Work

Rappi

Rappi, the Colombian unicorn that sought to encourage downloads of its app in 26 cities in 6 Latin American countries. Let's talk about campaigns, traffic, downloads and, of course... ROI.

Scope

Task

To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.

Deliverables

8+ million

clicks during the 1st month from mobile ads

600+

first orders generated in 30 days

26

cities targeted

55 000

app downloads in the first two months

30+

active traffic sources

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