L'Oréal
We partnered with L'Oréal, a global leader in the cosmetics industry, to showcase the true beauty of their company culture in video testimonials that would inspire potential talent to join the organization.
Scope
- Market research
- Customer and employee satisfaction studies
- Brand diagnosis
- Rebranding
- Definition of USP (Unique Selling Proposition) and EVP (Employee Value Proposition)
- Brand positioning
- Creative concept
- Tactical plan
- Website and landing pages design and implementation
- Internal communication
- Social media communication
- Video content
- Support for industry events
Task
L'Oréal entrusted us to edit a series of employee testimonials to highlight their diverse work environment and the characteristics that make working at the company unique. We needed to structure the statements so that each video presented a distinct value, highlighting the company's culture and work atmosphere.
Our Approach
To begin, we analyzed all the existing video material provided by the client. This included a deep dive into the testimonials, understanding the key attributes of working at L’Oréal, and identifying themes that would resonate with potential candidates. We then set out to develop scripts based on the most impactful statements, ensuring coherence and flow in each video.
Following the analysis, we edited the videos, focusing on the narratives that captured the essence of L'Oréal’s workplace culture. Intros and outros were added to each video, along with soundtracking that matched the tone of the testimonials.
Once the editing was complete, the videos were published across L’Oréal's internal and external communication channels. These videos helped demonstrate the company’s dynamic and inclusive workplace culture and motivated more individuals to connect with the brand.
The Outcome
Through these video testimonials, L'Oréal managed to capture the attention of potential employees, reinforcing its employer brand.
This project demonstrated our ability to highlight corporate values through creative editing, while L'Oréal continues to inspire talent with authentic, employee-driven stories.
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