KMD - Good to be in KMD

One of Denmark’s leading IT and software companies who has played a key role in digitising the Danish welfare state for almost half a century

Scope

Recruitment campaign
Landing page
PR
Animations
Internal employer branding

Task

To assure comprehensive support for the company's external and internal employer branding activities, based on the existing EVP and values

Our approach

We used the phrase coined by the workers of KMD Poland - "Good to be in KMD" - to create an umbrella concept for all the activities. Based on real, strong insights and the internal claim, we showed various “good" aspects of working for this innovative IT company.

We played the word “good" in questions and statements, sparking the audience's attention. As the concept is agile and flexible, we were able to adjust some elements of the campaign to the pandemic situation.