Polish Tourist Organisation

Promoting the winners of the 2014 PTO Certificate's 'Best Tourism Product'.

Work

Scope

  • Strategy
  • Image Campaign
  • Web Development

Our approach

Task

Less and less Poles are spending their vacations in Poland. How can they be encouraged to visit and discover the country’s most-interesting places?

Avarage score

71,091

unique users

pto
Solution

A series of content marketing articles, presented in the form of riddles. 
They were published on a popular Polish travel website – podroze.onet.pl, 
and promoted the most interesting places in Poland in a unique way – by challenging the users.

Stage two was a web game testing users' knowledge about Polish tourist attractions. They had to finish it under time pressure. The game was located on a dedicated minisite, with attraction tickets as prizes.

communication
Communication

We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines.

communication
Results

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