Rappi

Colombian on-demand delivery app. Reached the milestone of $1 billion valuation in August 2018 with a funding round of more than $200 million, becoming the second Latin American company to reach unicorn status with new venture capital funding so far in 2018.

Work

Scope

  • Media buying plan & KPI definition
  • Performance campaigns execution and optimisation

Our approach

Task

To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.

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Results

Campaigns active in 6 Latin American countries.
Traffic analysis towards ROI optimisation (from first installation to first order).
IOS & Android operating system supported.
City targeting enabled.

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