Getnord
A comprehensive multi-channel communication strategy and its execution to help Getnord enter several new EU markets, including Poland.
Scope
- Product Launch Strategy
- Design
- Multi-channel Campaign
Our approach
Task
Getnord is a manufacturer of advanced rugged phones, which are highly popular in their home country, Lithuania. They partnered with us to expand their brand and products to several new markets, including Poland, Germany, France, Spain, Italy and Benelux.
Solution
A complex communication strategy based on detailed multi-market research. It included a new brand message and repositioning, communicating a big idea, multi-channel marketing, and a media strategy. The cornerstone was a global microsite for Getnord’s flagship smartphone – Onyx.
Communication
We planned and executed the brand’s communication in all marketing channels: display campaigns, SEM, social media, PR, word-of-mouth and more. Activities have been conducted on all markets that Getnord was active on, with communication in eight languages.
Results
Successfully launching the product on the Polish market. A multi-national e-commerce campaign. An offline presence in electro-markets linked with an online, display promotion. Product positioning in top price listing engines in Europe.
Polish Tourist Organisation
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