Work

AstraZeneca

Peru, Colombia, Ecuador and Venezuela: 4 different countries working as a single regional unit. How do you encourage communication between these teams of a major international pharmaceutical company? By letting us the experts take care of it.

Scope

Task

They needed to plan and carry out internal communication to help employees understand the purpose behind the Andean cluster. Our goal was to make them feel proud of being part of this group and to boost cooperation between the countries.

Our approach

Taking into account the existing communication elements, such as the “home-made" EVP, which shows that the company is home to diverse people, and the Andean theme, we created the concept "We are Andean".

Deliverables

Big Idea: main claim and key visual

Internal communication: plan and execution

Company gadgets: design and production

FEMSA
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