A mobile application conceptualised and initiated in-house, brought to life in partnership with the Public Affairs Institute.
In the majority of Polish homes, the split of chores between partners isn't equal. On average, women spend twice as much time on household chores as men do (source: CBOS).
avarage score in Google Play
Creating a mobile app based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50.
Creating a landing page, PR activities, promoting the app by
acquiring the support and attention of journalists and celebrities.
The premiere took place during a gala event at the Swedish Embassy.
MICASA was mentioned in most influential Polish media.
TVN24, Gazeta Wyborcza, Super Express, Wysokie Obcasy, Radio Zet, TOK FM, Polskie Radio, Mediarun and many more.
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