# performante.com > AI-friendly documentation for performante.com *Complete documentation content below* # WE’REPERFORMANTE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. READY TO REV UP YOUR DIGITAL MARKETING? [LET’S TALK](/contact/#contact-form) [WHAT’SAPP](https://wa.me/573154169229) Wherever your brand's destination lies in the digital world, we’re the team to get you there—with expertise, speed, and precision. [CONTACT US](/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- THE DIGITAL\ WORLD AT YOUR\ CONVENIENCE ----------- We combine data-driven insights, creative strategies and flawless execution to get you to the finish line. - Personalized Solutions: Tailored strategies to fit your unique goals. - Advanced Technology: Cutting-edge tools and platforms for superior results. - Expert Team: A digital pit crew ready to adapt to your pace and challenges. [EXPLORE OUR SERVICES](/services/) WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + 10 + years of experience 0 + 50 + countries 0 + 120 + satisfied clients 0 + 1 000 + projects completed BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) [Full case study](/clients/astrazeneca/) [Internal communication](/clients/astrazeneca/) [AstraZeneca](/clients/astrazeneca/) [Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it.](/clients/astrazeneca/) [Full case study](/clients/reckitt-benckiser/) [Internal communication, Social Media, Content](/clients/reckitt-benckiser/) [Reckitt Benckiser](/clients/reckitt-benckiser/) [To convert several people from various cultures working from multiple locations into a single team pursuing a common goal. That was the challenge Reckit Benckiser set us for the Andean region. We achieved it through a powerful idea executed through various channels and formats.](/clients/reckitt-benckiser/) [Full case study](/clients/dominos/) [A/B tests, Campaign, Optimization](/clients/dominos/) [Domino's Pizza](/clients/dominos/) [Increasing the share of online sales through mobile applications was a challenge that Domino's Pizza faced when starting cooperation with our team. What tactics did we use to achieve this specific goal?](/clients/dominos/) [Full case study](/clients/autoagents/) [Research, A/B tests, Campaign, Optimization](/clients/autoagents/) [AutoAgents](/clients/autoagents/) [Developing and orchestrating a high-performance marketing campaign for AutoAgents, spanning 9 months across 3 platforms. Achieving over 1.000 leads in two distinct regions in Canada, while maintaining a Cost Per Lead (CPL) lower than the desired target.](/clients/autoagents/) RACING\ AHEAD\ TOGETHER -------- Adriana Jeske Biedronka, JMP S.A. Performante's team stands out with their creativity, which results in an interesting visual side of the project and carefully selected copywriting, as well as attention to detail. In addition, Performante's strengths include sales service, proper understanding of business needs, daily contact, and speed of response - high commitment of the entire team, in a pleasant working atmosphere. Katarzyna Gzyl Codibly Performante stands out from competitors with flexibility in operation, access to a wide range of specialists (with them we can do anything), attentiveness to changing market requirements, treating our topics seriously and the ability to translate customer needs into specific actions. Performante's strengths include ongoing communication, knowledge of the team, and good relationships. Samanta Kurkowiak Fabres What sets Performante apart from its competitors is their professionalism and customer service. During the first contact, I felt that you listened and offered a solution that was truly tailored to our needs. Constant contact, very good preparation for meetings, asking many questions that I feel should be answered. What does cooperation with Performante give us? An effect of the synergy. Luisa Fernanda Rodríguez Z. Organización Carvajal Performante is an agency that from the beginning interpreted and understood us very accurately. They are dynamic, purposeful, generous, flexible and effective. Their commitment is evident at every station on the road we have traveled. Even when we've changed our route, they've been open to adapt quickly with great input. Performante is a great ally. Katarzyna Pyszczak Nationale-Nederlanden Cooperation with Performante is professional and engaging. Thanks to the involvement in the projects, we have the opportunity to carry out important image activities from strategy to optimization, graphic design, communication to implementation. I would recommend working with Performante for Employer Branding and Social Media and Analytics activities. ​ Auto Agents It's always exciting to chat with Performante. The relationship with Performante is like a friendship. I can trust them blindly. They are always one step ahead, making sure everything is correct, everything is taken care of without needing any reminder. It's always good to surround yourself with creative people, and this is Performante. EXPERTS OF THE\ TRACK ----- [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) YOUR DIGITAL\ JOURNEY\ STARTS HERE ----------- Let’s create a winning strategy tailored to your brand. Whether you’re accelerating growth or navigating new terrains, we are here to drive you to the podium. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* CONTACT US WE’RE\ PERFORMANTE ----------- Wherever your brand's destination lies in the digital world, we’re the team to get you there—with expertise, speed, and precision. [CONTACT US](/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- THE DIGITAL\ WORLD AT YOUR\ CONVENIENCE ----------- We combine data-driven insights, creative strategies and flawless execution to get you to the finish line. - Personalized Solutions: Tailored strategies to fit your unique goals. - Advanced Technology: Cutting-edge tools and platforms for superior results. - Expert Team: A digital pit crew ready to adapt to your pace and challenges. [EXPLORE OUR SERVICES](/services/) WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + years of experience WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + countries WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + satisfied clients WIN THE DIGITAL\ RACE WITH A\ PARTNER WHO\ KNOWS THE TRACK --------------- 0 + projects completed BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) BRANDS WE’VE\ HELPED CROSS\ THE FINISH LINE --------------- Adriana Jeske Biedronka, JMP S.A. Performante's team stands out with their creativity, which results in an interesting visual side of the project and carefully selected copywriting, as well as attention to detail. In addition, Performante's strengths include sales service, proper understanding of business needs, daily contact, and speed of response - high commitment of the entire team, in a pleasant working atmosphere. YOUR DIGITAL\ JOURNEY\ STARTS HERE ----------- Let’s create a winning strategy tailored to your brand. Whether you’re accelerating growth or navigating new terrains, we are here to drive you to the podium. [CONTACT US](/contact/#contact-form) --- # WE ARE THEPIT CREW FORYOUR DIGITALJOURNEY > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We bring speed, precision, and strategy to every project. From defining your destination to mastering the curves of the digital world, we'll ensure you have what you need to cross the finish line. ### HI, WE ARE PERFORMANTE! FOR OVER A DECADE, WE'VE BEEN FINE-TUNING OUR ENGINES, MASTERING THE TWISTS AND TURNS OF THE DIGITAL LANDSCAPE ACROSS MORE THAN 30 COUNTRIES. With 300+ digital projects and 19,000+ campaigns under our belt, we've proven our expertise on tracks around the globe. From our starting line in Poland to our expansion into Colombia, we've broadened our horizons to bring you world-class strategies with a local touch. But here's the real key to our success: we listen. You're in the driver's seat, and we're here to make sure you cross that finish line in style. Think of us as the experts by your side, fine-tuning your digital presence while you focus on what you do best. #### YOU SET THE DESTINATION WE’LL TAKE YOU THERE 00:00:01 EXPERTS WHO ARE ALWAYS TWO MOVES AHEAD Our experts work closely with you to identify strategic and innovative solutions. We strike the perfect balance between creativity and results. 00:00:02 THE VALUES THAT GUIDE OUR JOURNEY We are passionate about making a positive impact, guided by our values every stage of the way. - Flexibility - Proactivity - Supportiveness - Appreciation - Ownership 00:00:03 WE’D LOVE TO MEET YOU IN PERSON Let's work together. Let's move forward to forge a strong connection and share ideas. Tell us where you want to go, and we’ll create the right combination of services to get you there. [BOOK A MEETING](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) #### [Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications.](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Julianne Britton de Jedraszak\ Oct 9, 2023](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/understanding-conversion-rates/) #### [Understanding Conversion Rates: What You Need to Know](/blog/understanding-conversion-rates/) [One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial.](/blog/understanding-conversion-rates/) [Michał Płatek\ Jun 22, 2023](/blog/understanding-conversion-rates/) [Read more](/blog/understanding-conversion-rates/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) #### [Find, retain and develop tech talent: Learn how to keep them motivated.](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Understanding what motivates tech talent is always challenging because we can never generalize. Let's start with some data ...](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Manuela Cortés Forero\ Jan 31, 2023](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Read more](/blog/find-retain-and-develop-tech-talent-learn-how-to-keep-them-motivated/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) #### [Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head?](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the...](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Monika Siara-Bramora\ Dec 15, 2022](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/how-to-effectively-communicate-with-generation-z/) #### [How to effectively communicate with Generation Z?](/blog/how-to-effectively-communicate-with-generation-z/) [Defining the target group is the foundation and the first step to creating a properly functioning communication on the...](/blog/how-to-effectively-communicate-with-generation-z/) [Sonia Oczadły\ Oct 11, 2022](/blog/how-to-effectively-communicate-with-generation-z/) [Read more](/blog/how-to-effectively-communicate-with-generation-z/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) #### [Employer Branding — a fleeting trend or a necessity in the new times?](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Monika Siara-Bramora\ Jul 13, 2022](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/planning-is-the-key-to-success/) #### [Planning is the key to success.](/blog/planning-is-the-key-to-success/) [Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this...](/blog/planning-is-the-key-to-success/) [Sonia Oczadły\ Jun 27, 2022](/blog/planning-is-the-key-to-success/) [Read more](/blog/planning-is-the-key-to-success/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) #### [3 Philosophical Tools That Will Help You Undertake Everyday Situations](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Manuela Cortés Forero\ Mar 30, 2022](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/how-to-take-beautiful-photos-on-social-media/) #### [How to Take Beautiful Photos on Social Media](/blog/how-to-take-beautiful-photos-on-social-media/) [Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or...](/blog/how-to-take-beautiful-photos-on-social-media/) [Aleksandra Witkowska\ Dec 29, 2021](/blog/how-to-take-beautiful-photos-on-social-media/) [Read more](/blog/how-to-take-beautiful-photos-on-social-media/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3 Philosophical Tools That Will Help You Undertake Everyday Situations > Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including... Mar 30, 2022\ Manuela Cortés Forero Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including the way we think. An understanding of some of the features that philosophy brings, can give us useful tools for daily life. Here are three philosophical tools to incorporate into your reality: **Problem Solving** Philosophy helps us see beyond a problem and a solution. It involves analyzing how a concept is understood according to its context, how the arguments are supported and what are the essential problems that solve that specific doubt. It takes us from understanding the general to dealing with the specific. It leads us to study the possibilities surrounding the problem; those that coincide with what we think and those that are opposite. Engaging in the space of questioning everything that accompanies our problem, allows us to think critically. Here is an example we can apply in our context: When launching a campaign, it is essential to have a clear idea of what we are doing, asking the right questions about what is being developed. But even more important, it is to anticipate the possible results, good or bad, to have a plan of containment in case it does not go as planned and foresee any situation, keeping in mind the possibilities of what could happen. **Communication** Since philosophy constantly confronts us with arguing why we think the way we think, it allows us to develop expression and communication skills. Beginning with understanding ourselves, how we think, what is our reality, how our reality differs from others, and how we situate ourselves in a reality different from our own. At first, these questions may seem very broad, but as we begin to recognize and understand our inner selves, we develop tools for expression. If we understand our position on an issue well enough, it will be easier to decide the next step. This happens a lot in the workplace. Often we find ourselves in situations where we doubt whether our participation contributes, fearing to say something wrong. But if what we want to talk about is something we feel confident about, we can try talking about it with our colleagues to find that different thoughts and opinions on what we have said will always lead to a better result. **Writing skills** Through the reading of different philosophical texts, we have the opportunity to get to know interesting literary essays with a lot of content to examine. They are not only filled with questions about life, situations, and abstract concepts, but they also represent a reading challenge. A thorough questioning activity to understand the text, identify how that specific author conceives a concept, read the arguments and generate an opinion about them and being able to translate these issues into clear examples that place us in real-life problems, allow us to make a deeper analysis of different scenarios while developing new writing skills. By not taking for granted everything we see and perceive around us, we broaden our knowledge and understand different perspectives to our reality. Remember that wisdom does not exclusively come from academia, but mostly from experience. So keep questioning everything around you! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/tips-to-create-an-effective-landing-page/) #### [Tips to create an effective Landing Page](/blog/tips-to-create-an-effective-landing-page/) [A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the ...](/blog/tips-to-create-an-effective-landing-page/) [Tomás Castillo\ Oct 19, 2021](/blog/tips-to-create-an-effective-landing-page/) [Read more](/blog/tips-to-create-an-effective-landing-page/) [Read more](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) #### [The Digital Impact of COVID-19 in Colombia: Did the Transformation Affect Businesses or Their Collaborators?](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it ...](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Daniela Rueda\ Aug 17, 2021](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Read more](/blog/the-digital-impact-of-covid-19-in-colombia-did-the-transformation-affect-businesses-or-their-collaborators/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) #### [8 lessons I learned during my first few weeks in Employer Branding](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [I recently accepted the opportunity to join Performante, which represented an exciting challenge, not only because of the natural nerves of entering a new company ...](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Marta De León\ Jun 17, 2021](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Read more](/blog/8-lessons-i-learned-during-my-first-few-weeks-in-employer-branding/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/there-is-always-something-to-rethink/) #### [There is always something to rethink](/blog/there-is-always-something-to-rethink/) [When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ...](/blog/there-is-always-something-to-rethink/) [Performante\ Aug 21, 2020](/blog/there-is-always-something-to-rethink/) [Read more](/blog/there-is-always-something-to-rethink/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/you-can-get-attached-in-any-reality/) #### [You can get attached in any reality](/blog/you-can-get-attached-in-any-reality/) [The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ...](/blog/you-can-get-attached-in-any-reality/) [Performante\ Jul 14, 2020](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) #### [Opportunities often come in forms and shapes that we don’t recognize](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect ...](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Performante\ Jun 18, 2020](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Read more](/blog/opportunities-often-come-in-forms-and-shapes-that-we-don-t-recognize/) [Read more](/blog/laughing-sells/) #### [Laughing sells](/blog/laughing-sells/) [Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ...](/blog/laughing-sells/) [Performante\ Jun 3, 2020](/blog/laughing-sells/) [Read more](/blog/laughing-sells/) [Read more](/blog/first-of-all-intuitiveness/) #### [First of all — intuitiveness](/blog/first-of-all-intuitiveness/) [An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something ...](/blog/first-of-all-intuitiveness/) [Performante\ May 18, 2020](/blog/first-of-all-intuitiveness/) [Read more](/blog/first-of-all-intuitiveness/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/video-in-employer-branding-activities/) #### [Video in employer branding activities](/blog/video-in-employer-branding-activities/) [Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ...](/blog/video-in-employer-branding-activities/) [Performante\ Mar 26, 2020](/blog/video-in-employer-branding-activities/) [Read more](/blog/video-in-employer-branding-activities/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 Things You Should Ask Your Performance Agency Before Launching a Campaign > So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ... Dec 15, 2017\ carlomarti So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts into good leads or customers for you. It already sounds extremely serious and as something that requires time and efforts. But how can you be sure that this performance agency you have found on Crunchbase or LinkedIn will match your expectations? Of course, you can’t! This is why you may only start cooperating with a performance agency once you’ve asked them all 5 questions described below! **1. What are your expectations for the campaign?** Before beginning a collaboration with a performance agency, take the following into consideration: if the agency knows what they are doing, they will definitely have their own predictions of the way the market will react to the campaign. This may be based on previous experience with similar campaigns or the industry knowledge. Whatever the reason, it is vital to be aware of such kind of expectations, as you will have to identify the extent to which they are sensible and reachable. To be sure you and your performance agency are moving in the same direction, ask them for information about the traffic they will use to promote your product/service; find out about the types of GEO´s that will perform best with this type of campaign and the payout you should try in all of them. All in all, try to understand whether your agency knows their partners well and if they are completely certain about what they can offer. Starting cooperation with this question will help you understand their way of thinking and decide on further actions to be taken. **2. What will be your strategy to achieve our goals?** Once you are convinced by your agency that the market will react to your campaign positively, there is no need to beat around the bush. Ask them directly: what’s the plan? You have your goals and the right to know what they will do to achieve them. Which means of promotion will they use? Will it be banners, links, pop-ups or maybe email? Will the agency work with direct traffic or traffic from external sources? What model of payment should they focus on? CPA, CPM, CPC, etc.? Why so? Whatever the suggestions are, the agency will still need to run different A/B tests to evaluate what type of creatives, copies or landing pages perform best. **3. Do you use any security system to track conversions?** Some agencies use many different checkpoints to analyze the quality of the traffic, whereas some don’t have any system to detect such activities. This is something you should definitely know beforehand. You need to be sure that those conversions which come from suspicious or fraud sources are analyzed and discounted if necessary.This is why you should not be afraid to ask direct questions! Will the leads be validated? If so, how is it being done? What is the timeframe for validation? This determines if your goals will be reached properly or not. **4. Will I pay just for results?** Soo, payments! We all feel a bit uncomfortable asking someone about money but this question is the one you can’t avoid (and why would you?). You want to know what you are paying for, whether it is the conversions/sales/leads generated by the agency. Moreover, don’t forget to find out if there are any extra costs you will need to cover and what it is connected with. Apart from this, you want to be sure everything is calculated thoroughly by your counterpart, so ask them what kind of panel they use to count results. How is this panel counting conversions? What is the attribution model? Be precise and curious! If you wish so, ask your agency if they could report daily/weekly or monthly. You want to find out as much as you can here! After all, it is all wrapped around profit, right? **5. What do you need from me to start?** You have asked your performance agency questions that helped you understand whether you want to proceed with the collaboration or look for some other guys to work with. What’s now? Show engagement from your side and find out what is needed to be done by you. In fact, some agencies provide the landing pages and the creatives (banners) themselves, whereas others request these materials from the advertiser. There may be issues about payments and the agency will most likely want to know what is the payout they should offer so the ROI remains positive. What is most important here, is a two-way communication and deciding on what should be done in order to begin. With everything being discussed, you may as well start working together. Communication is a cornerstone of any relationships, even between you and your agency. It’s not about putting the blame — it’s about trying to figure out what you need. Do not be afraid to ask questions if they will provide you with necessary information and you will get incredible results! Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 Tips for Defining a Good Marketing Brief > Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success. Nov 2, 2023\ Sonia Oczadły A marketing brief is an important document that plays a key role in effective cooperation between a marketing agency and a client. It contains all the necessary information about marketing activities, advertising campaigns or promotions. Creating a good brief is extremely important, as it facilitates communication and precise definition of goals and affects the effectiveness of the activities carried out. Proper and detailed preparation of this document can shorten the process and increase the campaign’s effectiveness. If you find it difficult to complete the text file and prefer to talk, do not hesitate to ask the agency for help. At Performante, we implement briefing meetings with clients to go through the below-mentioned areas together. Such an activity allows you to look at the marketing brief from several perspectives. Keep in mind that even after the brief has been thoroughly completed, a debriefing - an additional meeting that allows you to clarify the key issues identified at the outset - may be necessary. As an agency, we want to understand your company’s needs to the best of our ability, so that the cooperation in the following months is effective and, most importantly, helps achieve your organization’s key goals. Below are five key principles for creating a brief - to help you effectively determine your marketing campaign needs. 1. **Define the purpose of the activities**: Consider the key areas that the agency should focus on and where the organization needs support. Answering the question “what do I want to achieve?” and “why do I need to implement a particular activity or campaign at this particular time?” can help define these aspects. The purpose of marketing activities should be a natural complement to the company’s business and strategic objectives. Defining a precise goal will enable the agency to select the right strategy and tools to achieve the desired results. 1. **Explain the company offer**: Another important element in a marketing brief is the presentation of the key products or services around which the campaign will be centered. The agency must have a good understanding of the brand, its strengths, weaknesses, and differentiators. It is also important to highlight how the offer is better than its competitors’ products. This knowledge will allow the agency to better promote and differentiate the company in the market based on its strengths and unique values. Remember that even the best marketing campaign will not have the desired effect if it is not built on a solid foundation. If defining competitive advantages is a challenge for you, invite the team that works with your solutions on a daily basis to join the conversation or organize a workshop with us. We will help you find your differentiators and show them to the world. 1. **Identify your key audiences**: The marketing brief should include information about the target group to be addressed. Why? Imagine a simple example from recent months - the topic of AI, which you probably hear everywhere - you will tell the story differently to a person from generation X, Z, or Y. It should be the same with any marketing campaign: you must determine age, demographics, and other characteristics such as location, needs, motivations, or interests. Such an overview will help precisely define the group of key audiences, thus creating a “tailor-made” communication, that is, an effective one. Defining the target group affects the effective construction of personas which helps target marketing activities to the right audience. If your organization has not yet defined a target audience, you can start by asking: “Who are we speaking to?”, “Who needs the product/service I want to promote?” or “Whose problems does my product/service solve?“. 1. **Locate the available resources**: A good briefing considers t the resources available to the company. This can include websites, product catalogs, creative materials and visual identity assets (key visual, brand book). Providing the agency with full information on available resources will help maintain consistency and effectively use existing marketing tools. If your organization needs to base its communications on global guidelines, this will also allow you to avoid a situation where the materials prepared diverge from existing standards for creative materials. The saying “the more, the better” does not apply in every area. However, in the case of a marketing brief, it perfectly reflects its nature - the more you tell an agency in a marketing brief, the more thoroughly the team will get to know your company, the challenges, goals, and aspects theyshould pay attention to. 1. **Set budget and deadlines**: Last but not least, determine the limits for the marketing efforts related to the briefing. The budget will allow you to establish a realistic scope of activities and adjust the strategy to the financial resources available. Sharing information about available funds and time expectations with the agency as early as possible will help them create a fully viable proposal and save the time needed for subsequent iterations of changes or adjusting to the budget after creating a base proposal. In addition to the above, consider including preferred communication channels, calendar of activities, contact person and any restrictions on marketing communications. This additional information will help the agency better understand expectations and tailor activities to the organization’s current needs. The more information included in your marketing brief, the better idea your team will have of the essence of the task. Be sure to include additional information that will help the agency better understand your expectations. If you have any questions, please contact us and our team will guide you smoothly through the process. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 tips on how to create a powerful call to action > If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action” ... May 9, 2018\ Natalia Trębicka **If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action”. It is estimated that 90 percent of people who look at your website will read your CTAs. That’s why, creating a convincing copy for this short sentence or button is probably the hardest part of copywriting process. However, if well-written, can bring a lot of benefits. I’ll explain you why you should focus more on your call to actions and how to create a perfect one.** 1. **Be precise** Your call to action is the part of the advertisement, which tells your target group **precisely** what they should do after seeing the ad. The more information **in** **as few words as possible**, the better. Sounds easy, right? One of the things you need to have in mind while writing CTA is to make it clear what your customer has to do. The best option is to communicate it in a clear and precise way, like, let’s say, “Buy now”. Apple uses words that are short and easy to understand. Short paragraphs, short sentences and simple words (unless they are presenting a technical explanation). The most important things are shown, not told. **2. Be unique** As precise as CTA has to be, you want it stand out from the claims of other competitors. Focus on your unique selling point and use it! Find something that will give your customers a reason to take the action and create a desire to solve their problem. Try not to make it complicated, but rather easy to understand. [FriendBuy](https://www.copyblogger.com/call-to-action-buttons/) company increased its signups by 34% by adding anxiety-reducing content and explaining key benefits next to their CTA. For example, in Performante, we did a well performing campaign for fitness app called “Fitnest” and explained all core benefits of the app right at the beginning of the landing page: **3. Be simple** Don’t go overboard with the text volume — use just as many words as needed. Try to add an exclamation mark in the end of the sentence. Use numbers if possible: pricing, discounts, promotions for instance: “50% discount” is much better than “big discount”. If you want customers to call you, provide them with your number. If your are offering something, which is free — mention that. Everybody loves free stuff. That is why Netflix uses persuasive text to guide you to their free trial (also, you can notice here that the red colour of the CTA on the button matches Netflix’s logo colour). **4. Be persuasive** The right call to action can persuade your customers to do many things: buy a product, download an app or trial, read the whole article or share something on their social media. If you use a strong, command verb and action words, you are more likely to gain more conversions. So encourage them to “read more” and “reserve a spot”, whenever you need. Colours also matter. [Using different colours](https://www.sailthru.com/marketing-blog/11-tips-for-creating-the-perfect-call-to-action/) for calls to action or buttons than for the rest of the website has proved to show conversion improvements. **5. Be urgent** When customers see your call to action, they need to know what a great opportunity they will miss by not clicking on it. Your call to action aims to create urgency, a need of doing something now, with no option of delay. Customers have to be convinced that the clock is ticking and with every second, a chance of getting something great is floating away. Whether it’s a button or a small sentence, your call to action is a thing that will drive people’s attention to your product. Which Calls to Action appeal the most to you as a potential customer? Don’t wait any longer, let me know and get 100% more conversion improvements! ;) Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) #### [Why advertising fitness and lifestyle related products can bring you additional benefits?](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners ...](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Kamila Krajnik\ Feb 6, 2020](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Read more](/blog/why-advertising-fitness-and-lifestyle-related-products-can-bring-you-additional-benefits/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) #### [What Is Push Traffic And Why Affiliates Are Using It To Promote Offers](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Push notification traffic, or simply push traffic, has already been here for a while, but it is getting more and more popular among affiliates every day ...](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Fred Heitmann\ Sep 10, 2019](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Read more](/blog/what-is-push-traffic-and-why-affiliates-are-using-it-to-promote-offers/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) #### [ASO — App Store Optimisation — what it is and how to do it](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ...](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Isabela Hatem\ Aug 29, 2019](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) #### [Hello world! I want to be a Software Tester (Part 2)](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [OK, I’m in! My first interview(s) for a Software Tester position ...](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Bartłomiej Krzyżanowski\ Apr 2, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) #### [Hello world! I want to be a Software Tester (Part 1)](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ...](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Bartłomiej Krzyżanowski\ Mar 18, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) #### [Survival guide to affiliate events — how to get the most of your first event](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ...](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Tania Rehel\ Feb 12, 2019](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/what-is-the-future-of-test-automation/) #### [What is the future of test automation?](/blog/what-is-the-future-of-test-automation/) [Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ...](/blog/what-is-the-future-of-test-automation/) [Aleksander Partyka\ Jan 29, 2019](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) #### [Creative Employer Branding: case study by Performante](/blog/creative-employer-branding-case-study-by-performante/) [Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ...](/blog/creative-employer-branding-case-study-by-performante/) [Tina Toutounchi\ Jan 23, 2019](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/media-buying-then-and-now/) #### [Media Buying: Then and Now](/blog/media-buying-then-and-now/) [In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ...](/blog/media-buying-then-and-now/) [Suleyman Koyuncu\ Nov 19, 2018](/blog/media-buying-then-and-now/) [Read more](/blog/media-buying-then-and-now/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 6-step checklist before launching a campaign as an affiliate > Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way ... Feb 5, 2018\ Fred Heitmann Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way: asking your advertiser, agency or network promoting the offer for payouts, tracking links and creatives. However, you need to be very careful and pay attention to every single detail about the campaign you’re about to run in order to avoid mistakes, waste clicks and traffic, and the most important, lose money. Here is a quick checklist to help you during your busy affiliate routine: **1. Ask every single detail about the campaign** You need to ask several questions to your affiliate manager, even if you have read a lot of relevant information on a newsletter or an offer list sent to you — better be safe than sorry. **What type of traffic is allowed?** There is no harm in asking what is the BEST type of traffic for this specific campaign or what works better. **What type of traffic is NOT allowed?** If you’re an expert in Google AdWords, but this is not allowed, it’s better to have other traffic sources or try different campaigns. You can start generating conversions, but as soon as your network or advertiser finds out your fault traffic, you may get reversals, and the worst, don’t get paid. Also, pay attention to some types of traffic that are allowed, but need to be approved in advance, such as prelanders. **What is the payment model?** CPA, CPI, CPL? Ok, probably this you already know, otherwise you would be launching a campaign in the dark. Anyway, for instance, double check if it is a “pure” CPI (cost per install) or a CPE (install + an event, that can be phone numbers submit) campaign. **What is the conversion flow?** Knowing the payment model, it is also important to know where the conversion happens and when the conversion pixel is fired. Is it right after the user submits their credit card details? Is it when the user confirms a link received by email? Or when they submit a PIN code? **Is there any cap for this campaign?** Some offers have caps, you can’t generate as many conversions as you want. Sometimes advertisers or networks have a specific budget or, even, they want to test your traffic before getting higher volumes. **What is the targeting of this campaign?** Ask your affiliate manager what are the devices, browsers, countries, operating systems (OS) and carriers (if is a mobile subscription campaign, for instance). **2. Open and test your tracking link** When setting up a campaign, your affiliate manager will send you a unique link you’ll use to promote this offer. You can’t change it, otherwise you are taking the risk of missing the proper tracking of clicks and conversions. A good advice is to click and open the link before using it. Check if it’s redirecting to the correct offer you applied for. Usually if you’re running an offer for specific geos, you will need a VPN tool to check it. Let’s say the target countries are US, UK and AU, but you’re located in Poland, so there is a huge change of being redirected to a different offer for this geo. If you have access to your network or advertiser platform, it’s also good to check if clicks are being registered. **3. Check if your tracking pixel or postback is working** You will probably ask your affiliate manager to implement your tracking pixel or postback to receive the conversions on your end. Usually, you can work with a global postback, so you don’t need to generate a new one for each offer you’re going to run with this network/advertiser. Make sure to test your postback before launching your first offer — it will prevent future issues. **4. Name sources and campaigns properly on your end** You will be launching new campaigns and using many sources so it’s better to keep it clean and tidy. Names like “Test\_1” or “Campaign 2\_Geo3” are not helpful at all. Make sure to clearly name it using campaign name, geos, payout, source and any other relevant information. **5. Make sure you are targeting properly** Remember step #1 when you confirmed all campaign details with your affiliate manager? Now it’s time to make sure that you gathered and are properly using all the information available. If you are running a CPI campaign for Android only, it doesn’t make sense to target iOS devices. The same happens for instance if you are promoting a browser extension available for Firefox and Internet Explorer only — do not target it to Chrome users! After making sure everything is alright, it’s time to get started with your campaign and monitor the first results: **6. Make sure your campaign is being tracked correctly** In steps #2 and #3 we discussed about testing links and postbacks before launching a campaign. Even if they were working before, it is always good to check if it’s still the case when you started generating a reasonable volume of traffic. Check if you see clicks and conversions on your end and also compare to what your affiliate manager is seeing — you can ask him/her or check by yourself if you have access to advertiser/network platform. Have in mind that any minor mistake can put your results at stake. It’s better to carefully check everything before launching a campaign — this can be seen as a useless time-consuming thing, but it can really save you money and guarantee fruitful partnerships. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. 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Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. 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WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.\ \ Welcome to our blog! 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It is something that sometimes goes in a very automated way ...](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Fred Heitmann\ Feb 5, 2018](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) #### [Beyond Awareness: Marketing Your Digital Product With Measurable Results](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ...](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Bruno Iglesias\ Jan 25, 2018](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Read more](/blog/beyond-awareness-marketing-your-digital-product-with-measurable-results/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) #### [How your company can support young people in getting into the creative industry?](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ...](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Tina Toutounchi\ Jan 16, 2018](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) #### [How to get your professional career started when studying abroad?!](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [It is becoming more and more common for students to seek the opportunities for working abroad in an international environment ...](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Utsav Purohit\ Sep 11, 2017](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Read more](/blog/how-to-get-your-professional-career-started-when-studying-abroad/) [Read more](/blog/micasa-a-story-behind-an-app/) #### [MICASA: A Story Behind An App](/blog/micasa-a-story-behind-an-app/) [Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ...](/blog/micasa-a-story-behind-an-app/) [Dawid Wnuk\ Aug 4, 2017](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) #### [Autonomous Cars: The Present, The Future And The Marketing](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ...](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Dawid Wnuk\ Jul 26, 2017](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 8 lessons I learned during my first few weeks in Employer Branding > I recently accepted the opportunity to join Performante, which represented an exciting challenge, not only because of the natural nerves of entering a new company ... Jun 17, 2021\ Marta De León **I recently accepted the opportunity to join** [**Performante,**](/blog) **which represented an exciting challenge, not only because of the natural nerves of entering a new company and adapting to its culture but because it meant working with a team of experts in Employer Branding. It meant entering a world that, up until that moment, was unknown to me.** I am sure there are many professionals, as myself a few months ago, who still do not know what this branch of communication is about or how to address it within their companies. But I also know that delving into this topic has opened the doors to a fascinating world that has enormous potential to change the reality of many companies. That’s why I decided to make a compilation of my first findings that is surely far from being the ultimate guide to Employer Branding but is, rather, an initial take of what I think anyone who starts exploring the subject should know. It has been an intense, exciting, and learning-filled period, but I will attempt to summarize my main findings. Who knows? Maybe I can save someone the time it took me to get to this point. **1. First things first: What is Employer Branding, and why should you care?** Let’s make it simple: you should care because, whether you like it or not, your company already has a brand as an employer, and the only thing you can do about it, is making sure it’s the right one. Employer Branding is the image that you project as an employer to both the external and the internal public. That is, the reputation you have among your current employees and the idea that the potential candidates you would be interested in attracting have about you. Becoming attractive to talent will help you recruit and retain the people who move the needle for your business. We are talking about those who are the most committed, productive, and capable of carrying out their tasks. And let’s not forget that your clients will also be exposed to your message, and they will build an expression about your culture and ways of work based on this. In other words, having a team who is satisfied with their work environment will translate into advantages for your business. **2. They are not your collaborators, they are your customers** It is clear that your company disburses the money at the end of the month, but what your employees give you in return has much more value. Add this to the fact that you’re not the only one who’s interested in them. There are very specific profiles that are coveted by many other companies. The odds of success in your employer brand strategy will increase as you assimilate this reality. Make sure you know your audience. Find out what they want, what they need, what they care about. But also analyze what they fear, what they would not tolerate, and what they are tired of. Then, adapt your offer to their needs. Don’t make your recruitment or your human management about your big company. You’d better start thinking about what you have to offer. A little humility will take you further. **3. Your company is not for everyone. Not everyone is for your company. And that’s perfectly fine.** No company survives if it hires the same profile for every role. The IT manager is as important as a developer or as the marketing director. You will need operational and administrative staff. Your audience is diverse. And this is great! Having a variety of skills in your workforce is the perfect setting for development. However, you should keep in mind that different people will imply handling different needs. Your goal will be to make them believe in similar values but to let them know that they can (and should) keep their individuality. Remember, your message should adapt to speak to all the profiles that interest you. However, you can’t and don’t need to attract everyone. Even though you will ideally attract many candidates, there are only a few people you will actually be able to hire. Define who you want to target and create your communication having them in mind. Always choose quality over quantity. **4. Your offer is not necessarily what you believe it should be** Within your company, people get a (good?) salary and professional development opportunities. All of that is perfect. But how many employers can offer the same? Or, if we put it another way, what do you have to offer that isn’t the same as what others provide? Ask yourself what your real offer is. For this, it might help you to understand “that something” that talent seeks and you can offer, but your competition cannot. Only then will you become truly attractive as an employer. Remember that it’s not about offering what you think your audience wants, but about understanding what you have that fits what they’re looking for. **5. Talent deserves honesty** Your employer brand works just like a good portrait: it can exalt what’s right in you, but it can’t reflect something you’re not. Your message must be consistent with the reality that is lived within the company. Otherwise, you will constantly face issues related to early turnover, low productivity, and an unfavorable work environment, among others. Keep in mind that some companies do not need to strengthen their employer branding strategy, but rather improve their work environment. It will be of no use to them to show themselves as the best place to work if their reality (and their workforce) says otherwise. The best way to be consistent between what you communicate and what you actually offer is to consider all of your employees or at least a meaningful sample. Likely, you will not have the complete picture of your reality if you only count what the upper management or the human resources department have to say. So ask strategic questions, send surveys, and implement a strong feedback process. What should interest you is to know how your culture is perceived among people at all levels of the organizational chart. Even those who have just arrived count, since they will still remember the impressions that they had about you before starting their relationship with your company. **6. Your competition is not the one you are used to having** We are so used to saying that a brand that sells soft drinks competes with another that offers the same product. Or that the large phone companies are mortal enemies. Thus, companies operating in the same vertical seem destined to be rivals. But remember that, in Employer Branding, the customer is not the one who buys your product but the talent you want to recruit or retain. This way, it will be easier to conclude that your competition is not necessarily another company from your industry, but anyone who seeks the same profiles as you. Both the big telephone company and the soft drink factory need accounting staff. And banks need customer service staff the same way a restaurant chain does. The battle for talents is amplified, so you have to prepare to excel. (And remember: gathering data from your employees will help you win the war!) **7. There is life after recruitment** Assimilating this point was harder than the others because I constantly found myself confusing recruitment marketing with employer branding. The reality is that Recruitment Marketing is only a part of Employer Branding and we are exploring a topic that goes far beyond the candidate experience. This is about considering the experience from the onboarding and then staying attentive to maintain consistency in internal communication, reinforcement of values, feedback culture, what employees transmit, and any other factor that can impact the way the world perceives your company. On this point, I recommend reading [Positive employee experience starts with a pleasant onboarding,](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) where Tina Toutounchi, Team Leader of the Employer Branding department at Performante, explains the importance of the onboarding process and how to get the best out of it. **8. Those who leave count as much as those who stay** I left this topic for the end to reinforce it with the well-known phrase “last but not least…”. This is precisely the spirit I want to convey here: Just because an employee is about to leave a company and is having the last interactions with the rest of your workforce as co-workers, it doesn’t mean they become less important than the employees you’re trying to retain. Whoever leaves is not only left with contacts within your company but is probably about to start a relationship with people who will define their idea of you from what this person shares with them. In addition, there are social networks, ratings, and a whole word-of-mouth culture that you will not be able to control. Therefore, it is convenient that your off-boarding process is as thoughtful as the welcome you gave from day one. **So far, I have learned that your Employer Branding depends on anyone who interacts with your company and sees you as a potential, current, or past employer. The experience you leave on each of them (and the data you gather) is relevant for you to achieve the right positioning. This is why you should make every interaction count.** **I still have a long way to go but I’m confident that I’m surrounded by the right professionals to help me reach the advanced levels of this fascinating topic. Can you imagine what they could do for your brand?** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ASO — App Store Optimisation — what it is and how to do it > ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ... Aug 29, 2019\ Isabela Hatem _Know how to boost an app with App Store Optimisation_ **ASO** is the acronym for **App Store Optimisation**, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. Some of those optimisation actions are very similar to what is already known and practised in SEO, Search Engine Optimisation. However, SEO aims to better position a website in the results of search engines as Google and Bing while ASO is totally focused on search results on mobile application stores. In this article I will explain why ASO is extremely important and also share some practical tips and actions that can be implemented in order to boost an app. ## **6 reasons why you should do ASO** **1 — Improve the CR of your paid campaigns** All the downloads of an application are originated from an app store. Even if the user comes from a paid campaign, like Facebook Ads, they land in the app store. Therefore, they can still check out the info regarding your app before deciding whether downloading it or not. So if the app info is complete, interesting and organised it will increase your conversion rate (CR). **2 — Get more downloads coming from organic searches** If you do a good ASO job, your app will appear in the search results not only for your app name, but also from your keywords. And if you have all your info completed and adequate in terms of title, descriptions, screenshots you have higher chances to get a download, since you will meet user’s expectations regarding what they are searching for. **3 — Get high quality downloads** Since you will have all the info regarding your app well described, users will know exactly what to expect from your product. There is a high chance they will be satisfied with it. This way you will have the right users using your app and its features, what is helpful because not only you will have a happy user, but also because they can make good reviews and recommendations and influence other high quality users to download it. Important: avoid fake or low quality downloads. They don’t bring any advantages to you. **4 — Be listed as a similar app** Once again, if you have filled all the info accordingly to best practices of ASO, your app can be listed as similar apps when users will be searching for related ones. You can also get downloads coming from indirect searches then. **5 — Get into the Top Charts** App Stores have a list with a kind of “the best apps”. This rank is available for an easy access inside the app store, thus, it is widely checked by users. If you manage to appear in those Top Charts or in the “app of the day” (Apple’s AppStore) you can get many new downloads and also make your app better known. **6 — Work on branding** The main goal with ASO are the downloads of the app by relevant users. Nonetheless even if you don’t get one download, you can still benefit from ASO having your brand shown in results and other lists. The user might not download the app right now, but your brand will be in their mind in case they need what you offer in the future. ## **How to implement ASO strategies** There are many actions you should apply in order to work with ASO. I will present the main ones you can start with. **Make sure you have a good app to work with** Before starting thinking on ASO, it is crucial to make sure that the app you are working with is good. Just like in SEO a good and relevant content is the most important for a successful strategy, for ASO having a quality app is essential. Since you will be working on positioning, if the app itself is bad, the users will evaluate it poorly and make bad reviews. This way, not even a great ASO work could help the app to succeed. Some factors regarding the structure of the app influence on ASO as well. The app size in MB, for instance. If it is lighter, occupies less space then it is good. If it takes too much memory users may not want to download it. Hence, unceasingly have in mind your users when developing the app. **Make keywords research** It is indispensable to know what keywords you want your app to be ranked for. You need to know which terms are related to the name and content of the app and also the words which are used by the users when searching for apps similar to yours. When you have the right keywords, your app will appear in the search results. **Fill in the forms on the best possible way** You can’t be lazy when it comes to fill in the info regarding your app. This part is crucial! When you make your app available on the app store, you have access to many fields and blanks that should be filled. Take this task seriously and fill in the forms on the best possible way. Some of the most important fields are: **Descriptions:** work on your descriptions so they will express what your app does. Remember to include your main keywords and also work on synonyms so your text will not be repetitive. When using the keywords, include them on a natural way in the text, after all, you shouldn’t be thinking only in the search algorithms, but in the users who will be actually reading that. Use all the characters you can in both short and long descriptions. **Screenshots:** Upload nice screenshots of your app in order to make it attractive to new users. Add as many screenshots as allowed by the app stores. After every operational system update the size and limit of screenshots may vary, so always check the guidelines of [Apple Store](https://developer.apple.com/ios/submit/?utm_source=Isabela_Hatem_Medium), [Google Play](https://support.google.com/googleplay/android-developer/answer/1078870?hl=en\&utm_source=Isabela_Hatem_Medium) and other the stores in order to create the thumbnails in the correct dimensions, resolution etc. Further more, when uploading the screenshots be sure to change the name of the files you are using for you app name or keyword, instead of simply screenshot\_3107, use for instance name\_of\_app\_login, name\_of\_app\_mainpage and so on. This strategy may not affect directly in ASO, but I highly advise you to do so since the engines might take the file name into account. When uploading screenshots, make sure to show how your app looks like and you also can use animated ones or a creative approach in a way that the screenshots complement each other, telling a story, for instance. You can always be innovative! You can see below en example with a nice using of screenshots. **Videos:** It is also possible to upload videos showing your app. This is a great opportunity of catching user’s attention. So take advantage of it and add an awesome video of your app! =D Those are just few of the items you will have to fill in when uploading the app at a store. However, remember to add all the info you can in a smart way. You will need to add technical info regarding your app plus the category, languages, icons, support contact. You can personalise URLs in some stores and also add some URLs like privacy policy, marketing and support (work on your keywords and layout on those URLs). ## **What to do after starting with ASO** Choose some KPIs like keyword ranking, position of the app for those keywords, top charts, CR, organic downloads, reviews and keep track of how the app is performing. Make tests all the time! You can change screenshots, descriptions and anything else you think about in order to always optimise. Some stores like Google Play allow A/B testing with many options in title, description and others. Also find out which keywords are bringing you more downloads in organic search. Some detailed info you can find in your access in the stores, but also, if you have enough budget it is highly recommended to use tools to track bigger amount of info regarding your app and transfer it into intelligent info for your strategy. Some well-known tools available in the market are [AppsFlyer](https://www.appsflyer.com/?utm_source=Isabela_Hatem_Medium), [Adjust](https://www.adjust.com/?utm_source=Isabela_Hatem_Medium), [Applift](https://applift.com/?utm_source=Isabela_Hatem_Medium), [App Annie](https://www.appannie.com/en/?utm_source=Isabela_Hatem_Medium), [Branch](https://branch.io/?utm_source=Isabela_Hatem_Medium), [Kochava](https://www.kochava.com/?utm_source=Isabela_Hatem_Medium) and many others. The process of ASO is continuous. This means that after implementing ASO activities, it is fundamental to measure and keep improving them. Also, new strategies will arise, so it is essential to keep studying the topic to be always updated with the novelties about it. Take into consideration user’s feedback and, of course, work on making you app always better! Tell me what you think of this article and let’s keep discussing about it! =) Other related [Read more](/blog/what-is-the-future-of-test-automation/) #### [What is the future of test automation?](/blog/what-is-the-future-of-test-automation/) [Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ...](/blog/what-is-the-future-of-test-automation/) [Aleksander Partyka\ Jan 29, 2019](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/what-is-the-future-of-test-automation/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Autonomous Cars: The Present, The Future And The Marketing > One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ... Jul 26, 2017\ Dawid Wnuk Autonomous car concept **One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate.** It was probably the factories with the increasingly unmanned production lines that started the snowball. What followed was, well, everything. Photobooths, war machines, customer service, warehouses, carwashes, spacecrafts, shops, vacuum cleaners even. And, as of late, cars. ## TODAY: FASCINATION AND DOUBT So, you have heard about autonomous cars. Of course you have. Most probably courtesy of Tesla, Google or Uber. You must have also heard about all the wonderful benefits such mode of transportation will bring compared to the current solution. First of all — computers are safer, more careful drivers than humans. I haven’t seen one drunk yet either. That means less crashes. A lot less, if we switch to AVs completely. Imagine a world where you are more likely to be struck by lightning, than be in a car crash. That much less. And considering car-related accidents are a top non-medical cause of death worldwide, this means countless saved lives. Add in all the resources that go into car and property repairs. Then add in the average of 50 minutes extra free time per person daily (in developed countries), and what you get is a lot of human and financial resources that can go into solving the remaining world problems. While those are very real and potentially world-changing benefits, many talk about the challenges facing the self-driving car. Possibly the most crucial — and definitely the most interesting — is the ethical one. Let’s say your autonomous car faces an emergency situation on the road and two possible choices — one leading to your (driver’s) death, and the other one, to the car driving at high speed into a bus stop full of school children. The car must be programmed to make a decision. It could do everything to protect the driver and its passengers. But is society going to be fine with the cars doing this regardless of the damage they do in the process? Of course car’s algorithm could also make the rational decision to limit the human injuries and / or loss of life. But would you really be willing to buy a car that, in particular circumstances, is literally programmed to kill you? I didn’t think so. This is definitely a problem the industry will have to solve in order to move on. Make no mistake however — move on it will. The only question is: how quickly. ## TOMORROW ALWAYS COMES UNEXPECTED In 1943 Thomas Watson, the chairman of IBM at that time, said “I think there is a world market for maybe five computers”. In 1977, with tens of thousands of computers already in use (mostly by government and corporations) Ken Olsen, founder of Digital Equipment Corp. declared that “there is no reason for any individual to have a computer in his home”. Just 4 years later Bill Gates himself is quoted saying that noone will ever need more than 640KB of memory in a personal computer. Right now the device each of us has in their pocket is equipped with as much as 10 000 times more RAM. Let’s just say that we have a solid track record of underestimating the adoption rate and popularisation of new technologies. That’s why I hesitate to take current driverless car estimates with a customary grain of salt. I much prefer to add it by the pound. Current bold predictions include one made by Robert Hartwig, President of the Insurance Information Institute, saying that autonomous cars will really start populating US roads in the years 2028–2032, as well as a determination by IEEE (Institute of Electrical and Electronics Engineers) experts, that “up to 75% of all vehicles will be autonomous by 2040”. 75% by 2040? Seriously? Let me go on record with a prediction about year 2040 here. And it’s not even about autonomous cars, that would be too easy. It’s about the entirety of cars allowing human drivers. 100% of those will be owned by hobbyists, collectors and sports racing teams, since none of them will be allowed on any public road or street. And, by 2040, any other alternative will be quite unthinkable, the recklessness of allowing human-driven cars in public already a rather distant past. ## AUTONOMOUS CARS: THE MARKETING FALLOUT All this is good and interesting, but what does that have to do with marketing, you might ask. Well, if you think about it for a while, it turns out quite a lot. Much like most big technology-driven changes it will have severe ripple effect, and the advertising industry will not remain unaffected. And, much like all the bigger (the Internet) and smaller (VR) revolutions, those who see them coming earlier and better prepare for their arrival stand to gain the most — at the expense of those trying to hold on to the comfortable old ways of doing things. With this in mind, let’s see how much is really going to change. I’ll start with the obvious and the biggest: the media. With drivers (or shall we rather say passengers) now free to focus full attention on things other than driving, their choice will most likely be visual, or even interactive, media. This should lead to even more consumption of video, social media (largely video) and online news (yes, still video). Once the line between video and computer games begins to blur (quite inevitable), cars will become be the perfect environment to submerge in such interactive entertainment, with little else to do with the time and virtually no interruptions. This will happen at the expense of other, albeit already dying medium, which will definitely not survive this blow and vanish once and for all. Do you know anyone who actually listens to the radio outside their car? Yeah, me neither. For the same reason music industry as a whole will take a hit. Not lethal though, it’s death to be delayed until all mundane jobs are outsourced to robots and people have no reason to run anymore, thus eliminating music’s most remaining applications pretty much limiting it to parties. There will also be more direct and instant consequences. Digital and video advertising will gain a whole new group of recipients and a host of new possibilities. Targeting passengers with geolocalised communication will quickly become a hit. Think about interactive ads served via a computer system integrated with the car controls. The best ever McDonald’s ad? One in which clicking the CTA button makes the user’s car automatically pull into the upcoming Drive Thru, with his favourite meal already being prepared. While digital advertising will be in the center of the changes, there will be offline consequences as well. The roadside billboards are currently designed to convey their message literally at a single glance. Driverless cars should open the road (oh, the pun…) to billboards as means of more complex communication. Interactive and customised as well, if they are allowed to wirelessly link with your onboard computer (next generation iBeacons) and pull your browsing history and Facebook likes. Retargeting on freeway billboards? Sooner than we think. Another interesting area is alcohol advertising. With drunk driving as the main reason for its limiting, will some of the restrictions be relaxed or even lifted? ## THE BIG PICTURE Autonomous cars will undoubtedly be a revolution with impact across many aspects of economy and human life. The thing to consider about any foreseeable trend however is whether there are others, possibly of a much greater magnitude, that could completely derail everything we expect to happen. And there might just be. We keep hearing how autonomous cars will give us so more time at our disposal when going to and back from work. But will they really? We can assume that much like the role of the driver, robots and computers will soon take over most of other human roles and tasks that we today call jobs. They are already better than humans not just as construction workers, but also as engineers and architects. Not just as nurses, but also as surgeons and diagnosticians. Not just as client service, but also as accountants and investment fund managers. Of course, some work must still remain in human hands for quite a while, but even these jobs will increasingly be done from home, or anywhere else, really. So it’s fair to ask: will there even be any work-related commute at that point? It won’t just be the work though. Physical location is going to quickly become meaningless in most other spheres of our life. Entertainment is already quite far along the way, with most free time spent at home using various electronic entertainment systems. Social life is also increasingly independent from actually meeting people. Just 20 years ago meeting someone was really the only way of meaningful contact (save for calling a landline or sending an actual letter), now we do the majority of our socialising without the other person in the room (and, often, the same continent). Even the last bastion of travelling — tourism — is not safe. VR is quickly progressing towards the point when the virtual experience of visiting any place in the world is just as real, while being faster, cheaper and offering fuller and more exhilarating experience. Once that happens, there will be little point in actual travelling. Therefore it is a probable — even if quite ironic — scenario, that the time when mankind perfects it’s most advanced and reliable method of transportation to date, is also the time, when transportation as we know it becomes obsolete. Other related [Read more](/blog/micasa-a-story-behind-an-app/) #### [MICASA: A Story Behind An App](/blog/micasa-a-story-behind-an-app/) [Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ...](/blog/micasa-a-story-behind-an-app/) [Dawid Wnuk\ Aug 4, 2017](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/micasa-a-story-behind-an-app/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Because I like working with people > “My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ... Oct 11, 2018\ Tina Toutounchi “My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company, there are some key questions that come to mind which truly bother me: Why do employers require so much from their trusted (always professional and perfectly matched) sales, HR or marketing staff, but forget their “business card” — the customer service employees? The person who will in the best (and sometimes the worst) way reflect the level of their business and work environment? What is more, why have so few employers noted that apart from the B2C/B2B sales staff they also need talented customer executives (B2C)? More and more companies dedicate a considerable budget to employer branding activities, which is obviously a great development. But what if as a potential candidate, while being in contact with the customer service department, I hear that this worker is unsatisfied or is simply unprofessional? Employee behaviour is based on the company’s corporate culture, so should I apply to this company in the future or not? Advertisements, promotions and campaigns will obviously help. Mass media can reach millions of recipients, but if clients, after having contact with you (yes, with you) are disgusted, will the engagement of celebrities in commercials actually help? Clients will not trust a company, which treats them bad. Brand activities have to combine professional action with a professional approach to the employees. Employees, in order to create a professional workplace that gives development opportunities, have to combine it with a professional approach to the client. Even in today’s digital era (believe me, I’m a digital native) there is still a human, who has an impact on his company’s image. As a trainer of soft skills on behalf of my university, I had the pleasure to meet a large amount of young people. On this occasion, it turned out that many students after high school are interested in such fields as psychology, sociology or pedagogy. **Why? Because they enjoy working with people.** After a few of my professional experiences in the Polish market and abroad, contemplating which studies to embark on next, I wondered “why they chose psychology, not business studies?” Probably because success in business is often associated with a range of skills and personality. Psychological education can always be useful. I do not have to be a clinical psychologist after studying this faculty. But what is the psychology, business, marketing or HR without people, simply speaking — customers? This question brings me to another one: why have I never heard anyone dreaming of working in customer service? What if you are well-organized, open, helpful? You have a highly-developed emotional intelligence, you can deal with stress, you have a lot of energy? **Do you like working with people? That’s the fit.** Dear Employer, do you want to be one step ahead? Then take care of your customer service department by offering trainings, clear career paths, development benefits. Require, teach, reward and motivate. In the end, so many young employees want to “work with people”. Why not spice up such an important strategic position by making it more attractive for today’s youth?! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Beyond Awareness: Marketing Your Digital Product With Measurable Results > Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ... Jan 25, 2018\ Bruno Iglesias Think “sell” — what comes to mind? Shipping, warehousing and a number of other cost-related matters that bring you a major headache. But wait, the heading of this article says “digital” which means that I’ll tell you how to market a product that could be sold multiple times. Don’t worry, the journey will not be too long, so fasten your seatbelt and trust me. Here we go! Once you have created a product, you want to sell — and to do so you need to think of the marketing material. Ripping predictable results from your marketing investment is a challenge though, especially if you have an innovative or niche offer. Opportunities will vary depending on the kind of product, the vertical (meaning in what “industry” it’s comprehended), the target user and more, and it will all demand a good amount of effort and creativity before you get something to compare your potential results to. That’s why not rarely your money and time investments on impression or click-based campaigns simply go down the drain. But that’s no reason not to promote your product (in fact, you can’t afford not to). Be it an app, a training course, a subscription service or an e-commerce, it’s possible to pay for actionable results in your campaign if you choose to work with specialized performance marketing partners. Sit back, grab a pen and prepare the notebook… Here’s what you should cover to effectively market your next digital masterpiece: 1. **Define your campaign goals**. This means what you want to achieve with your marketing efforts and will directly depend on what type of digital product you have. It may be newsletter opt-ins, subscriptions, installs, credit card purchases. It is completely up to you what you want your goals to be wrapped around but make sure they are measurable. 1. **Establish your price point**. How much are you willing to pay for each desired action? Oh, don’t go overboard! Be reasonable. Keep that in mind: you don’t need to bid high for clicks or impressions that may or may not deliver the expected user activity. Being able to base your spending on the end-activity makes it easier to plan your financials in a more predictable manner. 1. **Layout the specifics**. This is the time to translate your target user approach into campaign guidelines — it’s the “how” to your already defined “what” and “how much”. Take time to decide on countries to target, creatives to be used and produced, types of online media where you want to see your ad placements. Of course it’s a lot to care about but don’t worry, you don’t have to think it all through on your own! Do rely on your performance agency to help building the campaign details and make sure to have a read about [how to prepare for your performance campaign](https://medium.com/performante/how-to-prepare-for-your-performance-campaign-a6c636f30393). 1. **Launch and monitor**. So, finally, be ready to go live and evaluate. Make sure your requirements are being met and constantly measure the quality of leads being delivered. Your quality feedback will be crucial for your performance agency to ensure only top-notch traffic is flowing to your campaign. Work side by side with them to meet the goals established and adjust everything accordingly. This is the whole philosophy behind outstanding performance results. Building up a brand is not an absolute must before you start making money — you can get your product out there with a predictable financial return from day 1. Of course, don’t hesitate to test, try and optimize on a constant basis; the digital world is a fast-developing environment and thus changes are expected at all times. But that’s OK! There is no need to unlock your superpower, just a combination of strategic and technical thinking applied to well-defined business targets. Aim high and give it a go! Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/media-buying-then-and-now/) #### [Media Buying: Then and Now](/blog/media-buying-then-and-now/) [In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ...](/blog/media-buying-then-and-now/) [Suleyman Koyuncu\ Nov 19, 2018](/blog/media-buying-then-and-now/) [Read more](/blog/media-buying-then-and-now/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Brave New World for Employer Branding! > Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals. Jun 6, 2023\ Igor Wolf Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals. Employees expect better working conditions, while companies seek engagement strategies that evolve from generation to generation. A great way to find fresh and creative tactics for attracting talent is to look at markets other than our own, where the “employer-employee” relationship is completely different. From this perspective, South America can be a very interesting reference point. It is a vast, developing market that is currently undergoing significant transformation for both employers and employees. **The concept of employer branding in this region is still an “open book.”** ### What makes us different? South America has its own distinct characteristics that, despite similarities, are a “New World” for European businesses. According to the International Labour Organization, **economic recovery in the region is expected to remain slow** in 2023 due to various factors such as **high inflation, debt levels, political instability, and the impact of COVID-19.** From a trade and labor division standpoint, South America is geographically distant from the rest of the world. The distance between two economic centers in the Western Hemisphere, São Paulo and New York, is almost 8,000 kilometers, which is even more than the straight-line distance from Warsaw to the capital of Mongolia, Ulaanbaatar. The future of this market lies in the increasing importance of solving social problems to promote sustainable economic growth. Despite significant challenges, South America is characterized by resilience in difficult times. The region’s financial systems have largely weathered financial crises, and society has experience in dealing with difficulties arising from political and economic instability. This resilience is why the South American market has repeatedly surprised and will continue to surprise, showcasing growth opportunities, especially in the technology and renewable energy sectors. But let’s start from the beginning. ### Perspectives are key A report monitoring the state of education in South America and the Caribbean in the context of Sustainable Development Goal 4 (SDG4) for 2030 provides important information on challenges and progress in the region. Both markets emphasize high-quality education for all students. The presence of these shared goals demonstrates a global understanding of the importance of education for social and economic development. However, **Europe tends to have greater political and economic stability, which often translates into better educational conditions.** European systems often adhere to international standards and focus on innovation and technology as supporting tools for the teaching process. In South America, there are various challenges, such as social and economic inequalities, lack of resources, and inadequate teaching quality. ### How does this impact employment? The South American job market is characterized by many challenges, including a high level of unemployment, which stood at almost 8 percent at the end of 2022. This rate is significantly higher than the global average, and this problem is further exacerbated by the high cost of employing workers and complex and time-consuming legal regulations that hinder the recruitment process. General results are not always the best source of information, so comparatively, **the unemployment rate in Poland in Q1 2023 was 5.5%,** while **in Colombia, it was close to 11%.** According to the International Labour Organization, approximately 53% of workers in South America and the Caribbean are employed in the informal sector, which leaves them without the protection and benefits provided in formal employment. In contrast, employers in Europe rely on their employees, maintaining their position through strong labor regulations, less than half the level of informal employment, and a lower level of employment uncertainty. There is a large labor supply in South America, which leads to increased competition among workers and allows employers to impose unfavorable employment conditions. The difference in the dynamics of labor market relations between South America and Europe can result in significant differences in employment issues, with **workers from South America struggling to find stable jobs** with fair wages and benefits, while **employers in Europe face difficulties in attracting and retaining qualified workers.** Can we then say that South America is still a strong employer’s market rather than an employee’s market? Not necessarily. ### South America is for the world Employers from the North are increasingly making their mark in the South American job market. The United States and Canada are **attractive options, especially for young talents,** among whom the prospect of career development in their home market is less financially advantageous. Younger generations expect changes within and outside of companies, particularly in terms of equal opportunities, development, and work-life balance. For foreign competitors, who are increasingly facing a lack of desired skills in their domestic markets, the cheaper and consistently well-qualified talent pool in South America is a significant direction to explore. **The average salaries** in Argentina in 2022 were around **$412 per month,** while in Colombia, it was nearly **$1,300.** In the United States, the average earnings exceed $5,000 per month. Is the contrast too small? In the tech industry, programmers in the US can expect an average annual salary of $110,000, compared to less than a third of that in Argentina and one-tenth in Brazil. The average cost of employment in the United States is $4,700, which accounts for up to 40% of an employee’s base salary. **Local companies can hire three South American programmers for the price of one US employee.** How does this issue compare to the European market? Among the top-paying countries for programmers, eight European countries rank in the top ten. ### So what attracts talents? In the two described markets, the expectations towards employers differ significantly. European employees expect attractive salaries, a positive work atmosphere, and a strong emphasis on work-life balance. South America, on the other hand, is the only global market where professional development is crucial and put on par with stable remuneration and a favorable work environment. According to a study conducted by Randstad, compared to South America, **20% fewer European respondents emphasized career development as a significant factor influencing their decision to join a company.** It is worth remembering where Europe stood in terms of legal regulations, unemployment statistics, or the acquisition of employees from less developed markets just a few decades ago. The era that began in the early 1990s presented similar challenges, and although not exactly the same, looking at South America today, it can be said that in a few years, this market will equally ambitiously strive for the best talents. ### Culture is the foundation of the job market Differences in communication and culture between South America and Europe impact employers’ approach. John Hooker from the Tepper School of Business at Carnegie Mellon University distinguishes between two cultural categories: **high-context culture**, where relationship building is valued over information transmission, and **low-context culture**, where communication is more direct. In South America, it is customary to start business meetings with social conversations, which is crucial for relationship-building, whereas in Europe, communication focused on meeting objectives is more common. ### Very personal space Differences also extend to time and personal space. Being late for social meetings is more accepted in South America, and personal and professional boundaries are more fluid. At the same time, in this region, it is still normal to **inquire about personal matters during recruitment**, such as an employee’s marital status. Let’s imagine how this question would be interpreted today from a European perspective. In South American culture, status in the hierarchy is important, whereas European companies place greater emphasis on individual achievements and performance. While in South America, employees identify their position and power in relation to the organizational hierarchy, Europeans are not afraid to question their employers’ decisions, doing so from junior positions to senior ones. Management style and organizational culture have a significant impact on employer branding. In South America, it is important for a company to create an image of a **friendly and engaged employer** that values good relationships with employees and provides moral support. On the other hand, **in European companies that focus on individual achievements and performance,** it is important for employers to create an image of an organization that rewards and appreciates employees’ accomplishments. South American culture is rich in emotions and strongly connected to expressing feelings, which is why communication related to employers often focuses on values such as social engagement, social responsibility, and sustainable development. Emotional messaging allows for better engagement of employees and potential candidates, especially when communication focuses on transforming their lives through work. ### What else distinguishes South America? People often work long hours, and work-life balance may be less favorable compared to Europe. In this context, especially in some European countries, there is a greater understanding of this issue. **Remote work is also interesting, with 38% of employees in Europe having the possibility, according to Randstad, while in South America, almost half of the entire market has that opportunity.** What may work in one culture may not work in another. It is therefore important to understand the expectations and values of employees in different cultures and adapt employer branding activities accordingly. ### Diverse from different perspectives Diversity and inclusion are also communicated and understood differently. European countries are usually at the forefront of diversity and inclusion initiatives in the workplace. High awareness and regulations regarding equality and employee protection are common in many European countries, where according to a Workday survey, 75% of organizations have dedicated budgets for D\&I, and nearly 90% carry out projects dedicated to this area. In comparison, in many South American countries, actions in this area are still in the development phase. Although some companies make efforts to promote D\&I, **there are still many challenges, such as gender inequalities, discrimination based on sexual orientation, and a lack of representation of different social groups.** A Bain & Company report shows that South America has made progress in promoting D\&I policies in the workplace. According to the study, Brazil and Mexico stand out as leaders in inclusion, achieving 72% and 68% respectively in promoting this area, and the technology and financial sectors in these countries have made significant progress in ensuring equal opportunities and a diverse workforce. ### And finally! Performante, operating in Colombia for three years, has gained a unique perspective on this region, discovering an increasing number of differences. Our advantage lies in our ability to take a holistic view of the market, using external perspectives to adapt to local needs. We are international experts, but we always act like local specialists. Our tactics are realistic and perfectly tailored to this market. Although there are certain similarities, differences prevail. Our goal is to understand and identify these differences, constantly creating employer branding strategies that work in both markets. Through initiatives such as **the People First competition**, we strive to bring these cultures closer together and enable mutual understanding. **The next edition will take place on July 27th in Bogota.** The job market in South America still remains an open book, which means a range of opportunities for companies building their employer brand. However, we must remember that the region faces many challenges, including high unemployment rates, a large informal sector, and complex legal-labor regulations. Unlike Europe, where work rules are more regulated, and employers rely on their employees, South America still has much to offer to companies seeking new growth opportunities. However, do these new opportunities always prove effective? Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent? > It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles. Apr 17, 2023\ Maria Dulnikiewicz ## Challenges in attracting and retaining fresh profiles It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles. ### Structure challenge: large organization, diverse talent Legacy companies tend to be large and need to address many areas. To do so, they require diversity of talent in terms of skills and knowledge, which means dealing with demographic and generational differences, etc. ### How to approach it? It is essential to understand what motivates people. Although similarities in tastes and needs are relevant, the key is to know the differences. By having a clear understanding of what talent is looking for, it will be easier to implement targeted and focused actions to become an equally attractive employer for everyone. What usually works very well in organizations that employ diverse talent are strategies based on a universal value proposition, which they can adjust to different versions at the tactical level. ### Urgency challenge: what you don’t sell today, you won’t sell tomorrow Mass consumption happens here and now. There is no time to wait or pause to think about the next step. For talent, this means working in intense dynamics, dealing with frequent change, and quickly getting up to speed. ### How to approach it? In this case, the management of internal communication is vital. Having clarity about what is happening in the company and enabling top-down and bottom-up channels becomes relevant because only when people know and understand the reasons, can they execute correctly. ### Turnover challenge: more complexity, less commitment By nature, sales teams tend to rotate more than other roles. This happens because the work is quite demanding and the hours are long. Salespeople often experience complications because they do not have the material or support to achieve their increasingly ambitious goals. All of this causes a decrease in motivation which moves them to look for new professional challenges. ### How to approach it? Companies must provide quality training and the right working tools to help their teams drive sales. Before meeting the higher needs (alignment with the purpose, sense of belonging), make sure that the basic needs are impeccably covered (processes, tools, working conditions). ### Balance challenge: different roles, different realities The environment in each area is different: life in the production plants, for example, is completely different from day-to-day life in the administrative offices. Just as the context changes, the realities of employees also tend to vary. Companies must maintain balance across the different conditions of each group. ### How to approach it? Starting from the leadership areas, companies that want to overcome this challenge should focus on developing diversity and inclusion policies that are attractive and fair. It is important to ensure that they offer benefits that apply to everyone. Team-specific benefits should be offered fairly, both in quantity and value. ### Perception challenge: long track record, risk of appearing old-fashioned In general, companies that have been around for many years can leverage their reputation to attract talent. However, there is still the possibility that they can be perceived as places with established bureaucratic processes, where changes often take longer than expected. For these reasons, such businesses do not necessarily live in the minds of young talent as dream places to work. ### How to approach it? A company with many years of existence has something that only a few can offer: a value proposition based on stability (yes, young talent also wants steadiness!) mixed with opportunities for growth and innovation (if they exist). Even if they are many years old, presenting a modern image is possible! In most cases, it will require redesigning the brand and adjusting to the digital world, which is key to reaching young audiences. But yes, they can do it in a very attractive way. ### Bureaucracy challenge: slow processes, unmotivated talent As the years go by, corporations often implement procedures and policies that, while they may be very functional, can be slow, repetitive and, consequently, unattractive to talent. ### How to approach it? It is a matter of assessing whether the established processes are truly functional. If so, the important thing will be to communicate the house rules correctly and clearly so there are no surprises. Talent needs to know what rules to follow and in which areas they have room to make suggestions. Many people like well-established procedures, and the company should not have to change its processes if they work. The point is to attract the right talent: one that is positively motivated by the company’s operation and culture. ### The attractive aspects of a company with a long track record It’s not all challenges when it comes to communicating with talent when you are a long-established company - there are also many positives that can be leveraged to become more engaging! 1. Companies with long track records tend to do a lot of social responsibility activities - and it’s something that talent loves! These profiles relish the opportunity to participate in something that gives them a higher purpose. 1. Thanks to their large structures, they offer horizontal/vertical growth OPPORTUNITIES. Although not all of them have career plans, these opportunities exist for people who know how to keep themselves motivated. 1. Corporations of this type are excellent places for junior profiles. Being surrounded by so many people with many years of experience puts them in a place of constant learning. Positioning a company as an attractive employer means promoting its strengths that are relevant to talent in a sincere and consistent way. It sounds simple, but it requires a thorough understanding of the company’s offering, talent needs and activities of the recruiting competition. Are you part of the HR/communication /marketing department in a company with 50, 100 or more years of history? We would love to support you with your strategy to attract and retain talent - let’s talk about employer branding! Other related [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) #### [Positive employee experience starts with a pleasant onboarding](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ...](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Tina Toutounchi\ Jul 9, 2018](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/candidateexperience/) #### [#CandidateExperience](/blog/candidateexperience/) [„How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ...](/blog/candidateexperience/) [Tina Toutounchi\ Feb 28, 2018](/blog/candidateexperience/) [Read more](/blog/candidateexperience/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # #CandidateExperience > „How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ... Feb 28, 2018\ Tina Toutounchi **„How would you rate your contact with a recruiter?”** In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” stands for. For those who are newbies in this topic — **_it is an experience of the candidate that comes out after a contact with your company_**, e.g. after the recruitment process you coordinate ;) The extent to which a candidate experience is a positive or negative depends on many factors, you do not always have an influence on. But how to make the **best impression** on the candidate, contribute to the **50%** **growth** of your company (that’s what we did ;)) and **take care of a person** who is often at a difficult stage of his or her life? In the end, we are talking about a human in different situations for various reasons, right? **In spite of rejecting the candidate**, can you get a warm thanks from that person for encouraging, motivating and positive experience? **In spite of the rejection by a candidate** who has decided on a different development path, can you regularly receive recommendations of his/her colleagues with relevant experience who would match your company’s culture? **YES!** If you would like to examine the candidate’s experience in your company and get inspired by other practices, I invite you to read the following case study :) **#Intro** In order to find out about the candidate experience, we used a publicly available tool, which is anonymous surveys. We carried the survey during the second half of the year 2017. Although it took us quite a long time to conduct one study, we decided to extend it, because in the meantime our team has grown and we also moved to a new office. We did not pay much attention to the comparison of the “before” and “after” results, but rather to the **overall picture** of candidates’ impressions. After running only a few recruitment processes per month (at the moment we employ 55 people), we managed to obtain anonymous responses from **82 candidates**, which is 37% of people who received a survey to complete, and 64% who opened the link to the questionnaire sent in an e-mail after the recruitment process. The survey was received by all people who had passed the CV selection process and had a conversation with one of our recruiters or hiring managers via phone or during the interview. Candidates who had a meeting with us several times and made it to the last stage of the recruitment process were more involved in giving us the feedback, which is why 38.8% of all responses were from them. In total, 76.5% of the respondents did not receive a job offer from us. **#Survey** What did we ask about? In addition to formal questions about the position that the candidate applied for, we also wanted to get information related to individual components of the whole process. Candidates answered questions related to the **quality of the job advertisement, contact with the recruiter, the transparency of the information provided by us and a general impression: the interest in the company or the will to recommend us to a friend.** Thanks to the knowledge about the position which the person applied for, we could also draw specific conclusions related to a given process. In the end, the recruitment process is not always the same — different tasks and different hiring managers appeared at different stages. So, in total, we had 15 different positions and three recruitment stages: phone call, first meeting and the final meeting. **#Results** How nice it is to read the positive results! The contact with the recruiter was assessed the best way (believe me, despite the fact that we have been super busy, we really tried). It was assessed at the level of **> 95%** regardless of the stage, position or offer. An interesting conclusion was that the transparency of the **job advertisement** increased along with the recruitment stage. It showed us how important it is to remember about the exact communicating of responsibilities and requirements not only in the announcement, but also once again during the telephone conversation and later on the interview meeting. The recruitment process itself made a good impression on candidates finishing it at all stages, but the candidates from the last stage were, of course, the most interested in the company. This results, however, considerably vary in accordance to the position level: candidates who worked strictly in the digital marketing industry rated us better. This is a vital information for us, as we are a young organization in the process of developing and shaping. Therefore, such positive opinions of people associated with our industry please us a lot! Generally, an average percentage of candidates who had a positive experience did not drop below 77% what we are proud of, but we also know that we still have room for improvement :) Fortunately, we also had an open question in the form, which allowed us to gather interesting and useful suggestions from our candidates. For example, a knowledge of foreign languages should be verified several times, at every stage, in different situations. **#WhySoPositive** If you are at the stage of structuring your recruitment process and looking for good (and proven) practices, I hope this part will inspire you: 1. After applying to our company, all candidates receive an **automatic e-mail confirming** **that their CV has been delivered**. 1. At the CV selection level, candidates who, for various reasons, haven’t been selected for the next stage, will **receive this information by e-mail**. It often includes the reason for such a decision (of course, at this stage the appropriate ATS and clearly defined requirements are very useful). 1. Candidates who made it to the next stage and will get a phone call are informed about it in advance via e-mail. As a result, they are already **prepared for a conversation** (if they are not, well, it also tells us something about candidate’s engagement in the recruitment process). Sure thing, we are not always able to set an appointment by e-mail, because of the numerous issues; however, this is not a frequent deviation from the norm for us. 1. Candidates are treated as **interview partners** — we do not ask rigid questions removed from the context. Of course, there are questions that we must ask to have a clearly defined situation for a given person. But never forget that you are talking to a person, not a chatbot. 1. **Feedback**: all candidates are informed about the outcome of the interview after each stage. ATS is also useful here. Unfortunately, the message will not always reach the candidate (spam, folder, accidental deletion). So, make sure to remember about it. Are we trying to provide the candidates with the most positive experience related to our company / person / process? Definitely! We respect people and we care about their positive experience. Can we do better? For sure, you always have to work on improving yourself. It is important, however, to always remember that once we have also been (and perhaps we will be once again) a candidate. Therefore, apart from building the image of your company, let’s not forget about empathy. And what about the recruitment process at your company? Perhaps you can also suggest some good recruitment practices? :) Other related [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) #### [Positive employee experience starts with a pleasant onboarding](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ...](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Tina Toutounchi\ Jul 9, 2018](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/positive-employee-experience-starts-with-a-pleasant-onboarding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Connecting the right dots… > A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter. Sep 4, 2023\ Marta Pelska ## A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter. Where is the opportunity in cooperation with one of the largest companies in Poland? Since we are talking about Jeronimo Martins, the owner of the “Biedronka” store chain, my copywriter’s nature tells me to immediately look for some nontrivial, vegetable-fruit comparison. It won’t be easy, but I will try. Let us imagine that we are cordially invited to a magnificent table, piled up with the most beautiful specimens of vegetables and fruits. The host then asks us, to the best of our knowledge and taste, to prepare fresh, surprising, and nutritious dishes for different audiences. No “reheating” old formats nor unearthing traditional recipes. All eyes are on you, and the expectations are high – they expect you to demonstrate a fresh approach to various employer branding aspects and make the way to the hearts of the industry’s best candidates through their stomachs. When facing such a challenge, you not only mobilize all your resources, but above all, you invite the entire team to join you in the kitchen. You methodically divide among yourselves the various stages of creating these culinary art masterpieces. This somewhat humorous analogy, contrary to appearances, has a lot of truth in it and perfectly captures the spirit of our cooperation with Jeronimo Martins, arranged into quite a sophisticated menu: an extensive EB strategy for Biedronka’s IT department, the creation of the visual identity, name, and communication of the Management Trainee program, and the image and recruitment campaign of the “fruitful Holidays” summer internship program for students. The list of our showpiece dishes continues to grow, as befits a successful cooperation. Since every proper story of victory begins with challenges and difficulties, our case would be no different. Leaving aside the obvious, meaning the scale of our client’s operations and the prestige of this cooperation, followed by exceptional responsibility, each project raised additional issues, demanding a solution. The summer internship program seemed like a graceful topic, and its name – a copywriting and graphic sure-fire hit, but since a lot has been said already when it comes to creations referring to fruits and vegetables in other campaigns for Biedronka, it was a big challenge (and a pleasure) to look for less evident associations. Thanks to the client’s clearly outlined direction in which the campaign had to develop and precise feedback, we were able to deliver a distinctive, light, but also – substantial (just like fruit) creation with slogans like “Mierz wySOKo” (meaning: “aim high”, highlighting in the word “wysoko” the “SOK” part, which in polish language means “juice”), “Znajdź Twoje wakacyjne menu” („Find your summertime menu”), “Orzeźwienie dla Twojego CV” („A refresh for your resumé”), or “Pełnowartościowa wiedza” (“Wholesome knowledge”). That is, the kind we like best. Biedronka’s Management Trainee Program has been functioning for more than 26 years, offering careers within the company’s structures after a prior 2-year training at many levels and in many areas. It stands to reason that only a few of the most determined and motivated final-year students will be up to the task. How to recruit them as not to scare them away but to emphasize the prestigious dimension of the Program? How to give the whole thing a consistent but also light image coupled with the image of the Biedronka brand itself? In the case of this project, we (co)operated across many competencies. Again, a significant role was played by the client and by a precise vision combined with our expertise and creativity. By creating the concept “Świeżość ma przyszłość” (“Freshness has a future”), we opened a field of associations with the brand (vegetables, fruits, growth, bloom), but also provided specific information on the recruitment itself and what the training course and career paths of the participants would look like. To this end, we built a dedicated communication platform, a three-stage social media publication plan (teaser-reveal-last call) and produced a series of videos and podcasts with participants from previous editions of the program, giving a strongly “insider” but also credible and vivid perspective. Interested in the project’s details? Take a look at our [case study](/clients/biedronka-mt). Last but not least – an EB strategy for the IT department mentioned before. Even though creating communication for developers and system architects consistently remains a very graceful and “opening” topic, in the case of Jeronimo Martins, it also had a strong taste of challenge. Why? Although the brand itself does not need to be introduced to anyone, there are still many people who do not realize that behind the fluidity of multi-level processes inside and outside the organization, there is a powerful interdisciplinary IT team. To introduce the team to the world from the side of competencies and the purely human side? To tell the story of complex systems in simple terms? To encourage talent from the market to join the team, and at the same time not lose the typical IT communication slack? Challenge accepted! The concept of “We do great things. Deal with IT” was a challenge thrown to the industry – emphasizing the scale of operations, the leadership position, and the fact that being that leader goes along with being a “pioneer” of solutions and that it is in the DNA of the brand. “We do great things” also serves as a perfect metaphor for our agency work. The campaign for Biedronka’s IT was an extensive, epic project that included: research, scoping sessions, focus studies, derivation of EVPs, creative concept, a landing page project, social-media communication, and videos and podcasts with employees. Through a great casting work, the client selected incredibly interesting, colorful, and prominent people for the production, which made working with them not only a pleasure in terms of the quality of the material but also on a purely personal level. Want to know more about that project? Check the [case study](/clients/biedronka-it). The projects mentioned here are a background for the main plan, which is our “synergistic” approach to our operations. What makes it up? What makes us able to flexibly calibrate our talents to smaller projects, like seasonal campaigns, while implementing multi-level EB strategies and monitoring their results? We are not going to say here that we have taken care of the core competencies in our agency in each of the departments that are important from a marketing point of view – strategy, creation, and performance. This is obvious. On the other hand, it is worth emphasizing that our synergy is not only due to the coexistence of these competencies but, above all – to their mutual interpenetration. From excellent cooperation, respect, and the ability to inspire each other to creative solutions. The individual points of the project are not a relay that we pass from hand to hand, but rather a joint monitoring of the bigger picture, examining its weaknesses and looking for answers on how to improve them. From the synergy of competencies, a synergy of services is born. Thanks to that, we were able to offer our client not only a comprehensive strategy based on research, but also its derivatives – such as the design of personalized gadgets (IT campaign) or animations and podcasts (IT campaign and for the Management Trainee) The second important aspect is the experience of our specialists, not necessarily counted in years, but in projects, which enables detection and understanding of client needs. We invariably work on client service excellence, from which everything else originates. The trust we built in the case of Jeronimo Martins was based on the creativity of solutions and flexibility in action, but also, and just as importantly, attentive, empathetic, and listening-oriented client service. The third, extremely important aspect, connected with the previous point, is, undoubtedly, the attitude of the client themself. We were truly fortunate that the decision-makers on the Jeronimo Martins side in each mentioned project had clear expectations, provided all possible information at the outset, and actively contributed to the process, adding value to our proposals. The effects of cooperation based on multiple synergies prove the validity of this approach. The campaign for the IT department: “We do great things. Deal with IT”, was highlighted by Bulldog Job as [one of the most interesting IT campaigns of the past year.](https://bulldogjob.pl/for-employers/blog/najlepsze-kampanie-hr-i-eb-w-2022-r-w-polsce) Management Trainee turned out to be more than a one-season “harvest” for us – we worked on its continuation, as well as on “Owocne wakacje” (Fruitful Holidays), and the scope of work for Jeronimo Martins expanded, for example, with HR podcasts. Listen to our podcasts created as a part of the “Biedronka is US” channel on [Spotify](https://open.spotify.com/show/3ybMfmVDcVfdToJgafXOmx?si=bbb41a97cd684943) The year 2023 (and hopefully the years to come as well) is a year of various synergies for Performante, which define our method and account for the success of our operations. These synergies reassure us that we can boldly reach out to well-known brands and create solutions for them that resonate not only among candidates but also in the industry. The examples cited here show how our Perfo-synergies have resulted in long-term and multi-level cooperation with Jeronimo Martins. Of course, we are aware that each successive campaign or new edition of a campaign is increasingly challenging to find something fresh in communication. Nevertheless, thanks to the synergy of self-confidence and the joy of searching for fresh solutions – we are ready for it. Other related [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Creative Employer Branding: case study by Performante > Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ... Jan 23, 2019\ Tina Toutounchi Another year, another edition of [JustBrief](http://www.justbrief.pl/) contest has come to the end. What is [JustBrief](http://www.justbrief.pl/)? Briefly: it is a competition for students interested in marketing industry, who have to create a proper marketing strategy while being placed in randomly selected teams. The strategy’s goal is to address a brief provided by a real client of a given edition (this year we had a pleasure to team up with [Uber Eats](http://www.ubereats.com/)!). All that with the support of specialists from [Performante](http://www.performante.com/) marketing agency. [JustBrief](http://www.justbrief.pl/) is not only a great chance for students looking for opportunities to gain first experience in the field of marketing. As organisers of the competition, apart from improving internal processes, testing new ideas, as well as our personal capabilities, we have established close cooperation with 50 young people interested in the marketing industry, as well as representing **the new generation of our future employees**. Z’s are slowly entering the market and it is really a mistake to call them Millennials, who form a very wide group of people (from 1980 according to some sources even up to 2000!) growing up in completely different realities. The fact is that they duplicate many of the trends observed in Millennials’ behaviours, such as self-confidence, active use of technology, high expectations for the workplace, and partner-like approach to cooperation shown by their superiors. Why then, according to many sources, the Y generation is dated in such a wide range? People born in the second half of the 90s no longer know the world without the Internet, they are even more courageous and faster, and above all more demanding than older generation. They have a benchmark at their fingertips: Instagram helps them reach images that are not available on Google, and Facebook is mainly used to explore different groups, which are often a source of knowledge that we will not find on Wikipedia. From a young age Z’s use apps in their daily lives. They are communicating not only through a Messenger or Whatsapp: apps as Marco Polo, Holla, Monkey or Airtime are becoming more and more popular. And this is just the beginning of the list of more advanced and competing new applications. For Z generation, it is important to interact with people they already know but also to expand their network of contacts, regardless of where they live. For them, maintaining long-distance contacts in the current time has never been a big obstacle. So what was the purpose of the [JustBrief](http://www.justbrief.pl/) competition? Reaching the young generation that enters the labor market; based on their expectations, lifestyle and our knowledge. **JustBrief consists of several stages, that are all vital for the project itself:** - finalists’ **selection**: not on the basis of their previous experience (CV) but on the basis of the completed form. We did not check knowledge in the field of marketing but the ability to create content, combine facts and the natural instinct of an experienced Internet user. - **assembling** ten creative teams of five people. Based on the role selected in the form (social media specialist, strategist, project manager, copywriter or graphic designer), the level of completing the form, as well as the place of residence. - **workshop** on strategy building carried out by the agency, as well as a **briefing session** from the client. After this stage, all teams were ready to start their work: for 3 weeks they **created marketing strategy proposals**, being in constant contact with specialists from the agency, as well as participating in consultations during the open day at [Performante](http://www.performante.com/). - During the **final**, all teams presented their work, while the jury announced the winners. Winners: Hi5’s team What are our experiences after this intense month of cooperation with generation of our future employees? **Level of involvement** From the very beginning of the competition, the key was **the attitude of various teams to work with experts** from the agency — teams that were prepared to talk with us, who asked a lot of questions, were proactive, asked to check their ideas repeatedly, disseminated feedback, discussed with us (they pushed their own opinions and defended their ideas) were much better in the final presentations and in the content of their strategies. Already during the open day at the agency and during the online consultation it was seen which people are involved in the work, understand feedback and want to learn — these people had previously **prepared specific questions** to specialists, they fully used the given time to consult and to discuss their ideas and approach. This shows that having a longer experience or the conditions for development is not enough — if you want to develop, learn and succeed, you must first demonstrate your initiative, do your part of the job, have the right attitude, open mind and skill to accept criticism, but also to ask for help. Definitely the young generation is very involved in the work, as well as in additional projects like [JustBrief](http://www.justbrief.pl/) but often also expects a much greater commitment and work put in by the other party: experienced colleagues, managers or mentors. **Perspective** Millennials and Z’s went from class to class, from school to school and from exam to exam based mainly on tasks with a key. Not everyone accepts that sometimes the perfect solution doesn’t exist — the client will say one thing, the director of marketing in the agency the second, and the copywriter third and all these opinions are based on completely different factors, often purely emotional, individual, not always understood in terms of incorrect or correct. **In the creative industry, there is no such black and white distinction** — a large part of our work is a matter of taste, subjective feelings and can be easily commented by saying “I do not like it” or “I like it” without the possibility of giving specific reasons for such an opinion. Knowledge is important but the effect and emotions matter and they can not be classified as “correct” or “incorrect”. Therefore, young people need to be taught that they shouldn’t take every opinion as the only truth, or assume that the boss is not always right and the idea that the whole agency raves about can go unnoticed during the meeting with a client. But it still doesn’t mean that they should not respect a different opinion. What was gained by the teams that had the ability to listen? Better quality of the work done. The key to the truth is to get to know and understand different points of view and compromise. How to strive for this? Thanks to properly constructed, two-way feedback. **Feedback** There is nothing revealing about this, employers are already aware of how important (real-time) feedback is. However, is it practiced? Increasingly, but not always in the best possible form. True, Millennials and Z’s are often claiming, they have high self-esteem, they are accustomed to positive comments and likes, they expect applause, they are a bit insolent, but should we try to raise adults of the young generation by force? It is not about tempering someone’s character but about understanding it and bringing it to the right track. However, it is easy for more experienced colleagues to criticise or express too often negative feedback. Instead of saying that something is pointless, that someone has done everything wrong or approached the case in the wrong way, it is better to appreciate someone’s work, indicate a specific point in which this person made a mistake, explain what it is about, give examples, spend a few minutes to give more explanations. The point is not to prepare someone to receive negative feedback (although this is also important) but to **learn to take a different point of view, criticism and be able to identify what could have been done better, at what moment something did not work or did not work as the other person would like**. We shouldn’t give a reprimand assessing the previous activities — we can teach instead appropriate behaviour patterns and actions for the future. What can be problematic in this situation? **Communication and mutual understanding** Young people often do not ask. Experienced employees are much eager to ask about something — they have more confidence in their position, knowledge, experience, and often ask for the sake of their own future protection: they know what may be the consequences of under-reporting to a certain extent. Young people don’t want to be perceived as incompetent, they usually look for answers on the internet. And there is nothing wrong with it, if not for the fact that often dissatisfied with the level of communication, the tasks performed, or the feedback they get, they will not immediately communicate it. They describe their dissatisfaction anonymously or online, without worrying about the consequences: after all, they learn it from the early age on the Internet. You don’t need to fight with this — you have to talk about it. **Very clearly convey the principles of cooperation, expectations, feedback and ask** — is everything clear, whether something needs to be clarified or expected. It is very important to maintain a partner relationship — to understand each other and be fair to each other. Honorable mention in [Employer Branding Stars](http://www.employerbrandingstars.pl/) competition After this year’s edition of [JustBrief](http://www.justbrief.pl/), we can say: we are satisfied and we want more. We are pleased that thanks to this project we can learn so much about our own team and its capabilities but also about the others — about young, **future specialists, about Z’s**. Directly, intense, black on white. We expect more not only from the finalists of the 2019 edition, from the new brief, or creative strategies corresponding to its assumptions. Above all, we expect more from ourselves — we want to improve as experienced employees, older colleagues and mentors. Such complex and comprehensive projects as [JustBrief](http://www.justbrief.pl/) are not just an opportunity to promote the employer’s brand externally. They are a great opportunity to integrate the team and exchange knowledge within the organisation. Accordingly, by moderating the mutual expectations of both the team and the participants, we are able to learn so much from each other and prepare for the upcoming cooperation. Other related [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) #### [How your company can support young people in getting into the creative industry?](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ...](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Tina Toutounchi\ Jan 16, 2018](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/how-your-company-can-support-young-people-in-getting-into-the-creative-industry/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm > The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications. Oct 9, 2023\ Julianne Britton de Jedraszak The search for IT talent has transcended geographical boundaries, giving rise to a phenomenon that has led North American employers to embark on a quest for talent that goes beyond the regions’ borders. The drives behind the cause? Digitalization, globalization, and workforce dynamics. But, more than exploring the reasons, let’s scrutinize on what makes the IT talent pool in LatAm so alluring to North American employers and dissect the implications for both Latin American talents and employers. ### Why Nearshore Hiring Is on the Rise The most frequently enlisted reasons why ‘nearshore’ hiring is being enabled towards Latin American countries are: geographic proximity, time zone compatibility, larger talent pool (and not necessarily less skilled), English language proficiency, **and a minus 50% in the hiring costs in comparison to the U.S.** (CloudDevs). In comparison to the not-as-compatible Asian market, this is a jackpot. But the North American region encompasses a vast number of employers… and Latin Americans are not staying behind. ### A Challenge for North American Talent Seekers As venture and technology investors put in 19,5 billion USD in Latin American start-ups back in 2021, the IT market grew exponentially together with the job opportunities…adding more pressure on the North American recruitment competition. With a decline as sharp as the rise, the glory of these start-ups seems to be short-lived, as the level of investment deflated to a 52% decrease in the first quarter of 2023 in comparison to last year (Contxto). Nevertheless, these companies are still fighting to stay afloat, and they need the best talent to achieve that. ### Crafting an EVP Suitable for the Latin American IT Talent: a Competitive Edge North American employers are enhancing their benefit packages by including in their offers remote work, flexibility, paid time off, respecting local holidays, clear growth trajectory, equity/shares, relocation opportunities and equipment stipends (CloudDevs). That’s unarguably attractive, but to win this battle, employers must connect with the talent. Local companies have an advantage if they leverage their shared bonds with the talent to foster a strong sense of alignment with the organization. A Gallup report revealed in 2022 that 42% of the workforce in Latin America and the Caribbean, and every 1 in 2 US employees, were watching for or actively seeking new jobs. This is probably one of the main reasons why employee retention became a top priority amongst HR leaders in 2023 ([Gallagher](https://www.ajg.com/us/2023-us-workforce-trends-report-series-organizational-wellbeing/#007DF3B0-8943-4D21-AC4B-A68DF6ED38A5)). Another potential reason could be the cost per hire, which is estimated to be up to 40% of an employee’s base salary – benefits included – for replacement ([Zippia](https://www.zippia.com/advice/cost-of-hiring-statistics-average-cost-per-hire/)). In a fiercely competitive landscape where North American companies seek IT talent in Latin America and regional start-ups surge, the ultimate differentiator lies (again) in how well employers craft, manage, and communicate an EVP that connects emotionally and rationally with the right talent. ### Talent’s Perspective: Navigating the Sea of Opportunities Stepping into the talent’s perspective, the point of view is rather optimistic: abundant job opportunities, enticing offers, and employers dedicated to meeting their evolving personal and professional needs. Amidst this abundance, the greatest challenge is in the aforementioned differentiation. This is evidenced in the prevalence of EVPs highlighting hybrid, remote, and flexible work arrangements, as well as DEI initiatives, which have now become standard expectations for employees rather than unique selling points (Universum). ### The Future of IT Hiring in an Interconnected World As businesses venture across borders in search of talent, the ability to define, communicate, and optimize their unique value proposition becomes top priority for employers on both ends. The dynamic landscape of IT hiring knows no bounds; and its future, in an interconnected world, raises questions about the ever-expanding talent pool, driven by digitalization and remote work preferences. Will this be something that employers from other industries will embark on too? Other related [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # A Holistic Approach to Employer Branding with Performante's EB Radar > How to measure employer branding field and set right priorities not to burn money spent on this? Nov 16, 2023\ Stanisław Kazior ## Unlocking the Real Impact of Employer Branding In today’s corporate landscape, the pursuit of talent has evolved into a complex and highly competitive endeavor. In this quest for the best, companies must not only attract but also retain top-tier professionals. At the same time, all kinds of investments are now under thorough scrutiny due to global economic challenges and cost cuts. How to make sure you put your money into the right area of employee experience? How to measure employer branding field and set right priorities not to burn money spent on this? Recognizing the challenge, digital agency Performante, has introduced a systematic and measurable approach to Employer Branding (EB) with their EB Radar method. This tool helps to reshape how companies strategize and execute their Employer Branding efforts, bringing comprehensive, data-driven insights together with a visual appeal to the forefront. ## A 360-Degree Perspective on Employer Branding Employer Branding has undergone a transformation, shifting from a peripheral HR function to a pivotal element of an organization’s identity. It is no longer just about catchy slogans and employee testimonials. It’s about creating a consistent, authentic employer image that resonates both with current and future employees. EB Radar takes on this challenge with a holistic perspective. It offers an in-depth analysis of all aspects related to Employer Banding in and around the organization, analyzing it from both internal and external perspectives. This comprehensive evaluation is the foundational step in crafting a credible and effective Employer Branding strategy. ## People Are The Core of The Process EB Radar evaluates various dimensions, including company culture, employee satisfaction, candidate experience or public perception. But what is crucial, most of the research happens with participation of employees. It’s obvious that there’s no credible and authentic Employer Branding if it’s not based on hearing people who work in the organization and taking their voice into account. There is no one else who knows the company’s environment better than its employees. To come up with an authentic EVP, to improve employee experience and engagement, to take actions where they are really needed, you have to know what your employees really feel and think. ## The Clear Way to Picture Data In today’s fast-paced corporate environment, effective communication of data is crucial for informed decision-making. EB Radar not only provides valuable insights but also presents them in an clear visual format. This visual approach proves invaluable when engaging with diverse stakeholders, from HR professionals to the top management especially. The visually compelling form of a radar chart facilitates a clear understanding of the findings, making it easier for decision-makers to identify strengths and areas that need action. ## Context is what matters But EB Radar doesn’t just leave you with the collected data. It puts the results of the analysis in the context of the whole organization. This allows to perform a specific interpretation of the results in the light of company’s overall strategy, goals, culture, and industry. In addition to the visual presentation of the results, EB Radar brings a comprehensive report with the description of the analysis, results, and discussion of the results. This serves as the starting point for shaping customized strategy and tactics. This helps set right priorities by connecting the dots from different perspectives, groups and levels of the organization. EB Radar ensures that the proposed actions are precise, backed by data, and seamlessly align with the organization’s objectives and resources. ## A Tool for All Performante has designed EB Radar to serve to a wide spectrum of professionals within an organization, recognizing that Employer Branding is a collaborative effort. Employer Branding Managers and Specialists, who are responsible for crafting and executing Employer Branding strategies can use EB Radar to refine their approach, identify gaps, and create data-driven campaigns. People\&Culture teams can use EB Radar to harmonize their hiring and talent management practices with the organization’s employer brand, ensuring consistency and resonance. Talent Acquisition Specialists involved in recruiting top talent can benefit from EB Radar’s insights to attract candidates by using it as a guideline in creative recruitment campaigns. EB Radar’s visually appealing reports can provide the top management with a comprehensive overview of the organization’s Employer Branding status, aiding them in making informed decisions regarding resource allocation and strategic direction. ## The Path Forward In a world where not only talent acquisition, but also talent retention is a competitive advantage, Performante’s EB Radar emerges as a tool that empowers organizations to make informed, strategic decisions about their Employer Branding efforts, ensuring they resonate with the target talent groups. To harness the full potential of EB Radar, organizations should consider the following steps: 1. **Engage with Performante**: Reach out to Performante to discuss how EB Radar can be tailored to your organization’s specific needs and objectives. 1. **Implement Recommendations**: Act on the insights and recommendations provided by EB Radar. This may involve working on specific areas of the company culture, enhancing some elements candidate or employee experience, or optimizing external communication. 1. **Continuous Assessments**: Employer Branding is an ongoing effort. Companies need to monitor the effectiveness of their strategies, adapt to changing circumstances, and maintain a competitive edge in the talent marketplace. In conclusion, Performante’s EB Radar is created to simplify and structure the holistic approach to Employer Branding. By offering a 360-degree perspective, recommendations based on data and context, as well as clear visual representation of the results, it equips businesses with the tools they need to stand out in the talent marketplace. Whether you’re a seasoned HR professional or a member of the executive team, EB Radar is your compass for navigating the complexity of Employer Branding successfully. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1. > The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ... Nov 19, 2020\ Performante **The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand. For example — a sad realisation we’re not able to bear yet another movie where Americans save the day. And the streaming services? Hello, did we ask for the stream of stereotypes about certain nationalities? Yes, the latest (ok, almost latest) Netflix production is both, and it received pretty understandable backlash from critics of all sorts. Suddenly all the bloggers, vloggers, and people who even weren’t ones before seeing this series felt the pressing need to say at loud what they didn’t like about “Emily in Paris”.** **_L’Etranger Au Paradis\*_** Long story short — the Netflix original series focuses on the (mis)fortunes of one fine, young lady who was accidentally transferred to the French marketing company named “Savoir” to implement some changes in the approach towards the clients. Quoting Emily herself, to “_bring the American perspective on the things”_ which practically means, to persuade all the brands to use social media. In the meantime, she also experiences the French perspective on things, aka she drinks a lot of wine, eats tons of buttery croissants, and flirts with handsome men, because that’s what France is all about, right? Luckily for Emily (and for you, dear reader), I won’t be focusing on the cultural part at all, as it was done too many times all over the Internet. I also won’t take the perspective of how many times “Emily…” got it wrong or right. I’d rather be talking about 12 times Darren Star, the creator of the show, didn’t understand the general marketing rules and did some weird plot choices to… what exactly? I don’t understand, maybe, following the series theme, it was lost in translation? Or maybe it’s Darren Star’s trademark to picture freely the ups and downs of specialists in communication, like he did in his iconic “Sex and the city”? Whatever the answer is, let the show begin. Or, when in Paris, the cabaret. **1 _Comme h’abitude\*_** “Savoir”, the French marketing firm where Emily is transferred, had been acquired by her native American company. That kind of merge is kind of a big deal, right? Well, not for the show’s creator and his writers. The Americans send to Europe only one person (originally it was supposed to be Emily’s boss, but she’s got pregnant), and no one bothers to notify the French about the newcomer. On the other hand, the French don’t treat this situation as an impulse to reflect what does this mean for their internal procedures nor general situation. What’s more, the very owner of the Savoir is dissing Emily’s presence here, as if it was totally unnecessary, while probably he was the decisive person in terms of the merge. But most of all, who sends a 20-something young unexperienced marketing executive and don’t supervise her, even remotely? Oh, wait, her American boss actually calls her once, but only to check whether she found a romance in the capital of romances. **2 _Le tourbillon\*_** When someone who has always been working as a marketing executive for medicine products is transferred not only to the other country but also to another area of marketing (luxury goods), it’s not an easy switch of career. It needs some research and learning: the market, the audience, the competition, the clients, the reality of the country we are in… unless you’re Emily, apparently. She walks into the world of perfumes and haute couture with cheap puns and this irritating manner of smug, round, obvious comments _“from the outsider’s perspective”_. And she always gets away with everything, even the most ridiculous mess she’s created. I don’t get how the creators want her to be likeable if she’s never wrong nor get any transformative plot that let her grow. **3 _Tu es fou\*_** A person who is as keen on social media as Emily is (she runs successfully her Emily in Paris Instagram profile from the day one in the city of love) should know, that we’re not allowed to post photos of random people without asking their permission. Emily jogs through the streets of Paris and finds out, that French girls are smoking outside the fitness club. And that’s such a shocker for her (although she comes from the country where people order Diet Coke to the fatty burger), that she immediately takes a photo of them and posts it with some “witty”and “catchy” comment. Why, Emily, oh why? **4 _Ah, le Joli Jeu\*_** If you ever worked in the agency you know that no matter how heated arguments led you to your presentation ideas, at the meeting you’re speaking in one voice as a team and you got all the concepts discussed and rehearsed. Emily does the ultimate disloyal maneuver: she is asked by her boss for ideas, then the ideas are presented and they’re clearly not catchy in the Client’s perspective, so Emily pops up with another one during the meeting. Doesn’t she know that shooting ideas offhandedly makes her team look ridiculous? Doesn’t she know she was supposed to prepare her brilliant ideas in agreement with the others? **_5 Sans rancune\*_** Why the advert for the female perfume looks like an advert for the male one? A naked woman, walking boldly through the bridge of Paris and being desired by the file of men is a theme for the ad, created by the Savoir company for the tone of their key client. Emily is shocked so she posts the poll on Twitter, asking the audience whether it is sexy or sexists…. And that’s it. There’s no deeper strategy to this, just a vane play on words and a stereotypical video to follow, but in the social media world of it’s somehow revolutionary. Dear mister Star, do you know what is revolutionary? Kirsten Stewart breaking her free to the song “Runnin’” by Beyonce and Naughty Boy in a beautiful, empowering Coco Chanel ad. By the way, have you ever seen the ads for female perfumes from the last, let’s say, five years, mister? What strong female leads they all have? Have you bothered yourself to watch Cate Blanchett saying yes to new things in the sexy-not-sexist red dress? Have you seen Natalie Portman drifting the word “love” with the tires of her pink car in the “Love” perfumes campaign? Have you observed how Jennifer Lawrence cockily splits the water towards the camera in her “Joy” advert? Well, I suppose you have not. But you wanted to prove your point about raunchy, steamy and sex-obsessed French culture, so naked wandering lady came — no pun intended — in handy. **6 _Comme des enfants\*_** Why OBVIOUSLY the naked woman in the ad is called sexist, while the female boss and her female assistant bonding over the love talks is not? Emily has some authority issues from day one and her new, French boss is more than _reluctant_ towards her, but all in all, they play together in one team. And yet, they never bond professional-wise, nor trade secrets of their marketing approach. The only time Emily’s boss warms up to her is when she discovers that a young overzealous, social-media loving American intruder is NOT having an affair with her lover. So far, _je ne regrette rien_ when it comes to the way I’m grilling this piece of work and I’m gonna grill it some more till it becomes a French toast. Ok, enough with the Emily-like puns, they seem dangerously contagious. Do you want to learn about six more examples of the show creators’ ideas on working in marketing gone wrong? Please, stay tuned for the second part of this mini-series, which will be coming soon. \*As the American TV series creators often use the titles of the songs for the episode titles, I’m going all for that. Have fun with finding which famous French songs I applied here and finding out what do they mean! Other related [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding — a fleeting trend or a necessity in the new times? > This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s... Jul 13, 2022\ Monika Siara-Bramora This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s visibility in the labor market and recruit more qualitatively, but that’s not all. Is it so? After all, numbers don’t lie, and statistics tell us a lot on this subject. Why is it worth investing in Employer Branding activities, and are they crucial in a labor market which is constantly growing? **The first fact — the figures do not lie** Let’s start with what cannot be disputed — the statistics. Today, 72% of recruitment leaders worldwide agree that an employer brand has a significant impact on hiring, let alone on an organization’s success ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Why? Organizations in a growth phase need to attract new, ambitious employees to skillfully distribute the increasing number of tasks and responsibilities, conquer new markets, win new customers, and, most importantly, fulfill existing obligations. A skillfully tailored Employer Branding strategy allows us to reduce employment costs by 50% ( [source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)) increase the number of matched applications by 50%, and speed up the time to hire by 1–2 times ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Let’s not forget about the employees we already have — thanks to them organizations can feel stability in the transfer of knowledge and continuation of projects — Employer Branding allows us to reduce employee turnover by up to 28%. That’s a lot, isn’t it? Especially considering the labor market is struggling with the Great Resignation “trend” — over 40% of employees are open to changing jobs ([source)](https://www.cnbc.com/2022/03/22/great-resignation-continues-as-44percent-of-workers-seek-a-new-job.html). With the simultaneous trend of increasing the number of employees in organizations, this could lead to a point where there are fewer skilled workers than jobs. **Fact two — Growing labor market = more recruitment competition** Growth is the driving force of the labor market. It affects not only organizations which, following their business goals, develop their structures, expand their activities, and conquer new markets. Development directly concerns top talents, whose aspirations are growing, as is the desire to acquire new skills, which guarantee them a well-established position in this rapidly changing world, and a sense of professional fulfillment, not necessarily preceded by long-term building of a professional path. The current labor market allows us to want and achieve everything faster and more. Recruitment competition in today’s reality, connected not only by roads and bridges but also by internet, is global. The COVID-19 experience has opened the job market, allowing us to perform our duties remotely, often from anywhere. It is the globality of recruitment competition which makes today’s recruiters resemble marketers selling top talent a new job offers. After all, for a long time now we have not simply been talking about recruitment, but about recruitment marketing, the tools for which have been provided by … marketing itself! Any experienced marketer knows that to make a successful sale, you need a great product or service, and same with the recruitment, but we need to replace the product with a combination of the employer’s offer and the unique values, benefits, and EVP of the brand. **Fact three — satisfaction and truth** The basis of skillful Employer Branding strategy design is truth — we use data that does not lie. Organizations building their EVP or values on invented statements and trite slogans will not create a long-term and valuable relationship with an employee. And after all, there are penalties for empty promises — such situations can result in employees resigning or being paid above market standards to keep an employee in the organization. 52% of candidates want to find out more about the employer — they first look for information on company websites and then on the organization’s social media ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). How do you communicate valuable information to candidates? Job seekers trust employees of potential organizations up to 3 times more than the company itself when it comes to providing credible information about working for the organization. Employer branding is not something that happens in a few days. It is a long-term process consisting of surveys, statistics, analysis, and constant attention to employee satisfaction. Satisfied and fulfilled employees may want to share what it’s like to work at an organization — often all you need to do is ask them. **What matters the most** Does today’s labor market need effective Employer Branding strategies? Taking into account global competition and constant development, it can be concluded that today’s labor market cannot fully function without effective Employer Branding strategies based on truth, satisfaction, and the organization’s business goals. Undeveloped employer brands, even those developing strongly, stand in contrast to organizations that build their image in a thoughtful and holistic way — from the inside and the outside. What awaits organizations that do not think about Employer Branding? They will survive, but will they be able to attract employees who will help them achieve their business goals? In the field of recruitment and satisfaction, the best will win. Other related [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) #### [Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head?](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the...](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Monika Siara-Bramora\ Dec 15, 2022](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # EVP & Values redefinition: case study > Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ... Jan 23, 2020\ Tina Toutounchi Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines. Our employees have had the opportunity to actively participate in our own EB projects several times: creating an image and recruitment video, co-creating JustBrief competition (a project aimed at students interested in the marketing industry), as well as defining our values ​​and EVP. The year 2019 brought many changes to our agency and that is why after a few years we decided to stop and look again at the culture of our organization, as well as at our offer addressed to candidates. **We weren’t the same as we’ve been a few years before.** Our projects, as well as our participation in them, have also changed a lot. As a team, we have gone through many upbuilding, happy, but also very difficult moments. On the occasion of round 2020 (which we know is not what we have expected), we decided to redefine our own EB pillars. **Values** ​​that our employees knew, continued to reflect the way we operate in our daily lives but were no longer so vivid. Not to mention the visual side of our communication, which was also supposed to change soon. **EVP** has also become a bit outdated, and this is also because our recruitment strategy, organizational structure, and the style of our internal cooperation have changed a lot. Previously, our offer was mainly addressed to juniors and young specialists. Currently, we mainly employ people with many years of experience. Therefore, our current target group has completely different expectations. **So how did we approach the planned changes?** **1. Survey and workshops** First, we conducted an anonymous survey among our employees, in which we asked them what are our strengths, but also weaknesses. We assessed our current values ​​and EVP and asked employees about new ones. After analyzing the survey, we designed a workshop to deepen the information we have obtained. Employees also learned a little about the theory of building an EB strategy, and then taking part in various individual and group tasks, they slowly outlined to us what values ​​they and the company as an employer follow, as well as what they value in working with us and what could make up our EVP. Such a workshop, apart from being a great opportunity to raise various important topics related to the company’s culture, is also a very nice opportunity for integration. Our team is not very large and we all conduct very transparent communication, which is why we could organize such a meeting for employees, leaders, and management. All together. **2. Benchmark** Knowing the opinion of our employees and leaders, it was time to do research online. This is an important step because we do not want to communicate similarly to our competitors (in our case, both recruitment and business). We analyzed the channels of other agencies: their tone of communication, slogans or keywords, visualizations, and their offer. If you do not know what your recruitment competition is, it is worth asking employees about it during a survey or focus groups. **3. Creation** After we have summarized and approved everything internally, the time for creation has come: building a new claim, as well as naming the values. I will just add that both, EVP and values, ​​have not changed completely. In both cases, we added some components and subtracted some. And as far as we decided to name the values ​​differently this time, we did not want to change the claim diametrically. It has been redrafted in such a way that 2 of our new EVP components are visible. It is empowerment & recognition, which are very important and valued by us as employees. **4. Internal campaign** Before our new communication was launched externally, we wanted to inform our employees first. After all, they were the key part of this project. In addition to official communication and presentation of the effects of our work, we provided our employees with appropriate graphics that they could replace with the existing ones on their own SoMe channels (e.g. the background on LinkedIn). We started at the very beginning of the pandemic in Poland (March / April 2020), which is why we used this project also for remote integration. Employees selected each other and created, in a simple tool, posters with the image of colleagues from work, along with the values ​​that they represent in their daily work. It was very nice for all of us, not to mention the fact that it was a great fit for our value “appreciation”. We also involved employees in recording a new video for the purposes of external communication (of course, in line with the safety rules prevailing during the pandemic), and provided them with packages with new gadgets promoting our values. These packages also included a card from our managing director, who appreciated each employee individually for representing chosen value ​​:) **5. External campaign** We prepared a teaser and then a campaign including two different videos (in one we show ourselves as employees, in the other, we present some of our projects), new recruitment and image SoMe posts, as well as visual coherence of all our channels (background photos, employer profiles, tab career). At this stage, it was very important to prepare in advance: writing down all the tools, necessary formats, and the media plan. Most of the materials can be seen on our FB in the video tab. The already mentioned new 2 components of our EVP (empowerment & recognition) also inspired us to create short animations with some of our employees :) I hope that our case study will inspire you to take a look at your company’s current EB strategy, as well as the consistency of your communication. The changes are not easy: they require time, the involvement of various people, as well as support from the team/supervisor/management. But believe me, it’s worth it. For us, it was a driving force for action, as well as an opportunity to integrate during remote work. Not to mention the positive feedback from our employees and candidates. If you want to find out how we can support you in similar projects, feel free to contact us: Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/because-i-like-working-with-people/) #### [Because I like working with people](/blog/because-i-like-working-with-people/) [“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ...](/blog/because-i-like-working-with-people/) [Tina Toutounchi\ Oct 11, 2018](/blog/because-i-like-working-with-people/) [Read more](/blog/because-i-like-working-with-people/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding > Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment. Aug 21, 2023\ Julianne Britton de Jedraszak Marketing has long been recognized as a key driver of business success, with its ability to reach and influence consumers on a large scale. On the other hand, employer branding (EB), despite its growing importance, remains relatively unknown to the general public. In the current dynamic market environment, the situation is not merely flipping the coin, but it is undeniably aiding the rise of EB, bringing the other side of the coin to people’s attention. Keep reading to discover the key that unlocks the unprecedented business success in today’s ever-changing environment. ## Unveiling the Knowledge Gap Due to its long-standing history, Marketing has received more attention and investment from businesses as it has been recognized as a crucial factor driving sales, promoting products, and generating revenue. As a result, significant resources, research, and expertise have been devoted to marketing strategies and tactics. Moreover, employer branding is a relatively newer concept that has gained prominence in recent years. The focus on attracting and retaining top talent has gained attention as the market labor condition is making companies recognize the value and cruciality of a strong employer brand. However, **it may still be less familiar to the general public due to the traditional emphasis on customer-facing marketing efforts.** ## Contrasting Approaches Marketing dazzles with its power to captivate hearts and wallets, leaving a profound and lasting impact on how consumers think, feel, and act. In contrast, employer branding acknowledges the fierce competition for skilled professionals. It seeks to attract active and passive candidates, luring them with a strategically crafted image of employers. While marketing endeavors to attract a diverse customer base, employer branding strives to engage a specific group of talented individuals. **The pursuit of captivating customers has been a longstanding priority that predates the competition for talent.** ## The War for Talent The Great Resignation is one of the most prominent evidence of the exponential growth of the war for talent. Employers struggle as employees are resigning in large masses: the Job Openings and Labor Turnover Survey revealed that each month 3 to 4.5 million employees quit their job, only in the U.S.. Furthermore, Gallup disclosed that ““Quiet quitters” make up at least 50% of the U.S. workforce - probably more.” The evident intensification of the war for talent has played a significant role in increasing the popularity of employer branding. As competition among companies to attract and retain top talent grows, the need to differentiate and showcase a compelling employer brand becomes paramount. Employer branding allows organizations to highlight their unique attributes, values, and company culture to prospective employees. It provides a platform to communicate the benefits, growth opportunities, and positive work environment that the talent demands so much nowadays. In this highly competitive labor market, employer branding has emerged as a strategic tool to capture the attention of sought-after candidates and build a reputation as an employer of choice, contributing to its growing popularity. ## The Impact of Digitalization With the advent of digitalization, the challenge of capturing attention has grown exponentially due to the increased competition, the so-called ‘media effects’, and the revolutionized the marketing landscape that has created a highly saturated and fragmented space. Consequently, marketing budgets have spiked over the past years, taking up to 9.5% of the total revenue (Gartner, 2022). Nevertheless, a recent survey conducted by CMO revealed that these expenses have shown a downward trend due to inflation and economic uncertainty, manifesting the dynamism of the current market. Similarly, the digitalization of the labor market has intensified the competition for top talent. Companies must strategically navigate the digital landscape to showcase their employer brand’s unique attributes and attract prospective employees. The increasing reliance on digital tools and techniques has propelled the recognition and adoption of marketing and employer branding in order to effectively get the attention and stand out in a digitally-driven world. ## Marketing and EB Synergizing Marketing and employer branding cannot compete in terms of dimension and practice, truth to be told, there’s no point in that. In contrast, when considering how these two areas coexist, it’s evident that employer branding is not only beneficial for attracting top talent but it also aligns with broader marketing objectives. Here are two standpoints that prove that: - When EB efforts are integrated with marketing strategies, **these can reinforce brand reputation and customer loyalty**. - When employees are passionate about their work and proud of their employer, they become brand advocates, thus **extending the reach and impact of marketing initiatives.** The powerful synergy between these two areas can begin to be explained using the words of David Ogilvy: “Good marketing starts from a good product” and job offers are essentially products, and how does effective marketing begin? By showcasing the unique value proposition of these offers, equivalent to the EVP. Most recruiters would agree, as 86% of HR professionals stated that “recruitment is becoming more like marketing” (Glassdoor, 2021). In conclusion, marketing’s widespread recognition can be attributed to its long-standing presence, significant investment, and tangible impact on promoting products and services. Conversely, the growing popularity of employer branding comes from the escalating war for talent and evolving expectations of best talent on the market. However, this information is merely for contrasting the fame of these terms and practices. But the real value springs from the recognition of the inherent synergy between marketing and employer branding. **This symbiotic relationship underscores the importance of leveraging the strengths of both disciplines to create a cohesive and [impactful brand strategy](/services/#employer_branding_strategies). Those who acknowledge and use this, can have a greater chance to differentiate themselves and excel in the current market condition.** Other related [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) #### [Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications.](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Julianne Britton de Jedraszak\ Oct 9, 2023](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/crossing-borders-for-talent-the-quest-of-north-american-companies-in-search-of-it-employees-in-latam/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Find, retain and develop tech talent: Learn how to keep them motivated. > Understanding what motivates tech talent is always challenging because we can never generalize. Let's start with some data ... Jan 31, 2023\ Manuela Cortés Forero Understanding what motivates tech talent is always challenging because we can never generalize. Let’s start with some data: 8 out of 10 candidates are not actively looking for a job but are interested in job offers. 70% of candidates hear about job offers from colleagues, and less than 40% find them on social media. We have identified a set of motivations that can help you win the battle we are currently undergoing in recruiting these profiles. **1. They want to be found in a creative, different way.** You have to be active in reaching out through non-traditional channels. Events, summits and hackathons, portals with games they frequently play, and favorite YouTubers they spend their free time with are key to reaching this audience. However, peer-to-peer recommendations are a great resource that you should not overlook. **2. They want quick and straightforward processes.** Many potential candidates decide not to consider the company if it has a long and time-consuming recruitment process. Make sure they are taken care of before, during and after their candidate journey. **3. They want snap decisions.** Carry out a short and focused interview to identify the candidate’s technical skills. After this, everything should flow and happen in the minimum time. Decision making, onboarding and feedback should be as instantaneous as possible. **4. They want to talk to other techs.** Techs want to meet other techs with whom they speak the same language and who know what they are going to do. It is crucial to involve programmers in the team during this stage. **5. They want to work with competent leaders.** They must have leaders who identify the potential skills in their workforce - they will be magnets for talent. These people are responsible for developing good performance, building engagement, and driving retention. **6. They want to feel that their work is valued.** As simple as that, 1 in 2 employees who do not feel valued by their boss, plan to look for another job next year. **7. They want to grow. Always. Even if they are seniors.** Tech talent wants the certainty of working in different technologies that will allow them to broaden their knowledge and be at the forefront of technological progress. Above all, it is important that from the outset, the company clarifies how they will develop the employee’s skills and interests. We should remember that growth does not always have to be vertical. It can also be horizontal, depending on the employee and the company’s needs. \*A structured learning program, where soft and hard skills are cultivated, will help build a true “dream team.” **8. They want top technology and tools.** Operational positions for repetitive tasks are becoming more and more dynamic. And this is not an exception. Developers want to expand beyond just launching new features. They want to be included in diverse projects, experimenting with new codes and languages that allow them to innovate in their work. **9. They want to see the effect/impact of their code.** People who understand that their work has a purpose beyond just delivering tend to be more engaged. And this is an important characteristic among these candidates. They want more than a fancy title and a competitive salary. They need to feel that their work has meaning and purpose. **10. They want flexibility. And it is no longer negotiable.** A hybrid job is not enough. They want remote work because they are true digital nomads. They like to work in different locations, without pre-established schedules and in different time zones. Since co-working is the most frequently asked question by tech candidates, companies that are unprepared for it will find it increasingly difficult. **11. They want a diverse environment.** When they ask for diversity, it’s not just about demographic and sociological diversity but the variety of people working in different modalities. They want to know they will also enjoy the same benefits as those working elsewhere. 9 out of 10 tech candidates ask about what the company does regarding diversity and inclusion. **12. They want work/life balance.** 69% of millennials (almost all tech seniors who now have children and families) are looking for work/life balance at their companies. A boss who calls at night or a coordinator who expects weekend availability will be likely to make the best expert change jobs. **13. And, of course: They want a good salary.** This is the one constant in all talent acquisition. One of the main reasons people leave their jobs is dissatisfaction with their pay. So, be sure you keep up to date with what the market is offering. We know that you can’t always pay the highest salary. Still, you need to check these ranges constantly, especially with the impact globalization has had on pay. Also, note that it is not only about setting a standard that is good enough for new people but also about never forgetting the people with the most seniority in the company. Remember that there is also the emotional wage, which should always be offered because there will always be someone who will pay more. Keep the talent’s motivations in mind to develop more precise and attractive value propositions for your target audience. - I challenge you to validate them for yourself! Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) #### [3 Philosophical Tools That Will Help You Undertake Everyday Situations](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Manuela Cortés Forero\ Mar 30, 2022](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) [Read more](/blog/3-philosophical-tools-that-will-help-you-undertake-everyday-situations/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # First of all — intuitiveness > An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something ... May 18, 2020\ Performante **An efficient and functional intranet is not only a guarantee of security for the internal exchange of information in the company but also something that can facilitate everyday work in a friendly way, also remotely. Leszek Koziatek, PHP Developer and a good spirit who takes care of the original system used in Performante talks about what the intranet really is and what possibilities it offers.** Leszek Koziatek, PHP Developer **Let’s start from the beginning. What is the intranet anyway?** Imagine a home wifi network to which your laptop, TV, and printer are connected. When there is a document on our computer we can display it on our TV or we can print it with our printer. At the same time, it is very likely that we don’t want to use our neighbor’s printer or allow our neighbor to display the material on our TV. The Intranet is just such a home network, with different types of access points (mail servers, CRM systems, file exchange server). This network may be used only by authorized persons (e.g. employees of our company) and no unauthorized person is allowed to use it. It is interesting to note that before the internet, the open communication network we all know and love, developed to its current level, the intranet was indeed limited to a few devices connected within a single building. **What can you use the intranet for? It’s not just a system for sending internal messages and announcements, is it?** The intranet as a network is the foundation on which we build the company’s internal ecosystem. What we build on this foundation depends only on us. The intranet can contain both internal company chat, thanks to which messages between users do not go beyond the scope of our organization, as well as entire complex CRM and ERP systems. **What in your opinion characterizes a good intranet?** First of all, intuitiveness. An employee looking for an answer to a question that concerns them should immediately know where to look. There should be no situation in which two applications within one intranet serve the same purpose. How is a new employee in the company supposed to know whether a model contract is to be found in application X or in application Y if both of them contain documents? It is also important that company resources are only made available to those users who should have access to them. Very often, when deciding to implement ERP or CRM systems in our organization, we have an ideal opportunity to redefine the scope of responsibility for particular positions. The same applies to the granting of rights to individual documents located on common disk space. A good intranet should automate the work of the whole organization but also of each employee individually. **Nowadays we work mainly from home — do you think that the intranet makes it easier?** Definitely. What’s more, I think that in the current situation the intranet is essential for safe and effective work from home. Why? First, safety. VPN, Virtual Private Network, is often used to access the intranet. The name itself indicates that it is private and does not require a physical connection. Using a VPN allows for faster data transfer due to data compression during the transfer and is more secure due to the encryption of this data. If the Intranet is accessible only to users inside our company network and VPN allows us to connect to it from any place on earth, we can work in the beautiful natural surroundings from our balcony and our desk is at your fingertips and no one without our knowledge has a key to it. I mentioned a desk with locks. It is this ease of organization of company resources that is the second argument in favour of using the intranet. We need to check if the payment from the contractor has been received — we connect with internal CRM and we already know the answer. We want to check if we have a second monitor in the office, which we could rent to our home office, we can check it in the ERP system, without leaving home. We want to send a poster design for the HR department, just a few clicks. At the same time, every person interested has access to these files at any time and can easily find it. Who among us hasn’t been digging through thousands of emails in order to find the only one? In a word, we can work without an intranet, but who of us doesn’t like working in a safe and well-organized environment. :) **Should it be accompanied by some safeguards? How important do you think security is for the intranet? Does everyone have access to everything?** I’ve already answered this question in part, but it’s worth noting that the basic requirement for any intranet is security. And here I mean both the security of the whole network and each of the components separately. I would compare the security of the Intranet to that of the vault. Each vault is secured by thick walls from the outside and each bank client has access only to his or her lockers using the appropriate keys. Can we imagine losses caused by errors in the security of such a vault? I think that gaps in the security of the intranet could be comparable in effect. **From your perspective, what, apart from a well-functioning intranet, makes remote work easier? In Performante this kind of cooperation is nothing new — after all, we work from different places and time zones, so maybe you have some tools that you like — or recommend? :)** The intranet is only a tool to organize and automate work. It seems to me that the basic thing so often overlooked in organizations are company procedures. Let’s imagine a company where everyone has a different way of informing about the progress of work, everyone organizes their time in a different way. Many years ago a problem was noticed, but the most advanced products are probably received in packages offered to us by IT giants such as Google and Microsoft. We have everything you need for the basic organization of every company — a messenger, a calendar, a package of tools for working together on documents with easy access to file versioning. If we support it with some simple task organization system such as Trello or Asana we get a set that allows us to plan every task, every meeting and write down notes available for those interested. In my opinion the most important thing is not what tools we use, but if everyone knows for what purpose and when to use them. **In Performante we use several of the tools you mentioned above, but we also have our own place in this protected network. What can we find there and does its content differ a little bit for individual employees, as you have mentioned before? :)** First of all, in Performante we have a kind of command center for the whole organization, which is our own system. It is a hybrid of ERP and CRM systems tailored specifically to our needs as an organization and each employee individually. The HR department can easily manage the human resources of internal teams or vacation requests of all employees. Performance has access to the management panel of agencies with which they cooperate, where they can find information downloaded from many external services. A specific all-in-one solution for each manager in the department. Each employee of the company has access to the schedule of booking a conference room and Office Managers receive notifications about upcoming meetings. This application is still being developed and changes at a pace no less than the realities in which we work. Additionally, our intranet as a whole is equipped with an application that enables secure exchange of files, e.g. contract templates or an internal mail server that enables sending e-mails. This allows us to communicate efficiently internally and, what is important, every new employee of the company knows immediately that internal communication in the company takes place only through these ways. This simple assumption significantly improves the implementation of new people into the life of the company. Other related [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Hello world! I want to be a Software Tester (Part 1) > Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ... Mar 18, 2019\ Bartłomiej Krzyżanowski Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things, such as changing the Internet provider, but about something more serious — your job, and professionally speaking — your career path. It happened to me and that was my leap from internship to customer service, sales/trade, and finally to software testing. Of course, it’s easier to write about it in retrospect, but the truth is, that my preparations in the form of learning new things after hours, getting to know the specificity of the position such as its issues and methods used at work, searching for potential employers who would like to hire me even without any experience in this field, etc. — are not the only things that I had to do. Briefly speaking — at the beginning, there was a lot of it. You have to add one more element to all of this — yourself! Because you and only you will be able to answer such important questions as for example: - Why do I want to become a Tester? (put aside financial issues, trust me) - Do I want to spend a lot of time after hours learning seemingly difficult things? - Can I search for information related to this position in a way that will enable me to distinguish valuable content from other, sometimes even paid content, but in no way more knowledgeable than articles that are generally available to all? - If I become a Software Tester, will I not stop developing my knowledge and skills by updating them? - Will I be able to talk openly with my team, developers, and people from the so-called business section? If you have answered positively to most of these questions, this is a good sign. You can always work on the rest. ## **_For starters…_** **First:** read the **ISTQB** Foundation Level syllabus. Probably not everything will be immediately understandable for you, so I suggest to read it several times in order to acquire new knowledge better. If you still don’t understand a term, using a glossary of terms from ISTQB can always help you. You will get to know the general basics: who the Software Testers are, what they do, what testing techniques are used in the process, what _validation_ is, what _verification_ is, and so on. Believe me that without these fundamentals you may often miss out on an interview and lose a chance to gain the first experience in the industry. And that’s what you wouldn’t want, dear reader, right? **Second**: read the **SCRUM** manifesto or the SCRUM Guide. This is a free, short material that will introduce you to this framework. Thanks to this you will be more aware of how big is the number of companies that produce software for themselves or others and where the testing process is in all of this. And it’s critical for the whole process and even for the safety of people. **Third**: remember that Testers are also **GIT**. Learn the basics, and you will surely find a common language with developers and make it easier for them to report defects. **Fourth:** get to know the most common differences in terminology, and people will perceive you differently, believe me. In addition, this will help you during the interview(s), when you have to explain certain differences. _For example:_ a) What is the difference between _retesting_ and _regression testing_? b) What are _verification_ and _validation_? c) What is the difference between _black_ and _white_ _box_ technique? (d) E\_rror\_ and _defect_ — is it the same? (e) What is _software_ _testing_? You may laugh, but this is one of the most difficult questions. Really! And this is only the beginning… **Last but not least:** look at how to report defects properly. It will be crucial in your work and in the way others will perceive you — that is, to a large extent, developers. Because it will be them who will familiarise themselves with your issue reports. If you provide them with the maximum amount of information they need, in the simplest possible form, believe me that they will want to cooperate with you better, help you in your tests, or, for example, answer your complicated questions. It can save a lot of time. Other related [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) #### [Hello world! I want to be a Software Tester (Part 2)](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [OK, I’m in! My first interview(s) for a Software Tester position ...](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Bartłomiej Krzyżanowski\ Apr 2, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-2/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Hello world! I want to be a Software Tester (Part 2) > OK, I’m in! My first interview(s) for a Software Tester position ... Apr 2, 2019\ Bartłomiej Krzyżanowski **_OK, I’m in! My first interview(s) for a Software Tester position_** Congratulations! This means that your CV was very well prepared for a job interview. But don’t forget that it can always be slightly better. I will always find something to improve in my CV, such as the scope of responsibilities, experience or skills. We call it a _professional pessimism_ in this industry. In addition to your resume, don’t forget to read more about the company’s requirements for the position you applied for that might’ve been posted in their job add, and prepare some questions that you would like to ask your future employer. Don’t get me wrong, but I’ve observed that many people decide to apply to the company without even knowing a single thing about its atmosphere or values. Imagine that you have received an offer to cooperate with a company that will give you a very good salary, **but:** _- does not take care of the development of their employees_ _- has no values (or worse — it has values only on paper, but does not respect them)_ _- is not pro-employee, and only focuses on the Excel reports_ _- has values and policies that you don’t agree with_ Would you like to work for such a company? Remember that you and your employer are supposed to act as business **partners**. Imagine that you have found an interesting job offer for a company that you haven’t heard about so far. You enter their website, find out more and more information about it and start to visualise that — yes, you could work there. You show up to the recruitment interview and you have the same feeling. The conversation takes place in a nice, normal atmosphere, without any unnecessary questions as “_How many golf balls can you fit into a bus?_” :). Summarizing: find an interesting offer make a little research about the company and check their website/LinkedIn, if a recruiter contacts you — you may also check his profile on LinkedIn. This all will help you prepare properly for meeting everybody in person at their office. Speaking of which… _Interview in the office_ — this is quite an important moment giving you an opportunity to learn everything about the place where you will perform tasks as a Tester. During that meeting you can also check whether you can count on the development of new skills. **Do not hesitate to ask the recruiter or/and your future manager about things such as:** _- is this a new role that has been created or someone left? (And if he/she left, ask for the reason)_ _- do you expect the main responsibilities for this position to change in the next six months to a year?_ _- how will I be trained?_ _- what are the performance expectations of this position over the first 12 months?_ _- (ask your manager/HR): why did you come to this company?_ _- (ask your manager/HR): What’s your favourite part about working here?_ _- Can you tell me about the team I’ll be working with?_ It is also a moment to provide as much valuable information about yourself as possible. Remember that this is very important because you are not able to include everything in your CV. And don’t be surprised, if you get a task to do before being invited to the office. This is a common practice of companies in the IT sector.where companies want to select the most valuable candidates for their team in a practical way. Everything is possible and you also need to be prepared for it. **_In the end_** I truly hope that this “short” entry has helped you imagine what are the first steps in the testing world, and of course if you see yourself on this path, I encourage you to develop your knowledge in this field! Remember that you are investing in yourself. This knowledge will certainly not go to waste, and the market needs and will need new people in this field. With a fresh look and experience (even from another industry) you can bring something new to the project, which others wouldn’t think about because they simply don’t have the kind of experience that you have. And most of all, companies are in need of people who are **#HungryForMore** knowledge, experience, and personal development. _Good luck! :-)_ Other related [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) #### [Hello world! I want to be a Software Tester (Part 1)](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ...](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Bartłomiej Krzyżanowski\ Mar 18, 2019](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/hello-world-i-want-to-be-a-software-tester-part-1/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Here comes The Human Show! > Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene ... Jul 23, 2018\ Adriana Bąkowska **Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene. After all, there’s a strong reason why we love to watch movies like Social Network, Silicon Valley or famous artist biographies. There is no doubt that the human factor is what attracts us and helps to understand the brand.** That’s why, ladies and gentleman, here comes another season of Human Show! At Performante we will hear the most interesting businessmen, startuppers and inspiring people revealing their secrets about how to build a great business strategy, scale up and get to the top. But also, they will tell us about their moments of weakness and doubts, the hardest decisions, defeats, and lessons learned. On July 24 we welcome Bartek Jędrychowski and his case study: Founder Perspective. The role of Venture Capital funding. Bartek is a co-Founder of [gamekit.com](http://gamekit.com/) and dogry.pl. Despite his impressive young age, Bartek is working on startups since 2004. He co-founded 3 websites — [gryonline.org](http://gryonline.org/), sendspace.pl and boja.pl, which has been acquired by strategic partners. Since 2013 Bartek is managing Gamekit, an innovative platform for gamer which allows players to earn gaming gift cards and discounts by playing games and completing different quests. With 15 million registered users Gamekit is the biggest global rewards platform for gamers. We can’t wait to hear his story! Are you interested? Don’t forget to follow Performante on [Facebook](https://www.facebook.com/performante.agency/?ref=br_rs) and [Youtube](https://www.youtube.com/channel/UCKkPosEv5X-STvvZpXOiQ6w) where we will share the most interesting moments of Human Show. Stay tuned ;) Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to choose good traffic sources for your advertising campaign? > Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ... Aug 7, 2018\ Kamila Krajnik **Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles created on how to prepare a successful campaign and how to catch attention of the audience, but what I will try to present is the variety of traffic sources and try to help in choosing the correct one.** Imagine you already have all the materials prepared, landing pages well designed, the product and its characteristics well described. The problem starts when you go to an advertising agency and you have no idea what to expect and to which traffic sources address your campaign. Of course, the agency will give you tips and hints that will have a great value, however the point is that you as a product owner are the person directly affected by the selling results and the decision will be always yours. So here you can find some traffic types, so that you will see how users can be grouped and what advantages and disadvantages it can have. **1. Affiliation traffic**— this is a common term used in marketing, as it means all the connections we can have with companies which allow us to have access to broad number of users present online. In general, this kind of sources even if are indirect can give you a huge volume of traffic worldwide and promotion of your product will be carried out in a great variety of channels. The only disadvantage is a little control over the traffic and users behaviour metrics (since the sources are indirect it is not always possible to have first-hand info we need and as fast as we need). **2. Direct media buying traffic** — this is a way in which many agencies decided to work in order to owe good quality traffic volumes, but it is also a way in which an advertiser alone is able to promote his campaigns. This kind of traffic can be get easily in the market, there are already numerous networks that offer their self-service platforms with lots of targeting options so that the audience is correctly chosen and addressed. If you choose this kind of traffic source be sure you will reach the target that you settle before, however as there are many networks available, all of them have different traffic and prices… it is essential to have knowledge and experience to achieve desirable results this way. **3. Direct traffic** — this is the traffic that in theory is the most valuable as comes directly from websites and apps. If you have access to it, all the information about users, formats, page views etc., should be available to you and it permits a really good tracking of your spendings and results. What is more, all the changes can be introduced fast as there are no other parties involved, it’s only you and a publisher. All seems to have just good points, but please be conscious that it is not easy to get publishers with a great volume of traffic and vertical you may need. In many cases an agency can also offer you direct traffic, but let’s not forget the volumes can be limited and the competition huge. All in all, it is never easy to choose the audience, especially with the variety of sources and agencies that can offer you volumes. The essential part is to find the balance between what you want to spend and what you want to achieve. It’s extremely relevant to be conscious of every source of traffic as there is never only one and perfect option and your potential customers can be anywhere! Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to effectively communicate with Generation Z? > Defining the target group is the foundation and the first step to creating a properly functioning communication on the... Oct 11, 2022\ Sonia Oczadły Defining the target group is the foundation and the first step to creating a properly functioning communication on the organization-consumer line, but also an essential part of employer branding. Accurate and effective communications targeting specific groups should start with identifying their needs, motivations, and places where they like to hang out and seek entertainment. Delving into your audience’s characteristics will allow you to create engaging content and target it so that it is more likely to reach your brand’s desired target groups. This time, we will focus on the specifics of Generation Z, which still remains the most dynamic and mysterious generation in terms of accompanying trends. Individuals from this generation were born after 1995. However, given the broad spectrum of publications on “zetas,” this boundary often shifts depending on the source. This generation is also called “Generation C,” which perfectly reflects its character, as it is a reference to the words: connected, computerized, community-oriented, and constantly clicking. It shows the technological aspect, which enables representatives of this generation to be in constant contact with their surroundings and to be up-to-date with all the information appearing online. It’s no secret that those born after ’95 are the first generation to grow up in the era of full access to technology — this dramatically impacts their characteristics as employees and as consumers of content. Constant access to new technologies allows Generation Z quick access to knowledge and, consequently, provides almost endless opportunities to develop skills even more effectively from an early age. For the employer’s interest, this generation is looking for a place that allows them to discover themselves and pursue their passions. The motivating factors for taking a job at any company are a friendly, accepting and partnered atmosphere and a flexible approach to their duties. The most attractive attributes of an employer in the eyes of Generation Z are the salary and the ability to adjust their work schedule to their daily responsibilities. It is also important to note that the need for working hours flexibility has become even stronger with the pandemic and in the post-pandemic period [1](#user-content-fn-1). The aspect of flexible work schedules is also crucial to the decision to stay in a particular place. Another element influencing the positive experience of “zetas” with the employer brand is liking their co-workers and boss while feeling authentic, respected and appreciated. Given the above, it is worth emphasizing these issues in employer brand communications to attract valuable candidates. Employers focused on communicating with Generation Z should pay special attention to the professionalism of published content, subtlety, and transparency — this generation is particularly attuned to authentic content. The promises communicated by employer brands must be reflected in reality. When it comes to consuming marketing and product content, innovative brands that are consumer-oriented, take an individual and flexible approach to their audience’s needs, while being transparent and authentic, prove to be of most interest to Generation Z. Generation Z relies on content that is personalized, but also delivered as quickly as possible — these are the aspects that determine the choice of a particular brand or product. Traditional methods of communication and shopping — which worked successfully for older generations — are no longer an asset for Generation Z. An additional aspect, appreciated by the youngest generations, is that brands undertake social initiatives, care for the environment, while ensuring high quality and speed of delivery. These elements are also gaining in value due to the increasing awareness of societies regarding ecology, environmental change and responsible production. Representatives of Generation Z rely even more than their predecessors on the consumption of video content, as it represents for them an easy but also fast medium that can accompany them almost at any moment of their daily life. Placing a premium on flexibility, Generation Z most often opts for online TV and streaming, which allow them to watch their favorite content and series at any time they choose, without having to adjust their day to the time of broadcast. Targeting social media platforms — Generation Z women are most likely to consume content on platforms such as Instagram, WhatsApp, TikTok and WeChat (China, [2](#user-content-fn-2)). For men, Instagram, WhatsApp, Facebook and WeChat (China) are among the favorite social media platforms. Careful analysis of the places where the target group resides will allow not only to reach its representatives, but also to effectively prepare marketing communications that will arouse users’ interest in their content. Attention should not miss the fact that a particularly important position among the content consumed by Generation Z is occupied by the TikTok platform. The main audience of this platform is 18–24 year olds, and the majority (as much as 25%) of the service’s users are women from the indicated target group. An additional advantage of the platform is the very high time spent by users on the platform. The average monthly time spent on TikTok is as high as 25.7 hours per user [3](#user-content-fn-3). Engagement on the platform has been on an upward trend for years, which could become an incredible plus, considering the needs of advertisers and brands targeting communications to representatives of this generation. Social media is also the most preferred channel, used as the first source of information about brands — it is chosen by more than 49.6% of users in the 16–24 age group [4](#user-content-fn-4), while in the case of other sources, it is worth noting the decisive share of Generation Z among Spotify platform users, where 18–24 year olds account for as much as 26% of subscribers [5](#user-content-fn-5). It is estimated that “zetas” listen to the content shared there for about 148 minutes each day. Returning to video, from the perspective of Generation Z, this format is steadily gaining in value, and the generation itself has the largest share of any generation that consumes this type of content [6](#user-content-fn-6). In communicating to the “zetas,” it is therefore worth including not only content based on static formats, but also animated and video forms, as well as localization of ads on platforms such as YouTube, which will allow you to precisely reach the desired target group. For both Generation Z and Generation X representatives, the entertainment that definitely attracts a wide range of admirers is gaming. Among the 5 locations surveyed (US, UK, Germany, Brazil and Japan), more than 90% of Gen Z consumers in the sample said they gamble [7](#user-content-fn-7). It’s worth noting that gaming is one of those areas that has been steadily experiencing an upward trend in recent years; representatives of all generations are engaging in it. Going deeper into the motivations that make consumers increasingly turn to games, often mentioned is their networking nature, as well as the opportunity to build relationships with friends or helping them get through a difficult time in their lives. The ever-growing field of gaming is a great field for creative and personalized advertising messages. Betting on authenticity and transparency, which are extremely important for representatives of Generation Z, it is also worth considering the rapidly developing area of influencer marketing. In recent years, influencers have become, in a way, experts who have a significant impact on the communities gathered around the channels they run. The demographic group that consumes influencer content most often includes women aged 16–24. When working with creators, we should remember to properly select channels depending on the needs of our target group, but also to choose those who focus on authentic and sincere communication and understand the specifics of a given product or service. When creating a communication structure aiming Generation Z, remember the key aspects that motivate this generation to act. Focusing on values such as independence, openness, health or psychological well-being can attract and engage Generation Z for longer. It is also worth ensuring that communications directed to the “zetas” are as personalized as possible, focused on creating a unique bond with the recipient. At the same time, it is important to allow them some freedom and not create pressure, appearing in the case of traditional generic ads or formats, which are impossible to ignore. In summary, the communication made for Generation Z should be creative, unique and dynamic. \_ ## Footnotes 1. State of Gen Z 2021–2022 — Employment; GenHQ.com​ [↩](#user-content-fnref-1) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviours) [↩](#user-content-fnref-2) 1. App Ape; Wallaroomedia.com​ [↩](#user-content-fnref-3) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-4) 1. [Appinventiv.com​](https://Appinventiv.com%E2%80%8B) [↩](#user-content-fnref-5) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-6) 1. [Deloitte Insights](https://deloitte.com/insights) [↩](#user-content-fnref-7) Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to find relevant affiliate partners in 2022? > The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve... Aug 2, 2022\ Kateryna Tsybulia **The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve this goal. You promote your business or your partners’ business on the Internet through other affiliates, and they, in turn, get rewarded for each targeted action.** But where to look for those affiliates in 2022? **Be present at online forums and communities.** A great way to find affiliates is to be an active member of affiliate forums and ranking sites such as AffiliateFix, Affpaying, or Offervault. Affiliates looking for products or relevant traffic often look there. Make sure you represent yourself as a reliable company and have your profile details clear and aligned with your business. Ask your partners to share their thoughts and comments regarding your cooperation under your profile, so potential clients know whom they will work with. **Network as much as you can at affiliate events.** Participate in specialized expos and conferences where you can meet your potential partners. Such gatherings are held throughout the year in different parts of the world. Partners attend these conferences to exchange experience and news in a particular industry, learn about new tools and promotion technologies, and find new clients. Don’t miss your chance! Whether you are a speaker or a listener, you can meet people who can offer your products to their audience. **Develop your social media network.** Social media is a free tool that can help you reach your business goals, so why not use them to the fullest? Facebook, Instagram, and especially LinkedIn are developing day by day and attracting more and more affiliates to join and create personal and business accounts. It could take some time to gather a large, relevant audience (network), but once you have it — you will get the requests to cooperate, not the opposite. One tip on engaging more affiliates to send you requests is to place the business prospection posts in inappropriate LinkedIn groups. They are the most active and engaged members! Such posts will encourage people to write you regarding possible partnerships or subscribe to see what else you will offer and if it is relevant for them. **Search for relevant keywords in Google.** We all know that nowadays, everything can be found on Google. But maybe not everything. When we are talking about affiliate marketing, it is not that simple. We should know how to google the words to get relevant search results. Unfortunately, it is not enough just to type “best affiliate networks 2022” in the search bar. By doing so, you could face inappropriate potential partners, who most probably paid to be visible to other affiliates. The best way is to put words relevant to your business and see if the results are good for you and if you could work with searched partners. So far, to know it for sure, you should still do some research on their website or profile. Another good way is just to google your partners’ brand names. It is common for companies to put their competitors’ names as their ads’ keywords. That is why searching for your partners will bring you quite similar companies that will follow your needs and with which you could work. **Word of mouth.** People love to talk. So if you take good care of your partners and offer a great product, they will notice you and talk about you. Also, when they start promoting your products, other people in their community will notice it too and join in. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to get your professional career started when studying abroad?! > It is becoming more and more common for students to seek the opportunities for working abroad in an international environment ... Sep 11, 2017\ Utsav Purohit **(A Performante intern shares first-hand experience)** It is becoming more and more common for students to seek the opportunities for working abroad in an international environment. There could be numerous reasons for an individual to apply for a job overseas. Yet, the process of landing a job and the work environment could be more challenging compared to your own country. This article will help you to identify some of the challenges faced while looking for a job in a foreign country and it will also provide you with some tips to overcome those challenges. When I decided to move to Poland and work while studying, I took the old-fashioned approach. I googled every possible article which might help me to make a right decision and find a dream job. Most of the articles I read online said the same thing, which was to use conventional ways to connect with new people/employers. By conventional ways I mean online applications or connecting with people on social media like LinkedIn. Soon after coming to Poland, I realised that there are more than just conventional ways. So, here are some tips on how to find a job you are looking for. 1. University career office This might be more helpful for those who are studying abroad and also looking for an internship or a full-time employment. Why you should consider having consultation from the career office at your university? The university counsellor might have a better understanding of a job market in the country or the city you are studying in. Remember that each country and city has a different setting and usually counsellors are aware of it. They might also point out the small mistakes most of the students make. 2. Job fairs At the job fairs you can meet the employers face to face. If you are already in the country and searching for a job, this is a very good opportunity to get familiar with an employer. In most cases you can ask for an email or personal reference which will be very helpful during an interview in the future. From my experience, I can tell that references are the best way to get to the interview stage. Another thing to consider when you visit a job fair is to plan which company’s booths you want to visit. You should be prepared with the questions you want to ask an employer. Print out a copy of your resume and give it to an employer. Make sure to smile and leave a good impression and always ask for a card or email because it will be your point of reference. 3. Spread the word This might sound a little bit odd but from my experience, you should discuss your decision to move to another county with everyone you know. There is always a chance that a person you know might have connections. If you find a mutual connection, just take them for a coffee and find out all the nitty-gritty. When I was thinking about moving to Poland, I made sure everyone knows about my decision. I already had one friend in Poland who connected me acquainted with her friends and after meeting about 20 people, only a few gave me some essential insights about the country. You will be surprised by what they have to tell you! That will also help you to find a reference in the company you would like to work for. 4. Learning the language It is true that if you know English, you can communicate with almost everyone. However, if you are interested in moving to another country, I would suggest starting to learn a local language. This will not only help you to find your dream job but it will also help you to connect with the people who have a similar interest to yours. If you can get access to a language class before arriving to your chosen destination, it will help you to connect with some people whom family live in that country, which might give you some useful information. If you want to learn the language after going abroad, you should ask your employer. In many cases, companies provide free/paid language classes. In my cases, Performante offers me an opportunity to learn not only Polish but also many different languages free of charge, and a great thing is that I do not even have to go to another place. I can learn it at the office!!! There is one more important thing you should consider before applying to a company abroad: a work permit! Unless you are moving to a country where you don’t need work permit/visa, you should look into visa processes and the time it takes to get a visa. If you are applying to big firms/companies, there are chances that they will be ready to take care of the process for you. However, if you are applying to smaller local companies, you will have to go through the process by yourself. To fill in an application by yourself, I would recommend talking to a consultant or visiting the consulate website. Nevertheless, it is possible that a local firm would help you with your visa process. I was lucky because at Performante they helped me during each step. I remember the situation, when one of my colleagues was moving to Poland from Brazil, everyone was helping him to find the suitable accommodation. So, what is it like to work abroad in a diverse environment? Speaking from my experience of working abroad, it is invaluable in terms of self-reliance, and the exposure to different cultures. You will experience few cultural shocks, but that is what makes it interesting. Working in a diversified and international environment surely gave me a new perspective, but it also gave me a feeling of being a part of a small international community. Like during weekly team breakfast on Fridays where almost everyone in the company sits together and discusses various topics. I felt that I will fit at our first integration party already. Working at Performante for me is working with like-minded people; where everyone helps and guides each other in every step. International environment teaches you how to be flexible, where we exchange the knowledge and culture with each other to reach the highest level of work-efficiency. Looking for a job abroad might seem difficult, but after few more google searches, a language class and some networking, you will get a chance to work in your dream company. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to prepare for your performance campaign? > New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ... Jan 8, 2018\ Łukasz Niemiec New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch a new online product or service and you want it to succeed. If yes, let me share with you some thoughts on how to prepare for this challenge. Even if you have already done this before, take your time to prepare, because in performance marketing things usually happen fast and on a big scale. Small things can have a huge impact. Don’t let them take you by surprise. First things first. Not every business is good for online performance marketing and there’s nothing bad in it. Some businesses operate in deep niches, target a very narrow group of customers, or they have a product which is just too specific. You will probably not believe me when I tell you, that once I saw banners with coast guard ships, advertised by one of international shipyards. Well, yes, I did. And no, you should never sell coast guard ships via banners! So let’s assume you already have: - a product / service which can be bought online; - a target group for your products which can be found online; - a business that is ready for bigger scale (servers / support team / packaging / etc.); - a specific goal: increase sales, generate new leads, have more app installations, etc. When you have all that, performance marketing probably can be one of your channels. Launching such a campaign is always a big project but following those 4 points should help you prioritise when preparing for start. **1. Prepare great materials and think always from a user perspective** Would you be attracted to the banner you just created? Is the landing page you designed easy to navigate and „self-explaining”? Your product doesn’t need to be perfect. But it has to be finished to a stage which will be enough for the user to **gain his trust.** When you’re working on your service or new product, consult it with people from outside your product development team. Your product might be amazing for you — but is it really amazing for someone who will see it for the first time? Remember that you make the first impression only once. Before launching a big scale campaign, install heat maps which will help you understand how the user navigates around your website or landing page. This will help you find potential bottlenecks and UX flaws. **2. Tell your story** You need to convince the user why your product solves their problems. Users are tired of reading about features. Users don’t need another product that does something. Users need a product which **helps them achieve something.** You need to tell a story, attract and persuade. Limit your words to the necessary minimum, address user’s emotions and needs. **3. Decide what to measure and how to measure your results.** You will probably use a bunch of traffic sources. You need to know how to assign conversions to them and how to measure ROI on the channel level. Without this you might not understand which channels are working best for you and you will miss some opportunities. **4. Never settle down** Product development is an ongoing process. You should never feel a “yes, now it’s perfect!” way. No, it’s not. Your audience will evolve over time and so should your product. Test your website look and feel. Test creatives. Test your copywriting. But remember to test what you can measure. Therefore, do not test too many new things at once, because you will not be able to give credit to a particular change. Bear in mind that you, as the product owner, are responsible for how the product works. Try to help your users to get the best experience possible when interacting with your products or services. Be open to suggestions and recommendations. Remember that small changes can have a huge impact so don’t be afraid of testing out new things and features. With this approach, your campaign has a great chance to become a success story. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to successfully promote your app: from planning to optimizing > To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ... Jan 16, 2023\ Álvaro Alonso Lozano To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there and shout very loud “I’m what you are looking for!”. To be successful on your endeavour, first you need to work on an effective user acquisition strategy and, after getting your first installs, focus on the optimization of your app, marketing campaigns, listing, site, user funnel and retention rates, to name a few. This is a circular process: collect data, analyse it, optimize. In this article you are going to learn what to do before starting to promote your app, the most powerful traffic channels and how to leverage the data you collect through your advertising efforts. ## Prelaunch: design a marketing plan This is the starting point: you don’t want to throw yourself into this adventure before making a proper market research to determine the size of your target audience and who you will be competing with. Knowing your public is crucial: building an app without a target audience in mind is like putting the cart before the horse. Build a persona and segment who will be your core audience — once you know who your audience is and who you are competing with to get their attention, you can work on an app marketing plan that addresses them. The mobile app industry is extremely competitive. You need to offer not only something different to catch their attention and get that precious download, but you must drive your potential users to your app store listing first, and this means competing against hundreds of similar apps, some of them with jaw-dropping budgets. Your plan needs to be solid and smart, but also flexible. ## Prelaunch: build a website Maybe not the first thing that comes to mind when building an app, but having a website opens a huge window of opportunities. Invest on SEO and SEM and drive prequalified users to your site, from where they can download your app. These high-intent users will elevate your retention rates if your app is up to the task. ## Prelaunch: choose an MMP Before launching the app, you need to make sure that is fully integrated with a Mobile Measurement Partner (MMP). It is fundamental that you collect data from your installs once your app is available on the app stores. An MMP is a growth tool, you will be able to collect all sorts of data from your installs, organize the data in a readable way and optimize your user funnel based on your findings. MMPs allows you to unify all campaign data across all marketing channels, both paid and organic, rightly attributing the installs, signups or purchases to every channel, so you can increase your ROAs by focusing on the more profitable platforms and discard the most ineffective ones. ## Prelaunch: Define your KPIs before the launch Reflect on what metrics are relevant to your app and business. This can be anything from acquiring new users, retention rate, registrations, lifetime value (LTV) and average revenue per user (ARPUT). After you have defined your Key Performance Indicators (KPIs), you can work along with your MMP in gaining insights and get a real sense of how your promotion is doing. ## Launch: your app is available in app stores Your app is up and running and users can download it finally! Now is the time to spread the word and follow your marketing plan. With over 4.3 million apps available in the Apple Store and above 2.9 million in Google’s Play Store, you probably should have allocated quite a significant budget to paid ads. Investing in organic traffic is equally as important, especially in the long term, but this requires more time and patience, while paid ads are the shortcut to your target audience. There are several traffic channels and depending on your goals you will invest more here or there, but in general you will probably end up considering the following ones: ### _App Store Optimization_ App Store Optimization (ASO) is about increasing your app awareness and your install rate in the app stores through keyword strategy, app store ranking, design of an appealing app store listing, good ratings, and reviews. But in such a saturated space, you might consider running App Store Ads to reach out to your audience faster and effectively. The two main channels are Apple Search Ads and Google App Campaigns: - Apple Search Ads work with keywords and the average CR for this channel is a mouth-watering 50%. - Universal Google App Campaigns operates with audience demographics and allows you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile sites of the Google Display Network. ### _Google Search — SEO and SEM_ Once you have the website live you should start working on getting your site listed in the 1st page of Google search engine for the relevant keywords for your app. This is called Search Engine Optimization (SEO) and will pay off in the long term if you are committed enough to your SEO strategy, giving you organic and high-intent users for free. You can reach out to them faster with Google PPC Search. Google Search Ads is one of the top paid channels because of the great quality of the users that brings, and you will pay only for those that click on your site. ### _Social traffic_ Social media is a must for app promotion. You should create your social media profiles some months in advance, post content regularly and, due to the natural saturation on SoMe platforms and the short attention spans of users, invest on getting a solid and decent user base through ads. Meta (Facebook & Instagram) and TikTok are the most popular social platforms, and they all offer app install campaigns. These campaigns work with demographics and interests; therefore, it is again very important to know very well who your target audience is beforehand. ### _Affiliation_ Affiliation might not be in your initial plans, but it is something that you should consider eventually, because affiliation’s growth potential can be unmatched. The main goal of running an affiliate marketing campaign is to drive big volumes of conversions. You decide on the payable events, which can be aligned with your KPIs, allowing you to pay only for relevant conversions. When you are ready to scale your user base go for an affiliate network with proved experience with similar apps to yours. Performante has been helping app developers meeting their growth goals for almost a decade, thanks to a global affiliate network of more than 750 connections across all countries, with daily granular-level optimization made by their in-house built algorithm. Do you have an app by chance and are you looking for a reliable performance marketing agency? [Drop us a line](/services#performance_campaigns) and let’s talk about your objectives! ### _Programmatic platforms_ Programmatic allows your app to be displayed on hundreds of sites, blogs, and media outlets relevant to your app, based on the same bidding and segmentation system the well-established platforms use. The difference is that installs and impressions can be significantly less expensive than on other channels, and your ROAs, thus, higher. There are tons of Demand Side Platforms (DSP) you can try. When choosing one check whether their features and inventory fit your goals and the niche of your app respectively. ### _Other ways_ We have mentioned the main channels, but fortunately we are not limited only to those. There is a whole world of different promotion channels out there you can explore. Some worth mentioning are: - Influencer marketing: influencers can be a powerful weapon or a bluff. Choosing your app ambassador can be tricky and might require an extensive search, since every influencer has a very specific audience and you need to look not only at the number of followers, but also the engagement rate. - Public Relations: very powerful ways of expanding your brand awareness with seemingly less conventional channels nowadays, are press releases, interviews with local newspapers, paid posts and guest blogging in the field of your app. - Referrals: the classic refer to a friend and get something in exchange should never be overlooked as it is one of the most effective word of mouth strategy you can have. - Apply for awards: getting your app awarded in different platforms will tell your potential customers that your app is of the highest quality and increase your chances of getting that valuable installation. ## After launch: analyse and optimize Even if you did extensive research on your audience and set thought-out KPIs prior to the launch, probably your target audience will be slightly different than you imagined and you your KPIs will be invariably changing along the way. The data you collect won’t fool you. When collecting data on user activity you should be measuring two things: your main goals and the micro-events on your app. This will give you an exact picture of your ideal customers and you will be able to give them what they want. Whether you check Google Analytics, your MMP or any other mobile marketing panel, you should try to have all data gathered in one place, instead of split across different platforms. This cross-platform marketing measurement allows you to give the right credit for the installs, sign-ups, purchases and other key events, to those channels that gave you the best results and ROAs, focusing on those and discarding those most ineffective, resulting in better ad spending and ROA optimization. In the beginning you will probably aim at installations mainly, but to build a healthy user base you will need to focus on quality rather than quantity eventually, since retention is crucial. Having a loyal user base is the key to success. ## After launch: antifraud solution Having an antifraud solution is something worth considering at some point. MMPs offer their own antifraud protections but there are also companies specialized on this. These firewalls will help you to pay only for what gives you real value, since false leads created by fraudsters to inflate campaign metrics will never convert into customers, wasting your budget and resources. Research gathered by Opticks shows that ad fraud will cause digital advertising losses amounting to $120 billion globally by 2023. This same research estimates that 45% of online traffic is sophisticated invalid traffic. In other words, investing in ad fraud prevention measures is another way of optimizing your ad spending. ## Last few words Investing in app promotion might not be cheap, especially if you don’t do your homework. Start with the right foot with a concrete marketing plan and clear target audience in your head, to minimize costs in the beginning and after you start collecting data, analyse it and optimise your ad spending on a daily or weekly basis: the more you do it the more value you will get for your money. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How to Take Beautiful Photos on Social Media > Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or... Dec 29, 2021\ Aleksandra Witkowska **Photography is an essential part of business communication. With photos (and graphics in general), we can communicate with customers, or current and potential employees, in a more personal way. We can show products, services, offices, benefits, and everything we want to boast about. A nice and well-crafted photo will grab the viewers’ attention and will encourage them to consume our content and stay with us longer.** **Here are a few tips that have helped me to take nice, professional photos. You can consider them for your company’s social media!** **Light** Light is the most important element when creating frames. You can have great equipment, good settings, and beautiful accessories, but it will be hard to get a good result without good light. I always try to take advantage of natural light. What helps me with product photography is to place myself next to a window (preferably obscured by a curtain, which is a diffuser of light. The light will be soft). If I am taking pictures of people in the office, I ask them to face the window. This way they are not hidden in the shadows, and I don’t have to brighten the photo too much when editing. Try taking a photo of the same subject next to a window and inside the office, where there is less access to light. You’ll see the difference in quality at first glance. And it’s the quality of the photos that we want to focus on. If you start paying attention to each step at the beginning, the final shot will come out perfect. I can assure you of that. **Tripartite** To make your photo catch your audience’s attention, it is a good idea to use the principle of tri-division. It will make it easier for you to take a technically correct photo. This is, by far, the most important rule in composition. Following it lets us place significant elements in strong points (the intersections). To do it, we divide our photo into 9 equal squares, using 4 lines. The intersections of the lines immediately catch the viewer’s focus. When taking photos of people, I always set the highest line at eye level. In product frames, you can also place the product in the middle. **Take care of the details** Build the scene consciously from the beginning. Think about what is the main subject of the photo. Is it the item you are selling, the employees, or the specific task they are performing? From this point on, you have a clearly defined subject. If you establish from the beginning what is most important in the photo, the viewer will know it too. Calmness will help you. And a steady hand or tripod. If you don’t take care of the right focus in the photo, it will not be fixed later. If the room is too dark or the exposure time is too long, the photos may come out of focus. It is worth getting a tripod. Then, you can be sure that your hand will not shake, and you will capture the perfect focus. When photographing people in the office, I always do a series of shots. Out of those 10 quick shots, there will always be a perfect one. Do you think I take them immediately after I arrive at the office? Unfortunately, no. First, I clean up the space, remove all the clutter in the background, random cables, cups, or unnecessary chairs. I set up tables, chairs, and sofas to make it easier for myself and my models. **This is only the beginning, but these basics are enough for you to start making beautiful photos for your brand. Take your time to think about your frame, choose the subject of the photo, make sure the light and focus work well… and shoot!** **I look forward to seeing your results. Remember I’m always happy to answer your photography-related questions.** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How your company can support young people in getting into the creative industry? > JustBrief — case study. So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re ... Jan 16, 2018\ Tina Toutounchi **So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re afraid that they don’t have enough experience? How can your company in a real way contribute to the education of the next generation? How can you give opportunities to fresh ideas, as well as to people who often know the youngest group of recipients of messages, advertisements or products better?** Performante along with mytaxi added a brick to the education of new generation by organising the JustBrief competition. It was aimed at students and young graduates interested in the marketing industry and consisted of creating marketing campaign strategy for the service mytaxi match. **Why did we organise the JustBrief contest?** We decided not to take part in the autumn edition of any job fairs — this budget we devoted to do something on our own, an unusual initiative that can bring better results and present Performante as an attractive, growing and youth-friendly company. And this is how the JustBrief was born — the contest co-organised with the real client, mytaxi, a real brief for the campaign and a real marketing strategy to prepare. We knew it was the kind of experience universities can’t provide to students. Although theoretical knowledge which young people gain during their studies is always useful, the real work in the agency, on the real market, with real competitors may be a big surprise. What’s more, we perceived JustBrief as a long-term activity. Apart from image-related effects, we have established a bond with 40 participants of the competition — people that cooperated with the agency for almost a month. **How did the selection of the participants and the contest itself look like?** The process of JustBrief consisted of following steps: 1. The candidates filled in the form at — for each of them, the form indicated the most familiar position within creative team: Project Manager, Strategist, Social Media Manager, Copywriter, Art Director; 1. After first verification of applications, we selected a group of participants and divided them into 8 teams. We chose those teams on the basis of the form filled by each candidate: apart from pointing the preferred position in the creative department, they had to answer various questions that checked which role they were actually best suited for. We also selected the participants not only by their answers and the position they preferred, but also by their place of residence: in the end, applications came from all over Poland. At the beginning, we discussed the form of applications: should contestants be able to register the whole team of 5 people or just one person — themselves? In the end, we decided that they should register only themselves, without the ability to create their own project group. We wanted it to be as true and genuine as the real life. Nobody joins new working environment with friends: people get to know each other on the spot and nobody has enough influence on the choice of the co-workers; 1. Selected participants took part in a strategic workshop run by Performante, as well as in briefing provided by mytaxi — their first real client; 1. The teams had to create a digital marketing strategy for the new feature of mytaxi — with the engagement of each team member and with a support of Performante’s Creative Department experts; 1. We also organised an open day in our office. This way, participants could meet their teams in one place, use the knowledge of various specialists and see how the agency works on a daily basis. We also gave them real-time feedbacks via e-mails and through our internal communication tool. **What problems did the participants have?** We wanted this initiative to have a substantial content — both for us and for the participants. These people came with real problems that they would not normally have when working as interns. It often turned out that they needed an external mediator, a meeting related to managing or motivating a team. We must say, we hit the name of the competition well. 90% of the teams did not focus on the brief: they created strategies for the brand, not service, concentrated on about 20 not related to each other ideas, instead from choosing one, a good one. They realised the task was harder than we have thought. Usually, as an intern, you support someone in their work, doing the simplest tasks for which your supervisor doesn’t have time. Here the participants were thrown into deep water, they had to take responsibility for the project themselves, for the team and for the customer’s satisfaction. **What did they fight for?** The prize in the battle was 10,000 PLN for the winners. Additionally, all participants got an opportunity to start an internship at Performante agency, in the marketing department of mytaxi or Business Insider — media patron of JustBrief. The great final of the contest looked like a real competition did by the client looking for a marketing agency. The teams presented their ideas in front of representatives of Performante, my taxi, Business Insider and all other participants. After all, the first place was taken by the “WRobota” team from Wrocław. The campaign concept presented by them was supported by a thorough analysis of the target group as well as an innovative idea. At first glance, it could be seen that the group was very well integrated during the competition and it was certainly an important factor in their pace. **What was the effect? Was it worthwhile to involve so much resources in the organisation of JustBrief?** Of course, just in terms of recruitment, it would be easier to post a regular job offer. However, JustBrief was an employer branding and image branding project. We didn’t collect CVs and we didn’t check each participant during the competition by looking at them as our future employees. We wanted JustBrief to be the real competition, not a complicated and demanding recruitment process. What’s more, we were mainly in touch with project managers who were responsible for their teams. Thus, we weren’t able to see how every single team member really involves in his or her work. Still, if someone wants to join us for an internship, we believe this person would have a chance to quickly implement and engage: in the end, this people already know our company, office and even the team. Also, in the future, they may find themselves in agencies or internal marketing departments. So, for the participants it is also a great networking benefit: they might work or cooperate with each other (and with us) in their professional career. _“Yes, we had to involve many resources and yes, just by counting man-hours, an average CFO would kill us, but still it was a one of a kind opportunity to step inside the young generation’s world and see how they think, create and execute. Especially if the brief and the product is aligned with their entourage. The output is unbelievable. WRobota team, even at the early stage, presented complex, wide and authentic idea that, together with our team, was crafted to something bigger. Can’t wait to launch it and see how this simple idea resonates between people” says Adam Borczyński, Head of Creative of Performante._ We strongly believe we helped those students and young graduates make their first steps on their career paths. Practically speaking, it looked like we have accepted up to 40 students for an internship. Even better: they were responsible for their own project, thrown into deep water. They could get to know the job not only by the position they chose — they had the chance to cooperate with various agency specialists: _“Our knowledge of the creative industry was quite general. We already had some knowledge about it, but it was not supported by real activities. We did not have specific and specified expectations, it was rather a vision of our work, or what we want to achieve and what to learn. We did not know the exact mechanisms of action or the creation of a marketing campaign. Taking part in the competition allowed us to work on a real project under the supervision of specialists, which largely enabled us to develop knowledge about the creative industry. Our entire team was fascinated by the way of acting, building and developing the project. The very specifics of the work suited us well and allowed some of us to decide on the path of our future professional career. Considering all the factors, the biggest challenge in this industry is to face an invented project with a grey reality. You can have great ideas but you often have to make concessions and adapt to changing expectations.” says Olivia Ciupa, Project Manager of WRobota team._ It was also a very big test in terms of trying to “recruit” and prepare an “onboarding” for so many new people. In the following years, we plan to employ more or less as many people as we accepted for the competition, which is why it was a very important exam for our communication or onboarding processes within the teams. The competition also met a very important team building function for Performante employees — the whole company, all departments were involved in its organisation! Moreover, our employees came to the HR room and asked about the number of applications, work progress or final projects. “_Working with Just Brief teams reminded me how important the team work actually is. I’ve noticed it both in case of our contestants and our Creative Division. We were discussing the ideas, thinking about possible solutions and getting excited about the results of the competition. It was definitely something we want to repeat in the future!_” says Natalia Trębicka, Copywriter of Performante. We also learned some important lessons on how to talk and work with young generation. Expectations are getting higher, young people expect commitment, professionalism and at the same time many benefits, great atmosphere and partner relationships. Constant feedback is strongly expected by them, but to be well received it must be very constructive and directed to further, appropriate actions. Companies which won’t consider those aspects and won’t start to implement a correctly innovative approach to recruitment and onboarding processes may feel the full magnitude of current situation on the labour market. The new generation dictates the conditions and decides where to stay for a longer time. As Performante, we feel we’re now more prepared for those candidates. Other related [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) #### [Creative Employer Branding: case study by Performante](/blog/creative-employer-branding-case-study-by-performante/) [Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ...](/blog/creative-employer-branding-case-study-by-performante/) [Tina Toutounchi\ Jan 23, 2019](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/creative-employer-branding-case-study-by-performante/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How your FAQ page can help on SEO and Content Marketing strategies > Many websites have a Frequently Asked Questions Page. This page is important in order to answer queries your potential and current customers ... Oct 24, 2018\ Isabela Hatem **Many websites have a Frequently Asked Questions Page. This page is important in order to answer queries your potential and current customers have. It is also great in terms of saving your client support team’s time.** Moreover, the FAQ section is also relevant to help converting visitors into customers, since users can give up on adopting your product or service without even contacting you. Hence, an FAQ page allows you to show how you can help that user with the solution provided by your company. Now that you already know some of the reasons why you should have the Frequently Asked Questions section on your website, **check out 6 actions to apply in the FAQ page to positively impact your Marketing strategy**: ## **Use your business keywords** FAQ pages are a great opportunity to use your keywords, both head-tail and long-tail. Using the right terms along with a good content will allow your FAQ page to normally rank on organic results in Google and other search engines. It is important, though, to have in mind that the topics you write about should be relevant to the user and also be naturally related to your business. This way, the use of keywords is going to be legit and will fit not only in the questions, but also in the answers. If you still don’t know exactly what keywords are important for your business you can check what your competitors rank for and also how are the search volumes for the main keywords related to your business. You can use a tool like [SEMrush](https://www.semrush.com/?utm_source=Post_Isabela_Hatem). After some time, you can check your keywords list again, edit and optimise it. ## **Adapt the content for social media** With the questions answered in the FAQ section it is possible to create content to be shared in Social Media accounts. Having more relevant material helps your Social Media strategy in terms of brand awareness, authority and other factors. You can, for instance, create series of posts with one answer each and thus educate and also engage your audience. Although Social Media links do not impact directly on organic results, they are relevant for SEO, since the links drive people to your page. Once the users are on your website, if they find the content relevant they will stay longer and it is good in terms of SEO. Furthermore, if you have the user on your page, you are already one step closer to make them become a customer or, if they already are one, you can take the opportunity to keep, educate and work on their loyalty. ## **Create links to your blog** Many of the answers you will have in your FAQ page can be developed and explored as a deeper content. Having this in mind, you can create blog posts related to the subjects and you can add in your FAQ answers links to these blog posts. Just like that your FAQ page is also helping your Content Marketing strategy! The benefits of linking to your blog and other internal pages are many: you will keep the visitor longer in your domain; they will be satisfied that you answered their questions with extra details; you will save time from your customer support team; you will show that you have knowledge on what you do; and you can also drive them to other stages of the customer journey. ## **Differentiate yourself from your competitors** Analyse your competitors FAQ page. Check what you like the most and what you believe it could be improved. Also check the keywords they are ranking for in that specific URL and where their traffic comes from (for this you can use [SimilarWeb](https://www.similarweb.com/?utm_source=Post_Isabela_Hatem)). Make sure your FAQ section is exceptional and better than what you see from your competitors! ## **Make your FAQ page less boring** Why having a boring FAQ page when you can do something nice and memorable? You can still have the traditional questions and answers in your FAQ page, but why not to try something different too? Here are some ideas: You can have images, GIFs and videos. Other formats (and not only text) will help your SEO strategy, and you will also gain your user’s fondness. What if you also find a more comic, amusing or entertaining way of replying the questions? Maybe your FAQ page can even go viral, who knows!? ## **Analyse and optimise it** It is important to analyse and optimise all the pages of our website including the FAQ section. If you have a heatmap tool, like [Hotjar](https://www.hotjar.com/?utm_source=Post_Isabela_Hatem), it is possible to check where your users are clicking more and where in the page they spend more time. Also it is essential to have an analytic tool like [Google Analytics](https://analytics.google.com/?utm_source=Post_Isabela_Hatem), so you can check how long the users are staying in your page and where they come from: social media, organic search, direct traffic, referrals and so on. Those analysis from heatmaps, analytics and other tools you may have will help you with insights to optimise the page. You can probably realise now that the FAQ section has a lot to offer and should be used as part of your Marketing strategy. So get to work and start now improving your FAQ page! Please leave your comments here and let me know what do you think about this topic! ;-) Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # IGTV: yet another gadget or YouTube killer? > Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ... Jun 25, 2018\ Adriana Bąkowska Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application, which allows you to add and watch videos lasting up to one hour. Is this the next revolution and death sentence released on YouTube? The last two days have shown that the market reacted quite well to the new project. Facebook’s stock went up and comments are mostly positive — though still cautious. The application itself still seems to like users sniff with new functionalities. But what can we already say about IGTV? 1. It’s clear that Instagram wants us to **spend more time scrolling** on it. In 2014, users spent an average of 21 minutes a day on Instagram. Data from last year show that people under 25 spend there 32 minutes, and those over 25–24 minutes a day. And this means growing advertising revenue.\ It is BTW interesting when we recall recent Instagram’s announcement on the functionality that will allow users to check how much time they spend using the application. 1. Instagram finally has a chance to enter into **more substantive video content**, mostly reviews — so it is certainly a tip of the hat to the professional influencers. If IGTV meets their expectations, they may slowly begin to move away from YouTube. But… 1. **… The end of YouTube is exaggerated**. Recently that channel has professionalized significantly. Its 4k movies, if watched on the TV screen, look better than many television productions. IGTV will attract a different type of influencers, who will use it to promote what they currently post on Stories: lifestyle, events, highlights, Q\&A, LOLcontent. Those who care about a good video content rather than ‘talking to the camera’ will stay on YouTube. 1) **When it comes to desktop and horizontal video** things are pretty similar. It’s a bit too early to get ready for a funeral. OK, ‘team vertical’ and ‘team mobile’ were enforced but in my opinion IGTV won’t be a drastic change-maker. Somehow I don’t believe we will start to watch vertical TV soon ;) 1) **The music industry** gets a completely new, interesting and interactive tool. How to use it? Will IGTV now become the main channel for the promotion of clips, and an alternative for YouTube or maybe even its successor? After all, 10 minutes is a lot of time for creatives and musicians to manage. Is IGTV a mobile video revolution? Probably not, although it has a good chance to change the industry, primarily the influencers’ market. However, I do not expect the geomagnetic reversal of Earth. But — time alone will tell. Other related [Read more](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) #### [Like Human to Human. Watch Performante’s Employer Branding Campaign](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest spot, Performante ...](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Adriana Bąkowska\ Jul 18, 2018](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Read more](/blog/like-human-to-human-watch-performante-s-employer-branding-campaign/) [Read more](/blog/where-you-re-headed-linked-in/) #### [Where you’re headed, LinkedIn?](/blog/where-you-re-headed-linked-in/) [As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ...](/blog/where-you-re-headed-linked-in/) [Natalia Trębicka\ May 28, 2018](/blog/where-you-re-headed-linked-in/) [Read more](/blog/where-you-re-headed-linked-in/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Increase in demand for anything that helps passing time > According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ... Apr 27, 2020\ Performante Bruno Iglesias, Head of Performance **According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far from reality, no one has expected that the situation would take such a turn in favor of the digital advertising industry. Check our conversation with Bruno Iglesias, Head of Performance at Performante, in which he talks about the most visible trends that the ongoing situation brings to performance marketing industry.** **We’ve been functioning in the pandemic situation for a month already. What are your main observations? How the industry reacted?** Internally, it’s definitely harder for the team to collaborate at a distance, but I think the industry is a digital one by definition and, therefore, cooperation with our external partners continues as smoothly as it ever was. The general impact is that everyone, from publishers to advertisers, has to work faster because the market is flooded with demand. But the nature of the work is the same. **It is only a quarter into 2020, so not long ago the whole industry was making predictions for that year. How this year was supposed to be like?** We expected another good year for e-commerce, with an increased participation of the social channels — “shoppable” posts, messaging, micro-influencers, niche social outlets… all of these are on the rise. Of course, we should not forget about subscription-based services, such as VOD platforms, that continue to grow in popularity. Speaking specifically about the video-on-demand universe, the market gets more dynamic by the year. We have seen the birth of different streaming services over the past few years and the shift from cable to wifi has become the standard. All of this translates into challenges for the advertising industry, but challenge breeds improvement and so 2020 is supposed to be a year for diversifying and bettering promotional strategies. **Coronavirus outbreak came unexpectedly and the whole marketing industry had to adjust. After almost a month of the ongoing situation, you might already have some observations.** Sadly, the effects of the pandemic have a crushing impact on many businesses, but many online verticals have been lucky enough to see their volumes grow as an effect of social distancing and the lockdowns. There are reports pointing to an increase of 50% on consumption of online news by millenials and of over 30% on online shopping. We see also an increase in purchases of streaming entertainment as high as 82%. **Are there any important trends that you observe right now?** Clearly an increase in demand for indoor activities — anything that helps passing the time while staying safe. **Any particular examples?** As we work with 100-percent online products, we are seeing an increase in demand for the past month, with so many people at home looking for movies, series, home workouts, relaxation techniques, and language courses to pass the time, all of which we promote as subscription-based services. It’s got to be way harder for other businesses, even online ones but reliant on an offline deliverable, such as e-commerce. Big players suffer less from it — and often even boost sales — but think about the small online stores that depend on external warehousing, sourcing, and shipping services to fulfill their orders when most countries have strict rules on transit at the moment. **Do you think that we will be able to learn something from the ongoing situation? Will it have a long-lasting impact on the performance marketing industry? Maybe some priorities are shifting right now?** For sure. I believe big parts of our lifestyle are subject to a change after this situation is passed — in our work dynamics, office space, shopping, and entertainment activities, to name a few. But, in the performance marketing industry specifically, I don’t expect any dramatic impact other than the naturally increased standards that stay after companies go through such a period of more intense competition. I hope we all come out of it with something we have learned. **How will the industry look in the upcoming months?** We will probably need to get used to not-so-high levels of demand again but, as I mentioned earlier, I don’t think this crisis has a shifting impact in the performance industry, which takes place essentially in a digital space and didn’t see its paradigms change over the past few weeks. I do hope that all industries that are experiencing growth in volumes during these times also show a development of its best practices and come out of it more mature and professionalized. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Intercultural business communication in affiliate marketing > Digital marketing may be perceived as a natural progression of evolution of traditional marketing. It is being developed together with a constant progress ... Oct 25, 2018\ Małgorzata Lańska **Digital marketing may be perceived as a natural progression of evolution of traditional marketing. It is being developed together with a constant progress and establishment of electronic devices, software and of course the Internet that allows marketers expansion with new possibilities in both digital and undigital world. Internet marketing has been created by people to connect people, especially when it comes to affiliate marketing and networks. All of these terms means that real community working behind marketing related processes is truly dedicated towards predefined goals. And all of them need a proper communication to exist and collaborate.** Working as affiliate or account manager is actually based on maintaining business relationships with partners and preserving value of appropriate, stable communication. If you have ever worked with another person, you certainly experienced miscommunication. Have you ever tried to understand where the misunderstandings come from? There are many factors that can make our communication far from smooth and perfect: language, attitude, perspectives, basic knowledge, beliefs, values, social status and environment. When we combine all of these elements together we will receive scientific definition of : “**culture**”. So, what culture has to do with business? Our cultural background can be more or less visible even in business situations and it can create something that we call **cultural barriers**. Our main goal is to overcome them, and it is not as hard as it may sounds. **How to communicate with somebody who has a different cultural background?** To answer this question, we need to understand what exactly **intercultural communication** is and how it is applied to the business world. **Intercultural (or cross-cultural) communication** is an exchange of information between individuals who are different culturally. Of course, many cultures have similar cultural characteristics that makes understanding each other easier and communication more efficient, but there are also divergent ones that may cause big and troublesome miscommunications. The most important lesson is that each of us has to learn to not to fear differences, but instead try to understand and accept them. The biggest enemy here is ethnocentrism — perceiving other cultures as inferior to ours. Once we overpass customs of one’s own culture we can not only improve our communication skills, but also start making business in more efficient ways for both sides. This is also a part of being professional. We all heard **stereotypes** created over some cultural behaviours and people. It is highly dangerous to fully believe in them and generalise but with an appropriate approach, some knowledge and understanding, can be treated as useful information and can help us in communication process. Let’s try with some simple examples: Imagine having a business meeting or a video call set for an exact hour. There will always be people who will be there even before the meeting starts. Other will come right on time and some participants will join quite late. Somebody will not even appear without informing you in advance. What if every person who was supposed to attend the meeting has different background culture? Time is an abstract and feeling of time is cultural. That is why some cultures we call monochronic time cultures and some polychronic. People raised in the monochronic time cultures are time-oriented. They check their watches, they try to go with the schedule, plan everything on time. On contrary, like in some Latin American countries or Middle East you may not see many clocks on the walls. Pace of life is different and not everything must always go exactly with the schedule. Next time when you schedule a call, meeting or even a chat, think about both sides. It is always good to find some compromises. Here is another example of cultural differences: You are in the middle of negotiations with your partner who is extremely interested in your offer. After long talks the two of you had an idea what needs to be done close the deal. Your partner says that he needs to discuss this matter with his superior and will get back to you soon, but it does not happen. At least not as soon as you expected. In collectivistic cultures that exist in Asia for instance hierarchy in business is one of the most important values. The person who was involved in negotiations might be responsible for this part of the negotiations, but last word belongs to his supervisor who is in power to decline or accept the deal. In Europe and United States the hierarchy at workplace may not be so visible due to low-power distance kept between the people. Approach is more direct and individualistic. Good will, politeness and helping attitude are some of the keys in intercultural business communication, but not putting too much pressure. Try to find some balance, so both parties can feel comfortable and positive about the communication. If you succeed here, you have also big chances to succeed in making business together. Next time when you are approached by a new potential partner, you can try to think about it as a new business challenge also in terms of training your business communication skills. Here are the **7** **final tips to improve your intercultural communication**: **1**. Always try to be open-minded, kind and patient. Being respectful is the key to the positive communication.\ **2**. Practice listening and observing. Do not monopolise the conversation or interrupt. **3**. Try to speak slowly and clearly. The same with writing — write clearly and be direct. When you have any doubts try to paraphrase.\ **4**. Never laugh at somebody or disregard him/her in any way, because there may be some cultural barriers.\ **5**. Try to explain the matter if somebody has any lack of knowledge about the topic, it will be appreciated. **6**. If there are too many misunderstandings, do not get upset or react emotionally. It will only leave a bad impression and make conversation harder. **7**. Enjoy it! For me Internet Marketing and working in affiliation will always be about working with real people and creating business and valuable connections with them. I have always found it fascinating. We need to remember that our mission is to create a modern globalised workplace for everybody. It may sound a bit utopian, but it does not require more than a try of understanding and sometimes a bit of patience. What is more, it is happening now. We need to remember that we are also perceived differently by each person we speak to. We should set it as a goal for both parties to take care of communication for the sake of creating good business culture and hopefully good cooperation that brings demanded and expected profits for both sides. “**Culture is communication and communication is culture**” — even or especially in terms of the international business world. Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Is performance marketing for everyone? > So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ... Nov 28, 2017\ Maria Dulnikiewicz The popular belief is that performance marketing is a very well-known concept. When I look at my Clients and Traffic Providers, I can see that everyone understands this notion slightly differently (and, in some cases, mis-defines it). This results from very different methods of “practising” performance marketing and the need to approach each campaign very individually. Let’s make it clear: performance marketing is about activities aimed at generating specific actions (e.g. lead, sales, getting users to subscribe to a newsletter). In the performance model, the client pays ONLY for these actions, so from the business point of view it would seem this is an ideal model that involves absolutely no risk and will stimulate the business only positively. But is this really the case? Can performance marketing in fact only bring benefits regardless of the actions taken, type of campaign, or the product/service category? Performance marketing is about extensive activities divided into several stages. Depending on what kind of actions are to be generated, we define target groups. Then, we prepare the strategy and communication. After that, we search through relevant traffic sources in order to produce desired interactions. This means that we should expect a huge amount of traffic at the very first stages of performance activities. **The more we search, the greater the chance for success.** At following stages, we focus on the portions of traffic that generate the desired actions. Even if the user did not complete the registration, but visited our landing page, we already have something to work with. Through this selection and elimination of ineffective sources, we choose the target traffic to focus on. Through a variety of A/B tests (creatives, landing pages, formats, main claims, etc.), we choose the best combination of all elements that are important for the conversion. **The optimisation combines the operation of an algorithm with manual modifications of the person who is responsible for delivering specific campaign results**. This two-level analysis allows us to achieve the best results and get defined actions at the assumed cost. Are there any campaigns, then, for which performance will not be the most appropriate solution? These are some cases that are not necessarily suitable for pure performance activities: 1. **The campaign is too niche**. If a product or service focuses on a very narrow target group, we will probably not find it by mass searching through the whole available inventory. At best, these searches will bring “some” results, but the time necessary to reach our group may be too long and too expensive for traffic providers. The lack of interaction in a niche campaign gives it a low priority and takes it much longer to reach its target audience. Furthermore, a campaign without positive prediction usually gets lower quality traffic. Niche campaigns benefit more from customised solutions combining various activities aimed at our narrow target group. In many cases, direct activities are much more effective. For example, if we’re looking for restaurant owners in Warsaw we will probably get their information much easier by contacting them directly to explain our idea and present its main benefits, rather than by sending an email with the landing page inviting them to join our application. 1. **Your target group will never make a purchase by clicking on the ad**. Let’s face it: not everything can be sold on the Internet. There are goods and services (especially those more expensive, premium ones) where the decision-making process takes quite a long time. A marketer who promises to sell a luxury apartment by having a beautiful and responsive landing page is certainly a huge optimist, but also… just a dreamer. Performance can support such campaigns, but mostly in order to obtain contact details of prospective customers who should then be handled by competent sales agents. And this should be done in person. 3. **Your target group does not regularly visit Internet websites**. Over 25 million Poles actively use the Internet (worldwide: 50% of the population). On average, we spend about 6 hours online! These are impressive numbers. However, this is not the whole population. If you are looking for 65+ women to whom you would like to offer a foreign language course, you are more likely to reach them through other channels, rather than by displaying ads on popular Internet websites. On top of that, if you are looking specifically for sales, you should also know the limitations of certain target groups when it comes to digital payments. 3. **Your infrastructure is not ready for performance!** This may sound surprising, but many companies are only now starting to conduct their business online (a good example here may be global trade, which has a hard time responding quickly to changes and adjusting to selling online). In order to be able to support your sales with performance, you must first plan all potential acquisition volumes, estimate the costs of launching the new channel, foresee back transactions (for sales), and prepare to handle additional users. Another important element of online activities is how much traffic can a given platform handle (according to the principle: performance searches huge amounts of online resources, thus providing great volumes at the first stage of activities), as well as anti-fraud protection. In this respect it is best to use an experienced agency that has the right technology. Performance solutions may still be used in the cases presented above but these campaigns will certainly not fully utilise the capabilities of performance algorithms. A good idea in this case may be a test hybrid campaign, or pure performance supported by more “standard” activities, e.g. PR, word-of-mouth marketing, AdWords and the like. Testing performance solutions is practically cost-free, which is a great benefit. Therefore, I totally recommend using test campaigns for projects that have good ideas, concrete concepts and the right technical capabilities. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) #### [How to prepare for your performance campaign?](/blog/how-to-prepare-for-your-performance-campaign/) [New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch ...](/blog/how-to-prepare-for-your-performance-campaign/) [Łukasz Niemiec\ Jan 8, 2018](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/how-to-prepare-for-your-performance-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) #### [5 Things You Should Ask Your Performance Agency Before Launching a Campaign](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [carlomarti\ Dec 15, 2017](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) [Read more](/blog/5-things-you-should-ask-your-performance-agency-before-launching-a-campaign/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Is social media beneficial? First steps in your career as Social Media Manager > Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities ... Oct 10, 2018\ Dawid Niewdana **Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities. Such positions becomes more and more popular, also in Poland. Below you might find some helpful advice if you are serious about involving into the recruitment process for a such position.** Are you familiarised with Facebook, Instagram or Pinterest? Would you like to unleash your career and stick yourself to social media? Don’t you have a clue about the questions recruiters can ask you during an interview? More and more companies look for experienced specialists who will take care of all their current social media channels (and launch new ones). However, there is also some space for newcomers and self-starters in this business. You can learn how to manage social media accounts and businesses frequently offer such possibility by looking for juniors or interns to their teams. What types of questions you might expect during an interview and how you can handle them, if you are innovative but without many years of experience in the business? - **What for can you launch a campaign on LinkedIn?** Thanks to that question a recruiter will find out whether you are able to identify: (1) the users of a specific social media platform and (2) business goals of any campaign launched there. Do LinkedIn users seek on this platform the same content as people using Facebook or Instagram? Does a campaign has to only boost the sale? A recruiter can ask you about different, not so well-known as Facebook platform. That is why it is worth knowing at least users’ profiles and potential purpose of different channels to be fully prepared. **What media do you follow to keep your digital knowledge up-to-date?** Each day in digital marketing world can turn the whole business upside down. To follow all the changes (even the smallest ones) check popular websites -both Polish (eg. [www.wirtualnemedia.pl](http://www.wirtualnemedia.pl/)) and worldwide ones (eg. [www.socialmediatoday.com](http://www.socialmediatoday.com%29/)). - **How do you understand influencer marketing? Provide an exemplary campaign.** Influencers can be followed by hundreds of thousands of fans and their impact is priceless. According to people who cut their teeths on digital marketing, influencer marketing is one the most efficient way to increase the brand awareness. You will have no trouble finding an example of such campaign as many brands cooperate actively with well-known people. Consider different issues: why did they choose this specific person/group of people to promote its products/services? What was the target audience? What channels were used and why? - **Imagine you are a community manager in one of the biggest clothes company in Poland which CEO’s made a reckless statement. Facebook users comment (negatively) all content you post on company’s fan page. What do you do?** Social media fires occur suddenly and can be unpredictable. Sometimes their cause is the irrational steps the company has taken. However, employees’ activities in the digital world is crucial as well. As a community manager (or a person who runs company’s fan page on a social media platform) you are the tip of the spear. How would you respond to an avalanche of negative comments? What would you do if you were unable to leave even a small explanation to all of them? The right way might be to investigate a few such cases, including one with all the details how company handled accusations and what words they used to settle down the situation. You can also find expertise on the Internet, including articles covering the topic of crisis management in social media. Aside the questions mentioned above, a recruiter can ask you to complete a specific task. Social Media Manager is responsible for making publishing content and for doing it fast. That is why it is worth to practice your skills in writing short and engaging notes. Running campaigns in social media is based mostly on statistics — familiarity with Excel might be a great asset as well. Each recruitment process can be slightly different. However, the questions (and the tips how to answer them) described in this article will help you expand your knowledge about the industry. Having all this in mind, start looking for a job and launch your professional career in social media! Other related [Read more](/blog/where-you-re-headed-linked-in/) #### [Where you’re headed, LinkedIn?](/blog/where-you-re-headed-linked-in/) [As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ...](/blog/where-you-re-headed-linked-in/) [Natalia Trębicka\ May 28, 2018](/blog/where-you-re-headed-linked-in/) [Read more](/blog/where-you-re-headed-linked-in/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Laughing sells > Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ... Jun 3, 2020\ Performante **Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories, catchy phrases, and tailor-made slogans require quite a set of skills. And have you ever thought about the differences that working in different languages brings? Check our conversation with Marta Pelska, Senior Copywriter at Performante who talks about looking for inspirations, nourishing a creative mind, and things that make her cringe, in the most riveting way.** Marta Pelska, Copywriter **So, what’s that fuss all about? What do you actually do?** I am a copywriter. Or, given my experience, copy-all writer. It’s started when I was a student and frankly, I don’t know any other way. Or maybe it’s just an excuse not to grow up entirely? Anyways, my life up to date has been all about writing, scribbling, making up stories, occasionally rhyming, and playing on words. And I hope I’ll keep it that way. **I suspect that it is impossible to be creative 24/7. Where do you take inspiration from? Do you have any tricks?** No, why? :) But to be honest, it’s very hard to leave your work, when your work somehow lives inside you, as it’s mostly brain thing… There’re many ways to exercise a “creative bone” and for each person, something different will come in handy, but these are the most obvious: 1. Be en vogue with everything that’s happening in the ad world — trends, tendencies, and newest campaigns. 1. Feed your mind both with “good” movies and movie junk (worked well for Quentin Tarantino, didn’t it?). 1. Observe what’s going on in the area of your mother tongue; for example, by following the annual contest for the most popular Polish word among youngsters, by reading a lot of forums and comments in SoMe, etc. 1. Listen to people. Who knows, maybe in someone’s funny remark about something or family anecdote randomly passed at lunch you’ll find a spark for your future copy? 1. Exceed writing abilities constantly… writing. Do not narrow your specialization to copywriting only, because soon you’ll feel like a hamster in a cage. Try different forms and styles. Try to rhyme. Write a song. And please, please, please, have fun with that. **Trends are present in every area of our lives and marketing bases on them as well. Do you believe that right now there are any prominent trends when it comes to copywriting, creating content, and playing with words?** I think there are at least two layers of trends in copywriting right now. First concerns the profession itself, the other is about the writing techniques. As for the first, we can observe that there is a strong need for copywriting specialization. Before, there was just an ATL copywriter and BTL copywriter; now agencies are looking for SEO specialists, “social media ninjas”, “content kings” — generally people, who not only “write” digital, but also “think” digital. With the pandemic, there will be an increasing demand for digital copywriters in e-commerce, as shopping may become a thoroughly virtual experience. As for the second layer, there’s a claim for a popular beer, that uses, among other words, the first syllable of the product’s name (Chce się Ży- piwo Żywiec). It was cool and creative when it came out, and opened many interesting meanings and ways to play with the content. But then, many followed this pattern: a popular newspaper, brand for mineral water, other beer… and making a copy of the copy is what a surprise, just a lazy approach. Another tendency is getting back to good ole’ play on words, we’ve observed it with my workmates in many latest EB campaigns and I am not sure I liked it. I mean, when a beauty store released a series of layouts, they were witty and neat, but when the others followed, again, felt a bit forced and plain. Just to be clear, I have nothing against play on words, I am rooting for a campaign of a job portal, using names of cities and streets to create sentences with funny (yet real) reasons why one should look for a new job. The idea was laying on the street, so to speak. But again, if there’s just a play on words without any backbone of insights and observations, it is just a fleeting pleasure soon to be forgotten. **How copywriting changed over the years? Do you believe that right now we are “more digital” also in that aspect?** Hmm… it’s hard to grasp almost two decades of copywriting briefly, but I think that if language changes, so does copywriting. Those changes are especially palpable in the content copywriting, which is the closest to the “living”, informal speech. But I enjoy it, as there are more neologisms, bold and creative use of language, sometimes on the border of the norm and a good taste, as sometimes said neologisms are mimicking profane language — hence “mentolnięcie” and “zapachnisty”, but… It’s good, it means the language evolves. What else? I really enjoy the presence of the RTM phenomenon in social media, it’s like a social barometer and proof that brands can at least try to get closer to the consumer’s heartbeat. And yes, I do believe, that laughing not only saves our lives but also… sells. **You are working in three languages — Polish, English and Spanish — is working in another language different than in your native? Is it challenging or maybe it gives a perspective that comes in handy? Can you point out what do you especially like about each language? Is there one that you especially like to work with?** I wouldn’t go so far to say that I am working with Spanish, I’m more in the process of dusting off this language, as I left it hanging almost 10 years ago. But getting back to the question — each language has both its beauty and its harsh side. For me, Polish is really hard in terms of creating puns, but at the same time, great for epic story-telling, big body copies… and dialogues. English, on the other hand, is more synthetic, you can say more with fewer words and it’s made for generating puns and quick come-backs. Spanish is tricky — seems to be very easy, but when you start digging, you see it’s easy indeed, but to make a fool of yourself:) But hey, it’s totally forgiven, while its melody and rhythm are unique and beautiful. Of course, I am no language expert, that’s just how I feel, facing tasks in different languages. **Now let’s talk future for a bit — do you think that nowadays the brands and companies should turn to more global ways of communicating — using standardized slogans for every market and sticking only to English which obviously becomes the language of the digital era, or do you believe that there is still power in the regional touch?** Let’s be real, English is already everywhere. Global brands use their claims in different countries, English vocabulary is “penetrating” local copies and claims. It’s not a sudden trend, it’s an increasing tendency. I think that there will always be an inclination to English, because of social media platforms, and because, well, “Think different” sounds better than “Myśl inaczej”. Personally, I’m all for having fun with languages — mashing them up and finding new meanings. It’s like alchemy, you know? I believe that each language is a fluid material we can mold and explore its new possibilities. It was applied more than once in literature, for example in “Clockwork orange”, so why not apply it in advertising? **Can you point out some good practices?** There’s so much commercial clutter these days, that it’s easy to overlook a real gem. But what I really liked and what got imprinted to my memory, even though it was last year, was a social media campaign for Polish vodka. It played with the idea of “socializing” in the more traditional sense. The whole campaign was called “social table” (“stół społecznościowy”) and mocked social media a bit, comparing face to face meetings with virtual ones, but did it with gusto and rare kind of wit. I really marveled at how ballsy that was to mock the actual platform they were using, and how they were able to omit all the legal problems with advertising alcohol. Maybe because vodka served more as a background for the idea? Anyway, judging by the reactions, the reception of the campaign was rather enthusiastic. **And what makes you cringe?** Oooh, you’ve opened a Pandora Box with this one, there’s a lot of stuff. But first, let me diversify because there’s a good cringe (a cringe which is deliberately used, hence Budwiser’s “Real men of genius” series of ads that makes you laugh despite cringe-y men depicted there) and a bad cringe. The latter, to name the few: shamelessly sexist adverts (yep, no matter how “woke” we are, they’re still there and going strong), brands brainlessly using youth slang to sound cool (while they don’t), claims that rhyme, taking a popular song and replacing original lyrics with CTAs, absolutely ALL radio ads for medical products and health supplements. Also, as a mother of a 4-year kid, I hate all the ads that try to convince me about chocolate cream packed with palm oil and glucose syrup being a wholesome meal and a good start of a day. I mean, have you ever seen a kid with a sugar rush, people? Run for your life! I’d respect those brands much more if they went with brutal honesty and real parental insights. Imagine calling the popular milk sandwich “the ultimate bribe you can give to your children to make them eat the broccoli”. That would be something! Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Like Human to Human. Watch Performante’s Employer Branding Campaign > Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest spot, Performante ... Jul 18, 2018\ Adriana Bąkowska **Is it easy to truly be yourself at work? Do we still need to divide our life between before and after 5 p.m.? In its newest** [**spot**](https://www.youtube.com/watch?v=6aZJ1wETLeA\&feature=youtu.be)**, Performante proves that diversity and authentic personality are not only empty slogans. The message is clear: be proud of being the real you — even at work!** The campaign fits into the world’s growing HR ‘Human to Human’ (H2H) trend. As Employer Branding expert Tina Toutounchi says, it’s all about a partner style communication as well as creating an individual relationship so that a worker doesn’t have to wear any mask when entering an office. He or she can talk about his/her interests, opinions and habits enjoying full acceptance of a team and people in charge. For this person work-life balance lasts 24/7 — even at work where he/she can really share all passions with colleagues. At the same time the company attracts the most interesting personalities, helps them to develop and forms a loyal and creative team, benefiting at the same time from their out-of the-box thinking — Tina Toutounchi emphasises. She says that her digital agency considers its workers as the best ambassadors. ‘They support us on every Employer Branding activity — even the craziest one. Well, they also want not only to work with the top specialists but build a great team, in which members fit the organizational culture. That is why employees of Performante showed their real personalities, hobbies and passions in the video. Some of them may look quite surprising — for example cosplay which is wearing costumes and fashion accessories to represent a specific character’ — Toutounchi explains. She added that Performante’s new members can definitely expect a real mixture of diversity and multiculturalism. **Quite an Employer Branding** The energetic video is not the only Employer Branding action that has been recently undertaken by the agency. The company has also created a Performante University — a special educational program that lets workers choose and take some interesting courses and workshops at the most prestigious institutions such as the Universities of Harvard and Berkeley. **About Performante** Performante is a digital agency present in 130 countries all over the world. It currently employs 50 employees of 8 nationalities including Polish, Brazilian, Spanish and German. As it manifesto ‘Design, scale up, predict your future” says, the company’s core activity is building comprehensive brand strategies, designing digital products and services, scaling them up and predicting their financial future based on own analytical tools. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/you-can-get-attached-in-any-reality/) #### [You can get attached in any reality](/blog/you-can-get-attached-in-any-reality/) [The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ...](/blog/you-can-get-attached-in-any-reality/) [Performante\ Jul 14, 2020](/blog/you-can-get-attached-in-any-reality/) [Read more](/blog/you-can-get-attached-in-any-reality/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Media Buying: Then and Now > In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ... Nov 19, 2018\ Suleyman Koyuncu **In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses.** It’s not a secret that simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences. These days, you need to know that media buying isn’t what it used to be. The field has a massive competition rate with a huge demand from consumers with rich interests; therefore the change was expected until the supply of ad space became far greater than demand. Let me explain how media buying used to be: Then: > • The process was much slower > > • There were limits to the target audience > > • Difficulty reaching publishers > > • Media buying was bought and sold by humans > > • Limited ad formats Now : > • The process has become faster than ever, and now media buyers can buy media from platforms such DSP and Adnetworks. > > • Software has more possibilities to target demographics and context, rather than inventory. > > • New communications methods allow us to access a great pool of publishers. > > • New platforms such as supply-side-platforms allow us to increase the processing power, making it much quicker. > > • Many new ad formats inside social media platforms, search engines and also native ads have been born. It’s really important to keep a close eye on tendencies and to keep studying in order to develop new strategies to keep being competitive in the market. This is all just within the last five or ten years; imagine how much different it will look several decades from now! New technologies do not always mean the loss of jobs. The invention of the print press actually created a lot of jobs back in the day and we’re going to gain jobs as well through all of this, but it’s guesswork which jobs we’ll gain. Accordingly to [Future of Everything](https://www.futureofeverything.io/whats-future-advertising/), the next decades of advertising will be much more personalised, trusted and based in technologies like the Internet of Things and Virtual Reality. Imagine how cool would it be to actually experience a story instead of just reading about it in a text? Imagine how much more meaning that has to an audience! **How do you imagine that media buying will be 10 years from now?** Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) #### [Performance Marketing dictionary — 33 terms you need to know](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ...](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Isabela Hatem\ Mar 13, 2018](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA: A Story Behind An App > Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? ... Aug 4, 2017\ Dawid Wnuk **Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the idea, for that matter) any good? You will be the judge.** ## **THE ORIGINS** Since my early years I have had an affinity for computer games. An affinity, I have to admit, I have not completely grown out of despite having already celebrated my 30th birthday. I have been part of the first Polish generation, who had a chance to learn letters on a keyboard and to play their first game before going to school. My precious Atari, paired with an audio cassette player, introduced my to Adventure, River Raid and Dungeon Master. And then, as if being an introduction to the 90s, and for me to the primary school, I got my first PC. 386SX 33MHz processor, 8MB of ram, almost 200MB of hard drive and a floppy drive (the big one of course). It was magnificent. What this hardware needed was, as is always the case, software. And the 90’s supplied generously. These days much of my cunning went into making my parents believe I was fast asleep those late nights when in reality I was guiding my civilisation towards world domination, becoming a railroad tycoon or, a bit later, saving the world from a hell lord and his countless minions. The games were different but what remained the same was an intellectual or tactical challenge and the thrill of a hard earned victory. ## **OUT WITH THE OLD, IN WITH THE NEW** Knowing all this about my youth you can’t be surprised to learn I continued to play games through high school, college and even beyond that. This means I’ve had a first-row seat to observe all the changes that gradually crept into one of my beloved means of entertainment. At first look the most prominent is of course the huge technical quality leap — in terms of graphics, sound and interaction methods. But this development was not surprising — just natural evolution. The changes that really caught my attention don’t concern technology but game writing. First of them was, in the biggest part, brought by the popularisation of game consoles. They moved gaming into the living room reaching broader audience, making gaming sessions more frequent, shorter, faster-paced and, more often than ever before, involving more than one person at a time. The results were in line with what happened in the other industries (think music, literature, cinematography) in the period of their popularisation. The shortest (and least dramatic) way to describe it is: giving in to popular demand. By no means did this affect every single game. However on average they became much simpler and more accessible, less challenging (at the cost of being instantly fun to play), with gameplay requiring dexterity and reflexes rather than intelligence. The challenge, and satisfaction in overcoming it, gave way to arcade entertainment that you can easily share with others. Needless to say, I was disappointed. ## **A MASSIVE TWIST** Fortunately, this disappointment quickly changed to hope at the sight of a new development. Somewhat ironically, what allowed games to get their complexity back was the next step of what made them lose it in the first place. Increasing amount of simultaneous players. The new name of the game spelled MMOG. MMOs, following the success of World of Warcraft, started featuring advanced mechanics, offering never-ending challenges (best of them PvP oriented) and demanding long-term engagement. Oh, and one more thing. Farming. Now if you think it involves crops or livestock, check out the [definition here](https://www.techopedia.com/definition/19278/farming). Alternatively, you can take a much more fun route and [watch experience farming South Park style](https://www.youtube.com/watch?v=dAxZVZgpmI0). So there I was, playing such an MMOG — Guild Wars 2, looking at my dungeon raid party. Out of five members three were wielding the mighty Eternity — hardest legendary weapon to craft in the whole game. One you can’t get without a significant amount of farming. How much exactly? This is what I was wondering at that moment. Promptly I laid out the resources needed to craft Eternity and estimated farming time needed. You would expect it to take hours, right? Well, wrong. It doesn’t. It takes weeks. And if you make it a full time job — 8 hours daily with weekends off, it would take over 3 months! Now think of the dozens of such items in this game — since players need multiple to complete a functional equipment set for their character. Think of the number of people playing Guild Wars — 8 million worldwide. Finally, think of how many MMOs are there out there and that Guild Wars doesn’t even make it into top 10! What if, I thought, this same mechanism could be used to make people use even a fraction of this massive (pun intended) amounts of time do do something better, more useful… I had the tool. What I still needed was a goal. ## A HYPOCRITE LIKE ME I have long believed, that in modern world every industry, even the most money-driven of them all, offers opportunities to contribute to the good of the society and the world. Opportunities each of us should actively look for and seize. Marketing is a profound example for this thesis, due to it’s exceptional capabilities. I encourage you to read more about how brands and agencies are already changing the world in [this article](https://www.linkedin.com/pulse/cannes-lion-species-migration-map-part-33-changing-world-dawid-wnuk). No wonder then, that what I started looking for, was not a business application of the tool, but rather a cause. Another thing apart from a game-enthusiast, that I have been for quite a while is a feminist. Male feminists are a curious bunch. They can be generally divided into two groups. Those who know they are hypocrites, and those who don’t. Painstakingly, I belong to the first, far smaller group. A vast majority of all men when asked are going to speak out for 100% equality. Unfortunately, as statistics tell us, almost none live up to those ideals (even if they honestly believe otherwise) in everyday situations. A crime I am guilty of as well. I have thus chosen to tackle one area, that perfectly reflects this tendency. Area where women do most of the work (especially in conservative societies like Poland) despite both sexes agreeing, that this should not be the case. House chores. ## IT’S AN APP! The concept for the app slowly crystallised. Yes, an app. Don’t act surprised, everything is an app these days, so why not this? Anyway, we were looking at a gamified rivalry between two partners, with points awarded for doing real life house chores and the goal for both partners being to achieve a split as close to a perfect 50/50 as possible. It felt like a good fit between the cause, the mechanics and, importantly, the target group. Women were never going to be a problem. They would gladly take the opportunity of showing their partners how much work they do daily around the house and be happy to encourage a fairer split. It was the men the app had to appeal to, and in two separate ways. Firstly, to attract them, and then, to keep them playing. A popular gender-related stereotype says, that if you want a man to do something, confront him with a challenge. As with most stereotypes, there is some truth to it. I’m sure you’ve heard those words. “What? I can’t do it? Of course I can! Watch me!” And for all those times you did, it was surely the uglier sex that was responsible for a vast majority of them. So this is what the app does. It screams out a challenge. OK, so you believe in gender equality? Good. Now put your money (or time and effort) where your mouth is. Now that he’s taken up the challenge how do we ensure it’s not just a fleeting attraction? This is where farming (remember?) comes in. As we know from modern games (users of which are — still — mostly male) in order to farm a virtual items, currency or points people are willing to do the most boring, repetitive tasks. Kind of like, I don’t know, house chores? Why can’t farming be brought to the real world — your own home? The tasks you do here aren’t any more objectionable to virtual farming. However, they bring a visible effect and satisfaction. And the points you collect — compared to any in-game currency — have much greater value. They are an an investment. In future free time (“see honey, I’m ahead of you this week, and there happens to be a match this evening…”), in bragging rights (“there, I told you I can do it”) and in a very rare badge. That of a non-hypocrite. And, perhaps, in something even more valuable… A better and happier relationship. [www.getmicasa.pl](http://www.getmicasa.pl/) _— feature story by Dawid Wnuk originally published on_ [_WeLive.Digital_](http://welive.digital/) _—_ Other related [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) #### [Autonomous Cars: The Present, The Future And The Marketing](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [One of the hallmarks of mankind’s technological progress is creating things that, while serving humanity one way or another, do not need any of its members to operate ...](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Dawid Wnuk\ Jul 26, 2017](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/autonomous-cars-the-present-the-future-and-the-marketing/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head? > There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the... Dec 15, 2022\ Monika Siara-Bramora There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the behavior and motivations of a particular generation in the labor market. Effective communication that considers each generation allows organizations to attract quality candidates and build an engaged community around the employer brand. **Who is Generation Y?** These are people born between 1982 and 1995 (dates may vary according to sources). But remember that generational profiles are always created based on those born in the middle of a generation, so people born on cut-off dates could identify with two generations at the same time. The ones born between 1977 and 1980 may have Generation Y and Generation X characteristics, while people born between 1993 and 1998 are similar in their behaviors, needs and motivations to Generation Y and Generation Z. Generation Y is most referred to as the Millenials, as their representatives entered adulthood in the years around the entrance of the millennium. As early as 1994, The New York Times drew attention to what it called ‘millennial thinking,’ which it called an over-appreciation of new technology. A burgeoning culture marked by a ‘pursuit of the outer edge of computer technology’ was compared to the social revolution of the 1960s. Millennials grew up in a time of rapid technological development, and it was undoubtedly the widespread access to new advances that influenced their perception of the world and relationships. Millennials stand out for their self-confidence, orientation to performance, high ambition, open-mindedness, self-assurance, and entrepreneurship. Their constant willingness to develop allows them to acquire high competencies. Representatives of Generation Y are looking for challenges at work that enable them to fulfil their professional ambitions. Their traits have made them an ambitious and persistent group in the labour market. **Generation Y at work — what makes employer brands interesting for Millennials?** Millennials mostly expect concrete and regular feedback, opportunities for development and appreciation of their work. Generation Y is much more willing to change jobs than previous generations, even if this is combined with a change of residence. Millennials are not driven by borders when thinking about their careers — as many as 71% of [PwC](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) respondents state that they plan to work abroad at some stage in their careers. On the other hand, it should not be forgotten that work-life balance is an essential aspect of life for the representatives of generation Y, for whom work and ambition do not have to be the only meaning of life. **How to attract Millennials to the workplace?** Certainly, they will pay attention to the talent development programme, career paths, issues management and work-life balance. Examples of content that people of generation Y may pay attention to in this context are case studies of individual employees (if their dynamic development took place within the structures of a particular, single organization), in-depth descriptions of promotion paths available in internal communication and the availability of tools facilitating work-life balance. [The Gallup report](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) points out that, for Millenials, earnings are not the most important thing but a sense of meaning and fulfilment in the workplace. What is important to them is the narrative of the workplace — collaboration rather than fulfilling a framework of rigid responsibilities. **Where can Generation Y representatives be found?** [Almost 100% of millennials use the internet](https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/), which means that online channels are the best ways to reach this generation. The rate is higher than that of the younger generation in the labor market — Generation Z. Millenials make up the largest multi-network in social media. [The most significant percentage of millenials have accounts on Facebook (88%) and YouTube (87%) — not surprisingly, after all, these two platforms are responsible for the Internet revolution that took place while they were growing up. In third place in terms of accounts is Facebook Messenger (79%). Outside the podium are Instagram (76%), WhatsApp (76%), Twitter (64%), LinkedIn (47%), Snapchat (43%), Pinterest (41%), and WeChat (30%)](https://www.gwi.com/hubfs/Downloads/GWI%20report%202021%20-%20Millennials%20-%20Social%20media.pdf). However, the number of accounts owned does not equal the frequency of content consumption on each channel. Generation Y women are most likely to choose Instagram, followed by WhatsApp, with Facebook closing the podium. Men, on the other hand, are most likely to use Facebook, with WhatsApp coming in second again and Instagram in third place. It is easy to conclude that Facebook and Instagram are the channels to consider when planning image or recruitment campaigns. **What kind of online content do millennials consider interesting?** This generation has grown up with the changing, evolving internet. They can distinguish which content is more engaging and attractive and which is less so. They pay attention to content, quality and expertise, resulting from their desire for constant development and familiarity with quality content. One marketing technique that, in the case of millennials, can help capture their attention is [storytelling](https://www.entrepreneur.com/article/385222). Generation Y are used to listening to different stories and becoming attached to fictional characters. Storytelling ramps up the quality of content and increases audience engagement. Be sure to pay attention to this when creating assets for a campaign, planning a recruitment or branding video script, or creating an expert podcast series. Video is the most engaging content on the internet — but in the context of generations, this type of content is most often consumed by the youngest generation in the labour market — Generation Z. In the second place, however, are users between the ages of 25 and 34, who can be categorized as millennials. [As many as 6 in 10 millennials prefer to watch a corporate video than read a newsletter. By contrast, 1 in 2 Generation Y representatives will only read an email they have received from an organization if it contains a video](https://ecommercefastlane.com/video-marketing-to-millennials/). The above statistics don’t lie — video is the format that is best and most readily absorbed by millennials. This is supported by the fact that up to [76%](https://ecommercefastlane.com/video-marketing-to-millennials/) of the generation’s representatives ‘follow’ companies they like on YouTube. Certainly, podcasting is also worth considering as a quality type of content — millennials are the most likely to consume this type of content. Representatives of generation Y rank first in terms of weekly consumption of podcasts — [43%](https://www.lairedigital.com/blog/need-to-sell-to-millennials-video-is-the-answer) of the generation listens to them regularly! **What kinds of podcasts are interesting to millennials?** [44%](https://www.responsiveinboundmarketing.com/blog/why-is-it-so-hard-to-market-to-the-millennial) of the generation is more willing to believe and trust a stranger. Why are these statistics interesting in the context of content? We trust strangers whom we consider to be experts on a given topic. Access to the internet has led millennials to seek answers to their questions right in the online world. A company’s technology, marketing or talent management podcast can attract candidates to an organization and help build its image. **Communicating with the millennials: What should not be forgotten?** The communication structure with Generation Y should include all the aspects most important to the generation concerning their motivations and needs. Expert content that supports self-development draws attention to work-life harmony, reinforces their already high ambitions and promotes self-confidence. Entrepreneurship can also attract the attention of this unique audience. At the same time, the high quality of the content, its naturalness and the appropriate diversification of content between the most engaging formats cannot be forgotten. When creating content, focus on its factual and visual value, try to interact individually with the user and remember the legitimate message, which should reflect the real situation and the look of your organization from the inside. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) #### [Employer Branding — a fleeting trend or a necessity in the new times?](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Monika Siara-Bramora\ Jul 13, 2022](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) [Read more](/blog/employer-branding-a-fleeting-trend-or-a-necessity-in-the-new-times/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Moving to a new office — case study by Performante > “Don’t forget about your employees” First of all, I wanted to tell you why we decided to change the office and start our big project of relocation. Our old office has been our second home for the last 3 years ... Oct 11, 2018\ Tina Toutounchi **“Don’t forget about your employees”** First of all, I wanted to tell you why we decided to change the office and start our big project of relocation. Our old office has been our second home for the last 3 years and we left there a lot of great memories. But with the growth of the company and the expansion of our team, we were slowly missing the space. There was also another important issue, that always has a big impact on the corporate culture — we wanted to work in a place with which all employees can and want to identify. These were some of the reasons why we moved to the heart of Warsaw. To the place where we are happy to come not only from Monday to Friday. To Hala Koszyki! But the relocation is also connected to ubiquitous stress, deadlines and a huge number of formalities. How can you do it in a way that you don’t forget about the most important factor: employees, for whom it is also a big change? How to prepare the team not only to change the environment but also for the new structures and procedures, that will soon take place in the rapidly growing company? 1. **Transparent communication** We didn’t want to share this information just like that. We wanted to enjoy the big day with the whole team. That is why we started everything with a big announcement of the good news. We met under the pretext of an integration meeting in a mysterious place. Taxis were waiting for us at our old office and took all of us to one of the restaurants in Hala Koszyki. After lunch, the team was invited to go upstairs to the 5th floor of the building, where we found out that we were standing in our new office! In the following six months everyone was able to follow the progress of the renovation works: the photos were systematically sent to all employees of the company and the “suggestion box” was waiting for suggestions and requests regarding the new office the whole time. Our company now has got the space to double the team: it is also a good time to plan other actions. We have started working on our intranet and the new welcome book. It will help us to communicate effectively with new employees and to onboard them as soon as possible. **2) The right moment** We planned the grand opening on a warm spring day: June 1st, in Poland known as Children’s Day. During this period, apart from the coordination of all formal and organizational activities, we also created a video depicting the renovation work in our new office, followed by the opening and functionality of the new space. Performante at Hala Koszyki **3) More space to fill** As I already mentioned, we are constantly enlarging our team. Being on the first day in a new office, employees have the right to be distracted and absorbed by the novelty. But you also have to remember to devote enough attention to the new people who may feel lost, too. That is why it was worth to get them familiar with the rest of the team earlier. A week before we were supposed to do the relocation, we organized an integration event for our team and eight new people. Let’s not delve further into details, it’s been great. 😉 At the new office, we also had the opportunity to make some small rotations, which we weren’t able to do in the previous office. You should remember to catch the chance to integrate everyone quickly and onboard new employees in a logic order. **4) Last but not least — GRAND OPENING** In addition to the official invitation e-mail and cutting the festive ribbon, you should also remember to plan some small but nice details: custom decorations, beautiful cake and delicious snacks. You can think about some additional activities. For instance, our employees received a puzzle with instructions on how to find their desk in our workspace. Their belongings were packed in identical boxes and waiting for them under their desks. They each found there a beautiful welcome box as well! _Have our employees felt involved in such an important event for the agency?_ _Of course! The strength of the company lies in a great team! :)_ Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/what-does-flexibility-at-work-mean/) #### [What does flexibility at work mean?](/blog/what-does-flexibility-at-work-mean/) [My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...](/blog/what-does-flexibility-at-work-mean/) [Tina Toutounchi\ Jul 14, 2021](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/what-does-flexibility-at-work-mean/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Online business scaling — strategy, consistency and courage! > A company’s development is a continuous, complex, often unpredictable and always very demanding process. There is no specific guideline ... Sep 18, 2018\ Maria Dulnikiewicz A company’s development is a continuous, complex, often unpredictable and always very demanding process. There is no specific guideline as to how and when to start such an investment. It is always an individual business decision, supported by a set of assumptions and observations that appear successively and “foretell” the further fate of the organisation. This is the moment when the company matures enough that it begins to create its own identity and more and more processes are going according to plan, and it is not only driven by the so-called momentum. **This maturation, despite the fact that it is hyper-optimistic, carries many risks.** For almost five years I have been investing all my skills, experience and enthusiasm in the development of a worldwide interactive marketing agency, and I have seen a huge amount of young, fast growing companies going through similar stages. Sounds like a lot of question marks? Yes. When scaling up any business, all those involved in such a venture are faced with a lot of new products and they’re constantly thrown into the sea of unforeseen situations in areas that are not their area of expertise. How do you know where to go? How can you plan business activities aimed at company development, especially if they are happening in a modern and dynamic environment which is now mainly digital? **FIRST: WHEN?** **1. Your network of clients and business partners grows stronger, and the number of projects and orders exceeds your current processing capacity.** You run projects efficiently and start to notice additional, complementary services towards which you can develop. You are polishing your level of expertise and every subsequent project you find yourself completing with increasing efficiency. You have a solid history of successfully completed projects. You get more orders through word of mouth. The first success stories are very motivating and encouraging for a new company. Remember, however, not to build a company’s development strategy on a too-small sample of successes. Do not get overly optimistic and ensure that you realistically assess the opportunities that arise. **2. You realise your business goals and 120% of the plan becomes the norm.** In other words, you repeatedly exceed your short and long-term goals. **3. You have a solid cash flow and a large portion of repeatable sales.** In addition, if necessary, you can generate a stock of funds. Optionally, you have access to external financing. **4. You have a structure prepared for scaling.** You can predict which competencies you will need at every stage of development. You create and train a solid management team. **Important**: The human factor will play a key role in the development process of your company. Build the structure from the top and start with the so-called “A-players”. The right people in the right positions will help you build an effective structure. Look at your recruitment process. Define the most necessary skills for your company and think about how you verify their level when recruiting new employees. **5. Define and implement the most important business processes in the company and use tools for tracking and analysis.** On the basis of the plan on a larger structure you create, make and freeze the standards and procedures. You may need to use different tools depending on the types of projects you are performing, and not work to one rigid format all the time. **6. You, as a leader, are mentally ready for scaling.** You have a vision of this enterprise, you feel your mission and you have the motivation to go into the unknown. You do not respond only to an unprecedented opportunity, but you consistently set and follow long-term goals consistent with the current, short-term assumptions of your business. **SECOND: HOW?** **1. Define your approach.** Are you conquering the whole world or are you starting in a specific region? Do you promote all your services or place your emphasis on a specific business line? How quickly, broadly or gradually you will grow should be clearly defined in your strategy. **Important:** do not try to do everything at the same time. Positioning a company in a given service category is a very important issue. Training in a specific niche is usually a significant competitive advantage. What if you do not know which direction to develop best in? Complete small internal projects and monitor the results of these. Select what is best for you and the team, ensure it is consistent with the overall development strategy of your business and begin to build your business in this direction. **2. Talking about the strategy**: **prepare it as accurately as possible.** A concrete action plan is an absolute basic requirement. Accidental steps can turn out to be very risky. The strategy should be simple but very concrete. **Important:** save your short- and long-term goals and verify that none of them are mutually exclusive (e.g. I sell services at prices higher than the market average, but I want to reach the offer to small and medium-sized companies). At every stage of your development, stick with your prepared action plan. Estimate the time needed for the implementation of individual activities. Think about having a plan B where there are a lot of unknowns. **3. Surround yourself with and talk to experienced people who have undergone similar stages.** Prepare for yourself a list of conferences and networking events that you want to join. Reach for literature! Confront your assumptions with experts and submit ideas for discussion. There is nothing more valuable than the factual assessment of your situation by an expert from outside. This will allow you to supplement your strategy with issues that you did not think about yourself. If necessary, you can make modifications to your assumptions early enough. **4. Plan your — very important — role in the entire development process.** Get ready to work on the big picture. Start limiting your participation in the daily activities of your company. Scaling will require 100% of your involvement, while daily servicing of existing business will have to be delegated to the right people in your organisation. Your operational activities should gradually give way to strategic activities. **Important:** I know very well that delegating is an extremely difficult task. The sooner you realise that micro-management is not conducive to the development of the company and the division of duties is needed to build a healthy structure, the greater your chance of success. Deploy and train key people in person — this way you know they are trained to the standard you want them to be, so you will feel more confident trusting them. Define reporting lines, identify critical points and regularly check key areas. **5. Avoid the “let’s do everything quickly” trap.** The first successes are a huge motivation, but don’t risk the situation by being too optimistic based on these successes. Stick to the plan and act step by step. Follow the results of actions, stay flexible and adjust your strategy to the existing situation. **ADDITIONALLY: WHAT IS WORTH KNOWING AT THE START?** **1. When planning the development of the company, do not confuse growth with increasing scale of activity.** Growth is a general increase in the company’s revenues, which goes hand in hand with increasing costs. Scaling is increasing revenue at a faster pace than rising costs. Growth and scale require completely different strategies! More useful concepts and information can be found in the book “Scaling Up: How a Few Companies Make It … and Why the Rest Do not” by Verne Harnish. **2. The development of the company is a kind of experiment.** The better the whole process is planned, the greater the chance of its success. Nevertheless, a lot of questions and final answers to important business questions will be experienced and explained on the go. Do not require comprehensive knowledge from the very start. Fill in the gaps and competencies by working with those more experienced than you. **3. Get ready for a lot of twists and turns.**: There is a high probability that many of your assumptions will turn out to be wrong. This does not necessarily mean failure. Stay flexible and always think strategically. In most cases, there are probably alternative outputs. **4. Get ready for failure.** Perhaps even a lot of failures (again, I recommend “Scaling Up: How a Few Companies Make It … and Why the Rest Do not”). As the organisation grows, the overall number of tasks and challenges that you will face will grow. And just like everywhere, not everything can be done one hundred percent. Probably the most valuable learning will come from failures, so instead of giving up at your first failure, observe what the situation is teaching you. Learning through experience is the best way to improve your qualifications! My path and constant development of Performante is the most difficult and the most immersive task I have ever had to face. A large number of successes and failures shaped how the company functions today and what the further plans for its development and scaling are. It is still too early to advise me: “yes, move forward” or “no, it certainly will not work”, but after fascinating years of intensive work on the development of the company I can certainly say that the greatest satisfaction for me **is getting richer experience that successively replaces ordinary intuition.** Are you planning to scale the company? I recommend the following items: 1. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, Reid Hoffman 1. Wisdom at Work: The Making of a Modern Elder, Chip Conley 1. The Job: Work and Its Future in a Time of Radical Change, Ellen Ruppel Shell Other related [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/here-comes-the-human-show/) #### [Here comes The Human Show!](/blog/here-comes-the-human-show/) [Sweat, tears of joy, epic fails, and Hollywood style success stories — the most interesting elements of every business are always hidden behind the scene ...](/blog/here-comes-the-human-show/) [Adriana Bąkowska\ Jul 23, 2018](/blog/here-comes-the-human-show/) [Read more](/blog/here-comes-the-human-show/) [Read more](/blog/is-performance-marketing-for-everyone/) #### [Is performance marketing for everyone?](/blog/is-performance-marketing-for-everyone/) [So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that converts ...](/blog/is-performance-marketing-for-everyone/) [Maria Dulnikiewicz\ Nov 28, 2017](/blog/is-performance-marketing-for-everyone/) [Read more](/blog/is-performance-marketing-for-everyone/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Opportunities often come in forms and shapes that we don’t recognize > Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect ... Jun 18, 2020\ Performante **Poland and Colombia might be very far from one another on the map, but as it turns out as people, we have more in common than anyone would expect. The know-how gathered by our Warsaw’s team can be successfully and efficiently used to help and empower Colombian companies. Meet Daniela Torres, Head of LATAM, who is responsible for Performante’s operations in that region.** Daniela Torres, Head of LATAM **Let’s start with a bit of a background check. What are your career experiences up until this moment?** I am a lawyer… yes, a lawyer. So I had a rough start because I discovered that my studies were not my passion. I started searching for different career paths and because of life circumstances, I was given the opportunity to work in sales and to have huge responsibilities in a short period of time. I had to learn faster than fast and I had to be accountable for my responsibilities, which gave me a lot of knowledge. I worked for a lot of time in the appliances retail business, and, when I felt there was nothing new there for me, I went out and looked from scratch for a different opportunity. That lead me to WeWork which lead me to Performante. **What made you join a Polish company operating in Colombia?** Well, when I met Maria Dulnikiewicz I only knew two things, first, that my time had come to choose a path that would take me where I had pictured myself, and, second, that I would find that path allowing myself to think out of the box and searching for opportunities in the unknown; opportunities often come in forms and shapes that we don’t recognize, so we have to be open-minded and ready for when they come. A Polish company that I had never heard before, just happened to be my chance to prove myself, to put in practice all the knowledge I had gathered and to pursue my ambitions. Also, I just clicked with Maria right away and that made me comfortable enough to take a leap. **Thanks to that you are now in Performante taking responsibility for a very important market for us. How it is to develop a business in Colombia?** Developing a business in Colombia is a complete challenge, but… it represents huge opportunities. The downside of developing a business in a third world country is that you often find many obstacles and things just don’t go by as fast as you’d like. Nevertheless, it is a terrain where not everything has been said and done, and that means that (depending on what you are offering to the market), your business value proposition can be unique and really change people’s and businesses’ lives. That is our case with Employer Branding, Performante has the advantage to every other company in our market. Also, I think it is important to say that in our country, people are very open and always willing to give you an opportunity. You can call the CEO of almost any company and they will very likely take your call; when they do, it’s time for your magic. **Right now our Bogotean branch focuses a lot on Employer Branding services, do you think that it has good potential on the Colombian market? What is that the companies in Colombia need right now?** 100%, we have all the opportunities. Right now we just have to bear with the situation and never stop searching and planting, it is just a matter of time that we get to the top. Traditional big companies in Colombian are feeling threatened by multinational and startups that are very aware of the importance of communicating with their people and to position themselves to attract the right talent. Therefore, they need to learn fast and to adapt even faster, and… when they start looking we will be there (if we haven’t found then first). **You’ve met and talked with the representatives of many companies — do you have any thoughts on that, are there any topics that repeat?** Yes, one topic that always appears, all of them are totally aware of the complete necessity to communicate correctly with their employees and to attract correct talents. **Recently we prepared a** [**special report**](https://perfo.me/Informe_EB_Colombia?fbclid=IwAR2aTWlgECUf3fRSC-D8r-SA1w0qVuM1KWeakl-3mBCmW7O8sCXXsepAr6Y) **about employer branding in times of a global crisis — are there any conclusions that seemed to you the most important?** Yes. The most important conclusion is that all of them considered the importance of having a clear, and in continuous execution, EB strategy as their guideline to communicate correctly with their employees. Also, it was nice to know that, when times got tough, all of them thought first in their employees’ health, in how to help them go through this crisis both as employees and as human beings. What this demonstrates is that they are very aware of the importance of having happy, satisfied, and committed collaborators. **Our team taking care of Employer Branding activities operates mostly from Colombia and Poland, do you think that being from such different countries can work out together effectively? Or maybe we are more similar than anyone might think?** Surprisingly yes. At the beginng, when I first joined the team, I have to say that I really thought it would be complicated to receive information in Spanish and to share it with a team that is not only not familiar with the language, but also that knows very little about our culture. Well, it turns out that every single one of you is so amazing in what you do, that you have no obstacles ahead when it comes to delivering only the best to our clients, I am really amazed. Also, I do think that our cultures are much more similar than what we all think they are. **What are your impressions of working with a Polish team? Be honest!** Only the best! Unfortunately, I haven’t had the chance to meet you all, but even in distance, they have managed to make me feel part of this family! I’ve also learned a lot from everyone! **Hundreds of emails, tons of meetings (even though right now they are held online) — how do you keep it under control?** I am just a nonstop person, I like being busy and, therefore, I hate not having what to do. I like to push myself to accomplish my objectives so I try to look for every single possible way available to achieve them. I want to prove that I am valuable and capable… that is still to be proven, Covid-19 stood in my way. **To summarize, let’s talk about the future — where do you see yourself and Performante in few months?** I picture myself having a very capable team with development opportunities, working with both recognizable and nonrecognizable brands, old and new, big, and small companies throughout Latam. I picture Performante being recognized as a voice of authority when it comes to EB and receiving a lot of requests for meetings, proposals, and projects. I picture Maria and myself being interviewed about our success story in LATAM. ;) Other related [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Our Philosophy > Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ... Aug 6, 2020\ Performante As Performante, a few years ago we said “**yes**” to expand our portfolio of services. And it’s been a beautiful, challenging shift ever since. Today has come and we’re still on the “**yes**” side of things. Why does this affirmative word mean a world to us? Because it captures our mindset in the best possible way. Through the course of those years, we’ve learned that the future is not a distant concept matching with “innovation”, “changes” and “unknown”. It’s something which, day by day, small step after small step, is happening here and now. We say **yes** to shaping this future every day. **Yes** to having a say in it. Because of the way we see it, the future is not just “happening” — to some extent we make it happen. We’ve learned that there’s nothing certain in this world. The situation on the market is always dynamic. Saying **yes** doesn’t mean following all the trends and accepting the status quo. It means “**yes**”, we’re ready to react”. It shouts “**yes**” we’re here to bring on new ideas”. It seems we’ve been “agile” without calling ourselves that way. We’ve also learned that we can’t be winners all the time. We say **yes** to the bumps on the road. It doesn’t turn us sour nor burned out. We quickly recover, because we say **yes** to understanding the rules of the industry we’re in. It’s sometimes harsh, always demanding, but at the end of the day — also very rewarding. And we say **yes** to the satisfaction with the good work. We say **yes** to big ideas and small starting-up concepts. We say **yes** to seeing the opportunity in different areas and yes to trying new things. But most of all, we always, always say **yes** to the people who make the Performante we know and love. A vibrant, energetic place buzzing with ideas. There’s always yes to the initiatives and boldness. **Yes** to being yourself. **Yes** to the creative battles. **Yes** to the different opinions and voices. A big, loud **yes** to the steering career the way one wants. And last but not least, to the laughter and fun. Saying **yes** on our daily basis may come easily, but it’s not easy. On the contrary, it takes a lot of courage and stamina to say **yes** and dive in. We may be a small agency, but in each small step, each “**yes**” along the way, there’s a bigger, greater future. Do you want to have a say in it? Say **yes** to us. Other related [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) #### [Working in marketing is like being a part of a movie](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Performante\ Sep 4, 2020](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/working-in-marketing-is-like-being-a-part-of-a-movie/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher > If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ... Nov 26, 2020\ Performante If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. _Bon voyage!_ **7 Je Suis Comme Je Suis**\* What’s with the narrative “I know I know nothing but I am me and this is who I am” and the creator’s strong belief it also works for marketing relations? It breaks down like this: Emily goes for a meeting with the world-famous fashion designer, Pierre Cadault. Her boss asked her for dressing up appropriately for the occasion and what stunt does Emily pull? She wears a cheap charm bag from some designer which causes Cadault to flip and throw her out from the meeting, calling her “basic” and “tasteless”. Our _poor_ girl almost sabotaged the possible cooperation with the designer at the very beginning, and yet, she pursued him at the ballet performance, giving him an oh-so-American-chick-flick speech about people like her, who can’t afford designer’s collections, but driven by the admiration towards them, are buying some petite stuff like bag charms. She even says that people like her (with cheap taste, but aspiring) is who the designers _need_ the most. Emily clearly forgot she’s not in Kansas anymore. And she forgot she’s not selling the vaccines, so the “common people” narrative would be here for nothing. But in Darren Star’s universe, this is something inspiring and eye-opening for the designer. So much he demands her for the next meeting with the Savoir. **8 Banalité**\* As much as I understand the self-referenced American culture, which is eating its tail for many years, I can’t understand why someone decided that said American pop culture could be a “mental” bridge connecting the French and Emily herself. She wins the designer’s attention not because she tries to understand his perspective nor his creations, but because they both binge-watched a teen soap TV drama “Gossip Girl’. It’s never Emily stepping up and deepening her knowledge on the French side — her perception of Paris is set by other American productions like animation “Ratatouille” or Buzz Luhrmann’s “Moulin Rouge”. She _tried_ to read Simone Beauvoir in college and _likes_ Van Gogh’s “Starry Night” painting, but without all the biographical context and the period nuances. As much as the shallowness of the advertising world is widely known, she should at least try to look for some indigenous insights. Oh, actually she comes up with one — she threw the word “poetry” into the claim for the perfumes because of course, it will be highly appreciated in the land of Rimbaud and Verlaine, right? **9 Coups et Blessures**\* If Emily has a master’s degree in communication (which she likes to show off with more than two times in the series), doesn’t she know that mastering the language of the community you’re about to step into is crucial to communicate? Of course, English is now the lingua franca of the world, but still, doesn’t she know how better would she connect with the natives? But nooo, she throws her “_bonjours”_, “_tres biens”_ and _“mercis”_ to her speech and she feels she’s done enough effort for her stay. She didn’t even bother to learn the insult she was about to backfire at her unpleasant workmate — the voice translator did this job for her and that was more of the low blow than the insult itself. **10 l’insouciance**\* Why on Earth for the promotion of the prestigious brand for watches, Savoir has chosen the average, pretentious American movie star as its brand ambassador? She’s primitive, vulgar, and shows no class whatsoever. Does the show creators not know that the brand ambassador is always cautiously picked up to fulfill the publicity requirements? Funny as it is, our master in communication Emily supports the idea and she even says she likes the actress and her roles. When the said actress runs away from the meeting with the expensive watch on her wrist to hit the town, Emily is all doe-eyed and surprised. Didn’t this communication mastermind predict the actress is quite young, therefore thoughtless and eager for some sponsored fun? They almost lose the very expensive watch and the client because of the actress’s recklessness. And why on Earth Emily, without any second thought, immediately agrees to sign the papers to make herself in charge of the watch? 11 **Sublime\&Silence**\* Emily is impulsive and seems like a force of nature sometimes, but, as a master in communication, she should probably know _something_ about the rules of loyalty. If she works for the agency which broke up the cooperation with some brand, she should consult her plans to win the client back with her boss. But, as you may guess, she doesn’t. Instead, she goes to the event for influencers and lures the cosmetic brand creator (and former “Savoir” client) with a really bad Instagram post about lipstick. In other words, she eats the fruit from the decoration and throws the word “berry” instead of “very” in the sentence. But hey, she was considered the most clever from the whole influencers bunch, mostly because her competition was a dog with its account and a Spanish lady, a producer of anti-fungus yoga pants or something. **12 Tourner dans la vide**\* Why everything in “Emily…” is easily solved with one tweet or post? In real life, we prepare long-run strategies and tactics for Facebook, Instagram, and more channels, if needed. But in the “Emily…” world, it always takes one good shot to set up the tone for the whole communication. When Emily is condemned by her bossy boss to run a social media campaign for a woman lubricant, she creates only one post about the intimate, anatomical word which should be feminine but it’s masculine in French, then it goes viral and she’s happy with her work. The world is saved, famous politician re-tweets it (or _re-twats_, as it was put in the movie, gross) and thank you, next. In the real-life tho, no brand manager would invest its time, money, and energy in the cooperation which consists only of one winning post. Or maybe Savoir is all about RTMs now? In that case, I take it back. **Au grand jamais**\* It seems I could go on forever on how weird and inappropriate the vision of advertising is in “Emily in Paris”, but it wouldn’t stop the creators from making the second season, wouldn’t it? I always wondered why the finest representation of our advertising work is just a bunch of flamboyant and eccentric people going for lunches, looking at their computer screens, and gossiping about affairs. This is the other thing I don’t know. Or maybe, I DO know. As much as our work is mostly happening in our minds, or consists of sticking to the white, clear sheet of paper for too long, nothing is appealing about it. There’s a need to add more drama and controversy to that for purely cinematic reasons. So yeah, this part is forgiven, but not forgotten. Please, for a thousand times please, make it more relevant this second time, ok? Surely there are many marketing consultants, eager to set things straight in the script. Not only in America, but in the whole of Europe. So, _monsieur_ Star, if you ever need me, you’ll know where to find me. \*Did you figure out what songs serve as a commentary for each paragraph? Hopefully yeah, because otherwise, all the trick went for nothing:) Other related [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performance Marketing dictionary — 33 terms you need to know > Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ... Mar 13, 2018\ Isabela Hatem **Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations. Imagine hearing something like: “can you send me in-house CPA offers for the following GEOs in HTML please?” or “are you working with CPI or CPC and which verticals do you prefer?”. I bet it doesn’t sound that obvious for newbies in this industry. When it comes to Performance Marketing, some of those known words get a narrower meaning. Moreover, there are some very specific terms used on a daily basis and if you don’t want to deal with constant confusion, this article is for you.** Whether you are new to this market or very experienced, those are terms you must know when working in Performance Marketing. Without further ado, let’s get started! **1. Advertiser:** is the company that controls or owns the product that is being advertised. **2. Affiliate Network:** an agency that takes offers from advertisers or product owners and promotes them among its sources of publishers. **3. Cap (or capping):** is a numerical limit for the offer. The cap can be related to the maximum amount of sales, leads, impressions. It can be applied on a daily basis or during the whole period of promotion, depending on the advertiser’s needs. **4. Conversion:** is the successful action you want the user to go through with. Usually the conversion is a sale, but it can also be a subscription, a download, a form submission, an app installation etc. **5. CPA:** cost per action or acquisition. Payment model by which affiliates/publishers get paid for each valid action generated by their traffic, like a product acquisition or subscription. **6. CPC:** cost per click. Payment model by which the advertiser pays for user clicks on the ad or given link. **7. CPE:** cost per engagement or event. Payment model by which a commission is paid for the user’s engagement with the content, product or app. For instance, when a user downloads a mobile app and has to use a specific feature for the first time. **8. CPI:** cost per install. Payment model by which the commission/payout is paid upon a software or app being installed by a user. **9. CPL:** cost per lead. Payment model by which the advertiser pays a commission for each valid lead generated. **10. CPM:** cost per mille/thousand. Payment model by which the advertiser pays for each 1.000 impressions of an ad. **11. CPO:** cost per order. Payment model by which the advertiser pays for a completed order/purchase of a given product by the user. **12. CR:** Conversion Rate is the percentage of users that visited a website and performed a conversion. If 2.000 users got into a Landing Page and 53 of them filled out a form, the CR would be 53/2000 x 100 % = 2,65%. **13. CTR:** click-through rate is the percentage of users that saw and clicked in an ad or a button. If 75.000 users viewed the banner and 7.500 clicked on it, the CTR would be 7.500/75.000 x 100 % = 10%. **14. Direct offer:** offer taken directly from the advertiser or product owner. **15. DOI (Double Opt-in)**: type of conversion which requires two steps before considering the user a lead. Usually the first step is filling out a form and the second one is confirming a link received by email. **16. Exclusive offer:** if an agency says they have an exclusive offer, it means they are the only ones getting it directly from the product owner to be promoted. **17. Flow:** is the path the user needs to follow in order to materialise the conversion. One flow example is: the user fills out a form with their personal information, clicks on “next”, submits their credit card details and concludes the subscription. **18. Geo:** is the same as country, geographic region. Typically geos are being referred to using two letters as a county code (the so-called alpha-2 codes). For example: PL is Poland, US is United States, BR is Brazil, CL is Chile and so on. **19. HTML:** HyperText Markup Language is a computer language. In Performance Marketing, normally “HTML” is used as a synonym for email templates. **20. In-house:** if an agency says they have In-house products, it means they own the product. Consequently, the payout will be the best available in the market for those offers. **21. Incent traffic:** is a type of traffic where users are offered money, prizes or virtual rewards in order to perform an action like: installing an app, watching a video ad, playing a game, filling out a form etc. **22. IO:** Insertion Order is a simple contract that needs to be signed in order to start cooperation between advertisers, agencies and publishers. **23. Landing Page:** it is a page where the user “lands” after clicking on an ad. The main goal of a landing page is to lead the user to perform a conversion. **24. Non-incent traffic:** is a traffic generated for that specific offer. The user only interacts if they have interest in it. No rewards are given to the user in exchange for their action. **25. Payment models:** are the different kinds of payments being issued between advertisers, agencies and publishers. Some examples of models are CPA, CPI, CPL and CPC. **26. Payout:** is the commission or fee that will be paid for each valid conversion. **27. Postback:** is a tracking method to record and pass the conversion details from one server to another. It allows both sides (advertiser and agency, or agency and affiliate) to see the conversions. **28. SOI (Single Opt-in):** type of conversion which requires just one step in order to consider the user a lead. Usually this step is filling out a form. **29. Tracking pixel (or pixel):** is a tracking method by which a code or a script is placed on a website to track conversions. **30. Tracking URL (or tracking link):** is a unique URL used to track the sources responsible for clicks and conversions in a given offer. **31. Test URL (or test link):** is a link used to perform a test conversion and check if both sides (advertisers and agencies or agencies and affiliates) are receiving it, assuring the connection between platforms is working well. **32. Vertical:** the same as offer categories. Some examples of verticals are: streaming, fitness, gambling, games, downloads, education, utilities. **33. Worldwide (WW):** when an offer is worldwide it means it is available and can be run in all countries. Here you go! Those are some of the main terms used everyday in this marketing field. Yes, that’s right, this is not a complete list but only few of them, but those you need the most, for sure! Write them down on your phone, a piece of paper or print this article and put it on your fridge! Have you come across other must-know Performance Marketing terms you would definitely put on this list? Leave your comment here! Other related [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante’s tips and tricks for those working from home > Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ... Apr 6, 2020\ Performante **Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date for which we could look in anticipation knowing that we would meet again in person. The ongoing situation is hard, but we’ve already had enough time to work on our routines and to find little things that make working and staying at home a bit easier.** **Step into the office** It is not easy to separate work from life, especially if it has to take place in the same space. Of course, some people have the luxury of having their office area at home, but if it’s not your case you might find some of the tips of Remek, our Art Director, really useful. According to him, it is important to designate a special area to have a feeling of stepping in and out of work. Moreover, he recommends changing from comfortable sweatpants into clothes that you would have worn to the office. For sure, staying in your pajamas could be nice, but isn’t it better to leave it for the weekend, when you would be able to truly just do what pleases you? I designate the work area to step in and step out from the office — Remek, Art Director **The power of daily routine** Let’s face it — not everyone masters working on their own, and for some working effectively while their favorite books or series are around might be a bit challenging. That is why it is important to stick to a daily routine. According to psychologists in the current situation, we should pay attention to what we do and establish some rules and good habits. Are you curious about how you can do that? Follow the tips from Remek: 1. Wake up. 1. Dress like you are going to work. 1. Remember about time management and include intervals (Pomodoro technique): a. Decide on the task to be done. b. Set the Pomodoro timer (traditionally the time you have in one slot is 25 minutes). c. Work on the task. d. End work when the timer rings and put a checkmark on a piece of paper. e. REMEMBER — if you have fewer than four checkmarks, take a short break (3–5 minutes), then go to step b. f. After four “pomodoros”, take a longer break (15–30 minutes), reset your checkmark count to zero, then go to step a. 4. Be active and take a short walk (alone or with your dog :) ). 4. Finish your workday like usual. If possible, I go on a short walk with my dog — Remek, Art Director **Bring outdoor indoors** Being at home deprives us of the possibility of staying in touch with nature. That is why we should try to find all the possible ways to connect with it. Taking a bit of time between your tasks just to enjoy the view outside your window can have a great relaxing impact. \_I love working from the countryside for things like this: I take my eyes off of my computer screen, stare out of the window and get instant relaxation with this bucolic view — Álvaro, Senior Affiliate Manager\_ But what to do when you are not as lucky as Álvaro and your view resembles more of a concrete jungle than nice green meadows? You can follow the suggestion of Marta, PR Manager at Performante, who likes to surround herself with house plants. Bringing some nature inside would be a great idea — beneficial not only for your mental but also physical health. Many pieces of research point out a great impact that plants have on the air in our apartments, as well as on the fact that looking at them could reduce stress. I am surrounding myself with plants to feel a bit of spring — Marta, PR Manager **Work (out)!** A sound mind in a sound body — that old proverb is always up-to-date. Many of us didn’t even acknowledge the number the times we used to move our bodies in the office. A trip to the conference room, a short walk to the toilet through the corridors or even a quick escapade outside to get some lunch — those little activities kept us in shape during the workday and provided with some necessary breaks. Besides — even doctors and psychologists underline how important it is to remain active during the time of social distancing. How do we deal with it? There are online trainings and some fitness apps that can be downloaded, but some of our team members are even more creative. I need to replace the number of daily steps with something — Tina, Employer Branding Manager I regularly work out between one call and another — Maria, Managing Director (You can check out the highlights on our Instagram account and to see even more creative ways of exercising ) **Remember about fun** As we’ve mentioned before, it is really important to draw a line between work and private life, especially when they have to take place in the same area. That’s why when we’ve asked our team how to remain efficient we were not surprised to hear while that working from home we should also remember about relaxing and keeping proper mental hygiene. You might ask how you can do that when you are in the same space all the time? That’s easy. Set a deadline for yourself, end your work as usual — unless of course, there is an emergency, close your laptop, and leave “the office space”. Congratulations! You’ve mastered it. For sure, you will have tons of ideas on what to do in your free time, and if not? Maybe Surabhi, Performance Marketing Specialist at Performante, will inspire you? Being a thriller fan, these books keep me well occupied during the evening away from all the coronavirus madness — Surabhi, Performance Marketing Specialist Other related [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation > Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing Apr 11, 2025\ Sonia Oczadły Performante announces a groundbreaking shift in its communication strategy, introducing a **new creative concept** that reflects the speed and dynamism of modern digital marketing. This transformation extends across both the **European market, with headquarters in Warsaw, and the LATAM region, with an office in Bogotá**, reinforcing the agency’s global ambitions. The new **visual and communication identity** is more than just a rebrand—it’s a declaration of a new approach to marketing, where **responsiveness, precision, and a strategy tailored to ever-changing market conditions** take center stage. ### **Marketing is a race - Performante takes pole position** The digital world is accelerating, and a brand’s success now depends on **its ability to adapt, analyze data in real time, and make agile decisions**. As a strategic partner for brands, Performante has decided to shift into even higher gear—hence the new concept inspired by **motorsport racing**. The dynamic and bold communication represents **determination, precision, and readiness for every change**—key values in executing effective marketing campaigns. _“It’s not just about a new look. It’s a new way of thinking about digital—more strategic, goal-oriented, and prepared for rapid changes. We know that today’s brands need more than just standard marketing services—they need a team that thinks several steps ahead, anticipates trends, and provides a real competitive advantage,”_ says **Maria Dulnikiewicz, CEO of Performante**. ### **A transformation that sets a new standard** The new concept includes **a refreshed visual identity, a new brand narrative, and a refined communication strategy**, emphasizing that **Performante is not just an agency—it’s a race team for its clients**, ready to help them **outperform competitors and achieve top results**. _“Every project, every campaign, and every strategy is a new track we navigate together. We want our clients to feel confident on the circuit, with the best team supporting them in reaching the finish line successfully and in a leading position,”_ adds **Maria Dulnikiewicz**. Performante proves that **marketing is a race**, and success depends on **speed, precision, and strategic thinking**. With this transformation, the agency further solidifies its role as **a trusted partner ready for any challenge, delivering effective and innovative solutions** for brands across the **European and LATAM markets**. 🏎 **Ready for a new era of digital marketing? Performante already is.** Other related [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Planning is the key to success. > Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this... Jun 27, 2022\ Sonia Oczadły **Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this has not changed despite the pandemic or the challenges posed by reality.** Sounds easy, but proper management of activities over time is a **game-changer**. Thanks to it, we can constantly increase our efficiency, contributing to the team’s success and supporting proactive development in the professional field. So how do we start planning properly? First of all, we must realize that there is no one right answer. **The model of planning activities depends on individual preferences and the needs of each of us.** A method that has worked for one person will not necessarily work for another, so testing different solutions by trial and error is essential. This will help us find the right one, which should be tailored to us and naturally support our daily activities. I will now share some planning tips that I have implemented and I believe are the most essential for everyone. You can try doing all or some, and then let me know how it goes! **Question** Realizing that people who ask find the right answers will lead us smoothly to the first and key stage of verifying our current time planning habits. First of all, we have to look at our everyday routine from the perspective of the whole- what it looks like, whether it is well organized, chaotic, or needs changes. Observe yourself and your habits and reactions. Then, questions may help: - do I set priorities? If yes, how? - what motivates me to act, and what makes me lose my enthusiasm? - am I easily and often distracted? - can I switch from one activity to the next without any problems? - do I have more energy in the morning or the afternoon? - do I have the feeling of being busy - do I prefer to work alone or with people? - what takes up most of my time? - do I change my plans often? If yes, why? - do I often feel that there are too many tasks? - am I often postponing activities just because I have the opportunity? **Analyse** The answers to the above questions and their in-depth and daily analysis will allow us to find information about why and how we can strengthen our time management. Verification of the work model is a continuous process: How we effectively manage ourselves in time now will not necessarily be the best choice in a few years, when (perhaps), thanks to our development, we will also feel the need to change our time management methods. Both for the elements that work well and those that require reinforcement, it is worth asking **“why?”**. It is one of my favourite questions because the attempts to understand the meaning of our methods, processes or solutions will answer why something works well or if it could work even better, which will lead us to find how to do it. Observing the already existing processes and being open to changes will allow us to strengthen them constantly. **Forecast** It is worth considering each activity’s timing and forecasting the time we need for its implementation. Why is it important? By keeping tasks only in our consciousness, we deprive ourselves of the possibility of effective management of actions over time. We are unable to involve other people in our activities effectively. Additionally, we burden our minds with an endless list of tasks. It’s like shopping without a list — it can be successful, but the probability that we will buy many unnecessary products or not buy the essential ones is very high. **Schedule** The calendar is an often underestimated tool. From the perspective of effective operation, it is one of the critical tools because it allows effective time management. We plan our financial resources within the budget so that, appropriately allocated, they contribute to our business’ development. On the other hand, we must also prepare our resources to guarantee we use them effectively and efficiently. **When building your weekly or monthly plan, start by scheduling key events that take place cyclically** — for example, it can be team statuses, daily meetings, or training sessions that happen at specific times. Fixed elements are the foundations of your action plan for a given week or month. It is also worth planning breaks, such as lunch, because they also take place cyclically and are an indispensable element of every day. Working with a calendar may seem like a very basic activity. Still, it is worth remembering to use it when planning meetings and to locate everyday activities such as developing a strategy, preparing a presentation or doing research. The tasks that we perform on our own also require planning! **Plan** Consider executing short actions that seem like they can be performed in a maximum of 2–4 minutes immediately because, in a large number of cases, they will require more time than their immediate implementation. When we react quickly, we give ourselves the opportunity to move a given topic forward efficiently. If your challenge is a large number of ad-hoc activities — because it is a natural part of your work — you might want to plan a daily 2-hour slot in your calendar to perform all these tasks. The element that distinguishes these activities from the others is the freedom to perform them — it depends only on you and does not require other team members’ involvement. If, as I wish you very much, there are situations where the 2-hour slot seems too large for the number of spontaneous activities on a day, you can successfully use this time for other activities. The space for ad-hoc activities is an element that works well when planning everyday activities and helps to place in time what we have done so far between larger tasks or meetings. Also, do not forget about planning other activities that are not necessarily related to your professional life because it allows you to keep order in your daily routine and also enables a smooth transition between activities. **To sum it up:** - Start by observing your habits daily. - For planning, use a simple and widely available tool — a calendar. - Plan the foundations of your week, such as regular, recurring meetings or activities. - If one solution doesn’t work for you, try another one. - Plan a 2-hour slot daily for ad-hock activities. - Perform tasks that require 2–4 minutes immediately. **I hope you find these tips helpful and that they help boost your skills to set you up for success!** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Positive employee experience starts with a pleasant onboarding > When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a ... Jul 9, 2018\ Tina Toutounchi When introducing changes to various HR procedures, it is very important to collect and analyse data. This article will not be a repetition of the basics you already know. This is rather a best practice perceived by our employees very positively! **Starting from the beginning: where we are now and where we want to be?** Our plans to improve the onboarding process should not be based on our premonition or preferences. In particular, while working in the HR department, we perceive certain aspects related to the functioning of the company in a completely different way than our colleagues from other departments, and even more so the new employees coming to the company. And there is nothing wrong with that! In a wider perspective, our current employees can support us — our colleagues who have just finished their trial period can really tell you a lot. Some still remember their first day in your organisation and aspects related to what they liked or did not like. Can you find out who they had the opportunity to meet with, what influenced their well-being? If they had to introduce the company to a new person, what would they like to implement? If they had to go through the onboarding process once again, who would they like to meet, whom to talk to? What else to know about? What do they still not know about certain points, even though they work in the company for some time? **Having data already, draw the appropriate conclusions.** - Your workers wanted to meet their team on the first day of work? For the future, organise the „first lunch”. This is because just sitting in one place with new colleagues day-to-day will not necessarily cause the opportunity to get to know each other better. If the team members don’t get a heads-up to welcome a new person, it may be that they have scheduled meetings for the whole day and will not have time for their new colleague. This can be really unpleasant for a person that just a day before was very happy to join the company and meet new people. - They did not quite remember whom and what they should report to? Prepare the right tools and visualise the structure of the company. Mark people on the map with whom they will cooperate on a daily basis, as well as their most important tasks and skills. A new employee with the knowledge of the team will be able to work faster in the first months of their work. - They wanted to find out what other departments do and how they affect their daily work? Prepare an information leaflet and invite managers to the first onboarding meeting. They could briefly present their department and projects. Thus, new employees will quickly remember the key people in the company and also understand their role in the whole organisation. - Before the first day in their new job, your employees experienced stress? Some people can also feel that way. Invite them to the office in a nice way, let them feel excited about this change! **Which conclusions have we drawn and how have we improved the onboarding process?** 1. We have created a comprehensive Welcome Book containing: - the company’s history and the whole background of the business, - structure of the company along with pictures of employees, - introduction to the culture of our company: values, procedures, constant routines and benefits, - basic information for foreigners who came to our country to work in our office (we’re based in Warsaw, Poland). 2. We have carefully defined the tasks for everybody engaged in the onboarding process, thanks to which each person is well-prepared for his/her role. 3) We have given the onboarding process a logical sequence and checklist: - formal and administrative preparation before the first day of onboarding: creating e-mail accounts, preparing all documents and equipment, installing the most important programs, preparing a nice Welcome Box with company gadgets: * sending a colourful online invitation for the first day of the onboarding process, - booking the calendar with all the most important collaborators for the new person, in particular the manager and the buddy. Thanks to this, they will definitely have time for the new co-worker, - we have implemented “the first lunch” with a recruiter and the buddy. You need to get to know each other and relax on such an intense day! - orientation meeting — introduction by the HR department, showing all internal systems, presenting the Welcome Book, our office and other teams (we are not a big organisation and we can afford it), introduction to the company’s culture and daily operating rules, - additionally, on the first day of the onboarding, we introduce a new employee to the whole team through our intranet. We publish a short note “about me” prepared by the new colleague, thanks to which our employees have topics for conversations right from the beginning :) 4. For permanent activities directed to internal communication in the company, we have introduced the so-called „Second Fridays of the month”, when apart from meeting in the office kitchen and discussing the results of our activities in the last month, both new and current employees have a chance to integrate during the informal part of this event. 4. We have continued to collect data. By onboarding a few people on the same day, after a month we could conduct anonymous surveys that allow us to match the onboarding process to new employees, as well as make adjustments where necessary. Here are some authentic suggestions and comments from our employees: “As the Second Friday of the month took place 2 days after our onboarding, we had the chance to talk with colleagues from other departments. If it were not for that, it would take me a lot more time to get to know all people. “ “I really appreciate the small things like pizza for lunch, eating together, Friday breakfast. These are the things that are very supportive. “ “I think it would be useful to meet people from other departments and understand their tasks, work and projects.” Onboarding is not just the first day at work. For each person it will end sooner or later, however, the new employee’s integration into the company’s culture and his own responsibilities is a process, not a single action. Therefore, it is very important to plan it beforehand. We would not like a new employee to be lost in our company, get bored due to a lack of tasks or to have no opportunity to get to know the team members and projects that they are currently running. It is worth noting that a properly conducted onboarding process is an advantage not only for the employee, but also for the company. The first weeks of work determine whether the new employee will succeed in the organisation and have a significant impact on its effectiveness. Efficient onboarding means quick implementation, greater employee experience and better results achieved much faster than without onboarding — this translates into measurable effects for the employer. It is therefore an investment (the whole process requires time and energy from many units), which returns very quickly mainly by reducing the turnover and increasing the employee’s efficiency, and additionally increases the employee’s satisfaction and influences the opinions about the company expressed by the employees outside of work. It is worth monitoring the impressions of new colleagues — they have a fresh perspective on the organisation, they are a great source of new solutions and they will certainly be grateful for making their opinion count from the very beginning! Other related [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) #### [Can a Long-Established Flagship Company Be an Attractive Employer for Young Talent?](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [It is well known that the competition for talent is increasingly fierce. Large companies, especially those with a long trajectory, face a number of challenges when it comes to attracting and retaining the best and brightest young talent. Below, we will examine the main challenges and explore solutions to help companies stay ahead of the curve in attracting these profiles.](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Maria Dulnikiewicz\ Apr 17, 2023](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/can-a-long-established-flagship-company-be-an-attractive-employer-for-young-talent/) [Read more](/blog/candidateexperience/) #### [#CandidateExperience](/blog/candidateexperience/) [„How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know what the term “candidate experience” ...](/blog/candidateexperience/) [Tina Toutounchi\ Feb 28, 2018](/blog/candidateexperience/) [Read more](/blog/candidateexperience/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Project Management and Affiliate Marketing: what similarities do they have and what are the best practices > Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy. Jun 6, 2023\ Kateryna Tsybulia There are a wide variety of disciplines inside this huge, sometimes immeasurable kettle, which is called Marketing, but let’s zoom in a bit and focus on such two fields as Project Management and Affiliate Marketing. They sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy. Project management and affiliate marketing are two distinct disciplines, each with its unique set of terms, practices, and goals. However, as different as they may seem, there are significant similarities between them. In this article, we will explore the connections between project management and affiliate marketing and identify best practices that can be applied to both fields. ## Similarities between Project Management and Affiliate Marketing 1. Goals and Objectives Both fields are goal-oriented. In project management, the project manager’s primary objective is to deliver the project on time, within budget, and to the satisfaction of stakeholders. In affiliate marketing, the goal is to promote products or services and generate revenue by driving traffic and conversions to the advertiser’s website. Both require a clear understanding of the desired outcome and a strategy to achieve it. 1. Planning and Strategy Both project management and affiliate marketing involve planning and strategy. In project management specialists develop a project plan that outlines the scope, timeline, budget, and resources required to deliver the project successfully. In affiliate marketing, managers develop a marketing plan that outlines the promotional channels, target audience, messaging, and conversion metrics required to drive traffic and sales. That is why planning and strategy are crucial for every mentioned field to achieve the desired outcome. 1. Stakeholder Management Stakeholder management is another integral part of both fields. Every project manager must identify and manage the expectations of all stakeholders, including the project sponsor, project team, and end-users. Affiliate specialists must manage the expectations of the advertiser, the affiliate network, and the audience. In both cases, stakeholder management ensures project success and trustful relationships. 1. Metrics and Performance Measurement Both project management and affiliate marketing involve metrics and performance measurement. When the project manager tracks progress against the project plan, measures project performance, and reports project status to stakeholders, the affiliate manager tracks traffic, clicks, conversions, and revenue, measures marketing performance, and reports marketing results to the advertiser and affiliate network. Thanks to metrics and performance measurement, specialists from both project management and affiliate marketing can identify areas for improvement and optimize results. ## Best Practices for Project Management and Affiliate Marketing 1. Clear and Predefined Goals The first best practice for both fields would be having clear and predefined goals. By clearly defining the desired outcome and setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, PMs and AMs can focus their efforts on achieving the desired outcome, and align their strategies accordingly, not scattering on unnecessary tasks. 1. Effective Planning and Strategy Effective planning and strategy are crucial to both project management and affiliate marketing, it is an integral part of any successful business. By developing a comprehensive plan that outlines the scope, timeline, budget, and resources required, project managers can ensure that the project is delivered on time, within budget, and to the satisfaction of stakeholders. Similarly, by developing a marketing plan that outlines the promotional channels, target audience, messaging, and conversion metrics required, affiliate specialists can drive traffic and sales, and thus generate revenue. A goal without a plan is just a wish, as Antoine de Saint-Exupery said. Let’s generate fewer wishes, but more profit. 1. Agile Project Management and Flexibility Agile project management methodologies, such as Scrum or Kanban, can be valuable in both project management and affiliate marketing. The iterative and adaptive nature of Agile allows for flexibility and the ability to respond to changes in requirements, market dynamics, or customer preferences. By embracing Agile principles, project managers and affiliate marketers can enhance collaboration, improve responsiveness and deliver value more effectively. 1. Communication and Stakeholder Engagement Effective communication and stakeholder engagement is vital in both fields. Establishing clear lines of communication, ensuring stakeholders are constantly informed, and actively engaging them throughout the project lifecycle are elements of PMs’ daily routines. AMs also aim to communicate effectively with advertisers, affiliate networks and sometimes target audiences to build trust, foster relationships, and drive engagement. Open and transparent communication is a key to success in both fields. 1. Performance Tracking and Continuous Improvement Performance tracking allows for measuring the success of the efforts. In affiliate marketing, it involves tracking key metrics such as website traffic, click-through rates, conversions, and revenue generated. Project management requires different tracking metrics such as project progress, adherence to timelines, budget utilization, and stakeholder satisfaction, which provide insights into the project’s success. Identification of Areas for Improvement is also worth mentioning here, as by tracking performance, it is easy to identify areas where the team may be falling short or facing challenges. Performance tracking helps affiliate managers identify underperforming traffic sources, weak conversion points, or ineffective promotional strategies. In project management, it highlights bottlenecks, delays, or scope creep that may hinder project success. These insights enable specialists to make data-driven decisions and focus on areas that need improvement. Adaptation to changing conditions is something that managers from both fields should cope with every day, as they operate in extremely dynamic environments. Performance tracking allows us to adapt to changing conditions effectively, helps to identify shifts in consumer behavior, market trends or competitor activities, and enables us to adjust marketing strategies accordingly. Keeping an eye on performance also helps to identify risks, issues, or scope changes, allowing the adaptation of project plans and mitigating potential disruptions. 1. Growth mindset A growth mindset encourages PMs and AMs to view challenges as opportunities for growth and learning. As both fields are dynamic, they require being open to trying new strategies, experimenting with different marketing techniques and adapting to changes in the industry. Approaching complex tasks and obstacles with a problem-solving mindset, seeking innovative solutions and fostering a culture of continuous improvement are the mottos of every affiliate or project manager. A growth mindset prioritizes continuous learning and development, meaning staying updated with the latest trends, consumer behavior, and marketing strategies which is crucial for success. By actively seeking new knowledge, exploring industry insights and staying curious, project and affiliate managers can expand their skill sets and identify new spaces for growth. Such a set of mindsets enables project managers to embrace these challenges, find creative solutions and adapt their plans to deliver successful outcomes. A growth mindset also encourages embracing feedback as a valuable tool for development. For example, feedback from analytics, audience interactions, and performance metrics provides insights into campaign effectiveness and areas for improvement. By actively seeking and incorporating feedback, it is possible to refine the strategies and optimize marketing efforts. ## Conclusion While project management and affiliate marketing may seem different on the surface, they share significant similarities and best practices that can benefit both disciplines. By recognizing the commonalities in goals, planning, stakeholder management and performance measurement, project managers and affiliate marketers can learn from each other and apply strategies that enhance their respective practices. Clear and defined goals, effective planning and strategy, Agile project management, communication and stakeholder engagement, performance tracking and a growth mindset are all essential best practices that can be leveraged in both project management and affiliate marketing. By adopting these practices, professionals in both fields can drive success, deliver value, and achieve their desired outcomes. As project management and affiliate marketing continue to evolve, the exchange of knowledge and best practices between the two fields becomes increasingly valuable. Embracing the similarities and applying the lessons learned can contribute to more efficient and effective project delivery, as well as more successful affiliate marketing campaigns. In conclusion, project management and affiliate marketing are interconnected in various ways, and by embracing their shared principles and best practices, professionals can elevate their performance and achieve remarkable results in their respective fields. Other related [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) #### [How to choose good traffic sources for your advertising campaign?](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ...](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Kamila Krajnik\ Aug 7, 2018](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) #### [Survival guide to affiliate events — how to get the most of your first event](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ...](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Tania Rehel\ Feb 12, 2019](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) [Read more](/blog/survival-guide-to-affiliate-events-how-to-get-the-most-of-your-first-event/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The [recruiting] game is never over > About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter. Sep 29, 2023\ Marta Pelska ## About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter. Let me begin a bit unusually – we, as copywriters, people dealing with words, often like to see a bigger picture of our actions. When we created the “Love IT to bits” platform, we intuitively felt that it had enormous potential, but… at the time we didn’t yet know how soon we would find out. In the meantime, our client, Deutsche Telekom, came back to us with a task that turned out to be nothing less than a joyful leap over the bar we had set for ourselves – reusing the online gaming theme for branding and recruitment purposes. The company developed a new, bold EVP (Employee Value Proposition) as part of its employer branding strategy and asked us to create another edition of the platform, this time in a 16-bit style. So, one can make a pun here by saying that the bigger picture has also become sharper… While the previous assignment – the pioneering creation of a campaign about Deutsche Telekom’s IT department – [read it here](https://performante.com/blog/taming-the-unknown/) seemed fairly straightforward in terms of storytelling \[d’uh], this time things slightly differed. An important aspect of the new iteration was to educate the candidates \[but also the company’s employees] about how Deutsche Telekom combats the stereotypes and schemes that prevent us from reaching our professional goals. To put it in a nutshell: we were supposed to turn something very un-cool into something cool enough that others would want to hear about it. Oh, sorry, click on it. Was it easy? Another question from the audience, please. Educational and image campaigns in the field of DEI \[diversity, equity and inclusion] are a slippery slope, especially for copywriters, because on the one hand, it is difficult not to fall into a somewhat exalted and declarative tone and on the other – it is impossible to pretend that we do not face various stereotypes on a daily basis. And even if we are lucky enough to work in an environment free of toxic behavior, various simplifications and schemes stick firmly in our minds. Not to mention that the well-known “imposter syndrome”, especially among women, can effectively hinder the path to promotion and professional fulfillment. And all looks good, we feel that the topic generally resonates with the audience \[both male and female], but how to tell the story using the language of games? First of all, to be able to create something about breaking the mold , one has to get out of thinking traps and “can’tdoits”, and then say goodbye to all of it without looking back. Once again, it turned out that teamwork, brainstorming, thorough research and above all, a brainy, idea-inspired client are the best basis for the next steps. It was not only me exceeding the possibilities of my gaming imagination once again, but our developers were also looking for fresh solutions to turn the storytelling vision into a reality. If someone were to ask me how this “storytelling vision” was created… Imagine a deep off-screen voice, straight out of movie trailers, saying: “One day, it all began with Disconnectors – little, mean, and very spiteful creatures that poisoned the minds of others and stood on a path to desired goals. Over time, Disconnectors were getting stronger, and it seemed like they would take over the entire world without facing consequeces. Luckily, there was someone who stood up to them. Believe it or not, Disconnectors popped into my head on their own, at the junction of a white sheet of paper and a pen casually brushing across it. As a logical mix of the word “connect” – which is the basis related to Deutsche Telekom’s profile – and disconnecting, which is what stereotypes actually do. Because it’s the stereotypes that isolate us from the group, from our dreams and plans. They are the ones who shatter order and stand in the way of unfettered creativity. So, who should bravely face them? Since the spotlight in the previous edition of the campaign was on an **Mr 8bit** character, in the edition dedicated to stereotypes, we just had to bring **Miss 16bit** to life. And that’s how the micro-universe of Deutsche Telekom’s new campaign came to be, spread between the protagonist \[Miss 16bit] and the antagonists \[Disconnectors], in the eternal struggle between good and evil, but… no worries. Although the theme of fighting the stereotypes could easily have turned into mawkish territory full of pathos, we took care to navigate the topic properly. The three games we created – [“BraveWave”](https://loveittobits.telekom.com/bravewave.html), [“Path Cleaner”](https://loveittobits.telekom.com/pathcleaner.html) and [“GrowthScraper”](https://loveittobits.telekom.com/growthscraper.html) – allude in their plot patterns to the various pillars of EVP, where we put everything through a light, pixelated, magenta-turquoise gaming filter. Each of these games teaches something but, in a performative, tool-oriented way. BraveWave is nothing else than eliminating Disconnectors with a magenta wave. PathCleaner is a tile-based, oddly satisfying game where you clean the board of Disconnectors by putting them together in groups. And GrowthScraper is a dynamic game where you must dodge our villains and be ambitious to keep going forward. We, as copywriters, like it when our actions have a bigger picture. When ideas fall into a long-term strategy, exploring various fields and aspects of clients’ narratives. And even though this article is very much about me, in the bigger picture, it shows an environment in which we created the “Love IT to bits” project. An environment in which, despite my lack of gaming experience, I had trust regarding the creative part \[and the active players on the team did not brush off my questions with ironic smirks]. An environment where everyone is a protagonist and plays for the same goal - seeking solutions and having everyone’s best interest at heart. Finally, an environment where the client not only makes specific demands but also actively participates, enjoys every call, and catches the vibe of the idea with enthusiasm. Having such a great sense of creative safety, I was ready to be brave and face my own Disconnectors but… they didn’t show up. Not even for a moment. They didn’t dare. Other related [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reevaluating our Values > The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ... Apr 16, 2020\ Performante **The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone from our Team, we have designated, named, and even designed fresh ones that we are extremely proud of.** Employer Branding is one of the cores of our business. On a daily basis, we are supporting our clients to help them create the most effective and tailor-made strategies, as well as bringing to life creative ideas for the implementation of already existing EB guidelines. We know and understand the importance of keeping it fresh and up to date, that is why at the beginning of this year, we have decided to take a look at our own EB strategy. Over the last few years, our company has changed a lot, that is why we have decided that while designing our new EB strategy we should also refresh the core of it — that is — our values and EVP. We have started by conducting some internal workshops and surveys, and since the spreading of the virus made us switch to working from home, our new values have been then implemented remotely. What are our new values? It is flexibility, proactivity, supportiveness, and appreciation. They derive from the way we operate daily and have their origins in the best traits of our people. That’s what we are known for and proud of — and most importantly, those are the values that we have shared before as much as we are living by them right now — while working remotely. As a Team, as well as independently, we easily adapt to the dynamic market environment. We are not afraid of changes and the ongoing situation when we had to adjust the way of operating almost overnight is the best example of that. We don’t narrow down our work to repeating the same tasks every day. We use our skills in various situations trying to make the most of it and in the most efficient and effective ways possible. In Performante we praise those who won’t stop mastering their skills. We believe that curiosity and asking the right questions lead to excellence. There is always a place for improvement and development that is why we encourage each other to learn as well as to start a new, individual project. Each project is each one’s playground — with all the fun and all the responsibility that comes with it… and praise as well of course! We believe very strongly in the power of supporting each other and we are taking it seriously in many possible levels. Sometimes it means to share our knowledge and skills, and sometimes to bring something to the table project-wise. But despite work-related situations, we also simply root for our colleagues to succeed. We understand the importance of a returned smile and of being there for each other. The atmosphere in the company is the key — and it opens great prospects for those who care about it. We’re honest and kind for our colleagues and it comes out naturally to us. We are all different, but we make a great team and we love to celebrate tiny and ginormous successes. That’s why we try never to forget about appreciating the projects that we have, the new levels that we unlock as a group as well as personal achievements. **What now?** Currently, we are running an internal campaign, which aim is to explain the values to our team and helping to understand them a bit better. As soon as all the activities are done, we will share all our thoughts on that in a thorough case study. Stay tuned! Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business > Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency. May 18, 2023\ Mercedes de la Torre Generating leads is one of the crucial aspects of the car dealership business, and maintaining control over the process is essential for success. The way of getting these leads has changed over the years. According to a study by Cox Automotive, approximately 66% of leads for car dealerships in the United States came from digital sources, including websites, search engines, and third-party listing sites. This highlights **the importance of a strong digital marketing strategy for car dealerships** to reach potential customers in today’s market. Let me tell you a real story: Our agency received an email from a Canadian dealership inquiring about our expertise in finding potential sellers who wanted to sell their cars. The dealership was interested in purchasing these cars from individual sellers to resell them afterward. With meticulous research and planning, I crafted an exceptional media plan that proved irresistible to the client. The dealership’s trust in my abilities strongly motivated me, and I knew that failure was not an option. Several months into our engagement, the client confided in me that they were initially apprehensive about working with us, as it was their first foray into digital marketing. Intrigued, I probed further and asked why they decided to partner with our agency. Expecting to hear that they had encountered difficulties managing their own campaigns, I was taken aback when they revealed that **they had previously purchased **leads from other sources****. (Before telling you more about this client, let me say that this success story is a shining example of the incredible impact that a well-crafted digital marketing strategy can have on a business.) This particular client initially started their activities with us in just one region. After a few months of cooperation, we were able to help them **expand to a second region**, which resulted in a significant boost to their customer base and overall success. The client’s decision to **multiply their budget by eightfold** is a testament to our approach’s effectiveness and their trust in our agency. Overall, this success story demonstrates the transformative power of digital marketing and highlights the importance of working with a reliable and knowledgeable agency to achieve business goals. In conclusion, if you own or manage a car dealership and are looking to **take your business to the next level**, a well-executed digital marketing strategy could be the key to unlocking your full potential. Our success story demonstrates that a [partnership with our agency](#our_contact_form) can help you expand your reach, attract more leads, and ultimately grow your business. So, don’t let your competitors steal the show. Let’s work together to drive success and make your dealership stand out from the crowd! Looking to expand your dealership's reach and increase your customer base? Check out our latest [article on subprime financial leads](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) and how they can complement your digital marketing strategy for even greater success. Other related [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) #### [Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Mercedes de la Torre\ May 18, 2023](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/subprime-auto-loans-how-digital-marketing-can-help-car-dealerships-reach-more-customers/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Say yes — a brief explanation of our campaign > It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ... Aug 25, 2020\ Performante It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all. But these are the facts: before the pandemic, we, the people of Performante, have started the process of refreshing and updating our values and main claim. And before we even blinked, the world as we know it had crumbled down. We’ve left the office to set our individual workspaces at our homes. We’ve rearranged our ways and settled down in that new situation. Somewhere in the middle of this, we understood that the time is never perfect for implementing a new image campaign, but the pandemic, lockdown, and the aftermath actually could work for us. Because the way we had gotten through all these is the best image campaign. Believe it or not, the compound claim we’ve come up with before all these months of the new reality. “Do you want to have a say in your future? Say yes to us” perfectly fits our attitude not only during challenging times but in general. This attitude, a “YEStitude” is our drive and fuel, that has led us to become a small big agency. How? Yes is such a simple, three-letter word, but underneath there’s so much depth. It means eagerness, enthusiasm, victory, wisdom, tolerance, openness, readiness… everyone can relate to this at some point. Everyone can take out something from this campaign which is real for them, which is their own. Having “say yes” as our statement doesn’t make us “yesers”. On the contrary — our Performante tribe is a bunch of conscious yes-sayers, people who face and shape the flow rather than just going with it. Through the six years of our existence in the market, we’ve said yes to all the small steps that become a part of the bigger picture. We’ve said yes to expand our portfolio of services and yes to a variety of clients. Yes to small, starting-up projects and yes to the big ideas, holistic strategies. Even the pandemic couldn’t hold us. It seemed like a big “no” at the beginning, but we’ve decided to say “yes, we’re in this together”. “Yes, we can make it”. “Yes, there’s still a chance”. We couldn’t do it without people that had said yes to us. They are our best showcase, as much as the projects we’ve done. So much for the background. Having such a strong idea has led us to the realization that the “Saying yes” concept works in three levels: B2B, EB, and internal, so the campaign has taken these three turns, all of them happening in social media channels. For the needs of the B2B and EB paths, we’ve created different but equally vibrant and dynamic videos, showing our philosophy, projects, and capacities. B2B posts were focused on our portfolio of services, meanwhile, EB ones were based on our know-how in the area. Along with the campaign went [**our manifesto**](/blog/our-philosophy), a short yet poignant explanation of the core of our unique attitude. It also serves for internal purposes — as a reminder, what sticks us together and inspires us to say yes to Performante on a daily basis. We believe that this campaign will not only gain us more recognition but also will make us all think (and by us I mean us as Performante and the wider audience): what yeses brought us here? What yeses are about to come? What yeses were made of? Other related [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) #### [Performante’s tips and tricks for those working from home](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Our team has been working from home for several weeks already, and unfortunately, for now, there is no concrete date ...](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Performante\ Apr 6, 2020](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) [Read more](/blog/performante-s-tips-and-tricks-for-those-working-from-home/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Stay aware of the trends and evolve as the industry evolves > In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ... Aug 7, 2020\ Performante Surabhi Lamba, Performance Marketing Specialist **In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting to the new business situation, as well as developing new skills and getting accustomed to the remote work, might be a key to success. London based Surabhi Lamba, Perfomance Marketing Specialist at Performante, shares some valuable insights on the performance marketing industry and gives tips on working remotely in an effective way by making the most of it to evolve as a professional.** **Surabhi, you are a Performance Marketing Specialist — what does it mean exactly? What do you do on a daily basis?** My main responsibility is to manage the workflow of agencies by helping them to optimise the campaigns and advising them about the potential new opportunities. I prepare monthly and weekly analytics reports to monitor campaign performances. Apart from managing the agencies, I am also involved in the market research to identify new potential partners. Along with performance marketing, I actively contribute to the creative side of the business. I research the UK market to identify if we have an opportunity to grow -the business in the UK. **Has your business been affected by the pandemic? Did your operations change in any way?** The global healthcare crisis has been unique in many ways. However, as more and more people are working from home, its impact on the digital space (especially affiliate marketing) has been less severe. In the subscription space, the numbers for services related to entertainment have been similar to pre-crisis. **Are there any trends that you were able to observe in recent months? Do you think that they are just temporary and related to the pandemic or are some here about to stay and change the performance marketing landscape forever?** The pandemic has definitely accelerated the digitisation trends. The online entertainment industry and services like fitness apps, meditation services, etc, have experienced a significant increase. The pandemic forced people to work from home but now this is being accepted as the new normal as more and more companies have come forward to adopting it as a permanent solution. The data shows that the consumption of online services will continue to rise as more and more people adapt to working remotely. **Some time ago Bruno Iglesias, Head of Performance at Performante, stated that we can observe an increase in demand for everything that helps passing time. What’s your opinion or that? Do you agree with him or do you think that people have gotten used to the ongoing situation and do not need entertainment that much?** Humans being social animals would always seek activities to entertain themselves. As the pandemic mandated people to stay at home, the online entertainment accelerated. I believe these trends will continue in the future as the crisis of this magnitude will change people’s habits in terms of social activities in crowded places. **You have been working in a really multicultural team and moreover — you work remotely from London. What are your thoughts on that? Do you think that nowadays we can work remotely in an effective way?** With the available technology that we have, remote working is definitely possible. Moreover, the current situation has confirmed that remote working is not only possible but is really effective as well. For me personally it has been a great experience, the availability of services like Skype, Google Hangouts has made it very easy to stay in touch with the team and everyone in the office. **Following the previous question — what made you join a company that originates from Poland? Can you share some of your thoughts after being with us for more than 7 months already?** When I came across the opportunity, I was sure that this was the perfect role as the next step in my career. The experience so far has been really great. The teams in Warsaw and Bogota have consistently been very warm and welcoming. I can confidently vouch that everyone at the office is an epitome of our values i.e Flexibility, Proactivity, Supportiveness, and Appreciation. I believe joining Performante has been a great decision and I look forward to more responsibilities in the future. **What motivates you in that rather tricky situation and what are your goals in the upcoming months?** I am a very inquisitive person and learning new things is a great source of motivation. Each day I look forward to developing new skills and overcoming challenges. My goal in the upcoming months is to finish my CS50 online course that I started pursuing in my free time during the evenings. Working from home has helped me to save on my commute time and put it towards more productive things. **Do you have any tips for anyone who would want to make such a vital part of a team that works remotely?** My tip would be to identify your strengths and weaknesses and learn from mistakes so that the learning becomes your strength in the future. Spend time on developing your soft skills as they play a very important role in managing your day to day activities. Stay aware of the trends and evolve as the industry evolves. Being an account manager involves interacting with your clients on a daily basis so keeping up with your communication skills is very important. Networking is a very important part as well to be successful in the industry. One last tip is to love and enjoy what you do. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers > Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power! May 18, 2023\ Mercedes de la Torre According to the Federal Reserve Board, **subprime borrowers are more likely to use online sources for loan research** and less likely to use traditional bank branches than prime borrowers. This is where a well-designed digital marketing strategy can come into play. In our experience working with car dealerships, we encountered a common challenge: the high cost of acquiring subprime auto leads. Many dealerships were investing substantial amounts without seeing the desired returns. However, through our expertise in digital marketing, we were able to rise to this challenge and achieve impressive results. Despite the prevailing industry trend of Cost Per Click (CPC) exceeding $15, we managed to provide our clients with high-quality leads at a fraction of the cost they previously paid. How did we achieve this? Allow me to guide you through six simple steps that transformed our clients’ digital marketing campaigns. 1\. Understanding the target audience. This is a critical step because we must direct our efforts (both technical and economical) toward users who are most likely to convert. This approach not only maximizes our chances of generating high-quality leads but also makes it easier for them to interact with our ads. 2\. Conducting competitor analysis. Understanding our competitors’ strengths, weaknesses, and tactics is crucial. This knowledge allows us to differentiate ourselves and develop a strategy that differentiates us. By leveraging this information, we can create a unique value proposition that resonates with our target audience and drives conversions. 3\. Performing keyword research. Understanding what your target audience is searching for is the first step in conducting keyword research. Tools like Semrush, Keyword Planner, and Google Trends are valuable resources in this process. Using these tools, we can gain insights into the search volume and identify high-value keywords to target in our Google advertising campaigns. Additionally, this research can support our SEO efforts, ensuring that our content aligns with the search intent of our target audience. 4\. Building attractive assets. All of the previously mentioned efforts will be in vain if we fail to generate engaging content that resonates with our potential customers. To achieve this, it’s important to be flexible in our approach and to take risks. The key to success lies in experimenting with different types of content and analyzing which ones resonate the most with our target audience. By conducting these tests, we can refine our content strategy and create assets that truly capture the attention and interest of our customers. 5\. Using a combination of platforms. One of the aspects I find most exciting is the willingness to explore and experiment with new platforms, which can be a key driver of success. Remarketing is one such possibility. Just to give an example, by targeting users who have visited our landing page from a Google source but not converted, we can show them ads on Facebook, providing a valuable opportunity to re-engage with these potential customers. 6\. Using measurement tools. As a digital marketer, I believe that data analysis and measurement are essential components of any successful digital marketing strategy. What I find as the most rewarding part of my job is seeing measurable and excellent results. Without the proper measurement tools, it would be impossible to accurately evaluate the success of a campaign. Therefore, we can make informed decisions on the next steps based on the insights derived from the measurement tools. In conclusion, using **digital marketing strategies can be a game-changer for car dealerships** targeting subprime borrowers. By strategically leveraging data-driven insights and implementing the six steps outlined above, we notably increased our clients’ conversion rate (CR). Moreover, our efforts resulted in a substantial 24% decrease in cost per click (CPC), significantly reducing cost per lead (CPL). This remarkable outcome highlights the effectiveness of our approach in driving better campaign performance and cost efficiency for our clients. At Performante, we understand the unique challenges that car dealerships face when trying to reach subprime borrowers. That’s why we specialize in developing tailored digital marketing strategies that maximize conversions and minimize costs. If you’re interested in learning more about how we can help your dealership reach more subprime customers, [contact us](#our_contact_form) today to schedule a consultation. If you want to learn more about how digital marketing can transform your dealership's lead-generation efforts, check out [our article](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) on why it's time to stop buying car dealer leads and invest in digital marketing. Other related [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) #### [Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Performante\ Nov 26, 2020](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/part-2-emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Survival guide to affiliate events — how to get the most of your first event > You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ... Feb 12, 2019\ Tania Rehel You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world and give you outstanding opportunities of meeting new business partners as well as following up on your daily activity with present partners. But before even arriving to such an event, you already need to make some vital preparations. Booking hotels and buying tickets are obvious bullet points, so I will skip that part, and focus more on the business and marketing side of the preparations. **1. Planning your calendar** Always think in advance about the events and their planning. Usually a month before the event partners are already starting to book meetings, so if you want to have the most convenient time for you — don’t wait until last minute to book it! It’s also always good to share your WhatsApp or phone number to find the person you are meeting — affiliate summits are big events and if you don’t have your own booth for the meetings — try to think of the most characteristic place possible but bear in mind that others might also select it as their meeting point, so then the phone comes to action! **2. Thinking of topics to discuss** Being prepared for a meeting is what creates a very professional image of you. Having bullet points to go through during a meeting is always good, especially if you don’t know your business partner yet. Introduction, current business discussion, understanding your business partner expectations and needs — everybody will feel that they are dealing with a professional if you have points to discuss ready and pay attention to their words. Additionally, interlocutors often appreciate people that are straight to the point — they tend to take you more seriously and you simply don’t waist your or their time! Going through a list of specific topics is always faster than trying to make topics up on the spot. Unless you are a great speaker ;) **3. Advertising your presence** Social Media are your biggest friends! Post entries about your attendance to an event, contact directly your partners by your selected communication channel, check groups and websites dedicated to marketing and the specific event you attend. Most of the big affiliate events and summits have their dedicated apps with networking functionality — don’t hesitate to add people, message them and get the most business opportunities out of the event. Also groups and events on Facebook provide you often with additional social calendar that includes all networking possibilities, pre-parties, afterparties and more! Apply to as many as you can, it’s always good to connect with people on a less official level and the amount of profitable deals done during those networking events would surprise you. **4. Tools: business cards, notebooks, pens, gifts** Want to make a good impression? Don’t forget your business cards! It’s the most basic way to remember the people you meet and so they remember you as well. You can make some basic notes on them if you don’t have a notebook and not loose the contact. Plus, if you forget business cards to a business event — you might be viewed as sloppy and not trusty. If you have a booth during an event, consider bringing some small gadgets that can be given away — USB keys, T-shirts, hats, sunglasses or simply notebooks and other things — it always leaves a nice impression if you hand such a gadget to a potential or existing business partner. You can also always request a bunch of easily portable gadgets from your company even if you travel alone or without a booth. And if you meet a key partner, you could bring a dedicated gift for them (just remember about restrictions in terms of food transit) or invite them for a drink/lunch. Those gestures help to build very strong and lasting cooperations. **5. Optional: Investing in a local SIM card with prepaid internet access and getting around** If you live in EU and the event is in EU zone — communication is not a problem. But if you travel to countries that have unreasonably high communication fees, you might consider investing in a local SIM card. This way you don’t have to worry about internet access costs if you get lost in the city. Also sometimes during events the provided WIFI might be tricky and not always working correctly or cutting the connections — prepaid SIM cards avoid all the trouble of being disconnected and as we know — being online is what make us roll! As I wrote before, I will not focus on booking the hotel — on that part I still won’t do that, but I would like to mention that it’s good to know your neighbourhood. How to get to the event, what are the places to see or eat at and potential party places. Estimating the travel time and distances definitely helps to organise in the most efficient way your time and activities during the event! **6. Positive attitude!** Don’t forget to smile and be approachable! People tend to answer more willingly if you approach them with a smile and positive attitude. Even if they run to another meeting they will often agree to quickly exchange cards and meet later if you seem amicable. I hope this small guide will help you, as a beginner, in taking your first steps during Affiliate events and Summits. It’s an amazing experience worth going through and that can get you addicted somehow! The amount of interesting people and personalities you can meet, business opportunities to create and social events to explore open a whole new zone of marketing for you! So what are you waiting for? Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) #### [How to find relevant affiliate partners in 2022?](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Kateryna Tsybulia\ Aug 2, 2022](/blog/how-to-find-relevant-affiliate-partners-in-2022/) [Read more](/blog/how-to-find-relevant-affiliate-partners-in-2022/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom. > A gaming-employer branding project for Deutsche Telekom. Sep 18, 2023\ Marta Pelska [Extremely clickable? See what hides behind this claim](/clients/t-mobile-loveittobits) Some time ago, the movie “Everything Everywhere at Once” triumphed in theaters \[and at the Oscars®]. The movie is about a woman who finds the key to the multiverse, allowing her to experience and test different professional and private paths. What a great metaphor for a copywriting job! Thanks to working with various clients and topics, I wander into the world of unfamiliar industries and marketing areas for a while. Perhaps it’s an overstatement that I sometimes feel like a person who has been put in the pilot’s seat, in front of a console full of flashing buttons, who must, in the blink of an eye, figure out how to land safely with a round of applause. Nevertheless, when researching areas completely new to me, I experience various adventures, just like the heroine of the movie, thrown into a fascinating yet crazy adventure. But can you say “no” when telecommunications giant, Deutsche Telekom, owner of the T-Mobile brand, asks your agency to create an employer branding campaign that will change the perception of the company in the keenest IT minds? Of course, you can’t. Our task, or rather quest, was seemingly simple. Deutsche Telekom wanted to recruit candidates for the IT area, using the nostalgia for their youthful years. Which one specifically? We know from research that practically every IT and technical college student experienced their technological initiation, either playing 8-bit games or trying to write them in the privacy of their room. That’s why we came up with the idea of creating a platform that combines a cleverly crafted recruitment process with promoting the image of a company that understands the wants and needs of candidates. And entirely based on the style of 8-bit computer games. [Why does a robot serve coffee to a human? Find out more!](/clients/t-mobile-loveittobits) Here I owe you some explanation. Although we, as copywriters, are practically required to know pop culture tropes and make pop culture sacrifices of various kinds, it is impossible to conceal the fact that I never had much to do with games. Yes, I played the iconic “Neverhood.” Yes, I have experienced crushing defeats in NHL and FIFA. Yes, I played a demo of the shooting game “Blood” once, but a moment later, as announced by an off-screen voice, “I died with a quick, quick death.” Having such a limited experience, gaming appeared to me like the cockpit console mentioned before, full of mysterious, magical buttons that made up a logical whole. I “just” had to switch them on in the correct order. Given my purely theoretical understanding of the world of games, I had to work out a method of operating not only with such extensive and yet targeted material, but also with our invaluable team. So how do you weave gaming into an Employer Branding IT campaign, combining the employer’s offer, gamer nostalgia, and recruiting needs… and score some points? 1. First, proper research. It allowed us to learn about the most important examples of 8-bit games and figure out their story mechanisms. They say that imitation is the sincerest form of flattery, and that’s how our versions were to be created - to pay tribute to the first gaming mini-universes that fired the imagination of future developers. 1. Second, language research. For me, the most interesting part of learning about a new field is immersing myself in the idiolect describing it. To create something in a gaming environment without knowing the jargon? Never! I may be a noob, but with ambitions. By the way, a small note - going deeper into the issue of the language of gamers \[and any industry jargon] it is worth remembering to be cautious in its use. Because there’s nothing worse than “overplaying” communication with a newly acquired knowledge of insider terms. We can unintentionally lose the focus of the heart of the matter, meaning the activity to which we want to invite candidates, or worse, we can expose ourselves to sarcastic comments from a target audience sensitive to being misled. 1. Third, insight research among the part of the team that know a lot about games. I am fortunate to work in an environment where synergy of different competencies is visible on a daily basis, and “supportiveness” is one of the most important values. Talking to people who are active players and have gone through various levels of initiation has allowed me to expand my basic knowledge with much more intriguing aspects. 1. Fourth, translating the customer’s expectations into an existing matrix – 8bit games. What message do we want to convey? Where to embed them? What mechanisms should we create so that the candidate would not have the feeling of pushy advertising but would learn about the employer’s offer gradually, incidentally and in logical consequence? [See how we played it out](/clients/t-mobile-loveittobits) 1. Fifth, the action umbrella catchword. There comes a point when the client’s expectations and the agency’s tactics have to intertwine into one neat slogan. Fortunately, an English idiom helped us out here, as all communication was in this language. “To love something to bits,” meaning to love something strongly, came to mind and complemented by IT, became a graceful and spot on claim. 1. Sixth - scenarios. It’s a well-known fact that games use a well-established plot pattern, where the protagonists start from point X to reach point Y. They encounter obstacles along the way, collect various tokens, fight enemies, lose lives. All this is more or less “played out” in every game, even the simplest. It is difficult to talk about some complex transformation of the protagonist in the case of 8bit productions, but… on the “Love IT to bits” platform, each task was somehow related to the protagonist’s influence, which was a reference to the EVP (Employee Value Proposition) of the Company, and the result itself led to job offers. 1. Seventh, the hero. He had to make a name for himself. It’s one thing to play a dismal pixelated character, whose fate does not particularly interest us, and another thing to play at least an outline of a character. We humans are like that - we want to impersonate someone “performing”, to be someone else for a while, move to a place where we can forge our own path. In our case, Mr. 8bit was saving the world from various bugs or reaching the office in a way that was a consequence of his choices, but most of all our main hero was reminding players that there are real places where you can fight for yourself and where “game is never over.” And Deutsche Telekom’s IT department is one of those places. 1. Eighth, once again, in the spirit of our synergistic cooperation - the inherent discussion with our graphic designers and developers about the possibilities of creative maneuvering. Because to come up with a game and a hero is one thing, but to make it in line with the spirit of \[past] times, possible to design and, above all, playable, is a different story. 1. Ninth, during the \[victorious] struggle with the unknown matter of gaming, I could not lose sight of the most vital aspect - strategy. Creating games and their universes can be a highly engaging activity. However, it would be an enormous failure to forget the EB nature of the task and the EB utility of the created storytelling. Here, our employer branding specialists come to the rescue to supervise if the narrative and goals were identical to Deutsche Telekom’s EVP and values. Did the work on the present project actually arrange itself into plain levels and chapters? Of course not. The nine steps to create the “Love IT to bits” project are just a writing procedure, a neat way of capturing the most important steps. Did we sometimes need to take a few steps back? Yes. Did I have to revise my own ideas about the nature of games during discussions? Of course. Did we deliberate over the shape of the bugs that Mr. 8bit was supposed to annihilate? Naturally. It sounds like quite a challenge, but that’s the beauty of working together in a close-knit team - no matter what challenges await the hero in the game called copywriting, he always gets extra life in the form of the support and competence of others. And last but not least, if you are curious about the effect of our cooperation with Deutsche Telekom and if you haven’t yet clicked on the previous cleverly placed links, I invite you to read our [case study](/clients/t-mobile-loveittobits) Other related [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/connecting-the-right-dots/) #### [Connecting the right dots…](/blog/connecting-the-right-dots/) [A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.](/blog/connecting-the-right-dots/) [Marta Pelska\ Sep 4, 2023](/blog/connecting-the-right-dots/) [Read more](/blog/connecting-the-right-dots/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Textbook Grammar Could Steal Good Marketing’s Oxygen > As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am... Aug 16, 2022\ Marta De León **As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am against well-structured writing — truth be told, it is one of my favorite things in the world.** I wrote it because I am convinced that creative quality sometimes requires us to give up the impulse to treat texts as if we were academic proofreaders. Let me explain why: **Grammar is old** Like all seniors, grammar deserves respect. But, also like some seniors, it understands little about how to communicate with young people. Many things have happened since those times when the ancient Greeks began to develop this discipline -and many things will continue happening. If we want our message to be well-received today, maybe it makes sense that we agree to leave the past in the past when we need to. **Grammar is based on written texts** It does not consider the way people speak. And let’s face it: no matter how proper we are, we all break the rules when we talk! We make pauses where they don’t fit, alter words, cut phrases, or use jargon that we wouldn’t normally use when writing. But then there’s creativity — that one place where we want the audience to feel close to our brand. We want them to perceive each interaction as if they were holding a conversation. How far do you think we could go if we interrupt their reading with commas or structures that don’t fit this goal? **Grammar is exclusive** Being good with grammar has become something to be proud of. And it should be that way. It’s an achievement, maybe even a talent. So it’s fine by me if we strive to structure every single paragraph right. But, remember: creativity must be inclusive. We are not looking to give academic talks or win journalistic awards. Moreover, the only valid evaluation of an advertising text is whether it connects with the public or not. And no one will connect with a distant message. **Grammar seeks an ideal language** The primary objective of grammar is to regulate the texts, to make sure we know how to make them perfect, based on what the great authors of antiquity did. It is clear that they update it from time to time and new rules keep emerging, but it still is always based on rules. Rules that are nothing but limits — the great enemies of a creative mind. Being ideal when writing would excite only our elementary school teachers but not necessarily our audience. In creativity, we do not want perfection. Once again, we are looking for connection. Perhaps then, it’s okay to ignore rules and dare to use only capital letters, make puns, leverage spelling mistakes to highlight our headline among the advertising sea… or do whatever it takes to achieve what we set out to do. Okay, but am I proposing that we should completely forget about correct grammar and writing? Of course not! I would be the first to suffer in a world like that. I’m just saying we have to learn to be flexible for the sake of creativity. Here is my proposal: **1. Master grammar:** Familiarize yourself with all aspects and rules of this discipline. It exists for something, and you will do better as a marketer if you know how to handle it well. **2. Know your brand:** Make sure you are clear about the goals and tone of the brand you’re writing for. **3. Understand your audience:** Find out what amuses them, what they want, what they hate, what they are excited about, and -especially- how they speak and how they like to be spoken to. **4. Now, break the rules!** If you’re going to break them (and I invite you to do so), you have to know you are doing it for a reason. Not because it’s fun, not because you’re rebellious, not because you want to look cool. Break them because it builds something for your brand. Balance will always be the key ;) btw: these lines were originally written in Spanish and then translated to English, so this is an excellent opportunity to practice not being too strict with our grammar ;) Other related [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) #### [Tips at fingertips: copywriting know-hows I know I have after all these years](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ...](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Marta Pelska\ Jul 1, 2020](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/tips-at-fingertips-copywriting-know-hows-i-know-i-have-after-all-these-years/) [Read more](/blog/laughing-sells/) #### [Laughing sells](/blog/laughing-sells/) [Words have amazing power and used in a proper way can become the most vital part of all of the marketing activities. Creating amazing stories ...](/blog/laughing-sells/) [Performante\ Jun 3, 2020](/blog/laughing-sells/) [Read more](/blog/laughing-sells/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The age of illustration > Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ... Mar 10, 2020\ Performante **Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise. We can also see more and more retro-style designs, but what in our humble opinion becomes the most important, is the big and loud return of illustrations, that slowly but surely substitute the use of stock photos.** The use of illustrations in graphic design isn’t something extraordinary or new. For years it has been more or less present but now we can observe that many brands turn away from using photography and choose to incorporate illustrations so as to communicate their messages. Moreover, we are not even talking about intricate works, but rather simplified illustrations or even line art. **We are out of stock… photos** A few years ago, in the times when stock photos were almost as popular as coffee in advertising agencies (some of them have even entered pop culture), no one would’ve thought that they would lose their spot to simple lines. Nowadays though, many brands are deciding to simplify their visual communication more and more often. **Simple is meaningful** Many experts from the graphic design industry claim that the year 2020 will be a year of simplified illustrations. And by that, they mean using flat colors and a limited palette, and most importantly — a lack of detail thanks to which both designer, as well as the viewer, can focus on the message itself. Of course, for some people, the illustrations in line with the hottest trends in 2020 might look a bit oversimplified or even resemble sketches, but it is believed to be one of the most efficient ways to deliver a clear message. **Color is not the limit** We have already mentioned that flat colors and limited palettes are extremely popular. Moreover — some brands go a step further and decide to use illustrations that base only on palette that refers to their brand identity or go monochrome. Even though at first it might seem to limit it can have an opposite effect — not only introducing such limits might have a great impact on the creativity of the designer, but also it can result in strengthening the awareness of a given brand in terms of how it communicates visually. **It’s getting personal** The fact that a brand decides to limit the use of stock photos to a minimum or introduces more illustrations that are created with the use of its color palette definitely helps it stand out in the crowd. But it is not only an eye-pleasing way of communicating but it can be also very effective. The elements used on the illustration might suggest the viewer that they should take a specific action, and that makes them really useful while designing any user interface. Other related [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/there-is-always-something-to-rethink/) #### [There is always something to rethink](/blog/there-is-always-something-to-rethink/) [When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ...](/blog/there-is-always-something-to-rethink/) [Performante\ Aug 21, 2020](/blog/there-is-always-something-to-rethink/) [Read more](/blog/there-is-always-something-to-rethink/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The Digital Impact of COVID-19 in Colombia: Did the Transformation Affect Businesses or Their Collaborators? > Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it ... Aug 17, 2021\ Daniela Rueda **Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it or not, this phrase is here to stay. The health crisis caused by COVID-19 indeed forced us all to change habits in different contexts of our daily lives, forcing us to find new ways of working, interacting with the world, and meeting our needs.** The way people on all continents interact with their loved ones, colleagues, and customers had to change. Face-to-face meetings and events that were accompanied by some kind of physical contact migrated to virtual spaces, which allowed social interaction to be maintained, but now through a screen. But what do all the activities that once seemed so common and that suddenly changed have in common? That all of them were still possible thanks to the digital world! **The transformation of commerce** The professional world did not come out intact while people’s lives were transformed. Unsurprisingly, the impact on people’s behavior, or in other words, the consumers’, forced companies to adapt to new demand models. One of the most visible examples is how the new requirement to obtain necessities without leaving home pushed establishments to adapt their e-commerce and home delivery services. What was once simply an option of comfort had become an obligation for global security. And so, what for many companies was only a plan for the future, escalated to the top of the list of priorities and advanced by great strides to allow the survival of the business. These companies that were already digitized also boosted their businesses through e-commerce, managing to increase their sales and thus increase their income during this health situation. According to the “Behavior of e-commerce in Colombia during 2020” report, carried out by the Colombian Chamber of Electronic Commerce, between April and July, online sales grew by 65.7%. This is how a significant growth in transactions made through virtual channels was generated. Now, despite the gradual reopening of physical shops, the transition to digitalization is irreversible; the buying habits and behaviors of Colombian consumers simply changed. Just like the previous examples, it is safe to say that companies from all sectors found themselves in the need to turn their business strategies and direct them towards digital models to maintain their position in the market. Every day, more and more users used their mobile devices and computers to access products and services due to the forced closure of commercial establishments. So what were the main challenges that the digital transformation brought by COVID-19 for businesses? - **Timely decision-making:** It is necessary to make decisions on time, even in the midst of the uncertainty of what the post-pandemic holds. According to an article by McKinsey Digital, more than 70% of programs fail largely because they have not made decisions on time. Companies should define who will lead the transformation efforts, where to position the company within the digital ecosystem, what to do to react quickly to market changes and customer demand, and how many funds to designate for this specific task. - **Disruptors in the digital transformation of organizations:** Many companies in various sectors will be transformed by disruptors from an industry other than the one they are used to competing with and their validity in the market will depend, in large part, on how they respond and adapt to this fact. An example of this is the case of the banking sector and Rappi. The latter began to take advantage of the data collected from all its users, to take the business further. In this context, they launched RappiPay, a digital debit card that allows users to make various transactions inside and outside the platform, reaching 730,000 customers and 20 million transactions in the last year, according to Portafolio magazine, which led it to compete directly with the different banking entities in Colombia which simply did not expect such a strong competitor from a different industry. Organizations must be prepared to compete with these digital disruptors that come to revolutionize the market. - **Learning and change:** The scenario of change is now normal and constant. Learning new things expands the comfort zone to stay current in the labor market and, considering that digital transformation has brought inevitable changes, it has become a necessity to adapt. As we can see, the acceleration of this digital transformation has been representing important challenges for organizations, significantly affecting commerce and the way it must respond and adapt to the new needs of its consumers to remain current in the market. But the impact of these new challenges not only reached the business models but also affected the organizational culture in a big way. **The impact on organizational culture** Along with the changes driven by COVID-19 for people in general and business models, came challenges that many companies were not prepared for. Those who did not have remote work implemented were suddenly forced to do it and adapt their models to having all of their employees working from their homes. The “trust” factor became a determining role because organizations that did not have these models contemplated before the pandemic had to adopt a new remote work culture quickly and focus more on results and good time management by their employees. This transformation in the work culture was not easy for most, but it brought many positive surprises with it, as the true meaning of the sense of belonging, responsibility, and commitment on the part of the members of the companies was discovered. According to the study “Penetration of Remote Work in Colombian Companies”, from 122 thousand remote workers that were reported in 2018, this figure has had a growth of more than 400% for the year 2021, which evidences the change in the organizational culture of companies. The change in traditional work habits has also resulted in a shift in workers’ preferences. This is demonstrated by a study conducted by Citrix and OnePoll in 2021, which showed that 43% of Colombians express their desire to continue working from home or, at least, under a hybrid modality. Similarly, 68% of the companies would be willing to continue with this way of working. It is indisputable that the pandemic caused by COVID-19 revolutionized people’s lives, which caused a change in business models, and in turn, generated a transition in the internal culture of most companies. But it is also true that we have proven that technology facilitates our adaptability to this type of disruptive process and this is how important opportunities are created. The emergence of new businesses, the opening to new markets, and the change in work habits are just a few examples of our ability to adapt to dynamic environments. These challenges we faced during the pandemic only showed that we are prepared for an increasingly digitized future. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) #### [Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Mercedes de la Torre\ May 18, 2023](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) [Read more](/blog/say-goodbye-to-buying-automotive-leads-a-smarter-way-to-grow-your-business/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The most important part of our job is the human part > Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ... Nov 9, 2020\ Performante **Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills. And now, in the world that turned mostly to working remotely, those human connections and relations seem to be more important than ever. Álvaro Alonso Lozano, Senior Affiliate Manager at Performante, takes us inside the fascinating world of affiliate marketing and shares some tips and thoughts on how to work remotely while still feeling like a part of the team.** **Álvaro, you’ve been in Performante for three years already. How did you even get here?** Well, I came all the way from Spain! I was looking for job opportunities in Warsaw when a friend told me about a job opening at Performante. After checking the job description and afterward Facebook page and website, I knew I wanted to work here. And thankfully it did happen. :) **What are your responsibilities on a daily basis? What do you do as a Senior Affiliate Manager?** My main responsibility is to generate profit by driving sales both to multiple digital products. In order to keep a constant flow of sales, I need to be on the lookout for new traffic sources and keep our current sources active by delivering the best performance possible from our campaigns (since if they are not profitable will eventually leave!). I am also responsible for making the most out of our traffic, by a constant optimisation of the campaigns. It requires both an analytical mind and, especially, interpersonal skills. The most important part of our job, in my humble opinion, is the human part. **What excites you the most about affiliate marketing?** How big and varied this world is. Being your objective leads, subscriptions, or sales, there are hundreds of ways of achieving that and there’s no one best way always: you need to test and test each and every time. This work also involves being very creative and being able to adapt to the moment. **Recently you’ve started developing some new skills and got involved in advertising on Facebook. Do you think that a marketing specialist should be versatile?** Definitely and this is connected to what I said before: there are tons of channels to impact your target audience and the more you are familiar with all of them, the higher your chances of reaching it. Affiliate is testing and testing until you find your winner :) **Pandemic changed the way business is done — we’ve switched from multiple offline meetings to being online. How do you deal with networking nowadays? Or maybe you do not feel any changes?** In our case, we used to have all meetings with external clients online before, as we work mostly with partners from abroad. Didn’t make a difference at all in this regard. **And how about internal matters? Did your team change the ways of operating in the last months?** Definitely. With the pandemic, we needed to change our ways. Now we have to rely exclusively on online meetings and the communication flow is not as smooth as it is when you are all sitting in the office next to each other. But I don’t want to sound dramatic, because actually is not that big of a deal and we adapted to the new reality quite fast in my opinion. **And we’ve been in that remote reality since March. What are your thoughts on that mode of work?** Well having been a father recently I have to admit that the remote mode has been very positive for me: now I can spend more time with my son and give a hand to my wife from time to time :) Aside from that, the Home Office mode has a big advantage that you don’t have to waste time commuting, so I can spend the day more efficiently in general. But there are some downsides, of course, the main one being not able to spend some time with your colleagues and having to wait a bit longer sometimes for urgent things to be done. **Do you have any tips for working efficiently from home?** Try to set up a small office at home and equip it with the most comfortable equipment and furniture. If you manage to isolate yourself from the rest of the house your work can be as efficient as in the office. **As we’ve mentioned in the beginning, you are with us for three years already. That time for sure allowed you to gather many experiences. What do you enjoy the most about working in Performante?** The atmosphere. We all get along with everyone else inside the company. It has a great vibe. And on top of that, all of my co-workers are very professional and helpful. One can’t ask for better colleagues! **What are your main thoughts on working in a multicultural team? Do you think that diversity helps us develop?** Absolutely! Until we enter university, more or less, we are enclosed in a particular way of thinking and mindset. Meeting people from different cultures opens your mind as you realise that there are many different ways of dealing with situations, behaving, and communicating. This is especially important in our field since we work with people based in countries like the US, China, and India who all have a different approach to work and expect different things from you. **We know that you are not the biggest fan of quotes and maxims, but if you’d have to point one sentence or thought that keeps you going, what would that be?** Hahaha, you know me well. Ok paraphrasing a quote from The Wire tv series (without swear words): “Life it’s the thing that happens while you’re waiting for moments that never come”. In other words, aim always for more but enjoy to the fullest what you have now. Other related [Read more](/blog/try-to-stay-updated-through-social-media/) #### [Try to stay updated through social media](/blog/try-to-stay-updated-through-social-media/) [This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...](/blog/try-to-stay-updated-through-social-media/) [Performante\ Aug 12, 2020](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/try-to-stay-updated-through-social-media/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) #### [Performance Marketing dictionary — 33 terms you need to know](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations ...](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Isabela Hatem\ Mar 13, 2018](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) [Read more](/blog/performance-marketing-dictionary-33-terms-you-need-to-know/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The sound of marketing > We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ... May 12, 2020\ Performante (source: Malte Wingen/Unsplash) **We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling. The videos in social media are mostly watched without sound, and adding subtitles to them is a must. More and more often, we are consuming the content without sound — but does it mean that it is not important anymore?** Back in a day, when the radio and television were the most important channels of marketing communication, a good jingle was something that could sell. It is more than probable that all of you would be able to remind yourselves at least one song of an add that you’ve heard in your childhood. But with the growth of the digital era, we have turned more to the visual side of life. Does it mean that audio marketing ceased to exist? Not at all! Not at all! Sound can give a special added value to vision, it can help make a brand stand out in a crowd, or it can even support sales or experiences. **Sound is everywhere** As much as some of us would like to mute everything around us — sounds are everywhere and are a vital piece of a marketing puzzle. Some say that it is a great way of reaching customers without them doing anything. Music, songs used in the ads or videos, or even so popular recently ASMR noises can be a part of any promotional activity and become a part of our association system. Do you remember a scene in The Intouchables in which Omar Sy, playing the main character says that Beethoven’s “Fur Elise” is the music of the Employment Office? He heard that so many times that the association was inevitable — and that is how a sound can get tied in our brain to a particular thing. For sure, there are songs that you cannot associate with anything else than with the TV ad you’ve heard them in. (source: Namroud Gorguis/Unsplash) **A brand can have its sound** What people mostly associate with brand identity are the colors, the logo, or even the font used by it. But the identity can also have another dimension and extend even to sound. Did you know that there is something that is called an audio logo? It can be used synonymously with the term — audio branding, and that means sounds, jingles, or even spoken slogans that relate to a particular brand. For sure tons of them are right now appearing in your head… And yes — Netflix’s TUDUM! that you probably hear quite often as of recently is a great example of that. :) **The new dimension** Podcasts, audiobooks, and voice assistants — those emerging forms are a response to the needs of consumers who in that extremely visual world need a break from their screens. After the big boom of music streaming services, we can now observe the raising interest in other forms of audio entertainment what definitely could give the audio marketing industry a bit of a boost and deserved recognition. In this overly visual world, we should still pay attention to sounds and do not ignore audio marketing solutions. According to research by Neuro-Insight agency companies that “overlook sound as a creative tool are missing on a crucial dimension of branding.” Sounds interesting, right? We will be all ears when it comes to that topic! P.S. On our [Instagram](https://www.instagram.com/performante_agency/) channel, you can take a look at a playlist created by Performante’s teammates. Other related [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # There is always something to rethink > When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ... Aug 21, 2020\ Performante **When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better — less or more? Rozalia Kurant, Art Director at Performante, talks about hiding sketches in the drawer, positive outcomes of rollerblading, and reveals what keeps her creative mind going.** Rozalia Kurant, Art Director at Performante **The name of your position might sound mysterious to some people. Maybe we should explain it a little bit. What does an art director do?** I believe that proper words that would explain what I am doing on a daily basis might be — create and think. But, getting on a more professional note, I would say that an art director stands on guard of the best possible result of a whole project, mostly in the aspects concerning design and concept. **That must require a lot of creativity from you. Where do you seek inspiration?** Everywhere and nowhere. I take my inspiration from everything that surrounds me. Sometimes insights or ideas come to my mind from situations or things I barely notice in that particular time and I would never expect that they could become helpful some other day. This is an amazing part of the creative industry, each client is different and may surprise a creative team with a brief, that would make you dig deep into your memories and experiences. **Do you have something that helps you get creative? Music? A special desktop setup that sets you up in a mood?** Music totally! I assume that I can not think without music. ;) It is not just helping me to focus, because most of the time while working I do not even notice that something is being played. I treat it like a coherent part of my work environment. Fun fact is that the creative part never ends. Often ideas come when I do not expect them. For example — when I am after work, my mind is separated from the topic, I am rollerblading through the city — obviously with music in my ears ;) — and suddenly… click! Here we go. The inspiration might come in the most unexpected moments. **How do you come up with your ideas?** This is a process. I usually start by searching for insight, a true thing people can relate to. Then, when we have a concept for a campaign, I check what the particular brand is like, what kind of mood they carry and the audience they want to engage. After that when I have in mind the style of a key visual, I start searching for some inspirations online if I need it. **Supposedly not all ideas are perfect from the very beginning. How often do you “throw away” your own design before you show someone the final version?** I would not count (laugh). It is constant work and to be honest it never ends, only the deadline makes me finish eventually. There is always something to rethink, change, add, or what I personally prefer — take away. **Talking about that, what are the characteristics of a good graphic project?** I always appreciate that type of design, that has a twist, something added, something out of the box. For me, a good project has kind of not obvious part, even a small thing that makes me stop and look at it for a while. We are overflooded by ads and visuals almost everywhere and all the time, on our phones or outdoors. So, if something makes me stop scrolling, look at it or think about all aspects of that particular piece of work — and I do not think about it in a bad way, it is a good design. **Are there things that make you cringe?** Certainly, but I think this is all about one’s taste. What makes me cringe, for someone else will be simply cool. But if I had to point something out, then what comes to my mind in the first place is overloading. For sure you can recall ads or graphics, that when you look at them you have no idea what is important and what is this is all about. Excess can be really cringeworthy. **How about briefing remotely and remote teamwork? How does it work for you right now? Don’t you miss some day to day interaction or maybe calls and Skype are just enough?** I think it works pretty nice — we do new campaigns and pitches all the time. :) Of course, it is easier to catch other people in the office and make a meeting about a project or quick brainstorm, but I would not say there is a huge difference. We still make arrangements for meetings or write to each other. Quick talk like 2 minutes can save 15 minutes of texting. What is an advantage though, is a fact that I can play my music out loud. ;) **Talking about unusual ways of working — you’ve successfully participated in Young Creatives contests. Do you think that initiatives like that are good for young specialists? Working on a daily basis isn’t enough? :)** Personally, I think that each opportunity to challenge yourself brings more knowledge. In a contest like this, you have a small amount of time and there is only a small team working — you and your partner. For sure competition with short deadlines teaches you how to work under pressure, especially when time runs freaking fast. What is more, it gives you space to think out of the box what is often hard to do when you are working with a client and following all the guidelines. But during such a contest participants may create and bring to the table whatever they want and sometimes being braver is better. What can I say, this is fun. :) **Do you have any tips for someone who would like to start a career in graphic design?** Learn, read, watch, and absorb everything around you, because inspirations are absolutely on every step you take. Other related [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Tips at fingertips: copywriting know-hows I know I have after all these years > When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think ... Jul 1, 2020\ Marta Pelska **It’ll take you ten minutes to read. And it took me 10 years to get there.** **SHORT STORY LONG. HOW I BECAME A LECTURER.** When I was asked to lecture “my people”, I fought the urge to run for my life. Not because I don’t like talking to them. On the contrary, sometimes I think they’re fed up with my constant jabbering. Mostly because that would be my first public talk ever and first public sharing my knowledge on copywriting. And that seemed scary on so many levels. First of all, even though I could call myself a “seasoned” copywriter (grey hair and all that), I don’t see myself as an authority on the matter. There’s still so much to do in the area, so many things I could achieve. What could I possibly teach our lovely Performante bunch, apart from the words “Go and write your future yourselves?” Ok, that was a stolen advertising slogan. But you get the point. (Copy)writing is a hard matter to talk about. It’s an action. It’s a performance. It’s you standing in the middle of your room and doing voices from the dialogue you’re writing. It’s you saying at loud a claim you’ve just coined and deciding it sounded better in your head. It’s you rewriting your copy, basing on solid feedback, such as “I don’t like it, try something else”. And it’s you, still enjoying it after all these years. Plus, there were also other fear factors. A diversity of people attending — from the creatives to the affiliate managers, having nothing to do with my struggles. Meaning: I had to make it universal. Relatable for Those Who Know and clear enough to be digested by Those Who Doesn’t Know But Are Curious. And don’t get me started on the pandemic thing and the fact, that I was supposed to host this talk virtually. You know, lecturing small screens and hoping there are still people behind them. No real interaction. No control over the technology, which is no man’s friend in situations like this. The only way I could make it through was to translate my professional joy and private observations into the course of my lecture. I’m not a “TedTalk” person, I don’t follow the rules of the art of public speeches. I just go with the flow. Or, given my favourite advertising claim, with the flaw. I decided to do this my way. Starting from how I start writing all my copies — by standing in the middle of the room and waiting for the First Sentence to come… **PLOT TWIST (AND SHOUT). HOW I TRICKED YOU INTO STORY-TELLING.** Do you see what I did there? I created a short story about the preparations for the lecture. I channeled a story-teller to trick you into reading my stuff. I turned an article about copywriting into… a story about telling a story. That’s how we, copywriters, are having fun. It could be also your fun, because of the way I see it, everyone could walk in the copywriter’s shoes. And it’s not the strategy of belittling myself to win some pity and laughs. I really do believe, that we’re all natural-born, innate story-tellers. I’ve read once, that this is what distinguishes us from the other living species — the ability of thinking and talking in stories. To create a narrative out of our experiences and to bond through them with the others. And that’s how copywriting works, folks. No matter, whether we’re talking about a short claim, like “Just do it” or a long copy for the website. The more the product story is about people and emotions, the more it clicks with the audience. Why? Because the real, winning-the-crowd-in-a-gladiator-way answer, in case of selling, is not “Dang, it’s for me”, but “Oh God, it’s so about me”. **TELL ME YOURS, I’LL TELL YOU MINE. HOW TO SEE THE WORLD AS A STORY.** Ok, but are we that story-prone? Well, it’s in our genes, baby. We’re heirs of the long row of generations, who passed stories not only to kill the time because they didn’t have a TV nor the Internet but also to survive. To remember our origins, our history, our language. To testify. The stories served as a lesson and as a lullaby. The stories helped us understand other people and frankly, nothing has changed since then. We’re still thinking in stories. Our Facebook profile is a carefully written story of who we are and who we know. Our Instagram stories are about how good we look and how much fun we’re having right now. Our activity tracking app report is a compelling story of lows and downs in pursuit of a great shape. Our curriculums serve as our professional stories, happening in many places, yet ordered by the time of action. The way we introduce ourselves into the new group is also a story — we choose the anecdotes and data about ourselves to create an image. And we try to maintain it through new stories. **CURIOSITY MADE A COPYWRITER. HOW TO START.** Does having this common story-telling gene is enough to become a copywriter? It’s a good start, but it has to go with other tools, or better said, with an ability to stay curious. To observe and analyze people around you, just you know, not to the extreme. Get invested in people’s motivations, desires, and ambitions, even if they’re foreign for you. Truth to be told, the more foreign the better, because that’s how you get a wider perspective. And finally — appreciate the family gatherings at last, because who knows, maybe during the Christmas Eve dinner from hell you’ll hear an anecdote which changes your writing forever? Or inspires you to the point you’ll have to develop a story out of it? **ALL WRITE, ALL WRITE, ALL WRITE. HOW TO BECOME BETTER.** If you’re this curious and insightful, you’re ready to write. At this point, you need a pen and a piece of paper. Good grammar and vast vocabulary are a must. General orientation in culture, both high and pop is great, but you also need to practice. You need to learn different styles and techniques. And you do this by writing your hand off. Each brief is your copywriting treadmill. Don’t be ashamed to do different circuits. Every additional piece of writing is like a cross-training — no matter whether it’s a short story, a script for a movie we didn’t know we needed, or a song. **BEAM ME DOWN, SCOTTY. HOW TO FIND A PERFECT CREATIVE MATCH.** You’ve come this far and have written something. Remember, that copywriter (or more generally — a creative) is not a lone wolf. You need an adversary to question your writing choices. You need a voice of reason or a constructive mockery to defend your copy. In the worst-case scenario — to rewrite it. And you need to go out of your head (oh no, another stolen slogan!). Writing non-discussed copies is like playing squash in your mind, just you know, bouncing the ball always the same, predictable way. Having a sparring partner, or just a person who becomes your beta-reader always gives you a fresh perspective. Sometimes this person sends you a curveball you won’t take this time, but that’s okay. This is how you grow — by failing. And also by standing up, dusting off and facing the game all over again. **TO KILL A MOCKING THOUGHT. HOW NOT TO WORRY ABOUT CRITICISM.** Ok, you’ve finally sent what you’ve been working on for so long. You’re kind of proud. You really like the way your copy flows, but the client doesn’t. I’d leave it at “it’s the beauty of this job”, but let me tell you something. During my lecture, I divided my presentation into a few “acts”. Each act was titled as if it were a commentary of the inner critic, mocking my flow and raining on my parade. Why? We’re all told to shush our inner critics when it comes to different areas of life (maternity, hello!), but having them around while working is quite useful. This inner critic (plus your beloved outer critics — your workmates — such a lovely crowd), helps you deal with harsh feedback before it even appears. Just do this little exercise, an exercritisice, haha, and roast your copy till it burns. Again, why? Because by not treating yourself too seriously, you’re saving your mind from burning out. See? That’s my advice for you, my best manifesto for all who get demotivated by a long row of “I like-it-buts” or “I don’t-like-it-you-tell-me-whys”: burn out your copies to not become a professional burnout. Mock the production process, not the producer, and you’ll stay happy. **WONDERS NEVER CEASE. HOW TO EXPECT THE UNEXPECTED.** You’re in the industry for years. You feel steady, walking firmly on the professional ground. But you crave something more — recognition, acclamation, inside fame. You have a dream. I used to be this way. I used to whine that everyone out there has better ideas, more awards, bigger clients. Ambition is a good thing, but can’t be this all-consuming, auto-destructive voice telling you that you’ve wasted your years over something as fleeting as advertising. For those who are pining for excellence, I have another piece of advice. Turn your “I have a dream” into the “I have a drill” approach. Drill meant as agenda, a plan, a schedule to get somewhere. Work hard. Treat each brief as a lesson. Make the most of it. Don’t wait for awards and kudos. You don’t deserve them just because you’re you. Do your best and try to pour some gold into each copy you write. Don’t mock humble projects and niche products. And most of all, don’t be afraid to step into an area you have never worked on and you have no idea how to take the first bite of it. Because this may be the beginning of many great firsts. Like the first interview. First public lecture. First article. **PS. I LOVE IT.** PS: Yes, I’ve read this at loud before publishing. PS2: Yes, my inner critic laughed at me and said I should improve my article writing skills, because I tend to ramble. PS3: Claims of what products did I steal? Have fun finding out! Other related [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/recruting-game-never-over/) #### [The \[recruiting\] game is never over](/blog/recruting-game-never-over/) [About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.](/blog/recruting-game-never-over/) [Marta Pelska\ Sep 29, 2023](/blog/recruting-game-never-over/) [Read more](/blog/recruting-game-never-over/) [Read more](/blog/taming-the-unknown/) #### [Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [A gaming-employer branding project for Deutsche Telekom.](/blog/taming-the-unknown/) [Marta Pelska\ Sep 18, 2023](/blog/taming-the-unknown/) [Read more](/blog/taming-the-unknown/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Tips to create an effective Landing Page > A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the ... Oct 19, 2021\ Tomás Castillo **A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the landing page is almost as important as your product. You may have the best product in the market, but the wrong landing page could block users from finding it out.** Designing an effective landing page is a priority if you want your product to succeed. For this, we suggest the simpler, the better. Landing page optimization is one of the best ways to increase your PPC campaigns performance and maximize your ROI. Learn how to can create a winning landing page with these simple tips: · **Be clean and organized.** This is one of the most important facts of an effective campaign because it will highly impact your campaign’s Conversion Rate. · **Provide high-quality content that inspires confidence.** The information should be clear and relevant. Use eye-catching headlines about your product’s advantages or offer free trials, for example. · **Add a clear call to action.** The action button should be big and easy to find. Use trustful colors, like green, and make sure to add a sharp contrast between the action button and the background. · **Pay attention to the background.** It should be simple and use relevant and quality images to describe what you are offering. A good idea is to make it clickable to the goal. · **Make it load fast.** If a landing page takes a lot of time to load, the audience can disengage before seeing what you offer. · **Think mobile-friendly.** Nowadays, everyone has a smartphone with Internet access. Your landing page should be responsive and accessible for all devices. · **Trust signals.** Include user comments, logos of well-known companies you have done business with, awards you have won, and associations you belong to. These will help you build trust in the mind of the visitor. · **Test, test, test.** Testing and tracking results are essential for understanding what your landing page is doing right and fixing what it is doing wrong. **Follow all these tips to get the best results as they complement each other. And remember: You can always A/B test different versions to see what works best!** Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # True colors of marketing > Have you ever been wondering why certain brands decided to use red or purple? ... Apr 2, 2020\ Performante **Have you ever been wondering why certain brands decided** **to use red or purple? Which traits do people associate with blue? Do you think that something such as color could influence our choices? The psychology** **of color has all the answers.** Our brain uses colors to recognize traits about everything that surrounds us. It is a very natural thing. Since forever we have been equipped with the natural ways of spotting what is dangerous, what is safe, and what will grant us survival. Moreover, the colors are very important in our culture — let’s take the traffic lights for example. Red lipstick is believed to be more sensual than a nude one, and a white wedding dress intends to symbolize innocence. But it is worth highlighting that colors have meanings not only in nature and in culture, but also in marketing. The psychology of color focuses on how different colors and shades impact our minds and even behavior. When it comes to marketing that field of study researches how they can influence the consumers’ impression of a product or a brand, as well as decision-making processes. If you analyze the most popular brands or marketing materials, you will notice that many colors are repeating. And it is not a coincidence. Just as with flags, the colors used in marketing and designing brand identity are supposed to bring up some feelings. Have you ever been wondering what every color is intending to demonstrate and tell you about the company or a product? We have prepared a small guide for you. **Red** Red is associated with passion. That color stimulates the human body by raising heart rate and blood pressure. It creates a sense of urgency (both positive and negative) and as a result of that is frequently used for signalizing sales or any type of alerts. Funnily enough, it is believed to encourage appetite and because of that is often used by fast-food chains. **Blue** It is associated with water, peace, and reliability. The associations that blue brings have a calming effect on the mind and can provide a sense of tranquility and space. It can give the viewer a sense of security and is believed to induce a feeling of trust that we could have towards a brand. According to some studies, blue is the most common color used for conservative corporate brands. **Green** Associated with health, tranquility, and nature. It is a very versatile color and much depends on the shade being applied because green can be successfully used to symbolize money and wealth, just as for promoting environmental issues. Green stimulates harmony in the brain and encourages balance. **Purple** Purple might not be the first color that would come to our mind while talking about the psychology of colors, but it is very widely used in marketing. It is associated with wisdom, respect, and royalty. It is believed that purple stimulates the problem-solving area of the brain as well as its creativity. A good observer will notice that purple is one of the most popular colors in the beauty industry (especially for anti-aging products). **Orange** The first associations that might pop to mind while thinking about orange is that it is cheerful, friendly and confident. It is believed to bring a feeling of warmth due. It is considered to be light and fun and that is why it can be used by non-corporate brands. According to some researches, many people find this color… cheap. So, using it for a premium brand wouldn’t be the best idea. **Yellow** The most optimistic color of all, that can induce happiness and creativity. Yellow is also the color that is most noticeable for a human eye that is why it can be powerfully used alongside other colors. But also in excess, it can cause anxiety and frustration — feelings that no one would like to be associated with their brand. **Black** It is often associated with authority, power, stability, and strength. Nowadays it is one of the favorite colors of luxurious brands, because of its elegance and clarity. It is a very versatile color often used in fashion or sports, but it wouldn’t do good in anything health-related. **White** Most often mixed with other colors. It is believed that white might give an impression of cleanliness and modernity. But if used in excess it might deprive a brand of any personality. According to some branding specialists white, just as much as white can be used when we need the consumer to focus on some abstract features of our brand or to make the typography stand out. **Why does it matter?** According to some studies even up to 90% of our judgments about products can be based on color alone and 80% of clients believe that color is responsible for brand recognition. Of course, we should remember that sometimes color perception is different depending on the cultural background of our audience, but it is still important to think it through and apply some of the principles. Choosing the right colors might help a brand to communicate more effectively and a good marketer should always have that in mind. Other related [Read more](/blog/the-age-of-illustration/) #### [The age of illustration](/blog/the-age-of-illustration/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/the-age-of-illustration/) [Performante\ Mar 10, 2020](/blog/the-age-of-illustration/) [Read more](/blog/the-age-of-illustration/) [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/why-is-video-the-king/) #### [Why is video the king?](/blog/why-is-video-the-king/) [Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...](/blog/why-is-video-the-king/) [Performante\ Mar 20, 2020](/blog/why-is-video-the-king/) [Read more](/blog/why-is-video-the-king/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Try to stay updated through social media > This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ... Aug 12, 2020\ Performante Tomás Castillo, Senior Affiliate Manager at Performante **This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways, we are communicating with each other, even at work. How to organize your own routine to work effectively, and how to network in the digital world? Read our conversation with Tomás Castillo, Senior Affiliate Manager, who talks about the most prominent trends and shares his own tips on working remotely.** **Last months changed a lot, also in the advertising industry. What are the most prominent trends that you’ve observed?** Yes, passed months changed a lot in all the possible fields, especially in the advertising industry. Fortunately, performance marketing has not been affected that much. Due to quarantine and lockdown, people stayed at home and spent a lot of time online — working, buying, watching, playing games, and chatting. And all these activities increased (and are still increasing) the traffic on online advertisements. **According to you, how the performance and affiliate marketing industry was affected by the pandemic?** As I have already mentioned, the traffic increased during the quarantine. People have transferred many activities from real life to the virtual one, so it has given us more touchpoints, and so — business opportunities. As for the changes on the professional level, luckily being an affiliate manager is something that can be done remotely. Previously I’ve been working from Spain, now I’m finally here, in Poland… still working remotely:) But thanks to the digital tools I can be in touch with the team and do my job the best I can. Working from home also gives me time to master my skills and deepen my knowledge in my area. **Times like this, filled with obstacles, often offer many chances for development, adjusting the old ways of operating. Can you relate to it in any way? Or maybe everything simply works how it used to?** The whole pandemic situation has forced employers to become more agile in terms of organizing the scope of work. The more integrated team is, the quicker the process is. Here, in Performante, we were able to adjust quickly to new conditions and proceed with our work smoothly. **Is there any particular type of services or products that sky-rocketed in the last months? If yes, why do you think that happened?** The most popular, which is pretty understandable, have become all the forms of online entertainment. People are still looking for ways to spend their time indoor in respect of social distancing. Also, the fact that all the fitness clubs were closed down during hard lockdown, people have been seeking the substitute for the gym online, which explains the boost of popularity of training apps and tools. **Recent months were also a time of change for yourself. You’ve joined Performante during the lockdown. What was your experience of becoming a part of a new team in terms like this?** Yeah, the onboarding process is not the same and the first steps might be a little harder, but first of all, I’m used to working remotely, and secondly, the outstanding Performante team helped me get through it in a really nice atmosphere. Actually, I was amazed by the positive energy and good vibes and during my first call with all the employees. I immediately felt a part of the group. It’s really a good way to start your new job. **You are a Senior Affiliate Manager, so how does your work look like on a daily basis? And most importantly how do you network nowadays without any conferences and events?** Ok, my day usually looks like this: I check stats, reaching all my clients to see how things are going and how we could help them increase the numbers. I also respond to the questions and requests, if needed. When there’s a free moment, I take this time to reach new clients. In our field, networking is one of the most important things, so now, without events, the best way is to contact people and try to stay updated through social media, especially Linkedin. **Our team is a really multicultural bunch, working from different places. What are your thoughts on that? What are any perks in working in such a diverse environment?** I love it! As traveling is my big passion, and everything that comes with it — learning about different cultures and meeting different people around the world — having it on a daily basis is more than nice. Also, it gives me a great opportunity to learn from others, seeing different perspectives and points of view. This is a truly priceless experience. **Last, but not least — what are your hopes and dreams for the upcoming months?** My primary goal is to focus on my job and help the company to grow. But private-wisely, I am very excited about living here, in Warsaw. It’s such a complex, vibrant city with a unique history and its own energy. I’d also love to discover Poland in all its cultural and… culinary glory:) Other related [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) #### [Stay aware of the trends and evolve as the industry evolves](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Performante\ Aug 7, 2020](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/stay-aware-of-the-trends-and-evolve-as-the-industry-evolves/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) #### [Increase in demand for anything that helps passing time](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [According to trends’ forecasts, the year 2020 was supposed to be another good year for e-commerce. As much as it is not far ...](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Performante\ Apr 27, 2020](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/increase-in-demand-for-anything-that-helps-passing-time/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) #### [The most important part of our job is the human part](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Performante\ Nov 9, 2020](/blog/the-most-important-part-of-our-job-is-the-human-part/) [Read more](/blog/the-most-important-part-of-our-job-is-the-human-part/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Understanding Conversion Rates: What You Need to Know > One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial. Jun 22, 2023\ Michał Płatek The efficacy of advertising activities has always been pivotal to accomplishing business objectives. This is especially significant in today’s marketing landscape, which is more competitive than ever. One of the most indispensable tools aiding in the assessment of these endeavors is the conversion rate. In this article, you’ll delve into the intricacies of this key metric, comprehend its significance for businesses, and also learn how to leverage this metric for the formulation of powerful marketing strategies. ## Conversion Rate, What Exactly Is It? The conversion rate is a measure that defines the percentage of people who have completed a conversion on a website or in another form of interaction with the brand. Sounds a bit “gibberish”? Then let’s start by explaining what conversion is all about. In essence, when **a user completes an activity that meets a predetermined objective and is advantageous to the company**, it is referred to as a conversion. If we aim to gather newsletter subscribers, we will consider a conversion when users leave their email addresses to sign up for it. In the case of e-commerce, a conversion could be adding a product to the cart or making a purchase. It can also be downloading materials from the website, if that action is desirable from the business’ point of view. Now that we have cleared what a conversion is, let’s return to the conversion rate. Simply put: **it’s the ratio of people who converted to those who had the opportunity to do so**. This, for example, could apply to website visitors. The conversion rate measures the effectiveness of marketing campaigns and the efficiency of a website or mobile application. It also helps evaluate whether a strategy is yielding the expected results. ## How to Calculate the Conversion Rate Calculating the conversion rate is relatively straightforward. Divide the number of successful actions, such as purchases, by the total number of visitors. Then, multiply the result by 100%. This will give you the conversion rate. Here’s a simple formula:\ Conversion rate = (Number of conversions / Number of visitors) \* 100% Tracking the conversion rate is crucial for businesses. It helps them evaluate the success of their marketing strategies and make informed decisions based on data. For example, let’s use an online store that received visits from 1,000 potential customers in one month. Suppose out of those 1,000 visitors, 50 made a purchase. Therefore, the conversion rate would be 5%. ## Why Tracking the Conversion Rate Is Crucial for Marketing Effectiveness Tracking the conversion rate is vital for businesses. It enables them to evaluate the success of their marketing initiatives. It also helps them to make informed decisions based on data. Here are a few reasons why it’s so essential: 1. **Measuring return on investment (ROI):** Tracking the conversion rate enables companies to assess the effectiveness of marketing campaigns and determine whether investments in advertising are yielding the desired results. With this information, strategies and tactics can be adjusted to increase ROI. 1. **Optimizing marketing efforts:** Monitoring the conversion rate allows the identification of areas that require improvement. A high number of visitors but a low conversion rate on a website can signal an issue. This issue could be related to persuading visitors to take the desired action. By acting on data, we can change the content, page layout, or purchasing process to boost conversions. 1. **Effective planning of marketing strategies:** Tracking the conversion rate provides information about customer preferences and behaviors. With this data, it’s easier to understand which actions bring the best results and how to tailor strategies to meet the needs of your target audience. ## What’s a Good Conversion Rate? As is often the case in marketing, the answer to this question is: “It depends.” We can say that the optimal conversion rate for various industries ranges from 2% to 5%, as data from the “Digital Experience Benchmark 2022” report indicates that the average conversion rate in 2021 across all industries was 2.9% and 2.96% in e-commerce. However, these results should always be analyzed individually and in specific cases. A conversion rate of 0.5% can be considered low for a lead generation campaign reaching a broad target audience. Still, it would be fully satisfactory for a business selling luxury goods. ## Pro Tips for Increasing Conversion Rates 1. **Optimize your landing page:** Make sure it’s easy to navigate, visually appealing, and features clear and compelling CTA (call-to-action). 1. **Personalize content:** Tailor it to the preferences and needs of the target group. Focus on solving their problems and offer value that will prompt them to take action. 1. **Improve the purchasing process:** Simplify it by eliminating unnecessary steps and reducing the number of fields to be filled out. 1. **Test and measure results:** Conduct A/B tests to compare different versions of ads, landing pages, or offers. Monitor results and make data-driven decisions regarding optimization. 1. **Offer additional benefits:** Encourage customers to take the desired action by offering extra perks such as discounts, free shipping, or exclusive bonuses. ## The Conversion Rate as a Key to Success The conversion rate is an extremely important tool for marketers and business owners. **It allows them to assess the effectiveness of marketing activities**, optimize strategies, and make data-driven decisions. Conversion rate tracking enables businesses to increase ROI, optimize operations, and better tailor strategies to the target audience’s needs. It’s worth remembering that effective marketing cannot be built without analyzing relevant and reliable data. Measuring the conversion rate is a perfect tool for that. Other related [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Video in employer branding activities > Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ... Mar 26, 2020\ Performante **Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video in employer branding activities. Why are they so popular? And most importantly, why are they so useful?** The number of videos produced every day and used for marketing purposes is constantly growing. And to be quite honest there is nothing wrong with that because videos are one of the most efficient ways of communicating. That is why no one should be surprised that they are becoming a vital part of employer branding strategies for many companies. They can serve as a good explainer of what a certain company does, talk about internal activities and initiatives and be useful for recruitment purposes. **It’s authentic** If it is only possible it is good when a company engages its own employees to participate in the creation of such videos. There are many ways it could be done — by inviting the employees to the process of preparing the scenario, gathering interesting insights from them to be later used in the video or even inviting them to participate as actors. There couldn’t be anything more authentic than that. And the fact that they are not professional actors makes it even more believable — all the laughs, slips of the tongue, stuttering — it is impossible to fake it and that allows for those videos to make a great connection with the viewer. **It’s more than words** Sometimes words are simply not enough. Of course, the most skillful copywriter will probably find several words to describe that the atmosphere in the company is inclusive, innovative or transparent, but sometimes what we need is a smile from the protagonist of the video. It goes even further — the shots showing how modern our office is will be way more convincing than the description of it. **It doesn’t have to be expensive** If you have an unlimited budget for your employer branding activities, then you are a lucky one. But we all know how the reality looks like and not always the sky is the limit, and to be quite honest it is not a problem. Fortunately, nowadays it is technology that would enable us for the creation of great content. You can hire a professional video team, but you can also try to do it using your own resources — all that would limit you will be your creativity. **It gives you tons of possibilities** You can use a video for multiple purposes: you can show your company’s culture, present your employees, recruit or talk about values and important matters. The form of the video can be adjusted to your industry or the channels that you want to communicate in. There are many paths that you can take but the most important thing that you should have in mind while planning to start that journey is your EVP (Employer’s Value Proposition). Make sure that a video that you produce is in line with your values but also at the same time is attractive to the target group you want to reach. **How do we do it?** We have worked with many Clients on the production of their videos and it makes us believe that every company is as original as its… EVP. That is why it is so important to have a well-thought employer branding strategy and values that are not only true but also constant, attractive and making the company stand out in the crowd. Videos are definitely one of the best ways of communicating with possible candidates and are great to show any company’s values. That is why we not only recommend them to our Clients, but we use them as well for our own purposes. Do you want to see how we do it in Performante? Take a look at a video that we’ve created some time ago to show the world the culture that we share: Other related [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) #### [Say yes — a brief explanation of our campaign](/blog/say-yes-a-brief-explanation-of-our-campaign/) [It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Performante\ Aug 25, 2020](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/say-yes-a-brief-explanation-of-our-campaign/) [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/reevaluating-our-values/) #### [Reevaluating our Values](/blog/reevaluating-our-values/) [The time has come for us to reevaluate the values that Performante lives and operates by. After a process that involved everyone ...](/blog/reevaluating-our-values/) [Performante\ Apr 16, 2020](/blog/reevaluating-our-values/) [Read more](/blog/reevaluating-our-values/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What does flexibility at work mean? > My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ... Jul 14, 2021\ Tina Toutounchi **My short story of working remotely abroad** 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation that has been used to dynamic changes, fast learning, and, above all, navigating smoothly between the online and offline world. In turn, employees need to realize that the expectation of flexibility should be mutual. I can’t speak for everyone about the benefits of a flexible approach at work. On the other hand, I’m happy to share my thoughts, which my month-long stay in Berlin and working in the coworking office provoked. Who knows, maybe they will become a valuable inspiration for someone? At [Performante](http://www.performante.com/), we decided some time ago to optimize our EB strategy. And while this primarily concerned our EVP, which has changed slightly, we also revised our values. Flexibility became one of them. Interestingly, this happened practically on the eve of pandemic and lockdown. I will be honest — it was the flexibility that helped us make a smooth transition from office work to remote working. And this is what we expected from each other from day one. How has this flexibility worked out in practice, i.e., in remote working? What does it mean from an employee’s and employer’s point of view? In my opinion, the flexible approach to responsibilities has opened up many **opportunities**. The most important is the possibility to avoid unnecessary meetings and to shorten their duration. Also, a chance to have more frequent one-on-ones without looking for a free place in the office. Another point is the possibility of better juggling your work and private life. You have more influence on planning your time but can also be more available without having to sit in the office after hours. And finally, the most crucial point — **the opportunity for a new, fresh perspective on your work**. Isn’t it a bit like remote work has opened our minds to new models and ways of functioning in a company? Not every organization can afford total flexibility, and it is not a matter of resistance to inevitable changes but a result of various external conditions. I have been given an incredible opportunity thanks to Performante. **Something I had always dreamed of!** When the borders finally opened, I could go to my beloved Berlin for a month and work in a coworking space. That is not a new practice for Performante — both in Colombia and in the UK, where we hire employees and run our business locally, we cooperate with one of the coworking offices. However, being able to extend this offer and choose “my” country while being supported is so much more than I could have wished for. And all thanks to flexibility! **Think about how much your company values can translate into benefits for your employees.** They don’t have to be as spectacular as mine 😉 But it might be worth looking at your company culture from the perspective of the value it brings to your employees and employers. Because what does that mean for Performante? I was already an ambassador of my company, and I will always be one, but now my friends and other coworking space employees will also join the Performante fan base 💚 Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/evp-and-values-redefinition-case-study/) #### [EVP & Values redefinition: case study](/blog/evp-and-values-redefinition-case-study/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/blog/evp-and-values-redefinition-case-study/) [Tina Toutounchi\ Jan 23, 2020](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/evp-and-values-redefinition-case-study/) [Read more](/blog/because-i-like-working-with-people/) #### [Because I like working with people](/blog/because-i-like-working-with-people/) [“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on employees of another company ...](/blog/because-i-like-working-with-people/) [Tina Toutounchi\ Oct 11, 2018](/blog/because-i-like-working-with-people/) [Read more](/blog/because-i-like-working-with-people/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What Is Push Traffic And Why Affiliates Are Using It To Promote Offers > Push notification traffic, or simply push traffic, has already been here for a while, but it is getting more and more popular among affiliates every day ... Sep 10, 2019\ Fred Heitmann **Push notification traffic**, or simply **push traffic**, has already been here for a while, but it is getting more and more popular among affiliates every day. If you already heard about it, but are still not 100% sure what push traffic is and how to benefit from it, this article will briefly explain why you should pay more attention to this format and start testing it now. **WHAT ARE PUSH NOTIFICATIONS AND HOW DO THEY WORK?** There are two types of push notifications: mobile and web browser. **- _Mobile app push notifications:_** these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. Example of mobile push notification **- _Web browser notifications:_** some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page: **WHAT ARE THE BENEFITS OF PUSH TRAFFIC?** **1. Highly engaged audience** Once users opt-in to receive your notifications, you start building an engaged audience interested in what you have to say. It’s a great way to remind your current clients of your app, services and products, or even offer something completely new. **2. High open rates — high viewability** It is almost impossible to miss a push notification! Web browser alerts pop up on top of all open windows and mobile notifications usually stay on the lock screen until you click or choose to dismiss it. **3. Reach and performance** The high viewability mentioned above also helps to increase reach and performance. This ad format usually sees high CTR (click-through rate) compared to others. **4. Real traffic (no bots!)** Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, what makes incoming traffic more legit. **5. Low costs** Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. **6. Format** Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. **7. Easier to expand your user database** Unlike building email lists and creating opt-in forms to collect user data, it is easier to get new users for push notifications — they are technically one click away from subscribing to your “list”. **8. Personalization** It is possible to create different target groups to segment your audience and send personalized messages. The success of your campaigns depends on your approach to the right user at the right moment. Always take into consideration user behaviour on-page or in-app. Targeted mobile push notifications **9. Retargeting** Visitors are leaving your website without taking any further actions like buying, downloading or subscribing? Mobile users are not exploring the full capacity of your app? Push notifications are a perfect way to reach out to these users and bring them back to your page or app. If you are a merchant, you can send cart abandonment push notifications, for instance. If email is your only strategy to retarget these potential buyers, you are losing time — push notifications are more immediate and faster than emails. If you are an app developer, you can offer deals based on user’s location (food delivery apps), inform users about lower rates (ride sharing apps), send reminders (language learning apps) and much more. **FOR WHICH VERTICALS SHOULD YOU USE PUSH TRAFFIC?** It’s hard to say exactly which verticals and niches work better with push traffic. At first, a good idea is to test different creatives, landing pages and verticals along with other traffic sources. Never stop testing! Anyway, if you consider what most of affiliates, website admins and merchants are promoting via push traffic, here are some topics you can cover: - **New content:** you can bring users back to your website offering content updates. Once there, users can also be impacted by other formats and offers. It is a smart way to combine and test different traffic sources; - **E-commerce special offers and discounts:** merchants can always attract customers back to their e-commerce offering special deals and discounts; - **Sweepstakes and freebies** are also attractive for users receiving push notification; - **Geolocation notifications:** mostly used by apps, if users opted-in to receive notifications and allowed the app to use their location, you can send geolocated messages and offer in-store deals for instance; - **Mobile apps promos and in-app actions:** if your app users allowed you to send notifications, you can always send reminders, special offers or invite them to perform a specific action in-app. Don’t consider this as an ultimate list for the use of push traffic. Affiliates are also using push traffic for **dating**, **binary options/crypto**, **nutra** and many other verticals. As mentioned before, always test different offers and angles — you can be surprised! **WHAT YOU SHOULD AVOID WHEN RUNNING PUSH TRAFFIC** - **Spamming:** the possibility of sending notifications at anytime to your database might be tempting, but as any other traffic source, frequency is very important and should be taken into consideration. Users can always revoke the permission, so be careful and plan accordingly when and how many messages you will be pushing. Maintain users engaged and don’t annoy them in order to keep high-quality traffic; - **“One size fits all”:** as mentioned before, one of the benefits of push traffic is the possibility of personalization. Don’t send the same message to everyone in your push list. Instead, make it more specific and segment your audience. And don’t forget to always test new copies, images, angles etc; - **Not making use of automation:** first of all, automation is a time-saver. It is also very important to plan and schedule your push notifications to reach users at the right moment; - **Click-baiting:** don’t push and attract your users with fake promises. Stick to your offer/landing page otherwise you will lose credibility and some users might even opt-out from your notifications. **HOW TO GET STARTED WITH PUSH TRAFFIC** There are basically two ways to get started with push traffic. - If you have your own websites, you can already start gathering opt-ins from your visitors. Find the best tool for you among the ones available in the market: [PushEngage](https://www.pushengage.com/?utm_source=Fred_Heitmann_Medium), [PushWoosh](https://www.pushwoosh.com/?utm_source=Fred_Heitmann_Medium), [OneSignal](https://onesignal.com/?utm_source=Fred_Heitmann_Medium), [ZoPush](https://www.zopush.com/?utm_source=Fred_Heitmann_Medium), [VWO](https://vwo.com/engage/?utm_source=Fred_Heitmann_Medium) and many others. Building your own list takes time, but the quality tends to be higher. - Second option is to buy push traffic from networks. They can have their own traffic or a large base of publishers and affiliates providing this type of traffic. There are many networks focused only on push traffic in the market. Media buying delivers faster results, but you cannot always guarantee high quality. **WHAT’S NEXT?** Push traffic allows affiliates and advertisers to promote different offers, test copies, landing pages, angles and can be very cheap and easily scalable. Anyway, always keep an eye on quality and before sending big volumes, contact your affiliate manager to ask for permission. You should definitely consider push notification in your promotion strategy while it is still hot in affiliate marketing industry! And you, how do you see push traffic in the long-term? Excited about testing this format for your campaigns? Please do not hesitate to share your thoughts below! Other related [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) #### [6-step checklist before launching a campaign as an affiliate](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way ...](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Fred Heitmann\ Feb 5, 2018](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/6-step-checklist-before-launching-a-campaign-as-an-affiliate/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # What is the future of test automation? > Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ... Jan 29, 2019\ Aleksander Partyka **Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge.** We live in the age of data, and with that we are granted constantly with new tech, famous AI (Artificial Intelligence) and ML (Machine Learning) also start to appear in the world of software testing. > The bitterness of poor quality remains long after the sweetness of low price is forgotten - Benjamin Franklin That quote just shows how the complex testing process, and why more and more is invested into R\&D of testing processes and software quality. In the near future we can expect our two friends — AI & ML to take care of the most of the work today’s software engineers do (yes, test automation engineer is a type of a software engineer 😃). Their roles will be focused more on creating vast and beautiful experiences versus typical software problems and outcomes. In testing automation more effort will be put into creating different complex assertions rather than doing repetitive boring tasks. Machine learning, as we know it today, is basically built on principle of constant testing, predictable models are being build from patterns and are tested and adjusted using test (training) data. So it’s no surprise that it is helping more and more in the area of Software testing. Today we already have some of these tools available, code-less automation tools that only require user to use “drag-n-drop” new functionalities, inputting assertions into dialog fields — whole “code” is being written automatically. Applications capable of that are even able to “self-heal” — this means that application is constantly learning. When a developer changes something and tests fail AI combined with ML will try to fix it by itself basing on the changes that have been done previously. So, for instance if an ID changes on one of the input fields from \#telephone -> #contact\_number software will assume by association and previous experience that this field is in fact related to phone number and is the correct one. It will try to pass the test with that assumption — if test passes (assertions are positive) this field will be flagged and suggested to the developer to be used for future runs. Some companies even go as far as letting AI analyse their builds before deployment, using complex scoring systems and ML to nominate “winner” (best build). This build is then deployed and further analysed to improve machine learning algorithms. AI also is helpful in reporting test results, it can analyse results and provide not only the result (pass or fail) but also tell why and when error happens, maybe an error only occurs on staging environment and not on production. These reporting tools can decrease the time needed to solve the issue. In future test engineers’ tasks will shift more to the analytical and monitoring side of things rather than to writing a plain code. Also, maybe most importantly, AI can distribute available computing power to run tests in parallel greatly reducing the time needed to complete the test runs. Bright future awaits security testers as well — ML software using historical data and well-trained models will be able to suggest (maybe even implement) changes to the application under test and provide near real-time protection. ## How to prepare for the future? Testers nowadays should definitely have some basic knowledge of selenium (test automation framework) — no matter the programming knowledge, more importantly testers should focus on: - knowing the market, - products, - trends in UX and UI design, - how applications interact with one another, - being so called “user-defender” Testers with skills listed above will surely be ready for the future, will deliver quality software, as well as provide income to the company they work for. ## To sum up Worry not though, there is still a lot of work to be done in order to fully automate testing and there is a huge market for automated testers. QA is one of the hardest markets to fully automate — after all a human has to check if it is something usable by humans. One thing is for sure — there is a bright and interesting future ahead of us, testers. If you are looking for test automation experts, that look further and are hungry for more, contact us — [**hello@performante.com**](mailto:hello@performante.com) **What are you most excited to see in the future? Maybe you have your own predictions?** Other related [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) #### [ASO — App Store Optimisation — what it is and how to do it](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ...](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Isabela Hatem\ Aug 29, 2019](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/aso-app-store-optimisation-what-it-is-and-how-to-do-it/) [Read more](/blog/performante-shifts-into-high-gear/) #### [Performante Shifts into High Gear - A New Creative Concept and Strategic Brand Transformation](/blog/performante-shifts-into-high-gear/) [Performante announces a groundbreaking shift in its communication strategy, introducing a new creative concept that reflects the speed and dynamism of modern digital marketing](/blog/performante-shifts-into-high-gear/) [Sonia Oczadły\ Apr 11, 2025](/blog/performante-shifts-into-high-gear/) [Read more](/blog/performante-shifts-into-high-gear/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) #### [5 Tips for Defining a Good Marketing Brief](/blog/5-tips-for-defining-a-good-marketing-brief/) [Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.](/blog/5-tips-for-defining-a-good-marketing-brief/) [Sonia Oczadły\ Nov 2, 2023](/blog/5-tips-for-defining-a-good-marketing-brief/) [Read more](/blog/5-tips-for-defining-a-good-marketing-brief/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Where you’re headed, LinkedIn? > As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals ... May 28, 2018\ Natalia Trębicka **As Twitter is mainly for sharing information, LinkedIn has become an essential tool of our daily professional life. For recruiters and HR professionals, it’s become a place where they hang out and help candidates to find their dream job. But as many users notice, lately we can see more entertaining content on this platform, not particularly connected to work topics. The question is — is this the direction in which LinkedIn is heading?** **Cats and kids or work and business?** Recently, I’ve read a [post on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:6401661724851863553/), written by Marek Gonsior, Marketing Director in Agata S.A. He wrote that LinkedIn is becoming similar to Facebook, with more LOL and video content, leaving behind professional articles and long text posts. As we can see in the comments section, it’s not only him, who’s concerned about it. But if these kind of posts are getting a lot of interactions, isn’t it the thing people expect from this platform? **Is it me you’re looking for?** Firstly, we should focus on why people join LinkedIn in general. There is no doubt, it’s mainly either for finding a job or finding a candidate. But there is also a group of people, who are there to develop professional connections and to find an interesting content (connected to their professional interests). It’s important to remember, that every user shapes his own LinkedIn news feed by adding particular contacts to his network. So, if you think that you see too many lol content posts, you should maybe consider reviewing your network. **In video we trust** Some time ago LinkedIn let users include gifs in private messages. Also companies can share videos on their profiles, what was previously available only on private accounts. The future of social media is video, and LinkedIn doesn’t want to be left behind. The visual aspect of LinkedIn profiles is getting more & more important. As [Forbes](http://www.apple.com/) says, we should “expect real-time video (like Facebook Live) to be the next feature enhancement. In addition to streaming video, LinkedIn (now owned by Microsoft) will likely integrate Skype (which is also owned by Microsoft) into the contact section of your profile — allowing you to connect with your network via video.” **Shaping your own future** LinkedIn can be a true fountain of knowledge and inspiration for those, who want to be close to their professional role models. They can read their posts and content recommended by them. It’s also a great social platform for professionals who don’t want to share their personal life information, post photos of their family and food etc., but would like to share their thoughts about things connected to business or interesting articles. LinkedIn is, and hopefully will be, a place for work-related topics. When you go there, you know what to expect. That’s why seeing funny cats and memes may be so controversial. Other related [Read more](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) #### [Is social media beneficial? First steps in your career as Social Media Manager](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Do you know that spending 8 hours per day using social media can provide you with a stable income? That is the main part of Social Media Specialists’ daily responsibilities ...](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Dawid Niewdana\ Oct 10, 2018](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Read more](/blog/is-social-media-beneficial-first-steps-in-your-career-as-social-media-manager/) [Read more](/blog/igtv-yet-another-gadget-or-you-tube-killer/) #### [IGTV: yet another gadget or YouTube killer?](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Millions of Internet mentions, serious analyzes, stock rise and first influencers on the run. Instagram has finally presented its IGTV application ...](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Adriana Bąkowska\ Jun 25, 2018](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Read more](/blog/igtv-yet-another-gadget-or-you-tube-killer/) [Read more](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) #### [5 tips on how to create a powerful call to action](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action” ...](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [Natalia Trębicka\ May 9, 2018](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) [Read more](/blog/5-tips-on-how-to-create-a-powerful-call-to-action/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Why advertising fitness and lifestyle related products can bring you additional benefits? > Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners ... Feb 6, 2020\ Kamila Krajnik Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners that put 51% of their budget into only mobile ads already in 2016 and this trend is increasing\*. Nowadays, internet is the place where efficient advertising takes place, so advertisers became really focused on this field and decided to invest in digital promotion knowing that this is what can bring them substantial profit. Presenting numbers: according to the researches for 2005–2019 the increase of people using Internet was of more than 35% worldwide\*\*. But what about publishers? What benefits can they achieve by placing ads on their channels? Is there any reason why advertising fitness/lifestyle products can be especially interesting and beneficial for them? It is the beginning of 2020 and many have their resolutions related to healthier lifestyle searching for ways of staying fit. For the audience especially, ads of this type are beneficial as they can contribute to increased wellbeing and happiness. First reason of why advertising on one’s website can be attractive is of course financial. Publishers charge advertisers depending on the types of ad they agree to implement and on the channel they use. Using different ones can definitely boost sales as for example: close to half the world’s population (3.03 billion people) are on some type of social media and 1.57 billion YouTube users watch about 5 billion videos on average every single day\*\*\*. The prices vary depending on the channel, for instance publishers with Instagram accounts prefer charging for posts and stories using _flat fees_. Those can range from small amounts like 10–20 EUR to even 300 EUR per post. Another interesting model that can be used by publishers is performance model which can provide even more benefits as advertisers usually have budgets of even 1000 EUR daily for online promotion. In performance model the advertiser pays every time the user does a specific action (it can be downloads of an app, subscription to a service, submitting data etc.). It requires more creativity from a publisher, so that both sides are focused on maximising the results. It is strongly recommended that the product is aligned with the vertical of a channel, so that its visitors will be more likely to perform a specific interaction with the ad. Secondly, by providing correct ad on the website a publisher gives his audience what they potentially look for. If a channel is related to yoga and meditation it will be a very good move to use ads related to those topics. Users not only can enjoy your content but additionally can find products or services related to it. It is totally not recommended to do the advertising just for financial reasons (and inserting ads of products completely not related) as this can confuse the users and also disturb them — especially when using the most intruding ad formats. What user searches for is to be able to see the content that is interesting for him and not being interrupted by ads that have nothing to do with his area of interest. Therefore, it is essential to remember about the users and having their interests in mind while choosing the advertised products. The last but not least, products related to fitness and lifestyle can add a new value to a website. Even if the channel is not related to those topics directly, users might be interested in the products anyway as they represent universal areas of life. Undoubtedly, if a channel is fitness related it is even more likely the user will make a click. If it is not, you are promoting products that have a positive outcome in general in people’s lives — so even if not achieving a specific action, publisher is raising consciousness of his users somehow. The same can happen with meditation related campaigns or those related to wellbeing. As an example, there are two products on the market worth recommending: Fitney or Fitnest. They directly contribute to staying more fit as they offer series of videos, manuals and plans of trainings so the user is able to keep track of his progress. In terms of meditations, Focusly could be a good choice. Its use can help the users in practicing their discipline and learn how to focus and do beneficial meditation. All in all, implementing ads on a website or any other channel that attract traffic on regular basis is without doubt beneficial for a publisher. The key point is to always consider not only financial benefits, but also others such as providing users with products that they search for. It is also crucial to work with different pricing models (for example performance model), as this opens new possibilities of boosting revenue. However, what must be absolutely the highest priority is to always keep in mind users’ needs, so that they keep being interested in publisher’s channel and in the same time are satisfied with services advertised — those related to the main topic and also universal ones, such as fitness and lifestyle. \* \*\* \*\*\* Other related [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) #### [Project Management and Affiliate Marketing: what similarities do they have and what are the best practices](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Kateryna Tsybulia\ Jun 6, 2023](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/project-management-and-affiliate-marketing-what-similarities-do-they-have-and-what-are-the-best-practices/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) #### [How to choose good traffic sources for your advertising campaign?](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Advertising is all about products, broadening the visibility of brands and eventually about selling the product to the users. There were already many articles ...](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Kamila Krajnik\ Aug 7, 2018](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-choose-good-traffic-sources-for-your-advertising-campaign/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) #### [How to successfully promote your app: from planning to optimizing](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there ...](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Álvaro Alonso Lozano\ Jan 16, 2023](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) [Read more](/blog/how-to-successfully-promote-your-app-from-planning-to-optimizing/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Why is video the king? > Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ... Mar 20, 2020\ Performante **Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere and touch every possible topic. Despite the traditional advertising videos during our day as a consumer, we might experience hundreds of touchpoints — there are videos on Instagram, automatically playing sponsored videos on Facebook, video content on online horizontal services as well as banners including promotional videos. Let alone Instastories that some of us produce daily. Some even say that video is the king — but why do we like it so much, both as marketers and as consumers?** Those of you, who have a longer career path in the marketing industry, surely remember the times when videos were not as popular as now, let alone being rather expensive. Not many brands were able to afford to have videos — and most importantly, even if they were, they were not as frequent as nowadays. So what happened over the years that has changed the landscape so much? The answer might seem a bit cliché but as with many things that are trending right now it is almost the same: social media. The dynamic growth of social media channels powered by the fast pace of development of technologies gave the fertile ground for the growth of the video content. Some sources say that even 86% of marketers are using that kind of content — not only to sell and advertise but also to educate and bring entertainment. **A perfect mix** Video is a very engaging medium, and many point the fact that it joins picture, sound, and text in one as its main advantage. For sure there is a lot of truth in that. This is an excellent format for any educational purposes. It can incorporate both audio and visual elements that help to explain even the most complicated topics. An example? For sure most of you have encountered a B2B video explaining the perks of using a very complex tool or an animatic explaining what exactly does a certain company. Video is also better in telling some stories. It can move people more than a photograph could and have more emotional impact than written material. A video can give an impression of establishing a personal connection between the viewer and a cause and it is one of the greatest ways for storytelling. **More showing, less explaining** Motion pictures and videos for years served as one of the most popular ways of getting a message to the masses. As sad as it might sound to some, videos are very popular cause often they require no action. They do not require the audience to read nor to do anything else. They give us the information quickly — and in times when people get easily distracted, it is a win. But at the same time, it makes it easier sometimes to share the information because at times some things are easier done than said or explained or written about. **What the future holds?** For sure the number of videos that we will encounter daily will not drop. We can expect even more videos and not only from brands but also from people who surround us. It is almost safe to say that due to such fast development of technologies and easy access to video making tools, everyone can create their materials, and in the nearest future, that trend for sure will remain stable. And what’s in it for marketers? The abundance of video content creates extremely big competition among advertisers. The customers are being flooded with content and that is why they want to see what is relevant, valuable and what grabs their attention. There are only a few seconds during which we can tell a story to captivate the viewer and induce any sort of emotional response. And since the number of video materials will keep rising the video makers will have to look for even more creative ways for their materials not to be ignored. And adding to that the fact that most of the viewers watch videos without any sound? We cannot wait to see how the video industry will develop! Other related [Read more](/blog/the-sound-of-marketing/) #### [The sound of marketing](/blog/the-sound-of-marketing/) [We live in times in which everything is on mute. Our phones keep buzzing or blinking to let us know that someone is calling ...](/blog/the-sound-of-marketing/) [Performante\ May 12, 2020](/blog/the-sound-of-marketing/) [Read more](/blog/the-sound-of-marketing/) [Read more](/blog/true-colors-of-marketing/) #### [True colors of marketing](/blog/true-colors-of-marketing/) [Have you ever been wondering why certain brands decided to use red or purple? ...](/blog/true-colors-of-marketing/) [Performante\ Apr 2, 2020](/blog/true-colors-of-marketing/) [Read more](/blog/true-colors-of-marketing/) [Read more](/blog/video-in-employer-branding-activities/) #### [Video in employer branding activities](/blog/video-in-employer-branding-activities/) [Recently, we’ve been talking about the overall impact of videos on the marketing industry, but now we would like to focus on the use of video ...](/blog/video-in-employer-branding-activities/) [Performante\ Mar 26, 2020](/blog/video-in-employer-branding-activities/) [Read more](/blog/video-in-employer-branding-activities/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Working in marketing is like being a part of a movie > Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ... Sep 4, 2020\ Performante **Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures, and some occasional thrill? For sure you did or at least played with a thought of that. Is it even possible?** We would hate to tell you that unfortunately unless you become an outstanding historical figure, a hero of a widely acknowledged event, or simply becoming an actor yourself, the chances are really low. But don’t be discouraged, because since we tend to say “yes” to a lot of things, we have prepared something special for you. It is possible! If you are working in marketing your life is already almost like a movie, and if you are not? You might always consider changing your career. ;-) **Romance** Working in an agency is like a big love story. We fall in love with ideas and clients, and we want them to love us back, or at least return a bit of affection. This work is full of blind dates, courting and unfortunately numerous not returned calls. But when it finally works out? Then all relationships are important, and we are giving everything even during the shortest ones, being nothing but a fling, a onetime project that leaves some experience. But what is the most desirable and what we all want the most is a long-term relationship (preferably with no expiration date), with a partner who is fun, emotionally stable, well-off, and about whom we can occasionally brag about. **Adventure** Do you know that feeling when you are setting out on a journey, everything is packed, the route is planned, but suddenly you see an unexpected package at your doorstep? For sure, you do, because it is just like opening your inbox on Monday. Everything can await you — a piece of sudden information about the change of your takeoff, a letter filled with good words and encouragement, or — most probably — an invitation for a new adventure. Those adventures are often held in the unknown environment, with a clock ticking somewhere in the background, and a princess or a chest filled with gold at the end of the path. There also can be a dragon somewhere along the way, so it is good not to embark on a journey alone. A good and trusted team or at least a creative buddy will make your adventure safer, and definitely more fun. **Horror & Thriller** No, there are no bloody corpses or strangers calling at night from an unknown number. The offices are not filled with mysterious mist and no one walks outside to check what is going on and never comes back. But there are moments when your heart can stop when you are not sure if the message you’ve sent contained the proper file, or when the heartbeat raises when a monster, big, and scary, and called… DEADLINE comes. Fortunately, those short moments are just like bad dreams after which you wake up a bit out of place, but after the first cup of coffee, all is fine. **Comedy** Everyone who has ever worked in an advertising agency, joined an internal conference call, or simply entered an open space at a particular hour, knows that working in an agency is filled with laughter. There are jokes (better and worse of course), pranks and even crying out of laughter when you enter a vicious cycle of creative brainstorming. There are also moments when you really have to master your mimics because sometimes it is impossible not to chuckle when you are not allowed to. Real masters are able not to even blink during a very funny situation with a Client. And as in many good comedies — it is all about relations, building common ground by laughing together even though we often come from extremely different backgrounds. If you are not yet a part of that world or want to change your plot and have a say in the future, check our [careers page](/careers) and leave us your CV, we are always looking for new talents. Other related [Read more](/blog/our-philosophy/) #### [Our Philosophy](/blog/our-philosophy/) [Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...](/blog/our-philosophy/) [Performante\ Aug 6, 2020](/blog/our-philosophy/) [Read more](/blog/our-philosophy/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) #### [Textbook Grammar Could Steal Good Marketing’s Oxygen](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Marta De León\ Aug 16, 2022](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/textbook-grammar-could-steal-good-marketings-oxygen/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) #### [Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Performante\ Nov 19, 2020](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) [Read more](/blog/emily-in-je-ne-sais-pa-ri-s-aka-12-essential-i-don-t-knows-from-the-confused-advertising-based-binge-watcher-part-1/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # You can get attached in any reality > The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities ... Jul 14, 2020\ Performante **The first half of this year is over and undoubtedly many companies planned it differently. While preparing various marketing activities — including those in the field of Employer Branding, nobody expected how many things would undergo the necessary changes, how many projects will not come to fruition, or how much will have to be adapted to another reality. The past months have seen some elements of the employers’ offer redefined and this may bring many benefits. Tina Toutounchi, Employer Branding Manager at Performante, tells us why expressing gratitude is trendy and why a company is more than just a tasty coffee.** Tina Toutounchi, Employer Branding Manager **The last few months have brought a lot of changes. Which ones do you think are the most important?** Certainly the approach to employee involvement and internal communication. Unfortunately, Employer Branding was often reduced to non-wage benefits, gadgets, sometimes superficial posts. Of course, all this is an important part of a larger whole, including employee satisfaction. But only the situation, which forced many companies to switch to continuous remote cooperation, and others, unfortunately, to introduce many unpleasant internal changes or redundancies, resulted in increased awareness. And here I mean awareness of the importance of correct, open, and engaging communication with employees, as well as maintaining their motivation and, consequently, efficiency in everyday work. **Do you think there are any trends that have developed during the quarantine?** What first comes to mind is the appreciation of employees. Previously in various activities, this Employer Branding appreciation manifested itself in involving and promoting employees also in external communication. Now the employers say “Thank you” and create materials addressed directly to their employees. **Do you think that companies planning any kind of Employer Branding activities should also prepare themselves for the next lockdown?** Hopefully not. But the recent situation has shown us how important it is to manage teams agilely, digitalize possible processes and communicate well, as well as to adapt to changing conditions. That’s why I don’t wish us any more lockdowns, but drawing conclusions from this and developing the organization as a result of the changing conditions is most advisable. **What is the point of conducting Employer Branding activities in a situation where our office becomes our dining room table and the person we live with becomes our closest associate. Do you think that if such situations persist, we can talk about any attachment to a particular company?** Employer Branding is a fairly broad concept. To a large extent, it is, of course, building an organizational culture, creating a great atmosphere, and focusing on employee satisfaction. But it is also about building a reputation, attracting the best talent through an attractive image, focusing on internal communication and engagement. The company is not only an office and tasty coffee, but also a supportive colleague, forgiving, and committed supervisor, interesting projects, and accurate communication. I believe that you can get attached in any reality. J **Looking at our backyard — how do you think the past months have influenced Performante’s Employer Branding activities?** It was certainly a challenge because cooperation with creative departments is dynamic and it works great to confront your ideas and plans face to face. But we have the comfort of being a digital and mobile agency, so the current situation did not have a great impact on our internal activities. **Is this all just a success? They’re always the easiest to talk about. But maybe something didn’t go as smoothly as it should?** Since we continue to work remotely, the time for summaries of this period will come, but I think that it will happen in the near future. What I can tell you right now is that we have a problem with a large amount of branded sweets waiting for employees in the office. I hope that only such problems will occur in our everyday work. **Quarantine time coincided with many important events in Performante’s life — the introduction of long-established new values or the company’s birthday celebrations. However, this has not been postponed to a distant “no one knows when”. How do you communicate such things in times of crisis?** Dynamically and with faith in what you do. We did not want to postpone such important events, because we have involved our employees in them. If we postponed them for “no one knows when”, we could give our team the feeling that it wasn’t so important and that any process or tradition could be overlooked. And we don’t have that feeling as an employer and employees, so it wasn’t an option for us. **Is there anything from our experience that we should share?** I can think of a phrase in the industry and is often laughed at: a dynamic team. I believe that recent months have shown us that a dynamic team and a dynamically managed company are very important features in these times. For me, a dynamic team means skillfully adapting to the changing reality, communicating at a high level, being proactive, understanding the needs of others, and acting flexibly. I think that if companies can boast about this way of doing things, they should share and talk about it with candidates and clients because only now do we see how important it is to work in a dynamic team. Other related [Read more](/blog/eb-radar/) #### [A Holistic Approach to Employer Branding with Performante's EB Radar](/blog/eb-radar/) [How to measure employer branding field and set right priorities not to burn money spent on this?](/blog/eb-radar/) [Stanisław Kazior\ Nov 16, 2023](/blog/eb-radar/) [Read more](/blog/eb-radar/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) #### [Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Julianne Britton de Jedraszak\ Aug 21, 2023](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/exploring-the-dominance-of-marketing-and-the-lesser-known-realm-of-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) #### [Brave New World for Employer Branding!](/blog/brave-new-world-for-employer-branding/) [Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.](/blog/brave-new-world-for-employer-branding/) [Igor Wolf\ Jun 6, 2023](/blog/brave-new-world-for-employer-branding/) [Read more](/blog/brave-new-world-for-employer-branding/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # BRING YOUR TALENT.TAKE THE POWER. > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We embrace collaboration, diversity, and the transformative energy of bold ideas. Here, your unique perspective fuels our collective success, and you’re encouraged to propose, create, and thrive. Together, we’ll keep winning the digital race for ourselves and our clients.\ \ Because when you step up and put your unique skills in the right place, you truly get to make an impact, grow, and help shape the future of digital.\ \ Welcome to our team! ## Perks Private medical\ healthcare Mental health\ support platform Sports\ card Team building\ events ## Working culture Multicultural\ environment Cooperation and\ team spirit Possibility to try\ out your ideas Appreciation of your dedication\ and results of your work ## Growth & development Performante\ University Language\ courses ### One more thing ... ### ANSWER THE FOLLOWING QUESTIONS Do you feel like a citizen of the world? Yes No Are you one of those who always questions the status quo? Yes No Can you imagine giving extra effort to make a project successful? Yes No Are you one of those who have plenty of ideas how to do things better? Yes No Are you one of those who always want to be one step ahead? Yes No Can you imagine work being fun? Yes No ### You didn’t find anything that fits your needs? ### Don’t worry, we are always looking for talented people! If you can’t find a desired position for you now,\ send us your application anyway. Let’s be in touch. [Send your CV](mailto:careers@performante.com) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) 3Market, an e-commerce store specializing in industrial equipment, approached us with the need to enhance the performance of their digital advertising. Their goal was twofold: significantly improve Return on Ad Spend (ROAS) and establish a scalable strategy for sustained growth. They sought a reliable partner capable of delivering both immediate results and a long-term impact on their business. Scope - Thorough audit of existing Google Ads campaigns followed by strategic improvements to optimize performance and align with business goals - Expansion of Meta Ads campaigns in both the Polish and Czech markets - Performance-based budget optimization - Market and competitor analysis with keyword trend monitoring - Creation and A/B testing of high-performing ad creatives - Integration of remarketing efforts across platforms - Daily monitoring and performance tracking with detailed reporting ##### Our Approach To meet 3Market's needs, we implemented a dual-platform strategy leveraging Google Ads and Meta Ads. Our approach was highly targeted and focused on maximizing efficiency through several key actions: - 1\. Google Ads - Optimizing existing campaigns: Our first step was conducting an in-depth audit of the current campaigns to identify areas for improvement. We enhanced audience targeting, prioritized high-performing products, and introduced dynamic bidding strategies. The results were outstanding: within the first month, we doubled the ROAS and maintained this level of performance over the following months. 2\. Meta Ads - Building and refining campaigns: We launched Meta Ads campaigns from scratch for the Polish market, while for the Czech market, we took over ongoing efforts. Focusing on personalized creatives and precise audience segmentation doubled the ROAS in the Czech campaigns in just one month. 3\. Flexible budget scaling: Encouraged by the exceptional performance, the client increased their advertising budget by 70% within five months. This allowed us to expand the campaign's reach further and deliver even better results. 4\. Continuous monitoring and optimization: To ensure peak performance, we implemented a daily monitoring system. This enabled us to quickly adapt to changing trends and optimize strategies in real time, maximizing the efficiency of every ad spend. ##### Our efforts delivered impressive results, exceeding the client’s expectations. The campaign outcomes are summarized below: #### Results #### Google Ads: 7.5 Highest ROAS 4.4 Average ROAS 45% Increase in monthly orders #### Meta Ads: 9.6 Average ROAS 56% Increase in profit margins   Noticeable growth in sales in both Polish and Czech markets Our collaboration demonstrated the effectiveness of precise targeting, adaptive strategies, and continuous optimization in driving business growth. The results exceeded expectations, setting new benchmarks for 3Market’s future campaigns [Next project](/clients/loreal/) [L'Oréal](/clients/loreal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AIP > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Creating a new & fresh design for the AIP – a company which offers a practical school of running business for start-ups. Scope - UX/UI - Web development #### Our approach New fully responsive website, with a clear UX\&UI and emphasis placed on presenting mentors and offer in the attractive way. ##### Solution Full concept & implementation of the new website: starting from framework, trough copy, design to inhouse coding. #### Deliverables Modern, sharp and user friendly website for all interested in the offer: companies, startups and potential mentors. [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AliExpress > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Is it possible to reach more than 30,000 users in 50+ countries and get them to download an online shopping app in just two months?\ \ It is when we're talking about an app like AliExpress being promoted by our experts in performance marketing. Scope - Strategy - Performance campaign We were asked to encourage users to download and use the AliExpress app (Android and iOS) in more than 50 regions during a two-month campaign. #### Wins - Best performing GEOs: US, LATAM and ID - iOS and Android installs (20/80) - Multiple pixel implementation to optimize performance at different conversion stages 31,000+ downloads in the first two months [Next project](/clients/rappi/) [Rappi](/clients/rappi/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AllSporter > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A sharing economy app created by people whose biggest passion is sport\ for those who feel the same way. Scope - Strategy - Mobile app - Desktop app Unused gear, lack of a sparring partner, an hour wait between workouts. These main problems have inspired us to create an app that's totally new on the market. An app for people who are passionate about sport. However, the idea alone wasn’t enough. 1,000+ downloads in the first month ##### Solution We've prepared a marketplace-type platform based on the idea of sharing economy. It enables users to rent gear or book a training session out of a wide range of offers created by other users. The web platform also has a mobile app, available for both Android and iOS. ##### Communication We were solely responsible for AllSporter’s branding and communication, from design of the logo, to the full brand manual and KV, marketing strategies and materials. #### Results 1,000+ downloads in the first month [Next project](/clients/pto/) [Polish Tourist Organisation](/clients/pto/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Amazon Prime Video > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Amazon Prime is a leading video-on-demand service with high-quality movies and series available to users in multiple countries. Find out how we helped them replicate their international success as they entered the UK market.\ \ Spoiler alert: it was all about a good performance campaign. Scope - Strategy - Performance campaign We faced the challenge of attracting new subscribers to the UK website with a performance-based model (CPA). #### Wins - Ongoing partnership and open budget thanks to good results - Plan to deploy the campaign in more countries 20+ affiliates cooperated to effectively reach the public through various channels 4,000+ new subscribers in four months [Next project](/clients/scotiabank/) [Scotiabank - Lead the Way](/clients/scotiabank/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AstraZeneca > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it. Scope - Internal communication They needed to plan and carry out internal communication to help employees understand the purpose behind the Andean cluster. Our goal was to make them feel proud of being part of this group and to boost cooperation between the countries. ##### Our approach Taking into account the existing communication elements, such as the “home-made" EVP, which shows that the company is home to diverse people, and the Andean theme, we created the concept "We are Andean". #### Deliverables Big Idea: main claim and key visual Internal communication: plan and execution Company gadgets: design and production [Next project](/clients/farmatodo/) [Employer Branding Strategy for FARMATODO](/clients/farmatodo/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Atlantic Watches > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Digital communication platform for Swiss watches and a legendary driver. Scope - Long-term strategy - Web development - Influencer & PR A long term relationship for digital strategy, celebrity appearance, PR, video production and software development. +91% organic reach ##### Solution We took over Atlantic’s account to support the brand’s presence in Poland among all digital channels. With our focus on a younger audience, we started an interesting cultural conversation between them and a legendary Swiss watchmaker. ##### Communication We set a new communication style around effective, contextual content. We produce photos, stories, GIFs and videos to place them at the right time in the right place. ##### Celebrity Liaison Krzysztof Hołowczyc (Hołek), besides being a legendary rally driver, is holding a top rank as a sportsman with advertising influence (via Forbes). Our cooperation went beyond standard placements, engaging our star in shooting videos, hosting parties and even building a chatbot! ##### Chatbot RPG What happens when Hołek can’t go in Dakar Rally? We created the very first, role-play game on FB Messenger, using 40-pages of script, visual and audio effects, virtual equipment and a route that guides players as Hołek’s pilot through the rough roads of South America. ##### SuperCar Club Is Hołek talking about cars or… watches?\ A smart video with one actor for his Atlantic 777 watch premiere at the Polish best car club. ##### Web Experience To celebrate 130 years of existence, we wanted our audience to feel the value of brand’s heritage. We built a nostalgic website, telling a meaningful story of watches and a grandfather. ##### Grandfather A touching story of a man who can wear a watch that belonged to his grandfather, survived a war and years of political turbulence. #### Results +91% organic reach +40% facebook fans +81% engagement rate +31% daily organic reach [Next project](/clients/allsporter/) [AllSporter](/clients/allsporter/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AutoAgents > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Developing and orchestrating a high-performance marketing campaign for AutoAgents, spanning 9 months across 3 platforms. Achieving over 1.000 leads in two distinct regions in Canada, while maintaining a Cost Per Lead (CPL) lower than the desired target. Driving Success: Empowering Automotive Lead Generation: - Conducting market and competitor research - Providing feedback on performance assets - Implementing conversion tracking - Conducting A/B testing - Developing a media plan - Creating high-performing ads - Monitoring keyword trends Client's Goal: To acquire leads from individuals interested in selling their cars and strategically position AutoAgents in two distinct regions of Canada. ##### Tactics: Our approach was initiated with comprehensive market and competitor research, providing valuable insights to drive strategic decision-making. Once the campaigns were launched, we consistently oversaw them, allowing us to optimize them in accordance with the client's goals. However, you may wonder what played a key role in our success. The crucial aspect was the precise segregation of the campaign in terms of targeting and the strategic utilization of the audience from one platform to enhance the effectiveness of the others. ##### Ultimate Outcome: With our strategic expertise and a proven track record of delivering impactful results, the campaign achieved exceptional outcomes, demonstrating our ability to drive success. #### Campaign milestones revealed: \+ 1000 Leads 15,7% CTR Peak 2x More Budget [Next project](/clients/j-labs-career/) [j-labs - Career tab](/clients/j-labs-career/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Avallon > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) UX/UI and web design for an experienced pioneer of the management buyout market in Poland. Scope - UI/UX/Web design Design a website to increase recognition of the company in the target group and to encourage people to make an inquiry through the contact form. We created a website that is beautiful in its simplicity. It reflects the company’s financial profile and security provided by a team of professionals. In addition, its other goal was to shorten the decision path and result in sending an inquiry. [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka IT > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Employer branding strategy for the IT department of Biedronka | Jeronimo Martins\ \ One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area? Scope - Competitor analysis - Internal analysis - employee interviews and focus groups - Development of Employer Value Proposition (EVP) - Creative concept with Key Visual - Photo session - Image building and recruitment video - Landing page design - Strategy execution and communication Primarily to launch Employer Branding activities for the Biedronka IT department. Increase audience awareness and build a brand image as a modern employer in the IT area. To attract the best talents on the market, using the leading position in the retail industry. ##### Let's find out more Employer brand communication should be based on thorough research and analysis, which is why we started working on the concept with focus groups and by interviewing Biedronka's IT staff. We created EVPs based on internal analysis, which forms the basis for all image materials: Brand communication in the IT sector requires a coherent, well-established, expressive, and, above all, distinctive creative concept. Biedronka's IT department means a large scale of activities and significant efficiency in the hands of each employee, but also dynamics, the need for immediate reactions in the constantly changing and fast-paced retail world.\ \ This is the basis of the concept: 'We do great things. Deal with IT', which fits naturally into the brand's global communication. Candidates can find comprehensive confirmation that it is worth working in Biedronka's IT department on the landing page, which we designed exclusively for the campaign, based on the developed assumptions. The target group for Biedronka's IT communications consists of both young professionals and experienced experts. Their statements, accompanied by a photo session in Biedronka's Headquarters, show a broad spectrum of challenges, but also opportunities. Preparing for the launch of the employer brand communication, we developed a plan for social media publications. Here, we used the detailed knowledge of the brand that we acquired in the process of creating the strategy. One of the crucial aspects in ensuring the quality and image of the employer’s brand are internal activities. We have strenghtened several initiatives in the area of internal communication by creating content and materials, e.g. gadgets based on the Key Visual of the campaign. ##### Deal with IT! The concept 'We do great things. Deal with IT' is a comprehensively developed employer brand communication platform. It can be swiftly and dynamically translated into display campaigns, image and reach content.\ \ The campaign was distinguished among the best Employer Branding campaigns in 2022 by bulldogjob.com. [Next project](/clients/stepler/) [STEPLER](/clients/stepler/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka Management Trainee > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Coordination of the recruitment campaign for Biedronka.\ \ How to attract the best talents from the market to the Management Trainee program? It took 3 months, 4 platforms, over 2 million impressions, over 1,000 applications and completing the Management Trainee team in the 2021 edition. Scope - Creative concept and Key Visual - Campaign logo design - Media plan - Assets for the media campaign - Photo and video session - 6 dedicated podcasts on Spotify - Landing page design - Execution and 3-month campaign To increase the awareness of the offer among audiences matched to our activities in terms of age, education and attitude to work. To reach the target group with a distinctive message, promote the Management Trainee program and encourage to apply. Biedronka's managerial program required creating distinctive communication assets - from an attractive name to an eye-catching design of the Key Visual. We started by embedding it in the world of the brand, with specific reference to retail and global communication. This is how the concept “Freshness has a future” was born. Our actions were based on taking into account the brand's own communication platforms (social media) and using the potential of mailing and display campaigns of the Pracuj.pl portal.\ \ The three-month media plan assumed acquiring as many quality applications as possible. The traffic from the campaign was led to the landing page, which was designed by our team for the needs of the campaign. ##### Wanted! We were looking for young, courageous people ready to learn and set their sights on developing within the company's structures. Communication required content that effectively attracts the recipient's attention, so we decided to include teaser elements in the first stages of the campaign based on catchy slogans. The prize for participants was tangible - a Junior Manager position at the heart of large-scale operations, i.e. Biedronka's Headquarters. The message needed to be credible, so we relied on using the image and opinions of the participants of the previous editions of the program. ##### Something to talk about We created five videos that gave five different perspectives of working at Jeronimo Martins through the eyes of trainees. The videos served the campaign as attractive advertisements directing the audience and potential candidates to the landing page. In addition to the videos, we created a series of six substantive podcasts 'Fresh Talks' about Biedronka's management program. This strong image of the campaign also sent listeners to the website, where additional information and the “Apply” button waited for them. ##### Fresh success The multi-channel image and recruitment activities of the “Freshness has a future” campaign resulted in more than 2,000,0000 views of published content, almost 10,000 visits to the landing page during the campaign and more than 1,000 applications to the program. #### Campaign results 2,000,000 impressions 10,000 landing page views 1,000 program entries [Next project](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Careem > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Strategy and performance campaign for one of the fastest-growing companies and a leading provider of ride-on-demand service in the Middle East and Africa.\ \ This is how we helped them achieve over 50k downloads and more than 4k first rides in only three months... Scope - Strategy - Performance campaign #### Our approach To get users to download the iOS and Android app, and take their first ride. #### Deliverables - Mobile campaign for MENA countries (mostly Egypt, Saudi Arabia, and United Arab Emirates) - Total budget met monthly on a CPE basis (high-quality installs thanks to advanced ROI and quality analysis) 50,000+ More than 50K downloads delivered 4,000+ first rides made in only three months [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding Strategy for Organización Carvajal > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) ##### Let the employees’ satisfaction speak for themselves. The development of the employer branding strategy for Organización Carvajal was, from the beginning, a successful cooperation. Thanks to the very active participation of the company's employees, we were able to define the solid and attractive strategic components that, years later, serve the company as a communication platform with its current and potential talent. Scope - Talent touch-point audits - Surveys and employee opinion groups - Diagnosis: employer brand positioning - Definition of the employee value proposition - Elaboration of the creative concept - Social media communication - Recruitment marketing - Image campaigns - Internal campaigns Our task Organización Carvajal is composed of multiple business units that, when interacting with their talent, want to maintain coherence, but at the same time mark their unique personality. Our goal was to find the strategic pillars that would unify the value proposition of the units in an equally attractive and relevant way for the different industries. ##### Creative concept definition The attractive and distinctive way to promote the value proposition to talent was built around an authentic and creative umbrella concept. The message "The future inspires us. The past supports us. The present is you." helps to position the brand as an employer, communicating multiple reasons for talent to work at Carvajal. The stars of the concept are the employees themselves, who through their experiences and testimonials confirm the company's offer. ##### Target audience definition A good concept can impact multiple segments represented by diverse talents. Our umbrella message was displayed in different visual versions to suit different talent profiles: from plant operators who prefer offline communication, to young developers who are digital natives. ##### Social media communications The creative concept also allowed us to unify corporate communication lines and mix them attractively with talent-focused publications. ##### Recruitment marketing Recruitment marketing tools, among other things, help improve the effectiveness of the candidate attraction and selection process. Through the design of the candidate experience (career tab and job ads) we increase the visibility of vacancies and improve the number of applications in key areas. ##### Promotion of organizational culture A series of internal activities focused on interaction with employees promoted the concept within the organization and helped to turn employees into brand ambassadors. [Next project](/clients/astrazeneca/) [AstraZeneca](/clients/astrazeneca/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Chmura Krajowa > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Website design and development for a specialized provider of cloud computing solutions in Poland aiming at Polish entrepreneurs, public administration, and the education sector. Scope - Website design & development To create a website that will be: - the company’s showcase, organising information about a vast range of products and services in an intuitive, user-friendly manner - both image and product-oriented - unique in its visual language ##### Our approach How to show something that cannot be seen? How to visualise cloud services and solutions? The answer is not easy, but we decided to use very simple forms and shapes, with a touch of colour. Simplicity is a metaphor of how intuitive and time-saving cloud solutions are, and helps navigate the platform without feeling overwhelmed by the content. #### Deliverables - Defining colour schemes - UI/UX design - Development - Special elements: animations, illustrations, icons [Next project](/clients/atlantic/) [Atlantic Watches](/clients/atlantic/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Codibly | A Truly Energetic Software House > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A million views, thousands of visits to the landing page, and one message. An electrifying, multi-channel image and recruitment campaign for a software house in Krakow. Scope - Creative concept and Key Visual - Design and landing page implementation - Video production - Development of image and recruitment tactics - Development of media tactics - Preparation of assets for the media campaign and brand touchpoints - Running the campaign Our task? To ignite the spark between Codibly and the candidate! How do you set a software house apart from the strong competition? Listen to what employees say and catch their flow! The agency's number one task was to build brand recognition among the target group by launching activities to promote the employer's image. That is how the campaign "Be here. Be charged up!" was created. ##### Time for the campaign’s details. Codibly is two hundred specialists, hundreds of projects, and fresh energy. This is a unique software house from Krakow, one of the main IT industry growth centers in Poland. What sets it apart is not only the incredible energy of the employees but also the project domain itself. It consists mainly of renewable energy projects, which induces the team's spirit. That's why the campaign under the slogan "Be here. Be charged up." could fit perfectly. Our main objective was to acquire job applications. The natural first step in this direction is to increase employer brand recognition. We've developed tactics considering the main touch points with the target group. We launched communications in SoMe, targeting potential candidates from the IT area across Poland. A key point on the user path was a landing page we designed and developed. We ran the campaign (also as a remarketing) on Social Media, GDN, and Google Search to drive traffic to the website. Through an in-depth analysis of the campaign’s performance and users’ behavior, the campaign was optimized for the most desirable traffic, reaching the best potential candidates. ##### Good energy? Prove it! The best proof that Codibly's claim "Be here. Be charged up." captures the company's vibe is a video shot with company employees. In addition to video footage and digital presence, Codibly was also visible in its city space with an equally energetic message. Citylights appeared all over the map of Krakow, with contextual slogans encouraging people to consider switching to Codibly. The next step was to launch a video campaign on Krakow's public transport. ##### Summary The extensive "Be here. Be charged up." campaign is Codibly's first brand image-building activity. In the first three months of multi-channel presence, the ads were displayed more than one million times (1,126,439, to be precise), and thousands of people (5,865 users) visited the landing page. The recruitment department already contacted dozens of candidates... and this is just the beginning! #### Campaign results 1 126 439 impressions 5865 landing page visits [Next project](/clients/t-mobile/) [Get connected to T-Mobile](/clients/t-mobile/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # client.credicorp-capital.title > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) client.credicorp-capital.description Scope - client.credicorp-capital.scope.item1 - client.credicorp-capital.scope.item2 - client.credicorp-capital.scope.item3 client.credicorp-capital.task ##### client.credicorp-capital.subtask.title1 client.credicorp-capital.subtask.item1 ##### client.credicorp-capital.subtask.title2 client.credicorp-capital.subtask.item2 client.credicorp-capital.subtask.item3 client.credicorp-capital.subtask.item4 ##### client.credicorp-capital.subtask.title5 client.credicorp-capital.subtask.item5 client.credicorp-capital.subtask.item6 #### Campaign results client.credicorp-capital.card\_result.card\_1.number client.credicorp-capital.card\_result.card\_1.text client.credicorp-capital.card\_result.card\_2.number client.credicorp-capital.card\_result.card\_2.text client.credicorp-capital.card\_result.card\_3.number client.credicorp-capital.card\_result.card\_3.text [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # DANONE BUSINESS SERVICES & DANONE PLANNING CENTER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How can we effectively and simultaneously reach the right target groups, build employer brand awareness, and encourage candidates to apply? We handled this challenge by implementing a multichannel image and recruitment campaign supporting DANONE's transformation. Here's how: SCOPE OF WORK: - Communication strategy and EB action tactics - Performance campaigns - Creative claim and key visual - OOH campaign (metro + billboards + bikes) - Two landing pages - Gym network campaign - 24-month action plan - Campaign materials GOAL DANONE's development in Poland - the expansion of their Danone Business Services Center (DBS) structures and the opening of the Danone Planning Center (DPC) in Katowice - moved us to prepare a strategy to support their employer's image and talent acquisition efforts. Our task was not only to create a communication strategy for the two units but also to align communication under a slogan that reflected the culture and specifics of work at DANONE and the autonomy that a new employee receives after joining the team. ##### OUR APPROACH We started working on the strategy by analyzing the existing data, the recruitment competition and supplementing them with key information related to the labour market in both cities. We also analyzed the key target groups from the brand's point of view to move on to developing a communication strategy aimed at building the image of DANONE as an employer in a new location (Katowice), as well as to encourage candidates to apply for open positions both in Katowice and Warsaw.\ \ DANONE has been conducting attractive communication in the labour market for years and has solidly built EVP pillars and values that effectively reflect the organization's culture. Considering the key aspects of the company's operations and the conclusions from our analysis, we decided to intensify activities around the existing advantages of DANONE as an employer instead of making a full transformation in the brand communication. The key element of the campaign is a creative claim, which is based on the employer brand pillars, - values and EVP. Building on the well-known DANONE slogan "One Planet One Health", we created a message (and then some tactics) that meets the recruitment needs and characteristics of the organization in Warsaw and Katowice: the slogan "One Danone. Many Opportunities." Our message emphasizes the multitude of perspectives and, on the other hand, combines all the possibilities that the brand guarantees to its employees. This claim is adapted in tactical messages, mainly adding a second part: "By you. For you." This message represents the independence, commitment, and appreciation people find in the company and shows the impact they can have on the reality of the organization and beyond. ##### IMPLEMENTATION OF ACTIVITIES We started the implementation by preparing two landing pages, each in English and Polish. They are a key touchpoint in the candidate journey because they present the narrative around the business units. We added some animations to these sites to bring candidates closer to the location and to build awareness of the DANONE employer brand. In the next stage, we prepared campaign materials in four languages: Polish, English, French and Spanish. The campaign was planned for online and offline channels. While the digital part played a key role in building the brand's image and supporting recruitment activities, outdoor activities, carried out both in Warsaw and Katowice, aimed to increase awareness of DANONE as an employer brand. The elements of the online campaign focused on image and recruitment, while the outdoor executions included mixed media - metro stations in Warsaw, billboards in Katowice and city bikes in both cities. The main goal of all activities was to direct recipients to a dedicated landing page, where they could learn about the offers and opportunities that DANONE has for them. In September 2024, the OOH and online campaigns started, and they continue to this day. They are regularly optimized to find key competitive advantages, as well as possible changes affecting their effectiveness on Meta (Facebook & Instagram), Google, and LinkedIn. At the beginning of 2025, DANONE employer advertisements were also present in Warsaw and Katowice gyms, encouraging the development of a professional career in the newly started year. #### RESULTS #### As the campaign is ongoing, these results will be updated with final data once it is gathered. During the beginning of the campaign (September to December 2024), we were able to achieve: 42 080 Clicks 4 945 754 Impressions 1 309 262 Reach [Next project](/clients/3market/) [3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns](/clients/3market/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How did we support Domino's Pizza in increasing the app's share of total online purchases? > How did we support Domino's Pizza in increasing the app's share of total online purchases? [Work](/work/) Increasing the share of online sales through mobile applications was a challenge that Domino's Pizza faced when starting cooperation with our team. What tactics did we use to achieve this specific goal? Our actions - Conducting A/B tests on various elements of the campaign - Experimenting with different USP propositions - Launching special promotions and thematic campaigns - Weekly campaign optimization without interrupting the learning phase - Installing MMP (AppsFlyer) to measure campaign performance Client's Objective: Increasing the share of the mobile application in the sale of Domino's Pizza products in Poland. ##### Tactics: Our actions were preceded by a thorough analysis of the initial situation, which allows for defining key touchpoints with the user and preparing the campaign structure in a way that meets the needs of target groups, thus increasing the chances of achieving satisfactory results. During the campaign, A/B testing iterations were conducted on various campaign elements, allowing us to identify the best approach to achieving the lowest cost per acquisition. By experimenting with different unique selling propositions (USPs), we verified which ones resonate best with the audience and allow the brand to stand out, thereby attracting the ideal customer. Campaigns were optimized on a weekly basis, allowing for adjustments while avoiding disruption to the learning phase. ##### Over the course of 6 months, special promotions and thematic campaigns were launched, which positively impacted user engagement and conversion rates. #### Campaign results 2 channels over 22,000 installations 30% share of sales through the app\* \*result of various factors [Next project](/clients/t-mobile-loveittobits/) [Deutsche Telekom changes the employer image](/clients/t-mobile-loveittobits/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Eficacia Group > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To keep its status as one of the most experienced and recognized Colombian companies in marketing and recruiting solutions, Eficacia needed a brand refresh to stay relevant among its current audience.\ \ Our team of experts went all the way from the company's communication strategy, through its branding, to the execution of graphic and audiovisual pieces to make it happen. Scope - Brand refreshment - Strategy - Website design & development - Videos - Social media Brand refreshment accompanied by a communication strategy and implementations Eficacia has been swiftly adjusting to the changing economic climate and client needs. Still, their visual (and verbal) communication had to keep up. Many years on the market may have provided a competitive advantage, indicating the company's experience and credibility, but it may also have been a sign of being too "archaic" for the modern customer. On the other hand, being a regional company suggests a unique ability to understand local problems, identity and working culture. We identified and highlighted two differentiators: long-term experience in customized services and local understanding. When we put them together, we came up with the umbrella claim "Aqui para Ti" ("Here for you"). We also established the brand's archetype - a wise caregiver - and its manifesto to show the company's approach to clients and their general narrative. We even coined the term "client concierge" to position Eficacia as a company of higher-value services. Alongside the communication improvements, we made major changes to the visual image of the brand. We created a completely new website, organizing all the content in a modern, clear and user-friendly way. #### Deliverables - Refreshed corporate identity - Communication strategy - Brand archetype - Manifesto - Umbrella claim - A series of videos - UX design and website development [Next project](/clients/mango/) [Punto Estilo - Mango Colombia](/clients/mango/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FABRES - We speak your language > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) For the Poznań-based software house Fabres, we built a communication concept that, in the first few months, generated more than 100,000,000 impressions and over 6,000 visits to the career tab. Scope - Qualitative and quantitative research - Creative concept and Key Visual - Broad plan for the implementation of the strategy - Internal communication assets and employer brand touchpoints - Branding campaign media plan - Media campaign assets - 3-months campaign Creating an employer branding strategy and enhancing the employer brand image of Fabres. Reaching the target audience with a message showcasing the organizational culture and employer’s brand offer. Developing an execution plan to support the employer’s brand image both internally and externally. Increasing Fabres' visibility in the market. ##### First, the pillars of the employer brand Developing a Fabres employer brand offer that would not only entice the target group but also be a true reflection of the organization's internal spirit, required quantitative and qualitative research. That led to the development of the Fabres employer brand pillars: Personas, Values, and EVP, based on which we built up a creative concept - Key Visual and Employer Brand Claim. We wanted the creative part to reflect the atmosphere in the organization, of which open communication between employees is a significant part. This is how the concept „We Speak Your Language” was created! ##### Keep calm and code on! Fabres employees value their privacy, so the creative concept is set in illustrated graphics, without the use of photographs. Image and recruitment materials convey the uniqueness of Fabres' organizational culture. „We speak your language” contains all the unique components of the brand's EVP while - literally - referring to programming languages. ##### Then execution activities During the research, we gathered insights from candidate and employee experience, from Fabres' employer brand touchpoints and directly from employees. The context of the IT industry itself and the needs and motivations of its employees were important to us as well. As a result, we created a map of long-term activities and recommendations taking care of the areas requiring support, also to be implemented by Fabres itself.\ \ We started the execution activities with an internal kick-off of the communication concept and a discussion about the brand values, which were worded and illustrated. The next step was to align the touchpoints in terms of visuals and content. At the same time, on the organization's social media, we carried out the launch of the new umbrella communication, which we presented in several short posts. A classic follow-up activity we undertook, was an image campaign showcasing Fabres' new employer brand. During a meeting with employees, we developed a series of tactical messages that supported the campaign objectives, highlighted the organization's values, and illustrated its corporate culture. Each of these messages was placed on banner ads. ##### And how did we operate during the campaign? The tactics of the image campaign for Fabres were prepared considering communication platforms (social media - own accounts) and the Google network.\ \ Our target group was Generation Y, so all campaign assets – textual and graphic – were developed with the Millennials generation in mind. Thanks to accurately planned campaign stages, tailored creative materials, and ongoing optimization, we were able to precisely reach the target group. [Read more about how to reach Millennials](https://performante.com/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) The three-month media plan was based on three stages to reach the target group's awareness and created a classic communication funnel. The campaign-generated traffic was directed to the careers tab on the Fabre website, allowing the campaign to have a recruitment effect. #### Campaign results 1,026,776 impressions 6,043 career tab views [Next project](/clients/autoagents/) [AutoAgents](/clients/autoagents/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding Strategy for FARMATODO > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A well-known and beloved company was seeking to achieve the same reputation as an employer.\ How to develop an Employer Branding concept and strategy to help achieve this goal? Scope - Surveys and focus groups with employees - Diagnosis of the employer brand's positioning - Competition analysis in Colombia and Venezuela - Definition of the employer value proposition - Creative concept development - Design of an action plan for the 12-month strategy execution - Execution of internal and external activities to launch the employer brand Our task: Although the company already enjoyed a solid reputation and recognition among its customers and its current talent, Farmatodo set out to improve its position with young professionals from different areas, such as operations, technology, health and sales. One of the main challenges that the company faced was the identification of the most suitable talent that could adapt to their business rhythm and dynamics, understanding they would not be a good fit for everyone. ##### Research The collaboration with Farmatodo was surprising because it revealed its employees' deep pride and the coherence in the vision of its founders, whose legacy endures to date. The company stands out for providing opportunities and stability to its talent, even in the most challenging moments. At the same time, it projects into the future as a space full of stimulating challenges and continuous learning.\ \ Although the fast-paced dynamics, constant changes and specific demands inherent to a company like Farmatodo are not suitable for everyone, those who accept the company's challenges find the encouragement and the necessary tools to turn them into new opportunities. During our collaboration, we identified that, beyond its attractive benefits package, Farmatodo represents an example of resilience, pride and the drive to keep moving forward. That is why we defined these three elements as the fundamental basis of its employer value proposition (EVP). ##### Creative concept Based on the EVP, we built an umbrella message that connects with the audience and conveys the essence of Farmatodo as an employer. Thus, "Las posibilidades son de los que se atreven a más" (Possibilities belong to those who dare further) was born, reflecting that the company is a space where new opportunities can be forged, as long as the talent is willing to take on the challenge of making them happen. Our goal is to attract individuals who not only expect things to happen, but are willing to create their own realities. Additionally, we support our concept with a call to action: "Vamos con todo" (Let's go all the way). In Spanish, this is easily linked to the Farmatodo name and, at the same time, motivates people to keep the best possible attitude as part of the team. ##### Internal activities We started with internal launch activities to familiarize and engage current talent with the concept, making sure they had a deep understanding of the message. Then, we developed campaigns focused on the company's core values, using a media mix that allowed us to highlight tangible examples of these principles in action. ##### External activities We also implemented specific strategies for recruitment, ongoing internal communication, ambassador participation and other executions aimed at giving relevance to the concept and contributing to Farmatodo's objectives. [Next project](/clients/kmd/) [KMD - Good to be in KMD](/clients/kmd/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FEMSA > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How do you know if a company needs rebranding or to create a sub-brand?\ Read the following case study and find out how we helped Femsa promote its new business unit. Scope - Labor market analysis in Aguascalientes, Mexico - Research with employees of the Transformation and Service Center - Diagnosis of the current EVP (Employer Value Proposition) of the Group and its localization - Creative concept development and promotion of the Center’s offering (CTS) - Development of promotional tactics (internal and external 6-month actions) - Content creation (internal and external communication) - Creation of a dedicated landing page - Image campaigns - Recruitment campaigns - Social media communication - Social media communication Our task Femsa is a globally recognized brand with a very strong and positive reputation. Even with this strong recognition, the company faced challenges in attracting technological and digital talent. The project to define the employer brand strategy, in addition to promoting its value proposition, aimed to showcase different business units that operate under the FEMSA umbrella. The task was to communicate to young talent (generation Z) that Femsa is a great place to work. ##### Market Research The studies conducted internally and externally led us to an important observation: the digital teams at Femsa have little to do with the company's business focus. They operate as if they were separate groups, with their own objectives and dynamics. At the same time, the surveys and focus groups showed us a good reputation and recognition of the Femsa brand. Therefore, we proposed to create a sub-brand (with its own and unique personality and style), which could take advantage of the robustness and good reputation of the Femsa name. This is how Digital\@Femsa was born. ##### Definition of the value proposition Internal and external research conducted together with employees showed two main attributes as the company's current strengths: the stability and solidity of the group, together with the possibilities to create and impact through its projects. To creatively promote both attributes, we defined the umbrella message: “Sigamos haciendo historia. Sigamos creando futuros.” (Let's keep making history. Let's keep creating futures.) ##### Branding We developed a unique visual identity for Digital\@Femsa as the division sought to position itself in the technology sector. The dark colors and futuristic graphic patterns defined a unique style and allowed to highlight the strong presence in the digital world. The consistent application of different graphic elements generated significant brand visibility throughout the entire talent interaction journey. ##### Promotion of the organizational culture Brand communication is based on the value proposition and corporate values that, promoted inside and outside, defined the brand's unique style. At the same time, they explained what kind of behaviors are expected from the employees. The onboarding processes were successfully carried out thanks to the continuous promotion of Femsa's cultural pillars. The promotion of the organizational culture ensured the attraction of the right talent: with the necessary competencies and drawn to the company's offerings. ##### Recruitment Campaigns Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. ##### Social Media Management Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. ##### Student-focused activities Technological talent is one of the most sought-after profiles across multiple industries. That's why we opted for creative attraction with eye-catching and distinct messages, instead of publishing standard job ads. [Next project](/clients/kmd/) [KMD - Good to be in KMD](/clients/kmd/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Getnord > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A comprehensive multi-channel communication strategy and its execution to help Getnord enter several new EU markets, including Poland. Scope - Product Launch Strategy - Design - Multi-channel Campaign Getnord is a manufacturer of advanced rugged phones, which are highly popular in their home country, Lithuania. They partnered with us to expand their brand and products to several new markets, including Poland, Germany, France, Spain, Italy and Benelux. ##### Solution A complex communication strategy based on detailed multi-market research. It included a new brand message and repositioning, communicating a big idea, multi-channel marketing, and a media strategy. The cornerstone was a global microsite for Getnord’s flagship smartphone – Onyx. ##### Communication We planned and executed the brand’s communication in all marketing channels: display campaigns, SEM, social media, PR, word-of-mouth and more. Activities have been conducted on all markets that Getnord was active on, with communication in eight languages. #### Deliverables - Successfully launching the product on the Polish market - International e-commerce campaign - Offline presence in electro-markets linked with an online, display promotion - Product positioning in top price listing engines in Europe [Next project](/clients/micasa/) [MICASA](/clients/micasa/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - Career tab > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Career tab for Polish software company founded by engineers for engineers with all the best business practices and values, providing complete development teams, individual engineers and outsourcing of whole projects in the field of software development. Scope - Career tab on the company website Our task was to design the Career tab with a design and message that would target experienced IT specialists. The purpose of the new tab is: - unifying the image of j-labs with the conducted communication activities - enhancing the UX - improving the readability of content ##### Our approach The client's website perfectly fulfills its goal as an information website about the company. However, additionally, j-labs conducts intensive activities aimed at acquiring candidates and employing the best specialists. All such activities are carried out under the ITisMe claim and are directed to the recruitment landing page designed by us In the spirit of communication activities and market requirements, in 2021 the time has come to rebrand the Career tab on the j-labs website. The new tab was to be created in the spirit of ITisMe umbrella communication and to reach potential candidates and employees of the company. Bearing in mind the goals of the new tab, we approached its design comprehensively. We started with research and competition analysis. We examined the insights of the target group and defined the personas that the website would be dedicated for. On this basis, we created new content, refreshed the UX and website design. As a result of this work, the new Career tab and its subpages were created, all adapted to the style of j-labs EB communication. [Next project](/clients/kmd-pr/) [KMD - PR](/clients/kmd-pr/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - IT Is Me? > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To ensure the success of their recruitment campaign, we were able to get this engineering company in Poland to communicate in their target audience's language. And no, we're not talking about Polish. Scope - Creative concept - Video & animation - Landing page - Recruitment campaign To prepare an unconventional image-building action, which would draw the **attention of candidates** to j-labs. The goal was to gather leads of candidates - already employed, freelance or interested in a new job. ##### Our approach The action served as the prequel to the recruitment campaign, which we are also responsible for. The main campaign was planned to happen after overcoming the global pandemic crisis. We prepared a campaign with the slogan “IT Is Me?”, which main goals were to show that despite the crisis, j-labs was still going strong and to build recognition of the company potential candidates. According to the company's philosophy, j-labs was created by engineers for engineers and they are the main focus of the whole campaign. #### Deliverables Social Media campaign Landing page Series of videos [Next project](/clients/chmura-krajowa/) [Chmura Krajowa](/clients/chmura-krajowa/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JustBrief > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. You want to receive an offer?\ Let’s talk. [Contact us](/contact/) [Work](/work/) Non-standard employer branding campaign, a dynamic competition based on real experience of marketing agency life, building Performante image as a creative place for industry professionals Scope - EB strategy - Communication - Events - Media #### Our approach Building the company's image and long-term relationships with talents interested in the marketing industry 100 000 reach in the desired target group Insight According to the research, the world of advertising agencies and the creative industry in general is perceived as a hermetically sealed circle which "is not easy to get into." This is a serious barrier in active job search for young professionals. Our answer - A competition for students and fresh graduates interested in starting their career in marketing - A task to create and design an advertising campaign for a real client - myTaxi in 2017 and Uber Eats in 2018 - Real client, real problem, real expectations - Full immersion into agency’s reality (limited budget, deadlines, client’s expectations, creation process, client service) - Full immersion in the work atmosphere at Performante - opportunity to consult with our experts and to work with them in the agency's office Communication We used various channels to reach not only prospective young talents, but also more experienced specialists in the industry: online and offline media, social media campaigns, mailings, student groups and forums, cooperation with universities Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Landing page On the landing page, candidates could find information on the agenda of the competition and details about the client. They could also learn more from the thematic [blog](https://medium.com/performante/justbrief/home) we run, and fill out an application form checking their knowledge and instinct related to marketing and advertising Execution - Selection of participants and creation of 10 project teams - Strategic workshop combined with briefing with the client - Remote and stationary consultations with experts from Performante - Grand Finale with participation of all project teams, JustBrief partners and sponsors, client’s representatives and Performante's employees #### Results 100 000 Reach \> 300 Aplications \> 100 Partners 10 000 Landing Page views [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - PR > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Talented and successful women are crucial at KMD. On this solid foundation, we helped them build their PR campaign that promotes these women as mentors of a unique internship program. Scope - PR Planning and carrying out PR activities showing talented and successful women at KMD and promoting TalentLab - a flagship intership program at KMD. ##### Our approach “It's good to be a woman at KMD”\ KMD is a Danish company from the IT sector of a highly diverse nature. Among other things, this means that there are many talented women in software engineering teams. Showing their extraordinary personalities to the world was an element of building KMD's image as an open and inclusive employer. In a series of articles and interviews, we showed the professional skills and unique interests of women in tech working at KMD. In the broader perspective of these publications, we wanted to make Readers think about the changes in the entire industry, which increasingly allow women to enter the IT sector and encourage new generations to follow the trend of diversity and inclusion. #### Deliverables A series of articles and interviews showing talented women at KMD [Next project](/clients/j-labs/) [j-labs - IT Is Me?](/clients/j-labs/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - Good to be in KMD > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Internal and external employer branding strategic activities to show how good it is to work for one of Denmark’s leading IT and software companies. Scope - Recruitment campaign - Landing page - PR - Animations - Internal employer branding To ensure comprehensive support for the company's external and internal employer branding activities, based on the EVP and existing values. ##### Our approach We used the phrase coined by the workers of KMD Poland - "Good to be in KMD" - to create an **umbrella concept** for all the activities. Based on real, strong insights and the internal claim, we showed various “good" aspects of working for this innovative IT company. We played the word “good" in questions and statements, sparking the audience's attention. As the concept is agile and flexible, we were able to adjust some elements of the campaign to the pandemic situation. #### Deliverables SM & Google campaign Landing page PR Adverts on public transport Creative welcome packs [Next project](/clients/t-mobile-iwillnotstop/) [T-Mobile - I Will Not Stop](/clients/t-mobile-iwillnotstop/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # L'Oréal > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) We partnered with L'Oréal, a global leader in the cosmetics industry, to showcase the true beauty of their company culture in video testimonials that would inspire potential talent to join the organization. Scope - Market research - Video editing - Value proposition definition Task L'Oréal entrusted us to edit a series of employee testimonials to highlight their diverse work environment and the characteristics that make working at the company unique. We needed to structure the statements so that each video presented a distinct value, highlighting the company's culture and work atmosphere. ##### Our Approach To begin, we analyzed all the existing video material provided by the client. This included a deep dive into the testimonials, understanding the key attributes of working at L’Oréal, and identifying themes that would resonate with potential candidates. We then set out to develop scripts based on the most impactful statements, ensuring coherence and flow in each video.\ \ Following the analysis, we edited the videos, focusing on the narratives that captured the essence of L'Oréal’s workplace culture. Intros and outros were added to each video, along with soundtracking that matched the tone of the testimonials. Once the editing was complete, the videos were published across L’Oréal's internal and external communication channels. These videos helped demonstrate the company’s dynamic and inclusive workplace culture and motivated more individuals to connect with the brand. ##### The Outcome Through these video testimonials, L'Oréal managed to capture the attention of potential employees, reinforcing its employer brand.\ \ This project demonstrated our ability to highlight corporate values through creative editing, while L'Oréal continues to inspire talent with authentic, employee-driven stories. [Next project](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom - New level of “Love IT to bits” platform](/clients/t-mobile-16bit-loveittobits/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Punto Estilo - Mango Colombia > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A stylish brand with one goal in mind: to attract and retain the talent that will help it go even further.\ \ Strategy was important. Just as important as the experience of the users we would direct to their website. Scope - Strategy - UI/UX/Web design - Image and recruitment campaigns - Internal and external EB activities To create an employer branding strategy and internal and external campaigns to make the brand more visible as a good employer. Having in mind that we were dealing with a clothing company, we had to find a fitting “style” of talking about its employer branding offer. We came up with a Big Idea: For starters, we expanded the **EVP** and the company’s **values**. In the next step, we created an **umbrella claim**, tailored to the needs of the whole communication: **“Work in your style. Work in Mango style”**. There is beauty in turning a marketing offer into a compelling web journey. And there's a big challenge in translating a client's needs into innovative yet user-friendly platforms. We paid a lot of attention to the visual aspect of the campaign and website. Each and every element, from the values icons to the website look, perfectly reflects Punto Estilo's casual elegance and neat design. #### Deliverables - Employer branding strategy - Big Idea - Communication strategy - Recruitment campaigns - Gadgets design - UI/UX/Web design - Internal procedures - Website career tab design [Next project](/clients/aliexpress/) [AliExpress](/clients/aliexpress/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) A mobile application conceptualised and initiated in-house, brought to life in partnership with the Public Affairs Institute. Scope - Mobile app - Desktop app In the majority of Polish homes, the split of chores between partners isn't equal. On average, women spend twice as much time on household chores as men do (source: CBOS). ##### Solution Creating a mobile app based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50. ##### Communication Creating a landing page, PR activities, promoting the app by acquiring the support and attention of journalists and celebrities.\
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The premiere took place during a gala event at the Swedish Embassy. #### Results 4.7/5 average score in Google Play No. 1 in Google Play (lifestyle category) 10,000+ unique users [Next project](/clients/vestigit/) [Vestigit](/clients/vestigit/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MILEX > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) This well-established leader in professional irrigation systems needed to refresh its brand and strengthen its communication strategy as it approached its 40th anniversary. We were ready to help them spray their message to every corner of their market. Scope - Research - Communication strategy - Brand book - Creative claim and KV - Campaign assets - Catalog design - Social media management - Performance campaigns Task Milex approached us to develop a brand communication strategy that would enhance the impact of their activities, refresh their brand assets, and create a claim that aligns with the company's identity. The objective was to ensure that Milex’s legacy was preserved while modernizing its presence to engage its key audiences. ##### Our Approach To craft an effective and impactful strategy, we started with in-depth research, including client interviews, a competitive analysis, and benchmarking. These efforts, paired with workshops conducted with Milex, allowed us to gain a thorough understanding of their needs and vision.\ \ From there, we developed a comprehensive communication strategy designed to modernize the brand while maintaining consistency across all touchpoints. A new key visual (KV) and cohesive visual identity were created, carefully focusing on colors, fonts, and logo usage. This foundation set the stage for the design of key materials such as email footers, letterheads, folders, and banners—elements crucial to everyday business communication. We crafted the bold claim: “Specjaliści od mokrej roboty,” which, while literally translating to "wet work" is understood in Polish as "hard work." This phrase became a central element of the brand’s new communication, effectively highlighting their specialized skills in a distinctive and memorable way.\ \ We also developed a comprehensive brand book detailing the brand’s visual and verbal guidelines to ensure that all stakeholders, both internal and external, could consistently represent Milex in alignment with its refreshed identity. ##### First Implementations The new brand identity was first applied to materials for the company’s 40th anniversary celebration, for which we designed custom plant jars, labels, and a promotional wall, all embodying the new identity. We also prepared additional materials for future use and began work on a 200+ page design catalog, which adheres to the new brand guidelines and will further reinforce Milex’s market position. ##### Marketing & Social Media To support Milex’s growth and engagement, we launched performance marketing campaigns to drive traffic to their website and increase visibility among their target audiences. In addition, we took over the management of Milex’s Facebook and LinkedIn channels, creating monthly content in the form of videos and static posts. These videos were recorded and edited at Milex’s premises based on scripts we developed. ##### Video ##### The Outcome Through this comprehensive strategy, we have successfully refreshed Milex’s brand, enabling them to celebrate their past while looking confidently toward the future. The ongoing management of their social media profiles and the creation of new materials ensure that the brand remains at the forefront of their industry, consistently engaging their audience with a fresh and professional image. #### Results (January-September 2024) 41 publications done 617 271 reach generated (average 15 055 per post) 3 859 engaged users 3 320 reactions 98 comments [Next project](/clients/sofka/) [Sofka - Better Happens Every Day](/clients/sofka/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # GRUPO MODELO - WITH YOU AT THE CENTER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Grupo Modelo is a Mexican brewery that exports its products to many countries around the world. It is also one of the largest employers in Latin America, continuously expanding by building new service centers in various cities across South America. One of the brand's most important strategic goals is to attract top talent located in Mexico's emerging metropolitan areas. Scope - Labor market analysis in Aguascalientes, Mexico - Research with employees of the Transformation and Service Center - Diagnosis of the current EVP (Employer Value Proposition) of the Group and its localization - Creative concept development and promotion of the Center’s offering (CTS) - Development of promotional tactics (internal and external 6-month actions) - Content creation (internal and external communication) - Creation of a dedicated landing page - Image campaigns - Recruitment campaigns - Social media communication - Collaboration with universities in Aguascalientes, Mexico Our task: Grupo Modelo is one of the most recognizable employers in Mexico and South America. The brand is currently expanding its Transformation and Service Center, which comprehensively supports the operations of this geographically dispersed Group. Due to the planned increase in staffing at the Center, the company is seeking to promote its new location to support ongoing recruitment processes. Our task was to develop a promotional strategy for the new Center, based on a localized offering targeted at talent, in line with what Grupo Modelo communicates at its global touchpoints. ##### Our solution: Employer Brand Radar Based on the research and analysis conducted, we diagnosed the Grupo Modelo brand as an employer, highlighting its strengths and potential areas for improvement. The developed Radar allowed us to select the most appropriate attributes to promote the Center. These elements represented the brand’s strengths while also aligning with the expectations and motivations of local talent. ##### Defining a unique and attractive EVP To find the most suitable attributes to promote the Center, we conducted research with employees in Aguascalientes. We defined their needs and motivations and identified the brand’s key strengths. ##### Creating an attractive creative concept We communicated the defined technical EVP through a simple, concrete, and easily memorable central theme: "WITH YOU IN OUR CENTER/ WITH YOU AT THE CENTER." This double meaning of our slogan positions the Center itself but, more importantly, highlights the brand’s approach to its employees by putting them first. ##### Promotion of the concept The selected concept is consistently promoted within the company. We developed a campaign to promote the value proposition among current Center employees. The campaign included corporate events aimed at integrating different departments of the Center, promoting a rich range of benefits, promoting the ambassador program, and encouraging employee referrals. The campaign was divided into several stages, focusing on different target groups at different times (students, administrative employees, single mothers, people with disabilities, etc.). In the next stage of promotional activities, communication expanded to external channels: the Group’s corporate websites and social media. ##### Dedicated landing page The core of the entire activation was a dedicated landing page, which provided the most important information about working at the Center: the offer, benefits, employment conditions, development opportunities, recruitment process, leaders, CSR activities, and more. The website also allowed for intuitive and easy application for available positions as well as contact with the Center. ##### Ambassador Program To increase the reach of the campaign, an ambassador program was launched, where employees themselves endorsed the Center’s offerings. The channel used for this program was LinkedIn. Performante supported employees in content creation, and in designing, planning, and analyzing the publications. [Next project](/clients/sofka/) [Sofka - Better Happens Every Day](/clients/sofka/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Nationale-Nederlanden - “More” > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Preparation and coordination of the recruitment and image campaign 'More' for Nationale-Nederlanden. 2 months of the campaign, 3 platforms, more than 6 million impressions, more than 800 entries to the contact form. Scope - Creative concept and Key Visual - Media plan - Photo shoot of 6 brand ambassadors (real employees) - Assets for the media campaign - Design of Landing Page elements - 2-month campaign To demonstrate the opportunities and benefits of working as an Insurance Advisor at Nationale-Nederlanden. To reach a very large audience by not requiring previous experience in a similar position. Attracting new colleagues. ##### Campaign details The work of an insurance adviser does not evoke very positive associations and is not widely recognized.\ \ That is why, in the recruitment campaign for Nationale-Nederlanden, we decided to show the images of six of the company's employees, together with quotations about what they have gained from their advisory work. Because of its nature, it allows more free time, more flexibility, more people met, more money earned, and much more :) And this is at the heart of our communication.\ \ For the campaign, we organized a photo shoot, which took place in the Warsaw office of Nationale-Nederlanden. ##### Key visual ##### Tactics We have designed our tactics to reach as many representatives of our target groups as possible.\ \ The copy of our publications, in line with the slogan “For those who want more”, contained very detailed descriptions of the benefits resulting from cooperation with Nationale-Nederlanden, so already in the first contact with the advertisement, we told our candidates that they could expect more. The entire campaign appeared across online channels such as Facebook, Instagram, and Youtube. ##### Landing Page One of the campaign's priorities was to familiarize candidates in depth with the Nationale-Nederlanden brand and identify the benefits of working together.\ \ Therefore, we have designed a landing page to guide the candidate through all the opportunities (tangible and non-quantifiable) offered by working as an Insurance Advisor at Nationale-Nederlanden, as well as to encourage them to apply for the position.\ \ Thanks to the applied analytics, we could see which audiences best ragged on the messages and optimize the campaign on an ongoing basis. ##### Ambassadors ##### Conclusion Thanks to a message that focused on the specific benefits of working as an Advisor at Nationale-Nederlanden, we were able to reach a broad audience, which resulted in new candidates. #### Campaign results 6,000,000+ impressions 54 000 landing page views 894 entries to the recruitment system [Next project](/clients/fabres/) [FABRES - We speak your language](/clients/fabres/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # O Boticário > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) O Boticário is the biggest Brazilian direct-selling cosmetic company thanks to their network of sales consultants. This time, they needed to attract more women to join their business model.\ \ We supported them in reaching their audience through social media communications and advertisements on multiple online channels. Scope - Digital media plan focused on reach and engagement - Multi-channel awareness campaigns run through social media, word‑of‑mouth, programmatic, affiliate, GDN and search, in-image contextual ads - Landing page audit - ROI analysis O Boticário is a cosmetic company focused on face, hair, and body care. Most of their income comes from a network of consultants, especially women, who use a catalog and their social media channels as selling tools. The company offers an excellent package of commissions, rewards, and training that allow them to develop professionally and reach financial independence while letting them decide when and where to handle their business.\ \ The brand needed to convey these benefits among their target audience to generate interest and grow their network of consultants and, therefore, their sales. ##### Our approach After a thorough analysis of the behavior and needs of the target audience, we developed and implemented a 6-month campaign on 4 lines of business. We focused on redirecting the traffic to a registration page allowing to join the network of consultants.\ \ We took care of the conceptualization and design of graphic pieces. Then, they were strategically distributed in a digital media mix that aimed to generate massive reach.\ \ Throughout the implementation, we performed auditing, implemented tracking pixels, identified insights, and measured results. Thus, we managed to guarantee budget optimisation and generate the greatest possible impact. #### Campaign results \+ 4,000,000 monthly reach via social media \+ 3,800,000 monthly reach via Google and Search \+ 100,000 Reach via in-image formats with CTR 10x higher than average display CTR \+ 100,000 clicks per month \+ 60,000 visitis to the LP monthly 2,5 higher CTR than average in display [Next project](/clients/biedronka-mt/) [Biedronka Management Trainee](/clients/biedronka-mt/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Polish Tourist Organisation > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Promoting the winners of the 2014 PTO Certificate's 'Best Tourism Product'. Scope - Strategy - Image Campaign - Web development Less and less Poles are spending their vacations in Poland. How can they be encouraged to visit and discover the country’s most-interesting places? 71,091 unique users ##### Solution A series of content marketing articles, presented in the form of riddles. They were published on a popular Polish travel website – podroze.onet.pl, and promoted the most interesting places in Poland in a unique way – by challenging the users.\ \ Stage two was a web game testing users' knowledge about Polish tourist attractions. They had to finish it under time pressure. The game was located on a dedicated minisite, with attraction tickets as prizes. ##### Communication We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines. #### Results Kickstarter campaign successful! 71,091 unique users 14.1% conversion rate 20% lower CPC than market average 85% lower conversion cost than market avarage [Next project](/clients/getnord/) [Getnord](/clients/getnord/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Rappi > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Rappi, the Colombian unicorn that sought to encourage downloads of its app in 26 cities in 6 Latin American countries. Let's talk about campaigns, traffic, downloads and, of course... ROI. Scope - Media buying plan & KPI definition - Performance campaigns execution and optimisation To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app. #### Deliverables - Campaigns active in 6 Latin American countries - Traffic analysis towards ROI optimisation (from first installation to first order) - iOS & Android operating system supported 8+ million clicks during the 1st month from mobile ads 600+ first orders generated in 30 days 26 cities targeted 55 000 app downloads in the first two months 30+ active traffic sources [Next project](/clients/reckitt-benckiser/) [Reckitt Benckiser](/clients/reckitt-benckiser/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reckitt Benckiser > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) To convert several people from various cultures working from multiple locations into a single team pursuing a common goal. That was the challenge Reckit Benckiser set us for the Andean region.\ \ We achieved it through a powerful idea executed through various channels and formats. Scope - International communication - Social media - Content creation We were asked to announce the merger of Latin American countries into one Andean cluster. The main goal of the series of activities was to structure the communication so that everyone was properly informed and aligned with the company business goals and plans for the future. ##### Our approach A simple yet uplifting and inspirational concept that shows the Reckitt people united for the same purpose. Reckitt is committed to challenges and dedication. Their main mission is to protect, heal and care. People who work for Reckitt come from different backgrounds, carry different experiences, but they all believe in this mission. Everyone is looking for their reasons "why" and reaching for greatness. And this shared goal of striving for excellence makes them stronger together. #### Deliverables Big Idea: claim and Key Visual Internal communication: plan and execution Content creation (including video assets) Social media: plan and execution Company online integration event: plan and execution [Next project](/clients/oboticario/) [O Boticário](/clients/oboticario/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Scotiabank - Lead the Way > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) The “Lidera el camino” concept (Lead the Way), based on the company's value proposition, promotes the possibilities for development in the organization. At the same time, it conveys the Scotiabankers' way of thinking and acting. It serves as a common thread that structures and connects all the initiatives that the brand carries out with its candidates and employees. Scope - Strategy localization for the Mexican market - Quantitative studies targeting employees - Redesign of the Career tab - Candidate experience elements design - Student program promotion - Corporate video development - Scotia Academy program promotion - Social media communication Our task: We needed to find Scotiabank's differentiator, unify it with their corporate communication, and promote it among the company's different target audiences. We also needed to position the brand as an employer, emphasizing professional and personal development possibilities. ##### Strategy localization After analyzing the brand's corporate communication and the attributes of the offer that were promoted in the different touchpoints with the candidate and employee, we contrasted them with the main motivation of Scotia's target audience in Mexico. Based on these insights, we defined the main attributes to be promoted and conveyed them through the main message “Lead the Way”. Our concept explains the possibilities for growth in Scotiabank's structures by encouraging employees to decide for themselves how dynamic, diverse and broad their development will be. ##### Social media communication We prepared content (communication guidelines and graphic patterns) to promote the concept in different social networks. The idea was to promote the brand as an employer, explain its value proposition, and invite the right talent to join their path. ##### Candidate experience We have redesigned different candidate touchpoints to ensure a positive and intuitive experience. Our digital channels, communicating different messages, tell an engaging and clear story. Now, each stage of the candidate interaction is consistent and complementary. ##### Employee experience From digital onboarding through the different stages of employee development, we create memorable moments that provide the knowledge and skills needed to succeed in our company. Different initiatives offered by Scotiabank are promoted through video content that clearly explains the brand's offerings. [Next project](/clients/carvajal/) [Employer Branding Strategy for Organización Carvajal](/clients/carvajal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Skriware > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) An awareness and crowdfunding campaign for Skriware, an innovative 3D printer and Skrimarket – an online platform enabling easy 3D model printing. Scope - Crowdfunding campaign 3D printing has become part of everyday life, and is gaining massive interest among users. Unfortunately, for many people using 3D printers, finding the right 3D models or designing them still poses a challenge. PLN 250 000+ amount raised ##### Solution An online Kickstarter campaign for the printer. The successful campaign allowed the funding of mass production of this innovative device. A dedicated online platform enabled 3D printing directly from the web browser with just one click. ##### Communication We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines. #### Deliverables Kickstarter campaign successful! PLN 250 000+ amount raised 3 500 new Facebook fans 50 000 unique visitors on the Kickstarter campaign website [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Sofka - Better Happens Every Day > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Sofka, a software house born in Medellin, provides technological services in more than twelve countries in the Americas. We collaborated with the brand to unify its communication and marketing, identifying its differentiator and increasing its visibility in its expansion strategy. Scope - Market research - Customer and employee satisfaction studies - Brand diagnosis - Rebranding - Definition of USP (Unique Selling Proposition) and EVP (Employee Value Proposition) - Brand positioning - Creative concept - Tactical plan - Website and landing pages design and implementation - Internal communication - Social media communication - Video content - Support for industry events Task Sofka has undergone a significant evolution from its founding to the present day. The company's dynamic growth, expansion into new markets and an ever-growing portfolio of services led to the creation of multiple narratives, which complicated the construction of a coherent brand identity. Our main objective was to identify the key competitive advantages and unique features of the offering that would allow Sofka to stand out in the marketplace. Graphically, we aimed to refresh the brand, giving it a modern character, but without losing its essence. ##### Our Approach After conducting market research and interviews with customers and employees, we defined the brand's current and desired positioning. We identified the company's strengths and weaknesses, and based on this, we defined the key attributes to promote and improve. The results of the diagnosis gave us insights into developing a new identity focused on modernity and simplicity while allowing the brand to remain flexible and attractive. We defined its USP (towards the consumer) and EVP (towards the talent), and these became the basis for the creative concept “BETTER HAPPENS EVERY DAY”, which not only speaks of what the company does but of its philosophy of continuous improvement that guides its way of working, differentiating it from its competitors. This concept was implemented in two languages to accompany our client's expansion strategies in key markets. ##### Communication strategy The strategic pillars we developed served as the foundation for crafting and localizing the communication strategy. We focused on the main internal and external channels, as our target audience included both clients and employees. We developed communication lines and selected key channels to tell Sofka’s story in a consistent and coherent manner. ##### Website and CMS We redesigned the client's website based on the new brand elements, focusing on its dual role of image and sales. We created a custom CMS that allows the client to create content flexibly, ensuring consistency and accuracy in communication. ##### Social media We developed communication plans that defined the themes and tone for each social media platform. We created a strategy for both organic and paid actions across four key markets. ##### Video content and animations We designed dynamic elements and animations that allow the client to present their value proposition in an engaging and distinctive way. We also provided graphic themes for self-created animations and guidelines for producing video content. ##### Support for industry events We developed promotional plans for key events, both in-house and industry-wide, ensuring appropriate visibility for the brand. We executed the promotions before, during, and after each event, ensuring continuous brand presence in relevant industry media. [Next project](/clients/3market/) [3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns](/clients/3market/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # STARZPLAY > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) More than a year of direct cooperation to implement a performance marketing strategy for a top supplier of VOD in Middle East and Africa that offers mainstream movies and series and a huge collection of Bollywood films. Scope - Strategy - Performance campaign #### Our approach To encourage users to sign up on the platform and start using the service. #### Deliverables - Mobile & desktop (display and Facebook campaigns) - Active campaigns in Tunisia, Morocco, Saudi Arabia, United Arab Emirates, Kuwait, and Algeria - More than a year of direct cooperation - Thousands of new subscribers acquired on a CPA basis [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # STEPLER > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) How do you successfully introduce a free Swedish fitness app that turns steps into rewards to the Polish market? By taking them step by step through a successful digital campaign. Scope - Communication strategy - Digital media plan - Landing page design and development - Awareness campaigns - CPI + CPE performance campaigns (main goal: app downloads and new accounts) - Social media content - Outdoor campaign at metro stations in Warsaw - Digital PR activities Stepler is a fitness app that not only counts steps but also has added value: it motivates physical activity by letting its users exchange steps for rewards. We were responsible for launching the product in Poland in the most difficult possible moment – at the turn of fall and winter, when the enthusiasm for fitness, especially for outdoor activities, decreases. So, we had to find a way to direct the attention to the benefits of regular exercising, both intangible - health, immunity, better body condition - and measurable, in the form of attractive rewards. ##### Our approach We carried out the campaign in several stages, taking many aspects of the product into account, as well as many channels. It was one of those projects in which we joined the forces of the Creative and Performance Marketing teams with the main goal of bringing new users to the app.\ \ The first stage was the kick-off communication with the creative slogan encouraging poeple to keep moving even when cold outside. This was carried out in multiple channels (as a PPC, CPI and CPE campaign, and also promoted among different affiliates).\ \ In the second stage, we introduced the umbrella slogan "One step away from rewards" along with a key visual that emphasized the benefits. The campaign used different insights for different target groups: health, movement, resilience, lack of time, approaching Christmas. We strongly highlighted the attractiveness of the awards as well as the ease of installation and intuitive operation.\ \ The campaign was carried out on Facebook and Google in the UAC (User Activation Campaign) model. We focused on analytics – we constantly checked the conversion and optimized it. Traffic was directed to Google Play and the AppStore.\ \ As a reinforcement, we carried out PR activities, creating a series of articles describing the diverse benefits of using the application – parenting (young mothers and walks with children), pandemic and fitness (daily movement in the fight for better immunity, health (the main reward of using Stepler is a healthy body). #### Campaign results In its first month, Stepler became the top 1 fitness app in Poland 2nd most popular app in Poland 40,000+ app downloads and installs 36,000+ accounts created in the first two months [Next project](/clients/nationale-nederlanden/) [Nationale-Nederlanden - “More”](/clients/nationale-nederlanden/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom - New level of “Love IT to bits” platform > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Fighting industry stereotypes (and not only) in the form of 16-bit gameplay? Telekom, owner of T-Mobile, is joining the battle! The brand’s new EB strategy becomes just a pretext for building an upgraded chapter of the “Love IT to bits” campaign on an even bigger scale. Scope - working out a creative concept responding to the brand’s new EVP - creating three games reflecting the three pillars of the brand’s strategy - design and development of a fresh landing page for this campaign version Getting the candidates' attention just reached a new level. Why?\ \ In the new “Love IT to bits” campaign version we are not only showcasing Deutsche Telekom as a company dictating technological trends, but above all as a work environment - a universe in which everyone can boldly shape their path without prejudice. The need to upgrade the campaign begins with the upgrade of the client’s Employer Branding strategy, which was expanded to include this bold statement: "Question today, create tomorrow", and enriched with strong accents of diversity, equity and inclusion. ##### Our approach The starting point was to draft a universe of the new version of the campaign - the main character -- Miss 16bit heroine, storytelling and aspects of the company's culture that we wanted to include in it.\ \ We base the plot on the Miss 16bit’s battle against Disconnectors - small monsters, representing specific stereotypes that one can face in a workspace.\ \ By giving candidate players a platform to "fight" against Disconnectors, we also educate them about the open culture of Deutsche Telekom. Miss 16bit reflects the resistance to one of the most common stereotypes present in the IT area - that it’s a domain designed for men. We emphasize the company’s firm stance on this by creating a powerful, courageous heroine, fighting under the banner of Deutsche Telekom.\ \ We created the Disconnectors using pixelated abstract figures straight from outer space (just like the prejudices they resemble), to educate in a light, unobtrusive way about various types of stereotypes around us, as well as to give players satisfaction in combating them. The entire concept is reflected in the new landing page loveittobits.telekom.com. Here, the user can learn about the idea behind Deutsche Telekom and play three dedicated games we have created. To foster candidate engagement, our design team created not only the main characters, but also additional graphical 'flavours' \[symbols of powers and attributes] in every game. ##### BraveWave The Disconnectors have taken over the office. By taking on the role of Miss 16bit, the player fights them with a “magenta wave” - the power of Deutsche Telekom.\ \ This game reflects a strategy component, one of the Employer Value Propositions: STAND UP & STAND OUT. It was created as an invitation to engage in fighting stereotypes and to show that the “magenta wave” is a combination of Deutsche Telekom’s culture and its employees' courage in eliminating Disconnectors that might block career paths. [Play!](https://loveittobits.telekom.com/bravewave.html) ##### PathCleaner A game of matching tiles with images of Disconnectors, a bit like the Candy Crush Saga. By gathering together several alike creatures, you eliminate them from the board and score points.\ \ This game is a reference to yet another one of Deutsche Telekom's EVPs: BE THE CATALYST.\ \ The game’s formula demands not only a good reflex but also observation for spotting and eliminating Disconnectors, the stereotypes. By lighting the first spark, that is spotting and eliminating the Disconnectors the player initiates a change in the world. Initially only in the game world, but we hope that later also in real life. [Play!](https://loveittobits.telekom.com/pathcleaner.html) ##### GrowthScraper The player’s task is to guide Miss 16bit all the way to the top of the skyscraper, avoiding the Disconnectors attacking her constantly on her way up.\ \ The name - GrowthScraper - originates from the word ‘Growthopia’ which is another pilar of Deutsche Telekom’s EVPs. It is therefore a metaphor for professional development and increased awareness, which involves skilful avoidance of thought traps - the Disconnectors. Dynamic striving to the top, without prejudice - that is what a career at Deutsche Telekom should look like. [Play!](https://loveittobits.telekom.com/growthscraper.html) ##### Congratulations, you’ve won! In this image-building, educational campaign, we found our way to enable this difficult message to reach a wide audience. We chose a unique way to communicate EVPs using game plots and narratives.\ \ Thus, we have somewhat dispelled the perception of Deutsche Telekom as a rigid, complicated corporate structure. The ‘Love IT to bits’ platform is an excellent tool for developing narratives in social media, but also a medium for internal communication, consolidating healthy standards and showing fresh career prospects. [Next project](/clients/dominos/) [Domino's Pizza](/clients/dominos/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - I Will Not Stop > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Digital campaign and gamification: Helping a global telecommunications network operator capture the interest of tech talent. Scope - Design and development of a landing page - Online game and quiz - Digital campaign The global campaign "I Will Not Stop" placed great emphasis on the latest technologies, ambitions, and the efforts of the T-Mobile team to build a healthy digital society. The task of the concept was to shed light on the professionalism, the scale of the impact of technological projects carried out in the company and the development opportunities that it brings.\ \ On the Polish market, we decided to launch dedicated and tailored to Polish realities campaign under the claim "I Will Not Stop". The goal of the campaign was to attract the best talents from the market by: - presenting the recruitment process for technology departments in a catchy and engaging way, - shedding more light on innovative and highly specialized technology units, - consolidating the image of T-Mobile as a tech-focused company offering plenty of opportunities for professional growth. ##### Our approach The campaign was supposed to be based on the insights of IT experts and focus on the “geeky” and fun aspects of working at T-Mobile, while presenting real opportunities offered by the company.\ \ \ We have created a dedicated landing page with an IT personality test and a game. An important element of the campaign was the creation of the message "I will not stop" on social media. To this end, we created a series of posts that entertained and encouraged users in a fun way to do a personality test and play the game. The global concept of the image and recruitment campaign "I will not stop", based on the statements of the company's employees, was aimed at creating a testimonial creation about the technologies of the future at T-Mobile. We went a step further and completed this idea with our additions. One of them was the IT personality quiz. By answering a number of funny questions, those interested in working at T-Mobile could check which of the IT areas (IoT, Big Data, Cybersecurity, AI or Smart City) suits them best. The solution of the test involved the presentation of current job offers in these areas. The second, more elaborate element of our creation was a little more sentimental. It was an 8-bit game. The character controlled by the player encountered various situations on his way, forcing him to choose a specific path. Depending on the choice made, the logic of the game led to one of the five technologies. The game was therefore a variation of the IT personality test, inscribed in the framework of a sentimental journey to the beginnings of computer technologies. Both the test’s and the game’s goal was to suggest to the Candidates which technology department would suit them best. After the fun part of the trip, users landed on a specific selection of job offers for them.\ \ We have constructed the mechanics of the test with descriptions of personality types.We also created the game as a whole - from script to programming. #### Campaign results 500,000 views 700 visits to the landing page 228 personality tests taken [Next project](/clients/codibly/) [Codibly | A Truly Energetic Software House](/clients/codibly/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom changes the employer image > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Repositioning your brand by building an audience-appealing, innovative platform for communicating with IT candidates? See how it's done with Deutsche Telekom, one of the world's leading telecommunications companies, present in 50 countries. Scope - Creative concept of the platform to communicate with the candidates - “Love IT to bits” - Recruitment landing page - Three 8-bit recruitment games The game called Employer Branding is not only about attracting candidates, but also about making this process satisfying for both parties. If we add to that the demanding target group of candidates from the IT market, we get a challenge that forces us to redefine what an effective recruitment campaign is.\ \ A game, of course. ##### Our approach Deutsche Telekom is actively looking for candidates for their technology department. A company, well-known by everyone mainly with mobile telephony, wants to refresh its image. Even more, since it develops bold visions of shaping the future - IoT, smart cities, AI… That is why Deutsche Telekom is looking for candidates who think outside the box and show a creative approach to technology.\ \ To attract the best, we decided to refer to… the past. More specifically, to a turning point in the career of every computer enthusiast - fascination with 8-bit games. “Love IT to bits” is a communication platform created for the campaign which is not only a medium of recruitment content, such as EVP, company values, and job offers, but above all, it’s an invitation to a sentimental journey into the world of 8-bit games. Through them, we built an understanding between the organization and candidates, giving them a clear signal that we recognize their needs, way of thinking and passions. That we will be able to create an environment for them to develop, just as we have recreated the environment of 8-bit games. ##### Path Maker A click\&go game. From waking up to reaching the office, T-Man (the main character) has to make decisions that determine his next steps. The goal is to understand what is it like to work at Deutsche Telekom - creating the future which turns into reality right in front of our eyes. ##### Office Glider A game in the style of a “Google” dinosaur. The main hero’s task is to efficiently avoid various office obstacles. Office Glider is not only a fun game testing your agility, but it’s also designed to show that we put a lot of emphasis on… agility at Deutsche Telekom. ##### Bug Runner A game in the Pac-Man style. Our main hero, T-Man, makes his way through complex corridors filled with bugs. Here, too, agility counts, as well as quick reaction time to unforeseen situations. Isn’t that what IT is all about? ##### Deutsche Telekom loves IT to bits The "Love IT to bits" concept has turned out to be not just a one-off, catchy idea, but a platform that can be updated again and again. The year 2023 will bring a new version of the website , but... it's a completely different case. [Next project](/clients/amazon/) [Amazon Prime Video](/clients/amazon/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - Magenta Start > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Capturing young talent’s attention can be a complicated task... if you don't speak to them through engaging, consistent communication tailored to their interests.\ \ See how we helped T-Mobile, a global telecommunications network operator, deploy a digital campaign for today's most tech-savvy talent. Scope - Design and development of a landing page - Digital campaign - Video production Context T-Mobile has undergone intensive development and changes within the organization, largely consisting of the intensive growth of new technologies and innovation departments. The company began to attach great importance to shaping its image as a tech-focused company. That is why T-Mobile has decided to launch an internship program aimed at attracting young talents from technical faculties and promoting T-Mobile among students as an attractive employer in the new technologies sector. ##### Our approach Brands that compete for the attention of young people are recognizable organizations, known for their achievements in the IT industry. T-Mobile has recently built its recognition in this area - so it is a demanding competition.\ By creating a coherent, multi-channel communication, we can appear in the minds of recipients and run a self-propelling talent attraction machine. Our target group were students and graduates of technical faculties, from the second year to a maximum of two years after graduation.\ Working in the field of new technologies is a task for people who think in an inquisitive and out-of-the-box way, who look boldly into the future. Therefore, the slogan connecting all communication was "Do you have what IT takes?" - do you have this "something" that is necessary to work in IT? We created a name and developed the storytelling of the Magenta Start internship program. We have designed and implemented a dedicated landing page. We produced a series of videos with employees of T-Mobile technology departments, who talked about the opportunities offered by the internship. We planned and conducted a two-phase (teaser and disclosure) digital campaign. In the graphic layer, we relied on futuristic 3D objects with Magenta elements. In the communication promoting the program, we focused on strong, dynamic animations with a technological overtone. On the other hand, the videos with the employees show the relaxed, human, friendly, and at the same time fascinating dimension of the internship. [Next project](/clients/carvajal/) [Employer Branding Strategy for Organización Carvajal](/clients/carvajal/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Get connected to T-Mobile > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Creative recruitment campaign for a global telecommunications network operator which provides a range of services to individual and business customers. Scope - Creative concept - BTL - Videos - Recruitment campaign To plan and carry out a creative recruitment campaign, emphasising the image of T-Mobile as a corporation in which passionate people work and develop their careers. ##### Our approach We prepared a **creative concept** of the **"Get connected to T-Mobile"** recruitment campaign, which focuses on diversity - of employees, their passions, but also of the positions offered. The **campaign** highlighted the development opportunities given by T-Mobile, with direct reference to the specifics of the telecommunication industry. For the **videos**, we chose the company **ambassadors** from T-Mobile employees in three areas: customer service, sales representation and showrooms. We engaged people who would get an audience’s attention with their personality, attitude, passion, and also inspire others to take part in the recruitment process. We wanted the potential candidates to get the vibe of what it’s like to work at T-mobile, letting the ambassadors speak about both the emotional and rational reasons. The combination of authentic stories and T-Mobile's robust offer allowed us to create a full set of communication materials for the recruitment campaign. #### Deliverables Banners and ad layouts Guidelines for social media BTL materials Series of videos Recruitment campaigns [Next project](/clients/eficacia/) [Eficacia Group](/clients/eficacia/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Vestigit > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. [Work](/work/) Branding and web design for a Polish company specializing in cybersecurity - its flagship product is an intelligent, invisible watermark that helps track illegal streaming on the Internet. Scope - Branding - Website design We were asked to create corporate branding and to design a website for the product. ##### Our approach Thanks to a smart watermark, companies can track their content on the Internet to prevent and detect any illegal use. We came up with the claim: "From now on, many activities will become (in)visible." To emphasize this idea, the "in" part of the "invisible" fades. In addition to the typographic trick, we used in the design shapes and elements specific for the cybersecurity area. #### Deliverables Big Idea: key visual and main claim Branding Website design Branded assets for communication [Next project](/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/clients/danone/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # LET'S FUELYOUR BRAND’SPERFORMANCE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Contact us now and let us drive you to success. 00:00:01 PERFORMANTE WARSAW TEAM Business inquiries Europe 00:00:02 PERFORMANTE LATAM TEAM Business inquiries LATAM 00:00:03 TEAM PERFORMANTE General contact MEET US\ IN PERSON --------- 00:00:01 WARSAW OFFICE Polna Corner\ ul.Waryńskiego 3A / 5th floor\ 00-645, Warsaw 00:00:02 BOGOTÁ OFFICE Cra. 7\ \#116-50, Bogotá\ Colombia START YOUR ENGINES\ —LET’S TALK ----------- Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # SOMOSPERFORMANTE > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. READY TO REV UP YOUR DIGITAL MARKETING? [LET’S TALK](/es/contact/#contact-form) [WHAT’SAPP](https://wa.me/573154169229) Dondequiera que esté el destino de tu marca en el mundo digital, somos el equipo para llevarte allí: con experiencia, rapidez y precisión. [CONTACTA CON NOSOTROS](/es/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- EL MUNDO\ DIGITAL A TU\ MEDIDA ------ Combinamos estrategias creativas con conocimientos basados en datos, para llevarte a la meta. - Soluciones personalizadas: Estrategias adaptadas a tus objetivos únicos. - Tecnología avanzada: Herramientas y plataformas de última generación para obtener resultados superiores. - Equipo experto: Un equipo digital listo para adaptarse a tu ritmo y desafíos. [EXPLORA NUESTROS SERVICIOS](/es/services/) GANA LA CARRERA\ DIGITAL CON UN\ PARTNER QUE CONOCE\ EL CAMINO --------- 0 + 10 + años en pista 0 + 50 + países 0 + 120 + clientes satisfechos 0 + 1 000 + proyectos completados MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- [Caso de estudio completo](/es/clients/scotiabank/) [Estrategia, Estudios, Pestaña de carrera, Video, Social Media](/es/clients/scotiabank/) [ScotiaBank](/es/clients/scotiabank/) [Encontrar el factor diferenciador de Scotiabank, unificarlo con la comunicación corporativa y promoverlo. Posicionar a Scotiabank como empleador, destacando las posibilidades de desarrollo profesional y personal.](/es/clients/scotiabank/) [Caso de estudio completo](/es/clients/rappi/) [Plan de medios, Campaña, Optimización](/es/clients/rappi/) [Rappi](/es/clients/rappi/) [Rappi, el unicornio colombiano que buscaba incentivar las descargas de su app en 26 ciudades de 6 países latinoamericanos. Hablemos de campañas, tráfico, descargas y, por supuesto...de ROI.](/es/clients/rappi/) [Caso de estudio completo](/es/clients/oboticario/) [Plan de medios, Campaña, Landing page](/es/clients/oboticario/) [O Boticário](/es/clients/oboticario/) [O Boticário es la mayor empresa brasileña de venta directa de cosméticos gracias a su red de consultoras de ventas. En esta ocasión, necesitaban atraer a más mujeres para que se unieran a su modelo de negocio.](/es/clients/oboticario/) [Caso de estudio completo](/es/clients/femsa/) [Investigación, Branding, Estrategia, Campaña](/es/clients/femsa/) [FEMSA](/es/clients/femsa/) [¿Cómo saber si una empresa necesita rebranding o crear una submarca? Lee el siguiente caso y descubre cómo apoyamos a Femsa a promocionar su nueva unidad de negocio.](/es/clients/femsa/) CÓMO AYUDAMOS\ A LAS MARCAS\ A GANAR ------- Adriana Jeske Biedronka, JMP S.A. Performante destaca por su creatividad, reflejada en visuales interesantes, redacción bien ejecutada y atención a los detalles. Además, entre los puntos fuertes de Performante están el servicio de ventas, la correcta comprensión de las necesidades de la empresa, el contacto diario y la rapidez de respuesta: un alto compromiso de todo el equipo, en un ambiente de trabajo agradable. Katarzyna Gzyl Codibly Performante se distingue por la flexibilidad de su operación, el acceso a una amplia gama de especialistas (con ellos podemos hacer cualquier cosa), la atención a las cambiantes exigencias del mercado, el trato serio a nuestros temas y la capacidad de traducir necesidades en acciones concretas. Sus puntos fuertes son la comunicación continua, el conocimiento y las buenas relaciones. Samanta Kurkowiak Fabres Lo que diferencia a Performante de su competencia es el profesionalismo y atención al cliente. Durante el primer contacto, sentí que escuchaban y ofrecían una solución realmente adaptada a nuestras necesidades. Contacto constante y buena preparación para las reuniones. Hacen muchas preguntas que deben responderse. ¿Qué nos aporta la cooperación con Performante? Un efecto de sinergia. Luisa Fernanda Rodríguez Z. Organización Carvajal Performante es una agencia que desde el comienzo nos interpretó y entendió de manera muy acertada. Son dinámicos, propositivos, generosos, flexibles y efectivos. Su compromiso es evidente en todas las estaciones del camino que hemos recorrido. Incluso, cuando hemos cambiado de ruta, se han adaptado rápidamente con aportes geniales. Performante es un gran aliado. Katarzyna Pyszczak Nationale-Nederlanden La cooperación con Performante es profesional y gratificante. Gracias al involucramiento en los proyectos, tenemos la oportunidad de realizar importantes actividades de imagen que van desde la estrategia hasta la optimización, el diseño gráfico, la comunicación y la implementación. Recomendaría trabajar con Performante para actividades de marca empleadora, redes sociales y analíticas. ​ Auto Agents Siempre es emocionante charlar con Performante. La relación con el equipo es como de amistad. Puedo confiar en ellos ciegamente. Siempre van un paso por delante. Se aseguran de que todo esté correcto y solucionado sin necesidad de recordármelo. Siempre es bueno rodearse de gente creativa, y esto es Performante. EXPERTOS DE\ LA PISTA -------- [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) TU VIAJE DIGITAL\ COMIENZA AQUÍ ------------- Creamos una estrategia ganadora adaptada a tu marca. Ya sea que estés acelerando el crecimiento o navegando por nuevos terrenos, estamos aquí para llevarte al podio. Nombre \* [Correo electrónico \*]() Número de teléfono \* Empresa \[ ] Consiento recibir correos electrónicos y llamadas de marketing de Performante Sp. z o.o. Performante Sp. z o.o., con sede registrada en Polna Corner, ul. Waryńskiego 3A / 5th floor, Varsovia, Polonia, , es el controlador de tus datos personales. Para más información, por favor consulta nuestra [Política de Privacidad.](/privacy-policy) \* CONTACTA CON NOSOTROS SOMOS\ PERFORMANTE ----------- Dondequiera que esté el destino de tu marca en el mundo digital, somos el equipo para llevarte allí: con experiencia, rapidez y precisión. [CONTACTA CON NOSOTROS](/es/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- EL MUNDO\ DIGITAL A TU\ MEDIDA ------ Combinamos estrategias creativas con conocimientos basados en datos, para llevarte a la meta. - Soluciones personalizadas: Estrategias adaptadas a tus objetivos únicos. - Tecnología avanzada: Herramientas y plataformas de última generación para obtener resultados superiores. - Equipo experto: Un equipo digital listo para adaptarse a tu ritmo y desafíos. [EXPLORA NUESTROS SERVICIOS](/es/services/) GANA LA CARRERA\ DIGITAL CON UN\ PARTNER QUE CONOCE\ EL CAMINO --------- 0 + años en pista GANA LA CARRERA\ DIGITAL CON UN\ PARTNER QUE CONOCE\ EL CAMINO --------- 0 + países GANA LA CARRERA\ DIGITAL CON UN\ PARTNER QUE CONOCE\ EL CAMINO --------- 0 + clientes satisfechos GANA LA CARRERA\ DIGITAL CON UN\ PARTNER QUE CONOCE\ EL CAMINO --------- 0 + proyectos completados MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) MARCAS A LAS QUE\ HEMOS AYUDADO\ A CRUZAR LA META ---------------- Adriana Jeske Biedronka, JMP S.A. Performante destaca por su creatividad, reflejada en visuales interesantes, redacción bien ejecutada y atención a los detalles. Además, entre los puntos fuertes de Performante están el servicio de ventas, la correcta comprensión de las necesidades de la empresa, el contacto diario y la rapidez de respuesta: un alto compromiso de todo el equipo, en un ambiente de trabajo agradable. TU VIAJE DIGITAL\ COMIENZA AQUÍ ------------- Creamos una estrategia ganadora adaptada a tu marca. Ya sea que estés acelerando el crecimiento o navegando por nuevos terrenos, estamos aquí para llevarte al podio. [CONTACTA CON NOSOTROS](/es/contact/#contact-form) --- # Algo salió mal > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. 404 [Volver a la página de inicio](/es/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # SOMOS ELEQUIPO PARATU VIAJE DIGITAL > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Aportamos precisión, velocidad y estrategia para llevar tu marca al éxito. Ya sea que estés comenzando, acelerando o necesites una nueva dirección, estamos aquí para ayudarte a cruzar la meta. ### HOLA, SOMOS PERFORMANTE. DURANTE MÁS DE UNA DÉCADA, HEMOS ESTADO AFINANDO NUESTROS MOTORES, Y DOMINANDO LOS GIROS Y VUELTAS DEL PANORAMA DIGITAL EN MÁS DE 30 PAÍSES. Los más de 300 proyectos digitales y las más de 19.000 campañas en las que hemos colaborado, nos han permitido demostrar nuestra experiencia en circuitos de todo el mundo. Desde nuestra línea de salida en Polonia hasta nuestra expansión en Colombia, hemos ampliado nuestros horizontes para ofrecerte estrategias de talla mundial con un toque local. Pero aquí está la verdadera clave del éxito de nuestro trabajo: sabemos escuchar. Tú eres el conductor, y nosotros estamos aquí para asegurarnos de que cruces la línea de meta con estilo. Piensa en nosotros como los expertos que están a tu lado, perfeccionando tu presencia digital mientras tú te centras en lo que mejor sabes hacer. #### TÚ DECIDES EL DESTINO, NOSOTROS TE LLEVAMOS HASTA ÉL. 00:00:01 LOS EXPERTOS QUE VAN SIEMPRE A LA DELANTERA Nuestros expertos trabajan en estrecha colaboración contigo para identificar soluciones estratégicas e innovadoras. Logramos el equilibrio perfecto entre creatividad y resultados. 00:00:02 LOS VALORES QUE GUÍAN NUESTRO CAMINO Tenemos una pasión inquebrantable por crear un impacto positivo, guiándonos por nuestros valores en cada paso del camino. - Flexibilidad - Proactividad - Colaboración - Reconocimiento - Ownership 00:00:03 NOS ENCANTARÍA CONOCERTE EN PERSONA Trabajemos juntos.\ \ Avancemos en equipo y compartamos ideas en una conexión ganadora.\ \ ¡Contáctanos! ¿Listo para la carrera hacia el éxito? [¡CONTÁCTANOS!](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Compartimos nuestro conocimiento > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Como apasionados conductores del mundo digital, nos mantenemos a la vanguardia y compartimos las ideas que importan.\ \ Bienvenido a nuestro blog. [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/todo-lo-que-necesitas-saber-sobre-las-tasas-de-conversion/) #### [Todo lo que necesitas saber sobre las tasas de conversión](/es/blog/todo-lo-que-necesitas-saber-sobre-las-tasas-de-conversion/) [Una de las herramientas esenciales que ayuda a evaluar la efectividad de los esfuerzos realizados es la tasa de conversión. En este artículo, aprenderás su definición, cómo calcularla y por qué es crucial monitorearla.](/es/blog/todo-lo-que-necesitas-saber-sobre-las-tasas-de-conversion/) [Michał Płatek\ 22 jun 2023](/es/blog/todo-lo-que-necesitas-saber-sobre-las-tasas-de-conversion/) [Leer más](/es/blog/todo-lo-que-necesitas-saber-sobre-las-tasas-de-conversion/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) #### [Marca empleadora en Latinoamérica: desafios y oportunidades](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [En América Latina, todavía es común que, cuando se trata de los retos relacionados a marca empleadora (employer branding), no se cuente con personal, conocimiento o herramientas necesarias para apoyar a las empresas.](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Julianne Britton de Jedraszak\ 11 abr 2023](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Leer más](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Leer más](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) #### [Encuentra, retén y desarrolla al talento tecnológico: aprende cómo mantenerlos motivados..](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Comprender qué motiva al talento tecnológico siempre es un desafío porque nunca podemos generalizar. Comencemos con algunos datos ...](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Manuela Cortés Forero\ 31 ene 2023](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Leer más](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Leer más](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) #### [Millennials — ¿Quiénes son, qué quieren de un empleador y qué contenido les hace voltear a ver?](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [No existe un enfoque único para el Employer Branding. Siempre debe abordarse en función del contexto o de los insights, por ejemplo, el...](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Monika Siara-Bramora\ 15 dic 2022](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Leer más](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/como-comunicarse-eficazmente-con-la-generacion-z/) #### [¿Cómo comunicarse eficazmente con la Generación Z?](/es/blog/como-comunicarse-eficazmente-con-la-generacion-z/) [La definición del grupo objetivo es la base y el primer paso para crear una comunicación entre una que funcione apropiadamente organización...](/es/blog/como-comunicarse-eficazmente-con-la-generacion-z/) [Sonia Oczadły\ 11 oct 2022](/es/blog/como-comunicarse-eficazmente-con-la-generacion-z/) [Leer más](/es/blog/como-comunicarse-eficazmente-con-la-generacion-z/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) #### [20 conceptos de marca empleadora para impulsar tus primeros pasos en este campo](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes...](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Julianne Britton de Jedraszak\ 16 ago 2022](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Compartimos nuestro conocimiento > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Como apasionados conductores del mundo digital, nos mantenemos a la vanguardia y compartimos las ideas que importan.\ \ Bienvenido a nuestro blog. [Leer más](/es/blog/la-gramatica-perfecta-podria-arruinar-el-buen-marketing/) #### [La gramática perfecta podría arruinar el buen marketing](/es/blog/la-gramatica-perfecta-podria-arruinar-el-buen-marketing/) [Como redactora creativa, soy una verdadera fanática de la gramática, la ortografía y los aspectos técnicos de la escritura. Con eso dicho, quiero aclarar que no escribí el titular...](/es/blog/la-gramatica-perfecta-podria-arruinar-el-buen-marketing/) [Marta De León\ 16 ago 2022](/es/blog/la-gramatica-perfecta-podria-arruinar-el-buen-marketing/) [Leer más](/es/blog/la-gramatica-perfecta-podria-arruinar-el-buen-marketing/) [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) #### [Cómo encontrar afiliados relevantes en 2022?](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de...](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Kateryna Tsybulia\ 2 ago 2022](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) #### [Employer Branding - ¿una tendencia fugaz o una necesidad de la actualidad?](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Esta cosa mágica llamada marca empleadora, o Employer Branding en inglés, permite a las empresas atraer talento, reducir los costos de...](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Monika Siara-Bramora\ 13 jul 2022](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Leer más](/es/blog/la-planificacion-es-la-clave-del-exito/) #### [La planificación es la clave del éxito.](/es/blog/la-planificacion-es-la-clave-del-exito/) [Teniendo en cuenta todos los desafíos que enfrentamos hoy, debemos tomar en cuenta que una planificación adecuada es la clave del éxito de...](/es/blog/la-planificacion-es-la-clave-del-exito/) [Sonia Oczadły\ 27 jun 2022](/es/blog/la-planificacion-es-la-clave-del-exito/) [Leer más](/es/blog/la-planificacion-es-la-clave-del-exito/) [Leer más](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) #### [Tres herramientas filosóficas que te ayudarán a manejar situaciones cotidianas](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Acercarse a la filosofía es una actividad que requiere análisis, pensamiento constante y el cuestionamiento de todo lo que experimentamos...](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Manuela Cortés Forero\ 30 mar 2022](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Leer más](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Leer más](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) #### [Toma fotografías de calidad para tus redes sociales](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [La fotografía es una parte esencial de la comunicación empresarial. Con fotos (y gráficos en general), podemos comunicarnos ...](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [Aleksandra Witkowska\ 23 dic 2021](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [Leer más](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [Leer más](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) #### [¿Por qué crear carruseles en las redes sociales? (si aún no lo estás haciendo)](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Actualmente, hay más de 1.300 millones de usuarios activos mensuales en Instagram, lo que la coloca como la cuarta plataforma de redes ...](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Aleksandra Witkowska\ 26 nov 2021](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Leer más](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Leer más](/es/blog/consejos-para-crear-una-landing-page-exitosa/) #### [Consejos para crear una Landing Page exitosa](/es/blog/consejos-para-crear-una-landing-page-exitosa/) [Una landing page es, generalmente, el primer contacto que un cliente tiene con un producto o servicio y, como ya sabemos, no hay segundas oportunidades para crear una buena primera impresión. Por eso, el ...](/es/blog/consejos-para-crear-una-landing-page-exitosa/) [Tomás Castillo\ 19 oct 2021](/es/blog/consejos-para-crear-una-landing-page-exitosa/) [Leer más](/es/blog/consejos-para-crear-una-landing-page-exitosa/) [Leer más](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) #### [8 errores comunes al definir la estrategia de tu marca empleadora](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Ya todos saben que la estrategia de marca empleadora es vital al planificar el futuro de cualquier negocio. Es algo que la pandemia ...](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Maria Dulnikiewicz\ 21 sept 2021](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Leer más](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) #### [¿Qué significa flexibilidad en el trabajo?](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Mi breve historia sobre trabajar en el extranjero 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura ...](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Tina Toutounchi\ 14 jul 2021](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) #### [El impacto del COVID-19 en la transformación digital en Colombia: ¿se transformaron los negocios o sus colaboradores?](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad” ...](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Daniela Rueda\ 1 jul 2021](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 20 conceptos de marca empleadora para impulsar tus primeros pasos en este campo > ¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes... 16 ago 2022\ Julianne Britton de Jedraszak **¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes del Employer Branding.** Es natural sentirnos algo confundidos al aprender los términos que discutiremos a continuación. Esto se debe a la similitud visual ortográfica y la cercanía en los significados de las palabras. Pero no te preocupes, iremos paso a paso para que, al finalizar este artículo, tengas una imagen más amplia y clara de lo que abarca la marca empleadora. Para comenzar, un dato curioso: ¿sabías que en inglés existe una diferencia entre los términos Employer Branding y Employer Brand? Como las palabras “branding” y “brand” se traducen únicamente como ‘marca’, en español esta diferencia no existe. Employer Branding (1) es el proceso de convertirse en el empleador preferido, mientras que, Employer Brand (2), se refiere a la identidad de una marca como empleador. Por consiguiente, la gestión de la marca empleadora (Employer Branding) es el diseño de procesos y experiencias creadas para reforzar la marca de un empleador. Esto implica la recolección de datos y la coordinación de todas las partes que conforman una experiencia de marca positiva. Ahora enfoquémonos en la división que se encuentra dentro de la gestión de marca empleadora, es decir: procesos y experiencias. Vamos a comenzar explorando qué términos forman parte de los procesos que se llevan a cabo para fortalecer una determinada marca, navegando por orden de ejecución. Para esto, utilizaremos de ejemplo un restaurante ficticio llamado ‘El Tenedor’. **Procesos** Dentro de los términos más importantes a conocer, existen siete procesos. El primero es la auditoría de competencias de marca empleadora (3), que es una evaluación comprensiva de cómo los competidores de El Tenedor se presentan ante posibles candidatos. Esta evaluación se realiza para que el empleador obtenga una introspectiva de qué iniciativas está tomando la competencia para atraer candidatos y qué tan efectiva es su estrategia. Después de recopilar todos los datos pertinentes, el empleador planifica y proyecta su estrategia de marca empleadora (4), es decir, el enfoque que se utiliza para traducir los valores, las propuestas y la personalidad de El Tenedor a su audiencia. Al haber puesto en marcha la estrategia adecuada a las necesidades de El Tenedor, este está posicionado para la atracción del talento (5), que se define como la habilidad de capturar la atención de las personas adecuadas para una posición de trabajo. Cuando los colaboradores ya forman parte de la empresa, procedemos a un proceso que puede llegar a durar unos tres meses: la incorporación (6) de los colaboradores. Es decir, todas las acciones que se realizan para integrar a los nuevos miembros de El Tenedor a su equipo de trabajo, haciéndolo parte de la cultura, los procesos y las responsabilidades propias de su rol. A partir de la incorporación, el enfoque cambia hacia el compromiso de los colaboradores (7). Esto se trata del grado en que los colaboradores invierten sus energías emocionales, cognitivas y laborales hacia los resultados positivos de la empresa. Ahora que la mayoría de los colaboradores de El Tenedor están sumamente comprometidos y motivados en sus roles, generando así un muy buen impacto en la empresa. El equipo de marca empleadora querrá asegurarse de incluir entre sus metas la retención del colaborador (8), es decir, de conservar a los colaboradores talentosos y reducir la rotación de estos para promover una atmósfera de trabajo positiva y cautivadora. Es importante resaltar que la retención del colaborador está directamente enlazada con la buena experiencia del colaborador, lo que quiere decir que forma parte de ambas categorías. Una vez resuelta la situación de los trabajadores, es hora de seguir dándole forma a la cultura de la empresa mediante la selección de una Responsabilidad Social Empresarial o RSE (9), es decir, el compromiso social, medioambiental y económico que El Tenedor se autorregula con fines de contribuir a metas sociales. Este término, en definición, es un proceso, pero en práctica también se puede categorizar como experiencia. Esto se debe a que, si la RSE de El Tenedor es un voluntariado de los colaboradores, esto ya se enlaza directamente con su experiencia dentro de la empresa. Finalmente, tenemos el proceso de desvinculación (10). Aquí, se reúnen todas las acciones orientadas a desligar a un colaborador de nuestro restaurante a través de entrevistas o encuestas de satisfacción, agradecimiento por su trabajo o, incluso, invitación a volver a El Tenedor en el futuro. **Experiencias** A diferencia de los procesos, las experiencias no necesariamente se rigen por un orden específico. Se tratan de atributos que se trabajan sobre una agenda para lograr la meta común de ambas categorías: reforzar la marca del empleador. Pero si consideráramos estos atributos desde el principio, nos fijaríamos primero en la experiencia del candidato (11), que define cómo se siente el solicitante de empleo durante su proceso de aplicación. Al ir avanzando, nos vamos internalizando, es decir, nos enfocamos en lo que exactamente ofrece El Tenedor. Uno de los principios del Employer Branding es que para que los atributos del empleador se proyecten hacia afuera a los candidatos potenciales, tiene que suceder primero desde adentro con los colaboradores actuales. A esto se le conoce como marca empleadora interna (12), que por definición es la reputación que el empleador tiene con sus colaboradores. Entonces, ¿qué sustenta la opinión que los colaboradores tienen sobre la empresa? Para cubrir esta pregunta en su totalidad, tenemos dos respuestas. La primera es la cultura de la empresa (13), o el pegamento que une una organización, esto incluye: valores, misión, visión, declaración de la empresa, lenguaje en el área de trabajo, el sistema de creencias, hábitos, etc. La segunda vendría siendo la satisfacción del colaborador (14), lo cual mide qué tan felices son los colaboradores en relación con su trabajo. Estos dos aspectos forman la perspectiva y la opinión que los colaboradores de El Tenedor tienen sobre la compañía. Uno de los términos más importantes en el mundo de marca empleadora, es la propuesta de valor al colaborador (15) –también conocida en inglés como Employee Value Proposition — EVP. Se refiere a las ofertas y a los beneficios que El Tenedor brinda a su candidatos y colaboradores. Esta propuesta está compuesta por varios pilares que la sustentan, entre ellos: necesita ser real, permanente, accesible y, por supuesto, sobresaliente entre las propuestas de los competidores. El término valores (16), por más simple que parezca, es de los términos más confundidos en cuanto a marca empleadora se refiere. Su similitud visual ortográfica y su cercanía en significado a EVP es la causa principal de que muchos expertos hoy en día confunden estos dos términos. En definición, los valores de una empresa son los estándares que guían los comportamientos de los colaboradores y que funcionan como ejes de referencia en cuanto a la manera en la que una empresa hace sus negocios. En cambio, EVP es la oferta de beneficios tangibles y no tangibles, que le hace una empresa a sus colaboradores y público objetivo. **Otros términos importantes** Los cuatro términos clave que nos quedan no pertenecen ni a los procesos ni a las experiencias, pero no por eso tienen menor importancia. Te serán útiles durante tu camino a convertirte en un experto en marca empleadora. A la fama que posee El Tenedor por ser reconocido por los empleadores se le nombra reputación del empleador (17). Por ejemplo, el equipo de cocineros de El Tenedor es de alto perfil y se le conoce por ser el restaurante donde iniciaron los mejores chefs del país. Por lo tanto, se sabrá que El Tenedor es un lugar hacia el que muchos estudiantes y recién graduados se inclinarán debido a la excelencia histórica que les precede. Digamos que otros bufetes persiguen a los mismos candidatos que El Tenedor. El equipo del restaurante debe llevar a cabo un análisis comparativo de reclutamiento (18), lo que significa la identificación de técnicas que otras empresas han desarrollado y que tienen el potencial de optimizar el proceso de reclutamiento. Esta comparación los ayudará a saber qué posición tienen actualmente en el mercado en comparación a la competencia, y así, tener una referencia para saber si necesitan reposicionarse. Las últimas dos definiciones son lealtad declarativa del colaborador (19) y rotación del personal (20). La primera, se refiere a la lealtad del colaborador expresada verbalmente. Por ejemplo, un colaborador de El Tenedor le menciona a su supervisor que no dejaría esta empresa por ninguna otra oferta en el mercado. Pero si este comentario no está grabado de ninguna manera más allá de la memoria del supervisor, entonces se le define como declaración de lealtad. Finalmente, la rotación de los colaboradores se refiere a la tasa a la que los colaboradores dejan una empresa y son reemplazados por otros nuevos. **Recuerda que todos estos términos son básicos para la gestión adecuada de la marca empleadora. Incluyen todo aquello que se extrae, estudia y se utiliza para crear esa experiencia de marca positiva que llevará a El Tenedor — o a tu negocio — a través del proceso de Employer Branding para convertirse en un empleador de preferencia para su público objetivo. Ahora si, ¡estás 20 términos más cerca de ser un experto en marca empleadora!** Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) #### [Employer Branding - ¿una tendencia fugaz o una necesidad de la actualidad?](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Esta cosa mágica llamada marca empleadora, o Employer Branding en inglés, permite a las empresas atraer talento, reducir los costos de...](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Monika Siara-Bramora\ 13 jul 2022](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Compartimos nuestro conocimiento > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Como apasionados conductores del mundo digital, nos mantenemos a la vanguardia y compartimos las ideas que importan.\ \ Bienvenido a nuestro blog. [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) #### [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ...](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Tina Toutounchi\ 21 may 2021](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) #### [El aumento de la demanda de cualquier cosa que ayude a pasar el tiempo](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Increase in demand for anything that helps passing time Según las previsiones de los expertos en tendencias, el año 2020 se suponía que ...](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Tina Toutounchi\ 21 abr 2021](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/redefiniendo-nuestros-valores-y-evp-un-caso-de-estudio-de-performante/) #### [Redefiniendo nuestros valores y EVP: un caso de estudio de Performante](/es/blog/redefiniendo-nuestros-valores-y-evp-un-caso-de-estudio-de-performante/) [En nuestra agencia, todos nuestros empleados están familiarizados con el término Marca Empleadora. No solo porque crean estrategias y ...](/es/blog/redefiniendo-nuestros-valores-y-evp-un-caso-de-estudio-de-performante/) [Tina Toutounchi\ 21 abr 2021](/es/blog/redefiniendo-nuestros-valores-y-evp-un-caso-de-estudio-de-performante/) [Leer más](/es/blog/redefiniendo-nuestros-valores-y-evp-un-caso-de-estudio-de-performante/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) #### [#ExperienciaDelCandidato](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Cómo evaluarías el contacto con el reclutador?” En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere ...](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Tina Toutounchi\ 16 feb 2021](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) #### [Las grandes corporaciones - el futuro de la Generación Z](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Aún cuando se han realizado muchos estudios acerca de la generación Z, la realidad es que es muy poco lo que sabemos de ellos pues la ...](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Performante\ 29 sept 2020](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Leer más](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Leer más](/es/blog/la-importancia-de-marca-empleadora-en-tiempos-de-crisis-mundial/) #### [La importancia de Marca Empleadora en tiempos de crisis mundial](/es/blog/la-importancia-de-marca-empleadora-en-tiempos-de-crisis-mundial/) [Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...](/es/blog/la-importancia-de-marca-empleadora-en-tiempos-de-crisis-mundial/) [Performante\ 4 jun 2020](/es/blog/la-importancia-de-marca-empleadora-en-tiempos-de-crisis-mundial/) [Leer más](/es/blog/la-importancia-de-marca-empleadora-en-tiempos-de-crisis-mundial/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) #### [Analysis paralysis: ¡no pienses demasiado!](/es/blog/analysis-paralysis-no-pienses-demasiado/) [El punto de partida de cualquier actividad de una compañía es un buen plan de acción. Todo sale mucho mejor si fue previamente planeado ...](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Maria Dulnikiewicz\ 29 nov 2019](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Leer más](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) #### [La estrategia de contenidos, la mejor aliada para un reclutamiento ganador](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Cuando una empresa publica una vacante, una de sus expectativas es recibir los currículos de los perfiles adecuados para invitarlos a un proceso de selección ...](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Monica Forero\ 23 sept 2019](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Leer más](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) #### [Propósito personal del empleado y los objetivos de la organización](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [A muy temprana edad, comenzamos a preguntarnos que nos gustaría llegar ser en nuestra vida adulta. Empezamos una etapa de transición pero muy significativa ...](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Monica Forero\ 20 sept 2019](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) #### [Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora.](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing ...](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Maria Dulnikiewicz\ 25 jun 2019](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 tips para un buen brief de marketing > Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña. 2 nov 2023\ Sonia Oczadły Un brief es un documento importante que desempeña un papel clave en la cooperación eficaz entre una agencia de marketing y un cliente. Contiene toda la información necesaria sobre actividades de marketing, campañas publicitarias o promociones. Crear un buen brief es extremadamente importante, ya que facilita la comunicación y la definición precisa de los objetivos e influye en la eficacia de las actividades realizadas. La preparación adecuada y detallada de este documento puede acortar el proceso y aumentar los resultados de la campaña. Si te resulta complicado completar el archivo de texto y prefieres hablar, no dudes en pedir ayuda a una agencia. En Performante, organizamos reuniones informativas con los clientes para repasar juntos los aspectos que mencionaremos a continuación. Una actividad así te permite contemplar el brief de marketing desde varias perspectivas. Ten en cuenta que, incluso después de haber completado el brief, puede ser necesaria una sesión informativa adicional que nos permita aclarar las dudas que puedan surgir. Como agencia, queremos comprender lo mejor posible las necesidades de tu empresa, para que la colaboración en los meses siguientes sea eficaz y, lo que es más importante, contribuya a alcanzar los objetivos clave de tu organización. A continuación, presentamos cinco elementos clave para crear un brief de marketing que te ayudará a determinar con eficacia las necesidades de tu campaña de marketing. 1. **Define los objetivos del proyecto**: Considera las áreas clave en las que debe centrarse la agencia y en las que tu empresa necesita apoyo. Responder a la pregunta “¿qué quiero conseguir?” y “¿por qué necesito poner en marcha esta actividad o campaña en este momento concreto?” puede ayudar a definir estos aspectos. La finalidad de cada acción de marketing debe ser un complemento natural de los objetivos empresariales y estratégicos de la empresa. Definir un objetivo preciso permitirá a la agencia seleccionar la estrategia y las herramientas adecuadas para lograr los resultados deseados. 1. **Explica la oferta de la compañía**: Otro elemento importante de un brief de marketing es la presentación de los productos o servicios clave en torno a los cuales girará la campaña. La agencia debe conocer bien la marca, sus puntos fuertes, débiles y diferenciadores. También es importante destacar en qué es mejor la oferta que los productos de la competencia. Estos conocimientos permitirán promocionar y diferenciar mejor a la empresa en el mercado basándose en sus puntos fuertes y valores únicos. Recuerda que ni la mejor campaña de marketing tendrá el efecto deseado si no se construye sobre una base sólida. Si definir las ventajas competitivas es un reto para ti, invita al equipo que trabaja a diario con tus soluciones a unirse a la conversación u organiza un taller con nosotros. Te ayudaremos a encontrar tus elementos diferenciadores y a mostrarlos al mundo. 1. **Identifica a tu audiencia**: El brief de marketing debe incluir información sobre el grupo objetivo al que te vas a dirigir. ¿Por qué? Imaginemos un ejemplo sencillo de los últimos meses: el tema de la IA, que probablemente escuches en todas partes, se lo contarás de forma diferente a una persona de la generación X, Z o Y. Debería ocurrir lo mismo con cualquier campaña de marketing: debes determinar la edad, los datos demográficos y otras características como la ubicación, las necesidades, las motivaciones o los intereses. Esta visión general ayudará a definir con precisión las características de tus audiencias clave, creando así una comunicación “a medida”, es decir, eficaz. La definición del grupo objetivo influye en la construcción adecuada de perfiles que ayudan a dirigir las actividades de marketing al público correcto. Si tu empresa aún no ha definido un público objetivo, puedes empezar por preguntarte: “¿A quién nos dirigimos?”, “¿Quién necesita el producto/servicio que quiero promocionar?”, o “¿Los problemas de quién resuelve mi producto/servicio?“. 1. **Señala los recursos disponibles**: Un buen brief tiene en cuenta los recursos de los que dispone la empresa. Esto puede incluir sitios web, catálogos de productos, materiales creativos y activos de identidad visual (key visual, brand book). Proporcionar a la agencia toda la información sobre los recursos disponibles ayudará a mantener la coherencia y a utilizar eficazmente las herramientas de marketing existentes. Si tu empresa necesita basar sus comunicaciones en directrices globales, esto también te permitirá evitar una situación en la que los materiales preparados se alejende las normas existentes para materiales creativos. El dicho “cuanto más, mejor” no aplica en todos los ámbitos. Sin embargo, en el caso de un brief de marketing, refleja perfectamente su naturaleza: cuanto más le digas a una agencia, más a fondo conocerá el equipo a tu empresa, retos, objetivos y todos los aspectos a los que debe prestar atención. 1. **Establece un presupuesto y fechas límite**: Por último, pero no por ello menos importante, determina los límites para los esfuerzos de marketing relacionados con el brief. El presupuesto permitirá establecer un alcance realista de las actividades y ajustar la estrategia a los recursos financieros disponibles. Completar la información presupuestaria es necesario para gestionar bien los fondos disponibles y lograr los resultados esperados. Compartir la información sobre los fondos disponibles y las expectativas de tiempo con la agencia lo antes posible ayudará a crear una propuesta totalmente viable y permitirá ahorrar el tiempo de las iteraciones de cambios o de ajustes al presupuesto después de crear una propuesta base. Además de lo anterior, considera la posibilidad de incluir los canales de comunicación preferidos, el calendario de actividades, las personas de contacto y cualquier restricción a las comunicaciones de marketing. Esta información adicional ayudará a la agencia a comprender mejor las expectativas y adaptar las actividades a las necesidades actuales de tu organización. Cuanta más información incluyas en tus instrucciones de marketing, mejor idea tendrá tu equipo creativo de la esencia de la tarea. Asegúrate de incluir cualquier información adicional que ayude a la agencia a comprender mejor tus expectativas. Si tienes alguna duda, ponte en contacto con nosotros y nuestro equipo te guiará con gusto a lo largo del proceso. Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 8 errores comunes al definir la estrategia de tu marca empleadora > Ya todos saben que la estrategia de marca empleadora es vital al planificar el futuro de cualquier negocio. Es algo que la pandemia ... 21 sept 2021\ Maria Dulnikiewicz Ya todos saben que la estrategia de marca empleadora es vital al planificar el futuro de cualquier negocio. Es algo que la pandemia confirmó de mil maneras. En cada sector, y alrededor del mundo, las empresas tienen que reinventarse para atraer, fidelizar y cuidar al talento. Lo que no todos saben, es cómo definir su estrategia correctamente. Y no es para sorprenderse. Aunque el concepto de marca empleadora llegó hace varios años a Latinoamérica, es hasta ahora que las compañías empiezan a hacer sus primeras ejecuciones e implementaciones. A continuación, los errores que he notado con mayor recurrencia entre las compañías que definen sus estrategias de marca empleadora. **1. No solo se trata de lo que quieren los jefes. Sí se trata de lo que quiere la mayoría de los colaboradores.** Los jefes definen los objetivos del negocio. También son los responsables de su ejecución. Ellos contratan y delegan. Probablemente conocen el mercado, la competencia y la industria mejor que los demás. Y son quienes bien conocen a las personas de su equipo (ojalá). Pero sus motivaciones, necesidades y, por lo tanto, su punto de vista, es totalmente diferente de las necesidades y motivaciones de los colaboradores de diferentes cargos, posiciones, experiencias etc. La estrategia de marca empleadora es una respuesta a lo quieren y buscan los empleados de una organización dada. Y, aunque no siempre iguales, la estrategia debe incluirlos universalmente. Por lo tanto, no solo cuenta la opinión de los directivos, sino siempre debe complementarse con lo que dice y declara la mayoría. **2. No se trata de adivinar la opinión de los colaboradores. Sí se trata de preguntar.** Cada persona piensa, opina y percibe diferentes aspectos desde su individualidad. La variedad de proyectos que se realizan con personas en diferentes cargos y objetivos, sumados a las diferentes experiencias y conocimientos de cada colaborador, hacen que en una sola organización haya una gran diversidad de opiniones y percepciones. Es imposible suponer lo que piensan todos. Por eso, hay que preguntar. Y hay que hacerlo de tal manera, que todas las respuestas sean bienvenidas, válidas y verdaderas. Esto se logra a través del diseño y ejecución de pruebas cualitativas y cuantitativas que luego se analizan y se convierten en la base de la definición de los pilares de la estrategia. **3. No se trata de lo que quieres ofrecer en el futuro. Sí se trata de tu oferta de aquí y ahora.** Es lógico e importante que las compañías siempre estén en busca de ser mejores. Sus objetivos relacionados con la oferta hacia el talento deben ser ambiciosos. Pero lo que se comunica a través de la estrategia de marca empleadora, debe ser lo que tienen para ofrecer hoy. No se puede ofrecer innovación, si es un área en la que apenas están empezando a trabajar. No pueden hablar de diversidad, si no hay iniciativas, procesos y una cultura que lo confirme. No deben hablar de autonomía si se requieren múltiples aprobaciones para las cosas más sencillas. ¿Por qué no? Dejaré que ustedes mismos intenten responder cuál creen que es el resultado posible de prometer algo y no ofrecerlo. **4. No se trata de USP. Sí se trata de EVP.** Una estrategia de marketing suele definirse con base en un USP: Unique Selling Proposition. Este se basa en lo que **el cliente** quiere, la compañía ofrece y la competencia no comunica. A partir de estos puntos, nace la propuesta de valor. Analógicamente, pero con grandes diferencias, la estrategia de marca empleadora implica una serie de actividades que tienen el objetivo de promocionar y comunicar el **EVP**: **Employer Value Proposition**. Es lo que **el talento** quiere, lo que la compañía puede ofrecerles a todos sus colaboradores de manera relativamente duradera y atractiva y lo que hacen diferente a su competencia de reclutamiento. En conclusión, el EVP se define pensando en el talento pero sabiendo que los Clientes también lo van a ver. Por lo tanto, debería formularse en alineación con las estrategias de marketing y estrategias de comunicación. **5. No se trata de replicar lo que hace tu competencia. Sí se trata de ser únicos.** Uno de los momentos más importantes de la definición de la estrategia de marca empleadora es el análisis de lo que hace la competencia. Pero no para replicarlo, sino para entender cómo es su oferta y cuáles son los estándares del mercado laboral. Este tipo de análisis permite definir la ventaja competitiva y entender posibles fortalezas y debilidades. No tiene mucho sentido copiar lo que los demás ya hacen porque nunca será auténtico (cada compañía es diferente). Además, al estar en la posición de los que siguen y no la de los que marcan las tendencias, automáticamente nos colocamos en la situación menos ventajosa. **6. No se trata de una actividad de una sola vez. Sí se trata de un proceso continuo y permanente.** Muchas compañías no piensan en su marca empleadora como en un proceso. Realizan diferentes actividades para satisfacer al talento: implementan largas listas de beneficios racionales y emocionales, hacen eventos de integración o envían regalos del día de cumpleaños, entre otras acciones tácticas. Seguramente la mayoría de estas actividades generan reacciones positivas entre los colaboradores. Sin embargo, realizadas separadamente, sin ninguna estrategia sombrilla y sin objetivos claramente definidos, no generan un efecto de verdadero impacto. Las actividades planificadas en el tiempo, que cubren diferentes aspectos de marca empleadora, tales como imagen, reclutamiento, desarrollo, comunicación y cultura, que son complementarias, consecuentes, alineadas, lógicas y trasmiten el mismo EVP, son las que realmente logran su función. **7. No se trata de ser originales. Sí se trata de ser auténticos.** Sí, la marca empleadora tiene mucho que ver con el marketing. Por lo tanto, la creatividad y los mensajes originales, a veces sorprendentes, ¡funcionan muy bien! Sin embargo, sirven únicamente si, al mismo tiempo, son mensajes auténticos, elaborados sobre los pilares verdaderos, que vienen de los mismos colaboradores. Los comunicados de moda o buzz words usados sin alineación a a cultura de cada organización pueden causar problemas en el mediano y largo plazo. El mundo laboral es demasiado pequeño y el talento necesita transparencia. Por lo tanto, arriesgarse a comunicar algo que no es real, sería un verdadero riesgo. **8. No se trata solamente de investigar y analizar. Sí se trata de actuar, validar y adaptar.** Investigar y analizar es muy importante. Obtener y **saber leer data** es muy importante. Crear insights con base en los resultados de las encuestas es muy importante. Pero, hasta este punto, estamos construyendo sobre una suposición. Para saber y validar lo que creemos que sabemos, ¡hay que actuar! No te quedes consumiendo data ni busques demasiado. Los datos que encuentras y entiendes hoy, caducan muy rápido. Las mejores respuestas, vienen con las acciones. Listo :) Ahora, te invito a tomar nota de todo lo anterior. ¡Y a empezar a actuar! Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) #### [Marca empleadora en Latinoamérica: desafios y oportunidades](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [En América Latina, todavía es común que, cuando se trata de los retos relacionados a marca empleadora (employer branding), no se cuente con personal, conocimiento o herramientas necesarias para apoyar a las empresas.](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Julianne Britton de Jedraszak\ 11 abr 2023](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Leer más](/es/blog/marca-empleadora-en-latinoamerica-desafios-y-oportunidades/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) #### [Analysis paralysis: ¡no pienses demasiado!](/es/blog/analysis-paralysis-no-pienses-demasiado/) [El punto de partida de cualquier actividad de una compañía es un buen plan de acción. Todo sale mucho mejor si fue previamente planeado ...](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Maria Dulnikiewicz\ 29 nov 2019](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 8 lecciones que aprendí durante mis primeras semanas en Employer Branding > Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ... 22 jun 2021\ Marta De León **Hace poco tiempo acepté la oportunidad de unirme a** [**Performante**](/es/blog)**, lo que representaba un reto emocionante, no solo por los nervios naturales de ingresar a una nueva empresa y adaptarme a su cultura, sino porque implicaba trabajar con un equipo de expertos en Employer Branding (marca empleadora). Significaba adentrarme en un mundo que, hasta ese momento, era tan desconocido para mí.** Estoy segura que, así como era mi caso hace pocos meses, muchos profesionales en Latinoamérica aún no conocen de qué se trata esta rama de comunicación ni cómo abordarla dentro de sus empresas. Pero también sé que adentrarme en este tema me ha abierto las puertas a un mundo fascinante que tiene un enorme potencial de cambiar la realidad de muchas compañías. Por eso, decidí hacer una compilación de mis primeros hallazgos que seguramente está lejos de ser la guía completa sobre este marca empleador, sino que es, mejor dicho, un recorrido inicial a través de lo que considero que cualquier persona que inicia a explorar el tema debería conocer. Ha sido un periodo intenso, emocionante y lleno de aprendizajes, pero trataré de resumir mis principales hallazgos. ¿Quién sabe? Tal vez logro ahorrarle a alguien el tiempo que a mí me tomó llegar a este punto. **1. Primero lo primero: ¿Qué es marca empleadora y por qué debería importarte?** Hagámoslo simple: debería importarte porque, quieras o no, tu empresa ya tiene una marca empleadora y lo único que puedes hacer al respecto es asegurarte de que sea la adecuada. Se trata de la imagen que proyectas como empleador tanto al público externo como al interno. Es decir, la reputación que tienes entre tus empleados actuales y la idea que tienen sobre ti los posibles candidatos que te interesaría atraer. Volver a tu empresa atractiva para el talento te ayudará a reclutar y retener a las personas que mueven la aguja para tu negocio. Estamos hablando de las personas más comprometidas, más productivas y más capacitadas para ejecutar sus tareas. Y no olvidemos que tus clientes también estarán expuestos a tu mensaje y se harán una idea de tu cultura y forma de trabajo según esto. Como puedes ver, contar con un equipo satisfecho con su ambiente laboral, se traducirá en grandes ventajas para tu negocio. **2. No son tus colaboradores, son tus clientes** Está claro que es tu empresa la que desembolsa el dinero a fin de mes, pero lo que tus empleados te dan a cambio tiene mucho más valor. A esto, súmale que no eres el único que está interesado en ellos. Hay perfiles muy específicos que son codiciados por muchas otras compañías. Las probabilidades de éxito en tu estrategia de marca empleadora aumentarán a medida que asimiles esta realidad. Asegúrate de conocer a tu público. Descubre qué quiere, qué necesita, qué le importa. Pero también analiza a qué le teme, qué no toleraría y de qué está cansado. Luego, adapta tu oferta a sus necesidades. No hagas tu reclutamiento ni tu gestión humana sobre tu gran empresa. Mejor empieza a pensar en lo que tienes para ofrecer. Aquí, un poco de humildad te llevará más lejos. **3. Tu empresa no es para todos. No todos son para tu empresa. Y eso está bien.** Ninguna empresa sobrevive si contrata al mismo perfil para todos sus puestos de trabajo. El encargado de TI será tan importante como un desarrollador o como la directora de marketing. Necesitarás personal operativo y administrativo. Tu público es diverso. ¡Y eso está perfecto! Tener una variedad de habilidades dentro de tu fuerza de trabajo es la base perfecta para el desarrollo. Sin embargo, debes tener en cuenta que esta variedad de personas implica que tendrás que atender diferentes necesidades. Tu meta será hacer que crean en los mismos valores, pero dejarles saber que pueden (y deben) mantener su individualidad. Recuerda que tu mensaje debe adaptarse para conectar con todos los perfiles que te interesan. Sin embargo, no puedes y no necesitas atraer a todo el mundo. Aunque idealmente atraerás a muchos candidatos, son pocas las personas a las que realmente podrás contratar. Define a quiénes te quieres dirigir y crea tu comunicación pensando en ellos. Elige siempre público de calidad por encima de la cantidad. **4. Tu oferta no es necesariamente la que crees** Dentro de tu empresa, las personas obtienen un (¿buen?) salario y oportunidades de desarrollo profesional. Todo eso está perfecto. Pero, ¿cuántos empleadores pueden ofrecer lo mismo? O, puesto de otra forma, ¿qué tienes tú para ofrecer que no sea lo mismo que los demás ofrecen? Pregúntate cuál es tu verdadera oferta. Para esto, te servirá ubicar ese “algo” que el talento busca, que tú le puedes ofrecer pero tu competencia no. Solo así te volverás verdaderamente atractivo como empleador. Recuerda que no se trata de ofrecer lo que crees que tu público quiere, sino de entender qué de lo que tienes se adapta a lo que ellos buscan. **5. El talento merece honestidad** Tu marca empleadora funciona igual que un buen retrato: puede exaltar lo que está bien en ti, pero no puede reflejar algo que no eres. Tu mensaje debe ser coherente con la realidad que se vive dentro de la compañía. De lo contrario, te enfrentarás constantemente a problemas de rotación temprana, baja productividad y ambiente laboral poco favorable, entre otros. Toma en cuenta que algunas empresas no necesitan fortalecer su estrategia de marca empleadora, sino mejorar su clima laboral. De nada les servirá mostrarse como el mejor lugar para trabajar, si su realidad (y sus empleados) dicen lo contrario. La mejor forma de ser coherente entre lo que comunicas y lo que realmente ofreces es tomar en cuenta a toda tu fuerza laboral, o por lo menos a una muestra realmente significativa. Es muy probable que no tengas el panorama completo de tu realidad si le preguntas solo a las gerencias o al departamento de recursos humanos. Así que haz preguntas estratégicas, envía encuestas e implementa una fuerte cultura de retroalimentación. Lo que te interesa es conocer cómo se vive la cultura organizacional entre la gente de todos los niveles del organigrama. Incluso los que acaban de llegar, que aún tienen frescas sus impresiones previas a iniciar su relación con tu empresa. **6. Tu competencia no es la misma de siempre** Estamos muy acostumbrados a decir que tal marca de refrescos es competencia de otra que vende lo mismo. O que las grandes empresas de telefonía son enemigas mortales. Así, las empresas que funcionan en la misma vertical parecen destinadas a ser rivales. Pero recuerda que, en Employer Branding, el cliente no es el que compra tu producto sino el talento que quieres reclutar o retener. De este modo será más fácil concluir que tu competencia ya no es necesariamente una empresa de tu misma industria, sino aquella que busca los mismos perfiles que tú. Tanto la gran empresa de telefonía como la fábrica de refrescos necesitan personal de contabilidad. Y los bancos necesitan personal de servicio al cliente de la misma forma en que lo hace una cadena de restaurantes. La batalla por los talentos se amplifica, por lo que tienes que prepararte para sobresalir. (Y recuerda: ¡recolectar data de tus empleados te ayudará a ganar!) **7. Hay vida después de la contratación** Asimilar este punto me costó más que los demás. Constantemente me encontré confundiendo marketing de reclutamiento con marca empleadora. La realidad es que el reclutamiento es parte del Employer Branding, pero estamos adentrándonos a un tema que va mucho más allá de la experiencia de los candidatos. Se trata de considerar la experiencia desde el onboarding y luego mantenerse atentos para mantener la coherencia en la comunicación interna, el refuerzo de los valores, la cultura de feedback, lo que los colaboradores transmiten y cualquier otro factor que pueda impactar en la forma en que el mundo perciba tu empresa. Sobre este punto recomiendo leer [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) donde Tina Toutounchi, la líder del equipo de Employer Branding en Performante, explica la importancia del proceso de onboarding y cómo sacar lo mejor del mismo. **8. Los que se van importan tanto como los que se quedan** Dejé este tema para el final para reforzarlo con la ya conocida frase “por último, pero no menos importante…”. Es precisamente ese el espíritu que quiero transmitir aquí. El hecho de que un empleado esté a punto de salir de una empresa y esté teniendo sus últimas interacciones con tu fuerza laboral como compañeros de trabajo, no quiere decir que pasa a ser menos importante que los empleados que estás intentando retener. Quien se va no solo se queda con contactos dentro de tu empresa, sino que probablemente estará por empezar una relación con personas que definirán su idea sobre ti a partir de lo que él o ella les comparta. Además, existen las redes sociales, las calificaciones y toda una cultura de boca a boca que no podrás controlar. Por eso, es conveniente que tu proceso de off-boarding sea tan pensado como la bienvenida que diste desde el primer día. **Hasta ahora he aprendido que la reputación de una marca empleadora depende de cualquier persona que interactúe con una empresa como empleador potencial, actual o pasado y que la experiencia de cada uno de ellos (y la data que recabes) es relevante para lograr el posicionamiento adecuado. Por eso, debes asegurarte de que cada interacción valga la pena.** **Aún tengo un largo camino por recorrer, pero confío en que estoy rodeada por los profesionales correctos para ayudarme a alcanzar los niveles avanzados de este fascinante tema. ¿Te imaginas lo que podrían hacer por tu marca?** Artículos Relacionados [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) #### [Cómo encontrar afiliados relevantes en 2022?](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de...](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Kateryna Tsybulia\ 2 ago 2022](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) #### [El impacto del COVID-19 en la transformación digital en Colombia: ¿se transformaron los negocios o sus colaboradores?](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad” ...](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Daniela Rueda\ 1 jul 2021](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) #### [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ...](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Tina Toutounchi\ 21 may 2021](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Analysis paralysis: ¡no pienses demasiado! > El punto de partida de cualquier actividad de una compañía es un buen plan de acción. Todo sale mucho mejor si fue previamente planeado ... 29 nov 2019\ Maria Dulnikiewicz El punto de partida de cualquier actividad de una compañía es un buen plan de acción. Todo sale mucho mejor si fue previamente planeado. Hay que tener muy claro qué es a lo que se aspira y cuáles son las condiciones en las que hay que realizar dicha actividad. Lo ideal es actuar de acuerdo con una estrategia bien definida, y mejor incluso si es a largo plazo. Al mismo tiempo, lo ideal no siempre es lo real. Las compañías de cualquier sector, en cualquier rincón del mundo, se ven obligadas a realizar sus tareas eficaz y rápidamente! Los equipos se ven cada ves más ágiles (incluso en las estructuras muy tradicionales) porque ¡nadie tiene tiempo ni recursos para quedarse atrás! El mercado requiere rapidez! Todo cambia, evoluciona, crece o se reduce… ¿Qué es lo que significa esto para las compañías? Hay que actuar. Hay que saber convertir las estrategias en las ejecuciones y, si es necesario, adaptar estas ejecuciones dependiendo de los cambios que siempre aparecen. Si nos quedamos con lo conceptual, nunca veremos los resultados de nuestros trabajos por lo cual no conseguiremos nuestras metas. Ni siquiera sabremos si las investigaciones, los estudios y todas las hipótesis que se definieron, han sido acertadas. Si tardamos demasiado entre la definición de lo teórico y las actividades practicas, nuestras suposiciones probablemente se irán quedando obsoletas. Trabajando con empresas de diferentes tamaños, de varios sectores, incluso de países muy diferentes, en gran parte de estas, observé tenían una dificultad en común: ¿Cómo proceder y convertir las ideas en acciones concretas? Muy a menudo los expertos son muy expertos, siempre y cuando actúen de acuerdo con las metodologías y los términos bien conocidos. Luego, cuando se definen las tácticas y realizaciones, tienen dificultades para “bajar” al nivel más operacional. Se preguntan: ¿Por dónde empiezo si todas mis actividades tienen que ser coherentes?, ¿cómo distribuyo el presupuesto?, ¿cómo puedo diferenciarme de lo que hacen los demás?, ¿cómo sé que lo que hago supone las mejores soluciones posibles?. Todas estas preguntas son muy lógicas, pero al mismo tiempo nunca serán respondidas si uno no empieza a actuar. Los ejemplos de los errores tipo “analysis paralysis”: 1. Se cree que la estrategia es un documento de 200 páginas que requiere involucrar muchos expertos y aún más tiempo. La estrategia no tiene que ser un libro de muchas páginas, difícil de leer. Todo lo contrario. Es un documento cuya estructura se define de acuerdo con las necesidades y posibilidades de cada organización. Existen herramientas tipo “one-pager” que en muchos casos pueden ser suficientes (por ejemplo en las organizaciones maduras, con un alto seniority level y baja rotación, donde todos saben que tienen qué hacer). En otros casos, lo que mejor funciona son presentaciones o infografías que lo explican todo a través de simples piezas gráficas. 2. Se definen los pilares de la estrategia (por ejemplo los valores de la compañía) pero casi nadie los conoce y/o nadie los entiende. Definir los componentes de una estrategia (verdaderos, coherentes, actuales) es imprescindible! De ahí empieza todo. Pero incluso los mejores pilares de la estrategia no sirven de nada, si nadie los conoce o entiende. En muchos casos, los pilares de la estrategia, tales como los valores de la compañía, se tienen que vivir! Sólo entonces los colaboradores entienden cómo actuar y realizar los objetivos que se les propone. Los valores de la compañía pueden ser el corazón de las iniciativas internas de la compañía con el fin de motivar a los empleados. Al mismo tiempo pueden ser el elemento que diferencia a la organización de la competencia. Finalmente, presentando de una manera muy clara qué es lo que la empresa espera de los empleados, les permite a ellos identificarse con la compañía, lo que siempre significa mejor satisfacción en el trabajo. Usar los valores en la vida diaria de la compañía tiene multiples beneficios! 3. Se definió muy correctamente el público objetivo y…. eso es todo. Todo el trabajo de definición de quiénes son las personas a las que hablamos y cuáles son sus motivaciones y necesidades, sirve para poder interactuar con ellos de una manera eficaz. Tras haber hecho toda la investigación, hay que pasar a lo más importante: ¿Qué mensaje creo para comunicarme efectivamente y qué canales uso para que mi mensaje sea visible para mi público objetivo?, ¿cómo quiero que estas personas me perciban?, ¿cómo me aseguro que este mensaje les llegó y les gustó? 4. Se implementan las innovaciones y se supone que allí se acabó el esfuerzo. Hay que recordar que las actividades que se implementan a base de una estrategia, contienen muchas suposiciones. Por lo tanto, no sólo basta con implementarlas, sino que también hay que observar y medir el impacto de dichas actividades. El feedback del mercado o de los colaboradores no tiene precio! Acuérdate de definir los “check points” para ver si lo que haces genera los resultados que quieres conseguir. Tal vez lo que haces está bien pero podría ser aun mejor :) 5. Se conoce muy bien la definición de la estrategia de contenidos pero… no se crea ningún contenido. Hay términos que parece que todos conocen pero pocos sabes qué significan y cómo y cuándo aplicarlos. Un ejemplo de estrategia de contenidos, puede ser una muy buena visualización de cómo algunas compañías se detienen en la parte teórica. Las tendencias dicen que el contenido es un punto clave de cualquier comunicación, sobre todo digital. Si este es el caso de una organización dada, aún hay que definir: ¿Qué tipo de contenido es el más relevante?, ¿cuáles son los KPIs de los formatos creados?, ¿con qué frecuencia publico mis piezas?, ¿cómo las hago visibles?, ¿en qué canales actuó?, ¿cuáles con mis líneas de comunicación que cubro con estos formatos?. Con este artículo quiero animar a los EJECUTIVOS y sus colaboradores a que sean más determinados y valientes a la hora de realizar sus estrategias. Recomendaría empezar con realizaciones pequeñas, que no conlleven gran presupuesto y que, en caso de algún fracaso, no tengan ninguna consecuencia negativa importante. Los ejemplos podrían ser: 1. una mini campaña en redes sociales con A/B tests de piezas diferentes, 1. una serie de publicaciones en Facebook con el uso de animaciones en vez de gráficos planos, para diversificar el contenido y comparar el ratio de engagement 1. una iniciativa- sorpresa dentro de la compañía durante la cual se anuncian y explican los valores de la compañía, mientras los colaboradores reciben un pequeño accesorio relacionado con los valores. Y para terminar: la práctica es la experiencia. Y la experiencia es la única fuente de conocimiento. Artículos Relacionados [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) #### [Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora.](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing ...](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Maria Dulnikiewicz\ 25 jun 2019](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora. > Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing ... 25 jun 2019\ Maria Dulnikiewicz Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing a la hora de debatir acerca de lo que es la ventaja competitiva. Hoy en día, parece que el mismo mundo entendió que a todo esto hay que agregar un importantísimo factor humano. Actualmente todos quieren hablar el famoso idioma “human2human”. Pero la pregunta es: ¿saben hablarlo?, ¿entienden porque deberían hacerlo? **La escasez de las estrategias de marca empleadora** implementadas dentro de las compañías alrededor del mundo sugiere que desafortunadamente esta necesidad de momento es una teoría que pocas veces tiene su reflejo en las actividades prácticas. La estrategia de marca empleadora no sólo describe como reclutar, contratar y retener a los empleados, pero **define la imagen de la empresa hacia los colaboradores: presentes y futuros**. Es más: la estrategia completa y correctamente preparada, motiva y fideliza a los empleados, les hace identificarse con la organización por lo cual les convierte en los empleados productivos y leales. Una ejecución correcta de las actividades de _employer branding_ responde muy adecuadamente a las aspiraciones y necesidades de los empleados. Entender que es lo que quieren los colaboradores, es necesario para saber como planear las actividades de la estrategia de marca empleadora. Dependiendo del caso, la ejecución puede significar implementación de los programas de capacitaciones dentro de los departamentos o creación de una zona de relax moderna y acogedora. Hay múltiples estrategias que pueden servir como manera de lograr una ventaja competitiva: reducción de los costos, la diferenciación o una especialización en un dado segmento del mercado. Cualquier sea la estrategia elegida por la compañía, **el corazón de cada actuación deberían ser los empleados**. No se reducirán los costos si la compañía tiene problemas con alta rotación. No se diferenciará de la competencia ni se podrá especializar una compañía que no contrata a los mejores. Y los mejores no pensarán en la organización si no se les presente una atractiva, auténtica y original propuesta de valor. Importante: **las compañías no eligen a los mejores talentos, los mejores talentos eligen a las compañías.** Las actividades de Employer Branding crean buen ambiente, hacen las compañías más humanas mejorando el bienestar de sus empleados. Pero ¿cómo saber que toda esta inversión y esfuerzo del empleador realmente tiene impacto a los resultados financieros de las compañías? Hay varios estudios que lo demuestran perfectamente y entonces no dejan dudas a los que aun se están haciendo esta pregunta: ¿debería invertir en la imagen de marca empleadora? Según el informe publicado por LinkedIn, **las compañías con la marca empleadora fuerte logran reducir el costo de reclutamiento 43%**. Es simple: hay que esforzarse menos y dedicar menos recursos y tiempo si la marca es atractiva ella misma. Otros estudios demuestran que **los candidatos confían 3 veces más en las opiniones de los empleados que de la información aportada por los de recursos humanos**. Esto significa que el proceso de reclutamiento será mucho más fácil si los empleados se convierten en los embajadores. Los portales digitales de trabajos hablan de **más de la mitad de los candidatos que no aplican a la compañía con mala reputación**, !incluso si se les ofrece un salario más alto! Entonces la tarea consiste en mantenerlos felices a todos: los que están dentro de la organización pero también los que ya no trabajan aquí. Las opiniones y comentarios son una fuente de información muy importante que debe estar seguida y analizada por cada compañía que cuida su imagen como empleador. ¿Suena como un tarea muy compleja? Sí, lo es. Al mismo tiempo es una tarea que tiene que asumir cualquier empresa si quiere ser exitosa. Planeando las actividades que posicionen la compañía como una marca empleadora atractiva, hay que actuar a base de una estrategia a largo plazo ya que las acciones puntuales probablemente no generarán ningunos resultados tangibles. Como con cualquier asunto complejo hay que: **entender, verificar, definir, planear, ejecutar, optimizar y medir** todas las actividades de dicha estrategia. Y para poder hacerlo correctamente hay que actuar basando en un proceso continuo de la búsqueda de los datos, definición de los objetivos y medición del impacto de cada actividad. Y un dato más que con seguridad no le sorprenderá a nadie: los empleados satisfechos, felices y motivados son los que generan los mejores resultados para la compañía y muy a menudo entregan más de lo que se les propone. Aparte de realización satisfactoria de sus objetivos, crean buen ambiente, motivan a los demás y son embajadores muy creíbles dentro y fuera de la empresa. **En otras palabras: aumentan ventaja competitiva de la compañía.** Artículos Relacionados [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) #### [Analysis paralysis: ¡no pienses demasiado!](/es/blog/analysis-paralysis-no-pienses-demasiado/) [El punto de partida de cualquier actividad de una compañía es un buen plan de acción. Todo sale mucho mejor si fue previamente planeado ...](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Maria Dulnikiewicz\ 29 nov 2019](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Leer más](/es/blog/analysis-paralysis-no-pienses-demasiado/) [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) #### [Propósito personal del empleado y los objetivos de la organización](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [A muy temprana edad, comenzamos a preguntarnos que nos gustaría llegar ser en nuestra vida adulta. Empezamos una etapa de transición pero muy significativa ...](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Monica Forero\ 20 sept 2019](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ¿Cómo comunicarse eficazmente con la Generación Z? > La definición del grupo objetivo es la base y el primer paso para crear una comunicación entre una que funcione apropiadamente organización... 11 oct 2022\ Sonia Oczadły La definición del grupo objetivo es la base y el primer paso para crear una comunicación entre una que funcione apropiadamente organización y sus consumidores, pero también es un paso esencial de las estrategias de marca empleadora. Una comunicación precisa y eficaz dirigida a grupos específicos debe empezar por identificar sus necesidades, motivaciones y lugares preferidos. Al profundizar el conocimiento acerca de las características de tu público podrás crear contenidos atractivos y orientarlos con mayor probabilidad de llegar a los grupos objetivos de tu marca. En esta ocasión, nos centraremos en las particularidades de la Generación Z que sigue siendo la generación más dinámica y misteriosa en cuanto a las tendencias de comportamiento. Las personas de esta generación nacieron después de 1995. Sin embargo, habiendo tantas publicaciones sobre los “zetas”, este límite suele cambiar según la fuente. A esta generación también se le llama “Generación C”, lo que refleja perfectamente su carácter, ya que es una referencia a las palabras: conectado, computarizado, comunitario y que hace clic constantemente. Esto deja claro su aspecto tecnológico, que les permite estar en contacto permanente con su entorno y al día con toda la información que aparece en línea. No es ningún secreto que los nacidos después del ’95 son la primera generación que ha crecido en la era del acceso total a la tecnología, lo que repercute de forma drástica en sus características como colaboradores y como consumidores de contenido. El constante acceso a las nuevas tecnologías les permite un acceso rápido al conocimiento y, en consecuencia, facilita oportunidades casi infinitas para desarrollar habilidades de forma aún más eficaz desde una edad temprana. Para el interés del empleador, esta generación busca un lugar que les permita descubrirse a ellos mismos y perseguir sus pasiones. Los factores que los motivan a aceptar un trabajo en cualquier empresa son: un ambiente amigable, aceptación, compañerismo y un enfoque flexible de sus ocupaciones. Los atributos más atractivos de un empleador en los ojos de la Generación Z son el salario y la posibilidad de ajustar su horario de trabajo a sus responsabilidades diarias. También es importante señalar que la necesidad de flexibilidad en los horarios de trabajo se ha hecho aún más fuerte con la pandemia y en el periodo post-pandémico [1](#user-content-fn-1). El aspecto de los horarios de trabajo flexibles también es crucial a la hora de decidir si permanecer en una empresa. Otros elementos que influyen en la experiencia positiva de los “zetas” con la marca empleadora es que se identifiquen con sus compañeros de trabajo y su jefe y que se sientan auténticos, respetados y apreciados. Teniendo en cuenta lo anterior, vale la pena resaltar estos aspectos en las comunicaciones de marca empleadora para atraer a candidatos valiosos. Los empleadores centrados en la comunicación con la Generación Z deben prestar una atención especial al profesionalismo, sutileza y transparencia de los contenidos publicados: esta generación está especialmente atenta a los contenidos auténticos. Las promesas comunicadas por las marcas deben reflejarse en la realidad. Cuando se trata de contenidos de marketing y productos, las marcas innovadoras que están orientadas al consumidor adoptan un enfoque individual y flexible a las necesidades de su audiencia, siendo transparentes y auténticas. Estas resultan ser las que más le interesan a la Generación Z que confía en contenidos personalizados, pero también entregados con la mayor rapidez posible — estos son los aspectos que determinan la elección de una marca o un producto en particular. Los métodos tradicionales de comunicación y compra -que funcionaban con éxito para las generaciones previas- ya no son una ventaja para la Generación Z. Un aspecto apreciado por las generaciones más jóvenes es que las marcas emprendan iniciativas sociales: que cuiden el medio ambiente y garanticen al mismo tiempo una alta calidad y rapidez de entrega. Estos elementos también están ganando valor debido a la creciente concientización de las sociedades con respecto a la ecología, el cambio medioambiental y la producción responsable. Los representantes de la Generación Z consumen contenidos de video aún más que sus predecesores, ya que representa para ellos un medio fácil y rápido que puede acompañarlos casi en cualquier momento de su vida cotidiana. Teniendo la flexibilidad como prioridad, la Generación Z opta con mayor frecuencia por el streaming y la televisión en línea, lo que les permite ver su contenido y series favoritas en cualquier momento que elijan, sin tener que ajustar su día a la hora de transmisión. Las mujeres de la Generación Z son más propensas a consumir contenidos en plataformas como Instagram, WhatsApp, TikTok y WeChat (China,[2](#user-content-fn-2)). En el caso de los hombres, Instagram, WhatsApp, Facebook y WeChat (China) se encuentran entre las plataformas de medios sociales favoritas. Un análisis minucioso de los lugares donde reside el grupo objetivo permitirá no solo llegar a sus representantes, sino también preparar eficazmente comunicaciones de marketing que despierten el interés de los usuarios por su contenido. No hay que ignorar el hecho de que una posición especialmente importante entre los contenidos consumidos por la Generación Z la ocupa la plataforma TikTok. El público principal de esta plataforma son los jóvenes de 18 a 24 años y la mayoría (hasta un 25%) de los usuarios del servicio son mujeres del grupo objetivo indicado. Una ventaja adicional de la plataforma es el tiempo elevado que los usuarios pasan en ella. El tiempo promedio mensual dedicado a TikTok es de 25,7 horas por usuario [3](#user-content-fn-3). La participación en la plataforma ha seguido una tendencia creciente durante años, lo que podría convertirse en una ventaja increíble, teniendo en cuenta las necesidades de los anunciantes y las marcas que dirigen sus comunicaciones a los representantes de esta generación. Las redes sociales son también el canal preferido, utilizado como primera fuente de información sobre las marcas — es elegido por más del 49,6% de los usuarios en el grupo de edad de 16 a 24 años [4](#user-content-fn-4), mientras que en el caso de otras fuentes, cabe destacar la decisiva participación de la Generación Z entre los usuarios de la plataforma Spotify, donde los jóvenes de 18 a 24 años representan nada menos que el 26% de los suscriptores [5](#user-content-fn-5). Se estima que los “zetas” escuchan los contenidos que allí se comparten unos 148 minutos cada día. Volviendo al video este formato está ganando valor constantemente y la Generación Z tiene la mayor cuota de cualquier generación que consume este tipo de contenido [6](#user-content-fn-6). Por lo tanto, a la hora de comunicarse con los “zetas”, merece la pena incluir no solo contenidos basados en formatos estáticos, sino también formas animadas y de video, así como la localización de los anuncios en plataformas como YouTube, lo que le permitirá llegar con precisión al grupo objetivo deseado. Tanto para los representantes de la Generación Z como para los de la Generación X, el tipo de entretenimiento que definitivamente atrae a una amplia gama de admiradores son las plataformas de juego. Entre los 5 lugares encuestados (EE. UU., Reino Unido, Alemania, Brasil y Japón), más del 90% de la muestra de los consumidores de la Generación Z dijeron que les gusta jugar en línea [7](#user-content-fn-7).. Cabe destacar que esta es una de las áreas que ha experimentado una tendencia creciente en los últimos años ya que representantes de todas las generaciones se dedican a ello. Profundizando en las motivaciones que hacen que los consumidores recurran cada vez más a los juegos, se menciona a menudo su carácter de conectividad con otros usuarios, así como la oportunidad de entablar relaciones con amigos o de ayudarles a superar un momento difícil de su vida. El terreno cada vez mayor de los juegos es un gran campo para mensajes publicitarios creativos y personalizados. Apostando por la autenticidad y la transparencia, que son extremadamente importantes para los representantes de la Generación Z, también vale la pena considerar el área en rápido desarrollo del marketing de influencers. En los últimos años, los influencers se han convertido, en cierto modo, en expertos que tienen un impacto significativo en las comunidades reunidas en torno a los canales que gestionan. El grupo demográfico que consume contenido de influencers con mayor frecuencia incluye a mujeres de 16 a 24 años. Cuando trabajemos con creadores, debemos seleccionar adecuadamente los canales según las necesidades de nuestro grupo objetivo, pero también saber elegir a aquellos que se centren en una comunicación auténtica y sincera y que comprendan las características específicas de un producto o servicio determinado. Al crear una estructura de comunicación dirigida a la Generación Z, recuerda los aspectos clave que motivan a esta generación a actuar. Centrarse en valores como la independencia, la apertura, la salud o el bienestar psicológico puede atraer e involucrar a este grupo por más tiempo. También vale la pena asegurarse de que las comunicaciones dirigidas a los “zetas” sean lo más personalizadas posible, enfocadas en crear un vínculo único con el destinatario. Al mismo tiempo, es importante dejarles cierta libertad y no crear presión, apareciendo en anuncios o formatos genéricos tradicionales, que son imposibles de ignorar. Definitivamente y en conclusión, la comunicación que se haga para la Generación Z debe ser creativa, única y dinámica. \_ ## Footnotes 1. State of Gen Z 2021–2022 — Employment; GenHQ.com​ [↩](#user-content-fnref-1) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviours) [↩](#user-content-fnref-2) 1. App Ape; Wallaroomedia.com​ [↩](#user-content-fnref-3) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-4) 1. [Appinventiv.com​](https://Appinventiv.com%E2%80%8B) [↩](#user-content-fnref-5) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-6) 1. [Deloitte Insights](https://deloitte.com/insights) [↩](#user-content-fnref-7) Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Cómo encontrar afiliados relevantes en 2022? > El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de... 2 ago 2022\ Kateryna Tsybulia **El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de lograr este objetivo. Permite promocionar tu negocio en Internet a través de otros afiliados y ellos, a su vez, son recompensados ​​por cada acción dirigida.** Pero, ¿dónde buscar esos afiliados en 2022? **Asiste a foros y comunidades en línea.** Una excelente manera de encontrar afiliados es ser miembro activo de foros de afiliados y sitios de clasificación como AffiliateFix, Affpaying u Offervault. Los afiliados que buscan productos o tráfico relevantes a menudo buscan allí. Asegúrate de presentarte como una empresa confiable y tener los detalles de tu perfil claros y alineados con tu negocio. Pide a tus socios que compartan su retroalimentación y sus comentarios sobre su cooperación contigo en tu perfil, para que los clientes potenciales sepan con quién trabajarán. **Haz networking en los eventos de afiliados.** Participa en exposiciones y conferencias especializadas donde podrás conocer a tus socios potenciales. Estas reuniones se llevan a cabo durante todo el año en diferentes partes del mundo. Los socios asisten a estas conferencias para intercambiar experiencias y noticias sobre una industria en particular, conocer nuevas herramientas o tecnologías y encontrar nuevos clientes. ¡No pierdas tu oportunidad! Ya sea como orador u oyente, conocerás personas que pueden ofrecer tus productos a su audiencia. **Desarrolla tu red en medios sociales.** Las redes sociales son una herramienta gratuita que puede ayudarte a alcanzar tus objetivos comerciales. Entonces, ¿por qué no aprovecharlas al máximo? Facebook, Instagram y especialmente LinkedIn se desarrollan día a día y atraen a más y más afiliados para unirse con cuentas personales y comerciales. Puede tomarte algún tiempo reunir una audiencia grande y relevante (red), pero una vez que la tengas, recibirás solicitudes para cooperar, no al revés. Un consejo para lograr que más afiliados te envíen solicitudes es colocar las publicaciones de prospección comercial en los grupos de LinkedIn inapropiados. ¡Sus miembros son los más activos y comprometidos! Esto alentará a las personas a escribirte sobre posibles asociaciones o suscribirse para ver qué más ofrecerás o si tu contenido es relevante para ellos. **Busca palabras clave relevantes en Google.** Todos sabemos que hoy en día, todo se puede encontrar en Google. Aunque tal vez no todo. Cuando hablamos de marketing de afiliados, no es tan simple. Deberíamos saber **cómo** googlear las palabras para obtener resultados de búsqueda relevantes. Desafortunadamente, no es suficiente escribir “mejores redes de afiliados 2022” en la barra de búsqueda. Al hacerlo, podrías enfrentarte a socios potenciales inapropiados, que muy probablemente pagaron para ser visibles ante otros afiliados. La mejor forma es usar palabras relevantes para tu negocio y ver si los resultados son buenos para ti y si podrías trabajar con los socios encontrados. Hasta ahora, para saberlo con certeza, aún debes investigar un poco en su sitio web o perfil. Otra buena manera es buscar en Google las marcas de tus socios. Es común que las empresas pongan los nombres de sus competidores como palabras clave en sus anuncios. Es por eso que la búsqueda de sus socios te traerá empresas bastante similares que seguirán sus necesidades y con las que podrías trabajar. **Aprovecha el boca a boca.** A la gente le encanta hablar. Entonces, si cuidas bien a tus socios y les ofreces un gran producto, se fijarán y hablarán bien de ti. Además, cuando comiencen a promocionar tus productos, otras personas en su comunidad también lo notarán y se unirán. Artículos Relacionados [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) #### [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ...](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Tina Toutounchi\ 21 may 2021](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) #### [Las grandes corporaciones - el futuro de la Generación Z](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Aún cuando se han realizado muchos estudios acerca de la generación Z, la realidad es que es muy poco lo que sabemos de ellos pues la ...](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Performante\ 29 sept 2020](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) [Leer más](/es/blog/las-grandes-corporaciones-el-futuro-de-la-generacion-z/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Consejos para crear una Landing Page exitosa > Una landing page es, generalmente, el primer contacto que un cliente tiene con un producto o servicio y, como ya sabemos, no hay segundas oportunidades para crear una buena primera impresión. Por eso, el ... 19 oct 2021\ Tomás Castillo **Una landing page es, generalmente, el primer contacto que un cliente tiene con un producto o servicio y, como ya sabemos, no hay segundas oportunidades para crear una buena primera impresión. Por eso, el diseño de una landing page es tan importante, casi tanto como el mismo producto. Puedes tener el mejor producto del mercado, pero con una mala landing page puedes ahuyentar a los clientes.** El diseño de una landing page efectiva es prioridad si deseas que tu producto tenga éxito en el mercado. Por eso, recomendamos que sea lo más simple posible. La optimización de la landing page es uno de los mejores métodos para aumentar el PPC de tus campañas y maximizar el ROI. Considera los siguientes consejos para crear una landing page de éxito: · **Clara, limpia y organizada.** Este es uno de los principales aspectos para que una landing page pueda ser efectiva, ya que causará un gran impacto en el éxito de la campaña publicitaria.\ · **Contenido de calidad que inspire confianza.** La información debe ser clara y relevante. Usa titulares llamativos sobre las ventajas de tu producto u ofrecer pruebas gratuitas para ayudar a la captación de clientes.\ · **Acciones claras.** El botón de la acción (suscripción, registro, llamada…) debe ser grande y fácil de encontrar. Usa colores que transmitan confianza y que contrasten con el fondo.\ · **Presta atención al fondo.** Debe ser simple y utilizar imágenes relevantes y de calidad para describir lo que estás ofreciendo. Una buena idea es permitir que se pueda hacer clic en el objetivo del producto.\ · **Carga rápida.** Si tu página tarda mucho en cargar, la audiencia puede desconectarse antes de ver lo que ofreces.\ · **Apta para dispositivos móviles.** Hoy en día, todo el mundo tiene un teléfono móvil con acceso a Internet. Tu Landing Page debe ser visible y accesible para todos los dispositivos.\ · **Señales de confianza.** Incluye comentarios de usuarios, logotipos de empresas conocidas con las que hayas hecho negocios, premios que ha ganado el producto o asociaciones a las que perteneces. Esto ayudará a generar confianza en la mente del visitante.\ · **Prueba, prueba, prueba.** Los tests y el seguimiento de los resultados son esenciales para comprender qué está funcionando en tu página y corregir lo que necesite mejorar. **Trata de seguir todos estos consejos para obtener los mejores resultados, ya que se complementan entre sí. Y recuerda: ¡siempre puedes realizar pruebas A/B con diferentes versiones para ver cuál funciona mejor!** Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # EB Radar de Performante: Un enfoque holístico de la marca empleadora > ¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero? 16 nov 2023\ Stanisław Kazior ## Descubriendo el impacto real de la marca empleadora En el panorama empresarial actual, la búsqueda de talento se ha convertido en una tarea compleja y altamente competitiva. En esta búsqueda de los mejores, las empresas no solo deben atraer, sino también retener a los profesionales de primer nivel. Al mismo tiempo, todo los tipos de inversiones están siendo minuciosamente controlados debido a los retos económicos mundiales y a los recortes de presupuestos. ¿Cómo asegurarnos de invertir el dinero en el área adecuada de la experiencia del empleado? ¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero? Reconociendo el reto, la agencia digital Performante ha introducido un enfoque sistemático y medible del Employer Branding (EB) con su método EB Radar. Esta herramienta ayuda a reconfigurar la forma en que las empresas elaboran estrategias y ejecutan sus esfuerzos de Employer Branding, aportando información exhaustiva basada en datos presentada de forma visualmente atractiva. ## Una perspectiva 360 de la marca empleadora El employer branding ha sufrido una transformación, pasando de ser una función periférica de RRHH a un elemento fundamental de la identidad de una organización. Ya no se trata solo de eslóganes pegadizos y testimonios de empleados, sino de crear una imagen de empleador coherente y auténtica que resuene tanto en los empleados actuales como en los potenciales. EB Radar afronta este reto con una perspectiva holística. Ofrece un análisis en profundidad de todos los aspectos relacionados con la marca empleadora dentro y alrededor de la organización, examinándola desde perspectivas tanto internas como externas. Esta evaluación exhaustiva es el paso fundamental para elaborar una estrategia creíble y eficaz. ## Las personas son el elemento central del proceso El EB Radar evalúa diversas dimensiones, como la cultura de la empresa, la satisfacción de los empleados, la experiencia de los candidatos o la percepción del público. Pero lo que es más importante es que la mayor parte de la investigación se lleva a cabo con la participación de los empleados. Es obvio que no existe un Employer Branding creíble y auténtico si no se basa en escuchar a las personas que trabajan en la organización y si no se tiene en cuenta su voz. No hay nadie que conozca mejor el entorno de la empresa que sus empleados. Para elaborar una EVP auténtica, mejorar la experiencia y el compromiso de los empleados o tomar medidas donde sean necesarias, hay que saber lo que realmente sienten y piensan los empleados. ## Una forma clara de visualizar los datos En el acelerado entorno empresarial actual, la comunicación eficaz de los datos es crucial para una toma de decisiones informada. EB Radar no solo proporciona información valiosa, sino que también la presenta en un formato visual claro. Este enfoque visual tiene un valor incalculable a la hora de interactuar con las distintas partes interesadas, desde los profesionales de RRHH hasta la alta dirección en particular. La forma visualmente atractiva de un gráfico de radar facilita una comprensión clara de los resultados, lo que permite a los responsables de la toma de decisiones identificar más eficazmente los puntos fuertes y las áreas en las que es necesario tomar acciones. ## El contexto importa EB Radar no se conforma con los datos recopilados. Sitúa los resultados del análisis en el contexto de toda la organización. Esto permite realizar una interpretación específica de los resultados a la luz de la estrategia general de la empresa, sus objetivos, cultura e industria. Además de la presentación visual de los hallazgos, EB Radar aporta un informe exhaustivo con la descripción del análisis, los resultados y la discusión de los mismos. Esto sirve como punto de partida para dar forma a estrategias y tácticas personalizadas. De esta forma, ayuda a establecer las prioridades correctas, conectando los puntos desde diferentes perspectivas, grupos y niveles de la organización. EB Radar garantiza que las acciones propuestas sean precisas, estén respaldadas por datos y se ajusten perfectamente a los objetivos y recursos de la organización. ## Una herramienta para todos Performante ha diseñado el EB Radar para prestar servicio a un amplio espectro de profesionales dentro de una compañía, reconociendo que la creación de una marca empleadora debe ser un esfuerzo colaborativo. Los directores y especialistas de employer branding, responsables de la elaboración y ejecución de estrategias de marca empleadora, pueden utilizar el EB Radar para perfeccionar su enfoque, identificar lagunas y crear campañas basadas en datos. Los equipos de People\&Culture pueden utilizar EB Radar para armonizar sus prácticas de contratación y gestión del talento con la marca empleadora de la organización, asegurando coherencia y resonancia. Los especialistas en adquisición de talentos involucrados en el reclutamiento de los mejores talentos pueden beneficiarse de los insights del EB Radar para atraer candidatos, utilizándolo como guía en campañas creativas de reclutamiento. Los informes visualmente atractivos del EB Radar pueden proporcionar a la alta dirección una visión global del estado de la marca empleadora de la organización, ayudándoles a tomar decisiones informadas con respecto a la asignación de recursos y la dirección estratégica. ## El camino a seguir En un contexto en el que la captación de talento y su retención constituyen una ventaja competitiva, el Radar EB de Performante se convierte en una herramienta que permite a las organizaciones tomar decisiones estratégicas con conocimiento de causa sobre sus iniciativas de employer branding, asegurándose de que llegan a los grupos de talento objetivo. Para aprovechar todo el potencial del EB Radar, las organizaciones deben considerar los siguientes pasos: 1. **Contactar a Performante**: Comunícate con Performante para discutir cómo el EB Radar puede adaptarse a las necesidades y objetivos específicos de tu compañía. 1. **Implementar las recomendaciones**: Toma acción sobre los insights y recomendaciones obtenidos con el EB Radar. Esto puede implicar trabajar en áreas específicas de la cultura empresarial, mejorar algunos elementos de la experiencia del candidato o del colaborador u optimizar la comunicación externa. 1. **Evaluaciones continuas**: Los esfuerzos de marca empleadora deben ser permanentes. Las empresas necesitan monitorear la efectividad de sus estrategias, adaptarse a las circunstancias cambiantes y mantener una ventaja competitiva en el mercado de talento. En conclusión, el Radar EB de Performante se ha creado para simplificar y estructurar el enfoque holístico de la marca empleadora. Al ofrecer una perspectiva de 360 grados y recomendaciones basadas en datos y contexto, así como una clara representación visual de los resultados, esta herramienta equipa a las empresas con lo necesario para destacar en el mercado del talento. Si eres un profesional de RRHH experimentado o un miembro del equipo ejecutivo, el EB Radar será tu brújula para navegar con éxito por la complejidad del employer branding. Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) #### [¿Qué significa flexibilidad en el trabajo?](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Mi breve historia sobre trabajar en el extranjero 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura ...](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Tina Toutounchi\ 14 jul 2021](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # #ExperienciaDelCandidato > Cómo evaluarías el contacto con el reclutador?” En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere ... 16 feb 2021\ Tina Toutounchi **Cómo evaluarías el contacto con el reclutador?”** En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere el término „la experiencia del candidato”. Para los que son nuevos en este tema — **es una experiencia del candidato que viene después de su contacto con tu compañía**, por ejemplo, después del proceso de reclutamiento que has coordinado. El alcance al que la experiencia del candidato es positiva o negativa depende de muchos factores, en los que no siempre podrás influir. Sin embargo, cómo hacer la mejor **impresión** sobre el candidato, contribuir al **50% del crecimiento de tu empresa** (lo que hicimos nosotros ) **y cuidar a la persona** que muy a menudo se encuentra en el momento difícil de su vida? **¿A pesar de haber rechazado al candidato**, aún puedes recibir el agradecimiento cordial de él por la motivación y la experiencia positiva durante el proceso? **¿A pesar del rechazo del candidato** que ha decidido elegir otra ruta profesional, puedes todavía recibir recomendaciones de sus compañeros con experiencia relevante que encajarían en la cultura de tu empresa? **SÍ!** Si quieres evaluar la experiencia del candidato en tu empresa e inspirarte por otras prácticas, te invito a que leas el caso de éxito que sigue: # ##Intro Para llegar a saber más sobre la experiencia del candidato hemos utilizado una herramienta común „las encuestas anónimas”. Las realizamos durante la segunda mitad del 2017. A pesar de que nos tomó mucho tiempo todo el proceso, decidimos prolongarlo antes, durante y después de la mudanza a nuestra nueva oficina. Comparar las respuestas fue muy importante para nosotros por que logramos nuevas obtener diferentes opiniones de nuestros candidatos en general. Después de haber realizado sólo unos cuantos procesos de reclutamiento por mes (en este momento tenemos 55 empleados), hemos conseguido las respuestas de nuestras encuestas anónimas de **82 candidatos**, esto quiere decir que un 37% de las personas recibieron la encuesta, y un 64% abrieron el enlace para responder un cuestionario enviado por correo después del proceso de reclutamiento. La encuesta fue recibida por todos los que pasaron la etapa de selección de los currículums y tuvieron una conversación con uno de nuestros reclutadores por teléfono o en la entrevista de trabajo. Los candidatos que tuvieron las reuniones con nosotros varias veces y llegaron a la última etapa del proceso de reclutamiento estaban más dispuestos a darnos el feedback y es por esto que el 38.8% de todas las respuestas eran de ellos. En resumen, 76.5% de los que respondieron no recibieron la oferta de trabajo de nosotros. # ##Encuesta ¿Qué es lo que hemos preguntado? Aparte de las preguntas generales, como sobre el puesto al que aplicaban los candidatos, también queríamos conseguir información relacionada con los elementos de todo el proceso. Los candidatos respondían preguntas relacionadas con **la calidad del anuncio de empleo, contacto con el reclutador, transparencia de la información proporcionada por nosotros y su impresión general: su interés en la compañía o su voluntad de recomendarnos a un amigo.** Gracias al conocimiento sobre el puesto al que aplicaba el candidato, pudimos también sacar las conclusiones específicas relacionadas con un proceso dado. Al final, el proceso de reclutamiento no siempre es el mismo — las tareas y los ejecutivos cambian. Así que en total, hemos tenido 15 puestos diferentes y tres etapas del proceso de reclutamiento: llamada telefónica, la primera entrevista y la entrevista final. # ##Resultados ¡Qué bonito es leer resultados positivos! El contacto con el reclutador ha sido muy bien evaluado. Esta parte ha tenido el nivel de > 95% sin tener en cuenta etapa, puesto u oferta de trabajo. Una de las conclusiones interesantes fue que la transparencia del anuncio de trabajo incrementaba junto con la etapa del proceso de reclutamiento. Eso nos ha mostrado la importancia de la exacta comunicación de las responsabilidades y requerimientos no sólo en el anuncio de trabajo, sino también durante la conversación por el teléfono y después durante la entrevista de trabajo. El proceso de reclutamiento causó buena impresión sobre los candidatos que han pasado por todas las etapas, sin embargo, obviamente los candidatos de la última etapa eran los que mostraron el mayor interés en la empresa. No obstante, este resultado difiere dependiendo del nivel del puesto de trabajo: candidatos que trabajan directamente en la industria de marketing digital nos han evaluado mejor. Esta es una información crucial para nosotros, ya que somos una organización joven en el proceso de desarrollo. ¡Por lo tanto, las opiniones positivas de la gente de la industria de marketing nos agradan mucho! Generalmente, el porcentaje promedio de los candidatos que tuvieron la experiencia positiva no ha sido por debajo de 77%, lo que nos hace sentir orgullosos pero también sabemos que hay cosas por mejorar. Por suerte, también tuvimos una pregunta abierta en el formulario, la que nos permitió recoger sugerencias muy interesantes y útiles de los candidatos. Por ejemplo, el conocimiento de idiomas extranjeros debería estar verificado varias veces, en diferentes etapas, en diferentes situaciones. # ##PorqueTanPositivo Si estás en la etapa de crear la estructura de tu proceso de reclutamiento y buscas buenas prácticas, espero que esta parte te pueda inspirar: 1. Después de haber aplicado a uno de los puestos en nuestra empresa, **todos los candidatos reciben el correo automático confirmando que su CV ha sido recibido.** 1. En la etapa de selección de currículums, los candidatos que, por diferentes razones, no han sido aceptados para las siguientes etapas, **reciben esta información por correo electrónico**. Usualmente, se incluye la razón de tal decisión (desde luego, en esta etapa _Application Tracking System_ apropiado y los requerimientos definidos claramente son muy útiles). 1. A los candidatos que pasan a la siguiente etapa y van a tener la llamada telefónica, se les informa de eso previamente por e-mail. En consecuencia, ya están **preparados para la conversación** (si no lo están eso también nos dice mucho sobre su motivación durante el proceso de reclutamiento). Desde luego, no siempre somos capaces de agendar la conversación por correo, por diferentes razones. 1. Los candidatos son tratados como **los partners en la entrevista** — no hacemos preguntas fuera del contexto. Claramente, hay preguntas que tenemos que hacer para entender en que situación esta la persona. No sobra decir, nunca olvides que hablas con una persona, no un chatbot. 1. **Feedback:** todos los candidatos están informados sobre el resultado de la entrevista después de este etapa. ATS (Application Tracking System) también es muy útil aquí. Desgraciadamente, el mensaje no siempre va a llegar al candidato (spam, mensajes borrados por casualidad). Así que recuerda sobre eso. ¿Intentamos proporcionar a los candidatos la experiencia más positiva relacionada con nuestra empresa/persona/proceso? ¡Definitivamente sí! Respetamos a las personas y cuidamos su experiencia positiva. ¿Podemos hacerlo mejor? Por supuesto, siempre hay cosas por aprender y mejorar. Es importante, recordar que en algún momento hemos estado en la misma situación que ellos. Por lo tanto, aparte de crear la imagen de la empresa, no nos olvidemos de crear empatía. ¿Y qué tal el proceso de reclutamiento en tu empresa? ¿Quizás tú también podrías sugerir algunas buenas prácticas del reclutamiento? Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) #### [¿Qué significa flexibilidad en el trabajo?](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Mi breve historia sobre trabajar en el extranjero 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura ...](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Tina Toutounchi\ 14 jul 2021](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # #ExperienciaDelCandidato > Cómo evaluarías el contacto con el reclutador?” En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere ... 16 feb 2021\ Tina Toutounchi **Cómo evaluarías el contacto con el reclutador?”** En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere el término „la experiencia del candidato”. Para los que son nuevos en este tema — **es una experiencia del candidato que viene después de su contacto con tu compañía**, por ejemplo, después del proceso de reclutamiento que has coordinado. El alcance al que la experiencia del candidato es positiva o negativa depende de muchos factores, en los que no siempre podrás influir. Sin embargo, cómo hacer la mejor **impresión** sobre el candidato, contribuir al **50% del crecimiento de tu empresa** (lo que hicimos nosotros ) **y cuidar a la persona** que muy a menudo se encuentra en el momento difícil de su vida? **¿A pesar de haber rechazado al candidato**, aún puedes recibir el agradecimiento cordial de él por la motivación y la experiencia positiva durante el proceso? **¿A pesar del rechazo del candidato** que ha decidido elegir otra ruta profesional, puedes todavía recibir recomendaciones de sus compañeros con experiencia relevante que encajarían en la cultura de tu empresa? **SÍ!** Si quieres evaluar la experiencia del candidato en tu empresa e inspirarte por otras prácticas, te invito a que leas el caso de éxito que sigue: # ##Intro Para llegar a saber más sobre la experiencia del candidato hemos utilizado una herramienta común „las encuestas anónimas”. Las realizamos durante la segunda mitad del 2017. A pesar de que nos tomó mucho tiempo todo el proceso, decidimos prolongarlo antes, durante y después de la mudanza a nuestra nueva oficina. Comparar las respuestas fue muy importante para nosotros por que logramos nuevas obtener diferentes opiniones de nuestros candidatos en general. Después de haber realizado sólo unos cuantos procesos de reclutamiento por mes (en este momento tenemos 55 empleados), hemos conseguido las respuestas de nuestras encuestas anónimas de **82 candidatos**, esto quiere decir que un 37% de las personas recibieron la encuesta, y un 64% abrieron el enlace para responder un cuestionario enviado por correo después del proceso de reclutamiento. La encuesta fue recibida por todos los que pasaron la etapa de selección de los currículums y tuvieron una conversación con uno de nuestros reclutadores por teléfono o en la entrevista de trabajo. Los candidatos que tuvieron las reuniones con nosotros varias veces y llegaron a la última etapa del proceso de reclutamiento estaban más dispuestos a darnos el feedback y es por esto que el 38.8% de todas las respuestas eran de ellos. En resumen, 76.5% de los que respondieron no recibieron la oferta de trabajo de nosotros. # ##Encuesta ¿Qué es lo que hemos preguntado? Aparte de las preguntas generales, como sobre el puesto al que aplicaban los candidatos, también queríamos conseguir información relacionada con los elementos de todo el proceso. Los candidatos respondían preguntas relacionadas con **la calidad del anuncio de empleo, contacto con el reclutador, transparencia de la información proporcionada por nosotros y su impresión general: su interés en la compañía o su voluntad de recomendarnos a un amigo.** Gracias al conocimiento sobre el puesto al que aplicaba el candidato, pudimos también sacar las conclusiones específicas relacionadas con un proceso dado. Al final, el proceso de reclutamiento no siempre es el mismo — las tareas y los ejecutivos cambian. Así que en total, hemos tenido 15 puestos diferentes y tres etapas del proceso de reclutamiento: llamada telefónica, la primera entrevista y la entrevista final. # ##Resultados ¡Qué bonito es leer resultados positivos! El contacto con el reclutador ha sido muy bien evaluado. Esta parte ha tenido el nivel de > 95% sin tener en cuenta etapa, puesto u oferta de trabajo. Una de las conclusiones interesantes fue que la transparencia del anuncio de trabajo incrementaba junto con la etapa del proceso de reclutamiento. Eso nos ha mostrado la importancia de la exacta comunicación de las responsabilidades y requerimientos no sólo en el anuncio de trabajo, sino también durante la conversación por el teléfono y después durante la entrevista de trabajo. El proceso de reclutamiento causó buena impresión sobre los candidatos que han pasado por todas las etapas, sin embargo, obviamente los candidatos de la última etapa eran los que mostraron el mayor interés en la empresa. No obstante, este resultado difiere dependiendo del nivel del puesto de trabajo: candidatos que trabajan directamente en la industria de marketing digital nos han evaluado mejor. Esta es una información crucial para nosotros, ya que somos una organización joven en el proceso de desarrollo. ¡Por lo tanto, las opiniones positivas de la gente de la industria de marketing nos agradan mucho! Generalmente, el porcentaje promedio de los candidatos que tuvieron la experiencia positiva no ha sido por debajo de 77%, lo que nos hace sentir orgullosos pero también sabemos que hay cosas por mejorar. Por suerte, también tuvimos una pregunta abierta en el formulario, la que nos permitió recoger sugerencias muy interesantes y útiles de los candidatos. Por ejemplo, el conocimiento de idiomas extranjeros debería estar verificado varias veces, en diferentes etapas, en diferentes situaciones. # ##PorqueTanPositivo Si estás en la etapa de crear la estructura de tu proceso de reclutamiento y buscas buenas prácticas, espero que esta parte te pueda inspirar: 1. Después de haber aplicado a uno de los puestos en nuestra empresa, **todos los candidatos reciben el correo automático confirmando que su CV ha sido recibido.** 1. En la etapa de selección de currículums, los candidatos que, por diferentes razones, no han sido aceptados para las siguientes etapas, **reciben esta información por correo electrónico**. Usualmente, se incluye la razón de tal decisión (desde luego, en esta etapa _Application Tracking System_ apropiado y los requerimientos definidos claramente son muy útiles). 1. A los candidatos que pasan a la siguiente etapa y van a tener la llamada telefónica, se les informa de eso previamente por e-mail. En consecuencia, ya están **preparados para la conversación** (si no lo están eso también nos dice mucho sobre su motivación durante el proceso de reclutamiento). Desde luego, no siempre somos capaces de agendar la conversación por correo, por diferentes razones. 1. Los candidatos son tratados como **los partners en la entrevista** — no hacemos preguntas fuera del contexto. Claramente, hay preguntas que tenemos que hacer para entender en que situación esta la persona. No sobra decir, nunca olvides que hablas con una persona, no un chatbot. 1. **Feedback:** todos los candidatos están informados sobre el resultado de la entrevista después de este etapa. ATS (Application Tracking System) también es muy útil aquí. Desgraciadamente, el mensaje no siempre va a llegar al candidato (spam, mensajes borrados por casualidad). Así que recuerda sobre eso. ¿Intentamos proporcionar a los candidatos la experiencia más positiva relacionada con nuestra empresa/persona/proceso? ¡Definitivamente sí! Respetamos a las personas y cuidamos su experiencia positiva. ¿Podemos hacerlo mejor? Por supuesto, siempre hay cosas por aprender y mejorar. Es importante, recordar que en algún momento hemos estado en la misma situación que ellos. Por lo tanto, aparte de crear la imagen de la empresa, no nos olvidemos de crear empatía. ¿Y qué tal el proceso de reclutamiento en tu empresa? ¿Quizás tú también podrías sugerir algunas buenas prácticas del reclutamiento? Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) #### [¿Qué significa flexibilidad en el trabajo?](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Mi breve historia sobre trabajar en el extranjero 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura ...](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Tina Toutounchi\ 14 jul 2021](/es/blog/que-significa-flexibilidad-en-el-trabajo/) [Leer más](/es/blog/que-significa-flexibilidad-en-el-trabajo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # El impacto del COVID-19 en la transformación digital en Colombia: ¿se transformaron los negocios o sus colaboradores? > Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad” ... 1 jul 2021\ Daniela Rueda **Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad”. Y es que, nos guste o no, esta frase llegó para quedarse. Es verdad que la crisis sanitaria ocasionada por el COVID-19 nos obligó a todos a cambiar hábitos en diferentes contextos de nuestra cotidianidad, forzándonos a encontrar nuevas formas de trabajar, de interactuar con el mundo y de satisfacer nuestras necesidades.** Pero ¿qué tienen en común todas las actividades que antes parecían tan usuales y que repentinamente cambiaron nuestro día a día? ¡Que todas ellas siguieron siendo posibles gracias al mundo digital! La forma en que las personas de todos los continentes interactúan con sus seres queridos, compañeros y clientes tuvo que cambiar. Las reuniones presenciales y eventos que iban acompañados de algún tipo de contacto físico migraron a espacios virtuales, que permitían mantener la interacción social, pero ahora a través de una pantalla. **La transformación del comercio** El mundo profesional no salió intacto mientras la vida de las personas se transformaba. Como era de suponerse, el impacto en el comportamiento de la gente o, en otras palabras, de los consumidores, obligaría a las empresas a adaptarse a nuevos modelos de demanda. Uno de los ejemplos más visibles se pudo notar en la forma en que la nueva exigencia de obtener productos de primera necesidad sin salir de casa empujó a los establecimientos a adaptar sus servicios de comercio electrónico y entrega a domicilio. Lo que antes era simplemente una opción de comodidad para las personas, se había convertido en un hecho forzado en pro de la seguridad mundial. Y, así, lo que para muchas empresas solo era un plan para el futuro, pasó a la primera casilla de la lista de prioridades y avanzó a pasos agigantados para lograr la supervivencia del negocio. Las empresas que ya estaban digitalizadas también potenciaron sus negocios por medio del comercio electrónico, logrando incrementar sus ventas y aumentar así sus ingresos durante esta coyuntura sanitaria. Según el informe del “Comportamiento del e-commerce en Colombia durante el 2020”, realizado por la Cámara Colombiana de Comercio Electrónico, entre los meses de abril y julio, las ventas en línea crecieron un 65,7%. Es así como durante el año pasado, se generó un crecimiento importante de las transacciones realizadas por medio de canales virtuales. Incluso, a pesar de la reapertura gradual de los comercios físicos, la transición hacia la digitalización es irreversible; los hábitos y comportamientos de compra de los consumidores colombianos sencillamente cambiaron. Así como los anteriores que son a penas ejemplos, es seguro decir que las empresas de todos los sectores se vieron en la necesidad de volcar sus estrategias de negocio y encaminarlas hacia modelos digitales para lograr mantener su posición en el mercado. Cada día, más y más usuarios utilizaban sus dispositivos móviles y computadoras para acceder a productos y servicios debido al cierre obligado de los establecimientos de comercio. ¿Cuáles fueron entonces, los principales retos que está demandando la transformación digital que trajo el COVID-19?: - **Toma de decisiones a tiempo:** se requiere tomar decisiones de cambio, contundentes y a tiempo, conllevando compromisos importantes aún en medio de la incertidumbre de lo que depara la pos-pandemia. Según un artículo realizado por la firma McKinsey Digital, más del 70% de los programas fallan en gran medida por no haber tomado decisiones a tiempo. Entre ellas, la definición de quién liderará los esfuerzos enfocados a la transformación, dónde posicionar la empresa dentro del ecosistema digital, qué hacer para reaccionar rápidamente ante los cambios del mercado y la demanda de los clientes y cuántos fondos designar para esta tarea específica. - **Disruptores en la transformación digital de las organizaciones**: muchas empresas de diversos sectores serán transformadas por disruptores provenientes de una industria distinta a la que están acostumbrados a competir y su vigencia en el mercado dependerá, en gran parte, a cómo respondan y se adapten a ellas. Un ejemplo de ello es el caso del sector bancario y Rappi. Esta última, empezó a aprovechar la data recolectada de todos sus usuarios, para llevar el negocio más allá. Bajo ese contexto lanzó su producto RappiPay, una tarjeta de débito digital que permite a los usuarios hacer diversas transacciones dentro y fuera de la plataforma, alcanzando, según la revista Portafolio, 730.000 clientes y 20 millones de transacciones en el último año, lo cual la llevó a competir directamente con las diferentes entidades bancarias de Colombia. Y es que estas últimas sencillamente no esperaban un competidor tan fuerte proveniente de una industria distinta. Las organizaciones deben estar preparadas para competir con estos disruptores digitales que vienen a revolucionar el mercado. - **Aprendizaje y cambio:** el escenario de cambio ahora es normal y constante. Aprender cosas nuevas amplía la zona de confort para mantenerse vigente en el mercado laboral y, teniendo en cuenta que la transformación digital ha traído consigo cambios inevitables, se ha vuelto una necesidad adaptarse a ella. Como podemos observar, la aceleración de esta transformación digital ha venido representando retos importantes para las organizaciones, afectando significativamente al comercio y la forma como este debe responder y adaptarse a las nuevas necesidades de sus consumidores en pro de mantenerse vigentes en el mercado. Pero el impacto de estos nuevos retos no llegó solo a los modelos de negocio, sino que también afectó la cultura organizacional en gran manera. **El impacto en la cultura organizacional** Junto a los cambios impulsados por el COVID-19 para las personas en general y para los modelos comerciales, vinieron retos para los que muchas empresas no estaban preparadas. Quienes no tenían implementado el teletrabajo, se vieron repentinamente obligadas a trabajar desde casa y adaptar los nuevos puestos de trabajo de sus colaboradores desde sus hogares. El factor “confianza” pasó a tener un rol determinante, debido que las organizaciones que no tenían contemplados estos modelos antes de la pandemia tuvieron que adoptar una nueva cultura remota de trabajo rápidamente y enfocarse más en resultados y en el buen manejo del tiempo por parte de sus empleados. Esta transformación en la cultura del trabajo no fue fácil para la mayoría, pero trajo consigo muchas sorpresas positivas, ya que se descubrió el verdadero significado del sentido de pertenencia, responsabilidad y compromiso por parte de los integrantes de las compañías. Según el estudio “Penetración del Teletrabajo en Empresas Colombianas”, respecto a 122 mil tele-trabajadores que se reportaban en el año 2018, esta cifra ha tenido un crecimiento de más del 400% para el año 2021, lo cual evidencia el cambio de la cultura organizacional de las empresas. El cambio en los hábitos laborales tradicionales también ha dejado como consecuencia un giro en cuanto a lo que las preferencias de los trabajadores se refieren. Esto lo demuestra un estudio realizado por las firmas Citrix y Onepoll en el año 2021, el cual arrojó como resultado que el 43% de los colombianos manifiestan su deseo de seguir trabajando desde casa o, al menos, bajo una modalidad híbrida. Del mismo modo, el 68% de las compañías encuestadas estarían dispuestas a continuar con dicha modalidad. Es indiscutible que la pandemia ocasionada en consecuencia al COVID-19 revolucionó la vida de personas, lo que ocasionó un cambio en modelos de negocio, y a su vez, generó una transición en la cultura interna de la mayoría de las empresas. Todo esto, impulsado por la transformación digital. Pero también es cierto que hemos comprobado que la tecnología nos facilita la adaptabilidad a este tipo de procesos disruptivos y así es como se crean importantes oportunidades a considerar. El surgimiento de nuevos negocios, la apertura a nuevos mercados y el cambio en los hábitos de trabajo, son solo algunos ejemplos de nuestra capacidad de adaptarnos a entornos dinámicos. Estos retos que enfrentamos durante la pandemia solo evidenciaron que estamos preparados para un futuro cada vez más digitalizado. Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) #### [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ...](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Tina Toutounchi\ 21 may 2021](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding en Colombia: resumen y tendencias con base en People First 2022 > Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que... 26 oct 2022\ Tina Toutounchi ## Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que la segunda edición de la competencia People First se llevó a cabo recientemente. ¡Y podemos decir que fue aún más emocionante de lo que esperábamos! Se trata de un concurso dirigido a las empresas y, más concretamente, a los departamentos encargados de construir su imagen como empleadores. Ellos presentaron sus proyectos dirigidos a colaboradores o candidatos, mostraron sus desafíos, proyectos, ejecuciones y resultados y participaron para ganar premios increíbles. **Este año, nos enfocamos en proyectos de varias categorías:** - Campañas internas o externas de imagen o reclutamiento dirigidas a los colaboradores actuales. - Actividades online u offline dirigidas a la experiencia del candidato o colaboradores. Por ejemplo, actividades de RSE que involucraran a los colaboradores. - Proyectos para la fidelización y cuidado de los colaboradores. - Programas estudiantiles. - Videos de imagen para reclutamiento. Los mejores proyectos también tuvieron la oportunidad de recibir el sello “[Empresa People First](https://peoplefirst.performante.com/)” como muestra de su innovación en la industria de marca empleadora en Latinoamérica. Si encuentran una empresa con esta insignia, ¡significa que participó en [nuestro](https://performante.com/es/) concurso y tiene iniciativas enfocadas hacia el talento! En la segunda edición de [People First](https://peoplefirst.performante.com/), recibimos más de 40 proyectos de 29 empresas: desde compañías locales pequeñas, hasta internacionales de mayor tamaño, algunas que emplean equipo obrero y otras que buscan personal de oficinas. Empresas de varias industrias, mercados, lugares, proporciones, etc. **¿Qué podemos decir sobre el Employer Branding en el mercado colombiano?** ¡A continuación les muestro tres tendencias de [EB en Colombia](https://performante.com/es/) según los proyectos que recibimos este año! 1. **Las empresas están realizando más proyectos, cada vez más ambiciosos, pensando en el talento.** Involucran a varios departamentos y están dirigidos no solo a los candidatos, sino que, en gran medida, incluyen actividades que cuidan a los empleados actuales. 1. **Hay un gran enfoque en proyectos de RSE.** Las empresas construyen su imagen sobre temas de bienestar social e involucran a los empleados en sus actividades. Es una gran dirección para posicionarse con una imagen humana, pero también para fidelizar a las personas que se preocupan por este tipo de valores. **3. En consecuencia, muchas empresas muestran una tendencia a construir su imagen de empleador basada en valores prosociales**: apoyo a las minorías, comunidades en desarrollo, niños, diversidad e inclusión, etc. Mira el resumen del proyecto que ganó este año. Una vez más, ¡muchas felicidades [Siigo](https://www.siigo.com/)! ¿Qué debe optimizarse y cuáles son las áreas de oportunidad para las empresas de LATAM que desean presentar una [marca de empleador](https://performante.com/es/) de clase mundial? 1. **Basar los proyectos en datos e investigaciones.** Durante muchos años se ha hablado de acciones basadas en People Analytics y esto no es por nada. Para que el propósito y el efecto de nuestros proyectos sean acordes con los esfuerzos que hacemos y el tiempo y el dinero invertidos, ¡debemos comenzar con una buena investigación y análisis de datos! 1. **Basar la comunicación en la propuesta de valor y en una estrategia de EB.** Muchas empresas envían a los empleados y candidatos varios mensajes a la vez. Los proyectos suelen ser a largo plazo, pero no son el resultado de una estrategia coherente hecha para perdurar en el tiempo. 1. **Utilizar todo el potencial de nuestras ideas y proyectos.** Es importante pensar en la comunicación interna y externa al mismo tiempo y aprovechar todos los puntos de contacto posibles con el público objetivo. Actualmente, las relaciones públicas no se suelen usar para promover EB y es una excelente manera de comunicarse con los candidatos. ## La tercera edición de People First se llevará el próximo año. ¿Serán diferentes nuestras conclusiones? ¿Las tendencias se mantendrán o cambiarán? Pase lo que pase en 2023, esperamos que sea un año igualmente ambicioso en el que trabajar en datos y estrategia sea una parte integral de los proyectos de [Employer Branding.](https://performante.com/es/) **¡Sigamos trabajando para beneficiar al talento!** Artículos Relacionados [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) #### [#ExperienciaDelCandidato](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Cómo evaluarías el contacto con el reclutador?” En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere ...](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Tina Toutounchi\ 16 feb 2021](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding en Colombia > Caso práctico del concurso People First, por Performante 28 nov 2022\ Julianne Britton de Jedraszak **Caso práctico del concurso People First, por Performante** **En octubre de 2022, la agencia de marketing digital Performante realizó People First, el concurso de marca empleadora en Colombia, por segunda vez. Este es un concurso que premia a las empresas por sus actividades o proyectos dedicados a la atracción, fidelización y cuidado del talento. El mismo nació a partir de la necesidad de promover Employer Branding en el mercado colombiano, siendo este un término que, en comparación al mercado europeo, es aún bastante nuevo. Pero lo mismo no es exactamente cierto en cuanto a la parte práctica: ¡resulta que varias empresas colombianas ya practican iniciativas relacionadas con la marca empleadora!** Al tener presencia internacional, Performante tiene el privilegio de notar el contraste entre el mercado europeo y latinoamericano. A partir de esto, surge la idea de crear un proyecto que eduque y genere oportunidades de reconocimiento a las empresas que cuentan con iniciativas dedicadas al talento. Consecuentemente, se crea People First, ¡el primer concurso y evento gratuito de Employer Branding en Colombia! **HACIENDO QUE SUCEDA** **Reto** - Esta idea innovadora debía enfrentarse al reto de que el término Employer Branding, o marca empleadora, no es muy conocido en Colombia. **Soluciones** - Diseñamos nuestras campañas y publicaciones en redes sociales de tal manera que transmitiesen ejemplos simples y precisos de marca empleadora para llegar a esas compañías que realizan actividades de marca empleadora, e inspirar a aquellas que no. - Realizamos múltiples reuniones introductorias en línea donde respondimos instantáneamente a las preguntas de los participantes potenciales, dejando poco lugar a dudas y mayor motivación a decirle sí a People First. - Nuestros expertos elaboraron un e-book con el tema “lo que debes saber para atraer y retener al talento adecuado.” El cual fue adjuntado al correo electrónico que diseñamos con toda la información relevante a la participación. Imagen de campaña **LA EJECUCIÓN DEL EVENTO** Para llevar cumplir las metas establecidas, lanzamos campañas en tres distintas plataformas de redes sociales, desarrollamos una [**página web**](https://peoplefirst.performante.com/), nos acercamos a numerosos contactos fríos para mayor alcance, planeamos la logística del evento y elaboramos actividades atractivas para nuestro público objetivo. [People First landing page](https://peoplefirst.performante.com/) En cuanto a la selección de nuestros socios y jurados, nos enfocamos en empresas relacionadas con la industria y que, por ende, conocen bien los temas de Recursos Humanos y Employer Branding. En esta edición, contamos con el apoyo de [Hunty](https://hunty.com/), [Buk](https://info.buk.co/agenda-una-reunion?utm_term=sistema%20de%20recursos%20humanos\&utm_campaign=search-aon-softwarerrhh-broad\&utm_source=adwords\&utm_medium=ppc\&hsa_acc=7629316382\&hsa_cam=14826256514\&hsa_grp=143300363888\&hsa_ad=603473780079\&hsa_src=g\&hsa_tgt=kwd-126983556\&hsa_kw=sistema%20de%20recursos%20humanos\&hsa_mt=b\&hsa_net=adwords\&hsa_ver=3\&gclid=Cj0KCQjwqoibBhDUARIsAH2OpWjQscz5Xn1J7w34zDAwOPFSQbCwyE4xQEQhGkypP0p-IAHAqUIWZ_kaAtLjEALw_wcB), [LaHaus](https://www.lahaus.com/), [Porvenir](https://www.porvenir.com.co/), [OnTop](https://www.getontop.com/), y [Momentu](https://www.google.com/aclk?sa=l\&ai=DChcSEwjJhpyDl4_7AhUF37IKHTHFC0IYABAAGgJscg\&sig=AOD64_3WqgytnMEp_O9PU2qWyYFogEtVpQ\&q\&adurl\&ved=2ahUKEwiT9pODl4_7AhURCBAIHTvTBgwQ0Qx6BAgKEAE). Ellos colaboraron como jurados, panelistas e incluso aportaron premios para los ganadores y regalos para los participantes que asistieron en vivo. **PROCESO DE PARTICIPACIÓN** El proceso de participación fue fácil y accesible para todos: - Elegir al menos una actividad o proyecto dedicado al talento realizado por la empresa - Definir su categoría (campaña de reclutamiento, videos de imagen, etc.) - Llenar la plantilla de postulación (presentación) - Emitir la postulación para el proceso de evaluación, ¡y listo! Entendiendo que todas las empresas tienen desafíos y lo que las diferencia es el enfoque que adoptan para disiparlos, el propósito de este proceso de participación fue diseñado para que el jurado pudiera notar qué reto se encontró en el ambiente laboral, cómo se abordó, y que resultados obtuvieron. **RESULTADOS SATISFACTORIOS** Como resultado, se obtuvo un alcance alto, con **más de 60 empresas registradas al concurso, 29 concursantes oficiales y 35 presentaciones participantes.** Además, **¡fueron casi 300 personas registradas para asistir al evento!** Muchas de las empresas registradas al concurso son altamente reconocidas, entre ellas: Scotiabank, P\&G, PayU y Credicorp. Fue el mismo caso entre los enlistados para asistir al evento ya que contamos con compañías como KPMG, Bancolombia, Wunderman Thompson y Banco Santander. Definitivamente se superaron expectativas en cuanto a la cantidad de registros y propósito principal: lograr una mayor concientización de Employer Branding en Colombia. Organizar un concurso puede ser bastante complejo, en especial cuando se realiza en un mercado donde el tema es poco conocido. Por eso, desde el principio, el objetivo fue comunicar claramente de qué se trata People First y qué iniciativas eran aplicables para participar. Los registros y las postulaciones fueron entonces prueba de que el mensaje fue correctamente emitido y entregado. No fue tarea simple; sin embargo, gracias al esfuerzo en campañas, reuniones virtuales y embajadores de nuestra marca, **logramos concientizar un poco más al mercado y darles a las empresas un merecido reconocimiento por sus prácticas de marca empleadora.** Prueba de ellos fue el alcance de nuestras campañas y publicaciones en redes sociales: - Casi 5,000 impresiones - Más de 30 publicaciones relacionadas con People First - Esto sin dejar atrás la cantidad de empresas y sus colaboradores, que, aún a después de casi dos semanas del concurso, siguieron compartiendo su experiencia #PeopleFirst en sus perfiles de LinkedIn. - Todos estos números fueron orgánicos: **¡nuestro LinkedIn alcanzó un máximo récord!** **PREMIACIONES** Este año, los participantes compitieron por un video de imagen, una consultoría de marca empleadora y un taller para ejecutar su estrategia de Employer Branding efectivamente. **Los ganadores de esta edición fueron: Siigo, Ubits y Gerdau Diaco, respectivamente.** Su trabajo se llevó a cabo muy profesionalmente y sus proyectos marcaron muchas de las casillas de nuestro jurado. ¡Enhorabuena! **SELLO EMPRESA PEOPLE FIRST** Otro aspecto muy importante en esta edición de People First, es que este año integramos el sello ‘EMPRESA PEOPLE FIRST’ que se extendió a todas las compañías con prácticas sobresalientes dedicadas al talento. Esta idea nació a partir de la escasez de prácticas y de la familiarización con la marca empleadora en Colombia y nuestras ganas de premiar a todas estas empresas que están haciendo un gran trabajo. **CONCLUSIÓN** Para ser el segundo año que se realiza este proyecto, cabe destacar que la cantidad de registros al concurso y al evento, el alcance logrado en nuestras redes sociales y la notable compresión del término Employer Branding y sus prácticas realmente han marcado un gran paso para las ediciones futuras. Si tu empresa está realizando iniciativas de Employer Branding y están viendo resultados positivos, mantente atento … **¡Los estaremos esperamos en las ediciones futuras de People First!** Para más información acerca del concurso, [haz clic aquí.](https://medium.com/performante/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022-44513cd9fe35?source=collection_home---4------0-----------------------) Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) #### [20 conceptos de marca empleadora para impulsar tus primeros pasos en este campo](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes...](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Julianne Britton de Jedraszak\ 16 ago 2022](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding - ¿una tendencia fugaz o una necesidad de la actualidad? > Esta cosa mágica llamada marca empleadora, o Employer Branding en inglés, permite a las empresas atraer talento, reducir los costos de... 13 jul 2022\ Monika Siara-Bramora Esta cosa mágica llamada marca empleadora, o Employer Branding en inglés, permite a las empresas atraer talento, reducir los costos de rotación, aumentar la visibilidad de una organización en el mercado laboral y reclutar de forma más cualitativa. Pero eso no es todo. Todos sabemos que los números no mienten y las estadísticas nos pueden decir mucho sobre este tema: ¿Por qué vale la pena invertir en actividades de marca empleadora? ¿Son cruciales en un mercado laboral en constante transformación? **Primero: las cifras no mienten**. Comencemos con lo que no se puede discutir: las estadísticas. Actualmente, el 72% de los líderes de reclutamiento en todo el mundo están de acuerdo en que la imagen de una empresa como empleador afecta significativamente la contratación y el éxito de una organización ([fuente](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). **¿Por qué?** Las organizaciones en fase de crecimiento necesitan atraer empleados nuevos y ambiciosos para distribuir hábilmente el creciente número de tareas y responsabilidades, conquistar nuevos mercados, ganar nuevos clientes y, lo más importante, cumplir con las obligaciones existentes. Una estrategia de marca empleadora hábilmente adaptada nos permite reducir los costos de empleo en un 50% ([fuente](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)), aumentar el número de solicitudes relevantes en un 50% y reducir el tiempo de contratación hasta la mitad ([fuente](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). No nos olvidemos de los empleados que ya tenemos — gracias a ellos, las organizaciones pueden sentir estabilidad en la transferencia de conocimiento y proyectos continuos. El Employer Branding nos permite reducir la rotación de empleados hasta en un 28%. Eso es bastante, ¿verdad? Especialmente teniendo en cuenta que el mercado laboral está luchando con la tendencia de la Gran Renuncia: más del 40% de los empleados están abiertos a cambiar de trabajo ([fuente).](https://www.cnbc.com/2022/03/22/great-resignation-continues-as-44percent-of-workers-seek-a-new-job.html) La necesidad simultánea de aumentar el número de empleados en las organizaciones podría llevar a un punto en el que haya menos trabajadores calificados que empleos. **Segundo: mercado laboral en crecimiento = más competencia de reclutamiento** El crecimiento es la fuerza motriz del mercado laboral. Afecta tanto a las organizaciones que, siguiendo sus objetivos de negocio, desarrollan sus estructuras, expanden sus actividades y conquistan nuevos mercados, como al talento cuyas aspiraciones están creciendo y que desea adquirir nuevas habilidades. En el caso del talento, el crecimiento les garantizará una posición bien establecida en este mundo que cambia rápidamente y un sentido de realización profesional. El mercado laboral actual nos permite desear y alcanzar más logros, más rápido. La experiencia del COVID-19 ha abierto el mercado laboral, permitiéndonos realizar nuestras tareas de forma remota, a menudo desde cualquier lugar. La competencia de reclutamiento en la realidad actual, conectada no solo por carreteras y puentes, sino también por Internet, es global. La globalidad de la competencia hace que los reclutadores de hoy en día parezcan vendedores que presentan ofertas de trabajo al mejor talento. Después de todo, desde hace mucho tiempo ya, no hablamos simplemente de reclutamiento, sino de marketing de reclutamiento, cuyas herramientas han sido proporcionadas por … ¡el mismo marketing! Cualquier vendedor experimentado sabe que, para hacer una venta exitosa, necesita un gran producto o servicio. Y lo mismo ocurre con el reclutamiento, pero necesitamos entender que, en este caso, reemplazamos el producto por una combinación de la oferta, los valores, beneficios y propuesta de valor del empleador (EVP por sus siglas en inglés) únicos de la marca. **Tercero: satisfacción y verdad** La base de un hábil diseño de la estrategia de Employer Branding es la verdad: utilizamos datos que no mienten. Las organizaciones que construyen su EVP o valores sobre declaraciones inventadas y eslóganes trillados no crearán una relación valiosa y a largo plazo con el talento. Y debe quedarnos claro que las promesas vacías traen problemas: pueden resultar en que los empleados renuncien o se les pague por encima de los estándares del mercado para mantenerlos dentro de la organización. También es importante tomar en cuenta que el 52% de los candidatos quiere obtener más información sobre el empleador: primero buscan información en los sitios web de la empresa y luego, en las redes sociales de la organización ([fuente](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Entonces, ¿cómo se comunica información valiosa a los candidatos? Quienes buscan trabajo confían en los empleados de las organizaciones hasta 3 veces más que en la propia empresa cuando se trata de obtener información creíble sobre cómo es trabajar para la organización. La marca empleadora no es algo que suceda en pocos días. Es un proceso a largo plazo que consiste en encuestas, estadísticas, análisis y atención constante a la satisfacción de los empleados. Los empleados satisfechos pueden querer compartir lo que es trabajar en una organización; a menudo, todo lo que necesitas hacer es preguntarles. **Lo más importante:** ¿El mercado laboral actual necesita estrategias efectivas de Employer Branding? Teniendo en cuenta la competencia global y el desarrollo constante, podemos concluir que el mercado laboral actual no puede funcionar plenamente sin estrategias efectivas de marca empleadora basadas en la verdad, la satisfacción y los objetivos comerciales de la organización. Las marcas de empleadores no desarrolladas, incluso aquellas que se desarrollan fuertemente, contrastan con las organizaciones que construyen su imagen de una manera reflexiva y holística, tanto desde adentro como desde afuera. **¿Qué les espera a las organizaciones que no piensan en el Employer Branding? Puede que sobrevivan, pero ¿podrán atraer empleados que les ayuden a alcanzar sus objetivos empresariales? En el campo del reclutamiento y la satisfacción, los mejores ganarán.** Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) #### [Millennials — ¿Quiénes son, qué quieren de un empleador y qué contenido les hace voltear a ver?](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [No existe un enfoque único para el Employer Branding. Siempre debe abordarse en función del contexto o de los insights, por ejemplo, el...](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Monika Siara-Bramora\ 15 dic 2022](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Leer más](/es/blog/millennials-quienes-son-que-quieren-de-un-empleador-y-que-contenido-les-hace-voltear-a-ver/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) #### [20 conceptos de marca empleadora para impulsar tus primeros pasos en este campo](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes...](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Julianne Britton de Jedraszak\ 16 ago 2022](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Encuentra, retén y desarrolla al talento tecnológico: aprende cómo mantenerlos motivados.. > Comprender qué motiva al talento tecnológico siempre es un desafío porque nunca podemos generalizar. Comencemos con algunos datos ... 31 ene 2023\ Manuela Cortés Forero Comprender qué motiva al talento tecnológico siempre es un desafío porque nunca podemos generalizar. Comencemos con algunos datos: 8 de cada 10 candidatos no están buscando trabajo activamente, pero están interesados en ver ofertas de trabajo. El 70% de los candidatos escuchan referencias de ofertas de trabajo de sus colegas y menos del 40% las encuentran en las redes sociales. Hemos identificado un conjunto de motivaciones que pueden ayudarte a ganar la batalla que estamos librando actualmente para reclutar estos perfiles. **1. Quieren ser encontrados de una manera creativa y diferente.** Tenemos que ser proactivos para llegar a ellos a través de canales no tradicionales. Eventos, cumbres y hackathons, portales con juegos que juegan con frecuencia y YouTubers favoritos con los que pasan su tiempo libre son clave para llegar a esta audiencia. Sin embargo, las recomendaciones de colega a colega son un gran recurso que no debemos pasar por alto. **2. Quieren procesos rápidos y sencillos.** Muchos candidatos potenciales deciden no considerar una empresa si esta tiene un proceso de reclutamiento largo y lento. Asegúrate de que sean atendidos antes, durante y después de su viaje como candidato. **3. Quieren decisiones rápidas.** Haz una entrevista corta y dirigida a identificar las habilidades técnicas del candidato. Después de esto, todo debería fluir y suceder en el tiempo mínimo. La toma de decisiones, la incorporación y la retroalimentación deben ser lo más instantáneas posible. **4. Quieren hablar con otros como ellos.** Los perfiles tech quieren conocer a otros con los que hablan el mismo idioma y que entienden lo que van a hacer. Es crucial involucrar a los desarrolladores del equipo durante esta etapa. **5. Quieren trabajar con líderes competentes.** Asegúrate de tener líderes que identifiquen las habilidades potenciales en su fuerza laboral: serán imanes para el talento. Estas personas son responsables de desarrollar un buen rendimiento, generar compromiso e impulsar la retención. **6. Quieren sentir que su trabajo es valorado.** Tan simple como esto: 1 de cada 2 empleados que no se sienten valorados por su jefe, planean buscar otro trabajo el próximo año. **7. Quieren crecer. Siempre. Incluso si son personas mayores.** El talento tecnológico quiere la certeza de trabajar en diferentes tecnologías que les permitan ampliar sus conocimientos y estar a la vanguardia del progreso tecnológico. Sobre todo, es importante que desde el principio, la empresa aclare cómo desarrollarán las habilidades e intereses del empleado. Debemos recordar que el crecimiento no siempre tiene que ser vertical. También puede ser horizontal, dependiendo del empleado y de las necesidades de la empresa. - Un programa de aprendizaje estructurado, donde se cultivan habilidades blandas y duras, ayudará a construir un verdadero “equipo de ensueño”. **8. Quieren la mejor tecnología y herramientas.** Las posiciones operativas para tareas repetitivas son cada vez más dinámicas. Y estos perfiles no son una excepción. Los desarrolladores quieren expandir sus prácticas a hacer algo más allá del lanzamiento de nuevas funciones. Quieren ser incluidos en proyectos diversos, y experimentar con nuevos códigos y lenguajes que les permitan innovar en su trabajo. **9. Quieren ver el efecto/impacto de su código.** Las personas que entienden que su trabajo tiene un propósito más allá de sus entregas diarias, tienden a estar más comprometidas. Y esta es una característica importante entre estos candidatos. Quieren más que un título elegante y un salario competitivo. Necesitan sentir que su trabajo tiene un significado y propósito. **10. Quieren flexibilidad. Y esto ya no es negociable.** Un trabajo híbrido no es suficiente. Quieren trabajar remotamente porque son verdaderos nómadas digitales. Les gusta trabajar en diferentes lugares, sin horarios preestablecidos y en diferentes zonas horarias. Dado que la modalidad del trabajo es la pregunta más frecuente que hacen los candidatos tecnológicos, las empresas que no están preparadas para ello lo encontrarán cada vez más difícil. **11. Quieren un entorno diverso.** Cuando piden diversidad, no se trata solo de diferencias demográficas y sociológicas, sino de la variedad de personas que trabajan en diferentes modalidades. Quieren saber que también disfrutarán de los mismos beneficios que los que trabajan en otros lugares. 9 de cada 10 candidatos tecnológicos preguntan qué hace la empresa con respecto a la diversidad y la inclusión. **12. Quieren un equilibrio entre el trabajo y la vida.** El 69% de los millennials (casi todos los adultos mayores de tecnología que ahora tienen hijos y familias) buscan un equilibrio entre el trabajo y la vida personal. Un jefe que llama por la noche o un coordinador que espera disponibilidad durante el fin de semana probablemente hará que los más expertos busquen otro trabajo. **13. Y, por supuesto: quieren un buen salario.** Esta es la única constante en todos los perfiles. Una de las principales razones por las que las personas dejan sus trabajos es la insatisfacción con su salario. Por lo tanto, asegurémonos de mantenernos al día con lo que ofrece el mercado. Sabemos que no siempre podrás pagar el salario más alto. Aún así, debes verificar los rangos constantemente, especialmente con el impacto que la globalización ha tenido en las planillas. Además, ten en cuenta que no se trata solo de establecer un estándar que sea lo suficientemente bueno para las personas nuevas, sino también de nunca olvidar a las personas con más antigüedad en la empresa. Ten en cuenta las motivaciones del talento para desarrollar propuestas de valor más precisas y atractivas para tu público objetivo. — ¡Te invito a que los valides tú mismo! Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) #### [Tres herramientas filosóficas que te ayudarán a manejar situaciones cotidianas](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Acercarse a la filosofía es una actividad que requiere análisis, pensamiento constante y el cuestionamiento de todo lo que experimentamos...](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Manuela Cortés Forero\ 30 mar 2022](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) [Leer más](/es/blog/tres-herramientas-filosoficas-que-te-ayudaran-a-manejar-situaciones-cotidianas/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # La estrategia de contenidos, la mejor aliada para un reclutamiento ganador > Cuando una empresa publica una vacante, una de sus expectativas es recibir los currículos de los perfiles adecuados para invitarlos a un proceso de selección ... 23 sept 2019\ Monica Forero Cuando una empresa publica una vacante, una de sus expectativas es recibir los currículos de los perfiles adecuados para invitarlos a un proceso de selección.\ Para cautivar y atraer a los perfiles idóneos, es importante crear toda una estrategia que nos ayude cumplir con nuestro objetivo, en este caso contratar a las personas adecuadas para la empresa. Hemos asimilado que el marketing se hace exclusivamente para atraer a clientes potenciales, para ofrecer nuestros productos y servicios. Pero ¿qué hay de promocionar nuestra empresa cómo un partner aliado para crecer personal y profesionalmente? Diseñar todo un plan de acción, enfocado a un marketing de contenidos e implementar estrategias de comunicación para posicionar nuestra marca como un lugar ideal para trabajar, ayuda a crear una buena reputación y atraer a los mejores talentos. **Marketing, recursos humanos y relaciones públicas, la triada perfecta** Si estabas pensando que la unión de estas tres áreas son el match perfecto para un resultado diferente y eficaz ¡estás en lo correcto! El objetivo de este trío, es diseñar toda la estrategia de contenidos, que nos ayudará a obtener las hojas de vida que realmente cumplan con los perfiles de las vacantes abiertas. La estrategia de contenido, es el conjunto de técnicas que nos ayuda a crear y distribuir contenido relevante con valor, para atraer a un público definido. El 59% de las empresas no incluyen contenidos relevantes sobre los beneficios de la compañía, experiencias de los colaboradores hasta los mismos valores, para que los posibles candidatos tengan mayor información acerca de la marca y soliciten un puesto si sienten que es relevante. La tarea de **Recursos humanos** consiste en definir el público objetivo, sus comportamientos y motivaciones. El área de **marketing** se encarga de crear el mensaje y las visualizaciones para que finalmente los de **comunicación** puedan elegir los canales más apropiados para las interacciones. **¿Cómo crear una buena estrategia de contenidos?** 1. **Definir el público objetivo** Definir nuestro público es el primer paso. La técnica que se recomienda es crear el **perfil** de las **personas** que son representaciones semi-ficticias de nuestros candidatos potenciales (en el caso de reclutamiento) que nos ayuda a humanizar y entender mejor a las personas que queremos llegar, saber sus motivaciones, estilo de vida, expectativas laborales y personales. **2. Concentrar nuestra atención en la propuesta de valor** La propuesta de valor, es el factor que hace que un candidato se incline y sienta atracción por nuestra empresa. Es realmente lo que nos diferencia de la competencia y responde a la pregunta: **¿p**or qué los mejores talentos deberían trabajar en mi compañía? Para ser más efectivos a la hora de comunicarse, es primordial hablar de los beneficios racionales y emocionales que el futuro colaborador obtendría si entra a trabajar en la organización. **3. Definir el mensaje sombrilla** Una vez creada nuestra propuesta de valor, tendremos los pilares claves para definir el main claim o mensaje sombrilla, que se define como el mensaje principal de la estrategia de contenidos y en el cual se derivan otros sub-mensajes. Un ejemplo de un mensaje sombrilla es el de Heineken: **We are heineken.** En su video podemos ver tanto su mensaje sombrilla como sus submensajes. **Sub-mensajes** We bring passion We invest and embrace innovation We are at the heart of communities **4. Definir canales de comunicación** Definir los canales de comunicación es clave para dar a conocer el día a día de la empresa. Dentro de los canales posibles de comunicación que encontramos son: las plataformas propias, las redes sociales, página de empleo, blogs, comunidades, eventos y otros. Hay que planear también cuales serán las líneas de comunicación y transferir nuestros mensajes de una manera regular y coherente. Un ejemplo de Spotify que nos muestra a través de su canal de instagram, cómo celebran el “Carnaval de la familia”, con sus colaboradores e hijos. **5. Elegir el formato para los contenidos** Hoy en día existen muchos formatos para una estrategia de contenidos exitosa. Aunque no todos los formatos impactan de la misma manera, la creatividad cumple un papel fundamental. Entre las opciones tenemos más accesibles y eficaces tenemos: formatos estáticos (fotos, banners, infografías), formatos dinámicos (animaciones, videos), artículos, testimoniales, concursos etc. Una vez definido todos los pasos de la estrategia de contenidos, es vital contar con una medición de nuestros objetivos en el tiempo, para poder optimizar y ejecutar a mediano o largo las acciones que mejor nos han dado resultado. Es crucial que las área de **marketing, recursos humanos** y r**elaciones públicas** logren una verdadera sincronización y conexión. Los tiempos han cambiado y ahora se necesita no solo un héroe, sino varios para un reclutamiento efectivo y ganador. Artículos Relacionados [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) #### [Propósito personal del empleado y los objetivos de la organización](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [A muy temprana edad, comenzamos a preguntarnos que nos gustaría llegar ser en nuestra vida adulta. Empezamos una etapa de transición pero muy significativa ...](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Monica Forero\ 20 sept 2019](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Leer más](/es/blog/proposito-personal-del-empleado-y-los-objetivos-de-la-organizacion/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # La experiencia positiva de los empleados comienza con una incorporación agradable > La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ... 21 may 2021\ Tina Toutounchi **La experiencia positiva de los empleados comienza con una incorporación agradable** Al introducir cambios en varios procedimientos de recursos humanos, es muy importante recopilar y analizar información. Este artículo no será una repetición de los conceptos básicos que ya conoces. ¡Es, mejor dicho, una compilación de mejores prácticas que nuestros empleados han percibido de forma muy positiva! **Empezando por el principio: ¿dónde estamos ahora y dónde queremos estar?** Nuestros planes para mejorar el proceso de incorporación del talento no deben basarse en nuestra intuición o en nuestras preferencias personales. Al trabajar en el departamento de RRHH, podemos percibir ciertos aspectos relacionados con el funcionamiento de la empresa de una forma completamente diferente a la de nuestros compañeros de otros departamentos y, aún más, a la de los nuevos empleados que llegan a la empresa. ¡Y no hay nada malo en ello! Para tener una perspectiva más amplia, nuestros empleados actuales pueden apoyarnos y nuestros colegas que acaban de terminar su período de prueba pueden proveer mucha información. Algunos aún recuerdan su primer día en la organización y aquellos aspectos que les gustaron y los que no. Pregúntales con quién tuvieron la oportunidad de reunirse y qué influyó en su bienestar. Si tuvieran que presentar tu empresa a una nueva persona, ¿qué les gustaría implementar? Si tuvieran que pasar por el proceso de incorporación una vez más, ¿a quién les gustaría conocer? ¿Con quién hablar? ¿Qué más saber? ¿Qué es lo que aún desconocen a pesar de que llevan algún tiempo trabajando en la empresa? **Ahora que tienes los datos, saca las conclusiones apropiadas.** **¿Tus trabajadores querían conocer a tu equipo el primer día de trabajo?** Para el futuro, organiza el “primer almuerzo”. Esto es una buena idea porque simplemente sentarse en un lugar con nuevos colegas todos los días no necesariamente brindará la oportunidad de conocerse mejor. Si los miembros del equipo no reciben un aviso para dar la bienvenida a una nueva persona, es posible que programen reuniones para todo el día y no tengan tiempo para su nuevo colega. Esto puede ser realmente desagradable para una persona que un día antes estaba muy feliz de unirse a la empresa y conocer gente nueva. **¿No recordaban bien qué y a quién debían informar?** Prepara las herramientas adecuadas para mostrar la estructura de la empresa. Marca en el mapa a las personas con las que cooperarán a diario, así como sus tareas y habilidades más importantes. Un nuevo empleado con el conocimiento adecuado del equipo podrá trabajar más rápido en los primeros meses de incorporación. **¿Querían saber qué hacen otros departamentos y cómo afectan su trabajo diario?** Prepara un folleto de información e invita a los gerentes a la primera reunión de incorporación. Podrían presentar su departamento y proyectos brevemente. Por lo tanto, los nuevos empleados recordarán rápidamente a las personas clave de la empresa y también comprenderán su función en toda la organización. **Antes del primer día en su nuevo trabajo, ¿tus empleados experimentaron estrés?** Algunas personas también pueden sentirse así. ¡Invítalos a la oficina de una manera agradable, déjalos emocionarse con este cambio! **¿Qué conclusiones hemos sacado y cómo mejoramos el proceso de incorporación?** 1. Creamos un Libro de Bienvenida completo que contiene: - la historia de la empresa y todos los antecedentes del negocio - estructura de la empresa junto con fotografías de los empleados, - introducción a la cultura de nuestra empresa: valores, procedimientos, rutinas y beneficios constantes, - información básica para extranjeros que vinieron a nuestro país a trabajar en nuestra oficina (estamos en Varsovia, Polonia). 2. Definimos cuidadosamente las tareas de todos los involucrados en el proceso de incorporación, gracias a lo cual cada persona está bien preparada para su rol. 3) Desarrollamos una secuencia lógica y una lista de verificación para el proceso de incorporación: - preparación formal y administrativa antes del primer día: creación de cuentas de correo electrónico, preparación de todos los documentos y equipos, instalación de los programas más importantes, preparación de un bonito kit de bienvenida con gadgets de la empresa, * envío de una colorida invitación online para el primer día del proceso de incorporación. - programación en el calendario con todos los colaboradores más importantes para la nueva persona, en particular su líder directo y el buddy. Así, definitivamente tendrán tiempo para su nuevo compañero de trabajo. - “primer almuerzo” con un reclutador y el buddy. ¡Necesitan conocerse y relajarse en un día tan intenso! - reunión de orientación — introducción por parte del departamento de RRHH para mostrar todos los sistemas internos, presentar el Libro de Bienvenida, nuestra oficina y otros equipos (no somos una gran organización y nos lo podemos permitir), introducción a la cultura de la empresa y reglas operativas diarias. - el primer día de la incorporación, presentamos al nuevo empleado a todo el equipo a través de nuestra intranet. Publicamos una breve nota “sobre mí” elaborada por el nuevo colega, gracias a la cual nuestros empleados tienen temas de conversación desde el principio :) 4. Para las actividades permanentes dirigidas a la comunicación interna en la empresa, hemos introducido las llamadas “Segundo viernes del mes”, en las que, además de reunirnos en la cocina de la oficina y discutir los resultados de nuestras actividades en el último mes, tanto los empleados nuevos como los actuales tienen la oportunidad de integrarse durante una parte informal de este evento. 4. Seguimos recopilando datos. Al incorporar a algunas personas el mismo día, después de un mes podemos realizar encuestas anónimas que nos permiten hacer coincidir el proceso de incorporación con los nuevos empleados, así como implementar ajustes cuando sea necesario. Aquí hay algunas sugerencias y comentarios auténticos de nuestros empleados: “Como el segundo viernes del mes tuvo lugar 2 días después de nuestra incorporación, tuvimos la oportunidad de hablar con colegas de otros departamentos. Si no fuera por eso, me llevaría mucho más tiempo conocer a todas las personas.” “Realmente aprecio las cosas pequeñas como la pizza para el almuerzo, comer juntos, el desayuno del viernes. Estas son las cosas que son de gran apoyo.” “Creo que sería útil conocer gente de otros departamentos y comprender sus tareas, trabajos y proyectos.” La incorporación no se trata solo del primer día de trabajo. Para cada persona terminará tarde o temprano, pero la integración del nuevo empleado en la cultura de la empresa y sus propias responsabilidades es un proceso, no una sola acción. Por eso, es muy importante planificarlo de antemano. No nos gustaría que un nuevo empleado se perdiera en nuestra empresa, que se aburriera por falta de tareas o que no tuviera la oportunidad de conocer a los miembros del equipo y los proyectos que actualmente están ejecutando. Vale la pena señalar que un proceso de incorporación realizado correctamente es una ventaja no solo para el empleado, sino también para la empresa. Las primeras semanas de trabajo determinan si el nuevo empleado tendrá éxito en la organización y esto tendrá un impacto significativo en su eficacia. La incorporación eficiente significa una implementación rápida, una mejor experiencia de los empleados y mejores resultados logrados mucho más rápido que sin la incorporación; esto se traduce en efectos medibles para el empleador. Se trata, por tanto, de una inversión (porque todo el proceso requiere tiempo y energía de muchas unidades), que se recupera muy rápido, principalmente al reducir la rotación y aumentar la eficiencia del empleado. Además, aumenta la satisfacción del empleado e influye en las opiniones sobre la empresa expresadas por los empleados fuera del trabajo. Vale la pena monitorear las impresiones de los nuevos colegas: tienen una nueva perspectiva de la organización, son una gran fuente de nuevas soluciones y ciertamente estarán agradecidos por hacer que su opinión cuente desde el principio. Artículos Relacionados [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) #### [Cómo encontrar afiliados relevantes en 2022?](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de...](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Kateryna Tsybulia\ 2 ago 2022](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) #### [El impacto del COVID-19 en la transformación digital en Colombia: ¿se transformaron los negocios o sus colaboradores?](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad” ...](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Daniela Rueda\ 1 jul 2021](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # La gramática perfecta podría arruinar el buen marketing > Como redactora creativa, soy una verdadera fanática de la gramática, la ortografía y los aspectos técnicos de la escritura. Con eso dicho, quiero aclarar que no escribí el titular... 16 ago 2022\ Marta De León **Como redactora creativa, soy una verdadera fanática de la gramática, la ortografía y los aspectos técnicos de la escritura. Con eso dicho, quiero aclarar que no escribí el titular de este texto porque esté en contra de la escritura bien estructurada — a decir verdad, es una de mis cosas favoritas en la vida.** Lo escribí porque estoy convencida que la calidad creativa a veces nos exige renunciar al impulso de tratar los textos como correctores académicos. Intentaré explicar por qué: **La gramática es antigua** Como todos los mayores, la gramática merece respeto. Pero, también como algunos mayores, entiende poco de cómo comunicarse con los jóvenes. Muchas cosas han pasado desde aquellos tiempos en que los antiguos griegos empezaron a desarrollar esta disciplina y muchas cosas seguirán pasando en el futuro. Si queremos que nuestro mensaje sea bien recibido por la gente de ahora, tal vez tenga sentido que dejemos el pasado en el pasado cuando esto aplique. **La gramática está basada en textos escritos** Esta disciplina no considera la forma en que la gente habla. Y, seamos sinceros: por muy correctos que seamos, ¡todos rompemos las reglas al hablar! Hacemos pausas donde no encajan, recortamos frases o usamos jerga que normalmente no usaríamos al escribir. Y luego está el ambiente creativo, ese espacio donde queremos que la audiencia se sienta cercana a nuestra marca. Queremos que perciban cada interacción como que estuvieran teniendo una conversación. ¿Qué tan lejos vamos a llegar si interrumpimos su lectura con comas o estructuras que no encajan con este objetivo? **La gramática es exclusiva** Ser bueno en gramática se ha convertido en un motivo de orgullo. Y debería serlo. Es un logro, tal vez incluso un talento. Así que estoy de acuerdo en esforzarnos por estructurar cada uno de nuestros párrafos adecuadamente. Pero recordemos que la creatividad debe ser inclusiva. No estamos buscando dar charlas académicas, ni ganar premios periodísticos. Es más, la única evaluación que vale en un texto publicitario es si este conecta con el público o no. Y nadie conectará con un mensaje distante. **La gramática busca un lenguaje ideal** El objetivo primordial de la gramática es regular los textos, que sepamos cómo hacerlos perfectos, basado en lo que hacían los grandes autores de la antigüedad. Es claro que se actualiza cada cierto tiempo y nuevas reglas van surgiendo, pero nunca deja de valerse de las normas. Y las normas no son otra cosa que límites — los grandes enemigos de una mente creativa. Ser ideales al escribir emocionaría únicamente a nuestros profesores de la primaria, pero no necesariamente a nuestro público. En creatividad no queremos perfección. Una vez más, buscamos conexión. Tal vez, entonces, esté bien ignorar normas y usar solo mayúsculas, hacer juegos de palabras, usar errores ortográficos para resaltar entre el mar publicitario… lo que sea necesario para lograr lo que nos proponemos. Entonces, ¿estoy proponiendo que nos olvidemos por completo de la gramática y la escritura correcta? ¡Por supuesto que no! Yo sería la primera en sufrir en un mundo como ese. Solo digo que tenemos que aprender a ser flexibles por el bien de la creatividad. Aquí mi propuesta: **1. Domina la gramática:** Familiarízate con todos los aspectos y normas de esta disciplina. Existen por algo y te irá mejor si sabes cómo manejarla adecuadamente. **2. Conoce tu marca:** Asegúrate de tener claros los objetivos y el tono de la marca para la que escribes. **3. Entiende a tu público:** Averigua qué le divierte, qué quiere, qué odia, qué le entusiasma y, especialmente, cómo habla y cómo le gusta que le hablen. **4. Ahora sí, ¡rompe las reglas!** Si las vas a romper (y te invito a que lo hagas), tienes que saber que es por algo. No porque es divertido, no porque eres rebelde, no porque quieres verte cool. Rómpelas porque hacerlo beneficia a tu marca. La clave siempre estará en el balance ;) Artículos Relacionados [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # La importancia de Marca Empleadora en tiempos de crisis mundial > Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ... 4 jun 2020\ Performante Maria Dulnikiewicz, Managing Director Performante Los tiempos de pandemia lo cambiaron todo, tanto para cada uno individualmente como para todas las empresas alrededor del mundo. Nos estamos adaptando a ésta nueva realidad. Nada es igual. Nada será igual. Es por ello que los cambios que hemos observado a la hora de trabajar con nuestros Clientes, nos motivaron a realizar éste estudio. Queremos enseñarles cómo las empresas, grandes y pequeñas, innovadoras y tradicionales, locales e internacionales, afrontan el proceso de adaptación a lo nuevo, a lo diferente. Lo analizamos desde el aspecto más importante para cualquier organización: el factor humano. Curiosamente, el distanciamiento nos acercó más que nunca. Muchos aspectos que sabemos que son importantes, pero a los cuales no les damos la relevancia que merecen dada la velocidad en la que nos movemos día a día, hoy se convierten simplemente en imprescindibles: comunicación trasparente y eficiente, líderes cerca de su equipos, compañías que escuchan y apoyan a sus colaboradores, programas de capacitación muy bien definidos, beneficios que responden a las necesidades de los empleados. > **Todo esto, es la esencia del concepto de marca empleadora: poner al colaborador en el centro de las actividades de las compañías.** Al fin y al cabo, sin colaboradores dedicados, motivados e identificados con la empresa, pasar por las dificultades o, sencillamente alcanzar el éxito, se hace mucho más difícil. Justo ahora, las compañías están viviendo su momento de la verdad: el momento de demostrar que la imagen que proyectan y que aquello que publican para atraer a los mejores y mas adecuados talentos, no es sólo una teoría, sino, por el contrario, es lo que verdaderamente son y lo que viven a diario al interior de la organización. Es satisfactorio ver que justo ese es el caso de la mayoría de las empresas, pues adaptan sus actividades a la realidad que se vive y planean, incluso con mayor conciencia, seguir fortaleciéndolas después del aislamiento obligatorio. Hemos entrevistado a 11 grandes compañías colombianas, o con presencia en Colombia, y les hemos preguntado cómo se han visto afectadas sus actividades de marca empleadora en ésta coyuntura de pandemia , así como también cuál será el foco de las mismas una vez la situación se normalice. Cada empresa lo ha vivido de manera muy diferente: empezando por aquellas que han tenido que reinventarse, y llegando hasta las que apenas se vieron afectadas. Independientemente de la posición en la que se encuentren, todas éstas empresas consideran el bienestar de sus colaboradores como su prioridad máxima. Todas implementaron múltiples iniciativas con el fin de apoyar a sus colaboradores: desde ayudas financieras hasta disponibilidad de sesiones con un psicólogo. También, en todos los casos, los procesos más importantes fueron adaptados totalmente al teletrabajo, manteniendo intacto lo más importante, la cultura de la compañía, las oportunidades de desarrollo, la comunicación interna y el reconocimiento. El material recogido da fé no sólo de la importancia que representa tener una fuerte marca empleadora que permita atender las necesidades de los colaboradores y posicionarse en el mercado laboral, sino del inmenso potencial que tenerla representa. Confirma, que la verdadera fuerza reposa en un equipo unido, comprometido y dedicado. [**Accede al informe aquí**](https://drive.google.com/file/d/1ZnrfAKUAzaCWw7u4w2-nl9fcrwUm7vja/view) Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # La planificación es la clave del éxito. > Teniendo en cuenta todos los desafíos que enfrentamos hoy, debemos tomar en cuenta que una planificación adecuada es la clave del éxito de... 27 jun 2022\ Sonia Oczadły **Teniendo en cuenta todos los desafíos que enfrentamos hoy, debemos tomar en cuenta que una planificación adecuada es la clave del éxito de nuestras actividades y esto no ha cambiado a pesar de la pandemia o los desafíos planteados por la realidad.** Suena fácil, pero la gestión adecuada de las actividades a lo largo del tiempo impacta profundamente nuestros resultados. Gracias a ella, podemos aumentar constantemente nuestra eficiencia, contribuyendo al éxito del equipo y apoyando el desarrollo proactivo en el campo profesional. Entonces, ¿cómo comenzamos a planificar adecuadamente? En primer lugar, debemos darnos cuenta de que no hay una respuesta correcta. **El modelo de planificación de actividades depende de las preferencias individuales y de las necesidades de cada uno de nosotros.** Un método que funcionó para una persona no necesariamente funcionará para otra, por lo que probar diferentes soluciones por ensayo y error es esencial. Esto nos ayudará a encontrar el método adecuado, que debe adaptarse a nosotros y, naturalmente, apoyar nuestras actividades diarias. Ahora compartiré algunos consejos de planificación que he implementado y que considero que son los más esenciales para todos. Puedes intentar hacer todos o algunos y luego hacerme saber cómo va. **Cuestiona** Darnos cuenta de que las personas que preguntan encuentran las respuestas correctas nos llevará sin problemas a la primera etapa clave de la verificación de nuestros hábitos actuales de planificación del tiempo. En primer lugar, tenemos que mirar nuestra rutina diaria desde la perspectiva del conjunto: cómo se ve, si está bien organizada, es caótica o necesita cambios. Obsérvate a ti mismo y a tus hábitos y reacciones. Luego, hacerte preguntas puede ayudar: - ¿Establezco prioridades? En caso afirmativo, ¿cómo? - ¿Qué me motiva a actuar y qué me hace perder el entusiasmo? - ¿Me distraigo fácil y a menudo? - ¿Puedo cambiar de una actividad a la siguiente sin ningún problema? - ¿Tengo más energía por la mañana o por la tarde? - ¿Tengo la sensación de estar ocupado? - ¿Prefiero trabajar solo o con personas? - ¿Qué ocupa la mayor parte de mi tiempo? - ¿Cambio mis planes a menudo? En caso afirmativo, ¿por qué? - ¿A menudo siento que hay demasiadas tareas? - ¿Suelo posponer actividades solo porque tengo la oportunidad? **Analiza** Las respuestas a las preguntas anteriores y su análisis profundo y diario nos permitirán encontrar información sobre por qué y cómo fortalecer nuestra gestión del tiempo. La verificación del modelo de trabajo es un proceso continuo: la forma como gestionamos eficazmente el tiempo ahora no será necesariamente la mejor opción en unos años, cuando (quizás), gracias a nuestro desarrollo, también sentiremos la necesidad de cambiar nuestros métodos. Tanto para los elementos que funcionan bien como para los que requieren refuerzo, vale la pena preguntarse **“¿por qué?”** . Es una de mis preguntas favoritas porque los intentos de comprender el significado de nuestros métodos, procesos o soluciones responderán por qué algo funciona bien o si podría funcionar aún mejor, lo que nos llevará a encontrar cómo hacerlo. Observar los procesos ya existentes y estar abiertos a los cambios nos permitirá fortalecerlos constantemente. **Prevé** Vale la pena considerar el tiempo para cada actividad y pronosticar lo que necesitamos para su implementación. ¿Por qué es importante? Al mantener las tareas solo en nuestra cabeza, nos privamos de la posibilidad de una gestión efectiva de las acciones a lo largo del tiempo. Así, seremos incapaces de involucrar a otras personas en nuestras actividades de manera efectiva. Además, cargamos nuestras mentes con una lista interminable de tareas. Es como ir de compras sin una lista: podemos tener éxito, pero la probabilidad de que compremos muchos productos innecesarios o no compremos los esenciales es muy alta. **Programa** El calendario es una herramienta a menudo subestimada. Desde la perspectiva de una operación efectiva, es una de las herramientas críticas porque permite una gestión efectiva del tiempo. Planificamos nuestros recursos financieros dentro del presupuesto para que, adecuadamente asignados, contribuyan al desarrollo de nuestro negocio. Por otro lado, también debemos preparar nuestros recursos para garantizar que los usamos de manera efectiva y eficiente. **Al crear tu plan semanal o mensual, empieza por programar eventos clave que se realicen cíclicamente**; por ejemplo, pueden ser reuniones del equipo o sesiones de entrenamiento que ocurren en momentos específicos. Los elementos fijos son los fundamentos de tu plan de acción para una semana o mes determinado. También vale la pena planificar descansos, como el almuerzo, porque también tienen lugar cíclicamente y son un elemento indispensable de cada día. Trabajar con un calendario puede parecer una actividad muy básica. Aún así, vale la pena recordar usarlo al planificar reuniones y definir actividades cotidianas como desarrollar una estrategia, preparar una presentación o investigar. ¡Las tareas que realizamos por nuestra cuenta también requieren planificación! **Planifica** Considera realizar inmediatamente las acciones cortas que se pueden realizar en un máximo de 2–4 minutos porque su ejecución en un gran número de casos requerirá más tiempo que su implementación inmediata. Reaccionar rápidamente nos da la oportunidad de avanzar en un tema determinado de manera eficiente. Si tienes que realizar una gran cantidad de actividades ad hoc, porque es una parte natural de tu trabajo, es posible que desees planificar un espacio diario de 2 horas en tu calendario para realizar todas estas tareas. El elemento que distingue estas actividades de las demás es la libertad de realizarlas: dependen solo de ti y no requieren la participación de otros miembros del equipo. Si, como espero que sea tu caso, hay situaciones en las que la franja horaria de 2 horas parece demasiado grande para el número de actividades espontáneas en un día, puedes utilizar con éxito este tiempo para otras actividades. El espacio para actividades ad-hoc es un elemento que funciona bien a la hora de planificar las actividades cotidianas y ayuda a situar en el tiempo lo que hemos hecho hasta ahora entre tareas más grandes o reuniones. Además, no te olvides de planificar otras actividades que no estén necesariamente relacionadas con tu vida profesional porque te permite mantener el orden en tu rutina diaria y hacer transiciones entre actividades sin ningún problema. **En resumen:** - Empieza por observar tus hábitos diarios. - Para la planificación, usa una herramienta simple y ampliamente disponible: un calendario. - Planifica los fundamentos de tu semana, como reuniones o actividades regulares y recurrentes. - Si una solución no funciona para ti, prueba otra. - Reserva un espacio de 2 horas diarias para actividades ad-hoc. - Realiza tareas que requieran de 2 a 4 minutos de forma inmediata. **¡Espero que encuentres útiles estos consejos y que te ayuden a mejorar tus habilidades para prepararte para el éxito!** Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Las grandes corporaciones - el futuro de la Generación Z > Aún cuando se han realizado muchos estudios acerca de la generación Z, la realidad es que es muy poco lo que sabemos de ellos pues la ... 29 sept 2020\ Performante Aún cuando se han realizado muchos estudios acerca de la generación Z, la realidad es que es muy poco lo que sabemos de ellos pues la mayoría no ha iniciado siquiera su carrera profesional. No obstante, para las empresas de todas las industrias y tamaños es absolutamente necesario empezar a entender seriamente sus necesidades y motivaciones ya que poco a poco se irán tomando el mundo laboral. Según estudios recientes de ManpowerGroup, para el 2020 la generación Z representaría el 24% de la fuerza laboral mundial, ésta cifra definitivamente llama la atención y hay que prepararse. Pero hablando de empresas, daremos una breve mirada a cuáles son las necesidades y motivaciones que principalmente caracterizan a la generación Z para darnos cuenta de que las grandes corporaciones, a diferencia que con los millenials, tienen ya un terreno muy bien abonado para ser la elección de éstos jóvenes que empiezan su carrera profesional. ¿Qué es lo que les hace falta entonces para ser su elección ideal y cómo construirlo? Miremos primero qué es lo busca esta nueva generación: **_La tecnología primero_** Son nativos digitales por lo que se sienten completamente cómodos utilizando el internet como herramienta para su trabajo, para estudiar y para comunicarse con el mundo; de acuerdo con una encuesta realizada por Dell Technologies a 12.000 jóvenes, el 91% de los entrevistados elegiría una propuesta laboral sobre otra de acuerdo con la oferta tecnológica del empleador. Ofrecer herramientas tecnológicas que faciliten el desempeño laboral es un _must_ a la hora de atraerlos. **_Estabilidad y desarrollo_** Son personas que crecieron viendo a sus padres trabajar muy duro y haciendo muchos sacrificios y, por tanto, buscan estabilidad y tranquilidad laboral unidas a posibilidades de desarrollo continuas; según InsideOut Development, una empresa norteamericana de entrenamiento y desarrollo laboral, el 69% de 1.000 jóvenes entrevistados preferirían tener un trabajo estable y con posibilidades de desarrollo que uno en el cual puedan hacer lo que realmente les apasiona. Tener un plan de carrera establecido es una gran ventaja competitiva de cara a éstos nuevos talentos, son personas dispuestas a trabajar más y a sacrificar más con tal de llegar a la cima. **_Independencia, Remuneración y Feedback_** Los jóvenes de la generación Z crecieron en un mundo autodidacta donde todo lo pueden encontrar a un click, ello influenció mucho su nivel de independencia de cara a la realización de cualquier tipo de tarea. Son, además, una generación para la cual la remuneración económica juega un papel fundamental y así lo confirma una reciente estadística de LinkedIn donde se establece que el 59% de los jóvenes quieren aprender más para poder ganar más dinero. Éstas dos características, independencia unida a la necesidad de ganar bien, hacen que para esta nueva generación el feedback continuo y recurrente sea fundamental pues lo consideran la herramienta principal a la hora de mejorar en la realización de sus tareas y, así, aspirar a más. Es así también como entienden que su empleador se preocupa por su desarrollo. De acuerdo con la encuesta revelada por EY en su Conferencia Anual Internacional de Liderazgo para Practicantes en 2018, el 97% de 1.400 jóvenes entrevistados acordaron que les gusta recibir feedback de forma continua y que están ansiosos por saber qué pueden hacer específicamente para mejorar su desempeño y avanzar en su carrera. **_¿Qué hace falta para que sean su primera elección?_** Las grandes corporaciones tienen a su favor entonces que ofrecen, entre otros, planes de carrera muy bien definidos y estructurados, así como estabilidad económica al ser menos susceptibles a los altibajos de la economía. También son empresas que, generalmente, invierten constantemente en desarrollo tecnológico y están a la vanguardia con las últimas novedades del mercado. Se preocupan por invertir en el desarrollo de sus colaboradores e implementan iniciativas de aprendizaje continuo muy robustas, ofrecen beneficios tangibles interesantes en ese sentido. Pero, por otro lado, suelen tener estructuras pesadas y poco ágiles que coartan la opinión y las iniciativas de los colaboradores y que hacen que los procesos (desde contratación hasta aprobaciones, ascensos, etc.) sean demasiado lentos. Pecan también porque no le dan tanta importancia al individuo, lo ven como un número y su comunicación es muy corporativa y poco personal. Por último, y no menos importante, son empresas que tradicionalmente no ofrecen flexibilidad a sus colaboradores. Éstos son tres tips para las grandes corporaciones que les permitirán comunicar una imagen atractiva de cara a la avalancha de talento de la generación Z que se avecina, y que, una vez atraídos, les permitirá comprometerlos en una cooperación a largo plazo · Uso de redes sociales como punto principal de contacto: el 90% de los jóvenes entre 19 y 29 años alrededor del mundo son activos en al menos una red social, ello hace que éstas se conviertan en las plataformas perfectas sobre las cuales se deba basar la estrategia de comunicación de marca empleadora. · Liderazgo cercano y competente: los líderes son el elemento clave a la hora de garantizar que se comuniquen internamente los pilares de marca empleadora y que realmente se viva la cultura organizacional. Invertir en ellos para ajustar estilos de liderazgo anticuados a estilos más inclusivos donde el feedback y la gratificación estén presentes, juega un papel fundamental de cara a la retención de los talentos más jóvenes. · Valores corporativos: a la generación Z le gusta identificarse con la misión, visión y propósito de la empresa para la cual trabajan y, teniendo en cuenta que los valores corporativos nacen de allí, desarrollar diferentes tipos de iniciativas internas para generación de cultura que reposen sobre los valores tendrá el efecto de arraigar aún más a los nuevos talentos. Entonces, sí, las grandes corporaciones son muy atractivas para la generación Z pero tienen unos asesinos ocultos de la motivación que deben erradicar para posicionarse definitivamente como su primera opción. Utilizar diferentes herramientas para la comunicación de la estrategia de marca empleadora externa e internamente es una alternativa muy viable a la hora de erradicar dichos asesinos. **_Daniela Torres Sáenz_** _Head of Latam en Performante_ Artículos Relacionados [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) #### [Cómo encontrar afiliados relevantes en 2022?](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [El objetivo principal de cualquier negocio es atraer nuevos clientes. Y el marketing de afiliación es una de las formas más efectivas de...](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Kateryna Tsybulia\ 2 ago 2022](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/como-encontrar-afiliados-relevantes-en-2022/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) #### [La experiencia positiva de los empleados comienza con una incorporación agradable](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [La experiencia positiva de los empleados comienza con una incorporación agradable Al introducir cambios en varios ...](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Tina Toutounchi\ 21 may 2021](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) [Leer más](/es/blog/la-experiencia-positiva-de-los-empleados-comienza-con-una-incorporacion-agradable/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Marca empleadora en Latinoamérica: desafios y oportunidades > En América Latina, todavía es común que, cuando se trata de los retos relacionados a marca empleadora (employer branding), no se cuente con personal, conocimiento o herramientas necesarias para apoyar a las empresas. 11 abr 2023\ Julianne Britton de Jedraszak Entrevista a la CEO de Performante, Maria Dulnikiewicz Los desafíos relacionados con la atracción y retención de talento se multiplican y cambian constantemente. En América Latina, todavía es común que, cuando se trata de los retos relacionados a marca empleadora (employer branding), no se cuente con personal, conocimiento o herramientas necesarias para apoyar a las empresas. Nuestra Directora y experta en Employer Branding, Maria Dulnikiewicz, nos cuenta sobre esta realidad y cómo convertirla en una oportunidad. ### ¿Cómo definirías el employer branding y por qué es importante que las empresas tengan una estrategia sólida? **Maria**: La marca empleadora define cómo se posiciona una compañía frente al talento actual y futuro. Es decir, cómo la empresa se proyecta y muestra la propuesta de valor al talento objetivo. El mercado laboral tiene cada vez más competencia y esto hace más difícil atraer y retener al talento deseado. Esta situación exige que las compañías comprendan lo que el talento busca y alineen estas necesidades con su oferta. Por eso, es esencial tener una estrategia de marca empleadora bien diseñada y ejecutada. Al igual que el marketing de un producto, el employer branding existe para atraer, cuidar y fidelizar y al grupo objetivo. ### ¿Qué desafíos experimentan tus clientes para implementar proyectos de employer branding? **Maria**: Tomando en cuenta que aún se habla muy poco sobre el tema en la región, las empresas pioneras en marca empleadora en América Latina suelen tener retos similares. Primero, la **escasez de profesionales** con las habilidades y el conocimiento necesario para definir las estrategias y luego saber cómo ejecutarlas. La ejecución de una estrategia de marca empleadora no debería ser una iniciativa aislada que se realiza ocasionalmente, sino un proceso constante con una secuencia de acciones que se llevan a cabo coherentemente. Es importante contar con líderes que tengan la capacitación adecuada para que esto suceda. **Encontrar equipos interdisciplinarios** que luego serán responsables de la ejecución también es un desafío. Por ejemplo, es bastante común que la ejecución de la estrategia de marca empleadora esté distribuida entre diferentes departamentos como Comunicación, Marketing, y Recursos Humanos, los cuales normalmente no están conectados entre sí. **Además, los dueños de los presupuestos siguen siendo los departamentos de Marketing**, mientras que las áreas de Recursos Humanos suelen tener bajos fondos presupuestales. Este es un reto porque gran parte de ejecución requiere algo de inversión. **Por otro lado, las compañías desconocen qué tipo de objetivos asignar a cada tarea**. Por ejemplo, un objetivo tan genérico como “queremos que nos vean más” sin establecer números concretos o métricas y no contar con las herramientas relevantes los deja sin saber, una vez ejecutada la actividad, si les fue bien o mal. Algo que también vale la pena mencionar son las dinámicas muy cambiantes de cada compañía. **Las empresas tardan mucho tiempo en la fase de panificación estratégica hasta el punto que, al momento de ejecutar, se dan cuenta de que ya muchas cosas han cambiado**. Aquí la clave es ser lo más ágil y dinámicos que se pueda para evitar trabajar con suposiciones desactualizadas. ### ¿Puedes compartir algunas implementaciones exitosas de soluciones que has propuesto para algunos de estos desafíos? **Maria: Hemos impulsado la creación de equipos interdisciplinarios que no existían en las compañías de nuestros clientes**, en casos donde la unión entre diferentes departamentos hacía falta. Realizamos talleres estratégicos para componer estos equipos de personas con diferentes competencias. **También los apoyamos con la creación de una matriz con la definición de los objetivos**, no solo a nivel estratégico, sino muy medibles y con KPIs claramente definidos en nuestros talleres estratégicos. Algo que aplicamos recientemente y funcionó muy bien fue la **implementación de una serie de entrenamientos de los equipos**. Aunque haya acompañamiento de Performante en la fase de ejecución, hay cosas que las compañías/departamentos tienen que realizar por sí mismos, especialmente cuando culmine la etapa de acompañamiento. Este tipo de entrenamientos y muestras de posibles ejecuciones los ayuda mucho al momento de que ejecutar algo más allá de lo que planteamos en la estrategia. ### ¿Cómo se mide el éxito de estas soluciones? **Maria**: Todas las organizaciones son distintas. Por lo tanto, los objetivos y los KPIs siempre se definen individualmente. Lo que más les interesa a nuestros clientes son los temas relacionados con la contratación porque eso es lo que suele traer los retos más grandes en cuestión de marca empleadora. Como respuesta a esto, **preparamos modelos que, por ejemplo, permiten que el cliente calcule el costo de contratación actual y el costo real de una contratación errónea. A partir de ahí, podemos analizar trimestralmente cómo estos costos varían**. En caso de búsqueda de más visibilidad, presencia, y posicionamiento de la marca como empleador, **medimos la atracción y las interacciones que generamos a través de nuestros comunicados**. Para ello, inyectamos analíticas muy robustas a los puntos de contacto digitales con el talento, tales como pestaña de carrera o redes sociales. Con esto tenemos la capacidad de verificar a gran detalle el crecimiento de nuestros seguidores o el tipo de menciones que nuestros candidatos/seguidores nos hacen a la hora de publicar algún contenido enfocado en el talento. ### Después de medir el resultado, ¿qué sigue? Maria: Ahora, corresponde realizar un **análisis de estos resultados**. Así podremos identificar hallazgos y ajustar lo que hemos hecho hasta ese momento. Una estrategia de **marca empleadora, además de ser un proceso, es una posibilidad constante de ir mejorando**. Lo que significa que nunca nos detenemos con solamente una medición, sino también pensamos en qué podemos hacer con el conocimiento adquirido. ### ¿Cómo compararías los desafíos relacionados con el employer branding antes y después de COVID? **Maria: Antes del COVID todo era mucho más homogéneo, por lo que era mucho más fácil crear suposiciones sobre ciertas reglas y definiciones. Ahora después de la pandemia, por tanta globalización en el mercado laboral, todo se hizo más ambiguo**. Por lo tanto, hay que analizar un número más grande de variables que, al final del día, determinan cómo deberíamos posicionarnos y comunicarnos como empleador. ### En un mercado que cambia rápidamente, ¿cómo mantenerse al día con las últimas tendencias en EB? Maria: **Nada nos da un mejor entendimiento de qué está pasando, como la voz de nuestro colaborador actual y potencial**. Por eso, la mejor manera de entender hacia dónde van las tendencias, es a través de todo tipo de investigaciones de nuestro público objetivo, desde lo mas simple como ‘pulse check’ (mini encuestas), hasta lo mas sofisticado como estudios cualitativos y cuantitativos que nos permiten entender qué es lo que aún sigue siendo válido y qué es lo que las personas ya no necesitan. El mundo digital nos permite seguir las tendencias a través de las herramientas que ofrece. Por ejemplo, algo que también muestra lo que busca el talento es TikTok, especialmente para en cuanto a las tendencias en las poblaciones más jóvenes y la manera en la que se expresan las personas a través de sus contenidos que, para ser tan cortos, explican mucho. ### ¿Qué desafíos predecirías para los próximos 2 años? Maria: En primer lugar, creo que **será crucial encontrar un equilibrio entre la oferta de atributos racionales y emocionales**. Cada vez más personas buscan un propósito y una conexión profunda con su trabajo, pero también valoran un buen salario y beneficios. Por lo tanto, las empresas tendrán que reinventarse para ofrecer una gama más amplia de beneficios. Otro desafío seguirá siendo la globalización del mercado laboral. Cada vez más personas querrán trabajar para diferentes empresas, incluso a nivel internacional. **Es posible que veamos un aumento en el “freelancing”**, donde un especialista puede trabajar para varias empresas. Esto requerirá ajustes en los procesos de contratación y en la cultura organizacional para adaptarse a un entorno más remoto. **También creo que las empresas tendrán que enfrentarse a los retos que trae la diversidad entre el talento y ajustar sus políticas de inclusión**. No se trata solo de las diferencias demográficas y de gustos, sino de asegurar que todos los colaboradores tengan las mismas oportunidades y beneficios, independientemente de si trabajan en la oficina o de forma remota. Para lograrlo, debemos garantizar que todos los colaboradores, independientemente de su ubicación, tengan acceso a los mismos beneficios y oportunidades de desarrollo. Esto puede ser un desafío, pero es necesario para fomentar una cultura verdaderamente inclusiva. **Las empresas se verán retadas a mantenerse auténticas y transparentes en su comunicación hacia el talento**. En un mundo cada vez más conectado en el que es fácil verificar la información, es importante que las empresas sean honestas sobre sus valores y compromisos, sin prometer cosas que no pueden cumplir. Esto es esencial para construir relaciones de confianza con el talento y para mantener una buena reputación como empleador. La marca empleadora es, indiscutiblemente, clave para atraer y retener talento en un mercado laboral en constante evolución. Como hemos visto a lo largo de esta entrevista, enfrentar los retos que surgen en este campo puede ser muy complejo y probablemente requiera del apoyo de expertos en la materia. Contar con aliados que posean el conocimiento y las herramientas necesarias para elevar la marca empleadora puede hacer una gran diferencia (de tiempo, recursos y resultados) en la construcción e implementación de una estrategia exitosa. Artículos Relacionados [Leer más](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) #### [8 errores comunes al definir la estrategia de tu marca empleadora](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Ya todos saben que la estrategia de marca empleadora es vital al planificar el futuro de cualquier negocio. Es algo que la pandemia ...](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Maria Dulnikiewicz\ 21 sept 2021](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Leer más](/es/blog/8-errores-comunes-al-definir-la-estrategia-de-tu-marca-empleadora/) [Leer más](/es/blog/employer-branding-en-colombia/) #### [Employer Branding en Colombia](/es/blog/employer-branding-en-colombia/) [Caso práctico del concurso People First, por Performante](/es/blog/employer-branding-en-colombia/) [Julianne Britton de Jedraszak\ 28 nov 2022](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/employer-branding-en-colombia/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) #### [20 conceptos de marca empleadora para impulsar tus primeros pasos en este campo](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [¿Acabas de entrar al mundo de la marca empleadora y no sabes por dónde empezar? ¡Pues has llegado al lugar correcto! Acompáñame a repasar veinte (20) de los términos más comunes...](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Julianne Britton de Jedraszak\ 16 ago 2022](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) [Leer más](/es/blog/20-conceptos-de-marca-empleadora-para-impulsar-tus-primeros-pasos-en-este-campo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Millennials — ¿Quiénes son, qué quieren de un empleador y qué contenido les hace voltear a ver? > No existe un enfoque único para el Employer Branding. Siempre debe abordarse en función del contexto o de los insights, por ejemplo, el... 15 dic 2022\ Monika Siara-Bramora No existe un enfoque único para el Employer Branding. Siempre debe abordarse en función del contexto o de los insights, por ejemplo, el comportamiento y las motivaciones de una generación concreta en el mercado laboral. Una comunicación eficaz que tenga en cuenta a cada Generación nos permitirá atraer a candidatos de calidad y construir una comunidad comprometida en torno a la marca del empleador. **¿Quién es la Generación Y?** Son las personas nacidas entre 1982 y 1995 (las fechas pueden variar según las fuentes). Pero recuerda que los perfiles generacionales se crean siempre con base en los nacidos en la mitad de una generación, por lo que las personas nacidas en fechas límite podrían identificarse con dos generaciones al mismo tiempo. Los nacidos entre 1977 y 1980 pueden tener características de la Generación Y y de la Generación X, mientras que los nacidos entre 1993 y 1998 son similares en sus comportamientos, necesidades y motivaciones a la Generación Y y a la Generación Z. La Generación Y es más conocida como los millennials, ya que sus representantes entraron en la edad adulta en los años cercanos a la entrada del milenio. Ya en 1994, El New York Times llamó la atención sobre lo que denominó “pensamiento milenario”, que calificó de sobrevaloración de las nuevas tecnologías. Una cultura floreciente marcada por la “búsqueda de la vanguardia de la tecnología informática” fue comparada con la revolución social de los años 60. Los millennials crecieron en una época de rápido desarrollo tecnológico y fue, sin duda, el acceso generalizado a los nuevos avances lo que influyó en su percepción del mundo y de las relaciones. Los millennials destacan por su confianza en sí mismos, orientación al rendimiento, gran ambición, apertura mental, seguridad en sí mismos y espíritu emprendedor. Su constante deseo de desarrollo les permite adquirir altas competencias. Los representantes de la Generación Y buscan retos en el trabajo que les permitan cumplir sus ambiciones profesionales. Sus rasgos los han convertido en un grupo ambicioso y persistente en el mercado laboral. **La Generación Y en el trabajo: ¿qué hace que las marcas de los empleadores sean interesantes para los millennials?** Los millennials esperan sobre todo un feedback concreto y regular, oportunidades de desarrollo y valoración de su trabajo. La Generación Y están mucho más dispuestos a cambiar de trabajo que las generaciones anteriores, incluso si esto implica un cambio de residencia. Los millennials no se dejan limitar por las fronteras al pensar en sus carreras: nada menos que el 71% de los encuestados por [PwC](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) afirman que tienen previsto trabajar en el extranjero en algún momento. Por otro lado, no hay que olvidar que el balance entre la vida laboral y familiar es un aspecto esencial para los representantes de la generación Y, para quienes el trabajo y el crecimiento profesional no tienen por qué ser el único sentido de la vida. **¿Cómo atraer a los millennials a un lugar de trabajo?** Sin duda, prestarán atención al programa de desarrollo del talento, las trayectorias profesionales, la gestión de los problemas y el equilibrio entre la vida laboral y personal. Algunos ejemplos de contenidos a los que los miembros de la generación Y pueden prestar atención son los estudios de casos de empleados (si su desarrollo dinámico tuvo lugar dentro de las estructuras de una organización concreta y única), las descripciones profundas de las opciones de promoción disponibles en la comunicación interna y la disponibilidad de herramientas que faciliten el equilibrio entre el trabajo y la vida privada. [El informe de Gallup](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) señala que, para los millenials, los ingresos no son lo más importante, sino la sensación de sentido y realización en el trabajo. Lo que es importante para ellos es la narrativa del lugar de trabajo: la colaboración grupal, más que el cumplimiento rídgido de responsabilidades. **¿Dónde se puede encontrar a los representantes de la Generación Y?** [Casi el 100% de los millennials utiliza Internet](https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/), lo que significa que los canales online son las mejores formas de llegar a esta generación. La tasa es mayor que la de la generación más joven del mercado laboral: la Generación Z. Los millenials conforman la mayor parte del público en redes sociales. [El porcentaje más significativo de millenials tiene cuentas en Facebook (88%) y YouTube (87%) — algo que no es sorprendente porque, después de todo, estas dos plataformas son responsables de la revolución de Internet que tuvo lugar mientras ellos crecían. En tercer lugar en cuanto a cuentas está Facebook Messenger (79%). Fuera del podio están Instagram (76%), WhatsApp (76%), Twitter (64%), LinkedIn (47%), Snapchat (43%), Pinterest (41%) y WeChat (30%).](https://www.gwi.com/hubfs/Downloads/GWI%20report%202021%20-) Sin embargo, el número de cuentas propias no equivale a la frecuencia de consumo de contenidos en cada canal. Las mujeres de la Generación Y son las que más eligen Instagram, seguidas de WhatsApp y Facebook cierra el podio. Los hombres, por su parte, son los más proclives a usar Facebook, con WhatsApp de nuevo en segunda posición e Instagram en tercer lugar. Es fácil concluir que Facebook e Instagram son los canales a tener en cuenta a la hora de planificar campañas de imagen o reclutamiento. **¿Qué tipo de contenido consideran interesante los millennials?** Esta generación ha crecido con un Internet dinámico y en evolución. Saben distinguir qué contenidos son más atractivos y cuáles lo son menos. Prestan atención al contenido, a la calidad y a la experiencia, lo que resulta de su deseo de desarrollo constante y de la familiaridad con el contenido de calidad. Una técnica de marketing que puede ayudar a captar su atención es el [storytelling](https://www.entrepreneur.com/article/385222). La Generación Y está acostumbrada a escuchar diferentes historias y a encariñarse con personajes de ficción. El storytelling aumenta la calidad del contenido y el compromiso de la audiencia. Asegúrate de prestar atención a esto cuando crees activos para una campaña, planifiques un guión de video de reclutamiento o de marca, o produzcas una serie de podcasts de expertos. El vídeo es el formato más atractivo de Internet, pero en el contexto de las generaciones, este tipo de contenido es el más consumido por los más jóvenes del mercado laboral: la Generación Z. En segundo lugar, sin embargo, están los usuarios de entre 25 y 34 años, que pueden ser categorizados como millennials. [Hasta 6 de cada 10 millennials prefieren ver un video corporativo que leer un boletín informativo. Por el contrario, 1 de cada 2 representantes de la Generación Y solo leerá un correo electrónico que haya recibido de una organización si contiene un video.](https://ecommercefastlane.com/video-marketing-to-millennials/) Las estadísticas anteriores no mienten: el video es el formato que mejor y más fácilmente absorben los millennials. Estose ve respaldado por el hecho de que hasta el [76%](https://ecommercefastlane.com/video-marketing-to-millennials/) de los representantes de esta generación siguen a las empresas que les gustan en YouTube. Ciertamente, también merece la pena considerar el podcast como un tipo de contenido de calidad: los millenials son los más propensos a consumirlo. Los representantes de la generación Y ocupan el primer lugar en cuanto a consumo semanal de podcasts: ¡el [43%](https://www.insideradio.com/free/podcasts-are-becoming-more-addictive-especially-among-millennials/article_a8e760ae-7009-11ea-a023-3b8748b7f47e.html) de la generación los escucha regularmente! **¿Qué tipo de podcasts le interesa a los millennials?** El 44% de la generación está más dispuesta a creer y confiar en un desconocido. ¿Por qué es interesante esta estadísticas en el contexto de los contenidos? Porque confiamos en extraños a los que consideramos expertos en un tema determinado. El acceso a Internet ha llevado a los Millenials a buscar respuestas a sus preguntas justo en el mundo online. Un podcast de tecnología, marketing o gestión del talento de una empresa puede atraer a los candidatos a una organización y ayudar a construir su imagen. **Comunicarse con los Millennials: ¿Qué no hay que olvidar?** La estructura de comunicación con la Generación Y debe incluir todos los aspectos más importantes para ellos en cuanto a sus motivaciones y necesidades. Un contenido de expertos que apoye el autodesarrollo llama la atención y comunicará la armonía entre el trabajo y la vida privada, reforzará sus ya elevadas ambiciones y promoverá la confianza en sí mismos. Contenido sobre el espíritu empresarial también puede atraer la atención de este público particular. Al mismo tiempo, no debes olvidar la calidad del contenido, la naturalidad y la adecuada diversificación de temas entre la variedad de formatos atractivos. A la hora de crear contenidos, céntrate en generar valor factual y visual, intenta interactuar de forma individual con el usuario y asegúrate que tu mensaje sea original, refleje la situación real y muestre la imagen de tu organización desde adentro. Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) #### [Employer Branding - ¿una tendencia fugaz o una necesidad de la actualidad?](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Esta cosa mágica llamada marca empleadora, o Employer Branding en inglés, permite a las empresas atraer talento, reducir los costos de...](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Monika Siara-Bramora\ 13 jul 2022](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Leer más](/es/blog/employer-branding-una-tendencia-fugaz-o-una-necesidad-de-la-actualidad/) [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca > Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual 11 abr 2025\ Sonia Oczadły Performante anuncia un **cambio revolucionario en su estrategia de comunicación**, presentando un **nuevo concepto creativo** que refleja la velocidad y dinamismo del marketing digital actual. Esta transformación abarca tanto el **mercado europeo, con su sede en Varsovia, como la región de LATAM, con una oficina en Bogotá**, reafirmando las ambiciones globales de la agencia. La nueva **identidad visual y comunicacional** es mucho más que un rebranding: es una declaración de un nuevo enfoque hacia el marketing, donde **la rapidez de respuesta, la precisión en la ejecución y la estrategia adaptativa** son fundamentales en un entorno de constantes cambios. ### **El marketing es una carrera - Performante en la pole position** El mundo digital avanza a toda velocidad, y el éxito de las marcas hoy en día depende de su **capacidad de adaptación, análisis de datos en tiempo real y toma de decisiones ágiles**. Como experto en la industria, Performante está preparado para mantener un ritmo acelerado y ser un socio estratégico para las marcas que buscan destacar y mantenerse competitivas en este contexto—de ahí su nuevo concepto inspirado en **las carreras de automovilismo**. Su comunicación dinámica y audaz simboliza **determinación, precisión y preparación para cada desafío**, valores clave en la ejecución de campañas de marketing eficaces. _“No se trata solo de un nuevo diseño. Es una nueva forma de concebir el marketing digital: más estratégica, orientada a resultados y adaptada al cambio constante. Sabemos que las marcas de hoy necesitan más que un servicio estándar; necesitan un equipo que piense varios pasos adelante, que anticipe tendencias y que brinde una ventaja competitiva real,”_ afirma **Maria Dulnikiewicz, CEO de Performante**. ### **Una transformación que marca un nuevo estándar** Este nuevo concepto incluye **una identidad visual renovada, una narrativa de marca mejorada y una estrategia de comunicación más efectiva**, destacando que **Performante no es solo una agencia, sino un equipo de alto rendimiento para sus clientes**, listo para ayudarlos a **superar a la competencia y lograr los mejores resultados**. _“Cada proyecto, cada campaña y cada estrategia es una nueva pista en la que junto a nuestros clientes. Nuestro objetivo es que enfrenten la carrera con confianza, respaldados por un equipo experto que los ayude a acelerar, tomar la delantera y alcanzar la mejor posición”,_ añade **Maria Dulnikiewicz**. Performante demuestra que el **marketing es una carrera** en la que el éxito depende de **la velocidad, la precisión y una visión estratégica**. Con esta evolución, la agencia consolida su papel como un **socio confiable y siempre listo para cualquier desafío, brindando soluciones innovadoras y efectivas** para marcas en los mercados de **Europa y LATAM**. 🏎 **¿Listos para una nueva era del marketing digital? Performante ya lo está.** Artículos Relacionados [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) #### [¿Puede ser una empresa de 100 años atractiva para el talento joven?](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles.](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Maria Dulnikiewicz\ 17 abr 2023](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) [Leer más](/es/blog/puede-ser-una-empresa-de-100-anos-atractiva-para-el-talento-joven/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ¿Por qué crear carruseles en las redes sociales? (si aún no lo estás haciendo) > Actualmente, hay más de 1.300 millones de usuarios activos mensuales en Instagram, lo que la coloca como la cuarta plataforma de redes ... 26 nov 2021\ Aleksandra Witkowska **Actualmente, hay más de 1.300 millones de usuarios activos mensuales en Instagram, lo que la coloca como la cuarta plataforma de redes sociales más activa. Esto significa que tiene un gran potencial para ayudarte a mostrar tu marca y crear una imagen para tu negocio.** **Más de 25 millones de cuentas en Instagram son cuentas comerciales. Todas deberían aprovechar la opción de publicar en carrusel. ¿Por qué? Porque aumenta la participación de la comunidad y te permite llegar a nuevos usuarios. Sin mencionar las diferentes opciones de los formatos de contenido.** El Informe de participación de Instagram (HubSpot 2021) afirma que los carruseles son el segundo formato más popular después de los videos. El mismo informe también muestra que los carruseles obtienen el mayor número de me gusta y comentarios. **Pero, ¿qué es una publicación de carrusel?** Es una publicación en Instagram que muestra más de una diapositiva de contenido. Podemos ver cada diapositiva deslizando hacia la izquierda en la pantalla y no solo se limitan a las fotos, sino que también podemos añadir videos si así lo deseamos. ¡Hay muchas maneras de hacer publicaciones creativas en carrusel! Es un hecho bien conocido que los canales de redes sociales quieren que pasemos el mayor tiempo posible en su aplicación o página web, por lo que todas las actividades que construyen a este objetivo están fuertemente respaldadas por sus algoritmos. Las publicaciones en carrusel son un gran ejemplo de esto: traen más clics y más participación, lo que se puede traducir como mayor interés en la aplicación. Pero seamos honestos: no es solo Instagram quien se preocupa por los clics y el engagement, ¿verdad? Nosotros, como empresas o marcas personales, también queremos que los usuarios pasen el mayor tiempo posible con nuestro contenido, lo recuerden y vuelvan a nosotros por más. Queremos comunicarnos tanto como sea posible y lograr que nuestra audiencia se interese lo suficiente en nuestro contenido como para permanecer con nosotros por más tiempo. Los carruseles no implican solo una mirada a una foto, sino también motivan a desplazarse por las diapositivas y consumir contenido de manera más consciente. Sería una pena no usar estas ventajas para hacer crecer el perfil de tu empresa, ¿no crees? Los números y los datos no mienten (¡ya sabes cómo nos gustan las estadísticas! #sayYEStoData): - El 19,44% de las publicaciones en Instagram son carruseles. - Los carruseles son las publicaciones más atractivas en Instagram: 1.92% de participación promedio por publicación. - La mayoría de los carruseles tienen dos (33,10%) o tres diapositivas (19,69%), pero algunos también usan 10 diapositivas, que es el máximo permitido (6,77%). - Cuando se utilizan las diez diapositivas disponibles, la tasa de participación promedio por carrusel supera el 2%. - Mientras que los carruseles con imágenes se utilizan con más frecuencia (88,8%), los carruseles que combinan imágenes con vídeos producen las tasas de participación más altas por publicación con un promedio del 2,33%. - El 4,9% de los carruseles tienen mensajes que animan a los usuarios a deslizar hacia la izquierda. Estos funcionan mejor, aumentando la tasa de participación promedio de 1.83% a 2%. **¿Cómo usar un carrusel en la comunicación de tu marca?** Las publicaciones en carrusel te permiten mostrar tus ofertas de productos, estadísticas, backstage, tutoriales y recomendaciones. También son una excelente manera de destacar a los empleados y publicar contenido relacionado con Employer Branding. Tienes hasta 10 diapositivas. ¡Úsalas para inspirar a tu audiencia! **¿Qué debes tener en cuenta a la hora de crear un carrusel?** Los usuarios de Instagram están orientados hacia contenido agradable y legible. Vale la pena cuidar que tu titular sea interesante y que tu primera diapositiva esté bien diseñada. Es bueno interesar inmediatamente a los espectadores para seguir consumiendo el contenido que les ofreces. La segunda diapositiva es igualmente importante. ¡Los carruseles son el único contenido que aparecerá en el feed no una sino dos veces! El destinatario primero verá la primera diapositiva, abandonará la aplicación, regresará pronto y verá el segundo gráfico del carrusel en su feed. ¡Tienes hasta 2 oportunidades de atraerlos hacia ti! Una buena publicación no tiene demasiado texto y es fácil de leer. Sé que te gustaría compartir tanto como sea posible, pero considera en dividirlo en diferentes publicaciones. Es imposible enviar todo el conocimiento en tan pocas diapositivas, pero al crear un carrusel, definitivamente podrás captar la atención de los usuarios. Deja claro que el espectador puede mover la imagen hacia la izquierda. Agrega flechas en los gráficos, escríbelo en el gráfico o en la descripción de la publicación. Como muestran las estadísticas, tales publicaciones logran mejores resultados. Vale la pena agregar un CTA (llamado a la acción) en la última diapositiva de tu carrusel. Esto alentará a tu audiencia a realizar la acción que más te importa: guardar la publicación, dar me gusta, comentar, compartir. Elige una o dos acciones como máximo, no abrumes a tu audiencia con demasiadas opciones. Si aún no has utilizado esta opción para comunicarte con tu audiencia, espero que esto te haya convencido. Las estadísticas y los informes lo demuestran: gracias a los carruseles construimos nuestra posición como expertos, atraemos nuevas audiencias de manera más efectiva, construimos relaciones y obtenemos un mayor compromiso de los usuarios. Has aprendido todos los beneficios, ¡ahora es el momento de tomar acción! Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) #### [Toma fotografías de calidad para tus redes sociales](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [La fotografía es una parte esencial de la comunicación empresarial. Con fotos (y gráficos en general), podemos comunicarnos ...](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [Aleksandra Witkowska\ 23 dic 2021](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) [Leer más](/es/blog/toma-fotografias-de-calidad-para-tus-redes-sociales/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Propósito personal del empleado y los objetivos de la organización > A muy temprana edad, comenzamos a preguntarnos que nos gustaría llegar ser en nuestra vida adulta. Empezamos una etapa de transición pero muy significativa ... 20 sept 2019\ Monica Forero A muy temprana edad, comenzamos a preguntarnos que nos gustaría llegar ser en nuestra vida adulta. Empezamos una etapa de transición pero muy significativa que nos lleva a preguntarnos: ¿qué voy a hacer para ganarme la vida? El trabajo es una de las áreas que nos permite crecer intelectualmente y emocionalmente. Es una realidad necesaria que nos acompaña la mayor parte de la vida. Gracias a él, conseguimos proyectar una imagen positiva de sí mismos ante la sociedad, nos permite mejorar nuestra autoestima, desarrollar habilidades y obtener ingresos para satisfacer necesidades básicas. La satisfacción en un trabajo ayuda a que la persona tenga una excelente desempeño, que impacte en los objetivos de la organización y encuentre en él un sentido de su existencia. Según el informe de la encuesta de **Gallup Q12,** que mide el compromiso de los empleados, afirma que en Latinoamérica este valor es del 32%. Este feedback es muy útil para que los directivos puedan medir la satisfacción de sus colaboradores con el fin de buscar soluciones para crear mayor motivación a través de programas o actividades que permitan que la persona se sienta realizada y logre un equilibrio en las demás áreas de su vida. En Colombia el 97% de las compañías consideran la importancia de ofrecer beneficios adicionales, como seguros de vida, auxilio de estudio, trabajo remoto, convenios con entidades, pero el nivel de rotación incluso ha llegado a ser del 74%, sobre todo entre las edades de 20 a 29 años. Con estos datos se podría llegar a la conclusión, que aunque las compañías se esfuercen creando programas para lograr más compromiso y fidelidad, los resultados no han sido los mejores. **Es de gran importancia entender el propósito de los colaboradores para poder crear el ambiente y la comunicación que responda sus expectativas.** La mayor realización de todo ser humano en encontrar un propósito, como decía Stephen Covey, autor del libro **̈Los 7 hábitos de la gente altamente efectiva ̈:** todos queremos, vivir, amar, aprender y dejar un legado. Si una organización lograra mantener la conexión entre el propósito personal del empleado y los objetivos del negocio, el resultado sería mayor compromiso, nuevas fuentes de inspiración e innovación hasta el punto de convertir el propósito de cada individuo como el mayor activo de las organizaciones. Conectar los objetivos de la organización con el propósito personal puede ser probablemente uno de los mayores retos para los directivos de RRHH, en los próximos años. **Hay que pensar constantemente en los empleados, su desarrollo y sus motivaciones, pero todas las actividades tienen que tener sentido desde el punto de vista del negocio.** Para esta teoría se propone crear y diseñar un modelo o arquitectura personal, que permita el área de RRHH conocer e identificar el “para qué” de la persona que van a contratar para el cargo. Es crucial entender si sus habilidades se conectan con las necesidades y los valores de la empresa. También tener la oportunidad de identificar qué otros talentos ocultos tiene el futuro colaborador y cómo se puede realizar un plan de seguimiento para ayudar a que alcance todo su desempeño. Una vez identificado ese propósito, realizar actividades que usen el potencial del colaborador a la hora de realizar los objetivos de la compañía. La conexión de las preferencias del colaborador con las metas de la compañía sólo es posible si se planea estratégicamente. Hay que definir las áreas comunes que serían las habilidades de un individuo traducido a proyectos concretos que puede realizar para la compañía. Las actividades propuestas serían de forma más consciente y con sentido enfocado en las necesidades de cada individuo más allá de algo colectivo. La clave (y al mismo tiempo el reto) está en reconocer que cada persona es distinta y tiene una vocación o propósito distinto, de esta manera el trabajo tendría mayor trascendencia, encontrando el por qué se hace lo que se hace cada día. Los que quieren formar los equipos estables, productivos y satisfechos deberían involucrar a los líderes de las diferentes áreas de la organización y recursos humanos, para que tomen la iniciativa de apoyar a sus colaboradores en este proceso personal, que no sólo puede generar mayor bienestar emocional sino más compromiso y productividad, creando organizaciones más competentes y sostenibles en el tiempo. Artículos Relacionados [Leer más](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) #### [La estrategia de contenidos, la mejor aliada para un reclutamiento ganador](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Cuando una empresa publica una vacante, una de sus expectativas es recibir los currículos de los perfiles adecuados para invitarlos a un proceso de selección ...](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Monica Forero\ 23 sept 2019](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Leer más](/es/blog/la-estrategia-de-contenidos-la-mejor-aliada-para-un-reclutamiento-ganador/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) #### [Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora.](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing ...](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Maria Dulnikiewicz\ 25 jun 2019](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ¿Puede ser una empresa de 100 años atractiva para el talento joven? > Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles. 17 abr 2023\ Maria Dulnikiewicz ## Retos para atraer y retener los perfiles deseados Es bien sabido que la competencia por el talento es cada vez más feroz. Las grandes empresas, especialmente las de consumo masivo, se enfrentan a una serie de retos a la hora de atraer y retener a los mejores y más brillantes jóvenes talentos. A continuación, examinaremos los principales retos y buscaremos soluciones para ayudar a las empresas a mantenerse a la vanguardia en la captación de estos perfiles. ### Reto de estructura: organización grande, talento diverso Las empresas de consumo masivo tienden a ser grandes compañías que necesitan atender muchas áreas y, para ello, requieren talento diverso en términos de habilidades y conocimientos, lo que implica lidiar con diferencias demográficas, generacionales, etc. ### ¿Cómo abordarlo? Es importante entender qué motiva a las personas. Aunque las similitudes en gustos y necesidades son relevantes, la clave está en conocer las diferencias. Al tener claro lo que el talento busca, será más fácil tomar acciones puntuales y enfocadas para ser un empleador igual de atractivo para todos. Algo que funciona muy bien en las organizaciones que emplean talento diverso son las estrategias basadas en una propuesta de valor universal, que se puede ajustar a diferentes versiones en el nivel táctico. ### Reto de urgencia: lo que no se vende hoy, no se venderá mañana El consumo masivo sucede aquí y ahora. No hay tiempo para esperar o detenerse a pensar en el próximo paso. Para el talento, esto significa trabajar en dinámicas muy intensas, lidiar con cambios frecuentes y acoplarse al trabajo rápido. ### ¿Cómo abordarlo? Aquí, la organización de la comunicación interna es vital. Tener claridad de lo que sucede en la empresa y habilitar los canales de arriba hacia abajo y al revés cobra relevancia porque, solo cuando uno sabe y entiende los motivos, puede ejecutar correctamente. ### Reto de rotación: más complejidad, menos compromiso Por naturaleza, los equipos de ventas suelen rotar más que otros roles. Esto se debe a que el trabajo es bastante exigente y las jornadas son largas. Los vendedores suelen tener complicaciones porque no cuentan con el material o el apoyo para alcanzar sus metas cada vez más ambiciosas. Todo esto hace que la motivación disminuya y opten por buscar nuevos retos profesionales. ### ¿Cómo abordarlo? Las empresas deben ocuparse de ofrecer capacitaciones de muy buena calidad y de proveer las herramientas de trabajo adecuadas para impulsar las ventas de sus equipos. Antes de cubrir las necesidades superiores (alineamiento con el propósito, sentido de pertenencia), hay que asegurarse de que las necesidades básicas están impecablemente cubiertas (procesos, herramientas, condiciones de trabajo). ### Reto de balance: diferentes roles, diferentes realidades El ambiente en cada área es distinto: la vida en las plantas, por ejemplo, es completamente diferente al día a día en las oficinas administrativas. Así como el contexto cambia, las realidades de los colaboradores también tienden a variar. Las empresas se enfrentan a la necesidad de mantener el balance en las condiciones de cada grupo. ### ¿Cómo abordarlo? Desde las áreas de liderazgo, las empresas que quieran superar este reto deben enfocarse en la elaboración de políticas de diversidad e inclusión que sean atractivas y justas. Es importante que se aseguren de ofrecer beneficios que apliquen para todos. Los beneficios específicos para cada equipo deben ofrecerse justamente, tanto en su cantidad como en su valor. ### Reto de percepción: gran trayectoria, riesgo de verse poco innovadores Las grandes empresas suelen tener muchos años de trayectoria. Aunque esto puede aprovecharse muy bien para atraer al talento, existe la posibilidad de que se proyecten como lugares con procesos burocráticos ya establecidos, donde cualquier cambio suele tomar más tiempo de lo esperado. Por estos motivos, una empresa así no necesariamente vive en las mentes del talento joven como un lugar soñado para trabajar. ### ¿Cómo abordarlo? Una empresa con muchos años de existencia tiene algo que solo pocos pueden ofrecer: una propuesta de valor basada en la estabilidad. (sí, ¡el talento joven también quiere estabilidad!), mezclada con oportunidades de crecimiento e innovación (si existen). ¡Mostrar una imagen moderna incluso si se tiene muchos años es posible! En muchos casos requiere rediseñar la marca y ajustarse al mundo digital, que es el que predomina en la actualidad, pero sí, se puede hacer de forma muy atractiva. ### Reto de burocracia: procesos lentos, talento desmotivado Conforme pasan los años, las corporaciones suelen implementar procedimientos y políticas que, si bien pueden ser muy funcionales, para el talento pueden resultar lentos, repetitivos y, en consecuencia, poco atractivos. ### ¿Cómo abordarlo? Se requiere evaluar que los procesos establecidos sean verdaderamente funcionales. De ser así, lo importante será comunicar las reglas de la casa correcta y claramente para que no haya sorpresas. El talento necesita saber qué normas hay que seguir y en qué aspectos tiene espacio para proponer. Existen muchas personas a las que le gustan los procedimientos bien establecidos y la compañía no debería tener que modificar sus procesos si estos le funcionan. Se trata de atraer al talento adecuado: motivado positivamente por la operación y la cultura de la compañía. ### Los aspectos atractivos de una empresa de gran trayectoria No todos son retos a la hora de comunicarse con el talento siendo una empresa de consumo masivo con una larga trayectoria. ¡También hay muchos aspectos positivos que pueden aprovecharse para ser más atractivos! 1. Las compañías de largas trayectorias suelen realizar muchas actividades de responsabilidad social. ¡Y es algo que le encanta al talento! Estos perfiles disfrutan la oportunidad de participar en algo que les brinde un propósito superior. 1. Gracias a sus grandes estructuras, ofrecen OPORTUNIDADES de crecimiento horizontal/ vertical. Aunque no todas tienen planes de carrera, estas oportunidades existen para las personas que saben incentivarse solas. 1. Las corporaciones de este tipo son un excelente sitio para lo juniors. Al estar rodeados de tanta gente con muchos años de experiencia, se colocan en un lugar de aprendizaje constante. Posicionarse como un empleador atractivo significa promocionar las fortalezas de la compañía relevantes para el talento de una forma muy honesta y consecuente. Suena simple, pero requiere un entendimiento profundo de la oferta de la empresa, las necesidades del talento y las actividades de la competencia de reclutamiento. ¿Formas parte del departamento de RR.HH./ comunicación / marketing en una empresa de consumo masivo con 50, 100 o más años de historia? Nos encantaría apoyarte con tu estrategia para atraer y retener al talento. ¡Hablemos sobre marca empleadora! Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) #### [Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora.](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Hasta hace poco, el mundo empresarial, independientemente del sector en el que opera, hablaba mucho del producto, costos, competencia y marketing ...](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Maria Dulnikiewicz\ 25 jun 2019](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/aumenta-tu-ventaja-competitiva-a-traves-de-la-estrategia-de-marca-empleadora/) [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # ¿Qué significa flexibilidad en el trabajo? > Mi breve historia sobre trabajar en el extranjero 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura ... 14 jul 2021\ Tina Toutounchi **Mi breve historia sobre trabajar en el extranjero** 💚 A todas las personas les gustaría trabajar para una empresa que ofrece flexibilidad. Los empleadores saben que deben adaptar su cultura organizacional a una generación que se enfrenta constantemente a los cambios y a la necesidad de aprender rápidamente, mientras se mueve entre el mundo digital y físico. Sin embargo, a veces me pregunto si los empleados entienden que esperar flexibilidad del empleador también significa que el empleador esperará flexibilidad de parte de ellos. No me extenderé demasiado al respecto, pero me gustaría compartir algunas reflexiones. Tal vez inspiren a alguien 😉 Hace algún tiempo, en Performante decidimos optimizar nuestra estrategia de marca empleadora. Principalmente queríamos actualizar nuestros valores y así fue como la flexibilidad se convirtió en uno de ellos. Tuvimos la suerte de que sucedió justo antes del distanciamiento social porque nos ayudó mucho en la transición al trabajo remoto. Gracias a que se había anunciado oficialmente a todos en el equipo, estaba claro que todos podíamos esperar flexibilidad de parte de los demás. Pero, ¿qué significaba eso en la práctica? (No voy a dar más detalles sobre el trabajo remoto, porque el tema ha sido ampliamente cubierto durante el último año.) ¿Qué significa, entonces, la flexibilidad cuando se trabaja de forma remota? Permítanme agregar otra pregunta: ¿Qué implicaciones tiene esto para el empleado y para el empleador? - **Posibilidad de** evitar reuniones innecesarias o acortar su duración. Pero también, la posibilidad de participar en reuniones más frecuentemente sin tener que buscar un espacio libre en la oficina. - **Posibilidad** de integrar la vida privada y el trabajo. Con el trabajo remoto tenemos un mayor poder de planificar nuestro tiempo. Pero esto también nos permite estar más disponibles para nuestro empleador y nuestros colegas sin tener que sentarnos en la oficina fuera de nuestro horario laboral. - **Nuevas posibilidades**. Este último punto es el más importante para mí. ¿No crees que el trabajo remoto y toda la situación nos han abierto la cabeza a un nuevo abanico de posibilidades? Soy consciente de que no todas las empresas pueden permitirse la flexibilidad completa porque esta ventaja depende de varios factores externos. Pero en mi caso, **tuve una oportunidad que siempre había soñado.** Cuando finalmente se abrieron las fronteras entre países, pude ir a mi amado Berlín durante un mes y trabajar en un espacio de coworking. A pesar de que nuestra empresa opera en espacios de coworking en Colombia y el Reino Unido, tener la posibilidad de extender el beneficio para trabajar en otro país -sin perder mi comodidad- es mucho más de lo que esperaba. **¡Y se lo debo a la flexibilidad!** **Piensa en las formas en que tus valores internos pueden traducirse en beneficios para tus empleados y para la empresa como empleador.** No tienen que ser beneficios tan explosivos como el mío fue 😉 Pero, tal vez podría ser bueno observar la cultura de tu empresa desde la perspectiva del valor que aporta a los empleados y empleadores. Porque mi empresa también ganó, ya que ahora soy una embajadora feliz, pero también lo son mis amigos y otras personas que conocí en el espacio de coworking 💚 Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) #### [#ExperienciaDelCandidato](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Cómo evaluarías el contacto con el reclutador?” En la época del mercado del empleado, baja tasa de desempleo y la lucha por el talento, la mayoría de ustedes probablemente ya saben a que se refiere ...](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Tina Toutounchi\ 16 feb 2021](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) #### [Employer Branding en Colombia: resumen y tendencias con base en People First 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Quienes están involucrados en las últimas tendencias, noticias y eventos del mundo de marca empleadora en Colombia, seguramente sabrán que...](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Tina Toutounchi\ 26 oct 2022](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) [Leer más](/es/blog/employer-branding-en-colombia-resumen-y-tendencias-con-base-en-people-first-2022/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Redefiniendo nuestros valores y EVP: un caso de estudio de Performante > En nuestra agencia, todos nuestros empleados están familiarizados con el término Marca Empleadora. No solo porque crean estrategias y ... 21 abr 2021\ Tina Toutounchi En nuestra agencia, todos nuestros empleados están familiarizados con el término Marca Empleadora. No solo porque crean estrategias y realizan proyectos relacionados con el branding de los empleadores como parte de nuestra línea de negocio, sino porque tienen la oportunidad de participar activamente en nuestros proyectos internos de marca empleadora: creando campañas de imagen y reclutamiento, colaborando en la competición JustBrief (un proyecto destinado a estudiantes interesados en marketing) y ayudando a definir nuestros valores y EVP. El año 2019 trajo muchos cambios en nuestra agencia y, por esa razón, decidimos tomarnos un respiro y renovar la cultura de la organización, así como nuestras ofertas dirigidas a nuevos colaboradores. **No éramos los mismos que hace unos años.** Nuestros proyectos, así como nuestra participación en los mismos, cambió de forma drástica. Como equipo, pasamos por muchos cambios positivos, pero también momentos muy difíciles. En 2020, a pesar de ser conscientes de que no fue lo que esperábamos, decidimos redefinir nuestros propios valores de marca empleadora. **Estos valores** son de sobra conocidos por nuestros colaboradores, pero dejaron de tener la relevancia que requerían para seguir funcionando. Además, el aspecto visual de la comunicación necesitaba un cambio acorde a los tiempos. Nuestro **EVP** también de tener la fuerza que un día tuvo, debido a la estrategia de reclutamiento, la estructura organizativa y el estilo de nuestra cooperación interna, que cambió de manera significativa. Anteriormente, nuestra oferta se dirigía fundamentalmente a juniors y jóvenes especialistas. Ahora, ofrecemos trabajo a personas con muchos años de experiencia. De este modo, nuestro público objetivo tenía expectativas completamente diferentes. **Entonces, ¿cómo enfocamos los cambios?** 1. **Encuestas y talleres de trabajo** Primero, realizamos encuestas anónimas entre nuestros empleados, en las cuales les preguntamos acerca de nuestras debilidades y fortalezas. Trabajamos en nuestros valores y nuestro EVP e involucramos a nuestros empleados invitándolos a sugerir algunos nuevos. Después de analizar la encuesta, diseñamos talleres de trabajo para indagar más en la información obtenida. Los colaboradores también aprendieron sobre la teoría de creación de estrategias de marca empleadora. Participando en tareas individuales y de grupo, empezaron a guiarnos en los valores que como compañía debíamos seguir, así como los valores que consideraban importantes a la hora de trabajar con nosotros. Estos talleres, además de ser una gran oportunidad para tratar temas importantes relacionados con la cultura de la compañía, también suponen una oportunidad de integración. Nuestro equipo no es muy grande y todos trabajamos con gran transparencia. De esta manera podemos organizar las reuniones para los colaboradores, líderes y directores. Todos juntos. **2. Punto de referencia** Una vez conocida la opinión de nuestros empleados y líderes, era hora de hacer una búsqueda online. Este es un paso importante porque no queremos comunicarnos de la misma manera que nuestros competidores (en nuestro caso, tanto en reclutamiento como en los negocios). Por eso, analizamos los canales de otras agencias: su tono de voz, eslóganes, imagen visual y oferta. ¡Si no sabes cuál es tu competencia, merece la pena realizar un grupo de opinión para conocerla mejor! **3. Creatividad** Después de haber resumido y aprobado todo de forma interna, llegó el momento de la creatividad: crear un nuevo eslogan y definir los valores. Simplemente añadiré que ni alores ni el EVP cambiaron por completo. En ambos casos, añadimos algunos componentes y eliminamos otros. Y, a pesar de que decidimos cambiar los valores, no nos pareció buena idea cambiar demasiado el eslogan. Al final, lo cambiamos de tal manera que dos de nuestros EVP fueran visibles de forma clara: reconocimiento y capacitación, ambos realmente importantes para nuestros empleados. **4. Campaña interna** Antes de que nuestra comunicación viera el mundo exterior, quisimos informar a los empleados primero. Después de todo, ellos fueron la clave de este proyecto. Además de la comunicación oficial y la presentación de los resultados de nuestro trabajo, entregamos a los empleados una serie de materiales visuales para sustituir a los anteriores en los canales de redes sociales (ej. Fondo de LinkedIn). Desde el principio de la pandemia (marzo/abril 2020) utilizamos estas estrategias para la integración online. Nuestros colaboradores crearon posters con imágenes de sus compañeros de trabajo y las responsabilidades que desempeñan. Fue una bonita tarea a realizar en grupo, además de encajar perfectamente con nuestro valor ‘apreciación’. También involucramos a los trabajadores en la grabación de un video con fines de comunicación externa (respetando las normas de seguridad de la pandemia) y creamos nuevos elementos corporativos que promovieran nuestros valores como empresa. Este paquete incluía una carta de nuestra CEO felicitando individualmente a cada empleado por representar un valor de la compañía :) **5. Campaña externa** Preparamos un teaser y luego una campaña con dos videos (en uno mostramos a los empleados y en el otro, mostramos algunos de nuestros proyectos), nuevos reclutamientos y posts de redes sociales, así como una imagen visual coherente con todos nuestros canales (imagen de fondo, perfiles del empleado, pestaña trabajos). A estas alturas, era muy importante preparar de antemano las herramientas, los formatos necesarios y el plan de medios. La mayoría de nuestros materiales se pueden ver en Facebook. Los dos nuevos componentes EVP también nos inspiraron para crear pequeñas animaciones con algunos de nuestros empleados como protagonistas :) Espero que nuestro caso de estudio les inspire a la hora de renovar su estrategia de marca empleadora y de crear una comunicación consistente. Los cambios no son fáciles: requieren tiempo, involucración y soporte del equipo/supervisor/direcctor. Pero créanme: merece la pena. Para nosotros, se trató de un gran paso hacia adelante, así como de una oportunidad para la integración en el trabajo remoto. Todo est, sin mencionar la respuesta positiva de nuestros empleados y candidatos. Si quieres saber más acerca de cómo podemos ayudarte en proyectos similares, por favor no dudes en contactarnos: Artículos Relacionados [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) #### [El aumento de la demanda de cualquier cosa que ayude a pasar el tiempo](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Increase in demand for anything that helps passing time Según las previsiones de los expertos en tendencias, el año 2020 se suponía que ...](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Tina Toutounchi\ 21 abr 2021](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/el-aumento-de-la-demanda-de-cualquier-cosa-que-ayude-a-pasar-el-tiempo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) #### [8 lecciones que aprendí durante mis primeras semanas en Employer Branding](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Hace poco tiempo acepté la oportunidad de unirme a Performante, lo que representaba un reto emocionante, no solo por los nervios ...](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Marta De León\ 22 jun 2021](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) [Leer más](/es/blog/8-lecciones-que-aprendi-durante-mis-primeras-semanas-en-employer-branding/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Todo lo que necesitas saber sobre las tasas de conversión > Una de las herramientas esenciales que ayuda a evaluar la efectividad de los esfuerzos realizados es la tasa de conversión. En este artículo, aprenderás su definición, cómo calcularla y por qué es crucial monitorearla. 22 jun 2023\ Michał Płatek La eficacia de las iniciativas publicitarias siempre ha sido crucial para alcanzar los objetivos de negocio. Esto es especialmente relevante en el entorno de marketing actual, que es más competitivo que nunca. Una de las herramientas más indispensables para evaluar estos esfuerzos es la tasa de conversión. En este artículo, profundizarás en los detalles de esta métrica clave, comprenderás su importancia para las empresas y también aprenderás cómo aprovechar esta métrica para formular estrategias de marketing efectivas. ## Tasa de conversion: ¿qué es exactamente? La tasa de conversión es una medida que define el porcentaje de personas que han completado una conversión en un sitio web u otra forma de interacción con la marca. ¿Suena un poco confuso? Comencemos explicando de qué se trata una conversión. En esencia, **la acción en la que un usuario completa una actividad que cumple con un objetivo predefinido y es ventajosa para la empresa** es conocida como una conversión. Por ejemplo, si nuestro objetivo es conseguir suscriptores a un boletín, la conversión será que los usuarios dejen una dirección de correo electrónico para registrarse. En el caso del comercio electrónico, una conversión podría ser agregar un producto al carrito o realizar una compra. También puede ser la descarga de materiales desde el sitio web, si esa acción es deseable desde el punto de vista de la empresa. Ahora que entendemos qué es una conversión, podemos pasar a la tasa de conversión. Para ponerlo de manera simple, se trata de la proporción de personas que se convirtieron en contraposición a aquellas que tuvieron la oportunidad de hacerlo. Por ejemplo, la proporción se podría aplicar a los usuarios que visitaron un sitio web. La tasa de conversión mide la efectividad de las campañas de marketing y la eficiencia de un sitio web o aplicación móvil. También ayuda a evaluar si una estrategia está generando los resultados esperados. ## Cómo calcular la tasa de conversión La fórmula para calcular la tasa de conversión es relativamente sencilla. Empieza por dividir el número de conversiones, como compras, entre el número total de visitantes. Luego, multiplica el resultado por 100%. Esto te dará la tasa de conversión. Aquí tienes una fórmula simple:\ Tasa de conversión = (Número de conversiones / Número de visitantes) \* 100% Un ejemplo puede ser una tienda en línea que fue visitada por 1,000 usuarios en un mes. De esos 1,000 clientes potenciales, 50 realizaron una compra. Por lo tanto, la tasa de conversión fue del 5%. ## Por qué es crucial monitorear la tasa de conversión para la efectividad del marketing Monitorear la tasa de conversión es crucial para las empresas. Les ayuda a evaluar el éxito de sus estrategias de marketing digital y tomar decisiones basadas en datos. Aquí hay otras razones por las que es tan esencial: 1. **Medir el retorno de la inversión (ROI):** Seguir la tasa de conversión permite a las empresas evaluar la efectividad de las campañas de marketing y determinar si las inversiones en publicidad están generando los resultados deseados. Con esta información, las estrategias y tácticas pueden ajustarse para aumentar el ROI. 1. **Optimizar los esfuerzos de marketing:** Considerar la tasa de conversión permite identificar las áreas que requieren mejoras. Un gran número de visitantes pero una baja tasa de conversión en un sitio web puede indicar un problema. Este podría estar relacionado con persuadir a los visitantes para que realicen la acción deseada. Al actuar sobre los datos, se pueden hacer cambios en el contenido, el diseño de la página o el proceso de compra para aumentar las conversiones. 1. **Planificación efectiva de estrategias de marketing:** Seguir la tasa de conversión proporciona información sobre las preferencias y comportamientos del cliente. Con estos datos, es más fácil entender qué acciones dan los mejores resultados y cómo adaptar las estrategias para satisfacer las necesidades del público objetivo. ## ¿Qué se considera como una buena tasa de conversión? Como suele suceder en marketing, la respuesta a esta pregunta es “depende”. Se puede suponer que la tasa de conversión óptima para varias industrias oscila entre el 2% y el 5%. Los datos del informe “Digital Experience Benchmark 2022” indican que la tasa de conversión promedio en 2021 en todas las industrias fue del 2.9%, y 2.96/ en el comercio electrónico. Sin embargo, estos resultados siempre deben relacionarse individualmente con un caso específico. Una tasa de conversión del 0.5% puede considerarse baja para una campaña de generación de leads que llega a un público objetivo amplio, pero totalmente satisfactoria para un negocio que vende bienes de lujo. ## Consejos pro para aumentar las tasas de conversión 1. **Optimiza tu página:** Asegúrate de que sea fácil de navegar, visualmente atractiva y que tenga un llamado a la acción (CTA) claro y convincente. 1. **Personaliza el contenido:** Adáptalo a las preferencias y necesidades del grupo objetivo. Enfócate en resolver sus problemas y ofrecer un valor que les invite a realizar la acción deseada. 1. **Mejora el proceso de compra:** Simplifícalo eliminando pasos innecesarios y reduciendo el número de campos a completar. 1. **Prueba y mide los resultados:** Realiza pruebas A/B para comparar diferentes versiones de anuncios, páginas de destino u ofertas. Analiza los resultados y toma decisiones basadas en datos para optimizar. 1. **Ofrece beneficios adicionales:** Anima a los clientes a tomar la acción deseada ofreciendo ventajas extra como descuentos, envío gratis o bonos exclusivos. ## La tasa de conversión como clave del éxito La tasa de conversión es una herramienta extremadamente importante para los profesionales del marketing y los encargados de negocios. Permite evaluar la efectividad de las actividades de marketing, optimizar las estrategias y tomar decisiones basadas en datos. El seguimiento de la tasa de conversión permite a las empresas aumentar el ROI, ajustar las operaciones y adaptar mejor las estrategias a las necesidades de su público objetivo. Vale la pena recordar que un marketing efectivo no se puede construir sin analizar datos relevantes y confiables. La medición de la tasa de conversión es una herramienta perfecta para ello. Artículos Relacionados [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) #### [5 tips para un buen brief de marketing](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Aprende a crear un brief de marketing preciso que facilite tu colaboración con una agencia. Descubre por qué es importante y cómo un documento adecuado influye en la eficacia de tus esfuerzos. Conoce los fundamentos del éxito de tu campaña.](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Sonia Oczadły\ 2 nov 2023](/es/blog/5-tips-para-un-buen-brief-de-marketing/) [Leer más](/es/blog/5-tips-para-un-buen-brief-de-marketing/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Toma fotografías de calidad para tus redes sociales > La fotografía es una parte esencial de la comunicación empresarial. Con fotos (y gráficos en general), podemos comunicarnos ... 23 dic 2021\ Aleksandra Witkowska **La fotografía es una parte esencial de la comunicación empresarial. Con fotos (y gráficos en general), podemos comunicarnos con los clientes o empleados actuales y potenciales, de una manera más personal. Podemos mostrar productos, servicios, oficinas, beneficios y todo lo que queremos presumir. Una foto bonita y bien elaborada captará la atención de la audiencia y le animará a consumir nuestro contenido y permanecer con nosotros más tiempo.** **Aquí hay algunos consejos que me han ayudado a tomar fotos atractivas y profesionales. Puedes considerarlos para las redes sociales de tu empresa.** **Luz** La luz es el elemento más importante. Puedes tener un gran equipo, buenas configuraciones y hermosos accesorios, pero será difícil obtener un buen resultado sin una buena luz. Yo siempre busco aprovechar la luz natural. Lo que me ayuda con la fotografía de producto es colocarme al lado de una ventana (preferiblemente oscurecida por una cortina, que es un difusor de luz. La luz será suave). Si estoy tomando fotos de personas en la oficina, les pido que se coloquen frente a la ventana. De esta manera, no estarán ocultos en las sombras y no tendré que iluminar demasiado la foto al editar. Intenta tomar una foto del mismo sujeto junto a una ventana y dentro de la oficina, donde hay menos acceso a la luz. Notarás la diferencia de calidad a primera vista. Y la intención es precisamente centrarnos en la calidad de las fotos. Si comienzas a prestar atención a cada paso desde el principio, la toma final saldrá perfecta. Te lo puedo asegurar. **Tercios** Para que tu foto capte la atención de tu audiencia, es una buena idea utilizar el principio de los tercios. Te facilitará tomar una foto técnicamente correcta. Esta es, por mucho, la regla más importante en la composición. Seguirla nos permite colocar elementos significativos en puntos fuertes (las intersecciones). Para ello, dividimos nuestra foto en 9 cuadrados iguales, utilizando 4 líneas. Las intersecciones de las líneas captan inmediatamente el enfoque del espectador. Al tomar fotos de personas, siempre coloco la línea más alta a la altura de los ojos. En las fotos de producto, también puedes colocar el producto justo en el centro. **Cuida los detalles** Construye la escena conscientemente desde el principio. Piensa en cuál es el tema principal de la foto. ¿Es el artículo que estás vendiendo, los empleados o la tarea específica que están realizando? A partir de este momento, tienes un tema claramente definido. Si estableces qué es lo más importante en la foto desde el principio, el espectador también lo sabrá. La calma te ayudará. Y una mano firme o un trípode. Si no cuidas el enfoque correcto en la foto, no lo solucionarás más tarde. Si la habitación está demasiado oscura o la exposición es demasiado larga, las fotos pueden desentonar. Vale la pena conseguir un trípode. Entonces, estarás seguro de que tu mano no temblará y capturarás el enfoque perfecto. Cuando fotografío a personas en la oficina, siempre hago una serie de tomas. De esas 10 tomas rápidas, siempre habrá una perfecta. ¿Crees que lo hago inmediatamente después de llegar a la oficina? Lamentablemente, no. Primero, limpio el espacio, elimino todo el desorden en el fondo, los cables, tazas o sillas innecesarias. Instalo mesas, sillas y sofás para que sea más fácil para mí y para mis modelos. **Esto es solo el comienzo, pero con estos conceptos básicos tienes suficiente para empezar a hacer hermosas fotos para tu marca. Tómate tu tiempo para pensar en tu composición, elige el tema de la foto, asegúrate de que la luz y el enfoque funcionen bien… ¡y dispara!** **Espero ver tus resultados. Recuerda que estaré feliz de responder a tus preguntas relacionadas con la fotografía.** Artículos Relacionados [Leer más](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) #### [¿Por qué crear carruseles en las redes sociales? (si aún no lo estás haciendo)](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Actualmente, hay más de 1.300 millones de usuarios activos mensuales en Instagram, lo que la coloca como la cuarta plataforma de redes ...](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Aleksandra Witkowska\ 26 nov 2021](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Leer más](/es/blog/por-que-crear-carruseles-en-las-redes-sociales-si-aun-no-lo-estas-haciendo/) [Leer más](/es/blog/performante-acelera-al-maximo/) #### [Performante acelera al máximo - Un nuevo concepto creativo y una transformación estratégica de marca](/es/blog/performante-acelera-al-maximo/) [Performante anuncia un cambio revolucionario en su estrategia de comunicación, presentando un nuevo concepto creativo que refleja la velocidad y dinamismo del marketing digital actual](/es/blog/performante-acelera-al-maximo/) [Sonia Oczadły\ 11 abr 2025](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/performante-acelera-al-maximo/) [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Tres herramientas filosóficas que te ayudarán a manejar situaciones cotidianas > Acercarse a la filosofía es una actividad que requiere análisis, pensamiento constante y el cuestionamiento de todo lo que experimentamos... 30 mar 2022\ Manuela Cortés Forero Acercarse a la filosofía es una actividad que requiere análisis, pensamiento constante y el cuestionamiento de todo lo que experimentamos, incluyendo la forma en que pensamos. Comprender algunas de las características que aporta la filosofía, puede darnos herramientas útiles para la vida diaria. Aquí hay tres herramientas filosóficas para aplicar en tu vida: **Resolución de problemas** La filosofía nos ayuda a ver más allá de un problema y una solución. Se trata de analizar cómo se entiende un concepto según su contexto, cómo se sustentan los argumentos y cuáles son los problemas esenciales que resuelven esa duda concreta. Nos lleva de entender lo general a tratar con lo específico. Nos ayuda a estudiar las posibilidades que rodean al problema; las que coinciden con lo que pensamos y las que son opuestas. Involucrarnos en el espacio de cuestionar todo lo que acompaña a nuestro problema, nos permite pensar críticamente. Aquí hay un ejemplo que podemos aplicar en nuestro contexto: A la hora de lanzar una campaña, es fundamental tener una idea clara de lo que estamos haciendo. Esto se logra formulando las preguntas correctas sobre lo que se está desarrollando. Pero aún más importante, es anticiparse a los posibles resultados, buenos o malos, tener un plan de contención en caso de que no salga según lo previsto, teniendo en cuenta las posibilidades de lo que podría suceder. **Comunicación** Dado que la filosofía nos confronta constantemente para analizar por qué pensamos de la manera en que pensamos, nos permite desarrollar habilidades de expresión y comunicación. Nos ayuda a entendernos a nosotros mismos, cómo pensamos, cuál es nuestra realidad, en qué se diferencia nuestra realidad de la de los demás y cómo nos situamos en una realidad distinta a la nuestra. Al principio, estas preguntas pueden parecer muy amplias, pero a medida que comenzamos a reconocer y comprender nuestro ser interior, desarrollamos herramientas que facilitan la expresión. Si entendemos nuestra posición sobre un tema lo suficientemente bien, será más fácil decidir el siguiente paso. Esto sucede mucho en el lugar de trabajo. A menudo nos encontramos en situaciones en las que dudamos de si nuestra participación contribuye, temiendo decir algo mal. Pero si de lo que queremos hablar es algo sobre lo que nos sentimos seguros, podemos intentar hablar de ello con nuestros colegas para encontrar diferentes pensamientos y opiniones que conduzcan a un mejor resultado. **Habilidades de escritura** A través de la lectura de diferentes textos filosóficos, tenemos la oportunidad de conocer interesantes ensayos literarios con mucho contenido para examinar. No solo están llenos de preguntas sobre la vida, situaciones y conceptos abstractos, sino que también representan un desafío de lectura. Una actividad de cuestionamiento exhaustivo para entender el texto, identificar cómo ese autor específico concibe un concepto, leer los argumentos y generar una opinión sobre ellos y poder traducir estos temas en ejemplos claros que nos sitúen en problemas de la vida real, nos permiten hacer un análisis más profundo de diferentes escenarios, mientras desarrollamos nuevas habilidades de escritura. Al no dar por sentado todo lo que vemos y percibimos a nuestro alrededor, ampliamos nuestro conocimiento y entendemos diferentes perspectivas sobre nuestra realidad. Recuerda que la sabiduría no proviene exclusivamente de los estudios académicos, sino principalmente de la experiencia. ¡Así que sigue cuestionando todo lo que te rodea! Artículos Relacionados [Leer más](/es/blog/eb-radar-es/) #### [EB Radar de Performante: Un enfoque holístico de la marca empleadora](/es/blog/eb-radar-es/) [¿Cómo medir el campo del employer branding y establecer las prioridades adecuadas para no malgastar el dinero?](/es/blog/eb-radar-es/) [Stanisław Kazior\ 16 nov 2023](/es/blog/eb-radar-es/) [Leer más](/es/blog/eb-radar-es/) [Leer más](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) #### [Encuentra, retén y desarrolla al talento tecnológico: aprende cómo mantenerlos motivados..](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Comprender qué motiva al talento tecnológico siempre es un desafío porque nunca podemos generalizar. Comencemos con algunos datos ...](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Manuela Cortés Forero\ 31 ene 2023](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Leer más](/es/blog/encuentra-reten-y-desarrolla-al-talento-tecnologico-aprende-como-mantenerlos-motivados/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) #### [El impacto del COVID-19 en la transformación digital en Colombia: ¿se transformaron los negocios o sus colaboradores?](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Desde el 2020 se volvió tendencia en el mundo entero un concepto que varios tal vez ya estén cansados de escuchar: “la nueva normalidad” ...](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Daniela Rueda\ 1 jul 2021](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) [Leer más](/es/blog/el-impacto-del-covid-19-en-la-transformacion-digital-en-colombia-se-transformaron-los-negocios-o-sus-colaboradores/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # BRING YOUR TALENT.TAKE THE POWER. > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Fomentamos la colaboración, la diversidad y la energía transformadora de las ideas audaces. Tu perspectiva única alimenta nuestro éxito colectivo, y te animamos a proponer, crear y prosperar. Juntos, seguiremos ganando la carrera digital para nosotros y para nuestros clientes.\ \ Toma la delantera y pon tus habilidades únicas en el lugar adecuado para crear un impacto, crecer y ayudarnos a dar forma al futuro del mundo digital.\ \ Te damos la bienvenida a nuestro equipo. ## Beneficios Seguro médico privado Plataforma de apoyo\ a la salud mental Pases de gimnasio Eventos de integración ## Cultura de trabajo Ambiente multicultural Cooperación y espíritu de equipo Posibilidad de probar tus ideas Apreciación de tu dedicación y los resultados de tu trabajo ## Crecimiento y desarrollo Universidad de Performante Cursos de idiomas ### Una cosa más... ### RESPONDE LAS SIGUIENTES PREGUNTAS: ¿Te sientes como un ciudadano del mundo? SÍ No ¿Eres una de esas personas que siempre cuestiona el status quo? SÍ No ¿Estás dispuesto a dar lo mejor de ti para que un proyecto tenga éxito? SÍ No ¿Eres una de esas personas que tienen muchas ideas acerca de cómo hacer mejor las cosas? SÍ No ¿Eres una de esas personas que siempre quiere ir un paso por delante? SÍ No ¿Te imaginas divirtiéndote en el trabajo? SÍ No Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3Market: Eficiencia y crecimiento gracias a campañas publicitarias optimizadas > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) 3Market, una tienda de comercio electrónico especializada en equipos industriales, acudió a nosotros con la necesidad de mejorar los resultados de sus campañas publicitarias digitales. El objetivo era claro: aumentar significativamente el retorno de la inversión publicitaria (ROAS por sus siglas en inglés) y diseñar una estrategia escalable para un crecimiento sostenido. Buscaban un socio confiable que pudiera ofrecer resultados inmediatos y un impacto duradero en su negocio. Alcance - Auditoría exhaustiva de las campañas existentes en Google Ads - Expansión de campañas en Meta Ads tanto en el mercado polaco como en el checo - Optimización del presupuesto según el rendimiento - Análisis de mercado y competencia con monitoreo de tendencias de palabras clave - Creación y pruebas A/B de anuncios de alto rendimiento - Integración de esfuerzos de remarketing entre plataformas - Monitoreo diario y seguimiento de desempeño con informes detallados ##### Nuestro enfoque Para satisfacer las necesidades de 3Market, implementamos una estrategia de doble plataforma que combinó Google Ads y Meta Ads. Nuestro enfoque fue altamente específico, orientado a maximizar la eficiencia a través de varias acciones clave: - 1\. Google Ads - Optimización de campañas existentes: Como primer paso, realizamos una auditoría detallada de las campañas actuales para identificar áreas de mejora. Optimizamos la segmentación de la audiencia, priorizamos palabras clave de alto rendimiento e introdujimos estrategias de ofertas dinámicas. Los resultados fueron sobresalientes: en el primer mes, duplicamos el ROAS y mantuvimos este nivel de rendimiento durante los meses siguientes 2\. Meta Ads – Construcción y refinamiento de campañas: Lanzamos campañas en Meta Ads desde cero en el mercado polaco, mientras que en el mercado checo tomamos el control de campañas ya existentes. Al enfocarnos en creatividades personalizadas y una segmentación precisa de la audiencia, logramos duplicar el ROAS de las campañas checas en solo un mes. 3\. Escalamiento flexible del presupuesto: Motivado por los resultados excepcionales, el cliente aumentó su presupuesto publicitario en un 70% en solo cinco meses. Esto nos permitió ampliar el alcance de las campañas y obtener resultados aún mejores. 4\. Monitoreo y optimización continua: Para garantizar un desempeño óptimo, implementamos un sistema de monitoreo diario. Esto nos permitió adaptarnos rápidamente a las tendencias cambiantes y optimizar las estrategias en tiempo real, maximizando la eficiencia de la inversión en publicidad. ##### Nuestros esfuerzos generaron resultados impresionantes, superando las expectativas del cliente. Los resultados de las campañas se resumen a continuación: #### Resultados #### Google Ads: 7.5 ROAS más alto 4.4 ROAS promedio 45% Aumento de pedidos mensuales #### Meta Ads: 9.6 ROAS promedio 56% Aumento de los márgenes de beneficio   Crecimiento notable en conversiones tanto en los mercados polaco como checo Esta colaboración demostró la efectividad de una segmentación precisa, estrategias adaptativas y una optimización continua para impulsar el crecimiento del negocio. Los resultados superaron las expectativas, estableciendo nuevos estándares para las futuras campañas de 3Market. [Siguiente proyecto](/es/clients/loreal/) [L'Oréal](/es/clients/loreal/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AIP > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Creación de un diseño nuevo y fresco para AIP, una empresa que ofrece una escuela práctica de gestión empresarial para empresas emergentes Alcance - UX/UI - Desarrollo web #### Nuestro enfoque Sitio web nuevo, totalmente responsivo, con UX\&UI sencillo y con énfasis en presentar mentores y ofertas de manera atractiva. ##### Solución Concepto e implementación completa del nuevo sitio web, desde la estructura, pasando por los textos y el diseño de códigos internamente. #### Resultados entregados Sitio web moderno, agradable e intuitivo para todos aquellos interesados en la oferta: empresas grandes, emergentes y potenciales mentores. [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AliExpress > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ¿Es posible llegar a más de 30.000 usuarios en más de 50 países y conseguir que descarguen una app de compras online en solo dos meses?\ \ Lo es cuando hablamos de una app como AliExpress promocionada por nuestros expertos en performance marketing. Alcance - Estrategia - Campañas de performance Se nos pidió que motiváramos a los usuarios a descargar y utilizar la aplicación AliExpress (Android e iOS) en más de 50 regiones por medio de una campaña de dos meses. #### Resultados - Mejores resultados en: EE.UU., LATAM y Indonesia - Descargas iOS y Android (20/80) - Implementación de múltiples píxeles para optimizar el rendimiento en las distintas fases de conversión 31.000 descargas en los primeros dos meses [Siguiente proyecto](/es/clients/mango/) [Punto Estilo - Mango Colombia](/es/clients/mango/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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[Nuestro trabajo](/es/work/) Una aplicación basada en la economía colaborativa creada por personas que tienen como mayor pasión el deporte, para aquellos que comparten la misma pasión Alcance - Estrategia - Aplicación móvil - Aplicación de escritorio Equipamiento sin usar, ausencia de un compañero de entrenamiento, una hora de espera entre entrenamientos. Estos problemas principales nos inspiraron a crear una aplicación totalmente nueva en el mercado. Una aplicación para personas apasionadas por el deporte. Sin embargo, la idea por sí sola no era suficiente. +1.000 descargas en el primer mes ##### Solución Hemos preparado una plataforma tipo marketplace basada en la economía colaborativa. Permite a los usuarios alquilar equipos o reservar una sesión de entrenamiento de entre una amplia gama de ofertas creadas por otros usuarios. La plataforma web también tiene una aplicación móvil, disponible tanto para Android como para iOS. ##### Comunicación Fuimos los únicos responsables de la promoción de la marca y la comunicación de AllSporter, desde el diseño del logotipo hasta el manual completo de marca y el key visual, los materiales y las estrategias de mercadotecnia. #### Resultados +1.000 descargas en el primer mes [Siguiente proyecto](/es/clients/pto/) [Organización Polaca de Turismo](/es/clients/pto/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Alcance - Estrategia - Campañas de performance Nos enfrentamos al reto de atraer nuevos suscriptores al sitio web del Reino Unido con un modelo basado en resultados (CPA). #### Resultados - Una colaboración ininterrumpida y un presupuesto abierto debido a la buena calidad de los resultados - Plan para desarrollar la campaña en más países +20 cooperación con más de 20 afiliados para dirigirnos a la audiencia a través de varios canales +4.000 nuevos suscriptores entregados en cuatro meses [Siguiente proyecto](/es/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom - Un nuevo nivel de la plataforma "Love IT to bits"](/es/clients/t-mobile-16bit-loveittobits/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AstraZeneca > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Perú, Colombia, Ecuador y Venezuela: 4 países diferentes que trabajan como una sola unidad regional. ¿Cómo se fomenta la comunicación entre estos equipos en una gran farmacéutica internacional? Dejando que los expertos nos encarguemos de ello. Alcance - Comunicación interna Necesitaban planificar y llevar a cabo una comunicación interna que ayudara a los colaboradores a comprender el propósito del clúster andino. Nuestra tarea consistía en hacer que se sintieran orgullosos de formar parte de este grupo e impulsar la cooperación entre los países. ##### Nuestro enfoque Teniendo en cuenta la temática andina y los elementos de comunicación existentes, como el EVP “hecho en casa” que muestra que la empresa es hogar de gente diversa, creamos el concepto “Somos Andean”. #### Resultados entregados Bid Idea: claim principal y key visual Comunicación interna: plan y ejecución Gadgets de empresa: diseño y producción [Siguiente proyecto](/es/clients/femsa/) [FEMSA](/es/clients/femsa/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Relojes Atlantic > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Plataforma de comunicación digital para relojes suizos y un piloto legendario. Alcance - Estrategia a largo plazo - Desarrollo web - RR.PP. e influencers Una relación a largo plazo para su estrategia digital, participación de gente famosa, relaciones públicas, producción de video y desarrollo de software. +91% alcance orgánico ##### Solución Asumimos la cuenta de Atlantic para respaldar la presencia de la marca en Polonia en todos los canales digitales. Con nuestro enfoque hacia un público más joven, iniciamos una interesante conversación cultural entre los mismos y un legendario relojero suizo. ##### Comunicación Establecimos un nuevo estilo de comunicación en torno a un efectivo contenido contextual. Producimos fotos, historias, GIFs y videos para publicarlos en el momento y lugar adecuados. ##### Colaboración con famosos Krzysztof Hołowczyc (Hołek), además de ser un legendario piloto de rally, ocupa un lugar destacado como deportista con influencia publicitaria (según Forbes). Nuestra cooperación no se limitó a las actividades promocionales convencionales, sino que involucramos a nuestra estrella en la grabación de videos, organización de fiestas e incluso en la construcción de un chatbot. ##### Chatbot RPG ¿Qué sucede cuando Hołek no puede participar en el Rally Dakar? Creamos el primer juego de rol en FB Messenger, usando 40 páginas de guión, efectos audiovisuales, equipamiento virtual y una ruta que guía a los jugadores, transformados en Hołek, a través de los caminos mas difíciles de Sudamérica. ##### Club SuperCar ¿Holek habla sobre coches o sobre... relojes?\ Un video inteligente en el que participa un actor estrenando su reloj Atlantic 777 en el mejor club de automóviles de Polonia. ##### Experiencia web El proveedor de soluciones de nube más especializado de Polonia en desarrollo de servicios de procesamiento de datos y almacenamiento enfocados en emprendedores polacos, administración pública y el sector educativo. ##### Abuelo La conmovedora historia de un hombre que puede llevar un reloj que perteneció a su abuelo: un superviviente de guerra y de tempestuosos años de turbulencia política. #### Resultados +91% alcance orgánico 40% seguidores en Facebook +81% ratio de interacción +31% alcance orgánico diario [Siguiente proyecto](/es/clients/allsporter/) [AllSporter](/es/clients/allsporter/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # AutoAgents > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Desarrollo y ejecución de una campaña de marketing de alto rendimiento para AutoAgents, cubriendo 9 meses en 3 plataformas. Logramos más de 1.000 leads en dos regiones de Canadá y mantuvimos un costo por lead (CPL) más bajo que el objetivo inicial. Conduciendo al éxito: Generación de contactos en el sector de la automoción - Realización de estudios de mercado y de la competencia - Información sobre los activos de performance - Seguimiento de las conversiones - Realización de pruebas A/B - Desarrollo de un plan de medios - Creación de anuncios de alto rendimiento - Seguimiento de las tendencias de las palabras clave Objetivo del cliente: Obtener leads de personas interesadas en vender sus vehículos y posicionar a AutoAgents estratégicamente en dos regiones específicas de Canadá. ##### Tácticas: Nuestro enfoque arrancó con un exhaustivo estudio de mercado y de la competencia, que proporcionó información valiosa para impulsar la toma de decisiones estratégicas. Una vez lanzadas las campañas, las supervisamos continuamente, permitiéndonos optimizarlas de acuerdo con los objetivos del cliente. Sin embargo, quizá te preguntes cuál fue el factor clave de nuestro éxito. El aspecto crucial fue la segmentación precisa de la campaña en términos de targeting y la utilización estratégica de la audiencia de una plataforma para potenciar la eficacia de las otras. ##### Resultados: Gracias a nuestra experiencia estratégica y con un historial demostrado de resultados impactantes, la campaña obtuvo resultados excepcionales, lo que demuestra una vez más nuestra capacidad para impulsar el éxito. #### Hitos de campaña: \+ 1000 Leads 15,7% Pico de CTR 2x más presupuesto [Siguiente proyecto](/es/clients/codibly/) [Codibly | Una empresa de software verdaderamente enérgica](/es/clients/codibly/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Avallon > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) UX/UI y diseño web para una compañía pionera y experimentada en el mercado de adquisiciones de empresas en Polonia. Alcance - Desarrollo web/UI/UX Diseñar un sitio web para aumentar el reconocimiento de la empresa ante el grupo objetivo y animar a las personas a realizar consultas a través del formulario de contacto. Creamos una página web atractiva por su simplicidad. Refleja el perfil financiero de la empresa y la seguridad que proporciona un equipo de profesionales del más alto nivel. A esto se añadía otro objetivo: incitar a los usuarios a enviar una consulta más rápidamente, es decir, acortar el tiempo de decisión del usuario. [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka IT > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Estrategia de marca empleadora para el departamento de TI de Biedronka | Jeronimo Martins\ \ Un líder del retail, una red de ventas, (más de) 3.300 tiendas y millones de clientes. ¿Cómo desarrollar una estrategia de comunicación de la imagen de empresa completa y eficaz para el área de TI? Alcance - Análisis de la competencia - Análisis interno - entrevistas con los empleados y grupos de opiniones - Desarrollo de la propuesta de valor hacia el empleado - Desarrollo de un concepto creativo con elementos visuales clave - Sesiones fotográficas - Imagen y video de contratación - Diseño de landing page - Ejecución de la estrategia y comunicación Sobre todo, poner en marcha actividades de Employer Branding para el departamento de TI de Biedronka. Aumentar el reconocimiento entre el público y construir una imagen de marca como empleador moderno en el área de TI. Utilizar la posición de liderazgo en el sector minorista para atraer al mejor talento del mercado. ##### Descubramos más La comunicación de la marca del empleador debe basarse en investigaciones y análisis exhaustivos. Así que empezamos a trabajar con grupos de opiniones y entrevistas con el personal de TI de Biedronka. Nuestro cliente cree en mensajes concretos y sinceros.\ \ A partir de el análisis interno se creó un Employer Value Proposition que constituye la base de todos los materiales de imagen: La comunicación de marca en el sector de TI requiere un concepto creativo coherente, bien establecido, expresivo y, sobre todo, distintivo. El departamento de TI de Biedronka representa una gran escala de actividades y competencias incomparables en cada empleado, pero también dinamismo y la necesidad de reaccionar inmediatamente en el siempre cambiante y veloz mundo del comercio minorista.\ \ Esta es la base del concepto: 'Hacemos grandes cosas. Deal with IT', que encaja de forma natural en la comunicación global de la marca. Como líder del mercado, Biedronka siempre se esfuerza por ir dos pasos por delante de la competencia. La marca innova y mejora constantemente sus sistemas. Trabajar en TI también supone un reto considerable para garantizar el buen funcionamiento de más de 3.300 tiendas y su aplicación dedicada, que utilizan a diario muchos millones de clientes de la cadena en todo el país. A pesar de esta gran responsabilidad, los equipos informáticos de Biedronka son grupos de profesionales solidarios, amables y sencillamente simpáticos.\ \ La combinación de experiencia y buen ambiente de trabajo en Biedronka es el escaparate de tres vídeos que creamos junto con los empleados. La mejor confirmación de por qué merece la pena trabajar en el departamento de TI de Biedronka es la landing page que diseñamos exclusivamente para la campaña basándonos en las hipótesis desarrolladas. El grupo objetivo de las comunicaciones sobre TI de Biedronka está formado tanto por jóvenes profesionales como por expertos experimentados del sector. Sus declaraciones, acompañadas de una sesión fotográfica en la sede central de Biedronka, muestran un amplio espectro de retos y oportunidades. Para lanzar la comunicación de la marca empleadora, elaboramos un plan de publicaciones en las redes sociales. Aquí utilizamos el conocimiento detallado de la marca que adquirimos durante el proceso de desarrollo de la estrategia. Uno de los aspectos cruciales para alimentar la calidad y la imagen de la marca empleadora son las actividades internas. Desarrollamos varias iniciativas específicas en forma de contenidos y materiales utilizados para la comunicación interna y gadgets basados en el visual de la campaña. ##### Deal with IT! El concepto que desarrollamos es una plataforma de comunicación de marca de empleador desarrollada de forma integral. Se presta rápida y dinámicamente en campañas de display, imágenes y contenido de generación de alcance.\ \ La campaña también fue galardonada entre las mejores campañas de Employer Branding de 2022 por bulldogjob.com. [Siguiente proyecto](/es/clients/t-mobile-magentastart/) [T-Mobile - Magenta Start](/es/clients/t-mobile-magentastart/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Alcance - Concepto creativo y Key Visual - Diseño del logotipo de la campaña - Plan de medios - Activos para la campaña de medios - Sesión de fotos y video - 6 podcasts dedicados en Spotify - Diseño de landing page - Ejecución y campaña de 3 meses Crear conciencia de marca empleadora entre el público afín a nuestras actividades en términos de edad, educación y actitud en el trabajo. Llegar al grupo objetivo con un mensaje distintivo, hacer popular el nombre del programa Management Trainee y fomentar las aplicaciones. El programa de gestión de Biedronka requería crear una comunicación visual distintiva, empezando por un nombre atractivo, apalancándose de un Key Visual llamativo. Empezamos incorporándolo en el mundo de la marca, con una referencia específica al comercio minorista y a la comunicación global. Así nació el concepto “La frescura es el futuro”. Desarrollamos tácticas teniendo en cuenta las plataformas de comunicación de la marca (redes sociales) y utilizando el potencial de las campañas de mailing y display del portal Pracuj.pl.\ \ Nuestro plan de medios de tres meses de duración consistió en captar el mayor número posible de aplicaciones relevantes. El tráfico de la campaña condujo a una landing page dedicada, que se creó según el diseño de nuestro equipo. ##### ¡Se busca! Buscábamos gente joven y valiente dispuesta a aprender y a desarrollarse dentro de la estructura de la empresa. La comunicación requería un contenido que atrajera eficazmente al público objetivo, por lo que nos decidimos por elementos teaser en las primeras fases de la campaña basados en eslóganes dedicados. El premio para los participantes era tangible: un puesto de Junior Manager en el corazón de una operación a gran escala, es decir, la sede central de Biedronka. El mensaje tenía que ser creíble, así que nos basamos en la imagen y las opiniones de los participantes de las ediciones anteriores del programa. ##### Algo de qué hablar Creamos cinco audiovisuales con cinco perspectivas diferentes del trabajo en Jeronimo Martins a través de los ojos de los Trainees. Los videos sirvieron como atractivos anuncios que dirigían al público y a los posibles candidatos a una landing page específica. Además, creamos una serie de seis podcasts llamados „Fresh Talks” en los que se trataron temas sobre el programa de gestión de Biedronka. Con ellos, también remitimos a los oyentes al sitio web, donde les esperaba información adicional y un botón para aplicar a una vacante. ##### Éxito fresco Las actividades multicanal de imagen y reclutamiento de la campaña dieron como resultado más de 2.000.000 de impresiones de los contenidos publicados, casi 10.000 visitas a la landing page y más de 1.000 aplicaciones para el programa. #### Resultados de la campaña 2,000,000 impresiones 10,000 visitas a la landing page 1,000 aplicaciones al programa [Siguiente proyecto](/es/clients/biedronka-it/) [Biedronka IT](/es/clients/biedronka-it/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Careem > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Campaña de estrategia y performance para una de las empresas de más rápido crecimiento y proveedor líder de servicios de ride-on-demand en Oriente Medio y África.\ \ Así fue como les ayudamos a conseguir más de 50.000 descargas y más de 4.000 primeros viajes en solo tres meses... Alcance - Estrategia - Campañas de performance #### Nuestro enfoque Lograr que los usuarios descarguen la aplicación para iOS y Android y reserven su primer viaje. #### Resultados entregados - Campaña móvil para países de Oriente Medio y norte de África (principalmente Egipto, Arabia Saudí y Emiratos Árabes Unidos) - Presupuesto total cubierto mensualmente en una modalidad CPE (instalaciones de gran calidad gracias a un ROI avanzado y al análisis de la calidad) +50.000 más de 50.000 descargas entregadas +4.000 primeros viajes hechos en solo tres meses [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Estrategia de marca empleadora para Organización Carvajal > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ##### Deja que la satisfacción de los colaboradores hable por sí misma. La elaboración de la estrategia de marca empleadora para Organización Carvajal fue, desde su comienzo, una cooperación exitosa. Gracias a la participación tan activa de los colaboradores de la compañía, logramos definir los componente estratégicos sólidos y atractivos que, años después, le sirven a la empresa como una plataforma de comunicación con su talento actual y potencial. Alcance - Auditoría de los puntos de contacto con el talento - Encuestas y grupos de opinión con los colaboradores - Diagnóstico: posicionamiento de la marca como empleador - Definición de la propuesta de valor hacia el talento - Elaboración del concepto creativo - Comunicación en redes sociales - Marketing de reclutamiento - Campañas de imagen - Campañas internas Nuestra tarea Organización Carvajal está compuesta por múltiples unidades de negocio que, a la hora de interactuar con su talento, quieren mantener la coherencia, pero al mismo tiempo marcar su personalidad única. Nuestro objetivo consistía en encontrar los pilares estratégicos que transitan la propuesta de valor de las unidades de forma unificada pero igual de atractiva y relevante en las diferentes industrias. ##### Definición del concepto creativo La forma atractiva y distintiva de promover la propuesta de valor hacia el talento se planteó alrededor de un concepto sombrilla auténtico y creativo. El mensaje "El futuro nos inspira. El pasado nos respalda. El presente eres tú.” ayuda a posicionar las marcas como empleador, comunicando mútiples razones para que el talento trabaje en Carvajal. Los protagonistas del concepto son los mismos colaboradores, que a través de sus experiencias y testimonios confirman la oferta de la compañía. ##### Definición del público objetivo Un buen concepto puede impactar múltiples segmentos representados por talento diverso. Nuestro mensaje sombrilla se presentó en diferentes versiones visuales para adaptarse al talento de diferentes perfiles: desde los operarios en las plantas que prefieren la comunicación offline, hasta los jóvenes desarrolladores que son nativos digitales. ##### Comunicación en redes sociales El concepto creativo permitió también unificar líneas de comunicación corporativa y mezclarlas atractivamente con las publicaciones enfocadas en el talento. ##### Marketing de reclutamiento Las herramientas de marketing de reclutamiento, entre otras cosas, ayuda a mejorar la eficacia del proceso de atracción y selección de los candidatos. A través del diseño de la experiencia del candidato (pestaña "Trabaja con nosotros” y anuncios de trabajo) aumentamos la visibilidad de las vacantes y mejoramos el número de postulaciones en las áreas clave. ##### Promoción de la cultura organizacional Una serie de actividades internas enfocadas en la interacción con los colaboradores permitió promocionar el concepto adentro de las organización y ayudó a convertir a los colaboradores en embajadores de la marca. [Siguiente proyecto](/es/clients/astrazeneca/) [AstraZeneca](/es/clients/astrazeneca/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Chmura Krajowa > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Diseño y desarrollo de sitio web para un proveedor especializado de soluciones de computación en nube en Polonia dirigido a empresarios, la administración pública y el sector educativo. Alcance - Desarrollo y diseño web Desarrollar un sitio web que fuera: - el escaparate de la empresa, con información sobre una amplia gama de productos y servicios organizada de forma intuitiva y amigable para los usuarios - orientado tanto a la imagen como al producto - único en su lenguaje visual ##### Nuestro enfoque ¿Cómo mostrar algo que no puede verse? ¿Cómo visualizar servicios y soluciones de nube? La respuesta no es sencilla pero decidimos usar formas simples con un toque de color. La simplicidad es una metáfora de lo intuitivas y eficientes que pueden ser las soluciones de nube. Además, permite navegar a través de la plataforma sin distraerse con el contenido. #### Resultados entregados - Definiendo esquemas de color - Diseño UI/UX - Desarrollo - Elementos especiales: animaciones, ilustraciones, íconos [Siguiente proyecto](/es/clients/stepler/) [STEPLER](/es/clients/stepler/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Codibly | Una empresa de software verdaderamente enérgica > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Un millón de visitas, miles de visitas a la landing page y un gran mensaje. Una electrizante campaña multicanal de imagen y reclutamiento para una empresa de software de Cracovia. Alcance - Concepto creativo y Key Visual - Diseño e implementación de la landing page - Producción de video - Desarrollo de imagen y tácticas de reclutamiento - Desarrollo de tácticas para los medios de comunicación - Preparación de activos para la campaña de medios y puntos de contacto de la marca - Ejecución de la campaña ¿Nuestra tarea? Encender la chispa entre Codibly y el candidato. ¿Cómo distinguir una empresa de software de su fuerte competencia? Escuchando lo que dicen los empleados y siguiendo su corriente. La tarea primordial de la agencia era crear reconocimiento de marca entre el grupo objetivo, lanzando actividades para promover la imagen del empleador. Así nació la campaña "Be here. Be charged up!". ##### Hora de los detalles de la campaña. Codibly se compone de doscientos especialistas, cientos de proyectos y energía fresca. Se trata de una empresa de software muy distinguida de Cracovia, uno de los principales centros de crecimiento de la industria de TI en Polonia. Lo que la distingue no es únicamente la increíble energía de sus empleados, sino también el propio campo del proyecto. Se trata principalmente de proyectos de energías renovables, lo que induce el espíritu del equipo. Por eso una campaña bajo el mensaje "Be here. Be charged up." podría ser bastante adecuada. Nuestro principal objetivo era conseguir solicitudes de empleo. Naturalmente, el primer paso en esta dirección es aumentar el reconocimiento de la marca como empleador. Desarrollamos tácticas teniendo en cuenta los principales puntos de contacto con el grupo objetivo. Lanzamos comunicaciones en redes sociales, dirigidas a candidatos potenciales del área de TI de toda Polonia. Un punto clave en el camino del usuario fue una landing page que diseñamos y pusimos en marcha. Ejecutamos la campaña (también a modo de remarketing) en las redes sociales, en GDN y en Google Search para dirigir el tráfico al sitio web. Gracias a un análisis minucioso y exhaustivo del rendimiento de la campaña y del comportamiento de los usuarios, la campaña se optimizó para el tráfico más atractivo, lo que permitió llegar a los candidatos que potencialmente se ajustarían mejor a la propuesta de la marca. ##### ¿Buena energía? ¡Pruébalo! La mejor prueba de que el claim "Be here. Be charged up." capta el ambiente de Codily es un video grabado con los colaboradores de la empresa Además de las imágenes de video y la presencia digital, Codibly también se hizo visible en su espacio urbano con un mensaje igual de enérgico. Por todo el mapa de Cracovia aparecieron mensajes con eslóganes contextuales que animaban a la gente a plantearse el cambio a Codibly. El siguiente paso fue lanzar una campaña de video en el transporte público de Cracovia. ##### Resumen La ambiciosa campaña "Be here. Be charged up" es la primera actividad de creación de imagen de marca de Codibly. Durante los tres primeros meses de presencia en múltiples canales, los anuncios se mostraron más de un millón de veces (1.126.439 para ser exactos) y miles de personas (5.865 usuarios) visitaron la landing page. El departamento de contratación ya está contactando con decenas de candidatos... y esto es solo el principio. #### Resultados de la campaña 1 126 439 visualizaciones 5865 visitas a landing page [Siguiente proyecto](/es/clients/chmura-krajowa/) [Chmura Krajowa](/es/clients/chmura-krajowa/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # client.credicorp-capital.title > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) client.credicorp-capital.description Alcance - client.credicorp-capital.scope.item1 - client.credicorp-capital.scope.item2 - client.credicorp-capital.scope.item3 client.credicorp-capital.task ##### client.credicorp-capital.subtask.title1 client.credicorp-capital.subtask.item1 ##### client.credicorp-capital.subtask.title2 client.credicorp-capital.subtask.item2 client.credicorp-capital.subtask.item3 client.credicorp-capital.subtask.item4 ##### client.credicorp-capital.subtask.title5 client.credicorp-capital.subtask.item5 client.credicorp-capital.subtask.item6 #### Resultados de la campaña client.credicorp-capital.card\_result.card\_1.number client.credicorp-capital.card\_result.card\_1.text client.credicorp-capital.card\_result.card\_2.number client.credicorp-capital.card\_result.card\_2.text client.credicorp-capital.card\_result.card\_3.number client.credicorp-capital.card\_result.card\_3.text [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # DANONE BUSINESS SERVICES & DANONE PLANNING CENTER > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ¿Cómo llegar de forma efectiva a las audiencias adecuadas, crear conciencia de marca empleadora y animar a los candidatos a postularse al mismo tiempo? Asumimos este reto implementando una campaña de imagen y reclutamiento multicanal que apoya la transformación de DANONE. Así es como lo hicimos. ALCANCE DEL TRABAJO: - Estrategia de comunicación y tácticas de marca empleadora - Campañas de performance - Mensaje creativo y key visual - Campaña de exteriores (metro + vallas publicitarias + bicicletas) - Dos landing pages - Campaña en la red de gimnasios - Plan de acción de 24 meses - Materiales para la campaña OBJETIVO El desarrollo de DANONE en Polonia -la ampliación de las instalaciones de su Danone Business Services Center (DBS) y la apertura del Danone Planning Center (DPC) en Katowice- nos llevó a preparar una estrategia para reforzar la imagen de la empresa y apoyar sus esfuerzos de captación de talento. Nuestra tarea consistía no solo en crear una estrategia de comunicación para las dos unidades, sino también en alinear la comunicación bajo un eslogan que reflejara la cultura y las especificidades del trabajo en DANONE así como la autonomía que recibe un nuevo empleado al incorporarse al equipo ##### NUESTRO ENFOQUE Empezamos a trabajar en la estrategia analizando los datos existentes y la competencia y complementándolos con información clave relacionada con el mercado laboral de ambas ciudades. También analizamos los grupos objetivo clave desde el punto de vista de la marca para pasar a desarrollar una estrategia de comunicación que construyera la imagen de DANONE como empleador en una nueva ubicación (Katowice), así como para animar a los candidatos a postularse para puestos vacantes tanto en Katowice como en Varsovia. DANONE lleva años realizando una comunicación atractiva en el mercado laboral y ha construido sólidamente pilares y valores de EVP que reflejan eficazmente la cultura de la organización. Teniendo en cuenta los aspectos clave de las operaciones de la empresa y las conclusiones de nuestro análisis, decidimos intensificar las actividades en torno a las ventajas existentes de DANONE como empleador en lugar de transformar sus comunicaciones en 180 grados. El elemento clave de la campaña es un eslogan creativo, basado en los pilares de la marca del empleador, sus valores y su EVP. Basándonos en el conocido eslogan de DANONE «One Planet One Health», creamos un mensaje (y luego algunas tácticas) que responde a las necesidades de reclutamiento y a las características de la organización en Varsovia y Katowice: el claim «One Danone. Many Opportunities» (Un Danone. Muchas oportunidades). Nuestro mensaje hace hincapié en la multitud de perspectivas y, por otra parte, combina todas las posibilidades que la marca garantiza a sus empleados. Este lema se adapta en los mensajes tácticos, añadiendo principalmente una segunda parte: «By you. For you» (Por ti. Para ti.) Este mensaje representa la independencia, el compromiso y el aprecio que las personas encuentran en la empresa y muestra el impacto que pueden tener en la organización y más allá. ##### IMPLEMENTACIÓN DE ACTIVIDADES Comenzamos la implementación preparando dos landing pages, una en inglés y otra en polaco. Estas páginas son un punto de contacto clave en el recorrido del candidato porque presentan la narrativa en torno a las unidades de negocio. Añadimos algunas animaciones a estas páginas para acercar a los candidatos al lugar y dar a conocer la marca de DANONE como empleador. En la siguiente fase, preparamos material de campaña en cuatro idiomas: polaco, inglés, francés y español. La campaña se planificó para canales en línea y tradicionales. Mientras que la parte digital desempeñó un papel clave en la construcción de la imagen de la marca y el apoyo a las actividades de reclutamiento, las actividades en exteriores, llevadas a cabo tanto en Varsovia como en Katowice, tenían como objetivo aumentar la notoriedad de DANONE como marca empleadora. Los elementos de la campaña en línea se centraron en la imagen y el reclutamiento, mientras que las ejecuciones al aire libre incluyeron medios mixtos: estaciones de metro en Varsovia, vallas publicitarias en Katowice y bicicletas urbanas en ambas ciudades. El objetivo principal de todas las actividades era dirigir a los destinatarios a una página donde pudieran informarse sobre las ofertas y oportunidades que DANONE tiene para ellos. En septiembre de 2024 se inició la campaña OOH y la campaña online, que continúa hasta la fecha. La campaña se optimiza periódicamente para encontrar ventajas competitivas clave, así como posibles mejoras que impacten en su eficacia. La campaña se lleva a cabo en Meta (Facebook e Instagram), Google y LinkedIn. A principios de 2025, los anuncios de empleo de DANONE también estuvieron presentes en algunos gimnasios de Varsovia y Katowice, alentando el desarrollo de una carrera profesional en el año recién iniciado. #### RESULTADOS #### Dado que la campaña está en curso, estos resultados se actualizarán con los datos definitivos en cuanto se recopilen. Durante el inicio de la campaña (de septiembre a diciembre de 2024), conseguimos: 42 080 Clics 4 945 754 Impresiones 1 309 262 Alcance [Siguiente proyecto](/es/clients/3market/) [3Market: Eficiencia y crecimiento gracias a campañas publicitarias optimizadas](/es/clients/3market/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # How did we support Domino's Pizza in increasing the app's share of total online purchases? > How did we support Domino's Pizza in increasing the app's share of total online purchases? [Nuestro trabajo](/es/work/) Increasing the share of online sales through mobile applications was a challenge that Domino's Pizza faced when starting cooperation with our team. What tactics did we use to achieve this specific goal? Our actions - Conducting A/B tests on various elements of the campaign - Experimenting with different USP propositions - Launching special promotions and thematic campaigns - Weekly campaign optimization without interrupting the learning phase - Installing MMP (AppsFlyer) to measure campaign performance Client's Objective: Increasing the share of the mobile application in the sale of Domino's Pizza products in Poland. ##### Tactics: Our actions were preceded by a thorough analysis of the initial situation, which allows for defining key touchpoints with the user and preparing the campaign structure in a way that meets the needs of target groups, thus increasing the chances of achieving satisfactory results. During the campaign, A/B testing iterations were conducted on various campaign elements, allowing us to identify the best approach to achieving the lowest cost per acquisition. By experimenting with different unique selling propositions (USPs), we verified which ones resonate best with the audience and allow the brand to stand out, thereby attracting the ideal customer. Campaigns were optimized on a weekly basis, allowing for adjustments while avoiding disruption to the learning phase. ##### Over the course of 6 months, special promotions and thematic campaigns were launched, which positively impacted user engagement and conversion rates. #### Campaign results 2 channels over 22,000 installations 30% share of sales through the app\* \*result of various factors [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Grupo Eficacia > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Para mantener su estatus como una de las empresas colombianas más reconocidas por su experiencia en soluciones de mercadeo y reclutamiento, Eficacia necesitaba un refrescamiento de marca que la hiciera relevante entre su público actual.\ \ Nuestro equipo de expertos recorrió todo el camino, desde la estrategia de comunicación de la empresa y su branding hasta la ejecución de piezas gráficas y audiovisuales, para hacerlo realidad. Alcance - Renovación de marca - Estrategia - Desarrollo y diseño web - Videos - Redes Sociales Renovación de marca acompañada de una estrategia de comunicación y su implementación Eficacia se ha ido adaptando rápidamente a la cambiante coyuntura económica y a las necesidades de sus clientes. Y su comunicación visual (y verbal) tenía que seguir el ritmo. Muchos años en el mercado pueden darles una ventaja competitiva, indicando la experiencia y credibilidad de la empresa, pero también pueden hacerles ver como demasiado "arcaicos" para el cliente moderno. Por otro lado, ser una empresa regional sugiere una capacidad única para comprender los problemas, la identidad y la cultura de trabajo locales. Identificamos y destacamos dos factores diferenciadores: la larga trayectoria en servicios personalizados y la comprensión de la realidad local. Cuando los juntamos, se nos ocurrió el concepto "Aquí para ti". JTambién establecimos el arquetipo de la marca -un cuidador sabio- y su manifiesto para mostrar el enfoque de la empresa hacia los clientes y su narrativa general. Incluso acuñamos el término "client concierge" para posicionar a Eficacia como una empresa de servicios de mayor valor. Junto a las mejoras en la comunicación, introdujimos cambios importantes en la imagen visual de la marca. Creamos un sitio web completamente nuevo, organizando todo el contenido de forma moderna, clara y fácil de usar. #### Resultados entregados - Identidad corporativa renovada - Estrategia de comunicación - Arquetipo de marca - Manifiesto - Mensaje sombrilla - Una serie de videos - Desarrollo de página web y desarrollo UX [Siguiente proyecto](/es/clients/aliexpress/) [AliExpress](/es/clients/aliexpress/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FABRES - We speak your language > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Trabajamos con la empresa de software Fabres, con sede en Poznań, para crear un concepto de comunicación que, en los primeros meses, generó más de 100,000,000 de impresiones y más de 6,000 visitas a la pestaña de empleo. Alcance - Investigación cualitativa y cuantitativa - Concepto creativo con Key Visual - Plan general de aplicación de la estrategia - Activos de comunicación interna y para puntos de contacto de la marca empleadora - Plan de medios de campaña de branding - Elementos para la campaña de medios - Campaña de tres meses Creación de una estrategia de marca empleadora que mejorara la imagen de Fabres como empleador. Llegar al público objetivo con un mensaje que mostrara la cultura de la compañía y la oferta de la marca empleadora. Desarrollo de un plan de ejecución para apoyar la imagen de marca empleadora tanto interna como externamente. Aumento de la visibilidad de Fabres en el mercado. ##### Primero, los pilares de la marca empleadora El desarrollo de una oferta de marca empleadora para Fabres que no solo atrajera al grupo objetivo, sino que también fuera un fiel reflejo del espíritu interno de la organización, requirió una investigación cuantitativa y cualitativa. Esto condujo al desarrollo de los pilares de la marca empleadora de Fabres: perfiles, valores y EVP, a partir de los cuales creamos un concepto creativo compuesto por Key Visual y el claim de marca empleadora. Queríamos que la parte creativa reflejara el ambiente de la organización, en el que la comunicación abierta entre los empleados es una parte importante. Así se creó el concepto 'We Speak Your Language' (hablamos tu idioma). ##### Mantén la calma y sigue codificando. Los colaboradores de Fabres valoran su intimidad, por lo que el concepto creativo se plasma en gráficos ilustrados sin utilizar fotografías. La imagen y los materiales de reclutamiento transmiten la singularidad de la cultura organizativa de Fabres. 'Hablamos tu idioma' contiene todos los componentes únicos del EVP de la marca mientras - literalmente - hace referencia a los lenguajes de programación. ##### A continuación, la ejecución Durante la investigación, recogimos información de las experiencias de los candidatos y los empleados, de los puntos de contacto de Fabres y de los colaboradores mismos. El contexto de la industria de TI y las necesidades y motivaciones de sus empleados también fueron importantes para nosotros. Como resultado, creamos un mapa de actividades y recomendaciones a largo plazo con las áreas que requerían apoyo y que sugeríamos que Fabres implementara. Comenzamos las actividades de ejecución con una puesta en marcha interna del concepto de comunicación y una discusión sobre los valores de la marca, que se redactaron e ilustraron. El siguiente paso fue alinear los puntos de contacto en términos visuales y de contenido. Al mismo tiempo, en las redes sociales de la compañía, llevamos a cabo el lanzamiento de la nueva comunicación que presentamos en varios posts breves. Una actividad de seguimiento clásica que llevamos a cabo fue la campaña de imagen que mostraba la nueva marca empleadora de Fabres. Durante una reunión con los colaboradores, desarrollamos una serie de mensajes tácticos que apoyaban los objetivos de la campaña, destacaban los valores de la empresa e ilustraban su cultura corporativa. Cada uno de estos mensajes se colocó en banners publicitarios. ##### ¿Y cómo operamos durante la campaña? Las tácticas de la campaña de imagen para Fabres se prepararon teniendo en cuenta las plataformas de comunicación (redes sociales -cuentas propias-) y la red de Google. Nuestro grupo objetivo era la Generación Y, por lo que todos los activos de la campaña -textos y gráficos- se desarrollaron pensando en la generación de los Millennials. Gracias a una planificación precisa de las fases de la campaña, materiales creativos a medida y una optimización continua, pudimos llegar con precisión al grupo objetivo. [Lee más sobre cómo comunicarte con los Millennials](https://performante.com/blog/millennials-who-are-they-what-do-they-want-from-an-employer-and-what-content-makes-them-turn-their-head/) El plan de medios de tres meses de duración se basó en tres etapas para sensibilizar al público objetivo a través de un embudo de comunicación clásico. El tráfico generado por la campaña se dirigió a la pestaña de carreras del sitio web de Fabres, lo que permitió que la campaña tuviera un impacto en el reclutamiento. #### Resultados de la campaña 1,026,776 impresiones 6,043 visitas de la pestaña de empleo [Siguiente proyecto](/es/clients/autoagents/) [AutoAgents](/es/clients/autoagents/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Estrategia de marca empleadora para FARMATODO > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Una empresa reconocida y querida por muchos buscaba lograr la misma reputación como empleadora.\ ¿Cómo plantear un concepto y estrategia de Employer Branding que le ayudara a alcanzar este objetivo? Alcance - Encuestas y grupos de opinión con los colaboradores - Diagnóstico del posicionamiento de la marca empleadora - Análisis de la competencia en Colombia y Venezuela - Definición de la propuesta de valor hacia el talento - Desarrollo del concepto creativo - Diseño del plan de acción para la ejecución de la estrategia a 12 meses - Ejecución de actividades internas y externas para el lanzamiento de su marca empleadora Nuestra tarea: Aunque la empresa ya gozaba de una sólida reputación y reconocimiento entre sus clientes y su talento actual, Farmatodo se propuso mejorar su posición ante jóvenes profesionales de diversas áreas, como operaciones, tecnología, saludy ventas. Uno de los principales desafíos que enfrentaba la compañía consistía en identificar el talento más adecuado que pudiera adaptarse al ritmo y la dinámica del negocio, ya que estos no serían aptos para todos. ##### Investigación La colaboración con Farmatodo resultó sorprendente al evidenciar el profundo orgullo de sus colaboradores y la coherencia en la visión de sus fundadores, cuyo legado perdura hasta el día de hoy. La empresa se distingue por brindar oportunidades y estabilidad a su talento, incluso en los momentos más desafiantes. Al mismo tiempo, proyecta hacia el futuro un espacio lleno de retos estimulantes y aprendizaje continuo.\ \ Aunque la dinámica acelerada, los cambios constantes y los desafíos específicos inherentes a una empresa como Farmatodo no son aptos para cualquier persona, aquellos que aceptan los retos de la empresa encuentran la motivación y las herramientas necesarias para convertirlos en nuevas oportunidades. Durante nuestra colaboración, identificamos que, más allá de su atractivo paquete de beneficios, Farmatodo representa un ejemplo de resiliencia, orgullo e ímpetu para seguir avanzando. Es por ello que definimos estos tres elementos como la base fundamental de su propuesta de valor al empleado (EVP). ##### Concepto creativo Basándonos en el EVP, hemos construido un mensaje sombrilla que conecta con el público y transmite la esencia de Farmatodo como empleador. Así nació "Las posibilidades son de los que se atreven a más", reflejando que la empresa es un espacio donde se pueden forjar nuevas oportunidades, siempre y cuando el talento esté dispuesto a asumir el desafío de hacer que sucedan. Nuestro objetivo es atraer a individuos que no solo esperan que las cosas pasen, sino que están dispuestos a crear sus propias realidades. Adicionalmente, respaldamos nuestro concepto con un llamado a la acción: "Vamos con todo". Este se vincula fácilmente con el nombre de Farmatodo y, al mismo tiempo, motiva a las personas a mantener la mejor actitud posible dentro del equipo. ##### Actividades internas Iniciamos con actividades de lanzamiento internas para familiarizar y comprometer al talento actual, generando una comprensión profunda del mensaje. Luego, desarrollamos campañas focalizadas en los valores fundamentales de la empresa, empleando diversos medios para resaltar ejemplos tangibles de estos principios en acción. ##### Actividades externas Además, implementamos estrategias específicas para el reclutamiento, comunicación interna continua, participación de embajadores y otras ejecuciones destinadas a dar relevancia al concepto y contribuir a los objetivos de Farmatodo. [Siguiente proyecto](/es/clients/eficacia/) [Grupo Eficacia](/es/clients/eficacia/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FEMSA > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ¿Cómo saber si una empresa necesita rebranding o crear una submarca?\ Lee el siguiente caso y descubre cómo apoyamos a Femsa a promocionar su nueva unidad de negocio. Alcance - Análisis del mercado laboral en Aguascalientes, México - Encuestas y grupos de opinión con empleados del Centro de Transformación y Servicios - Diagnóstico del EVP (Propuesta de Valor del Empleador) actual del Grupo y su adaptación local - Desarrollo de un concepto creativo y promoción de la oferta del Centro (CTS) - Elaboración de tácticas promocionales (acciones internas y externas a 6 meses) - Creación de contenido (comunicación interna y externa) - Desarrollo de la landing page dedicada - Campañas de imagen - Campañas de reclutamiento - Comunicación en redes sociales - Comunicación en redes sociales Nuestra tarea Femsa es una marca mundialmente reconocida con una reputación muy sólida y positiva. A pesar de este gran reconocimiento, la compañía afrontaba retos para atraer talento tecnológico y digital. El proyecto de definición de la estrategia de marca empleadora, además de promocionar su propuesta de valor, tenía como el objetivo mostrar diferentes unidades de negocio que funcionan bajo la sombrilla FEMSA. La tarea consistía en comunicar al talento joven (generación Z) que Femsa es un buen lugar para trabajar. ##### Investigación de mercado Los estudios conducidos interna y externamente nos llevaron a una observación importante: los equipos digitales de la organización Femsa tienen poco que ver con el centro de negocio de la compañía. Funcionan como si fueran grupos separados, con sus objetivos y dinámicas propias. Al mismo tiempo, las encuestas y grupos de opiniones realizados nos demostraron una buena reputación y reconocimiento de la marca Femsa. Por eso, propusimos crear una submarca (personalidad y estilo propio, diferente), que podría aprovechar de la solidez y buena reputación del apellido Femsa. Así es como nació Digital\@Femsa. ##### Definición de la propuesta de valor Las investigaciones internas y externas realizadas junto con los colaboradores demostraron dos atributos principales como las fortalezas actuales de la compañía: la estabilidad y la solidez del grupo, junto con las posibilidades de crear e impactar a través de sus proyectos. Para promocionar ambos atributos de forma creativa, definimos el mensaje sombrilla : “Sigamos haciendo historia. Sigamos creando futuros.” ##### Branding Desarrollamos una identidad visual propia para Digital\@Femsa ya que la división buscaba su posicionamiento en el sector tecnológico. Los colores oscuros y los patrones gráficos futuristas, definieron un estilo propio y permitieron marcar la fuerte presencia en el mundo digital. La aplicación coherente de diferentes elementos gráficos generó visibilidad significativa de la marca durante toda la ruta de interacción con el talento. ##### Promoción de la cultura organizacional La comunicación de la marca se basa en la propuesta de valor y en los valores corporativos que, promocionados adentro y afuera, definieron el estilo único de la marca. Al mismo tiempo, explicaron a los colaboradores qué tipo de comportamientos se esperan de ellos. Los procesos de inducción se llevaron a cabo de forma exitosa gracias a la promoción continua de los pilares culturales de Femsa. La promoción de la cultura organizacional aseguró la atracción del talento adecuado: con las competencias necesarias y atraído por la oferta de la compañía. ##### Campañas de reclutamiento El talento tecnológico es uno de los perfiles más buscados transversalmente en múltiples industrias. Por eso, optamos por la atracción creativa con mensajes llamativos y diferentes, en vez de publicar los anuncios de trabajo estándar. ##### Manejo de redes sociales El talento tecnológico es uno de los perfiles más buscados transversalmente en múltiples industrias. Por eso, optamos por la atracción creativa con mensajes llamativos y diferentes, en vez de publicar los anuncios de trabajo estándar. ##### Actividades enfocadas en los estudiantes El talento tecnológico es uno de los perfiles más buscados transversalmente en múltiples industrias. Por eso, optamos por la atracción creativa con mensajes llamativos y diferentes, en vez de publicar los anuncios de trabajo estándar. [Siguiente proyecto](/es/clients/eficacia/) [Grupo Eficacia](/es/clients/eficacia/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Getnord > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Una estrategia integral de comunicación multicanal y su ejecución para ayudar a Getnord a ingresar en varios mercados nuevos de la Unión Europea, incluida Polonia Alcance - Estrategia de lanzamiento de producto - Diseño - Campaña multicanal Getnord es un fabricante de avanzados teléfonos ultraresistentes que son muy populares en su país de origen, Lituania. Se asociaron con nosotros para expandir su marca y productos a varios mercados nuevos, incluidos Polonia, Alemania, Francia, España, Italia y Benelux. ##### Solución Una estrategia de comunicación compleja basadaUna estrategia de comunicación compleja basada en una investigación detallada en múltiples mercados. Incluyó un nuevo mensaje de marca y reposicionamiento de esta, comunicando el eslogan principal, marketing multicanal y una estrategia de medios. El punto clave fue un micrositio global para el teléfono inteligente insignia de Getnord: Onyx. ##### Comunicación Planificamos y ejecutamos la comunicación de la marca en todos los canales de márketing: campañas de display, SEM, redes sociales, relaciones públicas y boca a boca, entre otros. Se llevaron a cabo actividades en todos los mercados en los que Getnord estaba activo, con comunicación en ocho idiomas. #### Resultados entregados - Lanzamiento exitoso del producto en el mercado polaco - Una campaña multinacional de comercio electrónico - Lograron presencia offline en el campo de la electrónica respaldada por una campaña display online - Posicionamiento de productos en los principales buscadores de listados de precios en Europa [Siguiente proyecto](/es/clients/micasa/) [MICASA](/es/clients/micasa/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - Pestaña de carreras > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Pestaña de carreras para una empresa polaca de software fundada por ingenieros para ingenieros con todas las mejores prácticas y valores empresariales, que ofrece equipos de desarrollo completos, ingenieros individuales y tercerización de proyectos completos en el campo del desarrollo de software. Alcance - Pestaña de carreras en el sitio web de la empresa Se nos pidió diseñar una pestaña de carreras con un diseño y mensaje que hablaran con especialistas de TI experimentados. El propósito de la nueva pestaña era: - unificar la imagen de j-labs con la comunicación de las actividades de marca empleadora - optimizar la experiencia del usuario (UX) - mejorar la accesibilidad del contenido ##### Nuestro enfoque El sitio web del cliente cumple perfectamente su función como fuente de información sobre la compañía. Sin embargo, j-labs realiza actividades intensivas con el fin de reclutar candidatos y emplear a los mejores especialistas con el claim ITisMe. Todas estas actividades son dirigidas hacia una landing page de reclutamiento diseñada por nosotros (itisyou.pl). En el espíritu de las actividades de comunicación y demandas del mercado en 2021, el tiempo de rediseñar la pestaña de carreras en el sitio web de j-labs había llegado. La nueva pestaña debía mantener la esencia del concepto ITisMe y alcanzar a los candidatos y empleados potenciales de la compañía. Teniendo en cuenta los objetivos de la nueva pestaña, procedimos a plantear el nuevo diseño. Iniciamos con una investigación y análisis de la competencia. Luego, examinamos los insights del grupo objetivo y definimos las personas que serían el público del sitio. Con esta base, creamos contenido nuevo, refrescamos el UX y desarrollamos el diseño del sitio. Como resultado de este trabajo, la pestaña de carreras y sus subpáginas fueron creadas, todas adaptadas al estilo de la comunicación de marca empleadora de j-labs. [Siguiente proyecto](/es/clients/kmd/) [KMD - Good to be in KMD](/es/clients/kmd/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - IT Is Me? > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Para garantizar el éxito de su campaña de reclutamiento, conseguimos que esta empresa de ingeniería de Polonia se comunicara en el idioma de su público objetivo. Y no, no estamos hablando del polaco. Alcance - Concepto creativo - Video & animación - Página de destino - Campaña de reclutamiento Construir una imagen no convencional para atraer la atención de los candidatos a J-Labs. El objetivo era reunir un grupo de potenciales candidatos ideales para J-Labs a los que intentar reclutar más adelante: en este punto bien podían ser empleados por cuenta ajena, autónomos o personas interesadas en un nuevo trabajo. ##### Nuestro enfoque Según la filosofía de la empresa, j-labs fue creada por ingenieros para ingenieros y ellos son el centro de toda la campaña. La acción sirvió de precuela a la campaña de reclutamiento, de la que también somos responsables. La campaña principal estaba prevista para después de superar la pandemia mundial. Preparamos una campaña con el claim “IT Is Me?”, cuyos objetivos principales eran demostrar que, a pesar de la crisis, j-labs seguía adelante y crear reconocimiento de la empresa entre los posibles candidatos. #### Resultados entregados Campaña de redes sociales Página de destino Una serie de videos [Siguiente proyecto](/es/clients/nationale-nederlanden/) [Nationale-Nederlanden - “Más”](/es/clients/nationale-nederlanden/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JustBrief > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. ¿Quieres recibir una oferta?\ Hablemos. [Contáctanos](/es/contact/) [Nuestro trabajo](/es/work/) Campaña de marca empleadora disruptiva basada en una verdadera experiencia de la vida dentro de una agencia de marketing, construyendo la imagen de Performante como un lugar lleno de creatividad para profesionales de la industria Alcance - EB strategy - Comunicación - Events - Media #### Nuestro enfoque Construyendo la imagen de la compañía y relaciones a largo plazo con el talento interesado en la industria del marketing 100 000 alcance en el grupo objetivo deseado Insight Según la investigación, el mundo de las agencias de publicidad y la industria creativa en general es percibida como un círculo sellado herméticamente al que "no es fácil entrar". Esta es una barrera seria para la búsqueda de trabajo de los jóvenes profesionales. Nuestra respuesta - Una competencia para estudiantes y recién graduados interesados en empezar su carrera en marketing - Una tarea de crear y diseñar una campaña de publicidad para un cliente real - myTaxi en 2017 y Uber Eats en 2018 - Cliente real, problema real, expectativas reales - Inmersión total en la realidad de la agencia (presupuesto limitado, horas de entrega, expectativas del cliente, proceso de creación, servicio al cliente) - Inmersión total en el ambiente laboral de Performante - una oportunidad para hacer consultas a nuestros expertos y trabajar con ellos en nuestras oficinas Comunicación Usamos varios canales para alcanzar no solamente al talento joven, sino también a especialistas experimentados en la industria: medios online y tradicionales, campañas de redes sociales, mailings, grupos y foros de estudiantes y cooperación con universidades. ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Página de destino En la landing page, los candidatos podían encontrar información sobre la agenda de la competencia y detalles sobre el cliente. También podían aprender más en nuestro [blog](https://medium.com/performante/justbrief/home) y llenar un formulario de aplicación indicando su conocimiento sobre marketing y publicidad. Execution - Selección de participantes y creación de 10 equipos - Taller estratégico combinado con sesión de brief con el cliente - Consultoría remota y presencial con expertos de Performante - Gran Final con la participación de todos los equipos, aliados y patrocinadores de JustBrief, representantes del cliente y empleados de Performante #### Resultados 100 000 alcance en el grupo objetivo deseado \> 300 aplicaciones \> 100 partners 10 000 visitas a la landing page [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - RR.PP. > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Las mujeres talentosas y exitosas son fundamentales en KMD. Sobre esta sólida base, les ayudamos a construir su campaña de relaciones públicas que promociona a estas mujeres como mentoras de un programa de prácticas excepcional. Alcance - Relaciones públicas Planificación y ejecución de actividades de relaciones públicas que muestran mujeres talentosas y exitosas en KMD. Además, promoción de TalentLab, un programa de interinato característico de KMD. ##### Nuestro enfoque "Es bueno ser mujer en KMD"\ KMD es una empresa danesa del sector de las tecnologías de la información de muy diversa índole. Entre otras cosas, esto significa que hay muchas mujeres talentosas en los equipos de ingeniería de software. Mostrar sus extraordinarias personalidades al mundo fue un elemento de la construcción de la imagen de KMD como empleador abierto e inclusivo. En una serie de artículos y entrevistas, mostramos las habilidades profesionales y los intereses únicos de las mujeres en tecnología que trabajan en KMD. Con estas publicaciones buscábamos que los lectores pensaran en los cambios en toda la industria, que permiten cada vez más a las mujeres ingresar al sector de las tecnologías de la información y animan a las nuevas generaciones a seguir la tendencia de la diversidad y la inclusión. #### Entregables una serie de artículos y entrevistas que muestran a mujeres talentosas en KMD [Siguiente proyecto](/es/clients/atlantic/) [Relojes Atlantic](/es/clients/atlantic/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - Good to be in KMD > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Actividades estratégicas de employer branding internas y externas para mostrar lo bueno que es trabajar para una de las principales empresas de TI y software de Dinamarca. Alcance - Campaña de reclutamiento - Página de destino - Relaciones públicas - Animaciones - Marca empleadora interna Garantizar un apoyo integral a las actividades externas e internas de employer branding de la empresa, sobre la base de su EVP y valores existentes. ##### Nuestro enfoque Usamos la frase citada por los trabajadores de KMD Polonia - "Es bueno estar en KMD" - para crear un concepto general para todas las actividades de la marca. Basándonos en conocimientos reales y sólidos y en el reclamo interno, mostramos varios de los aspectos positivos de trabajar para esta innovadora empresa de TI. Usamos la palabra “Good” en preguntas y declaraciones, lo que llamó la atención de la audiencia. Como el concepto es ágil y flexible, pudimos ajustar algunos elementos de la campaña a la situación de la pandemia. #### Entregables Campaña en Google y redes sociales Página de destino RR.PP. Anuncios en el transporte público Originales paquetes de bienvenida [Siguiente proyecto](/es/clients/kmd-pr/) [KMD - RR.PP.](/es/clients/kmd-pr/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # L'Oréal > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Colaboramos con L'Oréal, líder mundial en el sector de la cosmética, para mostrar la verdadera belleza de su cultura empresarial en videos testimoniales que inspiraran al talento potencial a unirse a la organización. Alcance - Desarrollo del concepto - Edición de vídeo - Sonorización y producción final Tarea L'Oréal nos confió la edición de una serie de testimonios de empleados para destacar su entorno de trabajo diverso y las características que hacen que trabajar en la empresa sea una experiencia única. Necesitábamos estructurar las declaraciones de modo que cada video presentara un valor distinto, destacando la cultura y el ambiente de trabajo de la empresa. ##### Nuestro enfoque Para empezar, analizamos todo el material audiovisual proporcionado por el cliente. Esto supuso profundizar en los testimonios, comprender los atributos clave de trabajar en L'Oréal e identificar temas que resonaran con los posibles candidatos. A continuación, desarrollamos guiones basados en las frases más impactantes, asegurándonos de que cada video fuera coherente y fluido.\ \ Tras el análisis, editamos los videos, centrándonos en las narraciones que captaban la esencia de la cultura de L'Oréal. Añadimos intros y outros a cada video, junto con pistas de sonido que se ajustaban al tono de los testimonios. Una vez finalizado la edición, los videos se publicaron en todos los canales de comunicación internos y externos de L'Oréal. Estos mensajes ayudaron a demostrar la cultura dinámica e integradora de la empresa en el lugar de trabajo y motivaron a más personas a conectar con la marca. ##### Los logros A través de estos videotestimonios, L'Oréal consiguió captar la atención de posibles empleados, reforzando su marca como empleador.\ \ Este proyecto demostró nuestra capacidad para resaltar los valores corporativos a través de la edición creativa, al mismo tiempo que L'Oréal continúa inspirando el talento con historias auténticas, impulsadas por los empleados. [Siguiente proyecto](/es/clients/scotiabank/) [Scotiabank - Lidera el camino](/es/clients/scotiabank/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Punto Estilo - Mango Colombia > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Una marca llena de estilo con un objetivo en mente: atraer y retener al talento que le ayudará a llegar aún más lejos.\ \ La estrategia sería importante. Tan importante como la experiencia de los usuarios que dirigiríamos a su sitio web. Alcance - Estrategia - Desarrollo web/UI/UX - Campañas de imagen y de reclutamiento - Actividades de marca empleadora internas y externas Crear una estrategia de marca empleadora y campañas, tanto internas como externas, que den visibilidad a la marca y refuercen su imagen de buen empleador. Teniendo en cuenta que estábamos tratando con una empresa de ropa, teníamos que encontrar un "estilo" apropiado para hablar sobre su oferta de marca empleadora. Se nos ocurrió una gran idea: para empezar, expandimos el **EVP** y los **valores** de la empresa. A continuación, creamos un **mensaje sombrilla** adaptado a las necesidades de toda la comunicación: **“Trabaja con tu estilo. Trabaja al estilo Mango”**. Es hermoso convertir una oferta de marketing en una experiencia web atractiva. Y es un gran desafío transformar las necesidades de un cliente en ideas adaptadas a plataformas innovadoras pero fáciles de usar. Le dimos mucha atención al aspecto visual de la campaña y al sitio web. Todos y cada uno de los elementos, desde los símbolos de los valores hasta el aspecto del sitio web, reflejan a la perfección la elegancia casual y el diseño pulcro de Mango. #### Resultados entregados - Estrategia de marca empleadora - Big Idea - Estrategia de comunicación - Campaña de reclutamiento - Diseño de accesorios - Diseño web/UI/UX - Procedimientos internos - Diseño de la sección Trabaja con nosotros [Siguiente proyecto](/es/clients/amazon/) [Amazon Prime Video](/es/clients/amazon/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Una aplicación móvil conceptualizada y creada internamente, que cobró vida en asociación con el Instituto de Asuntos Públicos. Alcance - Aplicación móvil - Aplicación de escritorio En la mayoría de hogares polacos, la división de tareas entre las parejas no es igual. En promedio, las mujeres dedican dos veces más de tiempo, en relación con los hombres, en las tareas del hogar (fuente: CBOS). ##### Solución Creación de una aplicación móvil basada en una idea de juego que permitía a las parejas acumular puntos por hacer tareas en el hogar. Objetivo: compartir las tareas del hogar 50/50. ##### Comunicación Creación de una página de destino, actividades de relaciones públicas y promoción de la aplicación consiguiendo el apoyo y la atención de periodistas y famosos.\
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El estreno tuvo lugar durante un evento de gala en la embajada de Suecia. #### Resultados 4.7/5 calificación promedio en Google Play Nº 1 en Google Play (categoría estilo de vida) +10.000 usuarios únicos [Siguiente proyecto](/es/clients/vestigit/) [Vestigit](/es/clients/vestigit/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MILEX > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Este reconocido líder en sistemas de riego profesional necesitaba refrescar su marca y reforzar su estrategia de comunicación al acercarse su 40 aniversario. Nosotros nos encargamos de ayudarles a regar su mensaje por todos los rincones de su mercado. Alcance - Investigación - Estrategia de comunicación - Manual de marca - Claim creativo y KV - Activos de campaña - Diseño de catálogo - Manejo de redes sociales - Campaña de performance Tarea Milex acudió a nosotros para desarrollar una estrategia de comunicación de marca que potenciara el impacto de sus actividades, refrescara sus activos de marca y creara un claim alineado con la identidad de la empresa. El objetivo era preservar el legado de Milex y, al mismo tiempo, modernizar su presencia para atraer a sus audiencias clave. ##### Nuestro enfoque Para elaborar una estrategia eficaz e impactante, empezamos con una investigación exhaustiva, que incluía entrevistas con los clientes, análisis de la competencia y evaluaciones comparativas. Estos esfuerzos, junto con los talleres realizados con Milex, nos permitieron comprender a fondo sus necesidades y su visión. A partir de ahí, desarrollamos una estrategia de comunicación integral diseñada para modernizar la marca, manteniendo la coherencia en todos los puntos de contacto. Creamos una identidad visual coherente y un nuevo key visual (KV), centrándonos en los colores, los tipos de letra y el uso del logotipo. Esto fue la base para el diseño de materiales como firmas de correos electrónicos, membretes, carpetas y banners, elementos cruciales para la comunicación diaria de la empresa. Creamos el claim: «Specjaliści od mokrej roboty», que, aunque se traduce literalmente como «trabajo húmedo», en polaco se entiende como «trabajo duro». Esta frase se convirtió en un elemento central de la nueva comunicación de la marca, destacando eficazmente sus habilidades especializadas de una manera distintiva y memorable. También desarrollamos un manual de marca completo en el que se detallaban las directrices visuales y verbales para garantizar que todos los stakeholders, tanto internos como externos, pudieran representar a Milex en consonancia con su identidad renovada. ##### Primeras implementaciones La nueva identidad de marca se aplicó por primera vez a los materiales para la celebración del 40 aniversario de la empresa, para la que diseñamos tarros de plantas personalizados, etiquetas y un mural promocional, todos ellos con la nueva identidad. También preparamos materiales adicionales para su uso futuro y empezamos a trabajar en un catálogo de más de 200 páginas de diseño, que se adhiere a las nuevas directrices de la marca y reforzará la posición de Milex en el mercado. ##### Ecosistema digital Con el fin de apoyar el crecimiento y el compromiso de Milex, lanzamos campañas de marketing para atraer tráfico a su sitio web y aumentar la visibilidad entre su público objetivo. Además, nos hicimos cargo de la gestión de los canales de Facebook y LinkedIn de Milex, creando contenidos mensuales en formato de videos y posts estáticos. Este contenido se grabó y editó en las instalaciones de Milex a partir de guiones elaborados por nosotros. ##### Video ##### Los logros A través de esta estrategia integral, conseguimos refrescar la marca Milex, permitiéndoles celebrar su pasado y mirar con confianza hacia el futuro. La gestión continua de sus redes sociales y la creación de nuevos materiales garantizan que la marca se mantenga a la vanguardia de su sector, atrayendo constantemente a su público con una imagen novedosa y profesional. #### Resultados (enero-septiembre 2024) 41 publicaciones hechas 617 271 del alcance generado (en promedio 15 055 per post) 3 859 usuarios interactuando 3 320 reacciones 98 comentarios [Siguiente proyecto](/es/clients/sofka/) [Sofka - Better Happens Every Day](/es/clients/sofka/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # GRUPO MODELO - CONTIGO EN EL CENTRO > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Grupo Modelo es una cervecería mexicana que exporta sus productos a muchos países de todo el mundo. También es uno de los mayores empleadores en América Latina, y se encuentra en constante crecimiento, construyendo nuevos centros de atención en diversas ciudades de América del Sur. Uno de los objetivos estratégicos más importantes de la marca es atraer a los mejores talentos ubicados en las metrópolis en desarrollo de México. Alcance - Análisis del mercado laboral en Aguascalientes, México - Encuestas y grupos de opinión con empleados del Centro de Transformación y Servicios - Diagnóstico del EVP (Propuesta de Valor del Empleador) actual del Grupo y su adaptación local - Desarrollo de un concepto creativo y promoción de la oferta del Centro (CTS) - Elaboración de tácticas promocionales (acciones internas y externas a 6 meses) - Creación de contenido (comunicación interna y externa) - Desarrollo de la landing page dedicada - Campañas de imagen - Campañas de reclutamiento - Comunicación en redes sociales - Collaboration with universities in Aguascalientes, Mexico Nuestra tarea: Grupo Modelo es uno de los empleadores más reconocidos en México y América del Sur. La marca está actualmente expandiendo su Centro de Transformación y Servicios, el cual apoya integralmente las operaciones de este gran Grupo disperso geográficamente. Debido al plan de expansión de personal en el Centro, la empresa busca promocionar su nueva ubicación para respaldar los procesos de reclutamiento en curso. Nuestro objetivo fue desarrollar una estrategia de promoción del nuevo Centro, basada en una oferta localizada dirigida al talento, en coherencia con lo que Grupo Modelo comunica en sus puntos de contacto globales. ##### Nuestra solución: Radar de Marca del Empleador Basados en investigaciones y análisis realizados, diagnosticamos la marca Grupo Modelo como empleador, identificando sus fortalezas y áreas de mejora. El Radar desarrollado permitió seleccionar los atributos más apropiados para promover el Centro. Estos elementos representan ventajas competitivas de la marca y, al mismo tiempo, satisfacían las expectativas y motivaciones del talento local. ##### Identificación de un EVP único y atractivo Para encontrar los atributos más adecuados para promocionar el Centro, realizamos investigaciones con empleados en Aguascalientes. Definimos sus necesidades y motivaciones, y destacamos los principales puntos fuertes de la marca. ##### Desarrollo de un concepto creativo atractivo El EVP técnico definido lo comunicamos a través de un mensaje sombrilla sencillo, concreto y fácil de recordar: "CONTIGO EN EL CENTRO". Este doble significado de nuestro lema posiciona el propio Centro, pero sobre todo, refleja el enfoque de la marca hacia sus empleados, poniendo a las personas en primer lugar. ##### Promoción del concepto El concepto se ha promocionado de manera coherente dentro de la empresa. Desarrollamos una campaña con el objetivo de promover la oferta de valor entre los empleados actuales del Centro. La campaña incluyó eventos corporativos para la integración de los diferentes departamentos del Centro, promoción de un amplio abanico de beneficios, promoción del programa de embajadores y promoción de referencias de empleados. La campaña se dividió en varias etapas, enfocándose en diferentes grupos objetivos en distintos momentos (estudiantes, empleados administrativos, madres solteras, personas con discapacidad, etc.). En la siguiente fase de las actividades promocionales, la comunicación se amplió a canales externos: sitios web corporativos del Grupo y redes sociales. ##### Landing Page dedicada El núcleo de toda la activación fue una landing page dedicada, que proporcionaba la información más relevante sobre el trabajo en el Centro: oferta, beneficios, condiciones de empleo, oportunidades de desarrollo, proceso de selección, líderes, actividades de RSE y más. El sitio también permitía aplicar a las vacantes disponibles de manera intuitiva y fácil, así como contactar con el Centro. ##### Programa de embajadores Para ampliar el alcance de la campaña, se activó un programa de embajadores, en el que los propios empleados confirmaban la oferta del Centro. El canal utilizado para este programa fue LinkedIn. Performante apoyó a los empleados en la creación de contenido y en el diseño, planificación y análisis de las publicaciones. [Siguiente proyecto](/es/clients/sofka/) [Sofka - Better Happens Every Day](/es/clients/sofka/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Nationale-Nederlanden - “Más” > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Preparación y coordinación de la campaña de captación e imagen 'Más' para Nationale-Nederlanden. 2 meses de campaña, 3 plataformas, más de 6 millones impresiones, más de 800 entradas al formulario de contacto. Alcance - Concepto creativo y Key Visual - Plan de medios - Sesión de fotos de 6 embajadores de la marca (colaboradores reales) - Activos para la campaña de medios - Diseño de elementos de la 'landing Page' - Campaña de 2 meses Demostrar las oportunidades y beneficios de trabajar como asesor de seguros en Nationale-Nederlanden. Llegar a un amplio público al no requerir experiencia previa en un puesto similar. Atraer nuevos compañeros de trabajo. ##### Detalles de la campaña El trabajo de un asesor de seguros no evoca asociaciones muy positivas y no es ampliamente reconocido.\ \ Por eso, en la campaña de contratación de Nationale-Nederlanden, decidimos mostrar las imágenes de seis de los empleados de la empresa, junto a citas relacionadas con lo que han ganado con su trabajo de asesoramiento. La naturaleza de esta profesión permite más tiempo libre, más flexibilidad, más personas conocidas, más dinero ganado y mucho más :) Y esto está en el corazón de nuestra comunicación.\ \ Para la campaña, organizamos una sesión de fotos, que tuvo lugar en la oficina de Nationale-Nederlanden en Varsovia. ##### Key visual ##### Táctica Hemos diseñado nuestras tácticas para llegar a múltiples representantes de nuestros grupos objetivo, tantos como sea posible.\ \ El escrito de nuestras publicaciones, alineado con el eslogan 'Para los que quieren más', contuvo descripciones muy detalladas de los beneficios derivados de la cooperación con Nationale-Nederlanden, por lo que ya en el primer contacto con el anuncio, les comunicamos a nuestros candidatos que podían esperar más. Toda la campaña apareció en canales en línea como Facebook, Instagram y YouTube. ##### Landing Page Una de las prioridades de la campaña fue familiarizar en profundidad a los candidatos con la marca Nationale-Nederlanden e identificar los beneficios de trabajar juntos.\ \ Por ello, diseñamos una 'landing page' para guiar al candidato a través de todas las oportunidades (tangibles y no cuantificables) que ofrece el trabajo de Asesor de Seguros en Nationale-Nederlanden, y, además, alentarlo a solicitar el puesto.\ \ Gracias a la analítica aplicada, pudimos ver qué audiencias reaccionaron mejor a los mensajes, y, sucesivamente, optimizamos la campaña de manera continua. ##### Embajadores ##### Conclusión Gracias a un mensaje centrado en los beneficios específicos de trabajar como asesor en Nationale-Nederlanden, pudimos llegar a una amplia audiencia, lo que resultó en nuevos candidatos. #### Resultados de la campaña 6,000,000+ impresiones 54,000 visitas a la landing page 894 entradas al sistema de contratación [Siguiente proyecto](/es/clients/biedronka-mt/) [Biedronka Management Trainee](/es/clients/biedronka-mt/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # O Boticário > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) O Boticário es la mayor empresa brasileña de venta directa de cosméticos gracias a su red de consultoras de ventas. En esta ocasión, necesitaban atraer a más mujeres para que se unieran a su modelo de negocio.\ \ Les ayudamos a llegar a su público a través de comunicaciones en redes sociales y anuncios en múltiples canales en línea. Alcance - Plan de medios digitales centrado en alcance y engagement - Campañas de awareness multicanal a través de: redes sociales, boca a boca, programáticas, afiliados, GDN y Search, anuncios contextuales en imagen - Auditoría de landing page - Análisis de ROI O Boticário es una empresa de cosméticos enfocada en cara, cabello y cuerpo. La mayor parte de sus ingresos proviene de una red de consultores, especialmente mujeres, que utilizan un catálogo y sus canales de redes sociales como herramientas de venta. La compañía ofrece un excelente paquete de comisiones, recompensas y capacitación que les permiten desarrollarse profesionalmente y alcanzar independencia financiera decidiendo cuándo y dónde manejar su negocio.\ \ La marca necesitaba transmitir estos beneficios entre su público objetivo para generar interés y hacer crecer su red de consultores y, por lo tanto, sus ventas. ##### Nuestro enfoque Después de un análisis exhaustivo del comportamiento y las necesidades del público objetivo, desarrollamos e implementamos una campaña de 6 meses sobre 4 líneas de negocio. Nos enfocamos en redirigir al público a una página de registro para unirse a la red de consultores.\ \ Nos encargamos de la conceptualización y diseño de piezas gráficas. Luego, se distribuyeron estratégicamente en una mezcla de medios digitales que tenía como objetivo generar un alcance masivo.\ \ A lo largo de la implementación, realizamos auditorías, implementamos píxeles de seguimiento, identificamos información y medimos los resultados. Así, conseguimos garantizar la optimización del presupuesto y generar el mayor impacto posible. #### Resultados de la campaña \+ 4.000.000 alcance mensuales en redes sociales \+ 3.800.000 alcance en Google y Search \+ 100.000 alcance en formatos en imagen con CTR 10 veces más alto que el CTR promedio en display \+ 100.000 clics mensuales \+ 60.000 visitas mensuales al LP 2,5 CTR más alto que el promedio en display [Siguiente proyecto](/es/clients/carvajal/) [Estrategia de marca empleadora para Organización Carvajal](/es/clients/carvajal/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Organización Polaca de Turismo > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Promoción de los ganadores del Certificado 2014 PTO al Mejor Producto en el campo del Turismo Alcance - Estrategia - Campaña de imagen - Desarrollo web Cada vez menos polacos pasan sus vacaciones en Polonia. ¿Cómo se les podría alentar a visitar y descubrir los lugares más interesantes de su país? 71.091 usuarios únicos ##### Solución Usamos una serie de artículos de márketing de contenido presentados en forma de acertijos. Fueron publicados en un popular sitio web de viajes polaco, podroze.onet.pl, promocionando los lugares más interesantes de Polonia de una manera única: desafiando a los usuarios.\ \ La segunda etapa fue un juego web que ponía a prueba el conocimiento de los usuarios, bajo límite de tiempo, sobre las atracciones turísticas polacas. El juego estaba ubicado en un minisitio dedicado; los premios eran boletos para atracciones turísticas. ##### Comunicación Fuimos responsables de crear una estrategia de comunicación y soluciones creativas para la campaña de Kickstarter, así como de planificar, generar y ejecutar múltiples campañas de captación de usuarios con diferentes grupos objetivos y líneas creativas. #### Resultados Campaña en Kickstarter exitosa 71.091 usuarios únicos 14,1% tasa de conversión 20% CPC más bajo que el promedio del mercado 85% menor costo de conversión que el del promedio del mercado [Siguiente proyecto](/es/clients/getnord/) [Getnord](/es/clients/getnord/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Rappi > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Rappi, el unicornio colombiano que buscaba incentivar las descargas de su app en 26 ciudades de 6 países latinoamericanos. Hablemos de campañas, tráfico, descargas y, por supuesto...de ROI. Alcance - Plan de compra de medios y definición de KPIs - Ejecución y optimización de campañas de performance Atraer usuarios para que descarguen la aplicación en iOS / Android y motivarlos para que empiecen a pedir sus artículos favoritos a través de la aplicación. #### Resultados entregados - Campañas activas en 6 países de América Latina - Optimización del ROI a través del análisis de tráfico (desde la instalación hasta el primer pedido) - Compatible con sistemas operativos iOS y Android +8 Millones clics durante el primer mes en anuncios para móviles +600 primeras órdenes generadas en 30 días 26 ciudades alcanzadas con geolocalización habilitada 55.000 descargas de la aplicación en los 2 primeros meses +30 fuentes de tráfico activas [Siguiente proyecto](/es/clients/reckitt-benckiser/) [Reckitt Benckiser](/es/clients/reckitt-benckiser/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reckitt Benckiser > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Convertir a varias personas de diversas culturas que trabajan desde distintos lugares en un único equipo que persigue un objetivo común. Ese fue el reto que nos planteó Reckit Benckiser para la región andina.\ \ Lo logramos a través de una idea poderosa ejecutada a través de varios canales y formatos. Alcance - Comunicación internacional - Redes Sociales - Creación de contenido Se nos pidió que anunciáramos la fusión de algunos países latinoamericanos como un solo clúster andino.\ El objetivo principal de la serie de actividades fue estructurar la comunicación para que todos los colaboradores estuvieran debidamente informados y alineados con los objetivos y planes comerciales de la empresa para el futuro. ##### Nuestro enfoque Un concepto simple pero inspirador que muestra a la gente de Reckitt unida por el mismo propósito. Reckitt está comprometido con los desafíos y la dedicación. Su principal misión es proteger, curar y cuidar. Las personas que trabajan para Reckitt provienen de diferentes orígenes y tienen diferentes experiencias, pero todos creen en esta misión. Todos buscan sus razones y quieren alcanzar la grandeza. Y este objetivo en común hace que juntos sean más fuertes. #### Resultados entregados Big Idea: claim y key visual Comunicación interna: plan y ejecución Creación de contenido (incluidos activos audiovisuales) Redes sociales: plan y ejecución Evento corporativo de integración en línea: plan y ejecución [Siguiente proyecto](/es/clients/oboticario/) [O Boticário](/es/clients/oboticario/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Scotiabank - Lidera el camino > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Trabajar en Scotiabank ofrece un trayecto lleno de oportunidades y beneficios para quienes están dispuestos a tomar la iniciativa. Pero sin la comunicación adecuada, ¿cómo lo sabrían? Nosotros les mostramos el camino. Alcance - Localización de la estrategia para el mercado mexicano - Estudios cuantitativos con los colaboradores - Rediseño de la pestaña de carreras - Diseño de los elementos de la experiencia del candidato - Promoción de los programas hacia los estudiantes - Elaboración de videos corporativos - Promoción del programa Scotia Academy - Comunicación en redes sociales Nuestra tarea: Encontrar el factor diferenciador de la oferta de Scotiabank, unificarlo con la comunicación de la corporación y promocionarlo entre los diferentes públicos objetivos de la compañía. Posicionar a la marca como empleador acentuando las posibilidades de desarrollo profesional y personal. ##### Localización de la estrategia Tras haber analizado la comunicación corporativa de la marca y los atributos de la oferta promocionados en los diferentes puntos de contacto con el candidato y colaborador, los contrastamos con las motivaciones del talento Scotia en México. Con base en estos análisis, logramos definir los atributos principales a promocionar y los resumimos en lo que se convirtió en el mensaje sombrilla de nuestra campaña: “Lidera el camino”. Nuestro concepto explica las posibilidades de crecimiento en las estructuras de Scotiabank incentivando a los colaboradores a que ellos mismos decidan qué tan dinámico, diverso y amplio va a ser su desarrollo. ##### Comunicación en redes sociales Generamos contenido (líneas de comunicación y de diseño) para promocionar el concepto en diferentes redes sociales y posicionar la marca como empleador, explicar su propuesta de valor e invitar al talento adecuado a que se una a este camino. ##### Experiencia del candidato Hemos rediseñado diferentes puntos de contacto con el candidato para asegurar una experiencia positiva e intuitiva. Nuestros canales digitales, comunicando diferentes mensajes, cuentan una historia atractiva y clara. Cada etapa de interacción con el candidato es coherente y complementaria. ##### Experiencia del colaborador Desde el onboarding digital, a través de diferentes etapas del desarrollo del colaborador, creamos momentos memorables, que otorgan el conocimiento y las competencias necesarias para el público objetivo. Además, las diversas iniciativas que ofrece Scotiabank se promocionan a través de contenido de video que explica claramente la oferta de la marca. [Siguiente proyecto](/es/clients/t-mobile-iwillnotstop/) [T-Mobile - I Will Not Stop](/es/clients/t-mobile-iwillnotstop/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Skriware > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Una campaña de notoriedad y recaudación de fondos para Skriware, una innovadora impresora 3D, y Skrimarket, una plataforma en línea que permite la impresión de modelos 3D de forma sencilla Alcance - Campaña de recaudación de fondos La impresión 3D se ha convertido en parte de la vida diaria y está despertando un inopinado interés entre los usuarios. Desafortunadamente, para muchas personas que usan impresoras 3D, encontrar los modelos adecuados o diseñarlos sigue siendo un desafío. +250 000 PLN cantidad recaudada ##### Solución Una campaña online sobre la impresora. La campaña tuvo mucho éxito y permitió la financiación de la producción en masa de este innovador dispositivo. Una plataforma en línea dedicada, permitió la impresión 3D directamente desde el navegador web con un solo clic. ##### Comunicación Fuimos responsables de crear una estrategia de comunicación y soluciones creativas para la campaña de Kickstarter, así como de planificar, crear y ejecutar múltiples campañas de captación de usuarios con diferentes grupos objetivos y líneas creativas. #### Resultados entregados Campaña en Kickstarter exitosa +250 000 PLN cantidad recaudada 3.500 nuevos seguidores en Facebook 50.000 visitantes únicos en la página web dedicada a la campaña de Kickstarter [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Sofka - Better Happens Every Day > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Sofka, una empresa de desarrollo de software en Medellín, brinda servicios tecnológicos en más de doce países de América. Colaboramos con la marca para unificar su comunicación y marketing, identificando su diferenciador y aumentando su visibilidad en su estrategia de expansión. Alcance - Estudios de mercado - Encuestas de satisfacción de clientes y empleados - Diagnóstico de marca - Rebranding - Definición de USP e EVP - Posicionamiento de marca - Concepto creativo - Plan táctico - Diseño e implementación de página web y landing pages - Comunicación interna - Comunicación en redes sociales - Contenidos en video - Apoyo en eventos de la industria Tarea Sofka ha experimentado una evolución significativa desde su fundación hasta hoy. El crecimiento dinámico de la empresa, la expansión a nuevos mercados y un portafolio de servicios en constante expansión llevaron a la creación de diversas narrativas, lo que complicaba la construcción de una identidad de marca coherente. Nuestro objetivo principal fue identificar las ventajas competitivas clave y las características únicas de la oferta, que permitieran a Sofka destacarse en el mercado. A nivel gráfico, aspiramos a refrescar la marca, dándole un carácter moderno, pero sin perder su esencia. ##### Nuestro enfoque Tras realizar estudios de mercado y entrevistas con clientes y empleados, definimos el posicionamiento actual y deseado de la marca. Identificamos las fortalezas y debilidades de la empresa, y con base en ello, definimos los atributos clave para promover y mejorar. Los resultados del diagnóstico nos dieron los insights para desarrollar una nueva identidad enfocada en la modernidad y la simplicidad, permitiendo al mismo tiempo que la marca siga siendo flexible y atractiva. Definimos su USP (hacia el consumidor) y EVP (hacia el talento) y estos se convirtieron en la base del concepto creativo “BETTER HAPPENS EVERY DAY”, que no solo habla de lo que hace la empresa, sino de su filosofía de mejora continua que guía su forma de trabajo, diferenciándola de su competencia. Este concepto fue implementado en dos idiomas para acompañar a nuestro cliente en sus estrategias de expansión en mercados clave. ##### Estrategia de comunicación Los pilares estratégicos que definimos sirvieron como base para elaborar y localizar la estrategia de comunicación. Nos enfocamos en los principales canales internos y externos, ya que nuestro público objetivo incluía tanto a los clientes como a los empleados de la empresa. Desarrollamos líneas de comunicación y seleccionamos los canales adecuados para contar la historia de Sofka de manera coherente y consistente. ##### Página web y CMS Reconstruimos la página web del cliente, basándonos en los nuevos elementos de la marca y enfocándonos en su papel tanto de imagen como de ventas. Creamos un CMS personalizado que permite al cliente crear contenido de manera flexible, asegurando la coherencia y precisión en la comunicación. ##### Redes sociales Desarrollamos planes de comunicación que definieron la temática y el carácter de cada una de las redes sociales. Creamos una estrategia para acciones orgánicas y pagadas en cuatro mercados clave. ##### Contenidos en video y animaciones Diseñamos elementos dinámicos y animaciones que permiten al cliente comunicar su propuesta de valor de manera atractiva y diferenciada. También proporcionamos guías gráficas para animaciones personalizables y directrices para la creación de contenido en video. ##### Apoyo en eventos de la industria Desarrollamos planes de promoción para los eventos clave, tanto propios como de la industria, asegurando una adecuada visibilidad de la marca. La promoción se llevó a cabo antes, durante y después de cada evento, garantizando la presencia continua de la marca en medios relevantes del sector. [Siguiente proyecto](/es/clients/3market/) [3Market: Eficiencia y crecimiento gracias a campañas publicitarias optimizadas](/es/clients/3market/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # STARZPLAY > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Más de un año de cooperación directa para poner en marcha una estrategia de performance marketing para uno de los principales proveedores de vídeo a la carta de Oriente Medio y África, que ofrece películas y series convencionales y una enorme colección de películas de Bollywood. Alcance - Estrategia - Campañas de performance #### Nuestro enfoque Motivar a los usuarios a registrarse en la plataforma y empezar a utilizar el servicio #### Resultados entregados - Móvil y escritorio (campañas de display y Facebook) - Campañas activas en Túnez, Marruecos, Arabia Saudí, Emiratos Árabes Unidos, Kuwait y Argelia - Más de un año de cooperación directa - Miles de nuevos suscriptores adquiridos en modalidad CPA [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Alcance - Estrategia de comunicación - Plan de medios digitales - Diseño y desarrollo de landing page - Campañas de awareness - Campañas de performance CPI + CPE (objetivo principal: descargas de la aplicación y creación de cuentas) - Contenido para redes sociales - Campaña al aire libre en las estaciones de metro de Varsovia - Actividades de relaciones públicas digitales Stepler es una aplicación de fitness que no solo cuenta pasos, sino que también ofrece un valor añadido: motiva el movimiento al permitir a sus usuarios intercambiar pasos por recompensas. Fuimos responsables de lanzar el producto en Polonia en el momento más difícil posible: a principios de otoño e invierno, cuando disminuye el entusiasmo por el fitness, especialmente en el caso de las actividades al aire libre. Por lo tanto, tuvimos que encontrar una manera de dirigir la atención a los beneficios del movimiento regular, tanto intangibles (salud, inmunidad, mejor condición) como medibles, en forma de recompensas atractivas. ##### Nuestro enfoque Llevamos a cabo la campaña en varias etapas, teniendo en cuenta muchos aspectos del producto, así como una gran variedad de canales. Fue uno de esos proyectos en los que unimos las fuerzas de los departamentos creativos y de performance con el objetivo principal de traer nuevos usuarios a la app.\ \ La primera etapa fue la comunicación del eslogan creativo que alienta a las personas a seguir moviéndose, incluso cuando hace frío. Esto se llevó a cabo en múltiples canales (como una campaña de PPC, CPI y CPE) y también se promovió entre diferentes afiliados.\ \ En la segunda etapa, presentamos el eslogan general "A un paso de las recompensas" junto con un key visual que enfatizaba los beneficios. La campaña utilizó diferentes ideas para diferentes grupos objetivos: salud, movimiento, resiliencia, falta de tiempo, acercamiento a la Navidad. Destacamos fuertemente el atractivo de los premios, así como la facilidad de su instalación y la operación intuitiva.\ \ La campaña se llevó a cabo en Facebook y Google bajo el modelo UAC (User Activation Campaign). Nos centramos en la analítica: comprobamos constantemente la conversión y la optimizamos. El tráfico se dirigía a Google Play y a la App Store.\ \ Como refuerzo, llevamos a cabo actividades de relaciones públicas, creando una serie de artículos que describen los diversos beneficios del uso de la aplicación: crianza (madres jóvenes y paseos con niños), pandemia y acondicionamiento físico (movimiento diario en la lucha por una mejor inmunidad, salud (la principal recompensa de usar Stepler es un cuerpo sano). #### Resultados de la campaña En su primer mes, Stepler se convirtió en la aplicación de fitness número 1 en Polonia 2ª aplicación más popular en Polonia +40.000 descargas e instalaciones de la app +36.000 cuentas creadas en los dos primeros meses [Siguiente proyecto](/es/clients/j-labs-career/) [j-labs - Pestaña de carreras](/es/clients/j-labs-career/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom - Un nuevo nivel de la plataforma "Love IT to bits" > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ¿Luchar contra los estereotipos de la industria al estilo de los juegos de 16 bits? Telekom, la propietaria de T-Mobile, se une a la batalla. La nueva estrategia de marca empleadora de la empresa se convirtió en un pretexto para construir un capítulo mejorado de la campaña "Love IT to bits" a una escala aún mayor. Alcance - elaboración de un concepto creativo que respondiera a la nueva EVP de la marca - creación de tres juegos que reflejaran los tres pilares de la estrategia de la marca - diseño y desarrollo de una landing page actualizada para esta versión de la campaña Captar la atención de los candidatos acaba de alcanzar un nuevo nivel. ¿Por qué?\ \ En la nueva versión de la campaña "Love IT to bits" no solo mostramos a Deutsche Telekom como una empresa que marca tendencias tecnológicas, sino, sobre todo, como un entorno de trabajo. Un universo en el que cada cual puede trazar su camino sin prejuicios. La necesidad de renovar la campaña comienza con la actualización de la estrategia de marca empleadora del cliente, que se amplió para incluir esta audaz declaración: "Cuestiona hoy, crea mañana", y se enriqueció con fuertes acentos de diversidad, equidad e inclusión. ##### Nuestro enfoque El punto de partida fue trazar el universo de la nueva versión de la campaña: el personaje principal - la heroína Miss 16bit - la narración de la historia y los aspectos de la cultura de la empresa que queríamos incluir en ella. Basamos la trama en la lucha de Miss 16bit contra los Disconnectors (Desconectadores) - pequeños monstruos, que representan estereotipos específicos a los que puede enfrentarse en un espacio de trabajo.\ \ Al dar a los candidatos una plataforma para "luchar" contra los Desconectadores, también les educamos sobre la cultura abierta de Deutsche Telekom. Miss 16bit refleja la resistencia a uno de los estereotipos más comunes en el área de TI: que es un dominio hecho para los hombres. Subrayamos la firme postura de la empresa al respecto, creando a una heroína poderosa y valiente, que lucha bajo la bandera de Deutsche Telekom.\ \ Creamos a los Desconectadores con figuras abstractas pixeladas inspiradas en el espacio exterior (igual que los prejuicios a los que se asemejan), para educar de forma ligera y discreta sobre los distintos tipos de estereotipos que nos rodean, así como para dar a los jugadores la satisfacción de combatirlos. Todo el concepto se refleja en la nueva landing page, loveittobits.telekom.com. En ella, el usuario puede conocer la idea que hay detrás de Deutsche Telekom y jugar a tres juegos específicos que hemos creado. Para fomentar la participación de los candidatos, nuestro equipo de diseño creó no solo a los personajes principales, sino también "sabores" gráficos adicionales (símbolos de poder y atributos) en cada juego. ##### BraveWave Los Desconectadores han tomado la oficina. Asumiendo el papel de Miss 16bit, el jugador lucha contra ellos con una "onda magenta": el poder de Deutsche Telekom.\ \ Este juego refleja un componente de la estrategia, una de las propuestas de valor del empleador: STAND UP & STAND OUT. Se creó como una invitación a participar en la lucha contra los estereotipos y para demostrar que la "ola magenta" es una combinación de la cultura de Deutsche Telekom y la valentía de sus empleados para eliminar los factores de desconexión que podrían bloquear las trayectorias profesionales. [¡Juega!](https://loveittobits.telekom.com/bravewave.html) ##### PathCleaner Un juego de emparejar fichas con imágenes de Desconectadores, un poco parecido a Candy Crush. Al juntar varias criaturas iguales, las eliminas del tablero y sumas puntos.\ \ Este juego es una referencia a otro punto del EVP de Deutsche Telekom: SER EL CATALIZADOR.\ \ La fórmula del juego exige no solo buenos reflejos, sino también capacidad de observación para detectar y eliminar a los Desconectadores, los estereotipos. Al encender la primera chispa, es decir, al detectar y eliminar los Desconectadores, el jugador inicia un cambio en el mundo. Al principio solo en el mundo del juego, pero esperamos que, más adelante, también en la vida real. [¡Juega!](https://loveittobits.telekom.com/pathcleaner.html) ##### GrowthScraper La tarea del jugador consiste en guiar a Miss 16bit hasta la cima del rascacielos, evitando que los Desconectadores la ataquen constantemente en su ascenso.\ \ El nombre - GrowthScraper - procede de la palabra "Growthopia", que es otro pilar del EVP de Deutsche Telekom. Es, por tanto, una metáfora del desarrollo profesional y de una mayor conciencia, que implica evitar hábilmente las trampas del pensamiento: los Desconectadores. Un esfuerzo dinámico hacia la cima, libre de prejuicios: así debería ser una carrera profesional en Deutsche Telekom. [¡Juega!](https://loveittobits.telekom.com/growthscraper.html) ##### Felicidades, ¡has ganado! En esta campaña educativa de construcción de imagen, encontramos la forma de hacer llegar un mensaje difícil a un público muy amplio. Elegimos una forma única de comunicar el EVP recurriendo a tramas de juego y narraciones.\ \ Así hemos disipado en cierto modo la percepción de Deutsche Telekom como una estructura corporativa rígida y complicada. La plataforma "Love IT to bits" es una herramienta excelente para desarrollar narrativas en las redes sociales, pero también un soporte para la comunicación interna, que consolida normas sanas y muestra nuevas perspectivas profesionales. [Siguiente proyecto](/es/clients/t-mobile-loveittobits/) [Deutsche Telekom cambia la imagen de empleador](/es/clients/t-mobile-loveittobits/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - I Will Not Stop > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Campaña digital y gamificación: Ayudando a un operador global de redes de telecomunicaciones a captar el interés del talento tecnológico. Alcance - Landing page - Juego y cuestionario en línea - Campaña digital La campaña global “I Will Not Stop” se enfocó en las últimos tecnologías, ambiciones y esfuerzos del equipo de T-Mobile por crear una sociedad digital saludable. El concepto se basó en resaltar el profesionalismo, el impacto de los proyectos tecnológicos de la compañía y las nuevas oportunidades que esto genera.\ \ En el mercado polaco, decidimos lanzar una campaña dedicada y adaptada a las realidades del país. El objetivo de la campaña era atraer a los mejores talentos a través de: - presentación del proceso de contratación en los departamentos de tecnología de una manera atractiva, - destacar las unidades de tecnología por su innovación y especialización, - consolidación de la imagen de T-Mobile como una empresa enfocada en tecnología que ofrece muchas oportunidades de crecimiento profesional. ##### Nuestro enfoque La campaña se basó en los insights de los expertos de TI y se enfocó en los aspectos “geek” y divertidos de trabajar en T-Mobile, mientras presentaba las oportunidades reales ofrecidas por la compañía.\ \ Creamos una landing page con una prueba de personalidad de TI y un juego. Un elemento importante de la campaña fue la creación del mensaje "No me detendré" en las redes sociales. Para ello, creamos una serie de publicaciones que entretenían y animaban a los usuarios de una forma divertida a hacer un test de personalidad y jugar. El concepto global de la campaña de imagen y reclutamiento "No me detendré", basado en las declaraciones de los empleados de la empresa, tuvo como objetivo generar una serie de testimonios sobre las tecnologías del futuro en T-Mobile. Dimos un paso más y completamos esta idea con algunas adiciones. Por ejemplo, el cuestionario de personalidad de TI. Al responder a una serie de preguntas divertidas, los interesados ​​en trabajar en T-Mobile podrían comprobar cuál de las áreas de TI (IoT, Big Data, Ciberseguridad, IA o Smart City) les convenía más. La solución de la prueba implicó la presentación de ofertas de trabajo vigentes en estas áreas. El segundo elemento más elaborado de nuestra creación fue un poco más sentimental. Era un juego de 8 bits. El personaje controlado por el jugador se encontraba con varias situaciones en su camino, lo que lo obligó a elegir un camino específico. Dependiendo de su elección, la lógica del juego llevaba a una de las cinco tecnologías. El juego era, por tanto, una variación del test de personalidad informática, dentro del marco de un viaje sentimental a los inicios de las tecnologías informáticas. El objetivo, tanto de la prueba como del juego, era sugerir a los candidatos qué departamento de tecnología se adaptaba mejor a ellos. Después de la parte divertida del viaje, los usuarios obtuvieron una selección personalizada de ofertas de trabajo.\ \ Construimos la mecánica de la prueba con descripciones de tipos de personalidad.\ También creamos el juego por completo, desde el guión hasta la programación. #### Resultados de la campaña 500.000 visualizaciones 700 visitas a la página de destino 228 pruebas de personalidad tomadas [Siguiente proyecto](/es/clients/fabres/) [FABRES - We speak your language](/es/clients/fabres/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom cambia la imagen de empleador > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) ¿Quieres reposicionar tu marca creando una plataforma innovadora y atractiva para comunicarte con los candidatos de TI? Mira cómo se hace con Deutsche Telekom, una de las principales empresas de telecomunicaciones del mundo, presente en 50 países. Alcance - Concepto creativo de la plataforma para comunicarse con los candidatos - “Love IT to bits” - Página de reclutamiento - Tres juegos de reclutamiento en 8 bits El juego del Employer Branding no consiste solo en atraer candidatos, sino también en hacer que este proceso sea satisfactorio para ambas partes. Si a esto le añadimos un grupo objetivo tan exigente como el de los candidatos del mercado de las TI, obtenemos un reto que nos obliga a redefinir una campaña de reclutamiento eficaz.\ \ Un juego, por supuesto. ##### Nuestro enfoque Deutsche Telekom busca activamente candidatos para su departamento de tecnología. Conocida por todos principalmente por la telefonía móvil, siempre está en busca de mantener una imagen fresca. Específicamente y debido a que desarrolla ideas innovadoras para dar forma al futuro, requiere perfiles especializados en IoT, ciudades inteligentes, IA... Por ello, Deutsche Telekom necesita candidatos que piensen con originalidad y muestren un enfoque creativo hacia la tecnología.\ \ Para atraer a los que ven hacia el futuro, hemos decidido remitirnos... al pasado. Más concretamente, a un punto de inflexión en la carrera de todo aficionado a la informática: la fascinación por los juegos de 8 bits. “Love IT to bits” es una plataforma de comunicación creada para la campaña que no es únicamente un medio de contenidos de reclutamiento, como el EVP, los valores de la empresa y las ofertas de empleo, sino, sobre todo, una invitación a un viaje sentimental al mundo de los juegos de 8 bits. A través de ella, construimos un vínculo entre la organización y los candidatos, dándoles una señal clara de que reconocemos sus necesidades, su forma de pensar y sus pasiones. Que seremos capaces de crear un entorno para que se desarrollen, del mismo modo en que hemos recreado el entorno de los juegos de 8 bits. ##### Path Maker Un juego de click\&go. Desde que se despierta hasta que llega a la oficina, T-Man (el protagonista) tiene que tomar decisiones que determinan sus próximos pasos. El objetivo es entender cómo es trabajar en Deutsche Telekom, creando el futuro que se hace realidad delante de nuestros ojos. ##### Office Glider Un juego al estilo del dinosaurio de Google. La tarea del héroe principal consiste en esquivar eficazmente diversos obstáculos de la oficina. Office Glider no es solo un divertido juego que pone a prueba la agilidad de los usuarios, sino que también está diseñado para demostrar que en Deutsche Telekom damos mucha importancia a este tema. ##### Bug Runner Un juego al estilo Pac-Man. Nuestro héroe principal, T-Man, se abre camino a través de complejos pasillos llenos de bug. Aquí también cuenta la agilidad y la rapidez de reacción ante situaciones imprevistas. ¿No es de eso que se trata la informática? ##### Deutsche Telekom ama cada bit El concepto “Love IT to bits” ha resultado ser no mucho más que una idea puntual y pegadiza: es una plataforma que puede actualizarse una y otra vez. El año 2023 traerá una nueva versión del sitio web , pero será un caso completamente distinto. [Siguiente proyecto](/es/clients/t-mobile/) [Get connected to T-Mobile](/es/clients/t-mobile/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - Magenta Start > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Captar la atención de los jóvenes talentos puede ser una tarea complicada... si no se les habla a través de una comunicación atractiva, coherente y adaptada a sus intereses.\ \ Descubre cómo ayudamos a T-Mobile, un operador global de redes de telecomunicaciones, a implementar una campaña digital para el talento más tecnológico de la actualidad. Alcance - Landing page - Campaña digital - Video Contexto T-Mobile atravesó cambios significativos dentro de la organización, principalmente relacionados al crecimiento intenso de los departamentos de nuevas tecnologías e innovación. La empresa empezó a notar la importancia de presentarse como una compañía enfocada en la tecnología. Es por eso que T-Mobile lanzó un programa de interinato que buscaba atraer talento joven de las facultades técnicas y promover su marca entre los estudiantes como un empleador atractivo en el sector tecnológico. ##### Nuestro enfoque Las marcas que compiten por la atención de los jóvenes son organizaciones reconocidas por sus logros en la industria de las TI. Recientemente, T-Mobile se ha establecido dentro de esta área, por lo que se une a una competencia exigente.\ Al crear una comunicación coherente y multicanal, pudimos aparecer en la mente de los destinatarios y lanzar una máquina de atracción de talento autopropulsada. Nuestro grupo objetivo eran estudiantes y egresados, desde el segundo año hasta un máximo de dos años después de graduarse. Trabajar en el campo de las nuevas tecnologías es una tarea para personas que piensan de forma inquisitiva y original, que miran con audacia hacia el futuro. Por lo tanto, el eslogan que conecta toda la comunicación fue "¿Tienes lo que se necesita?" - ¿Tienes ese "algo" que es necesario para trabajar en TI? Creamos un nombre y desarrollamos la narración del programa de pasantías Magenta Start. Diseñamos e implementamos una landing page. Produjimos una serie de videos con empleados de los departamentos de tecnología de T-Mobile, quienes hablaron sobre las oportunidades que ofrece la pasantía. Planificamos y realizamos una campaña digital de dos fases (expectativa y divulgación). [Siguiente proyecto](/es/clients/t-mobile-iwillnotstop/) [T-Mobile - I Will Not Stop](/es/clients/t-mobile-iwillnotstop/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Get connected to T-Mobile > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Campaña creativa de reclutamiento para un operador mundial de redes de telecomunicaciones que presta servicios a clientes particulares y empresariales. Alcance - Concepto creativo - BTL - Videos - Campaña de reclutamiento Planificar y llevar a cabo una campaña de reclutamiento creativa con el propósito de fortalecer la imagen de T-Mobile como una organización en la que personas motivadas trabajan y desarrollan sus carreras laborales. ##### Nuestro enfoque Preparamos un concepto creativo para la campaña de reclutamiento **"Get connected to T-Mobile"** , que se enfocó en la diversidad de los empleados y sus pasiones, pero también en las posiciones ofrecidas. La **campaña** destacó las oportunidades de desarrollo que brinda T-Mobile, con referencia directa a las características específicas de la industria de las telecomunicaciones. Para los **videos**, elegimos a los **embajadores** de la compañía de entre los empleados de T-Mobile en tres áreas: servicio al cliente, equipo de ventas y salas de exhibición. Involucramos a personas que llamaran la atención de la audiencia con su personalidad, actitud y pasión, inspirando a otros a participar en el proceso de selección. Queríamos que los candidatos potenciales entendieran lo que es trabajar en T-mobile, permitiendo que los embajadores hablaran sobre las razones emocionales y racionales. La combinación de historias auténticas y la sólida oferta de T-Mobile nos permitió crear un conjunto completo de materiales de comunicación para la campaña de reclutamiento. #### Resultados entregados Banners y diseños de anuncios Directrices para redes sociales Materiales BTL Una serie de videos Campaña de reclutamiento [Siguiente proyecto](/es/clients/j-labs/) [j-labs - IT Is Me?](/es/clients/j-labs/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Vestigit > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. [Nuestro trabajo](/es/work/) Branding y diseño web para una empresa polaca especializada en ciberseguridad. Su producto estrella es una marca de agua inteligente e invisible que ayuda a rastrear el streaming ilegal en Internet. Alcance - Branding - Diseño de página web Se nos pidió que desarrolláramos su branding corporativo y diseñáramos un sitio web para su producto. ##### Nuestro enfoque Gracias a una marca de agua inteligente, las empresas pueden rastrear su contenido en Internet para prevenir y detectar cualquier uso ilegal. Propusimos la frase: "A partir de ahora, muchas actividades se volverán (in)visibles". Para enfatizar que lo "in" de lo "invisible" se desvanece. Además del juego tipográfico, utilizamos en el diseño formas y elementos específicos para el área de ciberseguridad. #### Resultados entregados Big Idea: claim principal y key visual Branding Diseño de página web Activos de marca para la comunicación [Siguiente proyecto](/es/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/es/clients/danone/) ¿Quieres un servicio similar?\ Hablemos. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # IMPULSEMOSLOS RESULTADOSDE TU MARCA > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Contáctanos si tienes alguna pregunta. 00:00:01 PERFORMANTE EQUIPO VARSOVIA Consultas comerciales Europa 00:00:02 PERFORMANTE EQUIPO LATAM Consultas comerciales LATAM 00:00:03 EQUIPO PERFORMANTE Contacto general CONÓCENOS\ EN PERSONA ---------- 00:00:01 OFICINA DE VARSOVIA Polna Corner\ Calle Waryńskiego 3A / Nivel 5\ 00-645, Warsaw 00:00:02 BOGOTÁ OFFICE Cra. 7\ \#116-50, Bogotá\ Colombia EMPECEMOS\ CON UNA\ CONVERSACIÓN ------------ Nombre \* [Correo electrónico \*]() Número de teléfono \* Empresa \[ ] Consiento recibir correos electrónicos y llamadas de marketing de Performante Sp. z o.o. Performante Sp. z o.o., con sede registrada en Polna Corner, ul. Waryńskiego 3A / 5th floor, Varsovia, Polonia, , es el controlador de tus datos personales. Para más información, por favor consulta nuestra [Política de Privacidad.](/privacy-policy) \* ENVIAR MENSAJE Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante sp. z o.o. implementa un proyecto cofinanciado por European Funds: > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. ## Promoción en el extranjero de servicios electrónicos para realizar y optimizar campañas de performance marketing como parte del programa de promoción de la industria de TI / TIC Un propósito del proyecto es promover el servicio electrónico de Performante en el mercado internacional.\ \ Valor del proyecto: 996 407 PLN\ Valor del monto concedido por EU para cofinanciar el proyecto: 740 250 PLN Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Compruebe sus ahorros tras implementar una estrategia de Marca Empleadora Seleccione su país Poland Industria Finanzas y seguros Número de empleados 200 Inserte el número de empleados en su compañía/equipo Sugerimos tener en cuenta diversas formas de empleo Salario bruto promedio (PLN) 5000 Ingrese a continuación el salario bruto promedio en su empresa Tasa promedio anual de rotación (%) 27 Ingrese la tasa promedio de rotación de empleados durante el año (si no la conoce, se usará el promedio de la industria) Calcular EMPECEMOS\ CON UNA\ CONVERSACIÓN Te contestamos en un día hábil Nombre \* [Correo electrónico \*]() Número de teléfono \* Empresa \[ ] Consiento recibir correos electrónicos y llamadas de marketing de Performante Sp. z o.o. Performante Sp. z o.o., con sede registrada en Polna Corner, ul. Waryńskiego 3A / 5th floor, Varsovia, Polonia, , es el controlador de tus datos personales. Para más información, por favor consulta nuestra [Política de Privacidad.](/privacy-policy) \* ENVIAR MENSAJE Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Curso Especialista de Marca Empleadora > Un curso diseñado para satisfacer las necesidades específicas de la Marca Empleadora de tu empresa. Curso especialista de Marca Empleadora Prepárate para impulsar tu carrera con una visión completa del Employer Branding. Descubre cómo convertirte en un especialista capaz de transformar la marca empleadora de cualquier organización. ¡Impulsa tu trayectoria profesional al siguiente nivel! [Regístrate en el curso](#contact) [Sobre el curso](#about) [Temario](#levels) [Precio](#prices) [Contáctanos](#contact) [Regístrate en el curso](#contact) Curso especialista de marca empleadora Para destacar en el competitivo mercado laboral, es esencial comprender cómo el talento percibe a las empresas. En este curso, desarrollarás las habilidades para definir estrategias y ejecutar acciones que fortalezcan la marca empleadora de tu organización. Con el apoyo de nuestros expertos, aprenderás a mejorar la experiencia tanto de colaboradores como de candidatos, desarrollando una visión estratégica en la gestión del Employer Branding. Sesiones 5 reuniones de 2 horas Inscripciones Abiertas hasta Marzo 10, 2025 Modalidad Virtual ¿Por qué tomar nuestro curso? Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Curso especialista de marca empleadora [Reserva tu cupo](#contact) Temario Lo que aprenderás: Conoce los temas sobre los cuales podrás profundizar en nuestro curso intensivo de marca empleadora. Sesión 1 Parte I: Introducción de conceptos de marca empleadora Parte II: Identificación y análisis del público objetivo y de la competencia de reclutamiento Sesión 2 Parte I: Herramientas y canales de comunicación con el talento Parte II: Identificación, desarrollo y comunicación estratégica del EVP Sesión 3 Ideas creativas para atraer talento Sesión 4 Diseño y ejecución de campañas de reclutamiento e imagen Sesión 5 Práctica grupal y resumen Precio neto 250.00 USD por persona [Reserva tu cupo](#contact) ### Regístrate al Curso Empresarial de Marca Empleadora Nombre \* [Correo electrónico \*]() Número de teléfono Compañía \[ ] Autorizo a Performante SAS a enviarme correos electrónicos y/o a llamarme. Performante SAS con domicilio en la Cra. 7 #116-50 de Bogotá Colombia es quien recibirá y controlará tu información personal. Si quieres saber más, por favor visita nuestra [Política de privacidad](/privacy-policy) \* Enviar ¿Quieres más información\ sobre el curso? Maria [Mail](mailto:bogota@performante.com) [WhatsApp](https://wa.me/573154169229) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # email-footer Name \* ALICE SMITH Role \* CEO & FOUNDER Phone +48 000 000 000 Email \* Address POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND Horizontal padding 0 ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard first version ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard second version --- # Skorzystaj z efektu synergiiTRAFFIT i PERFORMANTE > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Przyciągaj. Rekrutuj. Angażuj. Analizuj. Wykorzystuj strategie marketingowe do przyciągania i angażowania najlepszych talentów. [Zapytaj o szczegóły](#our_contact_form) [Jak to działa](#opieraj_swoje) 01 Kampania wizerunkowa 02 Landing\ page 03 Aplikacja\ przez formularz Większa konwersja,\ precyzyjna segmentacja 04 System ATS 05 Zatrudnienie Analityka Opieraj swoje działania na najnowszych technologiach aby wygrywać w wyścigu po najlepsze talenty. 01 Wyróżnij się i przyciągnij kandydatów Dzięki kreatywnym kampaniom wizerunkowo-rekrutacyjnym Twoje firma i jej oferty pracy wyróżnią się na tle konkurencji i dotrą do najlepszych talentów. Chwytliwe i autetyczne komunikaty oraz atrakcyjne materiały graficzne sprawią, że Twoja oferta przyciągnie uwagę. [Poznaj Performante](https://performante.com/) 02 Rekrutuj szybko i wygodnie Twórz ogłoszenia spójne z identyfikacją wizualną Twojej organizacji dzięki szablonom HTML oraz pozyskuj aplikacje za pomocą responsywnych i customowych formularzy aplikacyjnych. Korzystaj z dobrodziejstw automatyzacji, aby nie tracić czasu na powtarzalne czynności - i móc skupić się na ludziach! [Poznaj TRAFFIT](https://traffit.com/) 03 Maksymalizuj efekty Uwolnij się od manualnych zadań i zaufaj technologii, która zautomatyzuje komunikację z kandydatami. Skorzystaj z narzędzi segmentujących Twoich kandydatów i angażuj ich w trakcie i po zakończeniu procesu rekrutacyjnego. Zdefiniuj kryteria i zacznij Programy Candidate Experience czy Employee Advocacy już w trakcie rekrutacji. 04 Bazuj na kompletnych danych Od pierwszego bannera aż po zatrudnienie. Śledzimy całą drogę kandydata, by dać Ci wiarygodne dane na temat skuteczności naszych komunikatów i grafik. Pełna transparentność efektów kampanii dostępna w czasie rzeczywistym, a także wnioski i rekomendacje pozwalają na prawdziwie efektywne wykorzystanie budżetów. ## Co zyskujesz? Unikalną na rynku analitykę, która przeniesie Twoje działania rekrutacyjne w nowy wymiar. Zwiększysz skuteczność Twoich działań, zaoszczędzisz czas i budżet. To jedyne rozwiązanie, które pozwala monitorować drogę kandydata od wyświetlenia pierwszego banneru aż po zatrudnienie. Inwestuj tylko w skuteczne działania. ## CustomizacjaDzięki projektowanym materiałom graficznym masz pewność zgodności z identyfikacją marki. Zyskujesz niestandardowe projekty, które dzięki kreatywności pasują do preferencji grupy docelowej, a tym samym przynoszą znacznie lepsze rezultaty. To nowoczesne podejście do promocji rekrutacji, które faktycznie się opłaca. ## Analityka Dzięki naszej synergii zaawansowana analityka przestaje być domeną marketingu. Działaj w oparciu o dane i zyskuj przewagę nad konkurencją rekrutacyjną. Precyzyjne dane, które dadzą odpowiedź na istotne pytania: które kreacje reklamowe przynoszą najbardziej wartościowych kandydatów? Kto z kandydatów wypełnił formularz rekrutacyjny od razu, a kto potrzebował więcej czasu? W którym miejscu kandydaci rezygnują z procesu? Która osoba ma potencjał, by zostać ambasadorem marki? ## Poznaj nas Performante jest agencją digitalową, która łączy kompetencje marketingowe i employer brandingowe. Naszą misją jest kreowanie wyrazistych, silnych i autentycznych marek pracodawcy. Dzięki nieszablonowym kampaniom wizerunkowym i rekrutacyjnym sprawiamy, że Twoje oferty są dobrze widoczne, a kandydaci częściej aplikują. “ Maria Dulnikiewicz Managing Director TRAFFIT to system rekrutacyjny, które pomaga rekruterom w tworzeniu ogłoszeń, zarządzaniu talentami, wysyłaniu im spersonalizowanych wiadomości i zatrudnianiu ich. Pomaga rozwiązać największe wyzwania rekruterów i rekruterek, jakimi są znalezienie najlepszych kandydatów i współpraca z Hiring Managerami. Zwiększa skuteczność prowadzonych procesów i przyspiesza je, pozwalając na zatrudnienie właściwej osoby - za każdym razem! “ Adrian Wolak CEO [Caso de estudio completo](https://traffit.com/pl/success-stories/kubo/) [ATS Rekrutacja Consulting](https://traffit.com/pl/success-stories/kubo/) [Wdrożenie dla KUBO](https://traffit.com/pl/success-stories/kubo/) [Outsourcing, rekrutacja i consulting dla liderów branży technologicznej                                                                            ](https://traffit.com/pl/success-stories/kubo/) [Cliente:](https://traffit.com/pl/success-stories/kubo/) [Caso de estudio completo](/es/clients/biedronka-it/) [Campaign Photo Video Web](/es/clients/biedronka-it/) [Biedronka IT](/es/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/es/clients/biedronka-it/) [Cliente:](/es/clients/biedronka-it/) Jarek Piotrowski Product Manager Traffit Maria Dulnikiewicz Managing Director Performante Staszek Kazior Head of Creative Performante Adrian Wolak CEO Traffit Anna Sykut Product Marketing Manager Traffit Jakub Bucki Ads Operation Manager Performante ### Zacznijmy od rozmowy Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. i Traffit sp. z o.o. Administratorami Twoich danych osobowych są Performante Sp. z o.o. z siedzibą przy placu Europejskim 1, 00-844 Warszawa, Polska oraz Traffit Sp. z o.o. z siedzibą w Gdyni 81-451, Aleja Zwycięstwa 96/98. Aby dowiedzieć się więcej, prosimy o zapoznanie się z [Polityką Prywatności Performante](/privacy-policy) oraz [Polityką Prywatności Traffit](https://traffit.com/pl/polityka-prywatnosci-traffit/). WYŚLIJ WIADOMOŚĆ Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. ## Regulamin świadczenia usług szkoleń online **§ 1. Organizator Szkolenia** 1. Organizatorem szkolenia opisanego na stronie **(dalej jako „Szkolenie”)** jest spółka Performante sp. z o.o. z siedzibą w Warszawie, plac Europejski 1, 00-844 Warszawa, NIP: 5213672097 (**dalej jako „Organizator”).** **§ 2. Harmonogram i cennik** 1. Szczegółowy harmonogram Szkoleń, wraz z datami, opisami zajęć i cennikiem, dostępny jest pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. Możliwy jest wyłącznie zdalny udział w Szkoleniach. Udział w szkoleniach będzie możliwy za pośrednictwem środków komunikacji na odległość, pod linkiem przekazanym przez Organizatora drogą e-mailową. **§ 3. Zapisy i warunki udziału w Szkoleniach** 1. W Szkoleniu mogą brać udział osoby fizyczne, zamieszkałe na terytorium Rzeczypospolitej Polskiej, które ukończyły osiemnasty rok życia i posiadają pełną zdolność do czynności prawnych (dalej jako „**Uczestnik**”). 1. Zapisy na Szkolenie możliwe są za pośrednictwem formularza online, dostępnego pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. W celu wzięcia udziału w Szkoleniu, koniecznym jest wyrażenie zgody na postanowienia Regulaminu, a także podanie następujących danych osobowych: imienia i nazwiska, adresu zamieszkania, nazwy firmy oraz numeru NIP (jeżeli Szkolenie jest zamawiane w związku z prowadzaną działalnością gospodarczą) oraz adresu e-mail. 1. Zapisy na szkolenie możliwe są najpóźniej na 72 godziny przed rozpoczęciem szkolenia. Warunkiem udziału w szkoleniu jest dokonanie płatności w pełnej kwocie określonej w cenniku i zaksięgowanie płatności u Organizatora. 1. Po zaksięgowaniu płatności, Uczestnik otrzyma drogą elektroniczną (na podany przez siebie adres e-mail) link oraz instrukcje logowania do Szkolenia. 1. Płatności są procesowane przez usługę Przelewy24 należącą do PayPro S.A. ul. Pastelowa 8, 60-198 Poznań, Polska, która pełni rolę odrębnego administratora danych dla celów procesowania płatności. 1. Minimalne warunki techniczne wymagane do udziału w Szkoleniu to: - CPU: 2 GHz dual-core procesor lub lepszy - Pamięć: 2 GB RAM - System operacyjny Windows 8, Mac OS 10.13 (najnowsza wersja zalecana), Linux, Chrome OS - Przeglądarki: Google Chrome, Mozilla Firefox, Safari w najnowszych wersjach lub w wersjach wcześniejszych o jedną aktualizację, - Łącze: min. 2Mbps w dwóch kierunkach 8. Szkolenia są prowadzone w języku polskim. **§ 4. Prawa i obowiązki Organizatora** 1. Organizator zastrzega sobie prawo do zmiany terminu Szkolenia w związku z zaistnieniem okoliczności, za które Organizator nie ponosi winy (np. choroba prowadzącego, awaria urządzeń technicznych itp.). 1. Organizator poinformuje Uczestnika o nowym terminie Szkolenia niezwłocznie, nie później niż na 5 dni roboczych przed nowym terminem planowanego Szkolenia. W przypadku, gdy Uczestnik nie będzie mógł wziąć udziału w Szkoleniu w nowo wyznaczonym terminie, Organizator zwróci Uczestnikowi opłatę za szkolenie, pod warunkiem, że informacja o braku możliwości udziału w Szkoleniu zostanie przekazana Organizatorowi na co najmniej 3 dni robocze przed nową datą Szkolenia. Niniejsze ograniczenie nie ma zastosowania do Uczestnika będącego konsumentem (tj. osobą fizyczną dokonującą z przedsiębiorcą czynności prawnej niezwiązanej bezpośrednio z jej działalnością gospodarczą lub zawodową, dalej jako „**Konsument**”). 1. Organizator ma prawo odstąpić od umowy zawartej z Uczestnikiem, najpóźniej na 7 dni przed planowanym terminem Szkolenia, jeśli na Szkolenie nie zapisze się wystarczająca liczba Uczestników. Organizator niezwłocznie powiadomi o tym fakcie Uczestnika, na adres e-mail podany w formularzu rejestracyjnym i zwróci Uczestnikowi całość opłaty z tytułu Szkolenia. 1. Wszelkie materiały prezentowane i udostępniane Uczestnikom są chronione prawem autorskim i stanowią własność intelektualną Organizatora. Materiały te nie mogą być rozpowszechniane, udostępniane lub powielane bez pisemnej zgody Organizatora, który udziela Uczestnikowi ograniczonej licencji na korzystanie z materiałów wyłącznie dla celów prywatnych. **§ 5. Rezygnacja ze Szkolenia** 1. Uczestnik niebędący Konsumentem, może zrezygnować ze Szkolenia najpóźniej na 4 dni robocze przed datą Szkolenia. Wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. Wszelka komunikacja powinna być kierowana pod adres e-mail: . 1. Uczestnik będący Konsumentem ma prawo odstąpić od umowy zawartej z Organizatorem w terminie 14 dni od daty zawarcia umowy (tj. daty dokonania zgłoszenia za pośrednictwem formularza online i dokonania zapłaty). Uczestnik przyjmuje do wiadomości, że traci prawo odstąpienia od Umowy w przypadku zalogowania się na Szkolenie za pośrednictwem przekazanego przez Organizatora linku do Szkolenia. 1. Po upływie terminu 14 dni, o którym mowa w ust. 2 powyżej, Konsument tracie uprawnienie do odstąpienia od umowy i zobowiązany jest ponieść koszty udziału w Szkoleniu w pełnej wysokości, chyba, że Uczestnik poinformuje Organizatora o rezygnacji ze Szkolenia najpóźniej na 4 dni robocze przed jego datą – wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. 1. Prawo do odstąpienia od umowy może zostać wykonane drogą elektroniczną, na adres e-mail: lub pocztą na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa. 1. Konsument może skorzystać z następującego formularza odstąpienia od Umowy: > „Na podstawie ustawy z dnia 30 maja 2014 r. o prawach konsumenta (art. 27) odstępuję od umowy zawartej w dniu …………………… na odległość, bez podania przyczyny.\ > Proszę o zwrot ceny usługi na konto ………” **§ 6. Reklamacje** 1. Każdemu Uczestnikowi przysługuje prawo do składania reklamacji, w terminie 30 dni od zakończenia Szkolenia. 1. Reklamacje należy zgłaszać drogą pocztową (listem poleconym) na adres Organizatora lub elektroniczną na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa z dopiskiem „reklamacja”. 1. Reklamacje będą rozpatrywane przez Organizatora w terminie do 14 (słownie: czternastu) dni roboczych od daty ich otrzymania. O decyzji Organizatora Uczestnik zostanie poinformowany pocztą elektroniczną lub listem poleconym wysłanym na adres podany w reklamacji. 1. Reklamacja powinna zawierać imię, nazwisko, adres osoby składającej reklamację oraz opis przyczyn lub powodów reklamacji a także oczekiwany sposób jej rozpatrzenia. **§ 7. Postanowienia końcowe** 1. W sprawach nieuregulowanych Regulaminem mają zastosowanie przepisy powszechnego prawa polskiego, w szczególności Kodeksu cywilnego. 1. Uczestnicy są zobowiązani do korzystania ze Szkoleń w sposób zgodny z obowiązującym prawem, normami społecznymi i obyczajowymi oraz postanowieniami Regulaminu. W ramach korzystania ze Szkoleń zabronione jest dostarczanie jakichkolwiek informacji o charakterze bezprawnym, obraźliwym, czy też naruszającym dobra osobiste. 1. Uczestnik będący Konsumentem ma możliwość skorzystania z pozasądowego sposobu rozpatrywania reklamacji i dochodzenia roszczeń przed Stałym Polubownym Sądem Konsumenckim przy Wojewódzkim Inspektorze Inspekcji Handlowej w Warszawie. Informacje o sposobie dostępu do ww. trybu i procedur rozstrzygania sporów, znajdują się pod następującym adresem: [www.uokik.gov.pl](https://www.uokik.gov.pl/), w zakładce „Rozstrzyganie sporów konsumenckich”. 1. Uczestnik będący Konsumentem ma również możliwość skorzystania z pozasądowego sposobu dochodzenia roszczeń w sporach dotyczących zobowiązań umownych wynikających z internetowych umów sprzedaży lub umów o świadczenie usług, korzystając z unijnej platformy internetowej ODR, dostępnej pod adresem: [ec.europa.eu/consumers/odr](https://ec.europa.eu/consumers/odr). 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który jest Konsumentem zostaje poddane właściwym sądom powszechnym zgodnie z postanowieniami przepisów Kodeksu postępowania cywilnego. 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który nie jest Konsumentem zostaje poddane sądowi właściwemu ze względu na siedzibę Organizatora. Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media [Więcej informacji](/es/initiatives/trening-employee-advocacy/) Dziękujemy za chęć udziału w treningu! Zarejestrowaliśmy Twoje zgłoszenie. Oczekujemy na potwierdzenie dokonania płatności. W kolejnym kroku otrzymasz od nas wiadomość e-mail ze szczegółami na temat treningu. [Zarejestruj kolejną osobę ](/es/initiatives/trening-employee-advocacy/)[Powrót do strony głównej](/es/) EMPECEMOS\ CON UNA\ CONVERSACIÓN Te contestamos en un día hábil Nombre \* [Correo electrónico \*]() Número de teléfono \* Empresa \[ ] Consiento recibir correos electrónicos y llamadas de marketing de Performante Sp. z o.o. Performante Sp. z o.o., con sede registrada en Polna Corner, ul. Waryńskiego 3A / 5th floor, Varsovia, Polonia, , es el controlador de tus datos personales. Para más información, por favor consulta nuestra [Política de Privacidad.](/privacy-policy) \* ENVIAR MENSAJE Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Trening Employee Advocacy (online) > Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe, nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 koszt 499 PLN netto [Więcej informacji](#more-info) Trening Employee Advocacy (online) Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Pojęcie Employee Advocacy, wywodzące się z Personal Brandingu oraz Employer Brandingu coraz bardziej zyskuje na wartości w świetle dynamicznych zmian w zakresie nowych technologii, ale również komunikacji marek z potencjalnymi odbiorcami. Employee Advocacy to działania komunikacyjne pracowników budujące i wspierające wizerunek firmy poprzez tworzone przez nich wszelkiego rodzaju komunikaty, artykuły, posty czy wypowiedzi, których wspólnym mianownikiem jest autentyczność. Co zatem może zrobić marka wesprzeć pracowników w tych działaniach? Zapewnić niezbędne zasoby oraz wiedzę. Dlaczego Employee Advocacy? Program Employee Advocacy może zapewnić 16% lepsze wskaźniki wygranych i dostarczyć 48% więcej transakcji. [1](#annotations) 8x większe zaangażowanie niż w przypadku treści udostępnianych przez kanały marki. [2](#annotations) Firmy z programem employee advocacy w 58% mają większe szanse, aby przyciągnąć największe talenty. [3](#annotations) Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 Wiedza na temat procesu tworzenia programu Employee Advocacy w firmie, nie tylko pozwala na efektywne prowadzenie działań, ale również na uzyskanie szeregu korzyści, których w znacznym stopniu nie dostarczą treści publikowane na profilu firmowym. Employee Advocacy to dostępny oraz prosty sposób na wzmocnienie kluczowych obszarów takich jak sprzedaż, rekrutacja czy marketing. Trening Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media składa się z dwóch modułów. W module pierwszym dowiesz się: Jak zdefiniować cele programu Employee Advocacy oraz jego założenia Jak stworzyć i zarządzać grupą projektową Jak zlokalizować naturalnych ambasadorów marki wewnątrz firmy Jakie zasoby kreatywne możesz wykorzystać już teraz, bez ponoszenia dodatkowych kosztów Na co zwrócić uwagę w codziennych działaniach komunikacyjnych marki Jakie mierniki warto monitorować w odniesieniu do programu Employee Advocacy Jak motywować i wspierać zespół pod kątem merytorycznym Jak zbudować skuteczną i długofalową strategię działań z ambasadorami marki Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się W ramach modułu drugiego, pogłębimy temat motywacji oraz wiedzy merytorycznej dotyczącej platformy LinkedIn, a dodatkowo, wskażemy dobre praktyki, które warto zaimplementować podczas codziennych działań komunikacyjnych: LinkedIn - szanse, które daje platforma LinkedIn - czym karmi się algorytm LinkedIn - formaty publikacji Do’s & Dont’s - co sprzyja, a co szkodzi naszym zasięgom Gdzie szukać inspiracji i czym warto się dzielić? Gdzie szukać zasobów dotyczących marki? Przykłady Połączenie dwóch modułów, pozwoli na wyposażenie twojego zespołu w niezbędną wiedzę pozwalającą na rozpoczęcie świadomego budowania wizerunku marki poprzez wsparcie pracowników. W kolejnym kroku, możesz zdecydować się na samodzielne wykorzystanie zdobytej wiedzy w praktyce lub wsparcie agencji. Twoi pracownicy publikują posty i wypowiadają się na temat twojej firmy? W Twoich social mediach nie odnotowujesz żadnych wzmianek pracowników na temat Twojej marki? Zauważyłeś, że pracownicy chcą mówić szerzej o pracy w firmie, ale nie wiedzą, gdzie szukać materiałów kreatywnych? Chciał(a)byś aktywnie budować wizerunek marki pracodawcy / wzmacniać sprzedaż / marketing? Szukasz dodatkowego kanału, który pozwoli Ci na dotarcie do Twoich odbiorców? Jeżeli na jedno z powyższych pytań odpowiedziałeś tak lub cenisz sobie rozwój kompetencji, które w obecnym świecie są niezbędne i chcesz być o krok przed konkurencją - kliknij w poniższy link, wypełnij formularz i dołącz do treningu Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się Zapisz się, my prześlemy Ci wszystkie szczegóły.\ Jeżeli jesteś zainteresowany treningiem grupowym - napisz do nas na przygotujemy dla Ciebie indywidualną ofertę. Trening poprowadzą: Sonia Oczadły - Senior Account Manager Związana z marketingiem od ponad 7 lat. Odpowiada za zarządzanie projektami w obszarze digital marketingu oraz obsługę i utrzymanie klientów biznesowych. Koordynuje projekty obejmujące obszary takie jak Employer Branding, Social Media, Performance, Content Marketing czy Kreacja. Przemysław Zarzycki - Senior Social Media Specialist Związany z marketingiem od ponad 5 lat. Z sukcesem prowadzi klientów w przestrzeni mediów społecznościowych tworząc i wdrażając kompleksowe strategie komunikacji. Marta Pelska - Copywriter Copywriter z kilkunastoletnim doświadczeniem w reklamie. Pracowała zarówno w sieciowych, jak i mniejszych agencjach, praktycznie w każdym obszarze reklamy - ATL, BTL i digital. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się [1: Everyonesocial.com ↩](https://everyonesocial.com/) [2: From Employee to Advocate: Mobilize Your Team to Share Your Brand Content ↩](https://www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content/) [3: What is Employee Advocacy and How Do Marketers Win With It? ↩](https://www.linkedin.com/business/marketing/blog/social-media-marketing/what-is-employee-advocacy-what-is-it-for-why-does-it-matter/) EMPECEMOS\ CON UNA\ CONVERSACIÓN Te contestamos en un día hábil Nombre \* [Correo electrónico \*]() Número de teléfono \* Empresa \[ ] Consiento recibir correos electrónicos y llamadas de marketing de Performante Sp. z o.o. Performante Sp. z o.o., con sede registrada en Polna Corner, ul. Waryńskiego 3A / 5th floor, Varsovia, Polonia, , es el controlador de tus datos personales. Para más información, por favor consulta nuestra [Política de Privacidad.](/privacy-policy) \* ENVIAR MENSAJE Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Privacy policy of performante.com > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. ## **Owner and Data Controller** Performante sp. z o.o.\ Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667 Warsaw, Poland\ NIP: 5213672097 Owner contact email: ## **Types of Data collected** The Website collects the following Personal Data Website: Name - Email - Mobile phone number - Address - Work Address - Employer’s name - Tax ID number These categories of data are collected directly from Users. We also collect certain data automatically when you use the Website, such as information collected through Cookies, Usage Data and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example). Provision of your personal data through contact form is mandatory and failure to provide this Data will make it impossible for us to contact you. ## **Mode and place of processing the Data** ### **Methods of processing** The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. ### **Legal basis of processing** The Owner processes Personal Data relating to Users based on the following legal bases: - provision of Data is necessary for the purpose of conclusion and performance of an agreement with the User; - processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party – in particular we pursue our legitimate interest in direct marketing of our services. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ### **Place** The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. We seek to process your Personal Data in the territory of the EU. However, in the event that the Owner transfers User data outside the EU, the owner will ensure that appropriate safeguards are in place (such as an agreement based on Standard Contractual Clauses). In such an event, Users are entitled to learn about the legal basis of Data transfers to a country outside the European Union and about the security measures taken by the Owner to safeguard their Data. ### **Retention time** Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore: - Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed and afterwards, if it is necessary for exercising of defense against legal claims (based on an applicable retention period). - Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. ## **The purposes of processing** We process your personal data for the purpose of: - providing services to you; - general marketing purposes: (i) responding to your query (ii) sending you marketing e-mails and contacting you telephonically, provided that you consented to such forms of communication; - defence against and exercise of potential legal claims; - analytical purposes (improving the functioning of the Website based on your usage) - customer feedback collection - enforce T\&C - processing payment - targeted advertising - manage customer order. If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law. We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner. ## **The rights of Users** Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following: - Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. - Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out based on legitimate interest. Further details are provided in the dedicated section below. - Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. - Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. - Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. - Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner. - Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof. - Lodge a complaint. Users have the right to bring a claim before their competent data protection authority. ### **Details about the right to object to processing** Where Personal Data is processed the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. ### **How to exercise these rights** Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. ## **Our use of cookies and similar technologies** - In order to improve the operation of our site, we use cookies, web beacons, device fingerprinting and similar technologies. We also make use of Google Analytics tools. - Cookies are the small text files / fragments of text that the Website sends to the browser and which are sent back by the browser at the next entrances to the website, for the purpose of keeping the browser session or storing user page data. - Web beacons (also known as pixel tags) are transparent image files used to monitor your journey around the Website and the way you interact with the Website and its content. - Google Analytics is a tool we use in order to calculate visits to our website, check which functionalities of our website are used most and improve the operation of the Website. - Device fingerprinting is a technology which allows us to collect information about your device (what browser or operating system you use, plug-ins, time zone, other settings). We use this information to identify you and to ensure security of our website. - Exclusion or limitation of the use of cookies and other similar technologies may affect the functionality of the Website. - The following types of cookies are used by the Website – ‘session cookies’ which are erased when the user logs out or closes the browser and ‘persistent cookies’ which remain on the user’s device for a pre-defined period of time or until the user deletes them manually. - The Website uses cookies for statistical purposes, to adapt the website content, performance and structure to users’ individual preferences, to provide users with advertising content adapted to their preferences. Cookies and web beacons for ads targeting purposes can be linked to other online services, such as Facebook. Please note that cookies may collect personal information to enhance the site’s functionality. Such data is stored in encrypted form and the access to them is limited. - Cookies that are used by third parties via the Website, including in particular the users of the website, are subject to their own privacy policy. - Handling and use of “cookies” is not allowed automatically. However, these settings can be changed at any time. For details on how cookies are handled and used, see the settings of your web browser. You can learn more about cookies and similar technologies and check how to disable them for the browser you use by visiting the following website: [http://www.allaboutcookies.org](http://www.allaboutcookies.org/). - If you wish to learn more about Google Analytics tools and your privacy, please visit the following site: . You can also opt out from Google Analytics by installing a browser add-on available here: [https://tools.google.com/dlpage/gaoptout?hl=en-GB.](https://tools.google.com/dlpage/gaoptout?hl=en-GB) ## **Additional information about Data collection and processing** ### **Legal action** The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. ### **Additional information about User’s Personal Data** In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular services offered by the Owner or the collection and processing of Personal Data upon request. ### **System logs and maintenance** For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose. ### **Information not contained in this policy** More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document. ### **Changes to this privacy policy** The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. ### **Definitions and legal references** Latest update: June 15, 2023 Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # NUESTROS SERVICIOS > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Transformamos estrategias en resultados reales, organizados alrededor de tus necesidades. Así es como hacemos que pase. 00:00:01 ESCUCHAMOS\ TUS NECESIDADES - Objetivos estratégicos - Investigación de mercado - Decisiones basadas en datos 00:00:02 TOMAMOS\ EL CONTROL - Consultoría especializada - Gestión de marca y estrategia digital 00:00:03 CRUZAMOS\ LA META - Ejecución sin fallos - Medición del rendimiento - Informes avanzados IDEAS\ CREATIVAS ------------------------------ Definimos conceptos únicos que impulsan el éxito de tu negocio. ESTRATEGIAS\ DE COMUNICACIÓN ------------------------------------ Creamos mensajes claros e impactantes que mantienen a tu audiencia comprometida en cada etapa. MARCA\ EMPLEADORA ------------------------------- Construimos una identidad de empleador que atrae talento y genera lealtad. CAMPAÑAS\ DE IMAGEN ------------------------------ Creamos campañas llamativas que fortalecen la presencia digital de tu marca. PERFORMANCE\ MARKETING ------------------------------ Generamos resultados medibles con estrategias basadas en datos para maximizar el ROI. ## REDES SOCIALES Dominamos plataformas más concurridas para crear experiencias impactantes en el espacio digital. ¿Listo para la carrera hacia el éxito? [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # HISTORIASDE ÉXITO > Agencia de marketing que te lleva a la meta con un enfoque integral, rápido y estratégico, para que superes a la competencia en la carrera digital. Desde inicios audaces hasta resultados comprobados. Estas son las marcas que hemos ayudado a triunfar en el mundo digital. DÉJANOS AYUDARTE A ALCANZAR TU DESTINO Todos Ideas creativas 26 Estrategias de comunicación 10 Estrategias de Marca Empleadora 12 Campañas de imagen 21 Performance 9 Web 13 [DANONE](/es/clients/danone/) [MILEX](/es/clients/milex/) [GRUPO MODELO](/es/clients/modelo/) [Sofka](/es/clients/sofka/) [3Market](/es/clients/3market/) [L'Oréal](/es/clients/loreal/) [Scotiabank - Lidera el camino](/es/clients/scotiabank/) [EB para FARMATODO](/es/clients/farmatodo/) [Rappi](/es/clients/rappi/) [Reckitt Benckiser](/es/clients/reckitt-benckiser/) [O Boticário](/es/clients/oboticario/) [Organización Carvajal](/es/clients/carvajal/) [AstraZeneca](/es/clients/astrazeneca/) [FEMSA](/es/clients/femsa/) [Grupo Eficacia](/es/clients/eficacia/) [AliExpress](/es/clients/aliexpress/) [Punto Estilo - Mango Colombia](/es/clients/mango/) [Amazon Prime Video](/es/clients/amazon/) [Deutsche Telekom - Love IT to 16 bits](/es/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom - Love IT to bits](/es/clients/t-mobile-loveittobits/) [Get connected to T-Mobile](/es/clients/t-mobile/) [j-labs - IT Is Me?](/es/clients/j-labs/) [Nationale-Nederlanden - “Más”](/es/clients/nationale-nederlanden/) [Biedronka Management Trainee](/es/clients/biedronka-mt/) [Biedronka IT](/es/clients/biedronka-it/) [T-Mobile - Magenta Start](/es/clients/t-mobile-magentastart/) [T-Mobile - I Will Not Stop](/es/clients/t-mobile-iwillnotstop/) [FABRES - We speak your language](/es/clients/fabres/) [AutoAgents](/es/clients/autoagents/) [Codibly](/es/clients/codibly/) [Chmura Krajowa](/es/clients/chmura-krajowa/) [STEPLER](/es/clients/stepler/) [j-labs - Pestaña de carreras](/es/clients/j-labs-career/) [KMD - Good to be in KMD](/es/clients/kmd/) [KMD - RR.PP.](/es/clients/kmd-pr/) [Relojes Atlantic](/es/clients/atlantic/) [AllSporter](/es/clients/allsporter/) [Organización Polaca de Turismo](/es/clients/pto/) [Getnord](/es/clients/getnord/) [MICASA](/es/clients/micasa/) [Vestigit](/es/clients/vestigit/) ¿QUIERES UN PRODUCTO SIMILAR?\ HABLEMOS. [Contáctanos](/es/contact/) Varsovia Polna Corner\ Calle Waryńskiego 3A / nivel 5\ 00-667, Varsovia, Polonia Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Política de privacidad](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante sp. z o.o. implements a project co-financed from European Funds: > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## Foreign promotion of e-services for conducting and optimizing performance marketing campaigns as part of the IT/ICT industry promotion program A purpose of the project is to promote Performante's e-service on the international market.\ \ Project value: 996 407 PLN\ Value of the EU grant co-financing the project: 740 250 PLN Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Estimate potential savings thanks to implementing Employer Branding strategy Select your country Poland Industry Finance and insurance Number of employees 200 Enter the number of employees of in your company/team We suggest to include both FTEs and contractors Average gross salary (PLN) 5000 Enter the average gross salary in your company/team Average yearly attrition rate (%) 27 Enter the average employee attrition rate over the year (if you don't know it, use the average value for your industry) Calculate START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Curso Especialista de Marca Empleadora > Un curso diseñado para satisfacer las necesidades específicas de la Marca Empleadora de tu empresa. Curso especialista de Marca Empleadora Prepárate para impulsar tu carrera con una visión completa del Employer Branding. Descubre cómo convertirte en un especialista capaz de transformar la marca empleadora de cualquier organización. ¡Impulsa tu trayectoria profesional al siguiente nivel! [Regístrate en el curso](#contact) [Sobre el curso](#about) [Temario](#levels) [Precio](#prices) [Contáctanos](#contact) [Regístrate en el curso](#contact) Curso especialista de marca empleadora Para destacar en el competitivo mercado laboral, es esencial comprender cómo el talento percibe a las empresas. En este curso, desarrollarás las habilidades para definir estrategias y ejecutar acciones que fortalezcan la marca empleadora de tu organización. Con el apoyo de nuestros expertos, aprenderás a mejorar la experiencia tanto de colaboradores como de candidatos, desarrollando una visión estratégica en la gestión del Employer Branding. Sesiones 5 reuniones de 2 horas Inscripciones Abiertas hasta Marzo 10, 2025 Modalidad Virtual ¿Por qué tomar nuestro curso? Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Curso especialista de marca empleadora [Reserva tu cupo](#contact) Temario Lo que aprenderás: Conoce los temas sobre los cuales podrás profundizar en nuestro curso intensivo de marca empleadora. Sesión 1 Parte I: Introducción de conceptos de marca empleadora Parte II: Identificación y análisis del público objetivo y de la competencia de reclutamiento Sesión 2 Parte I: Herramientas y canales de comunicación con el talento Parte II: Identificación, desarrollo y comunicación estratégica del EVP Sesión 3 Ideas creativas para atraer talento Sesión 4 Diseño y ejecución de campañas de reclutamiento e imagen Sesión 5 Práctica grupal y resumen Precio neto 250.00 USD por persona [Reserva tu cupo](#contact) ### Regístrate al Curso Empresarial de Marca Empleadora Nombre \* [Correo electrónico \*]() Número de teléfono Compañía \[ ] Autorizo a Performante SAS a enviarme correos electrónicos y/o a llamarme. Performante SAS con domicilio en la Cra. 7 #116-50 de Bogotá Colombia es quien recibirá y controlará tu información personal. Si quieres saber más, por favor visita nuestra [Política de privacidad](/privacy-policy) \* Enviar ¿Quieres más información\ sobre el curso? Maria [Mail](mailto:bogota@performante.com) [WhatsApp](https://wa.me/573154169229) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # email-footer Name \* ALICE SMITH Role \* CEO & FOUNDER Phone +48 000 000 000 Email \* Address POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND Horizontal padding 0 ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard first version ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard second version --- # Skorzystaj z efektu synergiiTRAFFIT i PERFORMANTE > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Przyciągaj. Rekrutuj. Angażuj. Analizuj. Wykorzystuj strategie marketingowe do przyciągania i angażowania najlepszych talentów. [Zapytaj o szczegóły](#our_contact_form) [Jak to działa](#opieraj_swoje) 01 Kampania wizerunkowa 02 Landing\ page 03 Aplikacja\ przez formularz Większa konwersja,\ precyzyjna segmentacja 04 System ATS 05 Zatrudnienie Analityka Opieraj swoje działania na najnowszych technologiach aby wygrywać w wyścigu po najlepsze talenty. 01 Wyróżnij się i przyciągnij kandydatów Dzięki kreatywnym kampaniom wizerunkowo-rekrutacyjnym Twoje firma i jej oferty pracy wyróżnią się na tle konkurencji i dotrą do najlepszych talentów. Chwytliwe i autetyczne komunikaty oraz atrakcyjne materiały graficzne sprawią, że Twoja oferta przyciągnie uwagę. [Poznaj Performante](https://performante.com/) 02 Rekrutuj szybko i wygodnie Twórz ogłoszenia spójne z identyfikacją wizualną Twojej organizacji dzięki szablonom HTML oraz pozyskuj aplikacje za pomocą responsywnych i customowych formularzy aplikacyjnych. Korzystaj z dobrodziejstw automatyzacji, aby nie tracić czasu na powtarzalne czynności - i móc skupić się na ludziach! [Poznaj TRAFFIT](https://traffit.com/) 03 Maksymalizuj efekty Uwolnij się od manualnych zadań i zaufaj technologii, która zautomatyzuje komunikację z kandydatami. Skorzystaj z narzędzi segmentujących Twoich kandydatów i angażuj ich w trakcie i po zakończeniu procesu rekrutacyjnego. Zdefiniuj kryteria i zacznij Programy Candidate Experience czy Employee Advocacy już w trakcie rekrutacji. 04 Bazuj na kompletnych danych Od pierwszego bannera aż po zatrudnienie. Śledzimy całą drogę kandydata, by dać Ci wiarygodne dane na temat skuteczności naszych komunikatów i grafik. Pełna transparentność efektów kampanii dostępna w czasie rzeczywistym, a także wnioski i rekomendacje pozwalają na prawdziwie efektywne wykorzystanie budżetów. ## Co zyskujesz? Unikalną na rynku analitykę, która przeniesie Twoje działania rekrutacyjne w nowy wymiar. Zwiększysz skuteczność Twoich działań, zaoszczędzisz czas i budżet. To jedyne rozwiązanie, które pozwala monitorować drogę kandydata od wyświetlenia pierwszego banneru aż po zatrudnienie. Inwestuj tylko w skuteczne działania. ## CustomizacjaDzięki projektowanym materiałom graficznym masz pewność zgodności z identyfikacją marki. Zyskujesz niestandardowe projekty, które dzięki kreatywności pasują do preferencji grupy docelowej, a tym samym przynoszą znacznie lepsze rezultaty. To nowoczesne podejście do promocji rekrutacji, które faktycznie się opłaca. ## Analityka Dzięki naszej synergii zaawansowana analityka przestaje być domeną marketingu. Działaj w oparciu o dane i zyskuj przewagę nad konkurencją rekrutacyjną. Precyzyjne dane, które dadzą odpowiedź na istotne pytania: które kreacje reklamowe przynoszą najbardziej wartościowych kandydatów? Kto z kandydatów wypełnił formularz rekrutacyjny od razu, a kto potrzebował więcej czasu? W którym miejscu kandydaci rezygnują z procesu? Która osoba ma potencjał, by zostać ambasadorem marki? ## Poznaj nas Performante jest agencją digitalową, która łączy kompetencje marketingowe i employer brandingowe. Naszą misją jest kreowanie wyrazistych, silnych i autentycznych marek pracodawcy. Dzięki nieszablonowym kampaniom wizerunkowym i rekrutacyjnym sprawiamy, że Twoje oferty są dobrze widoczne, a kandydaci częściej aplikują. “ Maria Dulnikiewicz Managing Director TRAFFIT to system rekrutacyjny, które pomaga rekruterom w tworzeniu ogłoszeń, zarządzaniu talentami, wysyłaniu im spersonalizowanych wiadomości i zatrudnianiu ich. Pomaga rozwiązać największe wyzwania rekruterów i rekruterek, jakimi są znalezienie najlepszych kandydatów i współpraca z Hiring Managerami. Zwiększa skuteczność prowadzonych procesów i przyspiesza je, pozwalając na zatrudnienie właściwej osoby - za każdym razem! “ Adrian Wolak CEO [Full case study](https://traffit.com/pl/success-stories/kubo/) [ATS Rekrutacja Consulting](https://traffit.com/pl/success-stories/kubo/) [Wdrożenie dla KUBO](https://traffit.com/pl/success-stories/kubo/) [Outsourcing, rekrutacja i consulting dla liderów branży technologicznej                                                                            ](https://traffit.com/pl/success-stories/kubo/) [Client:](https://traffit.com/pl/success-stories/kubo/) [Full case study](/clients/biedronka-it/) [Campaign Photo Video Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) [Client:](/clients/biedronka-it/) Jarek Piotrowski Product Manager Traffit Maria Dulnikiewicz Managing Director Performante Staszek Kazior Head of Creative Performante Adrian Wolak CEO Traffit Anna Sykut Product Marketing Manager Traffit Jakub Bucki Ads Operation Manager Performante ### Zacznijmy od rozmowy Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. i Traffit sp. z o.o. Administratorami Twoich danych osobowych są Performante Sp. z o.o. z siedzibą przy placu Europejskim 1, 00-844 Warszawa, Polska oraz Traffit Sp. z o.o. z siedzibą w Gdyni 81-451, Aleja Zwycięstwa 96/98. Aby dowiedzieć się więcej, prosimy o zapoznanie się z [Polityką Prywatności Performante](/privacy-policy) oraz [Polityką Prywatności Traffit](https://traffit.com/pl/polityka-prywatnosci-traffit/). WYŚLIJ WIADOMOŚĆ Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## Regulamin świadczenia usług szkoleń online **§ 1. Organizator Szkolenia** 1. Organizatorem szkolenia opisanego na stronie **(dalej jako „Szkolenie”)** jest spółka Performante sp. z o.o. z siedzibą w Warszawie, plac Europejski 1, 00-844 Warszawa, NIP: 5213672097 (**dalej jako „Organizator”).** **§ 2. Harmonogram i cennik** 1. Szczegółowy harmonogram Szkoleń, wraz z datami, opisami zajęć i cennikiem, dostępny jest pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. Możliwy jest wyłącznie zdalny udział w Szkoleniach. Udział w szkoleniach będzie możliwy za pośrednictwem środków komunikacji na odległość, pod linkiem przekazanym przez Organizatora drogą e-mailową. **§ 3. Zapisy i warunki udziału w Szkoleniach** 1. W Szkoleniu mogą brać udział osoby fizyczne, zamieszkałe na terytorium Rzeczypospolitej Polskiej, które ukończyły osiemnasty rok życia i posiadają pełną zdolność do czynności prawnych (dalej jako „**Uczestnik**”). 1. Zapisy na Szkolenie możliwe są za pośrednictwem formularza online, dostępnego pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. W celu wzięcia udziału w Szkoleniu, koniecznym jest wyrażenie zgody na postanowienia Regulaminu, a także podanie następujących danych osobowych: imienia i nazwiska, adresu zamieszkania, nazwy firmy oraz numeru NIP (jeżeli Szkolenie jest zamawiane w związku z prowadzaną działalnością gospodarczą) oraz adresu e-mail. 1. Zapisy na szkolenie możliwe są najpóźniej na 72 godziny przed rozpoczęciem szkolenia. Warunkiem udziału w szkoleniu jest dokonanie płatności w pełnej kwocie określonej w cenniku i zaksięgowanie płatności u Organizatora. 1. Po zaksięgowaniu płatności, Uczestnik otrzyma drogą elektroniczną (na podany przez siebie adres e-mail) link oraz instrukcje logowania do Szkolenia. 1. Płatności są procesowane przez usługę Przelewy24 należącą do PayPro S.A. ul. Pastelowa 8, 60-198 Poznań, Polska, która pełni rolę odrębnego administratora danych dla celów procesowania płatności. 1. Minimalne warunki techniczne wymagane do udziału w Szkoleniu to: - CPU: 2 GHz dual-core procesor lub lepszy - Pamięć: 2 GB RAM - System operacyjny Windows 8, Mac OS 10.13 (najnowsza wersja zalecana), Linux, Chrome OS - Przeglądarki: Google Chrome, Mozilla Firefox, Safari w najnowszych wersjach lub w wersjach wcześniejszych o jedną aktualizację, - Łącze: min. 2Mbps w dwóch kierunkach 8. Szkolenia są prowadzone w języku polskim. **§ 4. Prawa i obowiązki Organizatora** 1. Organizator zastrzega sobie prawo do zmiany terminu Szkolenia w związku z zaistnieniem okoliczności, za które Organizator nie ponosi winy (np. choroba prowadzącego, awaria urządzeń technicznych itp.). 1. Organizator poinformuje Uczestnika o nowym terminie Szkolenia niezwłocznie, nie później niż na 5 dni roboczych przed nowym terminem planowanego Szkolenia. W przypadku, gdy Uczestnik nie będzie mógł wziąć udziału w Szkoleniu w nowo wyznaczonym terminie, Organizator zwróci Uczestnikowi opłatę za szkolenie, pod warunkiem, że informacja o braku możliwości udziału w Szkoleniu zostanie przekazana Organizatorowi na co najmniej 3 dni robocze przed nową datą Szkolenia. Niniejsze ograniczenie nie ma zastosowania do Uczestnika będącego konsumentem (tj. osobą fizyczną dokonującą z przedsiębiorcą czynności prawnej niezwiązanej bezpośrednio z jej działalnością gospodarczą lub zawodową, dalej jako „**Konsument**”). 1. Organizator ma prawo odstąpić od umowy zawartej z Uczestnikiem, najpóźniej na 7 dni przed planowanym terminem Szkolenia, jeśli na Szkolenie nie zapisze się wystarczająca liczba Uczestników. Organizator niezwłocznie powiadomi o tym fakcie Uczestnika, na adres e-mail podany w formularzu rejestracyjnym i zwróci Uczestnikowi całość opłaty z tytułu Szkolenia. 1. Wszelkie materiały prezentowane i udostępniane Uczestnikom są chronione prawem autorskim i stanowią własność intelektualną Organizatora. Materiały te nie mogą być rozpowszechniane, udostępniane lub powielane bez pisemnej zgody Organizatora, który udziela Uczestnikowi ograniczonej licencji na korzystanie z materiałów wyłącznie dla celów prywatnych. **§ 5. Rezygnacja ze Szkolenia** 1. Uczestnik niebędący Konsumentem, może zrezygnować ze Szkolenia najpóźniej na 4 dni robocze przed datą Szkolenia. Wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. Wszelka komunikacja powinna być kierowana pod adres e-mail: . 1. Uczestnik będący Konsumentem ma prawo odstąpić od umowy zawartej z Organizatorem w terminie 14 dni od daty zawarcia umowy (tj. daty dokonania zgłoszenia za pośrednictwem formularza online i dokonania zapłaty). Uczestnik przyjmuje do wiadomości, że traci prawo odstąpienia od Umowy w przypadku zalogowania się na Szkolenie za pośrednictwem przekazanego przez Organizatora linku do Szkolenia. 1. Po upływie terminu 14 dni, o którym mowa w ust. 2 powyżej, Konsument tracie uprawnienie do odstąpienia od umowy i zobowiązany jest ponieść koszty udziału w Szkoleniu w pełnej wysokości, chyba, że Uczestnik poinformuje Organizatora o rezygnacji ze Szkolenia najpóźniej na 4 dni robocze przed jego datą – wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. 1. Prawo do odstąpienia od umowy może zostać wykonane drogą elektroniczną, na adres e-mail: lub pocztą na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa. 1. Konsument może skorzystać z następującego formularza odstąpienia od Umowy: > „Na podstawie ustawy z dnia 30 maja 2014 r. o prawach konsumenta (art. 27) odstępuję od umowy zawartej w dniu …………………… na odległość, bez podania przyczyny.\ > Proszę o zwrot ceny usługi na konto ………” **§ 6. Reklamacje** 1. Każdemu Uczestnikowi przysługuje prawo do składania reklamacji, w terminie 30 dni od zakończenia Szkolenia. 1. Reklamacje należy zgłaszać drogą pocztową (listem poleconym) na adres Organizatora lub elektroniczną na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa z dopiskiem „reklamacja”. 1. Reklamacje będą rozpatrywane przez Organizatora w terminie do 14 (słownie: czternastu) dni roboczych od daty ich otrzymania. O decyzji Organizatora Uczestnik zostanie poinformowany pocztą elektroniczną lub listem poleconym wysłanym na adres podany w reklamacji. 1. Reklamacja powinna zawierać imię, nazwisko, adres osoby składającej reklamację oraz opis przyczyn lub powodów reklamacji a także oczekiwany sposób jej rozpatrzenia. **§ 7. Postanowienia końcowe** 1. W sprawach nieuregulowanych Regulaminem mają zastosowanie przepisy powszechnego prawa polskiego, w szczególności Kodeksu cywilnego. 1. Uczestnicy są zobowiązani do korzystania ze Szkoleń w sposób zgodny z obowiązującym prawem, normami społecznymi i obyczajowymi oraz postanowieniami Regulaminu. W ramach korzystania ze Szkoleń zabronione jest dostarczanie jakichkolwiek informacji o charakterze bezprawnym, obraźliwym, czy też naruszającym dobra osobiste. 1. Uczestnik będący Konsumentem ma możliwość skorzystania z pozasądowego sposobu rozpatrywania reklamacji i dochodzenia roszczeń przed Stałym Polubownym Sądem Konsumenckim przy Wojewódzkim Inspektorze Inspekcji Handlowej w Warszawie. Informacje o sposobie dostępu do ww. trybu i procedur rozstrzygania sporów, znajdują się pod następującym adresem: [www.uokik.gov.pl](https://www.uokik.gov.pl/), w zakładce „Rozstrzyganie sporów konsumenckich”. 1. Uczestnik będący Konsumentem ma również możliwość skorzystania z pozasądowego sposobu dochodzenia roszczeń w sporach dotyczących zobowiązań umownych wynikających z internetowych umów sprzedaży lub umów o świadczenie usług, korzystając z unijnej platformy internetowej ODR, dostępnej pod adresem: [ec.europa.eu/consumers/odr](https://ec.europa.eu/consumers/odr). 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który jest Konsumentem zostaje poddane właściwym sądom powszechnym zgodnie z postanowieniami przepisów Kodeksu postępowania cywilnego. 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który nie jest Konsumentem zostaje poddane sądowi właściwemu ze względu na siedzibę Organizatora. Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media [Więcej informacji](/initiatives/trening-employee-advocacy/) Dziękujemy za chęć udziału w treningu! Zarejestrowaliśmy Twoje zgłoszenie. Oczekujemy na potwierdzenie dokonania płatności. W kolejnym kroku otrzymasz od nas wiadomość e-mail ze szczegółami na temat treningu. [Zarejestruj kolejną osobę ](/initiatives/trening-employee-advocacy/)[Powrót do strony głównej](/) START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Trening Employee Advocacy (online) > Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe, nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 koszt 499 PLN netto [Więcej informacji](#more-info) Trening Employee Advocacy (online) Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Pojęcie Employee Advocacy, wywodzące się z Personal Brandingu oraz Employer Brandingu coraz bardziej zyskuje na wartości w świetle dynamicznych zmian w zakresie nowych technologii, ale również komunikacji marek z potencjalnymi odbiorcami. Employee Advocacy to działania komunikacyjne pracowników budujące i wspierające wizerunek firmy poprzez tworzone przez nich wszelkiego rodzaju komunikaty, artykuły, posty czy wypowiedzi, których wspólnym mianownikiem jest autentyczność. Co zatem może zrobić marka wesprzeć pracowników w tych działaniach? Zapewnić niezbędne zasoby oraz wiedzę. Dlaczego Employee Advocacy? Program Employee Advocacy może zapewnić 16% lepsze wskaźniki wygranych i dostarczyć 48% więcej transakcji. [1](#annotations) 8x większe zaangażowanie niż w przypadku treści udostępnianych przez kanały marki. [2](#annotations) Firmy z programem employee advocacy w 58% mają większe szanse, aby przyciągnąć największe talenty. [3](#annotations) Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 Wiedza na temat procesu tworzenia programu Employee Advocacy w firmie, nie tylko pozwala na efektywne prowadzenie działań, ale również na uzyskanie szeregu korzyści, których w znacznym stopniu nie dostarczą treści publikowane na profilu firmowym. Employee Advocacy to dostępny oraz prosty sposób na wzmocnienie kluczowych obszarów takich jak sprzedaż, rekrutacja czy marketing. Trening Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media składa się z dwóch modułów. W module pierwszym dowiesz się: Jak zdefiniować cele programu Employee Advocacy oraz jego założenia Jak stworzyć i zarządzać grupą projektową Jak zlokalizować naturalnych ambasadorów marki wewnątrz firmy Jakie zasoby kreatywne możesz wykorzystać już teraz, bez ponoszenia dodatkowych kosztów Na co zwrócić uwagę w codziennych działaniach komunikacyjnych marki Jakie mierniki warto monitorować w odniesieniu do programu Employee Advocacy Jak motywować i wspierać zespół pod kątem merytorycznym Jak zbudować skuteczną i długofalową strategię działań z ambasadorami marki Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się W ramach modułu drugiego, pogłębimy temat motywacji oraz wiedzy merytorycznej dotyczącej platformy LinkedIn, a dodatkowo, wskażemy dobre praktyki, które warto zaimplementować podczas codziennych działań komunikacyjnych: LinkedIn - szanse, które daje platforma LinkedIn - czym karmi się algorytm LinkedIn - formaty publikacji Do’s & Dont’s - co sprzyja, a co szkodzi naszym zasięgom Gdzie szukać inspiracji i czym warto się dzielić? Gdzie szukać zasobów dotyczących marki? Przykłady Połączenie dwóch modułów, pozwoli na wyposażenie twojego zespołu w niezbędną wiedzę pozwalającą na rozpoczęcie świadomego budowania wizerunku marki poprzez wsparcie pracowników. W kolejnym kroku, możesz zdecydować się na samodzielne wykorzystanie zdobytej wiedzy w praktyce lub wsparcie agencji. Twoi pracownicy publikują posty i wypowiadają się na temat twojej firmy? W Twoich social mediach nie odnotowujesz żadnych wzmianek pracowników na temat Twojej marki? Zauważyłeś, że pracownicy chcą mówić szerzej o pracy w firmie, ale nie wiedzą, gdzie szukać materiałów kreatywnych? Chciał(a)byś aktywnie budować wizerunek marki pracodawcy / wzmacniać sprzedaż / marketing? Szukasz dodatkowego kanału, który pozwoli Ci na dotarcie do Twoich odbiorców? Jeżeli na jedno z powyższych pytań odpowiedziałeś tak lub cenisz sobie rozwój kompetencji, które w obecnym świecie są niezbędne i chcesz być o krok przed konkurencją - kliknij w poniższy link, wypełnij formularz i dołącz do treningu Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się Zapisz się, my prześlemy Ci wszystkie szczegóły.\ Jeżeli jesteś zainteresowany treningiem grupowym - napisz do nas na przygotujemy dla Ciebie indywidualną ofertę. Trening poprowadzą: Sonia Oczadły - Senior Account Manager Związana z marketingiem od ponad 7 lat. Odpowiada za zarządzanie projektami w obszarze digital marketingu oraz obsługę i utrzymanie klientów biznesowych. Koordynuje projekty obejmujące obszary takie jak Employer Branding, Social Media, Performance, Content Marketing czy Kreacja. Przemysław Zarzycki - Senior Social Media Specialist Związany z marketingiem od ponad 5 lat. Z sukcesem prowadzi klientów w przestrzeni mediów społecznościowych tworząc i wdrażając kompleksowe strategie komunikacji. Marta Pelska - Copywriter Copywriter z kilkunastoletnim doświadczeniem w reklamie. Pracowała zarówno w sieciowych, jak i mniejszych agencjach, praktycznie w każdym obszarze reklamy - ATL, BTL i digital. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się [1: Everyonesocial.com ↩](https://everyonesocial.com/) [2: From Employee to Advocate: Mobilize Your Team to Share Your Brand Content ↩](https://www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content/) [3: What is Employee Advocacy and How Do Marketers Win With It? ↩](https://www.linkedin.com/business/marketing/blog/social-media-marketing/what-is-employee-advocacy-what-is-it-for-why-does-it-matter/) START YOUR ENGINES\ —LET’S TALK We’ll respond to you in 1 working day. Name \* [E-mail \*]() Phone number \* Company \[ ] I consent to receiving marketing e-mails and calls from Performante Sp. z o.o. Performante Sp. z o.o. with its registered seat at Polna Corner, ul. Waryńskiego 3A / 5th floor, Warsaw Poland is the controller of your personal data. To learn more, please see our [Privacy Policy](/privacy-policy) \* SEND MESSAGE Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JESTEŚMYPERFORMANTE > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. SZUKASZ POMYSŁÓW KREATYWNYCH? SPRAWDŹ JAK MOŻEMY POMÓC! [POROZMAWIAJMY](/pl/contact/#contact-form) [WHAT’SAPP](https://wa.me/573154169229) Niezależnie od tego, gdzie w cyfrowym świecie zmierza Twoja marka, mamy zespół, który z pasją, szybkością i precyzją zaprowadzi Cię do celu. [SKONTAKTUJ SIĘ Z NAMI](/pl/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- ŚWIAT DIGITALU\ NA WYCIĄGNIĘCIE RĘKI. --------------------- Łączymy innowacyjne strategie z analitycznym podejściem, aby efektywnie osiągać Twoje cele. - Rozwiązania szyte na miarę: Indywidualne strategie, które odpowiadają na Twoje unikalne potrzeby. - Nowoczesna technologia: Wykorzystujemy najnowocześniejsze narzędzia i platformy, aby zapewnić najlepsze wyniki. - Doświadczony zespół: Nasi specjaliści są zawsze gotowi dostosować się do dynamiki Twojego biznesu i jego wyzwań. [SPRAWDŹ JAK MOŻEMY CI POMÓC](/pl/services/) WYGRAJ WYŚCIG\ W DIGITALU Z PARTNEREM,\ KTÓRY ZNA DROGĘ! ---------------- 0 + 10 + lat doświadczenia 0 + 50 + krajów 0 + 120 + zadowolonych klientów 0 + 1 000 + zrealizowanych projektów MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- [Pełne case study](/pl/clients/danone/) [Koncept kreatywny, strategia, employer branding, design](/pl/clients/danone/) [Danone](/pl/clients/danone/) [Opracowanie i realizacja strategii komunikacyjnej oraz kampanii, które skutecznie docierają do grup docelowych, budują rozpoznawalność marki pracodawcy i inspirują kandydatów do aplikowania.](/pl/clients/danone/) [Pełne case study](/pl/clients/nationale-nederlanden/) [Koncept kreatywny, Media plan, Photo, Landing page, Kampania](/pl/clients/nationale-nederlanden/) [Nationale Nederlanden](/pl/clients/nationale-nederlanden/) [Przygotowanie i przeprowadzenie kampanii rekrutacyjno-wizerunkowej](/pl/clients/nationale-nederlanden/) [Pełne case study](/pl/clients/biedronka-it/) [Kampania Photo, Video, Web](/pl/clients/biedronka-it/) [Biedronka IT](/pl/clients/biedronka-it/) [Jeden lider handlu detalicznego, jedna sieć sprzedaży, (ponad) 3300 sklepów i miliony klientów. Jak opracować kompleksową i skuteczną strategię komunikacji wizerunkowej pracodawcy dla obszaru IT?](/pl/clients/biedronka-it/) [Pełne case study](/pl/clients/dominos/) [A/B testy, Kampania, Optymalizacja](/pl/clients/dominos/) [Domino's Pizza](/pl/clients/dominos/) [Zwiększenie udziału aplikacji mobilnej w sprzedaży produktów Domino’s Pizza na terenie Polski](/pl/clients/dominos/) [Pełne case study](/pl/clients/milex/) [Koncept kreatywny, strategia, design, social media](/pl/clients/milex/) [Milex](/pl/clients/milex/) [Opracowaliśmy strategię komunikacji, która zwiększyła zasięg, odświeżyła wizerunek marki i wzmocniła jej pozycję rynkową. Przejęliśmy również kompleksową obsługę social mediów oraz prowadzenie kampanii performance.](/pl/clients/milex/) [Pełne case study](/pl/clients/loreal/) [Koncept kreatywny, strategia, design, social media](/pl/clients/loreal/) [L'Oréal](/pl/clients/loreal/) [Edycja serii testimoniali pracowników podkreślających różnorodne środowisko pracy oraz cechy, które sprawiają, że praca w firmie jest wyjątkowa.](/pl/clients/loreal/) MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- Adriana Jeske Biedronka, JMP S.A. Performante wyróżnia się kreatywnością, której efektem jest ciekawa strona wizualna projektu oraz odpowiednio dobrany copywriting, a także dbałość o szczegóły. Poza tym, mocne strony Performante to obsługa po stronie sprzedaży, prawidłowe zrozumienie potrzeb biznesowych, codzienny kontakt i szybkość reagowania - duże zaangażowanie całego zespołu, w przyjemnej atmosferze pracy. Katarzyna Gzyl Codibly Performante spośród konkurencji wyróżnia elastyczność w działaniu, dostęp do szerokiej gamy specjalistów (z nimi jesteśmy w stanie zrobić wszystko), uważność na zmieniające się wymagania rynkowe, traktowanie tematów "na serio" i umiejętność przekuwania potrzeb klienta na konkretne działania. Mocne strony Performante to bieżąca komunikacja, znajomość zespołu projektowego i dobre relacje. Samanta Kurkowiak Fabres Performante spośród konkurencji wyróżnia profesjonalizm i obsługa klienta. Przy pierwszym kontakcie czułam, że słuchacie i proponujecie rozwiązanie faktycznie dopasowane do naszych potrzeb. Stały kontakt, bardzo dobre przygotowanie do spotkań, zadawanie wielu pytań, które czuję, że powinny zostać zdane. Co nam daje współpraca z Performante? Efekt synergii. Luisa Fernanda Rodríguez Z. Organización Carvajal Performante to agencja, która od początku bardzo trafnie nas zinterpretowała i zrozumiała. Są dynamiczni, nastawieni na cel, hojni, elastyczni i skuteczni. Ich zaangażowanie widać na każdym kroku na drodze, którą przebyliśmy. Nawet gdy zmieniliśmy trasę, byli otwarci na szybkie dostosowanie się dzięki świetnemu wsparciu. Performante to świetny sojusznik. Katarzyna Pyszczak Nationale-Nederlanden Współpraca z Performante przebiega w sposób profesjonalny i angażujący. Dzięki zaangażowaniu w projekty mamy możliwość realizacji ważnych dla nas działań wizerunkowych od strategii po optymalizację, oprawę graficzną, komunikację aż po wdrożenie. Polecam współpracę z Performante w zakresie działań Employer Brandingowych i Social Media i Analityki. ​ Auto Agents Praca z Performante jest zawsze ekscytująca, a relacja przyjacielska. Mogę im ślepo zaufać. Zawsze są o krok do przodu, upewniając się, że wszystko jest w porządku, wszystko jest załatwione bez potrzeby przypominania. Zawsze dobrze jest otaczać się kreatywnymi ludźmi, a z takich złożone jest Performante. EKSPERCI\ W DIGITALU ---------- [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) #### [Wspólnie po więcej – Partnerstwo Performante i Nationale‑Nederlanden w Employer Brandingu](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [O wieloaspektowej współpracy Performante z Nationale‑Nederlanden w obszarze Employer Brandingu, ukazując efektywne działania i wspólne osiągnięcia, które budują wizerunek atrakcyjnego pracodawcy.](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Filip Filipiak\ 3 paź 2024](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) TWOJA DIGITALOWA\ PODRÓŻ\ ZACZYNA SIĘ TUTAJ ----------------- Tworzymy zwycięską strategię dostosowaną do Twojej marki. Niezależnie od tego, czy chcesz przyspieszyć wzrost, czy poruszasz się po nowym terytorium, jesteśmy tutaj, aby pomóc Ci stanąć na podium. Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. Administratorem Twoich danych osobowych jest Performante Sp. z o.o. z siedzibą przy Polna Corner, ul. Waryńskiego 3A / 5th floor, Warszawa, Polska. Aby dowiedzieć się więcej, prosimy o zapoznanie się z naszą [Polityką Prywatności.](/privacy-policy) \* SKONTAKTUJ SIĘ Z NAMI JESTEŚMY\ PERFORMANTE ----------- Niezależnie od tego, gdzie w cyfrowym świecie zmierza Twoja marka, mamy zespół, który z pasją, szybkością i precyzją zaprowadzi Cię do celu. [SKONTAKTUJ SIĘ Z NAMI](/pl/contact/#contact-form) WE’LL TAKE\ YOUR BRAND\ THERE ----- ŚWIAT DIGITALU\ NA WYCIĄGNIĘCIE RĘKI. --------------------- Łączymy innowacyjne strategie z analitycznym podejściem, aby efektywnie osiągać Twoje cele. - Rozwiązania szyte na miarę: Indywidualne strategie, które odpowiadają na Twoje unikalne potrzeby. - Nowoczesna technologia: Wykorzystujemy najnowocześniejsze narzędzia i platformy, aby zapewnić najlepsze wyniki. - Doświadczony zespół: Nasi specjaliści są zawsze gotowi dostosować się do dynamiki Twojego biznesu i jego wyzwań. [SPRAWDŹ JAK MOŻEMY CI POMÓC](/pl/services/) WYGRAJ WYŚCIG\ W DIGITALU Z PARTNEREM,\ KTÓRY ZNA DROGĘ! ---------------- 0 + lat doświadczenia WYGRAJ WYŚCIG\ W DIGITALU Z PARTNEREM,\ KTÓRY ZNA DROGĘ! ---------------- 0 + krajów WYGRAJ WYŚCIG\ W DIGITALU Z PARTNEREM,\ KTÓRY ZNA DROGĘ! ---------------- 0 + zadowolonych klientów WYGRAJ WYŚCIG\ W DIGITALU Z PARTNEREM,\ KTÓRY ZNA DROGĘ! ---------------- 0 + zrealizowanych projektów MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- [Full case study](/clients/t-mobile-16bit-loveittobits/) [Creative concept, Design, Development, Game](/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom](/clients/t-mobile-16bit-loveittobits/) [Fighting industry stereotypes in the form of 16-bit gameplay? Deutsche Telekom, owner of T-Mobile, is joining the battle!](/clients/t-mobile-16bit-loveittobits/) MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- [Full case study](/clients/biedronka-it/) [Campaign Photo, Video, Web](/clients/biedronka-it/) [Biedronka IT](/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/clients/biedronka-it/) MARKI, KTÓRYM\ POMOGLIŚMY\ PRZEKROCZYĆ METĘ ---------------- Adriana Jeske Biedronka, JMP S.A. Performante wyróżnia się kreatywnością, której efektem jest ciekawa strona wizualna projektu oraz odpowiednio dobrany copywriting, a także dbałość o szczegóły. Poza tym, mocne strony Performante to obsługa po stronie sprzedaży, prawidłowe zrozumienie potrzeb biznesowych, codzienny kontakt i szybkość reagowania - duże zaangażowanie całego zespołu, w przyjemnej atmosferze pracy. TWOJA DIGITALOWA\ PODRÓŻ\ ZACZYNA SIĘ TUTAJ ----------------- Tworzymy zwycięską strategię dostosowaną do Twojej marki. Niezależnie od tego, czy chcesz przyspieszyć wzrost, czy poruszasz się po nowym terytorium, jesteśmy tutaj, aby pomóc Ci stanąć na podium. [SKONTAKTUJ SIĘ Z NAMI](/pl/contact/#contact-form) --- # Coś poszło nie tak > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. 404 [Powrót do strony głównej](/pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JESTEŚMY TWOIMZESPOŁEM WDIGITALOWYM WYŚCIGU! > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Zapewniamy precyzję, szybkość i strategię, aby doprowadzić Twoją markę do sukcesu. Niezależnie od tego, czy dopiero zaczynasz, przyspieszasz, czy potrzebujesz nowego kierunku, jesteśmy tutaj, aby pomóc Ci przekroczyć linię mety. ### CZEŚĆ, JESTEŚMY PERFORMANTE! OD PONAD DEKADY WZMACNIAMY NASZ NAPĘD, DĄŻĄC DO MISTRZOSTWA W NAWIGOWANIU PO ŚWIECIE DIGITALU W PONAD 30 KRAJACH. Zrealizowaliśmy ponad 300 digitalowych projektów i ponad 19 000 kampanii, udowadniając naszą skuteczność na rynkach na całym świecie. Zaczynaliśmy w Polsce, potem rozwinęliśmy działalność w Kolumbii. Nieustannie poszerzamy nasze horyzonty, by tworzyć strategie światowej klasy dostosowane do lokalnych warunków. Ale oto prawdziwy sekret naszego sukcesu: słuchamy. To Ty siedzisz za kierownicą, a my jesteśmy tu po to, by doprowadzić Cię do mety w wielkim stylu. Myśl o nas jak o ekspertach, którzy precyzyjnie dostrajają Twoją obecność w digitalu, podczas gdy Ty skupiasz się na tym, co robisz najlepiej. #### TY WYZNACZASZ CEL MY POMAGAMY CI TAM DOTRZEĆ 00:00:01 EKSPERCI, KTÓRZY SĄ ZAWSZE O KROK DO PRZODU Nasi eksperci ściśle współpracują z klientami w celu zapewnienia strategicznych i innowacyjnych rozwiązań. Zachowujemy idealną równowagę między kreatywnością a wynikami. 00:00:02 WARTOŚCI, KTÓRYMI SIĘ KIERUJEMY Paliwem dla naszego zespołu jest pasja do wywierania pozytywnego wpływu, kierując się: - elastycznością - proaktywnością - wsparciem - docenieniem - odpowiedzialnością 00:00:03 CHCEMY POZNAĆ CIĘ OSOBIŚCIE! Pracujemy razem. Zróbmy wspólny krok, aby nawiązać silniejszą więź i dzielić się pomysłami. Wybierz najbardziej komfortową formę kontaktu i daj nam znać - odezwiemy się, aby poznać Twoje potrzeby. [SKONTAKTUJ SIĘ Z NAMI](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Twoja road-mapa po świecie digitalu!\ \ Witaj na naszym blogu! [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) #### [Wspólnie po więcej – Partnerstwo Performante i Nationale‑Nederlanden w Employer Brandingu](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [O wieloaspektowej współpracy Performante z Nationale‑Nederlanden w obszarze Employer Brandingu, ukazując efektywne działania i wspólne osiągnięcia, które budują wizerunek atrakcyjnego pracodawcy.](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Filip Filipiak\ 3 paź 2024](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/w-poszukiwaniu-synergii-idealnej/) #### [W poszukiwaniu synergii idealnej – Dawid Biskupski (iPresso) i Stanisław Kazior (Performante) o wspólnej ofercie dla klientów, wzbogaconej o marketing automation](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Agencja kreatywna Performante i iPresso, czyli specjaliści z obszaru marketing automation, łączą siły, by dostarczać jeszcze bardziej celowane i kompleksowe usługi.](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Stanisław Kazior\ 9 paź 2023](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Czytaj więcej](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) #### [The \[recruiting\] game is never over](/pl/blog/recruting-game-is-never-over/) [O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera.](/pl/blog/recruting-game-is-never-over/) [Marta Pelska\ 29 wrz 2023](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) #### [Współczynnik ROAS: Maksymalizuj zwroty z wydatków reklamowych](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Wskaźnik ROAS (Return On Ad Spend) stał się nieodzownym narzędziem dla właścicieli sklepów internetowych, umożliwiającym ocenę opłacalności kampanii reklamowych. Właściwe zrozumienie i zastosowanie ROAS](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Michał Płatek\ 22 wrz 2023](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) #### [Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Gamingowo-employer brandingowy projekt dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Marta Pelska\ 18 wrz 2023](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) #### [Połączyć właściwe kropki, czyli…](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Synergistyczne podejście we współpracy z Biedronka | Jeronimo Martins. Studium oczami kreatywnego copy.](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Marta Pelska\ 4 wrz 2023](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) #### [Współczynnik Konwersji: Co musisz o nim wiedzieć](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Jednym z najważniejszych narzędzi, które pomagają w ocenie efektywności podejmowanych wysiłków marketingowych, jest współczynnik konwersji. W tym artykule poznasz jego definicję, a także dowiesz się, jak go obliczyć i dlaczego jego śledzenie jest tak istotne.](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Michał Płatek\ 22 cze 2023](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Twoja road-mapa po świecie digitalu!\ \ Witaj na naszym blogu! [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) #### [Optymalizacja konwersji: Kompleksowy poradnik krok po kroku](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [W dzisiejszym konkurencyjnym środowisku e-commerce, kluczem do sukcesu jest przemyślana i skrupulatnie zaplanowana strategia marketingowa …](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Jakub Bucki\ 15 cze 2023](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Czytaj więcej](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) #### [Nowy Świat Employer Brandingu](/pl/blog/nowy-swiat-employer-brandingu/) [Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy.](/pl/blog/nowy-swiat-employer-brandingu/) [Igor Wolf\ 6 cze 2023](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/wdrozenie-google-analytics-4/) #### [Wdrożenie Google Analytics 4](/pl/blog/wdrozenie-google-analytics-4/) [Implementacja Google Analytics 4 staje się koniecznością, ponieważ Universal Analytics przestanie zbierać dane po 1 lipca 2023 roku. W związku z tym, aby nadal korzystać z narzędzia analitycznego, należy już teraz wdrożyć usługę Google Analytics 4 w Twojej witrynie.](/pl/blog/wdrozenie-google-analytics-4/) [Michał Płatek\ 4 kwi 2023](/pl/blog/wdrozenie-google-analytics-4/) [Czytaj więcej](/pl/blog/wdrozenie-google-analytics-4/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) #### [Haters gonna hate](/pl/blog/haters-gonna-hate/) [Przyciąganie talentów do firmy to delikatny proces, w którym wpisy na portalach opinii o pracodawcy mogą mocno przeszkadzać. Jak się mierzyć z tym zjawiskiem?](/pl/blog/haters-gonna-hate/) [Marta Pelska\ 20 mar 2023](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/stworz-oferte-ktora-przyciagnie-i-zatrzyma-talenty-it/) #### [Stwórz ofertę, która przyciągnie i zatrzyma talenty IT, a także pozwoli im się rozwijać. I dowiedz się, jak utrzymać ich motywację.](/pl/blog/stworz-oferte-ktora-przyciagnie-i-zatrzyma-talenty-it/) [Zrozumienie, co motywuje talenty IT jest zawsze sporym wyzwaniem, ponieważ w ich przypadku nie można sobie pozwolić na zbytnią generalizację. Zacznijmy od kilku danych...](/pl/blog/stworz-oferte-ktora-przyciagnie-i-zatrzyma-talenty-it/) [Manuela Cortés Forero\ 31 sty 2023](/pl/blog/stworz-oferte-ktora-przyciagnie-i-zatrzyma-talenty-it/) [Czytaj więcej](/pl/blog/stworz-oferte-ktora-przyciagnie-i-zatrzyma-talenty-it/) [Czytaj więcej](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) #### [Jak skutecznie wypromować aplikację mobilną: od planowania do optymalizacji](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Stworzenie aplikacji, która będzie cieszyć się dużą popularnością nie jest łatwe. To proces polegający na zbieraniu danych, analizowaniu ich i odpowiednim dostosowywaniu działań. Z artykułu dowiesz się, co należy zrobić przed rozpoczęciem promocji aplikacji oraz po jej uruchomieniu. Podpowiemy, jak wykorzystać dane oraz jakie są najpotężniejsze kanały generujące ruch i konwersje.](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Álvaro Alonso Lozano\ 16 sty 2023](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Czytaj więcej](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Czytaj więcej](/pl/blog/employer-branding-napedzany-marketingiem-czy-odwrotnie/) #### [Employer Branding napędzany marketingiem, czy odwrotnie?](/pl/blog/employer-branding-napedzany-marketingiem-czy-odwrotnie/) [O tym jak istotny w działaniach marketingu jest Employer Branding i co to oznacza dla budżetów.](/pl/blog/employer-branding-napedzany-marketingiem-czy-odwrotnie/) [Stanisław Kazior\ 23 gru 2022](/pl/blog/employer-branding-napedzany-marketingiem-czy-odwrotnie/) [Czytaj więcej](/pl/blog/employer-branding-napedzany-marketingiem-czy-odwrotnie/) [Czytaj więcej](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) #### [Milenialsi — kim są, na co zwracają uwagę w kontekście marki pracodawcy i na jakie treści czekają?](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Uniwersalne podejście do Employer Brandingu nie istnieje. Za każdym razem powinno być ono poszerzone o kontekst, który może przybierać...](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Monika Siara-Bramora\ 9 gru 2022](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Czytaj więcej](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Czytaj więcej](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) #### [Jak skutecznie komunikować się z Generacją Z?](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Zdefiniowanie grupy docelowej to fundament oraz pierwszy krok do stworzenia prawidłowo funkcjonującej komunikacji na linii…](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Sonia Oczadły\ 11 paź 2022](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Czytaj więcej](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Czytaj więcej](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) #### [Gdy reklama szeleści papierem… czyli jak podręcznikowa gramatyka odbiera tlen dobremu marketingowi](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Jako copywriter, jestem prawdziwą fanką gramatyki, ortografii i wszystkich technicznych aspektów pisania. W związku z tym chciałabym zastrzec, że niniejszy artykuł nie jest...](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Marta De León\ 16 sie 2022](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Czytaj więcej](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Twoja road-mapa po świecie digitalu!\ \ Witaj na naszym blogu! [Czytaj więcej](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) #### [Jak znaleźć odpowiednich partnerów do marketingu afiliacyjnego w 2022 roku?](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) [Głównym celem każdego biznesu jest pozyskiwanie nowych klientów. 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Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Blog > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. 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Jeśli myślisz o karierze w marketingu ...](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Magda Dasiewicz\ 12 paź 2018](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Czytaj więcej](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Czytaj więcej](/pl/blog/kim-jest-grafik-a-kim-art-director-kim-chcesz-byc-ty/) #### [Kim jest grafik, a kim art director? Kim chcesz być Ty?](/pl/blog/kim-jest-grafik-a-kim-art-director-kim-chcesz-byc-ty/) [Masz smykałkę do obsługi programów graficznych, wysokie poczucie estetyki oraz dbasz o najmniejsze detale? A może dodatkowo czujesz ...](/pl/blog/kim-jest-grafik-a-kim-art-director-kim-chcesz-byc-ty/) [Tina Toutounchi\ 12 paź 2018](/pl/blog/kim-jest-grafik-a-kim-art-director-kim-chcesz-byc-ty/) [Czytaj więcej](/pl/blog/kim-jest-grafik-a-kim-art-director-kim-chcesz-byc-ty/) [Czytaj więcej](/pl/blog/czy-media-spolecznosciowe-moga-byc-praca-pierwsze-kroki-w-karierze-social-media-managera/) #### [Czy media społecznościowe mogą być pracą? Pierwsze kroki w karierze Social Media Managera](/pl/blog/czy-media-spolecznosciowe-moga-byc-praca-pierwsze-kroki-w-karierze-social-media-managera/) [Czy wiesz, że spędzanie 8 godzin dziennie w social media może być pracą? To właśnie tym (między innymi) zajmują się specjaliści ds. social media ...](/pl/blog/czy-media-spolecznosciowe-moga-byc-praca-pierwsze-kroki-w-karierze-social-media-managera/) [Dawid Niewdana\ 10 paź 2018](/pl/blog/czy-media-spolecznosciowe-moga-byc-praca-pierwsze-kroki-w-karierze-social-media-managera/) [Czytaj więcej](/pl/blog/czy-media-spolecznosciowe-moga-byc-praca-pierwsze-kroki-w-karierze-social-media-managera/) [Czytaj więcej](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) #### [Studenci z Wrocławia zwyciężają w konkursie Performante i mytaxi](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Znane są już wyniki konkursu JustBrief zorganizowanego przez agencję Performante, przy współpracy z mytaxi, kierowanego do początkujących marketingowców. ...](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Performante\ 12 gru 2017](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Czytaj więcej](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 5 zasad zdefiniowania dobrego briefu marketingowego > Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii! 2 lis 2023\ Sonia Oczadły Brief marketingowy to istotny dokument, który pełni kluczową rolę w efektywnej współpracy między agencją marketingową a klientem. Zawiera wszystkie niezbędne informacje na temat działań marketingowych, kampanii reklamowych czy promocji. Tworzenie dobrego briefu jest niezwykle ważne, ponieważ ułatwia komunikację i precyzyjne określenie celów, a także wpływa na skuteczność prowadzonych działań. Prawidłowe i szczegółowe przygotowanie briefu marketingowego może skrócić okres ofertowania oraz zwiększyć efektywność kampanii. Jeżeli uzupełnienie pliku tekstowego sprawia Ci trudność i wolisz porozmawiać, nie wahaj się poprosić o pomoc agencję. W Performante, realizujemy z klientami spotkania briefingowe, na których wspólnie przechodzimy przez wymienione niżej obszary. Takie działanie, pozwala spojrzeć na brief marketingowy z kilku perspektyw. Pamiętaj, że nawet po dokładnym wypełnieniu briefu konieczny może okazać się debriefing - dodatkowe spotkanie, które pozwala na doprecyzowanie kluczowych kwestii określonych na samym początku. Jako agencja, chcemy jak najlepiej zrozumieć potrzeby firmy, aby współpraca w kolejnych miesiącach przebiegała skutecznie, a co najważniejsze – realizowała kluczowe dla Twojej organizacji cele. Poniżej przedstawiamy 5 kluczowych zasad tworzenia briefu, który pomoże efektywnie określać Twoje potrzeby w zakresie kampanii marketingowych. 1. **Określ cel działań**: Warto wziąć pod uwagę kluczowe obszary działalności, na których agencja powinna się skupić, a w których organizacja potrzebuje wsparcia. Odpowiedź na pytanie „co chcę osiągnąć” oraz „dlaczego właśnie w tym momencie potrzebuję zrealizować określone działanie czy kampanię” może pomóc zdefiniować te aspekty. Cel działań marketingowych powinien być naturalnym uzupełnieniem celów biznesowych i strategicznych firmy. Określenie precyzyjnego celu pozwoli agencji na dobranie takiej strategii i narzędzi, by osiągnąć zamierzone rezultaty. 1. **Znajdź przewagi konkurencyjne**: Kolejnym istotnym elementem w briefie marketingowym jest prezentacja kluczowych produktów lub usług, wokół których ma się skupiać kampania. Agencja musi dobrze poznać jej przedmiot, czyli markę, jej mocne i słabe cechy oraz wyróżniki. Warto również wskazać, w czym oferta jest lepsza od produktów konkurencji. Ta wiedza pozwoli agencji na lepsze promowanie i wyróżnienie firmy na rynku bazując na jej mocnych stronach oraz unikalnych wartościach. Pamiętaj, że nawet najlepsza kampania marketingowa nie przyniesie zamierzonego efektu, jeżeli nie będzie zbudowana na solidnych fundamentach. Jeżeli zdefiniowanie przewag konkurencyjnych stanowi dla Ciebie wyzwanie - zaproś do rozmowy zespół, który na co dzień pracuje z Twoimi rozwiązaniami lub zorganizuj warsztat z nami, a my pomożemy Ci znaleźć Twoje wyróżniki i pokazać je światu. 1. **Określ kto jest Twoim kluczowym odbiorcą**: W briefie marketingowym nie może zabraknąć informacji na temat grupy docelowej, do której mówimy. Dlaczego? Wyobraź sobie prosty przykład z ostatnich miesięcy – temat AI, o którym pewnie słyszysz z każdej strony – inaczej opowiesz o nim osobie z generacji X, Z, Y, a jeszcze w inny sposób przedstawisz temat najmłodszym. Tak samo jest z grupami docelowymi każdej kampanii marketingowej – musisz określić wiek, demografię oraz spróbować oszacować inne cechy, takie jak lokalizacja, potrzeby, motywacje czy zainteresowania. Takie zestawienie, pomoże precyzyjnie określić grupę kluczowych odbiorców, a tym samym stworzyć komunikację „szytą na miarę”, czyli skuteczną. Zdefiniowanie grupy docelowej wpływa na efektywne zbudowanie person i skierowanie działań marketingowych do właściwych odbiorców. Jeżeli Twoja organizacja do tej pory nie zgłębiła tematu budowania grupy docelowej, warto rozpocząć to działanie od pytań „do kogo mówimy” oraz „na czyje potrzeby odpowiada produkt/usługa, który chcę promować” – oraz jeszcze jedno, kluczowe „czyje problemy rozwiązuje mój produkt/usługa”. 1. **Zlokalizuj dostępne zasoby**: Ważnym elementem briefu jest uwzględnienie zasobów, jakimi dysponuje firma. Może to obejmować strony internetowe, katalogi produktów, materiały kreatywne oraz identyfikację wizualną (key visual, brandbook). Dostarczenie agencji pełnej informacji o dostępnych zasobach pozwoli na spójność działań i skuteczne wykorzystanie istniejących narzędzi marketingowych. W przypadku, gdy organizacja musi opierać swoją komunikację na wytycznych globalnych, pozwoli to również uniknąć sytuacji, w której przygotowane materiały będą rozbieżne z obowiązującymi zasadami tworzenia materiałów kreatywnych. Powiedzenie „im więcej tym lepiej” nie sprawdza się w każdym obszarze. Dobrze wiemy, że kluczowa jest jakość, a nie ilość. W przypadku briefu marketingowego jest odwrotnie, a powiedzenie świetnie oddaje jego charakter – im więcej powiesz agencji w briefie marketingowym, tym dokładniej zespół kreatywny pozna Twoją firmę, wyzwania, cele oraz aspekty, na które powinna zwrócić uwagę. 1. **Określ budżet i terminy**: Ostatnią, lecz nie mniej istotną zasadą jest określenie budżetu przeznaczonego na działania marketingowe stanowiące przedmiot briefu. Budżet pozwoli na ustalenie realistycznego zakresu działań i dostosowanie strategii do dostępnych środków finansowych. Jak najwcześniejsze podzielenie się z agencją informacją na temat dostępnych środków pozwoli nie tylko na stworzenie w pełni realnej oferty, ale również zaoszczędzi czas Twojej firmy potrzebny na kolejne iteracje zmian, czy dopasowywanie się do budżetu po stworzeniu propozycji bazowej. W briefie marketingowym warto uwzględnić również preferowane kanały komunikacji, termin realizacji działań, osoby kontaktowe oraz wszelkie ograniczenia w komunikacji marketingowej. Te dodatkowe informacje pomogą lepiej zrozumieć oczekiwania i dostosować działania do aktualnych potrzeb organizacji. Im więcej informacji znajdzie się w briefie marketingowym, tym lepsze wyobrażenie o istocie zadania będzie miał zespół agencji. Tworzenie dobrego briefu marketingowego jest kluczowe dla efektywnej współpracy z agencją marketingową. Poprzez precyzyjne określenie celów działań, prezentację oferty firmy, zdefiniowanie grupy docelowej, uwzględnienie dostępnych zasobów i określenie budżetu można osiągnąć sukces kampanii marketingowej. Pamiętaj o uwzględnieniu dodatkowych informacji, które pomogą agencji lepiej zrozumieć Twoje oczekiwania. W przypadku jakichkolwiek wątpliwości odezwij się do nas, a nasz zespół płynnie przeprowadzi Cię przez cały proces. Powiązane posty [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) #### [The \[recruiting\] game is never over](/pl/blog/recruting-game-is-never-over/) [O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera.](/pl/blog/recruting-game-is-never-over/) [Marta Pelska\ 29 wrz 2023](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) #### [Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Gamingowo-employer brandingowy projekt dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Marta Pelska\ 18 wrz 2023](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 8 refleksji kreatywnego, który zaczyna swoją przygodę z Employer Brandingiem > Jak postrzegamy filozofię? W pierwszym skojarzeniu na pewno nie jako dziedzinę, która może pomóc nam w zwykłym, codziennym życiu. Raczej... 3 lip 2021\ Marta De León **Niedawno dołączyłam do zespołu agencji **[**Performante**](/pl/blog)**, co samo w sobie było dla mnie niesamowicie ciekawym wyzwaniem. Nie tylko ze względu na wejście w całkiem nowe środowisko pracy, ale także z racji tego, że od pierwszych chwil miałam przyjemność obcować z ekspertami Employer Brandingu. A co za tym idzie — wypłynąć na zupełnie nieznane mi wody.** Zapewne wielu z was (podobnie jak ja jeszcze parę miesięcy temu) wciąż nie do końca wie, czym właściwie jest Employer Branding i jak nim zarządzać w swojej organizacji. Jednocześnie mogę śmiało stwierdzić, że zagłębienie się w ten temat było uchyleniem drzwi do fascynującego świata, którego możliwości mogą znacząco wpłynąć na rzeczywistość wielu firm. Dlatego postanowiłam stworzyć krótką listę moich pierwszych refleksji na temat Employer Brandingu. Oczywiście, nie wyczerpuje ona tematu i nie rości sobie pretensji do bycia żadnym skończonym kompendium wiedzy. Jest raczej zbiorem najważniejszych rzeczy, które moim zdaniem każdy powinien wiedzieć zanim przystąpi do pracy nad projektami z tej dziedziny. Moje pierwsze miesiące były bardzo intensywne, ekscytujące i pouczające, niemniej postaram się ująć niniejsze spostrzeżenia w formie krótkich i zwięzłych akapitów. Kto wie, może dzięki tej skromnej publikacji ktoś zaoszczędzi czas poświęcony przeze mnie na dojście do punktu, w którym teraz jestem? **1. Czym jest Employer Branding i dlaczego powinno Ci zależeć, żeby to wiedzieć?** Powiedzmy sobie wprost: powinieneś wiedzieć, ponieważ czy tego chcesz, czy nie, Twoja firma już istnieje w świadomości odbiorców jako marka pracodawcy. Jedynce, co możesz z tym faktem zrobić, to upewnić się, że narracja wokół niej została poprawnie skonstruowana. Employer Branding to inaczej wizerunek pracodawcy, jaki prezentujesz zarówno na zewnątrz, jak do wewnątrz organizacji. To reputacja, jaką cieszysz się wśród obecnych pracowników oraz wyobrażenie, jakie mają o Tobie potencjalni kandydaci, których chciałbyś przyciągnąć. Atrakcyjność oferty dla tych ostatnich pomoże Ci zarówno w rekrutacji, jak i w zatrzymaniu ludzi, którzy mają znaczący wpływ na rozwój Twojej firmy. Mówimy tu o najbardziej zaangażowanych, produktywnych i wykwalifikowanych pracownikach. Nie zapominajmy również o Klientach, którzy będą mieli styczność z Twoim przekazem i przez ten pryzmat będą postrzegali Twoją firmę oraz jej kulturę. Jak widzisz, posiadanie zespołu, który jest zadowolony ze swojego środowiska pracy przekłada się na wiele korzyści dla Twojego biznesu. **2. To nie Twoi współpracownicy, tylko klienci.** To, że Twoja firma wypłaca pensje na koniec miesiąca, nie podlega dyskusji. Ale to, co dostajesz w zamian od Twoich pracowników ma o wiele większą wartość. Pamiętaj, że nie tylko Ty jesteś nimi zainteresowany — ich umiejętności i doświadczenie są pożądane przez wiele innych firm. Im szybciej to sobie uzmysłowisz, tym lepiej dla Twojego wizerunku marki pracodawcy. Dlatego upewnij się, że znasz swoich odbiorców. Dowiedz się, czego chcą, czego potrzebują, na czym im zależy. Ale przeanalizuj również, czego się obawiają, czego nie tolerują, co ich męczy. Następnie dostosuj swoją ofertę do ich potrzeb. Nie sprowadzaj komunikacji rekrutacyjnej i zarządzania ludźmi do narracji o Twojej wielkiej firmie. Lepiej pomyśl, co faktycznie masz do zaoferowania. Odrobina pokory przyniesie o wiele lepsze efekty. **3. Twoja firma nie jest dla wszystkich. Nie wszyscy pasują do Twojej firmy. I o to chodzi!** Żadna firma nie przetrwa, jeśli do każdej roli zatrudnia pracowników o tym samym profilu. Kierownik działu IT jest tak samo ważny jak programista czy dyrektor marketingu. Będziesz potrzebował pracowników operacyjnych i administracyjnych. Twoi odbiorcy są bardzo zróżnicowaną grupą… i to jest wspaniałe! Pracownicy z różnorodnymi umiejętnościami tworzą środowisko, w którym panują idealne warunki do rozwoju. Należy jednak pamiętać, że różni ludzie będą mieli różne potrzeby. Twoim celem będzie sprawienie, by uwierzyli w podobne wartości, ale jednocześnie mieli poczucie, że mogą zachować swoją indywidualność. Pamiętaj, że Twój przekaz powinien być na tyle elastyczny, aby przemówić do wszystkich kandydatów, którzy Cię interesują. Ale jednocześnie nie możesz i nie musisz przyciągać wszystkich. Nawet jeśli w idealnej sytuacji zainteresujesz wielu kandydatów, to przecież będziesz w stanie zatrudnić tylko kilka osób. Określ precyzyjnie, do kogo chcesz dotrzeć i stwórz swoją komunikację w oparciu o to założenie. Niech jakość ma zawsze pierwszeństwo przed ilością! **4. Twoja oferta nie zawsze jest taka, jak ją sobie wyobrażasz.** W Twojej firmie ludzie otrzymują (dobrą) pensję i możliwości rozwoju zawodowego. To wspaniała wiadomość, ale… ilu jeszcze pracodawców może zaoferować to samo? No właśnie. Mówiąc inaczej — czy to, czym się chwalisz, nie brzmi przypadkiem podobnie do oferty innych? Przede wszystkim zadaj sobie pytanie, co jest kwintesencją Twojej. W tym celu może okazać się pomocne uchwycenie „tego czegoś”, czego poszukują talenty. Czy możesz zaoferować coś, czego nie ma Twoja konkurencja? Tylko wtedy możesz być naprawdę atrakcyjny jako pracodawca. Pamiętaj, tu nie chodzi o oferowanie rzeczy, których w Twoim mniemaniu pragną Twoi odbiorcy. Chodzi o to, by wychwycić elementy Twojej oferty pasujące do tego, czego szukają. **5. Talent zasługuje na szczerość.** Twoja marka pracodawcy powinna działać podobnie jak dobry portret: podkreślać to, co w Tobie najlepsze, ale nie pokazywać tego, czym nie jesteś. Twój przekaz musi być spójny z rzeczywistością, która panuje w firmie. W przeciwnym razie będziesz stale borykał się z problemami związanymi m.in. z wczesną rotacją pracowników, niską produktywnością i niekorzystną atmosferą w środowisku pracy. Niektóre firmy nie muszą wcale wzmacniać swojej strategii EB, ale powinny ulepszyć elementy składające się na środowisko pracy. Na nic zda się narracja o sobie jako o najlepszym pracodawcy, jeśli rzeczywistość (i pracownicy) będą mówić co innego. Najlepszym sposobem, aby zachować spójność pomiędzy tym, co komunikujesz, a tym, co faktycznie oferujesz, jest wzięcie pod uwagę wszystkich pracowników lub przynajmniej znaczącej ich grupy. Prawdopodobnie nie będziesz miał pełnego obrazu rzeczywistości, jeśli zawęzisz swój punkt widzenia do wypowiedzi kadry zarządzającej lub działu HR. Zadawaj więc strategiczne pytania, wysyłaj ankiety i pielęgnuj kulturę feedbacku. Szczególnie powinien Cię zainteresować sposób, w jaki Twoja kultura jest postrzegana przez ludzi na wszystkich poziomach struktury organizacyjnej. Liczą się nawet ci, którzy dopiero co przybyli, ponieważ wciąż pamiętają, jakie zdanie mieli na Twój temat przed rozpoczęciem współpracy. **6. Twoje konkurencja jest inna niż kiedyś.** Jesteśmy przyzwyczajeni do mówienia, że marka sprzedająca napoje bezalkoholowe konkuruje z inną, która oferuje ten sam produkt, albo, że duże firmy telekomunikacyjne są śmiertelnymi wrogami. Tak więc firmy działające w tym samym pionie wydają się być skazane na rywalizację. Pamiętaj jednak, że w employer brandingu klientem nie jest ten, kto kupuje Twój produkt, ale talent, który chcesz pozyskać lub zatrzymać. W ten sposób łatwiej Ci będzie zrozumieć, że Twoją konkurencją niekoniecznie jest inna firma z Twojej branży, ale każdy, kto poszukuje takich samych kandydatów, co Ty. Zarówno duża firma telekomunikacyjna, jak i fabryka napojów bezalkoholowych potrzebują pracowników księgowości. Banki potrzebują pracowników obsługi klienta tak samo jak sieci restauracji. Walka o talenty trwa, więc bądź gotowy, by się wyróżnić (i pamiętaj: zbieranie danych od pracowników pomoże Ci wygrać tę wojnę). **7. Istnieje życie po rekrutacji.** Uzmysłowienie sobie tego faktu było szczególnie trudne, ponieważ ciągle myliłam marketing rekrutacyjny z employer brandingiem. W rzeczywistości marketing rekrutacyjny jest tylko jego częścią, a my zgłębiamy temat, który wykracza daleko poza doświadczenie kandydata. Chodzi o to, aby nasza narracja była spójna od momentu rozpoczęcia onboardingu, po kolejne etapy wdrożenia. Trzeba zadbać o to, by utrzymać spójność komunikacji wewnętrznej, podkreślać wartości, promować kulturę feedbacku. Wszystko jest jednakowo ważne, bo składa się na to, jak Twoją firma jest postrzegana. Dlatego serdecznie zachęcam do lektury artykułu [„**Pozytywne doświadczenia pracowników zaczynają się od przyjemnego onboardingu”**](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu), w którym Tina Toutounchi, Team Leader działu EB w Performante wyjaśnia, jak ważny jest ten proces. I jak maksymalnie wykorzystać jego potencjał. **8. Ci, którzy odchodzą, liczą się tak samo jak ci, którzy zostają.** Zostawiłam sobie ten punkt na koniec, bo przegląda się w nim cała idea tego artykułu. Tylko dlatego, że pracownik ma zamiar opuścić firmę i są to jego ostatnie chwile interakcji z resztą zespołu, nie oznacza, że staje się mniej ważny od tych, których chcesz zatrzymać. Ci, którzy odchodzą, będą pierwszymi narratorami historii o tym, jak pracuje się w Twojej firmie. Na podstawie ich opowieści, inni będą wyrabiać sobie jakieś zdanie. Ponadto, istnieją sieci społecznościowe i cała kultura word-of-mouth, której nie będziesz w stanie kontrolować. Dlatego tak ważne jest, aby Twój proces off-boardingu był równie przemyślany, jak powitanie. Jak do tej pory moją najważniejszą refleksją wydaje się być to, że Twój wizerunek zależy od każdej osoby, która wchodzi w orbitę Twojej firmy i zaczyna postrzegać Cię jako potencjalnego, obecnego lub przyszłego pracodawcę. Wrażenie, jakie zostaje po Tobie (i dane, które dzięki temu zbierasz), są istotne z punktu widzenia właściwego pozycjonowania. Dlatego właśnie powinieneś dbać o to, by każda interakcja miała znaczenie. **Zdaję sobie sprawę, że jeszcze długa droga przede mną, ale jestem spokojna o dalsze losy tej wędrówki, bo otaczam się profesjonalistami, którzy służą mi radą i doświadczeniem na każdym etapie.** **Pomyśl, co mogliby zrobić dla Ciebie.** Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) #### [Gdy reklama szeleści papierem… czyli jak podręcznikowa gramatyka odbiera tlen dobremu marketingowi](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Jako copywriter, jestem prawdziwą fanką gramatyki, ortografii i wszystkich technicznych aspektów pisania. W związku z tym chciałabym zastrzec, że niniejszy artykuł nie jest...](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Marta De León\ 16 sie 2022](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Czytaj więcej](/pl/blog/gdy-reklama-szelesci-papierem-czyli-jak-podrecznikowa-gramatyka-odbiera-tlen-dobremu-marketingowi/) [Czytaj więcej](/pl/blog/co-znaczy-elastycznosc-w-pracy/) #### [Co znaczy elastyczność w pracy?](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Moja krótka historia pracy zdalnej za granicą 💚 Każdy z nas chciałby pracować dla firmy, która oferuje elastyczność, prawda? Pracodawcy doskonale wiedzą o tym, że swoją kulturę organizacyjną powinni ...](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Tina Toutounchi\ 14 lip 2021](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Czytaj więcej](/pl/blog/co-znaczy-elastycznosc-w-pracy/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Co znaczy elastyczność w pracy? > Moja krótka historia pracy zdalnej za granicą 💚 Każdy z nas chciałby pracować dla firmy, która oferuje elastyczność, prawda? Pracodawcy doskonale wiedzą o tym, że swoją kulturę organizacyjną powinni ... 14 lip 2021\ Tina Toutounchi **Moja krótka historia pracy zdalnej za granicą** 💚 Każdy z nas chciałby pracować dla firmy, która oferuje elastyczność, prawda? Pracodawcy doskonale wiedzą o tym, że swoją kulturę organizacyjną powinni dostosować do pokolenia od wczesnych lat przyzwyczajonego do dynamicznych zmian, szybkiego uczenia się, a przede wszystkim sprawnego poruszania pomiędzy światami online i offline. Z kolei pracownicy muszą zdawać sobie sprawę z tego, że oczekiwanie elastyczności powinno być obopólne. Nie mogę mówić w imieniu wszystkich, jakie benefity przynosi elastyczne podejście w pracy (i do pracy). Natomiast chętnie podzielę się moimi przemyśleniami, do których skłonił mnie mój miesięczny pobyt w Belinie i praca z tamtejszego biura coworkingowego. Kto wie, może staną się dla kogoś cenną inspiracją? W [Performante](http://www.performante.com/) jakiś czas temu podjęliśmy decyzję o odświeżeniu naszej strategii EB. I choć tyczyło się to przede wszystkim EVP, które uległo lekkiej zmianie, pochyliliśmy się również nad naszymi wartościami. Jedną z nich została właśnie elastyczność. Co ciekawe, stało się to praktycznie w przededniu wybuchu pandemii i lockdownu. Nie będę ukrywać — właśnie elastyczność pomogła nam w płynnym przejściu z pracy biurowej do pracy zdalnej. I tego od siebie oczekiwaliśmy od pierwszego dnia. Jak owa elastyczność sprawdziła się w praktyce, czyli w pracy zdalnej? Jakie ma znaczenie z perspektywy pracownika, a jakie z perspektywy pracodawcy? Według mnie, elastyczne podejście do obowiązków otworzyło wiele możliwości. Najważniejsze z nich to **możliwość uniknięcia niepotrzebnych spotkań i skrócenia czasu ich trwania**, ALE TEŻ możliwość częstszych spotkań one on one bez konieczności szukania wolnego miejsca w biurze. Kolejną sprawą jest **możliwość lepszej integracji życia prywatnego i swojej pracy** — mamy większy wpływ na planowanie swojego czasu, ale możemy też być bardziej dostępni bez konieczności siedzenia w biurze po godzinach. I wreszcie najważniejszy punkt — **możliwość nowego, świeżego spojrzenia na swoją pracę.** Czy nie jest trochę tak, że praca zdalna otworzyła nam głowy na nowe modele i sposoby funkcjonowania w firmie? Wiadomo, że nie każda organizacja może sobie pozwolić na pełną elastyczność i nie jest to kwestia oporu wobec nieuchronnych zmian, ale wynikowa różnych zewnętrznych uwarunkowań. Ja dostałam niesamowitą szansę dzięki Performante — coś, o czym marzyłam praktycznie od zawsze. Kiedy granice państw wreszcie się otworzyły, mogłam wyjechać na miesiąc do mojego ukochanego Berlina i popracować w przestrzeni coworkingowej. Nie jest to dla Performante praktyką nową — zarówno w Kolumbii jak i w UK, gdzie zatrudniamy pracowników i prowadzimy nasz biznes lokalnie, współpracujemy z jednym z miejsc coworkingowych. Natomiast możliwość rozszerzenia tej oferty i wyboru innego, “mojego” kraju, przy jednoczesnym wsparciu, to o wiele więcej, niż mogłabym sobie wymarzyć. I to wszystko właśnie dzięki elastyczności! **Pomyślcie, jak bardzo wartości Waszej firmy mogą przełożyć się na benefity dla Waszych pracowników.** Nie muszą być tak bardzo spektakularne jak mój 😉 Ale być może warto popatrzeć na kulturę firmy z perspektywy wartości, jaką niesie ona pracownikom i pracodawcy. Bo co to oznacza dla Performante? Ambasadorem firmy już byłam i będę nim zawsze… ale teraz do grona fanów Performante dołączą też moi znajomi i inni pracownicy w coworking space 💚 Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) #### [Dobre doświadczenia pracownika zaczynają się od przyjaznego onboarding’u](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Przy implementowaniu zmian w różnych procedurach HR niezmiernie ważne jest zbieranie i analiza danych ...](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Tina Toutounchi\ 5 maj 2021](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) #### [Marketing w employer brandingu: poradnik HR- owca](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ...](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Tina Toutounchi\ 28 cze 2019](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Copywriter — czy to zawód dla Ciebie? > Copywriter — jedno z niewielu słów i nazw stanowisk, które nie mają prostego odpowiednika w języku polskim. Jeśli myślisz o karierze w marketingu ... 12 paź 2018\ Magda Dasiewicz **Copywriter — jedno z niewielu słów i nazw stanowisk, które nie mają prostego odpowiednika w języku polskim. Jeśli myślisz o karierze w marketingu, to z pewnością jedno z ciekawszych stanowisk, na którym “kreatywność” nie jest tylko pustym słowem w sekcji “wymagania” w ogłoszeniu o pracę. Copywriter to, najkrócej rzecz ujmując, autor tekstów i haseł reklamowych. “No to frugo”, “Chce się Ż”, “Redbull doda Ci skrzydeł” czy “Zjedz Snickersa, bo zaczynasz gwiazdorzyć” — tego typu hasła reklamowe to zazwyczaj dzieła copywriterów.** Czujesz, że to może być zawód dla Ciebie? Chcesz, żeby Twoje hasła powtarzała cała Polska? Albo nawet cały świat? Z tego artykułu dowiesz się, jak copywriterzy pracują na co dzień i jak wygląda ich proces twórczy. **Jak i z kim pracuje copywriter?** Copywriter zazwyczaj pracuje w tak zwanym **duecie kreatywnym**, razem z Art Directorem.\ Praca duetu kreatywnego zaczyna się od zapoznania się z **briefem marketingowym**. Brief to dokument dostarczony zespołowi kreatywnemu przez zespół sprzedażowy lub zajmujący się obsługą klienta. Dokument ten zawiera informacje niezbędne do stworzenia skutecznej strategii i realizującej ją koncepcji kreatywnej. Są to informacje takie jak: charakterystyka produktu/usługi i marki, grupa docelowa, cel kampanii, wskazówki i sugestie od klienta, środki przekazu, w jakich kampania ma być realizowana, ramy czasowe czy budżet. Brief powinien zawierać wszystkie informacje, jakie są potrzebne zespołowi kreatywnemu do stworzenia skutecznej kampanii reklamowej, odpowiadającej na potrzeby klienta. Team kreatywny, po zapoznaniu się z briefem, przystępuje do pracy. Zazwyczaj odbywa się to poprzez wspólną analizę briefu i **burzę mózgów** (często więcej niż jedną). Copywriter razem z Art Directorem obmyślają koncepcję kreatywną dla kampanii. Wymyślają formę, scenariusz, bohaterów reklamy, koncepcję wizualną tak, by reklama skutecznie dotarła do swoich odbiorców i wywołała w nich pożądane odczucia i reakcję. W tym zespole copywriter odpowiada za przekaz tekstowy kampanii. **Co pisze copywriter?** Copywriter może tworzyć **teksty i hasła** w bardzo wielu obszarach. Od dłuższych form, jak artykuły promocyjne, broszury reklamowe czy treści, które znajdujecie w serwisach internetowych, przez posty w mediach społecznościowych, mailingi, po pojedyncze slogany reklamowe używane na billboardach czy bannerach w internecie. Najczęściej spotykanie formaty to: - scenariusze reklam (tv, radio, video), - ulotki, broszury reklamowe, - hasła na billboardy, - artykuły PR-owe/promocyjne, - opisy produktów (np. dla sklepów internetowych), - posty w mediach społecznościowych, - treści stron internetowych, aplikacji mobilnych. Copywriterzy, którzy pracują nad treścią publikacji internetowych, często specjalizują się w pisaniu takich treści pod kątem **SEO**. Wtedy copywriter zwraca szczególną uwagę na to, by redagowany przez niego tekst zawierał odpowiednie frazy i słowa kluczowe, które mają za zadanie jak najlepiej pozycjonować stronę w wyszukiwarce internetowej. **Jakie umiejętności powinien mieć dobry copywriter?** **Kierunek studiów** jaki kończysz w zasadzie jest nieistotny. W zawodzie copywritera na pewno nieoceniona jest natomiast **kreatywność**. I w tym przypadku nie jest to puste słowo. Copywriter musi umieć “wymyślać” ciekawe, nietuzinkowe koncepcje, niejako na zawołanie. Agencja ma określone terminy na dostarczenie poszczególnych elementów prac i niezależnie od tego, czy czujesz “wenę”, czy nie, klient nie będzie czekał. Każda zwłoka i opóźnienie dla agencji i klienta oznacza wymierne straty finansowe, a dla agencji również wizerunkowe.\ To sprawia, że copywriter powinien mieć silną **samodyscyplinę** i **wewnętrzną motywację** do pracy. Nikt z zewnątrz Cię nie zmusi do tego, żebyś stworzył coś fajnego. Jak w mało którym zawodzie, w przypadku copywritera, to niezwykle ważne cechy.\ Równie kluczowe jest tzw. **lekkie pióro**. Copywriter musi mieć łatwość przelewania myśli na tekst, werbalizacji czyichś pomysłów i wskazówek, ubierania zwykłych rzeczy w zaskakujące i ciekawe słowa. Dodatkowo, co oczywiste, tworzone teksty muszą być poprawne językowo. Jednak copywriter to bardziej **pisarz-sprzedawca** niż pisarz-artysta. Tekst musi odpowiadać i mieścić się w założonym formacie i być adekwatny do kanału komunikacji oraz grupy docelowej. Copywriter musi rozumieć cel swojej pracy i wiedzieć, że pomysł musi odpowiadać na brief. Ciekawa kampania, która nie trafi do grupy docelowej lub skupi się na innych kwestiach niż życzyłby sobie tego klient, nie będzie skuteczna i nie wzbudzi zadowolenia klienta ze współpracy z agencją. Copywriter musi być **wytrwały**, wyrozumiały i nie zniechęcać się łatwo niepowodzeniami. Często trzeba stworzyć wiele (dziesiątki) propozycji haseł reklamowych, które nie zawsze za pierwszym razem spotykają się z uznaniem reszty zespołu czy klienta. Trzeba być **otwartym** na uwagi i sugestie, umieć wcielić je w życie, poprawiając lub zmieniając swoje koncepcje wielokrotnie. Duża część pracy często pozostaje niewykorzystana i jest to sytuacja naturalna w tym zawodzie. Z bardziej “twardych” kompetencji, copywriter musi mieć wiedzę z obszaru marketingu, komunikacji masowej, sztuki perswazji i psychologii poznawczej, by skutecznie dotrzeć ze swym przekazem do odbiorcy. Copywriter powinien też sprawnie współpracować z ludźmi, organizować swój czas pracy i **rozumieć kontekst biznesowy** swoich zadań. **Jest to zawód ciekawy, dynamiczny, ale też niezwykle wymagający. Bycie copywriterem to bardzo angażująca mentalnie praca. Często myślenie o niej nie ogranicza się do godzin pracy, bo jak wiemy, najlepsze pomysły potrafią przyjść do głowy w najmniej oczekiwanym momencie.** **Chcesz spróbować swoich sił na stanowisku copywritera i zdobyć pierwszy poważny projekt do portfolio? Weź udział w konkursie JustBrief i zostań współautorem kampanii marketingowej dla marki Uber Eats! Aplikuj na** [**https://justbrief.pl/**](https://justbrief.pl/)**.** Powiązane posty [Czytaj więcej](/pl/blog/project-manager-i-jego-znaczenie-dla-powodzenia-projektu/) #### [Project Manager i jego znaczenie dla powodzenia projektu](/pl/blog/project-manager-i-jego-znaczenie-dla-powodzenia-projektu/) [Agencje marketingowe często realizują bardzo złożone projekty, składające się z co najmniej kilku większych składowych, angażujących różne jednostki biznesowe ...](/pl/blog/project-manager-i-jego-znaczenie-dla-powodzenia-projektu/) [Magda Dasiewicz\ 16 paź 2018](/pl/blog/project-manager-i-jego-znaczenie-dla-powodzenia-projektu/) [Czytaj więcej](/pl/blog/project-manager-i-jego-znaczenie-dla-powodzenia-projektu/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Czy media społecznościowe mogą być pracą? Pierwsze kroki w karierze Social Media Managera > Czy wiesz, że spędzanie 8 godzin dziennie w social media może być pracą? To właśnie tym (między innymi) zajmują się specjaliści ds. social media ... 10 paź 2018\ Dawid Niewdana **Czy wiesz, że spędzanie 8 godzin dziennie w social media może być pracą? To właśnie tym (między innymi) zajmują się specjaliści ds. social media, których przybywa także w Polsce. Jeżeli nie możesz wziąć udziału w tegorocznej edycji konkursu JustBrief (**[**http://justbrief.pl/**](http://justbrief.pl/)**), poniższe porady mogą się okazać dla Ciebie pomocne w zmierzeniu się z pierwszymi rekrutacjami na to stanowisko.** Facebook, Instagram, Pinterest — te platformy nie są Ci obce? Chciałbyś rozpocząć swoją karierę zawodową i związać ją z social mediami, ale nie wiesz, jakich pytań podczas rekrutacji się spodziewać? Firmy z różnych branż coraz więcej środków przeznaczają właśnie na te kanały komunikacji, szukając do ich obsługi nie tylko doświadczonych specjalistów, ale także osób z pasją i zaangażowaniem, nieposiadających jeszcze profesjonalnego doświadczenia w tej dziedzinie. Zarządzania firmowymi profilami w mediach społecznościowych można się nauczyć, a pracodawcy coraz częściej oferują taką możliwość, poszukując juniorów lub praktykantów do swoich zespołów. Jakich pytań możesz się spodziewać na rozmowach rekrutacyjnych? O czym (i jak) możesz opowiedzieć, nie mając ze sobą bagażu kilkuletniego doświadczenia zawodowego, a jedynie głowę pełną pomysłów i umiejętność analitycznego myślenia? - **Podaj trzy propozycje kampanii, jakie przeprowadziłbyś na platformie LinkedIn.** Zadanie tego typu ma sprawdzić, czy jesteś w stanie poprawnie zidentyfikować: (1) profil użytkowników korzystających z danej platformy oraz (2) cele biznesowe, w których osiągnięciu pomagają kampanie w social mediach. Czy użytkownicy LinkedIna poszukują na tej platformie tego samego, co użytkownicy Facebooka lub Instagrama? Czy kampania musi służyć jedynie sprzedaży produktu lub usługi? Zamiast LinkedIna mogą pojawić się inne, mniej popularne platformy — warto nawet pobieżnie wiedzieć, do realizacji jakich celów mogą one służyć, by nie dać się zaskoczyć podczas rozmowy. - **Jakie media śledzisz, by być na bieżąco z najnowszymi trendami w digitalowym świecie?** Niemalże każdy dzień w świecie marketingu cyfrowego niesie za sobą zmiany, nawet te najdrobniejsze. Warto zatem na bieżąco sprawdzać portale branżowe, zarówno polskie (m.in. [www.wirtualnemedia.pl),](http://www.wirtualnemedia.pl%29%2C/) jak i ogólnoświatowe (np. [www.socialmediatoday.com](http://www.socialmediatoday.com/)), by nadążać za nowymi trendami w świecie digitalowym. - **Czym dla Ciebie jest influencer marketing? Podaj przykład kampanii zrealizowanej z użyciem działań tego typu.** Influencerzy, obserwowani niekiedy przez setki tysięcy fanów lub miliony na rozmaitych platformach społecznościowych mają ogromną siłę oddziaływania. Jak twierdzą sami marketingowcy, jest to jedna z najskuteczniejszych metod zwiększenia świadomości marki wśród odbiorców. Olbrzymia ilość przykładów takich kampanii pozwoli Ci bez większych problemów wybrać jedną z nich. Zastanów się: czemu marka wybrała taką osobę/grupę osób do promocji własnych produktów/usług? Do jakich odbiorców kierowała swoją kampanię? Jakie kanały komunikacji zostały wykorzystane przez markę i dlaczego? - **Wyobraź sobie, że jesteś community managerem jednej z największych firm odzieżowych w Polsce. Po nieprzemyślanych słowach dyrektora spółki, użytkownicy Facebooka lawinowo komentują negatywnie posty publikowane na fanpage’u marki. Co robisz?** Kryzysy na profilach społecznościowych firm wybuchają nie tylko w weekendy. Często prowadzą do nich działania samej marki (nieprzemyślana kampania marketingowa) lub aktywność pracowników firmy w internecie. Jako community manager lub moderator profilu marki na portalu społecznościowym to Ty jesteś pierwszą linią kontaktu z fanami (i przeciwnikami) marki. Jak odpowiedziałbyś na pojawiające się negatywne komentarze? Co byś zrobił w sytuacji, w której liczba postów rośnie w tempie geometrycznym? Dobrym sposobem może być zapoznanie się z kilkoma przykładowymi kryzysami, w tym z jednym dogłębnie: zobacz, jak firma odpowiadała na komentarze swoich fanów i jakich słów używała, by opanować sytuację. Warto również przeczytać kilka artykułów o tym, jak marki powinny reagować na sytuacje kryzysowe — nie tylko takie, które swój zalążek miały w mediach społecznościowych. Oprócz powyższych pytań, podczas rozmowy rekrutacyjnej mogą pojawić się również konkretne zadania do wykonania. Social Media Manager odpowiada za sprawne tworzenie i przekazywanie treści poprzez media społecznościowe. Z tego powodu przydatny (lub wręcz niezbędny) może się okazać dobry warsztat pisania krótkich, angażujących treści. Pamiętaj również, że prowadzenie kampanii w social mediach oparte jest na ciągłej analizie statystyk — znajomość Excela, Google Analyticsa czy innych narzędzi może być niezwykle pomocna. Czujesz, że bez problemu podołasz udzieleniu odpowiedzi na wcześniejsze pytania, ale chciałbyś najpierw zobaczyć w praktyce jak rzeczywiście wygląda praca Social Media Managera? Spróbuj swoich sił w konkursie **JustBrief — wypełnij formularz (**[**http://justbrief.pl/**](http://justbrief.pl/)**)**. Powiązane posty [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) #### [Wspólnie po więcej – Partnerstwo Performante i Nationale‑Nederlanden w Employer Brandingu](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [O wieloaspektowej współpracy Performante z Nationale‑Nederlanden w obszarze Employer Brandingu, ukazując efektywne działania i wspólne osiągnięcia, które budują wizerunek atrakcyjnego pracodawcy.](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Filip Filipiak\ 3 paź 2024](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) #### [Jak robić piękne zdjęcia na firmowe kanały social media](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Fotografia dla biznesu jest ważną częścią komunikacji. Dzięki zdjęciom, które stanowią też dodatek do samych grafik ...](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Aleksandra Witkowska\ 27 gru 2021](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów? > Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”. 17 kwi 2023\ Maria Dulnikiewicz ## Wyzwania związane z przyciąganiem i angażowaniem najmłodszych pokoleń Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”. W niniejszym artykule nie tylko naświetlimy i przeanalizujemy najbardziej kluczowe wyzwania, jakie stoją przed tego typu organizacjami, ale również podpowiemy, co zrobić, by w efekcie stać się konkurencyjnym pracodawcą na tle innych. ### Wyzwanie strukturalne: duża organizacja, zróżnicowane talenty Firmy “od pokoleń” mają zazwyczaj rozbudowaną, wielopoziomową strukturę, a przy tym zajmują się wieloma obszarami. Ta różnorodność działań determinuje dywersyfikację w zespołach pod względem wiedzy, doświadczenia i umiejętności, co oznacza konieczność zarządzania wieloma różnicami – demograficznymi czy też pokoleniowymi. ### Jak działać? Kluczowe jest zrozumienie, co tak naprawdę motywuje ludzi. Choć podobieństwo gustów i potrzeb ma duże znaczenie, jeszcze ważniejsze jest poznanie różnic. Wiedząc, czego szukają talenty, łatwiej będzie wdrożyć ukierunkowane i skoncentrowane działania, aby stać się pracodawcą atrakcyjnym dla każdego. To, co zwykle bardzo dobrze się sprawdza w organizacjach zatrudniających różnorodne talenty, to strategie oparte na uniwersalnej propozycji wartości. Takie strategie są taktycznie dopasowane do – również różnorodnych – potrzeb kandydatów. ### Wyzwanie związane z pilnymi potrzebami: czego nie sprzedasz dziś, nie sprzedasz jutro Masowa konsumpcja dzieje się tu i teraz, dlatego nie ma czasu na czekanie ani zastanawianie się nad kolejnymi krokami. Dla talentów oznacza to pracę w wymagającym, dynamicznym środowisku, które wymusza elastyczność i wysoką adaptacyjność. ### Jak działać? W tym przypadku kluczowe jest umiejętne zarządzanie komunikacją wewnętrzną. Pracownicy, którzy znają i rozumieją różne uwarunkowania oraz zależności, mogą prawidłowo wykonywać zadania. Dlatego ważny jest obieg informacji i dostęp do różnych kanałów komunikacji – zarówno top-down, jak i bottom-up. ### Wyzwanie związane z rotacją: im większa złożoność, tym mniejsze zaangażowanie Zespoły sprzedażowe z natury doświadczają największej rotacji w stosunku do innych działów. Dzieje się tak, ponieważ to, co robią, jest szczególnie wymagające, a godziny ich pracy często wychodzą poza ramy “od-do”. Ponadto, sprzedawcy napotykają na swojej zawodowej ścieżce różne przeszkody, wynikające głównie z braku narzędzi lub wsparcia w osiąganiu coraz to ambitniejszych celów. Wszystko to przyczynia się do spadku motywacji, który skłania ich do poszukiwania nowych wyzwań zawodowych. ### Jak działać? Firmy muszą zapewnić pracownikom szkolenia wysokiej jakości i odpowiednie narzędzia pracy, aby pomóc swoim zespołom maksymalizować sprzedaż. Zanim jednak zaspokoimy potrzeby wyższe (dopasowanie do celu, poczucie przynależności), upewnijmy się, że nie straciliśmy z oczu tych podstawowych, takich jak uporządkowanie procesów, dostęp do narzędzi czy dogodne warunki pracy. ### Wyzwanie dotyczące równowagi: różne role, różne realia Środowisko pracy w każdym obszarze jest inne – dla przykładu codzienność w zakładach produkcyjnych wygląda zupełnie inaczej niż w biurach. W zależności od kontekstu, realia się zmieniają. Dlatego firmy muszą umiejętnie balansować pomiędzy różnymi działowymi “mikrokosmosami”. ### Jak działać? Począwszy od liderów działów, należy skupić się na opracowaniu polityki różnorodności i integracji, która jest atrakcyjna, ale przede wszystkim sprawiedliwa. Ważne jest wyraźne podkreślenie, że oferowane benefity są dostępne dla wszystkich. Z kolei świadczenia specyficzne dla danego zespołu powinny być oferowane sprawiedliwie, zarówno pod względem ilości, jak i wartości. ### Wyzwanie z obszaru percepcji: długi okres działalności, który przekłada się na ryzyko wizerunku przestarzałego pracodawcy Firmy, które istnieją na rynku wiele lat, mogą “grać” tym faktem wizerunkowo, by przyciągać talenty. Ale istnieje też druga strona medalu - ów długi staż może wpływać na postrzeganie firmy jako skostniałego tworu o rozbudowanej biurokracji, w którym zmiany zachodzą zdecydowanie za wolno. Z tego powodu “giganci” branżowi nie zawsze stanowią w oczach młodych talentów wymarzonego miejsca pracy. ### Jak działać? Firmę z wieloletnim stażem wyróżnia coś, co mogą zaoferować tylko nieliczni: stabilność (tak, wbrew pozorom talenty tego szukają!) połączoną z możliwościami rozwoju i dostępem do innowacji (jeśli profil działalności firmy je zakłada). Pokazanie się od nowoczesnej strony jest jak najbardziej możliwe! W większości przypadków będzie to wymagało odświeżenia brandingu i dostosowania się do cyfrowego świata, w którym młodzi odbiorcy są zanurzeni. Ale tak – można to zrobić w atrakcyjny i przyciągający uwagę sposób. ### Wyzwanie powiązane z biurokracją: powolne procesy, brak motywacji u talentów Z biegiem lat korporacje wdrażają procedury i polityki, które, choć mogą być wysoce funkcjonalne, jednocześnie spowalniają działania; bywają monotonne i powtarzalne, a w konsekwencji – mało atrakcyjne dla talentów. ### Jak działać? Warto zadać sobie pytanie, czy ustalone procesy rzeczywiście spełniają swoją rolę. Jeśli tak, kluczowa będzie klarowna komunikacja dotycząca zasad panujących w firmie, aby uniknąć różnych niedomówień. Talenty muszą wiedzieć, czego należy przestrzegać, a w jakich obszarach mają możliwość zgłaszania sugestii. Wiele osób lubi jasne procedury; z kolei firma nie powinna być postawiona w sytuacji, w której wymaga się od niej zmiany swoich procesów. Chodzi o to, aby przyciągnąć właściwy talent: taki, który jest pozytywnie zmotywowany przez kulturę firmy i jej działania. ### Atrakcyjne aspekty firmy z długim stażem Warto wiedzieć, że komunikacja z talentami w firmie o długiej tradycji to nie tylko wyzwania – jest też wiele pozytywnych aspektów, na których można bazować, by stać się bardziej angażującym pracodawcą! 1. Firmy z długim stażem mają wpisane w swoje DNA działania CSR-owe, i jest to coś, co talenty uwielbiają! Te profile cieszą się z możliwości uczestniczenia w projektach, które nadają ich pracy głębszy sens. 1. Dzięki rozbudowanym strukturom, duże firmy oferują możliwości awansu poziomego/pionowego. Choć nie wszyscy mają skonkretyzowane plany zawodowe, te możliwości są idealne dla ludzi, którzy potrafią pielęgnować swoją wewnętrzną motywację. 1. Tego typu korporacje to doskonałe miejsca dla młodszych profili. Praca w gronie bardziej doświadczonych kolegów i koleżanek daje im cenną możliwość nauki nowych rzeczy. Pozycjonowanie firmy jako atrakcyjnego pracodawcy oznacza promowanie jej mocnych stron, istotnych z punktu widzenia talentów, w sposób szczery i spójny. Wydaje się to proste, ale w praktyce wymaga dogłębnego zrozumienia zarówno oferty firmy jako pracodawcy, potrzeb talentów, jak i działań konkurencji rekrutacyjnej. Jesteś częścią działu HR/komunikacji/marketingu w firmie o 50, 100-letniej czy nawet starszej historii? Chętnie wesprzemy Cię w Twojej strategii przyciągania i zatrzymywania talentów. Słowem: porozmawiajmy o employer brandingu! Powiązane posty [Czytaj więcej](/pl/blog/haters-gonna-hate/) #### [Haters gonna hate](/pl/blog/haters-gonna-hate/) [Przyciąganie talentów do firmy to delikatny proces, w którym wpisy na portalach opinii o pracodawcy mogą mocno przeszkadzać. Jak się mierzyć z tym zjawiskiem?](/pl/blog/haters-gonna-hate/) [Marta Pelska\ 20 mar 2023](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Czym zajmuje się Strateg Kreatywny i jak nim zostać? > Na pewno nie na samym początku kariery. Zawód stratega łączy w sobie wiele umiejętności — zarówno twardych, jak i miękkich. Nie liczy się tylko podejście analityczne, wieloletnie i kompleksowe ... 16 paź 2018\ Tina Toutounchi **Na pewno nie na samym początku kariery. Zawód stratega łączy w sobie wiele umiejętności — zarówno twardych, jak i miękkich. Nie liczy się tylko podejście analityczne, wieloletnie i kompleksowe doświadczenie marketingowe oraz świetna znajomość rynku i konkurencji. To także umiejętność pracy z zespołem, klientem oraz zręczność tworzenia koncepcji kreatywnych i myślenia out of the box.** Żadne studia nie przygotują Cię do roli stratega kreatywnego. Swoją karierę rozpocząć możesz także na różnych stanowiskach, a wraz z rosnącym doświadczeniem, ukierunkowywać swoją ścieżkę na tory strategii kreatywnej. Czym w takim razie na co dzień zajmuje się strateg? Wytyczaniem kierunku rozwoju dla marki, opracowywaniem jej komunikacji i projektowaniem pozycjonowania. Zna świetnie brand, jego otoczenie oraz konsumenta, do którego chce dotrzeć. Kreuje koncepcje oraz kreatywne idee, poparte wieloma analizami oraz argumentami, które jeszcze przed realizacją musi obronić podczas wielu dyskusji przeprowadzonych z zespołem, zarządem czy klientem. Koncentruje się na potrzebach konsumentów, mając w tym samym czasie na uwadze cele biznesowe. **Jak w takim razie mogę zostać Strategiem Kreatywnym na początku swojej kariery czy podczas pojedynczego projektu, jakim jest np. konkurs JustBrief?** Na powyższe pytania odpowiedzi udziela **Adam Borczyński, Head of Creative** agencji digitalowej Performante. **Co muszę wiedzieć na początku?** Nie możesz niczego zakładać. Stratedzy dzielą się na tych, którzy sami stawiają tezę i nią podążają i na takich, którzy stawiają tezę i chcą ją obronić danymi, liczbami, badaniami. Przykład? Dane pokazują, że obecnie jedynym rosnącym zagrożeniem na polskich drogach są… szybkie samochody na autostradach, które powodują więcej wypadków. Czy pomyślelibyście, że może być ich więcej niż potrąceń na pasach? To dane, dostęp do nich i analiza (czasami psychologiczna) świadczy o predyspozycji do tego zawodu. **Od czego powinienem zacząć?** Od “reverse engineering” strategii, które są dostępne w sieci, czyli od przejrzenia zgłoszeń na konkursach kreatywnych, case’ów, dokumentacji strategii w kampaniach marketingowych i próbować dotrzeć do tego skąd się wziął pomysł, mediaplan i egzekucja.\ Świetnym źródłem tego typu danych jest amerykański konkurs dla strategów — Jay Chiat Awards. **Jak moja praca wpływa na przebieg projektu?** Jest kluczowa, fundamentalna. Bez strategii pracujemy tylko nad ciekawymi lub śmiesznymi taktykami. Same taktyki, bez strategii, nie mają sensu biznesowego. Ludzie często mylą strategię z taktyką… **Gdzie znajdę dane?** Niestety to największa bolączka tego zawodu. Najlepsze dane są niebotycznie drogie. Żeby uzyskać do nich dostęp zazwyczaj trzeba pracować w agencji, domu mediowym lub po prostu słono płacić za dostęp.\ Pocieszające jest to, że coraz więcej agregatów danych dzieli się nimi w formie trial’a lub np. wersji studenckiej. Wart polecenia jest eMarketer, który w zjadliwej formie prezentuje różne raporty z całego świata.\ Poza tym, szukaj darmowych, ważnych raportów, które prezentują stan rynku lub segmentu np. Forrester, Gartner, Nielsen, ZenithOptimedia czy raporty firm konsultingowych.\ Nie zapominajcie o danych statystycznych! Bank Światowy, OECD, GUS, Census w USA, UE dostarczają bardzo rzetelnych danych z całego świata. **Co będzie największym wyzwaniem na tym stanowisku?** Dostęp do dobrych, rzetelnych danych i umiejętność wykrywania “fake data”.\ Fake data to dla mnie np. raport o kobietach w biznesie, który został przeprowadzony na próbce 20 kobiet metodą CAWI (ankieta internetowa). Zawsze zaczynaj od sprawdzenia metodologii i próbki nawet najlepiej wyglądającego raportu — część z nich to po prostu PR. **Biorąc udział w konkursie JustBrief organizowanym przez agencję Performante, masz szansę wypróbowania swoich sił w roli stratega! Zgłoś się do konkursu i stwórz z nami swoją pierwszą kampanię dla realnego klienta, firmy Uber Eats!** **Wypełnij formularz na** [**www.justbrief.pl**](http://www.justbrief.pl/) **i weź udział w konkursie.** Powiązane posty [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) #### [Dobre doświadczenia pracownika zaczynają się od przyjaznego onboarding’u](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Przy implementowaniu zmian w różnych procedurach HR niezmiernie ważne jest zbieranie i analiza danych ...](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Tina Toutounchi\ 5 maj 2021](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) #### [Marketing w employer brandingu: poradnik HR- owca](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ...](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Tina Toutounchi\ 28 cze 2019](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) #### [Rekrutacja doświadczonych talentów: analiza kampanii](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Dobre doświadczenia pracownika zaczynają się od przyjaznego onboarding’u > Przy implementowaniu zmian w różnych procedurach HR niezmiernie ważne jest zbieranie i analiza danych ... 5 maj 2021\ Tina Toutounchi Przy implementowaniu zmian w różnych procedurach HR niezmiernie ważne jest zbieranie i analiza danych. Ten artykuł nie będzie powtórzeniem teorii, którą już znasz. To raczej przedstawienie dobrych praktyk, które są bardzo pozytywnie odbierane przez naszych pracowników. **Zacznijmy od początku: gdzie jesteśmy teraz i gdzie chcemy być?** Plany dotyczące usprawnienia procesu onboardingu nie powinny opierać się na naszych przeczuciach czy preferencjach. Pracując w dziale HR, postrzegamy pewne aspekty związane z funkcjonowaniem firmy w zupełnie inny sposób niż nasi koledzy z innych działów, a tym bardziej nowi pracownicy… i to nic złego! W szerszej perspektywie może nas wesprzeć obecny zespół — nasi koledzy, którzy właśnie zakończyli okres próbny mogą mieć naprawdę wiele do powiedzenia. Niektórzy z nich pamiętają jeszcze swój pierwszy dzień w Twojej organizacji i to, co im się się podobało, a co nie. Czy możesz się dowiedzieć, z kim mieli okazję się spotkać? Co i w jaki sposób wpłynęło na ich samopoczucie? Jeśli mieliby przedstawić firmę nowej osobie, co chcieliby wdrożyć? Gdyby musieli jeszcze raz przejść przez proces onboardingu, z kim chcieliby się spotkać, z kim porozmawiać? Co jeszcze warto wiedzieć, a co nie zostało powiedziane? Czego jeszcze nie wiedzą, mimo że pracują w firmie już jakiś czas? **Dysponując tymi danymi, wyciągnij odpowiednie wnioski.** - Twoi nowi pracownicy chcieli poznać swój zespół w pierwszym dniu pracy? Na przyszłość zorganizuj “pierwszy lunch”. Sam fakt przebywania dzień w dzień w jednej przestrzeni z innymi współpracownikami niekoniecznie wpływa na lepsze poznanie się. Jeśli członkowie zespołu nie zostaną uprzedzeni o możliwości przywitania nowej osoby, może się okazać, że mają zaplanowane spotkania na cały dzień i nie znajdą czasu dla nowego kolegi czy koleżanki. To może być naprawdę nieprzyjemne dla kogoś, kto jeszcze dzień wcześniej cieszył się z dołączenia do firmy i z perspektywy poznania nowych ludzi. - Nowi pracownicy nie do końca pamiętają, komu i co mają raportować? Przygotuj odpowiednie narzędzia i zwizualizuj strukturę firmy, na przykład w formie mapy. Zaznacz na niej osoby, z którymi będą na co dzień współpracować, a także ich najważniejsze zadania i umiejętności. Uzbrojeni w taką wiedzę o zespole, nowi pracownicy będą szybciej i efektywniej wypełniać swoje obowiązki już w pierwszych miesiącach zatrudnienia. - Nowi pracownicy chcieliby się dowiedzieć o roli innych działów i o tym, jaki mają wpływ na ich codzienną pracę? Przygotuj ulotkę informacyjną i zaproś menedżerów na pierwsze spotkanie onboardingowe. Mogą krótko zaprezentować swój dział i projekty. W ten sposób nowe osoby szybko zapamiętają kluczowe osoby w firmie, a także zrozumieją swoją rolę w całej organizacji. - Czy przed pierwszym dniem w nowej pracy Twoi pracownicy odczuwali stres? Zaproś ich do biura w miły sposób, niech poczują ekscytację tą zmianą! **Jakie wnioski wyciągnęliśmy i jak usprawniliśmy nasz proces onboardingu?** Stworzyliśmy obszerną Księgę Powitalną zawierającą: - historię firmy i całe tło jej działalności, - strukturę firmy wraz ze zdjęciami pracowników, - wprowadzenie do kultury naszej firmy: wartości, procedury, stałe aktywności i benefity, - podstawowe informacje dla obcokrajowców, którzy przyjechali do naszego kraju, aby pracować w naszym biurze (nasza siedziba mieści się w Warszawie, w Polsce). 2. Starannie zdefiniowaliśmy zadania dla wszystkich osób zaangażowanych w proces onboardingu, dzięki czemu każda osoba jest dobrze przygotowana do swojej roli. Kim jest buddy? Buddy to kolega z pracy, który służy radą i pomocą w temacie codziennych obowiązków, procedur i aktywności. To „pierwsza instancja” dla nowych pracowników w przypadku jakichkolwiek pytań czy wątpliwości. 3. Procesowi onboardingu nadaliśmy logiczną sekwencję i listę kontrolną: - przygotowanie formalne i administracyjne przed pierwszym dniem onboardingu: założenie kont e-mail, przygotowanie wszystkich dokumentów i sprzętu, instalacja najważniejszych programów, przygotowanie ładnego Welcome Box’a z gadżetami firmowymi, * wysłanie kolorowego zaproszenia online na pierwszy dzień procesu onboardingu, - rezerwacja w kalendarzu u wszystkich najważniejszych dla nowej osoby współpracowników, w szczególności u kierownika i buddy’ego. Dzięki temu na pewno będą mieli czas dla nowego współpracownika, - wprowadzenie tzw. “pierwszego lunchu” z rekruterem i buddy’m. Trzeba się poznać i trochę zrelaksować w tak intensywnym dniu! - spotkanie orientacyjne — wprowadzenie przez dział HR, pokazanie wszystkich systemów wewnętrznych, zaprezentowanie księgi powitalnej, naszego biura i innych zespołów (nie jesteśmy dużą organizacją, więc możemy sobie na to pozwolić), zapoznanie z kulturą firmy i zasadami codziennego funkcjonowania, - przedstawienie nowego pracownika całemu zespołowi poprzez nasz intranet. Publikujemy krótką notkę “o mnie” przygotowaną przez nowego kolegę/koleżankę, dzięki czemu nasi pracownicy od samego początku mają tematy do rozmów :) 4. Do stałych działań nakierowanych na komunikację wewnętrzną w firmie wprowadziliśmy tzw. “Drugie piątki miesiąca”, kiedy to oprócz spotkania w biurowej kuchni i omówienia wyników naszych działań w ostatnim miesiącu, zarówno nowi jak i obecni pracownicy mają okazję zintegrować się podczas nieformalnej części tego wydarzenia. 4. Kontynuowaliśmy zbieranie danych. Dzięki onboardingowi kilku osób w tym samym dniu, po miesiącu mogliśmy przeprowadzić anonimowe ankiety, które pozwoliły nam dopasować proces onboardingu do nowych pracowników, a także wprowadzić korekty tam, gdzie było to konieczne. Oto kilka autentycznych sugestii i komentarzy od naszych pracowników: “Dzięki temu, że Drugi Piątek Miesiąca odbył się dwa dni po naszym onboardingu, mieliśmy okazję porozmawiać z kolegami z innych działów. Gdyby nie to, poznanie wszystkich ludzi zajęłoby mi o wiele więcej czasu. “ “Bardzo doceniam drobne rzeczy, takie jak pizza na lunch, wspólne posiłki, piątkowe śniadania. To są małe rzeczy, które dają duże wsparcie”. “Myślę, że przydałoby się poznać ludzi z innych działów, aby lepiej zrozumieć ich zadania, pracę i projekty”. Onboarding to nie tylko pierwszy dzień w pracy. Ten ostatni prędzej czy później minie, a integracja nowego pracownika z kulturą firmy i własnymi obowiązkami to złożony proces, a nie pojedyncze wydarzenie. Dlatego bardzo ważne jest, aby zaplanować go z wyprzedzeniem. Nie chcielibyśmy, aby nowy pracownik „zagubił się” w naszej firmie, nudził się z powodu braku zadań lub nie miał możliwości poznania członków zespołu i projektów, które aktualnie prowadzi. Warto zaznaczyć, że prawidłowo przeprowadzony proces onboardingu to korzyść nie tylko dla pracownika, ale również dla firmy. Pierwsze tygodnie pracy decydują o tym, czy nowy pracownik odniesie sukces w organizacji i mają znaczący wpływ na jego efektywność. Sprawny onboarding to szybkie wdrożenie, większe doświadczenie pracowników i lepsze wyniki osiągane znacznie szybciej niż bez onboardingu — przekłada się na wymierne efekty dla pracodawcy. Jest to więc inwestycja (cały proces wymaga czasu i energii wielu jednostek), która bardzo szybko się zwraca, głównie poprzez zmniejszenie rotacji i zwiększenie efektywności pracownika, a dodatkowo podnosi poziom jego satysfakcji i wpływa na opinie o firmie wyrażane przez niego poza pracą. Warto więc monitorować wrażenia nowych współpracowników — mają świeże spojrzenie na organizację, są świetnym źródłem nowych rozwiązań i na pewno będą wdzięczni za to, że ich zdanie liczy się od samego początku! Powiązane posty [Czytaj więcej](/pl/blog/co-znaczy-elastycznosc-w-pracy/) #### [Co znaczy elastyczność w pracy?](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Moja krótka historia pracy zdalnej za granicą 💚 Każdy z nas chciałby pracować dla firmy, która oferuje elastyczność, prawda? Pracodawcy doskonale wiedzą o tym, że swoją kulturę organizacyjną powinni ...](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Tina Toutounchi\ 14 lip 2021](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Czytaj więcej](/pl/blog/co-znaczy-elastycznosc-w-pracy/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) #### [Marketing w employer brandingu: poradnik HR- owca](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ...](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Tina Toutounchi\ 28 cze 2019](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) #### [Rekrutacja doświadczonych talentów: analiza kampanii](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Dobry mentor ważniejszy niż wykształcenie? Jak rozpocząć karierę w branży kreatywnej > Pracując w agencji reklamowej lub dziale marketingu, szybko można dojść do wniosku, że wykształcenie kierunkowe ma niewielkie ... 20 lis 2018\ Performante **Pracując w agencji reklamowej lub dziale marketingu, szybko można dojść do wniosku, że wykształcenie kierunkowe ma niewielkie znaczenie. Biurko w biurko pracują absolwenci politechniki i kierunków humanistycznych. Na równorzędnych stanowiskach można znaleźć osoby po fizyce i filozofii. Branża kreatywna przyciąga niespokojne umysły. Kierunek studiów rzadko ma znaczenie.** Jak więc rozpocząć pracę w agencji reklamowej czy dziale marketingu? Najprościej wysłać CV. I co potem? Z raportu „Co nie styka z młodymi w branży kreatywnej?”, opublikowanego przez Stowarzyszenie Komunikacji Marketingowej SAR wynika, że młodzi pracownicy agencji reklamowych najbardziej cenią sobie możliwość rozwoju osobistego, jaką daje praca w dynamicznym środowisku. Co ciekawe, 19% ankietowanych wskazało, że zaletą pracy w branży jest wsparcie mentorskie, czyli możliwość rozwijania umiejętności pod okiem bardziej doświadczonego pracownika. Dobry mentor może okazać się dużo ważniejszy dla kierunku i rozwoju kariery w branży marketingowej niż kolejne studia podyplomowe. Zaangażowany pracownik z długoletnim doświadczeniem jest w stanie nie tylko w krótkim czasie przekazać wiedzę merytoryczną i narzędziową, ale również pomóc w ocenie zdolności oraz doborze najbardziej efektywnej ścieżki rozwoju młodszego pracownika. Jak układ mentor-uczeń wygląda na polskim rynku reklamy? Czy warto brać pod uwagę opinie starszych kolegów? Czy lepiej zdać się na własną intuicję? O najlepsze i najgorsze rady otrzymane na początku drogi zawodowej od ich mentorów zapytaliśmy przedstawicieli agencji Performante oraz firmy Uber Eats. Relacja mentor-uczeń nie jest popularnym modelem działania na polskim rynku pracy, nie tylko tym reklamowym. Typowym zjawiskiem jest natomiast zależność manager-podległy, w której przestrzeń na mentoring jest zazwyczaj dość ograniczona, ponieważ pracownicy skupiają się przede wszystkim na realizowaniu celów biznesowych, a „people development” regularnie spychany jest w wyniku braku czasu na dalszy plan. Poziom mentoringu zależy w organizacji przede wszystkim od wewnętrznej kultury firmy oraz jej skupienia na rozwoju pracowników. > W naszej firmie mentoring jest nieodłączną częścią indywidualnej pracy z podległymi pracownikami. Wierzymy, że poprzez rozwój naszego personelu i usuwanie barier, które utrudniają im wykonywanie zadań, managerowie są w stanie budować efektywne zespoły, składające się ze zmotywowanych i samodzielnych pracowników _— komentuje Krzysztof Radoszewski, Dyrektor Generalny Uber Eats w Polsce._ W trakcie swojej kariery miałem możliwość współpracy z kilkoma (nieformalnymi) mentorami. W każdym przypadku relacja powstawała stopniowo, a głównym motorem napędowym była moja ciekawość do poznania punktu widzenia bardziej doświadczonych managerów. Każda rozmowa ukazywała mi inną, wcześniej niedostrzeganą perspektywę rozwiązania danego problemu. Na koniec dnia staram się podejmować decyzje samodzielnie, natomiast finalne rozwiązanie często jest ‘hybrydą’ pomiędzy zebranymi poradami a własnym instynktem. Gorąco zachęcam wszystkich do otwartych rozmów, ‘burz mózgów’ z pracownikami z różnych środowisk, branż, którzy mają zróżnicowany poziom doświadczenia. Każda z nich zaowocuje innym spojrzeniem, które może akurat pomóc w rozwiązaniu problemu. Należy jednak pamiętać, że finalna decyzja i idąca za nią odpowiedzialność pozostaje po naszej stronie. Konkurs edukacyjny JustBrief jest świetnym przykładem na to, że potrzeba wspierania mniej doświadczonych pracowników jest coraz częściej dostrzegana przez polskie firmy _— dodaje Krzysztof Radoszewski._ > > W świecie marketingu i reklamy mentorzy to praktycznie jedyna słuszna droga do uzyskania wiedzy. Na samym początku wszystko wydaje się dość banalne, ale szybko okazuje się, że jest piekielnie trudne. Nie tylko dlatego, że „już wszystko było”, ale głównie dlatego, że sama podstawa marketingu nie zmieniła się nigdy — na samym końcu jest człowiek, często nazywany konsumentem, który ma podjąć jakąś decyzję. Tak więc dowiadujemy się, że marketing to nie tylko śmieszne spoty czy obrazki sponsorowane, ale wywołanie konkretnej (re)akcji. Dla kreatywnych mentorami powinni być Dyrektorzy Kreatywni, ale na mojej drodze większość z nich po prostu nie miała czasu na coś więcej niż jedno zdanie feedbacku. Często słyszałem, że mam się sam tego nauczyć. Mentorami więc stały się koleżanki i koledzy pracujący „na moim piętrze”. Od nich nauczyłem się poziomu, na którym powinienem pracować. Oni też pomogli mi w pierwszym kręceniu spotu telewizyjnego, podejścia do internetu i robienia rzeczy niestandardowych. W moim przypadku mentorem stał się też zapał, żeby oglądać z bliska absolutnie wszystko, co dzieje się za oceanem. Pomogło. Najlepsza rada, jaką otrzymałem od mentora: zapisuj wszystkie pomysły na papierze i patrz na nie. Najgorsza rada: nie musicie się lubić, żeby ze sobą pracować _— Adam Borczyński, Head of Creative w Performante._ Z raportu See\&Say „Co nie styka z młodymi w branży kreatywnej?” jasno wynika, że przedstawiciele wchodzącego właśnie na rynek kreatywny pokolenia cenią sobie relacje partnerskie. Aż 81% pytanych stwierdziło, że jest to dla nich istotna kwestia. Z raportu wynika również, że młodzi adepci marketingu i reklamy szczególną uwagę zwracają na możliwość ciągłego rozwoju i stałego kontaktu z doświadczonymi ekspertami. Idea mentoringu, opartego o relację mistrz-uczeń, oparta o wzajemny szacunek i zaufanie, wydaje się więc być świetnym rozwiązaniem problemów branży kreatywnej, która boryka się z coraz większymi problemami rekrutacyjnymi i wysoką rotacją pracowników. Odpowiedzią na zaistniałą na rynku sytuację jest konkurs edukacyjny JustBrief skierowany do studentów i absolwentów, którzy chcą swoją karierę zawodową związać z branżą marketingu i reklamy. Zespoły uczestniczące w konkursie pracują w 5-osobowych zespołach nad briefem klienckim. W tym roku zadanie jest związane z wyzwaniami marketingowymi firmy Uber Eats. Na etapie zgłoszenia do konkursu uczestnicy mogą wskazać preferowaną rolę, ale zespoły, w których pracują, są określone przez organizatorów. Rolę mentorów pełnią pracownicy agencji Performante. Zwycięski zespół, oprócz bezcennego doświadczenia, otrzyma 10 000 PLN, a wszyscy uczestnicy konkursu będą mogli odbyć staż w Performante, Uber Eats oraz u wybranych partnerów konkursu. Przygotowane przez studentów koncepty zostaną zaprezentowane podczas finału konkursu, który obędzie się 7 grudnia w warszawskiej siedzibie agencji Performante (Hala Koszyki). **Więcej informacji o konkursie znajduje się na stronie:** [**www.justbrief.pl**](http://www.justbrief.pl/)**.** Powiązane posty [Czytaj więcej](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) #### [Studenci z Wrocławia zwyciężają w konkursie Performante i mytaxi](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Znane są już wyniki konkursu JustBrief zorganizowanego przez agencję Performante, przy współpracy z mytaxi, kierowanego do początkujących marketingowców. ...](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Performante\ 12 gru 2017](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Czytaj więcej](/pl/blog/studenci-z-wroclawia-zwyciezaja-w-konkursie-performante-i-mytaxi/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante > Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków? 16 lis 2023\ Stanisław Kazior ## Uwolnij potencjał marki pracodawcy W dzisiejszym korporacyjnym świecie, poszukiwanie talentów ewoluowało w skomplikowane I wysoce konkurencyjne przedsięwzięcie. W tej walce o najlepszych pracowników, firmy muszą nie tylko przyciągać, ale także zatrzymywać najlepsze talenty. Jednocześnie wszelkie inwestycje są teraz poddawane dokładnej analizie z powodu globalnych wyzwań gospodarczych I cięć kosztów. Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków? Wychodząc naprzeciw temu wyzwaniu, agencja digitalowa Performante wprowadziła systemowe i mierzalne podejście do budowania marki pracodawcy: EB Radar. To nowe narzędzie, które dzięki holistycznej perspektywie pozwala precyzyjnie określić obecną sytuację marki pracodawcy, a przede wszystkim podejmować dobre strategiczne decyzje w oparciu o pełny obraz sytuacji. Ale EB Radar to dużo więcej. ## Perspektywa 360 stopni Budowanie marki pracodawcy (Employer Branding) przeszło transformację. Z obszaru obowiązków HR stało się kluczowym elementem tożsamości organizacji. To już nie tylko chwytliwe slogany i rekomendacje pracowników. Chodzi o stworzenie spójnego, autentycznego wizerunku pracodawcy, który rezonuje zarówno z obecnymi, jak i przyszłymi pracownikami. EB Radar podchodzi do tego wyzwania w sposób holistyczny. Oferuje dogłębną analizę wszystkich aspektów związanych z budowaniem marki pracodawcy w i wokół organizacji, analizując ją zarówno z perspektywy wewnętrznej, jak i zewnętrznej. Ta kompleksowa ocena stanowi fundamentalny krok w opracowywaniu wiarygodnej i skutecznej strategii employer brandingowej. ## Ludzie w centrum uwagi EB Radar analizuje różne parametry, w tym kulturę firmy, satysfakcję pracowników, doświadczenie kandydatów czy renomę organizacji. Ale co jest kluczowe, większość badań odbywa się przy udziale pracowników. Wiarygodny i autentyczny employer branding opiera się na informacjach od ludzi pracujących w organizacji. Nikt inny nie zna środowiska firmy lepiej niż jej pracownicy. Aby stworzyć autentyczną propozycję wartości pracodawcy (EVP), poprawić doświadczenie i zaangażowanie pracowników, podejmować działania tam, gdzie są naprawdę potrzebne, trzeba wiedzieć, co naprawdę myślą i czują pracownicy. ## Przejrzysta prezentacja danych W dzisiejszym szybkim tempie korporacyjnego otoczenia efektywna komunikacja danych jest kluczowa dla podejmowania świadomych decyzji. EB Radar nie tylko dostarcza cennych wskazówek, ale prezentuje je również w czytelnej formie wizualnej. To graficzne podejście okazuje się bezcenne podczas angażowania różnych interesariuszy, szczególnie specjalistów HR i kierownictwa. Wizualnie przekonująca forma wykresu radarowego ułatwia jednolite rozumienie wyników, co pozwala decydentom identyfikację mocnych stron i tych, które wymagają działań. ## Kontekst jest ważny Ale EB Radar to nie tylko dane. Wyniki analizy odnoszone są do kontekstu całej organizacji. To pozwala na zinterpretowanie wyników w świetle ogólnej strategii, celów, kultury czy branży firmy. Oprócz wizualnej prezentacji wyników, EB Radar to także obszerny raport z opisem analizy oraz jej wyników. Służy to jako punkt wyjścia do kształtowania strategii i taktyk. Pomaga także ustalić właściwe priorytety, łącząc punkty z różnych perspektyw, grup i poziomów organizacji. EB Radar to gwarancja, że proponowane działania są precyzyjne, poparte danymi I doskonale współgrają z celami I zasobami organizacji. ## Wszechstronne narzędzie Wiedząc, że budowanie marki pracodawcy to wspólny wysiłek, Performante zaprojektowało EB Radar tak, aby służyło szerokiemu gronu profesjonalistów. 1. Menedżerowie i specjaliści ds. budowania marki pracodawcy, odpowiedzialni za opracowywanie i realizację strategii employer brandingowej, mogą skorzystać z EB Radara do udoskonalenia swojego podejścia, zidentyfikowania luk i prowadzenia kampanii opartych na danych. 1. Zespoły People\&Culture mogą użyć EB Radara do zsynchronizowania sposobów rekrutacji i zarządzania talentami. 1. Specjaliści ds. Pozyskiwania talentów zaangażowani w rekrutację najlepszych pracowników mogą skorzystać z wskazówek EB Radara do przyciągania kandydatów, używając go jako wytycznej w kampaniach wizerunkowo-rekrutacyjnych. 1. Przejrzyste raporty mogą dostarczyć kierownictwu pełnego przeglądu stanu marki pracodawcy w organizacji, pomagając im podejmować świadome decyzje dotyczące alokacji zasobów i kierunku strategicznego. ## Którędy dalej? W świecie, gdzie nie tylko pozyskiwanie, ale również zatrzymywanie talentów stanowi przewagę konkurencyjną, EB Radar od Performante staje się narzędziem umożliwiającym organizacjom podejmowanie świadomych, strategicznych decyzji dotyczących wysiłków w zakresie budowania marki pracodawcy. Aby w pełni wykorzystać potencjał EB Radara, warto wziąć pod uwagę następujące kroki: 1. **Kontakt z Performante**: Skontaktuj się z Performante, aby dowiedzieć się, jak EB Radar może zostać dostosowany do potrzeb i celów Twojej organizacji. 1. **Wdrożenie zaleceń**: Zastosuj się do wskazówek i zaleceń dostarczonych przez EB Radar. Może to obejmować pracę nad konkretnymi obszarami kultury firmy, ulepszanie pewnych elementów doświadczenia kandydata lub pracownika lub optymalizowanie komunikacji zewnętrznej. 1. **Stała obserwacja**: Budowanie marki pracodawcy to ciągły wysiłek. Firmy muszą monitorować skuteczność swoich strategii, dostosowywać się do zmieniających się okoliczności i utrzymywać konkurencyjną przewagę na rynku talentów. Podsumowując, EB Radar od Performante został stworzony, aby uprościć i uporządkować holistyczne podejście do budowania marki pracodawcy. Oferując perspektywę 360 stopni, rekomendacje oparte na danych i kontekście, a także czytelną wizualizację wyników, wyposaża firmy w narzędzia niezbędne do sprostania wyzwaniom, jakie stoją przed organizacjami. Bez względu na to, czy jesteś doświadczonym profesjonalistą HR, czy członkiem zespołu kierowniczego, EB Radar jest Twoim kompasem do skutecznego nawigowania w złożoności marki pracodawcy. Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding — fanaberia czy konieczność w nowych czasach? > Ten magiczny Employer Branding — pozwala firmom na przyciąganie talentów, zmniejszanie kosztów zatrudnienia, zwiększanie widzialności... 13 lip 2022\ Monika Siara-Bramora **Ten magiczny Employer Branding — pozwala firmom na przyciąganie talentów, zmniejszanie kosztów zatrudnienia, zwiększanie widzialności organizacji na rynku pracy oraz bardziej jakościowe rekrutacje, a to przecież nie wszystko. Czy naprawdę tak jest?** W końcu liczby nie kłamią, a statystyki w tym temacie mówią nam wiele. Dlaczego warto inwestować w działania Employer Brandingowe i czy są one niezbędne na rynku pracy, który ciągle rośnie? **Fakt pierwszy — liczby nie kłamią** Zacznijmy od tego, czego podważyć nie można — mowa o statystykach. Obecnie 72% liderów rekrutacji na całym świecie zgadza się z tym, że marka pracodawcy ma znaczący wpływ na zatrudnianie, a tym bardziej na sukces organizacji ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Dlaczego? Organizacje, znajdujące się w fazie wzrostu muszą pozyskiwać nowych, ambitnych pracowników, aby umiejętnie rozkładać liczbę rosnących zadań i obowiązków, podbijać kolejne rynki, zdobywać nowych klientów i co najważniejsze — wywiązywać się z już posiadanych zobowiązań. Umiejętnie dopasowana strategia Employer Branding pozwala na redukcję kosztów zatrudnienia o 50% ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)), zwiększenie liczby dopasowanych aplikacji o 50%, oraz 1–2 razy szybszy czas zatrudnienia ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Nie zapominajmy o pracownikach, których już mamy — to dzięki nim organizacje mogą odczuwać stabilność w przekazywaniu wiedzy, kontynuacji projektów. Employer Branding pozwala nam zmniejszyć rotacje pracowników nawet o 28%. To dużo, prawda? Szczególnie biorąc pod uwagę fakt, że rynek pracy zmaga się z „trendem” Great Resignation — ponad 40% pracowników jest otwartych na zmianę pracy ([source)](https://www.cnbc.com/2022/03/22/great-resignation-continues-as-44percent-of-workers-seek-a-new-job.html). Przy jednoczesnym trendzie polegającym na zwiększaniu liczby pracowników w organizacjach, może to prowadzić do momentu, kiedy wykfalifikowanych pracowników będzie mniej niż miejsc pracy. **Fakt drugi — rosnący rynek pracy = większa konkurencja rekrutacyjna** Rozwój to siła napędowa rynku pracy. Dotyczy on nie tylko organizacji, które podążając za celami biznesowymi, rozwijają swoje struktury, zwiększają zakres działań i podbijają kolejne rynki. Rozwój bezpośrednio dotyczy top talentów, których aspiracje są coraz większe, podobnie jak chęć zdobywania nowych umiejętności gwarantujących im ugruntowaną pozycję w tak szybko zmieniającym się świecie, oraz poczucie zawodowego spełnienia, niekoniecznie poprzedzonego długotrwałym budowaniem ścieżki zawodowej. Aktualny rynek pracy pozwala chcieć i osiągać nam wszystko szybciej i więcej. Konkurencja rekrutacyjna w dzisiejszym świecie połączonym nie tylko za pomocą dróg i mostów, ale również internetowych komunikatorów jest globalna. Doświadczenie COVID-19 zdecydowanie otworzyło rynek pracy, pozwalając nam na zdalne wykonywanie obowiązków z często dowolnych miejsc na świecie. To właśnie globalność konkurencji rekrutacyjnej sprawia, że współcześni rekruterzy przypominają marketerów sprzedających top talentom ofertę nowego miejsca pracy. W końcu już od dawna nie mówimy po prostu o rekrutacji, ale o marketingu rekrutacyjnym, do którego narzędzia dostarczył nam sam… marketing! Każdy doświadczony marketingowiec wie, że do udanej sprzedaży potrzebny jest świetny produkt lub usługa, tak samo wygląda to w rekrutacji, ale produkt musimy wymienić na połączenie oferty pracodawcy z unikalnymi wartościami, benefitami oraz EVP marki. **Fakt trzeci — satysfakcja i prawda** Podstawą umiejętnego projektowania strategii Employer Branding jest prawda — korzystamy z danych, które nie kłamią. Organizacje budujące swoje EVP czy wartości na wymyślonych stwierdzeniach i utartych sloganach nie stworzą długotrwałego i wartościowego związku z pracownikiem. A za obietnice bez pokrycia płaci się przecież kary — takie sytuacje mogą skutkować rezygnacją pracowników lub wynagrodzeniem przewyższającym rynkowe standardy, które zatrzyma pracownika w organizacji. 52% kandydatów chce dowiedzieć się więcej o pracodawcy — najpierw szukają informacji na stronach internetowych firmy a później w social mediach organizacji ([source](https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/ultimate-list-of-employer-brand-stats.pdf)). Jak przekazywać kandydatom wartościowe informacje? Osoby szukające pracy ufają pracownikom potencjalnych organizacji aż 3 razy bardziej niż firmie samej w sobie, jeśli chodzi o dostarczanie wiarygodnych informacji na temat pracy w organizacji. Budowanie wizerunku marki pracodawcy nie jest czymś, co wydarza się w ciągu kilku dni. To długotrwały proces składający się z badań, statystyk, analiz i nieustannego dbania o satysfakcję pracowników. Zadowoleni i spełnieni pracownicy mogą chcieć dzielić się tym, jak wygląda praca w organizacji, często wystarczy ich tylko o to zapytać. **To, co najważniejsze** Biorąc pod uwagę globalną konkurencję i nieustanny rozwój można stwierdzić, że dzisiejszych rynek pracy nie może funkcjonować w pełni bez efektywnych strategii Employer Branding, których podstawą jest prawda i satysfakcja, ale również cele biznesowe organizacji. Niezadbane marki pracodawcy, nawet te silnie rozwijające się, stoją w kontrze do organizacji budujących swój wizerunek w sposób przemyślany i holistyczny — od wewnątrz i na zewnątrz. Co czeka organizacje, które nie myślą o Employer Brandingu? Z pewnością przetrwają, ale czy uda pozyskać się im pracowników pomagających w realizacji celów biznesowych organizacji? Na polu rekrutacji i satysfakcji będą wygrywać najlepsi. Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) #### [Milenialsi — kim są, na co zwracają uwagę w kontekście marki pracodawcy i na jakie treści czekają?](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Uniwersalne podejście do Employer Brandingu nie istnieje. Za każdym razem powinno być ono poszerzone o kontekst, który może przybierać...](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Monika Siara-Bramora\ 9 gru 2022](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Czytaj więcej](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Employer Branding napędzany marketingiem, czy odwrotnie? > O tym jak istotny w działaniach marketingu jest Employer Branding i co to oznacza dla budżetów. 23 gru 2022\ Stanisław Kazior ## O tym jak istotny w działaniach marketingu jest Employer Branding i co to oznacza dla budżetów. W dobie ewolucji HRu w People Operations i wzrastającej konkurencji na rynku pracy coraz wyraźniej widać potrzebę uwzględniania Employer Brandingu w mixie działań marketingowych. Czy nie oznacza to więc konieczności zastosowania technik, metodologii i mierników marketingowych do budowania marki pracodawcy? A co za tym idzie, czy wciąż rację bytu mają osobne budżety na działania marketingu i HR? ## Działania EB przyczyniają się do wzrostu zysku Rolą wszystkich zespołów w przedsiębiorstwach jest przyczyniać się do ich wzrostu. Krótkofalowo lub długofalowo, na poziomie sprzedaży czy operacji. Mierniki takie jak KPI, OKR, służą monitorowaniu przełożenia działań poszczególnych osób i zespołów na rozwój przedsiębiorstwa jako całości. Na sukces biznesowy składa się oczywiście wiele czynników. Ale z pewnością nie wystarczyłoby nam tu miejsca, żeby przytoczyć wszystkie autorytety, które uważają, że jednym z nich są najlepsi ludzie. Jednak pozyskanie odpowiednich ludzi jest nie lada wyzwaniem. Rynek pracy jest coraz bardziej przesiany, a konkurencja o talenty coraz bardziej zawzięta. Kreatywność jest tym magicznym składnikiem, który przychodzi z pomocą w wymagających okolicznościach. Niezależnie czy mówimy o docieraniu do konsumenta, prowadzeniu procesu sprzedaży czy pozyskiwaniu talentów, kreatywna koncepcja i materiały znacznie zwiększają szanse sukcesu. Zyskujemy unikatowość i zapamiętywalność, dzięki czemu nasze komunikaty wyróżniają się spośród innych. Między innymi dlatego obserwujemy naturalny zwrot przedsiębiorstw w kierunku Employer Brandingu. Decydując się na rozwój marki pracodawcy zyskujemy dodatkowy atut w działaniach rekrutacyjnych. Ale jest wiele ponad to. Stosując strategię employer brandingu wzbogacamy także kapitał marki. ## _Employer Brand_ to część kapitału marki Według corocznej ankiety CMO Spend and Strategy Survey przeprowadzanej przez firmę badawczą Gartner jedną z trzech największych pozycji w budżetach marketingowych w 2022 roku były wydatki na strategię marki. To pokazuje jak wysoko przedsiębiorstwa cenią kapitał marki. A marki się odwdzięczają. Odpowiednio zarządzana marka procentuje znacznie zwiększając, a niekiedy mnożąc wartość przedsiębiorstwa. Zgodnie z [BrandZ Global Ranking](https://www.kantar.com/inspiration/brands/what-are-the-most-valuable-global-brands-in-2022) za 2022 rok przeprowadzonym przez Kantar łączna wartość top 10 światowych marek osiąga 4,16 bilionów amerykańskich dolarów. Według badaczy marka jest największym aktywem jakie przedsiębiorstwo może posiadać. Doświadczenie marki (_Brand experience_) jest sumą wrażeń z wszystkich punktów styku (_touchpointów_). Mapa punktów styku jest rozległa, ale część z nich znajduje się w obszarze pozyskiwania i dbania o pracowników. Nie sposób myśleć o marce nie uwzględniając działań _employer brandingowych_. ## Nowe spojrzenie na budżety O tym, że budżety marketingowe są potrzebne nikt od dawna nie dyskutuje. Co roku pytamy nie czy, ale jaki ten budżet być powinien. I co roku wartości rosną. Wg [dentsu ad spend](https://www.dentsu.com/news-releases/dentsu-ad-spend-forecast-july-2022-release) w 2023 roku w regionie CEE urosną o 12,2%. Nie podważamy także zasadności przeznaczania funduszy na kampanie kreatywne. Ich skuteczność była wiele razy udowadniana. Ale już przy budżetach na _Employer Branding_ sprawa nie jest tak oczywista. W wielu firmach _Employer Branding_ ulokowany jest w zakresie kompetencji zespołów HR. A tam wciąż rzadko znajdziemy fundusze na kampanie kreatywne. Tymczasem nasze doświadczenia i dane pokazują, że w dobie bardzo przesianego rynku pracy i ogromnej konkurencji o talenty kampanie kreatywne znacząco zwiększają skuteczność działań rekrutacyjnych. Działa tu ten sam mechanizm co przy działaniach marketingowych. Co więcej, jak wcześniej stwierdziliśmy, nie sposób odłączyć marki pracodawcy od całościowego wizerunku. Powstaje więc pytanie czy _Employer Branding_ to domena HR, komunikacji wewnętrznej, PR czy marketingu? Czy może wspólna? [Trendy](https://www.talent-works.com/2020/08/the-growing-relationship-between-your-employer-brand-and-consumer-brand/) pokazują, że te dwa obszary coraz bardziej się przenikają. Transformacja HR w _People Operations_ jest trendem powszechnie [widocznym](https://www.sage.com/en-gb/blog/goodbye-hr-hello-people/). Rośnie rola _Employer Brandingu_ i _People Marketingu_. Nowe podejście przesuwa pozyskiwanie talentów w stronę jednego z komponentów marki przedsiębiorstwa, a zatem cześć obszarów dotychczas HR-owych wchodzi, w zasadzie, w domenę marketingu. Zespoły do spraw _Employer Brandingu_, w strukturach _People Operations_, budują programy i kampanie znane ze strategii marketingowych: własne linie komunikacyjne w mediach społecznościowych, programy ambasadorskie, kampanie kreatywne czy działania _lead generation_. Tak jak marketing pozyskuje konsumentów, tak _EB_ pozyskuje i dba o talenty. Dlatego ważne jest, żeby te stosować metodologię, strategie i narzędzia marketingowe do działań _Employer Brandingowch_. To jednak istotna inwestycja, którą wciąż wiele zespołów do spraw. EB musi uzasadniać. Może nadszedł jednak czas, żeby bardziej stanowczo powiedzieć, że Marketing i _EB_ grają do jednej bramki, a wiele działań powinny realizować wspólnie. Póki co, często mówimy jeszcze “marka” i — osobno — “marka pracodawcy”. Dopuszczamy różne strategie komunikacji i odmienne identyfikacje wizualne. Nie dziwi nas też, że zespoły Marketingu i _People_ obsługiwane są przez różne agencje. Tylko warto sobie zadać pytanie, czy nie dajemy wtedy zgody na niespójność w wizerunku firmy, tym samym osłabiamy jedno z naszych aktywów? Doświadczenie marki jest jedno. Kandydaci są konsumentami, a konsumenci kandydatami. Łatwiej przyjąć ofertę od firmy, której filozofia, produkty i usługi nam odpowiadają. Podobnie chętniej kupimy produkty firmy, o której wiadomo, że dba o swoich pracowników. Wg Hays Ponad 70% kandydatów posiadających doświadczenie zawodowe twierdzi, że nie będzie pracować dla organizacji o złej reputacji.​ Może więc warto rozważyć tę perspektywę w planowaniu finansów i w miejsce — lub obok — oddzielnych budżetów marketingowych na People Operations i Marketing, stworzyć jeden wspólny budżet Marki obejmujący wszystkie działania kształtujące _Brand Experience_? Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Gdy reklama szeleści papierem… czyli jak podręcznikowa gramatyka odbiera tlen dobremu marketingowi > Jako copywriter, jestem prawdziwą fanką gramatyki, ortografii i wszystkich technicznych aspektów pisania. W związku z tym chciałabym zastrzec, że niniejszy artykuł nie jest... 16 sie 2022\ Marta De León **Jako copywriter, jestem prawdziwą fanką gramatyki, ortografii i wszystkich technicznych aspektów pisania. W związku z tym chciałabym zastrzec, że niniejszy artykuł nie jest wyrazem protestu przeciwko normom i zasadom — prawdę mówiąc, poprawne i jakościowe pisanie jest jedną z moich wielkich pasji.** Stworzyłam go, ponieważ jestem przekonana, że kreatywność wymaga czasem porzucenia naszych nawyków, by traktować teksty reklamy jak teksty akademickie. Pozwólcie, że wyjaśnię, dlaczego: **Gramatyka ma już swoje lata** Jak każdy senior, zasługuje na szacunek. Ale też, jak niektórzy seniorzy — nie bardzo potrafi znaleźć wspólny język z młodszymi pokoleniami. Od czasu, gdy starożytni Grecy zaczęli rozwijać tę dyscyplinę, sporo się wydarzyło — i ten proces nieustannie trwa. Jeśli chcemy, by nasze przesłanie zostało odpowiednio odebrane tu i teraz, być może powinniśmy przeszłość zostawić tam, gdzie jej miejsce — w przeszłości. **Gramatyka opiera się na tekstach pisanych** I w związku z tym nie bierze pod uwagę języka mówionego. A teraz niewygodna prawda: bez względu na to, jak dużą wagę przykładamy do poprawności, wszyscy łamiemy zasady i popełniamy błędy, kiedy mówimy. Na przykład robimy pauzy tam, gdzie nie trzeba, używamy niewłaściwych słów, ucinamy frazy albo używamy żargonu, którego normalnie nie użylibyśmy pisząc. Jest jeszcze jeden aspekt — teksty i przekazy reklamowe. To wyjątkowa przestrzeń, w której odbiorcy spotykają się z marką. Jak myślisz — czy nadmiar przecinków lub skomplikowane struktury ułatwią im dotarcie do sedna komunikatu, czy wprost przeciwnie? **Gramatyka dla wybranych** Z jakiegoś powodu opanowanie zasad gramatycznych jest powodem do wielkiej dumy. Być może to także kwestia talentu osób, którym się to udało. Dlatego warto doceniać sprawność redakcyjną i hiperpoprawne budowanie komunikatów. Ale pamiętajmy: reklama ma być inkluzywna. Nie polega na wygłaszaniu akademickich wywodów czy na zdobywaniu laurów dziennikarskich. Co więcej, podstawowym wykładnikiem jakości tekstu reklamowego jest to, czy rezonuje z odbiorcą, czy nie. Przekaz odległy o lata świetlne od oczekiwań i emocji odbiorcy raczej tego nie dokona. **Gramatyka poszukuje idealnego języka** Podstawowym celem gramatyki jest kodyfikacja zasad, które czynią teksty idealnymi. Oczywiste jest, że co jakiś czas są one aktualizowane i wciąż pojawiają się nowe wytyczne, ale gramatyka zawsze opiera się na regułach. Regułach, które są niczym innym jak ograniczeniami — wielkimi wrogami twórczego umysłu. Idealnie wycyzelowane teksty mogą wzbudzić emocje naszych nauczycieli ze szkoły podstawowej, ale czy naszych odbiorców? W kreatywności nie chcemy perfekcji, szukamy płaszczyzny porozumienia. A by tego dokonać, możemy się chwytać różnych zabiegów, ignorując przy tym niektóre zasady — użyć tylko wielkich liter, napisać kalambur, wykorzystać błąd ortograficzny, by stworzyć zauważalny nagłówek… lub cokolwiek innego, co sprawi, że o nas usłyszą. Czy oznacza to, że nawołuję do totalnego bojkotu gramatyki? Oczywiście, że nie, ponieważ ukręciłabym bicz na samą siebie. Chodzi mi tylko o to, by wykazać się większą elastycznością na rzecz kreatywności. Jak? Oto moja propozycja: **1. Opanujcie gramatykę:** Zapoznajcie się ze wszystkimi aspektami i zasadami tej dyscypliny. W końcu istnieje po coś i jako marketerzy lepiej sobie poradzicie, jeśli będziecie wiedzieć, jak się nią dobrze posługiwać. **2. Poznajcie swoją markę:** Upewnijcie się, że macie jasność co do celów i tonu marki, dla której piszecie. **3. Zrozumcie swoich odbiorców:** Dowiedzcie się, czego pragną, czego nienawidzą, co ich ekscytuje i bawi, a zwłaszcza — w jaki sposób mówią i jak lubią, gdy się do nich mówi. **4. A teraz łamcie zasady!** Jeśli zamierzacie je łamać (a do tego zachęcam), musicie wiedzieć, że robicie to z jakiegoś powodu. Nie dlatego, że to fajna zabawa, ani nie dlatego, że się buntujecie, czy chcecie być na siłę fajni. Łamcie je, bo to buduje coś unikalnego dla Waszej marki. Kluczem jest, jak zawsze, dobra równowaga :) Powiązane posty [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) #### [Jak robić piękne zdjęcia na firmowe kanały social media](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Fotografia dla biznesu jest ważną częścią komunikacji. Dzięki zdjęciom, które stanowią też dodatek do samych grafik ...](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Aleksandra Witkowska\ 27 gru 2021](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/8-refleksji-kreatywnego-ktory-zaczyna-swoja-przygode-z-employer-brandingiem/) #### [8 refleksji kreatywnego, który zaczyna swoją przygodę z Employer Brandingiem](/pl/blog/8-refleksji-kreatywnego-ktory-zaczyna-swoja-przygode-z-employer-brandingiem/) [Jak postrzegamy filozofię? W pierwszym skojarzeniu na pewno nie jako dziedzinę, która może pomóc nam w zwykłym, codziennym życiu. Raczej...](/pl/blog/8-refleksji-kreatywnego-ktory-zaczyna-swoja-przygode-z-employer-brandingiem/) [Marta De León\ 3 lip 2021](/pl/blog/8-refleksji-kreatywnego-ktory-zaczyna-swoja-przygode-z-employer-brandingiem/) [Czytaj więcej](/pl/blog/8-refleksji-kreatywnego-ktory-zaczyna-swoja-przygode-z-employer-brandingiem/) [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) #### [Dobry mentor ważniejszy niż wykształcenie? Jak rozpocząć karierę w branży kreatywnej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Pracując w agencji reklamowej lub dziale marketingu, szybko można dojść do wniosku, że wykształcenie kierunkowe ma niewielkie ...](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Performante\ 20 lis 2018](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Haters gonna hate > Przyciąganie talentów do firmy to delikatny proces, w którym wpisy na portalach opinii o pracodawcy mogą mocno przeszkadzać. Jak się mierzyć z tym zjawiskiem? 20 mar 2023\ Marta Pelska Pracodawcom w Polsce często wiatr wieje w oczy. Mierzą się ze zmieniającymi się stale przepisami, machiną fiskalną i administracyjną z jednej strony, a z drugiej, z koniecznością ciągłej zmiany podejścia do kolejnych generacji z ich zupełnie innym zestawem motywacji, oczekiwań, umiejętności. Każdy z pracodawców ma na celu tylko i aż – rozwój firmy. Każdy rozsądny z nich wie, że to w pracownikach i ich efektywności leży siła przedsiębiorstwa. Dlatego do budowania zespołów ludzi dopasowanych do kultury, zaangażowanych w rozwój biznesu i pozytywnie nastawionych do wspólnych celów, przykładają tak wielką wagę. Na barkach osób odpowiedzialnych za HR, rekrutację, czy employer branding, spoczywa niebagatelny ciężar. Procesy talent acquisition są same w sobie trudne. Na to nakładają się czynniki niezależne, jak wahania rynkowe, światowe trendy i lokalne kryzysy. Czy może być trudniej? **Może być trudniej** Przyciąganie talentów do firmy to delikatny proces budowania zainteresowania i zaufania kandydatów. Każdy komunikat budujący odbiór marki jest ważny. I tu pojawiają się kolejne przeszkody, jak portale opinii o pracodawcy. To dobrze przemyślane systemy, polegające na podgrzewaniu kryzysowych sytuacji i oferowaniu opieki w ich studzeniu. Oczywiście płatnej. Znamy te mechanizmy z filmów o Nowym Jorku na początku zeszłego stulecia. **W samo południe** Kiedy już pracodawca znajdzie się w potrzasku - negatywne opinie wpadają jedna po drugiej na profil marki, w wynikach wyszukiwania widnieje nazwa marki z oceną 2/5 gwiazdek - rekruterów, HRBP i managerów zaczynają ogarniać solidne wątpliwości. Czy stanąć do nierównej walki z anonimowymi komentatorami? Czy wyciągnąć grube działa, czy uzbroić się w cierpliwość? A może skorzystać z płatnych opcji uciszenia szumu? Pokusa, by zataić krytyczne wpisy, usunąć niepochlebne opinie, narzucić swoją narrację, zakryć komunikację na profilu za pomocą korporacyjnie dopasowanych i uszytych na PRową miarę treści, jest ogromna. Druga opcja, to pozostawić profil samemu sobie i pozwolić, by stale wybijało w nim nieprzyjemne źródło informacji o firmie. To jest moment, by zastanowić się nad konsekwencjami i rozważyć wszystkie opcje. **Nie ma innej opcji?** Warto pamiętać, że nasi kandydaci to uważni użytkownicy Internetu. Kiedy zatrudniamy ich do pracy z nami, wierzymy, że można polegać na ich osądach i ocenie sytuacji. Tak samo powinno być w kwestii tego, co sądzimy o wizerunku naszej marki. Na kandydatów nie działają korporacyjne, sztuczne treści. Aby ich skłonić do aplikacji nie wystarczą zdjęcia biurowca i obietnica standardowych benefitów. Jednakowo w drugą stronę – aby ich zniechęcić do aplikacji nie wystarczy jeden profil z serią smutnych wpisów. Potencjalny kandydat, zanim podejmie decyzje rekrutacyjne, sprawdzi nas w szeregu punktów styku. Porówna z konkurencją. Pod lupę weźmie zarówno zdjęcia z integracji, jak i opis stacku technologicznego. To jest dla marek wyjście, ucieczka do przodu z pułapki złych opinii: zrównoważyć komunikat treściami o znacznie wyższej wiarygodności. Uzupełnić i wzbogacić komunikację marki. Dostarczyć tyle materiału, by to potencjalny kandydat sam wyrobił sobie opinię. **Najważniejsza jest równowaga** O wizerunek pracodawcy trzeba zadbać kompleksowo, z uwzględnieniem charakterystyki kanałów, w których publikujemy, z uwagą na grupy docelowe w nich obecne, i ze szczególnym wglądem w to, jaki przekaz chcemy kodować po stronie odbiorcy. Do nas należy dostarczenie informacji, ocenę i decyzje zostawiamy kandydatom. Co sprawia, że postanawiają aplikować? Z raportów wynika, że na pierwszych miejscach pozostają wynagrodzenie, zakres zadań i technologia. Z kolei, co do wiarygodności – nie do przecenienia są treści generowane przez prawdziwych pracowników: - Kandydaci ufają pracownikom organizacji w kwestiach dotyczących charakteru i atmosfery pracy 3x bardziej, niż informacjom dostarczanym przez firmy same w sobie. - Zasięgi oficjalnych kanałów są zdecydowanie niższe niż treści publikowane przez osoby prywatne: posty znajomych są 16 razy chętniej czytane niż treści generowane przez oficjalne źródła. - Treści generowane przez użytkowników mają o 28% wyższy wskaźnik zaangażowania w porównaniu do standardowych postów. Są one również 2x bardziej prawdopodobne do udostępnienia. Wszystkie wnioski prowadzą nas do konkluzji, że to obecni pracownicy są najbardziej wartościowym nośnikiem informacji. To oni - ich wypowiedzi, zdjęcia, filmy, artykuły, wpisy, posty z kudosami – mogą zrównoważyć niekorzystne, promowane recenzje. A co zrobić ze ścianą negatywnych wpisów o pracodawcy? Odpowiedz krótko i konkretnie na merytoryczne zarzuty. Sprostuj ewidentne przekłamania. Zlekceważ kłótliwe, złośliwe przytyki. Popraw koronę i rób dalej dobrą robotę. Chcesz wiedzieć, jak projektujemy skrojone na miarę, wiarygodne, skuteczne programy ambasadorskie dla naszych Klientów? Wypełnij krótki formularz na dole strony, skontaktujemy się z Tobą! Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak COVID-19 zmienił podejście do digitalu w Kolumbii: czy transformacja wpłynęła bardziej na firmy, czy na ich współpracowników? > Od 2020 roku „nowa normalność” — termin, który wciąż słyszeliśmy z ... 17 sie 2021\ Daniela Rueda **Od 2020 roku „nowa normalność” — termin, który wciąż słyszeliśmy z różnych źródeł — stała się trendem na całym świecie. Czy nam się to podoba, czy nie, wszystko wskazuje na to, że pozostanie z nami na dłużej. Globalny kryzys zdrowotny, wywołany przez COVID-19, rzeczywiście zmusił nas do zmiany starych nawyków i do poszukiwania nowych sposobów na pracę, kontakt ze światem czy zaspokajanie potrzeb.** Nie ulega wątpliwości, że sposób, w jaki ludzie na wszystkich kontynentach kontaktują się ze swoimi bliskimi, współpracownikami i klientami musiał się zmienić. Spotkania twarzą w twarz i wydarzenia, którym towarzyszył jakiś kontakt fizyczny, przeniosły się do przestrzeni wirtualnej — za pośrednictwem ekranu komputera czy smartfona. Co łączy te wszystkie działania, które kiedyś wydawały się tak zwyczajne i oczywiste, a dziś uległy tak dużemu przeobrażeniu? To, że udało się je utrzymać dzięki cyfrowym rozwiązaniom. **Transformacja handlu** Zmiana w życiu ludzi przełożyła się na zmiany w funkcjonowaniu różnych branż. Nowe zachowania konsumentów zmusiły firmy do dostosowania się do nowych modeli popytu. Jednym z najbardziej widocznych przykładów jest to, jak wymóg zdobywania artykułów pierwszej potrzeby bez wychodzenia z domu zmusił firmy do wdrożenia swoich usług w e-commerce. Dostawy do domu, które kiedyś były po prostu komfortową opcją, w obliczu globalnego niebezpieczeństwa stały się wręcz obowiązkiem. To, co dla wielu firm było tylko ewentualnym planem na przyszłość, uzyskało rangę bezwzględnego priorytetu i ewoluowało szybko, by zapewnić biznesom przetrwanie. Te firmy, które były już w trakcie cyfryzacji, również rozwinęły swoją działalność dzięki e-commerce. Udało im się zwiększyć sprzedaż, a tym samym dochody w tej szczególnej sytuacji zdrowotnej. Według raportu “Behavior of e-commerce in Colombia during 2020”, przeprowadzonego przez Kolumbijską Izbę Handlu Elektronicznego, pomiędzy kwietniem a lipcem sprzedaż online wzrosła o 65,7%. W ten sposób wygenerowano znaczny wzrost transakcji dokonywanych za pośrednictwem kanałów wirtualnych. Obecnie, pomimo stopniowego otwierania sklepów stacjonarnych, przejście do online’u jest nieodwracalne i wynika z faktu, że obyczaje oraz zachowania zakupowe kolumbijskich konsumentów się zmieniły. Podobnie jak w poprzednich przykładach, można zaryzykować twierdzenie, że firmy ze wszystkich sektorów znalazły się w sytuacji, w której musiały zmienić swoje strategie biznesowe i ukierunkować je na modele cyfrowe, aby utrzymać swoją pozycję na rynku. Z każdym dniem, ze względu na zamykanie placówek handlowych, coraz więcej użytkowników korzystało ze swoich urządzeń mobilnych i komputerów, aby uzyskać dostęp do produktów i usług. Jakie były więc główne wyzwania dotyczące cyfrowej transformacji, sprowokowanej przez COVID-19? - **Terminowe podejmowanie decyzji**: Konieczne jest podejmowanie decyzji na czas, nawet w obliczu niepewności co do tego, co przyniosą czasy po pandemii. Według artykułu McKinsey Digital, ponad 70% programów transformacyjnych kończy się niepowodzeniem głównie dlatego, że nie podjęto w nich decyzji na czas. Firmy powinny określić, kto będzie kierował działaniami transformacyjnymi, gdzie uplasować się w cyfrowym ekosystemie, co zrobić, aby szybko reagować na zmiany rynkowe i zapotrzebowanie klientów, a także ile środków przeznaczyć na to konkretne zadanie. - **Prekursorzy w cyfrowej transformacji organizacji:** Wiele firm w różnych sektorach zostanie poddanych transformacji przez prekursorów z branży innej niż ta, z którą przywykły konkurować, a ich pozycja na rynku będzie w dużej mierze zależała od tego, jak zareagują i dostosują się do tego faktu. Doskonałym przykładem jest przypadek sektora bankowego i firmy Rappi, która zaczęła wykorzystywać dane zebrane od wszystkich swoich użytkowników. Na tej podstawie uruchomiła RappiPay, cyfrową kartę debetową, która pozwala użytkownikom na dokonywanie różnych transakcji wewnątrz i na zewnątrz platformy, osiągając 730.000 klientów i 20 milionów transakcji w ostatnim roku według magazynu Portafolio. Tym sposobem Rappi stało się bezpośrednią konkurencją dla różnych kolumbijskich podmiotów bankowych, które po prostu nie spodziewały się tak silnego konkurenta z innej branży. Organizacje muszą być przygotowane do konkurowania z podobnymi cyfrowymi prekursorami, którzy przychodzą, aby zrewolucjonizować rynek. - **Uczenie się i gotowość na zmianę:** Scenariusz zmian jest obecnie — co brzmi jak paradoks — normalny i stały. Uczenie się nowych rzeczy pozwala rozszerzyć strefę komfortu i dostosować się do obecnej sytuacji na rynku pracy. Jak widzimy, przyspieszenie cyfrowej transformacji stanowiło istotne wyzwanie dla organizacji, znacząco wpływając na handel i na sposób, w jaki musi on reagować na nowe potrzeby swoich konsumentów, aby dotrzymać kroku konkurencji. Ale te wszystkie nowe wyzwania wywarły duży wpływ nie tylko na modele biznesowe, ale także na kulturę organizacyjną firm. **Wpływ na kulturę organizacji** Wraz ze zmianami w życiu ludzi i w modelach biznesowych, przyszły wyzwania, na które wiele firm nie było przygotowanych. Te z nich, które nie miały wdrożonej pracy zdalnej, zostały nagle zmuszone do jej podjęcia i dostosowania się do sytuacji, w której wszyscy pracownicy pracują w swoich domach. Czynnik zaufania odgrywał decydującą rolę, ponieważ organizacje, które nie rozważały tych modeli przed pandemią, musiały szybko przyjąć nową kulturę pracy zdalnej i skupić się bardziej na wynikach i dobrym zarządzaniu czasem przez swoich pracowników. Ta transformacja kultury pracy nie była łatwa dla większości, ale przyniosła ze sobą wiele pozytywnych niespodzianek, ponieważ odkryto prawdziwe znaczenie poczucia przynależności, odpowiedzialności i zaangażowania ze strony zespołów. Według badania “Penetracja pracy zdalnej w kolumbijskich firmach”, z 122 tysięcy pracowników zdalnych, którzy zostali zgłoszeni w 2018 roku, liczba ta wzrosła o ponad 400% na rok 2021, co świadczy o zmianie w kulturze organizacyjnej firm. Zmiana tradycyjnych nawyków pracy spowodowała również zmianę preferencji pracowników. Świadczy o tym badanie przeprowadzone przez Citrix i OnePoll w 2021 roku, które wykazało, że 43% Kolumbijczyków wyraża chęć kontynuowania pracy w domu lub przynajmniej w trybie hybrydowym. Podobnie, 68% firm byłoby chętnych do kontynuowania tego sposobu pracy. Nie ulega wątpliwości, że pandemia wywołana przez COVID-19 zrewolucjonizowała życie ludzi, co spowodowało zmiany w modelach biznesowych, a te z kolei przełożyły się na zmiany w kulturze organizacyjnej większości firm. Ale prawdą jest również to, że udowodniliśmy, iż technologia ułatwia nam dostosowanie się do tego typu przełomowych procesów i w ten sposób tworzą się nowe możliwości. Powstawanie nowych firm, otwieranie się na nowe rynki i zmiana nawyków zawodowych to tylko kilka przykładów naszej zdolności adaptacji do dynamicznych środowisk. Wyzwania, którym musieliśmy stawić czoła podczas pandemii pokazały, że jesteśmy coraz bardziej gotowi na cyfrową przyszłość. Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? 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Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak robić piękne zdjęcia na firmowe kanały social media > Fotografia dla biznesu jest ważną częścią komunikacji. Dzięki zdjęciom, które stanowią też dodatek do samych grafik ... 27 gru 2021\ Aleksandra Witkowska **Fotografia dla biznesu jest ważną częścią komunikacji. Dzięki zdjęciom, które stanowią też dodatek do samych grafik, komunikujemy się z klientami czy obecnymi i potencjalnymi pracownikami w bardziej personalny sposób. Możemy tu i teraz pokazać produkty, usługi, biuro, benefity i wszystko to, czym chcemy się pochwalić. Ładne i dobrze wykonane zdjęcie przyciąga uwagę odbiorcy, zachęca go do naszego _contentu,_ zatrzymuje uwagę na naszych treściach na dłużej. Jest parę zasad, które ułatwią Ci zrobienie ładnych, profesjonalnych zdjęć na firmowe social media, a ja z przyjemnością się nimi podzielę.** **Światło** Światło jest najważniejszym elementem przy tworzeniu kadrów. Możesz mieć świetny sprzęt, dobre ustawienia, piękne dodatki i dużo zapału, ale bez dobrego światła to się nie może udać. Ja zawsze staram się robić zdjęcia przy świetle naturalnym. To, co szczególnie pomaga mi przy fotografiach produktowych, to ustawienie się obok okna — najlepiej przesłoniętego firanką, która pełni rolę dyfuzora światła. Dzięki temu będzie ono miękkie. Jeżeli fotografuję ludzi w biurze, ustawiam ich twarzą do okna. Ten prosty zabieg sprawi, że nie będą schowani w cieniu, więc podczas edycji nie będę musiała za bardzo rozjaśniać zdjęć. Same zalety! Spróbuj zrobić zdjęcie tego samego przedmiotu obok okna i wewnątrz biura, gdzie dostęp do światła jest mniejszy. Od razu widać różnicę w jakości, prawda? A właśnie na jakości zdjęć chcemy się skupić. Jeżeli już na początku zaczniesz zwracać uwagę na poszczególne etapy, to zapewniam Cię, że finalne ujęcie wyjdzie idealne. **Trójpodział** Aby zdjęcie przyciągało uwagę odbiorców, warto zastosować zasadę trójpodziału. Ułatwi to zrobienie poprawnego technicznie zdjęcia za każdym razem. Czym jest więc trójpodział? To zdecydowanie pierwsza i najważniejsza zasada w kompozycji. Wykorzystując trójpodział umieszczamy elementy na zdjęciu, w mocnych punktach (są to przecięcia linii). Nasze zdjęcie dzielimy na 9 równych kwadratów, za pomocą 4 linii. Ich przecięcia od razu sprawiają, że odbiorca koncentruje tam swój wzrok. Pomoże Ci to przy tworzeniu kadrów produktowych. Przy tego typu zdjęciach możesz też położyć produkt idealnie na środku kadru. Z kolei przy robieniu zdjęć ludzi zawsze ustawiam najwyższą linię na poziomie oczu. **Zadbaj o szczegóły** Od samego początku buduj “scenę” świadomie. Pomyśl, co jest głównym tematem zdjęcia. Czy jest to przedmiot, który sprzedajesz, czy pracownicy, konkretne zadanie, które wykonują? Od tego momentu masz jasno zdefiniowany temat. Jeżeli od początku ustalisz, co jest najważniejsze na zdjęciu, to odbiorca również będzie o tym wiedział. Jest takie powiedzenie, że tylko spokój może nas uratować. Ja dodałabym półżartem, że również stabilna ręka lub statyw. Jeżeli nie zadbasz o odpowiednią ostrość na zdjęciu, to nie naprawisz tego w żaden sposób w “postprodukcji”. Jeżeli w pomieszczeniu nie ma wystarczająco dużo światła, czas naświetlania jest za długi, więc zdjęcia mogą wyjść nieostre. Warto zaopatrzyć się w statyw — wtedy będziesz mieć pewność, że ręka Ci nie zadrży i uchwycisz idealną ostrość. Mała podpowiedź: fotografując ludzi w biurze, zawsze robię serię zdjęć, bo wiem, że z tych dziesięciu szybkich ujęć zawsze udaje się wybrać to jedno idealne. Czy przychodząc do biura od razu zaczynam robić sesję pracownikom? Oczywiście, że nie. Najpierw porządkuję plan, usuwam cały bałagan w tle, przypadkowe kable, kubki czy niepotrzebne krzesła. Ustawiam stoliki, fotele i kanapy tak, żeby później ułatwić pracę sobie i moim “modelom”. **Powyższe wskazówki oczywiście nie wyczerpują całej wiedzy o fotografii, ale te podstawy w zupełności wystarczą, żeby zacząć robić piękne zdjęcia dla swojej marki na social media. Na spokojnie przemyśl swój kadr, wybierz temat zdjęcia, zadbaj o dobre światło i ostrość i… do dzieła!** **Z niecierpliwością czekam na Twoje efekty! Pamiętaj też, że zawsze odpowiem na wszelkie pytania związane z fotografią.** Powiązane posty [Czytaj więcej](/pl/blog/karuzela-mozliwosci-dlaczego-warto-tworzyc-karuzele-na-social-media-jezeli-jeszcze-tego-nie-robicie/) #### [Karuzela możliwości. Dlaczego warto tworzyć karuzele na social media (jeżeli jeszcze tego nie robicie)?](/pl/blog/karuzela-mozliwosci-dlaczego-warto-tworzyc-karuzele-na-social-media-jezeli-jeszcze-tego-nie-robicie/) [Obecnie na Instagramie przebywa ponad 1,300 miliarda aktywnych użytkowników miesięcznie. Tym samym zajmuje on 4. miejsce wśród platform ...](/pl/blog/karuzela-mozliwosci-dlaczego-warto-tworzyc-karuzele-na-social-media-jezeli-jeszcze-tego-nie-robicie/) [Aleksandra Witkowska\ 26 lis 2021](/pl/blog/karuzela-mozliwosci-dlaczego-warto-tworzyc-karuzele-na-social-media-jezeli-jeszcze-tego-nie-robicie/) [Czytaj więcej](/pl/blog/karuzela-mozliwosci-dlaczego-warto-tworzyc-karuzele-na-social-media-jezeli-jeszcze-tego-nie-robicie/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak skutecznie komunikować się z Generacją Z? > Zdefiniowanie grupy docelowej to fundament oraz pierwszy krok do stworzenia prawidłowo funkcjonującej komunikacji na linii… 11 paź 2022\ Sonia Oczadły Zdefiniowanie grupy docelowej to fundament oraz pierwszy krok do stworzenia prawidłowo funkcjonującej komunikacji na linii organizacja-konsument, ale również niezbędny element budowania marki pracodawcy. Trafne i skuteczne kierowanie komunikatów do określonych grup docelowych w pierwszej kolejności należy rozpocząć od rozpoznania ich potrzeb, motywacji, a także miejsc, w których lubią przebywać oraz szukać rozrywki. Zgłębienie charakterystyki odbiorców pozwoli na tworzenie angażujących treści, ale również kierowanie ich w taki sposób, aby z dużym prawdopodobieństwem trafiły do pożądanych przez markę odbiorców. W niniejszym artykule skupimy się na specyfice Generacji Z, które nadal, mimo upływu lat pozostaje najbardziej dynamicznym oraz tajemniczym pod względem towarzyszących mu trendów pokoleniem. Osoby należące do tej generacji urodziły się po roku 1995. Biorąc pod uwagę szerokie spektrum publikacji dotyczących Generacji Z — granica ta często ulega przesunięciu w zależności od źródła. Pokolenie to w języku angielskim nazywane jest również Generacją C, co świetnie oddaje jego charakterystykę, ponieważ stanowi nawiązanie do słów connected, computerized, community-oriented, always clicking — podkreślając aspekt technologiczny, który umożliwia przedstawicielom tego pokolenia stały kontakt z otoczeniem i bycie na bieżąco ze wszystkimi informacjami pojawiającymi się w sieci. Nie jest tajemnicą, że osoby urodzone po 95 roku to pierwsze pokolenie, które wychowywało się w dobie pełnego dostępu do technologii — ma to ogromne przełożenie na charakterystykę tego pokolenia jako pracowników, ale również konsumentów treści. Stały dostęp do nowych technologii pozwala Generacji Z na szybki dostęp do wiedzy, a co z tym związane daje niemalże nieskończone możliwość rozwoju umiejętności w jeszcze szybszy i bardziej skuteczny sposób — już od najmłodszych lat. Z perspektywy pracodawcy pokolenie to poszukuje miejsca, które pozwoli mu na odkrywanie siebie, ale również realizowanie swoich pasji. Czynnikami motywującymi pokolenie Z do podjęcia pracy w danym miejscu jest przyjazna oraz partnerska atmosfera pełna akceptacji, ale jednocześnie elastyczne podejście do wykonywanych obowiązków. Najbardziej atrakcyjnymi atrybutami marki pracodawcy w oczach generacji Z jest wynagrodzenie, ale również możliwość dopasowania harmonogramu pracy do codziennych obowiązków. Istotnym jest również fakt, że aspekt elastycznego dopasowania godzin pracy jeszcze bardziej wzmocnił się wraz z wystąpieniem pandemii oraz w czasie post-pandemicznym [1](#user-content-fn-1). Aspekt związany z harmonogramem pracy, jest także kluczowy, dla decyzji o pozostaniu w danym miejscu pracy. Kolejnym elementem wpływającym na pozytywne doświadczenie Gen Z z marką pracodawcy jest sympatia do współpracowników oraz szefa, przy jednoczesnym poczuciu bycia autentycznym, respektowanym i docenianym. Biorąc pod uwagę powyższe, warto podkreślać te kwestie w komunikacji marki pracodawcy, celem przyciągnięcia jeszcze większej liczby wartościowych kandydatów. Pracodawcy nastawieni na komunikację z Pokoleniem Z powinni zwrócić szczególną uwagę na profesjonalizm publikowanych treści, subtelność, ale również transparentność — generacja ta, jest szczególnie nastawiona na autentyczne treści. Ważne, aby obietnice komunikowane przez marki pracodawców znalazły odzwierciedlenie w rzeczywistości. W przypadku konsumowania treści marketingowych oraz produktowych, dla Pokolenia Z najbardziej interesujące okazują się innowacyjne marki nastawione na konsumenta, a także podchodzące indywidualnie i elastycznie do potrzeb odbiorców, jednocześnie komunikując się w transparentny oraz autentyczny sposób. Pokolenie Z stawia na treści, które są spersonalizowane, a jednocześnie dostarczane w możliwie jak najszybciej — to właśnie te aspekty, decydują o wyborze danej marki czy produktu. Tradycyjne metody komunikacji oraz zakupów — które z powodzeniem sprawdzały się w przypadku starszych pokoleń — nie są już atutem w przypadku Generacji Z. Dodatkowym aspektem docenianym przez najmłodsze pokolenia jest fakt podejmowania przez marki działań w ramach inicjatyw społecznych, dbanie o środowisko, a jednocześnie zapewnienie wysokiej jakości i szybkości dostaw. Elementy te zyskują na wartości również ze względu na coraz większą świadomość społeczeństw w zakresie ekologii, zmian środowiskowych oraz odpowiedzialnej produkcji. Przedstawiciele Generacji Z w jeszcze większym stopniu niż ich poprzednicy stawiają na konsumpcję treści video, ponieważ stanowią one dla nich łatwy, ale również szybki środek przekazu, który może towarzyszyć im niemalże w każdym momencie ich codziennej rutyny. Stawiając na elastyczność, Generacja Z jako jedno z najczęściej wybieranych mediów stawia na TV online oraz streaming, który pozwala im oglądać ich ulubione treści oraz seriale w dowolnie wybranym przez nich czasie, bez konieczności dopasowywania dnia do pory emisji. Kierując uwagę w stronę platform social mediowych — kobiety należące do Generacji Z najchętniej konsumują treści na platformach takich jak Instagram, WhatsApp, TikTok oraz WeChat (Chiny[2](#user-content-fn-2) ). W przypadku mężczyzn, wśród ulubionych platform social mediowych znajduje się Instagram, WhatsApp, Facebook oraz WeChat (Chiny). Dokładna analiza miejsc, w których przebywa grupa docelowa pozwoli nie tylko na dotarcie do jej przedstawicieli, ale również skuteczne przygotowanie komunikacji marketingowej, która wzbudzi zainteresowanie użytkowników publikowanymi treściami. Uwadze nie może umknąć fakt, że szczególnie istotną pozycję wśród konsumowanych przez Pokolenie Z treści zajmuje platforma TikTok. Głównymi odbiorcami treści w tej platformie są osoby w wieku 18–24, a przeważającą (aż 25%) część użytkowników serwisu stanowią kobiety z wskazanej grupy docelowej. Dodatkowym atutem platformy, jest bardzo wysoki czas spędzany przez użytkowników w jej obrębie. Średni miesięczny czas spędzany na TikTok’u wynosi aż 25.7 godzin per użytkownik [3](#user-content-fn-3). Zaangażowanie na platformie od lat utrzymuje tendencję wzrostową, co może stać się niebywałym plusem, biorąc pod uwagę potrzeby reklamodawców oraz marek kierujących komunikację do przedstawicieli tego pokolenia. Media społecznościowe to również najchętniej wybierany kanał używany jako pierwsze źródło informacji o markach — wybiera go ponad 49,6% użytkowników w grupie wiekowej 16–24 [4](#user-content-fn-4). W przypadku pozostałych źródeł natomiast, warto zauważyć zdecydowany udział Generacji Z wśród użytkowników platformy Spotify, gdzie osoby w wieku 18–24 lat stanowią aż 26% całości serwisu [5](#user-content-fn-5). Użytkownicy serwisu, słuchają udostępnianych w nim treści przez około 148 minut każdego dnia. Powracając do wideo, z perspektywy Generacji Z format ten zyskuje stale na wartości, a samo pokolenie posiada największy udział wśród wszystkich pokoleń, które konsumują tego typu treści [6](#user-content-fn-6). W komunikacji do Generacji Z warto zatem uwzględnić nie tylko treści opierające się na formatach statycznych, ale również formy animowane i video oraz lokalizację reklam w platformach takich jak YouTube co pozwoli na precyzyjne dotarcie do pożądanej grupy docelowej. Zarówno w przypadku przedstawicieli Generacji Z, jak również X rozrywką, która zdecydowanie przyciąga szerokie grono wielbicieli jest obszar gamingu. Wśród 5 badanych lokalizacji (US, UK, Niemcy, Brazylia i Japonia), ponad 90% konsumentów Gen Z badanej próby deklaruje, że gra [7](#user-content-fn-7). Warto zauważyć, że gaming to jeden z obszarów, który w ciągu ostatnich lat stale odnotowuje tendencję wzrostową, angażują się w niego przedstawiciele wszystkich pokoleń. Wchodząc głębiej w motywacje, które sprawiają, że coraz konsumenci coraz częściej sięgają po gry, często wymieniane jest zabarwienie networking’owe gier, a także umożliwienie budowania relacji z przyjaciółmi, czy pomoc w przejściu przez trudny okres w życiu. Stale rozwijający się obszar gamingu, to świetne pole do tworzenia kreatywnych oraz spersonalizowanych komunikatów reklamowych. Stawiając na autentyczność i transparentność, która jest niezwykle ważna dla przedstawicieli Generacji Z, warto także wziąć pod uwagę dynamicznie rozwijający się w ostatnich latach obszar influencer marketingu. Influencerzy stali się poniekąd swego rodzaju ekspertami, którzy mają ogromny wpływ na społeczności zgromadzone wokół prowadzonych przez nich kanałów. W grupie demograficznej, która najczęściej konsumuje treści influencerskie, ale również w największym stopniu obserwuje twórców w Internecie znajdują kobiety w wieku 16–24 lata. Współpracując z twórcami, warto pamiętać o prawidłowym doborze kanałów w zależności od potrzeb naszej grupy docelowej, ale również wybierać twórców, którzy stawiają na autentyczny oraz szczery sposób komunikacji, a także rozumieją specyfikę danego produktu czy usługi. Tworząc strukturę komunikacji z Generacją Z warto pamiętać o kluczowych aspektach, które motywują najmłodsze pokolenie do działania. Stawianie na wartości takie jak niezależność, otwartość, zdrowie, dobrostan psychiczny może przyciągnąć i zatrzymać Generację Z na dłużej. Warto pamiętać również o tym, aby komunikacja kierowana do Gen Z była jak najbardziej spersonalizowana, nastawiona na tworzenie unikalnej więzi z odbiorcą, jednocześnie pozwalając mu na swobodę i nie wywołując presji, która powstaje w przypadku tradycyjnych generycznych reklam czy formatów, których pominięcie nie jest możliwe. Komunikacja tworzona dla Generacji Z powinna być prowadzona w sposób kreatywny, unikalny i dynamiczny. Artykuł stanowi rozpoczęcie cyklu związanego ze specyfiką pokoleń w aspektach budowania wizerunku organizacji oraz marek pracodawców. \_ ## Footnotes 1. State of Gen Z 2021–2022 — Employment; GenHQ.com​ [↩](#user-content-fnref-1) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviours) [↩](#user-content-fnref-2) 1. App Ape; Wallaroomedia.com​ [↩](#user-content-fnref-3) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-4) 1. [Appinventiv.com​](https://Appinventiv.com%E2%80%8B) [↩](#user-content-fnref-5) 1. We Are Social & Hootsuite Digital 2022 Global Overview Report (The essential guide to the world’s connected behaviors) [↩](#user-content-fnref-6) 1. [Deloitte Insights](https://deloitte.com/insights) [↩](#user-content-fnref-7) Powiązane posty [Czytaj więcej](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) #### [Milenialsi — kim są, na co zwracają uwagę w kontekście marki pracodawcy i na jakie treści czekają?](/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) [Uniwersalne podejście do Employer Brandingu nie istnieje. 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Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak skutecznie wypromować aplikację mobilną: od planowania do optymalizacji > Stworzenie aplikacji, która będzie cieszyć się dużą popularnością nie jest łatwe. To proces polegający na zbieraniu danych, analizowaniu ich i odpowiednim dostosowywaniu działań. Z artykułu dowiesz się, co należy zrobić przed rozpoczęciem promocji aplikacji oraz po jej uruchomieniu. Podpowiemy, jak wykorzystać dane oraz jakie są najpotężniejsze kanały generujące ruch i konwersje. 16 sty 2023\ Álvaro Alonso Lozano Stworzenie aplikacji, która będzie cieszyć się dużą popularnością, nie jest łatwe. Nawet jeśli pomysł jest przełomowy, sukces i tak nie jest gwarantowany. Aby go osiągnąć, najpierw musisz wypracować skuteczną strategię pozyskiwania użytkowników. A po uzyskaniu pierwszych instalacji, skupić się na optymalizacji nie tylko samej aplikacji, ale również: kampanii marketingowych, strony internetowej, lejka użytkownika i wskaźników retencji. Jest to proces polegający na zbieraniu danych, analizowaniu ich i odpowiednim dostosowywaniu działań. Z tego artykułu dowiesz się, co należy zrobić przed rozpoczęciem promocji aplikacji oraz po jej uruchomieniu. Podpowiemy, jak wykorzystać dane i jakie są najpotężniejsze kanały generujące ruch i konwersję. ## Pre-launch: opracowanie planu marketingowego Punkt wyjścia to znajomość grupy docelowej oraz konkurencji. Najpierw zbuduj persony i segmenty, a następnie opracuj plan marketingowy aplikacji, uwzględniający działania, które przykują uwagę użytkowników. Branża aplikacji mobilnych jest niezwykle konkurencyjna. Dlatego też, w odpowiedni sposób należy wyróżnić się, przyciągnąć użytkowników i zachęcić ich do pobrania aplikacji. Twój plan musi być przemyślany, skuteczny i elastyczny. ## Pre-launch: budowa strony internetowej Może nie jest to pierwsza rzecz, która przychodzi do głowy przy budowaniu aplikacji, ale posiadanie strony internetowej otwiera ogromne możliwości. Zainwestuj w SEO i SEM, aby prowadzić użytkowników do witryny, z której mogą pobrać aplikację. To właśnie ci użytkownicy (aktywnie korzystający z aplikacji) będą podnosić wskaźniki retencji. ## Pre-launch: wybór MMP Przed uruchomieniem aplikacji należy upewnić się, że jest ona w pełni zintegrowana z Mobile Measurement Partner (MMP). Zbieranie danych z instalacji, kiedy aplikacja jest już dostępna w sklepach z aplikacjami mobilnymi, jest fundamentem skutecznych działań. MMP to narzędzie, dzięki któremu możesz zbierać wszelkiego rodzaju dane, organizować je w czytelny sposób i dzięki temu optymalizować lejek konwersji w oparciu o wyniki. Dodatkowo, pozwala ujednolicić pozyskane dane z kampanii ze wszystkich kanałów marketingowych (zarówno płatnych, jak i organicznych), przypisując instalacje, zapisy lub zakupy do każdego z nich. To daje nam możliwość zwiększenia ROAS poprzez skupienie się na dochodowych platformach i eliminacji nieefektywnych. ## Pre-launch: Zdefiniuj swoje KPI przed startem Zastanów się, jakie metryki są istotne dla Twojej aplikacji i biznesu. Mogą to być np. wskaźnik retencji, liczba rejestracji, średni przychód z użytkownika itp. Po zdefiniowaniu kluczowych wskaźników wydajności (KPI) i analizie danych z MMP, otrzymasz szczegółowy obraz tego jak funkcjonuje aplikacja wśród Twojej grupy docelowej i czy spełnia wcześniej założone cele. ## Uruchomienie: Twoja aplikacja jest dostępna w sklepach z aplikacjami Twoja aplikacja działa i użytkownicy mogą ją wreszcie pobrać! Teraz nadszedł czas na rozpowszechnianie informacji i realizację planu marketingowego. Przy ponad 4,3 mln aplikacji dostępnych w Apple Store i ponad 2,9 mln w Google Play Store, prawdopodobnie planujesz całkiem spory budżet na reklamy płatne. Pamiętaj, że inwestowanie w ruch organiczny jest równie ważne, zwłaszcza w dłuższej perspektywie. Wymaga to jednak zdecydowanie więcej czasu i cierpliwości, podczas gdy płatne reklamy to droga na skróty w dotarciu do grupy docelowej. Istnieje kilka kanałów ruchu i w zależności od celów, najprawdopodobniej rozważać będziesz kilka z poniższych: ### _Optymalizacja App Store_ App Store Optimization (ASO) polega na zwiększeniu świadomości istnienia aplikacji i podniesieniu współczynnika instalacji w sklepach z aplikacjami. Możemy to osiągnąć poprzez wykorzystywanie strategii słów kluczowych w rankingu sklepów z aplikacjami, projektowanie atrakcyjnych listingów sklepów z aplikacjami czy podbijanie dobrych ocen i recenzji. W tak konkurencyjnej przestrzeni, warto rozważyć uruchomienie App Store Ads, aby dotrzeć do odbiorców szybciej i skuteczniej. Dwa główne kanały to: Apple Search Ads i Google App Campaigns. Apple Search Ads działa na podstawie słów kluczowych, a średni CR dla tego kanału oscyluje na poziomie 50%. Uniwersalne kampanie Google App Campaigns opierają się na demografii odbiorców i pozwalają na promowanie aplikacji w wyszukiwarce Google, Google Play, YouTube, Gmailu oraz w innych aplikacjach i witrynach mobilnych Google Display Network. ### _Wyszukiwarka Google - SEO i SEM_ Kiedy już masz stronę internetową, powinieneś zacząć pracować nad tym, aby znalazła się na pierwszej stronie wyszukiwarki Google po wpisaniu słów kluczowych dla Twojej aplikacji. Search Engine Optimization (SEO), czyli proces optymalizacji strony internetowej pod działanie wyszukiwarek internetowych, opłaci się w dłuższej perspektywie, jeśli jesteś wystarczająco zaangażowany w strategię SEO. Dzięki Google PPC Search, możesz jednak szybciej dotrzeć do swojej grupy docelowej. Google Search Ads jest jednym z najbardziej opłacalnych kanałów ze względu na świetną jakość użytkowników, którą przynosi. Jego główną zaletą jest to, że zapłacisz tylko za tych użytkowników, którzy zdecydują się kliknąć w link kierujący na Twoją stronę. ### _Ruch z serwisów społecznościowych_ Media społecznościowe to konieczność przy promocji aplikacji. Strategia Social Media powinna zostać zbudowana na kilka miesięcy w przód. Tylko dzięki temu, będziesz mógł/mogła regularnie publikować spójne i angażujące treści, które umożliwią dotarcie do grupy docelowej za pośrednictwem płatnej reklamy. Meta (Facebook & Instagram) i TikTok to najpopularniejsze platformy społecznościowe, które oferują kampanie instalacyjne aplikacji. Kampanie targetowane są na podstawie danych demograficznych i zainteresowań. Dlatego tak ważne jest, aby wiedzieć kim jest persona, do której kierujemy swoją komunikację. ### _Afiliacja_ Afiliacja nie zawsze znajduje się we wstępnych planach promocyjnych aplikacji mobilnej, jednak warto rozważyć ten kanał z uwagi na ilość konwersji jaką może dostarczyć. To Ty decydujesz o płatnych zdarzeniach, które mogą być dostosowane do twoich wskaźników KPI, co z kolei pozwala płacić tylko i wyłącznie za efekt. Jeśli jesteś gotowy na skalowanie swojej bazy użytkowników, wybierz sieć afiliacyjną z udokumentowanym doświadczeniem z podobnymi aplikacjami do Twojej. Performante od prawie dekady pomaga twórcom aplikacji w osiąganiu ich celów rozwojowych. Mamy globalną sieć afiliacyjną obejmującą ponad 750 połączeń we wszystkich krajach, z codzienną optymalizacją dokonywaną przez wewnętrzny algorytm. Jeśli masz aplikację i szukasz niezawodnej agencji performance - [podrzuć nam linka](/services#performance_campaigns) i porozmawiajmy o Twoich celach! ### _Programmatic_ Programmatic umożliwia wyświetlanie reklam Twojej aplikacji na setkach stron, blogów i w innych adekwatnych mediach, w oparciu o ten sam system licytacji i segmentacji, którego używają platformy o ugruntowanej pozycji na rynku. Istnieje mnóstwo Demand Side Platforms (DSP), które możesz wypróbować. Przy wyborze sprawdź, czy ich funkcje i zasoby pasują do Twoich celów i niszy. ### _Inne sposoby_ Powyżej wymieniliśmy główne kanały, ale na szczęście nie jesteśmy ograniczeni tylko do nich. Istnieje cała lista różnych kanałów promocji, które możesz wykorzystać. Poniżej kilka z nich: - _Influencer marketing_: influencerzy mogą być dużym wsparciem w promocji aplikacji. Jednak wybór ambasadora aplikacji może być trudny i wymaga długich poszukiwań, ponieważ każdy z nich ma określoną publiczność. Główną uwagę należy zwrócić ku zaangażowaniu odbiorców w publikowane przez influencera treści i nie sugerować się liczbą obserwujących go kont. - _Public Relations_: różnorodne sposoby poszerzenia świadomości marki z pozornie mniej konwencjonalnych kanałów, jak np. komunikaty prasowe, wywiady z lokalnymi gazetami, płatne posty i blogi. - _Polecenia_: klasyczne polecenia od znajomych nigdy nie powinny być pomijane, ponieważ to jeden z najbardziej skutecznych elementów strategii word of mouth. ## Po uruchomieniu: analiza i optymalizacja Nawet jeśli przed startem zrobiłeś obszerne badania na temat swoich odbiorców i wyznaczyłeś przemyślane KPI, prawdopodobnie Twoja grupa docelowa będzie nieco inna niż sobie wyobrażałeś, a co za tym idzie – zmieni się również początkowo wyznaczone KPI. Zbierając dane o aktywności użytkowników powinieneś mierzyć dwie rzeczy: swoje główne cele oraz mikrozdarzenia w aplikacji. Dzięki temu uzyskasz dokładny obraz Twoich idealnych klientów i będziesz w stanie dać im to, czego oczekują. Niezależnie od tego, czy sprawdzasz Google Analytics, swój MMP, czy jakikolwiek inny panel marketingu mobilnego, powinieneś starać się, aby wszystkie dane były zebrane w jednym miejscu. Taki cross-platformowy pomiar marketingowy pozwoli Ci ocenić realną wartość instalacji, zapisów, zakupów i innych istotnych wydarzeń. Dzięki temu uzyskasz kluczowe informacje dotyczące opłacalności i efektywności poszczególnych kanałów. Na początku prawdopodobnie będziesz celował/a głównie w instalacje, ale aby zbudować stabilną bazę użytkowników, będziesz musiał/a skupić się na jakości, a nie ilości, ponieważ gra toczy się o retencję. Nasz główny cel to zbudowanie bazy lojalnych i zaangażowanych użytkowników. ## Po uruchomieniu: rozwiązanie antyfraudowe Posiadanie rozwiązania antyfraudowego jest czymś, co warto rozważyć. MMP oferują własne zabezpieczenia antyfraudowe, ale są też firmy, które się w tym specjalizują. Rozwiązania te, pomogą Ci zapłacić tylko za to, co daje Ci prawdziwą wartość, ponieważ fałszywe leady stworzone w celu zawyżania metryk kampanii nigdy nie przekształcą się w klientów. Badania zebrane przez Opticks pokazują, że do 2023 roku ad fraud spowodował straty w reklamie cyfrowej wynoszące 120 miliardów dolarów na całym świecie. Te same badania szacują, że 45% ruchu online to ruch fraudowy. Innymi słowy - inwestowanie w środki zapobiegające fraudom to kolejny sposób na optymalizację wydatków na reklamę. ## Kilka słów na koniec Inwestowanie w promocję aplikacji może nie być łatwe (i tanie!), zwłaszcza jeśli w odpowiedni sposób nie przygotujesz się do startu działań. Zacznij od stworzenia planu marketingowego i określ grupę docelową, aby zminimalizować koszty. Po rozpoczęciu zbierania danych - analizuj je i optymalizuj regularnie wydatki na reklamę: im częściej będziesz to robić, tym większą wartość będą miały Twoje działania. Powiązane posty [Czytaj więcej](/pl/blog/w-poszukiwaniu-synergii-idealnej/) #### [W poszukiwaniu synergii idealnej – Dawid Biskupski (iPresso) i Stanisław Kazior (Performante) o wspólnej ofercie dla klientów, wzbogaconej o marketing automation](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Agencja kreatywna Performante i iPresso, czyli specjaliści z obszaru marketing automation, łączą siły, by dostarczać jeszcze bardziej celowane i kompleksowe usługi.](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Stanisław Kazior\ 9 paź 2023](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Czytaj więcej](/pl/blog/w-poszukiwaniu-synergii-idealnej/) [Czytaj więcej](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) #### [Jak znaleźć odpowiednich partnerów do marketingu afiliacyjnego w 2022 roku?](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) [Głównym celem każdego biznesu jest pozyskiwanie nowych klientów. Marketing afiliacyjny jest uważany za jeden z najskuteczniejszych sposobów…](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) [Kateryna Tsybulia\ 2 sie 2022](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) [Czytaj więcej](/pl/blog/jak-znalezc-odpowiednich-partnerow-do-marketingu-afiliacyjnego-w-2022-roku/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak znaleźć odpowiednich partnerów do marketingu afiliacyjnego w 2022 roku? > Głównym celem każdego biznesu jest pozyskiwanie nowych klientów. Marketing afiliacyjny jest uważany za jeden z najskuteczniejszych sposobów… 2 sie 2022\ Kateryna Tsybulia **Głównym celem każdego biznesu jest pozyskiwanie nowych klientów. Marketing afiliacyjny jest uważany za jeden z najskuteczniejszych sposobów na osiągnięcie tego celu. Promujesz swój biznes lub biznes swoich partnerów w Internecie poprzez innych afiliantów, a oni z kolei otrzymują wynagrodzenie za każde ukierunkowane działanie.** Jak więc szukać afiliantów w 2022 roku? Oto kilka wskazówek. **Bądź obecny na forach i społecznościach internetowych.** Świetnym sposobem na znalezienie afiliantów jest bycie aktywnym członkiem forów afiliacyjnych i stron rankingowych, takich jak AffiliateFix, Affpaying czy Offervault. Afilianci szukający produktów lub odpowiedniego ruchu często tam zaglądają. Upewnij się, że reprezentujesz siebie jako wiarygodną firmę i masz jasne oraz dopasowane do Twojego biznesu szczegóły profilu. Poproś swoich partnerów, aby pod Twoim profilem podzielili się swoimi przemyśleniami i uwagami dotyczącymi współpracy, dzięki czemu potencjalni klienci będą wiedzieli, z kim przyjdzie im współpracować. **Nawiąż jak najwięcej kontaktów na wydarzeniach afiliacyjnych.** Weź udział w branżowych konferencjach, na których możesz spotkać swoich potencjalnych partnerów. Takie eventy odbywają się przez cały rok w różnych częściach świata. Partnerzy uczestniczą w konferencjach, aby wymieniać się doświadczeniami i nowościami w danej branży, poznać nowe narzędzia i technologie promocji oraz znaleźć nowych klientów. Nie przegap swojej szansy! Niezależnie od tego, czy jesteś prelegentem czy słuchaczem, to świetna okazja, by spotkać ludzi, którzy mogą zaoferować Twoje produkty swoim odbiorcom. **Rozwijaj swoją sieć mediów społecznościowych.** Media społecznościowe to darmowe narzędzie, które może pomóc Ci osiągnąć cele biznesowe, więc dlaczego nie wykorzystać ich w pełni? Facebook, Instagram, a zwłaszcza LinkedIn rozwijają się z dnia na dzień i przyciągają coraz więcej afiliantów do przyłączenia się i stworzenia kont osobistych oraz biznesowych. Zebranie dużej, odpowiedniej grupy odbiorców (network) może zająć trochę czasu, ale gdy już ją będziesz miał — to Ty będziesz dostawać prośby o współpracę, a nie odwrotnie. Jedną z metod jak zachęcić więcej afiliantów do wysyłania zapytań to umieszczenie postów o potencjalnej współpracy biznesowej na pozornie nieodpowiednio dobranych grupach na LinkedIn. Takie posty zachęcą ludzi do napisania do Ciebie w sprawie ewentualnego partnerstwa lub subskrypcji, by zobaczyć, co jeszcze im oferujesz i czy jest to dla nich istotne. **Szukaj odpowiednich słów kluczowych w Google.** Doskonale zdajemy sobie z tego sprawę, że w dzisiejszych czasach wszystko można znaleźć w Google… no, prawie wszystko. Kiedy mówimy o marketingu afiliacyjnym, nie jest to takie proste. Powinniśmy wiedzieć, jak wygooglować słowa, aby uzyskać odpowiednie wyniki wyszukiwania. Niestety, nie wystarczy tylko wpisać w pasku wyszukiwania “najlepsze sieci afiliacyjne 2022”. Robiąc to, możesz spotkać się z nieodpowiednimi potencjalnymi partnerami, którzy najprawdopodobniej zapłacili, aby być widocznymi dla innych afiliantów. Najlepszym sposobem jest wpisanie słów istotnych dla Twojego biznesu i sprawdzenie, czy wyniki są dla Ciebie dobre i czy mógłbyś współpracować z wyszukanymi partnerami. Aby wiedzieć to na pewno, powinieneś jeszcze przestudiować ich stronę lub profil. Innym dobrym sposobem jest po prostu wygooglowanie nazw marek partnerów. Jest to powszechna praktyka firm, aby umieścić swoje nazwy konkurentów jako ich reklamy dla słów kluczowych. Dlatego wyszukiwanie partnerów przyniesie Ci dość podobne firmy, które będą podążać za Twoimi potrzebami i z którymi mógłbyś pracować. **Word of mouth.** Ludzie uwielbiają rozmawiać. Jeśli więc dobrze zadbasz o swoich partnerów i zaoferujesz im świetny produkt, zauważą Cię i będą o Tobie mówić. A gdy zaczną promować Twoje produkty — inni ludzie w ich społeczności “podchwycą” to i przyłączą się do dyskusji. Powiązane posty [Czytaj więcej](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) #### [Jak skutecznie wypromować aplikację mobilną: od planowania do optymalizacji](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Stworzenie aplikacji, która będzie cieszyć się dużą popularnością nie jest łatwe. To proces polegający na zbieraniu danych, analizowaniu ich i odpowiednim dostosowywaniu działań. Z artykułu dowiesz się, co należy zrobić przed rozpoczęciem promocji aplikacji oraz po jej uruchomieniu. Podpowiemy, jak wykorzystać dane oraz jakie są najpotężniejsze kanały generujące ruch i konwersje.](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Álvaro Alonso Lozano\ 16 sty 2023](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Czytaj więcej](/pl/blog/jak-skutecznie-wypromowac-aplikacje-mobilna-od-planowania-do-optymalizacji/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) #### [Wspólnie po więcej – Partnerstwo Performante i Nationale‑Nederlanden w Employer Brandingu](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [O wieloaspektowej współpracy Performante z Nationale‑Nederlanden w obszarze Employer Brandingu, ukazując efektywne działania i wspólne osiągnięcia, które budują wizerunek atrakcyjnego pracodawcy.](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Filip Filipiak\ 3 paź 2024](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) [Czytaj więcej](/pl/blog/partnerstwo-performante-i-nationale-nederlanden-w-employer-brandingu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Karuzela możliwości. Dlaczego warto tworzyć karuzele na social media (jeżeli jeszcze tego nie robicie)? > Obecnie na Instagramie przebywa ponad 1,300 miliarda aktywnych użytkowników miesięcznie. Tym samym zajmuje on 4. miejsce wśród platform ... 26 lis 2021\ Aleksandra Witkowska **Obecnie na Instagramie przebywa ponad 1,300 miliarda aktywnych użytkowników miesięcznie. Tym samym zajmuje on 4. miejsce wśród platform mediów społecznościowych i daje ogromne możliwości przedstawienia marek oraz kreowania wizerunku firm. Ponad 25 milionów kont na Instagramie to te o charakterze biznesowym. Każdy, a w szczególności marki osobiste i firmy powinny korzystać z opcji publikowania postów karuzelowych. Dlaczego?** **Ponieważ zwiększają one zaangażowanie społeczności i pozwalają docierać do nowych użytkowników. Dodatkowym atutem jest zróżnicowanie typów treści. Dlatego właśnie warto włączyć karuzele do strategii na social media.** W raporcie Instagram Engagement Report (HubSpot 2021) wykazano, że karuzele są drugim najpopularniejszym po filmach formatem. W tym samym raporcie zauważono również, że karuzele uzyskują największą liczbę polubień i komentarzy. **Czym jest post karuzelowy?** Karuzela na Instagramie to post złożony z serii zdjęć, filmów lub kombinacja obydwu formatów. Jej całą zawartość możemy wyświetlić, przesuwając palcem w lewo na ekranie („swipe left”). Nie od dziś wiadomo, że twórcom treści na kanałach social media zależy na tym, abyśmy spędzali jak najwięcej czasu w aplikacji czy na stronie. Dlatego wspierane są wszelkie działania, które realizują ten cel. Posty karuzelowe stanowią świetny przykład — generują więcej kliknięć, większe zaangażowanie i zainteresowanie aplikacją. Ale nie tylko Instagramowi na tym zależy. Wy, reprezentując markę osobistą czy firmę, również chcecie, aby użytkownik poświęcił jak najwięcej czasu waszemu _contentowi_, zapamiętał go i wrócił do Was po więcej treści. Chcecie jak najwięcej przekazać użytkownikowi, Klientowi i zainteresować ich swoimi treściami na tyle, aby zostali z Wami na dłużej. Posty karuzelowe to nie jest szybki rzut oka na zdjęcie, to przewijanie slajdów i bardziej świadome konsumowanie treści. Szkoda byłoby nie wykorzystać tego do rozwoju profilu firmy. Liczby i dane mówią same za siebie (a jak wiecie, lubimy statystyki #sayYEStoData): - 19,44% postów na Instagramie to karuzele. - Karuzele są najbardziej angażującymi postami na Instagramie: 1,92% średniego zaangażowania na post. - Najczęściej karuzele mają dwa (33,10%) lub trzy slajdy (19,69%), ale niektóre wykorzystują też ich maksymalną liczbę, czyli 10 slajdów (6,77%). - W przypadku wykorzystania wszystkich dziesięciu dostępnych slajdów, średni wskaźnik zaangażowania na karuzelę przekracza 2%. - Podczas gdy karuzele z obrazami są wykorzystywane częściej (88,8%), karuzele łączące obrazy z filmami wideo przynoszą najwyższe wskaźniki zaangażowania na post — średnio 2,33%. - 4,9% karuzel posiada wiadomości, które zachęcają użytkowników do przesunięcia palcem w lewo. Osiągają one lepsze wyniki, zwiększając średni wskaźnik zaangażowania z 1,83% do 2%. **Jak wykorzystać karuzelę w komunikacji marki?** Posty karuzelowe umożliwiają zaprezentowanie oferty produktów, pokazanie statystyk, backstage’u, tutoriali oraz rekomendacji. Jest to również świetny sposób na wyróżnienie pracowników i zamieszczanie treści związanych z Employer Brandingiem. Macie do wykorzystania aż 10 slajdów, by zainspirować swoich followersów. Posty karuzelowe świetnie przekazują wiedzę. Dobrze zaplanowane, celują prosto lw potrzeby odbiorcy. Tematy, które poruszacie, będą dla niego ciekawe, jeżeli wpiszą się w krąg jego zainteresowań. Dlatego sprawdzajcie statystyki lub pytajcie wprost swoich obserwatorów — to przyczyni się do rozwoju waszej marki. **O czym musicie pamiętać przy tworzeniu karuzeli?** Odbiorcy Instagrama nastawieni są na ładne, czytelne treści. Warto zadbać o ciekawy nagłówek i dobrze zaprojektowany pierwszy slajd. Dobrze jest od razu zmotywować odbiorcę do przesunięcia grafiki dalej. Drugi slajd jest równie ważny. Karuzele są jedynym _contentem_, który pojawi się w _feedzie_ nie raz, a dwa razy! Odbiorca najpierw zobaczy pierwszy slajd, wyjdzie z aplikacji, wróci niedługo i zobaczy w swoim _feedzie_ drugą grafikę z karuzeli. Macie zatem aż dwie szanse, żeby przyciągnąć jego uwagę. Dobry post to taki, który nie ma zbyt dużej ilości tekstu i jest czytelny. Wiem, że chcielibyście przekazać jak najwięcej, ale pomyślcie o podzieleniu tego na różne posty. Nie da się przekazać całej wiedzy w tych paru slajdach, ale tworząc karuzelę na pewno uda Wam się w taki sposób przyciągnąć uwagę użytkowników\.Warto wyraźnie zaznaczyć, że odbiorca może przesunąć zdjęcie w lewo. Napiszcie to na grafice, dodajcie na niej strzałki, zaznaczcie w opisie posta. Według statystyk, takie publikacje osiągają lepsze wyniki. A na zakończenie, porozmawiajmy o… zakończeniu karuzeli. Warto dodać CTA (call-to-action) na ostatnim slajdzie — zachęci to odbiorców do zrobienia tego, na czym najbardziej Wam zależy: zapisania posta, polubienia, skomentowania, udostępnienia. Wybierajcie maksymalnie jedną lub dwie akcje — nie przytłaczajcie odbiorców zbyt wieloma opcjami. Jeżeli jeszcze nie korzystaliście z tej opcji komunikacji, mam nadzieję, że czujecie się przekonani. Statystyki i raporty to potwierdzają: dzięki karuzelom budujemy naszą pozycję eksperta, przyciągamy skuteczniej nowych odbiorców, wzmacniamy relacje i zdobywamy wyższe zaangażowanie użytkowników. Poznaliście już wszystkie zalety, teraz czas zacząć działać! Powiązane posty [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) #### [Jak robić piękne zdjęcia na firmowe kanały social media](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Fotografia dla biznesu jest ważną częścią komunikacji. Dzięki zdjęciom, które stanowią też dodatek do samych grafik ...](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Aleksandra Witkowska\ 27 gru 2021](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/jak-robic-piekne-zdjecia-na-firmowe-kanaly-social-media/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Kim jest grafik, a kim art director? Kim chcesz być Ty? > Masz smykałkę do obsługi programów graficznych, wysokie poczucie estetyki oraz dbasz o najmniejsze detale? A może dodatkowo czujesz ... 12 paź 2018\ Tina Toutounchi **Masz smykałkę do obsługi programów graficznych, wysokie poczucie estetyki oraz dbasz o najmniejsze detale?\ A może dodatkowo czujesz, że jesteś w stanie tworzyć całe koncepcje kreatywne i współpracować ramię w ramię ze strategiem i copywriterem, z którymi wspólnie wzniesiecie kampanię na zupełnie inny poziom?** Jeśli czujesz głód kreacji i masz odpowiednie (oraz niezbędne) umiejętności, nie bój się sięgać po jak najwięcej. Swoją karierę rozpocznij jako grafik, a wraz z praktyką nabędziesz wiedzę na temat rożnych możliwości poprowadzenia swojej ścieżki kariery w tym właśnie zakresie. Może to być motion design, być może UI/UX? Może chcesz zająć się projektowaniem stron lub aplikacji, a może zupełnie skupić się na komunikacji offline? W ciągu kolejnych lat na pewno pojawi się też wiele nowych możliwości i specjalizacji, dzięki którym wybijesz się na rynku. **Jeśli Twoja edukacja poszła jednak w zupełnie innym kierunku i musisz zacząć od zera, na tym etapie postaw na naukę:** - **Weź ołówek w rękę i zacznij rysować.** Nie musisz być bardzo uzdolnionym artystą, ale bądź w stanie przelać na papier swój pomysł lub chociaż jego szkic. - **Poczytaj o teorii projektowania graficznego.** Nikt nie lubi teorii, ale podstawową wiedzę musisz gdzieś zdobyć. - **Dowiedz się więcej o doświadczeniu użytkownika, czyli user experience (UX).** W sieci znajdziesz wiele artykułów na ten temat. Możesz też rozważyć studia podyplomowe oferowane przez wiele szkół wyższych. - **Poznaj różne programy do projektowania graficznego.** Nie ma na rynku jednego słusznego narzędzia. Wybierz to, które odpowiada Ci najbardziej. - **Naucz się dostrzegać pracę grafika z perspektywy klienta i marki.** Czytaj na temat brandingu, komunikacji korporacyjnej, analizuj stronę graficzną kampanii marketingowych. Nie zawsze to, co realizuje ambicje grafika, idzie w parze z celami marki/klienta. **Jeśli jesteś już na etapie szukania pracy w zawodzie grafika, pewnie zastanawiasz się, jak wybić się na tle innych kandydatów?** - **Przygotuj odpowiednie portfolio.** Jeśli naprawdę zależy Ci na konkretnej firmie, przeanalizuj ich komunikację wizualną i zaproponuj swoje pomysły. - **Jeśli jest to agencja, która udostępnia informacje o dotychczasowych klientach lub nawet projektach, podeślij im swoją propozycję komunikacji wizualnej danego projektu.** Proaktywność i odpowiednie podejście do tematu bardzo punktuje. - **Na początek najlepszym rozwiązaniem jest na pewno trening, a tym bardziej praktyka na realnych case’ach.** Spróbuj swoich sił jako grafik, sprzedaj klientowi wizualną ideę na jego produkt lub usługę i dorzuć swój sukces do swojego pierwszego portfolio. Może Ci w tym pomóc konkurs JustBrief. - **Aplikuj na stanowisko Grafika i stwórz koncepcję wizualną pod brief swojego pierwszego realnego i wielkiego klienta — Uber Eats —** [**www.justbrief.pl!**](http://www.justbrief.pl%21/) Powiązane posty [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) #### [Dobre doświadczenia pracownika zaczynają się od przyjaznego onboarding’u](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Przy implementowaniu zmian w różnych procedurach HR niezmiernie ważne jest zbieranie i analiza danych ...](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Tina Toutounchi\ 5 maj 2021](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/dobre-doswiadczenia-pracownika-zaczynaja-sie-od-przyjaznego-onboardingu/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) #### [Marketing w employer brandingu: poradnik HR- owca](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ...](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Tina Toutounchi\ 28 cze 2019](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) #### [Rekrutacja doświadczonych talentów: analiza kampanii](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Marketing w employer brandingu: poradnik HR- owca > Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ... 28 cze 2019\ Tina Toutounchi ## Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z nastawieniem na długofalowe działania i efekty często odroczone, niekoniecznie bezpośrednio zależne od bieżących aktywności. Wizerunek który kreujemy w głowach naszych odbiorców nie jest stały: najmniejsze wydarzenie jest w stanie go zmienić. Dlatego spójne, a przede wszystkim mądrze przemyślane komunikaty są kluczowe dla wzbudzenia pożądanych przez nas emocji i co za tym idzie postaw. Jak to osiągnąć? Dzięki synergii trzech fundamentalnych dla tego obszaru dziedzin: HR, marketingu i PR. Jednak to marketing jest kluczową dziedziną dostarczającą nam wiedzy i narzędzi niezbędnych w employer brandingu. **Dlaczego marketing?** W działaniach EB naszym ”użytkownikiem” jest kandydat i/lub pracownik. Niezależnie od tego, czy jest to (potencjalny) pracownik czy klient, działa on i funkcjonuje w podobny sposób. Jeżeli nasza strategia EB nie uwzględnia strategii konsumenckiej, przekaz traci na spójności, a tym samym również na wiarygodności. Jeżeli nasza zakładka kariery jest nieprzyjazna użytkownikowi, a ogłoszenie o pracę długie i nieczytelne, narażamy się na niepotrzebną stratę leadów. Prezentowane przez naszą organizację hasła, wizualizacje, a także koncepty nie powinny odbiegać poziomem od przekazów kierowanych przez naszą firmę do klientów. W końcu klient może być w przyszłości również kandydatem (i na odwrót). Tak, wszyscy chcielibyśmy zaprojektować działania, które staną się viralowe i wszyscy będą o nich mówić i pisać. Jednak planując działania związane z komunikacją do grupy docelowej, musimy pamiętać o kilku podstawowych narzędziach w obszarze marketingu: - **Persona**, czyli do kogo w ogóle mówimy? Zupełnie innym tonem i komunikatem dotrzemy do seniora i juniora, a także programisty lub handlowca. Ważne są też kanały, którymi do nich dotrzemy, ich miejsce zamieszkania, reprezentowane pokolenie czy sposób konsumpcji mediów. - **Benchmark** konkurencji, czyli porównuj i odkrywaj. EVP można przyrównać do marketingowego USP. Żeby zainteresować naszą firmą kandydata, nasze działania muszą być nie tylko atrakcyjne, ale też wyróżniające się na konkurencyjnym rynku. Kandydat, który otrzyma propozycję z dwóch podobnie komunikujących swoją ofertę firm, zwróci uwagę na małe, często nic nie znaczące z punktu widzenia dłuższej współpracy szczegóły. Drugim scenariuszem może być wybranie bardziej znanej/widocznej firmy. Dlatego poza analizą profili, ofert i przekazu konkurencji…. - … zadbaj o odpowiednie dobranie **narzędzi i kanałów** komunikacji. Nie może Cię przecież zabraknąć w miejscach, w których jest Twoja konkurencja i Twoi odbiorcy. Nawet jeśli teraz konkretne Persony nie są Twoją grupą docelową, mogą się nią stać za jakiś czas. Sami nie trafią na Twoje profile w mediach społecznościowych. Wsparcia możesz szukać np. w rozwiązaniach [**performance marketingowych**](https://performante.com/services). Poszukaj też informacji o trendach: wielu z nas już wie, że formaty video są lepiej konsumowane poprzez media społecznościowe, chat boty są już wykorzystywane do komunikacji z kandydatami, a targi pracy stają się też wirtualne. Nie mówiąc już o działaniach ambient marketingowych, które przygotowane w odpowiedni i atrakcyjny sposób, przyniosą nam plony w postaci aplikacji. - Praca na danych, czyli **people analytics** w służbie EB. Niezależnie od tego, czy analizujemy źródła aplikacji w celu dobrania odpowiednich kanałów, czy chcemy poprawić UX poprzez analizę ścieżki użytkownika na naszej zakładce kariery, czy prowadzimy działania SEO. Bez odpowiednich danych i wynikających z nich wniosków, nie będziemy mieli możliwości optymalizacji naszych działań. **Nie zapominajmy o wewnętrznej perspektywie** Oczywiście, sprawiedliwa pensja, przyjazna atmosfera pracy, możliwości rozwoju i dotrzymywanie danego słowa są kluczowe w utrzymaniu zaangażowania naszych pracowników. Rola HR w doglądaniu spełnienia obietnic złożonych podczas EB-owych kampanii czy procesu rekrutacji jest bardzo ważna. Jednak aby podnieść satysfakcję z pracy w naszej organizacji, działania skierowane do naszych obecnych pracowników, wykorzystujące narzędzia marketingowe są nieocenione. Odpowiednio przeprowadzone i spójne kampanie wewnętrzne, kreatywne koncepty wpływające na well being pracowników, czy narzędzia ułatwiające lub wręcz umilające im pracę — możliwości są rożne i nie potrzebujemy dużych budżetów, aby być kreatywnym i realizować ciekawe i przemyślane projekty. Powiązane posty [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) #### [Rekrutacja doświadczonych talentów: analiza kampanii](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Milenialsi — kim są, na co zwracają uwagę w kontekście marki pracodawcy i na jakie treści czekają? > Uniwersalne podejście do Employer Brandingu nie istnieje. Za każdym razem powinno być ono poszerzone o kontekst, który może przybierać... 9 gru 2022\ Monika Siara-Bramora Uniwersalne podejście do Employer Brandingu nie istnieje. Za każdym razem powinno być ono poszerzone o kontekst, który może przybierać również formę insightu dotyczącego m.in. zachowań i motywacji danej generacji na rynku pracy. Efektywna komunikacja z przedstawicielami każdego z pokoleń pozwala organizacjom na przyciągnięcie jakościowych kandydatów i zbudowanie zaangażowanej społeczności wokół marki pracodawcy. **Kim są przedstawiciele Generacji Y?** To osoby urodzone pomiędzy 1982 a 1995 rokiem (daty mogą się różnić w zależności od źródeł). Im bliżej dat granicznych, tym więcej naleciałości z otaczających pokoleń u przedstawicieli Generacji Y. Osoby urodzone w latach 1977–1980 mogą mieć cechy pokolenia Y i X, natomiast urodzeni w latach 1993–1998 są zbliżeni w swoich zachowaniach, potrzebach i motywacjach do generacji Y i Z. Te urodzone w latach sąsiednich dla dwóch pokoleń określa się mianem Cuspersa. Profile pokoleniowe zawsze są tworzone w oparciu o osoby urodzone w połowie pokolenia, w związku z tym osoby urodzone w datach granicznych mogą się identyfikować z dwoma pokoleniami jednocześnie. Generację Y określamy najczęściej mianem Milenialsów, ponieważ jej przedstawiciele wkroczyli w dorosłość w latach otaczających wejście w milenium. Już w 1994 roku The New York Times zwrócił uwagę na tzw. „myślenie milenijne”, którym nazwał nadmierne uznanie dla nowej technologii. Rozwijającą się kulturę, naznaczoną „pogonią za zewnętrzną krawędzią technologii komputerowej” porównano z rewolucją obyczajową lat 60. Milenialsi dorastali w czasach szybkiego rozwoju technologicznego i z pewnością to właśnie powszechny dostęp do nowych zdobyczy wpłynął na ich postrzeganie świata oraz relacji. Milenialsów cechują: pewność siebie, zorientowanie na wydajność, wysokie ambicje, otwartość, pewność siebie i przedsiębiorczość. Warto zwrócić uwagę na ich stałą chęć rozwoju, która pozwala im zdobywać duże kompetencje. Przedstawiciele pokolenia Y szukają wyzwań w pracy, które pozwolą im spełniać ich zawodowe ambicje. Połączenie chęci rozwoju ze świadomością nieustannego postępu technologicznego ukształtowało ambitną i wytrwałą grupę na rynku pracy. **Pokolenie Y w pracy — jakie marki pracodawcy są interesujące dla Milenialsów?** Najważniejsze oczekiwania Milenialsów wobec pracodawcy to konkretny i regularny feedback, możliwości rozwoju i docenianie pracy, jaką wykonują. Pokolenie Y jest znacznie bardziej skłonne do zmiany miejsca pracy niż poprzednie pokolenia, nawet jeśli łączy się to ze zmianą miejsca zamieszkania. Milenialsi w myśleniu o swojej karierze nie kierują się granicami — aż 71% respondentów w raporcie [PWC](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) stwierdza, że na pewnym etapie swojej kariery planuje pracę za granicami swojego kraju. Z drugiej strony nie można jednak zapomnieć o tym, że równowaga pomiędzy życiem zawodowym i prywatnym jest bardzo ważnym aspektem życia przedstawicieli pokolenia Y, dla których praca i ambicje nie muszą być jedynym sensem życia. Jak przyciągnąć Milenialsów do miejsca pracy? Z pewnością aspekty, na które zwrócą uwagę, to program rozwoju talentów, plany kariery, kwestie związane z wellbeingiem oraz work-life balance. Przykładem treści, na które w tym kontekście przedstawiciele pokolenia Y mogą zwrócić uwagę, są case studies dotyczące kariery poszczególnych pracowników (jeśli jej dynamiczny rozwój odbywał się w strukturach danej, jednej organizacji), wnikliwie opisane ścieżki awansu dostępne w komunikacji wewnętrznej oraz dostępność narzędzi ułatwiających zachowanie work-life balance. [Raport Gallupa](https://www.hays.co.uk/blog/insights/how-to-ensure-your-employer-brand-spans-the-generations) zwraca uwagę na to, że dla Milenialsów to nie zarobki są najważniejsze, ale poczucie sensu i spełnienia w miejscu pracy. Ważna jest dla nich narracja miejsca pracy — współpraca a nie wypełnianie ram sztywnych obowiązków. **Angażujące treści według Milenialsów — na co zwracają uwagę?** [Prawie 100% Milenialsów korzysta z internetu](https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/), co oznacza, że to właśnie kanały online są najlepszymi sposobami dotarcia do tej generacji. W jakich miejscach w Internecie można odnaleźć przedstawicieli pokolenia Y? Wskaźnik jest wyższy niż w przypadku młodszego pokolenia na rynku pracy — generacji Z. [To właśnie Milenialsi stanowią największą multi-sieć w mediach społecznościowych. Największy procent Milenialsów posiada konta na Facebooku (88%) i YouTube (87%) — nic dziwnego, w końcu to te dwie platformy są odpowiedzialne za rewolucję w Internecie, która nastąpiła w okresie ich dorastania. Na trzecim miejscu pod względem ilości kont plasuje się Facebook Messenger (79%). Poza podium znalazły się z kolei następujące portale: Instagram (76%), WhatsApp (76%), Twitter (64%), LinkedIn (47%), Snapchat (43%), Pinterest (41%), WeChat (30%).](https://www.gwi.com/hubfs/Downloads/GWI%20report%202021%20-%20Millennials%20-%20Social%20media.pdf) Liczba posiadanych kont nie jest jednak równa częstotliwości konsumpcji treści w poszczególnych kanałach. Kobiety z pokolenia Y najczęściej wybierają Instagram, na drugim miejscu jest WhatsApp, a Facebook zamyka podium. Natomiast mężczyźni najchętniej korzystają z Facebooka, WhatsApp zajmuje ponownie drugie miejsce, a na trzecim Instagram. Łatwo można więc wywnioskować, że to Facebook i Instagram są kanałami, które należy wziąć pod uwagę w przypadku planowania kampanii wizerunkowych czy rekrutacyjnych. Jaki rodzaj udostępnianego w sieci contentu Milenialisi uważają za interesujący? Przedstawiciele tego pokolenia dorastali w towarzystwie zmieniającego się, ewoluującego internetu. Potrafią rozróżnić, które treści są bardziej angażujące i atrakcyjne, a które mniej. Zwracają uwagę na merytoryczność, jakość i eksperckość, co wynika z ich chęci nieustannego rozwoju oraz obycia z jakościowym contentem. Jedną z technik marketingowych, które w przypadku Milenialsów mogą pomóc w zwróceniu ich uwagi, jest [storytelling](https://www.entrepreneur.com/article/385222). Pokolenie Y dorastało, słuchając różnych historii i przywiązując się do fikcyjnych postaci. Storytelling podbija jakość treści i zwiększa zaangażowanie odbiorcy. Koniecznie zwróć na to uwagę w tworzeniu assetów do kampanii, planowaniu scenariusza wideo rekrutacyjnego lub wizerunkowego, czy też w tworzeniu serii eksperckich podcastów. Za najbardziej angażujący content w Internecie uważa się wideo — jednak w kontekście generacji tego rodzaju treści są najczęściej konsumowane przez najmłodszą generację na rynku pracy — pokolenie Z. Na drugim miejscu znajdują się jednak użytkownicy w wieku pomiędzy 25 a 34 rokiem życia, których można zaliczyć do Milenialsów. [Aż 6 na 10 Milenialsów woli obejrzeć korporacyjne wideo niż przeczytać newsletter. Natomiast 1 na 2 przedstawicieli pokolenia Y przeczyta e-mail, który dostał od organizacji, tylko jeśli zawiera on w sobie treść wideo](https://ecommercefastlane.com/video-marketing-to-millennials/). Powyższe statystyki nie kłamią — to właśnie wideo jest najlepiej i najchętniej przyswajanym przez Milenialsów formatem treści. Potwierdza to fakt, że aż [76%](https://www.lairedigital.com/blog/need-to-sell-to-millennials-video-is-the-answer) przedstawicieli generacji “followuje” firmy, które lubi na YouTube. Z pewnością za jakościowy rodzaj contentu warto rozważyć również podcast — to właśnie Milenialsi są pokoleniem, które najchętniej konsumuje tego rodzaju treści. Przedstawiciele generacji Y pod względem cotygodniowej konsumpcji podcastów zajmują pierwsze miejsce — [aż 43%](https://www.insideradio.com/free/podcasts-are-becoming-more-addictive-especially-among-millennials/article_a8e760ae-7009-11ea-a023-3b8748b7f47e.html) pokolenia słucha ich regularnie! Jakiego rodzaju podcasty są interesujące dla Milenialsów? Warto zwrócić uwagę na fakt, że [44%](https://www.responsiveinboundmarketing.com/blog/why-is-it-so-hard-to-market-to-the-millennial) przedstawicieli pokolenia jest bardziej skorych do uwierzenia i zaufania nieznajomej osobie. Dlaczego te statystyki są interesujące w kontekście contentu? Ufamy obcym, których uważamy za ekspertów w danym temacie. Dostęp do internetu sprawił, że Milenialsi szukają odpowiedzi na nurtujące ich pytania właśnie w świecie online. Firmowy podcast technologiczny, marketingowy czy przybliżający nowatorskie rozwiązania w sferze zarządzania talentami w organizacji może przyciągnąć kandydatów do organizacji oraz pomóc w budowaniu jej wizerunku. **Plan komunikacji z Milenialsami. O czym nie można zapomnieć?** Struktura komunikacji z Pokoleniem Y powinna zawierać w sobie wszystkie najważniejsze dla generacji aspekty związane z jej motywacjami i potrzebami. Treści eksperckie, wspomagające samorozwój, zwracające uwagę na harmonię pomiędzy życiem prywatnym a pracą, wzmacniające wysokie już ambicje pokolenia oraz wspierające ich pewność siebie i przedsiębiorczość, mogą przyciągnąć uwagę tej wyjątkowej widowni. Jednocześnie nie można zapomnieć o wysokiej jakości prezentowanych treści, ich naturalności oraz odpowiedniej dywersyfikacji contentu pomiędzy najbardziej angażujące formaty. Tworząc treści, skup się na ich wartości merytorycznej i wizualnej, próbuj wchodzić w indywidualne interakcje z użytkownikiem i nie zapominaj o uzasadnionym przesłaniu, które powinno odzwierciedlać prawdziwą sytuację, realny wygląd Twojej organizacji od środka. Powiązane posty [Czytaj więcej](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) #### [Jak skutecznie komunikować się z Generacją Z?](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Zdefiniowanie grupy docelowej to fundament oraz pierwszy krok do stworzenia prawidłowo funkcjonującej komunikacji na linii…](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Sonia Oczadły\ 11 paź 2022](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Czytaj więcej](/pl/blog/jak-skutecznie-komunikowac-sie-z-generacja-z/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) #### [Nowy Świat Employer Brandingu](/pl/blog/nowy-swiat-employer-brandingu/) [Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy.](/pl/blog/nowy-swiat-employer-brandingu/) [Igor Wolf\ 6 cze 2023](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/employer-branding-fanaberia-czy-koniecznosc-w-nowych-czasach/) #### [Employer Branding — fanaberia czy konieczność w nowych czasach?](/pl/blog/employer-branding-fanaberia-czy-koniecznosc-w-nowych-czasach/) [Ten magiczny Employer Branding — pozwala firmom na przyciąganie talentów, zmniejszanie kosztów zatrudnienia, zwiększanie widzialności...](/pl/blog/employer-branding-fanaberia-czy-koniecznosc-w-nowych-czasach/) [Monika Siara-Bramora\ 13 lip 2022](/pl/blog/employer-branding-fanaberia-czy-koniecznosc-w-nowych-czasach/) [Czytaj więcej](/pl/blog/employer-branding-fanaberia-czy-koniecznosc-w-nowych-czasach/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Możliwości często przybierają formy i kształty, których początkowo nie rozpoznajemy > Choć Polskę i Kolumbię dzieli dużo kilometrów, okazuje się, że mamy ze sobą więcej wspólnego, niż mogłoby się wydawać. Know-how ... 30 kwi 2021\ Tina Toutounchi **Choć Polskę i Kolumbię dzieli dużo kilometrów, okazuje się, że mamy ze sobą więcej wspólnego, niż mogłoby się wydawać. Know-how zgromadzone przez nasz warszawski zespół może być efektywnie wykorzystany do wzmocnienia pozycji kolumbijskich firm. Poznajcie Danielę Torres, Head of LATAM, która jest odpowiedzialna za działania Performante w tym regionie.** Daniela Torres, Head LATAM w Performante **Zacznijmy od małej wyprawy w Twoją przeszłość. Jakie doświadczenia zawodowe zdobywałaś przed Peformante?** Z wykształcenia jestem prawniczką… tak, dobrze czytacie, prawniczką. Miałam więc relatywnie ciężki start, ponieważ zrozumiałam, że przedmiot moich studiów zupełnie nie jest moją pasją. Zaczęłam więc aktywnie poszukiwać różnych ścieżek kariery i ze względu na okoliczności życiowe, otrzymałam możliwość pracy w sprzedaży. Z tą możliwością przyszła też ogromną odpowiedzialność, nałożona na mnie w krótkim czasie. Musiałam uczyć się szybciej niż szybko, co dało mi dużą wiedzę. Przez długi czas pracowałam w branży sprzedaży detalicznej sprzętu AGD, ale kiedy poczułam, że nowego na mnie już tam nie czeka, odeszłam i zaczęłam szukać od nowa swojej drogi. To doprowadziło mnie do WeWork i, w dalszej perspektywie, do Performante. **Co sprawiło, że dołączyłaś do polskiej firmy działającej w Kolumbii?** Cóż, kiedy poznałam Marię Dulnikiewicz, wiedziałam tylko dwie rzeczy: po pierwsze, że nadszedł czas, aby wybrać drogę, która zaprowadzi mnie tam, gdzie chciałabym siebie widzieć w przyszłości, a po drugie, że znajdę tę drogę pozwalając sobie na nieszablonowe myślenie i szukanie możliwości w nieznanym obszarze. Możliwości często przybierają formy i kształty, których początkowo nie rozpoznajemy, więc musimy być otwarci i gotowi, kiedy się już pojawią. Polska firma, o której nigdy wcześniej nie słyszałam, stała się moją szansą na sprawdzenie się, na wykorzystanie w praktyce całej wiedzy, którą zdobyłam, i na realizację swoich ambicji. Poza tym, od razu polubiłam się z Marią, co sprawiło, że poczułam się na tyle komfortowo, by podążyć tą ścieżką. **Dzięki temu jesteś teraz w Performante i odpowiadasz za ekspansję firmy na bardzo ważnym dla nas rynku. Jak to jest rozwijać biznes w Kolumbii?** Rozwijanie biznesu w Kolumbii to nie lada wyzwanie, ale… daje ogromne możliwości. Minusem rozwijania biznesu w moim kraju jest to, że często napotykasz na wiele przeszkód i sprawy nie toczą się tak szybko, jak tego byśmy wszyscy chcieli. Niemniej, jest to teren, gdzie nie wszystko zostało jeszcze powiedziane i zrobione, a to oznacza, że (w zależności od tego, co masz do zaoferowania), twoja propozycja wartości biznesowej może być wyjątkowa i naprawdę może wpłynąć na życie ludzi oraz całych organizacji. Tak jest w naszym przypadku jeśli chodzi o employer branding. Performante ma przewagę nad każdą inną firmą na naszym rynku. Ponadto, co warto podkreślić, w naszym kraju ludzie są bardzo otwarci na innych i chętni, by dać im szansę. Możesz zadzwonić do prezesa niemal każdej firmy, a on z dużym prawdopodobieństwem odbierze Twój telefon. A kiedy to zrobi, scena jest Twoja, rób swoją magię! **W tej chwili nasz kolumbijski oddział skupia się na usługach employer branding. Czy uważasz, że mają one duży potencjał na kolumbijskim rynku? Czego potrzebują teraz firmy w Kolumbii?** W 100% ma to sens na kolumbijskim rynku. Uważam, że mamy wszelkie możliwości i narzędzia, by go zawojować. Obecnie musimy jakoś przejść przez tę sytuację (pandemiczną, przyp. red.) z podniesioną głową, nie przestawać szukać możliwości. To tylko kwestia czasu, że dostaniemy się na szczyt. Tradycyjne, duże firmy w Kolumbii czują się zagrożone przez firmy międzynarodowe i startupy, które są bardzo świadome znaczenia komunikacji ze swoimi ludźmi i pozycjonowania się w celu przyciągnięcia odpowiednich talentów. Dlatego muszą się szybko uczyć i jeszcze szybciej dostosowywać. A kiedy zaczną szukać, my będziemy już tam na nie czekać (jeśli nie znajdziemy ich pierwsi). **Spotykałaś się i rozmawiałaś z przedstawicielami wielu firm — czy są jakieś tematy, które się powtarzają?** Tak, jeden temat, który zawsze się przewija to fakt, że wszyscy są całkowicie świadomi konieczności prowadzenia odpowiedniej komunikacji z pracownikami i przyciągania odpowiednich talentów. **Niedawno przygotowaliśmy raport specjalny o employer brandingu w czasach globalnego kryzysu. Czy są jakieś wnioski, które wydały Ci się szczególnie ważne?** Tak. Najważniejszy wniosek jest taki, że wszyscy uznali znaczenie posiadania jasnej i długofalowo realizowanej strategii EB jako wytycznej do prawidłowej komunikacji z pracownikami. Ponadto, miło było się dowiedzieć, że kiedy czasy stały się trudne, wszyscy myśleli przede wszystkim o zdrowiu swoich pracowników, o tym jak pomóc im przejść przez ten kryzys zarówno pod względem zawodowym, jak i ludzkim. Świadczy to o tym, że są pracodawcy bardzo świadomi tego, jak ważne jest posiadanie szczęśliwych, zadowolonych i zaangażowanych współpracowników. **Nasz zespół zajmujący się działaniami EB działa głównie w Kolumbii i Polsce. Czy myślisz, że będąc z tak różnych krajów można efektywnie współpracować? A może jesteśmy do siebie bardziej podobni niż mogłoby się wydawać?** Zaskakująco tak. Muszę przyznać, że na początku, kiedy po raz pierwszy dołączyłam do zespołu, naprawdę myślałam, że otrzymywanie informacji w języku hiszpańskim i dzielenie się nimi z zespołem, który nie tylko nie zna tego języka, ale także niewiele wie o naszej kulturze, będzie skomplikowane. Okazuje się, że każdy z Was jest tak niesamowity w tym, co robi, że nie ma dla Was żadnych przeszkód, jeśli chodzi o dostarczanie naszym klientom tego, co najlepsze. Jestem naprawdę pełna podziwu. **Myślę też, że nasze kultury są o wiele bardziej podobne niż sądzimy.** **Jakie są Twoje wrażenia z pracy z polskim zespołem? Tylko szczerze** Same najlepsze Niestety, nie miałam okazji poznać Was osobiście, ale nawet na odległość udało Wam się sprawić, że poczułam się częścią tego zespołu! Od wszystkich też bardzo wiele się nauczyłam. **Setki maili, tony spotkań (mimo, że teraz odbywają się online) — jak nad tym zapanować?** Jestem typem osoby, która pracuje non-stop. Lubię to, lubię być zajęta, lubię osiągać cele, dlatego szukam każdej możliwej drogi, by to zrobić. Chcę udowodnić, że mogę wiele wnieść do Performante… Jeszcze wszystko przede mną, jako że na drodze stanęła mi pandemia. **Podsumowując, porozmawiajmy o przyszłości — gdzie widzisz siebie i Performante za kilka miesięcy?** Wyobrażam sobie siebie współpracującą z bardzo zdolnym zespołem, który wciąż się rozwija. Z zespołem, który pracuje zarówno z rozpoznawalnymi, jak i z nierozpoznawalnymi markami, starymi i nowymi, dużymi i małymi firmami w całym regionie Latam. Wyobrażam sobie, że Performante jest uznawane za autorytet w dziedzinie EB i otrzymuje wiele zapytań o spotkania, propozycje i projekty. Wreszcie, wyobrażam sobie, jak Maria i ja udzielamy wywiadów na temat historii naszego sukcesu w regionie LATAM :) Powiązane posty [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) #### [Rekrutacja doświadczonych talentów: analiza kampanii](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ...](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Tina Toutounchi\ 12 cze 2019](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/rekrutacja-doswiadczonych-talentow-analiza-kampanii/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/trzy-narzedzia-filozoficzne-ktore-moga-przydac-sie-w-pracy/) #### [Trzy narzędzia filozoficzne, które mogą przydać się w pracy](/pl/blog/trzy-narzedzia-filozoficzne-ktore-moga-przydac-sie-w-pracy/) [Jak postrzegamy filozofię? W pierwszym skojarzeniu na pewno nie jako dziedzinę, która może pomóc nam w zwykłym, codziennym życiu. Raczej...](/pl/blog/trzy-narzedzia-filozoficzne-ktore-moga-przydac-sie-w-pracy/) [Manuela Cortés Forero\ 30 mar 2022](/pl/blog/trzy-narzedzia-filozoficzne-ktore-moga-przydac-sie-w-pracy/) [Czytaj więcej](/pl/blog/trzy-narzedzia-filozoficzne-ktore-moga-przydac-sie-w-pracy/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Nowy Świat Employer Brandingu > Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy. 6 cze 2023\ Igor Wolf Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy. Pracownicy oczekują coraz lepszych warunków pracy, a firmy z kolei zaangażowania, które z pokolenia na pokolenie generuje się innymi sposobami. Dobrym sposobem na szukanie świeżych i kreatywnych taktyk przyciągających talent, jest zaglądanie na inne, niż nasz własny rynki, gdzie relacja„firma-pracownik” jest zupełnie inna. Z tej perspektywy, bardzo ciekawym punktem odniesienia może okazać się Ameryka Południowa. Ogromny, rozwijający się rynek, który właśnie przechodzi ogromną transformację, zarówno dla pracodawców, jak i pracowników. Rynek, dla którego **temat employer brandingu, wciąż jest „otwartą księgą”.** ### Co nas właściwie różni? Południowa Ameryka ma swoją, odrębną specyfikę, która mimo podobieństw, dla naszego europejskiego biznesu, stanowi „Nowy Świat”. Według Międzynarodowej Organizacji Pracy, w 2023 roku, prawdopodobnie **ożywienie gospodarcze regionu pozostanie powolne** z powodu różnych czynników, takich jak **wysoka inflacja, poziom zadłużenia, niestabilność polityczna i wpływ COVID-19.** Z punktu widzenia handlu i podziału pracy problemy pogłębia duże oddalenie Ameryki Południowej od reszty świata. Odległość między dwoma centrami gospodarki półkuli zachodniej, São Paulo a Nowym Jorkiem, to prawie 8 tysięcy kilometrów, czyli nawet więcej w linii prostej niż z Warszawy do stolicy Mongolii – Ułan Bator. Przyszłość tego rynku, to wciąż rosnące znaczenie rozwiązywania problemów społecznych, w celu promowania zrównoważonego wzrostu gospodarczego. Chociaż region staje przed znaczącymi wyzwaniami, to nic tak nie charakteryzuje Południowej Ameryki jak odporność na trudne czasy. Systemy finansowe regionu w większości skutecznie wytrzymały kryzys finansowy, a społeczeństwo ma doświadczenie w radzeniu sobie z trudnościami, wynikającymi z niestabilności politycznej i gospodarczej. Ta wytrwałość to powód, przez który, rynek południowoamerykański już wielokrotnie zaskakiwał i zaskakiwać będzie w przyszłości, wciąż pokazując możliwości wzrostu, zwłaszcza w dziedzinie technologii i energii odnawialnej. Ale od początku. ### Kluczowe są perspektywy Raport monitorujący sytuację edukacji w Ameryce Południowej i na Karaibach w kontekście celu zrównoważonego rozwoju nr 4 (SDG4) do 2030 roku dostarcza ważnych informacji na temat wyzwań i postępów w regionie. Oba rynki kładą nacisk na wysoką jakość edukacji dla wszystkich uczniów. Obecność tych wspólnych celów pokazuje, że istnieje globalne zrozumienie znaczenia edukacji dla rozwoju społecznego i gospodarczego. Jednakże, **Europa ma tendencję do większej stabilności politycznej i ekonomicznej, co często przekłada się na lepsze warunki edukacyjne.** Europejskie systemy często odwołują się do międzynarodowych standardów i skupiają się na innowacjach i technologiach jako narzędziach wspierających proces nauczania. W Ameryce Południowej napotyka się na różnorodne wyzwania. Nierówności społeczne i ekonomiczne czy brak zasobów stanowią poważne problemy w regionie. ### Jak to wpływa na zatrudnienie? Południowoamerykański rynek pracy charakteryzuje się wieloma wyzwaniami, w tym wysokim poziomem bezrobocia, który z końcem 2022 roku wynosił prawie 8 procent. To wskaźnik zdecydowanie wyższy niż średnia globalna, a problem ten pogłębia dodatkowo, wysoki koszt zatrudnienia pracownika, a także skomplikowane i czasochłonne regulacje prawne, które utrudniają proces rekrutacji. Ogólne wyniki, to nie zawsze najlepsze źródło informacji, więc porównawczo **stopa bezrobocia w Polsce w Q1 2023 wyniosła 5,5%**, podczas gdy **w Kolumbii, blisko 11%.** Według Międzynarodowej Organizacji Pracy, około 53% pracowników w Ameryce Południowej i na Karaibach zatrudnionych jest w nieformalnie, co sprawia, że pracownicy pozbawieni są ochrony i świadczeń przewidzianych w formalnym zatrudnieniu. W przeciwieństwie do tego, pracodawcy w Europie polegają na swoich pracownikach, utrzymując swoją pozycję dzięki silnym przepisom dotyczącym pracy, ponad dwukrotnie mniejszemu zatrudnieniu nieformalnemu i niższemu poziomowi niepewności zatrudnienia. W Ameryce Południowej istnieje duża podaż siły roboczej, co powoduje zwiększoną konkurencję między pracownikami i umożliwia pracodawcom narzucanie niekorzystnych warunków zatrudnienia. Różnica w dynamice relacji na rynku pracy między Ameryką Południową a Europą może prowadzić do znacznych różnic w kwestiach zatrudnienia, przy czym **pracownicy z Ameryki Południowej mają trudności ze znalezieniem stabilnej pracy** z uczciwymi pensjami i świadczeniami, a **pracodawcy w Europie mają trudności z przyciąganiem i zatrzymywaniem wykwalifikowanych pracowników.** Czy zatem można pokusić się o stwierdzenie, że Ameryka Południowa to ciągle silny rynek pracodawcy, a nie pracownika? Niekoniecznie. ### Południowa Ameryka jest dla świata Coraz mocniej swoje kroki na południowoamerykańskim rynku pracy stawiają też pracodawcy z północy. Stany Zjednoczone i Kanada, to **atrakcyjne opcje, szczególnie dla młodych talentów,** wśród których perspektywa rozwoju na rodzimym rynku, jest mniej korzystna finansowo. Młodsze pokolenia oczekują zmian wewnątrz i na zewnątrz firm, szczególnie w zakresie równych szans, rozwoju czy balansu między życiem prywatnym a zawodowym. Dla zagranicznej konkurencji, która coraz częściej boryka się z brakiem poszukiwanych kompetencji na rodzimych rynkach, istotnym kierunkiem jest tańszy i cały czas dobrze wykwalifikowany południowoamerykański talent. **Średnie wynagrodzenia** w Argentynie w 2022 roku wynosiły około **412 dolarów** miesięcznie, a w przykładowej Kolumbii blisko **1300 dolarów.** W Stanach Zjednoczonych średnie zarobki to już ponad 5000 dolarów miesięcznie. Czy to za mały kontrast? W branży tech, programiści w USA rocznie mogą liczyć na średnie 110000 dolarów, w Argentynie na mniej niż 1/3 tej sumy, a w Brazylii na 1/10. Średni koszt zatrudnienia w Stanach Zjednoczonych wynosi 4700 dolarów, co stanowi do 40% podstawowego wynagrodzenia pracownika, **Lokalne firmy mogą zatrudnić trzech programistów z Ameryki Południowej w cenie jednego pracownika z USA.** Jak ten problem ma się do rynku europejskiego? Wśród Państw najlepiej opłacających programistów, w pierwszej dziesiątce jest aż 8 krajów europejskich. ### Co w takim razie przyciąga pracownika? Na dwóch opisywanych rynkach, różnią się przede wszystkim oczekiwania względem oferty pracodawcy. Europejscy pracownicy liczą na atrakcyjne wynagrodzenie, pozytywną atmosferę w miejscu pracy i mocno zaznaczony work-life balance. Ameryka Południowa w tej perspektywie, jest jedynym rynkiem globalnie, w którym na podium kluczowy jest rozwój zawodowy, stawiany na równi ze stabilnym wynagrodzeniem i atmosferą w pracy. Według badania przeprowadzonego przez Randstad, w porównaniu do południa Ameryki, **w Europie 20% respondentów mniej zaznaczyło rozwój kariery zawodowej, jako istotny czynnik wpływający na ich decyzję o podjęciu pracy w danej firmie.** Warto w tym miejscu przypomnieć sobie, gdzie jeszcze kilkanaście lat temu, znajdowała się Europa w kontekście regulacji prawnych, statystyk bezrobocia czy właśnie pozyskiwania pracowników z mniej rozwiniętych rynków. Era, która rozpoczęła się z początkiem lat 90,-tych ujawniła podobne wyzwania i choć, może niedokładnie te same, to patrząc dzisiaj na Amerykę Południową, można stwierdzić, że w perspektywie kilku lat, ten rynek będzie równie ambitnie prowadził swoją walkę o najlepsze talenty. ### Kultura fundamentem rynku pracy Różnice w komunikacji i kulturze między Ameryką Południową, a Europą wpływają na podejście pracodawców. John Hooker z Tepper School of Business na Carnegie Mellon University wyróżnia dwie kategorie kultury: **kulturę o wysokim kontekście**, gdzie wartością jest budowanie relacji, a nie przekazywanie informacji oraz **kulturę o niskim kontekście**, gdzie komunikacja jest bardziej bezpośrednia. W Ameryce Południowej na spotkaniach biznesowych rozpoczynanie od rozmów na tematy społeczne jest normą i jest to kluczowe dla budowania relacji, podczas gdy w Europie komunikacja skoncentrowana na celu spotkania jest bardziej powszechna. ### Przestrzeń bardzo osobista Różnice dotyczą również czasu i przestrzeni osobistej. Spóźnienia na spotkania towarzyskie są bardziej akceptowane w Ameryce Południowej, a przestrzeń osobista i zawodowa jest bardziej płynna. Jednocześnie, w tym regionie, wciąż normalne pozostaje **pytanie o kwestie osobiste poczas rekrutacji**, czyli na przykład status matrymonialny pracownika. Wyobraźmy sobie jak to pytanie interpretowane byłoby dziś w perspektywie europejskiej. W kulturze południowoamerykańskiej ważny jest status w hierarchii, natomiast w europejskich firmach większy nacisk kładzie się na osiągnięcia indywidualne i wydajność. Podczas gdy na południu Ameryki, pracownicy utożsamiają swoją pozycję i siłę głosu do hierarchii w organizacji, Europejczycy nie boją się kwestionować decyzji swoich pracodawców, robiąc to od stanowisk juniorskich, aż po te seniorskie. Model zarządzania i kultura organizacyjna mają istotny wpływ na employer branding. W południowej Ameryce, ważne jest, aby firma kreowała wizerunek **przyjaznego i zaangażowanego pracodawcy,** który dba o dobre relacje z pracownikami i zapewnia wsparcie moralne. Z kolei w europejskich firmach, które skupiają się na **osiągnięciach indywidualnych i wydajności**, ważne jest, aby pracodawca kreował wizerunek organizacji, która nagradza i docenia osiągnięcia pracowników. Kultura w południowej Ameryce jest bogata w emocje i silnie związana z wyrażaniem uczuć, dlatego komunikaty związane z pracodawcą często skupiają się na wartościach, takich jak zaangażowanie społeczne, odpowiedzialność społeczna czy zrównoważony rozwój. Emocjonalny przekaz pozwala lepiej angażować pracowników i potencjalnych kandydatów, szczególnie gdy komunikacja skupia się na transformacji ich życia poprzez pracę. ### Co jeszcze wyróżnia Amerykę Południową? Często pracuje się dużo godzin, a work-life balance może być mniej korzystny w porównaniu do Europy. W tym kontekście, zwłaszcza w niektórych krajach europejskich, istnieje większe zrozumienie tego problemu. Ciekawie prezentuje się z kolei **praca zdalna, której, według Randstad, możliwość ma 38% pracowników w Europie, a w Ameryce Południowej blisko połowa całego rynku.** Co może działać w jednej kulturze, może nie działać w innej. Ważne jest zatem, aby zrozumieć oczekiwania i wartości pracowników w różnych kulturach i dostosować do nich swoje działania związane z marką pracodawcy. ### Różnorodność z dwóch perspektyw Inaczej też, komunikowane i rozumiane jest diversity & inclusion. Kraje europejskie zazwyczaj znajdują się w czołówce pod względem działań związanych z różnorodnością i inkluzyjnością w miejscu pracy. Wysoka świadomość i regulacje dotyczące równouprawnienia i ochrony pracowników są powszechne w wielu krajach europejskich, gdzie według badania Workday, już 75% organizacji ma dedykowane budżety D\&I, a blisko 90% prowadzi projekty dedykowane temu obszarowi. W porównaniu, w wielu krajach Ameryki Południowej, działania z tego obszaru są nadal w fazie rozwoju. Choć niektóre firmy podejmują wysiłki w celu promowania D\&I, **wciąż istnieje wiele wyzwań, takich jak nierówności płciowe, dyskryminacja ze względu na orientację seksualną oraz brak reprezentacji różnych grup społecznych.** Raport Bain & Company pokazuje, że Ameryka Południowa poczyniła postępy w promowaniu polityki D\&I w miejscu pracy. Według badania, Brazylia i Meksyk wyróżniają się jako liderzy w dziedzinie włączenia, osiągając odpowiednio 72% i 68% w zakresie promowania tego obszaru, a dodatkowo sektory technologiczny i finansowy w tych krajach odnotowują znaczące postępy w zapewnianiu równych szans i różnorodności personelu. ### A na koniec! Performante, działając w Kolumbii przez trzy lata, zdobyło unikalne spojrzenie na ten region, odkrywając coraz większą liczbę różnic. Nasza przewaga polega na umiejętności holistycznego spojrzenia na rynek, wykorzystując zewnętrzne perspektywy do dostosowania się do lokalnych potrzeb. Jesteśmy międzynarodowymi ekspertami, ale zawsze działamy jak lokalni specjaliści. Nasze taktyki są realistyczne i idealnie dopasowane do tego rynku. Choć istnieją pewne podobieństwa, to przeważają różnice. Naszym celem jest zrozumienie i identyfikowanie tych różnic, stale tworząc strategie marki pracodawcy, które działają na obu rynkach. Poprzez inicjatywy takie jak **konkurs People First**, dążymy do zbliżenia obu kultur i umożliwienia wzajemnego poznawania się. **Już 27 lipca, w Bogocie, odbędzie się jego kolejna edycja.** Rynek pracy w Ameryce Południowej wciąż pozostaje otwartą kartą, co oznacza szereg możliwości dla firm budujących swoje EB. Musimy przy tym pamiętać, że region charakteryzuje się wieloma wyzwaniami, w tym wysokim poziomem bezrobocia, dużym sektorem nieformalnym i skomplikowanymi regulacjami prawno-pracowniczymi. W przeciwieństwie do Europy, gdzie zasady dotyczące pracy są bardziej uregulowane, a pracodawcy polegają na swoich pracownikach, Ameryka Południowa wciąż ma wiele do zaoferowania dla firm, które szukają nowych możliwości rozwoju. Jednak, czy zawsze te nowe możliwości okazują się skuteczne? Powiązane posty [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Odkrywanie Nowego Świata. Ameryka Łacińska szansą dla polskich firm? > Rynek Ameryki Łacińskiej to dla Polski oraz innych krajów europejskich wciąż jeszcze nowy, nieznany ląd ..." 20 lut 2019\ Karol Mroziński **Rynek Ameryki Łacińskiej to dla Polski oraz innych krajów europejskich wciąż jeszcze nowy, nieznany ląd. Firmy, które otwierają swoje oddziały i rozpoczynają działalność w Kolumbii, Ekwadorze, czy Peru, są niczym dawni odkrywcy Nowego Świata — dzielne, pełne ambicji, gotowe na ryzyko.** Szacuje się, że w ostatnim pięcioleciu obroty handlowe Polski z krajami Ameryki Południowej wyniosły średnio 6,5 mld dolarów rocznie. To bardzo dużo. Nasze obroty handlowe z największym, najbogatszym państwem świata — Stanami Zjednoczonymi, dla porównania, osiągnęły 9,7 mld dolarów. Wzrost, jaki notują przedsiębiorcy inwestujący w rynki LATAM, jest bardzo dynamiczny. Pomimo tego, obszar Ameryki Łacińskiej to dla Polaków wciąż jeszcze trudny, mało znany rynek. Nasze przedsiębiorstwa są obecnie na etapie szukania swojej niszy. Głównie w imporcie produktów, takich jak egzotyczne owoce, oraz eksporcie maszyn i sprzętu elektronicznego. **Nowe rynki, nowe technologie** Ameryka Łacińska z każdym rokiem coraz bardziej otwiera się na inne kraje, chcąc w ten sposób przyspieszyć rozwój gospodarki. Udaje się. Chiny planują zwiększyć wartość wymiany handlowej w tamtym rejonie do 500 mld dolarów w ciągu najbliższej dekady. Konkurować musimy również z tak egzotycznymi krajami, jak Oman czy Angola, nie wspominając o najbliższych Południowym Amerykanom państwach Półwyspu Iberyjskiego. Bogota, stolica Kolumbii Jednym z najbardziej perspektywicznych rynków Ameryki Łacińskiej jest dla Polski Kolumbia. Wartość naszego eksportu do tego państwa kształtuje się na poziomie 88,7 mln euro i zwiększa z każdym rokiem. Kolumbia to 49-milionowy kraj z 2,2-procentowym wzrostem gospodarczym. To właśnie tam, wśród szczytów And, hiszpańscy konkwistadorzy poszukiwali legendarnego El Dorado, krainy pełnej złota. Bezskutecznie. El Dorado czekało, aż to my je odkryjemy. **Polacy, jednorożce i miliardy dolarów** Podobnie jak El Dorado, również jednorożce okazały się prawdziwe. Je także można znaleźć w Kolumbii. Nie chodzi jednak o fantastyczne stworzenie z rogiem pośrodku czoła. Jednorożcami są w dzisiejszych czasach firmy, które przekroczyły wycenę na poziomie 1 mld. dolarów. Jest to bardzo elitarne grono, do którego należą między innymi Spotify, Uber, czy SpaceX. U nas, w Polsce, żaden jednorożec jeszcze się nie pojawił. Co jest dziwne, bo nasi sąsiedzi (Czesi, Białorusini) mają już swoje miliardowe start-upy. Choć nie mamy jeszcze własnego jednorożca, współpracując z Kolumbią mamy okazję współpracować z jednym z latynoamerykańskich start-upów, które jesienią ubiegłego roku przekroczyły wycenę wartości w postaci miliarda dolarów. **Kolumbijska “Super Aplikacja”** Trzech przyjaciół z Kolumbii, którzy postanowili rzucić wyzwanie takim gigantom, jak Uber Eats czy Postmates, szturmem podbiło rynek latynoamerykański oferując mobilne usługi dostaw jedzenia, zakupów online oraz osobistych asystentów. Zwłaszcza ta ostatnia opcja zdobyła serca użytkowników aplikacji dostępnej od Meksyku aż po Argentynę. Dzięki niej nie muszą już fatygować się po odbiór leków, lub zwalniać z pracy, aby wrócić po zostawione w domu klucze. Asystenci Rappi robią to wszystko — i jeszcze więcej — za nich. Aplikacja Rappi Armia 20 tysięcy kurierów, dostępnych 24 godzin na dobę przez 365 dni w roku, współpraca z ponad 50 tysiącami firm — te liczby robią wrażenie. Nic dziwnego, że w tak krótkim czasie od powstania — zaledwie trzy lata! — Rappi osiągnęło upragniony przez wielu konkurentów status jednorożca. I nie spoczywa na laurach. Wciąż udoskonala usługi i zdobywa nowych użytkowników. Z pomocą równie dynamicznie się rozwijającej agencji z Polski. **Performante przychodzi z pomocą** Performante, jako doświadczona agencja specjalizująca się między innymi w obsłudze kampanii performance marketingu, na stałe już związana z Kolumbią, była wyborem numer jeden Rappi, kiedy ten latynoamerykański jednorożec postanowił zachęcić większą liczbę internautów do skorzystania z oferowanych przez siebie usług. Efekty tej współpracy przerosły oczekiwania: ponad 8 milionów kliknięć w reklamy mobilne i 600 nowych zamówionych usług w ciągu pierwszego miesiąca kampanii, 55 tysięcy pobrań aplikacji w zaledwie dwa miesiące. Doświadczony zespół i nowoczesne narzędzia, jakimi posługuje się Performante, umożliwiły osiągnięcie tego sukcesu. Energia i entuzjazm Nowego Świata oraz doświadczenie i otwartość Europy to połączenie, które — zdaniem ekspertów — definiować będzie rozpoczynającą się w przyszłym roku nową dekadę. Dobrze jest mieć tę świadomość, że Polska zapewnia sobie — wraz z krajami Ameryki Łacińskiej — miejsce w światowej czołówce biznesów przyszłości. Powiązane posty [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Optymalizacja konwersji: Kompleksowy poradnik krok po kroku > W dzisiejszym konkurencyjnym środowisku e-commerce, kluczem do sukcesu jest przemyślana i skrupulatnie zaplanowana strategia marketingowa … 15 cze 2023\ Jakub Bucki ## Jeden prosty trick… dzieli Cię od sukcesu. W dzisiejszym konkurencyjnym środowisku **e-commerce**, kluczem do sukcesu jest przemyślana i skrupulatnie zaplanowana strategia marketingowa. Nie wystarczy już tylko określenie miesięcznego budżetu mediowego, uruchomienie kampanii w Google Ads czy Meta Ads i oczekiwanie na zwiększenie sprzedaży. To za mało! Twoja konkurencja nie śpi i też na pewno zadba o odpowiednią komunikację oraz strategię dla kampanii wizerunkowych budujących rozpoznawalność jej marki. A przede wszystkim – postawi na **proces optymalizacji** współczynnika konwersji, czyli działanie, które pozwoli jej osiagnąć wyniki lepsze od Twoich, przy tym samym budżecie mediowym! Brzmi jak jeden prosty trick na osiągnięcie sukcesu? Trochę tak, niemniej w tym przypadku nie jest to żaden clickbait, ale fakt, o którym w dalszym ciągu zapomina większość marketingowców czy dyrektorów **e-commerce**. ## Optymalizacja współczynnika konwersji Już wiele lat temu zaobserwowano, że sukcesywne zwiększanie budżetów na reklamę nie powoduje automatycznie wykładniczego wzrostu wyników. Wpływ na to miała i dalej ma coraz większa konkurencyjność, coraz wyższe stawki za zakup powierzchni reklamowych czy też coraz większe wymagania użytkownika względem bezpieczeństwa, **wyglądu** i funkcjonalności **stron internetowych**, na których **dokonuje się zakupu** czy pozostawia dane. Zaczęło się więc poszukiwanie rozwiązań. Powstały dedykowane zespoły, które zamiast dokonywać zmian i optymalizacji w bardzo konkurencyjnym obszarze mediowym, skupiły się na obszarze strony. Bardzo szybko udało się wywnioskować, że czasami nawet niewielka modyfikacja wybranych elementów może spowodować zwiększenie pozytywnych doświadczeń użytkownika. To z kolei sprawia, że chętniej dokonuje on zakupu, a tym samym – przyczynia się do wzrostu **poziomu współczynnika konwersji**. Na podstawie poprzedniego przykładu: jeśli uda się nam znaleźć zmianę **zwiększającą współczynnik konwersji** z 1% do 1.5% to 100 000 użytkowników wygeneruje 1500 konwersji zamiast 1000. Zakładając, że średnia wartość koszyka w Twoim sklepie online wynosi 100 złotych, oznacza to wzrost przychodu o 50%! I to tylko w wyniku zmiany przeprowadzonej na stronie, bez zwiększania budżetu mediowego. Dziś coraz więcej sklepów internetowych odważniej stawia na **optymalizację współczynnika konwersji**, czyli proces polegający na poszukiwaniu i identyfikacji zmian w obszarze strony, które spowodują wzrost **liczby konwersji**, a tym samym wzrost generowanego przychodu. ## Insighty analityczne Proces **optymalizacji współczynnika konwersji** nie może być wykonywany metodą ”na chybił-trafił”. Nie można podjąć subiektywnej decyzji o zmianie w **wyglądzie strony**, np. opisu produktów czy innego elementu licząc, że **zwiększy ona poziom współczynnika konwersji**. Nieskuteczna będzie też zmiana kilku różnych elementów na raz z nadzieją, że przynajmniej jeden z nich się “przyjmie” i spowoduje wzrost współczynnika konwersji. To podstawowe błędy, jakie są popełniane w procesie **optymalizacji**. Jeśli zmienisz **wygląd** całej **strony** w ramach jednej aktualizacji, nie będziesz wiedział(a), który element przyczynił się do wzrostu lub spadku poziomu współczynnika konwersji. Zmiany muszą być wprowadzane stopniowo, w oparciu o solidne argumenty potwierdzające, że na pewno spowodują one wzrost **liczby konwersji**. **Convertion rate optimization** czyli optymalizacja współczynnika konwersji musi bazować na rzetelnych danych. Takich, które pomogą Ci podjąć decyzję o tym, od którego elementu strony warto zacząć. Jeśli masz już wdrożone środowisko analityczne oparte o Google Analytics 4, zacznij obserwować, co robią użytkownicy Twojego **sklepu internetowego**. W tym celu przygotuj dashboardy pozwalające uzyskać odpowiedzi na następujące pytania: - W jakich obszarach strony użytkownik spędza najwięcej czasu? - Jak wygląda najbardziej popularna ścieżka prowadząca użytkownika do **dokonania zakupu**? - Pomiędzy którymi krokami realizacji zamówienia tracimy najwięcej użytkowników? - W jakie produkty najczęściej klikają użytkownicy? - Jakie opisy produktów są dla nich najbardziej interesujące? - Czy istnieją blokery lub błędy w procesie zakupowym? - Ile procent użytkowników dołącza na poszczególnych etapach zamówienia? Zbierając insighty analityczne będziesz w stanie bardzo szybko określić, który element na stronie czy też obszar jest najbardziej podatny na optymalizację współczynnika konwersji. Tego typu analizy bardzo często wykazują, że istnieją pewne problemy w **sklepie internetowym** nie tylko utrudniające dokonywane zakupu przez **potencjalnego klienta**, ale nawet – w skrajnych przypadkach – wręcz to blokujące, np. słabo lub zupełnie niewidoczny przycisk call to action przekierowujący do realizacji zamówienia w wersji mobilnej. ## Hipotezy testowe w optymalizacji konwersji Oczywiście nigdy nie możemy mieć 100% pewności, że wprowadzenie jakiejś zmiany zwiększy poziom współczynnika konwersji, nawet jeśli operujemy na bardzo dokładnych danych. Wszystkie pomysły wynikające z przeprowadzonych analiz są hipotezami optymalizacyjnymi. Hipoteza zakłada, że dokonując określonej zmiany na **stronie internetowej**, osiągniemy spodziewany efekt. Założenia są różne, tak samo jak rezultaty, jakich oczekujemy. Nie zawsze założeniem hipotezy będzie bezpośredni **wzrost współczynnika konwersji**. W niektórych przypadkach trzeba postawić hipotezę optymalizacyjną, ukierunkowaną na zmiany w **wyglądzie strony**, które dotyczą początku ścieżki użytkownika do konwersji, np. kliknięcia w przycisk dodający produkt do koszyka. Zanim rozpoczniesz weryfikację słuszności postawionej hipotezy optymalizacyjnej, postaraj się przygotować ich co najmniej kilka, czy nawet kilkanaście. Na przykład: - Zmiana copy na przycisku CTA odpowiadającym za dodanie do koszyka zwiększy ilość użytkowników dodających produkty do koszyka. - Dodanie opinii użytkowników o produkcie na karcie produktu zwiększy jego wiarygodność i **spowoduje wzrost liczby konwersji**. - Zmiana koloru i copy przycisku “Zamawiam z obowiązkiem zapłaty” na “Zamawiam” zwiększy ilość wygenerowanych zamówień. - Skrócenie konieczności **wypełnienia formularza kontaktowego** do minimum spowoduje większą ilość wysłanych zapytań. - Zwiększenie jakości zdjęć poglądowych produktu zwiększy jego atrakcyjność i spowoduje wzrost współczynnika konwersji. Hipotezy mogą być maksymalnie proste. Ważne, aby każda z nich określała, jaki element chcesz zmodyfikować, w jaki sposób to zrobisz i jakiego efektu oczekujesz. Skup się na tym obszarze, który w wyniku przeprowadzonej analizy danych wydaje Ci się najbardziej podatny na **zwiększenie konwersji**. Im więcej hipotez postawisz, tym więcej badań potwierdzających ich słuszność będziesz w stanie przeprowadzić. Tym samym zwiększysz swoje szanse na osiągniecie celu, jakim jest **wzrost współczynnika konwersji** i wzrost przychodu Twojego **sklepu internetowego**. ## Przygotowanie testu Po przygotowaniu zestawu hipotez optymalizacyjnych należy sprawdzić ich słuszność. Najlepszym rozwiązaniem jest przeprowadzenie testu A/B, w którym sprawdzisz wybraną przez Ciebie modyfikację w odniesieniu do wariantu kontrolnego. Taki test możesz przeprowadzić wykorzystując wiele dostępnych narzędzi. Aktualnie najbardziej popularne jest darmowe rozwiązanie Google Optimize. Musisz jednak pamiętać, że usługa ta zostanie wygaszona z końcem września 2023. Na szczęście istnieje wiele alternatyw takich jak A/B Tasty, VWO czy Optimizely. Zanim uruchomisz test A/B, musisz określić wszystkie niezbędne parametry testu: - cel, - czas trwania testu, - wielkość próby, - KPI. Wszystkie te aspekty są bardzo mocno ze sobą powiązane. Najważniejszym elementem jest wskazanie, ile masz w swoim sklepie **internetowym aktywnych** użytkowników, którzy mogą wziąć udział w testach A/B. To pozwoli Ci określić zarówno cel, czas trwania testu, jak i wielkość próby w każdym wariancie. Cel to konkretna wartość, którą chcesz osiągnąć testując nowy wariant. Jeśli Twoja hipoteza zakłada **wzrost współczynnika konwersji**, to projektując test musisz dokładnie wiedzieć, w jaką wartość celujesz. Zakładając, że Twoja strona ma 100 000 użytkowników miesięcznie, a obecny poziom CR wynosi 1%, minimalna wykrywalna zmiana, jaką możesz potwierdzić w ramach przeprowadzonego testu, to relatywna zmiana o 16,11%, czyli będziesz w stanie potwierdzić potencjalny wzrost CR do poziomu 1,16%. Paradoksalnie, im mniej użytkowników będziesz mógł(-a) zaangażować w przeprowadzenie testu, tym w większe zmiany musisz celować, np. rzędu 100-300%. Niestety, znalezienie elementu, którego modyfikacja spowoduje taki wzrost jest bardzo trudne i może w większości prób zakończyć się niepowodzeniem. Lepiej jest optymalizować konwersję na relatywnie mniejszych zmianach, w granicach 5-15%. Określenie celu, czyli minimalnej wykrywalnej zmiany pozwoli Ci też oszacować wielkość próby, jakiej potrzebujesz do przeprowadzenia testu. Jeśli wiesz, że 100 000 użytkowników pozwoli na wykrycie zmiany o 16,11%, to przy obecnym poziomie 1% CR na każdy wariant (A - wariant kontrolny i B - wariant testowy) będziesz potrzebować około 61 000 użytkowników. Znając wielkość próby per wariant pozostaje Ci określenie czasu trwania testu. Zakładając, że 100 000 użytkowników wchodzi na stronę Twojego **sklepu internetowego** lub inną w ciągu miesiąca, daje Ci to około 3250 użytkowników dziennie. Aby więc spełnić warunki testu, będzie on musiał trwać około 38 dni. Oczywiście, możesz dowolnie modyfikować założenia testu w zależności od tego, jak dużo użytkowników masz na stronie. Im mniej, tym test będzie musiał trwać dłużej. Możesz też celować w wyższe minimalne wykrywalne zmiany, ale wtedy zmniejszasz szansę pozytywnego zakończenia testu. Pewnie nie znajdziesz takiej zmiany w ciągu 2-3 testów, tylko raczej po kilkunastu próbach. A to będzie Cię kosztować sporo czasu. Ostatni parametr testu, który musisz zdefiniować już samodzielnie to KPI, czyli kluczowe wskaźniki, jakimi chcesz się posługiwać w przeprowadzanym badaniu. Klasycznym wskaźnikiem jest oczywiście współczynnik konwersji, ale warto posiłkować się też tymi dodatkowymi, jak np. klikalność, czas zaangażowania użytkownika czy wykonanie pośrednich kroków w **procesie zakupowym**. Nie zawsze uda Ci się zwiększyć **conversion rate**, ale wynik testu możesz uznać za pozytywny, jeśli zobaczysz, że inne wskaźniki uległy poprawie. To będzie dobry trop, który możesz wykorzystać przeprowadzając kolejne testy. ## Analizowanie wyników Testowanie A/B w Google Optimize czy innych narzędziach zapewni Ci pełny raport z wynikami, w którym możesz określić i potwierdzić, czy sprawdzana zmiana faktycznie przynosi Ci lepsze rezultaty. Bardzo ważnym czynnikiem w przypadku analizy wyników jest poziom ufności. Jeśli testy zostały zaprojektowane przez Ciebie na poziomie ufności 95% oznacza to, że masz 95% pewności, iż po permanentnym wdrożeniu zmiany na stronie zobaczysz wzrost CR i wynik testu nie był dziełem przypadku. W trakcie podejmowania decyzji o wdrożeniu zmiany na stronie pamiętaj, aby dokładnie zaplanować harmonogram implementacji. Nie zaleca się, aby wdrożenie miało miejsce w tym samym czasie, co testowanie innej modyfikacji. Może to znacząco wpłynąć na wyniki. W szczególności, jeśli testujesz 100% wszystkich użytkowników, jakich masz na stronie. ## Optymalizacyjne praktyki Pamiętaj, aby nie przeprowadzać więcej testów niż jesteś w stanie “zasilić” użytkownikami. Wielkość próby jest kluczowa i jeśli zdecydujesz się na zbyt dużą ilość testowanych wariantów lub uruchomisz kilka testów na raz, rozciągną się za bardzo w czasie, by móc potwierdzić wyniki – nawet do kilku miesięcy. Każdą implementcję zmiany na stronie wnikliwie analizuj. Nawet 95% pewność nie daje gwarancji sukcesu. Staraj się celować w jak najniższe relatywne zmiany. Zasada małych kroków w CRO (**conversion rate optimization**) jest kluczowa dla osiągnięcia sukcesu w ujęciu długoterminowym. Lepsze są drobne, ale regularne poprawki poziomu CR w ciągu kilku miesięcy niż jedna, bardziej znacząca raz na rok. Krótko mówiąc, to pierwsze pozwoli wygenerować większe przychody w krótszym czasie. Stawiaj na odważne zmiany. Testy A/B i innowacyjność idą w jednym szeregu. Nie warto kopiować rozwiązań, które sprawdziły się u konkurencji. W Twoim przypadku mogą wcale nie zadziałać. Postaw na odważne, nowe rozwiązania, a wtedy… to konkurencja będzie próbowała kopiować Twoje pomysły! I na zakończenie – nie bój się inwestować we **wzrost wskaźnika konwersji**. W ujęciu długoterminowym optymalizacja zawsze się zwraca, generując znaczący wzrost **ruchu na stronie**, a tym samym wzrost przychodów w Twoim e-sklepie czy jakimkolwiek innym biznesie online. Jeśli nie masz doświadczenia i potrzebujesz wsparcia, możesz posiłkować się konsultacjami ze specjalistami od CRO. W procesie planowania mediowego zawsze warto uwzględnić budżet na procesy optymalizacyjne. Zyskasz więcej tym samym nakładem środków, a czyż nie o to w biznesie chodzi? Chcesz dowiedzieć się więcej? Otrzymaj bezpłatnie nasz kompleksowy poradnik 'Jak przeprowadzać skuteczne testy A/B w e-commerce?' 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WE’LL TAKE YOU THERE --- # Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom. > Gamingowo-employer brandingowy projekt dla Deutsche Telekom. 18 wrz 2023\ Marta Pelska [Klikalibyście? Zobaczcie, co kryje to zgrabne hasło!](/pl/clients/t-mobile-loveittobits) Jakiś czas temu triumfy w kinach \[i na gali Oscarów®] święcił film „Wszystko wszędzie naraz” o kobiecie, która znajduje klucz do multiuniwersum, dzięki czemu może przeżyć i przetestować różne ścieżki zawodowe oraz prywatne. Cóż za świetna metafora pracy copywritera! Ja też, dzięki obcowaniu z różnymi klientami i tematami mogę na chwilę zawitać do świata nieznanych mi branż i marketingowych obszarów. Może to za dużo powiedziane, że czasem czuję się jak osoba, którą posadzono na miejscu pilota, przed konsolą pełną migających guziczków, i która musi szybko załapać, jak wylądować bezpiecznie, przy akompaniamencie oklasków. Tym niemniej, dokonując research’u dziedzin zupełnie mi nieznanych, przeżywam różne perypetie, podobnie jak bohaterka wspomnianego filmu, wrzucona w wir fascynującej, ale też nieco szalonej przygody. Ale czyż można odmówić, kiedy telekomunikacyjny gigant, Deutsche Telekom, właściciel marki T-Mobile zwraca się do Twojej agencji z prośbą o stworzenie employer brandingowej kampanii, która zmieni percepcję firmy w najtęższych informatycznych umysłach? Wiadomo, że nie. Nasze zadanie, czy też raczej quest, było pozornie proste. Deutsche Telekom chciało zrekrutować kandydatów do obszaru IT, bazując na tęsknocie za klimatem ich młodzieńczych lat. Jakim konkretnie? Wiemy z badań, że praktycznie każdy adept informatycznej i technicznej uczelni swoją technologiczną inicjację przeżył albo grając w 8-bitowe gry, albo próbując je pisać w zaciszu swojego pokoju. Dlatego wpadliśmy na pomysł stworzenia platformy, będącej idealnie wyważonym połączeniem promocji wizerunku firmy, która rozumie pragnienia i potrzeby kandydatów, i sprytnie, bezszwowo wplecionego procesu rekrutacji. I w całości opartej na stylistyce 8-bitowych gier komputerowych. [Dlaczego robot podaje kawę ludzikowi? Dowiedzcie się więcej!](/pl/clients/t-mobile-loveittobits) Tutaj należy się Wam pewne wyjaśnienie. Chociaż od nas, copywriterów, praktycznie wymaga się znajomości popkulturowych tropów i dokonywania popkulturowych poświęceń różnego rodzaju, nie sposób zataić faktu, że z grami nie miałam nigdy za wiele wspólnego. Owszem, przeszłam kultowego już „Neverhooda”. Owszem, zbierałam niemiłosierne baty w NHL i FIFie. Owszem, odpaliłam kiedyś demo strzelanki „Blood”, ale chwilę potem, zgodnie z zapowiedzią głosu z offu, „I died with a quick, quick death”. W obliczu tak limitowanych doświadczeń, gaming jawił mi się niczym wspomniana konsola kokpitu, pełna tajemniczych, magicznych guziczków, które składały się w logiczną całość. Wystarczyło „tylko” powłączać je we właściwej sekwencji. Biorąc pod uwagę moje czysto teoretyczne wyobrażenie o świecie gier, musiałam wypracować sobie metodę działania nie tylko z tak obszernym, a zarazem ukierunkowanym materiałem, ale także z naszym nieocenionym zespołem. Jak więc zaprząc gaming do EB-owej kampanii IT, łącząc ofertę pracodawcy, nostalgię gracza oraz potrzeby rekrutacyjne… i zapunktować w tabeli? 1. Po pierwsze, solidny research, który pozwolił poznać najważniejsze przykłady 8-bitowych gier oraz rozpracować ich mechanizmy fabularne. Naśladownictwo jest ponoć najwyższą formą uznania i tak właśnie miały powstać nasze wersje – stanowić hołd oddany pierwszym gamingowym mini-wszechświatom, które rozpalały wyobraźnię przyszłych developerów. 1. Po drugie, research językowy. Dla mnie najciekawszym elementem poznania nowej dziedziny jest zanurzenie się w idiolekcie, który ją opisuje. Tworzyć coś w środowisku gamingowym nie zasięgnąwszy języka… na temat jego języka? Never! Może i jestem noobem, ale za to z ambicjami. Przy okazji mała uwaga – wchodząc głębiej w zagadnienie języka graczy \[i jakiegokolwiek branżowego żargonu] warto pamiętać o rozwadze w jego stosowaniu. Bo nie ma nic gorszego niż „przefajnowanie” komunikacji świeżo nabytą znajomością insiderskich określeń – możemy niechcący odwrócić uwagę od sedna sprawy, czyli aktywacji, do której chcemy zaprosić kandydatów, albo, co gorsza, narazić się na sarkastyczne komentarze wyczulonej na “ściemę” grupy docelowej. 1. Po trzecie, research „insightowy” wśród “umiejącej” w gry części zespołu. Mam to szczęście, że pracuję w środowisku, gdzie synergia różnych kompetencji jest na porządku dziennym, a „suportiveness” jedną z najważniejszych wartości. Rozmowa z osobami, które są aktywnymi graczami i przechodziły różne poziomy wtajemniczenia pozwoliła mi uzupełnić suche, techniczne rozeznanie o bardziej mięsiste aspekty. 1. Po czwarte, translacja oczekiwań klienta na istniejącą matrycę, czyli ośmiobitówki. Co chcemy za ich pośrednictwem powiedzieć? Gdzie je osadzić? Jakie mechanizmy rozpisać, by kandydat nie miał poczucia nachalnej reklamy, ale o ofercie pracodawcy dowiadywałby się stopniowo, jakby mimochodem i w logicznej konsekwencji? [Zobaczcie efekty tej rozkminki](/pl/clients/t-mobile-loveittobits) 1. Po piąte, parasol akcji. Przychodzi moment, kiedy oczekiwania klienta i taktyka agencji muszą spleść się w jedno, zgrabne hasło. Na szczęście tutaj z pomocą przyszedł angielski idiom, bo w tym języku utrzymana była cała komunikacja. „To love smthg to bits”, czyli kochać coś mocno, nasunęło się samo i, uzupełnione o IT, stało się bardzo wdzięcznym-i-w-punkt claimem. 1. Po szóste – scenariusze. Nie od dziś wiadomo, że gry wykorzystują utarty schemat fabularny, gdzie bohater zaczyna z punktu X, by dotrzeć do punktu Y. Napotyka po drodze przeszkody, zbiera różne tokeny, walczy z przeciwnikami, traci życia. To wszystko mniej lub bardziej szczegółowo „ogrywane” jest w każdej, nawet najprostszej gierce. Co prawda trudno mówić o jakiejś skomplikowanej transformacji bohatera w przypadku ośmiobitowych produkcji, ale… na platformie „Love IT to bits” każde zadanie w jakiś sposób wiązało się ze sprawczością bohatera, która była odniesieniem do EVP (Employee Value Proposition) Firmy, a sam wynik prowadził do ofert pracy. 1. Po siódme, wspomniany bohater. Po prostu musiał zaistnieć. Bo inaczej gra się smętnym pikselowym punkcikiem, którego losy niespecjalnie nas interesują, a inaczej chociażby zarysem jakiejś postaci. My, ludzie, już tak mamy – chcemy wcielać się w kogoś „performującego”, pobyć na chwilę kimś innym, eskapistycznie przenieść się w miejsce, w którym możemy wytyczać własną ścieżkę. W naszym przypadku Mr 8bit ratował świat przed różnymi bugami albo docierał do biura w sposób, będący konsekwencją jego wyborów, ale przede wszystkim przypominał graczom, że istnieją realne miejsca, w których można zawalczyć o siebie i gdzie „game is never over”. I do takich właśnie należy dział IT Deutsche Telekom. 1. Po ósme, znów w duchu naszej synergistycznej współpracy – nieodłączna dyskusja z naszymi grafikami oraz devami o możliwościach kreatywnego manewru. Bo wymyślić sobie grę i bohatera to jedno, ale sprawić, żeby była zgodna z duchem \[minionych] czasów, możliwa do zaprojektowania, a przede wszystkim grywalna – to zupełnie inna historia. 1. Po dziewiąte, w toku \[zwycięskiej] walki z nieznaną materią gamingu, nie mogłam stracić z oczu najważniejszego aspektu – strategicznego. Tworzenie gier i rządzących nimi uniwersum może być bardzo wciągającym zajęciem, tym niemniej sporym failem byłoby zapomnienie o EB-owym charakterze zadania i EB-owej użyteczności tworzonego story-tellingu. Tutaj, cali na biało, konsultacyjnym ramieniem służyli nasi specjaliści od employer brandingu, pilnując, by narracja i cele były tożsame z EVP oraz wartościami Deutsche Telekom. Czy faktycznie praca nad niniejszym projektem układała się w przejrzyste levele i chaptery? Oczywiście, że nie. Dziewięć kroków do stworzenia projektu „Love IT to bits” to tylko pisarski zabieg, zgrabne ujęcie najważniejszych etapów działania. Czy trzeba było czasem cofnąć się o parę kroków? Owszem. Czy w toku dyskusji musiałam zweryfikować własne wyobrażenia o naturze gier? Oczywiście. Czy dywagowaliśmy długo nad kształtem bugów, które miał anihilować Mr 8bit? A gdzieżby nie. Brzmi jak spory challenge, ale właśnie na tym polega piękno współpracy w zgranym, nomen omen, zespole – niezależnie od wyzwań, jakie czekają na bohatera gry zwanej copywritingiem, zawsze dostaje on dodatkowe życie w postaci wsparcia i kompetencji innych. A na koniec, jeśli ciekawi Was, jaki był efekt naszej współpracy z Deutsche Telekom i jeśli nie kliknęliście jeszcze w poprzednie, zmyślnie rozmieszczone linki, zapraszam do lektury naszego [case study](/pl/clients/t-mobile-loveittobits). Powiązane posty [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) #### [The \[recruiting\] game is never over](/pl/blog/recruting-game-is-never-over/) [O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera.](/pl/blog/recruting-game-is-never-over/) [Marta Pelska\ 29 wrz 2023](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) #### [Połączyć właściwe kropki, czyli…](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Synergistyczne podejście we współpracy z Biedronka | Jeronimo Martins. Studium oczami kreatywnego copy.](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Marta Pelska\ 4 wrz 2023](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Wspólnie po więcej – Partnerstwo Performante i Nationale‑Nederlanden w Employer Brandingu > O wieloaspektowej współpracy Performante z Nationale-Nederlanden w obszarze Employer Brandingu, ukazując efektywne działania i wspólne osiągnięcia, które budują wizerunek atrakcyjnego pracodawcy. 3 paź 2024\ Filip Filipiak W 2022 roku Performante i Nationale‑Nederlanden rozpoczęły wspólną podróż, której celem było wsparcie procesu budowy silnej marki pracodawcy. To partnerstwo było odpowiedzią na potrzebę budowania autentycznego wizerunku organizacji jako miejsca, które nie tylko zapewnia stabilne zatrudnienie, ale także wspiera rozwój zawodowy i osobisty pracowników. Nasze elastyczne podejście oraz precyzyjne dostosowanie działań do bieżących potrzeb, pozwoliły na osiąganie wysokiej skuteczności rozwiązań w obszarze Employer Brandingu. Po ponad dwóch latach współpracy z satysfakcją możemy stwierdzić, że wspólnie osiągnęliśmy wiele – nie tylko przyciągnęliśmy nowych, utalentowanych pracowników i współpracowników, ale także wzmocniliśmy więzi z obecnym zespołem, tworząc spójną i zaangażowaną społeczność. ## Elastyczność w codziennej współpracy Dzięki codziennej, otwartej komunikacji i bliskiej relacji z zespołem Nationale‑Nederlanden, jesteśmy w stanie sprawnie realizować zarówno długoterminowe, zaplanowane projekty, jak i ad hocowe działania, które wymagają natychmiastowego wdrożenia. Taka elastyczność, w połączeniu z naszą gotowością do szybkiego działania, stanowi fundament osiągnięć – dostarczamy rozwiązania dokładnie wtedy, gdy są najbardziej potrzebne. ## Ponad 120 zrealizowanych projektów Na przestrzeni lat, współpracując z Nationale‑Nederlanden, zrealizowaliśmy ponad 120 różnorodnych projektów – od tworzenia materiałów graficznych, poprzez opracowywanie treści, po kompleksowe kampanie rekrutacyjne i strategie komunikacji. Każdy z tych projektów, niezależnie od swojej skali, miał jeden wspólny cel: wspieranie Nationale‑Nederlanden w budowaniu silnej i autentycznej marki pracodawcy. Dzięki temu, że dbamy o spójność przekazu zarówno wewnątrz firmy, jak i na zewnątrz, udało nam się stworzyć wizerunek organizacji, która jest atrakcyjna nie tylko dla nowych pracowników, ale także dla osób już zatrudnionych. Silna marka pracodawcy to kluczowy element, który pozwala przyciągać najlepsze talenty oraz budować trwałe relacje z obecnym zespołem. ## Partnerstwo oparte na zaufaniu Współpraca z Nationale‑Nederlanden opiera się na głębokim zrozumieniu organizacji, jej wartości oraz długoterminowej wizji. Budowanie relacji opartej na wzajemnym zaufaniu umożliwia nam pełnienie roli nie tylko dostawców operacyjnych rozwiązań, ale także doradców strategicznych. Dzięki temu możemy tworzyć kampanie, które odpowiadają na bieżące potrzeby firmy, a jednocześnie wspierają realizację jej długoterminowych celów. Bliska współpraca i regularne konsultacje pozwalają nam lepiej rozumieć kierunki rozwoju Nationale‑Nederlanden, co umożliwia bardziej precyzyjne dopasowanie naszych działań. Współpraca przy kampaniach wizerunkowych, działaniach rekrutacyjnych oraz obecność w mediach społecznościowych to doskonały przykład symbiozy między klientem a agencją. Taka relacja pozwala nam na wspólne dostarczanie wartościowych, przemyślanych i precyzyjnie dopasowanych rozwiązań, które nie tylko zwiększają świadomość marki, ale również wzmacniają jej wizerunek jako pracodawcy. ## Kampania „Dla tych, którzy chcą więcej” Jednym z najważniejszych projektów w naszej współpracy była kampania rekrutacyjna „Dla tych, którzy chcą więcej”, zrealizowana w dwóch edycjach: w 2022 i 2023 roku. Kampania ta była skierowana do kandydatów zainteresowanych pracą w sieci sprzedaży Nationale‑Nederlanden, a jej celem było pokazanie, że firma oferuje nie tylko stabilne zatrudnienie, ale również możliwości rozwoju osobistego i zawodowego. Parasolem akcji było właśnie hasło, które pokazywało w przystępny sposób, jakim miejscem pracy jest Nationale‑Nederlanden. **Więcej niezależności, więcej czasu, więcej możliwości, czy więcej “w portfelu”, to przykłady kluczowych komunikatów wypracowanych w ramach tej kampanii**. To niezwykle ważne, ponieważ rynek pracy w ostatnich latach uległ znacznym zmianom, a kandydaci coraz częściej szukają miejsc, które oferują im coś więcej niż tylko stałe wynagrodzenie. Przed rozpoczęciem kampanii przeprowadziliśmy badania fokusowe wśród pracowników, aby dokładnie zrozumieć, co motywuje ich do pracy w Nationale‑Nederlanden. Wyniki tych badań pozwoliły stworzyć przekaz, który nie tylko trafił do kandydatów, ale również odzwierciedlał wartości, na których opiera się działalność organizacji. Kluczowymi postaciamikampanii byli prawdziwi pracownicy firmy, którzy dzielili się swoimi historiami i osiągnięciami. Ich autentyczne doświadczenia dodały kampanii wiarygodności i podkreśliły, że Nationale‑Nederlanden to miejsce, w którym można rozwijać swoje ambicje zawodowe i prywatne. ## Sukcesy w mediach społecznościowych Integralnym elementem naszej współpracy z Nationale‑Nederlanden są działania w mediach społecznościowych. Odpowiadamy za prowadzenie profili firmy na Facebooku i LinkedIn, gdzie regularnie komunikujemy kluczowe wartości organizacji, jej sukcesy oraz osiągnięcia pracowników. Te działania zaowocowały wysokim zaangażowaniem odbiorców. W 2023 roku profil Nationale‑Nederlanden na LinkedIn znalazł się w TOP 3 najbardziej angażujących profili pracodawców w Polsce, a firma zdobyła pierwsze miejsce za najwyższe zaangażowanie w przeliczeniu na post. To wyraźne potwierdzenie skuteczności przyjętej strategii komunikacyjnej, opartej na autentyczności i zaangażowaniu. Przykład Nationale‑Nederlanden pokazuje, jak ważne jest skuteczne wykorzystanie mediów społecznościowych do budowania zaufania i zaangażowania wśród potencjalnych kandydatów oraz obecnych pracowników. ## Wyzwania jako źródło motywacji Współpraca z międzynarodowymi klientami przynosi wyzwania odpowiednie do skali. Jednak dla nas są one motorem napędowym do wdrażania innowacyjnych rozwiązań. Działanie z Nationale‑Nederlanden wymagało wiele pracy, chociażby w kontekście połączenia z inną firmą ubezpieczeniową w trakcie naszej współpracy. Zamiast traktować te wyzwania jako utrudnienie, wspólnie z klientem szukaliśmy nowych, kreatywnych pomysłów, które pozwoliły dostosować się do dynamicznie zmieniających się warunków rynkowych. Przekształcenie tych wyzwań w nowe możliwości umożliwiło kontynuację strategii, która wspiera cele marki pracodawcy Nationale‑Nederlanden. Jak wspomina klient w jednej z referencji: „Współpraca z Performante przebiega w sposób profesjonalny i angażujący. Dzięki zaangażowaniu w projekty mamy możliwość realizacji ważnych dla nas działań wizerunkowych, od strategii po wdrożenie. Polecam współpracę z Performante w zakresie działań Employer Brandingowych i Social Media.” ## Przyszłość pełna nowych możliwości Nasza współpraca z Nationale‑Nederlanden to dynamiczny i rozwijający się proces, który stale przynosi nowe wyzwania oraz szanse. Patrząc w przyszłość, jesteśmy gotowi na kolejne kampanie rekrutacyjne, projekty komunikacyjne oraz dalsze wspieranie działań związanych z Employer Brandingiem. Zaufanie, **którym się darzymy** oraz wspólne dążenie do doskonałości, pozwalają nam z optymizmem patrzeć na przyszłe wyzwania i możliwości. Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki > Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego. 11 kwi 2025\ Sonia Oczadły Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego. Zmiana obejmuje zarówno **rynek europejski, z centralą w Warszawie**, jak i **region LATAM, z biurem w Bogocie**, podkreślając globalne ambicje agencji. Nowa identyfikacja wizualna i komunikacyjna to nie tylko rebranding - to manifest nowego podejścia do współczesnego marketingu, w którym liczy się szybkość reakcji, precyzja działań i strategia dostosowana do zmiennych warunków rynkowych. ### **Marketing to wyścig - Performante na pole position** Świat digitalu przyspiesza, a skuteczność marek zależy dziś od ich zdolności do adaptacji, analizy danych w czasie rzeczywistym i elastycznego podejmowania decyzji. Performante, jako **strategiczny partner marek**, postanowiło jeszcze bardziej przyspieszyć - stąd nowy koncept inspirowany ideą wyścigu. Dynamiczna, wyrazista komunikacja symbolizuje **determinację, precyzję i gotowość na każdą zmianę** - wartości kluczowe w prowadzeniu skutecznych kampanii marketingowych. „Nie chodzi tylko o nowy wygląd. To nowy sposób myślenia o digitalu - bardziej strategiczny, zorientowany na cel i gotowy na szybkie zmiany. Wiemy, że dzisiejsze marki potrzebują czegoś więcej niż standardowej obsługi marketingowej - potrzebują zespołu, który będzie myślał kilka kroków do przodu, przewidując trendy i zapewniając realną przewagę konkurencyjną” - mówi **Maria Dulnikiewicz, CEO Performante**. ### **Zmiana, która wyznacza nowy standard** Wprowadzony koncept obejmuje **odświeżoną identyfikację wizualną, nową narrację marki oraz dopracowaną strategię komunikacji**, która podkreśla, że **Performante to nie tylko agencja, ale zespół wyścigowy** dla swoich klientów - gotowy pomóc im wyprzedzić konkurencję i osiągnąć najlepsze wyniki. „Każdy projekt, każda kampania i każda strategia to nowa trasa, którą wspólnie pokonujemy. Chcemy, by nasi klienci czuli się pewnie na torze i mieli do dyspozycji najlepszy zespół, który pomoże im dotrzeć do mety z sukcesem i na czołowej pozycji” - dodaje Maria Dulnikiewicz.  Performante udowadnia, że marketing to wyścig, a **sukces zależy od prędkości, precyzji i strategicznego myślenia**. Dzięki tej transformacji, agencja jeszcze mocniej podkreśla swoją rolę jako **partnera gotowego na każdą zmianę, dostarczającego efektywne i innowacyjne rozwiązania** dla marek na rynkach europejskich i LATAM. 🏎 **Gotowi na nową erę digital marketingu? Performante już jest.** Powiązane posty [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) #### [The \[recruiting\] game is never over](/pl/blog/recruting-game-is-never-over/) [O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera.](/pl/blog/recruting-game-is-never-over/) [Marta Pelska\ 29 wrz 2023](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) #### [Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Gamingowo-employer brandingowy projekt dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Marta Pelska\ 18 wrz 2023](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych > Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu. 25 mar 2024\ Stanisław Kazior ## Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu. Zdaniem ekspertów, zaawansowana analityka będzie kluczem transformacji i rozwoju zespołów z obszaru People w nadchodzących miesiącach. Dlatego wspólnie z Traffit, polskim dostawcą systemu rekrutacyjnego, łączymy siły, aby dostarczyć przełomowej jakości i efektów w procesach rekrutacyjnych. Z synergii naszych kompetencji powstaje unikalna wartość - niespotykana dotąd analityka oraz customizacja i automatyzacja działań rekrutacyjnych. Nasze działania opierają się na sprawdzonych rozwiązaniach. Performante, korzystając ze swojego doświadczenia w digital marketingu i employer brandingu, tworzy kreatywne, wyróżniające się kampanie mające na celu dotrzeć do odpowiednich talentów i skierować je na ofertę pracy. Traffit z kolei dostarcza ATS, który umożliwia tworzenie formularzy i stron ofert pracy, które są w pełni dostosowane do koncepcji kreatywnej całej kampanii. Ale to dopiero początek listy zalet naszej wspólnej ofert. Co poza nimi przygotowaliśmy dla Hiring Managerów? ## Przełomowa analityka na teraz i na przyszłość Połączone dane z kampanii oraz przebiegu ścieżki kandydata, aktualizowane w czasie rzeczywistym i widoczne w udostępnionym kokpicie, pozwalają na dynamiczne reagowanie na wyniki poszczególnych działań, a także na wyciąganie wniosków na przyszłość. To dzięki tej synergii, potrafimy ze stuprocentową precyzją określić które z naszych reklam przyniosły najwięcej zatrudnionych talentów. Wybierając rozwiązania, które faktycznie dają efekty, znacząco optymalizujemy budżet, a także zwiększamy skuteczność działań. Alokujemy budżet tam, gdzie przynosi on najwięcej rezultatów. ## Customizacja dla maksymalnych rezultatów Jednym z kluczowych elementów naszej współpracy jest możliwość customizacji - zarówno kampanii rekrutacyjnej, jak i procesu rekrutacji. Dostosowujemy każdy etap i składnik: materiały graficzne, landing page, oferty pracy oraz formularze. A wszystko to zapada w pamięć dzięki wspólnej koncepcji kreatywnej. Kroki procesu ułożone stosownie do stanowiska zapewniają najlepsze doświadczenie kandydata (candidate experience). Wspólnym celem jest zmaksymalizowanie skuteczności każdego punktu na drodze potencjalnego nowego pracownika. W ślad za autorytetami z branży uważamy, że marka pracodawcy (employer brand) jest jednym z najbardziej wartościowych aktywów przedsiębiorstwa. A u podstaw siły marki leży całościowe pozytywne doświadczenie oraz spójność we wszystkich kanałach komunikacji. ## Oszczędność czasu dzięki automatyzacji procesu Automatyzacja procesu to kolejna korzyść wynikająca z naszej współpracy. Komunikacja z kandydatem w systemie TRAFFIT przeprowadzana jest w sposób zautomatyzowany, a łatwy interfejs użytkownika pozwala na dostosowanie formularzy stron kariery w mgnieniu oka. Dodatkowo dostępne integracje, jak choćby z Zapier czy pocztą i kalendarzem dają możliwość ograniczenia do minimum powtarzalnych, manualnych czynności. Dzięki temu, osoby odpowiedzialne za rekrutację mogą skupić się na innych, kluczowych zadaniach, oszczędzając cenny czas. Natomiast, stosowany przez Performante, trzyetapowy proces analizy sytuacji klienta pod kątem potencjału employer brandingowego, pozwala na zaprojektowanie atrakcyjnej i dopasowanej do poszukiwanych talentów koncepcji kreatywnej już za pierwszą propozycją. ## Elastyczne dopasowanie do potrzeb Nasza wspólna oferta jest elastyczna, bowiem nie wymaga zmiany obecnego w firmie ATSa, czy ogromnych kosztów. Możemy skoncentrować się na jednym konkretnym działaniu rekrutacyjnym, a kiedy okaże się, że przyniosło ono spodziewane rezultaty, powtórzyć je w przyszłości. Standardowe wdrożenie systemu TRAFFIT nie wiąże się z żadnymi dodatkowymi opłatami, a współpracę można nawiązać nawet na jeden miesiąc. Opiekunowie klienta, zarówno po stronie Performante, jak i TRAFFIT przejmują na siebie większość czynności i dbają, aby projekt przeprowadzić kompleksowo i spokojnie. ## Specjaliści w swoich obszarach Za naszą współpracą stoją specjaliści w swoich dziedzinach. W Performante od 6 lat projektujemy i wdrażamy skuteczne strategie employer brandingowe oraz kampanie wizerunkowo-rekrutacyjne. Dzięki naszym działaniom tysiące osób znalazły zatrudnienie w firmach naszych klientów. TRAFFIT od 9 lat służy rekruterom i hiring managerom. Rosnąc w tempie 80% rok do roku jest aktualnie podstawowym narzędziem pracy dla 14 tysięcy rekruterów i hiring managerów. Dzięki naszej współpracy, działania wizerunkowo-rekrutacyjne nabierają zupełnie nowego wymiaru, stają się w pełni mierzalne i transparentne. Zarówno pod kątem optymalizacji, jak i pod kątem dalszych działań. Jesteśmy bowiem w stanie zarekomendować te rozwiązania, które mają najwyższą skuteczność. Stworzyliśmy wspólnie tę ofertę, ponieważ wiemy, że kreatywne podejście do działań rekrutacyjnych znacząco zwiększa ich skuteczność. Jesteśmy także przekonani, że podstawą owej skuteczności są precyzyjnie zmierzone dane. To dlatego stawiamy na kompletną analitykę przez cały wspólny proces, czyli ścieżkę kandydata. Wiele firm ostrożnie i z dużą uważnością podchodzi do działań rekrutacyjnych. My chcemy dać gwarancję, że te zrealizowane z nami przynoszą, a nawet przekraczają spodziewane rezultaty. I mamy na to dowody. W czasie rzeczywistym. Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) #### [Haters gonna hate](/pl/blog/haters-gonna-hate/) [Przyciąganie talentów do firmy to delikatny proces, w którym wpisy na portalach opinii o pracodawcy mogą mocno przeszkadzać. Jak się mierzyć z tym zjawiskiem?](/pl/blog/haters-gonna-hate/) [Marta Pelska\ 20 mar 2023](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Planowanie jako klucz do sukcesu. > Biorąc pod uwagę wszelkie wyzwania, z którymi mierzymy się w dzisiejszych czasach, musimy zdać sobie sprawę, że kluczowe dla powodzenia... 27 cze 2022\ Sonia Oczadły **Biorąc pod uwagę wszelkie wyzwania, z którymi mierzymy się w dzisiejszych czasach, musimy zdać sobie sprawę, że kluczowe dla powodzenia naszych działań jest ich odpowiednie planowanie — to nie zmieniło się pomimo pandemii czy wyzwań, jakie stawia przed nami rzeczywistość.** Brzmi niezwykle prosto, a jednak odpowiednie zarządzanie działaniami w czasie stanowi swego rodzaju **game-changer**, dzięki któremu możemy stale zwiększać swoją efektywność — co z kolei przyczynia się do sukcesu zespołu, a także wspiera proaktywny rozwój na polu zawodowym. Obserwując ogromną ilość publikacji, a także kolejne pozycje literatury dotyczące planowania, organizacji czasu czy zarządzania zasobami, wiele osób może odczuwać znużenie lub przytłoczenie ilością informacji w tym temacie. W naszych głowach pojawiają się pytania i wątpliwości dotyczące zarządzania sobą w czasie, wyboru najwłaściwszej metody czy też narzędzi. Jak więc zacząć odpowiednio planować używając podstawowego narzędzia do zarządzania sobą w czasie? Przede wszystkim musimy zdać sobie sprawę, że nie ma jednej właściwej odpowiedzi. **Model planowania działań uzależniony jest od indywidualnych preferencji**, a także potrzeb jednostki. Sposób, który sprawdził się w przypadku danej osoby, niekoniecznie sprawdzi się u innej, dlatego istotne jest, aby metodą prób i błędów testować różne rozwiązania, do momentu aż trafimy na właściwe — to dopasowane do nas i naturalnie wspierające nasze codzienne działania. Uświadomienie sobie, że “kto pyta, nie błądzi”, poprowadzi nas płynnie do pierwszego i kluczowego etapu weryfikacji swoich dotychczasowych nawyków związanych z planowaniem swojego czasu. W pierwszej kolejności musimy przyjrzeć się swojej codzienności w szerszej perspektywie — jak wygląda, czy jest uporządkowana, chaotyczna, wymagająca zmian. Obserwować siebie i swoje nawyki oraz reakcje. Następnie, pomocne mogą okazać się pytania: - Czy wyznaczam priorytety? W jaki sposób? - Co motywuje mnie do działania, a co sprawia, że tracę zapał? - Czy łatwo i często się rozpraszam? - Czy potrafię bez problemu przechodzić z jednej czynności do drugiej? - Czy więcej energii mam w godzinach porannych czy popołudniowych? - Czy mam poczucie bycia w ciągłym biegu? - Czy wolę pracować w samotności czy wśród ludzi? - Co zajmuje mi najwięcej czasu? - Czy często zmieniam plany? Jeżeli tak, dlaczego? - Czy często czuję, że zadań jest zbyt wiele? - Czy często przesuwam działania tylko dlatego, że mam taką możliwość? Odpowiedzi na powyższe pytania, a także ich pogłębienie i codzienna analiza, pozwolą krok po kroku dotrzeć do informacji, dlaczego i w jaki sposób możemy wzmocnić nasze zarządzanie działaniami w czasie. Weryfikacja modelu pracy to proces ciągły — ponieważ to, w jaki sposób skutecznie zarządzamy sobą w czasie obecnie, niekoniecznie będzie najlepszym wyborem za kilka lat, kiedy być może, wraz z naszym rozwojem, poczujemy potrzebę zmiany sposobu zarządzania działaniami. Zarówno do elementów, które funkcjonują dobrze, jak również tych, które wymagają wzmocnienia, warto zadać pytanie **“dlaczego?”**. To jedno z moich ulubionych pytań. Podważanie czy próby zrozumienia sensu niektórych metod, procesów lub rozwiązań pozwoli znaleźć odpowiedź na pytanie, dlaczego coś działa dobrze lub z jakiego powodu mogłoby działać jeszcze lepiej i jak tego dokonać. Obserwacja istniejących już procesów i otwartość na zmiany pozwoli nam stale je wzmacniać. Planowanie warto zacząć od umiejscowienia w czasie każdego działania, które musimy wykonać, a także prognozy czasu potrzebnego na jego realizację. Dlaczego ważne jest, aby zapisywać planowane działania? Utrzymując zadania wyłącznie w swojej świadomości, pozbawiamy się możliwości skutecznego zarządzania działaniami w czasie, nie mamy możliwości skutecznie włączyć innych osób w nasze aktywności, a dodatkowo obciążamy swój umysł niekończącą się listą zadań. To tak, jak z robieniem zakupów bez listy — może się udać, ale prawdopodobieństwo tego, że kupimy wiele niepotrzebnych produktów, albo nie kupimy tych najbardziej istotnych, jest bardzo wysokie. Często niedocenianym, a jednak z perspektywy skutecznego działania kluczowym narzędziem jest kalendarz. Zasoby finansowe planujemy w ramach budżetu, aby, odpowiednio alokowane, przyczyniły się do rozwoju naszego biznesu. Z drugiej strony, zasoby czasowe również musimy zaplanować, aby zagwarantować ich efektywne i skuteczne wykorzystanie. **Budowanie swojego planu tygodnia czy miesiąca zacznij od umiejscowienia w nim kluczowych wydarzeń, które odbywają się cyklicznie** — przykładowo mogą to być statusy zespołu, codzienna prasówka czy treningi, które odbywają się w określonych godzinach. Stałe elementy **to fundamenty Twojego planu działań w danym tygodniu** czy miesiącu. Warto zaplanować również przerwy, takie jak lunch, ponieważ również odbywają się cyklicznie i są nieodzownym elementem każdego dnia. To nie tylko moment na zjedzenie posiłku, ale także chwila na zresetowanie swojej głowy czy integrację z zespołem w biurowej kuchni. Praca z kalendarzem może wydawać się bardzo podstawową czynnością, jednak warto pamiętać, aby używać go zarówno w przypadku planowania spotkań, jak również do umiejscowienia w czasie codziennych aktywności, takich jak praca w skupieniu, opracowanie strategii, przygotowanie prezentacji czy zrobienie reaserch’u. Zadania, które wykonujemy we własnym zakresie — szczególnie jeżeli wymagają poświęcenia większej ilości czasu — również wymagają zaplanowania. Działania krótkie, które możemy wykonać w ciągu maksymalnie 2–4 minut, warto podjąć od razu, ponieważ zaplanowanie ich wykonania w znacznej ilości przypadków wymaga więcej czasu, niż ich natychmiastowa realizacja. W przypadku szybkiej reakcji, dajemy sobie możliwość sprawnego przesunięcia danego tematu do przodu. Jeżeli Twoim wyzwaniem jest z kolei duża liczba działań ad-hoc — ponieważ jest to naturalny element Twojej pracy lub prowadzonych przez Ciebie działań — warto zaplanować w swoim kalendarzu 2-godzinny slot, który będzie pojawiał się codziennie, a w trakcie którego wykonasz wszystkie zadania, które pojawiły się w tak zwanym międzyczasie. Kluczowym elementem odróżniającym te działania od pozostałych jest swoboda ich wykonania — zależy ona tylko i wyłącznie od Ciebie, nie wymaga zaangażowania innych osób z Twojego zespołu. Jeżeli, (czego bardzo Wam życzę), zdarzają się sytuacje, w których 2-godzinny slot wydaje się zbyt duży na ilość działań spontanicznych danego dnia, z powodzeniem możecie wykorzystać ten czas na innego rodzaju aktywności. Przestrzeń na działania ad-hoc to element, który sprawdza się podczas planowania codziennych działań i pomaga umiejscowić w czasie to, co do tej pory wykonywaliśmy pomiędzy większymi zadaniami czy spotkaniami. Nie zapomnijcie również o planowaniu pozostałych czynności, nie tylko związanych ze swoim życiem zawodowym — ponieważ to pozwala utrzymać porządek w naszej codziennej rutynie, a także umożliwia płynne przechodzenie pomiędzy poszczególnymi czynnościami. - Zacznij od codziennej obserwacji swoich nawyków. - Do planowania użyj prostego i ogólnodostępnego narzędzia, jakim jest kalendarz. - Planuj fundamenty swojego tygodnia, takie jak stałe, cykliczne spotkania czy czynności. - Jeżeli jakieś rozwiązanie nie działa u Ciebie, wypróbuj inne. - Codziennie zaplanuj 2-godzinny slot na czynności “ad-hockowe”. - Czynności wymagające 2–4 minut wykonuj od razu. **Mam nadzieję, że te wskazówki okażą się pomocne i pomogą Ci rozwinąć umiejętności, które pozwolą Ci osiągnąć sukces!** Powiązane posty [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) #### [5 zasad zdefiniowania dobrego briefu marketingowego](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Dowiedz się, jak stworzyć skuteczny brief marketingowy, który pomoże w efektywnej współpracy z agencją. Zobacz, dlaczego to ważne i jak właściwe uzupełnienie briefu wpływa na skuteczność działań. Poznaj podstawę sukcesu Twojej kampanii!](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Sonia Oczadły\ 2 lis 2023](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) [Czytaj więcej](/pl/blog/5-zasad-zdefiniowania-dobrego-briefu-marketingowego/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Połączyć właściwe kropki, czyli… > Synergistyczne podejście we współpracy z Biedronka | Jeronimo Martins. Studium oczami kreatywnego copy. 4 wrz 2023\ Marta Pelska ## Synergistyczne podejście we współpracy z Biedronka | Jeronimo Martins. Studium oczami kreatywnego copy. Czym jest szansa w postaci współpracy z największym pracodawcą w Polsce? Ponieważ mowa o Jeronimo Martins, właścicielu sieci sklepów “Biedronka”, moja copywriterska natura każe mi natychmiast poszukać jakiegoś niebanalnego, warzywno-owocowego porównania. Nie będzie to proste, ale spróbuję. Wyobraźmy sobie, że zostajemy serdecznie zaproszeni do wspaniałego stołu, na którym piętrzą się najpiękniejsze okazy warzyw i owoców. Następnie gospodarz prosi, by wedle naszej najlepszej wiedzy i wyczucia smaku, przygotować z nich świeże, zaskakujące i odżywcze “dania” dla różnych grup odbiorców. Żadnego odgrzewania starych formatów ani odkopywania tradycyjnych receptur. Wszystkie oczy zwrócone są na Ciebie, a oczekiwania po drugiej stronie są duże – masz wykazać się świeżym podejściem do różnych employer brandingowych zagadnień i przez żołądek trafić do serc najlepszych kandydatów z branży. W obliczu takiego wyzwania nie tylko mobilizujesz wszystkie swoje zasoby, ale przede wszystkim zapraszasz cały zespół do kuchni i metodycznie rozdzielacie pomiędzy siebie poszczególne etapy tworzenia tych arcydzieł sztuki kulinarnej. Ta nieco żartobliwa analogia wbrew pozorom ma w sobie wiele prawdy i doskonale oddaje ducha współpracy z Jeronimo Martins, układającej się w całkiem wyrafinowane menu: obszerną strategię EB dla działu IT Biedronki, stworzenie identyfikacji wizualnej, nazwy i komunikacji programu menedżerskiego Management Trainee oraz kampanię wizerunkowo-rekrutacyjną programu letnich praktyk “Owocne wakacje” dla studentów. Piszę “między innymi” z racji tego, że lista naszych popisowych dań wciąż rośnie, jak na udaną współpracę przystało. Ponieważ każda szanująca się opowieść o zwycięstwie zaczyna się od wyzwań i trudności, nie inaczej będzie w naszym przypadku. Pomijając oczywistości, czyli skalę działania naszego klienta i prestiż tej współpracy, za którym szła wyjątkowa odpowiedzialność, każdy z projektów rodził dodatkowe kwestie, domagające się rozwiązania. Program letnich praktyk sprawiał wrażenie wdzięcznego tematu, a jego nazwa – copywriterskiego i graficznego samograja, ale ponieważ wiele już zostało powiedziane, jeśli chodzi o kreacje nawiązujące do warzyw i owoców przy okazji innych kampanii dla Biedronki, dużym sprawdzianem (a zarazem przyjemnością) było poszukanie mniej oczywistych skojarzeń. Dzięki jasno nakreślonemu przez klienta kierunkowi, w jakim miała się rozwijać kampania, i precyzyjnemu feedbackowi, mogliśmy dostarczyć wyróżniającą się, lekką, ale też – treściwą (zupełnie jak owoce) kreację z hasłami typu „Mierz wySOKo”, “Znajdź Twoje wakacyjne menu”, “Orzeźwienie dla Twojego CV”, czy “Pełnowartościowa wiedza”. Czyli taką, jaką lubimy najbardziej. Program Management Trainee Biedronki działa od ponad 26 lat, oferując karierę w strukturach firmy po uprzednim, 2-letnim szkoleniu na wielu szczeblach i w wielu obszarach. To zrozumiałe, że tylko nieliczni, najbardziej zdeterminowani i zmotywowani studenci ostatnich lat studiów będą w stanie sprostać zadaniu. Jak ich rekrutować, żeby nie odstraszyć, ale podkreślić prestiżowy wymiar Programu? Jak nadać całości spójny, ale też lekki wizerunek, sprzężony z wizerunkiem samej marki Biedronka? W przypadku tego projektu (współ)działaliśmy na styku bardzo wielu kompetencji. Ponownie ważną rolę odgrywał klient i jego precyzyjna wizja w połączeniu z naszą ekspertyzą oraz kreatywnością. Tworząc koncepcję „Świeżość ma przyszłość” otworzyliśmy, pole skojarzeń z marką (warzywa, owoce, wzrost, kwitnięcie), ale także przekazaliśmy konkretne informacje dotyczące samej rekrutacji i tego, jaki będzie przebieg szkolenia i ścieżki karier uczestników. W tym celu zbudowaliśmy dedykowaną platformę komunikacyjną, trzyetapowy plan publikacji w social mediach (teaser-reveal-last call) i wyprodukowaliśmy serię wideo i podcastów z uczestnikami poprzednich edycji programu, dających mocno „insiderską”, ale też wiarygodną i żywą perspektywę. Ciekawią Cię szczegóły tego projektu? Zobacz [case study](/pl/clients/biedronka-mt). Last but not least – wspomniana już strategia EB dla działu IT. Chociaż tworzenie komunikacji dla programistów i architektów systemów niezmiennie pozostaje bardzo wdzięcznym i „otwierającym” tematem, w przypadku Jeronimo Martins miało też mocny posmak wyzwania. Dlaczego? Chociaż samego brandu nie trzeba nikomu przedstawiać, wciąż wiele osób nie zdaje sobie sprawy, że za płynnością wielopoziomowych procesów wewnątrz i na zewnątrz organizacji, stoi potężny, interdyscyplinarny zespół IT. Przedstawić go światu od strony kompetencji i tej czysto ludzkiej? Opowiedzieć w sposób prosty o skomplikowanych systemach? Zachęcić talenty z rynku, by dołączyły do zespołu, a przy tym nie stracić typowego dla komunikacji IT luzu? Challenge accepted! Koncepcja „Robimy wielkie rzeczy. Deal with IT” była wyzwaniem rzuconym branży – podkreśleniem skali operacji, pozycji lidera oraz faktu, że bycie owym liderem rymuje się z byciem „pionierem” rozwiązań i leży w DNA marki. „Robimy wielkie rzeczy” stanowi też doskonałą metaforę naszej agencyjnej pracy. Kampania dla IT Biedronki była szeroko zakrojonym, epickim projektem, który obejmował: badania focusowe, scoping sessions, wyprowadzenie EVP, stworzenie konceptu kreatywnego i na jego podstawie projekt landing page, komunikacja w social-mediach, a także wideo i podcastów z pracownikami. Dzięki świetnej pracy „castingowej” naszego klienta, do produkcji zostały wybrane niesłychanie ciekawe, barwne i wyróżniające się osoby, co sprawiło, że praca z nimi była nie tylko przyjemnością pod względem jakości materiału, ale też w czysto ludzkim wymiarze. Chcesz dowiedzieć się więcej o tym projekcie? Zobacz [case study](/pl/clients/biedronka-it). Wspomniane projekty stanowią tak naprawdę tło dla głównego planu, jakim jest nasze tytułowe „synergistyczne” podejście w naszych działaniach. Co się na nie składa? Co sprawia, że potrafimy elastycznie kalibrować nasze talenty do mniejszych projektów, jak sezonowe kampanie, a jednocześnie wdrażać wielopoziomowe strategie EB i monitorować ich wyniki? Nie będziemy tutaj mówić o tym, że w naszej agencji zadbaliśmy o kluczowe kompetencje w każdym z istotnych z marketingowego punktu widzenia działów – strategii, kreacji, performance. Jest to oczywiste. Natomiast warto podkreślić, że nasza synergia nie wynika tylko ze współistnienia tych kompetencji, ale przede wszystkim – z ich wzajemnego przenikania się. Z doskonałej współpracy, szacunku i umiejętności inspirowania się do kreatywnych rozwiązań. Poszczególne punkty projektu to nie sztafeta, którą przekazujemy sobie z rąk do rąk, ale raczej wspólne monitorowanie większego obrazka, badanie jego słabych stron i szukanie odpowiedzi, jak je poprawić. Z synergii kompetencji rodzi się synergia usług. Dzięki niej mogliśmy zaproponować naszemu klientowi nie tylko kompleksową strategię opartą o badania, ale też jej pochodne – np. projekt spersonalizowanych gadżetów (kampania IT) czy animacji i podcastów (kampania IT i dla Management Trainee). Drugim ważnym aspektem jest doświadczenie naszych specjalistów, niekoniecznie liczone w latach, ale w projektach, które umożliwia detekcję i zrozumienie potrzeb klienta. Niezmiennie pracujemy nad client service excellence, z którego początek bierze wszystko inne. Zaufanie, jakie zbudowaliśmy w przypadku Jeronimo Martins, było wypadkową kreatywności rozwiązań i elastyczności w działaniu, ale też, co równie ważne, uważnej, empatycznej i nakierowanej na słuchanie obsłudze klienta. Trzecim, niezmiernie ważnym aspektem, łączącym się z poprzednim punktem, jest niewątpliwie postawa samego klienta. Mieliśmy to szczęście, że osoby decyzyjne po stronie Jeronimo Martins w każdym ze wspomnianych projektów miały jasno określone oczekiwania, dostarczyły już na wstępie wszelkich możliwych informacji i czynnie udzielały się w samym procesie, stanowiąc wartość dodaną do naszych propozycji. Efekty współpracy opartej na wielu rodzajach synergii dowodzą słuszności tego podejścia. Kampania dla działu IT „Robimy wielkie rzeczy. Deal with IT” została wyróżniona przez Bulldog Job jako [jedna z najciekawszych kampanii IT minionego roku](https://bulldogjob.pl/for-employers/blog/najlepsze-kampanie-hr-i-eb-w-2022-r-w-polsce). Management Trainee okazał się dla nas nie tylko jednosezonowym „zbiorem plonów” – pracowaliśmy nad jego kontynuacją, podobnie zresztą jak przy „Owocnych wakacjach”, a scope pracy dla Jeronimo Martins poszerzył się chociażby o HR-owe podcasty Posłuchaj podcastów stworzonych w ramach kanału “Biedronka to MY” na [Spotify](https://open.spotify.com/show/3ybMfmVDcVfdToJgafXOmx?si=2ad3c13bcc724ffc) Rok 2023 (i mamy nadzieję, że też kolejne lata) jest dla Performante rokiem różnych synergii, które definiują naszą metodę i stanowią o sukcesie naszych działań. A także utwierdzają nas w przekonaniu, że możemy odważnie sięgać po znane marki i tworzyć dla nich rozwiązania, które rezonują nie tylko wśród kandydatów, ale też w branży. Przytoczone tutaj przykłady pokazują, jak nasze Perfo-synergie “zaowocowały” długofalową i wielopoziomową współpracą z Jeronimo Martins. Oczywiście zdajemy sobie sprawę, że każda kolejna odsłona kampanii czy jej nowa edycja stanowią coraz większe wyzwanie, by odnaleźć coś świeżego w komunikacji. Tym niemniej, dzięki synergii wiary we własne możliwości i radości z poszukiwania nowych rozwiązań – jesteśmy na to gotowi. Powiązane posty [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) #### [The \[recruiting\] game is never over](/pl/blog/recruting-game-is-never-over/) [O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera.](/pl/blog/recruting-game-is-never-over/) [Marta Pelska\ 29 wrz 2023](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/recruting-game-is-never-over/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) #### [Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Gamingowo-employer brandingowy projekt dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Marta Pelska\ 18 wrz 2023](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Project Manager i jego znaczenie dla powodzenia projektu > Agencje marketingowe często realizują bardzo złożone projekty, składające się z co najmniej kilku większych składowych, angażujących różne jednostki biznesowe ... 16 paź 2018\ Magda Dasiewicz **Agencje marketingowe często realizują bardzo złożone projekty, składające się z co najmniej kilku większych składowych, angażujących różne jednostki biznesowe. Kiedy za realizację projektu odpowiedzialne są osoby z różnych działów, o bardzo różnych kompetencjach i stylach pracy, potrzebny jest ktoś, kto pogodzi interesy wszystkich osób realizujących zadania, a w szczególności zapewni sprawną i terminową realizację całości przedsięwzięcia. Taką funkcję pełni zazwyczaj Project Manager (PM).** **Na czym polega rola Project Managera?** Project Manager powinien być zaangażowany w proces definiowania projektu od samego początku. Często ten początek to etap wyceny i tworzenia oferty dla Klienta. W momencie podjęcia realizacji danego projektu przez agencję interaktywną (o tego typu przedsięwzięciach będzie mowa w tym artykule), Project Manager jest odpowiedzialny za jego przebieg. Zaczyna od skompletowania **zespołu projektowego**. Na podstawie specyfikacji projektu jego kierownik wie, jakie kompetencje musi zaangażować w jego realizację.\ Zazwyczaj na początku ustalany jest **harmonogram** i przebieg projektu. Należy przy tym uwzględnić podział zadań pomiędzy różne jednostki zaangażowane w projekt, np. przy tworzeniu strony internetowej trzeba zaplanować prace specjalistów ux, grafików, copywriterów, developerów i testerów. Project manager powinien zidentyfikować “pakiety” zadań wchodzące w skład poszczególnych iteracji projektu. Ważne jest to, by zidentyfikować zadania, których ukończenie jest absolutnie niezbędne do przejścia do kolejnych zadań, a w rezultacie określenie **ścieżki krytycznej** projektu. Prawidłowe zidentyfikowanie tych “krytycznych” elementów jest niezbędne do terminowej realizacji zadań i zminimalizowania opóźnień. Rolą PMa jest zdefiniowanie **priorytetów**, zaplanowanie poszczególnych zadań w czasie, **kontrola** realizacji poszczególnych elementów oraz, co bardzo ważne, zidentyfikowanie **ryzyk** projektowych — wydarzeń, których potencjalne pojawienie się, uniemożliwi realizację zadań zgodnie z założeniami i harmonogramem. Project Manager stoi też na straży **jakości** pracy dostarczanej przez wszystkich członków zespołu. Proces zarządzania projektem może przebiegać nieco inaczej w zależności od metodyki, jaką PM wybierze do poprowadzenia danego projektu. W kontrze do **metodyk tradycyjnych** (których elementy zostały opisane powyżej), w projektach digitalowych często stosuje się tzw. **metodyki zwinne** (ang. Agile). Są one popularne w tej branży ze względu na zminimalizowaną “biurokrację” projektową. Pozwalają dzięki temu na bieżąco wprowadzać zmiany do specyfikacji projektu, bez większego wpływu na przebieg całości przedsięwzięcia. Co więcej, metodyki zwinne zakładają, że zespoły projektowe będą się same organizować, a co za tym idzie, brać odpowiedzialność za swoją pracę i jej wyniki. Wybór metodyki zależy od specyfiki projektu, organizacji, kultury pracy, a także w jakimś stopniu od preferencji samego Project Managera. **Nie tylko egzekwowanie harmonogramu** Jednak funkcja Project Managera nie ogranicza się tylko do rozdzielania zadań i kontrolowania ich przebiegu. PM odpowiada za całokształt projektu. W czasie jego realizacji może wyniknąć bardzo wiele nieprzewidzianych sytuacji. Project Manager musi je szybko identyfikować i być w stanie sprawnie zareagować i dostosować prace zespołów projektowych tak, by minimalizować ryzyko opóźnienia oraz przekroczenia budżetu oraz uszczerbku na jakości. PM jest odpowiedzialny też za **motywowanie** poszczególnych członków zespołów projektowych, a także za rozwiązywanie potencjalnych **konfliktów** pomiędzy interesariuszami. Często PM musi “sprzedać” zespołowi koncepcję klienta, bo ta nie zawsze spotyka się z uznaniem zespołu kreatywnego. Generalnie kierownik projektu musi zarządzić **komunikacją** pomiędzy zespołami projektowymi, zapewnić wymianę wiedzy i bieżące informowanie wszystkich zainteresowanych o statusie prac na poszczególnych etapach oraz pogodzić różne style działania, co często jest jednym z większych wyzwań przy prowadzeniu projektu. **Jakie umiejętności powinien posiadać Project Manager?** Jest to profesja, przy której kierunek ukończonych **studiów** ma drugorzędne znaczenie, choć zawsze atutem będzie **wiedza merytoryczna** z obszaru, w jakim prowadzisz projekt. W agencjach interaktywnych PMami często są osoby z wykształceniem marketingowym, a w software house’ach — z wykształceniem technicznym/informatycznym. Wiedza merytoryczna jest na pewno czynnikiem wspomagającym kompetentne zarządzanie projektem.\ Często osoby pełniące taką funkcję dodatkowo kończą **studia podyplomowe** w zakresie zarządzania projektami lub **kursy certyfikujące** w obszarze konkretnej metodyki. Cecha, bez której nie będziesz dobrym PMem to z pewnością umiejętności **planowania i organizacji**. Niezbędne jest, byś umiał(a) zaplanować prace osób o różnych specjalizacjach tak, by wypełniały swoje zadania w założonym czasie i jakości. Opóźnienia będą bowiem generować straty dla agencji — zarówno finansowe, jak i wizerunkowe. Bardzo ważne są **umiejętości przywódcze** i zdolność zjednywania sobie ludzi. Twoim zadaniem bowiem jest motywowanie zespołu do pracy, nakreślenie i wyjaśnienie koncepcji projektu, potrzeb klienta i kontekstu biznesowego realizowanego przedsięwzięcia. Niezwykle istotna jest **asertywność**. Nie spodziewaj się, że jak już masz rozpisany harmonogram, wszystko samo się zadzieje, a ludzie będą się sami trzymać terminów. Musisz na bieżąco monitorować na jakim etapie są poszczególne zadania i odmówić koledze, który prosi o dodatkowe trzy dni na dokończenie prac, bo chciałby mieć spontaniczny długi weekend. Na koniec wymieńmy nie mniej ważne umiejętności komunikacyjne i **negocjacyjne**, szybką **adaptację** do zmieniających się warunków otoczenia biznesowego, **otwartość** na sugestie z zewnątrz czy umiejętność **wyciągania wniosków** i uczenia się na błędach. **Bycie Project Managerem to bardzo wymagające i odpowiedzialne zajęcie. Jednak jednocześnie jest to praca pełna wyzwań, zapewniająca częsty kontakt z różnymi ludźmi i brak rutyny.** **Czujesz, że chciałbyś sprawdzić się na stanowisku Project Managera w agencji marketingowej? Weź udział w konkursie JustBrief i przekonaj się, czy tego typu rola jest czymś, co chcesz robić w przyszłości. Aplikuj na** [**https://justbrief.pl/**](https://justbrief.pl/) **i zostań współtwórcą kampanii dla marki Uber Eats!** Powiązane posty [Czytaj więcej](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) #### [Copywriter — czy to zawód dla Ciebie?](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Copywriter — jedno z niewielu słów i nazw stanowisk, które nie mają prostego odpowiednika w języku polskim. Jeśli myślisz o karierze w marketingu ...](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Magda Dasiewicz\ 12 paź 2018](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Czytaj więcej](/pl/blog/copywriter-czy-to-zawod-dla-ciebie/) [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) #### [Dobry mentor ważniejszy niż wykształcenie? Jak rozpocząć karierę w branży kreatywnej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Pracując w agencji reklamowej lub dziale marketingu, szybko można dojść do wniosku, że wykształcenie kierunkowe ma niewielkie ...](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Performante\ 20 lis 2018](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Czytaj więcej](/pl/blog/czym-zajmuje-sie-strateg-kreatywny-i-jak-nim-zostac/) #### [Czym zajmuje się Strateg Kreatywny i jak nim zostać?](/pl/blog/czym-zajmuje-sie-strateg-kreatywny-i-jak-nim-zostac/) [Na pewno nie na samym początku kariery. Zawód stratega łączy w sobie wiele umiejętności — zarówno twardych, jak i miękkich. Nie liczy się tylko podejście analityczne, wieloletnie i kompleksowe ...](/pl/blog/czym-zajmuje-sie-strateg-kreatywny-i-jak-nim-zostac/) [Tina Toutounchi\ 16 paź 2018](/pl/blog/czym-zajmuje-sie-strateg-kreatywny-i-jak-nim-zostac/) [Czytaj więcej](/pl/blog/czym-zajmuje-sie-strateg-kreatywny-i-jak-nim-zostac/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # The [recruiting] game is never over > O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera. 29 wrz 2023\ Marta Pelska ## O kolejnej gamingowej odsłonie EB-owej kampanii „Love IT to bits” dla Deutsche Telekom, okiem copywritera. Zacznę nieco przewrotnie – my, copywriterzy, a więc ludzie od słów, często lubimy widzieć większy obraz naszych działań. Kiedy powstała platforma „Love IT to bits” intuicyjnie czuliśmy, że ma ogromny potencjał, ale… jeszcze nie wiedzieliśmy, jak szybko się o tym przekonamy. Tymczasem nasz klient, Deutsche Telekom, wrócił do nas z zadaniem, które okazało się niczym innym niż radosnym przeskakiwaniem wysoko zawieszonej przez siebie poprzeczki, czyli ponownym wykorzystaniem motywu gier online’owych w celach wizerunkowo-rekrutacyjnych. Firma wypracowała nowe, śmiałe EVP \[Employee Value Proposition] w ramach strategii employer brandingowej i poprosiła nas o stworzenie kolejnej edycji platformy, tym razem w 16-bitowym anturażu. Można więc dość sucho zażartować, że większy obraz stał się też ostrzejszy… O ile poprzednie zadanie – pionierskie stworzenie kampanii dotyczącej działu IT w Deutsche Telekom – \[przeczytaj tutaj] wydawało się w miarę proste pod względem storytellingowym \[d’uh], tym razem sprawa wyglądała nieco inaczej. Ważnym aspektem nowej odsłony była edukacja kandydatów \[ale też pracowników firmy] na temat tego, jak Deutsche Telekom zwalcza obiegowe stereotypy i schematy, które uniemożliwiają nam dotarcie do zawodowych celów. Krótko mówiąc: mieliśmy uczynić coś bardzo nie-cool, czymś na tyle cool, aby inni chcieli o tym posłuchać, o przepraszam, poklikać. Czy było łatwo? Poproszę o inne pytanie z sali. Edukacyjno-wizerunkowe kampanie z zakresu DEI \[diversity, equity and inclusion] to grząski grunt, zwłaszcza dla copywriterów, bo z jednej strony trudno nie wpaść w nieco egzaltowany i deklaratywny ton, a z drugiej – nie sposób udawać, że nie mierzymy się z różnorakimi stereotypami na co dzień. A jeśli nawet szczęśliwie pracujemy w środowisku wolnym od toksycznych zachowań, to różne uproszczenia i schematy trzymają się w naszych umysłach mocno. Nie mówiąc o tym, że stary \[?], poczciwy, znany przede wszystkim nam, kobietom, “syndrom oszusta” również potrafi skutecznie utrudnić drogę do awansu i zawodowego spełnienia. I wszystko pięknie, czujemy, że temat generalnie rezonuje z odbiorcami \[i odbiorczyniami], ale jak opowiedzieć o tym w języku gier? Przede wszystkim – aby móc stworzyć coś na temat burzenia schematów, trzeba samemu wyjść ze swoich pułapek myślenia i „niedasiów”, a następnie pożegnać je, nie oglądając się za siebie. Po raz kolejny okazało się, że działanie zespołowe, burze mózgów, dogłębny research „przedmiotowy”, a przede wszystkim “łebski”, zainspirowany pomysłem klient, stanowią najlepszy rozruch do kolejnych działań. Bo nie tylko ja po raz kolejny przekraczałam możliwości mojej – jakże szalonej – gamingowej wyobraźni; również nasi developerzy szukali świeżych rozwiązań, które pozwoliły urzeczywistnić storytellingową wizję. Gdyby ktoś zapytał, jak powstała owa „storytellingowa wizja”… Wyobraźcie sobie głęboki głos lektora, rodem z trailerów filmowych, mówiący: „Dawno, dawno temu, wszystko zaczęło się od Disconnectorów – małych, wrednych i bardzo złośliwych ludzików, które zatruwały umysły innych i stawały im na przeszkodzie do upragnionych celów. Disconnectory w miarę upływu czasu rosły w siłę i wydawało się, że opanują bezkarnie cały świat, ale na szczęście pojawił się ktoś, kto stawił im czoła.” Wierzcie lub nie, ale Disconnectory przyszły do mnie same, na styku białej kartki i swobodnie mażącego po niej długopisu, jako logiczny miks słowa „connect” – a więc podstawowej kwestii związanej z profilem Deutsche Telekom – i odłączania, czyli tego, co w rzeczywistości czynią stereotypy. Bo to właśnie one izolują nas od grupy, od naszych marzeń i planów. To one burzą ład i stają na drodze nieskrępowanej kreatywności. Kto zatem miałby dzielnie stawić im czoła? Ponieważ w poprzedniej odsłonie kampanii brylowała postać **Mr 8bit**, w edycji poświęconej stereotypom musieliśmy, po prostu musieliśmy, powołać do pikselowego życia **Miss 16bit**. I tak właśnie powstało mikrouniwersum nowej, gamingowej kampanii Deutsche Telekom, rozpostarte pomiędzy protagonistką \[Miss 16-bit] a antagonistami \[Disconnectory], w odwiecznej walce dobra ze złem, ale… bez obaw. Mimo, że temat zwalczania stereotypów mógł łatwo skręcić w ckliwe, pełne patosu rejony, zadbaliśmy o właściwą nawigację tematu. Trzy stworzone przez nas gry – [“BraveWave”](https://loveittobits.telekom.com/bravewave.html), [“PathCleaner”](https://loveittobits.telekom.com/pathcleaner.html) i [“GrowthScraper”](https://loveittobits.telekom.com/growthscraper.html) – w swoich schematach \[fe, brzydkie słowo] fabularnych nawiązują do poszczególnych filarów EVP, ale wszystko zostało przepuszczone przez lekki, rozpikselowany, magentowo-turkusowy filtr gamingowy. Każda z gier czegoś uczy, ale w sposób performatywny, narzędziowy. BraveWave to nic innego jak eliminacja Disconnectorów za pomocą magentowej fali. PathCleaner to kafelkowa, dziwnie satysfakcjonująca zabawa, w czasie której czyścimy planszę z Disconnectorów, łącząc je w grupy. A GrowthScraper to dynamiczna zręcznościówka, w której liczą się refleks w omijaniu naszych „złoli” i ambicja, by piąć się do góry. My, copywriterzy, lubimy, gdy nasze działania mają większy obraz. Kiedy pomysły układają się w długofalowe strategie, eksplorujące różne pola i aspekty narracji klientów. I chociaż ten artykuł jest bardzo o mnie, w szerszej perspektywie pokazuje środowisko, w jakim tworzyliśmy projekt „Love IT to bits”. Środowisko, w którym mimo braku gamingowego wyrobienia dostałam pełny kredyt kreatywnego zaufania \[a czynni gracze z zespołu nie zbywali moich pytań laika ironicznymi śmieszkami]. Środowisko, w którym każdy jest protagonistą, ale nie „gra na siebie”, tylko szuka rozwiązań z myślą o wszystkich. Wreszcie środowisko, gdzie klient nie tylko stawia konkretne wymagania, ale też aktywnie uczestniczy w pracach, cieszy się każdym callem i łapie z entuzjazmem „vibe” pomysłu. Mając tak duże poczucie kreatywnego bezpieczeństwa, byłam gotowa dzielnie stawić czoła własnym Disconnectorom, ale… nawet się nie pojawiły. Ani na chwilę. Nie śmiały. Powiązane posty [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) #### [Oswajanie nieznanego, czyli moje copywriterskie doświadczenia z gamingowo-employer brandingowym projektem dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Gamingowo-employer brandingowy projekt dla Deutsche Telekom.](/pl/blog/oswajanie-nieznanego/) [Marta Pelska\ 18 wrz 2023](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/oswajanie-nieznanego/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) #### [Połączyć właściwe kropki, czyli…](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Synergistyczne podejście we współpracy z Biedronka | Jeronimo Martins. Studium oczami kreatywnego copy.](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Marta Pelska\ 4 wrz 2023](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/polaczyc-wlasciwe-kropki-czyli/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) #### [Performante na wyższym biegu - nowy koncept kreatywny i strategiczna transformacja marki](/pl/blog/performante-na-wyzszym-biegu/) [Performante ogłasza przełomową zmianę w swojej strategii komunikacyjnej, wprowadzając nowy koncept kreatywny, który odzwierciedla tempo i dynamikę współczesnego marketingu digitalowego.](/pl/blog/performante-na-wyzszym-biegu/) [Sonia Oczadły\ 11 kwi 2025](/pl/blog/performante-na-wyzszym-biegu/) [Czytaj więcej](/pl/blog/performante-na-wyzszym-biegu/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Rekrutacja doświadczonych talentów: analiza kampanii > Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że ... 12 cze 2019\ Tina Toutounchi ## Rynek polski obfituje w świetnych ekspertów różnorodnych branż. Jednak rekrutacja ciągle jest wyzwaniem! Wielu z nas (rekruterów, pracowników działu HR) z góry wie, że jest ich generalnie mało, że mają szerokie możliwości, masę benefitów, a konkurencja nie śpi i bombarduje naszych potencjalnych kandydatów oraz obecnych już pracowników coraz to bardziej kreatywnymi działaniami z obszaru EB. Jednak odpowiedni kandydat to nie tylko ten bardzo doświadczony, obyty w branży i zainteresowany współpracą z naszą firmą w dłuższej perspektywie. W naszej organizacji musi on jeszcze pasować do naszej **kultury**, wyznawać podobne **wartości**, **angażować się** w swoje zadania, najchętniej wspierać młodszych kolegów/koleżanki i bezproblemowo **współpracować** z zespołem. Dla mniejszych firm, które w planach mają rozwój, pozyskanie najlepszych talentów pasujących do ich kultury organizacyjnej, może być nie lada wyzwaniem. Nie dlatego, że nie oferują świetnych benefitów, konkurencyjnego wynagrodzenia czy np. atrakcyjnego biura. Często oferują. Wyzwaniem jest pozyskanie doświadczonych talentów, które wniosą do organizacji nie tylko wartość merytoryczną, ale też **zapał** do stworzenia czegoś praktycznie od początku, być może nie pierwszy raz w ich karierze. Czy takie osoby dodatkowo znajdą też czas na dzielenie się wiedzą z młodszymi członkami zespołu? W trzecim kwartale roku 2018 stanęło przed nami takie właśnie zadanie — rekrutacja pięciu bardzo doświadczonych specjalistów z **branży kreatywnej**, zmotywowanych do zbudowania prężnie działającego działu składającego się na tamten moment z pracowników z mniejszym stażem. Skoro rekrutacja miała być prowadzona wśród starszych specjalistów z branży kreatywnej, kreatywna i bardzo strategiczna powinna być również kampania rekrutacyjna. ## Co ja robię tu? Zaczęliśmy od zadania podstawowego pytania zespołowi: **dlaczego zdecydowaliście się dołączyć do naszej firmy?** Odpowiedź była jednoznaczna: przyjazna atmosfera i otwartość na różnorodnych ludzi z całego świata. Cechy te można zobaczyć już na pierwszy rzut oka wchodząc na profile social media naszej agencji. Dodatkowo świetna lokalizacja. Nie jest to jednak wystarczający argument do stworzenia odpowiednio atrakcyjnej komunikacji. ## Rekrutacja: dlaczego? Drugim krokiem było przyjrzenie się naszemu **EVP**, które uwzględnia m.in. podane przez pracowników elementy naszej oferty. Hasło zbudowane na podstawie EVP skierowane jest zarówno do młodych talentów, jak i doświadczonych specjalistów: **For those who wish to shape digital era. We are here.** Szukamy doświadczonych specjalistów, którzy chcą mieć realny **wpływ** na rozwój firmy oraz projekty. **Jesteśmy dla nich** jako firma, współpracownicy i koledzy. Jesteśmy tutaj: w [Hali Koszyki](https://koszyki.com/)! Hasło to zostało przekształcone w postach rekrutacyjnych, zależnie od tego do kogo były kierowane. Inny komunikat musieliśmy wysyłać do PR Managerów i Art Directorów. ## Ale jak? W trzecim kroku nie mogliśmy pominąć firmowych **wartości**, które niezaprzeczalnie **budują kulturę** naszej organizacji. Musiały one przygotować potencjalnych kandydatów na nasze oczekiwania. Nie chodzi przecież o spływ jak największej ilości CV, a o **zaangażowanych pracowników**, którzy będą się **utożsamiali** z naszą kulturą. Do całościowej komunikacji wybraliśmy wartość **As Casual As Professional**, która podkreśla charakter pracy w [Performante](https://performante.com/). Pewne elementy kampanii muszą być **atrakcyjne i kreatywne**, inne powinny udowodnić nasze **strategiczne** podejście do projektów. Również tych tworzonych na potrzeby naszej agencji. Jako hasło kampanii wybraliśmy wartość **Hungry For More** — czyli chęć sięgania po więcej. Po lepsze wyniki, bardziej zaawansowane narzędzia, trudniejsze projekty, dodatkowe aktywności. Po rozmowach z naszymi pracownikami, uznaliśmy, że większość z nas ceni sobie naszą firmę za bycie czymś więcej, niż pracą — jesteśmy **Hungry For More Than A Job**! Mamy na prawdę zgrany i ambitny zespół, takich ludzi potrzebujemy teraz najbardziej. ## Ale kiedy? Krok czwarty — egzekucja. Kampania ruszyła w lipcu 2018 r., a rekrutacja zakończyła się na początku października 2018 r. Postawiliśmy na modną komunikację [video](https://www.youtube.com/watch?v=6aZJ1wETLeA), a także tematycznie i strategicznie związane z nim posty generujące aplikacje. W [video](https://www.youtube.com/watch?v=6aZJ1wETLeA) w casualowy sposób przekazaliśmy nasze EVP, a także pokazaliśmy nasz bardzo ciekawy zespół i biuro. Opracowane na potrzeby akcji posty sponsorowane były spójne z wydźwiękiem video. Pokazywały nasz zespół, a wręcz konkretne osoby, z którymi nowo zatrudnieni pracowaliby w Performante. Zawierały też wspomniane wcześniej hasła skierowane do specjalistów konkretnych. Postawiliśmy na standardowe kanały komunikacji: YouTube, LinkedIn, Facebook i Instagram. ## Co po kampanii? Bardzo ważne jest oczywiście podsumowanie kampanii. Przez 3 miesiące udało nam się osiągnąć wszystkie zamierzone cele. Poza pozytywnymi opiniami osób biorących w rekrutacjach, wyświetleniami video czy kliknięciem w linki rekrutacyjne, cieszą nas najbardziej oczywiście zamknięte procesy rekrutacyjne. Pozyskaliśmy nie pięciu, a sześciu świetnych specjalistów z branży. Wnieśli do naszego zespołu nie tylko nowe kompetencje i wiedzę, ale też entuzjazm oraz chęć tworzenia czegoś więcej. Cały projekt pomógł nam nie tylko w dotarciu do świetnych specjalistów, a także pokazaniu naszych umiejętności budowania strategicznych i angażujących kampanii. **W rekrutację zaangażowała się cała firma**. Pracownicy świetnie bawili się podczas nagrywania video, a na dodatek mieli wpływ na jego formę i przekaz! Kandydaci wiedzieli czego mogą się u nas spodziewać, a my jako dział HR mieliśmy szansę spotkania osób, które faktycznie będą pasować do naszej kultury organizacyjnej. ## Wisienką na torcie było wyróżnienie naszej akcji rekrutacyjnej w tegorocznym konkursie [EB Kreator](https://blog.goldenline.pl/2019/03/29/zwyciezcy-konkursu-eb-kreator-2018/?utm_content=88312968\&utm_medium=social\&utm_source=linkedin\&hss_channel=lcp-670920). Kolejne konkursy branżowe przed nami, nie zawahamy się przesłać naszego zgłoszenia :) Powiązane posty [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) #### [Marketing w employer brandingu: poradnik HR- owca](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Employer branding to nie jednorazowa głośna kampania rekrutacyjna. Nie są to też atrakcyjne benefity. Employer branding to kompleksowa strategia kreowania wizerunku, zbudowana na określonych danych, z ...](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Tina Toutounchi\ 28 cze 2019](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/marketing-w-employer-brandingu-poradnik-hr-owca/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Studenci z Wrocławia zwyciężają w konkursie Performante i mytaxi > Znane są już wyniki konkursu JustBrief zorganizowanego przez agencję Performante, przy współpracy z mytaxi, kierowanego do początkujących marketingowców. ... 12 gru 2017\ Performante **Znane są już wyniki konkursu JustBrief zorganizowanego przez agencję Performante, przy współpracy z mytaxi, kierowanego do początkujących marketingowców. Pierwsze miejsce oraz nagrodę 10 tys. zł za najlepszą digitalową kampanię dla usługi mytaxi match otrzymała drużyna z Wrocławia. Konkurs miał na celu wprowadzenie uczestników do branży kreatywnej, która jest postrzegana przez młode osoby jako hermetyczna.** Według raportu See\&Say z czerwca 2017, branża kreatywna i świat reklamy to szczelnie zamknięty krąg, do którego ciężko się dostać młodym ludziom zaczynającym karierę zawodową. _„To nasz pierwszy krok w kierunku zmiany tej sytuacji. Mamy w Polsce wiele nowych kierunków studiów, które starają się zaszczepiać wiedzę marketingową. Wiedzieliśmy, że znajdziemy ciekawych ludzi, którzy chcą wejść do naszej branży, ale nie wiedzą jak. Poświęcając im czas, pokazując pracę agencji, przekazując podstawową wiedzę, umożliwiliśmy im stworzenie pierwszej, PRAWDZIWEJ kampanii dla prawdziwego klienta, gdzie zmierzyli się z naprawdę trudnym, ale ciekawym briefem na temat ride-sharingu” —_ **_mówi Adam Borczyński, Head of Creative w agencji Performante._** Szanse wzięcia udziału w JustBrief mieli studenci i młodzi absolwenci kierunków związanych z marketingiem i reklamą z całej Polski. Spośród zgłoszonych do konkursu osób, organizatorzy wyselekcjonowali 8 drużyn. Uczestnicy pracując w 5-osobowych zespołach mieli miesiąc na stworzenie kampanii promującej nową usługę typu ride-sharing z wykorzystaniem taksówek: mytaxi match, na podstawie briefu dostarczonego przez mytaxi. Każda osoba objęła realne stanowisko w zespole projektowym: Project Manager, Strateg, Social Media Manager, Art. Director, Copywriter. Konkurs składał się z trzech etapów — agencja wspierała merytorycznie drużyny na każdym z nich — począwszy od przeprowadzenia szkolenia z tworzenia strategii, po umożliwienie konsultacji ze specjalistami z Performante w czasie całego konkursu. Podczas finału drużyny musiały zaprezentować swoje pomysły przed jury, w którego składzie znaleźli się: Izabela Skonieczna, Senior Marketing Manager w mytaxi, Ewa Grabowska, Marketing Manager w mytaxi, Adam Borczyński, Head of Creative w Performante oraz Łukasz Sobol z Business Insider. Jurorów zaskoczył wysoki poziom konkursowych kampanii i rzetelne przygotowanie uczestników. Pierwsze miejsce zajęła drużyna „WRobota” z Wrocławia, w składzie: Oliwia Salachna, Olivia Ciupa, Marta Kwiatkowska, Zuzanna Ptak oraz Kuba Bogucki. Koncepcja kampanii zaprezentowana przez nich była poparta dokładną analizą grupy docelowej — inspirację stanowiły wyzwania, z jakimi borykają się millenialsi oraz ich sposób spędzania wolnego czasu. W efekcie powstała kampania digitalowa oparta głównie o media społecznościowe. Pozostali uczestnicy nadal mają szansę zdobyć staż w Performante, mytaxi lub Business Insider Polska. _„Jesteśmy pod wrażeniem powstałych w konkursie kampanii. Zwycięska praca wyróżniła się na tle innych przede wszystkim dogłębnym researchem oraz bardzo dobrze przemyślaną koncepcją, która idealnie pasuje do młodej usługi jaką jest mytaxi match. Byliśmy bardzo pozytywnie zaskoczeni dojrzałością całego zespołu «WRobota», który nie tylko miał świetny pomysł, ale i umiał go dobrze sprzedać klientowi” —_ **_komentuje Izabela Skonieczna, Senior Marketing Manager w mytaxi._** _„Jestem pod dużym wrażeniem prezentowanych koncepcji kreatywno-strategicznych. Uczestnicy konkursu wykazali się świetnym zrozumieniem briefu i wysokim profesjonalizmem. Szczególnie pozytywnie zaskoczyła mnie kreatywność i wyczucie nowych mediów, co jest najlepszym dowodem na to, że branży reklamowej bardzo potrzebny jest dopływ «świeżej krwi». W końcu nikt nie rozumie lepiej millenialsów, jak właśnie przedstawiciele tego pokolenia, którzy wzięli udział w konkursie JustBrief” —_ **dodaje Łukasz Sobol z Business Insider Polska.** Patronat medialny nad konkursem objęli: businessinsider.com.pl, brief.pl, nowymarketing.pl, hrstandard.pl, dlastudenta.pl, interaktywnie.com, admonkey.pl. Nagrody rzeczowe dla uczestników ufundowali: Marketer+ oraz wydawnictwo Wolters Kluwer. Więcej informacji o JustBrief: [www.justbrief.pl](http://justbrief.pl/) Powiązane posty [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) #### [Dobry mentor ważniejszy niż wykształcenie? Jak rozpocząć karierę w branży kreatywnej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Pracując w agencji reklamowej lub dziale marketingu, szybko można dojść do wniosku, że wykształcenie kierunkowe ma niewielkie ...](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Performante\ 20 lis 2018](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Czytaj więcej](/pl/blog/dobry-mentor-wazniejszy-niz-wyksztalcenie-jak-rozpoczac-kariere-w-branzy-kreatywnej/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Stwórz ofertę, która przyciągnie i zatrzyma talenty IT, a także pozwoli im się rozwijać. I dowiedz się, jak utrzymać ich motywację. > Zrozumienie, co motywuje talenty IT jest zawsze sporym wyzwaniem, ponieważ w ich przypadku nie można sobie pozwolić na zbytnią generalizację. Zacznijmy od kilku danych... 31 sty 2023\ Manuela Cortés Forero Zrozumienie, co motywuje talenty IT jest zawsze sporym wyzwaniem, ponieważ w ich przypadku nie można sobie pozwolić na zbytnią generalizację. Zacznijmy od kilku danych: w tej branży 8 na 10 kandydatów nie szuka aktywnie pracy, ale jest zainteresowanych ofertami. 70% kandydatów słyszy o ofertach pracy od kolegów, a mniej niż 40% znajduje je w mediach społecznościowych. Stworzyliśmy listę powodów, które kierują talentami IT w wyborze firmy. Mamy nadzieję, że to zestawienie pomoże Ci zdobyć najlepszych kandydatów z rynku. **1. Chcą być wyłowieni z rynku w inny, bardziej kreatywny sposób.** Musisz się otworzyć na mniej konwencjonalne punkty styku z kandydatem. Eventy i konferencje branżowe, hackathony, portale gamingowe oraz YouTuberzy, których oglądają inżynierowie, są kluczowe w dotarciu do tej grupy odbiorców. Przy tym wszystkim nie zapominajmy również o rekomendacjach pracowników – są one niezmiennie doskonałym źródłem nowych kandydatów. **2. Zależy im na szybkich i prostych procesach rekrutacyjnych.** Wielu potencjalnych kandydatów odrzuca firmę, jeśli ma ona długi i czasochłonny proces rekrutacji. Upewnij się, że Twoi kandydaci są na właściwej, dobrze zaprojektowanej ścieżce – przed, w trakcie i po zakończeniu rekrutacji. **3. Chcą szybkich decyzji.** Przeprowadź krótki i ukierunkowany wywiad, aby określić umiejętności techniczne kandydata. Po jego zakończeniu wszystko powinno zadziać się szybko – podjęcie decyzji, informacja zwrotna i wreszcie – onboarding. **4. Chcą rozmawiać z innymi pracownikami.** Programiści chcą rozmawiać z osobami, które znają się na rzeczy i z którymi znajdą wspólny język. A przede wszystkim od których dowiedzą się, jakie zadania ich czekają. Dlatego kluczowe jest włączenie na tym etapie rekrutacji już zatrudnionych programistów. **5. Chcą pracować z kompetentnymi liderami.** Programiści muszą mieć liderów, którzy potrafią zidentyfikować potencjalne umiejętności u swoich pracowników i będą wręcz magnesami dla talentów. To właśnie oni są odpowiedzialni za dobre wyniki, budowanie zaangażowania i to, czy ktoś będzie chciał zostać w firmie na dłużej, czy nie. **6. Chcą czuć, że ich praca jest doceniana.** To prosta arytmetyka: 1 na 2 pracowników, którzy nie czują się doceniani przez swojego szefa, w przyszłym roku poszuka innej pracy. **7. Chcą się rozwijać. Zawsze. Nawet, jeśli są seniorami.** Programista chce mieć pewność, że będzie obcować z różnymi technologiami, które pozwolą mu poszerzyć wiedzę i być „w trendzie”. Przede wszystkim ważne jest to, aby od początku firma sprecyzowała, jaki ma plan na wspieranie rozwoju zainteresowań i umiejętności pracownika. Pamiętajmy, że rozwój nie zawsze musi być pionowy i związany z awansem. Może być również poziomy, w zależności od potrzeb zarówno kandydata, jak i firmy. - Posiadanie zorganizowanego programu nauczania, w którym kultywowane są umiejętności miękkie i twarde, pomoże zbudować prawdziwy “dream team”. **8. Chcą najlepszych technologii i najnowocześniejszych narzędzi.** Programiści chcą się rozwijać nie tylko w zakresie uruchamiania nowych funkcji. Chcą być włączeni w różnorodne projekty, eksperymentować z nowymi kodami i językami, które pozwalają im na wykorzystanie innowacji w codziennej pracy. **9. Chcą widzieć efekt/wpływ swojego kodu.** Ludzie, którzy rozumieją, że ich praca ma cel poza samym „dowiezieniem” kodu, zwykle są bardziej zaangażowani. I to jest ważna cecha wśród programistów. Chcą oni czegoś więcej niż tylko wymyślnego tytułu i konkurencyjnej pensji – mieć poczucie sprawczości i przekonanie o celowości swojej pracy. **10. Chcą elastyczności. Bez kompromisów.** Praca hybrydowa to dla nich za mało. Inżynierowie wybierają opcję pracy zdalnej, bo są prawdziwymi cyfrowymi nomadami. Lubią pracować z różnych miejsc i w różnych strefach czasowych, bez ustalonych wcześniej harmonogramów. Ponieważ możliwość co-working’u jest najczęściej zadawanym pytaniem przez kandydatów na inżynierów, firmy nieprzygotowane na to będą miały coraz większe problemy z rekrutacją. **11. Chcą pracować w inkluzywnym środowisku.** Kiedy pytają o różnorodność, mają na myśli zarówno „międzynarodowość”, jak i szeroko pojętą inkluzywność. Chcą również wiedzieć, że będą korzystać z tych samych świadczeń, co osoby pracujące gdzie indziej. 9 na 10 kandydatów na programistów pyta o to, co firma robi w zakresie różnorodności i integracji. **12. Chcą zachować work-life balance** 69% millenialsów (czyli prawie wszyscy programiści z seniorskim doświadczeniem, którzy mają teraz dzieci i rodziny) szukają w swojej pracy równowagi między życiem zawodowym a prywatnym. Szef, który dzwoni w nocy lub Project Manager, który oczekuje dostępności w weekendy, prawdopodobnie sprawią, że nawet najlepszy ekspert zmieni pracę. **13. I oczywiście: chcą mieć dobrą pensję.** To jedyna stała w całym procesie pozyskiwania talentów IT. Jednym z głównych powodów, dla których ludzie opuszczają swoje miejsca pracy, jest niezadowolenie z wynagrodzenia. Upewnij się więc, że jesteś na bieżąco z tym, co oferuje rynek. Wiemy, że nie zawsze można zapłacić najwyższą pensję. Mimo to, musisz stale sprawdzać te „widełki”, zwłaszcza biorąc pod uwagę wpływ globalizacji na wynagrodzenie. Zwróć też uwagę, że nie chodzi tylko o wyznaczenie standardu, który jest wystarczająco dobry dla nowych osób, ale także o to, by nigdy nie zapominać o osobach z największym stażem w firmie. Pamiętaj, że istnieje również płaca emocjonalna, którą zawsze należy oferować, ponieważ zawsze znajdzie się ktoś, kto zapłaci więcej. Miej na uwadze motywacje talentów, aby opracować bardziej precyzyjne i atrakcyjne propozycje wartości dla swojej grupy docelowej. Odważ się zmienić swoje podejście! Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) #### [Czy stuletnia firma może być atrakcyjnym pracodawcą dla młodych talentów?](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Jest rzeczą powszechnie znaną, że rywalizacja o talenty staje się coraz bardziej zacięta. Duże firmy, zwłaszcza te z długą historią, muszą stawić czoła różnym wyzwaniom, jeśli chodzi o przyciąganie i zatrzymywanie “młodych zdolnych”.](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Maria Dulnikiewicz\ 17 kwi 2023](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/czy-stuletnia-firma-moze-byc-atrakcyjnym-pracodawca-dla-mlodych-talentow/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) #### [Haters gonna hate](/pl/blog/haters-gonna-hate/) [Przyciąganie talentów do firmy to delikatny proces, w którym wpisy na portalach opinii o pracodawcy mogą mocno przeszkadzać. Jak się mierzyć z tym zjawiskiem?](/pl/blog/haters-gonna-hate/) [Marta Pelska\ 20 mar 2023](/pl/blog/haters-gonna-hate/) [Czytaj więcej](/pl/blog/haters-gonna-hate/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Trzy narzędzia filozoficzne, które mogą przydać się w pracy > Jak postrzegamy filozofię? W pierwszym skojarzeniu na pewno nie jako dziedzinę, która może pomóc nam w zwykłym, codziennym życiu. Raczej... 30 mar 2022\ Manuela Cortés Forero Jak postrzegamy filozofię? W pierwszym skojarzeniu na pewno nie jako dziedzinę, która może pomóc nam w zwykłym, codziennym życiu. Raczej jako coś szerszego, bardziej skomplikowanego i abstrakcyjnego — jako aktywność intelektualną wymagającą analitycznego myślenia, ciągłej refleksji i kwestionowania wszystkiego, łącznie z naszym sposobem rozumowania. I właśnie do tego kwestionowania postrzegania filozofii chciałabym Was dzisiaj namówić. W moim artykule pokażę Wam, jak wpleść ją w naszą zawodową codzienność — oto trzy narzędzia filozoficzne, które mogą tu z powodzeniem znaleźć zastosowanie. **Rozwiązywanie problemów** Filozofia pozwala nam patrzeć na różne kwestie nie tylko jak na relację: „problem-rozwiązanie”. W dużym uproszczeniu, ta dyscyplina myślowa polega na analizie, jak dana koncepcja może być rozumiana w zależności od kontekstu, jakie argumenty ją wspierają i jakich rozwiązań dostarcza. Dzięki temu, że prowadzi nas od ogółu do szczegółu, pozwala uzyskać odpowiedzi na kluczowe pytania dla zrozumienia tego ostatniego. Co więcej, inspiruje nas do poszukiwania możliwości, jakie wiążą się z danym problemem — zarówno tych, które są zbieżne z naszym sposobem myślenia, jak i pozostających z nim w kontrze. Kwestionowanie każdej składowej naszego problemu pozwala wypracować w sobie strategię krytycznego myślenia, a także szukania argumentów, które mają największą wartość dla rozwiązania naszych wątpliwości. Jak to wszystko się ma do naszej codziennej pracy? Kampanie rozpoczynamy mając jasną wizę tego, jak chcemy je rozwijać i co chcemy dzięki nim osiągnąć — a do tego dochodzimy poprzez zadawanie odpowiednich pytań. Jeszcze ważniejsze jest przewidywanie możliwych scenariuszy, dobrych lub złych, i posiadanie planu awaryjnego na wypadek, gdyby nasza pierwotna strategia nie szła zgodnie z planem. Krótko mówiąc: krytyczne myślenie pozwala nam na detekcję ewentualnych zagrożeń i przygotowanie się na ich ewentualność. **Komunikacja** Filozofia jest sztuką argumentacji, która wymaga od nas umiejętności jasnego komunikowania naszego punktu widzenia. Dzięki temu w pierwszej kolejności poznajemy siebie, swój sposób myślenia i patrzenia na rzeczywistość — w drugiej pozwala nam to na refleksję, jak możemy odnaleźć się w innej rzeczywistości. Poprzez zadawanie sobie tych pytań, zaczynamy definiować i rozumieć nasze wewnętrzne „ja”, a tym samym — znajdujemy głos do wyrażania siebie. Jeśli sami dobrze określimy swoje stanowisko w danej sprawie, łatwiej będzie nam przekonać do tego innych — chociażby naszych współpracowników. Czasami bywa też tak, że mamy wątpliwości, czy biorąc udział w jakimś spotkaniu wniesiemy jakąś wartość do dyskusji, co wiąże się z oporami przed wyrażeniem własnego zdania. Niepotrzebnie — jeśli to, co macie do powiedzenia uważacie za pewnik, zawsze warto skonfrontować z kolegami. Tym bardziej, że wymiana myśli i opinii może przyczynić się do wypracowania ciekawszych rozwiązań. **Umiejętność pisania** Studiowanie różnych tekstów filozoficznych daje nam możliwość poznania niezwykle interesujących dzieł, które są warte przeanalizowania. Zawierają pytania dotyczące egzystencji, percepcji, moralności, stanowiąc tym samym wyzwanie czytelnicze. Zadawanie sobie pytań w celu głębszego zrozumienia tekstu, próba określenia, jak dany autor pojmuje daną koncepcję, wyłuskanie argumentów i umiejętność przełożenia tego na sytuacje z życia pozwalają nam na analizę różnych scenariuszy. A wszystko to pozwala nam na rozwijanie umiejętności kwestionowania tego, co nas otacza. Nie biorąc wszystkiego za pewnik, poszerzamy naszą wiedzę i zaczynamy rozumieć różne aspekty naszej rzeczywistości. Zatem, kwestionujmy wszystko, co nas otacza. Wiedza przydatna w pracy nie bierze się wyłącznie z książek, ale przede wszystkim z doświadczenia i ćwiczenia umysłu — a to przekłada się na głęboką i przydatną naukę. Powiązane posty [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # W poszukiwaniu synergii idealnej – Dawid Biskupski (iPresso) i Stanisław Kazior (Performante) o wspólnej ofercie dla klientów, wzbogaconej o marketing automation > Agencja kreatywna Performante i iPresso, czyli specjaliści z obszaru marketing automation, łączą siły, by dostarczać jeszcze bardziej celowane i kompleksowe usługi. 9 paź 2023\ Stanisław Kazior ### Agencja kreatywna Performante i iPresso, czyli specjaliści z obszaru marketing automation, łączą siły, by dostarczać jeszcze bardziej celowane i kompleksowe usługi. Jakie powody stoją za tą decyzją? Dlaczego firmy wybrały właśnie siebie do marketingowego partnerstwa? Jakie nadzieje obie strony z nim wiążą? A przede wszystkim – co to oznacza dla obecnych i przyszłych klientów? Na te i inne pytania odpowiadają Dawid Biskupski, New Business & Partnership Manager w iPresso oraz Staszek Kazior, Head of Creative w agencji Performante. **Piotr Zawisza, Head of Sales w Performante:** Dawidzie, zapytam krótko: dlaczego Performante? **Dawid Biskupski:** Powodów jest wiele, ale zacznę od tych najbardziej oczywistych. Po pierwsze, nasze działania mają wspólny rodowód – Performante wywodzi się z performance marketingu, a w iPresso mocno stawiamy na działania efektywnościowe i pomagamy w nich klientom. Połączenie naszych sił wydaje się więc naturalne, a wręcz nieunknionie. Po drugie, zespół Performante to ludzie z otwartymi głowami, co pokazały już nasze wstępne rozmowy. Wiemy, że wciąż poszukują synergii wielu kompetencji i nie zamykają się na żaden nowy pomysł. A tych mamy dużo – platforma iPresso co jakiś czas wzbogaca się o kolejną funkcjonalność. **Piotr Zawisza:** Co jeszcze zaważyło o wyborze tego akurat partnerstwa? **Dawid Biskupski:** Oprócz racjonalnych przesłanek, potrzebowaliśmy jeszcze potwierdzenia, że jest nam po drodze jeśli chodzi o podejście do realizacji projektów. Dlatego zrobiliśmy to, co zawsze przed podjęciem decyzji o współpracy, czyli: research strony internetowej, sprawdzenie portfolio i case studies. Strona bardzo nam się spodobała ze względu na ciekawą kreację, ale nie tylko to nas przekonało. Wśród klientów Performante znaleźliśmy takie marki jak Amazon czy T-Mobile, co według nas daje widoki na wartościową współpracę. W iPresso też pomagamy największym firmom (np. TVN Warner Bros Discovery czy Danone) i z doświadczenia wiemy, co przejście przez sito weryfikacyjne tych gigantów oznacza. To, że po prostu jesteś dobry w tym, co robisz. **Piotr Zawisza:** Staszku, a jak to wygląda z Twojej perspektywy? **Staszek Kazior:** Tutaj również zacznę od naturalnych zbieżności, jako że nasze firmy mają podobną, start-upową historię i dynamikę procesów. To sprawia, że elastycznie podchodzimy do współpracy i umiemy płynnie reagować na różne sytuacje. Po drugie, to partnerstwo jest naturalną konsekwencją naszych “synergistycznych” poszukiwań – będąc całym sercem po stronie kreatywnych, śmiałych rozwiązań, “głową” musimy być cały czas w obszarze efektywności. Synergia tych dwóch żywiołów pozwoli na tworzenie taktyk, które działają i przynoszą spodziewane efekty. A samo rozwiązanie, wypracowane przez iPresso, ujęło nas swoim przejrzystym i intuicyjnym interfejsem. **Piotr Zawisza:** Czyli była to bardzo logiczna, biznesowa decyzja? **Staszek Kazior:** Tak, ale niepozbawiona również “miękkiego” elementu – bardzo spodobało nam się personalne podejście iPresso do klientów i projektów, i “vibe” naszych rozmów, który dobrze rokuje na przyszłość. **Piotr Zawisza:** Czy to oznacza, że od tej pory w każdym projekcie będziecie działać razem? **Staszek:** Do każdego klienta podchodzimy indywidualnie, nie na zasadzie, nomen omen, “automation” – niekiedy potrzebna jest przede wszystkim kreacja, a niekiedy – wyłącznie marketing automation. Dlatego ważna jest synergia z klientem, uważne wsłuchanie się w jego potrzeby i przemyślana decyzja co do doboru najlepszej drogi. Wszędzie tam, gdzie naszym celem są efektywne kampanie EB, sprzedażowe czy marketingowe, połączenie naszych usług da najlepsze rezultaty. **Piotr:** Tu warto chyba zadać pytanie, w jakich kampaniach najlepiej sprawdza się iPresso? **Dawid:** Najprościej byłoby powiedzieć, że we wszystkich :) Ale tak serio - naszym atutem jest dużo różnych funkcjonalności, z których każdy klient może wyciągnąć coś dla siebie. Chociaż takimi wspólnymi mianownikami, podkreślanymi przez nas na każdym kroku, są context-based marketing i omnichannel. **Piotr:** Przybliżysz, na czym polegają? **Dawid:** Marketing kontekstowy to strategia dostarczania treści sprzedażowych dostosowanych do etapu Customer Journey, na którym aktualnie znajduje się klient. Czyli mniej teoretycznie: dotarcie z odpowiednią komunikacją w odpowiednim czasie, aby nie stracić zainteresowania odbiorcy i zmaksymalizować szanse na konwersję. Stawiamy na omnichannel, bo mamy do tego odpowiednie narzędzia - spersonalizowana komunikacja prowadzona równocześnie wieloma kanałami (np. mail, SMS, WhatsApp, pop-up) po prostu sprzedaje więcej. **Piotr:** Staszku, mówiłeś, że oferta będzie dobierana indywidualnie do potrzeb klientów. W jakich obszarach widzisz synergię kreatywnosci i automation? **Staszek:** Rozwiązanie oferowane przez iPresso stanowi szansę zarówno w kampaniach employer brandingowych \[szczególnie rekrutacyjnych], jak i stricte marketingowych. Zwłaszcza uruchomienie marketing automation w ofertach pracy i zakładach kariery – proces zachęcania kandydata do aplikowania będzie znacznie bardziej spersonalizowany. To pozwoli nam wnieść kampanie rekrutacyjne na zupełnie nowy poziom. **Piotr:** Czego dotyczyć będzie ta personalizacja? **Dawid:** Wyobraźmy sobie naszego użytkownika, który wchodzi na landing page z kreatywnej kampanii, ale nie zostawia żadnych danych, bo formularz “gryzie”. Pozostaje więc teoretycznie anonimowy, niemniej możemy zebrać wartościowe dane na jego temat – sprawdzić, ile razy odwiedził stronę, w co kliknął, skąd przyszedł i dokąd przeszedł. Bazując na tych informacjach możemy wyświetlać mu powiadomienia lub zmieniać treść landing page’a, a więc, poniekąd, customizować zachowanie strony. **Piotr:** W jaki sposób? **Dawid:** Na przykład taki, że przy pierwszej wizycie na landingu rekrutacyjnym użytkownikowi wyświetla się info o firmie, benefity, wartości, warunki zatrudnienia etc. Czyli taki podstawowy pakiet informacji o potencjalnym pracodawcy. Za drugim razem ten sam użytkownik zobaczy tylko wyszczególnione benefity. A za kolejnym – podobne oferty pracy. **Staszek:** Istnieje również druga opcja – kiedy nasz hipotetyczny użytkownik okazał się bardziej “responsywny” – wypełnił formularz, przesłał CV… W takim przypadku mamy jeszcze więcej możliwości personalizacji treści i późniejszego kontaktu. Mam tu na myśli wiadomości push, sms, e-mail czy WhatsApp. **Piotr:** Rozmawiamy tu stricte o EB-owych kampaniach. A co w przypadku kampanii produktowych, nastawionych na sprzedaż? **Dawid:** Mogę tu wymienić Wawel i ich kampanię “Z miłości do radości”, która polegała na integracji z linią produkcyjną i generowaniu unikalnego kodu dla każdego produktu. Klienci wprowadzali potem te kody na stronie internetowej, zbierając tym samym punkty w konkursie. **Piotr:** Był sukces? **Dawid:** Tego typu kampanie mają wielopoziomowe efekty. Umożliwiają zbieranie informacji o decyzjach zakupowych, podejmowanych przez klientów, a także pozyskanie solidnej bazy tych aktywnych cyfrowo. W szerszej perspektywie – udało się dzięki temu stworzyć długoterminowy program lojalnościowy i dobry PR marki. **Piotr:** Wykorzystanie marketing automation wydaje sę być bardzo przyszłościowe. Zanim jednak porozmawiamy o tym, co synergia kreacji z tym obszarem przyniesie klientom, wróćmy na chwilę do przeszłości. Dawid, jaka jest w skrócie historia iPresso? **Dawid:** Działamy od ponad 12 lat, czyli mamy niemałe doświadczenie. I to jest nasz atut w branży. Od początku stawialiśmy na kilka rzeczy, które do tej pory się nie zmieniły: platforma jest naszym autorskim rozwiązaniem, mamy nad nią pełną kontrolę i cały czas ją testujemy, żeby była jeszcze lepsza. Tak samo, pod naszą wyłączną kontrolą są wszystkie bazy danych i zaplecze technologiczne. Innymi słowy, nie jestesmy niezależni od nikogo – na przykład nie musimy czekać w kolejce zgłoszeń, żeby jakaś funkcjonalność chmurowa rozwiązała nasz problem. Załatwiamy to sami. **Piotr:** Czy oferta iPresso zmieniała się w czasie? **Dawid:** Gdybyśmy w branży Marketing Automation nic nie zmieniali, to równie dobrze moglibyśmy zamknąć biznes tu i teraz. To, co widać na zewnątrz – czyli oferta i funkcjonalności platformy – przechodzą nieustanną ewolucję. Równie ważne jest to, czego nie widać, czyli udoskonalanie back-endu. Patrzymy na to, co się dzieje na rynku i reagujemy na zmieniające się trendy, jak każdy. Ale nie idziemy ślepo za tłumem, tylko robimy to na własnych zasadach - stąd takie unikalne rozwiązania, jak Satellite (czyli reagowanie w czasie rzeczywistym na warunki zewnętrzne, np. zmianę pogody) czy komunikacja za pośrednictwem WhatsApp. Następne pomysły czekają w kolejce i po porządnym przetestowaniu pewnie wkrótce się pojawią. **Piotr:** Staszku, czy w historii Performante dopatrujesz się podobieństw z iPresso? **Staszek:** Na pewno ewolucja usług i kompetencji, zachodząca pod wpływem bacznej obserwacji trendów rynkowych. Zaczynaliśmy jako firma zajmująca się wyłącznie performance marketingiem, by z biegiem czasu poszerzyć nasze kompetencje o kreację i usługi employer brandingowe. Gdzieś “pomiędzy” otworzyliśmy biuro w Bogocie, by wyjść naprzeciw oczekiwaniom klientów z obszaru LATAM - jak na przeszło dziewięć lat istnienia firmy to chyba całkiem ciekawy shift. **Piotr:** A skoro już o “shifcie” mowa, czy ostatnio zaszły jakieś zmiany w ofercie Performante? **Staszek:** Najświeższą jest ta, która stanowi temat naszej rozmowy, czyli włączenie usług marketing automation do oferty. Z innych, wypracowanie trzech filarów naszych taktyk: przyciągnij, dbaj, angażuj; usługi zorientowane na retencję talentów, a także pozyskiwanie biznesu i wsparcie sprzedaży. **Piotr:** Wróćmy zatem do przyszłości. Jak ją widzicie? **Staszek:** Wiele firm potrzebuje i będzie potrzebować nowego biznesu – sprzedaży, projektów, kontraktów. To pole naszego działania i wychodzimy temu naprzeciw, służąc ekspertyzą. Nasze synergie, które stanowią trzon strategii Performante, też nie wzięły się z niczego – żyjemy w czasach automatyzacji i integracji usług i jako agencja podejmujemy tę rękawicę. **Dawid:** Przyszłość jest zawsze pewną niewiadomą, ale zauważamy trendy, które wpływają na jej kształt już dziś. Po pierwsze, firmy zaczęły oglądać grosz z każdej strony. Kończą się czasy wesołego przepalania budżetów reklamowych “jakby jutra miało nie być”. Praktycznie każdy jest zainteresowany maksymalizacją efektywności przy minimalizacji nakładów. Oczywiście marketing automation to nie jest instytucja charytatywna - też swoje kosztuje, ale pozwala zwiększyć efektywność bez dosypywania gigantycznych pieniędzy do kampanii. **Piotr:** Dawid, czy obserwujesz jeszcze jakieś trendy? **Dawid:** Tak jak powiedział Staszek, integracja i automatyzacja będą jeszcze długo na topie. Coraz więcej ludzi widzi korzyści, jakie z tego płyną - a tą najbardziej wyróżniającą się, jest budowanie lojalności klientów, do czego marketing automation świetnie się nadaje. Lojalny klient wróci i będzie kupował znowu, nie będzie “jednorazowym strzałem”. W dłuższej perspektywie opłaca się to bardziej niż krótkotrwałe piki sprzedażowe. **Piotr:** A jakie są wasze poglądy na temat omówiony chyba z każdej strony i pod każdym kątem, czyli AI? **Dawid:** Rzeczywiście, jest to zagadnienie wałkowane wszędzie i do znudzenia.Nie mówimy nie - nie siedzimy w piwnicy i nie ignorujemy zmian, jakie dzieją się na świecie. Ale póki AI nie będzie dopracowana i nie rozwiąże swoich problemów (jak choćby kwestii praw autorskich), to wciąż stawiamy w pierwszej kolejności na kreatywny, fajny i kontekstowy przekaz, który może stworzyć tylko człowiek. **Piotr:** Porozmawialiśmy o przeszłości, zajrzeliśmy trochę w przyszłość – pora zatem na “tu i teraz”. Jakie realne korzyści może przynieść klientom synergia kreacji by Perfomante i rozwiązań marketing automation od iPresso? **Staszek:** Dajemy klientom kompleksową ofertę - od researchu poprzez strategię, koncepcję kreatywną, działania na górze lejka, wizerunkowe, kampanie efektywnościowe aż po działania na użytkownikach landing page’ów i leadach. Ten ostatni obszar do tej pory był dość statyczny - jego siłą było angażujące copy, klarowny UX i atrakcyjny UI. Teraz ten ostatni etap lejka zyskuje nową dynamikę - zmienia się wraz z potrzebami użytkownika i zwiększa prawdopodobieństwo konwersji. To szczególnie ważne w kontekście maksymalizacji wyników osiąganych przy założonym budżecie. **Dawid:** Faktycznie, tych korzyści jest naprawdę sporo. Mogę tu dodać chociażby dokładniejszą analitykę, lepszą personalizację komunikacji, czy minimalizowanie porzuconych procesów. **Staszek:** W takim modelu jesteśmy w stanie przeprowadzić kilkanaście kampanii na raz i bardzo precyzyjnie je przeanalizować. Taka liczba robi wrażenie. **Dawid:** Tak, a oprócz ilości w grę wchodzi również szybkość – w tym przypadku wdrażania działań “ad-hocowych”, np. szybkich wysyłek, zmiany scenariusza, elastycznej obsługi klienta. **Piotr:** Ok, mnie przekonaliście:) Powiedzcie proszę, jak w takim razie będzie wyglądała współpraca z klientem? **Dawid:** Każdy firma to indywidualny “case”, niemniej, w ogólnych zarysach: wspólnie ustalamy cel podczas scoping session, następnie sprawdzamy gotowość do zmiany, a w dalszej kolejności – działamy. Pierwsze etapy są bardzo ważne, aby ustalić horyzont oczekiwań i cele. W dalszej perspektywie pomagamy wdrożyć rozwiązania, ale też zapewniamy stałą obsługę klientów. **Staszek:** My z kolei zadbamy o kreację, która przyciągnie uwagę na tyle, by użytkownik wracał po więcej. **Piotr:** Brzmi jak synergia idealna? **Staszek:** Brzmi jak kompletna oferta… **Dawid:** … i pachnie lepszymi rezultatami. Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. 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WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Wdrożenie Google Analytics 4 > Implementacja Google Analytics 4 staje się koniecznością, ponieważ Universal Analytics przestanie zbierać dane po 1 lipca 2023 roku. W związku z tym, aby nadal korzystać z narzędzia analitycznego, należy już teraz wdrożyć usługę Google Analytics 4 w Twojej witrynie. 4 kwi 2023\ Michał Płatek Google Analytics 4 to bezpłatne narzędzie do analityki internetowej opracowane przez Google. Jest szeroko stosowane przez właścicieli stron internetowych oraz sklepów e-commerce w celu monitorowania ruchu, analizowania zachowań użytkowników oraz mierzenia efektywności witryn. GA4 odnotowuje imponujący udział w rynku wynoszący niemal 90%, co potwierdza jego dominację w branży analityki internetowej. Zostało ono wprowadzone w październiku 2020 roku jako następca Google Universal Analytics. Od tego czasu nowi użytkownicy mogą korzystać z GA4 jako domyślnej wersji usługi lub instalować równocześnie GA4 i Universal Analytics. Warto zauważyć, że **obie wersje będą współistnieć do lipca 2023 roku**, co wymusza szybką przesiadkę na nową wersję platformy. Kluczową innowacją wprowadzoną w Google Analytics 4 jest nowy **model gromadzenia danych oparty na zdarzeniach**, w przeciwieństwie do modelu opartego na sesjach, który był obecny w Universal Analytics. Google Analytics 4 oferuje nie tylko funkcje znane z poprzedniej wersji, ale również wprowadza nowe, zaawansowane rozwiązania. Dzięki tym usprawnieniom, narzędzie Google dostarcza możliwości głębszej eksploracji danych, umożliwiając właścicielom stron lepsze zrozumienie swoich użytkowników i podejmowanie bardziej efektywnych działań marketingowych. ## Różnice pomiędzy Google Analytics 4 a Universal Analytics ### Gromadzenie danych oparte na zdarzeniach W analityce internetowej stosuje się dwa główne modele śledzenia interakcji użytkowników z witryną: model oparty na sesjach i model oparty na zdarzeniach (eventach). Oto ich główne cechy oraz różnice: - **Model oparty na sesjach**: Model ten koncentruje się na śledzeniu grup interakcji użytkownika ze stroną internetowej w określonym czasie. Sesja rozpoczyna się, gdy użytkownik wchodzi do witryny, a kończy się po określonym czasie braku aktywności lub gdy użytkownik opuści stronę. - **Model oparty na zdarzeniach**: W modelu opartym na zdarzeniach, głównym celem jest śledzenie konkretnej interakcji użytkowników z witryną, takich jak kliknięcia w linki, przewijanie strony, wypełnianie formularzy czy pobieranie plików. W przeciwieństwie do modelu opartego na sesjach, ten domyślny dla Google Analytics 4 pozwala zbierać dane o poszczególnych akcjach podejmowanych przez użytkowników, co pozwala na lepsze zrozumienie ich zachowań i preferencji. Ten model jest również bardziej elastyczny, umożliwiając tworzenie niestandardowych zdarzeń i monitorowanie specyficznych celów. Przejście na nowy sposób śledzenia interakcji użytkownika z witryną pozwala na uzyskanie bardziej szczegółowych informacji na temat zachowań użytkowników w witrynie, a także tracking pomiędzy różnymi urządzeniami. ### Śledzenie użytkowników na różnych urządzeniach GA4 umożliwia śledzenie użytkowników na różnych urządzeniach, takich jak telefony komórkowe, tablety czy komputery stacjonarne. W przeciwieństwie do Universal Analytics, **GA4 łączy zbierane dane z różnych urządzeń**, co prowadzi do bardziej wiarygodnych i kompleksowych informacji na temat zachowań użytkowników. Ma to **szczególne znaczenie w przypadku rynku e-commerce**, gdzie użytkownik może wchodzić z marką w interakcję zarówno poprzez stronę internetową, jak i aplikację mobilną. ### Rekonstrukcja dokładnej ścieżki zakupowej Google Analytics 4 oferuje możliwość odtworzenia rzeczywistej ścieżki zakupowej klienta, uwzględniając źródło ruchu, sposób i czas realizacji zakupów oraz zaangażowanie użytkownika na poszczególnych etapach procesu. ### Wykorzystanie uczenia maszynowego GA4 korzysta z uczenia maszynowego, aby prognozować działania oraz ruch użytkowników na Twojej stronie. Bazując na dostępnych danych, narzędzie ocenia potencjalny ruch oraz konwersje, które można osiągnąć w określonym czasie. To pozwala na lepsze planowanie działań marketingowych oraz biznesowych. ## Dlaczego warto wdrożyć GA4? ### Konieczność przejścia na nową platformę Implementacja Google Analytics 4 staje się koniecznością, **ponieważ Universal Analytics przestanie zbierać dane po 1 lipca 2023 roku.** W związku z tym, aby nadal korzystać z narzędzia analitycznego, należy już teraz wdrożyć usługę Google Analytics 4 w Twojej witrynie. Zaczynając wcześniej zdążysz się zaaklimatyzować z nowym narzędziem Google i wykorzystać jego funkcje w pełni. ### Dokładniejsze analizy ścieżki zakupowej Google Analytics 4 umożliwia precyzyjne zrozumienie całego procesu zakupowego klientów, śledząc interakcje na Twojej stronie oraz integrując dane z różnych urządzeń i platform. W rezultacie będziesz mógł lepiej poznać motywacje klientów, źródła ruchu i ścieżkę zakupową, co pozwoli na optymalizację strategii marketingowej. ### Nowe raporty i funkcje Google Analytics 4 oferuje dostęp do innowacyjnych raportów i funkcji, które nie są dostępne w Universal Analytics. Te narzędzia, takie jak Cross-Device i Cross-Platform, pozwalają na łączenie informacji o użytkownikach w celu uzyskania pełniejszego obrazu ich schematów zachowań. ### Podejście “privacy first” Google Analytics 4 koncentruje się na ochronie prywatności użytkowników, dostosowując się do zmian zachodzących w przestrzeni internetowej, takich jak wycofanie 3rd party cookies. Wdrożenie Google Analytics 4 pozwala na gromadzenie danych w sposób bezpieczny i zgodny z przepisami, co jest kluczowe w dzisiejszym świecie cyfrowym. Implementacja Google Analytics 4 to inwestycja w przyszłość Twojej strony internetowej czy sklepu. Nie tylko dostosowujesz się do nowych standardów, ale też korzystasz z nowoczesnych narzędzi i funkcji, które pomogą Ci w lepszym zrozumieniu klientów i optymalizacji działań w sieci. ## Wdrożenie Google Analytics 4 Google oferuje możliwość automatycznego przeniesienia Universal Analytics do Google Analytics 4, natomiast my rekomendujemy przeprowadzenie manualnej implementacji. W ten sposób możesz się upewnić, że wszystkie dane są zbierane prawidłowo, a przy okazji uporządkować i przeorganizować tagi, by łatwiej było korzystać z narzędzia. ### Utworzenie nowej usługi Implementacja Google Analytics 4 krok po kroku: 1. Zaloguj się do Google Analytics: Otwórz swoje konto Google Analytics i upewnij się, że znajdujesz się na właściwym koncie (sprawdź to w kolumnie “Konto”). 1. Otwórz panel administracyjny: W interfejsie użytkownika, w dolnym lewym rogu ekranu znajduje się ikona koła zębatego, która prowadzi do panelu administracyjnego. Kliknij na nią. 3) Utwórz nową usługę: W kolumnie “Usługa”, obok nazwy sekcji, kliknij niebieski przycisk “Utwórz usługę”. 4. Nadaj nazwę usłudze: W polu “Nazwa usługi” wprowadź nazwę, która pozwoli na łatwą identyfikację konta (np. GA4 – [MojaDomena.pl](http://MojaDomena.pl)). 5) Ustaw kraj i walutę: Wybierz kraj i walutę, które będą stosowane na Twoim koncie GA4. Ustal strefę czasową adekwatną do regionu, z którego będziesz analizować ruch. 5) Informacje o firmie: Na ekranie pojawi się zapytanie o podstawowe informacje o firmie. Ten krok jest opcjonalny, więc możesz go pominąć, jeśli nie chcesz podawać danych o swoim biznesie. 7. Kliknij “Utwórz”. Po utworzeniu usługi Google Analytics 4, będziesz mógł skonfigurować strumienie danych. Warto zaznaczyć, że **jedna usługa może posiadać kilka strumieni danych**. Oznacza to, że jeżeli posiadamy stronę www oraz aplikację na Androida i iOS, możemy utworzyć trzy strumienie, które będą gromadziły dane z tych trzech platform do wspólnych raportów. Aby kontynuować, wybierz interesujący Cię strumień danych. Pamiętaj, że integracja danych z różnych platform daje Ci pełniejszy obraz działania Twojej witryny i aplikacji, co pozwala lepiej dostosować działania digitalowe do potrzeb Twoich użytkowników. ## Implementacja Google Analytics 4 na stronie poprzez Google Tag Manager W celu rozpoczęcia zbierania danych opartych o Google Analytics 4, **konieczne jest zaimplementowanie kodu śledzącego na Twojej stronie internetowe**j. Zalecanym przez nas sposobem jest użycie narzędzia Google Tag Manager. Dzięki niemu mamy możliwość szybkiego, bezpiecznego i stosunkowo prostego zarządzania kodami śledzenia na naszej stronie lub aplikacji mobilnej. Google Tag Manager to narzędzie pozwalające na dodawanie fragmentów kodów do naszej witryny lub aplikacji (takich jak kod śledzący Google Analytics 4 czy tag konwersji Google Ads) bez konieczności współpracy z programistą. Dzięki temu, każde wdrożenie nowego tagu nie wiąże się z koniecznością wprowadzania zmian w kodzie źródłowym naszej witryny, co może być czasochłonne i obarczone dodatkowymi kosztami. Aby dodać kod Google Analytics 4 na stronę z użyciem Google Tag Managera, należy zalogować się na swoje konto Google Tag Manager i kliknąć w opcję “Dodaj nowy tag” oraz “Konfiguracja tagu”. Następnie klikamy w “Google Analytics - konfiguracja GA4”, by wybrać odpowiedni typ tagu. Dodaj identyfikator pomiaru oraz regułę “all pages”, która sprawi, że kod śledzenia będzie uruchamiany na każdej stronie. Po zakończeniu konfiguracji prześlij zmiany, aby zaimplementować kod śledzący GA4 na stronie [www](http://www). ### Weryfikacja gromadzenia danych Aby zweryfikować poprawność wdrożenia kodu śledzenia Google Analytics 4, otwórz swoją stronę www i zacznij wchodzić z nią w interakcję. Następnie sprawdź raport “Czas rzeczywisty” w GA4 - jeśli widoczne są odnotowane zdarzenia, oznacza to prawidłowe wdrożenie kodu. ## Działania uzupełniające konfigurację Google Analytics 4 na stronie Na tym etapie możesz zakończyć wdrożenie Google Analytics 4, ponieważ usługa już zbiera dane. Warto jednak zauważyć, że **jest to bazowa konfiguracja i daje ona bardzo podstawowy wgląd** w zachowania odwiedzających witrynę. Jeśli chcesz dokładniej przyglądać się działaniom użytkowników, należy skonfigurować śledzenie konkretnych zdarzeń. Idealnie nada się do tego Google Tag Manager, za pomocą którego możesz śledzić każdą akcję podejmowaną na Twojej stronie www - od obejrzenia danej sekcji, przez zostawienie danych kontaktowych, aż do dokonania zakupu. ### Śledzenie konwersji w Google Analytics 4 Kluczowym aspektem w analityce internetowej jest **śledzenie konwersji**, czyli biznesowych rezultatów działań digitalowych. Aby efektywnie śledzić konwersje w Google Analytics 4, konieczne jest oznaczenie odpowiednich zdarzeń tą kategorią. W ten sposób będziesz mógł analizować ważne dla Twojej witryny lub aplikacji cele biznesowe. Oto jak to zrobić krok po kroku: 1. Przejdź do sekcji “Raporty”. 2) Kliknij na “Zaangażowanie” w menu bocznym, a następnie wybierz “Zdarzenia”.W liście zdarzeń znajdź to, które uważasz za konwersję – może to być np. rejestracja, dodanie produktu do koszyka czy finalizacja zakupu. 3. Gdy zlokalizujesz interesujące Cię zdarzenie, najedź na nie kursorem. Pojawią się trzy kropki po prawej stronie - kliknij w nie. 3. W rozwijanym menu wybierz opcję “Oznacz jako konwersję”. Od tego momentu dane zdarzenie będzie uznawane za konwersję w raportach GA4. Dzięki temu będziesz mógł dokładniej analizować ścieżki zakupowe, efektywność kampanii marketingowych i ogólną skuteczność Twojej witryny lub aplikacji w konwertowaniu użytkowników w klientów. ### Śledzenie niestandardowych parametrów zdarzeń W porównaniu do Universal Analytics, Google Analytics 4 nie korzysta z predefiniowanych parametrów zdarzeń, takich jak: kategoria, działanie, etykieta i wartość. Najnowsza wersja tej platformy analitycznej daje dużo większą elastyczność w tym zakresie - w przeciwieństwie do Universal Analytics nie posiada ram, w które trzeba się wpasować. Zamiast tego **można nadać do 25 parametrów niestandardowych** do jednego zdarzenia. Aby śledzić niestandardowe parametry zdarzeń i wyświetlać je w panelu analitycznym, musisz samodzielnie je zdefiniować. Możesz to zrobić w następujący sposób: 1. Przejdź do sekcji “Administracja” (ikona koła zębatego w dolnym lewym rogu). 1. W kolumnie “Usługa” kliknij na “Definicje niestandardowe”. 1. W nowym widoku naciśnij przycisk “Utwórz wymiary niestandardowe”. 1. W formularzu podaj nazwę parametru, który chcesz śledzić, oraz dodaj opis, który pomoże Ci zrozumieć jego znaczenie. 1. W liście rozwijanej “Parametr zdarzenia” wybierz parametr, który wcześniej stworzyłeś np. i Google Tag Managerze i który chcesz śledzić oraz wyświetlać w panelu analitycznym. 1. Kliknij “Zapisz”, aby zapisać zmiany. Tak zdefiniowane niestandardowe parametry zdarzeń będą dostępne w panelu analitycznym Google Analytics 4, co pozwoli Ci na lepsze zrozumienie zachowań użytkowników oraz analizę efektywności Twojej witryny lub aplikacji. ## Podsumowanie Właściwe wdrożenie Google Analytics 4 jest kluczowe dla poznania możliwości tego narzędzia i wykorzystania dostępnych raportów do efektywnego analizowania oraz zbierania danych. Nie zwlekaj z rozpoczęciem korzystania z GA4, aby kompleksowo badać interakcje użytkowników z Twoją stroną internetową, prognozować ich zachowania i stosować uczenie maszynowe do planowania działań marketingowych. Upewnij się, że podejmowane przez Ciebie decyzje są oparte na rzetelnych danych, a nie tylko na opiniach. Starannie monitoruj i analizuj informacje, aby lepiej zrozumieć i poprawić wydajność Twojej witryny lub aplikacji. Brzmi interesująco? Otrzymaj bezpłatnie checklistę wdrożenia GA4 i nie zapomnij o żadnym elemencie Otrzymaj Powiązane posty [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) #### [Performante i TRAFFIT łączą siły dając przełomową analitykę i efekty w procesach rekrutacyjnych](/pl/blog/performante-traffit-lacza-sily/) [Jak wykorzystanie strategii i rozwiązań marketingowych przyczynia się do pozyskiwania i angażowania najlepszych talentów przy jednoczesnej oszczędności czasu i budżetu.](/pl/blog/performante-traffit-lacza-sily/) [Stanisław Kazior\ 25 mar 2024](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/performante-traffit-lacza-sily/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) #### [Współczynnik ROAS: Maksymalizuj zwroty z wydatków reklamowych](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Wskaźnik ROAS (Return On Ad Spend) stał się nieodzownym narzędziem dla właścicieli sklepów internetowych, umożliwiającym ocenę opłacalności kampanii reklamowych. Właściwe zrozumienie i zastosowanie ROAS](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Michał Płatek\ 22 wrz 2023](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) #### [Współczynnik Konwersji: Co musisz o nim wiedzieć](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Jednym z najważniejszych narzędzi, które pomagają w ocenie efektywności podejmowanych wysiłków marketingowych, jest współczynnik konwersji. W tym artykule poznasz jego definicję, a także dowiesz się, jak go obliczyć i dlaczego jego śledzenie jest tak istotne.](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Michał Płatek\ 22 cze 2023](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Współczynnik Konwersji: Co musisz o nim wiedzieć > Jednym z najważniejszych narzędzi, które pomagają w ocenie efektywności podejmowanych wysiłków marketingowych, jest współczynnik konwersji. W tym artykule poznasz jego definicję, a także dowiesz się, jak go obliczyć i dlaczego jego śledzenie jest tak istotne. 22 cze 2023\ Michał Płatek Skuteczność działań reklamowych ma od zawsze kluczowe znaczenie dla realizacji celów firmy. Jest to szczególnie istotne w dzisiejszym otoczeniu marketingowym - konkurencyjnym, jak nigdy dotąd.\ Jednym z najważniejszych narzędzi, które pomagają w ocenie efektywności podejmowanych wysiłków, jest współczynnik konwersji. W tym artykule zgłębisz tematykę tego wskaźnika, zrozumiesz jego znaczenie dla biznesu, a także nauczysz się, jak wykorzystać tę metrykę do planowania skutecznych strategii marketingowych. Dodatkowo, w treści artykułu czeka na Ciebie niespodzianka - link do kompleksowego poradnika prowadzenia testów A/B. Dzięki niemu dowiesz się, jakie działania przeprowadzić, by podnieść wartość współczynnika konwersji w Twoim biznesie. ## Współczynnik konwersji, czyli właściwie co? Współcznnik konwersji (lub wskaźnik konwersji) to miara określająca procentowo liczbę osób, które zrealizowały konwersję na stronie internetowej lub w innej formie interakcji z marką. Brzmi jak “masło maślane”? Zacznjmy zatem od wyjaśnienia, czym w ogóle jest konwersja. W dużym skrócie: konwersja to **podjęcie przez użytkownika akcji, która realizuje określony cel i ma wartość dla biznesu**. Jeśli zamierzamy pozyskać subskrybentów newslettera, konwersją będzie zostawienie adresu w celu zapisania się do niego. W przypadku e-commerce, **konwersją może być dodanie produktu do koszyka** lub dokonanie zakupu. Jest nią również pobranie materiałów informacyjnych, jeśli z punktu widzenia danej organizacji stanowi to pożądane działanie. Skoro już wiemy, czym jest konwersja, pora przejsć do kwestii współczynnika. Najprościej mówiąc, jest to stosunek ilości osób, które skonwertowały do tych, które były - na przykład - na stronie internetowej i mogły dokonać konwersji. Wskaźnik konwersji mierzy skuteczność kampanii marketingowych oraz efektywności strony internetowej lub aplikacji mobilnej, a także pomaga w ocenie, czy dana strategia przynosi oczekiwane rezultaty. ## Jak obliczyć wskaźnik konwersji Obliczanie wskaźnika konwersji jest stosunkowo proste. Wystarczy podzielić liczbę osób, które przeprowadziły pożądaną akcję, przez liczbę osób, które miały możliwość podjęcia tej akcji, a następnie pomnożyć wynik przez 100%. Oto prosty wzór: Wskaźnik konwersji = (Liczba konwersji / Liczba odwiedzających) \* 100% Na przykład, jeśli w ciągu miesiąca sklep internetowy odwiedziło 1000 osób, a 50 z nich dokonało zakupu, wskaźnik konwersji wyniósłby 5%. ## Dlaczego śledzenie współczynnika konwersji jest kluczowe dla efektywności marketingu Śledzenie współczynnika konwersji jest niezwykle istotne dla firm, ponieważ pozwala na ocenę skuteczności działań marketingowych i podejmowanie odpowiednich, opartych na danych, decyzji. Oto kilka powodów, dlaczego to takie ważne: 1. **Pomiar zwrotu z inwestycji (ROI):** śledzenie wskaźnika konwersji umożliwia firmom ocenę efektywności kampanii marketingowych i określenie, czy inwestycje w reklamę przynoszą pożądane wyniki. Dzięki tym informacjom można dostosować strategie i taktyki, by zwiększyć zwrot z inwestycji. 1. **Optymalizacja działań marketingowych:** monitorowanie współczynnika konwersji pozwala identyfikować obszary, które wymagają poprawy. Przykładowo, jeśli strona internetowa ma wysoką liczbę odwiedzających, ale niski wskaźnik konwersji, to sygnał, że może być problem z przekonaniem odwiedzających do pożądanej akcji. Działając na podstawie danych można wprowadzić zmiany w treści, układzie strony lub procesie zakupowym w celu zwiększenia konwersji. 1. **Skuteczne planowanie strategii marketingowych:** śledzenie wskaźnika konwersji dostarcza informacji na temat preferencji i zachowań klientów. Dzięki tym danym można lepiej zrozumieć, jakie działania przynoszą najlepsze rezultaty i w jaki sposób dostosować strategie do potrzeb swojej grupy docelowej. ## Jaki współczynnik konwersji jest dobry? Jak to w marketingu bywa, odpowiedź na to pytanie brzmi “to zależy”. Można przyjąć, że optymalna wartość współczynnika konwersji dla różnych branż wynosi od 2% do 5%. Dane z raportu “Digital Experience Benchmark 2022” wskazują, że średni współczynnik konwersji w 2021 roku we wszystkich branżach wyniósł 2.9%, a w e-commerce - 2,96%. Niemniej jednak, te rezultaty należy zawsze odnieść indywidualnie do konkretnego przypadku. Współczynnik konwersji na poziomie 0.5% może być uznany zarówno za niewielki w przypadku kampanii lead generation docierającej do szerokiej grupy docelowej, jak i w pełni satysfakcjonujący dla biznesu sprzedającego dobra luksusowe. ## Pro-tipy dotyczące poprawienia wskaźnika konwersji 1. **Zoptymalizuj stronę docelową:** upewnij się, że jest ona łatwa do nawigacji, atrakcyjna wizualnie oraz zawiera jednoznaczne i przekonujące CTA (call-to-action). 1. **Personalizuj treści:** dostosuj je do preferencji i potrzeb grupy docelowej. Skoncentruj się na rozwiązaniu jej problemów i zaoferuj wartość, która skłoni ją do podjęcia pożądanej akcji. 1. **Usprawnij proces zakupowy:** skróć i go uprość, eliminując zbędne kroki i ograniczając liczbę pól do wypełnienia. 1. **Testuj i mierz wyniki:** przeprowadzaj testy A/B, aby porównać różne wersje reklam, stron docelowych lub ofert. Monitoruj wyniki i na podstawie danych podejmuj decyzje dotyczące optymalizacji. 1. **Oferuj dodatkowe korzyści:** zachęć klientów do pożądanej akcji, oferując dodatkowe korzyści, takie jak zniżki, darmowa wysyłka, czy ekskluzywne bonusy. Optymalizacja współczynnika konwersji to temat-rzeka i w niniejszym materiale nie jesteśmy w stanie odnieść się do niego w pełni. Jeśli jednak chcesz dowiedzieć się więcej, [kliknij tutaj](https://performante.com/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) i przejdź do naszego naszego poradnika dotyczącego optymalizacji współczynnika konwersji. Przeprowadzi Cię on “jak po sznurku” przez najważniejsze kroki związane z tym procesem w Twoim biznesie. Dzięki temu - bez zwiększania wydatków marketingowych - będziesz w stanie pozyskać więcej konwersji, czyli wygenerować więcej sprzedaży, leadów, zapisów do newslettera itd. ## Współczynnik konwersji jako klucz do sukcesu Wskaźnik konwersji jest niezwykle istotnym narzędziem dla marketerów i właścicieli firm. **Pozwala ocenić skuteczność działań marketingowych**, optymalizować strategie i podejmować informowane decyzje oparte na danych. Śledzenie wskaźnika konwersji umożliwia firmom zwiększenie zwrotu z inwestycji, optymalizację działań i lepsze dostosowanie strategii do potrzeb grupy docelowej. Warto pamiętać, że nie da się zbudować dobrego marketingu bez analizy właściwych i wiarygodnych danych. Mierzenie współczynnika konwersji jest do tego doskonałym narzędziem. Powiązane posty [Czytaj więcej](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) #### [Optymalizacja konwersji: Kompleksowy poradnik krok po kroku](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [W dzisiejszym konkurencyjnym środowisku e-commerce, kluczem do sukcesu jest przemyślana i skrupulatnie zaplanowana strategia marketingowa …](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Jakub Bucki\ 15 cze 2023](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Czytaj więcej](/pl/blog/optymalizacja-konwersji-kompleksowy-poradnik-krok-po-kroku/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) #### [Współczynnik ROAS: Maksymalizuj zwroty z wydatków reklamowych](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Wskaźnik ROAS (Return On Ad Spend) stał się nieodzownym narzędziem dla właścicieli sklepów internetowych, umożliwiającym ocenę opłacalności kampanii reklamowych. Właściwe zrozumienie i zastosowanie ROAS](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Michał Płatek\ 22 wrz 2023](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/wspolczynnik-roas-maksymalizuj-zwroty-z-wydatkow-reklamowych/) [Czytaj więcej](/pl/blog/wdrozenie-google-analytics-4/) #### [Wdrożenie Google Analytics 4](/pl/blog/wdrozenie-google-analytics-4/) [Implementacja Google Analytics 4 staje się koniecznością, ponieważ Universal Analytics przestanie zbierać dane po 1 lipca 2023 roku. W związku z tym, aby nadal korzystać z narzędzia analitycznego, należy już teraz wdrożyć usługę Google Analytics 4 w Twojej witrynie.](/pl/blog/wdrozenie-google-analytics-4/) [Michał Płatek\ 4 kwi 2023](/pl/blog/wdrozenie-google-analytics-4/) [Czytaj więcej](/pl/blog/wdrozenie-google-analytics-4/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Współczynnik ROAS: Maksymalizuj zwroty z wydatków reklamowych > Wskaźnik ROAS (Return On Ad Spend) stał się nieodzownym narzędziem dla właścicieli sklepów internetowych, umożliwiającym ocenę opłacalności kampanii reklamowych. Właściwe zrozumienie i zastosowanie ROAS 22 wrz 2023\ Michał Płatek W dynamicznie rozwijającym się świecie e-commerce, gdzie właściciele sklepów internetowych rywalizują o uwagę konsumentów bardziej, niż kiedykolwiek wcześniej, precyzyjna analiza efektywności inwestycji w reklamę jest kluczem do sukcesu. W kontekście strategii marketingowych, wskaźnik ROAS (Return On Ad Spend) stał się nieodzownym narzędziem dla właścicieli sklepów internetowych, umożliwiającym ocenę opłacalności kampanii reklamowych. Właściwe zrozumienie i zastosowanie ROAS może stać się decydującym czynnikiem odróżniającym firmy odnoszące sukcesy od tych mniej efektywnych. ## Czym jest ROAS i jak go obliczyć? ROAS to wskaźnik, który pozwala reklamodawcom ocenić, **jakie przychody generuje każda wydana złotówka na kampanię reklamową.** Obliczenie ROAS jest stosunkowo proste, ale kluczowe dla zrozumienia rentowności inwestycji w reklamę. Aby obliczyć ten wskaźnik, dzielimy całkowity przychód uzyskany z kampanii reklamowej przez jej koszt. Na przykład, jeśli inwestujemy 1000 zł w kampanię reklamową, a jako wynik generujemy sprzedaż o wartości 5000 zł, nasz ROAS wynosi 5, co oznacza, że każda wydana złotówka generuje 5 złotych przychodu. Choć samo obliczenie może wydawać się proste, interpretacja wskaźnika ROAS w kontekście innych czynników biznesowych, takich jak marża czy koszty stałe, wymaga głębszej analizy. ## ROAS a pozostałe metryki w biznesie Kiedy mówimy o ROAS, skupiamy się przede wszystkim na bezpośrednim zwrocie z inwestycji reklamowej. Jednak prawdziwa wartość i siła tego wskaźnika ujawniają się, gdy zaczynamy analizować go w szerszym kontekście działalności firmy. Pierwszy i kluczowy czynnik do rozważenia to **marża zysku**. Załóżmy, że nasz produkt kosztuje 100 zł, a koszt jego produkcji wynosi 60 zł. Oznacza to, że nasza marża zysku wynosi 40 zł na każdy sprzedany produkt. Nawet jeśli nasz ROAS wskazuje na pozytywny zwrot z inwestycji reklamowej, musimy wziąć pod uwagę tę marżę, aby zrozumieć, czy faktycznie osiągamy zysk. Jeśli na przykład wydajemy 40 zł na reklamę, by sprzedać produkt za 100 zł, to ROAS wynosi 2.5, ale nasz realny zysk – dokładnie 0 zł. Kolejnym ważnym czynnikiem są **koszty stałe**, takie jak wynajem lokalu, pensje pracowników czy opłaty licencyjne. Nie są one bezpośrednio związane z produkcją ani reklamą, ale mają wpływ na ogólną rentowność przedsiębiorstwa. Dlatego, **choć wysoki wskaźnik ROAS może sugerować sukces, ważne jest uwzględnienie wszystkich kosztów operacyjnych**, aby uzyskać pełny obraz rentowności. W związku z tym, podczas interpretacji wskaźnika ROAS, kluczowe jest podejście holistyczne i uwzględnienie wszystkich aspektów działalności firmy. Tylko wtedy można dokładnie ocenić, czy inwestycje w reklamę przynoszą oczekiwane korzyści i czy działania marketingowe są naprawdę opłacalne dla firmy. Wskaźnikami kluczowymi do uzyskania pełnego obrazu rentowności e-commerce są również ROI oraz LTV. **ROI (Return on Investment) dostarcza szerszego obrazu rentowności inwestycji** poprzez uwzględnienie wszystkich kosztów operacyjnych związanych z prowadzeniem firmy. W kontekście e-commerce, warto również rozważyć **LTV (Lifetime Value) klienta, czyli całkowitą wartość, jaką przynosi on firmie** przez cały czas współpracy. Optymalizując kampanie reklamowe pod kątem ROAS, ważne jest, aby nie tracić z oczu długoterminowej wartości klienta. Inwestując w strategie, które przyciągają klientów o wysokim LTV, możemy uzyskać znacznie wyższy ROI, nawet jeśli początkowy ROAS nie jest tak imponujący. ## Pro-tipy: Zwiększ wskaźnik ROAS w swoim biznesie 1. **Precyzyjne targetowanie reklam:** zdefiniowanie grupy docelowej i dostosowanie komunikatu do jej potrzeb znacząco zwiększa efektywność kampanii. 1. **Analiza zachowania użytkowników:** monitorowanie ścieżek zakupowych i punktów, w których użytkownicy rezygnują z transakcji pozwala na dostosowanie strategii i zwiększenie konwersji. 1. **Segmentacja rynku:** dzięki podziałowi rynku na specyficzne segmenty możemy lepiej dostosować komunikaty reklamowe do poszczególnych grup klientów, co przełoży się na wyższą konwersję, a w rezultacie wyższy ROAS. 1. **Optymalizacja treści reklam:** wysoka jakość grafik, przekonujące hasła i odpowiednie CTA mogą znacząco podnieść efektywność reklam i przełożyć się na całkowitą efektywność kampanii. 1. **Poprawa jakości stron docelowych:** proste, intuicyjne procesy zakupu, krótki czas ładowania strony, jasne opisy produktów oraz wysokiej jakości zdjęcia produktów zwiększają szansę na dokończenie procesu zakupowego przez klienta. 1. **Testy A/B:** regularne przeprowadzanie testów różnych wersji reklam czy stron docelowych pozwala na wyłonienie tych najbardziej efektywnych i optymalizację kampanii w oparciu o uzyskane wyniki. ## Podsumowanie Wskaźnik ROAS, określający zwrot z wydatków reklamowych, to kluczowy element w strategii e-commerce, który pozwala dokładnie ocenić efektywność kampanii reklamowej. Mimo że obliczenie go jest proste, wymaga dogłębnej analizy w kontekście innych wskaźników, takich jak ROI czy LTV klienta. Zrozumienie różnic między ROI a ROAS może pomóc w pełniejszej ocenie efektywności działań marketingowych. Istnieją konkretne działania, które e-sklepy mogą podjąć, aby podnieść wartość ROAS, takie jak segmentacja rynku, optymalizacja treści czy skuteczniejsze targetowanie. Ostatecznie, **sukces w e-commerce polega na umiejętnym połączeniu tych strategii i metryk** w celu osiągnięcia maksymalnej rentowności. Powiązane posty [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) #### [Współczynnik Konwersji: Co musisz o nim wiedzieć](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Jednym z najważniejszych narzędzi, które pomagają w ocenie efektywności podejmowanych wysiłków marketingowych, jest współczynnik konwersji. W tym artykule poznasz jego definicję, a także dowiesz się, jak go obliczyć i dlaczego jego śledzenie jest tak istotne.](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Michał Płatek\ 22 cze 2023](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Czytaj więcej](/pl/blog/wspolczynnik-konwersji-co-musisz-o-nim-wiedziec/) [Czytaj więcej](/pl/blog/wdrozenie-google-analytics-4/) #### [Wdrożenie Google Analytics 4](/pl/blog/wdrozenie-google-analytics-4/) [Implementacja Google Analytics 4 staje się koniecznością, ponieważ Universal Analytics przestanie zbierać dane po 1 lipca 2023 roku. 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Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Niezmienna Siła Wielu Perspektyw cz. 1 > Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1. 15 cze 2023\ Stanisław Kazior **Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.** **Mocną stroną agencji Performante jest połączenie wielu synergii i płaszczyzn działania. Szczególnie ciekawe wydaje się twórcze zderzenie dwóch perspektyw – polskiej i kolumbijskiej, co wynika z ekspansji firmy na rynki LATAM.** **Jakie korzyści przynosi synergia doświadczeń z tak odmiennych obszarów? Jakie są ich podobieństwa i różnice? Zapraszamy do lektury!** **Stanisław Kazior:**\ Mam dzisiaj wyjątkowego gościa – Marię Dulnikiewicz, naszą Dyrektor Zarządzającą, która przyjechała do nas prosto z Bogoty. Chciałbym skorzystać z tej okazji i porozmawiać o tym, jak wspólnie postrzegamy Performante, jakie są podobieństwa i różnice pomiędzy naszymi siedzibami – polską i kolumbijską. W tej rozmowie pojawi się wiele ciekawych insightów dotyczących misji i wizji naszej firmy. Zacznę jednak od początku, od pytania, które często pojawia się na spotkaniach z klientami: „Dlaczego właściwie Kolumbia?” No właśnie, dlaczego? **Maria Dulnikiewicz:**\ Mamy na to bardzo konkretne i pragmatyczne uzasadnienie. Kilka lat temu udało się nam pozyskać bardzo ciekawego klienta właśnie z Kolumbii. Była to współpraca polegająca na promowaniu mobilnej aplikacji firmy Rappi. To powszechnie znana, dynamicznie rozwiająca się firma świadcząca usługi dostarczania produktów bezpośrednio pod drzwi odbiorców. Osiągnęliśmy imponujące wyniki, dlatego też zostaliśmy zaproszeni do Bogoty, by osobiście je zaprezentować podczas jednego z eventów. Ta podróż otworzyła nam oczy na ogromny potencjał kolumbijskiego rynku. Postanowiliśmy więc otworzyć kolumbijskie biuro i rozpocząć pozyskiwanie klientów. Trzy lata później nadal tam jesteśmy i rozwijamy nasz biznes. **Stanisław:**\ Czy to, co zaproponowaliśmy wtedy na rynku kolumbijskim było tym samym wachlarzem usług, jaki oferujemy w Polsce, czy może potrzebna była adaptacja? **Maria:**\ Jak mawiamy w Kolumbii, niezbędna była „tropikalizacja” usług europejskich, bo rynek latynoski różni się od tego w Europie, zarówno pod względem potrzeb, oczekiwań i preferencji klientów jak i stylu graficznego czy stylu komunikacji. Mówiąc w skrócie, świadczymy analogiczne usługi, ale wpisujące się mocno w kulturę LATAM. Warto tutaj też wspomnieć, że Kolumbia jest dzisiaj naszym „hubem”, który pokrywa działania także w innych krajach latynoskich – mamy więc do czynienia z takimi rynkami, jak meksykański, chilijski czy peruwiański. Dla jednych jest to po prostu Ameryka Łacińska, jeden wielki kontynent-monolit, a dla nas tygiel odmiennych kultur. Dlatego też naszą ofertę dostosowujemy do różnych kontekstów, w których działamy. **Stanisław:**\ Warto podkreślić, że nasza obecność w krajach LATAM to dla nas także wrota do kooperacji ze Stanami Zjednoczonymi. A wracając do Kolumbii – początki Performante w tym kraju to w zasadzie Twoja samodzielna działalność. Czy to się szybko zmieniło? **Maria:**\ Tak naprawdę byłam tam sama przez pierwsze dwa miesiące i praktycznie od razu zdałam sobie sprawę, że potrzebuję wsparcia osoby stamtąd, z mocnym wyczuciem specyfiki lokalnego rynku. Już na wczesnym etapie rozwijania Performante w Kolumbii udało się nam pozyskać świetne talenty do pozyskiwania nowych kontraktów, a w późniejszym czasie do obsługi klientów i tworzenia treści. Co ciekawe, do tej pory nie udało się zatrudnić nikogo do teamu designerów – w tym obszarze wspierają nas nasi polscy graficy. Performante funkcjonuje jako firma mocno „multi-kulti”, posiadająca wszystkie najważniejsze kompetencje na pokładzie. Myślę, że bez osób z obszaru LATAM bardzo ciężko byłoby nam dotrzeć do tamtejszych potencjalnych klientów. **Stanisław:**\ Prowadzenie firmy, która ma dwie centrale i działa na dwóch różnych kontynentach jest chyba dużym wyzwaniem? **Maria:**\ Owszem, chociaż nie największym. To, na czym się skupiamy, to płynna współpraca pomiędzy ludźmi w różnych strefach czasowych. Niemniej, nie stanowi to jakiegoś szczególnego utrudnienia. Wręcz przeciwnie – mam wrażenie, że to ciekawa wartość dodana, unikalność w postaci szerzej perspektywy wynikającej z rozpięcia działań pomiędzy dwoma kontynentami. Pozostałe wyzwania są dokładnie takie same jak innych firm – jak już się czegoś nauczymy i coś wypracujemy, pojawiają się nowe kwestie. **Stanisław:**\ Z mojej perspektywy patrząc, myślę że ta obecność w dwóch miejscach i strefach czasowych wymusza na nas dużo lepsze zorganizowanie i jeszcze bardziej efektywne procedury. A także, uważne słuchanie siebie nawzajem, by osiągać jak najlepszą jakość realizowanych projektów. **Maria:**\ Procesy i to, jak jakościowe projekty tworzymy, pracując totalnie asynchronicznie, jest czymś, co w mojej ocenie udało się nam ułożyć bardzo mądrze. I jestem z tego niezmiernie dumna. Pod naszym dachem mamy specjalistów z różną historią, nawykami, przyzwyczajeniami, nie mówiąc już o tym, jak dużymi są indywidualnościami. Mimo wszystko, udaje się to wszystko pogodzić i sprawnie w tym funkcjonować. **Stanisław:**\ Czy narzędzia do planowania pracy czy rezerwowania czasu poszczególnych specjalistów to coś, co zdaje egzamin w pracy zdalnej i do tego przesuniętej czasowo? **Maria:**\ Jak najbardziej. Myślę, że nie tylko pomagają, ale też są absolutną koniecznością. Bez tego obwarowania narzędziowego niemożliwe byłoby wykonywanie naszych projektów w sposób przewidywalny, zaplanowany, zgodnie z timingiem i oczekiwaniami klienta. **Stanisław:**\ No dobrze, a teraz pytanie, na które wiele osób czekało – ile właściwie trwa Twój dzień pracy? **Maria:**\ Wiedziałam! (śmiech) Wszystkich to bardzo ciekawi, bo często, kiedy pojawiam się w „nieswojej” strefie czasowej na komunikatorze, rzeczywiście wywołuje to reakcję w stylu „co Ty tu robisz tak wcześnie/tak późno?”. Aktualnie mój dzień pracy jest długi, wiąże się z bardzo wczesnym wstawaniem po drugiej stronie Oceanu, żeby móc zsynchronizować się z Europą. I, jakkolwiek niewiarygodnie to brzmi, bardzo sobie chwalę te poranki, bo stały się swoistym rytuałem, pierwszym momentem dnia w totalnej ciszy. Pozwalają mi się skupić i przemyśleć niektóre kwestie. Swoją drogą, rozwijając Performante w Kolumbii byłam mentalnie przygotowana na taki tryb pracy. **Stanisław:**\ Mam taką refleksję, że mimo tego, iż część z nas pracuje w Kolumbii, część w Polsce, Hiszpanii, Stanach, a nawet ostatnio we Francji, w Performante panuje pełne zrozumienie i naprawdę da się odczuć, że ludzie lubią razem dążyć do celu. Jak w rozproszonej organizacji osiągnąć taką spójność na poziomie kultury? **Maria:**\ Dobre pytanie. Myślę, że to jest konsekwencja długiego procesu formowania kultury, która wspiera cele naszego biznesu i oparcie jej na bardzo jasnych i poprawnych założeniach. Mam tutaj na myśli nasze wartości firmowe, którymi nieustannie się posługujemy, i które są niezmiennie żywe w naszej codzienności. Zanim wyszliśmy naprzeciw potrzebom klientów oferując podobne usługi, najpierw zbudowaliśmy dom dla siebie, oparty na bardzo konkretnych filarach strategicznych. Wspomniane spójność i konsekwencja w tym, co robimy i o czym transparentnie informujemy naszych pracowników, a także fakt, że czynnie uczestniczą oni w budowaniu kultury – właśnie w tym tkwi źródło sukcesów naszej współpracy. Oczywiście, to także wyzwanie dla nas, by aktualizować i ulepszać różne jej aspekty. **Stanisław:**\ Co do tej aktualizacji, o której powiedziałaś – chociaż cel nadrzędny pozostał taki sam, regularnie badamy nasze wartości, bo chcemy mieć pewność, że ludzie się z nimi identyfikują. A jeśli nie, badamy dlaczego i potem je dostosowujemy. **Maria:**\ Aktualizacja naszych założeń strategicznych jest w ogóle bardzo interesującym procesem. Ostatnio miałam przyjemność prezentować nasze własne case study na jednej z konferencji w Kolumbii, w kontekście tego, jak kultura organizacji powinna się zmieniać wraz ze zmianą strategii. I muszę powiedzieć, że była to dla mnie swoista podróż do źródeł tego, jak zaczynaliśmy, kim byliśmy te 9 lat temu versus kim jesteśmy dzisiaj. Widać, jak o wiele dojrzalej definiujemy nasze założenia i to jest świetna sprawa. **Stanisław:**\ W naszym polskim oddziale komunikujemy obecnie szeroki wachlarz naszych usług. Kiedyś mówiliśmy więcej o employer brandingu. Teraz, kiedy już ugruntowaliśmy nasz wizerunek ekspertów w tym obszarze, chcemy powiedzieć naszym klientom obecnym i potencjalnym, że Performante to nie tylko EB, ale przede wszystkim badania, kreacja, strategie komunikacyjne i performance, czyli optymalizacja wyników oraz doskonalenie strategii, które wcześniej wypracowaliśmy. A jak to wygląda w Kolumbii? Na co kładziecie tam nacisk w komunikacji? **Maria:**\ Bardzo podobnie. Niemniej, analizując zeszły rok widzimy, że różne kraje przyciąga inny aspekt naszej oferty. Na przykład Kolumbia bardziej szuka działań płatnych i kampanii performance’owych, podczas gdy Meksyk jest mocno zainteresowany employer brandingiem. Więc oczywiście kładziemy nacisk na konkretną część naszej usługi, ale też bardzo konsekwentnie promujemy całą ofertę, bo wierzymy mocno, że najlepsze rezultaty pojawiają się wtedy, kiedy nie tylko jesteśmy w stanie działać całościowo, ale ogólnie zastanawiać się nad marką – jako brandem konsumenckim, pracodawcy lub też w jakimkolwiek innym kontekście. Wtedy oszczędzamy dużo czasu, bo robimy definicję dla różnych grup docelowych jednocześnie. No i oczywiście mamy szersze pole do działania, co sprawia, że marka ogólnie pozycjonuje się w szerszym kontekście. **Stanisław:**\ My też zauważyliśmy „u nas”, że kiedyś employer branding był naszą podstawową usługą; klienci często zgłaszali się do nas z potrzebą kampanii tego typu. My z kolei rekomendowaliśmy zrobienie kroku wstecz, zbadanie różnych aspektów kultury wewnętrznej i proponowaliśmy całą strategię, która była pierwszym krokiem współpracy. Miało to miejsce w czasach, kiedy zespoły HR & EB pracowały niezależnie. Obecnie widzimy zmianę tej tendencji – różne teamy poszukują spójnych działań wizerunkowych, budujących markę, kompleksowy brand experience. Dlatego staramy się komunikować, że mamy u nas wszystkie niezbędne kompetencje do tworzenia podobnych kampanii – specjalistów od marketingu, strategii komunikacji i strategii EB. **Koniec części pierwszej.** **[Przeczytaj Część 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/)** Powiązane posty [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) #### [Niezmienna Siła Wielu Perspektyw cz. 2](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-2/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) #### [Nowy Świat Employer Brandingu](/pl/blog/nowy-swiat-employer-brandingu/) [Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy.](/pl/blog/nowy-swiat-employer-brandingu/) [Igor Wolf\ 6 cze 2023](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Niezmienna Siła Wielu Perspektyw cz. 2 > Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2. 15 cze 2023\ Stanisław Kazior ## Niezmienna Siła Wielu Perspektyw cz. 2 **Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 2.** **Jak wspomnieliśmy w pierwszej części rozmowy, ogromnym atutem agencji Performante jest umiejętność łączenia wielu synergii i płaszczyzn działania. My podążyliśmy za jednym z najciekawszych wątków – zderzeniu dwóch perspektyw, polskiej i kolumbijskiej, co wynika z ekspansji firmy na rynki LATAM.** **Jak strategia firmy zmieniała się z czasem? Co zostaje niezmienne, a co ulega walidacji? Czy łatwo jest obsługiwać „emocjonalnych” klientów? Co nas napędza i daje motywację do szukania kolejnych szans? I wreszcie – jakie mamy plany na przyszłość? Zapraszamy do lektury części drugiej!** **Stanisław:**\ Ostatnio przeprowadziliśmy badanie satysfakcji naszych klientów. Zadaliśmy im pytania w ramach klasycznego NPS, żeby z perspektywy poznać nasze mocne strony, a także te, nad którymi powinniśmy popracować. Jeśli chodzi o client service, nasi klienci najczęściej podkreślają partnerską współpracę, elastyczność i bardzo dobre rozumienie biznesu. Z kolei od strony produkcyjnej, niezmiennie chwalą jakość naszych koncepcji kreatywnych, copywritingu i designu. Co pojawiło się w ankietach przeprowadzonych na klientach LATAM? **Maria:**\ Motywem przewodnim, który powtarza się niczym refren w jakimkolwiek feedbacku i również w odpowiedziach naszych klientów z Kolumbii, jest kompleksowość. To, że szeroko podchodzimy do każdego zagadnienia, dostarczając klientowi gotową matrycę działań. Podobnie jak w Polsce, jakość naszych usług również jest bardzo doceniana. Do tego stopnia, że kiedyś mieliśmy prezentację, w trakcie której klient dosłownie się popłakał, będąc pod ogromnym wrażeniem tego, co udało nam się wypracować. Zresztą, zdarzyło się to kilka razy w trakcie naszej współpracy z klientami z LATAM. **Stanisław:**\ Jest to dowód na to, że mamy tu do czynienia z klientem emocjonalnym. **Maria:**\ Tak, zdecydowanie bardziej emocjonalny niż europejski i takie też ma preferencje co do komunikacji. **Stanisław:**\ W tym miejscu być może trochę się chwalimy, ale jednym z naszych sukcesów jest to, że udało się nam dostosować język wizualny do tej emocjonalności. Nie było to łatwe, biorąc pod uwagę różnice, nie tylko czasowe. A jednak stanęliśmy na wysokości zadania. **Maria:**\ Tutaj warto podkreślić, że tam, gdzie widzimy taką konieczność, próbujemy jednak tonować tę emocjonalność, bo wiele projektów ma na celu komunikowanie konkretnego aspektu oferty. Nie chcę nazwać tego przyziemnym potraktowaniem sprawy, ale wiemy, że zbyt enigmatyczne komunikaty mogłyby nie przekazać tego, co istotne. W wielu przypadkach klienci dają się przekonać, słysząc rozsądną argumentację, ale niekiedy marka zdecydowanie stawia na emocjonalność. **Stanisław:**\ Rozumiem. W naszych działaniach (czy to marketingowych, czy to EB-owych) zaczynamy jednak od badań. I chociaż emocjonalność jest w cenie (u nas w Polsce klienci lubią mawiać „zróbcie to w stylu reklamy Allegro z dziadkiem”), to jednak zawsze sprawdzamy, czy wizja zarządu albo kadry kierowniczej jest spójna z rzeczywistością. Dlatego czasami wizjonerstwo musimy sprowadzić na ziemię. Niezależnie od tego czy tworzymy komunikację emocjonalną, czy racjonalną – efekty naszej pracy, atmosfera, w jakich powstają projekty, wspólny cel, do którego wszyscy dążą i nieustanne eksplorowanie nowych obszarów, bardzo mnie motywuje i napędza. A jak to wygląda u Ciebie? **Maria:**\ Myślę, że bardzo podobnie, zarówno jakość pracy, jak i zaangażowanie naszych ekspertów jest niczym wysokooktanowe paliwo, które daje mi energię podczas wielu godzin spędzonych na pracy koncepcyjnej. Motywuje mnie też rozwój naszych ekspertów! Zawsze czuje ogromną dumę kiedy osoba, która jeszcze niedawno rozpoczynała współpracę z nami, po dość szybkim czasie jest w stanie tworzyć naprawdę kompleksowe i złożone projekty, bardzo dobrze je zaprezentować i przekonać klienta do konkretnych założeń. W ogóle myślę, że nasi ludzie są dla siebie najlepszą motywacją. **Stanisław:**\ Pełna zgoda. Na koniec nie mogę nie zapytać o Twoją wizję dalszego rozwoju Performante. **Maria:**\ To jest jeden z tematów często pojawiających w moich rozmyślaniach. Obecnie jesteśmy na etapie, w którym potrafimy doskonale określić, co nam wychodzi, w czym jesteśmy najlepsi, ale także to, czego nie chcemy robić, bo nie jest tożsame z naszymi ambicjami i wizją dalszego rozwoju biznesu. Myślimy o ekspansji na nowe rynki, jako że to, gdzie teraz działamy pozwala nam sięgnąć dalej i wyżej. Póki co, nie chodziłoby tu o gwałtowne przyspieszenie, raczej stabilny, zrównoważony i przewidywalny rozwój, który nie zakłóci naszej – tak cenionej przez klientów – jakości pracy. Ogólnie mam wrażenie, że jeszcze wiele przed nami. **Staszek:**\ Jak ta wizja zmieniała się w czasie? Przechodziliśmy przez różne okresy, mniej lub bardziej burzliwe, inaczej wyglądało nasze EB na początku, inaczej w czasie pandemii, gdy paradoksalnie otworzyły się granice i ludzie zaczęli aplikować na cały świat, a jeszcze inaczej teraz, kiedy praca zdalna podlega formalnym regulacjom. Wszystkie te zmiany wpływają w sposób istotny na rynek pracy, a zatem i na nas. Czy wobec tego nasza wizja jest stała, czy jednak w jakimś aspekcie się zmienia? **Maria:**\ Mam wrażenie, że „baza” naszej wizji od samego początku jest stała, a tylko pewne elementy zmieniają się w czasie, podobnie jak otaczający nas świat. Choćby fakt, że nasza agencja wywodzi się z performance marketingu; zaczynaliśmy nasze działania mocno na tym skupieni, a dziś jesteśmy agencją digitalową 360 stopni. Już ten pivot biznesowy sprawił, że wizja rzeczywiście uległa zmianie. Z kolei co do tego, w jaki sposób chcemy rozwijać naszą agencję – tutaj niezmiennie mamy ambicje na więcej. **Stanisław:**\ Żyjemy w „ciekawych” czasach ograniczonych budżetów, ostrożnego inwestowania, majaczącej na horyzoncie recesji, wysokiej inflacji… Słowem, zewsząd otaczają nas różne wyzwania i docierają do nas sceptyczne głosy. Z drugiej strony są sektory, które odnotowują znaczący wzrost, albo niezmiennie stałym tempem pną się do góry. Czy Ty równie optymistycznie patrzysz w przyszłość? **Maria:**\ Wyłącznie optymistycznie. Owszem, są różnego rodzaju dodatkowe trudności, związane bezpośrednio z pozyskiwaniem nowego biznesu, niemniej nie jest to dla nas nic nowego. Byliśmy już w momentach, w których widzieliśmy pewne spowolnienia i kiedy koniunktura nie należała do sprzyjających. Z naszego doświadczenia wiemy, że w takich pozornie niekorzystnych chwilach pojawia się wiele nowych szans i możliwości, więc skupiamy się na pozytywnych, twórczych aspektach takiej sytuacji. **Stanisław:**\ I to jest świetne podsumowanie, bo siłą organizacji jest niezależność od okoliczności, budowana na zdolnościach zespołu i jego potencjale adaptacyjnym. Nasza historia pokazuje, że wychodzimy z różnych zawirowań obronną ręką, zwłaszcza że jakość współpracy i kreatywne pomysły, czyli to, co nas wyróżnia są nie do podważenia przez żadną sytuację rynkową. **Maria:**\ Mogę się tylko pod tym podpisać. Powiązane posty [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) #### [Niezmienna Siła Wielu Perspektyw cz. 1](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior, Head of Creative, w rozmowie z Marią Dulnikiewicz, Managing Director i założycielką Performante. Część 1.](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Stanisław Kazior\ 15 cze 2023](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/wywiad-niezmienna-sila-wielu-perspektyw-cz-1/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) #### [Nowy Świat Employer Brandingu](/pl/blog/nowy-swiat-employer-brandingu/) [Employer branding na naszym rodzimym rynku pracy, jak i w całej Europie, przybrał już bardzo stałą pozycję w działaniach firm. Problemy i wyzwania, które od lat zauważa rynek pracy dobrze znane są specjalistom marketingu rekrutacyjnego, czy też tym związanym z marką pracodawcy.](/pl/blog/nowy-swiat-employer-brandingu/) [Igor Wolf\ 6 cze 2023](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/nowy-swiat-employer-brandingu/) [Czytaj więcej](/pl/blog/eb-radar-pl/) #### [Holistyczne podejście do budowania marki pracodawcy z narzędziem EB Radar od Performante](/pl/blog/eb-radar-pl/) [Skąd mieć pewność, że inwestujesz swoje pieniądze we właściwy obszar employer brandingu? Jak mierzyć efekty budowania marki pracodawcy i określić właściwe priorytety, aby nie marnować wydanych na to środków?](/pl/blog/eb-radar-pl/) [Stanisław Kazior\ 16 lis 2023](/pl/blog/eb-radar-pl/) [Czytaj więcej](/pl/blog/eb-radar-pl/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KARIERA > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Dołącz do nas i bądź siłą, która napędza rozwój marek. Od rozwijających się startupów po globalne marki, pomagamy firmom odnieść sukces w digitalowym świecie i osiągnąć ich cele.\ \ Cenimy rozwój i różnorodność, dlatego chętnie zapraszamy do naszego zespołu osoby o unikalnych talentach. Tworzymy środowisko, w którym różne perspektywy łączą się w kreatywną synergię, napędzając innowacje i nowe pomysły. Każdy nowy członek zespołu przybliża nas do bycia dynamiczną, wielokulturową firmą, w której ambitni specjaliści marketingu wspólnie budują sukces.\ \ Witaj w naszym zespole! ## Benefity Prywatne ubezpieczenie\ medyczne Platforma wsparcia\ zdrowia psychicznego Karta\ Multisport Eventy\ integracyjne ## Kultura pracy Wielokulturowe\ środowisko Współpraca i\ team spirit Możliwość wdrażania\ własnych pomysłów Docenienie Twojego zaangażowania\ i wyników pracy ## Rozwój Uniwersytet\ Performante Kursy\ językowe ### Jeszcze jedno ... ### Sprawdź, czy będziesz się dobrze czuć w naszym zespole Czy czujesz się obywatelem świata? TAK NIE Czy należysz do tych, którzy nie boją się kwestionować status quo? TAK NIE Czy wkładasz dodatkowy wysiłek, aby projekt zakończył się sukcesem? TAK NIE Czy jesteś osobą, która zawsze szuka możliwości ulepszeń? TAK NIE Czy należysz do tych, którzy chcą być zawsze krok przed innymi? TAK NIE Czy zgadzasz się, że praca może być przyjemnością? TAK NIE ### Nie znalazłeś nic dla siebie? ### Nie martw się, zawsze szukamy utalentowanych osób! Jeżeli nie znalazłeś dopasowanej do swoich potrzeb pozycji, wyślij nam aplikację spontaniczną i pozostańmy w kontakcie. [Wyślij CV](mailto:careers@performante.com) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # 3Market: Skuteczność i skalowanie wzrostu dzięki zoptymalizowanym kampaniom reklamowym > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) 3Market, sklep e-commerce specjalizujący się w sprzedaży sprzętu przemysłowego, zwrócił się do nas w poszukiwaniu zaufanego partnera, który pomoże poprawić efektywność jego działań w Google Ads oraz Facebook Ads. Kluczowym celem było znaczące zwiększenie zwrotu z wydatków reklamowych (ROAS) oraz skuteczne skalowanie działalności online. Zakres prac - Dokładny audyt istniejących kampanii Google Ads, a następnie strategiczne ulepszenia w celu optymalizacji wydajności oraz dostosowania ich do celów biznesowych - Zarządzanie kampaniami Google Ads i Meta Ads - Optymalizacja budżetu w oparciu o wyniki - Analiza konkurencji i optymalizacja słów kluczowych - Testy A/B dla kreacji reklamowych - Integracja kampanii na różnych platformach - Monitorowanie wyników w czasie rzeczywistym i raportowanie ##### Nasze podejście Aby sprostać ambitnym celom 3Market, przyjęliśmy dwutorową strategię reklamową opartą o Google Ads i Meta Ads: - 1\. Optymalizacja Google Ads: Rozpoczęliśmy od dokładnej analizy istniejących kampanii, identyfikując obszary do poprawy. Wprowadziliśmy precyzyjne targetowanie, zoptymalizowane słowa kluczowe oraz dynamiczne strategie licytacji. Już w pierwszym miesiącu współpracy podwoiliśmy ROAS kampanii, utrzymując ten poziom w kolejnych miesiącach. 2\. Rozwój kampanii Meta Ads: Na rynku polskim uruchomiliśmy kampanie Meta Ads od podstaw. W Czechach natomiast, przejęliśmy trwające już działania. Dzięki precyzyjnej segmentacji odbiorców i angażującym kreacjom udało nam się podwoić ROAS kampanii czeskich w ciągu zaledwie jednego miesiąca. 3\. Elastyczne skalowanie budżetu: Bazując na świetnych wynikach, klient zdecydował się na zwiększenie budżetu reklamowego o 70% w ciągu pięciu miesięcy, co pozwoliło nam rozszerzyć zasięg działań, jednocześnie zachowując wysoką efektywność. 4\. Ciągła optymalizacja: Codzienne monitorowanie i dostosowywanie kampanii do aktualnych trendów oraz zachowań użytkowników pozwoliło maksymalnie wykorzystać każdą wydaną złotówkę. ##### Nasze działania przyniosły imponujące efekty na obu platformach. Kluczowe wyniki kampanii: #### Rezultaty #### Google Ads: 7.5 Najwyższy ROAS 4.4 Średni ROAS 45% Wzrost liczby miesięcznych zamówień #### Meta Ads: 9.6 Average ROAS 56% wzrost marży zysku   Zauważalny wzrost sprzedaży na rynku polskim i czeskim Oprócz wymiernych wyników kampania pokazała, jak dużą wartość mają precyzyjne targetowanie oraz adaptacyjne strategie. Współpraca wyznaczyła nowe standardy dla przyszłych działań 3Market. [Kolejny projekt](/pl/clients/loreal/) [L'Oréal](/pl/clients/loreal/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - UX/UI design - Web development #### Nasze podejście Naszym zadaniem było stworzenie nowej, w pełni responsywnej strony internetowej, z przejrzystym UX i UI, z naciskiem na atrakcyjną prezentację mentorów oraz oferty. ##### Nasze działania Byliśmy odpowiedzialni za całościową koncepcję i implementację: począwszy od struktury, poprzez copywriting, design, po development strony. #### Rezultaty naszych działań Nowoczesna, przejrzysta i przyjazna użytkownikowi strona internetowa [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Strategia - Kampania performance Naszym wyzwaniem było zachęcenie użytkowników do pobrania i korzystania z aplikacji AliExpress (Android i iOS) w ponad 50 regionach podczas dwumiesięcznej kampanii. #### Wygrane - Najlepiej działające GEO: USA, LATAM i ID - Instalacje iOS i Android (20/80) - Wdrożenie wielu pikseli w celu optymalizacji efektywności na różnych etapach konwersji 31 000+ pobrań w ciągu pierwszych dwóch miesięcy [Kolejny projekt](/pl/clients/stepler/) [STEPLER](/pl/clients/stepler/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Tego typu problemy stały się inspiracją dla naszego klienta do stworzenia zupełnie nowej na rynku aplikacji. Aplikacji dla pasjonatów sportu. Jednak sam pomysł nie wystarczył. +1 000 ściągnięć aplikacji w pierwszym miesiącu ##### Nasze działania Dla naszego klienta stworzyliśmy platformę typu marketplace, opartą na idei sharing economy. Aplikacja umożliwia użytkownikom wypożyczenie sprzętu lub zarezerwowanie treningu spośród szerokiej gamy ofert stworzonych przez innych użytkowników. Platforma występuje w wersji desktopowej i na urządzenia mobilne, dostępnej zarówno na systemie Android, jak i iOS. ##### Komunikacja marketingowa Byliśmy całościowo odpowiedzialni za branding i komunikację AllSporter, od projektu logo, poprzez stworzenie brandbooka i key visuala, do strategii i materiałów marketingowych. #### Wyniki +1 000 ściągnięć aplikacji w pierwszym miesiącu [Kolejny projekt](/pl/clients/pto/) [Polska Organizacja Turystyczna](/pl/clients/pto/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Strategia - Kampania performance Naszym wyzwaniem było przyciągnięcie nowych subskrybentów na brytyjską stronę www za pomocą modelu opartego na wynikach (CPA). #### Wygrane - Stałe partnerstwo i otwarty budżet dzięki dobrym wynikom - Plan wdrożenia kampanii w większej liczbie krajów 20+ partnerów współpracowało, aby skutecznie dotrzeć do odbiorców za pośrednictwem różnych kanałów 4 000+ nowych subskrybentów w ciągu czterech miesięcy [Kolejny projekt](/pl/clients/aliexpress/) [AliExpress](/pl/clients/aliexpress/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Komunikacja wewnętrzna Naszym zadaniem było zaplanowanie i wdrożenie efektywnej komunikacji wewnętrznej, która pomogłaby pracownikom zrozumieć wspólne cele andyjskiego klastra. Chcieliśmy sprawić, by poczuli się dumni z bycia częścią te wspólnoty i zainspirować ich do współpracy między sobą. ##### Nasze podejście Biorąc pod uwagę istniejące elementy komunikacji, takie jak „domowe” EVP, które pokazuje, że firma jest domem dla różnorodnych ludzi, oraz motyw andyjski, stworzyliśmy koncepcję „Jesteśmy Andyjczykami”. #### Rezultaty naszych działań Big Idea: główny claim i key visual Komunikacja wewnętrzna: plan i realizacja Gadżety firmowe: projekt i produkcja [Kolejny projekt](/pl/clients/reckitt-benckiser/) [Reckitt Benckiser](/pl/clients/reckitt-benckiser/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Zegarki Atlantic > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Platforma komunikacyjna dedykowana szwajcarskim zegarkom i legendarnemu kierowcy. Zakres prac - Długofalowa strategia - Web development - Influencerzy i PR Nasze zadanie polegało na zdefiniowaniu długofalowej strategii digitalowej oraz jej realizacji. Byliśmy też odpowiedzialni za współpracę z gwiazdami i influencerami, działania PR, produkcję video, a także prowadzenie profili w mediach społecznościowych i tworzenie stron internetowych. +91% zasięg organiczny ##### Nasze działania Stworzyliśmy strategię komunikacji digital, by wspierać obecność marki Atlantic w Polsce we wszystkich kanałach digitalowych. Aby skoncentrować się na młodych odbiorcach, rozpoczęliśmy angażującą „rozmowę” kulturową między nimi a legendarnym szwajcarskim producentem zegarków. ##### Komunikacja marketingowa Wykreowaliśmy nowy styl komunikacji wokół skutecznych, kontekstowych treści. Stworzyliśmy zdjęcia, historie, GIF-y i video, aby umieścić je w odpowiednim czasie i miejscu. ##### Współpraca z gwiazdą Krzysztof Hołowczyc (Hołek), poza tym, że jest legendarnym kierowcą rajdowym, zajmuje czołowe miejsce jako sportowiec z wpływami reklamowymi (via Forbes). Nasza współpraca wykroczyła poza standardowe aktywności, angażując naszą gwiazdę w realizacje video, prowadzenie eventów, a nawet budowanie chatbota! ##### Chatbot RPG Co się dzieje, gdy Hołek nie może wystartować w Rajdzie Dakar? Stworzyliśmy pierwszą grę fabularną na Facebook Messenger, z 40-stronicowym scenariuszem, efektami wizualnymi i dźwiękowymi, wirtualnym sprzętem i trasą, która prowadzi graczy w roli pilotów Hołka przez wymagające drogi Ameryki Południowej. ##### Klub SuperCar Czy Hołek mówi o samochodach czy… zegarkach?\ Nietuzinkowe video z jednym aktorem na premierę jego zegarka Atlantic 777 w jednym z najlepszych polskich klubów samochodowych. ##### Doświadczenia w sieci Aby uczcić 130 lat istnienia, chcieliśmy, aby nasi odbiorcy poczuli wartość dziedzictwa marki. Zbudowaliśmy nostalgiczną stronę internetową, opowiadającą wymowną historię zegarków i dziadka. ##### Dziadek Wzruszająca historia mężczyzny, który nosi zegarek należący do jego dziadka, który przeżył wojnę i lata politycznych zawirowań. #### Rezultaty naszych działań +91% zasięg organiczny +40% fanów na Facebooku +81% wskaźnik zaangażowania +31% dzienny zasięg organiczny [Kolejny projekt](/pl/clients/allsporter/) [AllSporter](/pl/clients/allsporter/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Nasze działania: zwiększanie możliwości generowania leadów w branży motoryzacyjnej: - Prowadzenie badań rynku i konkurencji - Dostarczanie informacji zwrotnych na temat zasobów wydajności - Wdrażanie śledzenia konwersji - Przeprowadzanie testów A/B - Opracowanie mediaplanu - Tworzenie skutecznych reklam - Monitorowanie trendów słów kluczowych Cel klienta: Pozyskiwanie leadów od osób zainteresowanych sprzedażą swoich samochodów i strategiczne pozycjonowanie AutoAgents w dwóch różnych regionach Kanady. ##### Taktyka: Nasze działania zaczęliśmy od przeprowadzenia dogłębnych badań rynku i konkurencji, które dostarczyły informacji cennych ze strategicznego punktu widzenia. Po uruchomieniu kampanii konsekwentnie nadzorowaliśmy poszczególne działania w ramach strategii, co pozwoliło nam optymalizować je zgodnie z celami klienta. Jakie czynniki odegrały kluczową rolę w sukcesie naszego podejścia? Najważniejszym  aspektem była precyzyjna segregacja kampanii pod względem targetowania i strategiczne wykorzystanie odbiorców z jednej platformy w celu zwiększenia skuteczności pozostałych platform. ##### Ostateczny wynik: Dzięki naszej strategicznej wiedzy i doświadczeniu w przeprowadzaniu skutecznych kampanii efektywnościowych, działania dla AutoAgents przyniosły świetne rezultaty. #### Wyniki kampanii: \+ 1000 leadów 15,7% Szczytowy CTR 2x większy budżet [Kolejny projekt](/pl/clients/chmura-krajowa/) [Chmura Krajowa](/pl/clients/chmura-krajowa/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Stworzyliśmy stronę internetową, która jest piękna w swojej prostocie. Odzwierciedla profil finansowy firmy i bezpieczeństwo zapewniane przez zespół profesjonalistów. Ponadto, jej drugim celem było skrócenie ścieżki decyzyjnej potencjalnych klientów, skutkujące wysłaniem zapytania. [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Analiza konkurencji - Analiza wewnętrzna - wywiady z pracownikami i badania fokusowe - Wypracowanie Employer Value Proposition (EVP) - Koncept kreatywny wraz z Key Visualem - Sesja zdjęciowa - Video wizerunkowo-rekrutacyjne - Projekt landing page - Egzekucja strategii i komunikacja Przede wszystkim - uruchomienie działań Employer Branding dla działu IT Biedronki. Zwiększenie świadomości odbiorców i budowa wizerunku marki jako nowoczesnego pracodawcy w obszarze IT. Wykorzystanie pozycji lidera branży retail do przyciągania najlepszych talentów na rynku. ##### Poznajmy więcej szczegółów. Komunikacja marki pracodawcy powinna opierać się o gruntowne badania i analizy. Zaczęliśmy więc pracę nad konceptem od badań fokusowych i wywiadów z pracownikami IT Biedronki. Nasz Klient stawia na szczery i konkretny wydźwięk komunikatów, zatem insighty zdobyte podczas tych warsztatów, stanowiły kluczową bazę przy tworzeniu przekazu pracodawcy.\ Na podstawie analiz wewnętrznych powstało EVP, które stanowi fundament wszystkich materiałów wizerunkowych: Komunikacja marek w branży IT wymaga spójnego, ugruntowanego oraz zdecydowanego i, przede wszystkim, wyróżniającego się konceptu kreatywnego. Dział IT Biedronki to ogromna skala działań i istotna sprawczość w rękach każdego pracownika, ale też dynamika, konieczność natychmiastowych reakcji we wciąż zmieniającym się i pędzącym do przodu świecie retail.\ \ Na tej podstawie powstał koncept: “Robimy wielkie rzeczy. Deal with IT”, który w naturalny sposób wpisuje się w globalną komunikację marki. Jako lider na rynku, Biedronka zawsze stara się być dwa kroki przed konkurencją. Marka stale wdraża innowacje i ulepszenia swoich systemów. Praca w IT to także niemałe wyzwanie by zapewnić bezproblemowe funkcjonowanie ponad 3300 sklepów oraz przeznaczonej dla nich aplikacji, z których każdego dnia korzysta wiele milionów klientów sieci w całym kraju. Pomimo tej ogromnej skali odpowiedzialności, zespoły IT w Biedronce to grupy wspierających się, życzliwych i zwyczajnie lubiących się specjalistów.\ \ Połączenie eksperckości i świetnej atmosfery pracy w Biedronce obrazują trzy filmy, które stworzyliśmy z udziałem pracowników. Kompleksowe potwierdzenie, że warto pracować w dziale IT Biedronki, kandydaci znajdą na Landing Page, który zaprojektowaliśmy specjalnie na potrzeby kampanii, w oparciu o wypracowane założenia. Grupa docelowa komunikacji IT Biedronki to zarówno młodzi specjaliści, jak i doświadczeni eksperci w branży. Szerokie spektrum wyzwań, ale również możliwości, ukazują ich słowa zobrazowane dzięki zrealizowanej na potrzeby projektu sesji zdjęciowej w Centrali Biedronki. Przygotowując się do startu komunikacji marki pracodawcy, opracowaliśmy plan publikacji w Social Media. Wykorzystaliśmy tu szczegółową znajomość marki, którą pozyskaliśmy w procesie tworzenia strategii. Jednym z kluczowych aspektów dbania o jakość i wizerunek marki pracodawcy są działania wewnątrz firmy. Wzmocniliśmy szereg inicjatyw w obszarze komunikacji wewnętrznej poprzez stworzenie treści i materiałów, np. projektu gadżetów w oparciu o Key Visual kampanii. ##### Deal with IT! Koncept “Robimy wielkie rzeczy. Deal with IT” jest kompleksowo opracowaną platformą komunikacji marki pracodawcy. Elastycznie i dynamicznie daje się przekładać na kampanie display, treści wizerunkowe i zasięgowe.\ \ Kampania została wyróżniona również wśród najlepszych kampanii Employer Brandingowych w 2022 roku przez serwis bulldogjob.pl. [Kolejny projekt](/pl/clients/scotiabank/) [Scotiabank - Lead the Way](/pl/clients/scotiabank/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Biedronka Management Trainee > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Koordynacja kampanii rekrutacyjnej dla Biedronki.\ \ Jak przyciągnąć najlepsze talenty z rynku do programu managerskiego Management Trainee? 3 miesiące działań, 4 platformy, ponad 2 miliony wyświetleń, ponad 1000 zgłoszeń i skompletowanie zespołu Management Trainee w edycji 2021. Zakres prac - Koncept kreatywny oraz Key Visual - Projekt logo kampanii - Mediaplan - Assety do kampanii mediowej - Sesja foto i video - 6 dedykowanych podcastów na Spotify - Projekt Landing Page - Egzekucja i realizacja 3-miesięcznej kampanii Zwiększenie świadomości oferty wśród odbiorców dopasowanych do naszych działań pod kątem wieku, wykształcenia oraz nastawienia do pracy. Dotarcie do grupy docelowej z wyróżniającym się komunikatem, popularyzacja nazwy programu Management Trainee oraz zachęcenie do aplikowania. Program managerski Biedronki wymagał stworzenia wyróżniającej się komunikacji wizualnej - począwszy od atrakcyjnej nazwy poprzez projekt przyciągającego uwagę Key Visuala. Rozpoczęliśmy od osadzenia jej w świecie marki, konkretnym nawiązaniu do retailu i globalnej komunikacji. Tak powstał koncept “Świeżość ma przyszłość”. Taktyka naszego działania została opracowana z uwzględnieniem platform komunikacji własnych marki (Social Media) oraz wykorzystując potencjał kampanii mailingowych i displayowych portalu Pracuj.pl.\ \ Trzymiesięczny mediaplan zakładał pozyskanie jak największej liczby jakościowych zgłoszeń. Ruch z kampanii prowadzony był do Landing Page’a, który zaprojektowaliśmy na potrzeby kampanii. ##### Poszukiwany/Poszukiwana! Szukaliśmy osób młodych, odważnych, gotowych do nauki i stawiających na rozwój w strukturach firmy. Komunikacja wymagała treści, które skutecznie przyciągają uwagę odbiorcy, dlatego zdecydowaliśmy się na elementy teaserowe w pierwszych etapach kampanii w oparciu o chwytliwe hasła. Nagroda dla uczestników była wymierna - stanowisko Młodszego Managera w sercu operacji na wielką skalę, czyli Centrali Biedronki. Kluczową kwestią było, by komunikat był wiarygodny, dlatego postawiliśmy na wykorzystanie wizerunku i opinii uczestników poprzednich edycji programu. ##### Coś dla oka i coś dla ucha! Stworzyliśmy pięć filmów, które dały nam pięć różnych perspektyw pracy w Jeronimo Martins oczami Trainees. Filmy służyły kampanii jako atrakcyjne reklamy kierujące odbiorców i potencjalnych kandydatów na Landing Page. Poza materiałami wideo, stworzyliśmy serię sześciu merytorycznych podcastów „Świeże rozmowy” na temat programu managerskiego Biedronki. Ten mocno wizerunkowy element kampanii także odsyłał słuchaczy na stronę, gdzie czekały na nich dodatkowe informacje oraz przycisk Aplikuj. ##### Świeży sukces Wielokanałowe działania wizerunkowo-rekrutacyjne kampanii Świeżość ma przyszłość przyniosły efekt w postaci ponad 2 000 0000 wyświetleń publikowanych treści, niemal 10 000 wizyt na Landing Page w trakcie trwania kampanii oraz ponad 1000 zgłoszeń do programu. #### Wyniki kampanii 2,000,000 wyświetleń 10,000 odsłon landing page 1,000 zgłoszeń do programu [Kolejny projekt](/pl/clients/biedronka-it/) [Biedronka IT](/pl/clients/biedronka-it/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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[Nasze projekty](/pl/work/) Strategia i kampania efektywnościowa dla jednej z najszybciej rozwijających się firm i wiodącego dostawcy usług ride-on-demand na Bliskim Wschodzie i w Afryce.\ \ W ten sposób pomogliśmy mu osiągnąć ponad 50 tys. pobrań i ponad 4 tys. pierwszych przejazdów w ciągu zaledwie trzech miesięcy... Zakres prac - Strategia - Kampania performance #### Nasze podejście Naszym zadaniem było zachęcenie użytkowników do pobrania aplikacji na iOS i Android oraz do odbycia pierwszego przejazdu. #### Rezultaty naszych działań - Kampania na urządzeniach mobilnych dla krajów MENA (głównie Egipt, Arabia Saudyjska i Zjednoczone Emiraty Arabskie) - Całkowity budżet realizowany miesięcznie na podstawie CPE (wysoka jakość instalacji dzięki zaawansowanemu ROI i analizie jakości) 50 000+ pozyskanych ściągnięć aplikacji 4 000+ pierwszych przejazdów w ciągu trzech miesięcy [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Strategia Employer brandingowa dla Organización Carvajal > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) ##### Satysfakcja pracowników jest najlepszą reklamą. Współpraca z Organización Carvajal przy tworzeniu strategii employer brandingowej od początku układała się pomyślnie. Dzięki bardzo aktywnemu udziałowi pracowników firmy udało się nam zdefiniować solidne i atrakcyjne filary strategiczne, które po latach służą firmie jako platforma komunikacji z jej obecnymi i potencjalnymi talentami. Zakres - Buzz Audit - Ankiety i grupy focusowe - Diagnoza: pozycjonowanie marki pracodawcy - Definicja propozycji wartości dla pracowników - Opracowanie koncepcji kreatywnej - Komunikacja w mediach społecznościowych - Kampanie rekrutacyjne - Kampanie wizerunkowe - Kampanie internalowe Nasze zadanie Organización Carvajal składa się z wielu jednostek biznesowych funkcjonujących w różnych branżach, chcących w interakcji ze swoimi talentami zachować spójność, ale jednocześnie zaznaczyć swoją unikalną osobowość. Naszym celem było znalezienie strategicznych filarów, które ujednoliciłyby propozycję wartości w atrakcyjny, a zarazem odpowiedni sposób, w zależności od profilu działalności danej jednostki. ##### Definicja koncepcji kreatywnej Atrakcyjny i wyróżniający się sposób promowania propozycji wartości dla talentów został zbudowany wokół autentycznej i kreatywnej koncepcji parasolowej. Hasło: "Przyszłość nas inspiruje. Przeszłość nas wspiera. Teraźniejszość to Ty." pomaga pozycjonować markę jako pracodawcę, komunikując wiele powodów, dla których talenty chciałyby pracować w Carvajal. Głównymi bohaterami \[i bohaterkami] koncepcji są sami pracownicy firmy, którzy poprzez swoje testimoniale uwiarygadniają jej ofertę. ##### Definicja grupy docelowej Dobra koncepcja może mieć wpływ na wiele segmentów reprezentowanych przez różne talenty. Nasz komunikat parasolowy był wyświetlany w różnych wersjach wizualnych, aby dopasować się do różnych profili talentów: od operatorów instalacji, którzy preferują komunikację offline, po młodych programistów, sprawnie poruszających się po cyfrowym świecie. ##### Komunikacja w mediach społecznościowych Koncepcja kreatywna pozwoliła nam również ujednolicić linie komunikacji korporacyjnej i atrakcyjnie połączyć je z publikacjami ukierunkowanymi na talenty. ##### Kampanie rekrutacyjne Narzędzia marketingu rekrutacyjnego m.in. pomagają poprawić efektywność procesu przyciągania i selekcji kandydatów. Poprzez projektowanie doświadczenia kandydata (zakładka Kariera i ogłoszenia o pracę) zwiększamy widoczność ofert i poprawiamy liczbę aplikacji w kluczowych obszarach. ##### Promocja kultury organizacyjnej Seria wewnętrznych działań skoncentrowanych na interakcji z pracownikami promowała koncepcję wewnątrz organizacji i pomogła zaangażować ich w roli ambasadorów marki. [Kolejny projekt](/pl/clients/astrazeneca/) [AstraZeneca](/pl/clients/astrazeneca/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Chmura Krajowa > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Projekt i wykonanie strony internetowej dla wyspecjalizowanego dostawcy rozwiązań cloud computing w Polsce, skierowanych do polskich przedsiębiorców, administracji publicznej i sektora edukacji. Zakres prac - Projekt i development strony internetowej Stworzenie strony internetowej, która będzie: - wizytówką firmy, przedstawiającą informacje o szerokiej gamie produktów i usług w intuicyjny, przyjazny dla użytkownika sposób, - zorientowana zarówno na wizerunek firmy, jak i na jej produkt, - unikalna w swoim języku wizualnym. ##### Nasze podejście Jak pokazać coś, czego nie widać? Jak zwizualizować usługi i rozwiązania chmurowe? Odpowiedź na te pytania nie jest prosta. Przy tym projekcie zdecydowaliśmy się na użycie bardzo prostych form i kształtów, z domieszką wyraźnego koloru. Prostota jest metaforą tego, jak intuicyjne i oszczędzające czas są rozwiązania chmurowe. Prosta forma umożliwia też poruszanie się po platformie bez poczucia przytłoczenia treścią. #### Rezultaty naszych działań - Zdefiniowanie schematów kolorystycznych - Projekt UI/UX - Zaprogramowanie i wdrożenie strony internetowej - Elementy specjalne: animacje, ilustracje, ikony [Kolejny projekt](/pl/clients/amazon/) [Amazon Prime Video](/pl/clients/amazon/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Codibly | Energetyczny Software House > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Milion wyświetleń, tysiące odsłon landing page, jeden przekaz. Elektryzująca, wielokanałowa kampania wizerunkowo - rekrutacyjna dla krakowskiego software house. Zakres prac - Koncept kreatywny oraz Key Visual - Projekt i wdrożenie landing page - Produkcja wideo - Opracowanie taktyki działań wizerunkowo-rekrutacyjnych - Opracowanie taktyk mediowych - Przygotowanie materiałów do kampanii mediowej i do punktów styku z marką - Prowadzenie kampanii Nasze zadanie? Sprawić, by między Codibly a kandydatem zaiskrzyło! Jak wyróżnić software house spośród mocnej konkurencji? Wsłuchać się w to, co mówią pracownicy firmy i złapać ich flow! Nadrzędnym zadaniem agencji była budowa rozpoznawalności marki wśród grupy docelowej poprzez uruchomienie działań promujących wizerunek pracodawcy. Tak powstała kampania “Be here. Be charged up!” ##### Czas na szczegóły kampanii Codibly to dwustu specjalistów, setki projektów, świeża energia. To wyjątkowy krakowski software house. Wyróżnia go nie tylko niesamowita energia pracujących tu ludzi, ale i sama domena projektowa. To, w dużej części, projekty związane z odnawialnymi źródłami energii, co “indukuje” pozytywne nastawienie zespołu. Kampania pod hasłem “Be here. Be charged up.” nie mogła więc pozostawiać nikogo (elektrycznie) obojętnym :) Głównym celem działań było pozyskanie zgłoszeń rekrutacyjnych. Naturalnym pierwszym krokiem w tym kierunku jest zwiększenie rozpoznawalności marki pracodawcy. Taktyki zostały opracowane z uwzględnieniem głównych punktów styku z grupą docelową. Uruchomiliśmy komunikację w social mediach, targetowaną do potencjalnych kandydatów z obszaru IT w całej Polsce. Kluczowym punktem na ścieżkach userów był zaprojektowany i uruchomiony przez nas landing page. Kampania generująca ruch na stronę była prowadzona w Social Media oraz w GDN i Google Search, a także w formie remarketingu. Dzięki dokładnej i kompleksowej analityce wyników kampanii oraz zachowań userów, kampania była optymalizowana pod najbardziej kaloryczny ruch, umożliwiając docieranie do potencjalnie najlepiej dopasowanych kandydatów. ##### Dobra energia? Udowodnij! Najlepszym dowodem na to, że claim Codibly: “Be here. Be charged up.” oddaje klimat firmy, jest wideo nakręcone z udziałem pracowników firmy. Poza materiałami wideo i obecnością w digitalu, Codibly było widoczne także w przestrzeni swojego miasta z równie energetycznym przekazem. Na całej mapie Krakowa pojawiły się citylighty z kontekstowymi hasłami zachęcającymi do rozważenia zmiany pracodawcy na Codibly. Kolejnym krokiem było uruchomienie kampanii wideo w krakowskiej komunikacji miejskiej. ##### Podsumowanie Szeroko zakrojona kampania “Be here. Be charged up.” to pierwsze działania wizerunkowe marki Codibly. W ciągu trzech miesięcy wielokanałowych działań, reklamy zostały wyświetlone ponad milion razy (dokładnie 1 126 439), tysiące osób (5 865 userów) odwiedziło stronę docelową, a dział rekrutacji skontaktował się już z kilkudziesięcioma kandydatami. A to dopiero początek! #### Wyniki kampanii 1 126 439 wyświetleń 5865 wejść na landing page [Kolejny projekt](/pl/clients/farmatodo/) [Strategia employer brandingowa dla marki Farmatodo](/pl/clients/farmatodo/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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[Nasze projekty](/pl/work/) client.credicorp-capital.description Zakres prac - client.credicorp-capital.scope.item1 - client.credicorp-capital.scope.item2 - client.credicorp-capital.scope.item3 client.credicorp-capital.task ##### client.credicorp-capital.subtask.title1 client.credicorp-capital.subtask.item1 ##### client.credicorp-capital.subtask.title2 client.credicorp-capital.subtask.item2 client.credicorp-capital.subtask.item3 client.credicorp-capital.subtask.item4 ##### client.credicorp-capital.subtask.title5 client.credicorp-capital.subtask.item5 client.credicorp-capital.subtask.item6 #### Wyniki kampanii client.credicorp-capital.card\_result.card\_1.number client.credicorp-capital.card\_result.card\_1.text client.credicorp-capital.card\_result.card\_2.number client.credicorp-capital.card\_result.card\_2.text client.credicorp-capital.card\_result.card\_3.number client.credicorp-capital.card\_result.card\_3.text [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # DANONE BUSINESS SERVICES & DANONE PLANNING CENTER > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Jak skutecznie dotrzeć do odpowiednich grup docelowych, zbudować rozpoznawalność marki pracodawcy i jednocześnie zachęcić kandydatów do aplikowania? To wyzwanie podjęliśmy realizując wielokanałową kampanię wizerunkowo-rekrutacyjną wspierającą transformację DANONE. Oto jak to zrobiliśmy. SCOPE OF WORK: - Strategia komunikacji oraz taktyki działań EB - Kampanie efektywnościowe - Kreatywny claim i key visual - Kampania OOH (metro + billboardy + rowery) - Dwa landing page - Kampania w sieciach siłowni - Plan działań na 24 miesiące - Materiały kreatywne CEL W związku z rozwojem DANONE w Polsce - rozbudową struktur Centrum Usług Biznesowych Danone Business Services (DBS) oraz otwarciem Centrum Planistycznego Danone Planning Center (DPC) w Katowicach - przygotowaliśmy strategię wsparcia budowy wizerunku pracodawcy oraz pozyskiwania talentów. Naszym zadaniem było nie tylko stworzenie strategii komunikacji dla dwóch jednostek, ale również uspójnienie komunikacji w ramach parasolowego hasła, które odzwierciedla kulturę i specyfikę pracy w DANONE, oraz autonomię jaką otrzymuje nowy pracownik po dołączeniu do zespołu. ##### NASZE DZIAŁANIA Prace nad strategią rozpoczęliśmy od analizy danych zastanych, analizy konkurencji, a także uzupełnienia ich o kluczowe informacje związane z rynkiem pracy w obu miastach. Przeanalizowaliśmy również kluczowe z punktu widzenia marki grupy docelowe, aby w kolejnym kroku przejść do opracowania strategii komunikacji. Jej zadaniem jest zbudowanie wizerunku pracodawcy DANONE w nowej lokalizacji (Katowice), jak i zachęcenie kandydatów do aplikowania na otwarte stanowiska zarówno w Katowicach, jak i w Warszawie.\ \ DANONE od lat prowadzi atrakcyjną komunikację do rynku pracy, a także ma solidnie zbudowane filary EVP oraz wartości, które skutecznie odzwierciedlają kulturę organizacji. Biorąc pod uwagę kluczowe aspekty działalności firmy, a także wnioski z analizy, zdecydowaliśmy się nie dokonywać radykalnej zmiany komunikacji, lecz zintensyfikować działania wokół istniejących już przewag DANONE jako pracodawcy. Kluczowy element działań w ramach kampanii stanowi claim kreatywny, który oparliśmy o filary marki pracodawcy, jej wartości oraz EVP. Budując na dobrze znanym haśle DANONE “One Planet One Health” stworzyliśmy komunikat (a następnie taktyki) odpowiadający potrzebom rekrutacyjnym oraz charakterystyce organizacji w Warszawie i Katowicach. Platformą stanowiącą punkt wyjściowy działań strategicznych jest hasło “One Danone. Many Opportunities.”, które z jednej strony podkreśla mnogość perspektyw, a z drugiej łączy klamrą wszystkie możliwości jakie gwarantuje marka. W komunikatach taktycznych dalsza część tego claimu zyskuje różnego rodzaju rozwinięcia. Drugi człon natomiast “By you. For you.” symbolizuje samodzielność, zaangażowanie, a także docenienie osób, które chcą mieć wpływ na rzeczywistość w organizacji i poza nią. Element “For you” wskazuje na możliwości, jakie organizacja daje swojemu zespołowi, który chce aktywnie uczestniczyć w tworzeniu miejsca pracy zgodnego z ich oczekiwaniami i wartościami. ##### IMPLEMENTACJA DZIAŁAŃ Wdrożenie działań rozpoczęliśmy od przygotowania dwóch landing page’y, każdego w języku angielskim i polskim. Stanowią one kluczowy punkt candidate journey, ponieważ to właśnie tam przedstawiona jest narracja wokół promowanych jednostek biznesowych. W ramach landing page’y stworzone zostały również animacje, których celem jest przybliżenie kandydatom lokalizacji w jakiej znajduje się dana jednostka, a także zbudowanie świadomości dotyczącej marki pracodawcy DANONE. W kolejnym etapie rozpoczęliśmy przygotowanie materiałów do kampanii w czterech językach: polskim, angielskim, francuskim i hiszpańskim. Kampania została zaplanowana w dwóch odsłonach - online i offline. Część digitalowa odegrała kluczową rolę w budowaniu wizerunku marki oraz wsparciu działań rekrutacyjnych, natomiast działania outdoorowe, realizowane zarówno w Warszawie, jak i Katowicach, miały na celu zwiększenie świadomości DANONE jako marki pracodawcy. Elementy kampanii online koncentrowały się na wizerunku i rekrutacji, podczas gdy część outdoorowa obejmowała różnorodne nośniki - stacje metra w Warszawie, billboardy w Katowicach oraz rowery miejskie w obu miastach. Głównym celem wszystkich działań było skierowanie odbiorców na dedykowany landing page, gdzie mogli zapoznać się z ofertą i możliwościami, jakie DANONE im proponuje. We wrześniu 2024 r. wystartowała kampania OOH, a także kampania online, która trwa do dziś. Kampania jest regularnie optymalizowana pod kątem znajdowania kluczowych przewag konkurencyjnych, a także możliwych zmian wpływających na jej efektywność. Kampania prowadzona jest w kanałach Meta (Facebook & Instagram), Google, LinkedIn. Z początkiem roku 2025, reklamy pracodawcy DANONE obecne były również w warszawskich i katowickich siłowniach, gdzie zachęcały do rozwoju kariery zawodowej w nowo rozpoczętym roku. #### EFEKTY #### Biorąc pod uwagę, że opisany tu zakres stanowił zaledwie początek kampanii, warto pamiętać o tym, że przedstawione wyniki obejmują jedynie część okresu kampanii: 42 080 Kliknięcia 4 945 754 Impresje 1 309 262 Zasięg [Kolejny projekt](/pl/clients/3market/) [3Market: Skuteczność i skalowanie wzrostu dzięki zoptymalizowanym kampaniom reklamowym](/pl/clients/3market/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Jak wspieraliśmy Domino’s Pizza w procesie zwiększania udziału aplikacji w całkowitych zakupach online? > Jak wspieraliśmy Domino’s Pizza w procesie zwiększania udziału aplikacji w całkowitych zakupach online? [Nasze projekty](/pl/work/) Zwiększenie udziału sprzedaży online poprzez aplikacje mobilne, było wyzwaniem, przed którym stało Domino’s Pizza rozpoczynając współpracę z naszym zespołem. Jakie taktyki zastosowaliśmy, aby zrealizować ten konkretny cel? Nasze działania - Przeprowadzenie testów A/B na różnych elementach kampanii - Eksperymentowanie z różnymi propozycjami USP - Uruchomienie promocji specjalnych oraz kampanii tematycznych - Cotygodniowa optymalizacja kampanii bez zakłócania fazy nauki - Zainstalowanie MMP (AppsFlyer) do pomiaru wydajności kampanii Cel klienta: Zwiększenie udziału aplikacji mobilnej w sprzedaży produktów Domino’s Pizza na terenie Polski. ##### Taktyka: Nasze działania zostały poprzedzone dokładną analizą sytuacji wyjściowej, która pozwala na zdefiniowanie kluczowych punktów styku z użytkownikiem, a także takie przygotowanie struktury kampanii, które odpowie na potrzeby grup docelowych, a tym samym zwiększy szanse na osiągnięcie zadowalających wyników. Podczas trwania kampanii przeprowadzane były iteracje testów A/B na różnych elementach kampanii, co pozwoliło zidentyfikować najlepsze podejście do osiągnięcia najniższego kosztu zakupu. Poprzez eksperymentowanie z użyciem różnych unikalnych propozycji sprzedaży (USP) zweryfikowaliśmy, które z nich najlepiej rezonują z odbiorcami, a także pozwalają marce wyróżnić się, tym samym przyciągając idealnego klienta. Kampanie optymalizowane były w trybie tygodniowym, co pozwoliło na dostosowanie działań przy jednoczesnym braku zakłócania fazy nauki. ##### Na przestrzeni 6 miesięcy uruchomione zostały specjalne promocje, a także kampanie tematyczne, które pozytywnie wpłynęły na zaangażowanie użytkowników oraz konwersję. #### Campaign results 2 kanały ponad 22 000 instalacji 30% 30% udziału w sprzedaży poprzez aplikację \* \*efekt działania wielu czynników [Kolejny projekt](/pl/clients/t-mobile-loveittobits/) [Deutsche Telekom zmienia wizerunek pracodawcy](/pl/clients/t-mobile-loveittobits/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Eficacia Group > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Aby utrzymać status jednej z najbardziej doświadczonych i rozpoznawalnych kolumbijskich firm z obszaru rozwiązań marketingowych i rekrutacyjnych, Eficacia potrzebowała gruntownego odświeżenia marki.\ \ By to osiągnąć, nasz zespół ekspertów przeszedł całą ścieżkę marketingową - od strategii komunikacji firmy i hasło, poprzez branding, aż po kreację elementów graficznych i wideo. Zakres prac - Odświeżenie wizerunku marki - Strategia - Projekt i development strony internetowej - Video - Media społecznościowe Naszym zadaniem było odświeżenie wizerunku marki wraz ze stworzeniem i wdrożeniem strategii komunikacji. Eficacia szybko znalazła sposób, jak dostosować się do przemian gospodarczych, ale także do nowych potrzeb klientów. Niemniej, nadal było coś, co wymagało przeprojektowania - komunkacja wizualna i story-telling. Wieloletnie doświadczenie rynkowe z jednej strony stanowi przewagę konkurencyjną, bo wskazuje na stabilność i wiarygodność firmy, ale może też kojarzyć się z pewną "archaicznością" struktur i usług. Z drugiej strony, regionalny profil mówi o zdolności do zrozumienia lokalnych problemów, tożsamości i kultury pracy. Zidentyfikowaliśmy i podkreśliliśmy dwa wyróżniki: wieloletnie doświadczenie w usługach dostosowanych do potrzeb klienta i lokalne zrozumienie. Kiedy połączyliśmy je razem, powstało hasło parasolowe "Aqui para Ti" ("Tutaj dla Ciebie"). Stworzyliśmy również archetyp marki - mądrego opiekuna - i jej manifest, aby pokazać podejście firmy do klientów i ich ogólną narrację. Ukuliśmy nawet termin "client concierge", aby pozycjonować Eficacię jako firmę oferującą usługi o wyższej wartości. Wraz z odświeżeniem komunikacji, dokonaliśmy istotnych zmian w wizualnym wizerunku marki. Stworzyliśmy całkowicie nową stronę internetową, organizując wszystkie treści w nowoczesny, przejrzysty i przyjazny dla użytkownika sposób. #### Rezultaty naszych działań - Odświeżony wizerunek firmy - Strategia komunikacji - Archetyp marki - Manifest marki - Claim parasolowy - Seria video - UX/Web design i development [Kolejny projekt](/pl/clients/rappi/) [Rappi](/pl/clients/rappi/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FABRES - We speak your language > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Dla poznańskiego software house'u Fabres zbudowaliśmy koncepcję komunikacji, która w ciągu pierwszych kilku miesięcy wygenerowała ponad 100 000 000 wyświetleń i ponad 6 000 wizyt w zakładce "Kariera". Zakres prac - Badania jakościowe i ilościowe - Koncept kreatywny wraz z Key Visualem - Szeroki plan wdrażania założeń strategii - Assety do komunikacji wewnętrznej i punktów styku marki pracodawcy - Mediaplan kampanii wizerunkowej - Assety do kampanii mediowej - 3-miesięczna kampania Stworzenie strategii employer branding i wzmocnienie wizerunku marki pracodawcy Fabres. Dotarcie do grupy docelowej z komunikatem pokazującym kulturę organizacyjną i ofertę marki pracodawcy. Opracowanie planu działań egzekucyjnych wspierających wizerunek marki pracodawcy zarówno wewnątrz organizacji jak i na zewnątrz. Zwiększenie widoczności Fabres na rynku pracy. ##### Najpierw filary marki pracodawcy Opracowanie oferty marki pracodawcy Fabres, która nie tylko zachęci grupę docelową, ale będzie również rzeczywistym odbiciem wnętrza organizacji, wymagało badań ilościowych i jakościowych. Dzięki temu określiliśmy filary marki pracodawcy Fabres: Persony, Wartości, EVP, na bazie których stworzyliśmy koncept kreatywny - Key Visual oraz Claim marki pracodawcy. Chcieliśmy, aby część kreatywna odzwierciedlała atmosferę panującą w organizacji, której istotną częścią jest otwarta komunikacja pomiędzy pracownikami. Tak właśnie powstał koncept We Speak Your Language! ##### Keep calm and code on! Pracownicy Fabres cenią sobie prywatność, więc koncept kreatywny osadza się na ilustrowanych grafikach, bez użycia zdjęć. Materiały wizerunkowe i rekrutacyjne przekazują wyjątkowość kultury organizacyjnej Fabres. „We speak your language” zawiera wszystkie unikalne składowe EVP marki przy jednoczesnym - dosłownym - nawiązaniu do języków programowania. ##### Następnie, działania egzekucyjne W trakcie badań wyłuskaliśmy insighty z obszarów candidate i employee experience, które pochodzą z punktów styku marki pracodawcy Fabres i bezpośrednio od pracowników. Ważny był dla nas również sam kontekst branży IT oraz potrzeby i motywacje jej pracowników. Dzięki temu stworzyliśmy mapę długofalowych działań i rekomendacje dbające o obszary wymagające wsparcia, także do samodzielnego wprowadzenia przez Fabres.\ \ Działania egzekucyjne rozpoczęliśmy od wewnętrznego kick-offu konceptu komunikacyjnego oraz rozmowy o wartościach marki, które zostały sformułowane i zilustrowane. Kolejnym krokiem było uspójnienie punktów styku pod względem wizualnym i merytorycznym. W social mediach organizacji w tym samym czasie przeprowadziliśmy launch nowej komunikacji parasolowej, którą przedstawiliśmy w kilku krótkich postach. Naturalnym następstwem była kampania wizerunkowa prezentująca nową markę pracodawcy Fabres. Dzięki spotkaniu z pracownikami opracowaliśmy serię komunikatów taktycznych, które wspierały cele kampanii, podkreślały wartości organizacji i obrazowały jej kulturę organizacyjną. Każdy ze wspomnianych komunikatów znalazł się na banerach reklamowych. ##### A jak działaliśmy w trakcie kampanii? Taktyka kampanii wizerunkowej dla Fabres została opracowana z uwzględnieniem platform komunikacyjnych (Social Media - konta własne) oraz sieci Google. Naszą grupą docelową byli przedstawiciele generacji Y, dlatego wszystkie assety kampanijne - tekstowe i graficzne - zostały opracowane właśnie z myślą o pokoleniu Millenialsów. Dzięki odpowiednio zaplanowanym etapom kampanii, dopasowanym materiałom kreatywnym i bieżącej optymalizacji udało się nam precyzyjnie dotrzeć do grupy docelowej. [Przeczytaj więcej o tym, jak docierać do millenialsów](https://performante.com/pl/blog/milenialsi-kim-sa-na-co-zwracaja-uwage-w-kontekscie-marki-pracodawcy-i-na-jakie-tresci-czekaja/) Trzymiesięczny mediaplan opierał się na trzech etapach dotarcia do świadomości grupy docelowej i tworzył klasyczny lejek komunikacyjny. Ruch kampanii kierowany był do zakładki kariera na stronie Fabres, dzięki czemu kampania zasięgowa mogła przynosić efekt rekrutacyjny. #### Wyniki kampanii 1.026.776 wyświetleń 6.043 odsłon zakładki kariera [Kolejny projekt](/pl/clients/autoagents/) [AutoAgents](/pl/clients/autoagents/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Ankiety i grupy fokusowe z pracownikami - Diagnoza pozycjonowania marki pracodawcy - Analiza konkurencji w Kolumbii i Wenezueli - Definicja propozycji wartości dla pracodawcy - Opracowanie koncepcji kreatywnej - Opracowanie planu działania dla 12-miesięcznej realizacji strategii - Realizacja wewnętrznych i zewnętrznych działań, mających na celu wprowadzenie marki pracodawcy na rynek Nasze zadanie: Chociaż firma cieszyła się już uznaniem wśród klientów i obecnych talentów, Farmatodo postanowiło poprawić swoją pozycję dzięki młodym profesjonalistom z różnych obszarów, takich jak operacje, technologia, zdrowie i sprzedaż. Jednym z głównych wyzwań, przed którymi stanęła firma, była identyfikacja najbardziej odpowiednich profili kandydatów, które mogłyby dostosować się do rytmu i dynamiki jej działalności. ##### Badania Nasza współpraca z Farmatodo odkryła zaskakujące aspekty - spójność i aktualność wizji jej założycieli, których dziedzictwo wciąż trwa, a także wielką dumę pracowników z bycia jej częścią. Firmę wyróżniają możliwości i stabilność oferowane talentom nawet w najtrudniejszych momentach. Jednocześnie, także myślenie o przyszłości jako przestrzeni pełnej stymulujących wyzwań i ciągłego uczenia się.\ \ Chociaż duża dynamika, ciągłe zmiany i specyficzne wymagania nieodłącznie związane z firmą taką jak Farmatodo nie będą odpowiadać wszystkim talentom z rynku, ci, którzy zaakceptują wyzwania firmy, znajdują tu motywację i niezbędne narzędzia, aby przekształcić je w nowe możliwości. Podczas naszej współpracy stwierdziliśmy, że poza atrakcyjnym pakietem benefitów, Farmatodo stanowi przykład firmy odpornej na różne fluktuacje, pełnej dumy i dążenia do ciągłego rozwoju. Dlatego zdefiniowaliśmy te trzy elementy jako podstawę propozycji wartości pracodawcy (EVP). ##### Koncepcja kreatywna Opierając się na wypracowanym EVP, stworzyliśmy hasło parasolowe, które rezonuje z odbiorcami i zawiera esencję marki Farmatodo jako pracodawcy. W ten sposób narodził się claim "Las posibilidades son de los que se atreven a más" (“Możliwości należą do tych, którzy odważą się na więcej”) odzwierciedlający fakt, że firma stanowi przestrzeń, w której można odkryć nowe możliwości, o ile talent jest gotów podjąć wyzwanie. Za cel obraliśmy sobie przyciągnięcie osób, które nie czekają z założonymi rękami, aż coś się wydarzy, ale chcą kreować własną rzeczywistość. Dodatkowo, wzmacniamy naszą koncepcję CTA: "Vamos con todo" (Idźmy na całość). W języku hiszpańskim jest to nawiązanie do końcowej części nazwy Farmatodo, a jednocześnie wezwanie motywujące ludzi do proaktywnego, odważnego nastawienia. ##### Działania wewnętrzne Wprowadzenie konceptu rozpoczęliśmy od wewnętrznych działań skierowanych do pracowników, upewniając się na każdym etapie, że jego przesłanie jest dla nich zrozumiałe. Następnie opracowaliśmy kampanie koncentrujące się na podstawowych wartościach firmy, wykorzystując media, który pozwoliły nam podkreślić ich przykłady w działaniu. ##### Działania zewnętrzne Wdrożyliśmy również konkretne strategie rekrutacji, komunikacji wewnętrznej, udziału ambasadorów i innych działań mających na celu nadanie znaczenia koncepcji i przyczynienie się do realizacji celów Farmatodo. [Kolejny projekt](/pl/clients/j-labs-career/) [j-labs - Zakładka “Kariera”](/pl/clients/j-labs-career/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # FEMSA > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) W jaki sposób dochodzi się do konkluzji, że dana organizacja potrzebuje rebrandingu lub stworzenia submarki?\ Przeczytaj poniższe case study i dowiedz się, jak wsparliśmy firmę Femsa w wypromowaniu jej nowej jednostki biznesowej. Zakres prac - Analiza rynku pracy w Aguascalientes, Meksyk - Badania z pracownikami Centrum Transformacji i Usług - Diagnostyka aktualnego EVP Grupy i jego lokalizacja - Koncept kreatywny i promocja oferty Centrum (CTS) - Opracowanie taktyk promocyjnych (6- miesięczne działania wewnętrznie i zewnętrzne) - Tworzenie treści (komunikacja wewnętrzna i zewnętrzna) - Budowa dedykowanego Landing Page - Kampanie wizerunkowe - Kampanie rekrutacyjne - Komunikacja w mediach społecznościowych - Komunikacja w mediach społecznościowych Nasze zadanie Femsa to silna, znana na całym świecie marka z dobrą reputacją. Niemniej, nawet przy swojej dużej rozpoznawalności, firma stanęła w obliczu wyzwań związanych z przyciąganiem tech-talentów. Projekt zdefiniowania strategii marki pracodawcy, oprócz promowania jej EVP, miał na celu zaprezentowanie różnych jednostek biznesowych, które działają pod parasolem FEMSA. Naszym zadaniem było zakomunikowanie młodym talentom z pokolenia Z, że Femsa to świetne miejsce do pracy. ##### Badania rynku Badania przeprowadzone wewnętrznie i zewnętrznie zaowocowały ważną obserwacją: zespoły digitalowe w Femsa mają niewiele wspólnego z działalnością biznesową firmy. Funkcjonują tak, jakby były oddzielnymi grupami, z własnymi celami i dynamiką. Jednocześnie, ankiety i grupy fokusowe wykazały dużą rozpoznawalność i pozytywny wizerunek marki Femsa. Dlatego zaproponowaliśmy stworzenie submarki z unikalną osobowością, która mogłaby wykorzystać solidne fundamenty i dobrą reputację nazwy Femsa. W ten sposób narodziła się Digital\@Femsa. ##### EVP Wewnętrzne i zewnętrzne badania przeprowadzone wspólnie z pracownikami pozwoliły wyodrębnić w ramach obecnych mocnych stron firmy dwa główne aspekty: stabilność i solidność grupy, wraz z możliwością tworzenia nowych rozwiązań i wpływu na świat poprzez projekty. Aby kreatywnie promować obydwa atrybuty, zdefiniowaliśmy przesłanie parasolowe: “Sigamos haciendo historia. Sigamos creando futuros.” (Twórzmy historię, twórzmy przyszłość). ##### Branding Ponieważ oddział Firmy pozycjonował się w sektorze technologicznym, opracowaliśmy oryginalną identyfikację wizualną dla Digital\@Femsa. Ciemne kolory i futurystyczne wzory graficzne zdefiniowały unikalny styl, podkreślając silne ukorzenienie marki w cyfrowym świecie. Konsekwentne stosowanie różnych elementów graficznych wpłynęło na znaczną widoczność Femsy podczas interakcji z talentami. ##### Promocja kultury organizacyjnej Komunikacja marki opiera się na propozycji wartości i wartościach korporacyjnych, które, promowane wewnątrz i na zewnątrz, definiują jej unikalny styl. Jednocześnie wyjaśniają one, jakich zachowań oczekuje się od pracowników. Procesy onboardingu zostały przeprowadzone pomyślnie dzięki ciągłej promocji filarów kultury Femsy. Promocja kultury organizacyjnej zapewniła przyciągnięcie odpowiednich talentów: posiadających niezbędne kompetencje i zainteresowanych ofertą firmy. ##### Kampanie rekrutacyjne Tech-talenty są jednymi z najbardziej poszukiwanych profili w wielu branżach. Dlatego zamiast ogłoszeń o pracę zdecydowaliśmy się na przyciągające wzrok, wyraziste komunikaty. ##### Zarządzanie mediami społecznościowymi Tech-talenty są jednymi z najbardziej poszukiwanych profili w wielu branżach. Dlatego zamiast ogłoszeń o pracę zdecydowaliśmy się na przyciągające wzrok, wyraziste komunikaty. ##### Działania skierowane do studentów Tech-talenty są jednymi z najbardziej poszukiwanych profili w wielu branżach. Dlatego zamiast ogłoszeń o pracę zdecydowaliśmy się na przyciągające wzrok, wyraziste komunikaty. [Kolejny projekt](/pl/clients/j-labs-career/) [j-labs - Zakładka “Kariera”](/pl/clients/j-labs-career/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Getnord > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Kompleksowa strategia wielokanałowej komunikacji i jej realizacja wspierająca wejście Getnord na kilka nowych rynków UE, w tym do Polski. Zakres prac - Strategia launchu produktu - Design - Kampania wielokanałowa Getnord jest producentem zaawansowanych telefonów typu rugged, które cieszą się dużą popularnością na Litwie, skąd pochodzą. Współpracowaliśmy z Getnord w celu wprowadzenia marki i jej produktów na kilka nowych rynków, w tym do Polski, Niemiec, Francji, Hiszpanii, Włoch i krajów Beneluksu. ##### Nasze działania Opracowaliśmy kompleksową strategię komunikacji, opartą na szczegółowych badaniach wielorynkowych. Obejmowała ona nowy przekaz marki i repozycjonowanie, komunikowanie Big Idea, marketing wielokanałowy oraz strategię mediową. Podstawą działań był globalny minisite dla flagowego smartfona Getnord – Onyx. ##### Komunikacja marketingowa Zaplanowaliśmy i realizowaliśmy komunikację marki we wszystkich kanałach marketingowych: kampanie display, SEM, media społecznościowe, PR, word-of-mouth i inne. Działania prowadzone były na wszystkich rynkach, na których działał Getnord, a komunikacja realizowana była w ośmiu językach. #### Rezultaty naszych działań - Udane wprowadzenie produktu na rynek polski - Międzynarodowa kampania e-commerce - Obecność offline w elektro-marketach połączona z promocją online - Pozycjonowanie produktu w najlepszych wyszukiwarkach cenowych w Europie [Kolejny projekt](/pl/clients/micasa/) [MICASA](/pl/clients/micasa/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - Zakładka “Kariera” > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Zakładka "Kariera" dla polskiej firmy programistycznej założonej przez inżynierów dla inżynierów, z zachowaniem wszystkich najlepszych praktyk i wartości biznesowych, dostarczającej kompletne zespoły programistyczne, pojedynczych specjalistów oraz outsourcing całych projektów z zakresu tworzenia oprogramowania. Zakres prac - Zakładka “Kariera” na stronie internetowej firmy Naszym zadaniem było zaprojektowanie zakładki Kariera skierowanej do doświadczonych specjalistów IT. Celem nowej zakładki było: - ujednolicenie wizerunku j-labs z prowadzonymi działaniami komunikacyjnymi, - optymalizacja pod kątem UX, - poprawa czytelności zawartości zakładki. ##### Nasze podejście Strona internetowa klienta doskonale spełnia swój cel jako strona informacyjna o firmie. Jednak j-labs prowadzi intensywne działania mające na celu pozyskanie kandydatów i zatrudnienie najlepszych specjalistów. Wszystkie tego typu działania są realizowane w ramach claimu „IT Is Me” i kierują użytkowników na zaprojektowany przez nas rekrutacyjny landing page. W klimacie tych działań komunikacyjnych i dynamiki rynku, w 2021 roku nadszedł czas na rebranding zakładki Kariera w serwisie j-labs. Nowa zakładka miała powstać w duchu komunikacji parasolowej „IT Is Me” i dotrzeć do potencjalnych kandydatów oraz obecnych pracowników firmy. Mając na uwadze cele nowej zakładki, kompleksowo podeszliśmy do jej zaprojektowania. Zaczęliśmy od researchu i analizy konkurencji. Zbadaliśmy insighty grupy docelowej i określiliśmy persony, do których będzie skierowana witryna. Na tej podstawie stworzyliśmy nowe treści, odświeżyliśmy UX i grafikę strony internetowej. W wyniku tych prac powstała nowa zakładka Kariera i jej podstrony, dostosowane do stylu komunikacji employer brandingowej j-labs. [Kolejny projekt](/pl/clients/j-labs/) [j-labs - IT Is Me](/pl/clients/j-labs/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # j-labs - IT Is Me > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Aby zapewnić sukces kampanii rekrutacyjnej, przekonaliśmy j-labs do komunikowania się w języku docelowych odbiorców. I nie, nie mówimy tu wyłącznie o języku polskim. Zakres prac - Koncept kreatywny - Video i animacja - Landing page - Kampania rekrutacyjna Naszym zadaniem było przygotowanie nieszablonowej akcji wizerunkowej, która **zwróci uwagę specjalistów IT** na j-labs jako pracodawcę. Celem było zebranie leadów rekrutacyjnych – zgłoszeń kandydatów mających obecnie pracę, freelancerów lub ekspertów poszukujących nowych wyzwań zawodowych. ##### Nasze podejście Akcja była prequelem kampanii rekrutacyjnej, również stworzonej przez nas. Główna kampania miała zostać wdrożona po wygaśnięciu globalnego kryzysu pandemicznego. Przygotowaliśmy kampanię pod hasłem “IT Is Me?”, której głównym celem było pokazanie, że mimo kryzysu j-labs wciąż prężnie działa, a także zbudowanie rozpoznawalności firmy wśród potencjalnych kandydatów. Zgodnie z filozofią firmy, j-labs został stworzony przez inżynierów dla inżynierów i to oni są głównym tematem całej kampanii. #### Rezultaty naszych działań Kampania w mediach społecznościowych Landing page Seria video [Kolejny projekt](/pl/clients/kmd/) [KMD - Good to be in KMD](/pl/clients/kmd/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # JustBrief > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Chcesz wycenić projekt?\ Skontaktuj się z nami. [Skontaktuj się z nami](/pl/contact/) [Nasze projekty](/pl/work/) Niestandardowa kampania employer brandingowa. Konkurs oparty na realnych doświadczeniach pracy w agencji marketingowej. Budowanie wizerunku Performante jako miejsca kreatywnego dla profesjonalistów z branży. Zakres prac - Strategia EB - Komunikacja marketingowa - Eventy - Media #### Nasze podejście Celem akcji było budowanie wizerunku firmy i długotrwałych relacji z młodymi talentami zainteresowanymi branżą marketingową. 100 000 zasięg w grupie docelowej Insight Jak wynika z badań, świat agencji reklamowych i branży kreatywnej w ogóle, postrzegany jest jako hermetycznie zamknięty krąg, do którego „niełatwo się dostać”. Stanowi to poważną barierę w aktywnym poszukiwaniu pracy dla młodych profesjonalistów. Nasza odpowiedź - Konkurs dla studentów i świeżo upieczonych absolwentów zainteresowanych rozpoczęciem kariery w marketingu - Zadanie stworzenia i zaprojektowania kampanii reklamowej dla realnego klienta – myTaxi w 2017 roku i Uber Eats w 2018 roku - Prawdziwy klient, prawdziwy problem, prawdziwe oczekiwania - Pełne zanurzenie w realiach agencji (ograniczony budżet, terminy, oczekiwania klienta, proces tworzenia, obsługa klienta) - Pełne zanurzenie w atmosferze pracy w Performante - możliwość konsultacji z naszymi ekspertami i pracy z nami w biurze agencji Komunikacja marketingowa Wykorzystaliśmy różne kanały, aby dotrzeć nie tylko do młodych talentów, ale także do bardziej doświadczonych specjalistów z branży: media online i offline, kampanie w mediach społecznościowych, mailingi, grupy i fora studenckie, współpraca z uczelniami. Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Landing page Stworzyliśmy landing page, na którym kandydaci mogli znaleźć informacje na temat konkursu oraz szczegóły dotyczące klienta. Mogli również dowiedzieć się więcej z prowadzonego przez nas [bloga tematycznego](https://medium.com/performante/justbrief/home), a także wypełnić formularz zgłoszeniowy, sprawdzając swoją wiedzę i intuicję związaną z marketingiem i reklamą. Execution - Wybór uczestników i stworzenie 10 zespołów projektowych - Warsztaty strategiczne połączone z briefingiem z klientem - Zdalne i stacjonarne konsultacje z ekspertami Performante - Wielki Finał z udziałem wszystkich zespołów projektowych, partnerów i sponsorów JustBrief, przedstawicieli klienta i pracowników Performante #### Rezultaty naszych działań 100 000 zasięg w grupie docelowej \> 300 otrzymanych aplikacji \> 100 partnerów konkursu 10 000 odwiedzin landing page [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - PR > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Utalentowane i odnoszące sukcesy kobiety są siłą KMD. Na tym solidnym fundamencie pomogliśmy zbudować firmie kampanię PR, która promuje te kobiety jako mentorki unikalnego programu stażowego. Zakres prac - PR Naszym zadaniem było zaplanowanie i przeprowadzenie działań PR, pokazujących utalentowane i odnoszące sukcesy kobiety w KMD, oraz promujących TalentLab - flagowy program stażowy w KMD. ##### Nasze podejście „Dobrze być kobietą w KMD”\ \ KMD to duńska firma z sektora IT o bardzo zróżnicowanym charakterze. Oznacza to między innymi, że w zespołach tworzących oprogramowanie jest wiele utalentowanych kobiet. Pokazywanie światu ich niezwykłych osobowości było elementem budowania wizerunku KMD jako pracodawcy otwartego i inkluzywnego. W serii artykułów i wywiadów pokazaliśmy umiejętności zawodowe i wyjątkowe zainteresowania kobiet zatrudnionych w KMD na stanowiskach technicznych. W szerszej perspektywie tych publikacji, chcieliśmy skłonić Czytelników do zastanowienia się nad zmianami zachodzącymi w całej branży, która coraz częściej zachęca kobiety do wejścia do sektora IT i otwiera kolejne pokolenia na podążanie za trendem różnorodności i inkluzywności. #### Rezultaty Seria artykułów i wywiadów ukazujących utalentowane kobiety w KMD [Kolejny projekt](/pl/clients/mango/) [Mango Kolumbia](/pl/clients/mango/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # KMD - Good to be in KMD > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Wewnętrzne i zewnętrzne działania strategiczne w zakresie employer brandingu, mające na celu pokazanie, jak dobrze jest pracować dla jednej z wiodących duńskich firm z branży IT i oprogramowania. Zakres prac - Kampania rekrutacyjna - Landing page - PR - Animacje - Wewnętrzny employer branding Zapewnienie kompleksowego wsparcia dla zewnętrznych i wewnętrznych działań employer brandingowych firmy w oparciu o EVP i istniejące wartości. ##### Nasze podejście Wykorzystaliśmy slogan ukuty przez pracowników KMD Poland – „Good to be in KMD” („Dobrze być w KMD”), aby stworzyć parasolowy koncept wszystkich działań. W oparciu o rzeczywiste, wyraźne spostrzeżenia pracowników i ten wewnętrzny claim, pokazaliśmy różne „dobre” aspekty pracy dla tej innowacyjnej firmy IT. Zagraliśmy słowem „Good” („Dobry”) w pytaniach i komunikatach, przyciągając uwagę odbiorców. Cała koncepcja jest bardzo zwinna i elastyczna, więc mogliśmy dostosować niektóre elementy kampanii do sytuacji pandemicznej. #### Rezultaty Kampania w Google i mediach społecznościowych Landing page PR Reklamy w komunikacji miejskiej Kreatywne welcome packi [Kolejny projekt](/pl/clients/kmd-pr/) [KMD - PR](/pl/clients/kmd-pr/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # L'Oréal > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Współpracując z globalnym liderem w branży kosmetycznej, mieliśmy okazję pokazać prawdziwe piękno kultury organizacyjnej firmy w formie wideo-testimoniali, które miały inspirować potencjalnych kandydatów do dołączenia do zespołu. Zakres prac - Opracowanie koncepcji - Montaż wideo - Ścieżka dźwiękowa i produkcja końcowa Zadanie L'Oréal powierzył nam zadanie edycji serii testimoniali pracowników, które miały podkreślać różnorodne środowisko pracy oraz cechy, które sprawiają, że praca w firmie jest wyjątkowa. Naszą misją było uporządkowanie wypowiedzi w taki sposób, aby każde wideo przedstawiało konkretną wartość, kładąc nacisk na kulturę organizacyjną i atmosferę pracy w L'Oréal. ##### Nasze podejście Zaczęliśmy od analizy całego dostępnego materiału wideo, który otrzymaliśmy od klienta. Wnikliwie przyjrzeliśmy się testimonialom, zrozumieliśmy kluczowe aspekty pracy w L'Oréal i wyodrębniliśmy tematy, które miały przemówić do potencjalnych kandydatów. Następnie opracowaliśmy scenariusze, opierając się na najbardziej przekonujących wypowiedziach, dbając o spójność i płynność narracji w każdym wideo.\ \ Po analizie przystąpiliśmy do montażu filmów, koncentrując się na historiach, które najlepiej oddawały kulturę pracy w L'Oréal. Do każdego filmu dodaliśmy wprowadzenia i zakończenia, a także ścieżkę dźwiękową, która idealnie współgrała z tonem wypowiedzi pracowników. Po zakończeniu montażu filmy zostały opublikowane na wewnętrznych i zewnętrznych kanałach komunikacji L'Oréal. Wideo-testimoniale pomogły ukazać dynamiczną i inkluzywną kulturę pracy firmy, inspirując kolejnych kandydatów do nawiązania relacji z marką. ##### Efekty Dzięki tym testymonialom wideo L'Oréal z sukcesem przyciągnął uwagę potencjalnych pracowników, wzmacniając swoją markę jako pracodawcy. Projekt ten pokazał nasze umiejętności w podkreślaniu wartości korporacyjnych poprzez kreatywną edycję, a L'Oréal nadal inspiruje talenty dzięki autentycznym historiom swoich pracowników. [Kolejny projekt](/pl/clients/t-mobile-16bit-loveittobits/) [Deutsche Telekom - Nowy level platformy “Love IT to bits”](/pl/clients/t-mobile-16bit-loveittobits/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Mango Kolumbia > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Stylowa marka, której cel jest skrojony na miarę: przyciągnąć i zatrzymać talenty, które pomogą jej sięgnąć po więcej.\ \ W tym przypadku, niezmiernie ważna była strategia. Podobnie jak doświadczenie użytkowników, których mieliśmy skierować na stronę internetową kampanii. Zakres prac - Strategia - UI/UX/Web design - Kampania wizerunkowa i rekrutacyjna - Zewnętrzne i wewnętrzne działania Employer Branding Naszym zadaniem było stworzenie strategii employer brandingowej oraz wewnętrznych i zewnętrznych kampanii, które sprawią, że marka będzie bardziej widoczna jako dobry pracodawca. Mając na uwadze fakt, że mamy do czynienia z firmą odzieżową, musieliśmy znaleźć odpowiedni „styl” opowiadania o jej ofercie employer brandingowej. Zaczęliśmy od stworzenia Big Idea: rozszerzyliśmy, **EVP** i **wartości** firmy. W kolejnym kroku stworzyliśmy **hasło parasolowe**, dopasowane do potrzeb całej komunikacji: **,„Pracuj w swoim stylu. Pracuj w stylu Mango”**. Jest coś niezwykłego w przekształcaniu oferty marketingowej w ekscytującą podróż po sieci internetowej. Jednocześnie przełożenie potrzeb klienta na innowacyjne, a zarazem przyjazne dla użytkownika platformy digitalowe stanowi nie lada wyzwanie. Z tego powodu, dużo uwagi poświęciliśmy aspektowi wizualnemu kampanii i strony internetowej. Każdy element, od ikon wartości po wygląd serwisu www, doskonale odzwierciedla swobodną elegancję i schludny design Punto Estilo. #### Rezultaty naszych działań - Strategia Employer Branding - Big Idea - Strategia komunikacji - Kampania rekrutacyjna - Projekt gadżetów - UI/UX/Web design - Procedury wewnętrzne - Stworzenie zakładki Kariera [Kolejny projekt](/pl/clients/carvajal/) [Strategia Employer brandingowa dla Organización Carvajal](/pl/clients/carvajal/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MICASA > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Aplikacja mobilna zaprojektowana i zainicjowana przez nas, wprowadzona w życie we współpracy z Instytutem Spraw Publicznych. Zakres prac - Aplikacja mobilna - Aplikacja desktopowa W większości polskich domów podział obowiązków między partnerami nie jest równy. Kobiety poświęcają na nie średnio dwa razy więcej czasu niż mężczyźni (źródło: CBOS). ##### Nasze działania By stawić czoła tej sytuacji, stworzyliśmy Micasę - aplikację mobilną opartą na grywalizacji. Aplikacja umożliwia domownikom zbieranie punktów za wykonywanie prac domowych. Cel: dzielenie się obowiązkami pół na pół. ##### Komunikacja marketingowa Stworzyliśmy landing page i przeprowadziliśmy szereg działań PR-owych. Promowaliśmy aplikację poprzez przyciąganie uwagi i wsparcia dziennikarzy i osób publicznych. Premiera aplikacji odbyła się podczas uroczystej gali w ambasadzie Szwecji. #### Rezultaty naszych działań 4,7/5 średnia ocena w Google Play Nr 1 w Google Play (kategoria: lifestyle) +10 000 unikalnych użytkowników [Kolejny projekt](/pl/clients/vestigit/) [Vestigit](/pl/clients/vestigit/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # MILEX > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Odświeżona marka i zwiększona obecność na rynku. Taki prezent na 40. urodziny zażyczyła sobie firma Milex - lider profesjonalnych systemów nawadniania. Wspólnie stworzyliśmy skuteczną strategię wzrostu. Zakres prac - Badania rynku - Strategia komunikacji - Kompleksowa księga marki - Kreatywny claim i key visual - Materiały do kampanii - Projekt katalogu - Zarządzanie mediami społecznościowymi - Kampanie efektywnościowe Cel Milex zwrócił się do nas z prośbą o opracowanie strategii komunikacji, która nie tylko zwiększyłaby skuteczność ich działań, ale także odświeżyła wizerunek firmy. Zadaniem było stworzenie nowego claimu, który idealnie wpisywałby się w tożsamość marki i jednocześnie pozwalał na zachowanie jej dziedzictwa, przyciągając uwagę kluczowych odbiorców. ##### Nasze działania Zaczęliśmy od dogłębnych badań – wywiadów z klientami firmy, analizy konkurencji i benchmarkingu. Wspólne warsztaty z zespołem Milex umożliwiły nam lepsze zrozumienie wizji i potrzeb. Na tej podstawie opracowaliśmy strategię komunikacji, której zadaniem było unowocześnienie marki przy jednoczesnym zachowaniu spójności na wszystkich kanałach. Stworzyliśmy nowy key visual oparty o nową paletę kolorów, typografię oraz wykorzystanie logotypu. Ten fundament posłużył jako baza do zaprojektowania szeregu materiałów, takich jak stopki e-mail, papier firmowy, teczki czy banery. Opracowaliśmy także nowy claim: „Specjaliści od mokrej roboty”, który w polskim kontekście oznacza trudną, wymagającą pracę, której nie każdy się podejmie. Ten odważny slogan stał się centralnym elementem komunikacji marki, z przymrużeniem oka wyróżniając Milex i podkreślając ich specjalistyczne kompetencje, a także nawiązując do branży systemów nawadniania, w których nasz klient jest liderem. Stworzyliśmy również kompleksową księgę marki (brand book), która zawierała wytyczne dotyczące wizualnej i werbalnej identyfikacji, by każdy — zarówno do wewnątrz firmy, jak i z zewnątrz — mógł reprezentować Milex w sposób spójny z nowym wizerunkiem. ##### Pierwsze kroki Nową identyfikację marki wprowadziliśmy przy okazji obchodów 40-lecia Milex. Zaprojektowaliśmy m.in. specjalne słoiki z roślinami, etykiety i ściankę promocyjną, które w pełni eksponowały nową identyfikację. Przygotowaliśmy także materiały na przyszłość, a jednym z kluczowych projektów stał się ponad 200-stronicowy katalog, który zgodnie z nowymi wytycznymi umocni pozycję Milex na rynku. ##### Marketing i media społecznościowe Aby wspierać rozwój Milex, uruchomiliśmy kampanie efektywnościowe, które miały zwiększyć ruch na stronie i poprawić widoczność firmy wśród kluczowych odbiorców. Przejęliśmy również zarządzanie profilami Milex na Facebooku i LinkedIn, tworząc regularnie materiały wideo i posty statyczne. Filmy nagrywamy bezpośrednio w siedzibie Milex, bazując na scenariuszach opracowanych przez nasz zespół. ##### Video ##### Efekty Dzięki kompleksowej strategii odświeżyliśmy wizerunek Milex, pozwalając firmie nie tylko uczcić 40 lat działalności, ale także z optymizmem patrzeć w przyszłość. Stała opieka nad mediami społecznościowymi oraz tworzenie nowych materiałów zapewniają, że Milex pozostaje na czele branży, regularnie angażując swoich odbiorców świeżym i profesjonalnym wizerunkiem i kroplą dobrego humoru. #### Rezultaty (Styczeń-Wrzesień 2024) 41 postów opublikowanych 617 271 wygenerowanego zasięgu (15 055 średniego zasięgu/post) 3 859 zaangażowanych osób 3 320 reakcji 98 komentarzy [Kolejny projekt](/pl/clients/sofka/) [Sofka - Better Happens Every Day](/pl/clients/sofka/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # GRUPO MODELO - CONTIGO EN EL CENTRO > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Grupo Modelo to meksykański browar eksportujący swoje produkty do wielu krajów na całym świecie. To również jeden z największych pracodawców w Latynoameryce, który nieustannie rozwija się, budując nowe centra obsługi w różnych miastach Ameryki Południowej. Zatrudnianie najlepszych talentów zlokalizowanych w rozwijających się metropoliach Meksyku, to jeden z najważniejszych celów strategicznych marki. Zakres prac - Analiza rynku pracy w Aguascalientes, Meksyk - Badania z pracownikami Centrum Transformacji i Usług - Diagnostyka aktualnego EVP Grupy i jego lokalizacja - Koncept kreatywny i promocja oferty Centrum (CTS) - Opracowanie taktyk promocyjnych (6- miesięczne działania wewnętrznie i zewnętrzne) - Tworzenie treści (komunikacja wewnętrzna i zewnętrzna) - Budowa dedykowanego Landing Page - Kampanie wizerunkowe - Kampanie rekrutacyjne - Komunikacja w mediach społecznościowych - Współpraca z uniwersytetami w Aguascalientes, Meksyk Nasze zadanie: Grupo Modelo to jeden z najbardziej rozpoznawalnych pracodawców w Meksyku i w Ameryce Południowej. Marka rozwija aktualnie Centrum Transformacji i Usług, które całościowo wspiera operacje tej wielkiej, rozproszonej geograficznie Grupy. W związku z planowanym wzrostem zatrudnienia w Centrum, firma poszukuje promocji swojej nowej lokalizacji w celu wsparcia przeprowadzanych procesów rekrutacyjnych. Naszym zadaniem było opracowanie strategii promocji nowego Centrum, w oparciu o zlokalizowaną ofertę skierowaną do talentu, spójnie z tym, co całe Grupo Modelo komunikuje w swoich globalnych punktach styku. ##### Nasze rozwiązanie: Radar Marki Pracodawcy Na podstawie przeprowadzonych badań i analiz, dokonaliśmy diagnostyki marki Grupo Modelo jako pracodawcy wyłaniając jej mocen strony i możliwe obszary do poprawy. Opracowany Radar pozwolił na wybranie najodpowiedniejszych atrybutów do promocji Centrum. Były to elementy, które stanowiły przewagi marki i jednocześnie pokrywały oczekiwania i motywacje lokalnego talentu. ##### Wyłonienie unikalnego i atrakcyjnego EVP W celu znalezienie najodpowiedniejszych atrybutów mających służyć promocji Centrum, przeprowadziliśmy badania z pracownikami w Aguascalientes. Zdefiniowaliśmy ich potrzeby i motywacje, oraz wyłoniliśmy kluczowe, mocne strony marki. ##### Opracowanie atrakcyjnego konceptu kreatywnego Zdefiniowane EVP techniczne, zakomunikowaliśmy za pomocą prostego, konkretnego i łatwo zapamiętywalnego motywu przewodniego: TY W NASZYM CENTRUM. To podwójne znaczenie naszego claim’u pozycjonuje samo Centrum, ale przede wszystkim wskazuje na podejście marki do swoich pracowników poprzez stawianie ich na pierwszym miejscu. ##### Promocja konceptu Wyłoniony koncept jest konsekwentnie promowany wewnątrz firmy. Opracowaliśmy kampanię mającą na celu promocję oferty wartości wśród aktualnych pracowników centrum. W skład kampanii wchodziły wydarzenia firmowe mające na celu integrację różnych działów centrum, promocja bogatego wachlarza benefitów, promocja programu ambasadorskiego oraz promocja poleceń pracowniczych. Kampania została podzielona na kilka etapów i w różnych momentach koncentrowała się na różnych grupach docelowych (studenci, pracownicy administracyjni, samotne matki, osoby niepełnosprawne itp.) W kolejnym etapie działań promocyjnych, komunikacja poszerzyła się o kanały zewnętrzne: strony firmowe Grupy oraz media społecznościowe. ##### Dedykowany landing page Osią całej aktywacji był dedykowany landing page, który przekazywał najważniejsze informacje dotyczące pracy w centrum: oferta, benefity, warunki zatrudnienia, możliwości rozwoju, proces rekrutacyjny, liderzy, aktywności CSR i tym podobne. Witryna pozwalała też na intuicyjne i łatwe aplikowane na dostępne stanowiska oraz na kontakt z centrum. ##### Program ambasadorki W celu zwiększenia zasięgu kampanii, aktywowany został program ambasadorki, w którym to sami pracownicy potwierdzali ofertę Centrum. Kanałem, który został wykorzystany to zrealizowania programu był LinkedIn. Performante wsparło pracowników w opracowywaniu treści i projektowaniu, planowaniu oraz analizowaniu publikacji. [Kolejny projekt](/pl/clients/sofka/) [Sofka - Better Happens Every Day](/pl/clients/sofka/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Nationale-Nederlanden - “Więcej” > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Przygotowanie i koordynacja kampanii rekrutacyjno-wizerunkowej dla Nationale-Nederlanden. 2 miesiące kampanii, 3 platformy, ponad 6 milionów wyświetleń, ponad 800 przejść do formularza kontaktowego. Zakres prac - Koncept kreatywny oraz Key Visual - Media plan - Sesja zdjęciowa 6 ambasadorów marki (prawdziwych pracowników) - Assety do kampanii mediowej - Projekt elementów Landing Page - 2-miesięczna kampania Pokazanie, jakie możliwości i benefity daje praca w roli Doradcy do spraw ubezpieczeń w Nationale-Nederlanden. Dotarcie do bardzo szerokiej grupy odbiorców dzięki wskazaniu, że wcześniejsze doświadczenie na podobnym stanowisku nie jest konieczne. Pozyskanie nowych współpracowników. ##### Szczegóły kampanii W kampanii rekrutacyjnej dla Nationale-Nederlanden postanowiliśmy pokazać wizerunki sześciu pracowników firmy wraz z cytatami, które mówią o tym, co zyskali dzięki pracy doradcy.\ \ Ze względu na jej charakter daje ona więcej elastyczności, więcej sposobności na poznanie nowych ludzi oraz więcej na koncie, dzięki brakowi górnej granicy prowizji. I to właśnie stanowi sedno naszej komunikacji.\ \ Kampanię oparliśmy o sesję zdjęciową, która odbyła się w Warszawskim biurze Nationale-Nederlanden. ##### Key visual ##### Taktyka Taktyka naszego działania została opracowana tak, aby dotrzeć do jak największej ilości przedstawicieli grup docelowych.\ \ Copy naszych publikacji, w myśl hasła “Dla tych, którzy chcą więcej”, zawierało bardzo dokładne opisy benefitów wynikających ze współpracy z Nationale-Nederlanden, aby już w pierwszym kontakcie z reklamą, potencjalny kandydat wiedział czym wyróżnia się oferta klienta. Całość kampanii została przeprowadzona w kanałach on-line, takich jak Facebook, Instagram oraz Youtube. ##### Landing Page Jednym z priorytetów kampanii było dogłębne zapoznanie kandydatów z marką Nationale-Nederlanden i identyfikacja korzyści płynących ze współpracy.\ \ Dlatego landing page został pomyślany w taki sposób, by przeprowadzić kandydata przez wszelkie możliwości (wymierne i niewymierne), jakie daje praca w roli Doradcy do spraw ubezpieczeń w Nationale-Nederlanden, a także by zachęcić go do aplikacji na to stanowisko.\ \ Dzięki zastosowanej analityce, byliśmy w stanie dokładnie sprawdzić, które grupy odbiorców najlepiej reagowały na komunikaty i na bieżąco optymalizować kampanię. ##### Ambasadorzy ##### Podsumowanie Dzięki przekazowi, który skupiał się na konkretnych benefitach, jakie daje praca w roli Doradcy w Nationale-Nederlanden, udało się nam dotrzeć do bardzo dużej liczby odbiorców, co zaowocowało pozyskaniem nowych kandydatów. #### Wyniki kampanii 6 000 000+ wyświetleń 54 000 odsłon landing page 894 przejścia do systemu rekrutacyjnego [Kolejny projekt](/pl/clients/fabres/) [FABRES - We speak your language](/pl/clients/fabres/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # O Boticário > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) O Boticário jest największą brazylijską firmą kosmetyczną zajmującą się sprzedażą bezpośrednią dzięki sieci konsultantów sprzedaży. Tym razem ich celem było przyciągnięcie większej ilości kobiet do swojego modelu biznesowego.\ \ Wspieraliśmy ich w dotarciu do odbiorczyń poprzez komunikację w mediach społecznościowych i reklamy w wielu kanałach online. Zakres prac - Media plan skoncentrowany na zasięgu i zaangażowaniu - Wielokanałowe kampanie wizerunkowe, prowadzone za pośrednictwem: mediów społecznościowych, word‑of‑mouth, programmatic, afiliacji, GDN, reklam kontekstowych typu “in-image” - Audyt landing page’a - Analiza ROI O Boticário to firma z sektora beauty spcjalizująca się w pielęgnacji twarzy, włosów i ciała. Większość ich dochodów pochodzi z sieci konsultantów, zwłaszcza kobiet, które wykorzystują katalogi i swoje kanały mediów społecznościowych jako narzędzia sprzedaży. Firma oferuje doskonały pakiet prowizji, nagród i szkoleń, które pozwalają im rozwijać się zawodowo i osiągać niezależność finansową, jednocześnie pozwalając decydować kiedy i gdzie prowadzić swój biznes.\ \ Marka chciała pokazać te korzyści swoim docelowym odbiorcom, aby wzbudzić zainteresowanie i rozwinąć sieć konsultantów, a tym samym sprzedaż. ##### Nasze podejście Po dokładnej analizie zachowań i potrzeb grupy docelowej opracowaliśmy i zrealizowaliśmy 6-miesięczną kampanię w 4 liniach biznesowych. Skupiliśmy się na kierowaniu ruchu na landing page umożliwiający dołączenie do sieci konsultantów.\ \ Zajęliśmy się konceptem i designem materiałów do kampanii. Następnie zostały one strategicznie rozpowszechnione w różnych kanałach digitalowych tak, by maksymalizować generowany zasięg wśród grupy docelowej.\ \ W ramach projektu przeprowadziliśmy audyty, zaimplementowaliśmy piksele śledzące, zidentyfikowaliśmy insighty i zmierzyliśmy wyniki działań. W ten sposób udało nam się zagwarantować optymalizację budżetu i wygenerować możliwie duży zasięg. #### Wyniki kampanii \+ 4 000 000 miesięczny zasięg w mediach społecznościowych \+ 3 800 000 miesięczny zasięg przez Google and Search \+ 100 000 zasięg przez formaty "in-image" z CTR 10x wyższym niż przeciętny CTR w kampaniach display \+ 100 000 kliknięć miesięcznie \+ 60 000 wizyt na landing page miesięcznie 2,5 wyższy CTR niż średnia w kampaniach display [Kolejny projekt](/pl/clients/eficacia/) [Eficacia Group](/pl/clients/eficacia/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Polska Organizacja Turystyczna > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Agencja rządowa, której celem jest promocja Polski jako kraju nowoczesnego i ciekawego, oferującego turystom wysoki standard usług i atrakcyjne ceny. Zajmuje się promocją i rozwojem turystyki polskiej w kraju i za granicą. Zakres prac - Strategia - Kampania wizerunkowa - Web development Coraz mniej Polaków spędza wakacje w kraju. Jak ich zachęcić do odwiedzania i odkrywania najciekawszych miejsc w Polsce? Naszym zadaniem była promocja laureatów Certyfikatu POT 2014 „Najlepszy Produkt Turystyczny”. 71 091 unikalnych użytkowników ##### Nasze działania Stworzyliśmy serię artykułów napisanych w formie zagadek. Zostały one opublikowane w popularnym polskim serwisie podróżniczym (podroze.onet.pl) i promowały najciekawsze miejsca w Polsce w nietuzinkowy sposób - poprzez rzucanie wyzwań użytkownikom.\ \ Etap drugi stanowiła gra internetowa sprawdzająca wiedzę użytkowników na temat atrakcji turystycznych w Polsce. Mieli oni za zadanie ukończyć ją pod presją czasu. Gra była dostępna na dedykowanym minisite’cie, a nagrodami były bilety wstępu do tych atrakcji. ##### Komunikacja marketingowa Byliśmy również odpowiedzialni za stworzenie strategii komunikacji i rozwiązań kreatywnych dla kampanii na Kickstarterze, a także za zaplanowanie, stworzenie i realizację wielu linii kreatywnych kampanii zorientowanych na pozyskiwanie użytkowników. #### Wyniki Zakończona sukcesem kampania na Kickstarterze 71 091 unikalnych użytkowników 14,1% wskaźnik konwersji 20% niższy CPC od średniej rynkowej 85% niższy koszt konwersji od średniej rynkowej [Kolejny projekt](/pl/clients/getnord/) [Getnord](/pl/clients/getnord/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Plan zakupu mediów i zdefiniowanie KPI - Realizacja i optymalizacja kampanii performance Naszym zadaniem było zachęcenie użytkowników do pobrania aplikacji na telefon (iOS i Android) oraz do zamawiania ulubionych produktów za pośrednictwem aplikacji. #### Rezultaty naszych działań - Kampanie aktywne w 6 krajach Ameryki Łacińskiej - Analiza ruchu pod kątem optymalizacji ROI (od pierwszej instalacji do pierwszego zamówienia) - Obsługiwane systemy operacyjne iOS i Android +8 milionów kliknięć w pierwszym miesiącu z reklam na urządzeniach mobilnych +600 złożonych zamówień w ciągu 30 dni 26 targetowanych miast 55 000 ściągnięć aplikacji w ciągu pierwszych dwóch miesięcy +30 aktywnych źródeł ruchu [Kolejny projekt](/pl/clients/atlantic/) [Zegarki Atlantic](/pl/clients/atlantic/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Reckitt Benckiser > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Przekształcenie grupy osób z różnych kultur pracujących w wielu lokalizacjach w jeden zespół dążący do wspólnego celu. Takie wyzwanie postawiła przed nami firma Reckitt Benckiser w regionie andyjskim.\ \ Osiągnęliśmy to dzięki świetnemu pomysłowi realizowanemu za pośrednictwem różnych kanałów i formatów. Zakres prac - Komunikacja międzynarodowa - Media społecznościowe - Tworzenie contentu Zostaliśmy poproszeni o przygotowanie komunikacji związanej z połączeniem krajów Ameryki Łacińskiej w jeden klaster andyjski. Głównym celem serii działań było ustrukturyzowanie komunikacji tak, aby każdy pracownik był odpowiednio poinformowany oraz identyfikował się z celami biznesowymi firmy i jej planami na przyszłość. ##### Nasze podejście Stworzyliśmy prostą, ale podnoszącą na duchu i inspirującą koncepcję, która pokazuje ludzi Reckitt zjednoczonych w jednym celu. Reckitt stawia na wyzwania i poświęcenie. Ich główną misją jest ochrona, leczenie i opieka. Osoby, które pracują dla Reckitt pochodzą z różnych środowisk, mają różne doświadczenia, ale wszyscy wierzą w tę misję. Każdy szuka swoich odpowiedzi na pytanie „dlaczego” i chce sięgać coraz wyżej. Ten wspólny cel, jakim jest dążenie do bycia coraz lepszym, czyni ich razem jeszcze silniejszymi. #### Rezultaty naszych działań Big Idea: claim i key visual Komunikacja wewnętrzna: plan i realizacja Tworzenie contentu (w tym elementów video) Media społecznościowe: plan i realizacja Firmowy event integracyjny online [Kolejny projekt](/pl/clients/oboticario/) [O Boticário](/pl/clients/oboticario/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Scotiabank - Lead the Way > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Koncepcja “Lidera el camino” \[„Wskaż drogę”] , oparta na EVP firmy, podkreśla możliwości rozwoju w organizacji, odzwierciedlając również sposób myślenia i działania pracowników Scotiabank. Jednocześnie stanowi wspólny mianownik, który porządkuje i łączy wszystkie inicjatywy, skierowane zarówno do pracowników, jak i potencjalnych kandydatów. Zakres prac - Adaptacja strategii na rynek meksykański - Badania ilościowe dotyczące pracowników - Przeprojektowanie zakładki „Kariera” - Design elementów candidate experience - Promocja programu dla studentów - Stworzenie wideo korporacyjnego - Promocja programu Scotia Academy - Komunikacja w social media Nasze zadanie: W pierwszej kolejności musieliśmy znaleźć aspekty, które wyróżniają Scotiabank, a następnie ujednolicić je z komunikacją korporacyjną i w ten sposób promować firmę wśród przyszłych kandydatów. Naszym drugim celem było pozycjonowanie marki jako pracodawcy, z podkreśleniem możliwości rozwoju zawodowego i osobistego. ##### Adaptacja strategii Po przeanalizowaniu komunikacji korporacyjnej marki i atrybutów oferty, które były promowane w różnych punktach styku z kandydatem i pracownikiem, zestawiliśmy je z główną motywacją docelowych odbiorców Scotiabank w Meksyku. W oparciu o te spostrzeżenia zdefiniowaliśmy główne atrybuty, które miały być promowane i przekazaliśmy je za pomocą hasła “Lidera el camino”. Nasza koncepcja wyjaśnia możliwości rozwoju w strukturach Scotiabank, zachęcając pracowników do samodzielnego decydowania o tym, jak dynamiczny, zróżnicowany i szeroki będzie ich rozwój. ##### Komunikacja w social mediach Przygotowaliśmy treści (wytyczne komunikacyjne i szablony graficzne) do promowania koncepcji w różnych mediach społecznościowych. Głównymi założeniami były: promowanie marki jako pracodawcy, wyjaśnienie jej EVP i przyciąganie odpowiednich talentów do firmy. ##### Candidate experience Przeprojektowaliśmy różne punkty kontaktu z kandydatem, aby zapewnić pozytywne i intuicyjne doświadczenie. Nasze kanały cyfrowe, za pomocą odpowiednio sformułowanych komunikatów, opowiadają angażującą historię. Dzięki temu każdy etap interakcji z kandydatem jest nie tylko zapamiętywalny, ale przede wszystkim spójny z główną koncepcją. ##### Employee experience Od cyfrowego onboardingu po różne etapy rozwoju pracowników, tworzymy ścieżkę, która dostarcza wiedzy i umiejętności potrzebnych do odniesienia sukcesu w naszej firmie. Różne inicjatywy oferowane przez Scotiabank są promowane za pomocą treści wideo, dokładnie wyjaśniających ofertę marki. [Kolejny projekt](/pl/clients/codibly/) [Codibly | Energetyczny Software House](/pl/clients/codibly/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Skriware > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Kampania uświadamiająca i crowdfundingowa dla Skriware, innowacyjnej drukarki 3D oraz Skrimarket – platformy internetowej umożliwiającej łatwe drukowanie modeli 3D. Zakres prac - Kampania crowdfundingowa Druk 3D stał się częścią naszego codziennego życia i cieszy się ogromnym zainteresowaniem użytkowników. Niestety, dla wielu osób korzystających z drukarek 3D znalezienie odpowiednich modeli lub ich zaprojektowanie nadal stanowi duże wyzwanie. +250 000 PLN zebrana kwota ##### Nasze działania Przeprowadzona przez nas kampania na Kickstarterze pozwoliła na sfinansowanie masowej produkcji tego innowacyjnego urządzenia. Dedykowana platforma internetowa umożliwia drukowanie 3D bezpośrednio z przeglądarki internetowej za pomocą jednego kliknięcia. ##### Komunikacja marketingowa Byliśmy odpowiedzialni za stworzenie strategii komunikacji i rozwiązań kreatywnych dla kampanii na Kickstarterze, a także za planowanie i przeprowadzenie kampanii zorientowanych na pozyskiwanie użytkowników, z różnymi grupami docelowymi i liniami kreatywnymi. #### Rezultaty naszych działań Zakończona sukcesem kampania na Kickstarterze +250 000 PLN zebrana kwota 3 500 nowych fanów na Facebooku 50 000 unikalnych odwiedzin strony kampanii na Kickstarterze [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Sofka - Better Happens Every Day > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Sofka, to software house z Medellin, który świadczy usługi technologiczne w ponad dwunastu krajach Ameryki Południowej, Środkowej i Północnej. W związku planowaną ekspansją marka poszukiwała zunifikowania swoich działań komunikacyjnych i marketingowych bazującego na unikalnym wyróżniku, który spozycjonowałby markę i zapewnił widoczność na tle licznych konkurentów. Zakres prac - Badania rynku - Badania satysfakcji klientów i pracowników - Diagnostyka marki - Rebranding - Definicja USP i EVP - Brand positioning - Koncept kreatywny - Plan taktyczny - Projekt i wdrożenie strony internetowej oraz landing pages - Komunikacja wewnętrzna - Komunikacja w mediach społecznościowych - Treści video - Wsparcie w eventach branżowych Nasze zadanie Marka Sofka przeszła znaczącą ewolucję od momentu swojego powstania aż po dzień dzisiejszy. Dynamiczny rozwój firmy, ekspansja na nowe rynki oraz stale rozszerzające się portfolio usług spowodowały, że marka zaczęła przyjmować różne narracje, co utrudniało budowanie spójnej tożsamości. Naszym celem było zidentyfikowanie kluczowych przewag konkurencyjnych i unikalnych cech oferty, które pozwoliłyby Sofce wyróżnić się na tle konkurencji. Równocześnie, na poziomie graficznym, aspirowaliśmy do odświeżenia marki, w celu nadania jej nowoczesnego charakteru, przy zachowaniu fundamentalnej esencji firmy. ##### Rozwiązanie: badania, diagnostyka i kreacja Po przeprowadzeniu badań rynku i wywiadów z klientami oraz pracownikami, zdefiniowaliśmy aktualną i pożądaną pozycję marki. Wyodrębniliśmy mocne i słabe strony firmy i na tej podstawie zdefiniowaliśmy kluczowe atrybuty do promocji, a także poprawy. Rezultat diagnostyki był podstawą do opracowania nowego brandu Sofki, w którym postawiliśmy na nowoczesność i prostotę, dając jednocześnie klientowi możliwość to bawienia się brandem, tak aby nie stał on się nudny. Opracowane USP oraz EVP stały się podstawą konceptu kreatywnego BETTER HAPPENS EVERY DAY, który ma zadanie promować markę opowiadając nie o tym, czym zajmuje się firma, lecz w jaki unikalny sposób świadczy swoje usługi. Koncept wszedł w użycie w dwóch językach i tym samym zapewnił naszemu klientowi możliwość ekspansji na kluczowych rynkach. ##### Strategia komunikacji Wypracowane filary strategiczny były podstawą do opracowania i zlokalizowania strategii komunikacji. Skupiliśmy się na kluczowych kanałach wewnętrznych i zewnętrznych, gdyż naszą grupą docelową byli zarówno klienci, jak i pracownicy firmy. Opracowaliśmy linie komunikacyjne i dobraliśmy główne kanały komunikacji, tak aby spójnie i konsekwentnie opowiadać historię Sofki. ##### Strona internetowa i CMS Przebudowaliśmy stronę internetową klienta bazująć na nowych elementach marki i skupiając się na jej roli wizerunkowo- sprzedażowej. Stworzyliśmy dedykowany CMS, który pozwala klientowi elastycznie tworzyć treści, zachowując spójność i poprawność komunikacji. ##### Media społecznościowe Przygotowaliśmy plany komunikacyjne definiujące tematyki charakter poszczególnych mediów społecznościowych. Opracowaliśmy plan działań organicznych oraz płatnych na czterech kluczowych rynkach. ##### Treści wideo i animacje Przygotowaliśmy dynamiczne elementy i animacje pozwalające klientowi przekazywać ofertę wartości w sposób atrakcyjny i wyróżniający się. Przygotowaliśmy motywy graficzne do samodzielnej animacji oraz instrukcje tworzenia treści wideo. ##### Wsparcie w eventach branżowych Opracowaliśmy plany promocji kluczowych eventów własnych oraz branżowych, zapewniając marce należytą widoczność i promując wydarzenia przed, podczas i po każdym uczestnictwie. [Kolejny projekt](/pl/clients/3market/) [3Market: Skuteczność i skalowanie wzrostu dzięki zoptymalizowanym kampaniom reklamowym](/pl/clients/3market/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Strategia - Kampania performance #### Nasze podejście Naszym zadaniem było zachęcenie użytkowników do zarejestrowania się na platformie i rozpoczęcia korzystania z usługi. #### Rezultaty naszych działań - Kampanie display i na Facebooku (mobile i desktop) - Kampanie aktywne w Tunezji, Maroku, Arabii Saudyjskiej, Zjednoczonych Emiratach Arabskich, Kuwejcie i Algierii - Ponad rok bezpośredniej współpracy - Tysiące nowych subskrybentów pozyskanych w modelu CPA [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Strategia komunikacji - Media plan - Landing page: projekt i wdrożenie - Kampanie wizerunkowe - Kampanie performance w modelu CPI + CPE (cel: nowi użytkownicy tworzący konto w aplikacji) - Treści do social mediów - Kampania outdoor’owa w metrze i na przystankach tramwajowych w Warszawie - Aktywności PRowe Stepler to szwedzka, darmowa aplikacja fitnessowa, która nie tylko liczy kroki, ale też ma wartość dodaną - motywuje do ruchu poprzez możliwość wymiany kroków na nagrody. Byliśmy odpowiedzialni za wprowadzenie produktu na rynek polski w najtrudniejszym z możliwych momentów - na przełomie jesieni i zimy, kiedy zapał „fitnessowy”, zwłaszcza do outdoorowych aktywności, maleje. Naszym pomysłem było skierowanie uwagi odbiorców na korzyści płynące z regularnej aktywności fizycznej, zarówno te niematerialne - zdrowie, odporność, lepsza kondycja, jak i te wymierne - atrakcyjne nagrody. ##### Nasze podejście Kampanię przeprowadziliśmy w kilku etapach. Był to jeden z tych projektów, w których połączyliśmy siły działów kreacji oraz performance'u, a wszystko po to, by wygenerować pożądaną ilość pobrań aplikacji.\ \ Pierwszy etap to kick-off komunikacji z hasłem „Zamień jesień w chcesień”, stworzonej w kontekście trudnej pory startu produktu i przeprowadzonej wielokanałowo - jako kampania wizerunkowa i kampania typu performance. Obie kampanie były szeroko promowane w sieciach afiliacyjnych.\ \ W drugim etapie wprowadziliśmy hasło parasolowe „O krok od nagród” i key visual podkreślający benefity płynące z korzystania z aplikacji. Kampania wykorzystywała różne insighty dla różnych grup docelowych: zdrowie, ruch, odporność, brak czasu, zbliżający się okres świąteczny. Mocno eksponowaliśmy atrakcyjność nagród oraz łatwość instalacji i intuicyjną obsługę.\ \ Kampania została przeprowadzona na Facebook'u i w sieci Google w modelu UAC (User Activisation Campaign). Optymalizacja polegała na optymalizacji kosztu pozyskania użytkowników.\ \ Jako wzmocnienie powyższych kampanii, przeprowadziliśmy również działania PRowe, tworząc serię artykułów opisujących pod różnym kątem benefity płynące z korzystania z aplikacji - parentingowym (młode mamy i spacery z dziećmi), pandemicznym (codzienny ruch w walce o lepszą odporność) oraz fitnessowym, zdrowotnym, gdyż to, tak naprawdę, jest główna nagroda. #### Wyniki kampanii najpopularniejsza aplikacja fitness w Polsce w pierwszym miesiącu kampanii 2\. najpopularniejsza aplikacja w Polsce +40 000 pobrań aplikacji w pierwszych dwóch miesiącach +36 000 stworzonych kont w pierwszych dwóch miesiącach [Kolejny projekt](/pl/clients/femsa/) [FEMSA](/pl/clients/femsa/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom - Nowy level platformy “Love IT to bits” > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Walka ze stereotypami branżowymi \[i nie tylko] w formie 16-bitowej rozrywki? Właściciel T-Mobile podejmuje tę grę! Nowa strategia EB firmy staje się pretekstem do stworzenia zupgrade’owanej, jeszcze odważniejszej odsłony kampanii „Love IT to bits”. Zakres prac - wypracowanie konceptu kreatywnego odpowiadającego nowemu EVP marki - stworzenie trzech gier odpowiadających trzem filarom strategii firmy - design i programowanie świeżego landing page na potrzeby tego rozdziału kampanii Zdobycie uwagi kandydatów właśnie weszło na kolejny level. Dlaczego?\ \ W nowej odsłonie kampanii “Love IT to bits” już nie tylko zapisujemy się w świadomości odbiorcy jako firma dyktująca technologiczne trendy, ale przede wszystkim jako środowisko pracy-uniwersum, w którym każdy może śmiało i bez uprzedzeń kształtować swoją ścieżkę. Potrzeba upgrade’u kampanii bierze swój początek w upgradzie strategii klienta, która została rozszerzona o śmiałe statementy: “Question today, create tomorrow”, a także wzbogacona o mocne akcenty diversity, equity i inclusion. ##### Nasze podejście Punktem wyjścia było naszkicowanie uniwersum nowej odsłony kampanii – głównych postaci, storytellingu i aspektów kultury firmy, które chcielibyśmy poruszyć. Oś fabularną wszystkich gier stanowi walka dzielnej bohaterki - Miss 16bit - z Disconnectorami, małymi potworkami, reprezentującymi poszczególne stereotypy, z jakimi często mierzymy się w miejscu pracy.\ \ Oddając graczom-kandydatom platformę do „walki” z Disconnectorami, przy okazji edukujemy o otwartej kulturze Deutsche Telekom. Miss 16bit stanowi odzwierciedlenie sprzeciwu wobec jednego z największych stereotypów w branży IT - że jest ona domeną mężczyzn. Tworząc silną, sprawczą i waleczną bohaterkę “pod szyldem” Deutsche Telekom pokazujemy dobitnie stanowisko firmy w tej kwestii.\ \ Z kolei Disconnectory zostały stworzone w formie pikselowych, abstrakcyjnych ludzików rodem trochę z kosmosu \[tak, jak niektóre uprzedzenia], by w lekki, nienachalny sposób edukować o różnych rodzajach stereotypów w naszym otoczenu, a także, by dać satysfakcję graczom w ich zwalczaniu. Cały koncept znalazł odzwierciedlenie w nowym landing page loveittobits.telekom.com. Tu user może zapoznać się z ideą przyświecającą Deutsche Telekom, a także zagrać w stworzone przez nas trzy dedykowane gry. Aby podbić zaangażowanie kandydatów, nasz zespół designerów stworzył nie tylko główne postaci, ale także dodatkowe graficzne "smaczki" \[symbole mocy i atrybutów] w poszczególnych grach. ##### BraveWave Biuro opanowały Disconnectory. Sterując Miss 16 bit po biurze, gracz walczy z nimi za pomocą „magenta wave” czyli mocy Deutsche Telekom.\ \ Gra jest odniesieniem do jednego z filarów EVP, STAND UP & STAND OUT. Została stworzona, by zachęcać do aktywnego zwalczania stereotypów i by pokazać, że “magenta wave” to połączenie kultury organizacji \[DT] oraz odwagi pracowników w zwalczaniu Disconnectorów-blokerów karier. [Zagraj!](https://loveittobits.telekom.com/bravewave.html) ##### PathCleaner Gra polegająca na dopasowywaniu do siebie kafelków z wizerunkami Disconnectorów, trochę w stylu Candy Crush Saga. Połączenie kilku takich samych Disconnectorów powoduje ich eliminację z planszy i podnosi punktację zawodnika.\ \ Gra jest odniesieniem do innego z filarów EVP, BE THE CATALYST.\ \ Formuła kafelkowa wymaga nie tylko refleksu ale też kojarzenia i wychwytywania Disconnectorów-stereotypów, a następnie eliminowania ich z widoku. Dając pierwszy implus, czyli grupując i usuwając Disconnectory, gracz zapoczątkowuje zmianę w świecie. Początkowo tylko w świecie gry, ale mamy nadzieję, że później… w realu. [Zagraj!](https://loveittobits.telekom.com/pathcleaner.html) ##### GrowthScraper Gracz ma za zadanie sterować Miss 16bit w drodze na szczyt wieżowca, omijając atakujące ją Disconnectory.\ \ GrowthScraper jest grą słów, stworzoną na bazie słowa “skyscraper”, czyli wieżowiec, i “Growthopia” czyli kolejnego filaru EVP firmy. Stanowi tym samym metaforę zawodowego rozwoju i wzrostu świadomości, który zakłada zręczne unikanie pułapek myślowych-Disconnectorów. Dynamiczne dążenie do góry, bez uprzedzeń - tak właśnie ma wyglądać kariera w Deutsche Telekom. [Zagraj!](https://loveittobits.telekom.com/growthscraper.html) ##### GRATULACjE, WYGRAŁEŚ\[-aś] W kampanii wizerunkowo-edukacyjnej znaleźliśmy swoją ścieżkę, by dotrzeć z - niełatwym - komunikatem to szerszej widowni. Postawiliśmy na nieoczywiste przekazanie EVP, za pomocą fabuł gier i narracji wokół nich.\ \ Tym samym odczarowaliśmy nieco percepcję Deutsche Telekom jako skostniałego korporacyjnego tworu o skomplikowanej strukturze. Stworzona przez nas platforma to doskonałe narzędzie do rozwijania narracji w social mediach, ale też medium do porozumiewania się z pracownikami firmy, utrwalające zdrowe standardy i pokazujące świeże perspektywy kariery. [Kolejny projekt](/pl/clients/dominos/) [Domino's Pizza](/pl/clients/dominos/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - I Will Not Stop > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Kampania digitalowa i grywalizacja w jednym: pomagamy globalnemu operatorowi sieci telekomunikacyjnej w przyciągnięciu tech-talentów. Zakres prac - Projekt i zaprogramowanie landing page - Gra i quiz online - Kampania digital Globalna kampania „I Will Not Stop” („Nie zatrzymam się”) kładła duży nacisk na najnowsze technologie, a także ambicje i starania zespołu T-Mobile w zakresie budowania zdrowego społeczeństwa cyfrowego. Zadaniem koncepcji było pokazanie profesjonalizmu, skali oddziaływania realizowanych w firmie projektów technologicznych oraz możliwości rozwoju.\ \ Na polskim rynku postanowiliśmy uruchomić dopasowaną do polskich realiów kampanię pod hasłem "I Will Not Stop". Celem kampanii było przyciągnięcie najlepszych talentów z rynku poprzez: - przedstawienie procesu rekrutacji do działów technologicznych w chwytliwy i angażujący sposób, - zaprezentowanie innowacyjnych i wysokospecjalistycznych zespołów technologicznych w strukturach T-Mobile, - ugruntowanie wizerunku T-Mobile jako firmy zorientowanej na technologię, oferującej szerokie możliwości rozwoju zawodowego. ##### Nasze podejście Kampania miała opierać się na insightach od ekspertów IT, a jednocześnie koncentrować się wokół „geekowych” i zabawnych aspektów pracy w T-Mobile, prezentując przy tym realne możliwości oferowane przez firmę.\ \ \ W ramach naszego podejścia stworzyliśmy landing page z testem osobowości IT oraz grą. Ważnym elementem kampanii było wprowadzenie przekazu „I Will Not Stop” („Nie zatrzymam się”) do mediów społecznościowych. W tym celu stworzyliśmy serię postów, które w zabawny sposób zachęcały użytkowników do wykonania testu osobowości i zagrania w grę. Globalna koncepcja kampanii wizerunkowo-rekrutacyjnej „I Will Not Stop”, oparta na wypowiedziach pracowników firmy, miała za główny cel stworzenie testimoniala o technologiach przyszłości w T-Mobile. Poszliśmy krok dalej i uzupełniliśmy ten pomysł naszymi dodatkami. Jednym z nich był quiz osobowości IT. Odpowiadając na szereg zabawnych pytań, osoby zainteresowane pracą w T-Mobile mogły sprawdzić, który z obszarów IT (IoT, Big Data, Cyberbezpieczeństwo, AI czy Smart City) najbardziej im odpowiada. Po rozwiązaniu testu, użytkownik był kierowany do aktualnych ofert pracy w tych obszarach. Drugi, bardziej rozbudowany element naszej kreacji, był nieco bardziej sentymentalny. Była to 8-bitowa gra. Postać, sterowana przez gracza, napotykała na swojej drodze różne sytuacje, dając możliwość wybrania określonej ścieżki. W zależności od dokonanego wyboru, logika gry prowadziła do jednej z pięciu technologii. Gra była więc odmianą testu osobowości IT, wpisanego w ramy sentymentalnej podróży do początków technologii komputerowych. Zarówno test, jak i gra miały na celu zasugerowanie kandydatom, który dział technologiczny będzie im najbardziej odpowiadał. Po zabawnej części podróży, użytkownicy lądowali na odpowiednim dla nich wyborze ofert pracy.\ \ Byliśmy odpowiedzialni za stworzenie mechaniki testu wraz z opisami typów osobowości. Stworzyliśmy również grę jako całość - od scenariusza, przez design, po programowanie i wdrożenie. #### Wyniki kampanii 500 000 wyświetleń 700 odwiedzin landing page 228 wypełnionych testów osobowości IT [Kolejny projekt](/pl/clients/t-mobile/) [Połącz się z T-Mobile](/pl/clients/t-mobile/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Deutsche Telekom zmienia wizerunek pracodawcy > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Zmiana pozycjonowania marki poprzez budowę atrakcyjnej dla odbiorcy, nowatorskiej platformy komunikacji z kandydatami z branży IT? Zobacz, jak to się robi z Deutsche Telekom, jednej z wiodących firm telekomunikacyjnych na świecie, obecnej w 50 krajach Zakres prac - Koncept kreatywny platformy komunikacji z kandydatami - Love IT to bits - Landing page rekrutacyjny - Trzy 8-bitowe gry rekrutacyjne W grze zwanej Employer Brandingiem nie chodzi tylko o pozyskiwanie kandydatów, ale też o to, by ten proces był satysfakcjonujący dla obydwu stron. Jeśli dodać do tego wymagającą grupę docelową, jaką są kandydaci z rynku IT, mamy wyzwanie, które zmusiło nas do przedefiniowania tego, czym jest efektywna kampania rekrutacyjna.\ \ Grą, oczywiście. ##### Nasze podejście Deutsche Telekom aktywnie poszukuje kandydatów do działu technologicznego. Firma doskonale przez wszystkich kojarzona, głównie z telefonią komórkową, chce odświeżyć swój „zgrany” wizerunek. Tym bardziej, że rozwija śmiałe wizje dotyczące kształtowania przyszłościowych rozwiązań – IoT, inteligentne miasta, AI... W tym celu Deutsche Telekom poszukuje kandydatów, którzy myślą nieszablonowo i są nastawieni na twórcze podejście do technologii.\ \ Aby przyciągnąć najlepszych, postanowiliśmy odwołać się do… przeszłości. A konkretniej, do punktu zwrotnego w karierze każdego pasjonata komputerów – fascynacji 8-bitowymi grami. “Love IT to bits” to stworzona na potrzeby kampanii platforma komunikacyjna, która jest nie tylko nośnikiem rekrutacyjnych treści, takich jak EVP, wartości firmy, oferty pracy, ale przede wszystkim zaproszeniem do sentymentalnej podróży w świat 8-bitowym gier. Za ich pośrednictwem budujemy most porozumienia między organizacją a kandydatami, dając im wyraźny sygnał, że rozumiemy ich potrzeby, sposób myślenia, pasje. Że będziemy w stanie stworzyć dla nich środowisko do rozwoju tak, jak odtworzyliśmy wiernie środowisko 8-bitowych gier. ##### Path Maker Gra w stylu click\&go. Bohater, T-Man, od samego przebudzenia po dotarcie do biura musi podejmować decyzje, które determinują jego kolejne kroki. Celem gry jest zrozumienie na czym polega praca w Deutsche Telekom - na samodzielnym kreowaniu przyszłości, która staje się realna na naszych oczach. ##### Office Glider Gra w stylu „googlowskiego” dinozaura. Nasz bohater ma za zadanie sprawnie omijać różne biurowe przeszkody. Office Glider jest nie tylko zabawną sprawnościówką, ale ma też za zadanie pokazać, że w pracy z Deutsche Telekom bardzo stawiamy na… zwinność. ##### Bug Runner Gra w stylu Pac-Mana. Nasz główny bohater, T- Man, przedziera się przez skomplikowane korytarze naszpikowane błędami. Tutaj również liczy się zwinność, a także szybki czas reakcji na nieprzewidziane sytuacje. Czyż nie na tym polega IT? ##### Deutsche Telekom loves IT to bits Koncept “Love IT to bits” okazał się być nie tylko jednorazowym, nośnym pomysłem, ale platformą, którą można wciąż aktualizować. Rok 2023 przyniesie kolejną odsłonę, ale… to już zupełnie inny „case”. [Kolejny projekt](/pl/clients/biedronka-mt/) [Biedronka Management Trainee](/pl/clients/biedronka-mt/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # T-Mobile - Magenta Start > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. [Nasze projekty](/pl/work/) Przyciągnięcie uwagi młodych talentów może być wyzwaniem... jeśli nie zwraca się do nich za pomocą angażującej, spójnej komunikacji dostosowanej do ich zainteresowań.\ \ Zobacz, jak pomogliśmy T-Mobile, globalnemu operatorowi sieci telekomunikacyjnej, wdrożyć digitalową kampanię skierowaną do najbardziej zaawansowanych technologicznie talentów. Zakres prac - Projekt i zaprogramowanie landing page - Kampania digital - Produkcja video Kontekst T-Mobile przeszedł w ostatnim czasie fazę intensywnego rozwoju i zmian wewnątrz organizacji. Zmiany te dotyczyły w dużej mierze działów nowych technologii i innowacji. W związku z tym, firma położyła jeszcze większy nacisk na kształtowanie swojego wizerunku jako organizacji zorientowanej na technologię. Częścią tych działań było uruchomienie programu stażowego, którego celem jest przyciąganie młodych talentów z kierunków technicznych oraz promowanie T-Mobile wśród studentów jako atrakcyjnego pracodawcy w sektorze nowych technologii. ##### Nasze podejście Marki, które konkurują z T-Mobile o uwagę młodych specjalistów, to organizacje rozpoznawalne i znane ze swoich osiągnięć w branży IT. T-Mobile również zbudowało już swoją rozpoznawalność w tym obszarze - jest więc liczącym się konkurentem na rynku.\ Tworząc spójną, wielokanałową komunikację, możemy utrzymywać się w świadomości odbiorców i uruchomić samonapędzającą się maszynę przyciągania talentów. Naszą grupą docelową byli studenci i absolwenci kierunków technicznych, od drugiego roku do maksymalnie dwóch lat po ukończeniu studiów.\ Praca w obszarze nowych technologii to zadanie dla ludzi dociekliwych i myślących nieszablonowo, którzy odważnie patrzą w przyszłość. Dlatego hasłem łączącym całą komunikację było „Do you have what IT takes?” - czy masz to „coś”, co jest niezbędne do pracy w IT? Stworzyliśmy nazwę i opracowaliśmy narrację programu stażowego Magenta Start. Zaprojektowaliśmy i wdrożyliśmy dedykowany landing page. Wyprodukowaliśmy serię video z pracownikami działów technologicznych T-Mobile, którzy opowiedzieli o możliwościach, jakie daje staż. Zaplanowaliśmy i przeprowadziliśmy dwufazową (teaser i ujawnienie) kampanię online. W warstwie graficznej oparliśmy się na futurystycznych obiektach 3D z elementami Magenta. W komunikacji promującej program postawiliśmy na mocne, dynamiczne animacje o wydźwięku technologicznym. Z kolei video z pracownikami pokazują zrelaksowany, ludzki, przyjazny, a jednocześnie ekscytujący wymiar stażu. [Kolejny projekt](/pl/clients/codibly/) [Codibly | Energetyczny Software House](/pl/clients/codibly/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Koncept kreatywny - BTL - Video - Kampania rekrutacyjna Naszym zadaniem było zaplanowanie i przeprowadzenie kreatywnej kampanii rekrutacyjnej, podkreślającej wizerunek T-Mobile jako korporacji, w której pracują i rozwijają swoją karierę ludzie z pasją. ##### Nasze podejście Przygotowaliśmy **koncepcję kreatywną** kampanii rekrutacyjnej **"Połącz się z T-Mobile"**, której głównym celem było ukazanie różnorodności – pracowników, ich pasji, ale także oferowanych stanowisk. **Kampania** uwypukliła możliwości rozwoju, jakie daje T-Mobile, bezpośrednio nawiązując do specyfiki branży telekomunikacyjnej. Do realizacji **video** wybraliśmy **ambasadorów** firmy spośród pracowników T-Mobile w trzech obszarach: obsługi klienta, przedstawicielstwa handlowego i salonów sprzedaży. Do projektu zaangażowaliśmy osoby, które swoją osobowością, postawą i pasją przykuwają uwagę odbiorców, a także mogą zainspirować innych do udziału w procesie rekrutacyjnym. Chcieliśmy, aby potencjalni kandydaci poczuli atmosferę pracy w T-Mobile.\ Dlatego pozwoliliśmy ambasadorom swobodnie mówić zarówno o emocjonalnych, jak i racjonalnych powodach, dla których wybrali T-Mobile jako swojego pracodawcę. Połączenie autentycznych historii i solidnej oferty T-Mobile pozwoliło nam stworzyć szereg materiałów komunikacyjnych do kampanii rekrutacyjnej. #### Rezultaty naszych działań Bannery i layouty reklam Wytyczne komunikacji w mediach społecznościowych Materiały BTL Seria video Kampania rekrutacyjna [Kolejny projekt](/pl/clients/nationale-nederlanden/) [Nationale-Nederlanden - “Więcej”](/pl/clients/nationale-nederlanden/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Zakres prac - Branding - Projekt strony internetowej Zostaliśmy poproszeni o stworzenie brandingu korporacyjnego oraz zaprojektowanie strony internetowej produktu. ##### Nasze podejście Dzięki inteligentnemu znakowi wodnemu firmy mogą śledzić swoje treści w Internecie, aby zapobiegać i wykrywać ich wszelkie nielegalne użycie. Stworzyliśmy claim: „Od teraz wiele działań stanie się (nie)widzialnych”. Aby podkreślić ideę claimu, część „nie” w słowie „niewidzialnych” zanika. Oprócz tego zabiegu typograficznego, w projekcie zastosowaliśmy kształty i elementy charakterystyczne dla obszaru cyberbezpieczeństwa. #### Rezultaty naszych działań Big Idea: key visual i główny claim Branding Projekt strony internetowej Graficzne elementy komunikacji [Kolejny projekt](/pl/clients/danone/) [DANONE BUSINESS SERVICES & DANONE PLANNING CENTER](/pl/clients/danone/) Chcesz zrealizować podobny projekt?\ Porozmawiajmy. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # POROZMAWIAJMYO TWOICH POTRZEBACH! > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Skontaktuj się z nami jeżeli masz pytania!\ Nasz zespół chętnie na nie odpowie. 00:00:01 PERFORMANTE ZESPÓŁ WARSZAWA Zapytania Biznesowe Europa 00:00:02 PERFORMANTE ZESPÓŁ LATAM Zapytania Biznesowe LATAM 00:00:03 ZESPÓŁ PERFORMANTE Kontakt Ogólny SPOTKAJMY SIĘ\ NA ŻYWO ------- 00:00:01 BIURO W WARSZAWIE Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-645, Warszawa 00:00:02 BIURO W BOGOCIE Cra. 7\ \#116-50, Bogotá\ Colombia ZACZNIJMY\ OD ROZMOWY ---------- Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. Administratorem Twoich danych osobowych jest Performante Sp. z o.o. z siedzibą przy Polna Corner, ul. Waryńskiego 3A / 5th floor, Warszawa, Polska. Aby dowiedzieć się więcej, prosimy o zapoznanie się z naszą [Polityką Prywatności.](/privacy-policy) \* WYŚLIJ WIADOMOŚĆ Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante sp. z o.o. realizuje projekt dofinansowany z Funduszy Europejskich: > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. ## Promocja zagraniczna e-usług prowadzenia i optymalizacji kampanii typu performance w ramach programu promocji branży IT/ICT Celem projektu jest promocja e-usługi Performante na rynku międzynarodowym.\ \ Wartość projektu: 996 407 zł\ Wartość dofinansowania projektu z UE: 740 250 zł Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Sprawdź ile możesz zaoszczędzić dzięki wdrożeniu strategii Employer Branding Wybierz kraj Polska Sektor Finanse i ubezpieczenia Liczba pracowników 200 Wprowadź liczbę osób zatrudnionych w Twojej firmie Sugerujemy uwzględnić nie tylko osoby na umowach o pracę, ale także B2B i inne formy zatrudnienia Średnie wynagrodzenie brutto (PLN) 5000 Wprowadź średnie wynagrodzenie brutto w Twojej firmie/zespole Średnia rotacja w ciągu roku (%) 27 Wprowadź średni wskaźnik rotacji pracowników w ciągu roku (jeśli go nie znasz, użyj średniej wartości dla swojej branży) Oblicz ZACZNIJMY\ OD ROZMOWY Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. Administratorem Twoich danych osobowych jest Performante Sp. z o.o. z siedzibą przy Polna Corner, ul. Waryńskiego 3A / 5th floor, Warszawa, Polska. Aby dowiedzieć się więcej, prosimy o zapoznanie się z naszą [Polityką Prywatności.](/privacy-policy) \* WYŚLIJ WIADOMOŚĆ Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Curso Especialista de Marca Empleadora > Un curso diseñado para satisfacer las necesidades específicas de la Marca Empleadora de tu empresa. Curso especialista de Marca Empleadora Prepárate para impulsar tu carrera con una visión completa del Employer Branding. Descubre cómo convertirte en un especialista capaz de transformar la marca empleadora de cualquier organización. ¡Impulsa tu trayectoria profesional al siguiente nivel! [Regístrate en el curso](#contact) [Sobre el curso](#about) [Temario](#levels) [Precio](#prices) [Contáctanos](#contact) [Regístrate en el curso](#contact) Curso especialista de marca empleadora Para destacar en el competitivo mercado laboral, es esencial comprender cómo el talento percibe a las empresas. En este curso, desarrollarás las habilidades para definir estrategias y ejecutar acciones que fortalezcan la marca empleadora de tu organización. Con el apoyo de nuestros expertos, aprenderás a mejorar la experiencia tanto de colaboradores como de candidatos, desarrollando una visión estratégica en la gestión del Employer Branding. Sesiones 5 reuniones de 2 horas Inscripciones Abiertas hasta Marzo 10, 2025 Modalidad Virtual ¿Por qué tomar nuestro curso? Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Ahorra en costos por contratación errónea --- Descuidar la reputación cuesta hasta $4.723 por contratación1. Implementa una estrategia de Marca Empleadora efectiva para atraer al talento adecuado. 1\. Workforce Solutions, 2023 Aprende a retener al talento adecuado --- 69% del talento que participó en un estudio en LATAM votó por “oportunidades de crecimiento profesional” como el mayor incentivo para dejar sus trabajos actuales (además del salario)2. 2\. Hays, Trends and Analysis, 2023 Destaca entre tu competencia de reclutamiento --- El 86% de los colaboradores mira las reseñas y calificaciones de las empresas antes de postularse a un trabajo y el 84% considera las empresas con mejor reputación3. 3\. Glassdoor, 2023 Curso especialista de marca empleadora [Reserva tu cupo](#contact) Temario Lo que aprenderás: Conoce los temas sobre los cuales podrás profundizar en nuestro curso intensivo de marca empleadora. Sesión 1 Parte I: Introducción de conceptos de marca empleadora Parte II: Identificación y análisis del público objetivo y de la competencia de reclutamiento Sesión 2 Parte I: Herramientas y canales de comunicación con el talento Parte II: Identificación, desarrollo y comunicación estratégica del EVP Sesión 3 Ideas creativas para atraer talento Sesión 4 Diseño y ejecución de campañas de reclutamiento e imagen Sesión 5 Práctica grupal y resumen Precio neto 250.00 USD por persona [Reserva tu cupo](#contact) ### Regístrate al Curso Empresarial de Marca Empleadora Nombre \* [Correo electrónico \*]() Número de teléfono Compañía \[ ] Autorizo a Performante SAS a enviarme correos electrónicos y/o a llamarme. Performante SAS con domicilio en la Cra. 7 #116-50 de Bogotá Colombia es quien recibirá y controlará tu información personal. Si quieres saber más, por favor visita nuestra [Política de privacidad](/privacy-policy) \* Enviar ¿Quieres más información\ sobre el curso? Maria [Mail](mailto:bogota@performante.com) [WhatsApp](https://wa.me/573154169229) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # email-footer Name \* ALICE SMITH Role \* CEO & FOUNDER Phone +48 000 000 000 Email \* Address POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND Horizontal padding 0 ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard first version ALICE SMITH CEO & FOUNDER P: +48 000 000 000 M: ALICE.SMITH\@PERFORMANTE.COM A: POLNA CORNER, LUDWIKA WARYŃSKIEGO 3A, 00-645 WARSAW, POLAND The following message includes information constituting a Business Secret of PERFORMANTE Sp. z o.o. It is intended solely for its addressees. Third parties’ access to this message is forbidden. If you are not the addressee of this message, we hereby inform you that its distribution, copying, dissemination, or any other activities of a similar nature are forbidden and sanctioned by the Suppression of Unfair Competition Act of 1993. Copy to clipboard second version --- # Skorzystaj z efektu synergiiTRAFFIT i PERFORMANTE > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Przyciągaj. Rekrutuj. Angażuj. Analizuj. Wykorzystuj strategie marketingowe do przyciągania i angażowania najlepszych talentów. [Zapytaj o szczegóły](#our_contact_form) [Jak to działa](#opieraj_swoje) 01 Kampania wizerunkowa 02 Landing\ page 03 Aplikacja\ przez formularz Większa konwersja,\ precyzyjna segmentacja 04 System ATS 05 Zatrudnienie Analityka Opieraj swoje działania na najnowszych technologiach aby wygrywać w wyścigu po najlepsze talenty. 01 Wyróżnij się i przyciągnij kandydatów Dzięki kreatywnym kampaniom wizerunkowo-rekrutacyjnym Twoje firma i jej oferty pracy wyróżnią się na tle konkurencji i dotrą do najlepszych talentów. Chwytliwe i autetyczne komunikaty oraz atrakcyjne materiały graficzne sprawią, że Twoja oferta przyciągnie uwagę. [Poznaj Performante](https://performante.com/) 02 Rekrutuj szybko i wygodnie Twórz ogłoszenia spójne z identyfikacją wizualną Twojej organizacji dzięki szablonom HTML oraz pozyskuj aplikacje za pomocą responsywnych i customowych formularzy aplikacyjnych. Korzystaj z dobrodziejstw automatyzacji, aby nie tracić czasu na powtarzalne czynności - i móc skupić się na ludziach! [Poznaj TRAFFIT](https://traffit.com/) 03 Maksymalizuj efekty Uwolnij się od manualnych zadań i zaufaj technologii, która zautomatyzuje komunikację z kandydatami. Skorzystaj z narzędzi segmentujących Twoich kandydatów i angażuj ich w trakcie i po zakończeniu procesu rekrutacyjnego. Zdefiniuj kryteria i zacznij Programy Candidate Experience czy Employee Advocacy już w trakcie rekrutacji. 04 Bazuj na kompletnych danych Od pierwszego bannera aż po zatrudnienie. Śledzimy całą drogę kandydata, by dać Ci wiarygodne dane na temat skuteczności naszych komunikatów i grafik. Pełna transparentność efektów kampanii dostępna w czasie rzeczywistym, a także wnioski i rekomendacje pozwalają na prawdziwie efektywne wykorzystanie budżetów. ## Co zyskujesz? Unikalną na rynku analitykę, która przeniesie Twoje działania rekrutacyjne w nowy wymiar. Zwiększysz skuteczność Twoich działań, zaoszczędzisz czas i budżet. To jedyne rozwiązanie, które pozwala monitorować drogę kandydata od wyświetlenia pierwszego banneru aż po zatrudnienie. Inwestuj tylko w skuteczne działania. ## CustomizacjaDzięki projektowanym materiałom graficznym masz pewność zgodności z identyfikacją marki. Zyskujesz niestandardowe projekty, które dzięki kreatywności pasują do preferencji grupy docelowej, a tym samym przynoszą znacznie lepsze rezultaty. To nowoczesne podejście do promocji rekrutacji, które faktycznie się opłaca. ## Analityka Dzięki naszej synergii zaawansowana analityka przestaje być domeną marketingu. Działaj w oparciu o dane i zyskuj przewagę nad konkurencją rekrutacyjną. Precyzyjne dane, które dadzą odpowiedź na istotne pytania: które kreacje reklamowe przynoszą najbardziej wartościowych kandydatów? Kto z kandydatów wypełnił formularz rekrutacyjny od razu, a kto potrzebował więcej czasu? W którym miejscu kandydaci rezygnują z procesu? Która osoba ma potencjał, by zostać ambasadorem marki? ## Poznaj nas Performante jest agencją digitalową, która łączy kompetencje marketingowe i employer brandingowe. Naszą misją jest kreowanie wyrazistych, silnych i autentycznych marek pracodawcy. Dzięki nieszablonowym kampaniom wizerunkowym i rekrutacyjnym sprawiamy, że Twoje oferty są dobrze widoczne, a kandydaci częściej aplikują. “ Maria Dulnikiewicz Managing Director TRAFFIT to system rekrutacyjny, które pomaga rekruterom w tworzeniu ogłoszeń, zarządzaniu talentami, wysyłaniu im spersonalizowanych wiadomości i zatrudnianiu ich. Pomaga rozwiązać największe wyzwania rekruterów i rekruterek, jakimi są znalezienie najlepszych kandydatów i współpraca z Hiring Managerami. Zwiększa skuteczność prowadzonych procesów i przyspiesza je, pozwalając na zatrudnienie właściwej osoby - za każdym razem! “ Adrian Wolak CEO [Pełne case study](https://traffit.com/pl/success-stories/kubo/) [ATS Rekrutacja Consulting](https://traffit.com/pl/success-stories/kubo/) [Wdrożenie dla KUBO](https://traffit.com/pl/success-stories/kubo/) [Outsourcing, rekrutacja i consulting dla liderów branży technologicznej                                                                            ](https://traffit.com/pl/success-stories/kubo/) [Klient:](https://traffit.com/pl/success-stories/kubo/) [Pełne case study](/pl/clients/biedronka-it/) [Campaign Photo Video Web](/pl/clients/biedronka-it/) [Biedronka IT](/pl/clients/biedronka-it/) [One retail leader, one sales network, (more than) 3,300 shops, and millions of customers. How to develop a comprehensive and effective employer image communication strategy for the IT area?](/pl/clients/biedronka-it/) [Klient:](/pl/clients/biedronka-it/) Jarek Piotrowski Product Manager Traffit Maria Dulnikiewicz Managing Director Performante Staszek Kazior Head of Creative Performante Adrian Wolak CEO Traffit Anna Sykut Product Marketing Manager Traffit Jakub Bucki Ads Operation Manager Performante ### Zacznijmy od rozmowy Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. i Traffit sp. z o.o. Administratorami Twoich danych osobowych są Performante Sp. z o.o. z siedzibą przy placu Europejskim 1, 00-844 Warszawa, Polska oraz Traffit Sp. z o.o. z siedzibą w Gdyni 81-451, Aleja Zwycięstwa 96/98. Aby dowiedzieć się więcej, prosimy o zapoznanie się z [Polityką Prywatności Performante](/privacy-policy) oraz [Polityką Prywatności Traffit](https://traffit.com/pl/polityka-prywatnosci-traffit/). WYŚLIJ WIADOMOŚĆ Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. ## Regulamin świadczenia usług szkoleń online **§ 1. Organizator Szkolenia** 1. Organizatorem szkolenia opisanego na stronie **(dalej jako „Szkolenie”)** jest spółka Performante sp. z o.o. z siedzibą w Warszawie, plac Europejski 1, 00-844 Warszawa, NIP: 5213672097 (**dalej jako „Organizator”).** **§ 2. Harmonogram i cennik** 1. Szczegółowy harmonogram Szkoleń, wraz z datami, opisami zajęć i cennikiem, dostępny jest pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. Możliwy jest wyłącznie zdalny udział w Szkoleniach. Udział w szkoleniach będzie możliwy za pośrednictwem środków komunikacji na odległość, pod linkiem przekazanym przez Organizatora drogą e-mailową. **§ 3. Zapisy i warunki udziału w Szkoleniach** 1. W Szkoleniu mogą brać udział osoby fizyczne, zamieszkałe na terytorium Rzeczypospolitej Polskiej, które ukończyły osiemnasty rok życia i posiadają pełną zdolność do czynności prawnych (dalej jako „**Uczestnik**”). 1. Zapisy na Szkolenie możliwe są za pośrednictwem formularza online, dostępnego pod adresem: performante.com/pl/initiatives/trening-employee-advocacy/. 1. W celu wzięcia udziału w Szkoleniu, koniecznym jest wyrażenie zgody na postanowienia Regulaminu, a także podanie następujących danych osobowych: imienia i nazwiska, adresu zamieszkania, nazwy firmy oraz numeru NIP (jeżeli Szkolenie jest zamawiane w związku z prowadzaną działalnością gospodarczą) oraz adresu e-mail. 1. Zapisy na szkolenie możliwe są najpóźniej na 72 godziny przed rozpoczęciem szkolenia. Warunkiem udziału w szkoleniu jest dokonanie płatności w pełnej kwocie określonej w cenniku i zaksięgowanie płatności u Organizatora. 1. Po zaksięgowaniu płatności, Uczestnik otrzyma drogą elektroniczną (na podany przez siebie adres e-mail) link oraz instrukcje logowania do Szkolenia. 1. Płatności są procesowane przez usługę Przelewy24 należącą do PayPro S.A. ul. Pastelowa 8, 60-198 Poznań, Polska, która pełni rolę odrębnego administratora danych dla celów procesowania płatności. 1. Minimalne warunki techniczne wymagane do udziału w Szkoleniu to: - CPU: 2 GHz dual-core procesor lub lepszy - Pamięć: 2 GB RAM - System operacyjny Windows 8, Mac OS 10.13 (najnowsza wersja zalecana), Linux, Chrome OS - Przeglądarki: Google Chrome, Mozilla Firefox, Safari w najnowszych wersjach lub w wersjach wcześniejszych o jedną aktualizację, - Łącze: min. 2Mbps w dwóch kierunkach 8. Szkolenia są prowadzone w języku polskim. **§ 4. Prawa i obowiązki Organizatora** 1. Organizator zastrzega sobie prawo do zmiany terminu Szkolenia w związku z zaistnieniem okoliczności, za które Organizator nie ponosi winy (np. choroba prowadzącego, awaria urządzeń technicznych itp.). 1. Organizator poinformuje Uczestnika o nowym terminie Szkolenia niezwłocznie, nie później niż na 5 dni roboczych przed nowym terminem planowanego Szkolenia. W przypadku, gdy Uczestnik nie będzie mógł wziąć udziału w Szkoleniu w nowo wyznaczonym terminie, Organizator zwróci Uczestnikowi opłatę za szkolenie, pod warunkiem, że informacja o braku możliwości udziału w Szkoleniu zostanie przekazana Organizatorowi na co najmniej 3 dni robocze przed nową datą Szkolenia. Niniejsze ograniczenie nie ma zastosowania do Uczestnika będącego konsumentem (tj. osobą fizyczną dokonującą z przedsiębiorcą czynności prawnej niezwiązanej bezpośrednio z jej działalnością gospodarczą lub zawodową, dalej jako „**Konsument**”). 1. Organizator ma prawo odstąpić od umowy zawartej z Uczestnikiem, najpóźniej na 7 dni przed planowanym terminem Szkolenia, jeśli na Szkolenie nie zapisze się wystarczająca liczba Uczestników. Organizator niezwłocznie powiadomi o tym fakcie Uczestnika, na adres e-mail podany w formularzu rejestracyjnym i zwróci Uczestnikowi całość opłaty z tytułu Szkolenia. 1. Wszelkie materiały prezentowane i udostępniane Uczestnikom są chronione prawem autorskim i stanowią własność intelektualną Organizatora. Materiały te nie mogą być rozpowszechniane, udostępniane lub powielane bez pisemnej zgody Organizatora, który udziela Uczestnikowi ograniczonej licencji na korzystanie z materiałów wyłącznie dla celów prywatnych. **§ 5. Rezygnacja ze Szkolenia** 1. Uczestnik niebędący Konsumentem, może zrezygnować ze Szkolenia najpóźniej na 4 dni robocze przed datą Szkolenia. Wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. Wszelka komunikacja powinna być kierowana pod adres e-mail: . 1. Uczestnik będący Konsumentem ma prawo odstąpić od umowy zawartej z Organizatorem w terminie 14 dni od daty zawarcia umowy (tj. daty dokonania zgłoszenia za pośrednictwem formularza online i dokonania zapłaty). Uczestnik przyjmuje do wiadomości, że traci prawo odstąpienia od Umowy w przypadku zalogowania się na Szkolenie za pośrednictwem przekazanego przez Organizatora linku do Szkolenia. 1. Po upływie terminu 14 dni, o którym mowa w ust. 2 powyżej, Konsument tracie uprawnienie do odstąpienia od umowy i zobowiązany jest ponieść koszty udziału w Szkoleniu w pełnej wysokości, chyba, że Uczestnik poinformuje Organizatora o rezygnacji ze Szkolenia najpóźniej na 4 dni robocze przed jego datą – wówczas Organizator zwróci Uczestnikowi całość opłaty za Szkolenie. 1. Prawo do odstąpienia od umowy może zostać wykonane drogą elektroniczną, na adres e-mail: lub pocztą na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa. 1. Konsument może skorzystać z następującego formularza odstąpienia od Umowy: > „Na podstawie ustawy z dnia 30 maja 2014 r. o prawach konsumenta (art. 27) odstępuję od umowy zawartej w dniu …………………… na odległość, bez podania przyczyny.\ > Proszę o zwrot ceny usługi na konto ………” **§ 6. Reklamacje** 1. Każdemu Uczestnikowi przysługuje prawo do składania reklamacji, w terminie 30 dni od zakończenia Szkolenia. 1. Reklamacje należy zgłaszać drogą pocztową (listem poleconym) na adres Organizatora lub elektroniczną na adres Performante sp. z o.o., plac Europejski 1, 00-844 Warszawa z dopiskiem „reklamacja”. 1. Reklamacje będą rozpatrywane przez Organizatora w terminie do 14 (słownie: czternastu) dni roboczych od daty ich otrzymania. O decyzji Organizatora Uczestnik zostanie poinformowany pocztą elektroniczną lub listem poleconym wysłanym na adres podany w reklamacji. 1. Reklamacja powinna zawierać imię, nazwisko, adres osoby składającej reklamację oraz opis przyczyn lub powodów reklamacji a także oczekiwany sposób jej rozpatrzenia. **§ 7. Postanowienia końcowe** 1. W sprawach nieuregulowanych Regulaminem mają zastosowanie przepisy powszechnego prawa polskiego, w szczególności Kodeksu cywilnego. 1. Uczestnicy są zobowiązani do korzystania ze Szkoleń w sposób zgodny z obowiązującym prawem, normami społecznymi i obyczajowymi oraz postanowieniami Regulaminu. W ramach korzystania ze Szkoleń zabronione jest dostarczanie jakichkolwiek informacji o charakterze bezprawnym, obraźliwym, czy też naruszającym dobra osobiste. 1. Uczestnik będący Konsumentem ma możliwość skorzystania z pozasądowego sposobu rozpatrywania reklamacji i dochodzenia roszczeń przed Stałym Polubownym Sądem Konsumenckim przy Wojewódzkim Inspektorze Inspekcji Handlowej w Warszawie. Informacje o sposobie dostępu do ww. trybu i procedur rozstrzygania sporów, znajdują się pod następującym adresem: [www.uokik.gov.pl](https://www.uokik.gov.pl/), w zakładce „Rozstrzyganie sporów konsumenckich”. 1. Uczestnik będący Konsumentem ma również możliwość skorzystania z pozasądowego sposobu dochodzenia roszczeń w sporach dotyczących zobowiązań umownych wynikających z internetowych umów sprzedaży lub umów o świadczenie usług, korzystając z unijnej platformy internetowej ODR, dostępnej pod adresem: [ec.europa.eu/consumers/odr](https://ec.europa.eu/consumers/odr). 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który jest Konsumentem zostaje poddane właściwym sądom powszechnym zgodnie z postanowieniami przepisów Kodeksu postępowania cywilnego. 1. Rozstrzyganie ewentualnych sporów powstałych pomiędzy Organizatorem a Uczestnikiem, który nie jest Konsumentem zostaje poddane sądowi właściwemu ze względu na siedzibę Organizatora. Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Performante — We'll take your brand there > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media [Więcej informacji](/pl/initiatives/trening-employee-advocacy/) Dziękujemy za chęć udziału w treningu! Zarejestrowaliśmy Twoje zgłoszenie. Oczekujemy na potwierdzenie dokonania płatności. W kolejnym kroku otrzymasz od nas wiadomość e-mail ze szczegółami na temat treningu. [Zarejestruj kolejną osobę ](/pl/initiatives/trening-employee-advocacy/)[Powrót do strony głównej](/pl/) ZACZNIJMY\ OD ROZMOWY Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. Administratorem Twoich danych osobowych jest Performante Sp. z o.o. z siedzibą przy Polna Corner, ul. Waryńskiego 3A / 5th floor, Warszawa, Polska. Aby dowiedzieć się więcej, prosimy o zapoznanie się z naszą [Polityką Prywatności.](/privacy-policy) \* WYŚLIJ WIADOMOŚĆ Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Trening Employee Advocacy (online) > Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe, nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Employee Advocacy Dowiedz się jak wzmocnić wizerunek firmy dzięki zaangażowaniu pracowników w social media Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 koszt 499 PLN netto [Więcej informacji](#more-info) Trening Employee Advocacy (online) Obecność w social mediach to nie tylko możliwość, ale również konieczność, przed którą stoją w dzisiejszych czasach organizacje oraz marki. Platformy społecznościowe nie tylko stały się elementem budowania świadomości marki, ale jednocześnie stanowią pomost łączący kandydatów, klientów oraz firmy. Obecnie kluczową walutą na rynku digitalowym jest zaufanie, a to z kolei możemy zbudować poprzez autentyczną komunikację opartą o odpowiednie wartości. Pojęcie Employee Advocacy, wywodzące się z Personal Brandingu oraz Employer Brandingu coraz bardziej zyskuje na wartości w świetle dynamicznych zmian w zakresie nowych technologii, ale również komunikacji marek z potencjalnymi odbiorcami. Employee Advocacy to działania komunikacyjne pracowników budujące i wspierające wizerunek firmy poprzez tworzone przez nich wszelkiego rodzaju komunikaty, artykuły, posty czy wypowiedzi, których wspólnym mianownikiem jest autentyczność. Co zatem może zrobić marka wesprzeć pracowników w tych działaniach? Zapewnić niezbędne zasoby oraz wiedzę. Dlaczego Employee Advocacy? Program Employee Advocacy może zapewnić 16% lepsze wskaźniki wygranych i dostarczyć 48% więcej transakcji. [1](#annotations) 8x większe zaangażowanie niż w przypadku treści udostępnianych przez kanały marki. [2](#annotations) Firmy z programem employee advocacy w 58% mają większe szanse, aby przyciągnąć największe talenty. [3](#annotations) Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 27 lipca od 11:00 do 14:00 27 lipca 11-14 Wiedza na temat procesu tworzenia programu Employee Advocacy w firmie, nie tylko pozwala na efektywne prowadzenie działań, ale również na uzyskanie szeregu korzyści, których w znacznym stopniu nie dostarczą treści publikowane na profilu firmowym. Employee Advocacy to dostępny oraz prosty sposób na wzmocnienie kluczowych obszarów takich jak sprzedaż, rekrutacja czy marketing. Trening Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media składa się z dwóch modułów. W module pierwszym dowiesz się: Jak zdefiniować cele programu Employee Advocacy oraz jego założenia Jak stworzyć i zarządzać grupą projektową Jak zlokalizować naturalnych ambasadorów marki wewnątrz firmy Jakie zasoby kreatywne możesz wykorzystać już teraz, bez ponoszenia dodatkowych kosztów Na co zwrócić uwagę w codziennych działaniach komunikacyjnych marki Jakie mierniki warto monitorować w odniesieniu do programu Employee Advocacy Jak motywować i wspierać zespół pod kątem merytorycznym Jak zbudować skuteczną i długofalową strategię działań z ambasadorami marki Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się W ramach modułu drugiego, pogłębimy temat motywacji oraz wiedzy merytorycznej dotyczącej platformy LinkedIn, a dodatkowo, wskażemy dobre praktyki, które warto zaimplementować podczas codziennych działań komunikacyjnych: LinkedIn - szanse, które daje platforma LinkedIn - czym karmi się algorytm LinkedIn - formaty publikacji Do’s & Dont’s - co sprzyja, a co szkodzi naszym zasięgom Gdzie szukać inspiracji i czym warto się dzielić? Gdzie szukać zasobów dotyczących marki? Przykłady Połączenie dwóch modułów, pozwoli na wyposażenie twojego zespołu w niezbędną wiedzę pozwalającą na rozpoczęcie świadomego budowania wizerunku marki poprzez wsparcie pracowników. W kolejnym kroku, możesz zdecydować się na samodzielne wykorzystanie zdobytej wiedzy w praktyce lub wsparcie agencji. Twoi pracownicy publikują posty i wypowiadają się na temat twojej firmy? W Twoich social mediach nie odnotowujesz żadnych wzmianek pracowników na temat Twojej marki? Zauważyłeś, że pracownicy chcą mówić szerzej o pracy w firmie, ale nie wiedzą, gdzie szukać materiałów kreatywnych? Chciał(a)byś aktywnie budować wizerunek marki pracodawcy / wzmacniać sprzedaż / marketing? Szukasz dodatkowego kanału, który pozwoli Ci na dotarcie do Twoich odbiorców? Jeżeli na jedno z powyższych pytań odpowiedziałeś tak lub cenisz sobie rozwój kompetencji, które w obecnym świecie są niezbędne i chcesz być o krok przed konkurencją - kliknij w poniższy link, wypełnij formularz i dołącz do treningu Employee Advocacy - jak wzmocnić wizerunek firmy dzięki angażowaniu pracowników w social media. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się Zapisz się, my prześlemy Ci wszystkie szczegóły.\ Jeżeli jesteś zainteresowany treningiem grupowym - napisz do nas na przygotujemy dla Ciebie indywidualną ofertę. Trening poprowadzą: Sonia Oczadły - Senior Account Manager Związana z marketingiem od ponad 7 lat. Odpowiada za zarządzanie projektami w obszarze digital marketingu oraz obsługę i utrzymanie klientów biznesowych. Koordynuje projekty obejmujące obszary takie jak Employer Branding, Social Media, Performance, Content Marketing czy Kreacja. Przemysław Zarzycki - Senior Social Media Specialist Związany z marketingiem od ponad 5 lat. Z sukcesem prowadzi klientów w przestrzeni mediów społecznościowych tworząc i wdrażając kompleksowe strategie komunikacji. Marta Pelska - Copywriter Copywriter z kilkunastoletnim doświadczeniem w reklamie. Pracowała zarówno w sieciowych, jak i mniejszych agencjach, praktycznie w każdym obszarze reklamy - ATL, BTL i digital. Trening Employee Advocacy (online) koszt 499 PLN netto (613,77 PLN brutto) Zapisz się 27 lipca 2023 od 11:00 do 14:00 27 lipca 2023 od 11:00 do 14:00 Zapisz się [1: Everyonesocial.com ↩](https://everyonesocial.com/) [2: From Employee to Advocate: Mobilize Your Team to Share Your Brand Content ↩](https://www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content/) [3: What is Employee Advocacy and How Do Marketers Win With It? ↩](https://www.linkedin.com/business/marketing/blog/social-media-marketing/what-is-employee-advocacy-what-is-it-for-why-does-it-matter/) ZACZNIJMY\ OD ROZMOWY Odpowiemy w ciągu jednego dnia roboczego Imię i nazwisko \* [ Adres e-mail \*]() Numer telefonu \* Nazwa firmy \[ ] Wyrażam zgodę na otrzymywanie komunikacji marketingowej pocztą elektroniczną lub telefonicznie od Performante Sp. z o.o. Administratorem Twoich danych osobowych jest Performante Sp. z o.o. z siedzibą przy Polna Corner, ul. Waryńskiego 3A / 5th floor, Warszawa, Polska. Aby dowiedzieć się więcej, prosimy o zapoznanie się z naszą [Polityką Prywatności.](/privacy-policy) \* WYŚLIJ WIADOMOŚĆ Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Polityka prywatności performante.com > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. ## **Administrator danych** Performante sp. z o.o.\ Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667 Warszawa, Polska\ NIP: 5213672097 Kontaktowy adres e-mail: ## **Rodzaje gromadzonych danych** Witryna zbiera następujące Dane Osobowe: - Imię - Nazwisko - Adres E-mail - Numer telefonu - Adres - Adres wykonywania działalności - Nazwa pracodawcy - Numer identyfikacji podatkowej (NIP) Te kategorie danych są zbierane bezpośrednio od Użytkowników. Zbieramy również pewne dane automatycznie, gdy korzystasz z Witryny, takie jak informacje gromadzone za pomocą plików cookie, danych o użytkowaniu i unikalnych identyfikatorów urządzeń do celów reklamowych (na przykład identyfikator reklamodawcy Google lub IDFA). Podanie przez Ciebie danych osobowych poprzez formularz kontaktowy jest obowiązkowe, a niepodanie danych uniemożliwi nam kontakt z Tobą. ## **Tryb i miejsce przetwarzania Danych** ### **Metody przetwarzania** Administrator podejmuje odpowiednie środki bezpieczeństwa, aby zapobiec nieupoważnionemu dostępowi, ujawnieniu, modyfikacji lub nieuprawnionemu zniszczeniu Danych. Przetwarzanie Danych odbywa się przy użyciu komputerów i/lub narzędzi informatycznych, z zachowaniem procedur i trybów organizacyjnych ściśle związanych ze wskazanymi celami. Oprócz Administratora, w niektórych przypadkach Dane mogą być dostępne dla określonych typów osób odpowiedzialnych, zaangażowanych w działanie tej Witryny (administracja, sprzedaż, marketing, prawo, administracja systemu) lub osób zewnętrznych (takich jak zewnętrzni dostawcy usług technicznych, dostawcy usług pocztowych, dostawcy usług hostingowych, firmy informatyczne, agencje komunikacyjne) wyznaczeni, w razie potrzeby, przez Administratora jako podmioty przetwarzające dane. ### **Podstawa prawna przetwarzania** Administrator przetwarza Dane Osobowe dotyczące Użytkowników w oparciu o następujące podstawy prawne: - podanie Danych jest niezbędne do zawarcia i wykonania umowy z Użytkownikiem; - przetwarzanie jest niezbędne do celów wynikających z prawnie uzasadnionych interesów realizowanych przez Administratora lub przez stronę trzecią – w szczególności realizujemy nasz prawnie uzasadniony interes polegający na marketingu bezpośrednim naszych usług. W każdym przypadku Administrator pomoże wyjaśnić konkretną podstawę prawną, która ma zastosowanie do przetwarzania, a w szczególności, czy podanie Danych Osobowych jest wymogiem ustawowym lub umownym, czy też warunkiem zawarcia umowy. ### **Miejsce** Dane są przetwarzane w biurach operacyjnych Administratora oraz w innych miejscach, w których znajdują się strony zaangażowane w przetwarzanie. Staramy się przetwarzać Twoje Dane Osobowe na terytorium UE. Jednak w przypadku, gdy Administrator przekaże dane Użytkownika poza UE, zapewni odpowiednie zabezpieczenia (takie jak umowa oparta na Standardowych Klauzulach Umownych). W takim przypadku Użytkownicy mają prawo dowiedzieć się o podstawie prawnej przekazywania Danych do kraju spoza Unii Europejskiej oraz o środkach bezpieczeństwa zastosowanych przez Administratora w celu zabezpieczenia ich Danych. ### **Czas retencji** Dane Osobowe będą przetwarzane i przechowywane tak długo, jak wymaga tego cel, dla którego zostały zebrane. Dlatego: - Dane Osobowe zbierane w celach związanych z wykonaniem umowy pomiędzy Administratorem a Użytkownikiem będą przechowywane do czasu pełnego wykonania tej umowy, a po tym okresie, jeżeli będzie to niezbędne do obrony przed roszczeniami (na podstawie obowiązującego okresu przechowywania). - Dane Osobowe gromadzone do celów wynikających z prawnie uzasadnionych interesów Administratora będą przechowywane tak długo, jak będzie to konieczne do realizacji tych celów. Użytkownicy mogą znaleźć szczegółowe informacje dotyczące prawnie uzasadnionych interesów realizowanych przez Administratora w odpowiednich częściach niniejszego dokumentu lub kontaktując się z Administratorem. Administrator może mieć możliwość przechowywania Danych Osobowych przez dłuższy okres w przypadku wyrażenia przez Użytkownika zgody na takie przetwarzanie, o ile zgoda ta nie zostanie cofnięta. Ponadto Administrator może być zobowiązany do przechowywania Danych Osobowych przez dłuższy okres, gdy jest to wymagane w celu wykonania obowiązku prawnego lub na polecenie organu. Po wygaśnięciu okresu przechowywania Dane Osobowe zostaną usunięte. W związku z tym prawo dostępu, prawo do usunięcia, prawo do sprostowania i prawo do przenoszenia danych nie mogą być egzekwowane po upływie okresu przechowywania. ## **Cele przetwarzania** Przetwarzamy Twoje dane osobowe w celu: - świadczenie usług na Twoją rzecz; - ogólne cele marketingowe: (i) udzielenie odpowiedzi na Twoje zapytanie (ii) przesyłanie Ci e-maili marketingowych oraz kontakt telefoniczny, o ile wyraziłeś zgodę na takie formy komunikacji; - obrona przed i dochodzenie ewentualnych roszczeń prawnych; - cele analityczne (poprawa funkcjonowania Serwisu na podstawie Twojego sposobu korzystania) - zbieranie opinii użytkowników - pozyskanie akceptacji regulaminów - przetworzenie płatności - spersonalizowana reklama - zarządzanie zamówieniem klienta. Jeśli będziemy chcieli wykorzystać Twoje dane w jakimkolwiek innym celu, poprosimy Cię o zgodę i wykorzystamy Twoje dane tylko po otrzymaniu Twojej zgody, a następnie tylko w celu (celach), na który udzielono zgody, chyba że będziemy zobowiązani do innego postępowania prawo. Możemy również ujawnić Twoje dane osobowe w następujących celach: (1) w celu zachowania zgodności z obowiązującym prawem, regulacjami, nakazem sądowym lub innym procesem prawnym; (2) w celu egzekwowania zawartych z nami umów, w tym niniejszej Polityki prywatności; lub (3) w celu odpowiedzi na zarzuty, że korzystanie z Usługi narusza jakiekolwiek prawa osób trzecich. Jeśli Usługa lub nasza firma zostanie połączona lub przejęta z inną firmą, Twoje dane będą jednym z aktywów przekazywanych nowemu właścicielowi. ## **Prawa Użytkowników** Użytkownicy mogą skorzystać z określonych praw w odniesieniu do swoich Danych przetwarzanych przez Administratora. W szczególności Użytkownicy mają prawo do: - **Wycofania swojej zgody w dowolnym momencie.** Użytkownicy mają prawo do cofnięcia zgody w przypadku, gdy wcześniej wyrazili zgodę na przetwarzanie swoich Danych Osobowych. - **Wniesienia sprzeciwu wobec przetwarzania ich Danych.** Użytkownikom przysługuje prawo wniesienia sprzeciwu wobec przetwarzania ich Danych, jeżeli przetwarzanie odbywa się na podstawie prawnie uzasadnionego interesu. Dalsze szczegóły znajdują się w dedykowanej sekcji poniżej. - **Uzyskania dostępu do swoich danych.** Użytkownicy mają prawo dowiedzieć się, czy Dane są przetwarzane przez Administratora, uzyskać ujawnienie niektórych aspektów przetwarzania oraz uzyskać kopię Danych podlegających przetwarzaniu. - **Sprawdzenia i prośby o sprostowanie.** Użytkownicy mają prawo zweryfikować prawidłowość swoich Danych oraz poprosić o ich aktualizację lub poprawienie. - **Ograniczenia przetwarzania swoich Danych.** Użytkownicy mają prawo, w pewnych okolicznościach, do ograniczenia przetwarzania swoich Danych. W takim przypadku Administrator nie będzie przetwarzał Danych w żadnym innym celu niż ich przechowywanie. - **Usunięcia danych osobowych w inny sposób.** Użytkownicy mają prawo, w pewnych okolicznościach, zażądać usunięcia swoich Danych od Administratora. - **Otrzymania swoich danych i przeniesienia ich do innego administratora.** Użytkownicy mają prawo otrzymać swoje Dane w ustrukturyzowanym, powszechnie używanym formacie nadającym się do odczytu maszynowego oraz, o ile jest to technicznie wykonalne, przesłać je innemu administratorowi bez żadnych przeszkód. Niniejsze postanowienie ma zastosowanie pod warunkiem, że Dane są przetwarzane w sposób zautomatyzowany oraz że przetwarzanie odbywa się na podstawie zgody Użytkownika, umowy, której Użytkownik jest stroną lub zobowiązań przedumownych. - **Złożenia reklamacji.** Użytkownicy mają prawo wnieść skargę do właściwego organu ochrony danych osobowych. ### **Szczegóły dotyczące prawa do sprzeciwu wobec przetwarzania** W przypadku przetwarzania Danych Osobowych w celu realizacji prawnie uzasadnionych interesów Administratora, Użytkownicy mogą sprzeciwić się takiemu przetwarzaniu, podając przyczynę uzasadniającą sprzeciw związaną z ich sytuacją. Użytkownicy muszą jednak wiedzieć, że jeśli ich Dane Osobowe będą przetwarzane na potrzeby marketingu bezpośredniego, mogą w każdej chwili sprzeciwić się temu przetwarzaniu bez podania przyczyny. Aby dowiedzieć się, czy Administrator przetwarza Dane Osobowe do celów marketingu bezpośredniego, Użytkownicy mogą zapoznać się z odpowiednimi sekcjami niniejszego dokumentu. ### **Jak skorzystać z tych praw** Wszelkie prośby o skorzystanie z praw Użytkownika można kierować do Administratora za pośrednictwem danych kontaktowych podanych w niniejszym dokumencie. Żądania te mogą być wykonywane bezpłatnie i będą rozpatrywane przez Administratora tak szybko, jak to możliwe, zawsze w ciągu jednego miesiąca. ## **Nasze wykorzystanie plików cookie i podobnych technologii** - W celu usprawnienia działania naszej witryny używamy plików cookie, sygnałów nawigacyjnych, odcisków palców urządzeń i podobnych technologii. Korzystamy również z narzędzi Google Analytics. - Cookies to małe pliki tekstowe/fragmenty tekstu, które Serwis wysyła do przeglądarki i które przeglądarka odsyła z powrotem przy kolejnych wejściach na stronę, w celu utrzymania sesji przeglądarki lub przechowywania danych o stronie użytkownika. - Sygnalizatory sieci Web (znane również jako znaczniki pikselowe) to przezroczyste pliki graficzne używane do monitorowania Twojej podróży po Witrynie oraz sposobu, w jaki wchodzisz w interakcję z Witryną i jej zawartością. - Google Analytics to narzędzie, którego używamy w celu zliczania odwiedzin naszej strony internetowej, sprawdzania, które funkcjonalności naszej strony internetowej są najczęściej wykorzystywane oraz usprawniania działania Serwisu. - Odcisk palca urządzenia to technologia, która pozwala nam zbierać informacje o Twoim urządzeniu (jakiej przeglądarki lub systemu operacyjnego używasz, wtyczek, strefy czasowej, innych ustawień). Używamy tych informacji, aby Cię zidentyfikować i zapewnić bezpieczeństwo naszej strony internetowej. - Wyłączenie lub ograniczenie stosowania plików cookies i innych podobnych technologii może wpłynąć na funkcjonalność Serwisu. - W ramach Serwisu stosowane są następujące rodzaje plików cookies – „sesyjne”, które są usuwane z chwilą wylogowania lub zamknięcia przeglądarki internetowej oraz „stałe”, które pozostają na urządzeniu użytkownika przez określony czas lub do czasu usunięcia usuwa je ręcznie. - Serwis wykorzystuje pliki cookies w celach statystycznych, dostosowania zawartości, działania i struktury serwisu do indywidualnych preferencji użytkowników, dostarczania użytkownikom treści reklamowych dostosowanych do ich preferencji. Pliki cookie i sygnały nawigacyjne w sieci Web do celów kierowania reklam można łączyć z innymi usługami online, takimi jak Facebook. Należy pamiętać, że pliki cookie mogą gromadzić dane osobowe w celu zwiększenia funkcjonalności witryny. Dane te są przechowywane w postaci zaszyfrowanej, a dostęp do nich jest ograniczony. - Pliki cookies, z których za pośrednictwem Serwisu korzystają podmioty trzecie, w tym w szczególności użytkownicy serwisu, podlegają ich własnej polityce prywatności. - Obsługa i wykorzystywanie plików „cookies” nie jest dozwolone automatycznie. Ustawienia te można jednak zmienić w dowolnym momencie. Szczegółowe informacje o sposobie obsługi i wykorzystywania plików cookies znajdziesz w ustawieniach swojej przeglądarki internetowej. Możesz dowiedzieć się więcej o plikach cookie i podobnych technologiach oraz sprawdzić, jak je wyłączyć w używanej przeglądarce, odwiedzając następującą stronę internetową: [http://www.allaboutcookies.org](http://www.allaboutcookies.org/). - Jeśli chcesz dowiedzieć się więcej o narzędziach Google Analytics i swojej prywatności, odwiedź następującą stronę: . Możesz również zrezygnować z Google Analytics, instalując dodatek do przeglądarki dostępny tutaj:[https://tools.google.com/dlpage/gaoptout?hl=en-GB.](https://tools.google.com/dlpage/gaoptout?hl=en-GB) ## **Dodatkowe informacje o gromadzeniu i przetwarzaniu danych** ### **Działania prawne** Dane Osobowe Użytkownika mogą być wykorzystywane przez Administratora do celów prawnych przed Sądem lub na etapach prowadzących do ewentualnych działań prawnych wynikających z niewłaściwego korzystania z Serwisu. Użytkownik oświadcza, że ​​jest świadomy, że Administrator może zostać zobowiązany do ujawnienia danych osobowych na żądanie organów władzy publicznej. ### **Dodatkowe informacje o Danych Osobowych Użytkownika** Oprócz informacji zawartych w niniejszej polityce prywatności, niniejszy Serwis może przekazywać Użytkownikowi dodatkowe i kontekstowe informacje dotyczące poszczególnych usług oferowanych przez Administratora lub gromadzenia i przetwarzania Danych Osobowych na żądanie. ### **Dzienniki systemowe i konserwacja** W celach operacyjnych i konserwacyjnych ta Witryna i wszelkie usługi stron trzecich mogą gromadzić pliki, które rejestrują interakcję z tą Witryną (logi systemowe), wykorzystują w tym celu inne Dane Osobowe (takie jak Adres IP). ### **Informacje nie zawarte w tej polityce** Administrator może w każdej chwili uzyskać więcej informacji dotyczących gromadzenia lub przetwarzania Danych Osobowych. Proszę zapoznać się z informacjami kontaktowymi na początku tego dokumentu. ### **Zmiany w niniejszej polityce prywatności** Administrator zastrzega sobie prawo do wprowadzania zmian w niniejszej polityce prywatności w dowolnym momencie poprzez powiadomienie swoich Użytkowników na tej stronie i ewentualnie w ramach tej Witryny i/lub - o ile jest to technicznie i prawnie wykonalne - wysłanie powiadomienia do Użytkowników za pośrednictwem dowolnych danych kontaktowych w dyspozycji Administratora. Zdecydowanie zaleca się częste sprawdzanie tej strony, odnosząc się do daty ostatniej modyfikacji podanej na dole. W przypadku, gdy zmiany będą miały wpływ na czynności przetwarzania dokonywane na podstawie zgody Użytkownika, Administrator pobierze od Użytkownika nową zgodę tam, gdzie jest to wymagane. ### **Definicje i odniesienia prawne** Ostatnia aktualizacja: 15 czerwca 2023 r Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # NASZEUSŁUGI > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Przekształcamy strategie w rzeczywiste wyniki, zorientowane na potrzeby Twojej marki. Sprawdź jak możemy Ci pomóc. SKONTAKTUJ\ SIĘ Z NAMI 00:00:01 SŁUCHAMY\ TWOICH POTRZEB - Analiza Twoich celów - Wiedza branżowa - Decyzje oparte na danych 00:00:02 PRZEJMUJEMY\ KONTROLĘ - Strategiczne wsparcie - Spersonalizowane doświadczenie - Zarządzanie marką i strategią digital 00:00:03 PRZEKRACZAMY\ LINIĘ METY - Zwinność i wydajność - Mierzalne wyniki - Wartościowe raporty KONCEPCJE\ KREATYWNE ------------------------------ Definiujemy unikalne pomysły napędzające sukces Twojej marki. STRATEGIE\ KOMUNIKACJI -------------------------------- Tworzymy jasne i angażujące przekazy na każdym etapie kontaktu z marką. EMPLOYER\ BRANDING ----------------------------- Budujemy wizerunek pracodawcy, który przyciąga talenty i buduje lojalność. KAMPANIE\ WIZERUNKOWE -------------------------------- Tworzymy kampanie, które wyróżniają Twoją markę w digitalowym świecie. PERFORMANCE\ MARKETING ------------------------------ Prowadzimy działania oparte na danych, generujące mierzalne wyniki i maksymalizujące ROI. ## SOCIAL MEDIA Tworzymy angażujące doświadczenia w najbardziej obleganych social mediach. Powiedz nam, dokąd chcesz dotrzeć, a my stworzymy dla Ciebie idealny plan działania, aby Cię tam zabrać. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # HISTORIESUKCESU > Agencja marketingowa, która kompleksowo, szybko i strategicznie doprowadzi Cię do celu i pomoże wyprzedzić konkurencję w digitalowym wyścigu. Od śmiałych początków do spektakularnych wyników. Oto marki, którym pomogliśmy osiągnąć sukces w digitalowym świecie. POZWÓL NAM POMÓC CI OSIĄGNĄĆ TWÓJ CEL Wszystkie Koncepty kreatywne 25 Strategie komunikacji 10 Strategie Employer Branding 12 Kampanie wizerunkowe 20 Kampanie performance 10 Web 13 [DANONE](/pl/clients/danone/) [MILEX](/pl/clients/milex/) [GRUPO MODELO](/pl/clients/modelo/) [Sofka](/pl/clients/sofka/) [3Market](/pl/clients/3market/) [L'Oréal](/pl/clients/loreal/) [Deutsche Telekom - Love IT to 16 bits](/pl/clients/t-mobile-16bit-loveittobits/) [Domino's Pizza](/pl/clients/dominos/) [Deutsche Telekom - Love IT to bits](/pl/clients/t-mobile-loveittobits/) [Biedronka Management Trainee](/pl/clients/biedronka-mt/) [Biedronka IT](/pl/clients/biedronka-it/) [Scotiabank - Lead the Way](/pl/clients/scotiabank/) [T-Mobile - Magenta Start](/pl/clients/t-mobile-magentastart/) [Codibly](/pl/clients/codibly/) [Strategia EB dla FARMATODO](/pl/clients/farmatodo/) [T-Mobile - I Will Not Stop](/pl/clients/t-mobile-iwillnotstop/) [Połącz się z T-Mobile](/pl/clients/t-mobile/) [Nationale-Nederlanden - “Więcej”](/pl/clients/nationale-nederlanden/) [FABRES - We speak your language](/pl/clients/fabres/) [AutoAgents](/pl/clients/autoagents/) [Chmura Krajowa](/pl/clients/chmura-krajowa/) [Amazon Prime Video](/pl/clients/amazon/) [AliExpress](/pl/clients/aliexpress/) [STEPLER](/pl/clients/stepler/) [FEMSA](/pl/clients/femsa/) [j-labs - Zakładka “Kariera”](/pl/clients/j-labs-career/) [j-labs - IT Is Me](/pl/clients/j-labs/) [KMD - Good to be in KMD](/pl/clients/kmd/) [KMD - PR](/pl/clients/kmd-pr/) [Mango Kolumbia](/pl/clients/mango/) [Organización Carvajal](/pl/clients/carvajal/) [AstraZeneca](/pl/clients/astrazeneca/) [Reckitt Benckiser](/pl/clients/reckitt-benckiser/) [O Boticário](/pl/clients/oboticario/) [Eficacia Group](/pl/clients/eficacia/) [Rappi](/pl/clients/rappi/) [Zegarki Atlantic](/pl/clients/atlantic/) [AllSporter](/pl/clients/allsporter/) [Polska Organizacja Turystyczna](/pl/clients/pto/) [Getnord](/pl/clients/getnord/) [MICASA](/pl/clients/micasa/) [Vestigit](/pl/clients/vestigit/) CHCESZ, ABY OSIĄGNIĘCIA TWOJEJ MARKI WYGLĄDAŁY PODOBNIE?\ POROZMAWIAJMY. [Skontaktuj się z nami](/pl/contact/) Warszawa Polna Corner\ ul. Waryńskiego 3A / 5 piętro\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Kolumbia [Polityka Prywatności](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # Privacy policy of performante.com > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. ## **Owner and Data Controller** Performante sp. z o.o.\ Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667 Warsaw, Poland\ NIP: 5213672097 Owner contact email: ## **Types of Data collected** The Website collects the following Personal Data Website: Name - Email - Mobile phone number - Address - Work Address - Employer’s name - Tax ID number These categories of data are collected directly from Users. We also collect certain data automatically when you use the Website, such as information collected through Cookies, Usage Data and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example). Provision of your personal data through contact form is mandatory and failure to provide this Data will make it impossible for us to contact you. ## **Mode and place of processing the Data** ### **Methods of processing** The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. ### **Legal basis of processing** The Owner processes Personal Data relating to Users based on the following legal bases: - provision of Data is necessary for the purpose of conclusion and performance of an agreement with the User; - processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party – in particular we pursue our legitimate interest in direct marketing of our services. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ### **Place** The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. We seek to process your Personal Data in the territory of the EU. However, in the event that the Owner transfers User data outside the EU, the owner will ensure that appropriate safeguards are in place (such as an agreement based on Standard Contractual Clauses). In such an event, Users are entitled to learn about the legal basis of Data transfers to a country outside the European Union and about the security measures taken by the Owner to safeguard their Data. ### **Retention time** Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore: - Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed and afterwards, if it is necessary for exercising of defense against legal claims (based on an applicable retention period). - Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. ## **The purposes of processing** We process your personal data for the purpose of: - providing services to you; - general marketing purposes: (i) responding to your query (ii) sending you marketing e-mails and contacting you telephonically, provided that you consented to such forms of communication; - defence against and exercise of potential legal claims; - analytical purposes (improving the functioning of the Website based on your usage) - customer feedback collection - enforce T\&C - processing payment - targeted advertising - manage customer order. If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law. We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner. ## **The rights of Users** Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following: - Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. - Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out based on legitimate interest. Further details are provided in the dedicated section below. - Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. - Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. - Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. - Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner. - Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof. - Lodge a complaint. Users have the right to bring a claim before their competent data protection authority. ### **Details about the right to object to processing** Where Personal Data is processed the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. ### **How to exercise these rights** Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. ## **Our use of cookies and similar technologies** - In order to improve the operation of our site, we use cookies, web beacons, device fingerprinting and similar technologies. We also make use of Google Analytics tools. - Cookies are the small text files / fragments of text that the Website sends to the browser and which are sent back by the browser at the next entrances to the website, for the purpose of keeping the browser session or storing user page data. - Web beacons (also known as pixel tags) are transparent image files used to monitor your journey around the Website and the way you interact with the Website and its content. - Google Analytics is a tool we use in order to calculate visits to our website, check which functionalities of our website are used most and improve the operation of the Website. - Device fingerprinting is a technology which allows us to collect information about your device (what browser or operating system you use, plug-ins, time zone, other settings). We use this information to identify you and to ensure security of our website. - Exclusion or limitation of the use of cookies and other similar technologies may affect the functionality of the Website. - The following types of cookies are used by the Website – ‘session cookies’ which are erased when the user logs out or closes the browser and ‘persistent cookies’ which remain on the user’s device for a pre-defined period of time or until the user deletes them manually. - The Website uses cookies for statistical purposes, to adapt the website content, performance and structure to users’ individual preferences, to provide users with advertising content adapted to their preferences. Cookies and web beacons for ads targeting purposes can be linked to other online services, such as Facebook. Please note that cookies may collect personal information to enhance the site’s functionality. Such data is stored in encrypted form and the access to them is limited. - Cookies that are used by third parties via the Website, including in particular the users of the website, are subject to their own privacy policy. - Handling and use of “cookies” is not allowed automatically. However, these settings can be changed at any time. For details on how cookies are handled and used, see the settings of your web browser. You can learn more about cookies and similar technologies and check how to disable them for the browser you use by visiting the following website: [http://www.allaboutcookies.org](http://www.allaboutcookies.org/). - If you wish to learn more about Google Analytics tools and your privacy, please visit the following site: . You can also opt out from Google Analytics by installing a browser add-on available here: [https://tools.google.com/dlpage/gaoptout?hl=en-GB.](https://tools.google.com/dlpage/gaoptout?hl=en-GB) ## **Additional information about Data collection and processing** ### **Legal action** The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. ### **Additional information about User’s Personal Data** In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular services offered by the Owner or the collection and processing of Personal Data upon request. ### **System logs and maintenance** For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose. ### **Information not contained in this policy** More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document. ### **Changes to this privacy policy** The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. ### **Definitions and legal references** Latest update: June 15, 2023 Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE --- # OURSERVICES > Marketing agency that takes you to your goal with a comprehensive, fast and strategic approach, so that you outperform the competition in the digital race. We provide the strategies, expertise and tools to navigate every turn and stay ahead of the competition. Here’s how we make it happen. THIS IS HOW WE MAKE IT HAPPEN 00:00:01 LISTENING TO\ YOUR NEEDS - Understanding your goals - Market knowledge - Data-driven decisions 00:00:02 TAKING THE\ WHEEL - Strategic consulting - Personalized assistance - Digital channel and tool management 00:00:03 CROSSING THE\ FINISH LINE - Agility and efficiency - Measurable results - Actionable reports CREATIVE\ IDEAS -------------------------- Ignite unique concepts that fuel your brand's journey to success. COMMUNICATION\ STRATEGIES ------------------------------- Craft clear, impactful messaging that keeps your audience engaged at every turn. EMPLOYER\ BRANDING ----------------------------- Build a workplace reputation that attracts top talent and drives loyalty. IMAGE\ CAMPAIGNS ------------------------------ Design bold campaigns that amplify your brand’s presence and recognition. PERFORMANCE\ MARKETING ------------------------------ Drive measurable results with data-driven strategies that maximize ROI. ## SOCIAL MEDIA Master the dynamic tracks of social media channels to claim the leading position in the digital race. Tell us where you want to go, and we’ll create the right combination of services to get you there. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. 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Let us help you reach your destination All Creative concepts 25 Communication strategies 10 Employer Branding Strategies 12 Image campaigns 21 Performance campaigns 10 Web 13 [DANONE](/clients/danone/) [MILEX](/clients/milex/) [GRUPO MODELO](/clients/modelo/) [Sofka](/clients/sofka/) [3Market](/clients/3market/) [L'Oréal](/clients/loreal/) [Deutsche Telekom - Love IT to 16 bits](/clients/t-mobile-16bit-loveittobits/) [Domino's Pizza](/clients/dominos/) [Deutsche Telekom - Love IT to bits](/clients/t-mobile-loveittobits/) [Amazon Prime Video](/clients/amazon/) [Scotiabank - Lead the Way](/clients/scotiabank/) [T-Mobile - Magenta Start](/clients/t-mobile-magentastart/) [Organización Carvajal](/clients/carvajal/) [AstraZeneca](/clients/astrazeneca/) [EB Strategy for FARMATODO](/clients/farmatodo/) [FEMSA](/clients/femsa/) [KMD - Good to be in KMD](/clients/kmd/) [T-Mobile - I Will Not Stop](/clients/t-mobile-iwillnotstop/) [Codibly](/clients/codibly/) [Get connected to T-Mobile](/clients/t-mobile/) [Eficacia Group](/clients/eficacia/) [Punto Estilo - Mango Colombia](/clients/mango/) [AliExpress](/clients/aliexpress/) [Rappi](/clients/rappi/) [Reckitt Benckiser](/clients/reckitt-benckiser/) [O Boticário](/clients/oboticario/) [Biedronka Management Trainee](/clients/biedronka-mt/) [Biedronka IT](/clients/biedronka-it/) [STEPLER](/clients/stepler/) [Nationale-Nederlanden - “More”](/clients/nationale-nederlanden/) [FABRES - We speak your language](/clients/fabres/) [AutoAgents](/clients/autoagents/) [j-labs - Career tab](/clients/j-labs-career/) [KMD - PR](/clients/kmd-pr/) [j-labs - IT Is Me?](/clients/j-labs/) [Chmura Krajowa](/clients/chmura-krajowa/) [Atlantic Watches](/clients/atlantic/) [AllSporter](/clients/allsporter/) [Polish Tourist Organisation](/clients/pto/) [Getnord](/clients/getnord/) [MICASA](/clients/micasa/) [Vestigit](/clients/vestigit/) Do you want a similar product?\ Let’s talk. [Contact us](/contact/) Warsaw Polna Corner\ ul. Waryńskiego 3A / 5th floor\ 00-667, Warsaw, Poland Bogotá Cra. 7\ \#116-50, Bogotá\ Colombia [Privacy Policy](/privacy-policy/) Copyright © 2025 Performante. ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE ➀ PERFORMANTE. WE’LL TAKE YOU THERE