Rappi
Colombian on-demand delivery app. Reached the milestone of $1 billion valuation in August 2018 with a funding round of more than $200 million, becoming the second Latin American company to reach unicorn status with new venture capital funding so far in 2018.
Scope
- Media buying plan & KPI definition
- Performance campaigns execution and optimisation
Our approach
Task
To attract users to download the iOS/Android app and encourage them to start ordering their favourite items via app.
Deliverables
- Campaigns active in 6 Latin American countries
- Traffic analysis towards ROI optimisation (from first installation to first order)
- iOS & Android operating system supported
8+ million
clicks during the 1st month from mobile ads
600+
first orders generated in 30 days
26
cities targeted
55 000
app downloads in the first two months
30+
active traffic sources