T-Mobile

Global mobile phone network operator, providing a range of telecommunication services to individual and business customers.

Work

Scope

  • Creative concept
  • BTL
  • Video
  • Recruitment campaign

Our approach

Task

To plan and carry out a creative recruitment campaign, emphasising the image of T-Mobile as a corporation in which passionate people work and develop their careers.

t-mobile

We prepared a creative concept of the "Get connected to T-Mobile" recruitment campaign, which focuses on diversity - of employees, their passions, but also of the positions offered.  The campaign highlighted the development opportunities given by T-Mobile, with direct reference to the specifics of the telecommunication industry.

For the videos, we chose the company ambassadors from T-Mobile employees in three areas: customer service, sales representation and showrooms.

We engaged people who would get an audience’s attention with their personality, attitude, passion, and also inspire others to take part in the recruitment process.

We wanted the potential candidates to get the vibe of what it’s like to work at T-mobile, letting the ambassadors speak about both the emotional and rational reasons.

Deliverables
  • Banners and ad layouts
  • Guidelines for social media
  • BTL materials
  • Series of videos
  • Recruitment campaign

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