Eficacia Group

To keep its status as one of the most experienced and recognized Colombian companies in marketing and recruiting solutions, Eficacia needed a brand refresh to stay relevant among its current audience.

Our team of experts went all the way from the company's communication strategy, through its branding, to the execution of graphic and audiovisual pieces to make it happen.



Brand refreshment accompanied by a communication strategy and implementations

Eficacia has been swiftly adjusting to the changing economic climate and client needs. Still, their visual (and verbal) communication had to keep up.

Many years on the market may have provided a competitive advantage, indicating the company's experience and credibility, but it may also have been a sign of being too "archaic" for the modern customer.

On the other hand, being a regional company suggests a unique ability to understand local problems, identity and working culture.

We identified and highlighted two differentiators: long-term experience in customized services and local understanding. When we put them together, we came up with the umbrella claim "Aqui para Ti" ("Here for you").

We also established the brand's archetype - a wise caregiver - and its manifesto to show the company's approach to clients and their general narrative. We even coined the term "client concierge" to position Eficacia as a company of higher-value services.

Alongside the communication improvements, we made major changes to the visual image of the brand. We created a completely new website, organizing all the content in a modern, clear and user-friendly way.


  • Refreshed corporate identity
  • Communication strategy
  • Brand archetype
  • Manifesto
  • Umbrella claim
  • A series of videos
  • UX design and website development
Punto Estilo - Mango Colombia
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