KMD - Good to be in KMD

One of Denmark’s leading IT and software companies who has played a key role in digitising the Danish welfare state for almost half a century



To assure comprehensive support for the company's external and internal employer branding activities, based on the existing EVP and values

Our approach

We used the phrase coined by the workers of KMD Poland - "Good to be in KMD" - to create an umbrella concept for all the activities. Based on real, strong insights and the internal claim, we showed various “good" aspects of working for this innovative IT company.

We played the word “good" in questions and statements, sparking the audience's attention. As the concept is agile and flexible, we were able to adjust some elements of the campaign to the pandemic situation.

We prepared a campaign with the slogan “IT Is Me?”, whose main goals were: to show that despite the crisis, the company is still going strong to build up recognition of j-labs among potential candidates

According to the company's philosophy, j-labs was created by engineers for engineers and they are the main focus of the whole campaign.

IT workers are a very demanding and hermetic audience. They have their own inside jokes and peculiar hobbies. And... we get that. That is why we weren't afraid to be bold and created provocative, captivating headlines with a hint of humour and self-irony.

The campaign's graphic design refers to the brand's logotype and colours, which are used in integrated development environments that software engineers use to create code.


SM & Google campaign

Landing page


Adverts on public transport

Creative welcome packs

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Warsaw PL

Koszykowa 61
00-667, Warsaw

Bogotá COL

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#116-50, Bogotá
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