Punto Estilo - Mango Colombia
Clothing company aiming to make the shopping experience a moment in which fashion, art, culture and technology go hand in hand
Scope
- Strategy
- UI/UX/Web design
- Image and recruitment campaigns
- Internal and external EB activities
Our approach
Task
To create an employer branding strategy and internal and external campaigns to make the brand more visible as a good employer.

Having in mind that we were dealing with a clothing company, we had to find a fitting “style” of talking about its employer branding offer.
We came up with a Big Idea: For starters, we expanded the EVP and the company’s values. In the next step, we created an umbrella claim, tailored to the needs of the whole communication: “Work in your style. Work in Mango style”.

Deliverables
- Employer branding strategy
- Big Idea
- Communication strategy
- Recruitment campaigns
- Website career tab design
- Gadgets design
- UI/UX/Web design
- Internal procedures