Mercedes de la Torre May 18, 2023

Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business

Generating leads is one of the crucial aspects of the car dealership business, and maintaining control over the process is essential for success. The way of getting these leads has changed over the years. According to a study by Cox Automotive, approximately 66% of leads for car dealerships in the United States came from digital sources, including websites, search engines, and third-party listing sites. This highlights the importance of a strong digital marketing strategy for car dealerships to reach potential customers in today’s market.

Let me tell you a real story: Our agency received an email from a Canadian dealership inquiring about our expertise in finding potential sellers who wanted to sell their cars. The dealership was interested in purchasing these cars from individual sellers to resell them afterward. With meticulous research and planning, I crafted an exceptional media plan that proved irresistible to the client. The dealership’s trust in my abilities strongly motivated me, and I knew that failure was not an option.

Several months into our engagement, the client confided in me that they were initially apprehensive about working with us, as it was their first foray into digital marketing. Intrigued, I probed further and asked why they decided to partner with our agency. Expecting to hear that they had encountered difficulties managing their own campaigns, I was taken aback when they revealed that they had previously purchased leads from other sources.

(Before telling you more about this client, let me say that this success story is a shining example of the incredible impact that a well-crafted digital marketing strategy can have on a business.)

This particular client initially started their activities with us in just one region. After a few months of cooperation, we were able to help them expand to a second region, which resulted in a significant boost to their customer base and overall success. The client’s decision to multiply their budget by eightfold is a testament to our approach’s effectiveness and their trust in our agency.

Overall, this success story demonstrates the transformative power of digital marketing and highlights the importance of working with a reliable and knowledgeable agency to achieve business goals.

In conclusion, if you own or manage a car dealership and are looking to take your business to the next level, a well-executed digital marketing strategy could be the key to unlocking your full potential. Our success story demonstrates that a partnership with our agency can help you expand your reach, attract more leads, and ultimately grow your business.

So, don’t let your competitors steal the show. Let’s work together to drive success and make your dealership stand out from the crowd!

Looking to expand your dealership's reach and increase your customer base? Check out our latest article on subprime financial leads and how they can complement your digital marketing strategy for even greater success.

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