Blog

Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.

Welcome to our blog!

Why is video the king?

Videos have become one of the most important and prominent trends in marketing. To be quite honest, they are everywhere ...

Performante
Mar 20, 2020

The age of illustration

Graphic trends that we can observe in 2020 are diverse. Typography and unusual color combinations are on the rise ...

Performante
Mar 10, 2020

Why advertising fitness and lifestyle related products can bring you additional benefits?

Publishers worldwide have what every advertiser is searching for: traffic. The variety of users that enter websites and other channels are the target of product owners ...

Kamila Krajnik
Feb 6, 2020

EVP & Values redefinition: case study

Every employee in our agency is familiar with the term Employer Branding. Not only because building a strategy and executing projects related to the employer’s brand is one of our business lines ...

Tina Toutounchi
Jan 23, 2020

What Is Push Traffic And Why Affiliates Are Using It To Promote Offers

Push notification traffic, or simply push traffic, has already been here for a while, but it is getting more and more popular among affiliates every day ...

Fred Heitmann
Sep 10, 2019

ASO — App Store Optimisation — what it is and how to do it

ASO is the acronym for App Store Optimisation, which consist on many tactics and actions that can be done in order to better position a mobile application in app stores like Google Play, Apple Store and others. ...

Isabela Hatem
Aug 29, 2019

Hello world! I want to be a Software Tester (Part 2)

OK, I’m in! My first interview(s) for a Software Tester position ...

Bartłomiej Krzyżanowski
Apr 2, 2019

Hello world! I want to be a Software Tester (Part 1)

Sometimes there comes such a moment in life that you have to change something. And I am not talking about everyday things ...

Bartłomiej Krzyżanowski
Mar 18, 2019

Survival guide to affiliate events — how to get the most of your first event

You have finally decided to attend an affiliate event. Congrats to you, it’s no small business. Affiliate events are organised all over the world ...

Tania Rehel
Feb 12, 2019

What is the future of test automation?

Currently when it comes to testing most people differentiate only manual and automated testing, however with the constant growth of new technologies, new testing techniques emerge ...

Aleksander Partyka
Jan 29, 2019

Creative Employer Branding: case study by Performante

Another year, another edition of JustBrief contest has come to the end. What is JustBrief? Briefly: it is a competition for students interested in ...

Tina Toutounchi
Jan 23, 2019

Media Buying: Then and Now

In this data-driven world we are all surrounded by new technologies that enhance customer experiences, heighten efficiency and reduce waste for businesses ...

Suleyman Koyuncu
Nov 19, 2018

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