Atlantic Watches
Digital communication platform for Swiss watches and a legendary driver.
Scope
- Long-term strategy
- Web development
- Influencer & PR
Task
A long term relationship for digital strategy, celebrity appearance, PR, video production and software development.
organic reach
Solution
We took over Atlantic’s account to support the brand’s presence in Poland among all digital channels. With our focus on a younger audience, we started an interesting cultural conversation between them and a legendary Swiss watchmaker.
Communication
We set a new communication style around effective, contextual content. We produce photos, stories, GIFs and videos to place them at the right time in the right place.
Celebrity Liaison
Krzysztof Hołowczyc (Hołek), besides being a legendary rally driver, is holding a top rank as a sportsman with advertising influence (via Forbes). Our cooperation went beyond standard placements, engaging our star in shooting videos, hosting parties and even building a chatbot!
Chatbot RPG
What happens when Hołek can’t go in Dakar Rally? We created the very first, role-play game on FB Messenger, using 40-pages of script, visual and audio effects, virtual equipment and a route that guides players as Hołek’s pilot through the rough roads of South America.
SuperCar Club
Is Hołek talking about cars or… watches?
A smart video with one actor for his Atlantic 777 watch premiere at the Polish best car club.
Web Experience
To celebrate 130 years of existence, we wanted our audience to feel the value of brand’s heritage. We built a nostalgic website, telling a meaningful story of watches and a grandfather.
Grandfather
A touching story of a man who can wear a watch that belonged to his grandfather, survived a war and years of political turbulence.
Results
organic reach
facebook fans
engagement rate
daily organic reach
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