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How to effectively communicate with Generation Z?

Defining the target group is the foundation and the first step to creating a properly functioning communication on the...

Sonia Oczadły
Oct 11, 2022
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Textbook Grammar Could Steal Good Marketing’s Oxygen

As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...

Marta De León
Aug 16, 2022
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How to find relevant affiliate partners in 2022?

The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...

Kateryna Tsybulia
Aug 2, 2022
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Employer Branding — a fleeting trend or a necessity in the new times?

This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...

Monika Siara-Bramora
Jul 13, 2022
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Planning is the key to success.

Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this...

Sonia Oczadły
Jun 27, 2022
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3 Philosophical Tools That Will Help You Undertake Everyday Situations

Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...

Manuela Cortés Forero
Mar 30, 2022
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