Punto Estilo - Mango Colombia
Clothing company aiming to make the shopping experience a moment in which fashion, art, culture and technology go hand in hand
Scope
- Strategy
- UI/UX/Web design
- Image and recruitment campaigns
- Internal and external EB activities
Our approach
Task
To create an employer branding strategy and internal and external campaigns to make the brand more visible as a good employer.
Having in mind that we were dealing with a clothing company, we had to find a fitting “style” of talking about its employer branding offer.
We came up with a Big Idea: For starters, we expanded the EVP and the company’s values. In the next step, we created an umbrella claim, tailored to the needs of the whole communication: “Work in your style. Work in Mango style”.
There is beauty in turning a marketing offer into a compelling web journey. And there's a big challenge in translating a client's needs into innovative yet user-friendly platforms.
We paid a lot of attention to the visual aspect of the campaign and website. Each and every element, from the values icons to the website look, perfectly reflects Punto Estilo's casual elegance and neat design.
Deliverables
- Employer branding strategy
- Big Idea
- Communication strategy
- Recruitment campaigns
- Website career tab design
- Gadgets design
- UI/UX/Web design
- Internal procedures