Performante — Design. Use. Predict.

Find, retain and develop tech talent: Learn how to keep them motivated.

Understanding what motivates tech talent is always challenging because we can never generalize. Let's start with some data ...

Manuela Cortés Forero Jan 31, 2023

Jan 31, 2023

How to successfully promote your app: from planning to optimizing

To create a successful app is not easy. Even if you design a slick, groundbreaking app, success is not guaranteed unless you go out there…

Álvaro Alonso Lozano Jan 16, 2023

Jan 16, 2023

Millennials — Who Are They, What Do They Want from an Employer, and What Content Makes Them Turn Their Head?

There is no one-size-fits-all approach to Employer Branding. It should always be approached by context or insight, for example, the...

Monika Siara-Bramora Dec 15, 2022

Dec 15, 2022

How to effectively communicate with Generation Z?

Defining the target group is the foundation and the first step to creating a properly functioning communication on the...

Sonia Oczadły Oct 11, 2022

Oct 11, 2022

Textbook Grammar Could Steal Good Marketing’s Oxygen

As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...

Marta De León Aug 16, 2022

Aug 16, 2022

How to find relevant affiliate partners in 2022?

The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...

Kateryna Tsybulia Aug 2, 2022