Work

AstraZeneca

An international pharmaceutical company, forming a cluster of four South American countries from the Andean region: Peru, Colombia, Ecuador and Venezuela.

Scope

Task

Planning and carrying out internal communication to help employees understand the purpose behind the Andean cluster, to make them feel proud to be a part of this group, and to strengthen cooperation between the countries.

Our approach

Taking into account the existing communication elements, such as the “home-made" EVP, which shows that the company is home to diverse people, and the Andean theme, we created the concept "We are Andean".

Deliverables

Big Idea: main claim and key visual

Internal communication: plan and execution

Company gadgets: design and production

Reckitt Benkieser
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