Blog

Always learning, always sharing. As passionate drivers of the digital landscape, we stay ahead of the curve and share insights that matter.

Welcome to our blog!

Tips to create an effective Landing Page

A landing page is the first thing the customers will see about your product. You will not have a second chance to give a good first impression, so the ...

Tomás Castillo
Oct 19, 2021

The Digital Impact of COVID-19 in Colombia: Did the Transformation Affect Businesses or Their Collaborators?

Since 2020, a concept that many may already be tired of hearing has become a trend around the world: “the new normal.” Whether we like it ...

Daniela Rueda
Aug 17, 2021

What does flexibility at work mean?

My short story of working remotely abroad 💚 Each of us would like to work for a company that offers flexibility, right? Employers are well aware that they need to adapt their company culture to the generation ...

Tina Toutounchi
Jul 14, 2021

8 lessons I learned during my first few weeks in Employer Branding

I recently accepted the opportunity to join Performante, which represented an exciting challenge, not only because of the natural nerves of entering a new company ...

Marta De León
Jun 17, 2021

Part 2. Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher

If you reading these words, you probably enjoyed the first episode of “let’s point out what’s weird in “Emily in Paris” apart from Emily’s outfits”. Bon voyage! ...

Performante
Nov 26, 2020

Emily in je ne sais Pa(ri)s. Aka 12 essential “I-don’t-knows” from the confused, advertising-based binge-watcher. Part 1.

The world’s irony is immense — while using the video-on-demand services, we could get everything and more, even what we actually didn’t demand ...

Performante
Nov 19, 2020

The most important part of our job is the human part

Constant and effective optimization of campaigns doesn’t only require having an analytical mind, but also interpersonal skills ...

Performante
Nov 9, 2020

Working in marketing is like being a part of a movie

Have you ever wondered how it would be to play a part in a movie? To live the life filled with romance, big adventures ...

Performante
Sep 4, 2020

Say yes — a brief explanation of our campaign

It’s not original to start an article with a statement about how game-changing the first part of the year was. Not at all ...

Performante
Aug 25, 2020

There is always something to rethink

When does the work of an art director end and do you even have a saying in when the inspiration will hit you? What is better ...

Performante
Aug 21, 2020

Try to stay updated through social media

This year is bringing a lot of changes to how companies are operating, which products are becoming popular, and to the ways ...

Performante
Aug 12, 2020

Stay aware of the trends and evolve as the industry evolves

In the times of constant change, there is nothing as important and valuable as staying up to date. Flexibility in terms of adjusting ...

Performante
Aug 7, 2020

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ul. Waryńskiego 3A / 5th floor
00-667, Warsaw, Poland

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#116-50, Bogotá
Colombia

➀ PERFORMANTE. WE’LL TAKE YOU THERE