3Market: Driving Efficiency and Scaling Growth through Optimized Advertising Campaigns
3Market, an e-commerce store specializing in industrial equipment, approached us with the need to enhance the performance of their digital advertising. Their goal was twofold: significantly improve Return on Ad Spend (ROAS) and establish a scalable strategy for sustained growth. They sought a reliable partner capable of delivering both immediate results and a long-term impact on their business.
Scope
- Thorough audit of existing Google Ads campaigns followed by strategic improvements to optimize performance and align with business goals
- Expansion of Meta Ads campaigns in both the Polish and Czech markets
- Performance-based budget optimization
- Market and competitor analysis with keyword trend monitoring
- Creation and A/B testing of high-performing ad creatives
- Integration of remarketing efforts across platforms
- Daily monitoring and performance tracking with detailed reporting
Our Approach
To meet 3Market's needs, we implemented a dual-platform strategy leveraging Google Ads and Meta Ads. Our approach was highly targeted and focused on maximizing efficiency through several key actions:
1. Google Ads - Optimizing existing campaigns:
Our first step was conducting an in-depth audit of the current campaigns to identify areas for improvement. We enhanced audience targeting, prioritized high-performing products, and introduced dynamic bidding strategies. The results were outstanding: within the first month, we doubled the ROAS and maintained this level of performance over the following months.
2. Meta Ads - Building and refining campaigns:
We launched Meta Ads campaigns from scratch for the Polish market, while for the Czech market, we took over ongoing efforts. Focusing on personalized creatives and precise audience segmentation doubled the ROAS in the Czech campaigns in just one month.
3. Flexible budget scaling:
Encouraged by the exceptional performance, the client increased their advertising budget by 70% within five months. This allowed us to expand the campaign's reach further and deliver even better results.
4. Continuous monitoring and optimization:
To ensure peak performance, we implemented a daily monitoring system. This enabled us to quickly adapt to changing trends and optimize strategies in real time, maximizing the efficiency of every ad spend.
Our efforts delivered impressive results, exceeding the client’s expectations. The campaign outcomes are summarized below:
Results
Google Ads:
Highest ROAS
Average ROAS
Increase in monthly orders
Meta Ads:
Average ROAS
Increase in profit margins
Noticeable growth in sales in both Polish and Czech markets
Our collaboration demonstrated the effectiveness of precise targeting, adaptive strategies, and continuous optimization in driving business growth. The results exceeded expectations, setting new benchmarks for 3Market’s future campaigns
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