MICASA

A mobile application conceptualised and initiated in-house, brought to life in partnership with the Public Affairs Institute.

Scope

Mobile app
Desktop app

Task

In the majority of Polish homes, the split of chores between partners isn't equal. On average, women spend twice as much time on household chores as men do (source: CBOS).

Solution

Creating a mobile app based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50.

Communication

Creating a landing page, PR activities, promoting the app by acquiring the support and attention of journalists and celebrities.<br><br>The premiere took place during a gala event at the Swedish Embassy.