One of the most experienced and renowned companies in Colombia, on the market for nearly 30 years, offering marketing and recruitment solutions.
Brand refreshment accompanied by a communication strategy and implementations
Eficacia has been swiftly adjusting to the changing economic climate and client needs, but their visual (and verbal) communication had to keep up.
Many years on the market may have provided a competitive advantage, indicating the company's experience and credibility, but it may also have been a sign of being too “archaic" for the modern customer.
On the other hand, being an indigenous company suggests a unique ability to understand local problems, local colours and working culture.
Along with the brand's adjustable claim, went the determination of the brand's archetype - a wise caregiver - and the brand's manifesto vocalising the company's approach to clients and the general narrative. We've even coined the term "client concierge", positioning Eficacia as a company of higher-value services.
Alongside the communication improvements, we made major changes to the visual image of the brand. We created a completely new website in line with the latest trends, organising all the content in a modern, clear and user-friendly way. The content is well-balanced between the image area (company mission, vision, values and advantages clearly named and defined) and the services area.
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