Blog

Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.

Welcome to our blog!

A Holistic Approach to Employer Branding with Performante's EB Radar

How to measure employer branding field and set right priorities not to burn money spent on this?

Stanisław Kazior
Nov 16, 2023

5 Tips for Defining a Good Marketing Brief

Learn how to create an accurate marketing brief to help you cooperate successfully with an agency. See why it's important and how the proper brief affects the effectiveness of your efforts. Learn the fundamentals of your campaign's success.

Sonia Oczadły
Nov 2, 2023

Crossing Borders for Talent: The Quest of North American Companies in Search of IT Employees in LatAm

The quest for IT talent has gone global, with North American employers seeking Latin American IT experts. Let's explore the reasons and its implications.

Julianne Britton de Jedraszak
Oct 9, 2023

The [recruiting] game is never over

About the next release of EB campaign “Love IT to bits” for Deutsche Telekom, through the eyes of a copywriter.

Marta Pelska
Sep 29, 2023

Taming the unknown. My copywriting experience with a gaming-employer branding project for Deutsche Telekom.

A gaming-employer branding project for Deutsche Telekom.

Marta Pelska
Sep 18, 2023

Connecting the right dots…

A synergistic approach in cooperation with Biedronka | Jeronimo Martins. A case study through the eyes of a creative copywriter.

Marta Pelska
Sep 4, 2023

Exploring the Dominance of Marketing and the Lesser-Known Realm of Employer Branding

Marketing has long been recognized as a key driver of business success, while employer branding remains relatively unknown to the general public. But the current dynamic market environment is undeniably aiding the rise of EB. Keep reading to discover the key that unlocks the unprecedented business success in today's ever-changing environment.

Julianne Britton de Jedraszak
Aug 21, 2023

Understanding Conversion Rates: What You Need to Know

One of the essential tools that help evaluate marketing efforts' effectiveness is the conversion rate. In this article, you'll learn its definition, how to calculate it, and why tracking it is crucial.

Michał Płatek
Jun 22, 2023

Brave New World for Employer Branding!

Employer branding has already established a strong position throughout Europe. The challenges that the labor market has been facing for years are well known to recruitment marketing specialists and employer branding professionals.

Igor Wolf
Jun 6, 2023

Project Management and Affiliate Marketing: what similarities do they have and what are the best practices

Project Management and Affiliate Marketing sound like two completely different businesses and at first glance, it looks like they don’t have much to do with each other, but let’s dive in a bit and explore their synergy.

Kateryna Tsybulia
Jun 6, 2023

Say Goodbye to Buying Automotive Leads: A Smarter Way to Grow Your Business

Revolutionize Your Dealership with Digital Marketing. Say goodbye to buying leads and embrace success with our expert agency.

Mercedes de la Torre
May 18, 2023

Subprime Auto Loans: How Digital Marketing Can Help Car Dealerships Reach More Customers

Supercharge Your Car Dealership: Dominate Subprime Auto Loans with Digital Marketing! Reach more customers, cut costs, and unleash online channel power!

Mercedes de la Torre
May 18, 2023

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Bogotá

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Colombia

➀ PERFORMANTE. WE’LL TAKE YOU THERE