------- Let’s create a winning strategy tailored to your brand. Whether you’re accelerating growth or navigating new terrains, we are here to drive you to the podium. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* CONTACT US WE’RE\ PERFORMANTE ----------- Wherever your brand's destination lies in the digital world, we’re the team to get you there—with expertise, speed, and precision. [CONTACT US](/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- THE DIGITAL\ WORLD AT YOUR\ CONVENIENCE ----------- We combine data-driven insights, creative strategies and flawless execution to get you to the finish line. - Personalized Solutions: Tailored strategies to fit your unique goals. - Advanced Technology: Cutting-edge tools and platforms for superior results. - Expert Team: A digital pit crew ready to adapt to your pace and challenges. [EXPLORE OUR SERVICES](/services/) WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + years of experience WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + countries WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + satisfied clients WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + projects completed BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- Adriana Jeske Biedronka, JMP S.A. Performante's team stands out with their creativity, which results in an interesting visual side of the project and carefully selected copywriting, as well as attention to detail. In addition, Performante's strengths include sales service, proper understanding of business needs, daily contact, and speed of response - high commitment of the entire team, in a pleasant working atmosphere. YOUR DIGITAL\ JOURNEY\ STARTS HERE ----------- Let’s create a winning strategy tailored to your brand. Whether you’re accelerating growth or navigating new terrains, we are here to drive you to the podium. [CONTACT US](/contact/#contact-form) --- # WE ARE THEPIT CREW FORYOUR DIGITALJOURNEY > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We bring speed, precision, and strategy to every project. From defining your destination to mastering the curves of the digital world, we'll ensure you have what you need to cross the finish line. ### HI, WE ARE PERFORMANTE! FOR OVER A DECADE, WE'VE BEEN FINE-TUNING OUR ENGINES, MASTERING THE TWISTS AND TURNS OF THE DIGITAL LANDSCAPE ACROSS MORE THAN 30 COUNTRIES. With 300+ digital projects and 19,000+ campaigns under our belt, we've proven our expertise on tracks around the globe. From our starting line in Poland to our expansion into Colombia, we've broadened our horizons to bring you world-class strategies with a local touch. But here's the real key to our success: we listen. You're in the driver's seat, and we're here to make sure you cross that finish line in style. Think of us as the experts by your side, fine-tuning your digital presence while you focus on what you do best. #### YOU SET THE DESTINATION WE’LL TAKE YOU THERE 00:00:01 EXPERTS WHO ARE ALWAYS TWO MOVES AHEAD Our experts work closely with you to identify strategic and innovative solutions. We strike the perfect balance between creativity and results. 00:00:02 THE VALUES THAT GUIDE OUR JOURNEY We are passionate about making a positive impact, guided by our values every stage of the way. - Flexibility - Proactivity - Supportiveness - Appreciation - Ownership 00:00:03 WE’D LOVE TO MEET YOU IN PERSON Let's work together. Let's move forward to forge a strong connection and share ideas. Tell us where you want to go, and we’ll create the right combination of services to get you there. [BOOK A MEETING](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) #### [Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications.](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Julianne Britton de Jedraszak\ Oct 9, 2023](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/understanding-conversion-rates/) #### [Understanding Conversion Rates: What You Need to Know](/blog/understanding-conversion-rates/) [One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial.](/blog/understanding-conversion-rates/) [Michał Płatek\ Jun 22, 2023](/blog/understanding-conversion-rates/) [Read more](/blog/understanding-conversion-rates/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) #### [Find, retain and develop tech talent: Learn how to keep them motivated.](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Understanding what motivates tech talent is always challenging because we can never generalize. Let's start with some data ...](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Manuela Cortés Forero\ Jan 31, 2023](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Read more](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) #### [Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head?](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the...](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Monika Siara-Bramora\ Dec 15, 2022](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/how-to-effectively-communicate-with-generation-z/) #### [How to effectively communicate with Generation Z?](/blog/how-to-effectively-communicate-with-generation-z/) [Defining the target group is the foundation and the first step to creating a properly functioning communication on the...](/blog/how-to-effectively-communicate-with-generation-z/) [Sonia Oczadły\ Oct 11, 2022](/blog/how-to-effectively-communicate-with-generation-z/) [Read more](/blog/how-to-effectively-communicate-with-generation-z/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) #### [Employer Branding — a fleeting trend or a necessity in the new times?](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Monika Siara-Bramora\ Jul 13, 2022](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/planning-is-the-key-to-success/) #### [Planning is the key to success.](/blog/planning-is-the-key-to-success/) [Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this...](/blog/planning-is-the-key-to-success/) [Sonia Oczadły\ Jun 27, 2022](/blog/planning-is-the-key-to-success/) [Read more](/blog/planning-is-the-key-to-success/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) #### [3 Philosophical Tools That Will Help You Undertake Everyday Situations](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Manuela Cortés Forero\ Mar 30, 2022](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/how-to-take-beautiful-photos-on-social-media/) #### [How to Take Beautiful Photos on Social Media](/blog/how-to-take-beautiful-photos-on-social-media/) [Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or...](/blog/how-to-take-beautiful-photos-on-social-media/) [Aleksandra Witkowska\ Dec 29, 2021](/blog/how-to-take-beautiful-photos-on-social-media/) [Read more](/blog/how-to-take-beautiful-photos-on-social-media/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3 Philosophical Tools That Will Help You Undertake Everyday Situations > Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including... Mar 30, 2022\ Manuela Cortés Forero Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including the way we think. An understanding of some of the features that philosophy brings, can give us useful tools for daily life. Here are three philosophical tools to incorporate into your reality: **Problem Solving** Philosophy helps us see beyond a problem and a solution. It involves analyzing how a concept is understood according to its context, how the arguments are supported and what are the essential problems that solve that specific doubt. It takes us from understanding the general to dealing with the specific. It leads us to study the possibilities surrounding the problem; those that coincide with what we think and those that are opposite. Engaging in the space of questioning everything that accompanies our problem, allows us to think critically. Here is an example we can apply in our context: When launching a campaign, it is essential to have a clear idea of what we are doing, asking the right questions about what is being developed. But even more important, it is to anticipate the possible results, good or bad, to have a plan of containment in case it does not go as planned and foresee any situation, keeping in mind the possibilities of what could happen. **Communication** Since philosophy constantly confronts us with arguing why we think the way we think, it allows us to develop expression and communication skills. Beginning with understanding ourselves, how we think, what is our reality, how our reality differs from others, and how we situate ourselves in a reality different from our own. At first, these questions may seem very broad, but as we begin to recognize and understand our inner selves, we develop tools for expression. If we understand our position on an issue well enough, it will be easier to decide the next step. This happens a lot in the workplace. Often we find ourselves in situations where we doubt whether our participation contributes, fearing to say something wrong. But if what we want to talk about is something we feel confident about, we can try talking about it with our colleagues to find that different thoughts and opinions on what we have said will always lead to a better result. **Writing skills** Through the reading of different philosophical texts, we have the opportunity to get to know interesting literary essays with a lot of content to examine. They are not only filled with questions about life, situations, and abstract concepts, but they also represent a reading challenge. A thorough questioning activity to understand the text, identify how that specific author conceives a concept, read the arguments and generate an opinion about them and being able to translate these issues into clear examples that place us in real-life problems, allow us to make a deeper analysis of different scenarios while developing new writing skills. By not taking for granted everything we see and perceive around us, we broaden our knowledge and understand different perspectives to our reality. Remember that wisdom does not exclusively come from academia, but mostly from experience. So keep questioning everything around you! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/tips-to-create-an-effective-landing-page/) #### [Tips to create an effective Landing Page](/blog/tips-to-create-an-effective-landing-page/) [A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the ...](/blog/tips-to-create-an-effective-landing-page/) [Tomás Castillo\ Oct 19, 2021](/blog/tips-to-create-an-effective-landing-page/) [Read more](/blog/tips-to-create-an-effective-landing-page/) [Read more](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) #### [The Digital Impact of COVID-19 in Colombia: Did the Transformation Affect Businesses or Their Collaborators?](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it ...](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Daniela Rueda\ Aug 17, 2021](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Read more](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) #### [8 lessons I learned during my first few weeks in Employer Branding](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [I recently accepted the opportunity to join Performante, which represented an exciting challenge, not only because of the natural nerves of entering a new company ...](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Marta De León\ Jun 17, 2021](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Read more](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/there-is-always-something-to-rethink/) #### [There is always something to rethink](/blog/there-is-always-something-to-rethink/) [When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ...](/blog/there-is-always-something-to-rethink/) [Performante\ Aug 21, 2020](/blog/there-is-always-something-to-rethink/) [Read more](/blog/there-is-always-something-to-rethink/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/you-can-get-attached-in-any-reality/) #### [You can get attached in any reality](/blog/you-can-get-attached-in-any-reality/) [The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ...](/blog/you-can-get-attached-in-any-reality/) [Performante\ Jul 14, 2020](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) #### [Opportunities often come in forms and shapes that we don’t recognize](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect ...](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Performante\ Jun 18, 2020](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Read more](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Read more](/blog/laughing-sells/) #### [Laughing sells](/blog/laughing-sells/) [Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ...](/blog/laughing-sells/) [Performante\ Jun 3, 2020](/blog/laughing-sells/) [Read more](/blog/laughing-sells/) [Read more](/blog/first-of-all-intuitiveness/) #### [First of all — intuitiveness](/blog/first-of-all-intuitiveness/) [An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something ...](/blog/first-of-all-intuitiveness/) [Performante\ May 18, 2020](/blog/first-of-all-intuitiveness/) [Read more](/blog/first-of-all-intuitiveness/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/video-in-employer-branding-activities/) #### [Video in employer branding activities](/blog/video-in-employer-branding-activities/) [Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ...](/blog/video-in-employer-branding-activities/) [Performante\ Mar 26, 2020](/blog/video-in-employer-branding-activities/) [Read more](/blog/video-in-employer-branding-activities/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 Things You Should Ask Your Performance Agency Before Launching a Campaign > So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ... Dec 15, 2017\ carlomarti So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts into good leads or customers for you. It already sounds extremely serious and as something that requires time and efforts. But how can you be sure that this performance agency you have found on Crunchbase or LinkedIn will match your expectations? Of course, you can’t! This is why you may only start cooperating with a performance agency once you’ve asked them all 5 questions described below! **1. What are your expectations for the campaign?** Before beginning a collaboration with a performance agency, take the following into consideration: if the agency knows what they are doing, they will definitely have their own predictions of the way the market will react to the campaign. This may be based on previous experience with similar campaigns or the industry knowledge. Whatever the reason, it is vital to be aware of such kind of expectations, as you will have to identify the extent to which they are sensible and reachable. To be sure you and your performance agency are moving in the same direction, ask them for information about the traffic they will use to promote your product/service; find out about the types of GEO´s that will perform best with this type of campaign and the payout you should try in all of them. All in all, try to understand whether your agency knows their partners well and if they are completely certain about what they can offer. Starting cooperation with this question will help you understand their way of thinking and decide on further actions to be taken. **2. What will be your strategy to achieve our goals?** Once you are convinced by your agency that the market will react to your campaign positively, there is no need to beat around the bush. Ask them directly: what’s the plan? You have your goals and the right to know what they will do to achieve them. Which means of promotion will they use? Will it be banners, links, pop-ups or maybe email? Will the agency work with direct traffic or traffic from external sources? What model of payment should they focus on? CPA, CPM, CPC, etc.? Why so? Whatever the suggestions are, the agency will still need to run different A/B tests to evaluate what type of creatives, copies or landing pages perform best. **3. Do you use any security system to track conversions?** Some agencies use many different checkpoints to analyze the quality of the traffic, whereas some don’t have any system to detect such activities. This is something you should definitely know beforehand. You need to be sure that those conversions which come from suspicious or fraud sources are analyzed and discounted if necessary.This is why you should not be afraid to ask direct questions! Will the leads be validated? If so, how is it being done? What is the timeframe for validation? This determines if your goals will be reached properly or not. **4. Will I pay just for results?** Soo, payments! We all feel a bit uncomfortable asking someone about money but this question is the one you can’t avoid (and why would you?). You want to know what you are paying for, whether it is the conversions/sales/leads generated by the agency. Moreover, don’t forget to find out if there are any extra costs you will need to cover and what it is connected with. Apart from this, you want to be sure everything is calculated thoroughly by your counterpart, so ask them what kind of panel they use to count results. How is this panel counting conversions? What is the attribution model? Be precise and curious! If you wish so, ask your agency if they could report daily/weekly or monthly. You want to find out as much as you can here! After all, it is all wrapped around profit, right? **5. What do you need from me to start?** You have asked your performance agency questions that helped you understand whether you want to proceed with the collaboration or look for some other guys to work with. What’s now? Show engagement from your side and find out what is needed to be done by you. In fact, some agencies provide the landing pages and the creatives (banners) themselves, whereas others request these materials from the advertiser. There may be issues about payments and the agency will most likely want to know what is the payout they should offer so the ROI remains positive. What is most important here, is a two-way communication and deciding on what should be done in order to begin. With everything being discussed, you may as well start working together. Communication is a cornerstone of any relationships, even between you and your agency. It’s not about putting the blame — it’s about trying to figure out what you need. Do not be afraid to ask questions if they will provide you with necessary information and you will get incredible results! Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 Tips for Defining a Good Marketing Brief > Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success. Nov 2, 2023\ Sonia Oczadły A marketing brief is an important document that plays a key role in effective cooperation between a marketing agency and a client. It contains all the necessary information about marketing activities, advertising campaigns or promotions. Creating a good brief is extremely important, as it facilitates communication and precise definition of goals and affects the effectiveness of the activities carried out. Proper and detailed preparation of this document can shorten the process and increase the campaign’s effectiveness. If you find it difficult to complete the text file and prefer to talk, do not hesitate to ask the agency for help. At Performante, we implement briefing meetings with clients to go through the below-mentioned areas together. Such an activity allows you to look at the marketing brief from several perspectives. Keep in mind that even after the brief has been thoroughly completed, a debriefing - an additional meeting that allows you to clarify the key issues identified at the outset - may be necessary. As an agency, we want to understand your company’s needs to the best of our ability, so that the cooperation in the following months is effective and, most importantly, helps achieve your organization’s key goals. Below are five key principles for creating a brief - to help you effectively determine your marketing campaign needs. 1. **Define the purpose of the activities**: Consider the key areas that the agency should focus on and where the organization needs support. Answering the question “what do I want to achieve?” and “why do I need to implement a particular activity or campaign at this particular time?” can help define these aspects. The purpose of marketing activities should be a natural complement to the company’s business and strategic objectives. Defining a precise goal will enable the agency to select the right strategy and tools to achieve the desired results. 1. **Explain the company offer**: Another important element in a marketing brief is the presentation of the key products or services around which the campaign will be centered. The agency must have a good understanding of the brand, its strengths, weaknesses, and differentiators. It is also important to highlight how the offer is better than its competitors’ products. This knowledge will allow the agency to better promote and differentiate the company in the market based on its strengths and unique values. Remember that even the best marketing campaign will not have the desired effect if it is not built on a solid foundation. If defining competitive advantages is a challenge for you, invite the team that works with your solutions on a daily basis to join the conversation or organize a workshop with us. We will help you find your differentiators and show them to the world. 1. **Identify your key audiences**: The marketing brief should include information about the target group to be addressed. Why? Imagine a simple example from recent months - the topic of AI, which you probably hear everywhere - you will tell the story differently to a person from generation X, Z, or Y. It should be the same with any marketing campaign: you must determine age, demographics, and other characteristics such as location, needs, motivations, or interests. Such an overview will help precisely define the group of key audiences, thus creating a “tailor-made” communication, that is, an effective one. Defining the target group affects the effective construction of personas which helps target marketing activities to the right audience. If your organization has not yet defined a target audience, you can start by asking: “Who are we speaking to?”, “Who needs the product/service I want to promote?” or “Whose problems does my product/service solve?“. 1. **Locate the available resources**: A good briefing considers t the resources available to the company. This can include websites, product catalogs, creative materials and visual identity assets (key visual, brand book). Providing the agency with full information on available resources will help maintain consistency and effectively use existing marketing tools. If your organization needs to base its communications on global guidelines, this will also allow you to avoid a situation where the materials prepared diverge from existing standards for creative materials. The saying “the more, the better” does not apply in every area. However, in the case of a marketing brief, it perfectly reflects its nature - the more you tell an agency in a marketing brief, the more thoroughly the team will get to know your company, the challenges, goals, and aspects theyshould pay attention to. 1. **Set budget and deadlines**: Last but not least, determine the limits for the marketing efforts related to the briefing. The budget will allow you to establish a realistic scope of activities and adjust the strategy to the financial resources available. Sharing information about available funds and time expectations with the agency as early as possible will help them create a fully viable proposal and save the time needed for subsequent iterations of changes or adjusting to the budget after creating a base proposal. In addition to the above, consider including preferred communication channels, calendar of activities, contact person and any restrictions on marketing communications. This additional information will help the agency better understand expectations and tailor activities to the organization’s current needs. The more information included in your marketing brief, the better idea your team will have of the essence of the task. Be sure to include additional information that will help the agency better understand your expectations. If you have any questions, please contact us and our team will guide you smoothly through the process. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 tips on how to create a powerful call to action > If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action” ... May 9, 2018\ Natalia Trębicka **If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action”. It is estimated that 90 percent of people who look at your website will read your CTAs. That’s why, creating a convincing copy for this short sentence or button is probably the hardest part of copywriting process. However, if well-written, can bring a lot of benefits. I’ll explain you why you should focus more on your call to actions and how to create a perfect one.** 1. **Be precise** Your call to action is the part of the advertisement, which tells your target group **precisely** what they should do after seeing the ad. The more information **in** **as few words as possible**, the better. Sounds easy, right? One of the things you need to have in mind while writing CTA is to make it clear what your customer has to do. The best option is to communicate it in a clear and precise way, like, let’s say, “Buy now”. Apple uses words that are short and easy to understand. Short paragraphs, short sentences and simple words (unless they are presenting a technical explanation). The most important things are shown, not told. **2. Be unique** As precise as CTA has to be, you want it stand out from the claims of other competitors. Focus on your unique selling point and use it! Find something that will give your customers a reason to take the action and create a desire to solve their problem. Try not to make it complicated, but rather easy to understand. [FriendBuy](https://www.copyblogger.com/call-to-action-buttons/) company increased its signups by 34% by adding anxiety-reducing content and explaining key benefits next to their CTA. For example, in Performante, we did a well performing campaign for fitness app called “Fitnest” and explained all core benefits of the app right at the beginning of the landing page: **3. Be simple** Don’t go overboard with the text volume — use just as many words as needed. Try to add an exclamation mark in the end of the sentence. Use numbers if possible: pricing, discounts, promotions for instance: “50% discount” is much better than “big discount”. If you want customers to call you, provide them with your number. If your are offering something, which is free — mention that. Everybody loves free stuff. That is why Netflix uses persuasive text to guide you to their free trial (also, you can notice here that the red colour of the CTA on the button matches Netflix’s logo colour). **4. Be persuasive** The right call to action can persuade your customers to do many things: buy a product, download an app or trial, read the whole article or share something on their social media. If you use a strong, command verb and action words, you are more likely to gain more conversions. So encourage them to “read more” and “reserve a spot”, whenever you need. Colours also matter. [Using different colours](https://www.sailthru.com/marketing-blog/11-tips-for-creating-the-perfect-call-to-action/) for calls to action or buttons than for the rest of the website has proved to show conversion improvements. **5. Be urgent** When customers see your call to action, they need to know what a great opportunity they will miss by not clicking on it. Your call to action aims to create urgency, a need of doing something now, with no option of delay. Customers have to be convinced that the clock is ticking and with every second, a chance of getting something great is floating away. Whether it’s a button or a small sentence, your call to action is a thing that will drive people’s attention to your product. Which Calls to Action appeal the most to you as a potential customer? Don’t wait any longer, let me know and get 100% more conversion improvements! ;) Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) #### [Why advertising fitness and lifestyle related products can bring you additional benefits?](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners ...](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Kamila Krajnik\ Feb 6, 2020](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Read more](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) #### [What Is Push Traffic And Why Affiliates Are Using It To Promote Offers](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Push notification traffic, or simply push traffic, has already been here for a while, but it is getting more and more popular among affiliates every day ...](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Fred Heitmann\ Sep 10, 2019](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Read more](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) #### [ASO — App Store Optimisation — what it is and how to do it](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ...](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Isabela Hatem\ Aug 29, 2019](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) #### [Hello world! I want to be a Software Tester (Part 2)](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [OK, I’m in! My first interview(s) for a Software Tester position ...](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Bartłomiej Krzyżanowski\ Apr 2, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) #### [Hello world! I want to be a Software Tester (Part 1)](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ...](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Bartłomiej Krzyżanowski\ Mar 18, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) #### [Survival guide to affiliate events — how to get the most of your first event](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ...](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Tania Rehel\ Feb 12, 2019](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/what-is-the-future-of-test-automation/) #### [What is the future of test automation?](/blog/what-is-the-future-of-test-automation/) [Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ...](/blog/what-is-the-future-of-test-automation/) [Aleksander Partyka\ Jan 29, 2019](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) #### [Creative Employer Branding: case study by Performante](/blog/creative-employer-branding-case-study-by-performante/) [Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ...](/blog/creative-employer-branding-case-study-by-performante/) [Tina Toutounchi\ Jan 23, 2019](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/media-buying-then-and-now/) #### [Media Buying: Then and Now](/blog/media-buying-then-and-now/) [In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ...](/blog/media-buying-then-and-now/) [Suleyman Koyuncu\ Nov 19, 2018](/blog/media-buying-then-and-now/) [Read more](/blog/media-buying-then-and-now/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 6-step checklist before launching a campaign as an affiliate > Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way ... Feb 5, 2018\ Fred Heitmann Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way: asking your advertiser, agency or network promoting the offer for payouts, tracking links and creatives. However, you need to be very careful and pay attention to every single detail about the campaign you’re about to run in order to avoid mistakes, waste clicks and traffic, and the most important, lose money. Here is a quick checklist to help you during your busy affiliate routine: **1. Ask every single detail about the campaign** You need to ask several questions to your affiliate manager, even if you have read a lot of relevant information on a newsletter or an offer list sent to you — better be safe than sorry. **What type of traffic is allowed?** There is no harm in asking what is the BEST type of traffic for this specific campaign or what works better. **What type of traffic is NOT allowed?** If you’re an expert in Google AdWords, but this is not allowed, it’s better to have other traffic sources or try different campaigns. You can start generating conversions, but as soon as your network or advertiser finds out your fault traffic, you may get reversals, and the worst, don’t get paid. Also, pay attention to some types of traffic that are allowed, but need to be approved in advance, such as prelanders. **What is the payment model?** CPA, CPI, CPL? Ok, probably this you already know, otherwise you would be launching a campaign in the dark. Anyway, for instance, double check if it is a “pure” CPI (cost per install) or a CPE (install + an event, that can be phone numbers submit) campaign. **What is the conversion flow?** Knowing the payment model, it is also important to know where the conversion happens and when the conversion pixel is fired. Is it right after the user submits their credit card details? Is it when the user confirms a link received by email? Or when they submit a PIN code? **Is there any cap for this campaign?** Some offers have caps, you can’t generate as many conversions as you want. Sometimes advertisers or networks have a specific budget or, even, they want to test your traffic before getting higher volumes. **What is the targeting of this campaign?** Ask your affiliate manager what are the devices, browsers, countries, operating systems (OS) and carriers (if is a mobile subscription campaign, for instance). **2. Open and test your tracking link** When setting up a campaign, your affiliate manager will send you a unique link you’ll use to promote this offer. You can’t change it, otherwise you are taking the risk of missing the proper tracking of clicks and conversions. A good advice is to click and open the link before using it. Check if it’s redirecting to the correct offer you applied for. Usually if you’re running an offer for specific geos, you will need a VPN tool to check it. Let’s say the target countries are US, UK and AU, but you’re located in Poland, so there is a huge change of being redirected to a different offer for this geo. If you have access to your network or advertiser platform, it’s also good to check if clicks are being registered. **3. Check if your tracking pixel or postback is working** You will probably ask your affiliate manager to implement your tracking pixel or postback to receive the conversions on your end. Usually, you can work with a global postback, so you don’t need to generate a new one for each offer you’re going to run with this network/advertiser. Make sure to test your postback before launching your first offer — it will prevent future issues. **4. Name sources and campaigns properly on your end** You will be launching new campaigns and using many sources so it’s better to keep it clean and tidy. Names like “Test\_1” or “Campaign 2\_Geo3” are not helpful at all. Make sure to clearly name it using campaign name, geos, payout, source and any other relevant information. **5. Make sure you are targeting properly** Remember step #1 when you confirmed all campaign details with your affiliate manager? Now it’s time to make sure that you gathered and are properly using all the information available. If you are running a CPI campaign for Android only, it doesn’t make sense to target iOS devices. The same happens for instance if you are promoting a browser extension available for Firefox and Internet Explorer only — do not target it to Chrome users! After making sure everything is alright, it’s time to get started with your campaign and monitor the first results: **6. Make sure your campaign is being tracked correctly** In steps #2 and #3 we discussed about testing links and postbacks before launching a campaign. Even if they were working before, it is always good to check if it’s still the case when you started generating a reasonable volume of traffic. Check if you see clicks and conversions on your end and also compare to what your affiliate manager is seeing — you can ask him/her or check by yourself if you have access to advertiser/network platform. Have in mind that any minor mistake can put your results at stake. It’s better to carefully check everything before launching a campaign — this can be seen as a useless time-consuming thing, but it can really save you money and guarantee fruitful partnerships. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. 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Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. 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WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! 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It is something that sometimes goes in a very automated way ...](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Fred Heitmann\ Feb 5, 2018](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) #### [Beyond Awareness: Marketing Your Digital Product With Measurable Results](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ...](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Bruno Iglesias\ Jan 25, 2018](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Read more](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) #### [How your company can support young people in getting into the creative industry?](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ...](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Tina Toutounchi\ Jan 16, 2018](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) #### [How to get your professional career started when studying abroad?!](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [It is becoming more and more common for students to seek the opportunities for working abroad in an international environment ...](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Utsav Purohit\ Sep 11, 2017](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Read more](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Read more](/blog/micasa-a-story-behind-an-app/) #### [MICASA: A Story Behind An App](/blog/micasa-a-story-behind-an-app/) [Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ...](/blog/micasa-a-story-behind-an-app/) [Dawid Wnuk\ Aug 4, 2017](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) #### [Autonomous Cars: The Present, The Future And The Marketing](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ...](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Dawid Wnuk\ Jul 26, 2017](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 8 lessons I learned during my first few weeks in Employer Branding > I recently accepted the opportunity to join Performante, which represented an exciting challenge, not only because of the natural nerves of entering a new company ... Jun 17, 2021\ Marta De León **I recently accepted the opportunity to join** [**Performante,**](/blog) **which represented an exciting challenge, not only because of the natural nerves of entering a new company and adapting to its culture but because it meant working with a team of experts in Employer Branding. It meant entering a world that, up until that moment, was unknown to me.** I am sure there are many professionals, as myself a few months ago, who still do not know what this branch of communication is about or how to address it within their companies. But I also know that delving into this topic has opened the doors to a fascinating world that has enormous potential to change the reality of many companies. That’s why I decided to make a compilation of my first findings that is surely far from being the ultimate guide to Employer Branding but is, rather, an initial take of what I think anyone who starts exploring the subject should know. It has been an intense, exciting, and learning-filled period, but I will attempt to summarize my main findings. Who knows? Maybe I can save someone the time it took me to get to this point. **1. First things first: What is Employer Branding, and why should you care?** Let’s make it simple: you should care because, whether you like it or not, your company already has a brand as an employer, and the only thing you can do about it, is making sure it’s the right one. Employer Branding is the image that you project as an employer to both the external and the internal public. That is, the reputation you have among your current employees and the idea that the potential candidates you would be interested in attracting have about you. Becoming attractive to talent will help you recruit and retain the people who move the needle for your business. We are talking about those who are the most committed, productive, and capable of carrying out their tasks. And let’s not forget that your clients will also be exposed to your message, and they will build an expression about your culture and ways of work based on this. In other words, having a team who is satisfied with their work environment will translate into advantages for your business. **2. They are not your collaborators, they are your customers** It is clear that your company disburses the money at the end of the month, but what your employees give you in return has much more value. Add this to the fact that you’re not the only one who’s interested in them. There are very specific profiles that are coveted by many other companies. The odds of success in your employer brand strategy will increase as you assimilate this reality. Make sure you know your audience. Find out what they want, what they need, what they care about. But also analyze what they fear, what they would not tolerate, and what they are tired of. Then, adapt your offer to their needs. Don’t make your recruitment or your human management about your big company. You’d better start thinking about what you have to offer. A little humility will take you further. **3. Your company is not for everyone. Not everyone is for your company. And that’s perfectly fine.** No company survives if it hires the same profile for every role. The IT manager is as important as a developer or as the marketing director. You will need operational and administrative staff. Your audience is diverse. And this is great! Having a variety of skills in your workforce is the perfect setting for development. However, you should keep in mind that different people will imply handling different needs. Your goal will be to make them believe in similar values but to let them know that they can (and should) keep their individuality. Remember, your message should adapt to speak to all the profiles that interest you. However, you can’t and don’t need to attract everyone. Even though you will ideally attract many candidates, there are only a few people you will actually be able to hire. Define who you want to target and create your communication having them in mind. Always choose quality over quantity. **4. Your offer is not necessarily what you believe it should be** Within your company, people get a (good?) salary and professional development opportunities. All of that is perfect. But how many employers can offer the same? Or, if we put it another way, what do you have to offer that isn’t the same as what others provide? Ask yourself what your real offer is. For this, it might help you to understand “that something” that talent seeks and you can offer, but your competition cannot. Only then will you become truly attractive as an employer. Remember that it’s not about offering what you think your audience wants, but about understanding what you have that fits what they’re looking for. **5. Talent deserves honesty** Your employer brand works just like a good portrait: it can exalt what’s right in you, but it can’t reflect something you’re not. Your message must be consistent with the reality that is lived within the company. Otherwise, you will constantly face issues related to early turnover, low productivity, and an unfavorable work environment, among others. Keep in mind that some companies do not need to strengthen their employer branding strategy, but rather improve their work environment. It will be of no use to them to show themselves as the best place to work if their reality (and their workforce) says otherwise. The best way to be consistent between what you communicate and what you actually offer is to consider all of your employees or at least a meaningful sample. Likely, you will not have the complete picture of your reality if you only count what the upper management or the human resources department have to say. So ask strategic questions, send surveys, and implement a strong feedback process. What should interest you is to know how your culture is perceived among people at all levels of the organizational chart. Even those who have just arrived count, since they will still remember the impressions that they had about you before starting their relationship with your company. **6. Your competition is not the one you are used to having** We are so used to saying that a brand that sells soft drinks competes with another that offers the same product. Or that the large phone companies are mortal enemies. Thus, companies operating in the same vertical seem destined to be rivals. But remember that, in Employer Branding, the customer is not the one who buys your product but the talent you want to recruit or retain. This way, it will be easier to conclude that your competition is not necessarily another company from your industry, but anyone who seeks the same profiles as you. Both the big telephone company and the soft drink factory need accounting staff. And banks need customer service staff the same way a restaurant chain does. The battle for talents is amplified, so you have to prepare to excel. (And remember: gathering data from your employees will help you win the war!) **7. There is life after recruitment** Assimilating this point was harder than the others because I constantly found myself confusing recruitment marketing with employer branding. The reality is that Recruitment Marketing is only a part of Employer Branding and we are exploring a topic that goes far beyond the candidate experience. This is about considering the experience from the onboarding and then staying attentive to maintain consistency in internal communication, reinforcement of values, feedback culture, what employees transmit, and any other factor that can impact the way the world perceives your company. On this point, I recommend reading [Positive employee experience starts with a pleasant onboarding,](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) where Tina Toutounchi, Team Leader of the Employer Branding department at Performante, explains the importance of the onboarding process and how to get the best out of it. **8. Those who leave count as much as those who stay** I left this topic for the end to reinforce it with the well-known phrase “last but not least…”. This is precisely the spirit I want to convey here: Just because an employee is about to leave a company and is having the last interactions with the rest of your workforce as co-workers, it doesn’t mean they become less important than the employees you’re trying to retain. Whoever leaves is not only left with contacts within your company but is probably about to start a relationship with people who will define their idea of you from what this person shares with them. In addition, there are social networks, ratings, and a whole word-of-mouth culture that you will not be able to control. Therefore, it is convenient that your off-boarding process is as thoughtful as the welcome you gave from day one. **So far, I have learned that your Employer Branding depends on anyone who interacts with your company and sees you as a potential, current, or past employer. The experience you leave on each of them (and the data you gather) is relevant for you to achieve the right positioning. This is why you should make every interaction count.** **I still have a long way to go but I’m confident that I’m surrounded by the right professionals to help me reach the advanced levels of this fascinating topic. Can you imagine what they could do for your brand?** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ASO — App Store Optimisation — what it is and how to do it > ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ... Aug 29, 2019\ Isabela Hatem _Know how to boost an app with App Store Optimisation_ **ASO** is the acronym for **App Store Optimisation**, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. Some of those optimisation actions are very similar to what is already known and practised in SEO, Search Engine Optimisation. However, SEO aims to better position a website in the results of search engines as Google and Bing while ASO is totally focused on search results on mobile application stores. In this article I will explain why ASO is extremely important and also share some practical tips and actions that can be implemented in order to boost an app. ## **6 reasons why you should do ASO** **1 — Improve the CR of your paid campaigns** All the downloads of an application are originated from an app store. Even if the user comes from a paid campaign, like Facebook Ads, they land in the app store. Therefore, they can still check out the info regarding your app before deciding whether downloading it or not. So if the app info is complete, interesting and organised it will increase your conversion rate (CR). **2 — Get more downloads coming from organic searches** If you do a good ASO job, your app will appear in the search results not only for your app name, but also from your keywords. And if you have all your info completed and adequate in terms of title, descriptions, screenshots you have higher chances to get a download, since you will meet user’s expectations regarding what they are searching for. **3 — Get high quality downloads** Since you will have all the info regarding your app well described, users will know exactly what to expect from your product. There is a high chance they will be satisfied with it. This way you will have the right users using your app and its features, what is helpful because not only you will have a happy user, but also because they can make good reviews and recommendations and influence other high quality users to download it. Important: avoid fake or low quality downloads. They don’t bring any advantages to you. **4 — Be listed as a similar app** Once again, if you have filled all the info accordingly to best practices of ASO, your app can be listed as similar apps when users will be searching for related ones. You can also get downloads coming from indirect searches then. **5 — Get into the Top Charts** App Stores have a list with a kind of “the best apps”. This rank is available for an easy access inside the app store, thus, it is widely checked by users. If you manage to appear in those Top Charts or in the “app of the day” (Apple’s AppStore) you can get many new downloads and also make your app better known. **6 — Work on branding** The main goal with ASO are the downloads of the app by relevant users. Nonetheless even if you don’t get one download, you can still benefit from ASO having your brand shown in results and other lists. The user might not download the app right now, but your brand will be in their mind in case they need what you offer in the future. ## **How to implement ASO strategies** There are many actions you should apply in order to work with ASO. I will present the main ones you can start with. **Make sure you have a good app to work with** Before starting thinking on ASO, it is crucial to make sure that the app you are working with is good. Just like in SEO a good and relevant content is the most important for a successful strategy, for ASO having a quality app is essential. Since you will be working on positioning, if the app itself is bad, the users will evaluate it poorly and make bad reviews. This way, not even a great ASO work could help the app to succeed. Some factors regarding the structure of the app influence on ASO as well. The app size in MB, for instance. If it is lighter, occupies less space then it is good. If it takes too much memory users may not want to download it. Hence, unceasingly have in mind your users when developing the app. **Make keywords research** It is indispensable to know what keywords you want your app to be ranked for. You need to know which terms are related to the name and content of the app and also the words which are used by the users when searching for apps similar to yours. When you have the right keywords, your app will appear in the search results. **Fill in the forms on the best possible way** You can’t be lazy when it comes to fill in the info regarding your app. This part is crucial! When you make your app available on the app store, you have access to many fields and blanks that should be filled. Take this task seriously and fill in the forms on the best possible way. Some of the most important fields are: **Descriptions:** work on your descriptions so they will express what your app does. Remember to include your main keywords and also work on synonyms so your text will not be repetitive. When using the keywords, include them on a natural way in the text, after all, you shouldn’t be thinking only in the search algorithms, but in the users who will be actually reading that. Use all the characters you can in both short and long descriptions. **Screenshots:** Upload nice screenshots of your app in order to make it attractive to new users. Add as many screenshots as allowed by the app stores. After every operational system update the size and limit of screenshots may vary, so always check the guidelines of [Apple Store](https://developer.apple.com/ios/submit/?utm_source=Isabela_Hatem_Medium), [Google Play](https://support.google.com/googleplay/android-developer/answer/1078870?hl=en\&utm_source=Isabela_Hatem_Medium) and other the stores in order to create the thumbnails in the correct dimensions, resolution etc. Further more, when uploading the screenshots be sure to change the name of the files you are using for you app name or keyword, instead of simply screenshot\_3107, use for instance name\_of\_app\_login, name\_of\_app\_mainpage and so on. This strategy may not affect directly in ASO, but I highly advise you to do so since the engines might take the file name into account. When uploading screenshots, make sure to show how your app looks like and you also can use animated ones or a creative approach in a way that the screenshots complement each other, telling a story, for instance. You can always be innovative! You can see below en example with a nice using of screenshots. **Videos:** It is also possible to upload videos showing your app. This is a great opportunity of catching user’s attention. So take advantage of it and add an awesome video of your app! =D Those are just few of the items you will have to fill in when uploading the app at a store. However, remember to add all the info you can in a smart way. You will need to add technical info regarding your app plus the category, languages, icons, support contact. You can personalise URLs in some stores and also add some URLs like privacy policy, marketing and support (work on your keywords and layout on those URLs). ## **What to do after starting with ASO** Choose some KPIs like keyword ranking, position of the app for those keywords, top charts, CR, organic downloads, reviews and keep track of how the app is performing. Make tests all the time! You can change screenshots, descriptions and anything else you think about in order to always optimise. Some stores like Google Play allow A/B testing with many options in title, description and others. Also find out which keywords are bringing you more downloads in organic search. Some detailed info you can find in your access in the stores, but also, if you have enough budget it is highly recommended to use tools to track bigger amount of info regarding your app and transfer it into intelligent info for your strategy. Some well-known tools available in the market are [AppsFlyer](https://www.appsflyer.com/?utm_source=Isabela_Hatem_Medium), [Adjust](https://www.adjust.com/?utm_source=Isabela_Hatem_Medium), [Applift](https://applift.com/?utm_source=Isabela_Hatem_Medium), [App Annie](https://www.appannie.com/en/?utm_source=Isabela_Hatem_Medium), [Branch](https://branch.io/?utm_source=Isabela_Hatem_Medium), [Kochava](https://www.kochava.com/?utm_source=Isabela_Hatem_Medium) and many others. The process of ASO is continuous. This means that after implementing ASO activities, it is fundamental to measure and keep improving them. Also, new strategies will arise, so it is essential to keep studying the topic to be always updated with the novelties about it. Take into consideration user’s feedback and, of course, work on making you app always better! Tell me what you think of this article and let’s keep discussing about it! =) Other related [Read more](/blog/what-is-the-future-of-test-automation/) #### [What is the future of test automation?](/blog/what-is-the-future-of-test-automation/) [Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ...](/blog/what-is-the-future-of-test-automation/) [Aleksander Partyka\ Jan 29, 2019](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Autonomous Cars: The Present, The Future And The Marketing > One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ... Jul 26, 2017\ Dawid Wnuk Autonomous car concept **One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate.** It was probably the factories with the increasingly unmanned production lines that started the snowball. What followed was, well, everything. Photobooths, war machines, customer service, warehouses, carwashes, spacecrafts, shops, vacuum cleaners even. And, as of late, cars. ## TODAY: FASCINATION AND DOUBT So, you have heard about autonomous cars. Of course you have. Most probably courtesy of Tesla, Google or Uber. You must have also heard about all the wonderful benefits such mode of transportation will bring compared to the current solution. First of all — computers are safer, more careful drivers than humans. I haven’t seen one drunk yet either. That means less crashes. A lot less, if we switch to AVs completely. Imagine a world where you are more likely to be struck by lightning, than be in a car crash. That much less. And considering car-related accidents are a top non-medical cause of death worldwide, this means countless saved lives. Add in all the resources that go into car and property repairs. Then add in the average of 50 minutes extra free time per person daily (in developed countries), and what you get is a lot of human and financial resources that can go into solving the remaining world problems. While those are very real and potentially world-changing benefits, many talk about the challenges facing the self-driving car. Possibly the most crucial — and definitely the most interesting — is the ethical one. Let’s say your autonomous car faces an emergency situation on the road and two possible choices — one leading to your (driver’s) death, and the other one, to the car driving at high speed into a bus stop full of school children. The car must be programmed to make a decision. It could do everything to protect the driver and its passengers. But is society going to be fine with the cars doing this regardless of the damage they do in the process? Of course car’s algorithm could also make the rational decision to limit the human injuries and / or loss of life. But would you really be willing to buy a car that, in particular circumstances, is literally programmed to kill you? I didn’t think so. This is definitely a problem the industry will have to solve in order to move on. Make no mistake however — move on it will. The only question is: how quickly. ## TOMORROW ALWAYS COMES UNEXPECTED In 1943 Thomas Watson, the chairman of IBM at that time, said “I think there is a world market for maybe five computers”. In 1977, with tens of thousands of computers already in use (mostly by government and corporations) Ken Olsen, founder of Digital Equipment Corp. declared that “there is no reason for any individual to have a computer in his home”. Just 4 years later Bill Gates himself is quoted saying that noone will ever need more than 640KB of memory in a personal computer. Right now the device each of us has in their pocket is equipped with as much as 10 000 times more RAM. Let’s just say that we have a solid track record of underestimating the adoption rate and popularisation of new technologies. That’s why I hesitate to take current driverless car estimates with a customary grain of salt. I much prefer to add it by the pound. Current bold predictions include one made by Robert Hartwig, President of the Insurance Information Institute, saying that autonomous cars will really start populating US roads in the years 2028–2032, as well as a determination by IEEE (Institute of Electrical and Electronics Engineers) experts, that “up to 75% of all vehicles will be autonomous by 2040”. 75% by 2040? Seriously? Let me go on record with a prediction about year 2040 here. And it’s not even about autonomous cars, that would be too easy. It’s about the entirety of cars allowing human drivers. 100% of those will be owned by hobbyists, collectors and sports racing teams, since none of them will be allowed on any public road or street. And, by 2040, any other alternative will be quite unthinkable, the recklessness of allowing human-driven cars in public already a rather distant past. ## AUTONOMOUS CARS: THE MARKETING FALLOUT All this is good and interesting, but what does that have to do with marketing, you might ask. Well, if you think about it for a while, it turns out quite a lot. Much like most big technology-driven changes it will have severe ripple effect, and the advertising industry will not remain unaffected. And, much like all the bigger (the Internet) and smaller (VR) revolutions, those who see them coming earlier and better prepare for their arrival stand to gain the most — at the expense of those trying to hold on to the comfortable old ways of doing things. With this in mind, let’s see how much is really going to change. I’ll start with the obvious and the biggest: the media. With drivers (or shall we rather say passengers) now free to focus full attention on things other than driving, their choice will most likely be visual, or even interactive, media. This should lead to even more consumption of video, social media (largely video) and online news (yes, still video). Once the line between video and computer games begins to blur (quite inevitable), cars will become be the perfect environment to submerge in such interactive entertainment, with little else to do with the time and virtually no interruptions. This will happen at the expense of other, albeit already dying medium, which will definitely not survive this blow and vanish once and for all. Do you know anyone who actually listens to the radio outside their car? Yeah, me neither. For the same reason music industry as a whole will take a hit. Not lethal though, it’s death to be delayed until all mundane jobs are outsourced to robots and people have no reason to run anymore, thus eliminating music’s most remaining applications pretty much limiting it to parties. There will also be more direct and instant consequences. Digital and video advertising will gain a whole new group of recipients and a host of new possibilities. Targeting passengers with geolocalised communication will quickly become a hit. Think about interactive ads served via a computer system integrated with the car controls. The best ever McDonald’s ad? One in which clicking the CTA button makes the user’s car automatically pull into the upcoming Drive Thru, with his favourite meal already being prepared. While digital advertising will be in the center of the changes, there will be offline consequences as well. The roadside billboards are currently designed to convey their message literally at a single glance. Driverless cars should open the road (oh, the pun…) to billboards as means of more complex communication. Interactive and customised as well, if they are allowed to wirelessly link with your onboard computer (next generation iBeacons) and pull your browsing history and Facebook likes. Retargeting on freeway billboards? Sooner than we think. Another interesting area is alcohol advertising. With drunk driving as the main reason for its limiting, will some of the restrictions be relaxed or even lifted? ## THE BIG PICTURE Autonomous cars will undoubtedly be a revolution with impact across many aspects of economy and human life. The thing to consider about any foreseeable trend however is whether there are others, possibly of a much greater magnitude, that could completely derail everything we expect to happen. And there might just be. We keep hearing how autonomous cars will give us so more time at our disposal when going to and back from work. But will they really? We can assume that much like the role of the driver, robots and computers will soon take over most of other human roles and tasks that we today call jobs. They are already better than humans not just as construction workers, but also as engineers and architects. Not just as nurses, but also as surgeons and diagnosticians. Not just as client service, but also as accountants and investment fund managers. Of course, some work must still remain in human hands for quite a while, but even these jobs will increasingly be done from home, or anywhere else, really. So it’s fair to ask: will there even be any work-related commute at that point? It won’t just be the work though. Physical location is going to quickly become meaningless in most other spheres of our life. Entertainment is already quite far along the way, with most free time spent at home using various electronic entertainment systems. Social life is also increasingly independent from actually meeting people. Just 20 years ago meeting someone was really the only way of meaningful contact (save for calling a landline or sending an actual letter), now we do the majority of our socialising without the other person in the room (and, often, the same continent). Even the last bastion of travelling — tourism — is not safe. VR is quickly progressing towards the point when the virtual experience of visiting any place in the world is just as real, while being faster, cheaper and offering fuller and more exhilarating experience. Once that happens, there will be little point in actual travelling. Therefore it is a probable — even if quite ironic — scenario, that the time when mankind perfects it’s most advanced and reliable method of transportation to date, is also the time, when transportation as we know it becomes obsolete. Other related [Read more](/blog/micasa-a-story-behind-an-app/) #### [MICASA: A Story Behind An App](/blog/micasa-a-story-behind-an-app/) [Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ...](/blog/micasa-a-story-behind-an-app/) [Dawid Wnuk\ Aug 4, 2017](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Because I like working with people > “My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ... Oct 11, 2018\ Tina Toutounchi “My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company, there are some key questions that come to mind which truly bother me: Why do employers require so much from their trusted (always professional and perfectly matched) sales, HR or marketing staff, but forget their “business card” — the customer service employees? The person who will in the best (and sometimes the worst) way reflect the level of their business and work environment? What is more, why have so few employers noted that apart from the B2C/B2B sales staff they also need talented customer executives (B2C)? More and more companies dedicate a considerable budget to employer branding activities, which is obviously a great development. But what if as a potential candidate, while being in contact with the customer service department, I hear that this worker is unsatisfied or is simply unprofessional? Employee behaviour is based on the company’s corporate culture, so should I apply to this company in the future or not? Advertisements, promotions and campaigns will obviously help. Mass media can reach millions of recipients, but if clients, after having contact with you (yes, with you) are disgusted, will the engagement of celebrities in commercials actually help? Clients will not trust a company, which treats them bad. Brand activities have to combine professional action with a professional approach to the employees. Employees, in order to create a professional workplace that gives development opportunities, have to combine it with a professional approach to the client. Even in today’s digital era (believe me, I’m a digital native) there is still a human, who has an impact on his company’s image. As a trainer of soft skills on behalf of my university, I had the pleasure to meet a large amount of young people. On this occasion, it turned out that many students after high school are interested in such fields as psychology, sociology or pedagogy. **Why? Because they enjoy working with people.** After a few of my professional experiences in the Polish market and abroad, contemplating which studies to embark on next, I wondered “why they chose psychology, not business studies?” Probably because success in business is often associated with a range of skills and personality. Psychological education can always be useful. I do not have to be a clinical psychologist after studying this faculty. But what is the psychology, business, marketing or HR without people, simply speaking — customers? This question brings me to another one: why have I never heard anyone dreaming of working in customer service? What if you are well-organized, open, helpful? You have a highly-developed emotional intelligence, you can deal with stress, you have a lot of energy? **Do you like working with people? That’s the fit.** Dear Employer, do you want to be one step ahead? Then take care of your customer service department by offering trainings, clear career paths, development benefits. Require, teach, reward and motivate. In the end, so many young employees want to “work with people”. Why not spice up such an important strategic position by making it more attractive for today’s youth?! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Beyond Awareness: Marketing Your Digital Product With Measurable Results > Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ... Jan 25, 2018\ Bruno Iglesias Think “sell” — what comes to mind? Shipping, warehousing and a number of other cost-related matters that bring you a major headache. But wait, the heading of this article says “digital” which means that I’ll tell you how to market a product that could be sold multiple times. Don’t worry, the journey will not be too long, so fasten your seatbelt and trust me. Here we go! Once you have created a product, you want to sell — and to do so you need to think of the marketing material. Ripping predictable results from your marketing investment is a challenge though, especially if you have an innovative or niche offer. Opportunities will vary depending on the kind of product, the vertical (meaning in what “industry” it’s comprehended), the target user and more, and it will all demand a good amount of effort and creativity before you get something to compare your potential results to. That’s why not rarely your money and time investments on impression or click-based campaigns simply go down the drain. But that’s no reason not to promote your product (in fact, you can’t afford not to). Be it an app, a training course, a subscription service or an e-commerce, it’s possible to pay for actionable results in your campaign if you choose to work with specialized performance marketing partners. Sit back, grab a pen and prepare the notebook… Here’s what you should cover to effectively market your next digital masterpiece: 1. **Define your campaign goals**. This means what you want to achieve with your marketing efforts and will directly depend on what type of digital product you have. It may be newsletter opt-ins, subscriptions, installs, credit card purchases. It is completely up to you what you want your goals to be wrapped around but make sure they are measurable. 1. **Establish your price point**. How much are you willing to pay for each desired action? Oh, don’t go overboard! Be reasonable. Keep that in mind: you don’t need to bid high for clicks or impressions that may or may not deliver the expected user activity. Being able to base your spending on the end-activity makes it easier to plan your financials in a more predictable manner. 1. **Layout the specifics**. This is the time to translate your target user approach into campaign guidelines — it’s the “how” to your already defined “what” and “how much”. Take time to decide on countries to target, creatives to be used and produced, types of online media where you want to see your ad placements. Of course it’s a lot to care about but don’t worry, you don’t have to think it all through on your own! Do rely on your performance agency to help building the campaign details and make sure to have a read about [how to prepare for your performance campaign](https://medium.com/performante/how-to-prepare-for-your-performance-campaign-a6c636f30393). 1. **Launch and monitor**. So, finally, be ready to go live and evaluate. Make sure your requirements are being met and constantly measure the quality of leads being delivered. Your quality feedback will be crucial for your performance agency to ensure only top-notch traffic is flowing to your campaign. Work side by side with them to meet the goals established and adjust everything accordingly. This is the whole philosophy behind outstanding performance results. Building up a brand is not an absolute must before you start making money — you can get your product out there with a predictable financial return from day 1. Of course, don’t hesitate to test, try and optimize on a constant basis; the digital world is a fast-developing environment and thus changes are expected at all times. But that’s OK! There is no need to unlock your superpower, just a combination of strategic and technical thinking applied to well-defined business targets. Aim high and give it a go! Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/media-buying-then-and-now/) #### [Media Buying: Then and Now](/blog/media-buying-then-and-now/) [In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ...](/blog/media-buying-then-and-now/) [Suleyman Koyuncu\ Nov 19, 2018](/blog/media-buying-then-and-now/) [Read more](/blog/media-buying-then-and-now/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Brave New World for Employer Branding! > Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals. Jun 6, 2023\ Igor Wolf Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals. Employees expect better working conditions, while companies seek engagement strategies that evolve from generation to generation. A great way to find fresh and creative tactics for attracting talent is to look at markets other than our own, where the “employer-employee” relationship is completely different. From this perspective, South America can be a very interesting reference point. It is a vast, developing market that is currently undergoing significant transformation for both employers and employees. **The concept of employer branding in this region is still an “open book.”** ### What makes us different? South America has its own distinct characteristics that, despite similarities, are a “New World” for European businesses. According to the International Labour Organization, **economic recovery in the region is expected to remain slow** in 2023 due to various factors such as **high inflation, debt levels, political instability, and the impact of COVID-19.** From a trade and labor division standpoint, South America is geographically distant from the rest of the world. The distance between two economic centers in the Western Hemisphere, São Paulo and New York, is almost 8,000 kilometers, which is even more than the straight-line distance from Warsaw to the capital of Mongolia, Ulaanbaatar. The future of this market lies in the increasing importance of solving social problems to promote sustainable economic growth. Despite significant challenges, South America is characterized by resilience in difficult times. The region’s financial systems have largely weathered financial crises, and society has experience in dealing with difficulties arising from political and economic instability. This resilience is why the South American market has repeatedly surprised and will continue to surprise, showcasing growth opportunities, especially in the technology and renewable energy sectors. But let’s start from the beginning. ### Perspectives are key A report monitoring the state of education in South America and the Caribbean in the context of Sustainable Development Goal 4 (SDG4) for 2030 provides important information on challenges and progress in the region. Both markets emphasize high-quality education for all students. The presence of these shared goals demonstrates a global understanding of the importance of education for social and economic development. However, **Europe tends to have greater political and economic stability, which often translates into better educational conditions.** European systems often adhere to international standards and focus on innovation and technology as supporting tools for the teaching process. In South America, there are various challenges, such as social and economic inequalities, lack of resources, and inadequate teaching quality. ### How does this impact employment? The South American job market is characterized by many challenges, including a high level of unemployment, which stood at almost 8 percent at the end of 2022. This rate is significantly higher than the global average, and this problem is further exacerbated by the high cost of employing workers and complex and time-consuming legal regulations that hinder the recruitment process. General results are not always the best source of information, so comparatively, **the unemployment rate in Poland in Q1 2023 was 5.5%,** while **in Colombia, it was close to 11%.** According to the International Labour Organization, approximately 53% of workers in South America and the Caribbean are employed in the informal sector, which leaves them without the protection and benefits provided in formal employment. In contrast, employers in Europe rely on their employees, maintaining their position through strong labor regulations, less than half the level of informal employment, and a lower level of employment uncertainty. There is a large labor supply in South America, which leads to increased competition among workers and allows employers to impose unfavorable employment conditions. The difference in the dynamics of labor market relations between South America and Europe can result in significant differences in employment issues, with **workers from South America struggling to find stable jobs** with fair wages and benefits, while **employers in Europe face difficulties in attracting and retaining qualified workers.** Can we then say that South America is still a strong employer’s market rather than an employee’s market? Not necessarily. ### South America is for the world Employers from the North are increasingly making their mark in the South American job market. The United States and Canada are **attractive options, especially for young talents,** among whom the prospect of career development in their home market is less financially advantageous. Younger generations expect changes within and outside of companies, particularly in terms of equal opportunities, development, and work-life balance. For foreign competitors, who are increasingly facing a lack of desired skills in their domestic markets, the cheaper and consistently well-qualified talent pool in South America is a significant direction to explore. **The average salaries** in Argentina in 2022 were around **$412 per month,** while in Colombia, it was nearly **$1,300.** In the United States, the average earnings exceed $5,000 per month. Is the contrast too small? In the tech industry, programmers in the US can expect an average annual salary of $110,000, compared to less than a third of that in Argentina and one-tenth in Brazil. The average cost of employment in the United States is $4,700, which accounts for up to 40% of an employee’s base salary. **Local companies can hire three South American programmers for the price of one US employee.** How does this issue compare to the European market? Among the top-paying countries for programmers, eight European countries rank in the top ten. ### So what attracts talents? In the two described markets, the expectations towards employers differ significantly. European employees expect attractive salaries, a positive work atmosphere, and a strong emphasis on work-life balance. South America, on the other hand, is the only global market where professional development is crucial and put on par with stable remuneration and a favorable work environment. According to a study conducted by Randstad, compared to South America, **20% fewer European respondents emphasized career development as a significant factor influencing their decision to join a company.** It is worth remembering where Europe stood in terms of legal regulations, unemployment statistics, or the acquisition of employees from less developed markets just a few decades ago. The era that began in the early 1990s presented similar challenges, and although not exactly the same, looking at South America today, it can be said that in a few years, this market will equally ambitiously strive for the best talents. ### Culture is the foundation of the job market Differences in communication and culture between South America and Europe impact employers’ approach. John Hooker from the Tepper School of Business at Carnegie Mellon University distinguishes between two cultural categories: **high-context culture**, where relationship building is valued over information transmission, and **low-context culture**, where communication is more direct. In South America, it is customary to start business meetings with social conversations, which is crucial for relationship-building, whereas in Europe, communication focused on meeting objectives is more common. ### Very personal space Differences also extend to time and personal space. Being late for social meetings is more accepted in South America, and personal and professional boundaries are more fluid. At the same time, in this region, it is still normal to **inquire about personal matters during recruitment**, such as an employee’s marital status. Let’s imagine how this question would be interpreted today from a European perspective. In South American culture, status in the hierarchy is important, whereas European companies place greater emphasis on individual achievements and performance. While in South America, employees identify their position and power in relation to the organizational hierarchy, Europeans are not afraid to question their employers’ decisions, doing so from junior positions to senior ones. Management style and organizational culture have a significant impact on employer branding. In South America, it is important for a company to create an image of a **friendly and engaged employer** that values good relationships with employees and provides moral support. On the other hand, **in European companies that focus on individual achievements and performance,** it is important for employers to create an image of an organization that rewards and appreciates employees’ accomplishments. South American culture is rich in emotions and strongly connected to expressing feelings, which is why communication related to employers often focuses on values such as social engagement, social responsibility, and sustainable development. Emotional messaging allows for better engagement of employees and potential candidates, especially when communication focuses on transforming their lives through work. ### What else distinguishes South America? People often work long hours, and work-life balance may be less favorable compared to Europe. In this context, especially in some European countries, there is a greater understanding of this issue. **Remote work is also interesting, with 38% of employees in Europe having the possibility, according to Randstad, while in South America, almost half of the entire market has that opportunity.** What may work in one culture may not work in another. It is therefore important to understand the expectations and values of employees in different cultures and adapt employer branding activities accordingly. ### Diverse from different perspectives Diversity and inclusion are also communicated and understood differently. European countries are usually at the forefront of diversity and inclusion initiatives in the workplace. High awareness and regulations regarding equality and employee protection are common in many European countries, where according to a Workday survey, 75% of organizations have dedicated budgets for D\&I, and nearly 90% carry out projects dedicated to this area. In comparison, in many South American countries, actions in this area are still in the development phase. Although some companies make efforts to promote D\&I, **there are still many challenges, such as gender inequalities, discrimination based on sexual orientation, and a lack of representation of different social groups.** A Bain & Company report shows that South America has made progress in promoting D\&I policies in the workplace. According to the study, Brazil and Mexico stand out as leaders in inclusion, achieving 72% and 68% respectively in promoting this area, and the technology and financial sectors in these countries have made significant progress in ensuring equal opportunities and a diverse workforce. ### And finally! Performante, operating in Colombia for three years, has gained a unique perspective on this region, discovering an increasing number of differences. Our advantage lies in our ability to take a holistic view of the market, using external perspectives to adapt to local needs. We are international experts, but we always act like local specialists. Our tactics are realistic and perfectly tailored to this market. Although there are certain similarities, differences prevail. Our goal is to understand and identify these differences, constantly creating employer branding strategies that work in both markets. Through initiatives such as **the People First competition**, we strive to bring these cultures closer together and enable mutual understanding. **The next edition will take place on July 27th in Bogota.** The job market in South America still remains an open book, which means a range of opportunities for companies building their employer brand. However, we must remember that the region faces many challenges, including high unemployment rates, a large informal sector, and complex legal-labor regulations. Unlike Europe, where work rules are more regulated, and employers rely on their employees, South America still has much to offer to companies seeking new growth opportunities. However, do these new opportunities always prove effective? Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent? > It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles. Apr 17, 2023\ Maria Dulnikiewicz ## Challenges in attracting and retaining fresh profiles It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles. ### Structure challenge: large organization, diverse talent Legacy companies tend to be large and need to address many areas. To do so, they require diversity of talent in terms of skills and knowledge, which means dealing with demographic and generational differences, etc. ### How to approach it? It is essential to understand what motivates people. Although similarities in tastes and needs are relevant, the key is to know the differences. By having a clear understanding of what talent is looking for, it will be easier to implement targeted and focused actions to become an equally attractive employer for everyone. What usually works very well in organizations that employ diverse talent are strategies based on a universal value proposition, which they can adjust to different versions at the tactical level. ### Urgency challenge: what you don’t sell today, you won’t sell tomorrow Mass consumption happens here and now. There is no time to wait or pause to think about the next step. For talent, this means working in intense dynamics, dealing with frequent change, and quickly getting up to speed. ### How to approach it? In this case, the management of internal communication is vital. Having clarity about what is happening in the company and enabling top-down and bottom-up channels becomes relevant because only when people know and understand the reasons, can they execute correctly. ### Turnover challenge: more complexity, less commitment By nature, sales teams tend to rotate more than other roles. This happens because the work is quite demanding and the hours are long. Salespeople often experience complications because they do not have the material or support to achieve their increasingly ambitious goals. All of this causes a decrease in motivation which moves them to look for new professional challenges. ### How to approach it? Companies must provide quality training and the right working tools to help their teams drive sales. Before meeting the higher needs (alignment with the purpose, sense of belonging), make sure that the basic needs are impeccably covered (processes, tools, working conditions). ### Balance challenge: different roles, different realities The environment in each area is different: life in the production plants, for example, is completely different from day-to-day life in the administrative offices. Just as the context changes, the realities of employees also tend to vary. Companies must maintain balance across the different conditions of each group. ### How to approach it? Starting from the leadership areas, companies that want to overcome this challenge should focus on developing diversity and inclusion policies that are attractive and fair. It is important to ensure that they offer benefits that apply to everyone. Team-specific benefits should be offered fairly, both in quantity and value. ### Perception challenge: long track record, risk of appearing old-fashioned In general, companies that have been around for many years can leverage their reputation to attract talent. However, there is still the possibility that they can be perceived as places with established bureaucratic processes, where changes often take longer than expected. For these reasons, such businesses do not necessarily live in the minds of young talent as dream places to work. ### How to approach it? A company with many years of existence has something that only a few can offer: a value proposition based on stability (yes, young talent also wants steadiness!) mixed with opportunities for growth and innovation (if they exist). Even if they are many years old, presenting a modern image is possible! In most cases, it will require redesigning the brand and adjusting to the digital world, which is key to reaching young audiences. But yes, they can do it in a very attractive way. ### Bureaucracy challenge: slow processes, unmotivated talent As the years go by, corporations often implement procedures and policies that, while they may be very functional, can be slow, repetitive and, consequently, unattractive to talent. ### How to approach it? It is a matter of assessing whether the established processes are truly functional. If so, the important thing will be to communicate the house rules correctly and clearly so there are no surprises. Talent needs to know what rules to follow and in which areas they have room to make suggestions. Many people like well-established procedures, and the company should not have to change its processes if they work. The point is to attract the right talent: one that is positively motivated by the company’s operation and culture. ### The attractive aspects of a company with a long track record It’s not all challenges when it comes to communicating with talent when you are a long-established company - there are also many positives that can be leveraged to become more engaging! 1. Companies with long track records tend to do a lot of social responsibility activities - and it’s something that talent loves! These profiles relish the opportunity to participate in something that gives them a higher purpose. 1. Thanks to their large structures, they offer horizontal/vertical growth OPPORTUNITIES. Although not all of them have career plans, these opportunities exist for people who know how to keep themselves motivated. 1. Corporations of this type are excellent places for junior profiles. Being surrounded by so many people with many years of experience puts them in a place of constant learning. Positioning a company as an attractive employer means promoting its strengths that are relevant to talent in a sincere and consistent way. It sounds simple, but it requires a thorough understanding of the company’s offering, talent needs and activities of the recruiting competition. Are you part of the HR/communication /marketing department in a company with 50, 100 or more years of history? We would love to support you with your strategy to attract and retain talent - let’s talk about employer branding! Other related [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) #### [Positive employee experience starts with a pleasant onboarding](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ...](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Tina Toutounchi\ Jul 9, 2018](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/candidateexperience/) #### [#CandidateExperience](/blog/candidateexperience/) [„How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ...](/blog/candidateexperience/) [Tina Toutounchi\ Feb 28, 2018](/blog/candidateexperience/) [Read more](/blog/candidateexperience/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # #CandidateExperience > „How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ... Feb 28, 2018\ Tina Toutounchi **„How would you rate your contact with a recruiter?”** In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” stands for. For those who are newbies in this topic — **_it is an experience of the candidate that comes out after a contact with your company_**, e.g. after the recruitment process you coordinate ;) The extent to which a candidate experience is a positive or negative depends on many factors, you do not always have an influence on. But how to make the **best impression** on the candidate, contribute to the **50%** **growth** of your company (that’s what we did ;)) and **take care of a person** who is often at a difficult stage of his or her life? In the end, we are talking about a human in different situations for various reasons, right? **In spite of rejecting the candidate**, can you get a warm thanks from that person for encouraging, motivating and positive experience? **In spite of the rejection by a candidate** who has decided on a different development path, can you regularly receive recommendations of his/her colleagues with relevant experience who would match your company’s culture? **YES!** If you would like to examine the candidate’s experience in your company and get inspired by other practices, I invite you to read the following case study :) **#Intro** In order to find out about the candidate experience, we used a publicly available tool, which is anonymous surveys. We carried the survey during the second half of the year 2017. Although it took us quite a long time to conduct one study, we decided to extend it, because in the meantime our team has grown and we also moved to a new office. We did not pay much attention to the comparison of the “before” and “after” results, but rather to the **overall picture** of candidates’ impressions. After running only a few recruitment processes per month (at the moment we employ 55 people), we managed to obtain anonymous responses from **82 candidates**, which is 37% of people who received a survey to complete, and 64% who opened the link to the questionnaire sent in an e-mail after the recruitment process. The survey was received by all people who had passed the CV selection process and had a conversation with one of our recruiters or hiring managers via phone or during the interview. Candidates who had a meeting with us several times and made it to the last stage of the recruitment process were more involved in giving us the feedback, which is why 38.8% of all responses were from them. In total, 76.5% of the respondents did not receive a job offer from us. **#Survey** What did we ask about? In addition to formal questions about the position that the candidate applied for, we also wanted to get information related to individual components of the whole process. Candidates answered questions related to the **quality of the job advertisement, contact with the recruiter, the transparency of the information provided by us and a general impression: the interest in the company or the will to recommend us to a friend.** Thanks to the knowledge about the position which the person applied for, we could also draw specific conclusions related to a given process. In the end, the recruitment process is not always the same — different tasks and different hiring managers appeared at different stages. So, in total, we had 15 different positions and three recruitment stages: phone call, first meeting and the final meeting. **#Results** How nice it is to read the positive results! The contact with the recruiter was assessed the best way (believe me, despite the fact that we have been super busy, we really tried). It was assessed at the level of **> 95%** regardless of the stage, position or offer. An interesting conclusion was that the transparency of the **job advertisement** increased along with the recruitment stage. It showed us how important it is to remember about the exact communicating of responsibilities and requirements not only in the announcement, but also once again during the telephone conversation and later on the interview meeting. The recruitment process itself made a good impression on candidates finishing it at all stages, but the candidates from the last stage were, of course, the most interested in the company. This results, however, considerably vary in accordance to the position level: candidates who worked strictly in the digital marketing industry rated us better. This is a vital information for us, as we are a young organization in the process of developing and shaping. Therefore, such positive opinions of people associated with our industry please us a lot! Generally, an average percentage of candidates who had a positive experience did not drop below 77% what we are proud of, but we also know that we still have room for improvement :) Fortunately, we also had an open question in the form, which allowed us to gather interesting and useful suggestions from our candidates. For example, a knowledge of foreign languages should be verified several times, at every stage, in different situations. **#WhySoPositive** If you are at the stage of structuring your recruitment process and looking for good (and proven) practices, I hope this part will inspire you: 1. After applying to our company, all candidates receive an **automatic e-mail confirming** **that their CV has been delivered**. 1. At the CV selection level, candidates who, for various reasons, haven’t been selected for the next stage, will **receive this information by e-mail**. It often includes the reason for such a decision (of course, at this stage the appropriate ATS and clearly defined requirements are very useful). 1. Candidates who made it to the next stage and will get a phone call are informed about it in advance via e-mail. As a result, they are already **prepared for a conversation** (if they are not, well, it also tells us something about candidate’s engagement in the recruitment process). Sure thing, we are not always able to set an appointment by e-mail, because of the numerous issues; however, this is not a frequent deviation from the norm for us. 1. Candidates are treated as **interview partners** — we do not ask rigid questions removed from the context. Of course, there are questions that we must ask to have a clearly defined situation for a given person. But never forget that you are talking to a person, not a chatbot. 1. **Feedback**: all candidates are informed about the outcome of the interview after each stage. ATS is also useful here. Unfortunately, the message will not always reach the candidate (spam, folder, accidental deletion). So, make sure to remember about it. Are we trying to provide the candidates with the most positive experience related to our company / person / process? Definitely! We respect people and we care about their positive experience. Can we do better? For sure, you always have to work on improving yourself. It is important, however, to always remember that once we have also been (and perhaps we will be once again) a candidate. Therefore, apart from building the image of your company, let’s not forget about empathy. And what about the recruitment process at your company? Perhaps you can also suggest some good recruitment practices? :) Other related [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) #### [Positive employee experience starts with a pleasant onboarding](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ...](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Tina Toutounchi\ Jul 9, 2018](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Connecting the right dots… > A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter. Sep 4, 2023\ Marta Pelska ## A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter. Where is the opportunity in cooperation with one of the largest companies in Poland? Since we are talking about Jeronimo Martins, the owner of the “Biedronka” store chain, my copywriter’s nature tells me to immediately look for some nontrivial, vegetable-fruit comparison. It won’t be easy, but I will try. Let us imagine that we are cordially invited to a magnificent table, piled up with the most beautiful specimens of vegetables and fruits. The host then asks us, to the best of our knowledge and taste, to prepare fresh, surprising, and nutritious dishes for different audiences. No “reheating” old formats nor unearthing traditional recipes. All eyes are on you, and the expectations are high – they expect you to demonstrate a fresh approach to various employer branding aspects and make the way to the hearts of the industry’s best candidates through their stomachs. When facing such a challenge, you not only mobilize all your resources, but above all, you invite the entire team to join you in the kitchen. You methodically divide among yourselves the various stages of creating these culinary art masterpieces. This somewhat humorous analogy, contrary to appearances, has a lot of truth in it and perfectly captures the spirit of our cooperation with Jeronimo Martins, arranged into quite a sophisticated menu: an extensive EB strategy for Biedronka’s IT department, the creation of the visual identity, name, and communication of the Management Trainee program, and the image and recruitment campaign of the “fruitful Holidays” summer internship program for students. The list of our showpiece dishes continues to grow, as befits a successful cooperation. Since every proper story of victory begins with challenges and difficulties, our case would be no different. Leaving aside the obvious, meaning the scale of our client’s operations and the prestige of this cooperation, followed by exceptional responsibility, each project raised additional issues, demanding a solution. The summer internship program seemed like a graceful topic, and its name – a copywriting and graphic sure-fire hit, but since a lot has been said already when it comes to creations referring to fruits and vegetables in other campaigns for Biedronka, it was a big challenge (and a pleasure) to look for less evident associations. Thanks to the client’s clearly outlined direction in which the campaign had to develop and precise feedback, we were able to deliver a distinctive, light, but also – substantial (just like fruit) creation with slogans like “Mierz wySOKo” (meaning: “aim high”, highlighting in the word “wysoko” the “SOK” part, which in polish language means “juice”), “Znajdź Twoje wakacyjne menu” („Find your summertime menu”), “Orzeźwienie dla Twojego CV” („A refresh for your resumé”), or “Pełnowartościowa wiedza” (“Wholesome knowledge”). That is, the kind we like best. Biedronka’s Management Trainee Program has been functioning for more than 26 years, offering careers within the company’s structures after a prior 2-year training at many levels and in many areas. It stands to reason that only a few of the most determined and motivated final-year students will be up to the task. How to recruit them as not to scare them away but to emphasize the prestigious dimension of the Program? How to give the whole thing a consistent but also light image coupled with the image of the Biedronka brand itself? In the case of this project, we (co)operated across many competencies. Again, a significant role was played by the client and by a precise vision combined with our expertise and creativity. By creating the concept “Świeżość ma przyszłość” (“Freshness has a future”), we opened a field of associations with the brand (vegetables, fruits, growth, bloom), but also provided specific information on the recruitment itself and what the training course and career paths of the participants would look like. To this end, we built a dedicated communication platform, a three-stage social media publication plan (teaser-reveal-last call) and produced a series of videos and podcasts with participants from previous editions of the program, giving a strongly “insider” but also credible and vivid perspective. Interested in the project’s details? Take a look at our [case study](/clients/biedronka-mt). Last but not least – an EB strategy for the IT department mentioned before. Even though creating communication for developers and system architects consistently remains a very graceful and “opening” topic, in the case of Jeronimo Martins, it also had a strong taste of challenge. Why? Although the brand itself does not need to be introduced to anyone, there are still many people who do not realize that behind the fluidity of multi-level processes inside and outside the organization, there is a powerful interdisciplinary IT team. To introduce the team to the world from the side of competencies and the purely human side? To tell the story of complex systems in simple terms? To encourage talent from the market to join the team, and at the same time not lose the typical IT communication slack? Challenge accepted! The concept of “We do great things. Deal with IT” was a challenge thrown to the industry – emphasizing the scale of operations, the leadership position, and the fact that being that leader goes along with being a “pioneer” of solutions and that it is in the DNA of the brand. “We do great things” also serves as a perfect metaphor for our agency work. The campaign for Biedronka’s IT was an extensive, epic project that included: research, scoping sessions, focus studies, derivation of EVPs, creative concept, a landing page project, social-media communication, and videos and podcasts with employees. Through a great casting work, the client selected incredibly interesting, colorful, and prominent people for the production, which made working with them not only a pleasure in terms of the quality of the material but also on a purely personal level. Want to know more about that project? Check the [case study](/clients/biedronka-it). The projects mentioned here are a background for the main plan, which is our “synergistic” approach to our operations. What makes it up? What makes us able to flexibly calibrate our talents to smaller projects, like seasonal campaigns, while implementing multi-level EB strategies and monitoring their results? We are not going to say here that we have taken care of the core competencies in our agency in each of the departments that are important from a marketing point of view – strategy, creation, and performance. This is obvious. On the other hand, it is worth emphasizing that our synergy is not only due to the coexistence of these competencies but, above all – to their mutual interpenetration. From excellent cooperation, respect, and the ability to inspire each other to creative solutions. The individual points of the project are not a relay that we pass from hand to hand, but rather a joint monitoring of the bigger picture, examining its weaknesses and looking for answers on how to improve them. From the synergy of competencies, a synergy of services is born. Thanks to that, we were able to offer our client not only a comprehensive strategy based on research, but also its derivatives – such as the design of personalized gadgets (IT campaign) or animations and podcasts (IT campaign and for the Management Trainee) The second important aspect is the experience of our specialists, not necessarily counted in years, but in projects, which enables detection and understanding of client needs. We invariably work on client service excellence, from which everything else originates. The trust we built in the case of Jeronimo Martins was based on the creativity of solutions and flexibility in action, but also, and just as importantly, attentive, empathetic, and listening-oriented client service. The third, extremely important aspect, connected with the previous point, is, undoubtedly, the attitude of the client themself. We were truly fortunate that the decision-makers on the Jeronimo Martins side in each mentioned project had clear expectations, provided all possible information at the outset, and actively contributed to the process, adding value to our proposals. The effects of cooperation based on multiple synergies prove the validity of this approach. The campaign for the IT department: “We do great things. Deal with IT”, was highlighted by Bulldog Job as [one of the most interesting IT campaigns of the past year.](https://bulldogjob.pl/for-employers/blog/najlepsze-kampanie-hr-i-eb-w-2022-r-w-polsce) Management Trainee turned out to be more than a one-season “harvest” for us – we worked on its continuation, as well as on “Owocne wakacje” (Fruitful Holidays), and the scope of work for Jeronimo Martins expanded, for example, with HR podcasts. Listen to our podcasts created as a part of the “Biedronka is US” channel on [Spotify](https://open.spotify.com/show/3ybMfmVDcVfdToJgafXOmx?si=bbb41a97cd684943) The year 2023 (and hopefully the years to come as well) is a year of various synergies for Performante, which define our method and account for the success of our operations. These synergies reassure us that we can boldly reach out to well-known brands and create solutions for them that resonate not only among candidates but also in the industry. The examples cited here show how our Perfo-synergies have resulted in long-term and multi-level cooperation with Jeronimo Martins. Of course, we are aware that each successive campaign or new edition of a campaign is increasingly challenging to find something fresh in communication. Nevertheless, thanks to the synergy of self-confidence and the joy of searching for fresh solutions – we are ready for it. Other related [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Creative Employer Branding: case study by Performante > Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ... Jan 23, 2019\ Tina Toutounchi Another year, another edition of [JustBrief](http://www.justbrief.pl/) contest has come to the end. What is [JustBrief](http://www.justbrief.pl/)? Briefly: it is a competition for students interested in marketing industry, who have to create a proper marketing strategy while being placed in randomly selected teams. The strategy’s goal is to address a brief provided by a real client of a given edition (this year we had a pleasure to team up with [Uber Eats](http://www.ubereats.com/)!). All that with the support of specialists from [Performante](http://www.performante.com/) marketing agency. [JustBrief](http://www.justbrief.pl/) is not only a great chance for students looking for opportunities to gain first experience in the field of marketing. As organisers of the competition, apart from improving internal processes, testing new ideas, as well as our personal capabilities, we have established close cooperation with 50 young people interested in the marketing industry, as well as representing **the new generation of our future employees**. Z’s are slowly entering the market and it is really a mistake to call them Millennials, who form a very wide group of people (from 1980 according to some sources even up to 2000!) growing up in completely different realities. The fact is that they duplicate many of the trends observed in Millennials’ behaviours, such as self-confidence, active use of technology, high expectations for the workplace, and partner-like approach to cooperation shown by their superiors. Why then, according to many sources, the Y generation is dated in such a wide range? People born in the second half of the 90s no longer know the world without the Internet, they are even more courageous and faster, and above all more demanding than older generation. They have a benchmark at their fingertips: Instagram helps them reach images that are not available on Google, and Facebook is mainly used to explore different groups, which are often a source of knowledge that we will not find on Wikipedia. From a young age Z’s use apps in their daily lives. They are communicating not only through a Messenger or Whatsapp: apps as Marco Polo, Holla, Monkey or Airtime are becoming more and more popular. And this is just the beginning of the list of more advanced and competing new applications. For Z generation, it is important to interact with people they already know but also to expand their network of contacts, regardless of where they live. For them, maintaining long-distance contacts in the current time has never been a big obstacle. So what was the purpose of the [JustBrief](http://www.justbrief.pl/) competition? Reaching the young generation that enters the labor market; based on their expectations, lifestyle and our knowledge. **JustBrief consists of several stages, that are all vital for the project itself:** - finalists’ **selection**: not on the basis of their previous experience (CV) but on the basis of the completed form. We did not check knowledge in the field of marketing but the ability to create content, combine facts and the natural instinct of an experienced Internet user. - **assembling** ten creative teams of five people. Based on the role selected in the form (social media specialist, strategist, project manager, copywriter or graphic designer), the level of completing the form, as well as the place of residence. - **workshop** on strategy building carried out by the agency, as well as a **briefing session** from the client. After this stage, all teams were ready to start their work: for 3 weeks they **created marketing strategy proposals**, being in constant contact with specialists from the agency, as well as participating in consultations during the open day at [Performante](http://www.performante.com/). - During the **final**, all teams presented their work, while the jury announced the winners. Winners: Hi5’s team What are our experiences after this intense month of cooperation with generation of our future employees? **Level of involvement** From the very beginning of the competition, the key was **the attitude of various teams to work with experts** from the agency — teams that were prepared to talk with us, who asked a lot of questions, were proactive, asked to check their ideas repeatedly, disseminated feedback, discussed with us (they pushed their own opinions and defended their ideas) were much better in the final presentations and in the content of their strategies. Already during the open day at the agency and during the online consultation it was seen which people are involved in the work, understand feedback and want to learn — these people had previously **prepared specific questions** to specialists, they fully used the given time to consult and to discuss their ideas and approach. This shows that having a longer experience or the conditions for development is not enough — if you want to develop, learn and succeed, you must first demonstrate your initiative, do your part of the job, have the right attitude, open mind and skill to accept criticism, but also to ask for help. Definitely the young generation is very involved in the work, as well as in additional projects like [JustBrief](http://www.justbrief.pl/) but often also expects a much greater commitment and work put in by the other party: experienced colleagues, managers or mentors. **Perspective** Millennials and Z’s went from class to class, from school to school and from exam to exam based mainly on tasks with a key. Not everyone accepts that sometimes the perfect solution doesn’t exist — the client will say one thing, the director of marketing in the agency the second, and the copywriter third and all these opinions are based on completely different factors, often purely emotional, individual, not always understood in terms of incorrect or correct. **In the creative industry, there is no such black and white distinction** — a large part of our work is a matter of taste, subjective feelings and can be easily commented by saying “I do not like it” or “I like it” without the possibility of giving specific reasons for such an opinion. Knowledge is important but the effect and emotions matter and they can not be classified as “correct” or “incorrect”. Therefore, young people need to be taught that they shouldn’t take every opinion as the only truth, or assume that the boss is not always right and the idea that the whole agency raves about can go unnoticed during the meeting with a client. But it still doesn’t mean that they should not respect a different opinion. What was gained by the teams that had the ability to listen? Better quality of the work done. The key to the truth is to get to know and understand different points of view and compromise. How to strive for this? Thanks to properly constructed, two-way feedback. **Feedback** There is nothing revealing about this, employers are already aware of how important (real-time) feedback is. However, is it practiced? Increasingly, but not always in the best possible form. True, Millennials and Z’s are often claiming, they have high self-esteem, they are accustomed to positive comments and likes, they expect applause, they are a bit insolent, but should we try to raise adults of the young generation by force? It is not about tempering someone’s character but about understanding it and bringing it to the right track. However, it is easy for more experienced colleagues to criticise or express too often negative feedback. Instead of saying that something is pointless, that someone has done everything wrong or approached the case in the wrong way, it is better to appreciate someone’s work, indicate a specific point in which this person made a mistake, explain what it is about, give examples, spend a few minutes to give more explanations. The point is not to prepare someone to receive negative feedback (although this is also important) but to **learn to take a different point of view, criticism and be able to identify what could have been done better, at what moment something did not work or did not work as the other person would like**. We shouldn’t give a reprimand assessing the previous activities — we can teach instead appropriate behaviour patterns and actions for the future. What can be problematic in this situation? **Communication and mutual understanding** Young people often do not ask. Experienced employees are much eager to ask about something — they have more confidence in their position, knowledge, experience, and often ask for the sake of their own future protection: they know what may be the consequences of under-reporting to a certain extent. Young people don’t want to be perceived as incompetent, they usually look for answers on the internet. And there is nothing wrong with it, if not for the fact that often dissatisfied with the level of communication, the tasks performed, or the feedback they get, they will not immediately communicate it. They describe their dissatisfaction anonymously or online, without worrying about the consequences: after all, they learn it from the early age on the Internet. You don’t need to fight with this — you have to talk about it. **Very clearly convey the principles of cooperation, expectations, feedback and ask** — is everything clear, whether something needs to be clarified or expected. It is very important to maintain a partner relationship — to understand each other and be fair to each other. Honorable mention in [Employer Branding Stars](http://www.employerbrandingstars.pl/) competition After this year’s edition of [JustBrief](http://www.justbrief.pl/), we can say: we are satisfied and we want more. We are pleased that thanks to this project we can learn so much about our own team and its capabilities but also about the others — about young, **future specialists, about Z’s**. Directly, intense, black on white. We expect more not only from the finalists of the 2019 edition, from the new brief, or creative strategies corresponding to its assumptions. Above all, we expect more from ourselves — we want to improve as experienced employees, older colleagues and mentors. Such complex and comprehensive projects as [JustBrief](http://www.justbrief.pl/) are not just an opportunity to promote the employer’s brand externally. They are a great opportunity to integrate the team and exchange knowledge within the organisation. Accordingly, by moderating the mutual expectations of both the team and the participants, we are able to learn so much from each other and prepare for the upcoming cooperation. Other related [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) #### [How your company can support young people in getting into the creative industry?](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ...](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Tina Toutounchi\ Jan 16, 2018](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm > The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications. Oct 9, 2023\ Julianne Britton de Jedraszak The search for IT talent has transcended geographical boundaries, giving rise to a phenomenon that has led North American employers to embark on a quest for talent that goes beyond the regions’ borders. The drives behind the cause? Digitalization, globalization, and workforce dynamics. But, more than exploring the reasons, let’s scrutinize on what makes the IT talent pool in LatAm so alluring to North American employers and dissect the implications for both Latin American talents and employers. ### Why Nearshore Hiring Is on the Rise The most frequently enlisted reasons why ‘nearshore’ hiring is being enabled towards Latin American countries are: geographic proximity, time zone compatibility, larger talent pool (and not necessarily less skilled), English language proficiency, **and a minus 50% in the hiring costs in comparison to the U.S.** (CloudDevs). In comparison to the not-as-compatible Asian market, this is a jackpot. But the North American region encompasses a vast number of employers… and Latin Americans are not staying behind. ### A Challenge for North American Talent Seekers As venture and technology investors put in 19,5 billion USD in Latin American start-ups back in 2021, the IT market grew exponentially together with the job opportunities…adding more pressure on the North American recruitment competition. With a decline as sharp as the rise, the glory of these start-ups seems to be short-lived, as the level of investment deflated to a 52% decrease in the first quarter of 2023 in comparison to last year (Contxto). Nevertheless, these companies are still fighting to stay afloat, and they need the best talent to achieve that. ### Crafting an EVP Suitable for the Latin American IT Talent: a Competitive Edge North American employers are enhancing their benefit packages by including in their offers remote work, flexibility, paid time off, respecting local holidays, clear growth trajectory, equity/shares, relocation opportunities and equipment stipends (CloudDevs). That’s unarguably attractive, but to win this battle, employers must connect with the talent. Local companies have an advantage if they leverage their shared bonds with the talent to foster a strong sense of alignment with the organization. A Gallup report revealed in 2022 that 42% of the workforce in Latin America and the Caribbean, and every 1 in 2 US employees, were watching for or actively seeking new jobs. This is probably one of the main reasons why employee retention became a top priority amongst HR leaders in 2023 ([Gallagher](https://www.ajg.com/us/2023-us-workforce-trends-report-series-organizational-wellbeing/#007DF3B0-8943-4D21-AC4B-A68DF6ED38A5)). Another potential reason could be the cost per hire, which is estimated to be up to 40% of an employee’s base salary – benefits included – for replacement ([Zippia](https://www.zippia.com/advice/cost-of-hiring-statistics-average-cost-per-hire/)). In a fiercely competitive landscape where North American companies seek IT talent in Latin America and regional start-ups surge, the ultimate differentiator lies (again) in how well employers craft, manage, and communicate an EVP that connects emotionally and rationally with the right talent. ### Talent’s Perspective: Navigating the Sea of Opportunities Stepping into the talent’s perspective, the point of view is rather optimistic: abundant job opportunities, enticing offers, and employers dedicated to meeting their evolving personal and professional needs. Amidst this abundance, the greatest challenge is in the aforementioned differentiation. This is evidenced in the prevalence of EVPs highlighting hybrid, remote, and flexible work arrangements, as well as DEI initiatives, which have now become standard expectations for employees rather than unique selling points (Universum). ### The Future of IT Hiring in an Interconnected World As businesses venture across borders in search of talent, the ability to define, communicate, and optimize their unique value proposition becomes top priority for employers on both ends. The dynamic landscape of IT hiring knows no bounds; and its future, in an interconnected world, raises questions about the ever-expanding talent pool, driven by digitalization and remote work preferences. Will this be something that employers from other industries will embark on too? Other related [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # A Holistic Approach to Employer Branding with Performante's EB Radar > How to measure employer branding field and set right priorities not to burn money spent on this? Nov 16, 2023\ Stanisław Kazior ## Unlocking the Real Impact of Employer Branding In today’s corporate landscape, the pursuit of talent has evolved into a complex and highly competitive endeavor. In this quest for the best, companies must not only attract but also retain top-tier professionals. At the same time, all kinds of investments are now under thorough scrutiny due to global economic challenges and cost cuts. How to make sure you put your money into the right area of employee experience? How to measure employer branding field and set right priorities not to burn money spent on this? Recognizing the challenge, digital agency Performante, has introduced a systematic and measurable approach to Employer Branding (EB) with their EB Radar method. This tool helps to reshape how companies strategize and execute their Employer Branding efforts, bringing comprehensive, data-driven insights together with a visual appeal to the forefront. ## A 360-Degree Perspective on Employer Branding Employer Branding has undergone a transformation, shifting from a peripheral HR function to a pivotal element of an organization’s identity. It is no longer just about catchy slogans and employee testimonials. It’s about creating a consistent, authentic employer image that resonates both with current and future employees. EB Radar takes on this challenge with a holistic perspective. It offers an in-depth analysis of all aspects related to Employer Banding in and around the organization, analyzing it from both internal and external perspectives. This comprehensive evaluation is the foundational step in crafting a credible and effective Employer Branding strategy. ## People Are The Core of The Process EB Radar evaluates various dimensions, including company culture, employee satisfaction, candidate experience or public perception. But what is crucial, most of the research happens with participation of employees. It’s obvious that there’s no credible and authentic Employer Branding if it’s not based on hearing people who work in the organization and taking their voice into account. There is no one else who knows the company’s environment better than its employees. To come up with an authentic EVP, to improve employee experience and engagement, to take actions where they are really needed, you have to know what your employees really feel and think. ## The Clear Way to Picture Data In today’s fast-paced corporate environment, effective communication of data is crucial for informed decision-making. EB Radar not only provides valuable insights but also presents them in an clear visual format. This visual approach proves invaluable when engaging with diverse stakeholders, from HR professionals to the top management especially. The visually compelling form of a radar chart facilitates a clear understanding of the findings, making it easier for decision-makers to identify strengths and areas that need action. ## Context is what matters But EB Radar doesn’t just leave you with the collected data. It puts the results of the analysis in the context of the whole organization. This allows to perform a specific interpretation of the results in the light of company’s overall strategy, goals, culture, and industry. In addition to the visual presentation of the results, EB Radar brings a comprehensive report with the description of the analysis, results, and discussion of the results. This serves as the starting point for shaping customized strategy and tactics. This helps set right priorities by connecting the dots from different perspectives, groups and levels of the organization. EB Radar ensures that the proposed actions are precise, backed by data, and seamlessly align with the organization’s objectives and resources. ## A Tool for All Performante has designed EB Radar to serve to a wide spectrum of professionals within an organization, recognizing that Employer Branding is a collaborative effort. Employer Branding Managers and Specialists, who are responsible for crafting and executing Employer Branding strategies can use EB Radar to refine their approach, identify gaps, and create data-driven campaigns. People\&Culture teams can use EB Radar to harmonize their hiring and talent management practices with the organization’s employer brand, ensuring consistency and resonance. Talent Acquisition Specialists involved in recruiting top talent can benefit from EB Radar’s insights to attract candidates by using it as a guideline in creative recruitment campaigns. EB Radar’s visually appealing reports can provide the top management with a comprehensive overview of the organization’s Employer Branding status, aiding them in making informed decisions regarding resource allocation and strategic direction. ## The Path Forward In a world where not only talent acquisition, but also talent retention is a competitive advantage, Performante’s EB Radar emerges as a tool that empowers organizations to make informed, strategic decisions about their Employer Branding efforts, ensuring they resonate with the target talent groups. To harness the full potential of EB Radar, organizations should consider the following steps: 1. **Engage with Performante**: Reach out to Performante to discuss how EB Radar can be tailored to your organization’s specific needs and objectives. 1. **Implement Recommendations**: Act on the insights and recommendations provided by EB Radar. This may involve working on specific areas of the company culture, enhancing some elements candidate or employee experience, or optimizing external communication. 1. **Continuous Assessments**: Employer Branding is an ongoing effort. Companies need to monitor the effectiveness of their strategies, adapt to changing circumstances, and maintain a competitive edge in the talent marketplace. In conclusion, Performante’s EB Radar is created to simplify and structure the holistic approach to Employer Branding. By offering a 360-degree perspective, recommendations based on data and context, as well as clear visual representation of the results, it equips businesses with the tools they need to stand out in the talent marketplace. Whether you’re a seasoned HR professional or a member of the executive team, EB Radar is your compass for navigating the complexity of Employer Branding successfully. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1. > The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ... Nov 19, 2020\ Performante **The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand. For example — a sad realisation we’re not able to bear yet another movie where Americans save the day. And the streaming services? Hello, did we ask for the stream of stereotypes about certain nationalities? Yes, the latest (ok, almost latest) Netflix production is both, and it received pretty understandable backlash from critics of all sorts. Suddenly all the bloggers, vloggers, and people who even weren’t ones before seeing this series felt the pressing need to say at loud what they didn’t like about “Emily in Paris”.** **_L’Etranger Au Paradis\*_** Long story short — the Netflix original series focuses on the (mis)fortunes of one fine, young lady who was accidentally transferred to the French marketing company named “Savoir” to implement some changes in the approach towards the clients. Quoting Emily herself, to “_bring the American perspective on the things”_ which practically means, to persuade all the brands to use social media. In the meantime, she also experiences the French perspective on things, aka she drinks a lot of wine, eats tons of buttery croissants, and flirts with handsome men, because that’s what France is all about, right? Luckily for Emily (and for you, dear reader), I won’t be focusing on the cultural part at all, as it was done too many times all over the Internet. I also won’t take the perspective of how many times “Emily…” got it wrong or right. I’d rather be talking about 12 times Darren Star, the creator of the show, didn’t understand the general marketing rules and did some weird plot choices to… what exactly? I don’t understand, maybe, following the series theme, it was lost in translation? Or maybe it’s Darren Star’s trademark to picture freely the ups and downs of specialists in communication, like he did in his iconic “Sex and the city”? Whatever the answer is, let the show begin. Or, when in Paris, the cabaret. **1 _Comme h’abitude\*_** “Savoir”, the French marketing firm where Emily is transferred, had been acquired by her native American company. That kind of merge is kind of a big deal, right? Well, not for the show’s creator and his writers. The Americans send to Europe only one person (originally it was supposed to be Emily’s boss, but she’s got pregnant), and no one bothers to notify the French about the newcomer. On the other hand, the French don’t treat this situation as an impulse to reflect what does this mean for their internal procedures nor general situation. What’s more, the very owner of the Savoir is dissing Emily’s presence here, as if it was totally unnecessary, while probably he was the decisive person in terms of the merge. But most of all, who sends a 20-something young unexperienced marketing executive and don’t supervise her, even remotely? Oh, wait, her American boss actually calls her once, but only to check whether she found a romance in the capital of romances. **2 _Le tourbillon\*_** When someone who has always been working as a marketing executive for medicine products is transferred not only to the other country but also to another area of marketing (luxury goods), it’s not an easy switch of career. It needs some research and learning: the market, the audience, the competition, the clients, the reality of the country we are in… unless you’re Emily, apparently. She walks into the world of perfumes and haute couture with cheap puns and this irritating manner of smug, round, obvious comments _“from the outsider’s perspective”_. And she always gets away with everything, even the most ridiculous mess she’s created. I don’t get how the creators want her to be likeable if she’s never wrong nor get any transformative plot that let her grow. **3 _Tu es fou\*_** A person who is as keen on social media as Emily is (she runs successfully her Emily in Paris Instagram profile from the day one in the city of love) should know, that we’re not allowed to post photos of random people without asking their permission. Emily jogs through the streets of Paris and finds out, that French girls are smoking outside the fitness club. And that’s such a shocker for her (although she comes from the country where people order Diet Coke to the fatty burger), that she immediately takes a photo of them and posts it with some “witty”and “catchy” comment. Why, Emily, oh why? **4 _Ah, le Joli Jeu\*_** If you ever worked in the agency you know that no matter how heated arguments led you to your presentation ideas, at the meeting you’re speaking in one voice as a team and you got all the concepts discussed and rehearsed. Emily does the ultimate disloyal maneuver: she is asked by her boss for ideas, then the ideas are presented and they’re clearly not catchy in the Client’s perspective, so Emily pops up with another one during the meeting. Doesn’t she know that shooting ideas offhandedly makes her team look ridiculous? Doesn’t she know she was supposed to prepare her brilliant ideas in agreement with the others? **_5 Sans rancune\*_** Why the advert for the female perfume looks like an advert for the male one? A naked woman, walking boldly through the bridge of Paris and being desired by the file of men is a theme for the ad, created by the Savoir company for the tone of their key client. Emily is shocked so she posts the poll on Twitter, asking the audience whether it is sexy or sexists…. And that’s it. There’s no deeper strategy to this, just a vane play on words and a stereotypical video to follow, but in the social media world of it’s somehow revolutionary. Dear mister Star, do you know what is revolutionary? Kirsten Stewart breaking her free to the song “Runnin’” by Beyonce and Naughty Boy in a beautiful, empowering Coco Chanel ad. By the way, have you ever seen the ads for female perfumes from the last, let’s say, five years, mister? What strong female leads they all have? Have you bothered yourself to watch Cate Blanchett saying yes to new things in the sexy-not-sexist red dress? Have you seen Natalie Portman drifting the word “love” with the tires of her pink car in the “Love” perfumes campaign? Have you observed how Jennifer Lawrence cockily splits the water towards the camera in her “Joy” advert? Well, I suppose you have not. But you wanted to prove your point about raunchy, steamy and sex-obsessed French culture, so naked wandering lady came — no pun intended — in handy. **6 _Comme des enfants\*_** Why OBVIOUSLY the naked woman in the ad is called sexist, while the female boss and her female assistant bonding over the love talks is not? Emily has some authority issues from day one and her new, French boss is more than _reluctant_ towards her, but all in all, they play together in one team. And yet, they never bond professional-wise, nor trade secrets of their marketing approach. The only time Emily’s boss warms up to her is when she discovers that a young overzealous, social-media loving American intruder is NOT having an affair with her lover. So far, _je ne regrette rien_ when it comes to the way I’m grilling this piece of work and I’m gonna grill it some more till it becomes a French toast. Ok, enough with the Emily-like puns, they seem dangerously contagious. Do you want to learn about six more examples of the show creators’ ideas on working in marketing gone wrong? Please, stay tuned for the second part of this mini-series, which will be coming soon. \*As the American TV series creators often use the titles of the songs for the episode titles, I’m going all for that. Have fun with finding which famous French songs I applied here and finding out what do they mean! Other related [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding — a fleeting trend or a necessity in the new times? > This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s... Jul 13, 2022\ Monika Siara-Bramora This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s visibility in the labor market and recruit more qualitatively, but that’s not all. Is it so? After all, numbers don’t lie, and statistics tell us a lot on this subject. Why is it worth investing in Employer Branding activities, and are they crucial in a labor market which is constantly growing? **The first fact — the figures do not lie** Let’s start with what cannot be disputed — the statistics. Today, 72% of recruitment leaders worldwide agree that an employer brand has a significant impact on hiring, let alone on an organization’s success ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Why? Organizations in a growth phase need to attract new, ambitious employees to skillfully distribute the increasing number of tasks and responsibilities, conquer new markets, win new customers, and, most importantly, fulfill existing obligations. A skillfully tailored Employer Branding strategy allows us to reduce employment costs by 50% ( [source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)) increase the number of matched applications by 50%, and speed up the time to hire by 1–2 times ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Let’s not forget about the employees we already have — thanks to them organizations can feel stability in the transfer of knowledge and continuation of projects — Employer Branding allows us to reduce employee turnover by up to 28%. That’s a lot, isn’t it? Especially considering the labor market is struggling with the Great Resignation “trend” — over 40% of employees are open to changing jobs ([source)](https://www.cnbc.com/2022/03/22/great-resignation-continues-as-44percent-of-workers-seek-a-new-job.html). With the simultaneous trend of increasing the number of employees in organizations, this could lead to a point where there are fewer skilled workers than jobs. **Fact two — Growing labor market = more recruitment competition** Growth is the driving force of the labor market. It affects not only organizations which, following their business goals, develop their structures, expand their activities, and conquer new markets. Development directly concerns top talents, whose aspirations are growing, as is the desire to acquire new skills, which guarantee them a well-established position in this rapidly changing world, and a sense of professional fulfillment, not necessarily preceded by long-term building of a professional path. The current labor market allows us to want and achieve everything faster and more. Recruitment competition in today’s reality, connected not only by roads and bridges but also by internet, is global. The COVID-19 experience has opened the job market, allowing us to perform our duties remotely, often from anywhere. It is the globality of recruitment competition which makes today’s recruiters resemble marketers selling top talent a new job offers. After all, for a long time now we have not simply been talking about recruitment, but about recruitment marketing, the tools for which have been provided by … marketing itself! Any experienced marketer knows that to make a successful sale, you need a great product or service, and same with the recruitment, but we need to replace the product with a combination of the employer’s offer and the unique values, benefits, and EVP of the brand. **Fact three — satisfaction and truth** The basis of skillful Employer Branding strategy design is truth — we use data that does not lie. Organizations building their EVP or values on invented statements and trite slogans will not create a long-term and valuable relationship with an employee. And after all, there are penalties for empty promises — such situations can result in employees resigning or being paid above market standards to keep an employee in the organization. 52% of candidates want to find out more about the employer — they first look for information on company websites and then on the organization’s social media ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). How do you communicate valuable information to candidates? Job seekers trust employees of potential organizations up to 3 times more than the company itself when it comes to providing credible information about working for the organization. Employer branding is not something that happens in a few days. It is a long-term process consisting of surveys, statistics, analysis, and constant attention to employee satisfaction. Satisfied and fulfilled employees may want to share what it’s like to work at an organization — often all you need to do is ask them. **What matters the most** Does today’s labor market need effective Employer Branding strategies? Taking into account global competition and constant development, it can be concluded that today’s labor market cannot fully function without effective Employer Branding strategies based on truth, satisfaction, and the organization’s business goals. Undeveloped employer brands, even those developing strongly, stand in contrast to organizations that build their image in a thoughtful and holistic way — from the inside and the outside. What awaits organizations that do not think about Employer Branding? They will survive, but will they be able to attract employees who will help them achieve their business goals? In the field of recruitment and satisfaction, the best will win. Other related [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) #### [Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head?](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the...](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Monika Siara-Bramora\ Dec 15, 2022](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # EVP & Values redefinition: case study > Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ... Jan 23, 2020\ Tina Toutounchi Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines. Our employees have had the opportunity to actively participate in our own EB projects several times: creating an image and recruitment video, co-creating JustBrief competition (a project aimed at students interested in the marketing industry), as well as defining our values ​​and EVP. The year 2019 brought many changes to our agency and that is why after a few years we decided to stop and look again at the culture of our organization, as well as at our offer addressed to candidates. **We weren’t the same as we’ve been a few years before.** Our projects, as well as our participation in them, have also changed a lot. As a team, we have gone through many upbuilding, happy, but also very difficult moments. On the occasion of round 2020 (which we know is not what we have expected), we decided to redefine our own EB pillars. **Values** ​​that our employees knew, continued to reflect the way we operate in our daily lives but were no longer so vivid. Not to mention the visual side of our communication, which was also supposed to change soon. **EVP** has also become a bit outdated, and this is also because our recruitment strategy, organizational structure, and the style of our internal cooperation have changed a lot. Previously, our offer was mainly addressed to juniors and young specialists. Currently, we mainly employ people with many years of experience. Therefore, our current target group has completely different expectations. **So how did we approach the planned changes?** **1. Survey and workshops** First, we conducted an anonymous survey among our employees, in which we asked them what are our strengths, but also weaknesses. We assessed our current values ​​and EVP and asked employees about new ones. After analyzing the survey, we designed a workshop to deepen the information we have obtained. Employees also learned a little about the theory of building an EB strategy, and then taking part in various individual and group tasks, they slowly outlined to us what values ​​they and the company as an employer follow, as well as what they value in working with us and what could make up our EVP. Such a workshop, apart from being a great opportunity to raise various important topics related to the company’s culture, is also a very nice opportunity for integration. Our team is not very large and we all conduct very transparent communication, which is why we could organize such a meeting for employees, leaders, and management. All together. **2. Benchmark** Knowing the opinion of our employees and leaders, it was time to do research online. This is an important step because we do not want to communicate similarly to our competitors (in our case, both recruitment and business). We analyzed the channels of other agencies: their tone of communication, slogans or keywords, visualizations, and their offer. If you do not know what your recruitment competition is, it is worth asking employees about it during a survey or focus groups. **3. Creation** After we have summarized and approved everything internally, the time for creation has come: building a new claim, as well as naming the values. I will just add that both, EVP and values, ​​have not changed completely. In both cases, we added some components and subtracted some. And as far as we decided to name the values ​​differently this time, we did not want to change the claim diametrically. It has been redrafted in such a way that 2 of our new EVP components are visible. It is empowerment & recognition, which are very important and valued by us as employees. **4. Internal campaign** Before our new communication was launched externally, we wanted to inform our employees first. After all, they were the key part of this project. In addition to official communication and presentation of the effects of our work, we provided our employees with appropriate graphics that they could replace with the existing ones on their own SoMe channels (e.g. the background on LinkedIn). We started at the very beginning of the pandemic in Poland (March / April 2020), which is why we used this project also for remote integration. Employees selected each other and created, in a simple tool, posters with the image of colleagues from work, along with the values ​​that they represent in their daily work. It was very nice for all of us, not to mention the fact that it was a great fit for our value “appreciation”. We also involved employees in recording a new video for the purposes of external communication (of course, in line with the safety rules prevailing during the pandemic), and provided them with packages with new gadgets promoting our values. These packages also included a card from our managing director, who appreciated each employee individually for representing chosen value ​​:) **5. External campaign** We prepared a teaser and then a campaign including two different videos (in one we show ourselves as employees, in the other, we present some of our projects), new recruitment and image SoMe posts, as well as visual coherence of all our channels (background photos, employer profiles, tab career). At this stage, it was very important to prepare in advance: writing down all the tools, necessary formats, and the media plan. Most of the materials can be seen on our FB in the video tab. The already mentioned new 2 components of our EVP (empowerment & recognition) also inspired us to create short animations with some of our employees :) I hope that our case study will inspire you to take a look at your company’s current EB strategy, as well as the consistency of your communication. The changes are not easy: they require time, the involvement of various people, as well as support from the team/supervisor/management. But believe me, it’s worth it. For us, it was a driving force for action, as well as an opportunity to integrate during remote work. Not to mention the positive feedback from our employees and candidates. If you want to find out how we can support you in similar projects, feel free to contact us: Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/because-i-like-working-with-people/) #### [Because I like working with people](/blog/because-i-like-working-with-people/) [“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ...](/blog/because-i-like-working-with-people/) [Tina Toutounchi\ Oct 11, 2018](/blog/because-i-like-working-with-people/) [Read more](/blog/because-i-like-working-with-people/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding > Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment. Aug 21, 2023\ Julianne Britton de Jedraszak Marketing has long been recognized as a key driver of business success, with its ability to reach and influence consumers on a large scale. On the other hand, employer branding (EB), despite its growing importance, remains relatively unknown to the general public. In the current dynamic market environment, the situation is not merely flipping the coin, but it is undeniably aiding the rise of EB, bringing the other side of the coin to people’s attention. Keep reading to discover the key that unlocks the unprecedented business success in today’s ever-changing environment. ## Unveiling the Knowledge Gap Due to its long-standing history, Marketing has received more attention and investment from businesses as it has been recognized as a crucial factor driving sales, promoting products, and generating revenue. As a result, significant resources, research, and expertise have been devoted to marketing strategies and tactics. Moreover, employer branding is a relatively newer concept that has gained prominence in recent years. The focus on attracting and retaining top talent has gained attention as the market labor condition is making companies recognize the value and cruciality of a strong employer brand. However, **it may still be less familiar to the general public due to the traditional emphasis on customer-facing marketing efforts.** ## Contrasting Approaches Marketing dazzles with its power to captivate hearts and wallets, leaving a profound and lasting impact on how consumers think, feel, and act. In contrast, employer branding acknowledges the fierce competition for skilled professionals. It seeks to attract active and passive candidates, luring them with a strategically crafted image of employers. While marketing endeavors to attract a diverse customer base, employer branding strives to engage a specific group of talented individuals. **The pursuit of captivating customers has been a longstanding priority that predates the competition for talent.** ## The War for Talent The Great Resignation is one of the most prominent evidence of the exponential growth of the war for talent. Employers struggle as employees are resigning in large masses: the Job Openings and Labor Turnover Survey revealed that each month 3 to 4.5 million employees quit their job, only in the U.S.. Furthermore, Gallup disclosed that ““Quiet quitters” make up at least 50% of the U.S. workforce - probably more.” The evident intensification of the war for talent has played a significant role in increasing the popularity of employer branding. As competition among companies to attract and retain top talent grows, the need to differentiate and showcase a compelling employer brand becomes paramount. Employer branding allows organizations to highlight their unique attributes, values, and company culture to prospective employees. It provides a platform to communicate the benefits, growth opportunities, and positive work environment that the talent demands so much nowadays. In this highly competitive labor market, employer branding has emerged as a strategic tool to capture the attention of sought-after candidates and build a reputation as an employer of choice, contributing to its growing popularity. ## The Impact of Digitalization With the advent of digitalization, the challenge of capturing attention has grown exponentially due to the increased competition, the so-called ‘media effects’, and the revolutionized the marketing landscape that has created a highly saturated and fragmented space. Consequently, marketing budgets have spiked over the past years, taking up to 9.5% of the total revenue (Gartner, 2022). Nevertheless, a recent survey conducted by CMO revealed that these expenses have shown a downward trend due to inflation and economic uncertainty, manifesting the dynamism of the current market. Similarly, the digitalization of the labor market has intensified the competition for top talent. Companies must strategically navigate the digital landscape to showcase their employer brand’s unique attributes and attract prospective employees. The increasing reliance on digital tools and techniques has propelled the recognition and adoption of marketing and employer branding in order to effectively get the attention and stand out in a digitally-driven world. ## Marketing and EB Synergizing Marketing and employer branding cannot compete in terms of dimension and practice, truth to be told, there’s no point in that. In contrast, when considering how these two areas coexist, it’s evident that employer branding is not only beneficial for attracting top talent but it also aligns with broader marketing objectives. Here are two standpoints that prove that: - When EB efforts are integrated with marketing strategies, **these can reinforce brand reputation and customer loyalty**. - When employees are passionate about their work and proud of their employer, they become brand advocates, thus **extending the reach and impact of marketing initiatives.** The powerful synergy between these two areas can begin to be explained using the words of David Ogilvy: “Good marketing starts from a good product” and job offers are essentially products, and how does effective marketing begin? By showcasing the unique value proposition of these offers, equivalent to the EVP. Most recruiters would agree, as 86% of HR professionals stated that “recruitment is becoming more like marketing” (Glassdoor, 2021). In conclusion, marketing’s widespread recognition can be attributed to its long-standing presence, significant investment, and tangible impact on promoting products and services. Conversely, the growing popularity of employer branding comes from the escalating war for talent and evolving expectations of best talent on the market. However, this information is merely for contrasting the fame of these terms and practices. But the real value springs from the recognition of the inherent synergy between marketing and employer branding. **This symbiotic relationship underscores the importance of leveraging the strengths of both disciplines to create a cohesive and [impactful brand strategy](/services/#employer_branding_strategies). Those who acknowledge and use this, can have a greater chance to differentiate themselves and excel in the current market condition.** Other related [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) #### [Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications.](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Julianne Britton de Jedraszak\ Oct 9, 2023](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Find, retain and develop tech talent: Learn how to keep them motivated. > Understanding what motivates tech talent is always challenging because we can never generalize. Let's start with some data ... Jan 31, 2023\ Manuela Cortés Forero Understanding what motivates tech talent is always challenging because we can never generalize. Let’s start with some data: 8 out of 10 candidates are not actively looking for a job but are interested in job offers. 70% of candidates hear about job offers from colleagues, and less than 40% find them on social media. We have identified a set of motivations that can help you win the battle we are currently undergoing in recruiting these profiles. **1. They want to be found in a creative, different way.** You have to be active in reaching out through non-traditional channels. Events, summits and hackathons, portals with games they frequently play, and favorite YouTubers they spend their free time with are key to reaching this audience. However, peer-to-peer recommendations are a great resource that you should not overlook. **2. They want quick and straightforward processes.** Many potential candidates decide not to consider the company if it has a long and time-consuming recruitment process. Make sure they are taken care of before, during and after their candidate journey. **3. They want snap decisions.** Carry out a short and focused interview to identify the candidate’s technical skills. After this, everything should flow and happen in the minimum time. Decision making, onboarding and feedback should be as instantaneous as possible. **4. They want to talk to other techs.** Techs want to meet other techs with whom they speak the same language and who know what they are going to do. It is crucial to involve programmers in the team during this stage. **5. They want to work with competent leaders.** They must have leaders who identify the potential skills in their workforce - they will be magnets for talent. These people are responsible for developing good performance, building engagement, and driving retention. **6. They want to feel that their work is valued.** As simple as that, 1 in 2 employees who do not feel valued by their boss, plan to look for another job next year. **7. They want to grow. Always. Even if they are seniors.** Tech talent wants the certainty of working in different technologies that will allow them to broaden their knowledge and be at the forefront of technological progress. Above all, it is important that from the outset, the company clarifies how they will develop the employee’s skills and interests. We should remember that growth does not always have to be vertical. It can also be horizontal, depending on the employee and the company’s needs. \*A structured learning program, where soft and hard skills are cultivated, will help build a true “dream team.” **8. They want top technology and tools.** Operational positions for repetitive tasks are becoming more and more dynamic. And this is not an exception. Developers want to expand beyond just launching new features. They want to be included in diverse projects, experimenting with new codes and languages that allow them to innovate in their work. **9. They want to see the effect/impact of their code.** People who understand that their work has a purpose beyond just delivering tend to be more engaged. And this is an important characteristic among these candidates. They want more than a fancy title and a competitive salary. They need to feel that their work has meaning and purpose. **10. They want flexibility. And it is no longer negotiable.** A hybrid job is not enough. They want remote work because they are true digital nomads. They like to work in different locations, without pre-established schedules and in different time zones. Since co-working is the most frequently asked question by tech candidates, companies that are unprepared for it will find it increasingly difficult. **11. They want a diverse environment.** When they ask for diversity, it’s not just about demographic and sociological diversity but the variety of people working in different modalities. They want to know they will also enjoy the same benefits as those working elsewhere. 9 out of 10 tech candidates ask about what the company does regarding diversity and inclusion. **12. They want work/life balance.** 69% of millennials (almost all tech seniors who now have children and families) are looking for work/life balance at their companies. A boss who calls at night or a coordinator who expects weekend availability will be likely to make the best expert change jobs. **13. And, of course: They want a good salary.** This is the one constant in all talent acquisition. One of the main reasons people leave their jobs is dissatisfaction with their pay. So, be sure you keep up to date with what the market is offering. We know that you can’t always pay the highest salary. Still, you need to check these ranges constantly, especially with the impact globalization has had on pay. Also, note that it is not only about setting a standard that is good enough for new people but also about never forgetting the people with the most seniority in the company. Remember that there is also the emotional wage, which should always be offered because there will always be someone who will pay more. Keep the talent’s motivations in mind to develop more precise and attractive value propositions for your target audience. - I challenge you to validate them for yourself! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) #### [3 Philosophical Tools That Will Help You Undertake Everyday Situations](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Manuela Cortés Forero\ Mar 30, 2022](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # First of all — intuitiveness > An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something ... May 18, 2020\ Performante **An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something that can facilitate everyday work in a friendly way, also remotely. Leszek Koziatek, PHP Developer and a good spirit who takes care of the original system used in Performante talks about what the intranet really is and what possibilities it offers.** Leszek Koziatek, PHP Developer **Let’s start from the beginning. What is the intranet anyway?** Imagine a home wifi network to which your laptop, TV, and printer are connected. When there is a document on our computer we can display it on our TV or we can print it with our printer. At the same time, it is very likely that we don’t want to use our neighbor’s printer or allow our neighbor to display the material on our TV. The Intranet is just such a home network, with different types of access points (mail servers, CRM systems, file exchange server). This network may be used only by authorized persons (e.g. employees of our company) and no unauthorized person is allowed to use it. It is interesting to note that before the internet, the open communication network we all know and love, developed to its current level, the intranet was indeed limited to a few devices connected within a single building. **What can you use the intranet for? It’s not just a system for sending internal messages and announcements, is it?** The intranet as a network is the foundation on which we build the company’s internal ecosystem. What we build on this foundation depends only on us. The intranet can contain both internal company chat, thanks to which messages between users do not go beyond the scope of our organization, as well as entire complex CRM and ERP systems. **What in your opinion characterizes a good intranet?** First of all, intuitiveness. An employee looking for an answer to a question that concerns them should immediately know where to look. There should be no situation in which two applications within one intranet serve the same purpose. How is a new employee in the company supposed to know whether a model contract is to be found in application X or in application Y if both of them contain documents? It is also important that company resources are only made available to those users who should have access to them. Very often, when deciding to implement ERP or CRM systems in our organization, we have an ideal opportunity to redefine the scope of responsibility for particular positions. The same applies to the granting of rights to individual documents located on common disk space. A good intranet should automate the work of the whole organization but also of each employee individually. **Nowadays we work mainly from home — do you think that the intranet makes it easier?** Definitely. What’s more, I think that in the current situation the intranet is essential for safe and effective work from home. Why? First, safety. VPN, Virtual Private Network, is often used to access the intranet. The name itself indicates that it is private and does not require a physical connection. Using a VPN allows for faster data transfer due to data compression during the transfer and is more secure due to the encryption of this data. If the Intranet is accessible only to users inside our company network and VPN allows us to connect to it from any place on earth, we can work in the beautiful natural surroundings from our balcony and our desk is at your fingertips and no one without our knowledge has a key to it. I mentioned a desk with locks. It is this ease of organization of company resources that is the second argument in favour of using the intranet. We need to check if the payment from the contractor has been received — we connect with internal CRM and we already know the answer. We want to check if we have a second monitor in the office, which we could rent to our home office, we can check it in the ERP system, without leaving home. We want to send a poster design for the HR department, just a few clicks. At the same time, every person interested has access to these files at any time and can easily find it. Who among us hasn’t been digging through thousands of emails in order to find the only one? In a word, we can work without an intranet, but who of us doesn’t like working in a safe and well-organized environment. :) **Should it be accompanied by some safeguards? How important do you think security is for the intranet? Does everyone have access to everything?** I’ve already answered this question in part, but it’s worth noting that the basic requirement for any intranet is security. And here I mean both the security of the whole network and each of the components separately. I would compare the security of the Intranet to that of the vault. Each vault is secured by thick walls from the outside and each bank client has access only to his or her lockers using the appropriate keys. Can we imagine losses caused by errors in the security of such a vault? I think that gaps in the security of the intranet could be comparable in effect. **From your perspective, what, apart from a well-functioning intranet, makes remote work easier? In Performante this kind of cooperation is nothing new — after all, we work from different places and time zones, so maybe you have some tools that you like — or recommend? :)** The intranet is only a tool to organize and automate work. It seems to me that the basic thing so often overlooked in organizations are company procedures. Let’s imagine a company where everyone has a different way of informing about the progress of work, everyone organizes their time in a different way. Many years ago a problem was noticed, but the most advanced products are probably received in packages offered to us by IT giants such as Google and Microsoft. We have everything you need for the basic organization of every company — a messenger, a calendar, a package of tools for working together on documents with easy access to file versioning. If we support it with some simple task organization system such as Trello or Asana we get a set that allows us to plan every task, every meeting and write down notes available for those interested. In my opinion the most important thing is not what tools we use, but if everyone knows for what purpose and when to use them. **In Performante we use several of the tools you mentioned above, but we also have our own place in this protected network. What can we find there and does its content differ a little bit for individual employees, as you have mentioned before? :)** First of all, in Performante we have a kind of command center for the whole organization, which is our own system. It is a hybrid of ERP and CRM systems tailored specifically to our needs as an organization and each employee individually. The HR department can easily manage the human resources of internal teams or vacation requests of all employees. Performance has access to the management panel of agencies with which they cooperate, where they can find information downloaded from many external services. A specific all-in-one solution for each manager in the department. Each employee of the company has access to the schedule of booking a conference room and Office Managers receive notifications about upcoming meetings. This application is still being developed and changes at a pace no less than the realities in which we work. Additionally, our intranet as a whole is equipped with an application that enables secure exchange of files, e.g. contract templates or an internal mail server that enables sending e-mails. This allows us to communicate efficiently internally and, what is important, every new employee of the company knows immediately that internal communication in the company takes place only through these ways. This simple assumption significantly improves the implementation of new people into the life of the company. Other related [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Hello world! I want to be a Software Tester (Part 1) > Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ... Mar 18, 2019\ Bartłomiej Krzyżanowski Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things, such as changing the Internet provider, but about something more serious — your job, and professionally speaking — your career path. It happened to me and that was my leap from internship to customer service, sales/trade, and finally to software testing. Of course, it’s easier to write about it in retrospect, but the truth is, that my preparations in the form of learning new things after hours, getting to know the specificity of the position such as its issues and methods used at work, searching for potential employers who would like to hire me even without any experience in this field, etc. — are not the only things that I had to do. Briefly speaking — at the beginning, there was a lot of it. You have to add one more element to all of this — yourself! Because you and only you will be able to answer such important questions as for example: - Why do I want to become a Tester? (put aside financial issues, trust me) - Do I want to spend a lot of time after hours learning seemingly difficult things? - Can I search for information related to this position in a way that will enable me to distinguish valuable content from other, sometimes even paid content, but in no way more knowledgeable than articles that are generally available to all? - If I become a Software Tester, will I not stop developing my knowledge and skills by updating them? - Will I be able to talk openly with my team, developers, and people from the so-called business section? If you have answered positively to most of these questions, this is a good sign. You can always work on the rest. ## **_For starters…_** **First:** read the **ISTQB** Foundation Level syllabus. Probably not everything will be immediately understandable for you, so I suggest to read it several times in order to acquire new knowledge better. If you still don’t understand a term, using a glossary of terms from ISTQB can always help you. You will get to know the general basics: who the Software Testers are, what they do, what testing techniques are used in the process, what _validation_ is, what _verification_ is, and so on. Believe me that without these fundamentals you may often miss out on an interview and lose a chance to gain the first experience in the industry. And that’s what you wouldn’t want, dear reader, right? **Second**: read the **SCRUM** manifesto or the SCRUM Guide. This is a free, short material that will introduce you to this framework. Thanks to this you will be more aware of how big is the number of companies that produce software for themselves or others and where the testing process is in all of this. And it’s critical for the whole process and even for the safety of people. **Third**: remember that Testers are also **GIT**. Learn the basics, and you will surely find a common language with developers and make it easier for them to report defects. **Fourth:** get to know the most common differences in terminology, and people will perceive you differently, believe me. In addition, this will help you during the interview(s), when you have to explain certain differences. _For example:_ a) What is the difference between _retesting_ and _regression testing_? b) What are _verification_ and _validation_? c) What is the difference between _black_ and _white_ _box_ technique? (d) E\_rror\_ and _defect_ — is it the same? (e) What is _software_ _testing_? You may laugh, but this is one of the most difficult questions. Really! And this is only the beginning… **Last but not least:** look at how to report defects properly. It will be crucial in your work and in the way others will perceive you — that is, to a large extent, developers. Because it will be them who will familiarise themselves with your issue reports. If you provide them with the maximum amount of information they need, in the simplest possible form, believe me that they will want to cooperate with you better, help you in your tests, or, for example, answer your complicated questions. It can save a lot of time. Other related [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) #### [Hello world! I want to be a Software Tester (Part 2)](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [OK, I’m in! My first interview(s) for a Software Tester position ...](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Bartłomiej Krzyżanowski\ Apr 2, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Hello world! I want to be a Software Tester (Part 2) > OK, I’m in! My first interview(s) for a Software Tester position ... Apr 2, 2019\ Bartłomiej Krzyżanowski **_OK, I’m in! My first interview(s) for a Software Tester position_** Congratulations! This means that your CV was very well prepared for a job interview. But don’t forget that it can always be slightly better. I will always find something to improve in my CV, such as the scope of responsibilities, experience or skills. We call it a _professional pessimism_ in this industry. In addition to your resume, don’t forget to read more about the company’s requirements for the position you applied for that might’ve been posted in their job add, and prepare some questions that you would like to ask your future employer. Don’t get me wrong, but I’ve observed that many people decide to apply to the company without even knowing a single thing about its atmosphere or values. Imagine that you have received an offer to cooperate with a company that will give you a very good salary, **but:** _- does not take care of the development of their employees_ _- has no values (or worse — it has values only on paper, but does not respect them)_ _- is not pro-employee, and only focuses on the Excel reports_ _- has values and policies that you don’t agree with_ Would you like to work for such a company? Remember that you and your employer are supposed to act as business **partners**. Imagine that you have found an interesting job offer for a company that you haven’t heard about so far. You enter their website, find out more and more information about it and start to visualise that — yes, you could work there. You show up to the recruitment interview and you have the same feeling. The conversation takes place in a nice, normal atmosphere, without any unnecessary questions as “_How many golf balls can you fit into a bus?_” :). Summarizing: find an interesting offer make a little research about the company and check their website/LinkedIn, if a recruiter contacts you — you may also check his profile on LinkedIn. This all will help you prepare properly for meeting everybody in person at their office. Speaking of which… _Interview in the office_ — this is quite an important moment giving you an opportunity to learn everything about the place where you will perform tasks as a Tester. During that meeting you can also check whether you can count on the development of new skills. **Do not hesitate to ask the recruiter or/and your future manager about things such as:** _- is this a new role that has been created or someone left? (And if he/she left, ask for the reason)_ _- do you expect the main responsibilities for this position to change in the next six months to a year?_ _- how will I be trained?_ _- what are the performance expectations of this position over the first 12 months?_ _- (ask your manager/HR): why did you come to this company?_ _- (ask your manager/HR): What’s your favourite part about working here?_ _- Can you tell me about the team I’ll be working with?_ It is also a moment to provide as much valuable information about yourself as possible. Remember that this is very important because you are not able to include everything in your CV. And don’t be surprised, if you get a task to do before being invited to the office. This is a common practice of companies in the IT sector.where companies want to select the most valuable candidates for their team in a practical way. Everything is possible and you also need to be prepared for it. **_In the end_** I truly hope that this “short” entry has helped you imagine what are the first steps in the testing world, and of course if you see yourself on this path, I encourage you to develop your knowledge in this field! Remember that you are investing in yourself. This knowledge will certainly not go to waste, and the market needs and will need new people in this field. With a fresh look and experience (even from another industry) you can bring something new to the project, which others wouldn’t think about because they simply don’t have the kind of experience that you have. And most of all, companies are in need of people who are **#HungryForMore** knowledge, experience, and personal development. _Good luck! :-)_ Other related [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) #### [Hello world! I want to be a Software Tester (Part 1)](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ...](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Bartłomiej Krzyżanowski\ Mar 18, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Here comes The Human Show! > Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene ... Jul 23, 2018\ Adriana Bąkowska **Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene. After all, there’s a strong reason why we love to watch movies like Social Network, Silicon Valley or famous artist biographies. There is no doubt that the human factor is what attracts us and helps to understand the brand.** That’s why, ladies and gentleman, here comes another season of Human Show! At Performante we will hear the most interesting businessmen, startuppers and inspiring people revealing their secrets about how to build a great business strategy, scale up and get to the top. But also, they will tell us about their moments of weakness and doubts, the hardest decisions, defeats, and lessons learned. On July 24 we welcome Bartek Jędrychowski and his case study: Founder Perspective. The role of Venture Capital funding. Bartek is a co-Founder of [gamekit.com](http://gamekit.com/) and dogry.pl. Despite his impressive young age, Bartek is working on startups since 2004. He co-founded 3 websites — [gryonline.org](http://gryonline.org/), sendspace.pl and boja.pl, which has been acquired by strategic partners. Since 2013 Bartek is managing Gamekit, an innovative platform for gamer which allows players to earn gaming gift cards and discounts by playing games and completing different quests. With 15 million registered users Gamekit is the biggest global rewards platform for gamers. We can’t wait to hear his story! Are you interested? Don’t forget to follow Performante on [Facebook](https://www.facebook.com/performante.agency/?ref=br_rs) and [Youtube](https://www.youtube.com/channel/UCKkPosEv5X-STvvZpXOiQ6w) where we will share the most interesting moments of Human Show. Stay tuned ;) Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to choose good traffic sources for your advertising campaign? > Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ... Aug 7, 2018\ Kamila Krajnik **Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles created on how to prepare a successful campaign and how to catch attention of the audience, but what I will try to present is the variety of traffic sources and try to help in choosing the correct one.** Imagine you already have all the materials prepared, landing pages well designed, the product and its characteristics well described. The problem starts when you go to an advertising agency and you have no idea what to expect and to which traffic sources address your campaign. Of course, the agency will give you tips and hints that will have a great value, however the point is that you as a product owner are the person directly affected by the selling results and the decision will be always yours. So here you can find some traffic types, so that you will see how users can be grouped and what advantages and disadvantages it can have. **1. Affiliation traffic**— this is a common term used in marketing, as it means all the connections we can have with companies which allow us to have access to broad number of users present online. In general, this kind of sources even if are indirect can give you a huge volume of traffic worldwide and promotion of your product will be carried out in a great variety of channels. The only disadvantage is a little control over the traffic and users behaviour metrics (since the sources are indirect it is not always possible to have first-hand info we need and as fast as we need). **2. Direct media buying traffic** — this is a way in which many agencies decided to work in order to owe good quality traffic volumes, but it is also a way in which an advertiser alone is able to promote his campaigns. This kind of traffic can be get easily in the market, there are already numerous networks that offer their self-service platforms with lots of targeting options so that the audience is correctly chosen and addressed. If you choose this kind of traffic source be sure you will reach the target that you settle before, however as there are many networks available, all of them have different traffic and prices… it is essential to have knowledge and experience to achieve desirable results this way. **3. Direct traffic** — this is the traffic that in theory is the most valuable as comes directly from websites and apps. If you have access to it, all the information about users, formats, page views etc., should be available to you and it permits a really good tracking of your spendings and results. What is more, all the changes can be introduced fast as there are no other parties involved, it’s only you and a publisher. All seems to have just good points, but please be conscious that it is not easy to get publishers with a great volume of traffic and vertical you may need. In many cases an agency can also offer you direct traffic, but let’s not forget the volumes can be limited and the competition huge. All in all, it is never easy to choose the audience, especially with the variety of sources and agencies that can offer you volumes. The essential part is to find the balance between what you want to spend and what you want to achieve. It’s extremely relevant to be conscious of every source of traffic as there is never only one and perfect option and your potential customers can be anywhere! Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to effectively communicate with Generation Z? > Defining the target group is the foundation and the first step to creating a properly functioning communication on the... Oct 11, 2022\ Sonia Oczadły Defining the target group is the foundation and the first step to creating a properly functioning communication on the organization-consumer line, but also an essential part of employer branding. Accurate and effective communications targeting specific groups should start with identifying their needs, motivations, and places where they like to hang out and seek entertainment. Delving into your audience’s characteristics will allow you to create engaging content and target it so that it is more likely to reach your brand’s desired target groups. This time, we will focus on the specifics of Generation Z, which still remains the most dynamic and mysterious generation in terms of accompanying trends. Individuals from this generation were born after 1995. However, given the broad spectrum of publications on “zetas,” this boundary often shifts depending on the source. This generation is also called “Generation C,” which perfectly reflects its character, as it is a reference to the words: connected, computerized, community-oriented, and constantly clicking. It shows the technological aspect, which enables representatives of this generation to be in constant contact with their surroundings and to be up-to-date with all the information appearing online. It’s no secret that those born after ’95 are the first generation to grow up in the era of full access to technology — this dramatically impacts their characteristics as employees and as consumers of content. Constant access to new technologies allows Generation Z quick access to knowledge and, consequently, provides almost endless opportunities to develop skills even more effectively from an early age. For the employer’s interest, this generation is looking for a place that allows them to discover themselves and pursue their passions. The motivating factors for taking a job at any company are a friendly, accepting and partnered atmosphere and a flexible approach to their duties. The most attractive attributes of an employer in the eyes of Generation Z are the salary and the ability to adjust their work schedule to their daily responsibilities. It is also important to note that the need for working hours flexibility has become even stronger with the pandemic and in the post-pandemic period [1](#user-content-fn-1). The aspect of flexible work schedules is also crucial to the decision to stay in a particular place. Another element influencing the positive experience of “zetas” with the employer brand is liking their co-workers and boss while feeling authentic, respected and appreciated. Given the above, it is worth emphasizing these issues in employer brand communications to attract valuable candidates. Employers focused on communicating with Generation Z should pay special attention to the professionalism of published content, subtlety, and transparency — this generation is particularly attuned to authentic content. The promises communicated by employer brands must be reflected in reality. When it comes to consuming marketing and product content, innovative brands that are consumer-oriented, take an individual and flexible approach to their audience’s needs, while being transparent and authentic, prove to be of most interest to Generation Z. Generation Z relies on content that is personalized, but also delivered as quickly as possible — these are the aspects that determine the choice of a particular brand or product. Traditional methods of communication and shopping — which worked successfully for older generations — are no longer an asset for Generation Z. An additional aspect, appreciated by the youngest generations, is that brands undertake social initiatives, care for the environment, while ensuring high quality and speed of delivery. These elements are also gaining in value due to the increasing awareness of societies regarding ecology, environmental change and responsible production. Representatives of Generation Z rely even more than their predecessors on the consumption of video content, as it represents for them an easy but also fast medium that can accompany them almost at any moment of their daily life. Placing a premium on flexibility, Generation Z most often opts for online TV and streaming, which allow them to watch their favorite content and series at any time they choose, without having to adjust their day to the time of broadcast. Targeting social media platforms — Generation Z women are most likely to consume content on platforms such as Instagram, WhatsApp, TikTok and WeChat (China, [2](#user-content-fn-2)). For men, Instagram, WhatsApp, Facebook and WeChat (China) are among the favorite social media platforms. Careful analysis of the places where the target group resides will allow not only to reach its representatives, but also to effectively prepare marketing communications that will arouse users’ interest in their content. Attention should not miss the fact that a particularly important position among the content consumed by Generation Z is occupied by the TikTok platform. The main audience of this platform is 18–24 year olds, and the majority (as much as 25%) of the service’s users are women from the indicated target group. An additional advantage of the platform is the very high time spent by users on the platform. The average monthly time spent on TikTok is as high as 25.7 hours per user [3](#user-content-fn-3). Engagement on the platform has been on an upward trend for years, which could become an incredible plus, considering the needs of advertisers and brands targeting communications to representatives of this generation. Social media is also the most preferred channel, used as the first source of information about brands — it is chosen by more than 49.6% of users in the 16–24 age group [4](#user-content-fn-4), while in the case of other sources, it is worth noting the decisive share of Generation Z among Spotify platform users, where 18–24 year olds account for as much as 26% of subscribers [5](#user-content-fn-5). It is estimated that “zetas” listen to the content shared there for about 148 minutes each day. Returning to video, from the perspective of Generation Z, this format is steadily gaining in value, and the generation itself has the largest share of any generation that consumes this type of content [6](#user-content-fn-6). In communicating to the “zetas,” it is therefore worth including not only content based on static formats, but also animated and video forms, as well as localization of ads on platforms such as YouTube, which will allow you to precisely reach the desired target group. For both Generation Z and Generation X representatives, the entertainment that definitely attracts a wide range of admirers is gaming. Among the 5 locations surveyed (US, UK, Germany, Brazil and Japan), more than 90% of Gen Z consumers in the sample said they gamble [7](#user-content-fn-7). It’s worth noting that gaming is one of those areas that has been steadily experiencing an upward trend in recent years; representatives of all generations are engaging in it. Going deeper into the motivations that make consumers increasingly turn to games, often mentioned is their networking nature, as well as the opportunity to build relationships with friends or helping them get through a difficult time in their lives. The ever-growing field of gaming is a great field for creative and personalized advertising messages. Betting on authenticity and transparency, which are extremely important for representatives of Generation Z, it is also worth considering the rapidly developing area of influencer marketing. In recent years, influencers have become, in a way, experts who have a significant impact on the communities gathered around the channels they run. The demographic group that consumes influencer content most often includes women aged 16–24. When working with creators, we should remember to properly select channels depending on the needs of our target group, but also to choose those who focus on authentic and sincere communication and understand the specifics of a given product or service. When creating a communication structure aiming Generation Z, remember the key aspects that motivate this generation to act. Focusing on values such as independence, openness, health or psychological well-being can attract and engage Generation Z for longer. It is also worth ensuring that communications directed to the “zetas” are as personalized as possible, focused on creating a unique bond with the recipient. At the same time, it is important to allow them some freedom and not create pressure, appearing in the case of traditional generic ads or formats, which are impossible to ignore. In summary, the communication made for Generation Z should be creative, unique and dynamic. \_ ## Footnotes 1. State of Gen Z 2021–2022 — Employment; GenHQ.com​ [↩](#user-content-fnref-1) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviours) [↩](#user-content-fnref-2) 1. App Ape; Wallaroomedia.com​ [↩](#user-content-fnref-3) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-4) 1. [Appinventiv.com​](https://Appinventiv.com%E2%80%8B) [↩](#user-content-fnref-5) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-6) 1. [Deloitte Insights](https://deloitte.com/insights) [↩](#user-content-fnref-7) Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to find relevant affiliate partners in 2022? > The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve... Aug 2, 2022\ Kateryna Tsybulia **The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve this goal. You promote your business or your partners’ business on the Internet through other affiliates, and they, in turn, get rewarded for each targeted action.** But where to look for those affiliates in 2022? **Be present at online forums and communities.** A great way to find affiliates is to be an active member of affiliate forums and ranking sites such as AffiliateFix, Affpaying, or Offervault. Affiliates looking for products or relevant traffic often look there. Make sure you represent yourself as a reliable company and have your profile details clear and aligned with your business. Ask your partners to share their thoughts and comments regarding your cooperation under your profile, so potential clients know whom they will work with. **Network as much as you can at affiliate events.** Participate in specialized expos and conferences where you can meet your potential partners. Such gatherings are held throughout the year in different parts of the world. Partners attend these conferences to exchange experience and news in a particular industry, learn about new tools and promotion technologies, and find new clients. Don’t miss your chance! Whether you are a speaker or a listener, you can meet people who can offer your products to their audience. **Develop your social media network.** Social media is a free tool that can help you reach your business goals, so why not use them to the fullest? Facebook, Instagram, and especially LinkedIn are developing day by day and attracting more and more affiliates to join and create personal and business accounts. It could take some time to gather a large, relevant audience (network), but once you have it — you will get the requests to cooperate, not the opposite. One tip on engaging more affiliates to send you requests is to place the business prospection posts in inappropriate LinkedIn groups. They are the most active and engaged members! Such posts will encourage people to write you regarding possible partnerships or subscribe to see what else you will offer and if it is relevant for them. **Search for relevant keywords in Google.** We all know that nowadays, everything can be found on Google. But maybe not everything. When we are talking about affiliate marketing, it is not that simple. We should know how to google the words to get relevant search results. Unfortunately, it is not enough just to type “best affiliate networks 2022” in the search bar. By doing so, you could face inappropriate potential partners, who most probably paid to be visible to other affiliates. The best way is to put words relevant to your business and see if the results are good for you and if you could work with searched partners. So far, to know it for sure, you should still do some research on their website or profile. Another good way is just to google your partners’ brand names. It is common for companies to put their competitors’ names as their ads’ keywords. That is why searching for your partners will bring you quite similar companies that will follow your needs and with which you could work. **Word of mouth.** People love to talk. So if you take good care of your partners and offer a great product, they will notice you and talk about you. Also, when they start promoting your products, other people in their community will notice it too and join in. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to get your professional career started when studying abroad?! > It is becoming more and more common for students to seek the opportunities for working abroad in an international environment ... Sep 11, 2017\ Utsav Purohit **(A Performante intern shares first-hand experience)** It is becoming more and more common for students to seek the opportunities for working abroad in an international environment. There could be numerous reasons for an individual to apply for a job overseas. Yet, the process of landing a job and the work environment could be more challenging compared to your own country. This article will help you to identify some of the challenges faced while looking for a job in a foreign country and it will also provide you with some tips to overcome those challenges. When I decided to move to Poland and work while studying, I took the old-fashioned approach. I googled every possible article which might help me to make a right decision and find a dream job. Most of the articles I read online said the same thing, which was to use conventional ways to connect with new people/employers. By conventional ways I mean online applications or connecting with people on social media like LinkedIn. Soon after coming to Poland, I realised that there are more than just conventional ways. So, here are some tips on how to find a job you are looking for. 1. University career office This might be more helpful for those who are studying abroad and also looking for an internship or a full-time employment. Why you should consider having consultation from the career office at your university? The university counsellor might have a better understanding of a job market in the country or the city you are studying in. Remember that each country and city has a different setting and usually counsellors are aware of it. They might also point out the small mistakes most of the students make. 2. Job fairs At the job fairs you can meet the employers face to face. If you are already in the country and searching for a job, this is a very good opportunity to get familiar with an employer. In most cases you can ask for an email or personal reference which will be very helpful during an interview in the future. From my experience, I can tell that references are the best way to get to the interview stage. Another thing to consider when you visit a job fair is to plan which company’s booths you want to visit. You should be prepared with the questions you want to ask an employer. Print out a copy of your resume and give it to an employer. Make sure to smile and leave a good impression and always ask for a card or email because it will be your point of reference. 3. Spread the word This might sound a little bit odd but from my experience, you should discuss your decision to move to another county with everyone you know. There is always a chance that a person you know might have connections. If you find a mutual connection, just take them for a coffee and find out all the nitty-gritty. When I was thinking about moving to Poland, I made sure everyone knows about my decision. I already had one friend in Poland who connected me acquainted with her friends and after meeting about 20 people, only a few gave me some essential insights about the country. You will be surprised by what they have to tell you! That will also help you to find a reference in the company you would like to work for. 4. Learning the language It is true that if you know English, you can communicate with almost everyone. However, if you are interested in moving to another country, I would suggest starting to learn a local language. This will not only help you to find your dream job but it will also help you to connect with the people who have a similar interest to yours. If you can get access to a language class before arriving to your chosen destination, it will help you to connect with some people whom family live in that country, which might give you some useful information. If you want to learn the language after going abroad, you should ask your employer. In many cases, companies provide free/paid language classes. In my cases, Performante offers me an opportunity to learn not only Polish but also many different languages free of charge, and a great thing is that I do not even have to go to another place. I can learn it at the office!!! There is one more important thing you should consider before applying to a company abroad: a work permit! Unless you are moving to a country where you don’t need work permit/visa, you should look into visa processes and the time it takes to get a visa. If you are applying to big firms/companies, there are chances that they will be ready to take care of the process for you. However, if you are applying to smaller local companies, you will have to go through the process by yourself. To fill in an application by yourself, I would recommend talking to a consultant or visiting the consulate website. Nevertheless, it is possible that a local firm would help you with your visa process. I was lucky because at Performante they helped me during each step. I remember the situation, when one of my colleagues was moving to Poland from Brazil, everyone was helping him to find the suitable accommodation. So, what is it like to work abroad in a diverse environment? Speaking from my experience of working abroad, it is invaluable in terms of self-reliance, and the exposure to different cultures. You will experience few cultural shocks, but that is what makes it interesting. Working in a diversified and international environment surely gave me a new perspective, but it also gave me a feeling of being a part of a small international community. Like during weekly team breakfast on Fridays where almost everyone in the company sits together and discusses various topics. I felt that I will fit at our first integration party already. Working at Performante for me is working with like-minded people; where everyone helps and guides each other in every step. International environment teaches you how to be flexible, where we exchange the knowledge and culture with each other to reach the highest level of work-efficiency. Looking for a job abroad might seem difficult, but after few more google searches, a language class and some networking, you will get a chance to work in your dream company. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to prepare for your performance campaign? > New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ... Jan 8, 2018\ Łukasz Niemiec New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch a new online product or service and you want it to succeed. If yes, let me share with you some thoughts on how to prepare for this challenge. Even if you have already done this before, take your time to prepare, because in performance marketing things usually happen fast and on a big scale. Small things can have a huge impact. Don’t let them take you by surprise. First things first. Not every business is good for online performance marketing and there’s nothing bad in it. Some businesses operate in deep niches, target a very narrow group of customers, or they have a product which is just too specific. You will probably not believe me when I tell you, that once I saw banners with coast guard ships, advertised by one of international shipyards. Well, yes, I did. And no, you should never sell coast guard ships via banners! So let’s assume you already have: - a product / service which can be bought online; - a target group for your products which can be found online; - a business that is ready for bigger scale (servers / support team / packaging / etc.); - a specific goal: increase sales, generate new leads, have more app installations, etc. When you have all that, performance marketing probably can be one of your channels. Launching such a campaign is always a big project but following those 4 points should help you prioritise when preparing for start. **1. Prepare great materials and think always from a user perspective** Would you be attracted to the banner you just created? Is the landing page you designed easy to navigate and „self-explaining”? Your product doesn’t need to be perfect. But it has to be finished to a stage which will be enough for the user to **gain his trust.** When you’re working on your service or new product, consult it with people from outside your product development team. Your product might be amazing for you — but is it really amazing for someone who will see it for the first time? Remember that you make the first impression only once. Before launching a big scale campaign, install heat maps which will help you understand how the user navigates around your website or landing page. This will help you find potential bottlenecks and UX flaws. **2. Tell your story** You need to convince the user why your product solves their problems. Users are tired of reading about features. Users don’t need another product that does something. Users need a product which **helps them achieve something.** You need to tell a story, attract and persuade. Limit your words to the necessary minimum, address user’s emotions and needs. **3. Decide what to measure and how to measure your results.** You will probably use a bunch of traffic sources. You need to know how to assign conversions to them and how to measure ROI on the channel level. Without this you might not understand which channels are working best for you and you will miss some opportunities. **4. Never settle down** Product development is an ongoing process. You should never feel a “yes, now it’s perfect!” way. No, it’s not. Your audience will evolve over time and so should your product. Test your website look and feel. Test creatives. Test your copywriting. But remember to test what you can measure. Therefore, do not test too many new things at once, because you will not be able to give credit to a particular change. Bear in mind that you, as the product owner, are responsible for how the product works. Try to help your users to get the best experience possible when interacting with your products or services. Be open to suggestions and recommendations. Remember that small changes can have a huge impact so don’t be afraid of testing out new things and features. With this approach, your campaign has a great chance to become a success story. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to successfully promote your app: from planning to optimizing > To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ... Jan 16, 2023\ Álvaro Alonso Lozano To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there and shout very loud “I’m what you are looking for!”. To be successful on your endeavour, first you need to work on an effective user acquisition strategy and, after getting your first installs, focus on the optimization of your app, marketing campaigns, listing, site, user funnel and retention rates, to name a few. This is a circular process: collect data, analyse it, optimize. In this article you are going to learn what to do before starting to promote your app, the most powerful traffic channels and how to leverage the data you collect through your advertising efforts. ## Prelaunch: design a marketing plan This is the starting point: you don’t want to throw yourself into this adventure before making a proper market research to determine the size of your target audience and who you will be competing with. Knowing your public is crucial: building an app without a target audience in mind is like putting the cart before the horse. Build a persona and segment who will be your core audience — once you know who your audience is and who you are competing with to get their attention, you can work on an app marketing plan that addresses them. The mobile app industry is extremely competitive. You need to offer not only something different to catch their attention and get that precious download, but you must drive your potential users to your app store listing first, and this means competing against hundreds of similar apps, some of them with jaw-dropping budgets. Your plan needs to be solid and smart, but also flexible. ## Prelaunch: build a website Maybe not the first thing that comes to mind when building an app, but having a website opens a huge window of opportunities. Invest on SEO and SEM and drive prequalified users to your site, from where they can download your app. These high-intent users will elevate your retention rates if your app is up to the task. ## Prelaunch: choose an MMP Before launching the app, you need to make sure that is fully integrated with a Mobile Measurement Partner (MMP). It is fundamental that you collect data from your installs once your app is available on the app stores. An MMP is a growth tool, you will be able to collect all sorts of data from your installs, organize the data in a readable way and optimize your user funnel based on your findings. MMPs allows you to unify all campaign data across all marketing channels, both paid and organic, rightly attributing the installs, signups or purchases to every channel, so you can increase your ROAs by focusing on the more profitable platforms and discard the most ineffective ones. ## Prelaunch: Define your KPIs before the launch Reflect on what metrics are relevant to your app and business. This can be anything from acquiring new users, retention rate, registrations, lifetime value (LTV) and average revenue per user (ARPUT). After you have defined your Key Performance Indicators (KPIs), you can work along with your MMP in gaining insights and get a real sense of how your promotion is doing. ## Launch: your app is available in app stores Your app is up and running and users can download it finally! Now is the time to spread the word and follow your marketing plan. With over 4.3 million apps available in the Apple Store and above 2.9 million in Google’s Play Store, you probably should have allocated quite a significant budget to paid ads. Investing in organic traffic is equally as important, especially in the long term, but this requires more time and patience, while paid ads are the shortcut to your target audience. There are several traffic channels and depending on your goals you will invest more here or there, but in general you will probably end up considering the following ones: ### _App Store Optimization_ App Store Optimization (ASO) is about increasing your app awareness and your install rate in the app stores through keyword strategy, app store ranking, design of an appealing app store listing, good ratings, and reviews. But in such a saturated space, you might consider running App Store Ads to reach out to your audience faster and effectively. The two main channels are Apple Search Ads and Google App Campaigns: - Apple Search Ads work with keywords and the average CR for this channel is a mouth-watering 50%. - Universal Google App Campaigns operates with audience demographics and allows you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile sites of the Google Display Network. ### _Google Search — SEO and SEM_ Once you have the website live you should start working on getting your site listed in the 1st page of Google search engine for the relevant keywords for your app. This is called Search Engine Optimization (SEO) and will pay off in the long term if you are committed enough to your SEO strategy, giving you organic and high-intent users for free. You can reach out to them faster with Google PPC Search. Google Search Ads is one of the top paid channels because of the great quality of the users that brings, and you will pay only for those that click on your site. ### _Social traffic_ Social media is a must for app promotion. You should create your social media profiles some months in advance, post content regularly and, due to the natural saturation on SoMe platforms and the short attention spans of users, invest on getting a solid and decent user base through ads. Meta (Facebook & Instagram) and TikTok are the most popular social platforms, and they all offer app install campaigns. These campaigns work with demographics and interests; therefore, it is again very important to know very well who your target audience is beforehand. ### _Affiliation_ Affiliation might not be in your initial plans, but it is something that you should consider eventually, because affiliation’s growth potential can be unmatched. The main goal of running an affiliate marketing campaign is to drive big volumes of conversions. You decide on the payable events, which can be aligned with your KPIs, allowing you to pay only for relevant conversions. When you are ready to scale your user base go for an affiliate network with proved experience with similar apps to yours. Performante has been helping app developers meeting their growth goals for almost a decade, thanks to a global affiliate network of more than 750 connections across all countries, with daily granular-level optimization made by their in-house built algorithm. Do you have an app by chance and are you looking for a reliable performance marketing agency? [Drop us a line](/services#performance_campaigns) and let’s talk about your objectives! ### _Programmatic platforms_ Programmatic allows your app to be displayed on hundreds of sites, blogs, and media outlets relevant to your app, based on the same bidding and segmentation system the well-established platforms use. The difference is that installs and impressions can be significantly less expensive than on other channels, and your ROAs, thus, higher. There are tons of Demand Side Platforms (DSP) you can try. When choosing one check whether their features and inventory fit your goals and the niche of your app respectively. ### _Other ways_ We have mentioned the main channels, but fortunately we are not limited only to those. There is a whole world of different promotion channels out there you can explore. Some worth mentioning are: - Influencer marketing: influencers can be a powerful weapon or a bluff. Choosing your app ambassador can be tricky and might require an extensive search, since every influencer has a very specific audience and you need to look not only at the number of followers, but also the engagement rate. - Public Relations: very powerful ways of expanding your brand awareness with seemingly less conventional channels nowadays, are press releases, interviews with local newspapers, paid posts and guest blogging in the field of your app. - Referrals: the classic refer to a friend and get something in exchange should never be overlooked as it is one of the most effective word of mouth strategy you can have. - Apply for awards: getting your app awarded in different platforms will tell your potential customers that your app is of the highest quality and increase your chances of getting that valuable installation. ## After launch: analyse and optimize Even if you did extensive research on your audience and set thought-out KPIs prior to the launch, probably your target audience will be slightly different than you imagined and you your KPIs will be invariably changing along the way. The data you collect won’t fool you. When collecting data on user activity you should be measuring two things: your main goals and the micro-events on your app. This will give you an exact picture of your ideal customers and you will be able to give them what they want. Whether you check Google Analytics, your MMP or any other mobile marketing panel, you should try to have all data gathered in one place, instead of split across different platforms. This cross-platform marketing measurement allows you to give the right credit for the installs, sign-ups, purchases and other key events, to those channels that gave you the best results and ROAs, focusing on those and discarding those most ineffective, resulting in better ad spending and ROA optimization. In the beginning you will probably aim at installations mainly, but to build a healthy user base you will need to focus on quality rather than quantity eventually, since retention is crucial. Having a loyal user base is the key to success. ## After launch: antifraud solution Having an antifraud solution is something worth considering at some point. MMPs offer their own antifraud protections but there are also companies specialized on this. These firewalls will help you to pay only for what gives you real value, since false leads created by fraudsters to inflate campaign metrics will never convert into customers, wasting your budget and resources. Research gathered by Opticks shows that ad fraud will cause digital advertising losses amounting to $120 billion globally by 2023. This same research estimates that 45% of online traffic is sophisticated invalid traffic. In other words, investing in ad fraud prevention measures is another way of optimizing your ad spending. ## Last few words Investing in app promotion might not be cheap, especially if you don’t do your homework. Start with the right foot with a concrete marketing plan and clear target audience in your head, to minimize costs in the beginning and after you start collecting data, analyse it and optimise your ad spending on a daily or weekly basis: the more you do it the more value you will get for your money. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to Take Beautiful Photos on Social Media > Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or... Dec 29, 2021\ Aleksandra Witkowska **Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or current and potential employees, in a more personal way. We can show products, services, offices, benefits, and everything we want to boast about. A nice and well-crafted photo will grab the viewers’ attention and will encourage them to consume our content and stay with us longer.** **Here are a few tips that have helped me to take nice, professional photos. You can consider them for your company’s social media!** **Light** Light is the most important element when creating frames. You can have great equipment, good settings, and beautiful accessories, but it will be hard to get a good result without good light. I always try to take advantage of natural light. What helps me with product photography is to place myself next to a window (preferably obscured by a curtain, which is a diffuser of light. The light will be soft). If I am taking pictures of people in the office, I ask them to face the window. This way they are not hidden in the shadows, and I don’t have to brighten the photo too much when editing. Try taking a photo of the same subject next to a window and inside the office, where there is less access to light. You’ll see the difference in quality at first glance. And it’s the quality of the photos that we want to focus on. If you start paying attention to each step at the beginning, the final shot will come out perfect. I can assure you of that. **Tripartite** To make your photo catch your audience’s attention, it is a good idea to use the principle of tri-division. It will make it easier for you to take a technically correct photo. This is, by far, the most important rule in composition. Following it lets us place significant elements in strong points (the intersections). To do it, we divide our photo into 9 equal squares, using 4 lines. The intersections of the lines immediately catch the viewer’s focus. When taking photos of people, I always set the highest line at eye level. In product frames, you can also place the product in the middle. **Take care of the details** Build the scene consciously from the beginning. Think about what is the main subject of the photo. Is it the item you are selling, the employees, or the specific task they are performing? From this point on, you have a clearly defined subject. If you establish from the beginning what is most important in the photo, the viewer will know it too. Calmness will help you. And a steady hand or tripod. If you don’t take care of the right focus in the photo, it will not be fixed later. If the room is too dark or the exposure time is too long, the photos may come out of focus. It is worth getting a tripod. Then, you can be sure that your hand will not shake, and you will capture the perfect focus. When photographing people in the office, I always do a series of shots. Out of those 10 quick shots, there will always be a perfect one. Do you think I take them immediately after I arrive at the office? Unfortunately, no. First, I clean up the space, remove all the clutter in the background, random cables, cups, or unnecessary chairs. I set up tables, chairs, and sofas to make it easier for myself and my models. **This is only the beginning, but these basics are enough for you to start making beautiful photos for your brand. Take your time to think about your frame, choose the subject of the photo, make sure the light and focus work well… and shoot!** **I look forward to seeing your results. Remember I’m always happy to answer your photography-related questions.** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How your company can support young people in getting into the creative industry? > JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ... Jan 16, 2018\ Tina Toutounchi **So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re afraid that they don’t have enough experience? How can your company in a real way contribute to the education of the next generation? How can you give opportunities to fresh ideas, as well as to people who often know the youngest group of recipients of messages, advertisements or products better?** Performante along with mytaxi added a brick to the education of new generation by organising the JustBrief competition. It was aimed at students and young graduates interested in the marketing industry and consisted of creating marketing campaign strategy for the service mytaxi match. **Why did we organise the JustBrief contest?** We decided not to take part in the autumn edition of any job fairs — this budget we devoted to do something on our own, an unusual initiative that can bring better results and present Performante as an attractive, growing and youth-friendly company. And this is how the JustBrief was born — the contest co-organised with the real client, mytaxi, a real brief for the campaign and a real marketing strategy to prepare. We knew it was the kind of experience universities can’t provide to students. Although theoretical knowledge which young people gain during their studies is always useful, the real work in the agency, on the real market, with real competitors may be a big surprise. What’s more, we perceived JustBrief as a long-term activity. Apart from image-related effects, we have established a bond with 40 participants of the competition — people that cooperated with the agency for almost a month. **How did the selection of the participants and the contest itself look like?** The process of JustBrief consisted of following steps: 1. The candidates filled in the form at — for each of them, the form indicated the most familiar position within creative team: Project Manager, Strategist, Social Media Manager, Copywriter, Art Director; 1. After first verification of applications, we selected a group of participants and divided them into 8 teams. We chose those teams on the basis of the form filled by each candidate: apart from pointing the preferred position in the creative department, they had to answer various questions that checked which role they were actually best suited for. We also selected the participants not only by their answers and the position they preferred, but also by their place of residence: in the end, applications came from all over Poland. At the beginning, we discussed the form of applications: should contestants be able to register the whole team of 5 people or just one person — themselves? In the end, we decided that they should register only themselves, without the ability to create their own project group. We wanted it to be as true and genuine as the real life. Nobody joins new working environment with friends: people get to know each other on the spot and nobody has enough influence on the choice of the co-workers; 1. Selected participants took part in a strategic workshop run by Performante, as well as in briefing provided by mytaxi — their first real client; 1. The teams had to create a digital marketing strategy for the new feature of mytaxi — with the engagement of each team member and with a support of Performante’s Creative Department experts; 1. We also organised an open day in our office. This way, participants could meet their teams in one place, use the knowledge of various specialists and see how the agency works on a daily basis. We also gave them real-time feedbacks via e-mails and through our internal communication tool. **What problems did the participants have?** We wanted this initiative to have a substantial content — both for us and for the participants. These people came with real problems that they would not normally have when working as interns. It often turned out that they needed an external mediator, a meeting related to managing or motivating a team. We must say, we hit the name of the competition well. 90% of the teams did not focus on the brief: they created strategies for the brand, not service, concentrated on about 20 not related to each other ideas, instead from choosing one, a good one. They realised the task was harder than we have thought. Usually, as an intern, you support someone in their work, doing the simplest tasks for which your supervisor doesn’t have time. Here the participants were thrown into deep water, they had to take responsibility for the project themselves, for the team and for the customer’s satisfaction. **What did they fight for?** The prize in the battle was 10,000 PLN for the winners. Additionally, all participants got an opportunity to start an internship at Performante agency, in the marketing department of mytaxi or Business Insider — media patron of JustBrief. The great final of the contest looked like a real competition did by the client looking for a marketing agency. The teams presented their ideas in front of representatives of Performante, my taxi, Business Insider and all other participants. After all, the first place was taken by the “WRobota” team from Wrocław. The campaign concept presented by them was supported by a thorough analysis of the target group as well as an innovative idea. At first glance, it could be seen that the group was very well integrated during the competition and it was certainly an important factor in their pace. **What was the effect? Was it worthwhile to involve so much resources in the organisation of JustBrief?** Of course, just in terms of recruitment, it would be easier to post a regular job offer. However, JustBrief was an employer branding and image branding project. We didn’t collect CVs and we didn’t check each participant during the competition by looking at them as our future employees. We wanted JustBrief to be the real competition, not a complicated and demanding recruitment process. What’s more, we were mainly in touch with project managers who were responsible for their teams. Thus, we weren’t able to see how every single team member really involves in his or her work. Still, if someone wants to join us for an internship, we believe this person would have a chance to quickly implement and engage: in the end, this people already know our company, office and even the team. Also, in the future, they may find themselves in agencies or internal marketing departments. So, for the participants it is also a great networking benefit: they might work or cooperate with each other (and with us) in their professional career. _“Yes, we had to involve many resources and yes, just by counting man-hours, an average CFO would kill us, but still it was a one of a kind opportunity to step inside the young generation’s world and see how they think, create and execute. Especially if the brief and the product is aligned with their entourage. The output is unbelievable. WRobota team, even at the early stage, presented complex, wide and authentic idea that, together with our team, was crafted to something bigger. Can’t wait to launch it and see how this simple idea resonates between people” says Adam Borczyński, Head of Creative of Performante._ We strongly believe we helped those students and young graduates make their first steps on their career paths. Practically speaking, it looked like we have accepted up to 40 students for an internship. Even better: they were responsible for their own project, thrown into deep water. They could get to know the job not only by the position they chose — they had the chance to cooperate with various agency specialists: _“Our knowledge of the creative industry was quite general. We already had some knowledge about it, but it was not supported by real activities. We did not have specific and specified expectations, it was rather a vision of our work, or what we want to achieve and what to learn. We did not know the exact mechanisms of action or the creation of a marketing campaign. Taking part in the competition allowed us to work on a real project under the supervision of specialists, which largely enabled us to develop knowledge about the creative industry. Our entire team was fascinated by the way of acting, building and developing the project. The very specifics of the work suited us well and allowed some of us to decide on the path of our future professional career. Considering all the factors, the biggest challenge in this industry is to face an invented project with a grey reality. You can have great ideas but you often have to make concessions and adapt to changing expectations.” says Olivia Ciupa, Project Manager of WRobota team._ It was also a very big test in terms of trying to “recruit” and prepare an “onboarding” for so many new people. In the following years, we plan to employ more or less as many people as we accepted for the competition, which is why it was a very important exam for our communication or onboarding processes within the teams. The competition also met a very important team building function for Performante employees — the whole company, all departments were involved in its organisation! Moreover, our employees came to the HR room and asked about the number of applications, work progress or final projects. “_Working with Just Brief teams reminded me how important the team work actually is. I’ve noticed it both in case of our contestants and our Creative Division. We were discussing the ideas, thinking about possible solutions and getting excited about the results of the competition. It was definitely something we want to repeat in the future!_” says Natalia Trębicka, Copywriter of Performante. We also learned some important lessons on how to talk and work with young generation. Expectations are getting higher, young people expect commitment, professionalism and at the same time many benefits, great atmosphere and partner relationships. Constant feedback is strongly expected by them, but to be well received it must be very constructive and directed to further, appropriate actions. Companies which won’t consider those aspects and won’t start to implement a correctly innovative approach to recruitment and onboarding processes may feel the full magnitude of current situation on the labour market. The new generation dictates the conditions and decides where to stay for a longer time. As Performante, we feel we’re now more prepared for those candidates. Other related [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) #### [Creative Employer Branding: case study by Performante](/blog/creative-employer-branding-case-study-by-performante/) [Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ...](/blog/creative-employer-branding-case-study-by-performante/) [Tina Toutounchi\ Jan 23, 2019](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How your FAQ page can help on SEO and Content Marketing strategies > Many websites have a Frequently Asked Questions Page. This page is important in order to answer queries your potential and current customers ... Oct 24, 2018\ Isabela Hatem **Many websites have a Frequently Asked Questions Page. This page is important in order to answer queries your potential and current customers have. It is also great in terms of saving your client support team’s time.** Moreover, the FAQ section is also relevant to help converting visitors into customers, since users can give up on adopting your product or service without even contacting you. Hence, an FAQ page allows you to show how you can help that user with the solution provided by your company. Now that you already know some of the reasons why you should have the Frequently Asked Questions section on your website, **check out 6 actions to apply in the FAQ page to positively impact your Marketing strategy**: ## **Use your business keywords** FAQ pages are a great opportunity to use your keywords, both head-tail and long-tail. Using the right terms along with a good content will allow your FAQ page to normally rank on organic results in Google and other search engines. It is important, though, to have in mind that the topics you write about should be relevant to the user and also be naturally related to your business. This way, the use of keywords is going to be legit and will fit not only in the questions, but also in the answers. If you still don’t know exactly what keywords are important for your business you can check what your competitors rank for and also how are the search volumes for the main keywords related to your business. You can use a tool like [SEMrush](https://www.semrush.com/?utm_source=Post_Isabela_Hatem). After some time, you can check your keywords list again, edit and optimise it. ## **Adapt the content for social media** With the questions answered in the FAQ section it is possible to create content to be shared in Social Media accounts. Having more relevant material helps your Social Media strategy in terms of brand awareness, authority and other factors. You can, for instance, create series of posts with one answer each and thus educate and also engage your audience. Although Social Media links do not impact directly on organic results, they are relevant for SEO, since the links drive people to your page. Once the users are on your website, if they find the content relevant they will stay longer and it is good in terms of SEO. Furthermore, if you have the user on your page, you are already one step closer to make them become a customer or, if they already are one, you can take the opportunity to keep, educate and work on their loyalty. ## **Create links to your blog** Many of the answers you will have in your FAQ page can be developed and explored as a deeper content. Having this in mind, you can create blog posts related to the subjects and you can add in your FAQ answers links to these blog posts. Just like that your FAQ page is also helping your Content Marketing strategy! The benefits of linking to your blog and other internal pages are many: you will keep the visitor longer in your domain; they will be satisfied that you answered their questions with extra details; you will save time from your customer support team; you will show that you have knowledge on what you do; and you can also drive them to other stages of the customer journey. ## **Differentiate yourself from your competitors** Analyse your competitors FAQ page. Check what you like the most and what you believe it could be improved. Also check the keywords they are ranking for in that specific URL and where their traffic comes from (for this you can use [SimilarWeb](https://www.similarweb.com/?utm_source=Post_Isabela_Hatem)). Make sure your FAQ section is exceptional and better than what you see from your competitors! ## **Make your FAQ page less boring** Why having a boring FAQ page when you can do something nice and memorable? You can still have the traditional questions and answers in your FAQ page, but why not to try something different too? Here are some ideas: You can have images, GIFs and videos. Other formats (and not only text) will help your SEO strategy, and you will also gain your user’s fondness. What if you also find a more comic, amusing or entertaining way of replying the questions? Maybe your FAQ page can even go viral, who knows!? ## **Analyse and optimise it** It is important to analyse and optimise all the pages of our website including the FAQ section. If you have a heatmap tool, like [Hotjar](https://www.hotjar.com/?utm_source=Post_Isabela_Hatem), it is possible to check where your users are clicking more and where in the page they spend more time. Also it is essential to have an analytic tool like [Google Analytics](https://analytics.google.com/?utm_source=Post_Isabela_Hatem), so you can check how long the users are staying in your page and where they come from: social media, organic search, direct traffic, referrals and so on. Those analysis from heatmaps, analytics and other tools you may have will help you with insights to optimise the page. You can probably realise now that the FAQ section has a lot to offer and should be used as part of your Marketing strategy. So get to work and start now improving your FAQ page! Please leave your comments here and let me know what do you think about this topic! ;-) Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # IGTV: yet another gadget or YouTube killer? > Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ... Jun 25, 2018\ Adriana Bąkowska Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application, which allows you to add and watch videos lasting up to one hour. Is this the next revolution and death sentence released on YouTube? The last two days have shown that the market reacted quite well to the new project. Facebook’s stock went up and comments are mostly positive — though still cautious. The application itself still seems to like users sniff with new functionalities. But what can we already say about IGTV? 1. It’s clear that Instagram wants us to **spend more time scrolling** on it. In 2014, users spent an average of 21 minutes a day on Instagram. Data from last year show that people under 25 spend there 32 minutes, and those over 25–24 minutes a day. And this means growing advertising revenue.\ It is BTW interesting when we recall recent Instagram’s announcement on the functionality that will allow users to check how much time they spend using the application. 1. Instagram finally has a chance to enter into **more substantive video content**, mostly reviews — so it is certainly a tip of the hat to the professional influencers. If IGTV meets their expectations, they may slowly begin to move away from YouTube. But… 1. **… The end of YouTube is exaggerated**. Recently that channel has professionalized significantly. Its 4k movies, if watched on the TV screen, look better than many television productions. IGTV will attract a different type of influencers, who will use it to promote what they currently post on Stories: lifestyle, events, highlights, Q\&A, LOLcontent. Those who care about a good video content rather than ‘talking to the camera’ will stay on YouTube. 1) **When it comes to desktop and horizontal video** things are pretty similar. It’s a bit too early to get ready for a funeral. OK, ‘team vertical’ and ‘team mobile’ were enforced but in my opinion IGTV won’t be a drastic change-maker. Somehow I don’t believe we will start to watch vertical TV soon ;) 1) **The music industry** gets a completely new, interesting and interactive tool. How to use it? Will IGTV now become the main channel for the promotion of clips, and an alternative for YouTube or maybe even its successor? After all, 10 minutes is a lot of time for creatives and musicians to manage. Is IGTV a mobile video revolution? Probably not, although it has a good chance to change the industry, primarily the influencers’ market. However, I do not expect the geomagnetic reversal of Earth. But — time alone will tell. Other related [Read more](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) #### [Like Human to Human. Watch Performante’s Employer Branding Campaign](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest spot, Performante ...](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Adriana Bąkowska\ Jul 18, 2018](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Read more](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Read more](/blog/where-you-re-headed-linked-in/) #### [Where you’re headed, LinkedIn?](/blog/where-you-re-headed-linked-in/) [As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ...](/blog/where-you-re-headed-linked-in/) [Natalia Trębicka\ May 28, 2018](/blog/where-you-re-headed-linked-in/) [Read more](/blog/where-you-re-headed-linked-in/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Increase in demand for anything that helps passing time > According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ... Apr 27, 2020\ Performante Bruno Iglesias, Head of Performance **According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far from reality, no one has expected that the situation would take such a turn in favor of the digital advertising industry. Check our conversation with Bruno Iglesias, Head of Performance at Performante, in which he talks about the most visible trends that the ongoing situation brings to performance marketing industry.** **We’ve been functioning in the pandemic situation for a month already. What are your main observations? How the industry reacted?** Internally, it’s definitely harder for the team to collaborate at a distance, but I think the industry is a digital one by definition and, therefore, cooperation with our external partners continues as smoothly as it ever was. The general impact is that everyone, from publishers to advertisers, has to work faster because the market is flooded with demand. But the nature of the work is the same. **It is only a quarter into 2020, so not long ago the whole industry was making predictions for that year. How this year was supposed to be like?** We expected another good year for e-commerce, with an increased participation of the social channels — “shoppable” posts, messaging, micro-influencers, niche social outlets… all of these are on the rise. Of course, we should not forget about subscription-based services, such as VOD platforms, that continue to grow in popularity. Speaking specifically about the video-on-demand universe, the market gets more dynamic by the year. We have seen the birth of different streaming services over the past few years and the shift from cable to wifi has become the standard. All of this translates into challenges for the advertising industry, but challenge breeds improvement and so 2020 is supposed to be a year for diversifying and bettering promotional strategies. **Coronavirus outbreak came unexpectedly and the whole marketing industry had to adjust. After almost a month of the ongoing situation, you might already have some observations.** Sadly, the effects of the pandemic have a crushing impact on many businesses, but many online verticals have been lucky enough to see their volumes grow as an effect of social distancing and the lockdowns. There are reports pointing to an increase of 50% on consumption of online news by millenials and of over 30% on online shopping. We see also an increase in purchases of streaming entertainment as high as 82%. **Are there any important trends that you observe right now?** Clearly an increase in demand for indoor activities — anything that helps passing the time while staying safe. **Any particular examples?** As we work with 100-percent online products, we are seeing an increase in demand for the past month, with so many people at home looking for movies, series, home workouts, relaxation techniques, and language courses to pass the time, all of which we promote as subscription-based services. It’s got to be way harder for other businesses, even online ones but reliant on an offline deliverable, such as e-commerce. Big players suffer less from it — and often even boost sales — but think about the small online stores that depend on external warehousing, sourcing, and shipping services to fulfill their orders when most countries have strict rules on transit at the moment. **Do you think that we will be able to learn something from the ongoing situation? Will it have a long-lasting impact on the performance marketing industry? Maybe some priorities are shifting right now?** For sure. I believe big parts of our lifestyle are subject to a change after this situation is passed — in our work dynamics, office space, shopping, and entertainment activities, to name a few. But, in the performance marketing industry specifically, I don’t expect any dramatic impact other than the naturally increased standards that stay after companies go through such a period of more intense competition. I hope we all come out of it with something we have learned. **How will the industry look in the upcoming months?** We will probably need to get used to not-so-high levels of demand again but, as I mentioned earlier, I don’t think this crisis has a shifting impact in the performance industry, which takes place essentially in a digital space and didn’t see its paradigms change over the past few weeks. I do hope that all industries that are experiencing growth in volumes during these times also show a development of its best practices and come out of it more mature and professionalized. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Intercultural business communication in affiliate marketing > Digital marketing may be perceived as a natural progression of evolution of traditional marketing. It is being developed together with a constant progress ... Oct 25, 2018\ Małgorzata Lańska **Digital marketing may be perceived as a natural progression of evolution of traditional marketing. It is being developed together with a constant progress and establishment of electronic devices, software and of course the Internet that allows marketers expansion with new possibilities in both digital and undigital world. Internet marketing has been created by people to connect people, especially when it comes to affiliate marketing and networks. All of these terms means that real community working behind marketing related processes is truly dedicated towards predefined goals. And all of them need a proper communication to exist and collaborate.** Working as affiliate or account manager is actually based on maintaining business relationships with partners and preserving value of appropriate, stable communication. If you have ever worked with another person, you certainly experienced miscommunication. Have you ever tried to understand where the misunderstandings come from? There are many factors that can make our communication far from smooth and perfect: language, attitude, perspectives, basic knowledge, beliefs, values, social status and environment. When we combine all of these elements together we will receive scientific definition of : “**culture**”. So, what culture has to do with business? Our cultural background can be more or less visible even in business situations and it can create something that we call **cultural barriers**. Our main goal is to overcome them, and it is not as hard as it may sounds. **How to communicate with somebody who has a different cultural background?** To answer this question, we need to understand what exactly **intercultural communication** is and how it is applied to the business world. **Intercultural (or cross-cultural) communication** is an exchange of information between individuals who are different culturally. Of course, many cultures have similar cultural characteristics that makes understanding each other easier and communication more efficient, but there are also divergent ones that may cause big and troublesome miscommunications. The most important lesson is that each of us has to learn to not to fear differences, but instead try to understand and accept them. The biggest enemy here is ethnocentrism — perceiving other cultures as inferior to ours. Once we overpass customs of one’s own culture we can not only improve our communication skills, but also start making business in more efficient ways for both sides. This is also a part of being professional. We all heard **stereotypes** created over some cultural behaviours and people. It is highly dangerous to fully believe in them and generalise but with an appropriate approach, some knowledge and understanding, can be treated as useful information and can help us in communication process. Let’s try with some simple examples: Imagine having a business meeting or a video call set for an exact hour. There will always be people who will be there even before the meeting starts. Other will come right on time and some participants will join quite late. Somebody will not even appear without informing you in advance. What if every person who was supposed to attend the meeting has different background culture? Time is an abstract and feeling of time is cultural. That is why some cultures we call monochronic time cultures and some polychronic. People raised in the monochronic time cultures are time-oriented. They check their watches, they try to go with the schedule, plan everything on time. On contrary, like in some Latin American countries or Middle East you may not see many clocks on the walls. Pace of life is different and not everything must always go exactly with the schedule. Next time when you schedule a call, meeting or even a chat, think about both sides. It is always good to find some compromises. Here is another example of cultural differences: You are in the middle of negotiations with your partner who is extremely interested in your offer. After long talks the two of you had an idea what needs to be done close the deal. Your partner says that he needs to discuss this matter with his superior and will get back to you soon, but it does not happen. At least not as soon as you expected. In collectivistic cultures that exist in Asia for instance hierarchy in business is one of the most important values. The person who was involved in negotiations might be responsible for this part of the negotiations, but last word belongs to his supervisor who is in power to decline or accept the deal. In Europe and United States the hierarchy at workplace may not be so visible due to low-power distance kept between the people. Approach is more direct and individualistic. Good will, politeness and helping attitude are some of the keys in intercultural business communication, but not putting too much pressure. Try to find some balance, so both parties can feel comfortable and positive about the communication. If you succeed here, you have also big chances to succeed in making business together. Next time when you are approached by a new potential partner, you can try to think about it as a new business challenge also in terms of training your business communication skills. Here are the **7** **final tips to improve your intercultural communication**: **1**. Always try to be open-minded, kind and patient. Being respectful is the key to the positive communication.\ **2**. Practice listening and observing. Do not monopolise the conversation or interrupt. **3**. Try to speak slowly and clearly. The same with writing — write clearly and be direct. When you have any doubts try to paraphrase.\ **4**. Never laugh at somebody or disregard him/her in any way, because there may be some cultural barriers.\ **5**. Try to explain the matter if somebody has any lack of knowledge about the topic, it will be appreciated. **6**. If there are too many misunderstandings, do not get upset or react emotionally. It will only leave a bad impression and make conversation harder. **7**. Enjoy it! For me Internet Marketing and working in affiliation will always be about working with real people and creating business and valuable connections with them. I have always found it fascinating. We need to remember that our mission is to create a modern globalised workplace for everybody. It may sound a bit utopian, but it does not require more than a try of understanding and sometimes a bit of patience. What is more, it is happening now. We need to remember that we are also perceived differently by each person we speak to. We should set it as a goal for both parties to take care of communication for the sake of creating good business culture and hopefully good cooperation that brings demanded and expected profits for both sides. “**Culture is communication and communication is culture**” — even or especially in terms of the international business world. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Is performance marketing for everyone? > So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ... Nov 28, 2017\ Maria Dulnikiewicz The popular belief is that performance marketing is a very well-known concept. When I look at my Clients and Traffic Providers, I can see that everyone understands this notion slightly differently (and, in some cases, mis-defines it). This results from very different methods of “practising” performance marketing and the need to approach each campaign very individually. Let’s make it clear: performance marketing is about activities aimed at generating specific actions (e.g. lead, sales, getting users to subscribe to a newsletter). In the performance model, the client pays ONLY for these actions, so from the business point of view it would seem this is an ideal model that involves absolutely no risk and will stimulate the business only positively. But is this really the case? Can performance marketing in fact only bring benefits regardless of the actions taken, type of campaign, or the product/service category? Performance marketing is about extensive activities divided into several stages. Depending on what kind of actions are to be generated, we define target groups. Then, we prepare the strategy and communication. After that, we search through relevant traffic sources in order to produce desired interactions. This means that we should expect a huge amount of traffic at the very first stages of performance activities. **The more we search, the greater the chance for success.** At following stages, we focus on the portions of traffic that generate the desired actions. Even if the user did not complete the registration, but visited our landing page, we already have something to work with. Through this selection and elimination of ineffective sources, we choose the target traffic to focus on. Through a variety of A/B tests (creatives, landing pages, formats, main claims, etc.), we choose the best combination of all elements that are important for the conversion. **The optimisation combines the operation of an algorithm with manual modifications of the person who is responsible for delivering specific campaign results**. This two-level analysis allows us to achieve the best results and get defined actions at the assumed cost. Are there any campaigns, then, for which performance will not be the most appropriate solution? These are some cases that are not necessarily suitable for pure performance activities: 1. **The campaign is too niche**. If a product or service focuses on a very narrow target group, we will probably not find it by mass searching through the whole available inventory. At best, these searches will bring “some” results, but the time necessary to reach our group may be too long and too expensive for traffic providers. The lack of interaction in a niche campaign gives it a low priority and takes it much longer to reach its target audience. Furthermore, a campaign without positive prediction usually gets lower quality traffic. Niche campaigns benefit more from customised solutions combining various activities aimed at our narrow target group. In many cases, direct activities are much more effective. For example, if we’re looking for restaurant owners in Warsaw we will probably get their information much easier by contacting them directly to explain our idea and present its main benefits, rather than by sending an email with the landing page inviting them to join our application. 1. **Your target group will never make a purchase by clicking on the ad**. Let’s face it: not everything can be sold on the Internet. There are goods and services (especially those more expensive, premium ones) where the decision-making process takes quite a long time. A marketer who promises to sell a luxury apartment by having a beautiful and responsive landing page is certainly a huge optimist, but also… just a dreamer. Performance can support such campaigns, but mostly in order to obtain contact details of prospective customers who should then be handled by competent sales agents. And this should be done in person. 3. **Your target group does not regularly visit Internet websites**. Over 25 million Poles actively use the Internet (worldwide: 50% of the population). On average, we spend about 6 hours online! These are impressive numbers. However, this is not the whole population. If you are looking for 65+ women to whom you would like to offer a foreign language course, you are more likely to reach them through other channels, rather than by displaying ads on popular Internet websites. On top of that, if you are looking specifically for sales, you should also know the limitations of certain target groups when it comes to digital payments. 3. **Your infrastructure is not ready for performance!** This may sound surprising, but many companies are only now starting to conduct their business online (a good example here may be global trade, which has a hard time responding quickly to changes and adjusting to selling online). In order to be able to support your sales with performance, you must first plan all potential acquisition volumes, estimate the costs of launching the new channel, foresee back transactions (for sales), and prepare to handle additional users. Another important element of online activities is how much traffic can a given platform handle (according to the principle: performance searches huge amounts of online resources, thus providing great volumes at the first stage of activities), as well as anti-fraud protection. In this respect it is best to use an experienced agency that has the right technology. Performance solutions may still be used in the cases presented above but these campaigns will certainly not fully utilise the capabilities of performance algorithms. A good idea in this case may be a test hybrid campaign, or pure performance supported by more “standard” activities, e.g. PR, word-of-mouth marketing, AdWords and the like. Testing performance solutions is practically cost-free, which is a great benefit. Therefore, I totally recommend using test campaigns for projects that have good ideas, concrete concepts and the right technical capabilities. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Is social media beneficial? First steps in your career as Social Media Manager > Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities ... Oct 10, 2018\ Dawid Niewdana **Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities. Such positions becomes more and more popular, also in Poland. Below you might find some helpful advice if you are serious about involving into the recruitment process for a such position.** Are you familiarised with Facebook, Instagram or Pinterest? Would you like to unleash your career and stick yourself to social media? Don’t you have a clue about the questions recruiters can ask you during an interview? More and more companies look for experienced specialists who will take care of all their current social media channels (and launch new ones). However, there is also some space for newcomers and self-starters in this business. You can learn how to manage social media accounts and businesses frequently offer such possibility by looking for juniors or interns to their teams. What types of questions you might expect during an interview and how you can handle them, if you are innovative but without many years of experience in the business? - **What for can you launch a campaign on LinkedIn?** Thanks to that question a recruiter will find out whether you are able to identify: (1) the users of a specific social media platform and (2) business goals of any campaign launched there. Do LinkedIn users seek on this platform the same content as people using Facebook or Instagram? Does a campaign has to only boost the sale? A recruiter can ask you about different, not so well-known as Facebook platform. That is why it is worth knowing at least users’ profiles and potential purpose of different channels to be fully prepared. **What media do you follow to keep your digital knowledge up-to-date?** Each day in digital marketing world can turn the whole business upside down. To follow all the changes (even the smallest ones) check popular websites -both Polish (eg. [www.wirtualnemedia.pl](http://www.wirtualnemedia.pl/)) and worldwide ones (eg. [www.socialmediatoday.com](http://www.socialmediatoday.com%29/)). - **How do you understand influencer marketing? Provide an exemplary campaign.** Influencers can be followed by hundreds of thousands of fans and their impact is priceless. According to people who cut their teeths on digital marketing, influencer marketing is one the most efficient way to increase the brand awareness. You will have no trouble finding an example of such campaign as many brands cooperate actively with well-known people. Consider different issues: why did they choose this specific person/group of people to promote its products/services? What was the target audience? What channels were used and why? - **Imagine you are a community manager in one of the biggest clothes company in Poland which CEO’s made a reckless statement. Facebook users comment (negatively) all content you post on company’s fan page. What do you do?** Social media fires occur suddenly and can be unpredictable. Sometimes their cause is the irrational steps the company has taken. However, employees’ activities in the digital world is crucial as well. As a community manager (or a person who runs company’s fan page on a social media platform) you are the tip of the spear. How would you respond to an avalanche of negative comments? What would you do if you were unable to leave even a small explanation to all of them? The right way might be to investigate a few such cases, including one with all the details how company handled accusations and what words they used to settle down the situation. You can also find expertise on the Internet, including articles covering the topic of crisis management in social media. Aside the questions mentioned above, a recruiter can ask you to complete a specific task. Social Media Manager is responsible for making publishing content and for doing it fast. That is why it is worth to practice your skills in writing short and engaging notes. Running campaigns in social media is based mostly on statistics — familiarity with Excel might be a great asset as well. Each recruitment process can be slightly different. However, the questions (and the tips how to answer them) described in this article will help you expand your knowledge about the industry. Having all this in mind, start looking for a job and launch your professional career in social media! Other related [Read more](/blog/where-you-re-headed-linked-in/) #### [Where you’re headed, LinkedIn?](/blog/where-you-re-headed-linked-in/) [As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ...](/blog/where-you-re-headed-linked-in/) [Natalia Trębicka\ May 28, 2018](/blog/where-you-re-headed-linked-in/) [Read more](/blog/where-you-re-headed-linked-in/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Laughing sells > Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ... Jun 3, 2020\ Performante **Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories, catchy phrases, and tailor-made slogans require quite a set of skills. And have you ever thought about the differences that working in different languages brings? Check our conversation with Marta Pelska, Senior Copywriter at Performante who talks about looking for inspirations, nourishing a creative mind, and things that make her cringe, in the most riveting way.** Marta Pelska, Copywriter **So, what’s that fuss all about? What do you actually do?** I am a copywriter. Or, given my experience, copy-all writer. It’s started when I was a student and frankly, I don’t know any other way. Or maybe it’s just an excuse not to grow up entirely? Anyways, my life up to date has been all about writing, scribbling, making up stories, occasionally rhyming, and playing on words. And I hope I’ll keep it that way. **I suspect that it is impossible to be creative 24/7. Where do you take inspiration from? Do you have any tricks?** No, why? :) But to be honest, it’s very hard to leave your work, when your work somehow lives inside you, as it’s mostly brain thing… There’re many ways to exercise a “creative bone” and for each person, something different will come in handy, but these are the most obvious: 1. Be en vogue with everything that’s happening in the ad world — trends, tendencies, and newest campaigns. 1. Feed your mind both with “good” movies and movie junk (worked well for Quentin Tarantino, didn’t it?). 1. Observe what’s going on in the area of your mother tongue; for example, by following the annual contest for the most popular Polish word among youngsters, by reading a lot of forums and comments in SoMe, etc. 1. Listen to people. Who knows, maybe in someone’s funny remark about something or family anecdote randomly passed at lunch you’ll find a spark for your future copy? 1. Exceed writing abilities constantly… writing. Do not narrow your specialization to copywriting only, because soon you’ll feel like a hamster in a cage. Try different forms and styles. Try to rhyme. Write a song. And please, please, please, have fun with that. **Trends are present in every area of our lives and marketing bases on them as well. Do you believe that right now there are any prominent trends when it comes to copywriting, creating content, and playing with words?** I think there are at least two layers of trends in copywriting right now. First concerns the profession itself, the other is about the writing techniques. As for the first, we can observe that there is a strong need for copywriting specialization. Before, there was just an ATL copywriter and BTL copywriter; now agencies are looking for SEO specialists, “social media ninjas”, “content kings” — generally people, who not only “write” digital, but also “think” digital. With the pandemic, there will be an increasing demand for digital copywriters in e-commerce, as shopping may become a thoroughly virtual experience. As for the second layer, there’s a claim for a popular beer, that uses, among other words, the first syllable of the product’s name (Chce się Ży- piwo Żywiec). It was cool and creative when it came out, and opened many interesting meanings and ways to play with the content. But then, many followed this pattern: a popular newspaper, brand for mineral water, other beer… and making a copy of the copy is what a surprise, just a lazy approach. Another tendency is getting back to good ole’ play on words, we’ve observed it with my workmates in many latest EB campaigns and I am not sure I liked it. I mean, when a beauty store released a series of layouts, they were witty and neat, but when the others followed, again, felt a bit forced and plain. Just to be clear, I have nothing against play on words, I am rooting for a campaign of a job portal, using names of cities and streets to create sentences with funny (yet real) reasons why one should look for a new job. The idea was laying on the street, so to speak. But again, if there’s just a play on words without any backbone of insights and observations, it is just a fleeting pleasure soon to be forgotten. **How copywriting changed over the years? Do you believe that right now we are “more digital” also in that aspect?** Hmm… it’s hard to grasp almost two decades of copywriting briefly, but I think that if language changes, so does copywriting. Those changes are especially palpable in the content copywriting, which is the closest to the “living”, informal speech. But I enjoy it, as there are more neologisms, bold and creative use of language, sometimes on the border of the norm and a good taste, as sometimes said neologisms are mimicking profane language — hence “mentolnięcie” and “zapachnisty”, but… It’s good, it means the language evolves. What else? I really enjoy the presence of the RTM phenomenon in social media, it’s like a social barometer and proof that brands can at least try to get closer to the consumer’s heartbeat. And yes, I do believe, that laughing not only saves our lives but also… sells. **You are working in three languages — Polish, English and Spanish — is working in another language different than in your native? Is it challenging or maybe it gives a perspective that comes in handy? Can you point out what do you especially like about each language? Is there one that you especially like to work with?** I wouldn’t go so far to say that I am working with Spanish, I’m more in the process of dusting off this language, as I left it hanging almost 10 years ago. But getting back to the question — each language has both its beauty and its harsh side. For me, Polish is really hard in terms of creating puns, but at the same time, great for epic story-telling, big body copies… and dialogues. English, on the other hand, is more synthetic, you can say more with fewer words and it’s made for generating puns and quick come-backs. Spanish is tricky — seems to be very easy, but when you start digging, you see it’s easy indeed, but to make a fool of yourself:) But hey, it’s totally forgiven, while its melody and rhythm are unique and beautiful. Of course, I am no language expert, that’s just how I feel, facing tasks in different languages. **Now let’s talk future for a bit — do you think that nowadays the brands and companies should turn to more global ways of communicating — using standardized slogans for every market and sticking only to English which obviously becomes the language of the digital era, or do you believe that there is still power in the regional touch?** Let’s be real, English is already everywhere. Global brands use their claims in different countries, English vocabulary is “penetrating” local copies and claims. It’s not a sudden trend, it’s an increasing tendency. I think that there will always be an inclination to English, because of social media platforms, and because, well, “Think different” sounds better than “Myśl inaczej”. Personally, I’m all for having fun with languages — mashing them up and finding new meanings. It’s like alchemy, you know? I believe that each language is a fluid material we can mold and explore its new possibilities. It was applied more than once in literature, for example in “Clockwork orange”, so why not apply it in advertising? **Can you point out some good practices?** There’s so much commercial clutter these days, that it’s easy to overlook a real gem. But what I really liked and what got imprinted to my memory, even though it was last year, was a social media campaign for Polish vodka. It played with the idea of “socializing” in the more traditional sense. The whole campaign was called “social table” (“stół społecznościowy”) and mocked social media a bit, comparing face to face meetings with virtual ones, but did it with gusto and rare kind of wit. I really marveled at how ballsy that was to mock the actual platform they were using, and how they were able to omit all the legal problems with advertising alcohol. Maybe because vodka served more as a background for the idea? Anyway, judging by the reactions, the reception of the campaign was rather enthusiastic. **And what makes you cringe?** Oooh, you’ve opened a Pandora Box with this one, there’s a lot of stuff. But first, let me diversify because there’s a good cringe (a cringe which is deliberately used, hence Budwiser’s “Real men of genius” series of ads that makes you laugh despite cringe-y men depicted there) and a bad cringe. The latter, to name the few: shamelessly sexist adverts (yep, no matter how “woke” we are, they’re still there and going strong), brands brainlessly using youth slang to sound cool (while they don’t), claims that rhyme, taking a popular song and replacing original lyrics with CTAs, absolutely ALL radio ads for medical products and health supplements. Also, as a mother of a 4-year kid, I hate all the ads that try to convince me about chocolate cream packed with palm oil and glucose syrup being a wholesome meal and a good start of a day. I mean, have you ever seen a kid with a sugar rush, people? Run for your life! I’d respect those brands much more if they went with brutal honesty and real parental insights. Imagine calling the popular milk sandwich “the ultimate bribe you can give to your children to make them eat the broccoli”. That would be something! Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Like Human to Human. Watch Performante’s Employer Branding Campaign > Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest spot, Performante ... Jul 18, 2018\ Adriana Bąkowska **Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest** [**spot**](https://www.youtube.com/watch?v=6aZJ1wETLeA\&feature=youtu.be)**, Performante proves that diversity and authentic personality are not only empty slogans. The message is clear: be proud of being the real you — even at work!** The campaign fits into the world’s growing HR ‘Human to Human’ (H2H) trend. As Employer Branding expert Tina Toutounchi says, it’s all about a partner style communication as well as creating an individual relationship so that a worker doesn’t have to wear any mask when entering an office. He or she can talk about his/her interests, opinions and habits enjoying full acceptance of a team and people in charge. For this person work-life balance lasts 24/7 — even at work where he/she can really share all passions with colleagues. At the same time the company attracts the most interesting personalities, helps them to develop and forms a loyal and creative team, benefiting at the same time from their out-of the-box thinking — Tina Toutounchi emphasises. She says that her digital agency considers its workers as the best ambassadors. ‘They support us on every Employer Branding activity — even the craziest one. Well, they also want not only to work with the top specialists but build a great team, in which members fit the organizational culture. That is why employees of Performante showed their real personalities, hobbies and passions in the video. Some of them may look quite surprising — for example cosplay which is wearing costumes and fashion accessories to represent a specific character’ — Toutounchi explains. She added that Performante’s new members can definitely expect a real mixture of diversity and multiculturalism. **Quite an Employer Branding** The energetic video is not the only Employer Branding action that has been recently undertaken by the agency. The company has also created a Performante University — a special educational program that lets workers choose and take some interesting courses and workshops at the most prestigious institutions such as the Universities of Harvard and Berkeley. **About Performante** Performante is a digital agency present in 130 countries all over the world. It currently employs 50 employees of 8 nationalities including Polish, Brazilian, Spanish and German. As it manifesto ‘Design, scale up, predict your future” says, the company’s core activity is building comprehensive brand strategies, designing digital products and services, scaling them up and predicting their financial future based on own analytical tools. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/you-can-get-attached-in-any-reality/) #### [You can get attached in any reality](/blog/you-can-get-attached-in-any-reality/) [The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ...](/blog/you-can-get-attached-in-any-reality/) [Performante\ Jul 14, 2020](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/you-can-get-attached-in-any-reality/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Media Buying: Then and Now > In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ... Nov 19, 2018\ Suleyman Koyuncu **In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses.** It’s not a secret that simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences. These days, you need to know that media buying isn’t what it used to be. The field has a massive competition rate with a huge demand from consumers with rich interests; therefore the change was expected until the supply of ad space became far greater than demand. Let me explain how media buying used to be: Then: > • The process was much slower > > • There were limits to the target audience > > • Difficulty reaching publishers > > • Media buying was bought and sold by humans > > • Limited ad formats Now : > • The process has become faster than ever, and now media buyers can buy media from platforms such DSP and Adnetworks. > > • Software has more possibilities to target demographics and context, rather than inventory. > > • New communications methods allow us to access a great pool of publishers. > > • New platforms such as supply-side-platforms allow us to increase the processing power, making it much quicker. > > • Many new ad formats inside social media platforms, search engines and also native ads have been born. It’s really important to keep a close eye on tendencies and to keep studying in order to develop new strategies to keep being competitive in the market. This is all just within the last five or ten years; imagine how much different it will look several decades from now! New technologies do not always mean the loss of jobs. The invention of the print press actually created a lot of jobs back in the day and we’re going to gain jobs as well through all of this, but it’s guesswork which jobs we’ll gain. Accordingly to [Future of Everything](https://www.futureofeverything.io/whats-future-advertising/), the next decades of advertising will be much more personalised, trusted and based in technologies like the Internet of Things and Virtual Reality. Imagine how cool would it be to actually experience a story instead of just reading about it in a text? Imagine how much more meaning that has to an audience! **How do you imagine that media buying will be 10 years from now?** Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) #### [Performance Marketing dictionary — 33 terms you need to know](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ...](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Isabela Hatem\ Mar 13, 2018](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA: A Story Behind An App > Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ... Aug 4, 2017\ Dawid Wnuk **Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the idea, for that matter) any good? You will be the judge.** ## **THE ORIGINS** Since my early years I have had an affinity for computer games. An affinity, I have to admit, I have not completely grown out of despite having already celebrated my 30th birthday. I have been part of the first Polish generation, who had a chance to learn letters on a keyboard and to play their first game before going to school. My precious Atari, paired with an audio cassette player, introduced my to Adventure, River Raid and Dungeon Master. And then, as if being an introduction to the 90s, and for me to the primary school, I got my first PC. 386SX 33MHz processor, 8MB of ram, almost 200MB of hard drive and a floppy drive (the big one of course). It was magnificent. What this hardware needed was, as is always the case, software. And the 90’s supplied generously. These days much of my cunning went into making my parents believe I was fast asleep those late nights when in reality I was guiding my civilisation towards world domination, becoming a railroad tycoon or, a bit later, saving the world from a hell lord and his countless minions. The games were different but what remained the same was an intellectual or tactical challenge and the thrill of a hard earned victory. ## **OUT WITH THE OLD, IN WITH THE NEW** Knowing all this about my youth you can’t be surprised to learn I continued to play games through high school, college and even beyond that. This means I’ve had a first-row seat to observe all the changes that gradually crept into one of my beloved means of entertainment. At first look the most prominent is of course the huge technical quality leap — in terms of graphics, sound and interaction methods. But this development was not surprising — just natural evolution. The changes that really caught my attention don’t concern technology but game writing. First of them was, in the biggest part, brought by the popularisation of game consoles. They moved gaming into the living room reaching broader audience, making gaming sessions more frequent, shorter, faster-paced and, more often than ever before, involving more than one person at a time. The results were in line with what happened in the other industries (think music, literature, cinematography) in the period of their popularisation. The shortest (and least dramatic) way to describe it is: giving in to popular demand. By no means did this affect every single game. However on average they became much simpler and more accessible, less challenging (at the cost of being instantly fun to play), with gameplay requiring dexterity and reflexes rather than intelligence. The challenge, and satisfaction in overcoming it, gave way to arcade entertainment that you can easily share with others. Needless to say, I was disappointed. ## **A MASSIVE TWIST** Fortunately, this disappointment quickly changed to hope at the sight of a new development. Somewhat ironically, what allowed games to get their complexity back was the next step of what made them lose it in the first place. Increasing amount of simultaneous players. The new name of the game spelled MMOG. MMOs, following the success of World of Warcraft, started featuring advanced mechanics, offering never-ending challenges (best of them PvP oriented) and demanding long-term engagement. Oh, and one more thing. Farming. Now if you think it involves crops or livestock, check out the [definition here](https://www.techopedia.com/definition/19278/farming). Alternatively, you can take a much more fun route and [watch experience farming South Park style](https://www.youtube.com/watch?v=dAxZVZgpmI0). So there I was, playing such an MMOG — Guild Wars 2, looking at my dungeon raid party. Out of five members three were wielding the mighty Eternity — hardest legendary weapon to craft in the whole game. One you can’t get without a significant amount of farming. How much exactly? This is what I was wondering at that moment. Promptly I laid out the resources needed to craft Eternity and estimated farming time needed. You would expect it to take hours, right? Well, wrong. It doesn’t. It takes weeks. And if you make it a full time job — 8 hours daily with weekends off, it would take over 3 months! Now think of the dozens of such items in this game — since players need multiple to complete a functional equipment set for their character. Think of the number of people playing Guild Wars — 8 million worldwide. Finally, think of how many MMOs are there out there and that Guild Wars doesn’t even make it into top 10! What if, I thought, this same mechanism could be used to make people use even a fraction of this massive (pun intended) amounts of time do do something better, more useful… I had the tool. What I still needed was a goal. ## A HYPOCRITE LIKE ME I have long believed, that in modern world every industry, even the most money-driven of them all, offers opportunities to contribute to the good of the society and the world. Opportunities each of us should actively look for and seize. Marketing is a profound example for this thesis, due to it’s exceptional capabilities. I encourage you to read more about how brands and agencies are already changing the world in [this article](https://www.linkedin.com/pulse/cannes-lion-species-migration-map-part-33-changing-world-dawid-wnuk). No wonder then, that what I started looking for, was not a business application of the tool, but rather a cause. Another thing apart from a game-enthusiast, that I have been for quite a while is a feminist. Male feminists are a curious bunch. They can be generally divided into two groups. Those who know they are hypocrites, and those who don’t. Painstakingly, I belong to the first, far smaller group. A vast majority of all men when asked are going to speak out for 100% equality. Unfortunately, as statistics tell us, almost none live up to those ideals (even if they honestly believe otherwise) in everyday situations. A crime I am guilty of as well. I have thus chosen to tackle one area, that perfectly reflects this tendency. Area where women do most of the work (especially in conservative societies like Poland) despite both sexes agreeing, that this should not be the case. House chores. ## IT’S AN APP! The concept for the app slowly crystallised. Yes, an app. Don’t act surprised, everything is an app these days, so why not this? Anyway, we were looking at a gamified rivalry between two partners, with points awarded for doing real life house chores and the goal for both partners being to achieve a split as close to a perfect 50/50 as possible. It felt like a good fit between the cause, the mechanics and, importantly, the target group. Women were never going to be a problem. They would gladly take the opportunity of showing their partners how much work they do daily around the house and be happy to encourage a fairer split. It was the men the app had to appeal to, and in two separate ways. Firstly, to attract them, and then, to keep them playing. A popular gender-related stereotype says, that if you want a man to do something, confront him with a challenge. As with most stereotypes, there is some truth to it. I’m sure you’ve heard those words. “What? I can’t do it? Of course I can! Watch me!” And for all those times you did, it was surely the uglier sex that was responsible for a vast majority of them. So this is what the app does. It screams out a challenge. OK, so you believe in gender equality? Good. Now put your money (or time and effort) where your mouth is. Now that he’s taken up the challenge how do we ensure it’s not just a fleeting attraction? This is where farming (remember?) comes in. As we know from modern games (users of which are — still — mostly male) in order to farm a virtual items, currency or points people are willing to do the most boring, repetitive tasks. Kind of like, I don’t know, house chores? Why can’t farming be brought to the real world — your own home? The tasks you do here aren’t any more objectionable to virtual farming. However, they bring a visible effect and satisfaction. And the points you collect — compared to any in-game currency — have much greater value. They are an an investment. In future free time (“see honey, I’m ahead of you this week, and there happens to be a match this evening…”), in bragging rights (“there, I told you I can do it”) and in a very rare badge. That of a non-hypocrite. And, perhaps, in something even more valuable… A better and happier relationship. [www.getmicasa.pl](http://www.getmicasa.pl/) _— feature story by Dawid Wnuk originally published on_ [_WeLive.Digital_](http://welive.digital/) _—_ Other related [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) #### [Autonomous Cars: The Present, The Future And The Marketing](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ...](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Dawid Wnuk\ Jul 26, 2017](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head? > There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the... Dec 15, 2022\ Monika Siara-Bramora There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the behavior and motivations of a particular generation in the labor market. Effective communication that considers each generation allows organizations to attract quality candidates and build an engaged community around the employer brand. **Who is Generation Y?** These are people born between 1982 and 1995 (dates may vary according to sources). But remember that generational profiles are always created based on those born in the middle of a generation, so people born on cut-off dates could identify with two generations at the same time. The ones born between 1977 and 1980 may have Generation Y and Generation X characteristics, while people born between 1993 and 1998 are similar in their behaviors, needs and motivations to Generation Y and Generation Z. Generation Y is most referred to as the Millenials, as their representatives entered adulthood in the years around the entrance of the millennium. As early as 1994, The New York Times drew attention to what it called ‘millennial thinking,’ which it called an over-appreciation of new technology. A burgeoning culture marked by a ‘pursuit of the outer edge of computer technology’ was compared to the social revolution of the 1960s. Millennials grew up in a time of rapid technological development, and it was undoubtedly the widespread access to new advances that influenced their perception of the world and relationships. Millennials stand out for their self-confidence, orientation to performance, high ambition, open-mindedness, self-assurance, and entrepreneurship. Their constant willingness to develop allows them to acquire high competencies. Representatives of Generation Y are looking for challenges at work that enable them to fulfil their professional ambitions. Their traits have made them an ambitious and persistent group in the labour market. **Generation Y at work — what makes employer brands interesting for Millennials?** Millennials mostly expect concrete and regular feedback, opportunities for development and appreciation of their work. Generation Y is much more willing to change jobs than previous generations, even if this is combined with a change of residence. Millennials are not driven by borders when thinking about their careers — as many as 71% of [PwC](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) respondents state that they plan to work abroad at some stage in their careers. On the other hand, it should not be forgotten that work-life balance is an essential aspect of life for the representatives of generation Y, for whom work and ambition do not have to be the only meaning of life. **How to attract Millennials to the workplace?** Certainly, they will pay attention to the talent development programme, career paths, issues management and work-life balance. Examples of content that people of generation Y may pay attention to in this context are case studies of individual employees (if their dynamic development took place within the structures of a particular, single organization), in-depth descriptions of promotion paths available in internal communication and the availability of tools facilitating work-life balance. [The Gallup report](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) points out that, for Millenials, earnings are not the most important thing but a sense of meaning and fulfilment in the workplace. What is important to them is the narrative of the workplace — collaboration rather than fulfilling a framework of rigid responsibilities. **Where can Generation Y representatives be found?** [Almost 100% of millennials use the internet](https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/), which means that online channels are the best ways to reach this generation. The rate is higher than that of the younger generation in the labor market — Generation Z. Millenials make up the largest multi-network in social media. [The most significant percentage of millenials have accounts on Facebook (88%) and YouTube (87%) — not surprisingly, after all, these two platforms are responsible for the Internet revolution that took place while they were growing up. In third place in terms of accounts is Facebook Messenger (79%). Outside the podium are Instagram (76%), WhatsApp (76%), Twitter (64%), LinkedIn (47%), Snapchat (43%), Pinterest (41%), and WeChat (30%)](https://www.gwi.com/hubfs/Downloads/GWI%20report%202021%20-%20Millennials%20-%20Social%20media.pdf). However, the number of accounts owned does not equal the frequency of content consumption on each channel. Generation Y women are most likely to choose Instagram, followed by WhatsApp, with Facebook closing the podium. Men, on the other hand, are most likely to use Facebook, with WhatsApp coming in second again and Instagram in third place. It is easy to conclude that Facebook and Instagram are the channels to consider when planning image or recruitment campaigns. **What kind of online content do millennials consider interesting?** This generation has grown up with the changing, evolving internet. They can distinguish which content is more engaging and attractive and which is less so. They pay attention to content, quality and expertise, resulting from their desire for constant development and familiarity with quality content. One marketing technique that, in the case of millennials, can help capture their attention is [storytelling](https://www.entrepreneur.com/article/385222). Generation Y are used to listening to different stories and becoming attached to fictional characters. Storytelling ramps up the quality of content and increases audience engagement. Be sure to pay attention to this when creating assets for a campaign, planning a recruitment or branding video script, or creating an expert podcast series. Video is the most engaging content on the internet — but in the context of generations, this type of content is most often consumed by the youngest generation in the labour market — Generation Z. In the second place, however, are users between the ages of 25 and 34, who can be categorized as millennials. [As many as 6 in 10 millennials prefer to watch a corporate video than read a newsletter. By contrast, 1 in 2 Generation Y representatives will only read an email they have received from an organization if it contains a video](https://ecommercefastlane.com/video-marketing-to-millennials/). The above statistics don’t lie — video is the format that is best and most readily absorbed by millennials. This is supported by the fact that up to [76%](https://ecommercefastlane.com/video-marketing-to-millennials/) of the generation’s representatives ‘follow’ companies they like on YouTube. Certainly, podcasting is also worth considering as a quality type of content — millennials are the most likely to consume this type of content. Representatives of generation Y rank first in terms of weekly consumption of podcasts — [43%](https://www.lairedigital.com/blog/need-to-sell-to-millennials-video-is-the-answer) of the generation listens to them regularly! **What kinds of podcasts are interesting to millennials?** [44%](https://www.responsiveinboundmarketing.com/blog/why-is-it-so-hard-to-market-to-the-millennial) of the generation is more willing to believe and trust a stranger. Why are these statistics interesting in the context of content? We trust strangers whom we consider to be experts on a given topic. Access to the internet has led millennials to seek answers to their questions right in the online world. A company’s technology, marketing or talent management podcast can attract candidates to an organization and help build its image. **Communicating with the millennials: What should not be forgotten?** The communication structure with Generation Y should include all the aspects most important to the generation concerning their motivations and needs. Expert content that supports self-development draws attention to work-life harmony, reinforces their already high ambitions and promotes self-confidence. Entrepreneurship can also attract the attention of this unique audience. At the same time, the high quality of the content, its naturalness and the appropriate diversification of content between the most engaging formats cannot be forgotten. When creating content, focus on its factual and visual value, try to interact individually with the user and remember the legitimate message, which should reflect the real situation and the look of your organization from the inside. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) #### [Employer Branding — a fleeting trend or a necessity in the new times?](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Monika Siara-Bramora\ Jul 13, 2022](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Moving to a new office — case study by Performante > “Don’t forget about your employees” First of all, I wanted to tell you why we decided to change the office and start our big project of relocation. Our old office has been our second home for the last 3 years ... Oct 11, 2018\ Tina Toutounchi **“Don’t forget about your employees”** First of all, I wanted to tell you why we decided to change the office and start our big project of relocation. Our old office has been our second home for the last 3 years and we left there a lot of great memories. But with the growth of the company and the expansion of our team, we were slowly missing the space. There was also another important issue, that always has a big impact on the corporate culture — we wanted to work in a place with which all employees can and want to identify. These were some of the reasons why we moved to the heart of Warsaw. To the place where we are happy to come not only from Monday to Friday. To Hala Koszyki! But the relocation is also connected to ubiquitous stress, deadlines and a huge number of formalities. How can you do it in a way that you don’t forget about the most important factor: employees, for whom it is also a big change? How to prepare the team not only to change the environment but also for the new structures and procedures, that will soon take place in the rapidly growing company? 1. **Transparent communication** We didn’t want to share this information just like that. We wanted to enjoy the big day with the whole team. That is why we started everything with a big announcement of the good news. We met under the pretext of an integration meeting in a mysterious place. Taxis were waiting for us at our old office and took all of us to one of the restaurants in Hala Koszyki. After lunch, the team was invited to go upstairs to the 5th floor of the building, where we found out that we were standing in our new office! In the following six months everyone was able to follow the progress of the renovation works: the photos were systematically sent to all employees of the company and the “suggestion box” was waiting for suggestions and requests regarding the new office the whole time. Our company now has got the space to double the team: it is also a good time to plan other actions. We have started working on our intranet and the new welcome book. It will help us to communicate effectively with new employees and to onboard them as soon as possible. **2) The right moment** We planned the grand opening on a warm spring day: June 1st, in Poland known as Children’s Day. During this period, apart from the coordination of all formal and organizational activities, we also created a video depicting the renovation work in our new office, followed by the opening and functionality of the new space. Performante at Hala Koszyki **3) More space to fill** As I already mentioned, we are constantly enlarging our team. Being on the first day in a new office, employees have the right to be distracted and absorbed by the novelty. But you also have to remember to devote enough attention to the new people who may feel lost, too. That is why it was worth to get them familiar with the rest of the team earlier. A week before we were supposed to do the relocation, we organized an integration event for our team and eight new people. Let’s not delve further into details, it’s been great. 😉 At the new office, we also had the opportunity to make some small rotations, which we weren’t able to do in the previous office. You should remember to catch the chance to integrate everyone quickly and onboard new employees in a logic order. **4) Last but not least — GRAND OPENING** In addition to the official invitation e-mail and cutting the festive ribbon, you should also remember to plan some small but nice details: custom decorations, beautiful cake and delicious snacks. You can think about some additional activities. For instance, our employees received a puzzle with instructions on how to find their desk in our workspace. Their belongings were packed in identical boxes and waiting for them under their desks. They each found there a beautiful welcome box as well! _Have our employees felt involved in such an important event for the agency?_ _Of course! The strength of the company lies in a great team! :)_ Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Online business scaling — strategy, consistency and courage! > A company’s development is a continuous, complex, often unpredictable and always very demanding process. There is no specific guideline ... Sep 18, 2018\ Maria Dulnikiewicz A company’s development is a continuous, complex, often unpredictable and always very demanding process. There is no specific guideline as to how and when to start such an investment. It is always an individual business decision, supported by a set of assumptions and observations that appear successively and “foretell” the further fate of the organisation. This is the moment when the company matures enough that it begins to create its own identity and more and more processes are going according to plan, and it is not only driven by the so-called momentum. **This maturation, despite the fact that it is hyper-optimistic, carries many risks.** For almost five years I have been investing all my skills, experience and enthusiasm in the development of a worldwide interactive marketing agency, and I have seen a huge amount of young, fast growing companies going through similar stages. Sounds like a lot of question marks? Yes. When scaling up any business, all those involved in such a venture are faced with a lot of new products and they’re constantly thrown into the sea of unforeseen situations in areas that are not their area of expertise. How do you know where to go? How can you plan business activities aimed at company development, especially if they are happening in a modern and dynamic environment which is now mainly digital? **FIRST: WHEN?** **1. Your network of clients and business partners grows stronger, and the number of projects and orders exceeds your current processing capacity.** You run projects efficiently and start to notice additional, complementary services towards which you can develop. You are polishing your level of expertise and every subsequent project you find yourself completing with increasing efficiency. You have a solid history of successfully completed projects. You get more orders through word of mouth. The first success stories are very motivating and encouraging for a new company. Remember, however, not to build a company’s development strategy on a too-small sample of successes. Do not get overly optimistic and ensure that you realistically assess the opportunities that arise. **2. You realise your business goals and 120% of the plan becomes the norm.** In other words, you repeatedly exceed your short and long-term goals. **3. You have a solid cash flow and a large portion of repeatable sales.** In addition, if necessary, you can generate a stock of funds. Optionally, you have access to external financing. **4. You have a structure prepared for scaling.** You can predict which competencies you will need at every stage of development. You create and train a solid management team. **Important**: The human factor will play a key role in the development process of your company. Build the structure from the top and start with the so-called “A-players”. The right people in the right positions will help you build an effective structure. Look at your recruitment process. Define the most necessary skills for your company and think about how you verify their level when recruiting new employees. **5. Define and implement the most important business processes in the company and use tools for tracking and analysis.** On the basis of the plan on a larger structure you create, make and freeze the standards and procedures. You may need to use different tools depending on the types of projects you are performing, and not work to one rigid format all the time. **6. You, as a leader, are mentally ready for scaling.** You have a vision of this enterprise, you feel your mission and you have the motivation to go into the unknown. You do not respond only to an unprecedented opportunity, but you consistently set and follow long-term goals consistent with the current, short-term assumptions of your business. **SECOND: HOW?** **1. Define your approach.** Are you conquering the whole world or are you starting in a specific region? Do you promote all your services or place your emphasis on a specific business line? How quickly, broadly or gradually you will grow should be clearly defined in your strategy. **Important:** do not try to do everything at the same time. Positioning a company in a given service category is a very important issue. Training in a specific niche is usually a significant competitive advantage. What if you do not know which direction to develop best in? Complete small internal projects and monitor the results of these. Select what is best for you and the team, ensure it is consistent with the overall development strategy of your business and begin to build your business in this direction. **2. Talking about the strategy**: **prepare it as accurately as possible.** A concrete action plan is an absolute basic requirement. Accidental steps can turn out to be very risky. The strategy should be simple but very concrete. **Important:** save your short- and long-term goals and verify that none of them are mutually exclusive (e.g. I sell services at prices higher than the market average, but I want to reach the offer to small and medium-sized companies). At every stage of your development, stick with your prepared action plan. Estimate the time needed for the implementation of individual activities. Think about having a plan B where there are a lot of unknowns. **3. Surround yourself with and talk to experienced people who have undergone similar stages.** Prepare for yourself a list of conferences and networking events that you want to join. Reach for literature! Confront your assumptions with experts and submit ideas for discussion. There is nothing more valuable than the factual assessment of your situation by an expert from outside. This will allow you to supplement your strategy with issues that you did not think about yourself. If necessary, you can make modifications to your assumptions early enough. **4. Plan your — very important — role in the entire development process.** Get ready to work on the big picture. Start limiting your participation in the daily activities of your company. Scaling will require 100% of your involvement, while daily servicing of existing business will have to be delegated to the right people in your organisation. Your operational activities should gradually give way to strategic activities. **Important:** I know very well that delegating is an extremely difficult task. The sooner you realise that micro-management is not conducive to the development of the company and the division of duties is needed to build a healthy structure, the greater your chance of success. Deploy and train key people in person — this way you know they are trained to the standard you want them to be, so you will feel more confident trusting them. Define reporting lines, identify critical points and regularly check key areas. **5. Avoid the “let’s do everything quickly” trap.** The first successes are a huge motivation, but don’t risk the situation by being too optimistic based on these successes. Stick to the plan and act step by step. Follow the results of actions, stay flexible and adjust your strategy to the existing situation. **ADDITIONALLY: WHAT IS WORTH KNOWING AT THE START?** **1. When planning the development of the company, do not confuse growth with increasing scale of activity.** Growth is a general increase in the company’s revenues, which goes hand in hand with increasing costs. Scaling is increasing revenue at a faster pace than rising costs. Growth and scale require completely different strategies! More useful concepts and information can be found in the book “Scaling Up: How a Few Companies Make It … and Why the Rest Do not” by Verne Harnish. **2. The development of the company is a kind of experiment.** The better the whole process is planned, the greater the chance of its success. Nevertheless, a lot of questions and final answers to important business questions will be experienced and explained on the go. Do not require comprehensive knowledge from the very start. Fill in the gaps and competencies by working with those more experienced than you. **3. Get ready for a lot of twists and turns.**: There is a high probability that many of your assumptions will turn out to be wrong. This does not necessarily mean failure. Stay flexible and always think strategically. In most cases, there are probably alternative outputs. **4. Get ready for failure.** Perhaps even a lot of failures (again, I recommend “Scaling Up: How a Few Companies Make It … and Why the Rest Do not”). As the organisation grows, the overall number of tasks and challenges that you will face will grow. And just like everywhere, not everything can be done one hundred percent. Probably the most valuable learning will come from failures, so instead of giving up at your first failure, observe what the situation is teaching you. Learning through experience is the best way to improve your qualifications! My path and constant development of Performante is the most difficult and the most immersive task I have ever had to face. A large number of successes and failures shaped how the company functions today and what the further plans for its development and scaling are. It is still too early to advise me: “yes, move forward” or “no, it certainly will not work”, but after fascinating years of intensive work on the development of the company I can certainly say that the greatest satisfaction for me **is getting richer experience that successively replaces ordinary intuition.** Are you planning to scale the company? I recommend the following items: 1. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, Reid Hoffman 1. Wisdom at Work: The Making of a Modern Elder, Chip Conley 1. The Job: Work and Its Future in a Time of Radical Change, Ellen Ruppel Shell Other related [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/here-comes-the-human-show/) #### [Here comes The Human Show!](/blog/here-comes-the-human-show/) [Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene ...](/blog/here-comes-the-human-show/) [Adriana Bąkowska\ Jul 23, 2018](/blog/here-comes-the-human-show/) [Read more](/blog/here-comes-the-human-show/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Opportunities often come in forms and shapes that we don’t recognize > Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect ... Jun 18, 2020\ Performante **Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect. The know-how gathered by our Warsaw’s team can be successfully and efficiently used to help and empower Colombian companies. Meet Daniela Torres, Head of LATAM, who is responsible for Performante’s operations in that region.** Daniela Torres, Head of LATAM **Let’s start with a bit of a background check. What are your career experiences up until this moment?** I am a lawyer… yes, a lawyer. So I had a rough start because I discovered that my studies were not my passion. I started searching for different career paths and because of life circumstances, I was given the opportunity to work in sales and to have huge responsibilities in a short period of time. I had to learn faster than fast and I had to be accountable for my responsibilities, which gave me a lot of knowledge. I worked for a lot of time in the appliances retail business, and, when I felt there was nothing new there for me, I went out and looked from scratch for a different opportunity. That lead me to WeWork which lead me to Performante. **What made you join a Polish company operating in Colombia?** Well, when I met Maria Dulnikiewicz I only knew two things, first, that my time had come to choose a path that would take me where I had pictured myself, and, second, that I would find that path allowing myself to think out of the box and searching for opportunities in the unknown; opportunities often come in forms and shapes that we don’t recognize, so we have to be open-minded and ready for when they come. A Polish company that I had never heard before, just happened to be my chance to prove myself, to put in practice all the knowledge I had gathered and to pursue my ambitions. Also, I just clicked with Maria right away and that made me comfortable enough to take a leap. **Thanks to that you are now in Performante taking responsibility for a very important market for us. How it is to develop a business in Colombia?** Developing a business in Colombia is a complete challenge, but… it represents huge opportunities. The downside of developing a business in a third world country is that you often find many obstacles and things just don’t go by as fast as you’d like. Nevertheless, it is a terrain where not everything has been said and done, and that means that (depending on what you are offering to the market), your business value proposition can be unique and really change people’s and businesses’ lives. That is our case with Employer Branding, Performante has the advantage to every other company in our market. Also, I think it is important to say that in our country, people are very open and always willing to give you an opportunity. You can call the CEO of almost any company and they will very likely take your call; when they do, it’s time for your magic. **Right now our Bogotean branch focuses a lot on Employer Branding services, do you think that it has good potential on the Colombian market? What is that the companies in Colombia need right now?** 100%, we have all the opportunities. Right now we just have to bear with the situation and never stop searching and planting, it is just a matter of time that we get to the top. Traditional big companies in Colombian are feeling threatened by multinational and startups that are very aware of the importance of communicating with their people and to position themselves to attract the right talent. Therefore, they need to learn fast and to adapt even faster, and… when they start looking we will be there (if we haven’t found then first). **You’ve met and talked with the representatives of many companies — do you have any thoughts on that, are there any topics that repeat?** Yes, one topic that always appears, all of them are totally aware of the complete necessity to communicate correctly with their employees and to attract correct talents. **Recently we prepared a** [**special report**](https://perfo.me/Informe_EB_Colombia?fbclid=IwAR2aTWlgECUf3fRSC-D8r-SA1w0qVuM1KWeakl-3mBCmW7O8sCXXsepAr6Y) **about employer branding in times of a global crisis — are there any conclusions that seemed to you the most important?** Yes. The most important conclusion is that all of them considered the importance of having a clear, and in continuous execution, EB strategy as their guideline to communicate correctly with their employees. Also, it was nice to know that, when times got tough, all of them thought first in their employees’ health, in how to help them go through this crisis both as employees and as human beings. What this demonstrates is that they are very aware of the importance of having happy, satisfied, and committed collaborators. **Our team taking care of Employer Branding activities operates mostly from Colombia and Poland, do you think that being from such different countries can work out together effectively? Or maybe we are more similar than anyone might think?** Surprisingly yes. At the beginng, when I first joined the team, I have to say that I really thought it would be complicated to receive information in Spanish and to share it with a team that is not only not familiar with the language, but also that knows very little about our culture. Well, it turns out that every single one of you is so amazing in what you do, that you have no obstacles ahead when it comes to delivering only the best to our clients, I am really amazed. Also, I do think that our cultures are much more similar than what we all think they are. **What are your impressions of working with a Polish team? Be honest!** Only the best! Unfortunately, I haven’t had the chance to meet you all, but even in distance, they have managed to make me feel part of this family! I’ve also learned a lot from everyone! **Hundreds of emails, tons of meetings (even though right now they are held online) — how do you keep it under control?** I am just a nonstop person, I like being busy and, therefore, I hate not having what to do. I like to push myself to accomplish my objectives so I try to look for every single possible way available to achieve them. I want to prove that I am valuable and capable… that is still to be proven, Covid-19 stood in my way. **To summarize, let’s talk about the future — where do you see yourself and Performante in few months?** I picture myself having a very capable team with development opportunities, working with both recognizable and nonrecognizable brands, old and new, big, and small companies throughout Latam. I picture Performante being recognized as a voice of authority when it comes to EB and receiving a lot of requests for meetings, proposals, and projects. I picture Maria and myself being interviewed about our success story in LATAM. ;) Other related [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Our Philosophy > Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ... Aug 6, 2020\ Performante As Performante, a few years ago we said “**yes**” to expand our portfolio of services. And it’s been a beautiful, challenging shift ever since. Today has come and we’re still on the “**yes**” side of things. Why does this affirmative word mean a world to us? Because it captures our mindset in the best possible way. Through the course of those years, we’ve learned that the future is not a distant concept matching with “innovation”, “changes” and “unknown”. It’s something which, day by day, small step after small step, is happening here and now. We say **yes** to shaping this future every day. **Yes** to having a say in it. Because of the way we see it, the future is not just “happening” — to some extent we make it happen. We’ve learned that there’s nothing certain in this world. The situation on the market is always dynamic. Saying **yes** doesn’t mean following all the trends and accepting the status quo. It means “**yes**”, we’re ready to react”. It shouts “**yes**” we’re here to bring on new ideas”. It seems we’ve been “agile” without calling ourselves that way. We’ve also learned that we can’t be winners all the time. We say **yes** to the bumps on the road. It doesn’t turn us sour nor burned out. We quickly recover, because we say **yes** to understanding the rules of the industry we’re in. It’s sometimes harsh, always demanding, but at the end of the day — also very rewarding. And we say **yes** to the satisfaction with the good work. We say **yes** to big ideas and small starting-up concepts. We say **yes** to seeing the opportunity in different areas and yes to trying new things. But most of all, we always, always say **yes** to the people who make the Performante we know and love. A vibrant, energetic place buzzing with ideas. There’s always yes to the initiatives and boldness. **Yes** to being yourself. **Yes** to the creative battles. **Yes** to the different opinions and voices. A big, loud **yes** to the steering career the way one wants. And last but not least, to the laughter and fun. Saying **yes** on our daily basis may come easily, but it’s not easy. On the contrary, it takes a lot of courage and stamina to say **yes** and dive in. We may be a small agency, but in each small step, each “**yes**” along the way, there’s a bigger, greater future. Do you want to have a say in it? Say **yes** to us. Other related [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher > If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ... Nov 26, 2020\ Performante If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. _Bon voyage!_ **7 Je Suis Comme Je Suis**\* What’s with the narrative “I know I know nothing but I am me and this is who I am” and the creator’s strong belief it also works for marketing relations? It breaks down like this: Emily goes for a meeting with the world-famous fashion designer, Pierre Cadault. Her boss asked her for dressing up appropriately for the occasion and what stunt does Emily pull? She wears a cheap charm bag from some designer which causes Cadault to flip and throw her out from the meeting, calling her “basic” and “tasteless”. Our _poor_ girl almost sabotaged the possible cooperation with the designer at the very beginning, and yet, she pursued him at the ballet performance, giving him an oh-so-American-chick-flick speech about people like her, who can’t afford designer’s collections, but driven by the admiration towards them, are buying some petite stuff like bag charms. She even says that people like her (with cheap taste, but aspiring) is who the designers _need_ the most. Emily clearly forgot she’s not in Kansas anymore. And she forgot she’s not selling the vaccines, so the “common people” narrative would be here for nothing. But in Darren Star’s universe, this is something inspiring and eye-opening for the designer. So much he demands her for the next meeting with the Savoir. **8 Banalité**\* As much as I understand the self-referenced American culture, which is eating its tail for many years, I can’t understand why someone decided that said American pop culture could be a “mental” bridge connecting the French and Emily herself. She wins the designer’s attention not because she tries to understand his perspective nor his creations, but because they both binge-watched a teen soap TV drama “Gossip Girl’. It’s never Emily stepping up and deepening her knowledge on the French side — her perception of Paris is set by other American productions like animation “Ratatouille” or Buzz Luhrmann’s “Moulin Rouge”. She _tried_ to read Simone Beauvoir in college and _likes_ Van Gogh’s “Starry Night” painting, but without all the biographical context and the period nuances. As much as the shallowness of the advertising world is widely known, she should at least try to look for some indigenous insights. Oh, actually she comes up with one — she threw the word “poetry” into the claim for the perfumes because of course, it will be highly appreciated in the land of Rimbaud and Verlaine, right? **9 Coups et Blessures**\* If Emily has a master’s degree in communication (which she likes to show off with more than two times in the series), doesn’t she know that mastering the language of the community you’re about to step into is crucial to communicate? Of course, English is now the lingua franca of the world, but still, doesn’t she know how better would she connect with the natives? But nooo, she throws her “_bonjours”_, “_tres biens”_ and _“mercis”_ to her speech and she feels she’s done enough effort for her stay. She didn’t even bother to learn the insult she was about to backfire at her unpleasant workmate — the voice translator did this job for her and that was more of the low blow than the insult itself. **10 l’insouciance**\* Why on Earth for the promotion of the prestigious brand for watches, Savoir has chosen the average, pretentious American movie star as its brand ambassador? She’s primitive, vulgar, and shows no class whatsoever. Does the show creators not know that the brand ambassador is always cautiously picked up to fulfill the publicity requirements? Funny as it is, our master in communication Emily supports the idea and she even says she likes the actress and her roles. When the said actress runs away from the meeting with the expensive watch on her wrist to hit the town, Emily is all doe-eyed and surprised. Didn’t this communication mastermind predict the actress is quite young, therefore thoughtless and eager for some sponsored fun? They almost lose the very expensive watch and the client because of the actress’s recklessness. And why on Earth Emily, without any second thought, immediately agrees to sign the papers to make herself in charge of the watch? 11 **Sublime\&Silence**\* Emily is impulsive and seems like a force of nature sometimes, but, as a master in communication, she should probably know _something_ about the rules of loyalty. If she works for the agency which broke up the cooperation with some brand, she should consult her plans to win the client back with her boss. But, as you may guess, she doesn’t. Instead, she goes to the event for influencers and lures the cosmetic brand creator (and former “Savoir” client) with a really bad Instagram post about lipstick. In other words, she eats the fruit from the decoration and throws the word “berry” instead of “very” in the sentence. But hey, she was considered the most clever from the whole influencers bunch, mostly because her competition was a dog with its account and a Spanish lady, a producer of anti-fungus yoga pants or something. **12 Tourner dans la vide**\* Why everything in “Emily…” is easily solved with one tweet or post? In real life, we prepare long-run strategies and tactics for Facebook, Instagram, and more channels, if needed. But in the “Emily…” world, it always takes one good shot to set up the tone for the whole communication. When Emily is condemned by her bossy boss to run a social media campaign for a woman lubricant, she creates only one post about the intimate, anatomical word which should be feminine but it’s masculine in French, then it goes viral and she’s happy with her work. The world is saved, famous politician re-tweets it (or _re-twats_, as it was put in the movie, gross) and thank you, next. In the real-life tho, no brand manager would invest its time, money, and energy in the cooperation which consists only of one winning post. Or maybe Savoir is all about RTMs now? In that case, I take it back. **Au grand jamais**\* It seems I could go on forever on how weird and inappropriate the vision of advertising is in “Emily in Paris”, but it wouldn’t stop the creators from making the second season, wouldn’t it? I always wondered why the finest representation of our advertising work is just a bunch of flamboyant and eccentric people going for lunches, looking at their computer screens, and gossiping about affairs. This is the other thing I don’t know. Or maybe, I DO know. As much as our work is mostly happening in our minds, or consists of sticking to the white, clear sheet of paper for too long, nothing is appealing about it. There’s a need to add more drama and controversy to that for purely cinematic reasons. So yeah, this part is forgiven, but not forgotten. Please, for a thousand times please, make it more relevant this second time, ok? Surely there are many marketing consultants, eager to set things straight in the script. Not only in America, but in the whole of Europe. So, _monsieur_ Star, if you ever need me, you’ll know where to find me. \*Did you figure out what songs serve as a commentary for each paragraph? Hopefully yeah, because otherwise, all the trick went for nothing:) Other related [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performance Marketing dictionary — 33 terms you need to know > Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ... Mar 13, 2018\ Isabela Hatem **Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations. Imagine hearing something like: “can you send me in-house CPA offers for the following GEOs in HTML please?” or “are you working with CPI or CPC and which verticals do you prefer?”. I bet it doesn’t sound that obvious for newbies in this industry. When it comes to Performance Marketing, some of those known words get a narrower meaning. Moreover, there are some very specific terms used on a daily basis and if you don’t want to deal with constant confusion, this article is for you.** Whether you are new to this market or very experienced, those are terms you must know when working in Performance Marketing. Without further ado, let’s get started! **1. Advertiser:** is the company that controls or owns the product that is being advertised. **2. Affiliate Network:** an agency that takes offers from advertisers or product owners and promotes them among its sources of publishers. **3. Cap (or capping):** is a numerical limit for the offer. The cap can be related to the maximum amount of sales, leads, impressions. It can be applied on a daily basis or during the whole period of promotion, depending on the advertiser’s needs. **4. Conversion:** is the successful action you want the user to go through with. Usually the conversion is a sale, but it can also be a subscription, a download, a form submission, an app installation etc. **5. CPA:** cost per action or acquisition. Payment model by which affiliates/publishers get paid for each valid action generated by their traffic, like a product acquisition or subscription. **6. CPC:** cost per click. Payment model by which the advertiser pays for user clicks on the ad or given link. **7. CPE:** cost per engagement or event. Payment model by which a commission is paid for the user’s engagement with the content, product or app. For instance, when a user downloads a mobile app and has to use a specific feature for the first time. **8. CPI:** cost per install. Payment model by which the commission/payout is paid upon a software or app being installed by a user. **9. CPL:** cost per lead. Payment model by which the advertiser pays a commission for each valid lead generated. **10. CPM:** cost per mille/thousand. Payment model by which the advertiser pays for each 1.000 impressions of an ad. **11. CPO:** cost per order. Payment model by which the advertiser pays for a completed order/purchase of a given product by the user. **12. CR:** Conversion Rate is the percentage of users that visited a website and performed a conversion. If 2.000 users got into a Landing Page and 53 of them filled out a form, the CR would be 53/2000 x 100 % = 2,65%. **13. CTR:** click-through rate is the percentage of users that saw and clicked in an ad or a button. If 75.000 users viewed the banner and 7.500 clicked on it, the CTR would be 7.500/75.000 x 100 % = 10%. **14. Direct offer:** offer taken directly from the advertiser or product owner. **15. DOI (Double Opt-in)**: type of conversion which requires two steps before considering the user a lead. Usually the first step is filling out a form and the second one is confirming a link received by email. **16. Exclusive offer:** if an agency says they have an exclusive offer, it means they are the only ones getting it directly from the product owner to be promoted. **17. Flow:** is the path the user needs to follow in order to materialise the conversion. One flow example is: the user fills out a form with their personal information, clicks on “next”, submits their credit card details and concludes the subscription. **18. Geo:** is the same as country, geographic region. Typically geos are being referred to using two letters as a county code (the so-called alpha-2 codes). For example: PL is Poland, US is United States, BR is Brazil, CL is Chile and so on. **19. HTML:** HyperText Markup Language is a computer language. In Performance Marketing, normally “HTML” is used as a synonym for email templates. **20. In-house:** if an agency says they have In-house products, it means they own the product. Consequently, the payout will be the best available in the market for those offers. **21. Incent traffic:** is a type of traffic where users are offered money, prizes or virtual rewards in order to perform an action like: installing an app, watching a video ad, playing a game, filling out a form etc. **22. IO:** Insertion Order is a simple contract that needs to be signed in order to start cooperation between advertisers, agencies and publishers. **23. Landing Page:** it is a page where the user “lands” after clicking on an ad. The main goal of a landing page is to lead the user to perform a conversion. **24. Non-incent traffic:** is a traffic generated for that specific offer. The user only interacts if they have interest in it. No rewards are given to the user in exchange for their action. **25. Payment models:** are the different kinds of payments being issued between advertisers, agencies and publishers. Some examples of models are CPA, CPI, CPL and CPC. **26. Payout:** is the commission or fee that will be paid for each valid conversion. **27. Postback:** is a tracking method to record and pass the conversion details from one server to another. It allows both sides (advertiser and agency, or agency and affiliate) to see the conversions. **28. SOI (Single Opt-in):** type of conversion which requires just one step in order to consider the user a lead. Usually this step is filling out a form. **29. Tracking pixel (or pixel):** is a tracking method by which a code or a script is placed on a website to track conversions. **30. Tracking URL (or tracking link):** is a unique URL used to track the sources responsible for clicks and conversions in a given offer. **31. Test URL (or test link):** is a link used to perform a test conversion and check if both sides (advertisers and agencies or agencies and affiliates) are receiving it, assuring the connection between platforms is working well. **32. Vertical:** the same as offer categories. Some examples of verticals are: streaming, fitness, gambling, games, downloads, education, utilities. **33. Worldwide (WW):** when an offer is worldwide it means it is available and can be run in all countries. Here you go! Those are some of the main terms used everyday in this marketing field. Yes, that’s right, this is not a complete list but only few of them, but those you need the most, for sure! Write them down on your phone, a piece of paper or print this article and put it on your fridge! Have you come across other must-know Performance Marketing terms you would definitely put on this list? Leave your comment here! Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante’s tips and tricks for those working from home > Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ... Apr 6, 2020\ Performante **Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date for which we could look in anticipation knowing that we would meet again in person. The ongoing situation is hard, but we’ve already had enough time to work on our routines and to find little things that make working and staying at home a bit easier.** **Step into the office** It is not easy to separate work from life, especially if it has to take place in the same space. Of course, some people have the luxury of having their office area at home, but if it’s not your case you might find some of the tips of Remek, our Art Director, really useful. According to him, it is important to designate a special area to have a feeling of stepping in and out of work. Moreover, he recommends changing from comfortable sweatpants into clothes that you would have worn to the office. For sure, staying in your pajamas could be nice, but isn’t it better to leave it for the weekend, when you would be able to truly just do what pleases you? I designate the work area to step in and step out from the office — Remek, Art Director **The power of daily routine** Let’s face it — not everyone masters working on their own, and for some working effectively while their favorite books or series are around might be a bit challenging. That is why it is important to stick to a daily routine. According to psychologists in the current situation, we should pay attention to what we do and establish some rules and good habits. Are you curious about how you can do that? Follow the tips from Remek: 1. Wake up. 1. Dress like you are going to work. 1. Remember about time management and include intervals (Pomodoro technique): a. Decide on the task to be done. b. Set the Pomodoro timer (traditionally the time you have in one slot is 25 minutes). c. Work on the task. d. End work when the timer rings and put a checkmark on a piece of paper. e. REMEMBER — if you have fewer than four checkmarks, take a short break (3–5 minutes), then go to step b. f. After four “pomodoros”, take a longer break (15–30 minutes), reset your checkmark count to zero, then go to step a. 4. Be active and take a short walk (alone or with your dog :) ). 4. Finish your workday like usual. If possible, I go on a short walk with my dog — Remek, Art Director **Bring outdoor indoors** Being at home deprives us of the possibility of staying in touch with nature. That is why we should try to find all the possible ways to connect with it. Taking a bit of time between your tasks just to enjoy the view outside your window can have a great relaxing impact. \_I love working from the countryside for things like this: I take my eyes off of my computer screen, stare out of the window and get instant relaxation with this bucolic view — Álvaro, Senior Affiliate Manager\_ But what to do when you are not as lucky as Álvaro and your view resembles more of a concrete jungle than nice green meadows? You can follow the suggestion of Marta, PR Manager at Performante, who likes to surround herself with house plants. Bringing some nature inside would be a great idea — beneficial not only for your mental but also physical health. Many pieces of research point out a great impact that plants have on the air in our apartments, as well as on the fact that looking at them could reduce stress. I am surrounding myself with plants to feel a bit of spring — Marta, PR Manager **Work (out)!** A sound mind in a sound body — that old proverb is always up-to-date. Many of us didn’t even acknowledge the number the times we used to move our bodies in the office. A trip to the conference room, a short walk to the toilet through the corridors or even a quick escapade outside to get some lunch — those little activities kept us in shape during the workday and provided with some necessary breaks. Besides — even doctors and psychologists underline how important it is to remain active during the time of social distancing. How do we deal with it? There are online trainings and some fitness apps that can be downloaded, but some of our team members are even more creative. I need to replace the number of daily steps with something — Tina, Employer Branding Manager I regularly work out between one call and another — Maria, Managing Director (You can check out the highlights on our Instagram account and to see even more creative ways of exercising ) **Remember about fun** As we’ve mentioned before, it is really important to draw a line between work and private life, especially when they have to take place in the same area. That’s why when we’ve asked our team how to remain efficient we were not surprised to hear while that working from home we should also remember about relaxing and keeping proper mental hygiene. You might ask how you can do that when you are in the same space all the time? That’s easy. Set a deadline for yourself, end your work as usual — unless of course, there is an emergency, close your laptop, and leave “the office space”. Congratulations! You’ve mastered it. For sure, you will have tons of ideas on what to do in your free time, and if not? Maybe Surabhi, Performance Marketing Specialist at Performante, will inspire you? Being a thriller fan, these books keep me well occupied during the evening away from all the coronavirus madness — Surabhi, Performance Marketing Specialist Other related [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation > Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing Apr 11, 2025\ Sonia Oczadły Performante announces a groundbreaking shift in its communication strategy, introducing a **new creative concept** that reflects the speed and dynamism of modern digital marketing. This transformation extends across both the **European market, with headquarters in Warsaw, and the LATAM region, with an office in Bogotá**, reinforcing the agency’s global ambitions. The new **visual and communication identity** is more than just a rebrand—it’s a declaration of a new approach to marketing, where **responsiveness, precision, and a strategy tailored to ever-changing market conditions** take center stage. ### **Marketing is a race - Performante takes pole position** The digital world is accelerating, and a brand’s success now depends on **its ability to adapt, analyze data in real time, and make agile decisions**. As a strategic partner for brands, Performante has decided to shift into even higher gear—hence the new concept inspired by **motorsport racing**. The dynamic and bold communication represents **determination, precision, and readiness for every change**—key values in executing effective marketing campaigns. _“It’s not just about a new look. It’s a new way of thinking about digital—more strategic, goal-oriented, and prepared for rapid changes. We know that today’s brands need more than just standard marketing services—they need a team that thinks several steps ahead, anticipates trends, and provides a real competitive advantage,”_ says **Maria Dulnikiewicz, CEO of Performante**. ### **A transformation that sets a new standard** The new concept includes **a refreshed visual identity, a new brand narrative, and a refined communication strategy**, emphasizing that **Performante is not just an agency—it’s a race team for its clients**, ready to help them **outperform competitors and achieve top results**. _“Every project, every campaign, and every strategy is a new track we navigate together. We want our clients to feel confident on the circuit, with the best team supporting them in reaching the finish line successfully and in a leading position,”_ adds **Maria Dulnikiewicz**. Performante proves that **marketing is a race**, and success depends on **speed, precision, and strategic thinking**. With this transformation, the agency further solidifies its role as **a trusted partner ready for any challenge, delivering effective and innovative solutions** for brands across the **European and LATAM markets**. 🏎 **Ready for a new era of digital marketing? Performante already is.** Other related [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Planning is the key to success. > Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this... Jun 27, 2022\ Sonia Oczadły **Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this has not changed despite the pandemic or the challenges posed by reality.** Sounds easy, but proper management of activities over time is a **game-changer**. Thanks to it, we can constantly increase our efficiency, contributing to the team’s success and supporting proactive development in the professional field. So how do we start planning properly? First of all, we must realize that there is no one right answer. **The model of planning activities depends on individual preferences and the needs of each of us.** A method that has worked for one person will not necessarily work for another, so testing different solutions by trial and error is essential. This will help us find the right one, which should be tailored to us and naturally support our daily activities. I will now share some planning tips that I have implemented and I believe are the most essential for everyone. You can try doing all or some, and then let me know how it goes! **Question** Realizing that people who ask find the right answers will lead us smoothly to the first and key stage of verifying our current time planning habits. First of all, we have to look at our everyday routine from the perspective of the whole- what it looks like, whether it is well organized, chaotic, or needs changes. Observe yourself and your habits and reactions. Then, questions may help: - do I set priorities? If yes, how? - what motivates me to act, and what makes me lose my enthusiasm? - am I easily and often distracted? - can I switch from one activity to the next without any problems? - do I have more energy in the morning or the afternoon? - do I have the feeling of being busy - do I prefer to work alone or with people? - what takes up most of my time? - do I change my plans often? If yes, why? - do I often feel that there are too many tasks? - am I often postponing activities just because I have the opportunity? **Analyse** The answers to the above questions and their in-depth and daily analysis will allow us to find information about why and how we can strengthen our time management. Verification of the work model is a continuous process: How we effectively manage ourselves in time now will not necessarily be the best choice in a few years, when (perhaps), thanks to our development, we will also feel the need to change our time management methods. Both for the elements that work well and those that require reinforcement, it is worth asking **“why?”**. It is one of my favourite questions because the attempts to understand the meaning of our methods, processes or solutions will answer why something works well or if it could work even better, which will lead us to find how to do it. Observing the already existing processes and being open to changes will allow us to strengthen them constantly. **Forecast** It is worth considering each activity’s timing and forecasting the time we need for its implementation. Why is it important? By keeping tasks only in our consciousness, we deprive ourselves of the possibility of effective management of actions over time. We are unable to involve other people in our activities effectively. Additionally, we burden our minds with an endless list of tasks. It’s like shopping without a list — it can be successful, but the probability that we will buy many unnecessary products or not buy the essential ones is very high. **Schedule** The calendar is an often underestimated tool. From the perspective of effective operation, it is one of the critical tools because it allows effective time management. We plan our financial resources within the budget so that, appropriately allocated, they contribute to our business’ development. On the other hand, we must also prepare our resources to guarantee we use them effectively and efficiently. **When building your weekly or monthly plan, start by scheduling key events that take place cyclically** — for example, it can be team statuses, daily meetings, or training sessions that happen at specific times. Fixed elements are the foundations of your action plan for a given week or month. It is also worth planning breaks, such as lunch, because they also take place cyclically and are an indispensable element of every day. Working with a calendar may seem like a very basic activity. Still, it is worth remembering to use it when planning meetings and to locate everyday activities such as developing a strategy, preparing a presentation or doing research. The tasks that we perform on our own also require planning! **Plan** Consider executing short actions that seem like they can be performed in a maximum of 2–4 minutes immediately because, in a large number of cases, they will require more time than their immediate implementation. When we react quickly, we give ourselves the opportunity to move a given topic forward efficiently. If your challenge is a large number of ad-hoc activities — because it is a natural part of your work — you might want to plan a daily 2-hour slot in your calendar to perform all these tasks. The element that distinguishes these activities from the others is the freedom to perform them — it depends only on you and does not require other team members’ involvement. If, as I wish you very much, there are situations where the 2-hour slot seems too large for the number of spontaneous activities on a day, you can successfully use this time for other activities. The space for ad-hoc activities is an element that works well when planning everyday activities and helps to place in time what we have done so far between larger tasks or meetings. Also, do not forget about planning other activities that are not necessarily related to your professional life because it allows you to keep order in your daily routine and also enables a smooth transition between activities. **To sum it up:** - Start by observing your habits daily. - For planning, use a simple and widely available tool — a calendar. - Plan the foundations of your week, such as regular, recurring meetings or activities. - If one solution doesn’t work for you, try another one. - Plan a 2-hour slot daily for ad-hock activities. - Perform tasks that require 2–4 minutes immediately. **I hope you find these tips helpful and that they help boost your skills to set you up for success!** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Positive employee experience starts with a pleasant onboarding > When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ... Jul 9, 2018\ Tina Toutounchi When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a repetition of the basics you already know. This is rather a best practice perceived by our employees very positively! **Starting from the beginning: where we are now and where we want to be?** Our plans to improve the onboarding process should not be based on our premonition or preferences. In particular, while working in the HR department, we perceive certain aspects related to the functioning of the company in a completely different way than our colleagues from other departments, and even more so the new employees coming to the company. And there is nothing wrong with that! In a wider perspective, our current employees can support us — our colleagues who have just finished their trial period can really tell you a lot. Some still remember their first day in your organisation and aspects related to what they liked or did not like. Can you find out who they had the opportunity to meet with, what influenced their well-being? If they had to introduce the company to a new person, what would they like to implement? If they had to go through the onboarding process once again, who would they like to meet, whom to talk to? What else to know about? What do they still not know about certain points, even though they work in the company for some time? **Having data already, draw the appropriate conclusions.** - Your workers wanted to meet their team on the first day of work? For the future, organise the „first lunch”. This is because just sitting in one place with new colleagues day-to-day will not necessarily cause the opportunity to get to know each other better. If the team members don’t get a heads-up to welcome a new person, it may be that they have scheduled meetings for the whole day and will not have time for their new colleague. This can be really unpleasant for a person that just a day before was very happy to join the company and meet new people. - They did not quite remember whom and what they should report to? Prepare the right tools and visualise the structure of the company. Mark people on the map with whom they will cooperate on a daily basis, as well as their most important tasks and skills. A new employee with the knowledge of the team will be able to work faster in the first months of their work. - They wanted to find out what other departments do and how they affect their daily work? Prepare an information leaflet and invite managers to the first onboarding meeting. They could briefly present their department and projects. Thus, new employees will quickly remember the key people in the company and also understand their role in the whole organisation. - Before the first day in their new job, your employees experienced stress? Some people can also feel that way. Invite them to the office in a nice way, let them feel excited about this change! **Which conclusions have we drawn and how have we improved the onboarding process?** 1. We have created a comprehensive Welcome Book containing: - the company’s history and the whole background of the business, - structure of the company along with pictures of employees, - introduction to the culture of our company: values, procedures, constant routines and benefits, - basic information for foreigners who came to our country to work in our office (we’re based in Warsaw, Poland). 2. We have carefully defined the tasks for everybody engaged in the onboarding process, thanks to which each person is well-prepared for his/her role. 3) We have given the onboarding process a logical sequence and checklist: - formal and administrative preparation before the first day of onboarding: creating e-mail accounts, preparing all documents and equipment, installing the most important programs, preparing a nice Welcome Box with company gadgets: * sending a colourful online invitation for the first day of the onboarding process, - booking the calendar with all the most important collaborators for the new person, in particular the manager and the buddy. Thanks to this, they will definitely have time for the new co-worker, - we have implemented “the first lunch” with a recruiter and the buddy. You need to get to know each other and relax on such an intense day! - orientation meeting — introduction by the HR department, showing all internal systems, presenting the Welcome Book, our office and other teams (we are not a big organisation and we can afford it), introduction to the company’s culture and daily operating rules, - additionally, on the first day of the onboarding, we introduce a new employee to the whole team through our intranet. We publish a short note “about me” prepared by the new colleague, thanks to which our employees have topics for conversations right from the beginning :) 4. For permanent activities directed to internal communication in the company, we have introduced the so-called „Second Fridays of the month”, when apart from meeting in the office kitchen and discussing the results of our activities in the last month, both new and current employees have a chance to integrate during the informal part of this event. 4. We have continued to collect data. By onboarding a few people on the same day, after a month we could conduct anonymous surveys that allow us to match the onboarding process to new employees, as well as make adjustments where necessary. Here are some authentic suggestions and comments from our employees: “As the Second Friday of the month took place 2 days after our onboarding, we had the chance to talk with colleagues from other departments. If it were not for that, it would take me a lot more time to get to know all people. “ “I really appreciate the small things like pizza for lunch, eating together, Friday breakfast. These are the things that are very supportive. “ “I think it would be useful to meet people from other departments and understand their tasks, work and projects.” Onboarding is not just the first day at work. For each person it will end sooner or later, however, the new employee’s integration into the company’s culture and his own responsibilities is a process, not a single action. Therefore, it is very important to plan it beforehand. We would not like a new employee to be lost in our company, get bored due to a lack of tasks or to have no opportunity to get to know the team members and projects that they are currently running. It is worth noting that a properly conducted onboarding process is an advantage not only for the employee, but also for the company. The first weeks of work determine whether the new employee will succeed in the organisation and have a significant impact on its effectiveness. Efficient onboarding means quick implementation, greater employee experience and better results achieved much faster than without onboarding — this translates into measurable effects for the employer. It is therefore an investment (the whole process requires time and energy from many units), which returns very quickly mainly by reducing the turnover and increasing the employee’s efficiency, and additionally increases the employee’s satisfaction and influences the opinions about the company expressed by the employees outside of work. It is worth monitoring the impressions of new colleagues — they have a fresh perspective on the organisation, they are a great source of new solutions and they will certainly be grateful for making their opinion count from the very beginning! Other related [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/candidateexperience/) #### [#CandidateExperience](/blog/candidateexperience/) [„How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ...](/blog/candidateexperience/) [Tina Toutounchi\ Feb 28, 2018](/blog/candidateexperience/) [Read more](/blog/candidateexperience/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Project Management and Affiliate Marketing: what similarities do they have and what are the best practices > Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy. Jun 6, 2023\ Kateryna Tsybulia There are a wide variety of disciplines inside this huge, sometimes immeasurable kettle, which is called Marketing, but let’s zoom in a bit and focus on such two fields as Project Management and Affiliate Marketing. They sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy. Project management and affiliate marketing are two distinct disciplines, each with its unique set of terms, practices, and goals. However, as different as they may seem, there are significant similarities between them. In this article, we will explore the connections between project management and affiliate marketing and identify best practices that can be applied to both fields. ## Similarities between Project Management and Affiliate Marketing 1. Goals and Objectives Both fields are goal-oriented. In project management, the project manager’s primary objective is to deliver the project on time, within budget, and to the satisfaction of stakeholders. In affiliate marketing, the goal is to promote products or services and generate revenue by driving traffic and conversions to the advertiser’s website. Both require a clear understanding of the desired outcome and a strategy to achieve it. 1. Planning and Strategy Both project management and affiliate marketing involve planning and strategy. In project management specialists develop a project plan that outlines the scope, timeline, budget, and resources required to deliver the project successfully. In affiliate marketing, managers develop a marketing plan that outlines the promotional channels, target audience, messaging, and conversion metrics required to drive traffic and sales. That is why planning and strategy are crucial for every mentioned field to achieve the desired outcome. 1. Stakeholder Management Stakeholder management is another integral part of both fields. Every project manager must identify and manage the expectations of all stakeholders, including the project sponsor, project team, and end-users. Affiliate specialists must manage the expectations of the advertiser, the affiliate network, and the audience. In both cases, stakeholder management ensures project success and trustful relationships. 1. Metrics and Performance Measurement Both project management and affiliate marketing involve metrics and performance measurement. When the project manager tracks progress against the project plan, measures project performance, and reports project status to stakeholders, the affiliate manager tracks traffic, clicks, conversions, and revenue, measures marketing performance, and reports marketing results to the advertiser and affiliate network. Thanks to metrics and performance measurement, specialists from both project management and affiliate marketing can identify areas for improvement and optimize results. ## Best Practices for Project Management and Affiliate Marketing 1. Clear and Predefined Goals The first best practice for both fields would be having clear and predefined goals. By clearly defining the desired outcome and setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, PMs and AMs can focus their efforts on achieving the desired outcome, and align their strategies accordingly, not scattering on unnecessary tasks. 1. Effective Planning and Strategy Effective planning and strategy are crucial to both project management and affiliate marketing, it is an integral part of any successful business. By developing a comprehensive plan that outlines the scope, timeline, budget, and resources required, project managers can ensure that the project is delivered on time, within budget, and to the satisfaction of stakeholders. Similarly, by developing a marketing plan that outlines the promotional channels, target audience, messaging, and conversion metrics required, affiliate specialists can drive traffic and sales, and thus generate revenue. A goal without a plan is just a wish, as Antoine de Saint-Exupery said. Let’s generate fewer wishes, but more profit. 1. Agile Project Management and Flexibility Agile project management methodologies, such as Scrum or Kanban, can be valuable in both project management and affiliate marketing. The iterative and adaptive nature of Agile allows for flexibility and the ability to respond to changes in requirements, market dynamics, or customer preferences. By embracing Agile principles, project managers and affiliate marketers can enhance collaboration, improve responsiveness and deliver value more effectively. 1. Communication and Stakeholder Engagement Effective communication and stakeholder engagement is vital in both fields. Establishing clear lines of communication, ensuring stakeholders are constantly informed, and actively engaging them throughout the project lifecycle are elements of PMs’ daily routines. AMs also aim to communicate effectively with advertisers, affiliate networks and sometimes target audiences to build trust, foster relationships, and drive engagement. Open and transparent communication is a key to success in both fields. 1. Performance Tracking and Continuous Improvement Performance tracking allows for measuring the success of the efforts. In affiliate marketing, it involves tracking key metrics such as website traffic, click-through rates, conversions, and revenue generated. Project management requires different tracking metrics such as project progress, adherence to timelines, budget utilization, and stakeholder satisfaction, which provide insights into the project’s success. Identification of Areas for Improvement is also worth mentioning here, as by tracking performance, it is easy to identify areas where the team may be falling short or facing challenges. Performance tracking helps affiliate managers identify underperforming traffic sources, weak conversion points, or ineffective promotional strategies. In project management, it highlights bottlenecks, delays, or scope creep that may hinder project success. These insights enable specialists to make data-driven decisions and focus on areas that need improvement. Adaptation to changing conditions is something that managers from both fields should cope with every day, as they operate in extremely dynamic environments. Performance tracking allows us to adapt to changing conditions effectively, helps to identify shifts in consumer behavior, market trends or competitor activities, and enables us to adjust marketing strategies accordingly. Keeping an eye on performance also helps to identify risks, issues, or scope changes, allowing the adaptation of project plans and mitigating potential disruptions. 1. Growth mindset A growth mindset encourages PMs and AMs to view challenges as opportunities for growth and learning. As both fields are dynamic, they require being open to trying new strategies, experimenting with different marketing techniques and adapting to changes in the industry. Approaching complex tasks and obstacles with a problem-solving mindset, seeking innovative solutions and fostering a culture of continuous improvement are the mottos of every affiliate or project manager. A growth mindset prioritizes continuous learning and development, meaning staying updated with the latest trends, consumer behavior, and marketing strategies which is crucial for success. By actively seeking new knowledge, exploring industry insights and staying curious, project and affiliate managers can expand their skill sets and identify new spaces for growth. Such a set of mindsets enables project managers to embrace these challenges, find creative solutions and adapt their plans to deliver successful outcomes. A growth mindset also encourages embracing feedback as a valuable tool for development. For example, feedback from analytics, audience interactions, and performance metrics provides insights into campaign effectiveness and areas for improvement. By actively seeking and incorporating feedback, it is possible to refine the strategies and optimize marketing efforts. ## Conclusion While project management and affiliate marketing may seem different on the surface, they share significant similarities and best practices that can benefit both disciplines. By recognizing the commonalities in goals, planning, stakeholder management and performance measurement, project managers and affiliate marketers can learn from each other and apply strategies that enhance their respective practices. Clear and defined goals, effective planning and strategy, Agile project management, communication and stakeholder engagement, performance tracking and a growth mindset are all essential best practices that can be leveraged in both project management and affiliate marketing. By adopting these practices, professionals in both fields can drive success, deliver value, and achieve their desired outcomes. As project management and affiliate marketing continue to evolve, the exchange of knowledge and best practices between the two fields becomes increasingly valuable. Embracing the similarities and applying the lessons learned can contribute to more efficient and effective project delivery, as well as more successful affiliate marketing campaigns. In conclusion, project management and affiliate marketing are interconnected in various ways, and by embracing their shared principles and best practices, professionals can elevate their performance and achieve remarkable results in their respective fields. Other related [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) #### [How to choose good traffic sources for your advertising campaign?](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ...](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Kamila Krajnik\ Aug 7, 2018](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) #### [Survival guide to affiliate events — how to get the most of your first event](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ...](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Tania Rehel\ Feb 12, 2019](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The [recruiting] game is never over > About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter. Sep 29, 2023\ Marta Pelska ## About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter. Let me begin a bit unusually – we, as copywriters, people dealing with words, often like to see a bigger picture of our actions. When we created the “Love IT to bits” platform, we intuitively felt that it had enormous potential, but… at the time we didn’t yet know how soon we would find out. In the meantime, our client, Deutsche Telekom, came back to us with a task that turned out to be nothing less than a joyful leap over the bar we had set for ourselves – reusing the online gaming theme for branding and recruitment purposes. The company developed a new, bold EVP (Employee Value Proposition) as part of its employer branding strategy and asked us to create another edition of the platform, this time in a 16-bit style. So, one can make a pun here by saying that the bigger picture has also become sharper… While the previous assignment – the pioneering creation of a campaign about Deutsche Telekom’s IT department – [read it here](https://performante.com/blog/taming-the-unknown/) seemed fairly straightforward in terms of storytelling \[d’uh], this time things slightly differed. An important aspect of the new iteration was to educate the candidates \[but also the company’s employees] about how Deutsche Telekom combats the stereotypes and schemes that prevent us from reaching our professional goals. To put it in a nutshell: we were supposed to turn something very un-cool into something cool enough that others would want to hear about it. Oh, sorry, click on it. Was it easy? Another question from the audience, please. Educational and image campaigns in the field of DEI \[diversity, equity and inclusion] are a slippery slope, especially for copywriters, because on the one hand, it is difficult not to fall into a somewhat exalted and declarative tone and on the other – it is impossible to pretend that we do not face various stereotypes on a daily basis. And even if we are lucky enough to work in an environment free of toxic behavior, various simplifications and schemes stick firmly in our minds. Not to mention that the well-known “imposter syndrome”, especially among women, can effectively hinder the path to promotion and professional fulfillment. And all looks good, we feel that the topic generally resonates with the audience \[both male and female], but how to tell the story using the language of games? First of all, to be able to create something about breaking the mold , one has to get out of thinking traps and “can’tdoits”, and then say goodbye to all of it without looking back. Once again, it turned out that teamwork, brainstorming, thorough research and above all, a brainy, idea-inspired client are the best basis for the next steps. It was not only me exceeding the possibilities of my gaming imagination once again, but our developers were also looking for fresh solutions to turn the storytelling vision into a reality. If someone were to ask me how this “storytelling vision” was created… Imagine a deep off-screen voice, straight out of movie trailers, saying: “One day, it all began with Disconnectors – little, mean, and very spiteful creatures that poisoned the minds of others and stood on a path to desired goals. Over time, Disconnectors were getting stronger, and it seemed like they would take over the entire world without facing consequeces. Luckily, there was someone who stood up to them. Believe it or not, Disconnectors popped into my head on their own, at the junction of a white sheet of paper and a pen casually brushing across it. As a logical mix of the word “connect” – which is the basis related to Deutsche Telekom’s profile – and disconnecting, which is what stereotypes actually do. Because it’s the stereotypes that isolate us from the group, from our dreams and plans. They are the ones who shatter order and stand in the way of unfettered creativity. So, who should bravely face them? Since the spotlight in the previous edition of the campaign was on an **Mr 8bit** character, in the edition dedicated to stereotypes, we just had to bring **Miss 16bit** to life. And that’s how the micro-universe of Deutsche Telekom’s new campaign came to be, spread between the protagonist \[Miss 16bit] and the antagonists \[Disconnectors], in the eternal struggle between good and evil, but… no worries. Although the theme of fighting the stereotypes could easily have turned into mawkish territory full of pathos, we took care to navigate the topic properly. The three games we created – [“BraveWave”](https://loveittobits.telekom.com/bravewave.html), [“Path Cleaner”](https://loveittobits.telekom.com/pathcleaner.html) and [“GrowthScraper”](https://loveittobits.telekom.com/growthscraper.html) – allude in their plot patterns to the various pillars of EVP, where we put everything through a light, pixelated, magenta-turquoise gaming filter. Each of these games teaches something but, in a performative, tool-oriented way. BraveWave is nothing else than eliminating Disconnectors with a magenta wave. PathCleaner is a tile-based, oddly satisfying game where you clean the board of Disconnectors by putting them together in groups. And GrowthScraper is a dynamic game where you must dodge our villains and be ambitious to keep going forward. We, as copywriters, like it when our actions have a bigger picture. When ideas fall into a long-term strategy, exploring various fields and aspects of clients’ narratives. And even though this article is very much about me, in the bigger picture, it shows an environment in which we created the “Love IT to bits” project. An environment in which, despite my lack of gaming experience, I had trust regarding the creative part \[and the active players on the team did not brush off my questions with ironic smirks]. An environment where everyone is a protagonist and plays for the same goal - seeking solutions and having everyone’s best interest at heart. Finally, an environment where the client not only makes specific demands but also actively participates, enjoys every call, and catches the vibe of the idea with enthusiasm. Having such a great sense of creative safety, I was ready to be brave and face my own Disconnectors but… they didn’t show up. Not even for a moment. They didn’t dare. Other related [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reevaluating our Values > The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ... Apr 16, 2020\ Performante **The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone from our Team, we have designated, named, and even designed fresh ones that we are extremely proud of.** Employer Branding is one of the cores of our business. On a daily basis, we are supporting our clients to help them create the most effective and tailor-made strategies, as well as bringing to life creative ideas for the implementation of already existing EB guidelines. We know and understand the importance of keeping it fresh and up to date, that is why at the beginning of this year, we have decided to take a look at our own EB strategy. Over the last few years, our company has changed a lot, that is why we have decided that while designing our new EB strategy we should also refresh the core of it — that is — our values and EVP. We have started by conducting some internal workshops and surveys, and since the spreading of the virus made us switch to working from home, our new values have been then implemented remotely. What are our new values? It is flexibility, proactivity, supportiveness, and appreciation. They derive from the way we operate daily and have their origins in the best traits of our people. That’s what we are known for and proud of — and most importantly, those are the values that we have shared before as much as we are living by them right now — while working remotely. As a Team, as well as independently, we easily adapt to the dynamic market environment. We are not afraid of changes and the ongoing situation when we had to adjust the way of operating almost overnight is the best example of that. We don’t narrow down our work to repeating the same tasks every day. We use our skills in various situations trying to make the most of it and in the most efficient and effective ways possible. In Performante we praise those who won’t stop mastering their skills. We believe that curiosity and asking the right questions lead to excellence. There is always a place for improvement and development that is why we encourage each other to learn as well as to start a new, individual project. Each project is each one’s playground — with all the fun and all the responsibility that comes with it… and praise as well of course! We believe very strongly in the power of supporting each other and we are taking it seriously in many possible levels. Sometimes it means to share our knowledge and skills, and sometimes to bring something to the table project-wise. But despite work-related situations, we also simply root for our colleagues to succeed. We understand the importance of a returned smile and of being there for each other. The atmosphere in the company is the key — and it opens great prospects for those who care about it. We’re honest and kind for our colleagues and it comes out naturally to us. We are all different, but we make a great team and we love to celebrate tiny and ginormous successes. That’s why we try never to forget about appreciating the projects that we have, the new levels that we unlock as a group as well as personal achievements. **What now?** Currently, we are running an internal campaign, which aim is to explain the values to our team and helping to understand them a bit better. As soon as all the activities are done, we will share all our thoughts on that in a thorough case study. Stay tuned! Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business > Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency. May 18, 2023\ Mercedes de la Torre Generating leads is one of the crucial aspects of the car dealership business, and maintaining control over the process is essential for success. The way of getting these leads has changed over the years. According to a study by Cox Automotive, approximately 66% of leads for car dealerships in the United States came from digital sources, including websites, search engines, and third-party listing sites. This highlights **the importance of a strong digital marketing strategy for car dealerships** to reach potential customers in today’s market. Let me tell you a real story: Our agency received an email from a Canadian dealership inquiring about our expertise in finding potential sellers who wanted to sell their cars. The dealership was interested in purchasing these cars from individual sellers to resell them afterward. With meticulous research and planning, I crafted an exceptional media plan that proved irresistible to the client. The dealership’s trust in my abilities strongly motivated me, and I knew that failure was not an option. Several months into our engagement, the client confided in me that they were initially apprehensive about working with us, as it was their first foray into digital marketing. Intrigued, I probed further and asked why they decided to partner with our agency. Expecting to hear that they had encountered difficulties managing their own campaigns, I was taken aback when they revealed that **they had previously purchased **leads from other sources****. (Before telling you more about this client, let me say that this success story is a shining example of the incredible impact that a well-crafted digital marketing strategy can have on a business.) This particular client initially started their activities with us in just one region. After a few months of cooperation, we were able to help them **expand to a second region**, which resulted in a significant boost to their customer base and overall success. The client’s decision to **multiply their budget by eightfold** is a testament to our approach’s effectiveness and their trust in our agency. Overall, this success story demonstrates the transformative power of digital marketing and highlights the importance of working with a reliable and knowledgeable agency to achieve business goals. In conclusion, if you own or manage a car dealership and are looking to **take your business to the next level**, a well-executed digital marketing strategy could be the key to unlocking your full potential. Our success story demonstrates that a [partnership with our agency](#our_contact_form) can help you expand your reach, attract more leads, and ultimately grow your business. So, don’t let your competitors steal the show. Let’s work together to drive success and make your dealership stand out from the crowd! Looking to expand your dealership's reach and increase your customer base? Check out our latest [article on subprime financial leads](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) and how they can complement your digital marketing strategy for even greater success. Other related [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Say yes — a brief explanation of our campaign > It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ... Aug 25, 2020\ Performante It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all. But these are the facts: before the pandemic, we, the people of Performante, have started the process of refreshing and updating our values and main claim. And before we even blinked, the world as we know it had crumbled down. We’ve left the office to set our individual workspaces at our homes. We’ve rearranged our ways and settled down in that new situation. Somewhere in the middle of this, we understood that the time is never perfect for implementing a new image campaign, but the pandemic, lockdown, and the aftermath actually could work for us. Because the way we had gotten through all these is the best image campaign. Believe it or not, the compound claim we’ve come up with before all these months of the new reality. “Do you want to have a say in your future? Say yes to us” perfectly fits our attitude not only during challenging times but in general. This attitude, a “YEStitude” is our drive and fuel, that has led us to become a small big agency. How? Yes is such a simple, three-letter word, but underneath there’s so much depth. It means eagerness, enthusiasm, victory, wisdom, tolerance, openness, readiness… everyone can relate to this at some point. Everyone can take out something from this campaign which is real for them, which is their own. Having “say yes” as our statement doesn’t make us “yesers”. On the contrary — our Performante tribe is a bunch of conscious yes-sayers, people who face and shape the flow rather than just going with it. Through the six years of our existence in the market, we’ve said yes to all the small steps that become a part of the bigger picture. We’ve said yes to expand our portfolio of services and yes to a variety of clients. Yes to small, starting-up projects and yes to the big ideas, holistic strategies. Even the pandemic couldn’t hold us. It seemed like a big “no” at the beginning, but we’ve decided to say “yes, we’re in this together”. “Yes, we can make it”. “Yes, there’s still a chance”. We couldn’t do it without people that had said yes to us. They are our best showcase, as much as the projects we’ve done. So much for the background. Having such a strong idea has led us to the realization that the “Saying yes” concept works in three levels: B2B, EB, and internal, so the campaign has taken these three turns, all of them happening in social media channels. For the needs of the B2B and EB paths, we’ve created different but equally vibrant and dynamic videos, showing our philosophy, projects, and capacities. B2B posts were focused on our portfolio of services, meanwhile, EB ones were based on our know-how in the area. Along with the campaign went [**our manifesto**](/blog/our-philosophy), a short yet poignant explanation of the core of our unique attitude. It also serves for internal purposes — as a reminder, what sticks us together and inspires us to say yes to Performante on a daily basis. We believe that this campaign will not only gain us more recognition but also will make us all think (and by us I mean us as Performante and the wider audience): what yeses brought us here? What yeses are about to come? What yeses were made of? Other related [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Stay aware of the trends and evolve as the industry evolves > In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ... Aug 7, 2020\ Performante Surabhi Lamba, Performance Marketing Specialist **In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting to the new business situation, as well as developing new skills and getting accustomed to the remote work, might be a key to success. London based Surabhi Lamba, Perfomance Marketing Specialist at Performante, shares some valuable insights on the performance marketing industry and gives tips on working remotely in an effective way by making the most of it to evolve as a professional.** **Surabhi, you are a Performance Marketing Specialist — what does it mean exactly? What do you do on a daily basis?** My main responsibility is to manage the workflow of agencies by helping them to optimise the campaigns and advising them about the potential new opportunities. I prepare monthly and weekly analytics reports to monitor campaign performances. Apart from managing the agencies, I am also involved in the market research to identify new potential partners. Along with performance marketing, I actively contribute to the creative side of the business. I research the UK market to identify if we have an opportunity to grow -the business in the UK. **Has your business been affected by the pandemic? Did your operations change in any way?** The global healthcare crisis has been unique in many ways. However, as more and more people are working from home, its impact on the digital space (especially affiliate marketing) has been less severe. In the subscription space, the numbers for services related to entertainment have been similar to pre-crisis. **Are there any trends that you were able to observe in recent months? Do you think that they are just temporary and related to the pandemic or are some here about to stay and change the performance marketing landscape forever?** The pandemic has definitely accelerated the digitisation trends. The online entertainment industry and services like fitness apps, meditation services, etc, have experienced a significant increase. The pandemic forced people to work from home but now this is being accepted as the new normal as more and more companies have come forward to adopting it as a permanent solution. The data shows that the consumption of online services will continue to rise as more and more people adapt to working remotely. **Some time ago Bruno Iglesias, Head of Performance at Performante, stated that we can observe an increase in demand for everything that helps passing time. What’s your opinion or that? Do you agree with him or do you think that people have gotten used to the ongoing situation and do not need entertainment that much?** Humans being social animals would always seek activities to entertain themselves. As the pandemic mandated people to stay at home, the online entertainment accelerated. I believe these trends will continue in the future as the crisis of this magnitude will change people’s habits in terms of social activities in crowded places. **You have been working in a really multicultural team and moreover — you work remotely from London. What are your thoughts on that? Do you think that nowadays we can work remotely in an effective way?** With the available technology that we have, remote working is definitely possible. Moreover, the current situation has confirmed that remote working is not only possible but is really effective as well. For me personally it has been a great experience, the availability of services like Skype, Google Hangouts has made it very easy to stay in touch with the team and everyone in the office. **Following the previous question — what made you join a company that originates from Poland? Can you share some of your thoughts after being with us for more than 7 months already?** When I came across the opportunity, I was sure that this was the perfect role as the next step in my career. The experience so far has been really great. The teams in Warsaw and Bogota have consistently been very warm and welcoming. I can confidently vouch that everyone at the office is an epitome of our values i.e Flexibility, Proactivity, Supportiveness, and Appreciation. I believe joining Performante has been a great decision and I look forward to more responsibilities in the future. **What motivates you in that rather tricky situation and what are your goals in the upcoming months?** I am a very inquisitive person and learning new things is a great source of motivation. Each day I look forward to developing new skills and overcoming challenges. My goal in the upcoming months is to finish my CS50 online course that I started pursuing in my free time during the evenings. Working from home has helped me to save on my commute time and put it towards more productive things. **Do you have any tips for anyone who would want to make such a vital part of a team that works remotely?** My tip would be to identify your strengths and weaknesses and learn from mistakes so that the learning becomes your strength in the future. Spend time on developing your soft skills as they play a very important role in managing your day to day activities. Stay aware of the trends and evolve as the industry evolves. Being an account manager involves interacting with your clients on a daily basis so keeping up with your communication skills is very important. Networking is a very important part as well to be successful in the industry. One last tip is to love and enjoy what you do. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers > Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power! May 18, 2023\ Mercedes de la Torre According to the Federal Reserve Board, **subprime borrowers are more likely to use online sources for loan research** and less likely to use traditional bank branches than prime borrowers. This is where a well-designed digital marketing strategy can come into play. In our experience working with car dealerships, we encountered a common challenge: the high cost of acquiring subprime auto leads. Many dealerships were investing substantial amounts without seeing the desired returns. However, through our expertise in digital marketing, we were able to rise to this challenge and achieve impressive results. Despite the prevailing industry trend of Cost Per Click (CPC) exceeding $15, we managed to provide our clients with high-quality leads at a fraction of the cost they previously paid. How did we achieve this? Allow me to guide you through six simple steps that transformed our clients’ digital marketing campaigns. 1\. Understanding the target audience. This is a critical step because we must direct our efforts (both technical and economical) toward users who are most likely to convert. This approach not only maximizes our chances of generating high-quality leads but also makes it easier for them to interact with our ads. 2\. Conducting competitor analysis. Understanding our competitors’ strengths, weaknesses, and tactics is crucial. This knowledge allows us to differentiate ourselves and develop a strategy that differentiates us. By leveraging this information, we can create a unique value proposition that resonates with our target audience and drives conversions. 3\. Performing keyword research. Understanding what your target audience is searching for is the first step in conducting keyword research. Tools like Semrush, Keyword Planner, and Google Trends are valuable resources in this process. Using these tools, we can gain insights into the search volume and identify high-value keywords to target in our Google advertising campaigns. Additionally, this research can support our SEO efforts, ensuring that our content aligns with the search intent of our target audience. 4\. Building attractive assets. All of the previously mentioned efforts will be in vain if we fail to generate engaging content that resonates with our potential customers. To achieve this, it’s important to be flexible in our approach and to take risks. The key to success lies in experimenting with different types of content and analyzing which ones resonate the most with our target audience. By conducting these tests, we can refine our content strategy and create assets that truly capture the attention and interest of our customers. 5\. Using a combination of platforms. One of the aspects I find most exciting is the willingness to explore and experiment with new platforms, which can be a key driver of success. Remarketing is one such possibility. Just to give an example, by targeting users who have visited our landing page from a Google source but not converted, we can show them ads on Facebook, providing a valuable opportunity to re-engage with these potential customers. 6\. Using measurement tools. As a digital marketer, I believe that data analysis and measurement are essential components of any successful digital marketing strategy. What I find as the most rewarding part of my job is seeing measurable and excellent results. Without the proper measurement tools, it would be impossible to accurately evaluate the success of a campaign. Therefore, we can make informed decisions on the next steps based on the insights derived from the measurement tools. In conclusion, using **digital marketing strategies can be a game-changer for car dealerships** targeting subprime borrowers. By strategically leveraging data-driven insights and implementing the six steps outlined above, we notably increased our clients’ conversion rate (CR). Moreover, our efforts resulted in a substantial 24% decrease in cost per click (CPC), significantly reducing cost per lead (CPL). This remarkable outcome highlights the effectiveness of our approach in driving better campaign performance and cost efficiency for our clients. At Performante, we understand the unique challenges that car dealerships face when trying to reach subprime borrowers. That’s why we specialize in developing tailored digital marketing strategies that maximize conversions and minimize costs. If you’re interested in learning more about how we can help your dealership reach more subprime customers, [contact us](#our_contact_form) today to schedule a consultation. If you want to learn more about how digital marketing can transform your dealership's lead-generation efforts, check out [our article](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) on why it's time to stop buying car dealer leads and invest in digital marketing. Other related [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Survival guide to affiliate events — how to get the most of your first event > You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ... Feb 12, 2019\ Tania Rehel You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world and give you outstanding opportunities of meeting new business partners as well as following up on your daily activity with present partners. But before even arriving to such an event, you already need to make some vital preparations. Booking hotels and buying tickets are obvious bullet points, so I will skip that part, and focus more on the business and marketing side of the preparations. **1. Planning your calendar** Always think in advance about the events and their planning. Usually a month before the event partners are already starting to book meetings, so if you want to have the most convenient time for you — don’t wait until last minute to book it! It’s also always good to share your WhatsApp or phone number to find the person you are meeting — affiliate summits are big events and if you don’t have your own booth for the meetings — try to think of the most characteristic place possible but bear in mind that others might also select it as their meeting point, so then the phone comes to action! **2. Thinking of topics to discuss** Being prepared for a meeting is what creates a very professional image of you. Having bullet points to go through during a meeting is always good, especially if you don’t know your business partner yet. Introduction, current business discussion, understanding your business partner expectations and needs — everybody will feel that they are dealing with a professional if you have points to discuss ready and pay attention to their words. Additionally, interlocutors often appreciate people that are straight to the point — they tend to take you more seriously and you simply don’t waist your or their time! Going through a list of specific topics is always faster than trying to make topics up on the spot. Unless you are a great speaker ;) **3. Advertising your presence** Social Media are your biggest friends! Post entries about your attendance to an event, contact directly your partners by your selected communication channel, check groups and websites dedicated to marketing and the specific event you attend. Most of the big affiliate events and summits have their dedicated apps with networking functionality — don’t hesitate to add people, message them and get the most business opportunities out of the event. Also groups and events on Facebook provide you often with additional social calendar that includes all networking possibilities, pre-parties, afterparties and more! Apply to as many as you can, it’s always good to connect with people on a less official level and the amount of profitable deals done during those networking events would surprise you. **4. Tools: business cards, notebooks, pens, gifts** Want to make a good impression? Don’t forget your business cards! It’s the most basic way to remember the people you meet and so they remember you as well. You can make some basic notes on them if you don’t have a notebook and not loose the contact. Plus, if you forget business cards to a business event — you might be viewed as sloppy and not trusty. If you have a booth during an event, consider bringing some small gadgets that can be given away — USB keys, T-shirts, hats, sunglasses or simply notebooks and other things — it always leaves a nice impression if you hand such a gadget to a potential or existing business partner. You can also always request a bunch of easily portable gadgets from your company even if you travel alone or without a booth. And if you meet a key partner, you could bring a dedicated gift for them (just remember about restrictions in terms of food transit) or invite them for a drink/lunch. Those gestures help to build very strong and lasting cooperations. **5. Optional: Investing in a local SIM card with prepaid internet access and getting around** If you live in EU and the event is in EU zone — communication is not a problem. But if you travel to countries that have unreasonably high communication fees, you might consider investing in a local SIM card. This way you don’t have to worry about internet access costs if you get lost in the city. Also sometimes during events the provided WIFI might be tricky and not always working correctly or cutting the connections — prepaid SIM cards avoid all the trouble of being disconnected and as we know — being online is what make us roll! As I wrote before, I will not focus on booking the hotel — on that part I still won’t do that, but I would like to mention that it’s good to know your neighbourhood. How to get to the event, what are the places to see or eat at and potential party places. Estimating the travel time and distances definitely helps to organise in the most efficient way your time and activities during the event! **6. Positive attitude!** Don’t forget to smile and be approachable! People tend to answer more willingly if you approach them with a smile and positive attitude. Even if they run to another meeting they will often agree to quickly exchange cards and meet later if you seem amicable. I hope this small guide will help you, as a beginner, in taking your first steps during Affiliate events and Summits. It’s an amazing experience worth going through and that can get you addicted somehow! The amount of interesting people and personalities you can meet, business opportunities to create and social events to explore open a whole new zone of marketing for you! So what are you waiting for? Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom. > A gaming-employer branding project for Deutsche Telekom. Sep 18, 2023\ Marta Pelska [Extremely clickable? See what hides behind this claim](/clients/t-mobile-loveittobits) Some time ago, the movie “Everything Everywhere at Once” triumphed in theaters \[and at the Oscars®]. The movie is about a woman who finds the key to the multiverse, allowing her to experience and test different professional and private paths. What a great metaphor for a copywriting job! Thanks to working with various clients and topics, I wander into the world of unfamiliar industries and marketing areas for a while. Perhaps it’s an overstatement that I sometimes feel like a person who has been put in the pilot’s seat, in front of a console full of flashing buttons, who must, in the blink of an eye, figure out how to land safely with a round of applause. Nevertheless, when researching areas completely new to me, I experience various adventures, just like the heroine of the movie, thrown into a fascinating yet crazy adventure. But can you say “no” when telecommunications giant, Deutsche Telekom, owner of the T-Mobile brand, asks your agency to create an employer branding campaign that will change the perception of the company in the keenest IT minds? Of course, you can’t. Our task, or rather quest, was seemingly simple. Deutsche Telekom wanted to recruit candidates for the IT area, using the nostalgia for their youthful years. Which one specifically? We know from research that practically every IT and technical college student experienced their technological initiation, either playing 8-bit games or trying to write them in the privacy of their room. That’s why we came up with the idea of creating a platform that combines a cleverly crafted recruitment process with promoting the image of a company that understands the wants and needs of candidates. And entirely based on the style of 8-bit computer games. [Why does a robot serve coffee to a human? Find out more!](/clients/t-mobile-loveittobits) Here I owe you some explanation. Although we, as copywriters, are practically required to know pop culture tropes and make pop culture sacrifices of various kinds, it is impossible to conceal the fact that I never had much to do with games. Yes, I played the iconic “Neverhood.” Yes, I have experienced crushing defeats in NHL and FIFA. Yes, I played a demo of the shooting game “Blood” once, but a moment later, as announced by an off-screen voice, “I died with a quick, quick death.” Having such a limited experience, gaming appeared to me like the cockpit console mentioned before, full of mysterious, magical buttons that made up a logical whole. I “just” had to switch them on in the correct order. Given my purely theoretical understanding of the world of games, I had to work out a method of operating not only with such extensive and yet targeted material, but also with our invaluable team. So how do you weave gaming into an Employer Branding IT campaign, combining the employer’s offer, gamer nostalgia, and recruiting needs… and score some points? 1. First, proper research. It allowed us to learn about the most important examples of 8-bit games and figure out their story mechanisms. They say that imitation is the sincerest form of flattery, and that’s how our versions were to be created - to pay tribute to the first gaming mini-universes that fired the imagination of future developers. 1. Second, language research. For me, the most interesting part of learning about a new field is immersing myself in the idiolect describing it. To create something in a gaming environment without knowing the jargon? Never! I may be a noob, but with ambitions. By the way, a small note - going deeper into the issue of the language of gamers \[and any industry jargon] it is worth remembering to be cautious in its use. Because there’s nothing worse than “overplaying” communication with a newly acquired knowledge of insider terms. We can unintentionally lose the focus of the heart of the matter, meaning the activity to which we want to invite candidates, or worse, we can expose ourselves to sarcastic comments from a target audience sensitive to being misled. 1. Third, insight research among the part of the team that know a lot about games. I am fortunate to work in an environment where synergy of different competencies is visible on a daily basis, and “supportiveness” is one of the most important values. Talking to people who are active players and have gone through various levels of initiation has allowed me to expand my basic knowledge with much more intriguing aspects. 1. Fourth, translating the customer’s expectations into an existing matrix – 8bit games. What message do we want to convey? Where to embed them? What mechanisms should we create so that the candidate would not have the feeling of pushy advertising but would learn about the employer’s offer gradually, incidentally and in logical consequence? [See how we played it out](/clients/t-mobile-loveittobits) 1. Fifth, the action umbrella catchword. There comes a point when the client’s expectations and the agency’s tactics have to intertwine into one neat slogan. Fortunately, an English idiom helped us out here, as all communication was in this language. “To love something to bits,” meaning to love something strongly, came to mind and complemented by IT, became a graceful and spot on claim. 1. Sixth - scenarios. It’s a well-known fact that games use a well-established plot pattern, where the protagonists start from point X to reach point Y. They encounter obstacles along the way, collect various tokens, fight enemies, lose lives. All this is more or less “played out” in every game, even the simplest. It is difficult to talk about some complex transformation of the protagonist in the case of 8bit productions, but… on the “Love IT to bits” platform, each task was somehow related to the protagonist’s influence, which was a reference to the EVP (Employee Value Proposition) of the Company, and the result itself led to job offers. 1. Seventh, the hero. He had to make a name for himself. It’s one thing to play a dismal pixelated character, whose fate does not particularly interest us, and another thing to play at least an outline of a character. We humans are like that - we want to impersonate someone “performing”, to be someone else for a while, move to a place where we can forge our own path. In our case, Mr. 8bit was saving the world from various bugs or reaching the office in a way that was a consequence of his choices, but most of all our main hero was reminding players that there are real places where you can fight for yourself and where “game is never over.” And Deutsche Telekom’s IT department is one of those places. 1. Eighth, once again, in the spirit of our synergistic cooperation - the inherent discussion with our graphic designers and developers about the possibilities of creative maneuvering. Because to come up with a game and a hero is one thing, but to make it in line with the spirit of \[past] times, possible to design and, above all, playable, is a different story. 1. Ninth, during the \[victorious] struggle with the unknown matter of gaming, I could not lose sight of the most vital aspect - strategy. Creating games and their universes can be a highly engaging activity. However, it would be an enormous failure to forget the EB nature of the task and the EB utility of the created storytelling. Here, our employer branding specialists come to the rescue to supervise if the narrative and goals were identical to Deutsche Telekom’s EVP and values. Did the work on the present project actually arrange itself into plain levels and chapters? Of course not. The nine steps to create the “Love IT to bits” project are just a writing procedure, a neat way of capturing the most important steps. Did we sometimes need to take a few steps back? Yes. Did I have to revise my own ideas about the nature of games during discussions? Of course. Did we deliberate over the shape of the bugs that Mr. 8bit was supposed to annihilate? Naturally. It sounds like quite a challenge, but that’s the beauty of working together in a close-knit team - no matter what challenges await the hero in the game called copywriting, he always gets extra life in the form of the support and competence of others. And last but not least, if you are curious about the effect of our cooperation with Deutsche Telekom and if you haven’t yet clicked on the previous cleverly placed links, I invite you to read our [case study](/clients/t-mobile-loveittobits) Other related [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Textbook Grammar Could Steal Good Marketing’s Oxygen > As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am... Aug 16, 2022\ Marta De León **As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am against well-structured writing — truth be told, it is one of my favorite things in the world.** I wrote it because I am convinced that creative quality sometimes requires us to give up the impulse to treat texts as if we were academic proofreaders. Let me explain why: **Grammar is old** Like all seniors, grammar deserves respect. But, also like some seniors, it understands little about how to communicate with young people. Many things have happened since those times when the ancient Greeks began to develop this discipline -and many things will continue happening. If we want our message to be well-received today, maybe it makes sense that we agree to leave the past in the past when we need to. **Grammar is based on written texts** It does not consider the way people speak. And let’s face it: no matter how proper we are, we all break the rules when we talk! We make pauses where they don’t fit, alter words, cut phrases, or use jargon that we wouldn’t normally use when writing. But then there’s creativity — that one place where we want the audience to feel close to our brand. We want them to perceive each interaction as if they were holding a conversation. How far do you think we could go if we interrupt their reading with commas or structures that don’t fit this goal? **Grammar is exclusive** Being good with grammar has become something to be proud of. And it should be that way. It’s an achievement, maybe even a talent. So it’s fine by me if we strive to structure every single paragraph right. But, remember: creativity must be inclusive. We are not looking to give academic talks or win journalistic awards. Moreover, the only valid evaluation of an advertising text is whether it connects with the public or not. And no one will connect with a distant message. **Grammar seeks an ideal language** The primary objective of grammar is to regulate the texts, to make sure we know how to make them perfect, based on what the great authors of antiquity did. It is clear that they update it from time to time and new rules keep emerging, but it still is always based on rules. Rules that are nothing but limits — the great enemies of a creative mind. Being ideal when writing would excite only our elementary school teachers but not necessarily our audience. In creativity, we do not want perfection. Once again, we are looking for connection. Perhaps then, it’s okay to ignore rules and dare to use only capital letters, make puns, leverage spelling mistakes to highlight our headline among the advertising sea… or do whatever it takes to achieve what we set out to do. Okay, but am I proposing that we should completely forget about correct grammar and writing? Of course not! I would be the first to suffer in a world like that. I’m just saying we have to learn to be flexible for the sake of creativity. Here is my proposal: **1. Master grammar:** Familiarize yourself with all aspects and rules of this discipline. It exists for something, and you will do better as a marketer if you know how to handle it well. **2. Know your brand:** Make sure you are clear about the goals and tone of the brand you’re writing for. **3. Understand your audience:** Find out what amuses them, what they want, what they hate, what they are excited about, and -especially- how they speak and how they like to be spoken to. **4. Now, break the rules!** If you’re going to break them (and I invite you to do so), you have to know you are doing it for a reason. Not because it’s fun, not because you’re rebellious, not because you want to look cool. Break them because it builds something for your brand. Balance will always be the key ;) btw: these lines were originally written in Spanish and then translated to English, so this is an excellent opportunity to practice not being too strict with our grammar ;) Other related [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/laughing-sells/) #### [Laughing sells](/blog/laughing-sells/) [Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ...](/blog/laughing-sells/) [Performante\ Jun 3, 2020](/blog/laughing-sells/) [Read more](/blog/laughing-sells/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The age of illustration > Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ... Mar 10, 2020\ Performante **Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise. We can also see more and more retro-style designs, but what in our humble opinion becomes the most important, is the big and loud return of illustrations, that slowly but surely substitute the use of stock photos.** The use of illustrations in graphic design isn’t something extraordinary or new. For years it has been more or less present but now we can observe that many brands turn away from using photography and choose to incorporate illustrations so as to communicate their messages. Moreover, we are not even talking about intricate works, but rather simplified illustrations or even line art. **We are out of stock… photos** A few years ago, in the times when stock photos were almost as popular as coffee in advertising agencies (some of them have even entered pop culture), no one would’ve thought that they would lose their spot to simple lines. Nowadays though, many brands are deciding to simplify their visual communication more and more often. **Simple is meaningful** Many experts from the graphic design industry claim that the year 2020 will be a year of simplified illustrations. And by that, they mean using flat colors and a limited palette, and most importantly — a lack of detail thanks to which both designer, as well as the viewer, can focus on the message itself. Of course, for some people, the illustrations in line with the hottest trends in 2020 might look a bit oversimplified or even resemble sketches, but it is believed to be one of the most efficient ways to deliver a clear message. **Color is not the limit** We have already mentioned that flat colors and limited palettes are extremely popular. Moreover — some brands go a step further and decide to use illustrations that base only on palette that refers to their brand identity or go monochrome. Even though at first it might seem to limit it can have an opposite effect — not only introducing such limits might have a great impact on the creativity of the designer, but also it can result in strengthening the awareness of a given brand in terms of how it communicates visually. **It’s getting personal** The fact that a brand decides to limit the use of stock photos to a minimum or introduces more illustrations that are created with the use of its color palette definitely helps it stand out in the crowd. But it is not only an eye-pleasing way of communicating but it can be also very effective. The elements used on the illustration might suggest the viewer that they should take a specific action, and that makes them really useful while designing any user interface. Other related [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/there-is-always-something-to-rethink/) #### [There is always something to rethink](/blog/there-is-always-something-to-rethink/) [When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ...](/blog/there-is-always-something-to-rethink/) [Performante\ Aug 21, 2020](/blog/there-is-always-something-to-rethink/) [Read more](/blog/there-is-always-something-to-rethink/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The Digital Impact of COVID-19 in Colombia: Did the Transformation Affect Businesses or Their Collaborators? > Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it ... Aug 17, 2021\ Daniela Rueda **Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it or not, this phrase is here to stay. The health crisis caused by COVID-19 indeed forced us all to change habits in different contexts of our daily lives, forcing us to find new ways of working, interacting with the world, and meeting our needs.** The way people on all continents interact with their loved ones, colleagues, and customers had to change. Face-to-face meetings and events that were accompanied by some kind of physical contact migrated to virtual spaces, which allowed social interaction to be maintained, but now through a screen. But what do all the activities that once seemed so common and that suddenly changed have in common? That all of them were still possible thanks to the digital world! **The transformation of commerce** The professional world did not come out intact while people’s lives were transformed. Unsurprisingly, the impact on people’s behavior, or in other words, the consumers’, forced companies to adapt to new demand models. One of the most visible examples is how the new requirement to obtain necessities without leaving home pushed establishments to adapt their e-commerce and home delivery services. What was once simply an option of comfort had become an obligation for global security. And so, what for many companies was only a plan for the future, escalated to the top of the list of priorities and advanced by great strides to allow the survival of the business. These companies that were already digitized also boosted their businesses through e-commerce, managing to increase their sales and thus increase their income during this health situation. According to the “Behavior of e-commerce in Colombia during 2020” report, carried out by the Colombian Chamber of Electronic Commerce, between April and July, online sales grew by 65.7%. This is how a significant growth in transactions made through virtual channels was generated. Now, despite the gradual reopening of physical shops, the transition to digitalization is irreversible; the buying habits and behaviors of Colombian consumers simply changed. Just like the previous examples, it is safe to say that companies from all sectors found themselves in the need to turn their business strategies and direct them towards digital models to maintain their position in the market. Every day, more and more users used their mobile devices and computers to access products and services due to the forced closure of commercial establishments. So what were the main challenges that the digital transformation brought by COVID-19 for businesses? - **Timely decision-making:** It is necessary to make decisions on time, even in the midst of the uncertainty of what the post-pandemic holds. According to an article by McKinsey Digital, more than 70% of programs fail largely because they have not made decisions on time. Companies should define who will lead the transformation efforts, where to position the company within the digital ecosystem, what to do to react quickly to market changes and customer demand, and how many funds to designate for this specific task. - **Disruptors in the digital transformation of organizations:** Many companies in various sectors will be transformed by disruptors from an industry other than the one they are used to competing with and their validity in the market will depend, in large part, on how they respond and adapt to this fact. An example of this is the case of the banking sector and Rappi. The latter began to take advantage of the data collected from all its users, to take the business further. In this context, they launched RappiPay, a digital debit card that allows users to make various transactions inside and outside the platform, reaching 730,000 customers and 20 million transactions in the last year, according to Portafolio magazine, which led it to compete directly with the different banking entities in Colombia which simply did not expect such a strong competitor from a different industry. Organizations must be prepared to compete with these digital disruptors that come to revolutionize the market. - **Learning and change:** The scenario of change is now normal and constant. Learning new things expands the comfort zone to stay current in the labor market and, considering that digital transformation has brought inevitable changes, it has become a necessity to adapt. As we can see, the acceleration of this digital transformation has been representing important challenges for organizations, significantly affecting commerce and the way it must respond and adapt to the new needs of its consumers to remain current in the market. But the impact of these new challenges not only reached the business models but also affected the organizational culture in a big way. **The impact on organizational culture** Along with the changes driven by COVID-19 for people in general and business models, came challenges that many companies were not prepared for. Those who did not have remote work implemented were suddenly forced to do it and adapt their models to having all of their employees working from their homes. The “trust” factor became a determining role because organizations that did not have these models contemplated before the pandemic had to adopt a new remote work culture quickly and focus more on results and good time management by their employees. This transformation in the work culture was not easy for most, but it brought many positive surprises with it, as the true meaning of the sense of belonging, responsibility, and commitment on the part of the members of the companies was discovered. According to the study “Penetration of Remote Work in Colombian Companies”, from 122 thousand remote workers that were reported in 2018, this figure has had a growth of more than 400% for the year 2021, which evidences the change in the organizational culture of companies. The change in traditional work habits has also resulted in a shift in workers’ preferences. This is demonstrated by a study conducted by Citrix and OnePoll in 2021, which showed that 43% of Colombians express their desire to continue working from home or, at least, under a hybrid modality. Similarly, 68% of the companies would be willing to continue with this way of working. It is indisputable that the pandemic caused by COVID-19 revolutionized people’s lives, which caused a change in business models, and in turn, generated a transition in the internal culture of most companies. But it is also true that we have proven that technology facilitates our adaptability to this type of disruptive process and this is how important opportunities are created. The emergence of new businesses, the opening to new markets, and the change in work habits are just a few examples of our ability to adapt to dynamic environments. These challenges we faced during the pandemic only showed that we are prepared for an increasingly digitized future. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The most important part of our job is the human part > Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ... Nov 9, 2020\ Performante **Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills. And now, in the world that turned mostly to working remotely, those human connections and relations seem to be more important than ever. Álvaro Alonso Lozano, Senior Affiliate Manager at Performante, takes us inside the fascinating world of affiliate marketing and shares some tips and thoughts on how to work remotely while still feeling like a part of the team.** **Álvaro, you’ve been in Performante for three years already. How did you even get here?** Well, I came all the way from Spain! I was looking for job opportunities in Warsaw when a friend told me about a job opening at Performante. After checking the job description and afterward Facebook page and website, I knew I wanted to work here. And thankfully it did happen. :) **What are your responsibilities on a daily basis? What do you do as a Senior Affiliate Manager?** My main responsibility is to generate profit by driving sales both to multiple digital products. In order to keep a constant flow of sales, I need to be on the lookout for new traffic sources and keep our current sources active by delivering the best performance possible from our campaigns (since if they are not profitable will eventually leave!). I am also responsible for making the most out of our traffic, by a constant optimisation of the campaigns. It requires both an analytical mind and, especially, interpersonal skills. The most important part of our job, in my humble opinion, is the human part. **What excites you the most about affiliate marketing?** How big and varied this world is. Being your objective leads, subscriptions, or sales, there are hundreds of ways of achieving that and there’s no one best way always: you need to test and test each and every time. This work also involves being very creative and being able to adapt to the moment. **Recently you’ve started developing some new skills and got involved in advertising on Facebook. Do you think that a marketing specialist should be versatile?** Definitely and this is connected to what I said before: there are tons of channels to impact your target audience and the more you are familiar with all of them, the higher your chances of reaching it. Affiliate is testing and testing until you find your winner :) **Pandemic changed the way business is done — we’ve switched from multiple offline meetings to being online. How do you deal with networking nowadays? Or maybe you do not feel any changes?** In our case, we used to have all meetings with external clients online before, as we work mostly with partners from abroad. Didn’t make a difference at all in this regard. **And how about internal matters? Did your team change the ways of operating in the last months?** Definitely. With the pandemic, we needed to change our ways. Now we have to rely exclusively on online meetings and the communication flow is not as smooth as it is when you are all sitting in the office next to each other. But I don’t want to sound dramatic, because actually is not that big of a deal and we adapted to the new reality quite fast in my opinion. **And we’ve been in that remote reality since March. What are your thoughts on that mode of work?** Well having been a father recently I have to admit that the remote mode has been very positive for me: now I can spend more time with my son and give a hand to my wife from time to time :) Aside from that, the Home Office mode has a big advantage that you don’t have to waste time commuting, so I can spend the day more efficiently in general. But there are some downsides, of course, the main one being not able to spend some time with your colleagues and having to wait a bit longer sometimes for urgent things to be done. **Do you have any tips for working efficiently from home?** Try to set up a small office at home and equip it with the most comfortable equipment and furniture. If you manage to isolate yourself from the rest of the house your work can be as efficient as in the office. **As we’ve mentioned in the beginning, you are with us for three years already. That time for sure allowed you to gather many experiences. What do you enjoy the most about working in Performante?** The atmosphere. We all get along with everyone else inside the company. It has a great vibe. And on top of that, all of my co-workers are very professional and helpful. One can’t ask for better colleagues! **What are your main thoughts on working in a multicultural team? Do you think that diversity helps us develop?** Absolutely! Until we enter university, more or less, we are enclosed in a particular way of thinking and mindset. Meeting people from different cultures opens your mind as you realise that there are many different ways of dealing with situations, behaving, and communicating. This is especially important in our field since we work with people based in countries like the US, China, and India who all have a different approach to work and expect different things from you. **We know that you are not the biggest fan of quotes and maxims, but if you’d have to point one sentence or thought that keeps you going, what would that be?** Hahaha, you know me well. Ok paraphrasing a quote from The Wire tv series (without swear words): “Life it’s the thing that happens while you’re waiting for moments that never come”. In other words, aim always for more but enjoy to the fullest what you have now. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) #### [Performance Marketing dictionary — 33 terms you need to know](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ...](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Isabela Hatem\ Mar 13, 2018](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The sound of marketing > We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ... May 12, 2020\ Performante (source: Malte Wingen/Unsplash) **We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling. The videos in social media are mostly watched without sound, and adding subtitles to them is a must. More and more often, we are consuming the content without sound — but does it mean that it is not important anymore?** Back in a day, when the radio and television were the most important channels of marketing communication, a good jingle was something that could sell. It is more than probable that all of you would be able to remind yourselves at least one song of an add that you’ve heard in your childhood. But with the growth of the digital era, we have turned more to the visual side of life. Does it mean that audio marketing ceased to exist? Not at all! Not at all! Sound can give a special added value to vision, it can help make a brand stand out in a crowd, or it can even support sales or experiences. **Sound is everywhere** As much as some of us would like to mute everything around us — sounds are everywhere and are a vital piece of a marketing puzzle. Some say that it is a great way of reaching customers without them doing anything. Music, songs used in the ads or videos, or even so popular recently ASMR noises can be a part of any promotional activity and become a part of our association system. Do you remember a scene in The Intouchables in which Omar Sy, playing the main character says that Beethoven’s “Fur Elise” is the music of the Employment Office? He heard that so many times that the association was inevitable — and that is how a sound can get tied in our brain to a particular thing. For sure, there are songs that you cannot associate with anything else than with the TV ad you’ve heard them in. (source: Namroud Gorguis/Unsplash) **A brand can have its sound** What people mostly associate with brand identity are the colors, the logo, or even the font used by it. But the identity can also have another dimension and extend even to sound. Did you know that there is something that is called an audio logo? It can be used synonymously with the term — audio branding, and that means sounds, jingles, or even spoken slogans that relate to a particular brand. For sure tons of them are right now appearing in your head… And yes — Netflix’s TUDUM! that you probably hear quite often as of recently is a great example of that. :) **The new dimension** Podcasts, audiobooks, and voice assistants — those emerging forms are a response to the needs of consumers who in that extremely visual world need a break from their screens. After the big boom of music streaming services, we can now observe the raising interest in other forms of audio entertainment what definitely could give the audio marketing industry a bit of a boost and deserved recognition. In this overly visual world, we should still pay attention to sounds and do not ignore audio marketing solutions. According to research by Neuro-Insight agency companies that “overlook sound as a creative tool are missing on a crucial dimension of branding.” Sounds interesting, right? We will be all ears when it comes to that topic! P.S. On our [Instagram](https://www.instagram.com/performante_agency/) channel, you can take a look at a playlist created by Performante’s teammates. Other related [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # There is always something to rethink > When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ... Aug 21, 2020\ Performante **When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better — less or more? Rozalia Kurant, Art Director at Performante, talks about hiding sketches in the drawer, positive outcomes of rollerblading, and reveals what keeps her creative mind going.** Rozalia Kurant, Art Director at Performante **The name of your position might sound mysterious to some people. Maybe we should explain it a little bit. What does an art director do?** I believe that proper words that would explain what I am doing on a daily basis might be — create and think. But, getting on a more professional note, I would say that an art director stands on guard of the best possible result of a whole project, mostly in the aspects concerning design and concept. **That must require a lot of creativity from you. Where do you seek inspiration?** Everywhere and nowhere. I take my inspiration from everything that surrounds me. Sometimes insights or ideas come to my mind from situations or things I barely notice in that particular time and I would never expect that they could become helpful some other day. This is an amazing part of the creative industry, each client is different and may surprise a creative team with a brief, that would make you dig deep into your memories and experiences. **Do you have something that helps you get creative? Music? A special desktop setup that sets you up in a mood?** Music totally! I assume that I can not think without music. ;) It is not just helping me to focus, because most of the time while working I do not even notice that something is being played. I treat it like a coherent part of my work environment. Fun fact is that the creative part never ends. Often ideas come when I do not expect them. For example — when I am after work, my mind is separated from the topic, I am rollerblading through the city — obviously with music in my ears ;) — and suddenly… click! Here we go. The inspiration might come in the most unexpected moments. **How do you come up with your ideas?** This is a process. I usually start by searching for insight, a true thing people can relate to. Then, when we have a concept for a campaign, I check what the particular brand is like, what kind of mood they carry and the audience they want to engage. After that when I have in mind the style of a key visual, I start searching for some inspirations online if I need it. **Supposedly not all ideas are perfect from the very beginning. How often do you “throw away” your own design before you show someone the final version?** I would not count (laugh). It is constant work and to be honest it never ends, only the deadline makes me finish eventually. There is always something to rethink, change, add, or what I personally prefer — take away. **Talking about that, what are the characteristics of a good graphic project?** I always appreciate that type of design, that has a twist, something added, something out of the box. For me, a good project has kind of not obvious part, even a small thing that makes me stop and look at it for a while. We are overflooded by ads and visuals almost everywhere and all the time, on our phones or outdoors. So, if something makes me stop scrolling, look at it or think about all aspects of that particular piece of work — and I do not think about it in a bad way, it is a good design. **Are there things that make you cringe?** Certainly, but I think this is all about one’s taste. What makes me cringe, for someone else will be simply cool. But if I had to point something out, then what comes to my mind in the first place is overloading. For sure you can recall ads or graphics, that when you look at them you have no idea what is important and what is this is all about. Excess can be really cringeworthy. **How about briefing remotely and remote teamwork? How does it work for you right now? Don’t you miss some day to day interaction or maybe calls and Skype are just enough?** I think it works pretty nice — we do new campaigns and pitches all the time. :) Of course, it is easier to catch other people in the office and make a meeting about a project or quick brainstorm, but I would not say there is a huge difference. We still make arrangements for meetings or write to each other. Quick talk like 2 minutes can save 15 minutes of texting. What is an advantage though, is a fact that I can play my music out loud. ;) **Talking about unusual ways of working — you’ve successfully participated in Young Creatives contests. Do you think that initiatives like that are good for young specialists? Working on a daily basis isn’t enough? :)** Personally, I think that each opportunity to challenge yourself brings more knowledge. In a contest like this, you have a small amount of time and there is only a small team working — you and your partner. For sure competition with short deadlines teaches you how to work under pressure, especially when time runs freaking fast. What is more, it gives you space to think out of the box what is often hard to do when you are working with a client and following all the guidelines. But during such a contest participants may create and bring to the table whatever they want and sometimes being braver is better. What can I say, this is fun. :) **Do you have any tips for someone who would like to start a career in graphic design?** Learn, read, watch, and absorb everything around you, because inspirations are absolutely on every step you take. Other related [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Tips at fingertips: copywriting know-hows I know I have after all these years > When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ... Jul 1, 2020\ Marta Pelska **It’ll take you ten minutes to read. And it took me 10 years to get there.** **SHORT STORY LONG. HOW I BECAME A LECTURER.** When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think they’re fed up with my constant jabbering. Mostly because that would be my first public talk ever and first public sharing my knowledge on copywriting. And that seemed scary on so many levels. First of all, even though I could call myself a “seasoned” copywriter (grey hair and all that), I don’t see myself as an authority on the matter. There’s still so much to do in the area, so many things I could achieve. What could I possibly teach our lovely Performante bunch, apart from the words “Go and write your future yourselves?” Ok, that was a stolen advertising slogan. But you get the point. (Copy)writing is a hard matter to talk about. It’s an action. It’s a performance. It’s you standing in the middle of your room and doing voices from the dialogue you’re writing. It’s you saying at loud a claim you’ve just coined and deciding it sounded better in your head. It’s you rewriting your copy, basing on solid feedback, such as “I don’t like it, try something else”. And it’s you, still enjoying it after all these years. Plus, there were also other fear factors. A diversity of people attending — from the creatives to the affiliate managers, having nothing to do with my struggles. Meaning: I had to make it universal. Relatable for Those Who Know and clear enough to be digested by Those Who Doesn’t Know But Are Curious. And don’t get me started on the pandemic thing and the fact, that I was supposed to host this talk virtually. You know, lecturing small screens and hoping there are still people behind them. No real interaction. No control over the technology, which is no man’s friend in situations like this. The only way I could make it through was to translate my professional joy and private observations into the course of my lecture. I’m not a “TedTalk” person, I don’t follow the rules of the art of public speeches. I just go with the flow. Or, given my favourite advertising claim, with the flaw. I decided to do this my way. Starting from how I start writing all my copies — by standing in the middle of the room and waiting for the First Sentence to come… **PLOT TWIST (AND SHOUT). HOW I TRICKED YOU INTO STORY-TELLING.** Do you see what I did there? I created a short story about the preparations for the lecture. I channeled a story-teller to trick you into reading my stuff. I turned an article about copywriting into… a story about telling a story. That’s how we, copywriters, are having fun. It could be also your fun, because of the way I see it, everyone could walk in the copywriter’s shoes. And it’s not the strategy of belittling myself to win some pity and laughs. I really do believe, that we’re all natural-born, innate story-tellers. I’ve read once, that this is what distinguishes us from the other living species — the ability of thinking and talking in stories. To create a narrative out of our experiences and to bond through them with the others. And that’s how copywriting works, folks. No matter, whether we’re talking about a short claim, like “Just do it” or a long copy for the website. The more the product story is about people and emotions, the more it clicks with the audience. Why? Because the real, winning-the-crowd-in-a-gladiator-way answer, in case of selling, is not “Dang, it’s for me”, but “Oh God, it’s so about me”. **TELL ME YOURS, I’LL TELL YOU MINE. HOW TO SEE THE WORLD AS A STORY.** Ok, but are we that story-prone? Well, it’s in our genes, baby. We’re heirs of the long row of generations, who passed stories not only to kill the time because they didn’t have a TV nor the Internet but also to survive. To remember our origins, our history, our language. To testify. The stories served as a lesson and as a lullaby. The stories helped us understand other people and frankly, nothing has changed since then. We’re still thinking in stories. Our Facebook profile is a carefully written story of who we are and who we know. Our Instagram stories are about how good we look and how much fun we’re having right now. Our activity tracking app report is a compelling story of lows and downs in pursuit of a great shape. Our curriculums serve as our professional stories, happening in many places, yet ordered by the time of action. The way we introduce ourselves into the new group is also a story — we choose the anecdotes and data about ourselves to create an image. And we try to maintain it through new stories. **CURIOSITY MADE A COPYWRITER. HOW TO START.** Does having this common story-telling gene is enough to become a copywriter? It’s a good start, but it has to go with other tools, or better said, with an ability to stay curious. To observe and analyze people around you, just you know, not to the extreme. Get invested in people’s motivations, desires, and ambitions, even if they’re foreign for you. Truth to be told, the more foreign the better, because that’s how you get a wider perspective. And finally — appreciate the family gatherings at last, because who knows, maybe during the Christmas Eve dinner from hell you’ll hear an anecdote which changes your writing forever? Or inspires you to the point you’ll have to develop a story out of it? **ALL WRITE, ALL WRITE, ALL WRITE. HOW TO BECOME BETTER.** If you’re this curious and insightful, you’re ready to write. At this point, you need a pen and a piece of paper. Good grammar and vast vocabulary are a must. General orientation in culture, both high and pop is great, but you also need to practice. You need to learn different styles and techniques. And you do this by writing your hand off. Each brief is your copywriting treadmill. Don’t be ashamed to do different circuits. Every additional piece of writing is like a cross-training — no matter whether it’s a short story, a script for a movie we didn’t know we needed, or a song. **BEAM ME DOWN, SCOTTY. HOW TO FIND A PERFECT CREATIVE MATCH.** You’ve come this far and have written something. Remember, that copywriter (or more generally — a creative) is not a lone wolf. You need an adversary to question your writing choices. You need a voice of reason or a constructive mockery to defend your copy. In the worst-case scenario — to rewrite it. And you need to go out of your head (oh no, another stolen slogan!). Writing non-discussed copies is like playing squash in your mind, just you know, bouncing the ball always the same, predictable way. Having a sparring partner, or just a person who becomes your beta-reader always gives you a fresh perspective. Sometimes this person sends you a curveball you won’t take this time, but that’s okay. This is how you grow — by failing. And also by standing up, dusting off and facing the game all over again. **TO KILL A MOCKING THOUGHT. HOW NOT TO WORRY ABOUT CRITICISM.** Ok, you’ve finally sent what you’ve been working on for so long. You’re kind of proud. You really like the way your copy flows, but the client doesn’t. I’d leave it at “it’s the beauty of this job”, but let me tell you something. During my lecture, I divided my presentation into a few “acts”. Each act was titled as if it were a commentary of the inner critic, mocking my flow and raining on my parade. Why? We’re all told to shush our inner critics when it comes to different areas of life (maternity, hello!), but having them around while working is quite useful. This inner critic (plus your beloved outer critics — your workmates — such a lovely crowd), helps you deal with harsh feedback before it even appears. Just do this little exercise, an exercritisice, haha, and roast your copy till it burns. Again, why? Because by not treating yourself too seriously, you’re saving your mind from burning out. See? That’s my advice for you, my best manifesto for all who get demotivated by a long row of “I like-it-buts” or “I don’t-like-it-you-tell-me-whys”: burn out your copies to not become a professional burnout. Mock the production process, not the producer, and you’ll stay happy. **WONDERS NEVER CEASE. HOW TO EXPECT THE UNEXPECTED.** You’re in the industry for years. You feel steady, walking firmly on the professional ground. But you crave something more — recognition, acclamation, inside fame. You have a dream. I used to be this way. I used to whine that everyone out there has better ideas, more awards, bigger clients. Ambition is a good thing, but can’t be this all-consuming, auto-destructive voice telling you that you’ve wasted your years over something as fleeting as advertising. For those who are pining for excellence, I have another piece of advice. Turn your “I have a dream” into the “I have a drill” approach. Drill meant as agenda, a plan, a schedule to get somewhere. Work hard. Treat each brief as a lesson. Make the most of it. Don’t wait for awards and kudos. You don’t deserve them just because you’re you. Do your best and try to pour some gold into each copy you write. Don’t mock humble projects and niche products. And most of all, don’t be afraid to step into an area you have never worked on and you have no idea how to take the first bite of it. Because this may be the beginning of many great firsts. Like the first interview. First public lecture. First article. **PS. I LOVE IT.** PS: Yes, I’ve read this at loud before publishing. PS2: Yes, my inner critic laughed at me and said I should improve my article writing skills, because I tend to ramble. PS3: Claims of what products did I steal? Have fun finding out! Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Tips to create an effective Landing Page > A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the ... Oct 19, 2021\ Tomás Castillo **A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the landing page is almost as important as your product. You may have the best product in the market, but the wrong landing page could block users from finding it out.** Designing an effective landing page is a priority if you want your product to succeed. For this, we suggest the simpler, the better. Landing page optimization is one of the best ways to increase your PPC campaigns performance and maximize your ROI. Learn how to can create a winning landing page with these simple tips: · **Be clean and organized.** This is one of the most important facts of an effective campaign because it will highly impact your campaign’s Conversion Rate. · **Provide high-quality content that inspires confidence.** The information should be clear and relevant. Use eye-catching headlines about your product’s advantages or offer free trials, for example. · **Add a clear call to action.** The action button should be big and easy to find. Use trustful colors, like green, and make sure to add a sharp contrast between the action button and the background. · **Pay attention to the background.** It should be simple and use relevant and quality images to describe what you are offering. A good idea is to make it clickable to the goal. · **Make it load fast.** If a landing page takes a lot of time to load, the audience can disengage before seeing what you offer. · **Think mobile-friendly.** Nowadays, everyone has a smartphone with Internet access. Your landing page should be responsive and accessible for all devices. · **Trust signals.** Include user comments, logos of well-known companies you have done business with, awards you have won, and associations you belong to. These will help you build trust in the mind of the visitor. · **Test, test, test.** Testing and tracking results are essential for understanding what your landing page is doing right and fixing what it is doing wrong. **Follow all these tips to get the best results as they complement each other. And remember: You can always A/B test different versions to see what works best!** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # True colors of marketing > Have you ever been wondering why certain brands decided to use red or purple? ... Apr 2, 2020\ Performante **Have you ever been wondering why certain brands decided** **to use red or purple? Which traits do people associate with blue? Do you think that something such as color could influence our choices? The psychology** **of color has all the answers.** Our brain uses colors to recognize traits about everything that surrounds us. It is a very natural thing. Since forever we have been equipped with the natural ways of spotting what is dangerous, what is safe, and what will grant us survival. Moreover, the colors are very important in our culture — let’s take the traffic lights for example. Red lipstick is believed to be more sensual than a nude one, and a white wedding dress intends to symbolize innocence. But it is worth highlighting that colors have meanings not only in nature and in culture, but also in marketing. The psychology of color focuses on how different colors and shades impact our minds and even behavior. When it comes to marketing that field of study researches how they can influence the consumers’ impression of a product or a brand, as well as decision-making processes. If you analyze the most popular brands or marketing materials, you will notice that many colors are repeating. And it is not a coincidence. Just as with flags, the colors used in marketing and designing brand identity are supposed to bring up some feelings. Have you ever been wondering what every color is intending to demonstrate and tell you about the company or a product? We have prepared a small guide for you. **Red** Red is associated with passion. That color stimulates the human body by raising heart rate and blood pressure. It creates a sense of urgency (both positive and negative) and as a result of that is frequently used for signalizing sales or any type of alerts. Funnily enough, it is believed to encourage appetite and because of that is often used by fast-food chains. **Blue** It is associated with water, peace, and reliability. The associations that blue brings have a calming effect on the mind and can provide a sense of tranquility and space. It can give the viewer a sense of security and is believed to induce a feeling of trust that we could have towards a brand. According to some studies, blue is the most common color used for conservative corporate brands. **Green** Associated with health, tranquility, and nature. It is a very versatile color and much depends on the shade being applied because green can be successfully used to symbolize money and wealth, just as for promoting environmental issues. Green stimulates harmony in the brain and encourages balance. **Purple** Purple might not be the first color that would come to our mind while talking about the psychology of colors, but it is very widely used in marketing. It is associated with wisdom, respect, and royalty. It is believed that purple stimulates the problem-solving area of the brain as well as its creativity. A good observer will notice that purple is one of the most popular colors in the beauty industry (especially for anti-aging products). **Orange** The first associations that might pop to mind while thinking about orange is that it is cheerful, friendly and confident. It is believed to bring a feeling of warmth due. It is considered to be light and fun and that is why it can be used by non-corporate brands. According to some researches, many people find this color… cheap. So, using it for a premium brand wouldn’t be the best idea. **Yellow** The most optimistic color of all, that can induce happiness and creativity. Yellow is also the color that is most noticeable for a human eye that is why it can be powerfully used alongside other colors. But also in excess, it can cause anxiety and frustration — feelings that no one would like to be associated with their brand. **Black** It is often associated with authority, power, stability, and strength. Nowadays it is one of the favorite colors of luxurious brands, because of its elegance and clarity. It is a very versatile color often used in fashion or sports, but it wouldn’t do good in anything health-related. **White** Most often mixed with other colors. It is believed that white might give an impression of cleanliness and modernity. But if used in excess it might deprive a brand of any personality. According to some branding specialists white, just as much as white can be used when we need the consumer to focus on some abstract features of our brand or to make the typography stand out. **Why does it matter?** According to some studies even up to 90% of our judgments about products can be based on color alone and 80% of clients believe that color is responsible for brand recognition. Of course, we should remember that sometimes color perception is different depending on the cultural background of our audience, but it is still important to think it through and apply some of the principles. Choosing the right colors might help a brand to communicate more effectively and a good marketer should always have that in mind. Other related [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Try to stay updated through social media > This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ... Aug 12, 2020\ Performante Tomás Castillo, Senior Affiliate Manager at Performante **This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways, we are communicating with each other, even at work. How to organize your own routine to work effectively, and how to network in the digital world? Read our conversation with Tomás Castillo, Senior Affiliate Manager, who talks about the most prominent trends and shares his own tips on working remotely.** **Last months changed a lot, also in the advertising industry. What are the most prominent trends that you’ve observed?** Yes, passed months changed a lot in all the possible fields, especially in the advertising industry. Fortunately, performance marketing has not been affected that much. Due to quarantine and lockdown, people stayed at home and spent a lot of time online — working, buying, watching, playing games, and chatting. And all these activities increased (and are still increasing) the traffic on online advertisements. **According to you, how the performance and affiliate marketing industry was affected by the pandemic?** As I have already mentioned, the traffic increased during the quarantine. People have transferred many activities from real life to the virtual one, so it has given us more touchpoints, and so — business opportunities. As for the changes on the professional level, luckily being an affiliate manager is something that can be done remotely. Previously I’ve been working from Spain, now I’m finally here, in Poland… still working remotely:) But thanks to the digital tools I can be in touch with the team and do my job the best I can. Working from home also gives me time to master my skills and deepen my knowledge in my area. **Times like this, filled with obstacles, often offer many chances for development, adjusting the old ways of operating. Can you relate to it in any way? Or maybe everything simply works how it used to?** The whole pandemic situation has forced employers to become more agile in terms of organizing the scope of work. The more integrated team is, the quicker the process is. Here, in Performante, we were able to adjust quickly to new conditions and proceed with our work smoothly. **Is there any particular type of services or products that sky-rocketed in the last months? If yes, why do you think that happened?** The most popular, which is pretty understandable, have become all the forms of online entertainment. People are still looking for ways to spend their time indoor in respect of social distancing. Also, the fact that all the fitness clubs were closed down during hard lockdown, people have been seeking the substitute for the gym online, which explains the boost of popularity of training apps and tools. **Recent months were also a time of change for yourself. You’ve joined Performante during the lockdown. What was your experience of becoming a part of a new team in terms like this?** Yeah, the onboarding process is not the same and the first steps might be a little harder, but first of all, I’m used to working remotely, and secondly, the outstanding Performante team helped me get through it in a really nice atmosphere. Actually, I was amazed by the positive energy and good vibes and during my first call with all the employees. I immediately felt a part of the group. It’s really a good way to start your new job. **You are a Senior Affiliate Manager, so how does your work look like on a daily basis? And most importantly how do you network nowadays without any conferences and events?** Ok, my day usually looks like this: I check stats, reaching all my clients to see how things are going and how we could help them increase the numbers. I also respond to the questions and requests, if needed. When there’s a free moment, I take this time to reach new clients. In our field, networking is one of the most important things, so now, without events, the best way is to contact people and try to stay updated through social media, especially Linkedin. **Our team is a really multicultural bunch, working from different places. What are your thoughts on that? What are any perks in working in such a diverse environment?** I love it! As traveling is my big passion, and everything that comes with it — learning about different cultures and meeting different people around the world — having it on a daily basis is more than nice. Also, it gives me a great opportunity to learn from others, seeing different perspectives and points of view. This is a truly priceless experience. **Last, but not least — what are your hopes and dreams for the upcoming months?** My primary goal is to focus on my job and help the company to grow. But private-wisely, I am very excited about living here, in Warsaw. It’s such a complex, vibrant city with a unique history and its own energy. I’d also love to discover Poland in all its cultural and… culinary glory:) Other related [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Understanding Conversion Rates: What You Need to Know > One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial. Jun 22, 2023\ Michał Płatek The efficacy of advertising activities has always been pivotal to accomplishing business objectives. This is especially significant in today’s marketing landscape, which is more competitive than ever. One of the most indispensable tools aiding in the assessment of these endeavors is the conversion rate. In this article, you’ll delve into the intricacies of this key metric, comprehend its significance for businesses, and also learn how to leverage this metric for the formulation of powerful marketing strategies. ## Conversion Rate, What Exactly Is It? The conversion rate is a measure that defines the percentage of people who have completed a conversion on a website or in another form of interaction with the brand. Sounds a bit “gibberish”? Then let’s start by explaining what conversion is all about. In essence, when **a user completes an activity that meets a predetermined objective and is advantageous to the company**, it is referred to as a conversion. If we aim to gather newsletter subscribers, we will consider a conversion when users leave their email addresses to sign up for it. In the case of e-commerce, a conversion could be adding a product to the cart or making a purchase. It can also be downloading materials from the website, if that action is desirable from the business’ point of view. Now that we have cleared what a conversion is, let’s return to the conversion rate. Simply put: **it’s the ratio of people who converted to those who had the opportunity to do so**. This, for example, could apply to website visitors. The conversion rate measures the effectiveness of marketing campaigns and the efficiency of a website or mobile application. It also helps evaluate whether a strategy is yielding the expected results. ## How to Calculate the Conversion Rate Calculating the conversion rate is relatively straightforward. Divide the number of successful actions, such as purchases, by the total number of visitors. Then, multiply the result by 100%. This will give you the conversion rate. Here’s a simple formula:\ Conversion rate = (Number of conversions / Number of visitors) \* 100% Tracking the conversion rate is crucial for businesses. It helps them evaluate the success of their marketing strategies and make informed decisions based on data. For example, let’s use an online store that received visits from 1,000 potential customers in one month. Suppose out of those 1,000 visitors, 50 made a purchase. Therefore, the conversion rate would be 5%. ## Why Tracking the Conversion Rate Is Crucial for Marketing Effectiveness Tracking the conversion rate is vital for businesses. It enables them to evaluate the success of their marketing initiatives. It also helps them to make informed decisions based on data. Here are a few reasons why it’s so essential: 1. **Measuring return on investment (ROI):** Tracking the conversion rate enables companies to assess the effectiveness of marketing campaigns and determine whether investments in advertising are yielding the desired results. With this information, strategies and tactics can be adjusted to increase ROI. 1. **Optimizing marketing efforts:** Monitoring the conversion rate allows the identification of areas that require improvement. A high number of visitors but a low conversion rate on a website can signal an issue. This issue could be related to persuading visitors to take the desired action. By acting on data, we can change the content, page layout, or purchasing process to boost conversions. 1. **Effective planning of marketing strategies:** Tracking the conversion rate provides information about customer preferences and behaviors. With this data, it’s easier to understand which actions bring the best results and how to tailor strategies to meet the needs of your target audience. ## What’s a Good Conversion Rate? As is often the case in marketing, the answer to this question is: “It depends.” We can say that the optimal conversion rate for various industries ranges from 2% to 5%, as data from the “Digital Experience Benchmark 2022” report indicates that the average conversion rate in 2021 across all industries was 2.9% and 2.96% in e-commerce. However, these results should always be analyzed individually and in specific cases. A conversion rate of 0.5% can be considered low for a lead generation campaign reaching a broad target audience. Still, it would be fully satisfactory for a business selling luxury goods. ## Pro Tips for Increasing Conversion Rates 1. **Optimize your landing page:** Make sure it’s easy to navigate, visually appealing, and features clear and compelling CTA (call-to-action). 1. **Personalize content:** Tailor it to the preferences and needs of the target group. Focus on solving their problems and offer value that will prompt them to take action. 1. **Improve the purchasing process:** Simplify it by eliminating unnecessary steps and reducing the number of fields to be filled out. 1. **Test and measure results:** Conduct A/B tests to compare different versions of ads, landing pages, or offers. Monitor results and make data-driven decisions regarding optimization. 1. **Offer additional benefits:** Encourage customers to take the desired action by offering extra perks such as discounts, free shipping, or exclusive bonuses. ## The Conversion Rate as a Key to Success The conversion rate is an extremely important tool for marketers and business owners. **It allows them to assess the effectiveness of marketing activities**, optimize strategies, and make data-driven decisions. Conversion rate tracking enables businesses to increase ROI, optimize operations, and better tailor strategies to the target audience’s needs. It’s worth remembering that effective marketing cannot be built without analyzing relevant and reliable data. Measuring the conversion rate is a perfect tool for that. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Video in employer branding activities > Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ... Mar 26, 2020\ Performante **Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video in employer branding activities. Why are they so popular? And most importantly, why are they so useful?** The number of videos produced every day and used for marketing purposes is constantly growing. And to be quite honest there is nothing wrong with that because videos are one of the most efficient ways of communicating. That is why no one should be surprised that they are becoming a vital part of employer branding strategies for many companies. They can serve as a good explainer of what a certain company does, talk about internal activities and initiatives and be useful for recruitment purposes. **It’s authentic** If it is only possible it is good when a company engages its own employees to participate in the creation of such videos. There are many ways it could be done — by inviting the employees to the process of preparing the scenario, gathering interesting insights from them to be later used in the video or even inviting them to participate as actors. There couldn’t be anything more authentic than that. And the fact that they are not professional actors makes it even more believable — all the laughs, slips of the tongue, stuttering — it is impossible to fake it and that allows for those videos to make a great connection with the viewer. **It’s more than words** Sometimes words are simply not enough. Of course, the most skillful copywriter will probably find several words to describe that the atmosphere in the company is inclusive, innovative or transparent, but sometimes what we need is a smile from the protagonist of the video. It goes even further — the shots showing how modern our office is will be way more convincing than the description of it. **It doesn’t have to be expensive** If you have an unlimited budget for your employer branding activities, then you are a lucky one. But we all know how the reality looks like and not always the sky is the limit, and to be quite honest it is not a problem. Fortunately, nowadays it is technology that would enable us for the creation of great content. You can hire a professional video team, but you can also try to do it using your own resources — all that would limit you will be your creativity. **It gives you tons of possibilities** You can use a video for multiple purposes: you can show your company’s culture, present your employees, recruit or talk about values and important matters. The form of the video can be adjusted to your industry or the channels that you want to communicate in. There are many paths that you can take but the most important thing that you should have in mind while planning to start that journey is your EVP (Employer’s Value Proposition). Make sure that a video that you produce is in line with your values but also at the same time is attractive to the target group you want to reach. **How do we do it?** We have worked with many Clients on the production of their videos and it makes us believe that every company is as original as its… EVP. That is why it is so important to have a well-thought employer branding strategy and values that are not only true but also constant, attractive and making the company stand out in the crowd. Videos are definitely one of the best ways of communicating with possible candidates and are great to show any company’s values. That is why we not only recommend them to our Clients, but we use them as well for our own purposes. Do you want to see how we do it in Performante? Take a look at a video that we’ve created some time ago to show the world the culture that we share: Other related [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What does flexibility at work mean? > My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ... Jul 14, 2021\ Tina Toutounchi **My short story of working remotely abroad** 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation that has been used to dynamic changes, fast learning, and, above all, navigating smoothly between the online and offline world. In turn, employees need to realize that the expectation of flexibility should be mutual. I can’t speak for everyone about the benefits of a flexible approach at work. On the other hand, I’m happy to share my thoughts, which my month-long stay in Berlin and working in the coworking office provoked. Who knows, maybe they will become a valuable inspiration for someone? At [Performante](http://www.performante.com/), we decided some time ago to optimize our EB strategy. And while this primarily concerned our EVP, which has changed slightly, we also revised our values. Flexibility became one of them. Interestingly, this happened practically on the eve of pandemic and lockdown. I will be honest — it was the flexibility that helped us make a smooth transition from office work to remote working. And this is what we expected from each other from day one. How has this flexibility worked out in practice, i.e., in remote working? What does it mean from an employee’s and employer’s point of view? In my opinion, the flexible approach to responsibilities has opened up many **opportunities**. The most important is the possibility to avoid unnecessary meetings and to shorten their duration. Also, a chance to have more frequent one-on-ones without looking for a free place in the office. Another point is the possibility of better juggling your work and private life. You have more influence on planning your time but can also be more available without having to sit in the office after hours. And finally, the most crucial point — **the opportunity for a new, fresh perspective on your work**. Isn’t it a bit like remote work has opened our minds to new models and ways of functioning in a company? Not every organization can afford total flexibility, and it is not a matter of resistance to inevitable changes but a result of various external conditions. I have been given an incredible opportunity thanks to Performante. **Something I had always dreamed of!** When the borders finally opened, I could go to my beloved Berlin for a month and work in a coworking space. That is not a new practice for Performante — both in Colombia and in the UK, where we hire employees and run our business locally, we cooperate with one of the coworking offices. However, being able to extend this offer and choose “my” country while being supported is so much more than I could have wished for. And all thanks to flexibility! **Think about how much your company values can translate into benefits for your employees.** They don’t have to be as spectacular as mine 😉 But it might be worth looking at your company culture from the perspective of the value it brings to your employees and employers. Because what does that mean for Performante? I was already an ambassador of my company, and I will always be one, but now my friends and other coworking space employees will also join the Performante fan base 💚 Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/because-i-like-working-with-people/) #### [Because I like working with people](/blog/because-i-like-working-with-people/) [“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ...](/blog/because-i-like-working-with-people/) [Tina Toutounchi\ Oct 11, 2018](/blog/because-i-like-working-with-people/) [Read more](/blog/because-i-like-working-with-people/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What Is Push Traffic And Why Affiliates Are Using It To Promote Offers > Push notification traffic, or simply push traffic, has already been here for a while, but it is getting more and more popular among affiliates every day ... Sep 10, 2019\ Fred Heitmann **Push notification traffic**, or simply **push traffic**, has already been here for a while, but it is getting more and more popular among affiliates every day. If you already heard about it, but are still not 100% sure what push traffic is and how to benefit from it, this article will briefly explain why you should pay more attention to this format and start testing it now. **WHAT ARE PUSH NOTIFICATIONS AND HOW DO THEY WORK?** There are two types of push notifications: mobile and web browser. **- _Mobile app push notifications:_** these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. Example of mobile push notification **- _Web browser notifications:_** some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page: **WHAT ARE THE BENEFITS OF PUSH TRAFFIC?** **1. Highly engaged audience** Once users opt-in to receive your notifications, you start building an engaged audience interested in what you have to say. It’s a great way to remind your current clients of your app, services and products, or even offer something completely new. **2. High open rates — high viewability** It is almost impossible to miss a push notification! Web browser alerts pop up on top of all open windows and mobile notifications usually stay on the lock screen until you click or choose to dismiss it. **3. Reach and performance** The high viewability mentioned above also helps to increase reach and performance. This ad format usually sees high CTR (click-through rate) compared to others. **4. Real traffic (no bots!)** Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, what makes incoming traffic more legit. **5. Low costs** Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. **6. Format** Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. **7. Easier to expand your user database** Unlike building email lists and creating opt-in forms to collect user data, it is easier to get new users for push notifications — they are technically one click away from subscribing to your “list”. **8. Personalization** It is possible to create different target groups to segment your audience and send personalized messages. The success of your campaigns depends on your approach to the right user at the right moment. Always take into consideration user behaviour on-page or in-app. Targeted mobile push notifications **9. Retargeting** Visitors are leaving your website without taking any further actions like buying, downloading or subscribing? Mobile users are not exploring the full capacity of your app? Push notifications are a perfect way to reach out to these users and bring them back to your page or app. If you are a merchant, you can send cart abandonment push notifications, for instance. If email is your only strategy to retarget these potential buyers, you are losing time — push notifications are more immediate and faster than emails. If you are an app developer, you can offer deals based on user’s location (food delivery apps), inform users about lower rates (ride sharing apps), send reminders (language learning apps) and much more. **FOR WHICH VERTICALS SHOULD YOU USE PUSH TRAFFIC?** It’s hard to say exactly which verticals and niches work better with push traffic. At first, a good idea is to test different creatives, landing pages and verticals along with other traffic sources. Never stop testing! Anyway, if you consider what most of affiliates, website admins and merchants are promoting via push traffic, here are some topics you can cover: - **New content:** you can bring users back to your website offering content updates. Once there, users can also be impacted by other formats and offers. It is a smart way to combine and test different traffic sources; - **E-commerce special offers and discounts:** merchants can always attract customers back to their e-commerce offering special deals and discounts; - **Sweepstakes and freebies** are also attractive for users receiving push notification; - **Geolocation notifications:** mostly used by apps, if users opted-in to receive notifications and allowed the app to use their location, you can send geolocated messages and offer in-store deals for instance; - **Mobile apps promos and in-app actions:** if your app users allowed you to send notifications, you can always send reminders, special offers or invite them to perform a specific action in-app. Don’t consider this as an ultimate list for the use of push traffic. Affiliates are also using push traffic for **dating**, **binary options/crypto**, **nutra** and many other verticals. As mentioned before, always test different offers and angles — you can be surprised! **WHAT YOU SHOULD AVOID WHEN RUNNING PUSH TRAFFIC** - **Spamming:** the possibility of sending notifications at anytime to your database might be tempting, but as any other traffic source, frequency is very important and should be taken into consideration. Users can always revoke the permission, so be careful and plan accordingly when and how many messages you will be pushing. Maintain users engaged and don’t annoy them in order to keep high-quality traffic; - **“One size fits all”:** as mentioned before, one of the benefits of push traffic is the possibility of personalization. Don’t send the same message to everyone in your push list. Instead, make it more specific and segment your audience. And don’t forget to always test new copies, images, angles etc; - **Not making use of automation:** first of all, automation is a time-saver. It is also very important to plan and schedule your push notifications to reach users at the right moment; - **Click-baiting:** don’t push and attract your users with fake promises. Stick to your offer/landing page otherwise you will lose credibility and some users might even opt-out from your notifications. **HOW TO GET STARTED WITH PUSH TRAFFIC** There are basically two ways to get started with push traffic. - If you have your own websites, you can already start gathering opt-ins from your visitors. Find the best tool for you among the ones available in the market: [PushEngage](https://www.pushengage.com/?utm_source=Fred_Heitmann_Medium), [PushWoosh](https://www.pushwoosh.com/?utm_source=Fred_Heitmann_Medium), [OneSignal](https://onesignal.com/?utm_source=Fred_Heitmann_Medium), [ZoPush](https://www.zopush.com/?utm_source=Fred_Heitmann_Medium), [VWO](https://vwo.com/engage/?utm_source=Fred_Heitmann_Medium) and many others. Building your own list takes time, but the quality tends to be higher. - Second option is to buy push traffic from networks. They can have their own traffic or a large base of publishers and affiliates providing this type of traffic. There are many networks focused only on push traffic in the market. Media buying delivers faster results, but you cannot always guarantee high quality. **WHAT’S NEXT?** Push traffic allows affiliates and advertisers to promote different offers, test copies, landing pages, angles and can be very cheap and easily scalable. Anyway, always keep an eye on quality and before sending big volumes, contact your affiliate manager to ask for permission. You should definitely consider push notification in your promotion strategy while it is still hot in affiliate marketing industry! And you, how do you see push traffic in the long-term? Excited about testing this format for your campaigns? Please do not hesitate to share your thoughts below! Other related [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) #### [6-step checklist before launching a campaign as an affiliate](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way ...](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Fred Heitmann\ Feb 5, 2018](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What is the future of test automation? > Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ... Jan 29, 2019\ Aleksander Partyka **Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge.** We live in the age of data, and with that we are granted constantly with new tech, famous AI (Artificial Intelligence) and ML (Machine Learning) also start to appear in the world of software testing. > The bitterness of poor quality remains long after the sweetness of low price is forgotten - Benjamin Franklin That quote just shows how the complex testing process, and why more and more is invested into R\&D of testing processes and software quality. In the near future we can expect our two friends — AI & ML to take care of the most of the work today’s software engineers do (yes, test automation engineer is a type of a software engineer 😃). Their roles will be focused more on creating vast and beautiful experiences versus typical software problems and outcomes. In testing automation more effort will be put into creating different complex assertions rather than doing repetitive boring tasks. Machine learning, as we know it today, is basically built on principle of constant testing, predictable models are being build from patterns and are tested and adjusted using test (training) data. So it’s no surprise that it is helping more and more in the area of Software testing. Today we already have some of these tools available, code-less automation tools that only require user to use “drag-n-drop” new functionalities, inputting assertions into dialog fields — whole “code” is being written automatically. Applications capable of that are even able to “self-heal” — this means that application is constantly learning. When a developer changes something and tests fail AI combined with ML will try to fix it by itself basing on the changes that have been done previously. So, for instance if an ID changes on one of the input fields from \#telephone -> #contact\_number software will assume by association and previous experience that this field is in fact related to phone number and is the correct one. It will try to pass the test with that assumption — if test passes (assertions are positive) this field will be flagged and suggested to the developer to be used for future runs. Some companies even go as far as letting AI analyse their builds before deployment, using complex scoring systems and ML to nominate “winner” (best build). This build is then deployed and further analysed to improve machine learning algorithms. AI also is helpful in reporting test results, it can analyse results and provide not only the result (pass or fail) but also tell why and when error happens, maybe an error only occurs on staging environment and not on production. These reporting tools can decrease the time needed to solve the issue. In future test engineers’ tasks will shift more to the analytical and monitoring side of things rather than to writing a plain code. Also, maybe most importantly, AI can distribute available computing power to run tests in parallel greatly reducing the time needed to complete the test runs. Bright future awaits security testers as well — ML software using historical data and well-trained models will be able to suggest (maybe even implement) changes to the application under test and provide near real-time protection. ## How to prepare for the future? Testers nowadays should definitely have some basic knowledge of selenium (test automation framework) — no matter the programming knowledge, more importantly testers should focus on: - knowing the market, - products, - trends in UX and UI design, - how applications interact with one another, - being so called “user-defender” Testers with skills listed above will surely be ready for the future, will deliver quality software, as well as provide income to the company they work for. ## To sum up Worry not though, there is still a lot of work to be done in order to fully automate testing and there is a huge market for automated testers. QA is one of the hardest markets to fully automate — after all a human has to check if it is something usable by humans. One thing is for sure — there is a bright and interesting future ahead of us, testers. If you are looking for test automation experts, that look further and are hungry for more, contact us — [**hello@performante.com**](mailto:hello@performante.com) **What are you most excited to see in the future? Maybe you have your own predictions?** Other related [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) #### [ASO — App Store Optimisation — what it is and how to do it](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ...](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Isabela Hatem\ Aug 29, 2019](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Where you’re headed, LinkedIn? > As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ... May 28, 2018\ Natalia Trębicka **As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals, it’s become a place where they hang out and help candidates to find their dream job. But as many users notice, lately we can see more entertaining content on this platform, not particularly connected to work topics. The question is — is this the direction in which LinkedIn is heading?** **Cats and kids or work and business?** Recently, I’ve read a [post on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:6401661724851863553/), written by Marek Gonsior, Marketing Director in Agata S.A. He wrote that LinkedIn is becoming similar to Facebook, with more LOL and video content, leaving behind professional articles and long text posts. As we can see in the comments section, it’s not only him, who’s concerned about it. But if these kind of posts are getting a lot of interactions, isn’t it the thing people expect from this platform? **Is it me you’re looking for?** Firstly, we should focus on why people join LinkedIn in general. There is no doubt, it’s mainly either for finding a job or finding a candidate. But there is also a group of people, who are there to develop professional connections and to find an interesting content (connected to their professional interests). It’s important to remember, that every user shapes his own LinkedIn news feed by adding particular contacts to his network. So, if you think that you see too many lol content posts, you should maybe consider reviewing your network. **In video we trust** Some time ago LinkedIn let users include gifs in private messages. Also companies can share videos on their profiles, what was previously available only on private accounts. The future of social media is video, and LinkedIn doesn’t want to be left behind. The visual aspect of LinkedIn profiles is getting more & more important. As [Forbes](http://www.apple.com/) says, we should “expect real-time video (like Facebook Live) to be the next feature enhancement. In addition to streaming video, LinkedIn (now owned by Microsoft) will likely integrate Skype (which is also owned by Microsoft) into the contact section of your profile — allowing you to connect with your network via video.” **Shaping your own future** LinkedIn can be a true fountain of knowledge and inspiration for those, who want to be close to their professional role models. They can read their posts and content recommended by them. It’s also a great social platform for professionals who don’t want to share their personal life information, post photos of their family and food etc., but would like to share their thoughts about things connected to business or interesting articles. LinkedIn is, and hopefully will be, a place for work-related topics. When you go there, you know what to expect. That’s why seeing funny cats and memes may be so controversial. Other related [Read more](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) #### [Is social media beneficial? First steps in your career as Social Media Manager](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities ...](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Dawid Niewdana\ Oct 10, 2018](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Read more](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Read more](/blog/igtv-yet-another-gadget-or-you-tube-killer/) #### [IGTV: yet another gadget or YouTube killer?](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ...](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Adriana Bąkowska\ Jun 25, 2018](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Read more](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Read more](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) #### [5 tips on how to create a powerful call to action](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action” ...](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [Natalia Trębicka\ May 9, 2018](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [Read more](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Why advertising fitness and lifestyle related products can bring you additional benefits? > Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners ... Feb 6, 2020\ Kamila Krajnik Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners that put 51% of their budget into only mobile ads already in 2016 and this trend is increasing\*. Nowadays, internet is the place where efficient advertising takes place, so advertisers became really focused on this field and decided to invest in digital promotion knowing that this is what can bring them substantial profit. Presenting numbers: according to the researches for 2005–2019 the increase of people using Internet was of more than 35% worldwide\*\*. But what about publishers? What benefits can they achieve by placing ads on their channels? Is there any reason why advertising fitness/lifestyle products can be especially interesting and beneficial for them? It is the beginning of 2020 and many have their resolutions related to healthier lifestyle searching for ways of staying fit. For the audience especially, ads of this type are beneficial as they can contribute to increased wellbeing and happiness. First reason of why advertising on one’s website can be attractive is of course financial. Publishers charge advertisers depending on the types of ad they agree to implement and on the channel they use. Using different ones can definitely boost sales as for example: close to half the world’s population (3.03 billion people) are on some type of social media and 1.57 billion YouTube users watch about 5 billion videos on average every single day\*\*\*. The prices vary depending on the channel, for instance publishers with Instagram accounts prefer charging for posts and stories using _flat fees_. Those can range from small amounts like 10–20 EUR to even 300 EUR per post. Another interesting model that can be used by publishers is performance model which can provide even more benefits as advertisers usually have budgets of even 1000 EUR daily for online promotion. In performance model the advertiser pays every time the user does a specific action (it can be downloads of an app, subscription to a service, submitting data etc.). It requires more creativity from a publisher, so that both sides are focused on maximising the results. It is strongly recommended that the product is aligned with the vertical of a channel, so that its visitors will be more likely to perform a specific interaction with the ad. Secondly, by providing correct ad on the website a publisher gives his audience what they potentially look for. If a channel is related to yoga and meditation it will be a very good move to use ads related to those topics. Users not only can enjoy your content but additionally can find products or services related to it. It is totally not recommended to do the advertising just for financial reasons (and inserting ads of products completely not related) as this can confuse the users and also disturb them — especially when using the most intruding ad formats. What user searches for is to be able to see the content that is interesting for him and not being interrupted by ads that have nothing to do with his area of interest. Therefore, it is essential to remember about the users and having their interests in mind while choosing the advertised products. The last but not least, products related to fitness and lifestyle can add a new value to a website. Even if the channel is not related to those topics directly, users might be interested in the products anyway as they represent universal areas of life. Undoubtedly, if a channel is fitness related it is even more likely the user will make a click. If it is not, you are promoting products that have a positive outcome in general in people’s lives — so even if not achieving a specific action, publisher is raising consciousness of his users somehow. The same can happen with meditation related campaigns or those related to wellbeing. As an example, there are two products on the market worth recommending: Fitney or Fitnest. They directly contribute to staying more fit as they offer series of videos, manuals and plans of trainings so the user is able to keep track of his progress. In terms of meditations, Focusly could be a good choice. Its use can help the users in practicing their discipline and learn how to focus and do beneficial meditation. All in all, implementing ads on a website or any other channel that attract traffic on regular basis is without doubt beneficial for a publisher. The key point is to always consider not only financial benefits, but also others such as providing users with products that they search for. It is also crucial to work with different pricing models (for example performance model), as this opens new possibilities of boosting revenue. However, what must be absolutely the highest priority is to always keep in mind users’ needs, so that they keep being interested in publisher’s channel and in the same time are satisfied with services advertised — those related to the main topic and also universal ones, such as fitness and lifestyle. \* \*\* \*\*\* Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) #### [How to choose good traffic sources for your advertising campaign?](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ...](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Kamila Krajnik\ Aug 7, 2018](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Why is video the king? > Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ... Mar 20, 2020\ Performante **Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere and touch every possible topic. Despite the traditional advertising videos during our day as a consumer, we might experience hundreds of touchpoints — there are videos on Instagram, automatically playing sponsored videos on Facebook, video content on online horizontal services as well as banners including promotional videos. Let alone Instastories that some of us produce daily. Some even say that video is the king — but why do we like it so much, both as marketers and as consumers?** Those of you, who have a longer career path in the marketing industry, surely remember the times when videos were not as popular as now, let alone being rather expensive. Not many brands were able to afford to have videos — and most importantly, even if they were, they were not as frequent as nowadays. So what happened over the years that has changed the landscape so much? The answer might seem a bit cliché but as with many things that are trending right now it is almost the same: social media. The dynamic growth of social media channels powered by the fast pace of development of technologies gave the fertile ground for the growth of the video content. Some sources say that even 86% of marketers are using that kind of content — not only to sell and advertise but also to educate and bring entertainment. **A perfect mix** Video is a very engaging medium, and many point the fact that it joins picture, sound, and text in one as its main advantage. For sure there is a lot of truth in that. This is an excellent format for any educational purposes. It can incorporate both audio and visual elements that help to explain even the most complicated topics. An example? For sure most of you have encountered a B2B video explaining the perks of using a very complex tool or an animatic explaining what exactly does a certain company. Video is also better in telling some stories. It can move people more than a photograph could and have more emotional impact than written material. A video can give an impression of establishing a personal connection between the viewer and a cause and it is one of the greatest ways for storytelling. **More showing, less explaining** Motion pictures and videos for years served as one of the most popular ways of getting a message to the masses. As sad as it might sound to some, videos are very popular cause often they require no action. They do not require the audience to read nor to do anything else. They give us the information quickly — and in times when people get easily distracted, it is a win. But at the same time, it makes it easier sometimes to share the information because at times some things are easier done than said or explained or written about. **What the future holds?** For sure the number of videos that we will encounter daily will not drop. We can expect even more videos and not only from brands but also from people who surround us. It is almost safe to say that due to such fast development of technologies and easy access to video making tools, everyone can create their materials, and in the nearest future, that trend for sure will remain stable. And what’s in it for marketers? The abundance of video content creates extremely big competition among advertisers. The customers are being flooded with content and that is why they want to see what is relevant, valuable and what grabs their attention. There are only a few seconds during which we can tell a story to captivate the viewer and induce any sort of emotional response. And since the number of video materials will keep rising the video makers will have to look for even more creative ways for their materials not to be ignored. And adding to that the fact that most of the viewers watch videos without any sound? We cannot wait to see how the video industry will develop! Other related [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/video-in-employer-branding-activities/) #### [Video in employer branding activities](/blog/video-in-employer-branding-activities/) [Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ...](/blog/video-in-employer-branding-activities/) [Performante\ Mar 26, 2020](/blog/video-in-employer-branding-activities/) [Read more](/blog/video-in-employer-branding-activities/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Working in marketing is like being a part of a movie > Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ... Sep 4, 2020\ Performante **Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures, and some occasional thrill? For sure you did or at least played with a thought of that. Is it even possible?** We would hate to tell you that unfortunately unless you become an outstanding historical figure, a hero of a widely acknowledged event, or simply becoming an actor yourself, the chances are really low. But don’t be discouraged, because since we tend to say “yes” to a lot of things, we have prepared something special for you. It is possible! If you are working in marketing your life is already almost like a movie, and if you are not? You might always consider changing your career. ;-) **Romance** Working in an agency is like a big love story. We fall in love with ideas and clients, and we want them to love us back, or at least return a bit of affection. This work is full of blind dates, courting and unfortunately numerous not returned calls. But when it finally works out? Then all relationships are important, and we are giving everything even during the shortest ones, being nothing but a fling, a onetime project that leaves some experience. But what is the most desirable and what we all want the most is a long-term relationship (preferably with no expiration date), with a partner who is fun, emotionally stable, well-off, and about whom we can occasionally brag about. **Adventure** Do you know that feeling when you are setting out on a journey, everything is packed, the route is planned, but suddenly you see an unexpected package at your doorstep? For sure, you do, because it is just like opening your inbox on Monday. Everything can await you — a piece of sudden information about the change of your takeoff, a letter filled with good words and encouragement, or — most probably — an invitation for a new adventure. Those adventures are often held in the unknown environment, with a clock ticking somewhere in the background, and a princess or a chest filled with gold at the end of the path. There also can be a dragon somewhere along the way, so it is good not to embark on a journey alone. A good and trusted team or at least a creative buddy will make your adventure safer, and definitely more fun. **Horror & Thriller** No, there are no bloody corpses or strangers calling at night from an unknown number. The offices are not filled with mysterious mist and no one walks outside to check what is going on and never comes back. But there are moments when your heart can stop when you are not sure if the message you’ve sent contained the proper file, or when the heartbeat raises when a monster, big, and scary, and called… DEADLINE comes. Fortunately, those short moments are just like bad dreams after which you wake up a bit out of place, but after the first cup of coffee, all is fine. **Comedy** Everyone who has ever worked in an advertising agency, joined an internal conference call, or simply entered an open space at a particular hour, knows that working in an agency is filled with laughter. There are jokes (better and worse of course), pranks and even crying out of laughter when you enter a vicious cycle of creative brainstorming. There are also moments when you really have to master your mimics because sometimes it is impossible not to chuckle when you are not allowed to. Real masters are able not to even blink during a very funny situation with a Client. And as in many good comedies — it is all about relations, building common ground by laughing together even though we often come from extremely different backgrounds. If you are not yet a part of that world or want to change your plot and have a say in the future, check our [careers page](/careers) and leave us your CV, we are always looking for new talents. Other related [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # You can get attached in any reality > The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ... Jul 14, 2020\ Performante **The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities — including those in the field of Employer Branding, nobody expected how many things would undergo the necessary changes, how many projects will not come to fruition, or how much will have to be adapted to another reality. The past months have seen some elements of the employers’ offer redefined and this may bring many benefits. Tina Toutounchi, Employer Branding Manager at Performante, tells us why expressing gratitude is trendy and why a company is more than just a tasty coffee.** Tina Toutounchi, Employer Branding Manager **The last few months have brought a lot of changes. Which ones do you think are the most important?** Certainly the approach to employee involvement and internal communication. Unfortunately, Employer Branding was often reduced to non-wage benefits, gadgets, sometimes superficial posts. Of course, all this is an important part of a larger whole, including employee satisfaction. But only the situation, which forced many companies to switch to continuous remote cooperation, and others, unfortunately, to introduce many unpleasant internal changes or redundancies, resulted in increased awareness. And here I mean awareness of the importance of correct, open, and engaging communication with employees, as well as maintaining their motivation and, consequently, efficiency in everyday work. **Do you think there are any trends that have developed during the quarantine?** What first comes to mind is the appreciation of employees. Previously in various activities, this Employer Branding appreciation manifested itself in involving and promoting employees also in external communication. Now the employers say “Thank you” and create materials addressed directly to their employees. **Do you think that companies planning any kind of Employer Branding activities should also prepare themselves for the next lockdown?** Hopefully not. But the recent situation has shown us how important it is to manage teams agilely, digitalize possible processes and communicate well, as well as to adapt to changing conditions. That’s why I don’t wish us any more lockdowns, but drawing conclusions from this and developing the organization as a result of the changing conditions is most advisable. **What is the point of conducting Employer Branding activities in a situation where our office becomes our dining room table and the person we live with becomes our closest associate. Do you think that if such situations persist, we can talk about any attachment to a particular company?** Employer Branding is a fairly broad concept. To a large extent, it is, of course, building an organizational culture, creating a great atmosphere, and focusing on employee satisfaction. But it is also about building a reputation, attracting the best talent through an attractive image, focusing on internal communication and engagement. The company is not only an office and tasty coffee, but also a supportive colleague, forgiving, and committed supervisor, interesting projects, and accurate communication. I believe that you can get attached in any reality. J **Looking at our backyard — how do you think the past months have influenced Performante’s Employer Branding activities?** It was certainly a challenge because cooperation with creative departments is dynamic and it works great to confront your ideas and plans face to face. But we have the comfort of being a digital and mobile agency, so the current situation did not have a great impact on our internal activities. **Is this all just a success? They’re always the easiest to talk about. But maybe something didn’t go as smoothly as it should?** Since we continue to work remotely, the time for summaries of this period will come, but I think that it will happen in the near future. What I can tell you right now is that we have a problem with a large amount of branded sweets waiting for employees in the office. I hope that only such problems will occur in our everyday work. **Quarantine time coincided with many important events in Performante’s life — the introduction of long-established new values or the company’s birthday celebrations. However, this has not been postponed to a distant “no one knows when”. How do you communicate such things in times of crisis?** Dynamically and with faith in what you do. We did not want to postpone such important events, because we have involved our employees in them. If we postponed them for “no one knows when”, we could give our team the feeling that it wasn’t so important and that any process or tradition could be overlooked. And we don’t have that feeling as an employer and employees, so it wasn’t an option for us. **Is there anything from our experience that we should share?** I can think of a phrase in the industry and is often laughed at: a dynamic team. I believe that recent months have shown us that a dynamic team and a dynamically managed company are very important features in these times. For me, a dynamic team means skillfully adapting to the changing reality, communicating at a high level, being proactive, understanding the needs of others, and acting flexibly. I think that if companies can boast about this way of doing things, they should share and talk about it with candidates and clients because only now do we see how important it is to work in a dynamic team. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # BRING YOUR TALENT.TAKE THE POWER. > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We embrace collaboration, diversity, and the transformative energy of bold ideas. Here, your unique perspective fuels our collective success, and you’re encouraged to propose, create, and thrive. Together, we’ll keep winning the digital race for ourselves and our clients.\ \ Because when you step up and put your unique skills in the right place, you truly get to make an impact, grow, and help shape the future of digital.\ \ Welcome to our team! ## Perks Private medical\ healthcare Mental health\ support platform Sports\ card Team building\ events ## Working culture Multicultural\ environment Cooperation and\ team spirit Possibility to try\ out your ideas Appreciation of your dedication\ and results of your work ## Growth & development Performante\ University Language\ courses ### One more thing ... ### ANSWER THE FOLLOWING QUESTIONS Do you feel like a citizen of the world? Yes No Are you one of those who always questions the status quo? Yes No Can you imagine giving extra effort to make a project successful? Yes No Are you one of those who have plenty of ideas how to do things better? Yes No Are you one of those who always want to be one step ahead? Yes No Can you imagine work being fun? Yes No ### You didn’t find anything that fits your needs? ### Don’t worry, we are always looking for talented people! If you can’t find a desired position for you now,\ send us your application anyway. Let’s be in touch. [Send your CV](mailto:careers@performante.com) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) 3Market, an e-commerce store specializing in industrial equipment, approached us with the need to enhance the performance of their digital advertising. Their goal was twofold: significantly improve Return on Ad Spend (ROAS) and establish a scalable strategy for sustained growth. They sought a reliable partner capable of delivering both immediate results and a long-term impact on their business. Scope - Thorough audit of existing Google Ads campaigns followed by strategic improvements to optimize performance and align with business goals - Expansion of Meta Ads campaigns in both the Polish and Czech markets - Performance-based budget optimization - Market and competitor analysis with keyword trend monitoring - Creation and A/B testing of high-performing ad creatives - Integration of remarketing efforts across platforms - Daily monitoring and performance tracking with detailed reporting ##### Our Approach To meet 3Market's needs, we implemented a dual-platform strategy leveraging Google Ads and Meta Ads. Our approach was highly targeted and focused on maximizing efficiency through several key actions: - 1\. Google Ads - Optimizing existing campaigns: Our first step was conducting an in-depth audit of the current campaigns to identify areas for improvement. We enhanced audience targeting, prioritized high-performing products, and introduced dynamic bidding strategies. The results were outstanding: within the first month, we doubled the ROAS and maintained this level of performance over the following months. 2\. Meta Ads - Building and refining campaigns: We launched Meta Ads campaigns from scratch for the Polish market, while for the Czech market, we took over ongoing efforts. Focusing on personalized creatives and precise audience segmentation doubled the ROAS in the Czech campaigns in just one month. 3\. Flexible budget scaling: Encouraged by the exceptional performance, the client increased their advertising budget by 70% within five months. This allowed us to expand the campaign's reach further and deliver even better results. 4\. Continuous monitoring and optimization: To ensure peak performance, we implemented a daily monitoring system. This enabled us to quickly adapt to changing trends and optimize strategies in real time, maximizing the efficiency of every ad spend. ##### Our efforts delivered impressive results, exceeding the client’s expectations. The campaign outcomes are summarized below: #### Results #### Google Ads: 7.5 Highest ROAS 4.4 Average ROAS 45% Increase in monthly orders #### Meta Ads: 9.6 Average ROAS 56% Increase in profit margins   Noticeable growth in sales in both Polish and Czech markets Our collaboration demonstrated the effectiveness of precise targeting, adaptive strategies, and continuous optimization in driving business growth. The results exceeded expectations, setting new benchmarks for 3Market’s future campaigns [Next project](/clients/loreal/) [L'Oréal](/clients/loreal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AIP > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Creating a new & fresh design for the AIP – a company which offers a practical school of running business for start-ups. Scope - UX/UI - Web development #### Our approach New fully responsive website, with a clear UX\&UI and emphasis placed on presenting mentors and offer in the attractive way. ##### Solution Full concept & implementation of the new website: starting from framework, trough copy, design to inhouse coding. #### Deliverables Modern, sharp and user friendly website for all interested in the offer: companies, startups and potential mentors. [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AliExpress > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Is it possible to reach more than 30,000 users in 50+ countries and get them to download an online shopping app in just two months?\ \ It is when we're talking about an app like AliExpress being promoted by our experts in performance marketing. Scope - Strategy - Performance campaign We were asked to encourage users to download and use the AliExpress app (Android and iOS) in more than 50 regions during a two-month campaign. #### Wins - Best performing GEOs: US, LATAM and ID - iOS and Android installs (20/80) - Multiple pixel implementation to optimize performance at different conversion stages 31,000+ downloads in the first two months [Next project](/clients/rappi/) [Rappi](/clients/rappi/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AllSporter > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A sharing economy app created by people whose biggest passion is sport\ for those who feel the same way. Scope - Strategy - Mobile app - Desktop app Unused gear, lack of a sparring partner, an hour wait between workouts. These main problems have inspired us to create an app that's totally new on the market. An app for people who are passionate about sport. However, the idea alone wasn’t enough. 1,000+ downloads in the first month ##### Solution We've prepared a marketplace-type platform based on the idea of sharing economy. It enables users to rent gear or book a training session out of a wide range of offers created by other users. The web platform also has a mobile app, available for both Android and iOS. ##### Communication We were solely responsible for AllSporter’s branding and communication, from design of the logo, to the full brand manual and KV, marketing strategies and materials. #### Results 1,000+ downloads in the first month [Next project](/clients/pto/) [Polish Tourist Organisation](/clients/pto/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Amazon Prime Video > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Amazon Prime is a leading video-on-demand service with high-quality movies and series available to users in multiple countries. Find out how we helped them replicate their international success as they entered the UK market.\ \ Spoiler alert: it was all about a good performance campaign. Scope - Strategy - Performance campaign We faced the challenge of attracting new subscribers to the UK website with a performance-based model (CPA). #### Wins - Ongoing partnership and open budget thanks to good results - Plan to deploy the campaign in more countries 20+ affiliates cooperated to effectively reach the public through various channels 4,000+ new subscribers in four months [Next project](/clients/scotiabank/) [Scotiabank - Lead the Way](/clients/scotiabank/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AstraZeneca > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it. Scope - Internal communication They needed to plan and carry out internal communication to help employees understand the purpose behind the Andean cluster. Our goal was to make them feel proud of being part of this group and to boost cooperation between the countries. ##### Our approach Taking into account the existing communication elements, such as the “home-made" EVP, which shows that the company is home to diverse people, and the Andean theme, we created the concept "We are Andean". #### Deliverables Big Idea: main claim and key visual Internal communication: plan and execution Company gadgets: design and production [Next project](/clients/farmatodo/) [Employer Branding Strategy for FARMATODO](/clients/farmatodo/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Atlantic Watches > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Digital communication platform for Swiss watches and a legendary driver. Scope - Long-term strategy - Web development - Influencer & PR A long term relationship for digital strategy, celebrity appearance, PR, video production and software development. +91% organic reach ##### Solution We took over Atlantic’s account to support the brand’s presence in Poland among all digital channels. With our focus on a younger audience, we started an interesting cultural conversation between them and a legendary Swiss watchmaker. ##### Communication We set a new communication style around effective, contextual content. We produce photos, stories, GIFs and videos to place them at the right time in the right place. ##### Celebrity Liaison Krzysztof Hołowczyc (Hołek), besides being a legendary rally driver, is holding a top rank as a sportsman with advertising influence (via Forbes). Our cooperation went beyond standard placements, engaging our star in shooting videos, hosting parties and even building a chatbot! ##### Chatbot RPG What happens when Hołek can’t go in Dakar Rally? We created the very first, role-play game on FB Messenger, using 40-pages of script, visual and audio effects, virtual equipment and a route that guides players as Hołek’s pilot through the rough roads of South America. ##### SuperCar Club Is Hołek talking about cars or… watches?\ A smart video with one actor for his Atlantic 777 watch premiere at the Polish best car club. ##### Web Experience To celebrate 130 years of existence, we wanted our audience to feel the value of brand’s heritage. We built a nostalgic website, telling a meaningful story of watches and a grandfather. ##### Grandfather A touching story of a man who can wear a watch that belonged to his grandfather, survived a war and years of political turbulence. #### Results +91% organic reach +40% facebook fans +81% engagement rate +31% daily organic reach [Next project](/clients/allsporter/) [AllSporter](/clients/allsporter/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AutoAgents > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Developing and orchestrating a high-performance marketing campaign for AutoAgents, spanning 9 months across 3 platforms. Achieving over 1.000 leads in two distinct regions in Canada, while maintaining a Cost Per Lead (CPL) lower than the desired target. Driving Success: Empowering Automotive Lead Generation: - Conducting market and competitor research - Providing feedback on performance assets - Implementing conversion tracking - Conducting A/B testing - Developing a media plan - Creating high-performing ads - Monitoring keyword trends Client's Goal: To acquire leads from individuals interested in selling their cars and strategically position AutoAgents in two distinct regions of Canada. ##### Tactics: Our approach was initiated with comprehensive market and competitor research, providing valuable insights to drive strategic decision-making. Once the campaigns were launched, we consistently oversaw them, allowing us to optimize them in accordance with the client's goals. However, you may wonder what played a key role in our success. The crucial aspect was the precise segregation of the campaign in terms of targeting and the strategic utilization of the audience from one platform to enhance the effectiveness of the others. ##### Ultimate Outcome: With our strategic expertise and a proven track record of delivering impactful results, the campaign achieved exceptional outcomes, demonstrating our ability to drive success. #### Campaign milestones revealed: \+ 1000 Leads 15,7% CTR Peak 2x More Budget [Next project](/clients/j-labs-career/) [j-labs - Career tab](/clients/j-labs-career/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Avallon > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) UX/UI and web design for an experienced pioneer of the management buyout market in Poland. Scope - UI/UX/Web design Design a website to increase recognition of the company in the target group and to encourage people to make an inquiry through the contact form. We created a website that is beautiful in its simplicity. It reflects the company’s financial profile and security provided by a team of professionals. In addition, its other goal was to shorten the decision path and result in sending an inquiry. [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka IT > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Employer branding strategy for the IT department of Biedronka | Jeronimo Martins\ \ One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area? Scope - Competitor analysis - Internal analysis - employee interviews and focus groups - Development of Employer Value Proposition (EVP) - Creative concept with Key Visual - Photo session - Image building and recruitment video - Landing page design - Strategy execution and communication Primarily to launch Employer Branding activities for the Biedronka IT department. Increase audience awareness and build a brand image as a modern employer in the IT area. To attract the best talents on the market, using the leading position in the retail industry. ##### Let's find out more Employer brand communication should be based on thorough research and analysis, which is why we started working on the concept with focus groups and by interviewing Biedronka's IT staff. We created EVPs based on internal analysis, which forms the basis for all image materials: Brand communication in the IT sector requires a coherent, well-established, expressive, and, above all, distinctive creative concept. Biedronka's IT department means a large scale of activities and significant efficiency in the hands of each employee, but also dynamics, the need for immediate reactions in the constantly changing and fast-paced retail world.\ \ This is the basis of the concept: 'We do great things. Deal with IT', which fits naturally into the brand's global communication. Candidates can find comprehensive confirmation that it is worth working in Biedronka's IT department on the landing page, which we designed exclusively for the campaign, based on the developed assumptions. The target group for Biedronka's IT communications consists of both young professionals and experienced experts. Their statements, accompanied by a photo session in Biedronka's Headquarters, show a broad spectrum of challenges, but also opportunities. Preparing for the launch of the employer brand communication, we developed a plan for social media publications. Here, we used the detailed knowledge of the brand that we acquired in the process of creating the strategy. One of the crucial aspects in ensuring the quality and image of the employer’s brand are internal activities. We have strenghtened several initiatives in the area of internal communication by creating content and materials, e.g. gadgets based on the Key Visual of the campaign. ##### Deal with IT! The concept 'We do great things. Deal with IT' is a comprehensively developed employer brand communication platform. It can be swiftly and dynamically translated into display campaigns, image and reach content.\ \ The campaign was distinguished among the best Employer Branding campaigns in 2022 by bulldogjob.com. [Next project](/clients/stepler/) [STEPLER](/clients/stepler/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka Management Trainee > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Coordination of the recruitment campaign for Biedronka.\ \ How to attract the best talents from the market to the Management Trainee program? It took 3 months, 4 platforms, over 2 million impressions, over 1,000 applications and completing the Management Trainee team in the 2021 edition. Scope - Creative concept and Key Visual - Campaign logo design - Media plan - Assets for the media campaign - Photo and video session - 6 dedicated podcasts on Spotify - Landing page design - Execution and 3-month campaign To increase the awareness of the offer among audiences matched to our activities in terms of age, education and attitude to work. To reach the target group with a distinctive message, promote the Management Trainee program and encourage to apply. Biedronka's managerial program required creating distinctive communication assets - from an attractive name to an eye-catching design of the Key Visual. We started by embedding it in the world of the brand, with specific reference to retail and global communication. This is how the concept “Freshness has a future” was born. Our actions were based on taking into account the brand's own communication platforms (social media) and using the potential of mailing and display campaigns of the Pracuj.pl portal.\ \ The three-month media plan assumed acquiring as many quality applications as possible. The traffic from the campaign was led to the landing page, which was designed by our team for the needs of the campaign. ##### Wanted! We were looking for young, courageous people ready to learn and set their sights on developing within the company's structures. Communication required content that effectively attracts the recipient's attention, so we decided to include teaser elements in the first stages of the campaign based on catchy slogans. The prize for participants was tangible - a Junior Manager position at the heart of large-scale operations, i.e. Biedronka's Headquarters. The message needed to be credible, so we relied on using the image and opinions of the participants of the previous editions of the program. ##### Something to talk about We created five videos that gave five different perspectives of working at Jeronimo Martins through the eyes of trainees. The videos served the campaign as attractive advertisements directing the audience and potential candidates to the landing page. In addition to the videos, we created a series of six substantive podcasts 'Fresh Talks' about Biedronka's management program. This strong image of the campaign also sent listeners to the website, where additional information and the “Apply” button waited for them. ##### Fresh success The multi-channel image and recruitment activities of the “Freshness has a future” campaign resulted in more than 2,000,0000 views of published content, almost 10,000 visits to the landing page during the campaign and more than 1,000 applications to the program. #### Campaign results 2,000,000 impressions 10,000 landing page views 1,000 program entries [Next project](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Careem > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Strategy and performance campaign for one of the fastest-growing companies and a leading provider of ride-on-demand service in the Middle East and Africa.\ \ This is how we helped them achieve over 50k downloads and more than 4k first rides in only three months... Scope - Strategy - Performance campaign #### Our approach To get users to download the iOS and Android app, and take their first ride. #### Deliverables - Mobile campaign for MENA countries (mostly Egypt, Saudi Arabia, and United Arab Emirates) - Total budget met monthly on a CPE basis (high-quality installs thanks to advanced ROI and quality analysis) 50,000+ More than 50K downloads delivered 4,000+ first rides made in only three months [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding Strategy for Organización Carvajal > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) ##### Let the employees’ satisfaction speak for themselves. The development of the employer branding strategy for Organización Carvajal was, from the beginning, a successful cooperation. Thanks to the very active participation of the company's employees, we were able to define the solid and attractive strategic components that, years later, serve the company as a communication platform with its current and potential talent. Scope - Talent touch-point audits - Surveys and employee opinion groups - Diagnosis: employer brand positioning - Definition of the employee value proposition - Elaboration of the creative concept - Social media communication - Recruitment marketing - Image campaigns - Internal campaigns Our task Organización Carvajal is composed of multiple business units that, when interacting with their talent, want to maintain coherence, but at the same time mark their unique personality. Our goal was to find the strategic pillars that would unify the value proposition of the units in an equally attractive and relevant way for the different industries. ##### Creative concept definition The attractive and distinctive way to promote the value proposition to talent was built around an authentic and creative umbrella concept. The message "The future inspires us. The past supports us. The present is you." helps to position the brand as an employer, communicating multiple reasons for talent to work at Carvajal. The stars of the concept are the employees themselves, who through their experiences and testimonials confirm the company's offer. ##### Target audience definition A good concept can impact multiple segments represented by diverse talents. Our umbrella message was displayed in different visual versions to suit different talent profiles: from plant operators who prefer offline communication, to young developers who are digital natives. ##### Social media communications The creative concept also allowed us to unify corporate communication lines and mix them attractively with talent-focused publications. ##### Recruitment marketing Recruitment marketing tools, among other things, help improve the effectiveness of the candidate attraction and selection process. Through the design of the candidate experience (career tab and job ads) we increase the visibility of vacancies and improve the number of applications in key areas. ##### Promotion of organizational culture A series of internal activities focused on interaction with employees promoted the concept within the organization and helped to turn employees into brand ambassadors. [Next project](/clients/astrazeneca/) [AstraZeneca](/clients/astrazeneca/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Chmura Krajowa > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Website design and development for a specialized provider of cloud computing solutions in Poland aiming at Polish entrepreneurs, public administration, and the education sector. Scope - Website design & development To create a website that will be: - the company’s showcase, organising information about a vast range of products and services in an intuitive, user-friendly manner - both image and product-oriented - unique in its visual language ##### Our approach How to show something that cannot be seen? How to visualise cloud services and solutions? The answer is not easy, but we decided to use very simple forms and shapes, with a touch of colour. Simplicity is a metaphor of how intuitive and time-saving cloud solutions are, and helps navigate the platform without feeling overwhelmed by the content. #### Deliverables - Defining colour schemes - UI/UX design - Development - Special elements: animations, illustrations, icons [Next project](/clients/atlantic/) [Atlantic Watches](/clients/atlantic/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Codibly | A Truly Energetic Software House > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A million views, thousands of visits to the landing page, and one message. An electrifying, multi-channel image and recruitment campaign for a software house in Krakow. Scope - Creative concept and Key Visual - Design and landing page implementation - Video production - Development of image and recruitment tactics - Development of media tactics - Preparation of assets for the media campaign and brand touchpoints - Running the campaign Our task? To ignite the spark between Codibly and the candidate! How do you set a software house apart from the strong competition? Listen to what employees say and catch their flow! The agency's number one task was to build brand recognition among the target group by launching activities to promote the employer's image. That is how the campaign "Be here. Be charged up!" was created. ##### Time for the campaign’s details. Codibly is two hundred specialists, hundreds of projects, and fresh energy. This is a unique software house from Krakow, one of the main IT industry growth centers in Poland. What sets it apart is not only the incredible energy of the employees but also the project domain itself. It consists mainly of renewable energy projects, which induces the team's spirit. That's why the campaign under the slogan "Be here. Be charged up." could fit perfectly. Our main objective was to acquire job applications. The natural first step in this direction is to increase employer brand recognition. We've developed tactics considering the main touch points with the target group. We launched communications in SoMe, targeting potential candidates from the IT area across Poland. A key point on the user path was a landing page we designed and developed. We ran the campaign (also as a remarketing) on Social Media, GDN, and Google Search to drive traffic to the website. Through an in-depth analysis of the campaign’s performance and users’ behavior, the campaign was optimized for the most desirable traffic, reaching the best potential candidates. ##### Good energy? Prove it! The best proof that Codibly's claim "Be here. Be charged up." captures the company's vibe is a video shot with company employees. In addition to video footage and digital presence, Codibly was also visible in its city space with an equally energetic message. Citylights appeared all over the map of Krakow, with contextual slogans encouraging people to consider switching to Codibly. The next step was to launch a video campaign on Krakow's public transport. ##### Summary The extensive "Be here. Be charged up." campaign is Codibly's first brand image-building activity. In the first three months of multi-channel presence, the ads were displayed more than one million times (1,126,439, to be precise), and thousands of people (5,865 users) visited the landing page. The recruitment department already contacted dozens of candidates... and this is just the beginning! #### Campaign results 1 126 439 impressions 5865 landing page visits [Next project](/clients/t-mobile/) [Get connected to T-Mobile](/clients/t-mobile/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # client.credicorp-capital.title > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) client.credicorp-capital.description Scope - client.credicorp-capital.scope.item1 - client.credicorp-capital.scope.item2 - client.credicorp-capital.scope.item3 client.credicorp-capital.task ##### client.credicorp-capital.subtask.title1 client.credicorp-capital.subtask.item1 ##### client.credicorp-capital.subtask.title2 client.credicorp-capital.subtask.item2 client.credicorp-capital.subtask.item3 client.credicorp-capital.subtask.item4 ##### client.credicorp-capital.subtask.title5 client.credicorp-capital.subtask.item5 client.credicorp-capital.subtask.item6 #### Campaign results client.credicorp-capital.card\_result.card\_1.number client.credicorp-capital.card\_result.card\_1.text client.credicorp-capital.card\_result.card\_2.number client.credicorp-capital.card\_result.card\_2.text client.credicorp-capital.card\_result.card\_3.number client.credicorp-capital.card\_result.card\_3.text [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # DANONE BUSINESS SERVICES & DANONE PLANNING CENTER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How can we effectively and simultaneously reach the right target groups, build employer brand awareness, and encourage candidates to apply? We handled this challenge by implementing a multichannel image and recruitment campaign supporting DANONE's transformation. Here's how: SCOPE OF WORK: - Communication strategy and EB action tactics - Performance campaigns - Creative claim and key visual - OOH campaign (metro + billboards + bikes) - Two landing pages - Gym network campaign - 24-month action plan - Campaign materials GOAL DANONE's development in Poland - the expansion of their Danone Business Services Center (DBS) structures and the opening of the Danone Planning Center (DPC) in Katowice - moved us to prepare a strategy to support their employer's image and talent acquisition efforts. Our task was not only to create a communication strategy for the two units but also to align communication under a slogan that reflected the culture and specifics of work at DANONE and the autonomy that a new employee receives after joining the team. ##### OUR APPROACH We started working on the strategy by analyzing the existing data, the recruitment competition and supplementing them with key information related to the labour market in both cities. We also analyzed the key target groups from the brand's point of view to move on to developing a communication strategy aimed at building the image of DANONE as an employer in a new location (Katowice), as well as to encourage candidates to apply for open positions both in Katowice and Warsaw.\ \ DANONE has been conducting attractive communication in the labour market for years and has solidly built EVP pillars and values that effectively reflect the organization's culture. Considering the key aspects of the company's operations and the conclusions from our analysis, we decided to intensify activities around the existing advantages of DANONE as an employer instead of making a full transformation in the brand communication. The key element of the campaign is a creative claim, which is based on the employer brand pillars, - values and EVP. Building on the well-known DANONE slogan "One Planet One Health", we created a message (and then some tactics) that meets the recruitment needs and characteristics of the organization in Warsaw and Katowice: the slogan "One Danone. Many Opportunities." Our message emphasizes the multitude of perspectives and, on the other hand, combines all the possibilities that the brand guarantees to its employees. This claim is adapted in tactical messages, mainly adding a second part: "By you. For you." This message represents the independence, commitment, and appreciation people find in the company and shows the impact they can have on the reality of the organization and beyond. ##### IMPLEMENTATION OF ACTIVITIES We started the implementation by preparing two landing pages, each in English and Polish. They are a key touchpoint in the candidate journey because they present the narrative around the business units. We added some animations to these sites to bring candidates closer to the location and to build awareness of the DANONE employer brand. In the next stage, we prepared campaign materials in four languages: Polish, English, French and Spanish. The campaign was planned for online and offline channels. While the digital part played a key role in building the brand's image and supporting recruitment activities, outdoor activities, carried out both in Warsaw and Katowice, aimed to increase awareness of DANONE as an employer brand. The elements of the online campaign focused on image and recruitment, while the outdoor executions included mixed media - metro stations in Warsaw, billboards in Katowice and city bikes in both cities. The main goal of all activities was to direct recipients to a dedicated landing page, where they could learn about the offers and opportunities that DANONE has for them. In September 2024, the OOH and online campaigns started, and they continue to this day. They are regularly optimized to find key competitive advantages, as well as possible changes affecting their effectiveness on Meta (Facebook & Instagram), Google, and LinkedIn. At the beginning of 2025, DANONE employer advertisements were also present in Warsaw and Katowice gyms, encouraging the development of a professional career in the newly started year. #### RESULTS #### As the campaign is ongoing, these results will be updated with final data once it is gathered. During the beginning of the campaign (September to December 2024), we were able to achieve: 42 080 Clicks 4 945 754 Impressions 1 309 262 Reach [Next project](/clients/3market/) [3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns](/clients/3market/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How did we support Domino's Pizza in increasing the app's share of total online purchases? > How did we support Domino's Pizza in increasing the app's share of total online purchases? [Work](/work/) Increasing the share of online sales through mobile applications was a challenge that Domino's Pizza faced when starting cooperation with our team. What tactics did we use to achieve this specific goal? Our actions - Conducting A/B tests on various elements of the campaign - Experimenting with different USP propositions - Launching special promotions and thematic campaigns - Weekly campaign optimization without interrupting the learning phase - Installing MMP (AppsFlyer) to measure campaign performance Client's Objective: Increasing the share of the mobile application in the sale of Domino's Pizza products in Poland. ##### Tactics: Our actions were preceded by a thorough analysis of the initial situation, which allows for defining key touchpoints with the user and preparing the campaign structure in a way that meets the needs of target groups, thus increasing the chances of achieving satisfactory results. During the campaign, A/B testing iterations were conducted on various campaign elements, allowing us to identify the best approach to achieving the lowest cost per acquisition. By experimenting with different unique selling propositions (USPs), we verified which ones resonate best with the audience and allow the brand to stand out, thereby attracting the ideal customer. Campaigns were optimized on a weekly basis, allowing for adjustments while avoiding disruption to the learning phase. ##### Over the course of 6 months, special promotions and thematic campaigns were launched, which positively impacted user engagement and conversion rates. #### Campaign results 2 channels over 22,000 installations 30% share of sales through the app\* \*result of various factors [Next project](/clients/t-mobile-loveittobits/) [Deutsche Telekom changes the employer image](/clients/t-mobile-loveittobits/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Eficacia Group > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To keep its status as one of the most experienced and recognized Colombian companies in marketing and recruiting solutions, Eficacia needed a brand refresh to stay relevant among its current audience.\ \ Our team of experts went all the way from the company's communication strategy, through its branding, to the execution of graphic and audiovisual pieces to make it happen. Scope - Brand refreshment - Strategy - Website design & development - Videos - Social media Brand refreshment accompanied by a communication strategy and implementations Eficacia has been swiftly adjusting to the changing economic climate and client needs. Still, their visual (and verbal) communication had to keep up. Many years on the market may have provided a competitive advantage, indicating the company's experience and credibility, but it may also have been a sign of being too "archaic" for the modern customer. On the other hand, being a regional company suggests a unique ability to understand local problems, identity and working culture. We identified and highlighted two differentiators: long-term experience in customized services and local understanding. When we put them together, we came up with the umbrella claim "Aqui para Ti" ("Here for you"). We also established the brand's archetype - a wise caregiver - and its manifesto to show the company's approach to clients and their general narrative. We even coined the term "client concierge" to position Eficacia as a company of higher-value services. Alongside the communication improvements, we made major changes to the visual image of the brand. We created a completely new website, organizing all the content in a modern, clear and user-friendly way. #### Deliverables - Refreshed corporate identity - Communication strategy - Brand archetype - Manifesto - Umbrella claim - A series of videos - UX design and website development [Next project](/clients/mango/) [Punto Estilo - Mango Colombia](/clients/mango/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FABRES - We speak your language > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) For the Poznań-based software house Fabres, we built a communication concept that, in the first few months, generated more than 100,000,000 impressions and over 6,000 visits to the career tab. Scope - Qualitative and quantitative research - Creative concept and Key Visual - Broad plan for the implementation of the strategy - Internal communication assets and employer brand touchpoints - Branding campaign media plan - Media campaign assets - 3-months campaign Creating an employer branding strategy and enhancing the employer brand image of Fabres. Reaching the target audience with a message showcasing the organizational culture and employer’s brand offer. Developing an execution plan to support the employer’s brand image both internally and externally. Increasing Fabres' visibility in the market. ##### First, the pillars of the employer brand Developing a Fabres employer brand offer that would not only entice the target group but also be a true reflection of the organization's internal spirit, required quantitative and qualitative research. That led to the development of the Fabres employer brand pillars: Personas, Values, and EVP, based on which we built up a creative concept - Key Visual and Employer Brand Claim. We wanted the creative part to reflect the atmosphere in the organization, of which open communication between employees is a significant part. This is how the concept „We Speak Your Language” was created! ##### Keep calm and code on! Fabres employees value their privacy, so the creative concept is set in illustrated graphics, without the use of photographs. Image and recruitment materials convey the uniqueness of Fabres' organizational culture. „We speak your language” contains all the unique components of the brand's EVP while - literally - referring to programming languages. ##### Then execution activities During the research, we gathered insights from candidate and employee experience, from Fabres' employer brand touchpoints and directly from employees. The context of the IT industry itself and the needs and motivations of its employees were important to us as well. As a result, we created a map of long-term activities and recommendations taking care of the areas requiring support, also to be implemented by Fabres itself.\ \ We started the execution activities with an internal kick-off of the communication concept and a discussion about the brand values, which were worded and illustrated. The next step was to align the touchpoints in terms of visuals and content. At the same time, on the organization's social media, we carried out the launch of the new umbrella communication, which we presented in several short posts. A classic follow-up activity we undertook, was an image campaign showcasing Fabres' new employer brand. During a meeting with employees, we developed a series of tactical messages that supported the campaign objectives, highlighted the organization's values, and illustrated its corporate culture. Each of these messages was placed on banner ads. ##### And how did we operate during the campaign? The tactics of the image campaign for Fabres were prepared considering communication platforms (social media - own accounts) and the Google network.\ \ Our target group was Generation Y, so all campaign assets – textual and graphic – were developed with the Millennials generation in mind. Thanks to accurately planned campaign stages, tailored creative materials, and ongoing optimization, we were able to precisely reach the target group. [Read more about how to reach Millennials](https://performante.com/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) The three-month media plan was based on three stages to reach the target group's awareness and created a classic communication funnel. The campaign-generated traffic was directed to the careers tab on the Fabre website, allowing the campaign to have a recruitment effect. #### Campaign results 1,026,776 impressions 6,043 career tab views [Next project](/clients/autoagents/) [AutoAgents](/clients/autoagents/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding Strategy for FARMATODO > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A well-known and beloved company was seeking to achieve the same reputation as an employer.\ How to develop an Employer Branding concept and strategy to help achieve this goal? Scope - Surveys and focus groups with employees - Diagnosis of the employer brand's positioning - Competition analysis in Colombia and Venezuela - Definition of the employer value proposition - Creative concept development - Design of an action plan for the 12-month strategy execution - Execution of internal and external activities to launch the employer brand Our task: Although the company already enjoyed a solid reputation and recognition among its customers and its current talent, Farmatodo set out to improve its position with young professionals from different areas, such as operations, technology, health and sales. One of the main challenges that the company faced was the identification of the most suitable talent that could adapt to their business rhythm and dynamics, understanding they would not be a good fit for everyone. ##### Research The collaboration with Farmatodo was surprising because it revealed its employees' deep pride and the coherence in the vision of its founders, whose legacy endures to date. The company stands out for providing opportunities and stability to its talent, even in the most challenging moments. At the same time, it projects into the future as a space full of stimulating challenges and continuous learning.\ \ Although the fast-paced dynamics, constant changes and specific demands inherent to a company like Farmatodo are not suitable for everyone, those who accept the company's challenges find the encouragement and the necessary tools to turn them into new opportunities. During our collaboration, we identified that, beyond its attractive benefits package, Farmatodo represents an example of resilience, pride and the drive to keep moving forward. That is why we defined these three elements as the fundamental basis of its employer value proposition (EVP). ##### Creative concept Based on the EVP, we built an umbrella message that connects with the audience and conveys the essence of Farmatodo as an employer. Thus, "Las posibilidades son de los que se atreven a más" (Possibilities belong to those who dare further) was born, reflecting that the company is a space where new opportunities can be forged, as long as the talent is willing to take on the challenge of making them happen. Our goal is to attract individuals who not only expect things to happen, but are willing to create their own realities. Additionally, we support our concept with a call to action: "Vamos con todo" (Let's go all the way). In Spanish, this is easily linked to the Farmatodo name and, at the same time, motivates people to keep the best possible attitude as part of the team. ##### Internal activities We started with internal launch activities to familiarize and engage current talent with the concept, making sure they had a deep understanding of the message. Then, we developed campaigns focused on the company's core values, using a media mix that allowed us to highlight tangible examples of these principles in action. ##### External activities We also implemented specific strategies for recruitment, ongoing internal communication, ambassador participation and other executions aimed at giving relevance to the concept and contributing to Farmatodo's objectives. [Next project](/clients/kmd/) [KMD - Good to be in KMD](/clients/kmd/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FEMSA > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How do you know if a company needs rebranding or to create a sub-brand?\ Read the following case study and find out how we helped Femsa promote its new business unit. Scope - Labor market analysis in Aguascalientes, Mexico - Research with employees of the Transformation and Service Center - Diagnosis of the current EVP (Employer Value Proposition) of the Group and its localization - Creative concept development and promotion of the Center’s offering (CTS) - Development of promotional tactics (internal and external 6-month actions) - Content creation (internal and external communication) - Creation of a dedicated landing page - Image campaigns - Recruitment campaigns - Social media communication - Social media communication Our task Femsa is a globally recognized brand with a very strong and positive reputation. Even with this strong recognition, the company faced challenges in attracting technological and digital talent. The project to define the employer brand strategy, in addition to promoting its value proposition, aimed to showcase different business units that operate under the FEMSA umbrella. The task was to communicate to young talent (generation Z) that Femsa is a great place to work. ##### Market Research The studies conducted internally and externally led us to an important observation: the digital teams at Femsa have little to do with the company's business focus. They operate as if they were separate groups, with their own objectives and dynamics. At the same time, the surveys and focus groups showed us a good reputation and recognition of the Femsa brand. Therefore, we proposed to create a sub-brand (with its own and unique personality and style), which could take advantage of the robustness and good reputation of the Femsa name. This is how Digital\@Femsa was born. ##### Definition of the value proposition Internal and external research conducted together with employees showed two main attributes as the company's current strengths: the stability and solidity of the group, together with the possibilities to create and impact through its projects. To creatively promote both attributes, we defined the umbrella message: “Sigamos haciendo historia. Sigamos creando futuros.” (Let's keep making history. Let's keep creating futures.) ##### Branding We developed a unique visual identity for Digital\@Femsa as the division sought to position itself in the technology sector. The dark colors and futuristic graphic patterns defined a unique style and allowed to highlight the strong presence in the digital world. The consistent application of different graphic elements generated significant brand visibility throughout the entire talent interaction journey. ##### Promotion of the organizational culture Brand communication is based on the value proposition and corporate values that, promoted inside and outside, defined the brand's unique style. At the same time, they explained what kind of behaviors are expected from the employees. The onboarding processes were successfully carried out thanks to the continuous promotion of Femsa's cultural pillars. The promotion of the organizational culture ensured the attraction of the right talent: with the necessary competencies and drawn to the company's offerings. ##### Recruitment Campaigns Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. ##### Social Media Management Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. ##### Student-focused activities Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. [Next project](/clients/kmd/) [KMD - Good to be in KMD](/clients/kmd/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Getnord > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A comprehensive multi-channel communication strategy and its execution to help Getnord enter several new EU markets, including Poland. Scope - Product Launch Strategy - Design - Multi-channel Campaign Getnord is a manufacturer of advanced rugged phones, which are highly popular in their home country, Lithuania. They partnered with us to expand their brand and products to several new markets, including Poland, Germany, France, Spain, Italy and Benelux. ##### Solution A complex communication strategy based on detailed multi-market research. It included a new brand message and repositioning, communicating a big idea, multi-channel marketing, and a media strategy. The cornerstone was a global microsite for Getnord’s flagship smartphone – Onyx. ##### Communication We planned and executed the brand’s communication in all marketing channels: display campaigns, SEM, social media, PR, word-of-mouth and more. Activities have been conducted on all markets that Getnord was active on, with communication in eight languages. #### Deliverables - Successfully launching the product on the Polish market - International e-commerce campaign - Offline presence in electro-markets linked with an online, display promotion - Product positioning in top price listing engines in Europe [Next project](/clients/micasa/) [MICASA](/clients/micasa/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - Career tab > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Career tab for Polish software company founded by engineers for engineers with all the best business practices and values, providing complete development teams, individual engineers and outsourcing of whole projects in the field of software development. Scope - Career tab on the company website Our task was to design the Career tab with a design and message that would target experienced IT specialists. The purpose of the new tab is: - unifying the image of j-labs with the conducted communication activities - enhancing the UX - improving the readability of content ##### Our approach The client's website perfectly fulfills its goal as an information website about the company. However, additionally, j-labs conducts intensive activities aimed at acquiring candidates and employing the best specialists. All such activities are carried out under the ITisMe claim and are directed to the recruitment landing page designed by us In the spirit of communication activities and market requirements, in 2021 the time has come to rebrand the Career tab on the j-labs website. The new tab was to be created in the spirit of ITisMe umbrella communication and to reach potential candidates and employees of the company. Bearing in mind the goals of the new tab, we approached its design comprehensively. We started with research and competition analysis. We examined the insights of the target group and defined the personas that the website would be dedicated for. On this basis, we created new content, refreshed the UX and website design. As a result of this work, the new Career tab and its subpages were created, all adapted to the style of j-labs EB communication. [Next project](/clients/kmd-pr/) [KMD - PR](/clients/kmd-pr/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - IT Is Me? > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To ensure the success of their recruitment campaign, we were able to get this engineering company in Poland to communicate in their target audience's language. And no, we're not talking about Polish. Scope - Creative concept - Video & animation - Landing page - Recruitment campaign To prepare an unconventional image-building action, which would draw the **attention of candidates** to j-labs. The goal was to gather leads of candidates - already employed, freelance or interested in a new job. ##### Our approach The action served as the prequel to the recruitment campaign, which we are also responsible for. The main campaign was planned to happen after overcoming the global pandemic crisis. We prepared a campaign with the slogan “IT Is Me?”, which main goals were to show that despite the crisis, j-labs was still going strong and to build recognition of the company potential candidates. According to the company's philosophy, j-labs was created by engineers for engineers and they are the main focus of the whole campaign. #### Deliverables Social Media campaign Landing page Series of videos [Next project](/clients/chmura-krajowa/) [Chmura Krajowa](/clients/chmura-krajowa/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JustBrief > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. You want to receive an offer?\ Let’s talk. [Contact us](/contact/) [Work](/work/) Non-standard employer branding campaign, a dynamic competition based on real experience of marketing agency life, building Performante image as a creative place for industry professionals Scope - EB strategy - Communication - Events - Media #### Our approach Building the company's image and long-term relationships with talents interested in the marketing industry 100 000 reach in the desired target group Insight According to the research, the world of advertising agencies and the creative industry in general is perceived as a hermetically sealed circle which "is not easy to get into." This is a serious barrier in active job search for young professionals. Our answer - A competition for students and fresh graduates interested in starting their career in marketing - A task to create and design an advertising campaign for a real client - myTaxi in 2017 and Uber Eats in 2018 - Real client, real problem, real expectations - Full immersion into agency’s reality (limited budget, deadlines, client’s expectations, creation process, client service) - Full immersion in the work atmosphere at Performante - opportunity to consult with our experts and to work with them in the agency's office Communication We used various channels to reach not only prospective young talents, but also more experienced specialists in the industry: online and offline media, social media campaigns, mailings, student groups and forums, cooperation with universities Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Landing page On the landing page, candidates could find information on the agenda of the competition and details about the client. They could also learn more from the thematic [blog](https://medium.com/performante/justbrief/home) we run, and fill out an application form checking their knowledge and instinct related to marketing and advertising Execution - Selection of participants and creation of 10 project teams - Strategic workshop combined with briefing with the client - Remote and stationary consultations with experts from Performante - Grand Finale with participation of all project teams, JustBrief partners and sponsors, client’s representatives and Performante's employees #### Results 100 000 Reach \> 300 Aplications \> 100 Partners 10 000 Landing Page views [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - PR > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Talented and successful women are crucial at KMD. On this solid foundation, we helped them build their PR campaign that promotes these women as mentors of a unique internship program. Scope - PR Planning and carrying out PR activities showing talented and successful women at KMD and promoting TalentLab - a flagship intership program at KMD. ##### Our approach “It's good to be a woman at KMD”\ KMD is a Danish company from the IT sector of a highly diverse nature. Among other things, this means that there are many talented women in software engineering teams. Showing their extraordinary personalities to the world was an element of building KMD's image as an open and inclusive employer. In a series of articles and interviews, we showed the professional skills and unique interests of women in tech working at KMD. In the broader perspective of these publications, we wanted to make Readers think about the changes in the entire industry, which increasingly allow women to enter the IT sector and encourage new generations to follow the trend of diversity and inclusion. #### Deliverables A series of articles and interviews showing talented women at KMD [Next project](/clients/j-labs/) [j-labs - IT Is Me?](/clients/j-labs/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - Good to be in KMD > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Internal and external employer branding strategic activities to show how good it is to work for one of Denmark’s leading IT and software companies. Scope - Recruitment campaign - Landing page - PR - Animations - Internal employer branding To ensure comprehensive support for the company's external and internal employer branding activities, based on the EVP and existing values. ##### Our approach We used the phrase coined by the workers of KMD Poland - "Good to be in KMD" - to create an **umbrella concept** for all the activities. Based on real, strong insights and the internal claim, we showed various “good" aspects of working for this innovative IT company. We played the word “good" in questions and statements, sparking the audience's attention. As the concept is agile and flexible, we were able to adjust some elements of the campaign to the pandemic situation. #### Deliverables SM & Google campaign Landing page PR Adverts on public transport Creative welcome packs [Next project](/clients/t-mobile-iwillnotstop/) [T-Mobile - I Will Not Stop](/clients/t-mobile-iwillnotstop/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # L'Oréal > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) We partnered with L'Oréal, a global leader in the cosmetics industry, to showcase the true beauty of their company culture in video testimonials that would inspire potential talent to join the organization. Scope - Market research - Video editing - Value proposition definition Task L'Oréal entrusted us to edit a series of employee testimonials to highlight their diverse work environment and the characteristics that make working at the company unique. We needed to structure the statements so that each video presented a distinct value, highlighting the company's culture and work atmosphere. ##### Our Approach To begin, we analyzed all the existing video material provided by the client. This included a deep dive into the testimonials, understanding the key attributes of working at L’Oréal, and identifying themes that would resonate with potential candidates. We then set out to develop scripts based on the most impactful statements, ensuring coherence and flow in each video.\ \ Following the analysis, we edited the videos, focusing on the narratives that captured the essence of L'Oréal’s workplace culture. Intros and outros were added to each video, along with soundtracking that matched the tone of the testimonials. Once the editing was complete, the videos were published across L’Oréal's internal and external communication channels. These videos helped demonstrate the company’s dynamic and inclusive workplace culture and motivated more individuals to connect with the brand. ##### The Outcome Through these video testimonials, L'Oréal managed to capture the attention of potential employees, reinforcing its employer brand.\ \ This project demonstrated our ability to highlight corporate values through creative editing, while L'Oréal continues to inspire talent with authentic, employee-driven stories. [Next project](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom - New level of “Love IT to bits” platform](/clients/t-mobile-16bit-loveittobits/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Punto Estilo - Mango Colombia > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A stylish brand with one goal in mind: to attract and retain the talent that will help it go even further.\ \ Strategy was important. Just as important as the experience of the users we would direct to their website. Scope - Strategy - UI/UX/Web design - Image and recruitment campaigns - Internal and external EB activities To create an employer branding strategy and internal and external campaigns to make the brand more visible as a good employer. Having in mind that we were dealing with a clothing company, we had to find a fitting “style” of talking about its employer branding offer. We came up with a Big Idea: For starters, we expanded the **EVP** and the company’s **values**. In the next step, we created an **umbrella claim**, tailored to the needs of the whole communication: **“Work in your style. Work in Mango style”**. There is beauty in turning a marketing offer into a compelling web journey. And there's a big challenge in translating a client's needs into innovative yet user-friendly platforms. We paid a lot of attention to the visual aspect of the campaign and website. Each and every element, from the values icons to the website look, perfectly reflects Punto Estilo's casual elegance and neat design. #### Deliverables - Employer branding strategy - Big Idea - Communication strategy - Recruitment campaigns - Gadgets design - UI/UX/Web design - Internal procedures - Website career tab design [Next project](/clients/aliexpress/) [AliExpress](/clients/aliexpress/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A mobile application conceptualised and initiated in-house, brought to life in partnership with the Public Affairs Institute. Scope - Mobile app - Desktop app In the majority of Polish homes, the split of chores between partners isn't equal. On average, women spend twice as much time on household chores as men do (source: CBOS). ##### Solution Creating a mobile app based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50. ##### Communication Creating a landing page, PR activities, promoting the app by acquiring the support and attention of journalists and celebrities.\
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The premiere took place during a gala event at the Swedish Embassy. #### Results 4.7/5 average score in Google Play No. 1 in Google Play (lifestyle category) 10,000+ unique users [Next project](/clients/vestigit/) [Vestigit](/clients/vestigit/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MILEX > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) This well-established leader in professional irrigation systems needed to refresh its brand and strengthen its communication strategy as it approached its 40th anniversary. We were ready to help them spray their message to every corner of their market. Scope - Research - Communication strategy - Brand book - Creative claim and KV - Campaign assets - Catalog design - Social media management - Performance campaigns Task Milex approached us to develop a brand communication strategy that would enhance the impact of their activities, refresh their brand assets, and create a claim that aligns with the company's identity. The objective was to ensure that Milex’s legacy was preserved while modernizing its presence to engage its key audiences. ##### Our Approach To craft an effective and impactful strategy, we started with in-depth research, including client interviews, a competitive analysis, and benchmarking. These efforts, paired with workshops conducted with Milex, allowed us to gain a thorough understanding of their needs and vision.\ \ From there, we developed a comprehensive communication strategy designed to modernize the brand while maintaining consistency across all touchpoints. A new key visual (KV) and cohesive visual identity were created, carefully focusing on colors, fonts, and logo usage. This foundation set the stage for the design of key materials such as email footers, letterheads, folders, and banners—elements crucial to everyday business communication. We crafted the bold claim: “Specjaliści od mokrej roboty,” which, while literally translating to "wet work" is understood in Polish as "hard work." This phrase became a central element of the brand’s new communication, effectively highlighting their specialized skills in a distinctive and memorable way.\ \ We also developed a comprehensive brand book detailing the brand’s visual and verbal guidelines to ensure that all stakeholders, both internal and external, could consistently represent Milex in alignment with its refreshed identity. ##### First Implementations The new brand identity was first applied to materials for the company’s 40th anniversary celebration, for which we designed custom plant jars, labels, and a promotional wall, all embodying the new identity. We also prepared additional materials for future use and began work on a 200+ page design catalog, which adheres to the new brand guidelines and will further reinforce Milex’s market position. ##### Marketing & Social Media To support Milex’s growth and engagement, we launched performance marketing campaigns to drive traffic to their website and increase visibility among their target audiences. In addition, we took over the management of Milex’s Facebook and LinkedIn channels, creating monthly content in the form of videos and static posts. These videos were recorded and edited at Milex’s premises based on scripts we developed. ##### Video ##### The Outcome Through this comprehensive strategy, we have successfully refreshed Milex’s brand, enabling them to celebrate their past while looking confidently toward the future. The ongoing management of their social media profiles and the creation of new materials ensure that the brand remains at the forefront of their industry, consistently engaging their audience with a fresh and professional image. #### Results (January-September 2024) 41 publications done 617 271 reach generated (average 15 055 per post) 3 859 engaged users 3 320 reactions 98 comments [Next project](/clients/sofka/) [Sofka - Better Happens Every Day](/clients/sofka/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # GRUPO MODELO - WITH YOU AT THE CENTER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Grupo Modelo is a Mexican brewery that exports its products to many countries around the world. It is also one of the largest employers in Latin America, continuously expanding by building new service centers in various cities across South America. One of the brand's most important strategic goals is to attract top talent located in Mexico's emerging metropolitan areas. Scope - Labor market analysis in Aguascalientes, Mexico - Research with employees of the Transformation and Service Center - Diagnosis of the current EVP (Employer Value Proposition) of the Group and its localization - Creative concept development and promotion of the Center’s offering (CTS) - Development of promotional tactics (internal and external 6-month actions) - Content creation (internal and external communication) - Creation of a dedicated landing page - Image campaigns - Recruitment campaigns - Social media communication - Collaboration with universities in Aguascalientes, Mexico Our task: Grupo Modelo is one of the most recognizable employers in Mexico and South America. The brand is currently expanding its Transformation and Service Center, which comprehensively supports the operations of this geographically dispersed Group. Due to the planned increase in staffing at the Center, the company is seeking to promote its new location to support ongoing recruitment processes. Our task was to develop a promotional strategy for the new Center, based on a localized offering targeted at talent, in line with what Grupo Modelo communicates at its global touchpoints. ##### Our solution: Employer Brand Radar Based on the research and analysis conducted, we diagnosed the Grupo Modelo brand as an employer, highlighting its strengths and potential areas for improvement. The developed Radar allowed us to select the most appropriate attributes to promote the Center. These elements represented the brand’s strengths while also aligning with the expectations and motivations of local talent. ##### Defining a unique and attractive EVP To find the most suitable attributes to promote the Center, we conducted research with employees in Aguascalientes. We defined their needs and motivations and identified the brand’s key strengths. ##### Creating an attractive creative concept We communicated the defined technical EVP through a simple, concrete, and easily memorable central theme: "WITH YOU IN OUR CENTER/ WITH YOU AT THE CENTER." This double meaning of our slogan positions the Center itself but, more importantly, highlights the brand’s approach to its employees by putting them first. ##### Promotion of the concept The selected concept is consistently promoted within the company. We developed a campaign to promote the value proposition among current Center employees. The campaign included corporate events aimed at integrating different departments of the Center, promoting a rich range of benefits, promoting the ambassador program, and encouraging employee referrals. The campaign was divided into several stages, focusing on different target groups at different times (students, administrative employees, single mothers, people with disabilities, etc.). In the next stage of promotional activities, communication expanded to external channels: the Group’s corporate websites and social media. ##### Dedicated landing page The core of the entire activation was a dedicated landing page, which provided the most important information about working at the Center: the offer, benefits, employment conditions, development opportunities, recruitment process, leaders, CSR activities, and more. The website also allowed for intuitive and easy application for available positions as well as contact with the Center. ##### Ambassador Program To increase the reach of the campaign, an ambassador program was launched, where employees themselves endorsed the Center’s offerings. The channel used for this program was LinkedIn. Performante supported employees in content creation, and in designing, planning, and analyzing the publications. [Next project](/clients/sofka/) [Sofka - Better Happens Every Day](/clients/sofka/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Nationale-Nederlanden - “More” > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Preparation and coordination of the recruitment and image campaign 'More' for Nationale-Nederlanden. 2 months of the campaign, 3 platforms, more than 6 million impressions, more than 800 entries to the contact form. Scope - Creative concept and Key Visual - Media plan - Photo shoot of 6 brand ambassadors (real employees) - Assets for the media campaign - Design of Landing Page elements - 2-month campaign To demonstrate the opportunities and benefits of working as an Insurance Advisor at Nationale-Nederlanden. To reach a very large audience by not requiring previous experience in a similar position. Attracting new colleagues. ##### Campaign details The work of an insurance adviser does not evoke very positive associations and is not widely recognized.\ \ That is why, in the recruitment campaign for Nationale-Nederlanden, we decided to show the images of six of the company's employees, together with quotations about what they have gained from their advisory work. Because of its nature, it allows more free time, more flexibility, more people met, more money earned, and much more :) And this is at the heart of our communication.\ \ For the campaign, we organized a photo shoot, which took place in the Warsaw office of Nationale-Nederlanden. ##### Key visual ##### Tactics We have designed our tactics to reach as many representatives of our target groups as possible.\ \ The copy of our publications, in line with the slogan “For those who want more”, contained very detailed descriptions of the benefits resulting from cooperation with Nationale-Nederlanden, so already in the first contact with the advertisement, we told our candidates that they could expect more. The entire campaign appeared across online channels such as Facebook, Instagram, and Youtube. ##### Landing Page One of the campaign's priorities was to familiarize candidates in depth with the Nationale-Nederlanden brand and identify the benefits of working together.\ \ Therefore, we have designed a landing page to guide the candidate through all the opportunities (tangible and non-quantifiable) offered by working as an Insurance Advisor at Nationale-Nederlanden, as well as to encourage them to apply for the position.\ \ Thanks to the applied analytics, we could see which audiences best ragged on the messages and optimize the campaign on an ongoing basis. ##### Ambassadors ##### Conclusion Thanks to a message that focused on the specific benefits of working as an Advisor at Nationale-Nederlanden, we were able to reach a broad audience, which resulted in new candidates. #### Campaign results 6,000,000+ impressions 54 000 landing page views 894 entries to the recruitment system [Next project](/clients/fabres/) [FABRES - We speak your language](/clients/fabres/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # O Boticário > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) O Boticário is the biggest Brazilian direct-selling cosmetic company thanks to their network of sales consultants. This time, they needed to attract more women to join their business model.\ \ We supported them in reaching their audience through social media communications and advertisements on multiple online channels. Scope - Digital media plan focused on reach and engagement - Multi-channel awareness campaigns run through social media, word‑of‑mouth, programmatic, affiliate, GDN and search, in-image contextual ads - Landing page audit - ROI analysis O Boticário is a cosmetic company focused on face, hair, and body care. Most of their income comes from a network of consultants, especially women, who use a catalog and their social media channels as selling tools. The company offers an excellent package of commissions, rewards, and training that allow them to develop professionally and reach financial independence while letting them decide when and where to handle their business.\ \ The brand needed to convey these benefits among their target audience to generate interest and grow their network of consultants and, therefore, their sales. ##### Our approach After a thorough analysis of the behavior and needs of the target audience, we developed and implemented a 6-month campaign on 4 lines of business. We focused on redirecting the traffic to a registration page allowing to join the network of consultants.\ \ We took care of the conceptualization and design of graphic pieces. Then, they were strategically distributed in a digital media mix that aimed to generate massive reach.\ \ Throughout the implementation, we performed auditing, implemented tracking pixels, identified insights, and measured results. Thus, we managed to guarantee budget optimisation and generate the greatest possible impact. #### Campaign results \+ 4,000,000 monthly reach via social media \+ 3,800,000 monthly reach via Google and Search \+ 100,000 Reach via in-image formats with CTR 10x higher than average display CTR \+ 100,000 clicks per month \+ 60,000 visitis to the LP monthly 2,5 higher CTR than average in display [Next project](/clients/biedronka-mt/) [Biedronka Management Trainee](/clients/biedronka-mt/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Polish Tourist Organisation > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Promoting the winners of the 2014 PTO Certificate's 'Best Tourism Product'. Scope - Strategy - Image Campaign - Web development Less and less Poles are spending their vacations in Poland. How can they be encouraged to visit and discover the country’s most-interesting places? 71,091 unique users ##### Solution A series of content marketing articles, presented in the form of riddles. They were published on a popular Polish travel website – podroze.onet.pl, and promoted the most interesting places in Poland in a unique way – by challenging the users.\ \ Stage two was a web game testing users' knowledge about Polish tourist attractions. They had to finish it under time pressure. The game was located on a dedicated minisite, with attraction tickets as prizes. ##### Communication We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines. #### Results Kickstarter campaign successful! 71,091 unique users 14.1% conversion rate 20% lower CPC than market average 85% lower conversion cost than market avarage [Next project](/clients/getnord/) [Getnord](/clients/getnord/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Rappi > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Rappi, the Colombian unicorn that sought to encourage downloads of its app in 26 cities in 6 Latin American countries. Let's talk about campaigns, traffic, downloads and, of course... ROI. Scope - Media buying plan & KPI definition - Performance campaigns execution and optimisation To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app. #### Deliverables - Campaigns active in 6 Latin American countries - Traffic analysis towards ROI optimisation (from first installation to first order) - iOS & Android operating system supported 8+ million clicks during the 1st month from mobile ads 600+ first orders generated in 30 days 26 cities targeted 55 000 app downloads in the first two months 30+ active traffic sources [Next project](/clients/reckitt-benckiser/) [Reckitt Benckiser](/clients/reckitt-benckiser/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reckitt Benckiser > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To convert several people from various cultures working from multiple locations into a single team pursuing a common goal. That was the challenge Reckit Benckiser set us for the Andean region.\ \ We achieved it through a powerful idea executed through various channels and formats. Scope - International communication - Social media - Content creation We were asked to announce the merger of Latin American countries into one Andean cluster. The main goal of the series of activities was to structure the communication so that everyone was properly informed and aligned with the company business goals and plans for the future. ##### Our approach A simple yet uplifting and inspirational concept that shows the Reckitt people united for the same purpose. Reckitt is committed to challenges and dedication. Their main mission is to protect, heal and care. People who work for Reckitt come from different backgrounds, carry different experiences, but they all believe in this mission. Everyone is looking for their reasons "why" and reaching for greatness. And this shared goal of striving for excellence makes them stronger together. #### Deliverables Big Idea: claim and Key Visual Internal communication: plan and execution Content creation (including video assets) Social media: plan and execution Company online integration event: plan and execution [Next project](/clients/oboticario/) [O Boticário](/clients/oboticario/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Scotiabank - Lead the Way > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) The “Lidera el camino” concept (Lead the Way), based on the company's value proposition, promotes the possibilities for development in the organization. At the same time, it conveys the Scotiabankers' way of thinking and acting. It serves as a common thread that structures and connects all the initiatives that the brand carries out with its candidates and employees. Scope - Strategy localization for the Mexican market - Quantitative studies targeting employees - Redesign of the Career tab - Candidate experience elements design - Student program promotion - Corporate video development - Scotia Academy program promotion - Social media communication Our task: We needed to find Scotiabank's differentiator, unify it with their corporate communication, and promote it among the company's different target audiences. We also needed to position the brand as an employer, emphasizing professional and personal development possibilities. ##### Strategy localization After analyzing the brand's corporate communication and the attributes of the offer that were promoted in the different touchpoints with the candidate and employee, we contrasted them with the main motivation of Scotia's target audience in Mexico. Based on these insights, we defined the main attributes to be promoted and conveyed them through the main message “Lead the Way”. Our concept explains the possibilities for growth in Scotiabank's structures by encouraging employees to decide for themselves how dynamic, diverse and broad their development will be. ##### Social media communication We prepared content (communication guidelines and graphic patterns) to promote the concept in different social networks. The idea was to promote the brand as an employer, explain its value proposition, and invite the right talent to join their path. ##### Candidate experience We have redesigned different candidate touchpoints to ensure a positive and intuitive experience. Our digital channels, communicating different messages, tell an engaging and clear story. Now, each stage of the candidate interaction is consistent and complementary. ##### Employee experience From digital onboarding through the different stages of employee development, we create memorable moments that provide the knowledge and skills needed to succeed in our company. Different initiatives offered by Scotiabank are promoted through video content that clearly explains the brand's offerings. [Next project](/clients/carvajal/) [Employer Branding Strategy for Organización Carvajal](/clients/carvajal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Skriware > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) An awareness and crowdfunding campaign for Skriware, an innovative 3D printer and Skrimarket – an online platform enabling easy 3D model printing. Scope - Crowdfunding campaign 3D printing has become part of everyday life, and is gaining massive interest among users. Unfortunately, for many people using 3D printers, finding the right 3D models or designing them still poses a challenge. PLN 250 000+ amount raised ##### Solution An online Kickstarter campaign for the printer. The successful campaign allowed the funding of mass production of this innovative device. A dedicated online platform enabled 3D printing directly from the web browser with just one click. ##### Communication We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines. #### Deliverables Kickstarter campaign successful! PLN 250 000+ amount raised 3 500 new Facebook fans 50 000 unique visitors on the Kickstarter campaign website [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Sofka - Better Happens Every Day > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Sofka, a software house born in Medellin, provides technological services in more than twelve countries in the Americas. We collaborated with the brand to unify its communication and marketing, identifying its differentiator and increasing its visibility in its expansion strategy. Scope - Market research - Customer and employee satisfaction studies - Brand diagnosis - Rebranding - Definition of USP (Unique Selling Proposition) and EVP (Employee Value Proposition) - Brand positioning - Creative concept - Tactical plan - Website and landing pages design and implementation - Internal communication - Social media communication - Video content - Support for industry events Task Sofka has undergone a significant evolution from its founding to the present day. The company's dynamic growth, expansion into new markets and an ever-growing portfolio of services led to the creation of multiple narratives, which complicated the construction of a coherent brand identity. Our main objective was to identify the key competitive advantages and unique features of the offering that would allow Sofka to stand out in the marketplace. Graphically, we aimed to refresh the brand, giving it a modern character, but without losing its essence. ##### Our Approach After conducting market research and interviews with customers and employees, we defined the brand's current and desired positioning. We identified the company's strengths and weaknesses, and based on this, we defined the key attributes to promote and improve. The results of the diagnosis gave us insights into developing a new identity focused on modernity and simplicity while allowing the brand to remain flexible and attractive. We defined its USP (towards the consumer) and EVP (towards the talent), and these became the basis for the creative concept “BETTER HAPPENS EVERY DAY”, which not only speaks of what the company does but of its philosophy of continuous improvement that guides its way of working, differentiating it from its competitors. This concept was implemented in two languages to accompany our client's expansion strategies in key markets. ##### Communication strategy The strategic pillars we developed served as the foundation for crafting and localizing the communication strategy. We focused on the main internal and external channels, as our target audience included both clients and employees. We developed communication lines and selected key channels to tell Sofka’s story in a consistent and coherent manner. ##### Website and CMS We redesigned the client's website based on the new brand elements, focusing on its dual role of image and sales. We created a custom CMS that allows the client to create content flexibly, ensuring consistency and accuracy in communication. ##### Social media We developed communication plans that defined the themes and tone for each social media platform. We created a strategy for both organic and paid actions across four key markets. ##### Video content and animations We designed dynamic elements and animations that allow the client to present their value proposition in an engaging and distinctive way. We also provided graphic themes for self-created animations and guidelines for producing video content. ##### Support for industry events We developed promotional plans for key events, both in-house and industry-wide, ensuring appropriate visibility for the brand. We executed the promotions before, during, and after each event, ensuring continuous brand presence in relevant industry media. [Next project](/clients/3market/) [3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns](/clients/3market/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # STARZPLAY > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) More than a year of direct cooperation to implement a performance marketing strategy for a top supplier of VOD in Middle East and Africa that offers mainstream movies and series and a huge collection of Bollywood films. Scope - Strategy - Performance campaign #### Our approach To encourage users to sign up on the platform and start using the service. #### Deliverables - Mobile & desktop (display and Facebook campaigns) - Active campaigns in Tunisia, Morocco, Saudi Arabia, United Arab Emirates, Kuwait, and Algeria - More than a year of direct cooperation - Thousands of new subscribers acquired on a CPA basis [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # STEPLER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How do you successfully introduce a free Swedish fitness app that turns steps into rewards to the Polish market? By taking them step by step through a successful digital campaign. Scope - Communication strategy - Digital media plan - Landing page design and development - Awareness campaigns - CPI + CPE performance campaigns (main goal: app downloads and new accounts) - Social media content - Outdoor campaign at metro stations in Warsaw - Digital PR activities Stepler is a fitness app that not only counts steps but also has added value: it motivates physical activity by letting its users exchange steps for rewards. We were responsible for launching the product in Poland in the most difficult possible moment – at the turn of fall and winter, when the enthusiasm for fitness, especially for outdoor activities, decreases. So, we had to find a way to direct the attention to the benefits of regular exercising, both intangible - health, immunity, better body condition - and measurable, in the form of attractive rewards. ##### Our approach We carried out the campaign in several stages, taking many aspects of the product into account, as well as many channels. It was one of those projects in which we joined the forces of the Creative and Performance Marketing teams with the main goal of bringing new users to the app.\ \ The first stage was the kick-off communication with the creative slogan encouraging poeple to keep moving even when cold outside. This was carried out in multiple channels (as a PPC, CPI and CPE campaign, and also promoted among different affiliates).\ \ In the second stage, we introduced the umbrella slogan "One step away from rewards" along with a key visual that emphasized the benefits. The campaign used different insights for different target groups: health, movement, resilience, lack of time, approaching Christmas. We strongly highlighted the attractiveness of the awards as well as the ease of installation and intuitive operation.\ \ The campaign was carried out on Facebook and Google in the UAC (User Activation Campaign) model. We focused on analytics – we constantly checked the conversion and optimized it. Traffic was directed to Google Play and the AppStore.\ \ As a reinforcement, we carried out PR activities, creating a series of articles describing the diverse benefits of using the application – parenting (young mothers and walks with children), pandemic and fitness (daily movement in the fight for better immunity, health (the main reward of using Stepler is a healthy body). #### Campaign results In its first month, Stepler became the top 1 fitness app in Poland 2nd most popular app in Poland 40,000+ app downloads and installs 36,000+ accounts created in the first two months [Next project](/clients/nationale-nederlanden/) [Nationale-Nederlanden - “More”](/clients/nationale-nederlanden/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom - New level of “Love IT to bits” platform > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Fighting industry stereotypes (and not only) in the form of 16-bit gameplay? Telekom, owner of T-Mobile, is joining the battle! The brand’s new EB strategy becomes just a pretext for building an upgraded chapter of the “Love IT to bits” campaign on an even bigger scale. Scope - working out a creative concept responding to the brand’s new EVP - creating three games reflecting the three pillars of the brand’s strategy - design and development of a fresh landing page for this campaign version Getting the candidates' attention just reached a new level. Why?\ \ In the new “Love IT to bits” campaign version we are not only showcasing Deutsche Telekom as a company dictating technological trends, but above all as a work environment - a universe in which everyone can boldly shape their path without prejudice. The need to upgrade the campaign begins with the upgrade of the client’s Employer Branding strategy, which was expanded to include this bold statement: "Question today, create tomorrow", and enriched with strong accents of diversity, equity and inclusion. ##### Our approach The starting point was to draft a universe of the new version of the campaign - the main character -- Miss 16bit heroine, storytelling and aspects of the company's culture that we wanted to include in it.\ \ We base the plot on the Miss 16bit’s battle against Disconnectors - small monsters, representing specific stereotypes that one can face in a workspace.\ \ By giving candidate players a platform to "fight" against Disconnectors, we also educate them about the open culture of Deutsche Telekom. Miss 16bit reflects the resistance to one of the most common stereotypes present in the IT area - that it’s a domain designed for men. We emphasize the company’s firm stance on this by creating a powerful, courageous heroine, fighting under the banner of Deutsche Telekom.\ \ We created the Disconnectors using pixelated abstract figures straight from outer space (just like the prejudices they resemble), to educate in a light, unobtrusive way about various types of stereotypes around us, as well as to give players satisfaction in combating them. The entire concept is reflected in the new landing page loveittobits.telekom.com. Here, the user can learn about the idea behind Deutsche Telekom and play three dedicated games we have created. To foster candidate engagement, our design team created not only the main characters, but also additional graphical 'flavours' \[symbols of powers and attributes] in every game. ##### BraveWave The Disconnectors have taken over the office. By taking on the role of Miss 16bit, the player fights them with a “magenta wave” - the power of Deutsche Telekom.\ \ This game reflects a strategy component, one of the Employer Value Propositions: STAND UP & STAND OUT. It was created as an invitation to engage in fighting stereotypes and to show that the “magenta wave” is a combination of Deutsche Telekom’s culture and its employees' courage in eliminating Disconnectors that might block career paths. [Play!](https://loveittobits.telekom.com/bravewave.html) ##### PathCleaner A game of matching tiles with images of Disconnectors, a bit like the Candy Crush Saga. By gathering together several alike creatures, you eliminate them from the board and score points.\ \ This game is a reference to yet another one of Deutsche Telekom's EVPs: BE THE CATALYST.\ \ The game’s formula demands not only a good reflex but also observation for spotting and eliminating Disconnectors, the stereotypes. By lighting the first spark, that is spotting and eliminating the Disconnectors the player initiates a change in the world. Initially only in the game world, but we hope that later also in real life. [Play!](https://loveittobits.telekom.com/pathcleaner.html) ##### GrowthScraper The player’s task is to guide Miss 16bit all the way to the top of the skyscraper, avoiding the Disconnectors attacking her constantly on her way up.\ \ The name - GrowthScraper - originates from the word ‘Growthopia’ which is another pilar of Deutsche Telekom’s EVPs. It is therefore a metaphor for professional development and increased awareness, which involves skilful avoidance of thought traps - the Disconnectors. Dynamic striving to the top, without prejudice - that is what a career at Deutsche Telekom should look like. [Play!](https://loveittobits.telekom.com/growthscraper.html) ##### Congratulations, you’ve won! In this image-building, educational campaign, we found our way to enable this difficult message to reach a wide audience. We chose a unique way to communicate EVPs using game plots and narratives.\ \ Thus, we have somewhat dispelled the perception of Deutsche Telekom as a rigid, complicated corporate structure. The ‘Love IT to bits’ platform is an excellent tool for developing narratives in social media, but also a medium for internal communication, consolidating healthy standards and showing fresh career prospects. [Next project](/clients/dominos/) [Domino's Pizza](/clients/dominos/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - I Will Not Stop > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Digital campaign and gamification: Helping a global telecommunications network operator capture the interest of tech talent. Scope - Design and development of a landing page - Online game and quiz - Digital campaign The global campaign "I Will Not Stop" placed great emphasis on the latest technologies, ambitions, and the efforts of the T-Mobile team to build a healthy digital society. The task of the concept was to shed light on the professionalism, the scale of the impact of technological projects carried out in the company and the development opportunities that it brings.\ \ On the Polish market, we decided to launch dedicated and tailored to Polish realities campaign under the claim "I Will Not Stop". The goal of the campaign was to attract the best talents from the market by: - presenting the recruitment process for technology departments in a catchy and engaging way, - shedding more light on innovative and highly specialized technology units, - consolidating the image of T-Mobile as a tech-focused company offering plenty of opportunities for professional growth. ##### Our approach The campaign was supposed to be based on the insights of IT experts and focus on the “geeky” and fun aspects of working at T-Mobile, while presenting real opportunities offered by the company.\ \ \ We have created a dedicated landing page with an IT personality test and a game. An important element of the campaign was the creation of the message "I will not stop" on social media. To this end, we created a series of posts that entertained and encouraged users in a fun way to do a personality test and play the game. The global concept of the image and recruitment campaign "I will not stop", based on the statements of the company's employees, was aimed at creating a testimonial creation about the technologies of the future at T-Mobile. We went a step further and completed this idea with our additions. One of them was the IT personality quiz. By answering a number of funny questions, those interested in working at T-Mobile could check which of the IT areas (IoT, Big Data, Cybersecurity, AI or Smart City) suits them best. The solution of the test involved the presentation of current job offers in these areas. The second, more elaborate element of our creation was a little more sentimental. It was an 8-bit game. The character controlled by the player encountered various situations on his way, forcing him to choose a specific path. Depending on the choice made, the logic of the game led to one of the five technologies. The game was therefore a variation of the IT personality test, inscribed in the framework of a sentimental journey to the beginnings of computer technologies. Both the test’s and the game’s goal was to suggest to the Candidates which technology department would suit them best. After the fun part of the trip, users landed on a specific selection of job offers for them.\ \ We have constructed the mechanics of the test with descriptions of personality types.We also created the game as a whole - from script to programming. #### Campaign results 500,000 views 700 visits to the landing page 228 personality tests taken [Next project](/clients/codibly/) [Codibly | A Truly Energetic Software House](/clients/codibly/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom changes the employer image > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Repositioning your brand by building an audience-appealing, innovative platform for communicating with IT candidates? See how it's done with Deutsche Telekom, one of the world's leading telecommunications companies, present in 50 countries. Scope - Creative concept of the platform to communicate with the candidates - “Love IT to bits” - Recruitment landing page - Three 8-bit recruitment games The game called Employer Branding is not only about attracting candidates, but also about making this process satisfying for both parties. If we add to that the demanding target group of candidates from the IT market, we get a challenge that forces us to redefine what an effective recruitment campaign is.\ \ A game, of course. ##### Our approach Deutsche Telekom is actively looking for candidates for their technology department. A company, well-known by everyone mainly with mobile telephony, wants to refresh its image. Even more, since it develops bold visions of shaping the future - IoT, smart cities, AI… That is why Deutsche Telekom is looking for candidates who think outside the box and show a creative approach to technology.\ \ To attract the best, we decided to refer to… the past. More specifically, to a turning point in the career of every computer enthusiast - fascination with 8-bit games. “Love IT to bits” is a communication platform created for the campaign which is not only a medium of recruitment content, such as EVP, company values, and job offers, but above all, it’s an invitation to a sentimental journey into the world of 8-bit games. Through them, we built an understanding between the organization and candidates, giving them a clear signal that we recognize their needs, way of thinking and passions. That we will be able to create an environment for them to develop, just as we have recreated the environment of 8-bit games. ##### Path Maker A click\&go game. From waking up to reaching the office, T-Man (the main character) has to make decisions that determine his next steps. The goal is to understand what is it like to work at Deutsche Telekom - creating the future which turns into reality right in front of our eyes. ##### Office Glider A game in the style of a “Google” dinosaur. The main hero’s task is to efficiently avoid various office obstacles. Office Glider is not only a fun game testing your agility, but it’s also designed to show that we put a lot of emphasis on… agility at Deutsche Telekom. ##### Bug Runner A game in the Pac-Man style. Our main hero, T-Man, makes his way through complex corridors filled with bugs. Here, too, agility counts, as well as quick reaction time to unforeseen situations. Isn’t that what IT is all about? ##### Deutsche Telekom loves IT to bits The "Love IT to bits" concept has turned out to be not just a one-off, catchy idea, but a platform that can be updated again and again. The year 2023 will bring a new version of the website , but... it's a completely different case. [Next project](/clients/amazon/) [Amazon Prime Video](/clients/amazon/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - Magenta Start > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Capturing young talent’s attention can be a complicated task... if you don't speak to them through engaging, consistent communication tailored to their interests.\ \ See how we helped T-Mobile, a global telecommunications network operator, deploy a digital campaign for today's most tech-savvy talent. Scope - Design and development of a landing page - Digital campaign - Video production Context T-Mobile has undergone intensive development and changes within the organization, largely consisting of the intensive growth of new technologies and innovation departments. The company began to attach great importance to shaping its image as a tech-focused company. That is why T-Mobile has decided to launch an internship program aimed at attracting young talents from technical faculties and promoting T-Mobile among students as an attractive employer in the new technologies sector. ##### Our approach Brands that compete for the attention of young people are recognizable organizations, known for their achievements in the IT industry. T-Mobile has recently built its recognition in this area - so it is a demanding competition.\ By creating a coherent, multi-channel communication, we can appear in the minds of recipients and run a self-propelling talent attraction machine. Our target group were students and graduates of technical faculties, from the second year to a maximum of two years after graduation.\ Working in the field of new technologies is a task for people who think in an inquisitive and out-of-the-box way, who look boldly into the future. Therefore, the slogan connecting all communication was "Do you have what IT takes?" - do you have this "something" that is necessary to work in IT? We created a name and developed the storytelling of the Magenta Start internship program. We have designed and implemented a dedicated landing page. We produced a series of videos with employees of T-Mobile technology departments, who talked about the opportunities offered by the internship. We planned and conducted a two-phase (teaser and disclosure) digital campaign. In the graphic layer, we relied on futuristic 3D objects with Magenta elements. In the communication promoting the program, we focused on strong, dynamic animations with a technological overtone. On the other hand, the videos with the employees show the relaxed, human, friendly, and at the same time fascinating dimension of the internship. [Next project](/clients/carvajal/) [Employer Branding Strategy for Organización Carvajal](/clients/carvajal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Get connected to T-Mobile > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Creative recruitment campaign for a global telecommunications network operator which provides a range of services to individual and business customers. Scope - Creative concept - BTL - Videos - Recruitment campaign To plan and carry out a creative recruitment campaign, emphasising the image of T-Mobile as a corporation in which passionate people work and develop their careers. ##### Our approach We prepared a **creative concept** of the **"Get connected to T-Mobile"** recruitment campaign, which focuses on diversity - of employees, their passions, but also of the positions offered. The **campaign** highlighted the development opportunities given by T-Mobile, with direct reference to the specifics of the telecommunication industry. For the **videos**, we chose the company **ambassadors** from T-Mobile employees in three areas: customer service, sales representation and showrooms. We engaged people who would get an audience’s attention with their personality, attitude, passion, and also inspire others to take part in the recruitment process. We wanted the potential candidates to get the vibe of what it’s like to work at T-mobile, letting the ambassadors speak about both the emotional and rational reasons. The combination of authentic stories and T-Mobile's robust offer allowed us to create a full set of communication materials for the recruitment campaign. #### Deliverables Banners and ad layouts Guidelines for social media BTL materials Series of videos Recruitment campaigns [Next project](/clients/eficacia/) [Eficacia Group](/clients/eficacia/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Vestigit > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Branding and web design for a Polish company specializing in cybersecurity - its flagship product is an intelligent, invisible watermark that helps track illegal streaming on the Internet. Scope - Branding - Website design We were asked to create corporate branding and to design a website for the product. ##### Our approach Thanks to a smart watermark, companies can track their content on the Internet to prevent and detect any illegal use. We came up with the claim: "From now on, many activities will become (in)visible." To emphasize this idea, the "in" part of the "invisible" fades. In addition to the typographic trick, we used in the design shapes and elements specific for the cybersecurity area. #### Deliverables Big Idea: key visual and main claim Branding Website design Branded assets for communication [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # LET'S FUELYOUR BRAND’SPERFORMANCE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Contact us now and let us drive you to success. 00:00:01 PERFORMANTE WARSAW TEAM Business inquiries Europe 00:00:02 PERFORMANTE LATAM TEAM Business inquiries LATAM 00:00:03 TEAM PERFORMANTE General contact MEET US\ IN PERSON --------- 00:00:01 WARSAW OFFICE Polna Corner\ ul.Waryńskiego 3A / 5th floor\ 00-645, Warsaw 00:00:02 BOGOTÁ OFFICE Cra. 7\ \#116-50, Bogotá\ Colombia START YOUR ENGINES\ —LET’S TALK ----------- Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante sp. z o.o. implements a project co-financed from European Funds: > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## Foreign promotion of e-services for conducting and optimizing performance marketing campaigns as part of the IT/ICT industry promotion program A purpose of the project is to promote Performante's e-service on the international market.\ \ Project value: 996 407 PLN\ Value of the EU grant co-financing the project: 740 250 PLN Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Estimate potential savings thanks to implementing Employer Branding strategy Select your country Poland Industry Finance and insurance Number of employees 200 Enter the number of employees of in your company/team We suggest to include both FTEs and contractors Average gross salary (PLN) 5000 Enter the average gross salary in your company/team Average yearly attrition rate (%) 27 Enter the average employee attrition rate over the year (if you don't know it, use the average value for your industry) Calculate START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Curso Especialista de Marca Empleadora > Un curso diseñado para satisfacer las necesidades específicas de la Marca Empleadora de tu empresa. Curso especialista de Marca Empleadora Prepárate para impulsar tu carrera con una visión completa del Employer Branding. Descubre cómo convertirte en un especialista capaz de transformar la marca empleadora de cualquier organización. ¡Impulsa tu trayectoria profesional al siguiente nivel! [Regístrate en el curso](#contact) [Sobre el curso](#about) [Temario](#levels) [Precio](#prices) [Contáctanos](#contact) [Regístrate en el curso](#contact) Curso especialista de marca empleadora Para destacar en el competitivo mercado laboral, es esencial comprender cómo el talento percibe a las empresas. En este curso, desarrollarás las habilidades para definir estrategias y ejecutar acciones que fortalezcan la marca empleadora de tu organización. Con el apoyo de nuestros expertos, aprenderás a mejorar la experiencia tanto de colaboradores como de candidatos, desarrollando una visión estratégica en la gestión del Employer Branding. Sesiones 5 reuniones de 2 horas Inscripciones Abiertas hasta Marzo 10, 2025 Modalidad Virtual ¿Por qué tomar nuestro curso? Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Curso especialista de marca empleadora [Reserva tu cupo](#contact) Temario Lo que aprenderás: Conoce los temas sobre los cuales podrás profundizar en nuestro curso intensivo de marca empleadora. Sesión 1 Parte I: Introducción de conceptos de marca empleadora Parte II: Identificación y análisis del público objetivo y de la competencia de reclutamiento Sesión 2 Parte I: Herramientas y canales de comunicación con el talento Parte II: Identificación, desarrollo y comunicación estratégica del EVP Sesión 3 Ideas creativas para atraer talento Sesión 4 Diseño y ejecución de campañas de reclutamiento e imagen Sesión 5 Práctica grupal y resumen Precio neto 250.00 USD por persona [Reserva tu cupo](#contact) ### Regístrate al Curso Empresarial de Marca Empleadora Nombre \* [Correo electrónico \*]() Número de teléfono Compañía \[ ] Autorizo a Performante SAS a enviarme correos electrónicos y/o a llamarme. Performante SAS con domicilio en la Cra. 7 #116-50 de Bogotá Colombia es quien recibirá y controlará tu información personal. Si quieres saber más, por favor visita nuestra [Política de privacidad](/privacy-policy) \* Enviar ¿Quieres más información\ sobre el curso? Maria [Mail](mailto:bogota@performante.com) [WhatsApp](https://wa.me/573154169229) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Skorzystaj z efektu synergiiTRAFFIT i PERFORMANTE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Przyciągaj. Rekrutuj. Angażuj. Analizuj. Wykorzystuj strategie marketingowe do przyciągania i angażowania najlepszych talentów. [Zapytaj o szczegóły](#our_contact_form) [Jak to działa](#opieraj_swoje) 01 Kampania wizerunkowa 02 Landing\ page 03 Aplikacja\ przez formularz Większa konwersja,\ precyzyjna segmentacja 04 System ATS 05 Zatrudnienie Analityka Opieraj swoje działania na najnowszych technologiach aby wygrywać w wyścigu po najlepsze talenty. 01 Wyróżnij się i przyciągnij kandydatów Dzięki kreatywnym kampaniom wizerunkowo-rekrutacyjnym Twoje firma i jej oferty pracy wyróżnią się na tle konkurencji i dotrą do najlepszych talentów. Chwytliwe i autetyczne komunikaty oraz atrakcyjne materiały graficzne sprawią, że Twoja oferta przyciągnie uwagę. [Poznaj Performante](https://performante.com/) 02 Rekrutuj szybko i wygodnie Twórz ogłoszenia spójne z identyfikacją wizualną Twojej organizacji dzięki szablonom HTML oraz pozyskuj aplikacje za pomocą responsywnych i customowych formularzy aplikacyjnych. Korzystaj z dobrodziejstw automatyzacji, aby nie tracić czasu na powtarzalne czynności - i móc skupić się na ludziach! [Poznaj TRAFFIT](https://traffit.com/) 03 Maksymalizuj efekty Uwolnij się od manualnych zadań i zaufaj technologii, która zautomatyzuje komunikację z kandydatami. Skorzystaj z narzędzi segmentujących Twoich kandydatów i angażuj ich w trakcie i po zakończeniu procesu rekrutacyjnego. Zdefiniuj kryteria i zacznij Programy Candidate Experience czy Employee Advocacy już w trakcie rekrutacji. 04 Bazuj na kompletnych danych Od pierwszego bannera aż po zatrudnienie. Śledzimy całą drogę kandydata, by dać Ci wiarygodne dane na temat skuteczności naszych komunikatów i grafik. Pełna transparentność efektów kampanii dostępna w czasie rzeczywistym, a także wnioski i rekomendacje pozwalają na prawdziwie efektywne wykorzystanie budżetów. ## Co zyskujesz? Unikalną na rynku analitykę, która przeniesie Twoje działania rekrutacyjne w nowy wymiar. Zwiększysz skuteczność Twoich działań, zaoszczędzisz czas i budżet. To jedyne rozwiązanie, które pozwala monitorować drogę kandydata od wyświetlenia pierwszego banneru aż po zatrudnienie. Inwestuj tylko w skuteczne działania. ## CustomizacjaDzięki projektowanym materiałom graficznym masz pewność zgodności z identyfikacją marki. Zyskujesz niestandardowe projekty, które dzięki kreatywności pasują do preferencji grupy docelowej, a tym samym przynoszą znacznie lepsze rezultaty. To nowoczesne podejście do promocji rekrutacji, które faktycznie się opłaca. ## Analityka Dzięki naszej synergii zaawansowana analityka przestaje być domeną marketingu. Działaj w oparciu o dane i zyskuj przewagę nad konkurencją rekrutacyjną. Precyzyjne dane, które dadzą odpowiedź na istotne pytania: które kreacje reklamowe przynoszą najbardziej wartościowych kandydatów? Kto z kandydatów wypełnił formularz rekrutacyjny od razu, a kto potrzebował więcej czasu? W którym miejscu kandydaci rezygnują z procesu? Która osoba ma potencjał, by zostać ambasadorem marki? ## Poznaj nas Performante jest agencją digitalową, która łączy kompetencje marketingowe i employer brandingowe. Naszą misją jest kreowanie wyrazistych, silnych i autentycznych marek pracodawcy. Dzięki nieszablonowym kampaniom wizerunkowym i rekrutacyjnym sprawiamy, że Twoje oferty są dobrze widoczne, a kandydaci częściej aplikują. “ Maria Dulnikiewicz Managing Director TRAFFIT to system rekrutacyjny, które pomaga rekruterom w tworzeniu ogłoszeń, zarządzaniu talentami, wysyłaniu im spersonalizowanych wiadomości i zatrudnianiu ich. Pomaga rozwiązać największe wyzwania rekruterów i rekruterek, jakimi są znalezienie najlepszych kandydatów i współpraca z Hiring Managerami. Zwiększa skuteczność prowadzonych procesów i przyspiesza je, pozwalając na zatrudnienie właściwej osoby - za każdym razem! “ Adrian Wolak CEO [Full case study](https://traffit.com/pl/success-stories/kubo/) [ATS Rekrutacja Consulting](https://traffit.com/pl/success-stories/kubo/) [Wdrożenie dla KUBO](https://traffit.com/pl/success-stories/kubo/) [Outsourcing, rekrutacja i consulting dla liderów branży technologicznej                                                                            ](https://traffit.com/pl/success-stories/kubo/) [Client:](https://traffit.com/pl/success-stories/kubo/) [Full case study](/clients/biedronka-it/) [Campaign Photo Video Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) [Client:](/clients/biedronka-it/) Jarek Piotrowski Product Manager Traffit Maria Dulnikiewicz Managing Director Performante Staszek Kazior Head of Creative Performante Adrian Wolak CEO Traffit Anna Sykut Product Marketing Manager Traffit Jakub Bucki Ads Operation Manager Performante ### Zacznijmy od rozmowy Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. i Traffit sp. z o.o. Administratorami Twoich danych osobowych są Performante Sp. z o.o. z siedzibą przy placu Europejskim 1, 00-844 Warszawa, Polska oraz Traffit Sp. z o.o. z siedzibą w Gdyni 81-451, Aleja Zwycięstwa 96/98. Aby dowiedzieć się więcej, prosimy o zapoznanie się z [Polityką Prywatności Performante](/privacy-policy) oraz [Polityką Prywatności Traffit](https://traffit.com/pl/polityka-prywatnosci-traffit/). WYŚLIJ WIADOMOŚĆ Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## Regulamin świadczenia usług szkoleń online **§ 1. Organizator Szkolenia** 1. Organizatorem szkolenia opisanego na stronie **(dalej jako „Szkolenie”)** jest spółka Performante sp. z o.o. z siedzibą w Warszawie, plac Europejski 1, 00-844 Warszawa, NIP: 5213672097 (**dalej jako „Organizator”).** **§ 2. Harmonogram i cennik** 1. Szczegółowy harmonogram Szkoleń, wraz z datami, opisami zajęć i cennikiem, dostępny jest pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. Możliwy jest wyłącznie zdalny udział w Szkoleniach. Udział w szkoleniach będzie możliwy za pośrednictwem środków komunikacji na odległość, pod linkiem przekazanym przez Organizatora drogą e-mailową. **§ 3. Zapisy i warunki udziału w Szkoleniach** 1. W Szkoleniu mogą brać udział osoby fizyczne, zamieszkałe na terytorium Rzeczypospolitej Polskiej, które ukończyły osiemnasty rok życia i posiadają pełną zdolność do czynności prawnych (dalej jako „**Uczestnik**”). 1. Zapisy na Szkolenie możliwe są za pośrednictwem formularza online, dostępnego pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. W celu wzięcia udziału w Szkoleniu, koniecznym jest wyrażenie zgody na postanowienia Regulaminu, a także podanie następujących danych osobowych: imienia i nazwiska, adresu zamieszkania, nazwy firmy oraz numeru NIP (jeżeli Szkolenie jest zamawiane w związku z prowadzaną działalnością gospodarczą) oraz adresu e-mail. 1. Zapisy na szkolenie możliwe są najpóźniej na 72 godziny przed rozpoczęciem szkolenia. Warunkiem udziału w szkoleniu jest dokonanie płatności w pełnej kwocie określonej w cenniku i zaksięgowanie płatności u Organizatora. 1. Po zaksięgowaniu płatności, Uczestnik otrzyma drogą elektroniczną (na podany przez siebie adres e-mail) link oraz instrukcje logowania do Szkolenia. 1. Płatności są procesowane przez usługę Przelewy24 należącą do PayPro S.A. ul. Pastelowa 8, 60-198 Poznań, Polska, która pełni rolę odrębnego administratora danych dla celów procesowania płatności. 1. Minimalne warunki techniczne wymagane do udziału w Szkoleniu to: - CPU: 2 GHz dual-core procesor lub lepszy - Pamięć: 2 GB RAM - System operacyjny Windows 8, Mac OS 10.13 (najnowsza wersja zalecana), Linux, Chrome OS - Przeglądarki: Google Chrome, Mozilla Firefox, Safari w najnowszych wersjach lub w wersjach wcześniejszych o jedną aktualizację, - Łącze: min. 2Mbps w dwóch kierunkach 8. Szkolenia są prowadzone w języku polskim. **§ 4. Prawa i obowiązki Organizatora** 1. Organizator zastrzega sobie prawo do zmiany terminu Szkolenia w związku z zaistnieniem okoliczności, za które Organizator nie ponosi winy (np. choroba prowadzącego, awaria urządzeń technicznych itp.). 1. Organizator poinformuje Uczestnika o nowym terminie Szkolenia niezwłocznie, nie później niż na 5 dni roboczych przed nowym terminem planowanego Szkolenia. W przypadku, gdy Uczestnik nie będzie mógł wziąć udziału w Szkoleniu w nowo wyznaczonym terminie, Organizator zwróci Uczestnikowi opłatę za szkolenie, pod warunkiem, że informacja o braku możliwości udziału w Szkoleniu zostanie przekazana Organizatorowi na co najmniej 3 dni robocze przed nową datą Szkolenia. Niniejsze ograniczenie nie ma zastosowania do Uczestnika będącego konsumentem (tj. osobą fizyczną dokonującą z przedsiębiorcą czynności prawnej niezwiązanej bezpośrednio z jej działalnością gospodarczą lub zawodową, dalej jako „**Konsument**”). 1. Organizator ma prawo odstąpić od umowy zawartej z Uczestnikiem, najpóźniej na 7 dni przed planowanym terminem Szkolenia, jeśli na Szkolenie nie zapisze się wystarczająca liczba Uczestników. Organizator niezwłocznie powiadomi o tym fakcie Uczestnika, na adres e-mail podany w formularzu rejestracyjnym i zwróci Uczestnikowi całość opłaty z tytułu Szkolenia. 1. Wszelkie materiały prezentowane i udostępniane Uczestnikom są chronione prawem autorskim i stanowią własność intelektualną Organizatora. Materiały te nie mogą być rozpowszechniane, udostępniane lub powielane bez pisemnej zgody Organizatora, który udziela Uczestnikowi ograniczonej licencji na korzystanie z materiałów wyłącznie dla celów prywatnych. **§ 5. Rezygnacja ze Szkolenia** 1. Uczestnik niebędący Konsumentem, może zrezygnować ze Szkolenia najpóźniej na 4 dni robocze przed datą Szkolenia. Wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. Wszelka komunikacja powinna być kierowana pod adres e-mail: . 1. Uczestnik będący Konsumentem ma prawo odstąpić od umowy zawartej z Organizatorem w terminie 14 dni od daty zawarcia umowy (tj. daty dokonania zgłoszenia za pośrednictwem formularza online i dokonania zapłaty). Uczestnik przyjmuje do wiadomości, że traci prawo odstąpienia od Umowy w przypadku zalogowania się na Szkolenie za pośrednictwem przekazanego przez Organizatora linku do Szkolenia. 1. Po upływie terminu 14 dni, o którym mowa w ust. 2 powyżej, Konsument tracie uprawnienie do odstąpienia od umowy i zobowiązany jest ponieść koszty udziału w Szkoleniu w pełnej wysokości, chyba, że Uczestnik poinformuje Organizatora o rezygnacji ze Szkolenia najpóźniej na 4 dni robocze przed jego datą – wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. 1. Prawo do odstąpienia od umowy może zostać wykonane drogą elektroniczną, na adres e-mail: lub pocztą na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa. 1. Konsument może skorzystać z następującego formularza odstąpienia od Umowy: > „Na podstawie ustawy z dnia 30 maja 2014 r. o prawach konsumenta (art. 27) odstępuję od umowy zawartej w dniu …………………… na odległość, bez podania przyczyny.\ > Proszę o zwrot ceny usługi na konto ………” **§ 6. Reklamacje** 1. Każdemu Uczestnikowi przysługuje prawo do składania reklamacji, w terminie 30 dni od zakończenia Szkolenia. 1. Reklamacje należy zgłaszać drogą pocztową (listem poleconym) na adres Organizatora lub elektroniczną na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa z dopiskiem „reklamacja”. 1. Reklamacje będą rozpatrywane przez Organizatora w terminie do 14 (słownie: czternastu) dni roboczych od daty ich otrzymania. O decyzji Organizatora Uczestnik zostanie poinformowany pocztą elektroniczną lub listem poleconym wysłanym na adres podany w reklamacji. 1. Reklamacja powinna zawierać imię, nazwisko, adres osoby składającej reklamację oraz opis przyczyn lub powodów reklamacji a także oczekiwany sposób jej rozpatrzenia. **§ 7. Postanowienia końcowe** 1. W sprawach nieuregulowanych Regulaminem mają zastosowanie przepisy powszechnego prawa polskiego, w szczególności Kodeksu cywilnego. 1. Uczestnicy są zobowiązani do korzystania ze Szkoleń w sposób zgodny z obowiązującym prawem, normami społecznymi i obyczajowymi oraz postanowieniami Regulaminu. W ramach korzystania ze Szkoleń zabronione jest dostarczanie jakichkolwiek informacji o charakterze bezprawnym, obraźliwym, czy też naruszającym dobra osobiste. 1. Uczestnik będący Konsumentem ma możliwość skorzystania z pozasądowego sposobu rozpatrywania reklamacji i dochodzenia roszczeń przed Stałym Polubownym Sądem Konsumenckim przy Wojewódzkim Inspektorze Inspekcji Handlowej w Warszawie. Informacje o sposobie dostępu do ww. trybu i procedur rozstrzygania sporów, znajdują się pod następującym adresem: [www.uokik.gov.pl](https://www.uokik.gov.pl/), w zakładce „Rozstrzyganie sporów konsumenckich”. 1. Uczestnik będący Konsumentem ma również możliwość skorzystania z pozasądowego sposobu dochodzenia roszczeń w sporach dotyczących zobowiązań umownych wynikających z internetowych umów sprzedaży lub umów o świadczenie usług, korzystając z unijnej platformy internetowej ODR, dostępnej pod adresem: [ec.europa.eu/consumers/odr](https://ec.europa.eu/consumers/odr). 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który jest Konsumentem zostaje poddane właściwym sądom powszechnym zgodnie z postanowieniami przepisów Kodeksu postępowania cywilnego. 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który nie jest Konsumentem zostaje poddane sądowi właściwemu ze względu na siedzibę Organizatora. Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media [Więcej informacji](/initiatives/trening-employee-advocacy/) Dziękujemy za chęć udziału w treningu! Zarejestrowaliśmy Twoje zgłoszenie. Oczekujemy na potwierdzenie dokonania płatności. W kolejnym kroku otrzymasz od nas wiadomość e-mail ze szczegółami na temat treningu. [Zarejestruj kolejną osobę ](/initiatives/trening-employee-advocacy/)[Powrót do strony głównej](/) START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Trening Employee Advocacy (online) > Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe, nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 koszt 499 PLN netto [Więcej informacji](#more-info) Trening Employee Advocacy (online) Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Pojęcie Employee Advocacy, wywodzące się z Personal Brandingu oraz Employer Brandingu coraz bardziej zyskuje na wartości w świetle dynamicznych zmian w zakresie nowych technologii, ale również komunikacji marek z potencjalnymi odbiorcami. Employee Advocacy to działania komunikacyjne pracowników budujące i wspierające wizerunek firmy poprzez tworzone przez nich wszelkiego rodzaju komunikaty, artykuły, posty czy wypowiedzi, których wspólnym mianownikiem jest autentyczność. Co zatem może zrobić marka wesprzeć pracowników w tych działaniach? Zapewnić niezbędne zasoby oraz wiedzę. Dlaczego Employee Advocacy? Program Employee Advocacy może zapewnić 16% lepsze wskaźniki wygranych i dostarczyć 48% więcej transakcji. [1](#annotations) 8x większe zaangażowanie niż w przypadku treści udostępnianych przez kanały marki. [2](#annotations) Firmy z programem employee advocacy w 58% mają większe szanse, aby przyciągnąć największe talenty. [3](#annotations) Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 Wiedza na temat procesu tworzenia programu Employee Advocacy w firmie, nie tylko pozwala na efektywne prowadzenie działań, ale również na uzyskanie szeregu korzyści, których w znacznym stopniu nie dostarczą treści publikowane na profilu firmowym. Employee Advocacy to dostępny oraz prosty sposób na wzmocnienie kluczowych obszarów takich jak sprzedaż, rekrutacja czy marketing. Trening Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media składa się z dwóch modułów. W module pierwszym dowiesz się: Jak zdefiniować cele programu Employee Advocacy oraz jego założenia Jak stworzyć i zarządzać grupą projektową Jak zlokalizować naturalnych ambasadorów marki wewnątrz firmy Jakie zasoby kreatywne możesz wykorzystać już teraz, bez ponoszenia dodatkowych kosztów Na co zwrócić uwagę w codziennych działaniach komunikacyjnych marki Jakie mierniki warto monitorować w odniesieniu do programu Employee Advocacy Jak motywować i wspierać zespół pod kątem merytorycznym Jak zbudować skuteczną i długofalową strategię działań z ambasadorami marki Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się W ramach modułu drugiego, pogłębimy temat motywacji oraz wiedzy merytorycznej dotyczącej platformy LinkedIn, a dodatkowo, wskażemy dobre praktyki, które warto zaimplementować podczas codziennych działań komunikacyjnych: LinkedIn - szanse, które daje platforma LinkedIn - czym karmi się algorytm LinkedIn - formaty publikacji Do’s & Dont’s - co sprzyja, a co szkodzi naszym zasięgom Gdzie szukać inspiracji i czym warto się dzielić? Gdzie szukać zasobów dotyczących marki? Przykłady Połączenie dwóch modułów, pozwoli na wyposażenie twojego zespołu w niezbędną wiedzę pozwalającą na rozpoczęcie świadomego budowania wizerunku marki poprzez wsparcie pracowników. W kolejnym kroku, możesz zdecydować się na samodzielne wykorzystanie zdobytej wiedzy w praktyce lub wsparcie agencji. Twoi pracownicy publikują posty i wypowiadają się na temat twojej firmy? W Twoich social mediach nie odnotowujesz żadnych wzmianek pracowników na temat Twojej marki? Zauważyłeś, że pracownicy chcą mówić szerzej o pracy w firmie, ale nie wiedzą, gdzie szukać materiałów kreatywnych? Chciał(a)byś aktywnie budować wizerunek marki pracodawcy / wzmacniać sprzedaż / marketing? Szukasz dodatkowego kanału, który pozwoli Ci na dotarcie do Twoich odbiorców? Jeżeli na jedno z powyższych pytań odpowiedziałeś tak lub cenisz sobie rozwój kompetencji, które w obecnym świecie są niezbędne i chcesz być o krok przed konkurencją - kliknij w poniższy link, wypełnij formularz i dołącz do treningu Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się Zapisz się, my prześlemy Ci wszystkie szczegóły.\ Jeżeli jesteś zainteresowany treningiem grupowym - napisz do nas na przygotujemy dla Ciebie indywidualną ofertę. Trening poprowadzą: Sonia Oczadły - Senior Account Manager Związana z marketingiem od ponad 7 lat. Odpowiada za zarządzanie projektami w obszarze digital marketingu oraz obsługę i utrzymanie klientów biznesowych. Koordynuje projekty obejmujące obszary takie jak Employer Branding, Social Media, Performance, Content Marketing czy Kreacja. Przemysław Zarzycki - Senior Social Media Specialist Związany z marketingiem od ponad 5 lat. Z sukcesem prowadzi klientów w przestrzeni mediów społecznościowych tworząc i wdrażając kompleksowe strategie komunikacji. Marta Pelska - Copywriter Copywriter z kilkunastoletnim doświadczeniem w reklamie. Pracowała zarówno w sieciowych, jak i mniejszych agencjach, praktycznie w każdym obszarze reklamy - ATL, BTL i digital. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się [1: Everyonesocial.com ↩](https://everyonesocial.com/) [2: From Employee to Advocate: Mobilize Your Team to Share Your Brand Content ↩](https://www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content/) [3: What is Employee Advocacy and How Do Marketers Win With It? ↩](https://www.linkedin.com/business/marketing/blog/social-media-marketing/what-is-employee-advocacy-what-is-it-for-why-does-it-matter/) START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Privacy policy of performante.com > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## **Owner and Data Controller** Performante sp. z o.o.\ Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667 Warsaw, Poland\ NIP: 5213672097 Owner contact email: ## **Types of Data collected** The Website collects the following Personal Data Website: Name - Email - Mobile phone number - Address - Work Address - Employer’s name - Tax ID number These categories of data are collected directly from Users. We also collect certain data automatically when you use the Website, such as information collected through Cookies, Usage Data and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example). Provision of your personal data through contact form is mandatory and failure to provide this Data will make it impossible for us to contact you. ## **Mode and place of processing the Data** ### **Methods of processing** The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. ### **Legal basis of processing** The Owner processes Personal Data relating to Users based on the following legal bases: - provision of Data is necessary for the purpose of conclusion and performance of an agreement with the User; - processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party – in particular we pursue our legitimate interest in direct marketing of our services. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ### **Place** The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. We seek to process your Personal Data in the territory of the EU. However, in the event that the Owner transfers User data outside the EU, the owner will ensure that appropriate safeguards are in place (such as an agreement based on Standard Contractual Clauses). In such an event, Users are entitled to learn about the legal basis of Data transfers to a country outside the European Union and about the security measures taken by the Owner to safeguard their Data. ### **Retention time** Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore: - Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed and afterwards, if it is necessary for exercising of defense against legal claims (based on an applicable retention period). - Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. ## **The purposes of processing** We process your personal data for the purpose of: - providing services to you; - general marketing purposes: (i) responding to your query (ii) sending you marketing e-mails and contacting you telephonically, provided that you consented to such forms of communication; - defence against and exercise of potential legal claims; - analytical purposes (improving the functioning of the Website based on your usage) - customer feedback collection - enforce T\&C - processing payment - targeted advertising - manage customer order. If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law. We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner. ## **The rights of Users** Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following: - Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. - Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out based on legitimate interest. Further details are provided in the dedicated section below. - Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. - Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. - Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. - Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner. - Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof. - Lodge a complaint. Users have the right to bring a claim before their competent data protection authority. ### **Details about the right to object to processing** Where Personal Data is processed the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. ### **How to exercise these rights** Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. ## **Our use of cookies and similar technologies** - In order to improve the operation of our site, we use cookies, web beacons, device fingerprinting and similar technologies. We also make use of Google Analytics tools. - Cookies are the small text files / fragments of text that the Website sends to the browser and which are sent back by the browser at the next entrances to the website, for the purpose of keeping the browser session or storing user page data. - Web beacons (also known as pixel tags) are transparent image files used to monitor your journey around the Website and the way you interact with the Website and its content. - Google Analytics is a tool we use in order to calculate visits to our website, check which functionalities of our website are used most and improve the operation of the Website. - Device fingerprinting is a technology which allows us to collect information about your device (what browser or operating system you use, plug-ins, time zone, other settings). We use this information to identify you and to ensure security of our website. - Exclusion or limitation of the use of cookies and other similar technologies may affect the functionality of the Website. - The following types of cookies are used by the Website – ‘session cookies’ which are erased when the user logs out or closes the browser and ‘persistent cookies’ which remain on the user’s device for a pre-defined period of time or until the user deletes them manually. - The Website uses cookies for statistical purposes, to adapt the website content, performance and structure to users’ individual preferences, to provide users with advertising content adapted to their preferences. Cookies and web beacons for ads targeting purposes can be linked to other online services, such as Facebook. Please note that cookies may collect personal information to enhance the site’s functionality. Such data is stored in encrypted form and the access to them is limited. - Cookies that are used by third parties via the Website, including in particular the users of the website, are subject to their own privacy policy. - Handling and use of “cookies” is not allowed automatically. However, these settings can be changed at any time. For details on how cookies are handled and used, see the settings of your web browser. You can learn more about cookies and similar technologies and check how to disable them for the browser you use by visiting the following website: [http://www.allaboutcookies.org](http://www.allaboutcookies.org/). - If you wish to learn more about Google Analytics tools and your privacy, please visit the following site: . You can also opt out from Google Analytics by installing a browser add-on available here: [https://tools.google.com/dlpage/gaoptout?hl=en-GB.](https://tools.google.com/dlpage/gaoptout?hl=en-GB) ## **Additional information about Data collection and processing** ### **Legal action** The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. ### **Additional information about User’s Personal Data** In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular services offered by the Owner or the collection and processing of Personal Data upon request. ### **System logs and maintenance** For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose. ### **Information not contained in this policy** More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document. ### **Changes to this privacy policy** The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. ### **Definitions and legal references** Latest update: June 15, 2023 Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # OURSERVICES > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We provide the strategies, expertise and tools to navigate every turn and stay ahead of the competition. Here’s how we make it happen. THIS IS HOW WE MAKE IT HAPPEN 00:00:01 LISTENING TO\ YOUR NEEDS - Understanding your goals - Market knowledge - Data-driven decisions 00:00:02 TAKING THE\ WHEEL - Strategic consulting - Personalized assistance - Digital channel and tool management 00:00:03 CROSSING THE\ FINISH LINE - Agility and efficiency - Measurable results - Actionable reports CREATIVE\ IDEAS -------------------------- Ignite unique concepts that fuel your brand's journey to success. COMMUNICATION\ STRATEGIES ------------------------------- Craft clear, impactful messaging that keeps your audience engaged at every turn. EMPLOYER\ BRANDING ----------------------------- Build a workplace reputation that attracts top talent and drives loyalty. IMAGE\ CAMPAIGNS ------------------------------ Design bold campaigns that amplify your brand’s presence and recognition. PERFORMANCE\ MARKETING ------------------------------ Drive measurable results with data-driven strategies that maximize ROI. ## SOCIAL MEDIA Master the dynamic tracks of social media channels to claim the leading position in the digital race. Tell us where you want to go, and we’ll create the right combination of services to get you there. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Let us help you reach your destination All Creative concepts 25 Communication strategies 10 Employer Branding Strategies 12 Image campaigns 21 Performance campaigns 10 Web 13 [DANONE](/clients/danone/) [MILEX](/clients/milex/) [GRUPO MODELO](/clients/modelo/) [Sofka](/clients/sofka/) [3Market](/clients/3market/) [L'Oréal](/clients/loreal/) [Deutsche Telekom - Love IT to 16 bits](/clients/t-mobile-16bit-loveittobits/) [Domino's Pizza](/clients/dominos/) [Deutsche Telekom - Love IT to bits](/clients/t-mobile-loveittobits/) [Amazon Prime Video](/clients/amazon/) [Scotiabank - Lead the Way](/clients/scotiabank/) [T-Mobile - Magenta Start](/clients/t-mobile-magentastart/) [Organización Carvajal](/clients/carvajal/) [AstraZeneca](/clients/astrazeneca/) [EB Strategy for FARMATODO](/clients/farmatodo/) [FEMSA](/clients/femsa/) [KMD - Good to be in KMD](/clients/kmd/) [T-Mobile - I Will Not Stop](/clients/t-mobile-iwillnotstop/) [Codibly](/clients/codibly/) [Get connected to T-Mobile](/clients/t-mobile/) [Eficacia Group](/clients/eficacia/) [Punto Estilo - Mango Colombia](/clients/mango/) [AliExpress](/clients/aliexpress/) [Rappi](/clients/rappi/) [Reckitt Benckiser](/clients/reckitt-benckiser/) [O Boticário](/clients/oboticario/) [Biedronka Management Trainee](/clients/biedronka-mt/) [Biedronka IT](/clients/biedronka-it/) [STEPLER](/clients/stepler/) [Nationale-Nederlanden - “More”](/clients/nationale-nederlanden/) [FABRES - We speak your language](/clients/fabres/) [AutoAgents](/clients/autoagents/) [j-labs - Career tab](/clients/j-labs-career/) [KMD - PR](/clients/kmd-pr/) [j-labs - IT Is Me?](/clients/j-labs/) [Chmura Krajowa](/clients/chmura-krajowa/) [Atlantic Watches](/clients/atlantic/) [AllSporter](/clients/allsporter/) [Polish Tourist Organisation](/clients/pto/) [Getnord](/clients/getnord/) [MICASA](/clients/micasa/) [Vestigit](/clients/vestigit/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE