Paper+Plans PPC campaign

Paper+Plans sparks inspiration and drives action through its beautifully crafted, functional planners, calendars, and office supplies. Drawing from this creative energy, our team designed a comprehensive 12-month plan to launch a high-impact digital marketing campaign aimed at significantly increasing brand sales.

Scope

Market and competitor research
Conversion Rate Optimization (CRO): A/B testing
Conversion tracking
Creation of high-performing ads
Media planning
Campaign design and implementation
Keyword trend monitoring
Performance tracking: reporting systems to monitor ROAS

Task:

Our client sought to boost sales of their paper products on their website. To achieve this, we needed to implement a marketing campaign that effectively converted viewers into buyers.

Our Approach

We implemented a multi-platform strategy leveraging both Google Ads and Meta Ads to maximize reach and conversion potential. The campaign was designed with the following key tactics:

Targeted segmentation

We segmented audiences precisely to deliver personalized ad experiences.
Dynamic creatives

We tailored ads based on user interests to boost engagement.We segmented audiences precisely to deliver personalized ad experiences.
Bid optimization

We performed real-time bid adjustments focused on high-converting keywords and placements.
Cross-platform remarketing

We used cross-platform remarketing to enhance conversion opportunities.
Flexible budgeting

We dynamically adjusted budgets based on performance to maximize efficiency.
Continuous optimization

Our daily monitoring allowed for rapid adjustments to maintain strong performance.

The Outcome

The implementation of our targeted and adaptive strategies led to exceptional results. We achieved a consistently strong return on ad spend (ROAS). Our approach not only optimized ad performance, but also significantly boosted sales, leading to a notable increase compared to the previous year.

This success was a direct result of continuous monitoring and optimization, ensuring that the budget was spent wisely and contributed to the client's overall business goals. The campaign exceeded expectations, setting a new benchmark for future marketing efforts.