Rappi, the Colombian unicorn that sought to encourage downloads of its app in 26 cities in 6 Latin American countries. Let's talk about campaigns, traffic, downloads and, of course... ROI.
Scope
Task
To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.
clicks during the 1st month from mobile ads
first orders generated in 30 days
cities targeted
app downloads in the first two months
active traffic sources
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Warsaw
Bogotá
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