A Polish company specializing in cybersecurity - its flagship product is an intelligent, invisible watermark that helps to track illegal streaming of various materials on the Internet, such as movies, photos or sports broadcasts.
We were asked to create corporate branding and to design a website for the product.
Thanks to a smart watermark, companies can track their content on the Internet to prevent and detect any illegal use. We came up with the claim: "From now on, many activities will become (in)visible." To emphasize this idea, the "in" part of the "invisible" fades.
In addition to the typographic trick, we used in the design shapes and elements specific for the cybersecurity area.
Big Idea: key visual and main claim
Branded assets for communication
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