AliExpress is a major player in consumer online shopping. It's based in Asia, but operates sales globally.
- Performance Campaign
We were asked to encourage users to download and use the Aliexpress App (Android and iOS) across various regions. 50+ countries, timing: two months.
- Best performing GEOs: US, LATAM and ID.
- iOS and Android installs (20/80).
- Multiple pixel implementation to optimise performance at various conversions stages.