Work
Rappi
Rappi, the Colombian unicorn that sought to encourage downloads of its app in 26 cities in 6 Latin American countries. Let's talk about campaigns, traffic, downloads and, of course... ROI.
Scope
- Media buying plan & KPI definition
- Performance campaigns execution and optimisation
Task
To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.
Deliverables
- Campaigns active in 6 Latin American countries
- Traffic analysis towards ROI optimisation (from first installation to first order)
- iOS & Android operating system supported
8+ million
clicks during the 1st month from mobile ads
600+
first orders generated in 30 days
26
cities targeted
55 000
app downloads in the first two months
30+
active traffic sources
Next project
Reckitt Benckiser
Do you want a similar product?
Let’s talk.
Contact us
