Performante — Design. Use. Predict.

How to effectively communicate with Generation Z?

Defining the target group is the foundation and the first step to creating a properly functioning communication on the...

Sonia Oczadły Oct 11, 2022

Oct 11, 2022

Textbook Grammar Could Steal Good Marketing’s Oxygen

As a copywriter, I am a true fan of grammar, spelling and all the technical aspects of writing. With that said, let me clarify that I did not write the above headline because I am...

Marta De León Aug 16, 2022

Aug 16, 2022

How to find relevant affiliate partners in 2022?

The main goal of any business is to attract new clients. And affiliate marketing is considered one of the most effective ways to achieve...

Kateryna Tsybulia Aug 2, 2022

Aug 2, 2022

Employer Branding — a fleeting trend or a necessity in the new times?

This magical thing called Employer Branding allows companies to attract talent, reduce employment costs, increase the organization’s...

Monika Siara-Bramora Jul 13, 2022

Jul 13, 2022

Planning is the key to success.

Considering all the challenges we face today, we must realize that proper planning is the key to the success of our activities — and this...

Sonia Oczadły Jun 27, 2022

Jun 27, 2022

3 Philosophical Tools That Will Help You Undertake Everyday Situations

Approaching philosophy is an activity that requires analysis, constant thought, and the questioning of everything we experience, including...

Manuela Cortés Forero Mar 30, 2022