Polish Tourist Organisation
Promoting the winners of the 2014 PTO Certificate's 'Best Tourism Product'.
- Image Campaign
- Web development
Less and less Poles are spending their vacations in Poland. How can they be encouraged to visit and discover the country’s most-interesting places?
A series of content marketing articles, presented in the form of riddles. They were published on a popular Polish travel website – podroze.onet.pl, and promoted the most interesting places in Poland in a unique way – by challenging the users.
Stage two was a web game testing users' knowledge about Polish tourist attractions. They had to finish it under time pressure. The game was located on a dedicated minisite, with attraction tickets as prizes.
We were responsible for creating a communication strategy and creative solutions for the Kickstarter campaign, as well as planning, creating and running multiple user acquisition campaigns with different target groups and creative lines.