STEPLER
A free Swedish fitness app that lets you turn steps into rewards – movie tickets, tours, furniture, clothes, access to streaming services and more.
Scope
- Communication strategy
- Digital media plan
- Landing page design and development
- Awareness campaigns
- CPI + CPE performance campaigns (main goal: app downloads and new accounts)
- Social media content
- Outdoor campaign at metro stations in Warsaw
- Digital PR activities
Task
Stepler is a fitness app that not only counts steps but also has added value: it motivates physical activity by letting its users exchange steps for rewards. We were responsible for launching the product in Poland in the most difficult possible moment – at the turn of fall and winter, when the enthusiasm for fitness, especially for outdoor activities, decreases. So, we had to find a way to direct the attention to the benefits of regular exercising, both intangible - health, immunity, better body condition - and measurable, in the form of attractive rewards.



