Performante — Design. Use. Predict.

Task

Milex approached us to develop a brand communication strategy that would enhance the impact of their activities, refresh their brand assets, and create a claim that aligns with the company's identity. The objective was to ensure that Milex’s legacy was preserved while modernizing its presence to engage its key audiences.

To craft an effective and impactful strategy, we started with in-depth research, including client interviews, a competitive analysis, and benchmarking. These efforts, paired with workshops conducted with Milex, allowed us to gain a thorough understanding of their needs and vision.

From there, we developed a comprehensive communication strategy designed to modernize the brand while maintaining consistency across all touchpoints. A new key visual (KV) and cohesive visual identity were created, carefully focusing on colors, fonts, and logo usage. This foundation set the stage for the design of key materials such as email footers, letterheads, folders, and banners—elements crucial to everyday business communication.

We crafted the bold claim: “Specjaliści od mokrej roboty,” which, while literally translating to "wet work" is understood in Polish as "hard work." This phrase became a central element of the brand’s new communication, effectively highlighting their specialized skills in a distinctive and memorable way.

We also developed a comprehensive brand book detailing the brand’s visual and verbal guidelines to ensure that all stakeholders, both internal and external, could consistently represent Milex in alignment with its refreshed identity.

First Implementations

The new brand identity was first applied to materials for the company’s 40th anniversary celebration, for which we designed custom plant jars, labels, and a promotional wall, all embodying the new identity. We also prepared additional materials for future use and began work on a 200+ page design catalog, which adheres to the new brand guidelines and will further reinforce Milex’s market position.

Marketing & Social Media

To support Milex’s growth and engagement, we launched performance marketing campaigns to drive traffic to their website and increase visibility among their target audiences. In addition, we took over the management of Milex’s Facebook and LinkedIn channels, creating monthly content in the form of videos and static posts. These videos were recorded and edited at Milex’s premises based on scripts we developed.

The Outcome

Through this comprehensive strategy, we have successfully refreshed Milex’s brand, enabling them to celebrate their past while looking confidently toward the future. The ongoing management of their social media profiles and the creation of new materials ensure that the brand remains at the forefront of their industry, consistently engaging their audience with a fresh and professional image.