Think “sell” — what comes to mind? Shipping, warehousing and a number of other cost-related matters that bring you a major headache. But wait, the heading of this article says “digital” which means that I’ll tell you how to market a product that could be sold multiple times. Don’t worry, the journey will not be too long, so fasten your seatbelt and trust me. Here we go!
Once you have created a product, you want to sell — and to do so you need to think of the marketing material. Ripping predictable results from your marketing investment is a challenge though, especially if you have an innovative or niche offer. Opportunities will vary depending on the kind of product, the vertical (meaning in what “industry” it’s comprehended), the target user and more, and it will all demand a good amount of effort and creativity before you get something to compare your potential results to. That’s why not rarely your money and time investments on impression or click-based campaigns simply go down the drain.
But that’s no reason not to promote your product (in fact, you can’t afford not to). Be it an app, a training course, a subscription service or an e-commerce, it’s possible to pay for actionable results in your campaign if you choose to work with specialized performance marketing partners. Sit back, grab a pen and prepare the notebook…
Here’s what you should cover to effectively market your next digital masterpiece:
This is the whole philosophy behind outstanding performance results. Building up a brand is not an absolute must before you start making money — you can get your product out there with a predictable financial return from day 1. Of course, don’t hesitate to test, try and optimize on a constant basis; the digital world is a fast-developing environment and thus changes are expected at all times. But that’s OK! There is no need to unlock your superpower, just a combination of strategic and technical thinking applied to well-defined business targets.
Aim high and give it a go!
Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...
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