Performante — Design. Use. Predict.

Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.

A gaming-employer branding project for Deutsche Telekom.

Marta Pelska Sep 18, 2023

Sep 18, 2023

Connecting the right dots…

A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.

Marta Pelska Sep 4, 2023

Sep 4, 2023

Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding

Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.

Julianne Britton de Jedraszak Aug 21, 2023

Aug 21, 2023

Understanding Conversion Rates: What You Need to Know

One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial.

Michał Płatek Jun 22, 2023

Jun 22, 2023

Brave New World for Employer Branding!

Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.

Igor Wolf Jun 6, 2023

Jun 6, 2023

Project Management and Affiliate Marketing: what similarities do they have and what are the best practices

Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.

Kateryna Tsybulia Jun 6, 2023