Work

Rappi

Colombian on-demand delivery app. Reached the milestone of $1 billion valuation in August 2018 with a funding round of more than $200 million, becoming the second Latin American company to reach unicorn status with new venture capital funding so far in 2018.

Scope

Our approach

Task

To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.

Deliverables

8+ million

clicks during the 1st month from mobile ads

600+

first orders generated in 30 days

26

cities targeted

55 000

app downloads in the first two months

30+

active traffic sources

Reckitt Benckiser
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