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JustBrief
Non-standard employer branding campaign, a dynamic competition based on real experience of marketing agency life, building Performante image as a creative place for industry professionals
Scope
- EB strategy
- Communication
- Events
- Media
Our approach
Task
Building the company's image and long-term relationships with talents interested in the marketing industry
100 000
reach in the desired target group
Insight
According to the research, the world of advertising agencies and the creative industry in general is perceived as a hermetically sealed circle which "is not easy to get into." This is a serious barrier in active job search for young professionals.
Our answer
- A competition for students and fresh graduates interested in starting their career in marketing
- A task to create and design an advertising campaign for a real client - myTaxi in 2017 and Uber Eats in 2018
- Real client, real problem, real expectations
- Full immersion into agency’s reality (limited budget, deadlines, client’s expectations, creation process, client service)
- Full immersion in the work atmosphere at Performante - opportunity to consult with our experts and to work with them in the agency's office
Communication
We used various channels to reach not only prospective young talents, but also more experienced specialists in the industry: online and offline media, social media campaigns, mailings, student groups and forums, cooperation with universities
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Landing page
On the landing page, candidates could find information on the agenda of the competition and details about the client. They could also learn more from the thematic blog we run, and fill out an application form checking their knowledge and instinct related to marketing and advertising
Execution
- Selection of participants and creation of 10 project teams
- Strategic workshop combined with briefing with the client
- Remote and stationary consultations with experts from Performante
- Grand Finale with participation of all project teams, JustBrief partners and sponsors, client’s representatives and Performante's employees
Results
100 000
Reach
> 300
Aplications
> 100
Partners
10 000
Landing Page views