MICASA
A mobile application conceptualised and initiated in-house, brought to life in partnership with the Public Affairs Institute.
Scope
- Mobile app
- Desktop app
In the majority of Polish homes, the split of chores between partners isn't equal. On average, women spend twice as much time on household chores as men do (source: CBOS).
Solution
Creating a mobile app based on the idea of gamification, enabling partners to collect points for doing household chores. Goal: sharing the chores 50/50.
Communication
Creating a landing page, PR activities, promoting the app by acquiring the support and attention of journalists and celebrities.<br><br>The premiere took place during a gala event at the Swedish Embassy.
Results
average score in Google Play
in Google Play (lifestyle category)
unique users
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