AstraZeneca
Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it.
Scope
- Internal communication
Task
They needed to plan and carry out internal communication to help employees understand the purpose behind the Andean cluster. Our goal was to make them feel proud of being part of this group and to boost cooperation between the countries.
Our approach
Taking into account the existing communication elements, such as the “home-made" EVP, which shows that the company is home to diverse people, and the Andean theme, we created the concept "We are Andean".
Deliverables
Big Idea: main claim and key visual
Internal communication: plan and execution
Company gadgets: design and production
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