KMD
One of Denmark’s leading IT and software companies who has played a key role in digitising the Danish welfare state for almost half a century
Scope
- Recruitment campaign
- Landing page
- PR
- Animations
- Internal employer branding
Our approach
Task
To assure comprehensive support for the company's external and internal employer branding activities, based on the existing EVP and values
We used the phrase coined by the workers of KMD Poland - "Good to be in KMD" - to create an umbrella concept for all the activities. Based on real, strong insights and the internal claim, we showed various “good" aspects of working for this innovative IT company.
We played the word “good" in questions and statements, sparking the audience's attention. As the concept is agile and flexible, we were able to adjust some elements of the campaign to the pandemic situation.
Deliverables
- SM & Google campaign
- Landing page
- PR
- Adverts on public transport
- Creative welcome packs